Life and Times of a Magical Realist

Total Page:16

File Type:pdf, Size:1020Kb

Life and Times of a Magical Realist 20 Monday, April 23, 2018 LIFE CHINA DAILY HONG KONG EDITION Survey shows new What I saw in Paris is almost what Balzac and Victor Hugo saw. reading choices Whereas, Chinese writers like the readers By YANG YANG to see and notice the changes in the [email protected] landscape, as well as in society.” Reading has started to become a lifestyle choice for Liu Zhenyun, Chinese writer many Chinese, says Liu Shu, vice­president of Kindle Con­ tent at Amazon China, when she released the 2018 Amazon China Reading Report on Wednesday. Based on a survey of 14,000 respondents and the compa­ ny’s big data, the report found that most of those surveyed read every day, and nearly half had read more than 10 books a Liu Shu, vice president of year. Kindle Content at Amazon LIFE AND TIMES OF It also found that 80 percent China. PROVIDED TO CHINA DAILY of the respondents read more than half an hour per day. This is the fifth consecutive up in the survey is that Chi­ year that Amazon China has nese people are willing to pay A MAGICAL REALIST released its reading reports. for reading material, amid And although the 2017 increased awareness of intel­ report — where about 56 per­ lectual property issues. And cent of the 14,000 people sur­ 80 percent of people surveyed veyed read more than 10 paid for e­reading material in Chinese writer Liu Zhenyun has been honored with France’s Knight of the Order books a year — seems better the last year. than the 2018 one, Liu says The survey also shows that of Arts and Letters for his contribution to world literature. Mei Jia reports. this is because those surveyed those born after 1990 tend to in the latest report comprise read more on electronic devi­ more of those born after 1980, ces. And more than 80 percent pon receiving the Liu’s works in 1992. who in general read less than of those born after 1990 often award of Knight of Liu thanked her for bring­ older generations. pay for e­reading material, the Order of Arts ing his characters into the The proportion of people especially e­books. and Letters on international domain, which who read more than 10 books The report also reflects the UApril 13 at the Institut Fran­ had allowed him to travel and a year varied by age group, revival of physical bookstores cais in Beijing, Liu Zhenyun meet foreign readers at liter­ with the figures for those born in recent years. says what he did was just sit ary events around the world. in the 1950s, 1960s and 1970s Among those surveyed, beside “small potatoes”, the His books have often been being 62 percent, 57 and 56, about 86 percent had been to unimportant people he lis­ hailed for their sense of “mag­ respectively. physical bookstores, with tened to in times of need, and ical realism”, something that Similarly the figures were nearly half of them saying wrote about them because Liu believes happens in 45, 47 and 53 percent, respec­ they made special efforts to nobody else would listen to everyday life. tively for those born in the visit these bookstores. their stories. “It’s truly tragic, when you 1980s, 1990s, and 2000s. Another finding in the He always uses the meta­ mean to write a tragedy, and Those born before 1980 gen­ report is that a good reading phor that it is not him who others choose to read it as a erally spent more time read­ environment can promote writes and creates his charac­ comedy,” Liu says. ing every day. reading, and that comforta­ ters. He just listens to them as Liu compares this to Li The report also shows that ble electronic reading devices they talked to him in their Xuelian, the protagonist in I more Chinese read both and better reading services own words. Did Not Kill My Husband, e­books and printed books, can also help. “People say that my writing who spent 20 years trying with 55 percent of those sur­ Referring to a reading is full of humor. But I say I prove her innocence, and veyed falling in this category. atmosphere, Chinese writer might be the least humorous ends up discussing her plight Nineteen percent of those Jiang Fangzhou , born in 1989, writer in China — it’s just with a cow, the only living surveyed read mainly on elec­ says that she is easily distract­ because my characters live in being that believes her. tronic devices, compared with ed, and so usually needs to this humorous world,” Liu Chinese writer Liu Zhenyun (right, pictured on top) poses with French ambassador to China “Writers are just cows sit­ 12 percent who wanted only turn her smartphone to flight says. Jean­Maurice Ripert after receiving a medal of Knight of the Order of Arts and Letters in Beijing on ting there with Li Xuelian,” printed material. mode, or put it aside in a dif­ “I just listened. And by April 13. PHOTOS PROVIDED TO CHINA DAILY Liu says. Separately, although Ama­ ferent room. translating, the foreign read­ Xudong Zhang, professor zon Audible has been growing Xue Zhaofeng, an econo­ ers listened to them. And by of Comparative Literature rapidly in North America in mist from Peking University, listening, what comes out is a Liu at a ceremony in the capi­ million copies; and I Did Not that the observations of many and East Asian Studies at the last three years, Amazon says that people need better strength to do things, to tal’s French cultural center. Kill My Husband, has also French writers remain New York University, says one China has yet to offer the ser­ reading environments. change things,” he added. “We want to honor your tal­ been widely read around the unchanged. task of contemporary Chinese vice on the Chinese mainland. “The libraries and class­ Liu, born in 1958 in Yanjin ented works, your contribu­ world. “What I saw in Paris is literature is to combine the However, the survey shows rooms are well designed, but county in Henan province, tion to world literature, and “Your view of human almost what Balzac and Vic­ inner force of the Chinese lan­ that in the last year, about 12 the furniture is not good graduated from Peking Uni­ continued efforts in promot­ nature is full of sarcasm, ten­ tor Hugo saw. Whereas, Chi­ guage with the innate energy percent of those surveyed not enough,” he says. versity’s Department of Chi­ ing cultural exchanges derness and reflection,” Rip­ nese writers like the readers of contemporary Chinese only read e­books and printed “I think a good reading nese Language and between France and China,” ert says. to see and notice the changes everyday life. books, but accessed audio atmosphere should be a good Literature. Typical of estab­ Ripert says. Acknowledging his love for in the landscape, as well as in “Liu Zhenyun’s Someone to books. A small number — 0.24 place to sleep, a good place to lished Chinese writers born in The ambassador gave a and the influence of French society,” he says. Talk to You is an exceptional percent — of people surveyed buy things and eat, so that you the 1950s, his works have brief history of Liu’s major literature, art and philosophy At the ceremony, Liu success in terms of this task, only accessed audio books, can stay there comfortably,” he been frequently adapted into works, saying Liu had pub­ on Liu’s work, Ripert says that showed his gratitude to his or rather, the attempt to put which means there is huge says. films, with many of them lished six books in French and the Sino­French friendship publishers and translators, into language an explanation room for this genre to grow, Besides, Xue says he has directed by Feng Xiaogang. had titles translated into 20 had been built on respect for especially Genevieve Imbot­ of the inherent logic of life the survey suggests. stopped posting messages on The French ambassador to other languages. each other’s history, culture Bichet, with whom he has itself,” Zhang says. “We are watching what the his microblog or on other China, Jean­Maurice Ripert, Someone To Talk To, a Mao and language. shared a friendship that has Chinese want and will offer social medium platforms, so presented the medal and Dun Literature Prize­winning Liu says that one of the fea­ lasted more than 20 years. Contact the writer at the service if needed,” says Liu. that he can concentrate more accompanying certificate to novel, has sold more than 2.2 tures of French literature is Imbot­Bichet first discovered [email protected] Another trend that showed on reading. system, whereby 34 foreign films are allowed for general India hopes to lean on Bollywood to bolster ties screening on the mainland each year on a revenue­sharing basis. By SATARUPA Chinese population to some The foreign films get up to 25 BHATTACHARJYA more Indian movies,” Kumar percent of box­office earnings. [email protected] said at the session that was Although Hollywood contin­ briefly open to media. ues to bag the maximum num­ India has sought more space The India­proposed cultural ber under this system, in China’s entertainment committee could include Bollywood might challenge the industry, in a sign of growing entertainment, Kumar added. order if its appeal in China confidence in its cinematic So far, there has been no grows. exports to the country. response on the subject from But there is no indication of Visiting Indian officials China.
Recommended publications
  • Has the Advent of Social Media Ended the Culture of Superstardom in Bollywood?
    IOSR Journal Of Humanities And Social Science (IOSR-JHSS) Volume 22, Issue 11, Ver. 8 (November. 2017) PP 43-44 e-ISSN: 2279-0837, p-ISSN: 2279-0845. www.iosrjournals.org Has the advent of social media ended the culture of superstardom in Bollywood? Urvi Parikh1 Ravindra Katyayan2 1Research Scholar, JJT University, Vidyanagari, Jhunjhunu, Rajasthan – 333001 2Research Guide, JJT University, Vidyanagari, Jhunjhunu, Rajasthan – 333001 [[email protected]]. Abstract: Superstar as a term is synonymous with Bollywood. The glamorous world of Bollywood has witnessed the rise of several stars, making a mark with their talent, charm and charisma. While some manage to swoon the audience over their looks, there are some who sweep them off their feet and are tagged as the Superstars of Bollywood! From Dilip Kumar to Shah Rukh Khan, B-town has many names in this list of superstars. But lately, we only have stars. The culture of superstar has become redundant. Reason? May be the advent of social media. With easy accessibility and direct contact with a star over social media has brought down the curiosity that once existed around the film stars. The kind of stardom that has been enjoyed by the likes of Rajesh Khanna, Dilip Kumar, Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Aamir Khan, Akshay Kumar and Ajay Devgn, is missing with the actors of the newer generation. Keywords: Bollywood, Social Media, Shah Rukh Khan, Amitabh Bachchan, Salman Khan, Superstars of Bollywood, Twitter ----------------------------------------------------------------------------------------------------------------------------- ---------- Date of Submission: 09-11-2017 Date of acceptance: 23-11-2017 ----------------------------------------------------------------------------------------------------------------------------- ---------- I. INTRODUCTION Indian cinema has completed a century since the first film was made by Dadasaheb Phalke back in 1917.
    [Show full text]
  • A to Taare Zameen Par Movie Free Download
    A To Taare Zameen Par Movie Free Download 1 / 4 2 / 4 A To Taare Zameen Par Movie Free Download 3 / 4 23 Jun 2018 ... Taare Zameen Par Full Movie (2007) Watch Online in HD Print Quality ... Zameen Par Full Movie (2007) in DVD Print Quality Free Download.. Taare Zameen Par Full Movie Download Free 720p High Quality for Pc, Mobile. and other Movies Free Download On single click with fast downloading speed.. Taare Zameen Par 2007 Movie Free Download 720p. An eight-year-old kid is thought to be sluggish and an inconvenience producer, until the new .... Taare Zameen Par 2007 Movie Free Download 720p BluRay,Free Movie Download Taare Zameen Par 2007,Taare Zameen Par 2007 Film ,Taare Zameen Par .... Taare Zameen Par (2007) 1080p & 720p DVDRip Movie Free Download. Every Child Is SpecialDec. 21, 2007India165 Min.PG. Your rating: 0. 0 0 votes.. 30 Aug 2018 ... You should try this Taare Zameen Par (2007): Bollywood Hindi Movie MP3 Songs Download Hindi Free I'll tell you why. Not many among .... GET A FREE MONTH ... Taare Zameen Par: A Netflix Original ... Dramas, International Movies, Indian Movies, Bollywood Movies ... Available to download.. Taare zameen par 2007 full hd movie free download 720p nikumbh returns and in this way raises the theme of dyslexia in class and offers a rundown of .... Taare Zameen Par (2007) BluRay 480p & 720p Hindi Full Movie Download ... Free Streaming Full HD Hindi Movie Download – Sinopsis Taare Zameen Par .... Taare Zameen Par Directed by Aamir Khan, Amole Gupta & Ram Madhvani Starring ..... Indian Wallpaper Hub: Shahrukh Khan and Kajol HD Wallpapers Free.
    [Show full text]
  • Secret Superstar Tamil Dubbed Movie Free Download
    Secret Superstar Tamil Dubbed Movie Free Download 1 / 3 Secret Superstar Tamil Dubbed Movie Free Download 2 / 3 Aamir Khan and Zaira Wasim's Secret Superstar has an average start on day one at ... Hamari Adhuri Kahani (2015) Download Free Movies Online, Hd Movies .... Friend Request 2 Full Movie Free Download In Tamil Dubbed Movies DOWNLOAD Mirror 1 7536c4777c ... The Secret life of Pets 2016 English Movie Download 300mb HDTS Initial . lockout full movie watch online. Jun 14 ... Secret Superstar .. 720p DVDRip BRRip; Tamil Dubbed Movies; . 720p Full Movie Download. Format : Mkv and Mp4 . Secret Superstar - DvdRip, o2cinemas, .... isaimini 2020 tamil movie download 2018 tamil movie free download hd tamil ... 10/06/39 · Secret Superstar F u l l HD Movie: Aamir Khan 2017 dvdrip "secret .... Secret Superstar Full Movie online, Secret Superstar full movie watch online for free (no regestration, no ads). Secret Superstar stream Movie in HD .... Bollywood 1080p Movies;. Watch Secret Superstar 2017 Full Hindi Movie Download Hd Online.Don 2 Full Movie Hd 1080p Tamil Dubbed .... Watch Online Secret Superstar 2017 Full Hindi Movie Free Download HD. ... Secret Superstar 2 full movie hd 1080p tamil dubbed in.. Secret .... The Expendables 3 (2014) Tamil Dubbed Full Movie Online Free ... Secret Superstar 2017 Pre DVDRip 400MB Full Hindi Movie Download Hd 480p. The ... the secret tamil full movie. Tag: secret superstar tamil dubbed (1 video) 143. 100%. Secret Superstar Full Hindi Movie 2017 HD Download.. Kautilya's Arthashastra (The song of Ribhu) - Spiritual minds Secret Superstar Bengali Hd Movie Download Yann. Martel: Life of Pi Peter .... Photos. Zaira Wasim in Secret Superstar (2017) Secret Superstar (2017) Zaira Wasim in Secret Superstar (2017) Secret Superstar (2017) ..
    [Show full text]
  • Analisis Semiotika Ketidakadilan Gender Dalam Film Dangal Karya Amir Khan Production
    ANALISIS SEMIOTIKA KETIDAKADILAN GENDER DALAM FILM DANGAL KARYA AMIR KHAN PRODUCTION Skripsi Diajukan kepada Fakultas Ilmu Dakwah dan Ilmu Komunikasi untuk Memenuhi Persyaratan Memperoleh Gelar Sarjana Sosial (S.Sos) Oleh: Yulia Nur Shofiani NIM: 11130510000129 JURUSAN KOMUNIKASI DAN PENYIARAN ISLAM FAKULTAS ILMU DAKWAH DAN ILMU KOMUNIKASI UNIVERSITAS ISLAM NEGERI SYARIF HIDAYATULLAH JAKARTA 1439H/2017M 9 i ABSTRAK Yulia Nur Shofiani (1113051000129) Analisis Semiotika Ketidakadilan Gender Dalam Film Dangal Karya Amir Khan Production Sebagai media yang menampilkan realitas kehidupan yang nyata, film mencoba meyakinkan penonton dengan persoalan yang ada di masyarakat. Salah satu persoalan yang menjadi pedebatan berbagai kalangan adalah ketimpangan gender. Film Dangal yang rilis pada 23 Desember 2016 ini menggambarkan ketimpangan gender yang diterima oleh Mahavir dan kedua anak perempuannya karena bergulat. Film Bollywood ini berbeda dengan film Bollywood lainnya, pasalnya film-film Bollywood lain yang diketahui masyarakat mengedepankan cerita cinta, nyanyian dan tarian, sedangkan film Dangal menampilkan cerita yang menarik, dan penuh dengan makna didalamnya. Berdasarkan latar belakang di atas, pertanyaan dalam penelitian ini adalah bagaimana makna denotasi ketidakadilan gender yang terkandung dalam film Dangal? Bagaimana makna konotasi ketidakadilan gender yang terkandung dalam film Dangal? Bagaimana makna mitos ketidakadilan gender yang terkandung dalam film Dangal? Penelitian ini menggunakan paradigma kontruktivisme dimana bahasa tidak
    [Show full text]
  • Bollywood's Best Takes Centre Stage at Marina Bay Sands
    Bollywood’s best takes centre stage at Marina Bay Sands Aamir Khan walked red carpet, inspired youth and met fans all in one day Aamir Khan poses with his fans at the In Conversation With Aamir Khan, Live in Singapore event at Marina Bay Sands Singapore (2 October) – Superstar Aamir Khan brought Bollywood star power to Singapore on Monday evening as he graced the red carpet and attended a public fan engagement event at The Mastercard Theatres. Khan was in town to promote his highly anticipated new movie, Secret Superstar, produced by Aamir Khan Productions and Zee Studios, and to meet with Sands for Singapore beneficiaries for a dialogue session. The fan event, In Conversation With Aamir Khan, Live In Singapore, was a free to public session where tickets were distributed on a first-come first-served basis. All tickets to the session were snapped up within three hours when they were made available on Thursday, 28 September. On Monday evening, the red carpet leading into the theaters came alive as Khan mingled with his fans, taking selfies and signing autographs. Close to 1,600 fans got the opportunity to interact with Khan at the full house event where they had the chance to ask questions of their favourite star. Aamir Khan spoke about his new movie Secret Superstar and took questions from the audience Earlier in the afternoon, Khan also spoke in-depth about his film projects and career with beneficiaries from LASALLE College of the Arts, Singapore American School, Tanglin Trust School, AMKFSC Community Services and the Singapore International Film Festival.
    [Show full text]
  • Voice Entertainment Akshay Tops in Anupam Kher’S Celebrity Brand Acting School Ranking List Turns 15
    B-10 | Friday, February 14, 2020 www.WeeklyVoice.com voice entertainment Akshay Tops In Anupam Kher’s Celebrity Brand Acting School Ranking List Turns 15 MUMBAI: Veteran actor MUMBAI: Bollywood super- Anupam Kher’s acting school star Akshay Kumar’s reign at the in Mumbai, Actor Prepares, re- box ofice continues with news cently completed 15 years since that he has topped the celebrity it was founded. Kher credits the brand ranking for Bollywood once Indian ilm industry for the long again. Akshay’s star value rose to and successful run of his institute. an unprecedented $104.5 million “It’s a great moment for me and (Rs 740 crore), according to Duff everyone at Actor Prepares. The - and Phelps’ celebrity brand valua last ifteen years have been won - tion report for 2019. derful and we have always aimed Akshay Kumar pipped Deepika at giving the best of knowledge Padukone to top the Bollywood and skills to everyone who joins list and is second only to Virat us. The Indian ilm industry has Kohli in the Indian celebrities list given me so much that it was overall. The top 20 celebrity brand Soundarya Has A High important for me to give it back. list released are collectively worth Here’s looking forward to a lot over $1.1 billion and is based on more wonderful years of Actor the celebrity’s endorsement value, Style Quotient Prepares,” Anupam said. brand analysis and brand value. On the work front, Anupam is Akshay had a fabulous 2019 currently playing the role of Dr.
    [Show full text]
  • 7 Best Stephen King Movie Adaptations
    PVR MOVIES FIRST VOL. 24 YOUR WINDOW INTO THE WORLD OF CINEMA OCTOBER 2017 TOTAL RECALL: 7 BEST StePHEN KING MOVIE ADAPtatIONS ST Gue VIew INter SWAMI A GO SHAHAN & AN ROY HAND C SANYAL THE BEST NEW MOVIES PLAYING THIS MONTH: RANCHI DIARIES, GOLMAAL AGAIN, GEOSTORM, RUKH GREETINGS ear Movie Lovers, Horror buffs will love our list of 7 Best Stephen King movie adaptations.​​ Here’s the September edition of Movies First, your exclusive window to the world of cinema. Take​a​peek​at​​the​​life​and​films​of​legendary​​American​​​ filmmaker​​J.J.Abrams​​​,​and​join​us​in​wishing​​​​​​mega​star​​​ ​​​​​This​ month’s​ movies​ come​ in​ a​ bouquet​ of​ flavours.​ Amitabh Bachchan a Happy 75th Birthday. International critics have already dubbed Ryan Gosling’s We​really​hope​you​enjoy​the​issue.​Wish​you​a​fabulous​ much-awaited​“Blade​Runner​2049”​a​sci-fi​masterpiece.​ month of movie watching. Dame Judi Dench forms an unlikely friendship with Ali Fazal in “​​​​​Victoria & Abdul.” Shahana Goswami takes Regards us behind the scenes of the urban-angst movie “Tu Hai Mera Sunday.” We also bring you a sweet chit-chat with Gautam Dutta Chandan Roy Sanyal about the slice-of-life movie “Chef.” CEO, PVR Limited USING THE MAGAZINE We hope youa’ll find this magazine easy to use, but here’s a handy guide to the icons used throughout anyway. You can tap the page once at any time to access full contents at the top of the page. PLAY TRAILER SET REMINDER BOOK TICKETS SHARE PVR MOVIES FIRST PAGE 2 CONTENTS Rick​Deckard​has​been​missing.​Will​the​new​blade​runner,​Officer​K,​ be​able​to​find​him? Tap for..
    [Show full text]
  • India-China Cultural Interface in Contemporary China: Reinventing the Old, Identifying the New
    No. 44 March 2020 India-China Cultural Interface in Contemporary China: Reinventing the Old, Identifying the New Sabaree Mitra ICS OCCASSIONAL PAPER NO. 44 India-China Cultural Interface in Contemporary China: Reinventing the Old, Identifying the New Author: Sabaree Mitra First published in 2020 © Institute of Chinese Studies, Delhi Institute of Chinese Studies 8/17 Sri Ram Road, Civil Lines Delhi 110 054, INDIA Ph.: +91-11-23938202; Fax: +91-11-23830728 Email: [email protected] Website: www.icsin.org ABOUT THE AUTHOR Dr. Sabaree Mitra has been teaching Chinese Language, Literature and Culture in Jawaharlal Nehru University, since 1990. Her basic training has been in Chinese Language and Literature and her research interest includes contemporary Chinese literature, criticism and cultural history. Prof. Sabaree Mitra has presented papers in National and International Conferences, and has published research articles in many peer reviewed academic journals of international repute. Her books include Purbadiganter Kabita: Samakaleen tin china kabir ek jhalak (2002), a collection of contemporary Chinese poetry translated into Bengali, Literature and Politics in 20th century China: Issues and Themes (2005), and, Chinese Women Writers and Gender Discourse (1976- 1996) (2008). In the last few years her interdisciplinary work has explored themes such as: ‘Body as a Site of Struggle and Resistance in the Asian Women’s Writings: A Study of Chinese and Bengali Fiction since the 1970s’, ‘Making of a People’s Culture’: Discourse & Praxis in China’, ‘The Chinese Experience of Theorizing Women through Intercultural Dialogue: Contribution of Li Xiaojiang’, ‘Tagore and Bengal's Social Modernity: Bringing Women to the Cultural Mainstream’, and ‘Tagore’s Path for Women’s Emancipation: A Comparative Perspective with the Chinese Experience’.
    [Show full text]
  • 29°C—39°C Today D
    Community Community ASD students Indian spend free comedian P9time during P16 Amit Tandon Eid and spring is excited to be breaks volunteering doing his first-ever in the Maldives and show in Qatar this Myanmar. Friday. Tuesday, October 10, 2017 Muharram 20, 1439 AH DOHA 29°C—39°C TODAY LIFESTYLE/HOROSCOPE 11 PUZZLES 12 & 13 FIGHTING THE ODDS: Kerri De Nies worries about Gregory, but is confident her son will live a long life. She gives credit to mothers who lost their sons to ALD and lobbied to get newborn screening approved. COVER Heat rising STORY Moms of children with rare brain disorder push for wider newborn screening. P4-5 2 GULF TIMES Tuesday, October 10, 2017 COMMUNITY ROUND & ABOUT PRAYER TIME Fajr 4.13am Shorooq (sunrise) 5.30am Zuhr (noon) 11.21am Asr (afternoon) 2.42pm Maghreb (sunset) 5.14pm Isha (night) 6.44pm Mahanubhavudu cares about him. He is the kind of person who would not let USEFUL NUMBERS DIRECTION: Maruthi Dasari his mother feed him if she is not well. He cares more about CAST: Vennela Kishore, Nasser, Mehreen Pirzada hygiene than love. A character with a trait like this could SYNOPSIS: A man suff ering from an Obsessive easily turn into a caricature, and Mahanubhavudu dances on Compulsive Disorder (OCD) for cleanliness comes to terms the edge quite a few times; but thanks to Sharwanand and with his situation and gets rid of the condition. We begin Maruthi, the narrative always remains in the safe zone. to understand that because of his OCD for cleanliness and hygiene, Anand has never felt the touch of anyone who
    [Show full text]
  • Media Effectiveness in Hindi Film Marketing
    Media Effectiveness in Hindi Film Marketing Key Findings from a research undertaken by Ormax Media Pvt. Ltd. Background Existing media metrics such as ratings, impressions, readership, views, likes, click rates etc. are often used as measures to evaluate a film’s media plan. However, these metrics do not measure the impact of the plan in influencing footfalls in theatres, and hence, the box office collections for the film. A research project was undertaken by Ormax Media to concretely establish the box office impact of various media used by film producers in their marketing mix. This whitepapers summarises key findings from this research. Research Design The research was conducted over a period of 27 weeks from August 2017 to February 2018. The total sample size covered was 25,0587. The research was conducted via Ormax Media’s film tracking tool Ormax Cinematix, which covers 56 cities in India. Six film campaigns were tracked using this research, i.e., Judwaa 2, Secret Superstar, Golmaal Again, Ittefaq, Tiger Zinda Hai and Pad Man. The research tracked the performance of nine media: • Digital media: Facebook, YouTube, Instagram & Twitter • Traditional media: Television, Print, In-theatre, Radio & OOH Research Approach The research measures the impact of each of the nine media listed above on two aspects of a film’s campaign performance: • Buzz: The talk value around the film, captured via unaided recall of the film, i.e., % audiences who named the film when asked to name all the upcoming Hindi films that they can remember. • Appeal: Persuasiveness of the campaign, captured via the intention to watch the film, i.e., % audiences (aware of the film) who said that they will definitely watch the film in a theatre when it releases.
    [Show full text]
  • Glocalization of Place, Body and Narrative in Dangal: Analyzing the Blockbuster Phenomenon in Popular Hindi Cinema Chanchal Phalswal
    1 Glocalization of Place, Body and Narrative in Dangal: Analyzing the Blockbuster Phenomenon in Popular Hindi Cinema Chanchal Phalswal Abstract: The study of popular culture has deservedly gained predominance in the domain of cultural studies. There is a snowballing recognition of the force that popular culture exerts through popular literature, cinema, and social media on a majority of people around the world, their day-to-day lives, opinions, and decision making processes, while also being an indicator of the same. Like all cultural forces, popular culture is dynamic and forever evolving. This change can often be recorded in the change in popular art forms like cinema and literature. In the domain of popular Hindi cinema, such a change can be noticed in the change in the composition of the ‘blockbuster’ film in the 21st century.i For a film to be qualified as a ‘blockbuster’, the conditions of being ‘popular’ and ‘financially successful’ have to be met. The blockbuster film in Indian cinema has been discussed at length by academicians as a chiefly reductive and formulaic film concoction, often being specifically attributed to its epicenter in the Bollywood film industry situated in Mumbai.ii Yet, in the 21st century Indian cinema, a new phenomenon is raising its head across the horizon, making its thunderous presence felt on the blockbuster charts. This phenomenon which plays out both globally and locally, and socio-critically and commercially, is born of a hybridity that has changed the very chemistry of what comprises ‘Popular Indian cinema in the 21st century’. This article aims to study this ‘blockbuster phenomenon’ through a detailed analysis of the film Dangal(2016), a film that achieved record-breaking commercial success and critical appreciation, both locally and globally, while balancing popular entertainment with socio- critical responsibility, thereby retaining a unique sense of hybridism.
    [Show full text]
  • Sanctum Study Notes 12Th
    www.sanctumenglish.in 12th February Parajumble – The Economist Cloze Test – The Economist A. The trouble is, something else has also refused to go away: the shock wave known as “Where words fail, music speaks.” Though these a sonic boom that emanates from a words, from the pen of Hans Christian supersonic aircraft. Andersen, are an appealing _______(1)______, the idea that there might be universals in music B. Aircraft-makers review the idea from time to which ______(2)______ cultural boundaries has time. generally been met with scepticism by scholars working in the field. That scepticism may, however, be un-warranted, for research C. When a British Airways Concorde travelling published in Current Biology this week by from New York touched down at Heathrow Samuel Mehr and Manvir Singh of Harvard airport, in London, on October 24th 2003, University provides evidence that music does supersonic passenger travel came to an end. indeed permit the communication of simple ideas between people even when they have no D. Only 14 of them entered service. Yet the idea language in _______(3)______. To ascertain this, the two researchers recruited 750 online of building a successor has never quite gone volunteers from 60 countries. They played these away. www.facebook.com/sanctumenglish volunteers 36 musical excerpts, each 14 seconds long, and each drawn at random from one of 118 E. A number of groups are working on small songs in a collection of the music of small-scale executive jets intended to travel faster than societies around the world. Given the broad the speed of sound.
    [Show full text]