Nonprofits Are Going Mobile with Text Messaging & Smartphone Donation Pages

Nonprofits are Going Mobile with Text Messaging & Smartphone Donation Pages. Meet ourAbout speakers our Speakers

David Asheim Donna Fisher-Lewis Brecka Putnam

Founder & CEO Senior Development Manager Senior Management Give by Cell Congressional Black Caucas CureSearch for Children’s Foundation Cancer 2 About Give by Cell

● Division of Engage by Cell ● Text -to - donate ● Combines mobile ● Mobile Donating technology & fundraising ● Content delivery strategies ● Event tools ● 7 years experience ● Increase donations ● 4,000 Clients by up to 40% 4 Fundraising Services

Fundraising Mobile Donate

Thermometer ● Use our donation page or yours ● Any $ amount ● Generate excitement ● Charged to credit card/Paypal ● Increase donations ● No eligibility requirements ● Thermometer rises with ● DEMO: Text HENRY to 56512 donation amount

Mobile Pledge SMS

● Any $ amount ● Push out text during event ● Organization follows up with a ● Donors can join email or text phone call to collect $ message list ● DEMO: Text PLEDGE to 56512 ● Useful for post-event follow-up Problems we typically hear from our non - profit clients

● Nobody carries a checkbook ● Process to register and check out takes long ● No peer pressure if attendees cannot see the donation amounts ● Calling donors after event to collect not always successful and very time consuming What we have learned

● More people relying on mobile phone to ○ pay bills ○ buy services ○ and now - to give to your charity! ● Mobile allows you to get people to donate at the instant they are inspired ○ At an event ○ When they receive an email or direct mail piece ○ Via Social Media ○ When you meet in person ● Millennials prefer to give online: 62%*

*2017 Global Trends in Giving Report X About Donna

Donna Fisher-Lewis

Senior Development Manager Congressional Black Caucas Foundation The Congressional Black Caucus Foundation, Inc., is a nonprofit nonpartisan public policy, research and educational institute that seeks to advance the global black community.

SERVICES USED

TEXT MESSAGING SCREENCAST MOBILE DONATE To connect and re-engage Watch donations fill Make donating as easy as with donors. thermometer in real time with 1, 2, 3. scrolling donor information. Problems CBCF was looking to solve.

Text Messaging For Communication Increase Fundraising at Events Improving engagement with audience Tools to make it easier for donors at event

Enabling donors to give via mobile Implementing a mobile giving option Text Messaging for Communication Fundraising at Events

Marketing materials at the table to inform donors.

Moderators present call to action Text in To Donate

Text “CBCF” to 56512 Screencast Event Thermometer

● Live call-to-action ● Interactive polls or quizzes ● Weave the ask into other activities ● Follow -up Fully Customizable!

About Brecka

Brecka Putnam

Senior Management CureSearch for Children’s Cancer CureSearch's mission is to end children's cancer by driving targeted and innovative research with measurable results in an accelerated time frame.

SERVICES USED

Instagram Posts: Get other orgs to help out!

Ask other organizations to display marketing collateral for your cause. People want to help your initiative. You just have to ask! Text Messaging

Backend Reporting What could mobile do for you?

What would it mean to raise 20 - 40% more in donations each year?

How could organization use that money?

What if you could reach out to every attendee at your event throughout the year? What does Mobile cost?

Special pricing for the end of the quarter Contact Information

David Asheim Donna Fisher-Lewis Brecka Putnam

Give by Cell Congressional Black Caucus CureSearch for Children’s [email protected] Foundation Cancer [email protected] [email protected] (415) 297-6677 Upcoming Webinar

How Child Related Charities are Increasing Donations

Kaila Sassano Wednesday, April 24 Deborah Stellwagen Boys & Girls Club Fort Wayne Partnership for 11 am PST / 2 pm EST Drug-Free Kids