Tea Origin with Pleasure, Diversity and Perfection
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December 2015 ITO EN, LTD. First Half Financial Results for The
First Half Financial Results for the Fiscal Year Ending April 30, 2016 December 2015 ITO EN, LTD. Index 1. Beverage Market in Japan 2. Results of Operations (First Half Totals) 3. Annual Forecasts FYE April 2016 4. Management 5. Category Results & Forecasts (Non-Consolidated) 6. To be a representative “Tea company” of Japan 7. Brand Strategy: Leaf 8. Brand Strategy: RTD Japanese Tea "Oi Ocha" 9. Brand Strategy: Healthy Mineral Barley Tea & TULLY'S COFFEE 10. Brand Strategy: Healthy Beverages 11. Approach for the Improving Profitability 12. Domestic Businesses: TULLY'S COFFEE & Chichiyasu 13. Overseas Businesses: Penetration of the ITO EN Brand 14. Medium and Long-Term Management Plan (Appendix) 1. About ITO EN 2. Project of the Developing Green Tea-Producing Regions 3. Summary of Consolidated Balance Sheet & Others 4. Key Management Indexes (Consolidated) 1. Beverage Market in Japan Moderate recovery for 2015 with the easing of the effects of the consumption tax increase Market Trend グラフ① Monthly Sales Trends (sales basis) chart① (volume basis) chart②グラフ② YOY(%) 4,000 (¥ billion) Tea was popular 10 ITO EN Coffee was Total 7.2 3,685.0 6.1 popular 3,680.0 3,678.0 5.6 3,607.8 3,637.5 3,660.0 Others/ 3,603.1 Functional 5 3,540.3 160.0 156.7 182.6 182.5 183.0 2.2 1.5 1.3 2.0 6.0 1.6 2.0 Carbonated 165.5 152.3 -0.6 5.0 5.0 was popular 222.0 Sports Drink 260.0 243.0 245.0 0 -1.2 260.0 252.2 244.2 292.3 1.0 1.1 3,100.2 260.1 244.0 Mineral Water -1.0 -1.0 -1.9 -1.0 232.0 258.2 269.0 278.0 -5 210.2 252.7 -3.0 -3.0 -8.0 3,000 97.7 Fruit Market 325.7 -
Tea & Food Menu
Loose Leaf Teas Fresh from the tea gardens of the East WEST ASHEVILLE TEA & FOOD MENU GREEN TEAS CHINA BI LUO CHUN / Blue-Green Spirals..…..………….$5.50/$7.25 DRAGONWELL / Long Jing Tiger Spring……………$5.50/$7.25 DIAN LU ESHAN / Tea King……………………….…$5.50/$7.25 DRAGON EYES…………………………..…….…………$5.50/$7.25 MENG DING GAN LU…………………….………….$5.50/$7.25 GUNPOWDER / Zhu Cha…………………….………………..$4.75 JASMINE MOLI HUA CHA…………………………$5.50/$7.25 JASMINE PEARLS…………………………………………$5.50/$7.25 OSMANTHUS GREEN………………………………..$5.50/$7.25 BLOOMING TEA FLOWER (Jasmine)……..…………..$5.50 JAPAN SENCHA ORGANIC…………………………………………………………………….$5.50/$7.25 SENCHA MICHIKO ORGANIC………………………………………$5.50/$7.25 KABUSECHA ORGANIC…………………………………………………………$5.50/$7.25 YAMACHA ORGANIC…………….................…………..$5.50/$7.25 TAMARYOKUCHA…………..……………………..…..$5.50/$7.25 TAMARYOKUCHA SUPREME GRADE…....$6.50/$8.25 GENMAICHA / Toasted Rice ORGANIC…..….……$5.50/$7.25 GYOKURO ORGANIC……………………………………...$6.50/$8.25 GYOKURO OBUKUDANI ORGANIC..…………...$6.50/$8.25 HOJICHA / Roasted Twig ORGANIC…..……....……$5.50/$7.25 KUKICHA/ Stem Tea ORGANIC…..……............……$5.50/$7.25 KAMAIRICHA ORGANIC…..……....………………….…$5.50/$7.25 MATCHA LATTE………………………………………….………..$4.25 MATCHA KYOTO…………………………………..…………….$5.00 MATCHA USUCHA……………………………………………..$7.00 MATCHA KOICHA……………………………………..……….$7.00 MATCHA COMBO w/ Daifuku………………………….$8.00 KOREA NOK CHA ORGANIC…..……....………………….…….…$5.50/$7.25 VIETNAM CHE XANH ORGANIC…………………………….………………………………$5.50/$7.25 2 WHITE & YELLOW TEAS CHINA SILVER NEEDLES M.E…………………………………………………………$5.50/$7.25 WHITE PEONY M.E.…………………………..…..……. -
Sencha – Japan’S Green Tea
Sencha – Japan’s green tea Sencha (煎茶) is Japan's most consumed and also the most produced tea variety. This green tea owes its popularity due to the refreshing taste and the numerous variations. Depending on the time of harvesting a Sencha can either get a sweet or tarty taste. For Sencha is usally the outstanding variety Yabukita used which makes up about 77% of all cultivated tea cultivars. But, depending on terroir, are also completely different varieties such as Yutakamidori or Asatsuyu used. Varieties of Sencha Sencha can be divided into many different categories. But mainly, it is is distinguished by harvest time and steaming duration. A very early harvested Sencha for example is generally of a higher quality and the tea leaves are finer than a later harvested (eg. Bancha). Asamushi (浅 虫), Sencha which was only slightly steamed (about 30s). Chumushi, Sencha with medium steaming (30-90s). This is the standard steaming time. Fukamushi (深 蒸し), deep steamed Sencha (1-2 min). It is often marketed as Fukamushicha. Jo Sencha (上 煎茶), fine Sencha. Toku Jo Sencha, (特 上 煎茶), extra fine Sencha. Hachijuhachiya Sencha (八 十八 夜), tea that was harvested 88 days (literally nights) after Risshun, the beginning of spring. Shincha (新 茶) is the first harvest of a year. Kabusecha or Kabuse Sencha is like Gyokuro a shaded tea. It's often regarded as a own tea variety. Production of Sencha Sencha is nowadays mostly harvested by machine and immediately steamed in order to prevent oxidation (kill green). This method, also called the Japanese method, ensures that the tea tastes very fresh. -
Weight Managent…
Weight Management… INDEX Chapter 1 Aetiology…11 Chapter 2 How Obesity Measured...16 Chapter 3 Body Fat Distribution...20 Chapter 4 What Causes Obesity...21 Chapter 5 What are the consequences of obesity…27 Chapter 6 Weight Management…51 Chapter 7 Our Weight loss treatment by alternative ways…62 Chapter 8 What is R.M.R or B.M.R...66 1 Weight Management… Chapter 9 Green Tea…73 Chapter 10 Brewing & Serving Green Tea...77 Chapter 11 Green tea & Weight loss...79 Chapter 12 Green Tea; Fat Fighter...81 Chapter 13 Weight Maintenance after Reduction...84 Chapter 14 Success Stories 101 Chapter 15 Variety of green tea...104 Chapter 16 Scientific Study about green tea..120 Chapter 17 Obesity In Children...131 2 Weight Management… Chapter 18 Treatment For Child Obesity...134 Chapter 19 Obesity & Type 2 Diabetes...139 Chapter 20 Obesity & Metabolic Syndrome...142 Chapter 21 Obesity Polycystic ovary Syndrome...143 Chapter 22 Obesity & Reproduction/Sexuality...144 Chapter 23 Obesity & Thyroid Condition...146 Chapter 24 Hormonal Imbalance ...148 Chapter 25 Salt & Obesity...156 Company Profile & Dr.Pratayksha Introduction...161 3 Weight Management… About us We are an emerging health care & slimming center established in 2006. We have achieved tremendous success in the field of curing disorders like obesity, Blood Pressure, All type of Skin disorders and Diabetes with Homeopathic medical science. The foundation of the centr was laid by Dr.PrataykshaBhardwaj, His work has been recognised by many Indian and international organizations in the field of skin care & slimming. Shree Skin Care was earlier founded by Smt. S. -
IKKYU Brochure 2017
PREMIUM JAPANESE GREEN TEA 煎 茶 道 EXCLUSIVELY FROM KYUSHU YOUR BEST CHOICE FOR GREEN TEA IN JAPAN IKKYU G.K. / Noke 8-29-7 / Sawara-ku / Fukuoka city / Japan 814-0171 IKKYU - PREMIUM JAPANESE GREEN TEA / 2 Kyushu Land of Exceptional Green Teas Our green tea comes exclusively from Kyushu, the south- western island of Japan, more than 1’000 km south of Tokyo. It is a lush and vibrant place, with a warm and humid climate. IKKYU green tea is grown in six Kyushu prefectures: Fukuoka (Yame), Nagasaki (Higashi Sonogi), Saga (Ureshino) Kumamoto, Miyazaki and Kagoshima (Chiran). Tea fi elds are nested in alti tude between mountains, on lower plains or by the sea. A wide range of soils and climate conditi ons gives birth to extraordinary and diverse green teas, using lesser known culti vars that yield a sweeter tea. HONSHU KYOTO OSAKA KYUSHU FUKUOKA SHIKOKU IKKYU - PREMIUM JAPANESE GREEN TEA / 3 IKKYU Tea Partners IKKYU has built a strong network of small and medium- sized tea farmers who produce only premium green teas. We collaborate closely to make them reach the overseas markets. Our teas are traceable and we are delighted to share the stories of the people behind them. Their know-how and skills include traditi onal processing methods that make fragrant and delicious green teas, sti ll unknown outside Japan. The excellence of their hard work is celebrated on a regular basis by presti gious awards and grand prizes, at regional, nati onal and internati onal levels. IKKYU is proud to help them share their wonderful creati ons with tea lovers all around the world. -
Green Teas White Teas Yellow Tea Oolong Teas Pu-Er Teas
GREEN TEAS $ PER OUNCE WHITE TEAS PU-ER TEAS CHINESE CHINESE CHINESE LONG JING TIGER SPRING – Dragonwell $7 BAI MU DAN – White Peony $5 LOOSE PU-ER CHA (Shou) $4 HUANG SHAN MAO FENG $6 YIN ZHEN – Silver Needles $7 CHA TOU – Pu-er Nuggets (Shou) $4.50 DIAN LU ESHAN MAO FENG –Tea King $6 YA BAO – Wild Tea Buds $6 TWO OUNCES OF ANY PRESSED PU-ER $12 BI LUO CHUN TAI HU $6 ! MENGHAI TUO CHA (Shou) $14 per nest TIAN MU LONG ZHU – Dragon Eyes $6 CHI TSE BING CHA (Shou) $35 per cake PUTUO FO CHA – Buddha’s Tea $12 for 2 oz box YELLOW TEA ZHUAN CHA (Shou) $25 per brick LIU’AN GUAPIAN –Watermelon Seeds $6 CHINESE MANDARIN PU-ER (Shou) $6 each SIMAO LONG ZHU – Dragon Pearls $5 MENG DING HUANG YA $6 BAMBOO PU-ER (Shou) $18 each MAO JIAN – 5 Mountains, 2 Pools $4.50 ! PU-ERLA TUO CHA (Shou & Sheng) $.75 each ZHU CHA – Gunpowder $3 BAI BING CHA –White (Sheng) $25 per cake GUI HUA CHA – Osmanthus $4 OOLONG TEAS QING BING RUSTICA – Green(Sheng)$25 per cake MOLI HUA CHA – Jasmine $4 CHINESE LAO SHU BING CHA* –Wild Tree (Sheng) JASMINE PEARLS $5.50 TI KUAN YIN – Iron Goddess of Compassion $5 (*not included in Two Ounce pricing) $30 per cake ARTISAN FLOWERING TEAS $4 each FENG HUANG DAN CONG – Phoenix $5 ! ! DA HONG PAO – Big Red Robe $6 BLACK TEAS JAPANESE SHUI XIAN – Water Nymph $10 for 4 oz tin BANCHA $12 for 2.5 oz packet SHUI XIAN – Water Nymph $4 INDIAN SENCHA $15 for 2.5 oz packet WULONG – Black Dragon $10 for 4 oz box DARJEELING FIRST FLUSH $6 YAMACHA – $16 for 2.5 oz packet ! DARJEELING SECOND FLUSH $6 High Mountain Sencha TAIWANESE DARJEELING HIMALAYA -
Green and White Teas
GREEN AND WHITE TEAS Gunpowder Temple Lü Mao Hou of Heaven „Green –haired Monkey“ is a Gunpowder“. A good sort famous Chinese green tea of this kind of tea. Tiny, from Fu-ťijen province. dark green, shiny leaf, The leaf is spiral-rolled, rolled into a pearl shape. A richly haired and has a balanced infusion with a clear green color. The slight flowery-sweet, infusion is light green with pleasantly bitter-fresh a nutty, flowery aroma taste. and a soft sweet taste. Teapot (1 infusion) 68 CZK Zhong 68 CZK Teapot (3 infusions) 98 CZK Luan Gua Pian Bai Mao Hou „Melon seeds“ hails from „White-haired Monkey“ is a the An-chuej province, famous Chinese green tea and has been popular from Fu-ťijen province. since the age of the Ming The curlier leaves of this dynasty, became known as grey-green tea are richly „Emperor’s tea“ during haired, while its taste is the Qing dynasty. Its full of gentle flowery infusion is a dark green tones, with a sweetly color with an emerald aromatic infusion. shine and a clean, sweet taste. Zhong 68 CZK Teapot (3 infusions) 98 CZK Zhong 68 CZK Teapot (3 infusions) 98 CZK 2 Lu Xue Ya Tian Mu Long Zhu Cha „Green Snow“. Tiny, carefully longrolled leaves „Dragon Eyes“. A hyper- have an emerald color and fine high–quality green tea the bright aroma of green from select fresh tea shoots tea. The tea is prepared harvested on the border of using steam (similar to the Zhe-jiang and Anhui Japanese Sencha teas), provinces. -
Upton Teaquarterly
UPTON TEA QUARTERLY .Established 1989. Vol 27 No. 1 Holliston, Massachusetts Winter, 2017 A Modern-Day Tea Journey “T he island of Sri Lanka, historically known as Lanka (or Illankai) to the Singhalese and Tamil inhabitants, was called Ceylan by Dutch conquerors of the 17th century. The British overtook the Dutch in the early 19th century, altered the name to Ceylon, and proceeded to develop coffee, rubber and tea plantations on a massive scale. Upon gaining independence in 1948, the name of the new island-country became Sri (meaning “auspicious”) Lanka, affirming its rich heritage. The coffees produced on the original British plantations – and the teas that replaced those coffees starting in the 1860s when devastating disease overcame the coffee trees – are still called CEYLON, HOME OF GOOD TEA, INDIA (BOMBAY), 1950S. Ceylons.” Copyright Stick No Bills Posters, courtesy of The Poster Design Group (UK) Ltd -Upton Tea Quarterly, Fall, 1999 Please turn to page 48. Copyright 2017 Upton Tea Imports, LLC. All rights reserved. Page 2 Upton Tea Quarterly Winter, 2017 Our Customer Service Order online, by mail, fax, phone or e-mail department is available A fax can usually be sent for less than the price of for personal assistance a stamp! Orders are typically shipped the next Monday through Friday from business day. Refer to the order form on page 55 9:00 AM to 5:00 PM Eastern Time. for details and hours of operation. Noteworthy... Visit our website at www.uptontea.com We are introducing over sixty new teas in this issue of our newsletter. -
The Finest Teas?
CAN WE TEMPT YOU WITH THE FINEST TEAS? PRESTIGE TEAS GONGFU TEA CEREMONY The world’s finest teas deserve more than a little pomp and ceremony. GongFu Tea Ceremony工夫茶 or 功夫茶 (Tea with Great Skill) is the traditional Chinese method of tea making that involves controlling all the variables with a high degree of precision and consistency. This ensures that the best flavour is consistently achieved across the maximum number of brews. At G&Tea, the 21 Step GongFu Ceremony will be performed by our highly experienced in-house Tea Master using the highest quality premium tea leaves. GONGFU CEREMONY STEPS Step 1: Burn incense Step 2: Present the tea leaves Step 3: Warm the teapot Step 4: Add tea leaves to teapot Step 5: Add water to teapot Step 6: Scrape away the bubbles Step 7: Rinse the teacups Step 8: Add water to teapot again Step 9: Pour the infusion into the fairness pitcher Step 10: Pour the infusion into the fragrant-smelling cups Step 11: Drop-by-drop pouring Step 12: Cover every fragrant- smelling cup Step 13: Transfer the tea into teacups Step 14: Serve the tea Step 15: Enjoy the aroma from the fragrant-smelling cup Step 16: Teacup holding gesture Step 17: Observe the liquor colour Step 18: Taste the liquor Step 19: Enjoy the aftertaste and the aroma Step 20: Taste the tea for the second round Step 21: Traditional thanking of guests The Star practises the responsible service of alcohol. DA HONG PAO PRESTIGE One of the most precious teas of China, this rare Oolong is har vested according to ancestral rites on the rocky slopes of the legendary Wu Yi Mountain. -
Tea Sector Report
TEA SECTOR REPORT Common borders. Common solutions. 1 DISCLAIMER The document has been produced with the assistance of the European Union under Joint Operational Programme Black Sea Basin 2014-2020. Its content is the sole responsibility of Authors and can in no way be taken to reflect the views of the European Union. Common borders. Common solutions. 2 Contents 1. Executıve Summary ......................................................................................................................................... 4 2. Tea Sector Report ............................................................................................................................................ 7 1.1. Current Status ............................................................................................................................................... 7 1.1.1. World .................................................................................................................................................... 7 1.1.2. Black Sea Basin ................................................................................................................................... 49 1.1.3. National and Regional ........................................................................................................................ 60 1.2. Traditional Tea Agriculture and Management ............................................................................................ 80 1.2.1. Current Status ................................................................................................................................... -
The Story of Gyokuro “Chiisana Ocha No Ki”
The Story of Gyokuro “Chiisana Ocha no Ki” With gratitude to all the people involved in the cultivation and production of green tea. Idea: Dr. Ralph Faerber Pictures: Akishige Chatani Editing: Maiko no Cha Honpo We are in the rural city of Kyotanabe, Kyoto. Various flowers are in bloom, saluting the arrival of spring. As usual, Maiko and her grandfather are on a walk toward the nearby tea fields. 1 Grandfather is a skillful tea master. Maiko and her cat, Chataro, love to come to the tea fields with grandfather. "Grandfather, what kind of tea do these tea bushes make?" "These tea bushes produce a tea called Gyokuro." "Does this tea taste good?" "Yes, it is very delicious!" 2 In the tea fields is a little tea bush Maiko particularly likes. This young tea bush is round and cute and just about Maiko's height. Will this little tea bush make delicious Gyokuro too? 3 One pleasant morning, Grandfather says to Maiko, "Today is a very important day for Gyokuro!" As Grandfather said this, he began to put a black shade over the tea bushes. Is he going to cover the little bush as well? Maiko wondered. I feel sorry for the little bush because it is so small... 4 However, the little tea bush was covered with a shade as well. When Maiko thought about how the little tea bush must feel, her heart was afraid and she became very sad. 5 That night, Maiko dreamt of the little tea bush. "Why does Grandfather block us from the sun? How can he be so cruel?" As the little tea bush said this, it began to cry. -
Thesis Folio.Qxd
Toward Liquid Emerald A Cultural Center for the Japanese Tea Ceremony Washington, D.C. Toward Liquid Emerald A Cultural Center for the Japanese Tea Ceremony Washington, D.C. by: Desmond L. Hall A design thesis submitted to the Graduate Faculty of Virginia Polytechnic Institute and State University in partial fulfillment of the requirements for the degree of Master of Architecture. February 8, 2002 Alexandria, Virginia Susan Piedmont-Palladino, Chair Paul Emmons Marco Frascari abstract What are the layers of interaction between building and user? Weight? Time? Material? Space? How do these four elements affect the perception of an architec- tural figure? to dad for helping me through my most difficult time. iii acknowledgments I would first like to thank my Heavenly Father for allow- ing me the strength and inspiration to make through the most difficult point of my young life. To my family and friends for your encouraging words. Especially you Mom. To Charlie and Evan, what can I say. I could not have asked for two finer gentlemen with whom to conclude this journey. To the faculty and staff of the “Center,” (I have always felt like home here). Thank you for allowing me to expe- rience Japan first hand. You all have made my years here wonderful experience that I will cherish for a life time. To my Committee thank you for your inspiring and chal- lenging words. Last and definitely not least in my heart: thank you to all those who lent their support in 11th hour. Jamie, Matt, Greg, Kelly, Heather, Pam, etc. Everyone needs help putting the monkeys back in the cage.