FOR IMMEDIATE RELEASE Fender Contact: Jason Farrell i.d.e.a. Contact: Lauren Fimbres Wood (480) 845-5559 (619) 704-7571
[email protected] [email protected] FENDER MUSICAL INSTRUMENTS CORPORATION APPOINTS ANDY MOONEY TO CEO Former Disney and Nike executive to take helm of the world leader in musical instruments SCOTTSDALE, Ariz. (June 8, 2015) – Fender Musical Instruments Corporation (FMIC), the world leader in musical instruments, announced today that Andrew “Andy” P. Mooney has been appointed chief executive officer (CEO), effective immediately. Mooney joins FMIC from Quiksilver, Inc. and brings significant experience growing global brands such as Disney Consumer Products (DCP) and Nike, Inc. The addition of Mooney will help drive FMIC brands with an approach that puts both seasoned and first-time musicians at the forefront. Mooney spent 11 years leading DCP, first as president and then as chairman starting in 2003. During his time at Disney, Mooney oversaw the company’s worldwide licensing, publishing and retail businesses and the tripling of retail sales to $36 billion. He also pioneered the $4 billion Disney Princesses franchise and established the Disney Fairies brand, and retail lines based on the Pixar Animation films, “Toy Story” and “Cars.” Before joining DCP, Mooney worked at Nike, Inc. for 20 years in a number of senior roles, ultimately becoming chief marketing officer. Mooney began his career at Nike as chief financial officer of Nike UK and then relocated to the United States in 1984 to join the marketing team. Throughout his tenure, Mooney led Nike’s footwear product line management team, was general manager of Nike’s $3 billion global apparel business and founded the company’s equipment division.