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IN MEMORIAM Robert M. Weekley STRATEGIES FOR STATE THINK TANKS – JULY / AUGUST 2015 Page 4 Multi-State Collaboration Ignites Policy Reforms “Strength in numbers.” This was the Golden State Arizona) to receive the education they need. Half-a- Warriors’ motto in the NBA playoffs, leading them dozen additional states are looking at implementing to this year’s championship. The power of strength ESAs next year, and 26 state think tanks have said they in numbers rings true in the fight for freedom, as our want to pursue ESAs in their state. network champions policy reforms. The Goldwater Institute and the Friedman Foundation As the 50-state network has grown, the states have now team up every year to bring in lawmakers and think discovered a valuable asset for policy change: each tank staff from other states to visit schools in Arizona other. Not only are they working together to develop where parents are using ESAs. This allows them to hear innovative policy solutions, but states are also sharing from parents, students, and school administrators about ideas and strategies as they look to improve the quality the program’s benefits. of life for their citizens and ensure a prosperous Two states that visited Arizona schools and then passed future for the country. Thanks to this collaboration, ESA legislation include Mississippi and Tennessee. policy solutions are sweeping across state lines, with “We’ve been following its evolution since it first each state customizing reforms to better serve their passed in Arizona. At the same time we had a member of “We are constituents. the House who had a daughter who has special needs and fortunate to have While this network-wide trend has succeeded in had seen firsthand how public schools treat children with multiple policy areas, two policy solutions exemplify the special needs and their parents; she was very passionate a network of enormous progress multi-state collaboration can achieve: about the concept,” Forest Thigpen of the Mississippi groups that are Education Savings Accounts (ESAs) and Financial Ready Center for Public Policy said. Mississippi ESA legislation legislation. In 2015 alone, the joint efforts of several takes effect for students with special needs this fall. likeminded and state think tanks have removed educational barriers for A similar solution, called Individualized Education can collectively families and convinced state governments to embrace Accounts, was passed in Tennessee. greater transparency and planning in their budgets. collaborate “We believe that children and families in Tennessee EDUCATION SAVINGS ACCOUNTS deserve greater options and opportunities at their and put our disposal—especially students with special needs whose ESAs had what Jonathan Butcher of the Goldwater resources needs aren’t being met by the current system,” said Institute described as “pretty modest beginnings.” Lindsay Boyd of the Beacon Center. together.” Arizona was the first state to implement ESAs in 2011, Jonathon Butcher, and it was for children with special needs. In its first Other states have benefited from SPN’s Spreadsheet Goldwater Institute year, around 75 families signed up. to Story program, which brings together several groups with a shared policy solution to work with Kevan Kjar of But the impact has been much more than modest. Arrowhead3 and Spark Freedom on developing effective To date, ESAs have allowed nearly 3,000 children in messaging and strategy. This collaboration has yielded both Arizona and Florida (which passed ESAs soon after continued on page 25 1655 North Fort Myer Drive, Suite 360, Arlington, VA 22209 703-243-1655 Fax: 703-740-0314 [email protected] SPN.org @statepolicy BY POPULAR DEMAND, BACK SPN is pleased to host the Great Communicators Tournament at the 2015 SPN Annual Meeting. JULY / AUGUST 2015 VOL 17 / ISSUE 4 See the final rounds at the Thursday plenary SPN News reports on issues of importance to state-focused, luncheon on October 1, 2015. market-oriented, nonprofit public policy research organizations. Drawing from current updates and events from within the industry, the publication provides timely information on the most pressing issues facing public policy state think tank executives. State Policy Network publishes SPN News six times a year. Individual copies can be ordered from the State Policy Network offices at 703-243-1655. All images used in this issue are owned by their respective copyright holders. All rights reserved. MISSION STATEMENT State Policy Network is the capacity building service organization for America’s free market, state-focused think tank community. We advance a free society by providing leadership development, management training and networking opportunities for think tank professionals and by promoting strategic partnerships among market-oriented organizations. STATE POLICY NETWORK™ Tracie Sharp, President and CEO Alexis Baker, Donor Relations Manager Crystal Bouziden, Donor Relations Manager COMMUNICATE Teresa Brown, Director of Leadership Development Rebecca Bruchhauser, Director of Donor Relations Jennifer Butler, Vice President of External Relations Starlee Coleman,* Consultant the value Todd Davidson, Policy Specialist Daniel Erspamer, Vice President for Strategic Partnerships OF FREEDOM Rebecca Feldman, Manager of Foundation Relations Sarah Ferrara, Coalitions Manager Brad Gruber, Director of Operations Lynn Harsh, Vice President of Strategy Spencer Hughes, Manager of Development Operations HELP CHOOSE THE FINALISTS! Cindy Kilduff, Donor Relations Manager To see the entries and cast your vote, Sharon Milhollin, Executive Assistant Kristina Mitten Sanders, Development Specialist visit www.thinkfreelymedia.org/tournament Daniel Montgomery,* Newsletter Designer Kathleen O’Hearn, Director of Coalitions Rebecca Phillips, Communications Manager 12 semi-finalists will be selected and flown to the Michelle Poehlmann,* Administrative Assistant 2015 SPN Annual Meeting for a chance to compete for $10,000. Denise Stevenson, Office Manager Betsy Thraves, Executive Assistant Meredith Turney, Director of Strategic Communications JOIN US FOR THE TOURNAMENT’S FINAL ROUND, Maura Weber, Donor Relations Assistant Tony Woodlief, Executive Vice President October 1st at the SPN Annual Meeting *Independent contractor BOARD OF DIRECTORS Thomas A. Roe, Founding Chairman (1927–2000) Gaylord K. Swim (1948–2005) Theodore D. Abram ...........American Institute for Full Employment Whitney L. Ball ..........................................................Donors Trust Carl Helstrom (Chairman) ................................The JM Foundation John W. Jackson ................................... Adolph Coors Foundation Adam Meyerson ..................................... Philanthropy Roundtable Tracie J. Sharp (President) ........................... State Policy Network Stanford D. Swim .........................................The GFC Foundation Bridgett G. Wagner ................................. The Heritage Foundation Thomas Willcox ...................................... Thomas Roe Foundation 1655 North Fort Myer Drive, Suite 360, Arlington, VA 22209 Phone: 703-243-1655 Fax: 703-740-0314 2014 Great Communicators Tournament Winner, Chantal Lovell [email protected] SPN.org twitter.com/statepolicy facebook.com/statepolicy ® Build a Structured Budget. Write down all necessary expenses in each category to meet your objectives, and include a 10-15 percent margin for any contingencies. Add a separate column for scaling up the event in any category. It is much easier to increase the size and scope of your event than the other way around once you’ve secured a venue or vendors. Continually revisit your budget to ensure you’re on track and make adjustments as needed. Check Calendars. Organizations create an uphill battle from the start when they solidify a date without doing a little research into other scheduled programs. Does this conflict with events in the same industry or location? Is there a popular event in town or does it fall around a holiday that will affect turnout and traffic? Sometimes overlap is unavoidable Strengthen Your due to legislative or organizational priorities and in the D.C. area where there are multiple Event Strategy smaller events daily. However, plan ahead if you’re launching a big project or hosting your PART 1 largest fundraiser of the year, and ask key By Katie Vernuccio partners to save the date. Assign Roles and Expectations. As soon as you establish goals with your In the nonprofit sector, managing events transcends traditional departments as team, delegate responsibilities and clarify all staff play some role in both strategy and execution. Whether an impromptu expectations for each person. Break news conference scheduled next week or a large gala months away, below down items to be completed, and assign are a few fundamentals in constructing an effective strategy for consistently appropriate timelines for each task. All staff successful events to establish your brand and further your organization’s and volunteers are representatives of the mission. Each of these items are scalable and can be tailored to the timing, size, organization and its brand, and and format of your event. they should be trained and ready to assist leading up to and during Set SMART Goals. Before you hit the ground running, discuss and the event. establish specific and measurable goals with team members. Many Katie Vernuccio, owner organizations host events out of habit rather than re-evaluating if programs Develop a Marketing Plan. of Vernuccio Strategies,