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[email protected] The big league? The business of sport in China Contents Preface 3 Executive summary 4 A new playing field 7 Basketball 10 Golf 12 Tennis 15 Football 18 Outlook 21 © Economist Intelligence Unit 2009 1 The big league? The business of sport in China © 2009 Economist Intelligence Unit. All rights reserved. All information in this report is verified to the best of the author’s and the publisher’s ability. However, the Economist Intelligence Unit does not accept responsibility for any loss arising from reliance on it. Neither this publication nor any part of it may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the Economist Intelligence Unit. 2 © Economist Intelligence Unit 2009 The big league? The business of sport in China Preface The big league? The business of sport in China is an Economist Intelligence Unit briefing paper, sponsored by Mission Hills China.