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Reading Downtown Improvement District Authority RDIDA Board and Staff March 2015 Board Meeting March 23, 2015 12:00 Pm - 1:30 Pm RDIDA Board Room

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Reading Downtown Improvement District Authority RDIDA Board and Staff March 2015 Board Meeting March 23, 2015 12:00 Pm - 1:30 Pm RDIDA Board Room Reading Downtown Improvement District Authority RDIDA Board and Staff March 2015 Board Meeting March 23, 2015 12:00 pm - 1:30 pm RDIDA Board Room MINUTES and DOCUMENTS Confidential Information - For Board Use Only - Do Not Redistribute Page 1 of 111 Table of Contents Cover Page 1 Table of Contents 2 Minutes 3 Minutes 2015-02-23 5 Executive Director-s Report 2015-03 8 Operations Report March 23 2015 11 Financial Reports 2015-02 16 Reading Destination Report presentation 23 Reading Destination Report 37 Map of all Crime 99 Report of all Crime 100 Map of Mon-Sat Crime 106 Report of Mon-Sat Crime 107 Confidential Information - For Board Use Only - Do Not Redistribute Page 2 of 111 MINUTES Reading Downtown Improvement District Authority RDIDA Board and Staff March 2015 Board Meeting Monday, March 23, 2015, 12:00 pm - 1:30 pm RDIDA Board Room In Attendance: Alan W. Shuman; Carl W. Brown, Jr.; Catherine J. Montano; Charles R. Broad; Daniel B. Laws, Jr.; Donna S. Nidis; James M. Snyder; Joan E. London; Merle Cattani; Michael C. Zielinski; Richard J. McDougall Not In Attendance: Laura E. Cooper A. CALL TO ORDER M. Zielinski Chairman Zielinski called the meeting to order at 12:00 noon. Also attending the meeting was Shane Hillard who will become the new Ambassador Manager. B. PUBLIC COMMENT There was no public comment. 1. Craig Peiffer - Reading 120 Bike Race Craig Peiffer provided the board with information on the Reading 120 Bike Race to be held Saturday, September 12. This is a professional, sanctioned race. Sparta Cycling will produce the event under contract from ReDesign Reading. The course begins and ends in downtown Reading and covers 120 miles. There is an outreach effort for local youth to learn from professional racers. Peiffer asked for feedback on collateral events and activities. He also asked for help with promoting and sponsoring the event. The fundraising goal is $350,000. Parking will be free. 2. Brian Kelly - Penn Street Market Brian Kelly gave a synopsis on how the market transitioned from Berks Agricultural Resource Network (BARN) to ReDesign Reading CDC. Lucine Sihelnic is under contract with the ReDesign Reading CDC to manage the market and reported on the plans to move the Penn Street Market from the 800 block of Penn Street to the Northwest corner of 5th & Penn Streets. The move places the market in the Main Street program area. The market will begin June 4 and continue through September 24 and will operate on Thursdays from 11:30 a.m. to 5:30 p.m. There will be a community supported agriculture (CSA) component to the market this year. A goal would be to have local restaurants shop the market for their produce. There will be entertainment and Food Trust educational programs from a stage provided by the DID. The DID will also provide tables, chairs and umbrellas. The market can accept SNAP, WIC and Friends of the Reading Hospital is providing a $5,000 grant to double any supplemental program. C. APPROVAL OF LAST MONTH'S BOARD MEETING MINUTES M. Zielinski February 23, 2015 The Board reviewed the draft Minutes from the February 23 board meeting. That the Minutes be approved as presented. Move: Daniel B. Laws, Jr. Second: Catherine J. Montano Status: Passed D. EXECUTIVE DIRECTOR'S REPORT C. Broad Executive Director Charles Broad presented his report for February/March. E. OPERATIONS REPORTS M. Cattani Merle Cattani, Ambassador Manager provided the Operations reports for the month of February. He introduced Shane Hillard who will succeed him as Manager. Shane provided an overview of his experience and stated that he was pleased to be here. Merle thanked the Board for its support over the last five years and stated that he will miss working with the DID. Chairman Zielinski presented Merle with a thank you card signed by the board members and included a gift card. He also presented Mr. Cattani with a framed certificate of appreciation for his leadership and service with the Downtown Improvement District. F. FINANCIAL REPORTS D. Nidis Donna Nidis presented the financial reports for the month of February. That the financial reports be accepted pending audit. Move: Alan W. Shuman Second: Richard J. McDougall Status: Passed 1. Income & Expense Previous Year Comparison 2. Statement of Financial Position 3. Delinquent Assessment Balances over $1,000 4. Check Detail G. OLD BUSINESS 1. Wayfinding Maps C. Broad Confidential Information - For Board Use Only - Do Not Redistribute Page 3 of 111 Executive Director Broad distributed the latest version of the wayfinding maps. As soon as the listings are verified the design will be finalized. The executive director will then seek quotes to produce and install the maps. 2. Equipment Rental Policy C. Broad The Executive Director recommended that the Board adopt an Equipment Rental Policy. The executive director will develop a draft for board consideration. C. Broad: Darft Equipment Rental Policy H. NEW BUSINESS 1. Food Carts C. Broad Executive Director Broad informed the Board that the City of Reading has more applicants for food carts than available locations. The Board suggested that the City consider increasing the number of available permits for one year as a test. I. EXECUTIVE SESSION The Board recessed to Executive Session to discuss personnel matters at 1:34 p.m. The Board reconvened in Public Session at 1:49 p.m. J. ADDENDUMS C. Broad: Invite Crystal Seitz of the Greater Reading Convention and Visitors Bureau to attend the next meeting to comment on the Zeitgeist Destination Assessment. K. ADJOURN M. Zielinski The meeting was adjourned at 1:49 p.m. Confidential Information - For Board Use Only - Do Not Redistribute Page 4 of 111 Minutes Report https://www.boardpaq.com/admin MINUTES Reading Downtown Improvement District Authority RDIDA Board of Directors Monthly DID Board Meeting Monday, February 23, 2015, 12:00 pm - 1:30 pm RDIDA Board Room In Attendance: Carl W. Brown, Jr., Catherine J. Cadwell, Charles R. Broad, Daniel B. Laws, Jr., Donna S. Nidis, Joan E. London, Laura E. Cooper, Merle Cattani, Michael C. Zielinski, Richard J. McDougall Not In Attendance: Alan W. Shuman, James M. Snyder A. Call to Order M. Zielisnki Chairman Zielinski called the meeting to order at 12:05 B. Agenda C. Public Comment M. Zielisnki There was no public comment. D. Approve Last Meeting's Minutes M. Zielisnki The Board reviewed the minutes of the January 30, 2015 meeting. The Board unanimously approved the minutes as presented. Move: Richard J. McDougall Second: Daniel B. Laws, Jr. Status: Passed E. Executive Director's Report Executive Director Charles Broad presented his report for January 2015. 1. Main Street Program The Executive Director shared the agenda for the Main Street program assessment site visit. 2. ReDesign Reading Community Development Corporation Minutes of the ReDesign Reading CDC. The Executive Director shared the minutes and CDC executive director's report and financial statements. 3. Complete Streets Program 1 of 3 3/20/2015 4:00 PM Confidential Information - For Board Use Only - Do Not Redistribute Page 5 of 111 Minutes Report https://www.boardpaq.com/admin The Executive Director shared background information on the Complete Streets policy the City of Reading is pursuing. F. Operations Reports 1. Ambassador Manager's Report Merle Cattani presented the Program Manager's report on the field operations of the Safety and Cleaning Program for January 2015. 2. Safety Metrics 3. Environmental Metrics G. Financial Reports Administrative Assistant Donna Nidis presented the financial reports for the month of January 2015. Approve Financial Reports, subject to audit. Move: Daniel B. Laws, Jr. Second: Richard J. McDougall Status: Passed 1. Income and Expense Report 2. Statement of Financial Position 3. Assessment Report 4. Assessment Balances Over $1,000 D. Nidis 5. Check Register D. Nidis H. Old Business M. Zielisnki Solicitor London reported that she has filed a writ of Scire Facias against Francisco Gallardo and believes that the service fo the documents should have been completed. I. New Business M. Zielisnki 1. Equipment Policy The Executive Director distributed a draft policy on downtown events and equipment rental. The board will review for future consideration and the Executive Director will check with the Berks County Community Foundation to determine any restrictions on the equipment. 2. BoardPaq 2 of 3 3/20/2015 4:00 PM Confidential Information - For Board Use Only - Do Not Redistribute Page 6 of 111 Minutes Report https://www.boardpaq.com/admin Executive Director Broad showed the Board a preview of BoardPaq, a paperless system for administering board meetings. The Board generally liked the program which we will evaluate over the next month. J. Executive Session M. Zielisnki None. K. Addendum L. Next Meeting M. Zielisnki M. Adjourn M. Zielisnki The meeting was adjourned at 1:20 PM. 3 of 3 3/20/2015 4:00 PM Confidential Information - For Board Use Only - Do Not Redistribute Page 7 of 111 READING DOWNTOWN IMPROVEMENT DISTRICT AUTHORITY EXECUTIVE DIRECTOR’S REPORT March 23, 2015 KEYSTONE COMMUNITIES - MAIN STREET The Pennsylvania Downtown Center postponed an assessment site visit for national accreditation on Thursday, March 5th and has rescheduled for Wednesday, March 25 to coincide with the next Main Street Board meeting. The site visit schedule for that day accompanies this report. COMMITTEE ON PUBLIC SAFETY Chairman Zielinski and Executive Director Broad continue to participate on the Committee on Public Safety chaired by Reading Eagle publisher Peter Barbey. Operational details and funding sources need to be developed. DISTRICT RENEWAL A renewal planning meeting was held on January 26 and regularly scheduled work sessions will be held twice monthly. The Special Projects Coordinator is developing an annual report for 2014 that will be included in the renewal mailings to property owners.
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