Take Note KSU Program Helps Grow Georgia's Music Business
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LESSONS LEARNED FINE ARTS Some of the best Virginia Hepner knowledge comes not combines business from schools, but from acumen with the arts experience. STRATEGIES community. HARVEY MACKAY IDEAS FOR GROWING BUSINESS EXECUTIVE PROFILE 27A 28A March 1-7, 2013 Page 25A LESSONS LEARNED FINE ARTS Some of the best Virginia Hepner knowledge comes not combines business fromLESSONS schools, but LEARNED from acumen withFINE the artsARTS Someexperience. of the best community.Virginia Hepner knowledge comes not combines business from schools, but from STRATEGIES acumen with the arts experience.HARVEY MACKAY IDEAS FOR GROWING BUSINESS EXECUTIVE community.PROFILE 27A 28A March 1-7, 2013 STRATEGIES Page 25A HARVEY MACKAY IDEAS FOR GROWING BUSINESS EXECUTIVE PROFILE 27A 28A MarchMARCH 1-7, 2013 1-7, 2013 Page 25A JOANN VITELLI JOANN Resident musician: John Driskell Hopkins, bassist and songwriter for Zac Brown Band, is the first Artist in Residence at Kennesaw State University’s Joel A. Katz Music and Entertainment Business Program. Hopkins recently lectured and met with students, all of whom are interested in getting into the business side of the VITELLI JOANN music and entertainmentResident industries.musician: Georgia’s John music Driskell business Hopkins, supported nearlybassist 20,000 and jobs songwriter in fiscal year 2012. for Zac Brown Band, is the first Artist in Residence at Kennesaw State University’s Joel A. Katz Music and Entertainment Business Program. Hopkins recently lectured and met with students, all of whom are interested in getting into the business side of the music and entertainment industries. Georgia’s music business supported nearly 20,000 jobs in fiscal year 2012. VITELLI JOANN Resident musician: John Driskell Hopkins, bassist and songwriter for Zac Brown Band, is the first Artist in Residence at Kennesaw State University’s Joel A. Katz Music and Entertainment Business Program. Hopkins recently lectured and met withKSU students, program all of whom are helps interested grow in getting into the business side of the Takemusic and entertainment industries. Georgia’s note music business supported nearly 20,000Georgia’s jobs in fiscal musicyear 2012. business By Martin Sinderman The emphasis here is on providing students with CONTRIBUTING WRITER Music makers real-world experience in the industryKSU through program extern- helps grow tudents of all majors who want to ship and internship programs that enable them to learn pursue careers in entertainment — The list of musical artists with close tiesKSU to Georgia program is from professionals helps in the grow entertainment business. particularly the music end of the long and diverse. It includes (in no particular order): For example, John DriskellGeorgia’s Hopkins, bassist and music business business — can take advantage of a Georgia’ssongwriter music for Zacbusiness Brown Band, whose album ■ OutKast ■ Collective Soul Takeunique program at Kennesaw Statenote Uncaged is the 2013 Grammy winner for Best Country By Martin SindermanTake noteThe emphasis here is on providing students with University that preps them for the ■ Zac Brown Band ■ Indigo Girls Album, recently agreed to be the first Artist in The emphasis here is on providing students with ByCONTRIBUTING Martin SindermanWRITERBy Martin Sinderman real-world experience in the industry through extern- CONTRIBUTINGwide variety WRITERof jobs in this fast- ■ UsherMusic makers ■ Trisha Yearwood Residence for the program. 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In training, and explorationthe Artsof career and opportunities its Coles in College of Business new, entertainment-related businesses. S and itsto meet Coles the entertainmentCollege of indus- Businessentertainment. ■that The beganB-52s in ■ Elton■ John the company has hired six■ MEBUS graduates to date. addition, students in spring 2013 classes will work music and entertainment. Ludacris These include PlayPro Lady MediaAntebellum, a music marketing try’sthat demand began for talentin inJanuary a wide 2011,“Eighty-five KSU’s percent Joel of the A. jobs [in the entertainment Georgia’s music business supported 19,955 jobs in the Based on Januarythe notion that2011, success KSU’s in this Joel industry A. Katz Music■ The Black and Crowes ■ James Brown and distribution firm, active in Georgia and Florida, with Hopkins to promote his new solo record, variety of fields, according to industry] are nonperforming,” Perissi said.■ Justin “For Bieberstate during fiscal year 2012■ Alan(July 1, Jackson2011-June 30, 2012), requires a broadEntertainment rangeKeithKatz of Perissi, skillsMusic frominterim Business and diverse director Entertainment fields, Program the example,■ (MEBUS) Akon thereBusiness is a huge provides Pro need- in film ■ R.E.M.and TV for on-set accordingthat to promotes recent Georgia emerging Department talent inof collegeEconomic communities Daylight, featuring Zac Brown and Jerry Douglas. program offers a 24of credit-hourthe program. certificate, essentially accounting personnel.” ■ Developmentthrough (GDEcD) an arrangement■ figures. with Education Realty Trust, studentsgrama minor with (MEBUS) that practical accompanies provides experiences, a stu- students on-the-job with prac- Lil Jon a developer and manager The Allman of collegiate Brothers housing. The program has also served as an incubator for Perissi “We are responding to the needs MEBUS started