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Peek Into the Future! Page 6 Customer Magazine 2/2017 + + + Valtra Driver Precision farming EU regulation raises money with ISOBUS allows 60 km/h for a great cause and AutoGuide tractors page 10 page 12 page 16 Design Challenge PEEK INTO THE FUTURE! page 6 VALTRA TEAM Customer Magazine 2/2017 EDITORIAL CATERPILLAR TRACKS AT ALPS 22 10 n the last issue I said I thought Valtra had it all; over the past few I years we have renewed our com- plete model line-up. To this can be 12 added our Unlimited Studio where, so long as it is legal, we can add just about anything to the tractor specifi- cation and deliver it in just about any colour combination required. All this has resulted in customers being able to purchase a tractor that meets their very personal requirements. From 75 to 405 hp through A, N, T and 16 S Series you, our customer, have choices of transmissions, hydraulics and much more. A year ago in 2016 IN THIS ISSUE: we defied the national trend and in- creased sales significantly. 03 Drive without using your feet 19 Valmet was a pioneer For Valtra the UK and Irish tractor in diesel engines market has remained buoyant and in 04 A Series launch event this situation we are once again able is a success 20 Story of the Nordic Tractor to report that sales numbers have been steadily increasing. 05 AGCO Dealership 22 Caterpillar tracks ideal Valtra’s sales figures are stead- widens its appeal for working in the Alps ily increasing but it is still surprising how few owners know of the com- 06 Design Challenge 23 Valtra Collection pany’s background. Have a look at fast forwards to 2040 Justin Roberts new book, The Nordic 24 Valtra Models Tractor. Reviewed in these pages it 10 Valtra Driver raises money should soon fill in the missing bits of for a great cause what is really a fascinating history. 12 Precision farming with Mark Broom the SmartTouch armrest NATIONAL SALES MANAGER 06 14 Brand new Valtra front loaders 16 New type-approval regulation allows a top speed of 60 km/h 2 VALTRA TEAM 2/2017 Drive lever Innovation Automatic control using drive lever Adjust the driving speed with the drive lever and the system selects the optimal gear and engine speed. Automatic control using pedals Adjust the engine speed using the drive pedal and the systems changes gears as required. Manual Adjust the engine speed using the drive pedal and select gears using the drive lever. DRIVE WITHOUT USING YOUR FEET Valtra’s N and T Series Versu models are the only lecting a lower gear and accelerating more power- Powershift tractors in the world that can be driven fully. entirely using just the drive lever. Of course, drivers When operating the tractor with the drive lever, can still use the drive pedal or change gears manually, the driver selects the drive speed and the system as they prefer. automatically selects the optimal gear and engine The drive lever is analogue, so it accelerates or speed. This saves fuel and makes driving incred- engine brakes in relation to how much the lever ibly simple. The drive lever also has buttons that is moved. It also has a kick-down function that is ac- control most implement functions, so the other tivated when the driver pushes hard on the lever, se- hand can be kept on the wheel at all times. • www.valtra.co.uk VALTRA TEAM 3 BRIDGESTONE TYRES NOW AVAIlable FROM THE UNLIMIteD StuDIO Bridgestone’s popular VT-Trac- tor tyres are now available from the Unlimited Studio. Bridge- stone is the world’s biggest manufacturer of tyres and rubber products. Formerly its agricultural tyres were sold un- der the Firestone brand. VT-Tractor tyres feature VF (Very High Flexion Tyre) tech- nology, which makes the tyres extremely durable. The same technology is used in Michelin’s Xeobib and Trelleborg’s VT1060 tyres. VT tyres can be driven on The launch of Valtra’s latest models was instructive and inspiring. After the evening fields at lower tyre pressures, programme the guests rushed to inspect the new tractors up close. which reduces soil compaction and improves yields. The sturdi- New A Series and SmartTouch launched in the Netherlands er structure also increases load capacity on roads, reducing the LAUNCH EVENT ATTRACTS number of transport journeys, saving time and lowering oper- OVER 1400 GUESTS ating costs. launch event for new Valtra new services were introduced, as DaNISH FARmeR DRIVES models was held in Klarenbeek, well as the latest offerings from the HIS Valmet 604 AROUND A the Netherlands, in May-June. Unlimited Studio, which continues SCANDINAVIA T he event was attended by over 1400 to develop rapidly. This summer Kurt Frederiksen guests, including 1300 Valtra sales Care was taken at the launch from Denmark drove his Valmet representatives and 100 international event to make sure that all the 604 tractor all the way through journalists representing agricultural guests got to try the new models Norway up to Nordkapp and and machinery publications. and features in practice. The num- back down through Finland to The guests did not go away dis- ber of participants per day was Denmark. The total distance appointed, as there were plenty of limited in order to allow sufficient covered was 5200 kilometres, new products to admire. These in- time for each guest to drive differ- and it took him 40 days. The cluded the 4th generation A Series, ent models. Guests were also ad- tractor can do a top speed of more powerful models in the N, T dressed in their own language. The 30 km/h, but in practice Fred- and S Series, the new SmartTouch quality of dealer training ensures eriksen kept to 25 km/h. He armrest that is available on the N a high level of expertise as soon as slept on most nights in a camp- and T Series, and new loaders for new models are made available to ing trailer that he pulled behind all model series. In addition, several customers. • the tractor. ISSN 2342-3285 (Print) Internet: valtra.co.uk ISSN 2342-3293 (Online) Editor in chief Hannele Kinnunen, Valtra Inc., [email protected] Edition Tommi Pitenius, Medita Communication Oy, [email protected] Editorial Marc de Haan, Mechan Groep, [email protected] // Adam Wiatroszak, AGCO Sp. z.o.o., [email protected] // Luca Zanetti, AGCO Italia SpA, [email protected] // Siegfried Aigner, AGCO Austria GmbH, [email protected] // Pamela Engels, AGCO Distr. SAS, [email protected] // Thomas Lesch, AGCO Deutschland GmbH, [email protected] // Richard Miller, AGCO Ltd, [email protected] // Tor Jon Garberg, Eikmaskin AS, [email protected] Publisher Valtra Oy Ab, Valmetinkatu 2, 44200 Suolahti Translations and editing Crockford Communications Oy Layout Juha Puikkonen, INNOverkko Printed by Grano Oy, 2017 Photo Valtra archive if not otherwise mentioned Valtra is a worldwide brand of AGCO 4 VALTRA TEAM 2/2017 Read more: valtra.co.uk News UK AGCO Dealerships CLARKE & PULMAN WIDENS ITS AppEAL ancashire dealership Clarke & that our customers work a lot of hours Pulman has announced major – and, at times, all hours – and if or L developments in its business that when they have a problem we need will see the addition of Valtra to its to be able to respond rapidly. We of- tractor brand offer to farmers in the fer an out-of-hours on-call service and North-West – together with the open- if a machine can’t be fixed there and ing of a new depot. then, we provide a stand-in machine The award of the Valtra franchise while the problem’s being solved.” for the region coincides with the ac- Now, having two depots, the busi- quisition of a 2-acre site at Garstang, Clarke & Pulman Ltd ness is fully aligned with AGCO dis- Garstang Depot formerly the premises Whittingham tribution strategy: the existing Bur- Farm Supplies, which is set to become scough site continuing as the sales C&P’s dedicated Centre of Excellence centre for Massey Ferguson, with ser- for the Valtra and Fendt brands. The vice facilities for all its AGCO brands, company´s Massey Ferguson business while Garstang will be dedicated to will continue to operate from its existin Fendt and Valtra sales and service. Burscough base, with the sales terri- “We regard AGCO’s UK distribution “These locations will be our centres tory unchanged. strategy as being very important to our of excellence for each of the brands Strategically, the new depot is ide- business, as this will help to gener- accordingly,” states Ged. “Within ally placed to serve the company’s ate further market share. And, after all, them, we have dedicated specialists new sales territory for Valtra, which sales generate sales!” across all three departments – sales, stretches from the M56 motorway in “In the light of this approach, there- service and parts – and we will ensure the south, up as far as the entrance fore, we have acquired our second de- that extensive manufacturer training is to the Lake District at Tebay and then pot, which, we anticipate, will enable delivered whenever it’s required. across to Harrogate. us to sustain the rapid rate of growth “We are very excited at being Since it was established in 2003, achieved over the past five years. We awarded the Valtra franchise and the company has expanded rapidly. take the view that re-investment into working even more closely with AGCO Within two years, for example, it had the company and our staff is the key in the future.” • launched the UK’s first on-line trac- to continued success.” tor parts website, quickly attracting “Our second depot will allow us to Clarke & Pulman Ltd customers worldwide.
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