ARTICLE IN PRESS The ABC of Ambivalence: Affective, Behavioral, and Cognitive Consequences of Attitudinal Conflict Frenk van Harreveld*,1, Hannah U. Nohlen*, Iris K. Schneider†,{ *Faculty of Social and Behavioral Sciences, Social Psychology Program, University of Amsterdam, Amsterdam, The Netherlands †Department of Psychology, University of Southern California, Los Angeles, California, USA { Department of Psychology, VU University Amsterdam, Amsterdam, The Netherlands 1Corresponding author: e-mail address:
[email protected] Contents 1. Introduction 2 2. What Is Ambivalence? 3 3. Ambivalence and Attitude Strength 4 4. Consequences of Ambivalence 6 4.1 A: Affect 6 4.2 B: Behavior 14 4.3 C: Cognition 19 5. The ABC of Ambivalence 25 5.1 Objective ambivalence causes negative affect when both evaluative components are accessible and conflict ensues 25 5.2 Affect influences cognitions 26 5.3 Affect influences behavior 27 5.4 Cognition influences objective ambivalence and affect 27 5.5 Behavior influences affect 28 5.6 Putting it all together 28 6. Discussion 29 References 33 Abstract In a world where individuals are continuously exposed to information, the experience of ambivalence has become an intricate part of human existence. Recently, the conse- quences of ambivalence have been the subject of considerable research attention. In this chapter, we provide an overview of this research and present the ABC (Affect, Behavior, Cognition) model of ambivalence that integrates recent insights into the affective, behavioral, and cognitive consequences of ambivalence. This research shows when and why ambivalence leads to negative affect and that this affective response is Advances in Experimental Social Psychology # 2015 Elsevier Inc.