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Roboto Italic It Is a Google Font, Universally Accessible and Optimized for All Print and Digital Needs

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Roboto Italic It Is a Google Font, Universally Accessible and Optimized for All Print and Digital Needs Identity Guidelines 1. Logos 2. Palettes + Swatches 3. Fonts 4. Amplify 5. Programs V2-Jan 2019 1. The Logos PRIMARY LOGO Logos The Primary Logo for ILHIGH is the version with White Type and Bright Teal “bubble”. While there are many color versions of the logo available, this version is the Primary Logo and the representational mark for ILHIGH as a whole. For Black and White, the logo version with White Type and Black bubble is the primary logo. Bright Teal Pantone 7716 C Pantone 7716 U CMYK 85, 17, 40, 0 RGB 7, 157, 161 HEX 079DA1 1. The Logos BRAND NAME Logos • When referring to the brand name it must always be: I Live Here I Give Here • Ever word has an initial capitalization and there is no comma after “Here” • After writing out I Live Here I Give Here, the brand name can subsequently be shortened to ILHIGH • Incorrect versions are: I LIVE HERE I GIVE HERE I Live Here, I Give Here 1. The Logos Logos LOGO VARIATIONS Solid The ILHIGH logo is intended to be playful and have personality, so a combination of any of the three brand colors (Bright Teal, Dark Teal, Amplify Green) and White is encouraged. This includes “reversed out” versions (White or light bubble on darker background), and Bubble outline options. Reversed Outline + Reversed Outline 1. The Logos LOGO VARIATIONS Logos Black and White Variations of the logo. 1. The Logos LOGO “BUG” Logos The Logo Bug is a truncated, simplified version of the ILHIGH logo. This is intended only for use in small spaces when the regular, full version of the logo will lose its legibility. A good example is the website favicon, which can be as small as 16x16 pixels. 1. The Logos LOGO DO’S & DON’TS Use non-logo brand colors Use non-brand colors Rotate/Angle Add patterning Alter font Place logo on non-brand color background Add an outline to the solid logo Use a photograph in place of color Block/obscure the logo in any way 2. Palettes + Swatches Color PRIMARY COLOR PALETTE Swatches Amplify G reen Bright Teal Dark Teal Pantone 382 C Pantone 7716 C Pantone 7476 C Pantone 381 U Pantone 7716 U Pantone 3165 U CMYK 33, 0, 100, 0 CMYK 85, 17, 40, 0 CMYK 100, 50, 50, 35 RGB 187, 213, 46 RGB 7, 157, 161 RGB 0, 76, 84 HEX BBD52E HEX 079DA1 HEX 004C54 Primary color palette is to be used with the ILHIGH logo. It is also the color palette for all sub-programs, including Amplify. 2. Palettes + Swatches Color AMPLIFY CATEGORY COLORS Swatches Animal Care & Arts & Culture Basic Needs Community & Sports Capacity Services Pantone 7684 C Pantone 269C Pantone 2190C Pantone 3375 C Pantone 2388U Pantone 269U Pantone 2026C Pantone 2985U Pantone 337 U CMYK 90, 60, 12, 0 CMYK 80, 100, 20, 10 Pantone 1665U CMYK 65, 6, 0, 0 CMYK 45, 0, 33, 0 RGB 37, 100, 158 RGB 85, 41, 111 CMYK 0, 75, 80, 0 RGB 45, 185, 234 RGB 131, 219, 190 HEX 25649E HEX 55296F RGB 240, 101, 66 HEX 2DB9EA HEX 83DBBE HEX F06542 Education Environment Health Human Services Pantone 124C Pantone 2270C Pantone 2033C Pantone 2351C Pantone 7405 U Pantone 2421 U Pantone 1797 U Pantone 2067U CMYK 7, 33, 100, 0 CMYK 70, 0, 100, 0 CMYK 10, 90, 75, 0 CMYK 25, 60, 0, 0 RGB 237, 175, 0 RGB 75, 185, 68 RGB 211, 62, 66 RGB 193, 122, 184 HEX EDAF00 HEX 4BB944 HEX D33E42 HEX C17AB8 Color palette for Amplify categories. These are not to be used in the ILHIGH logo. 3. Fonts Fonts PRIMARY FONT Roboto Regular The main font for ILHIGH is Roboto. Roboto Italic It is a Google font, universally accessible and optimized for all print and digital needs. Roboto Medium Roboto Medium Italic Roboto Bold Roboto Bold Italic Roboto Black Roboto Black Italic Headline In Roboto Bold Or Black Body copy in Roboto Regular or Medium. quidem atectio ommolor porempo reperferumet aligniet eumquissita nonecep elibusaped quibusam conserias nonsend eliquae mintiberum, voloreiur aut molecto moloreperro de excere doloratquis maxim escimpor apis volor acienim porerspid quodi sa quo moluptium faccum everspe llicid eos nullanis nimolupti nobit odi omnisqui cum 3. Fonts SECONDARY FONT Fonts A companion font is Roboto Slab. It Roboto Slab Regular is a serifed typeface, but it does not have italic versions, which limits its Roboto Slab Bold usage. Headline In Roboto Slab Bold Body copy in Roboto Regular or Medium. quidem atectio ommolor porempo reperferumet aligniet eumquissita nonecep elibusaped quibusam conserias nonsend eliquae mintiberum, voloreiur aut molecto moloreperro de excere doloratquis maxim escimpor apis volor acienim porerspid quodi sa quo moluptium faccum everspe llicid eos nullanis nimolupti nobit odi omnisqui cum 3. Fonts SECONDARY FONT Fonts Another companion font is Roboto Roboto Condensed Regular Condensed. It is particularly apt at smaller, narrow spaces. It has Roboto Condensed Italic italic versions, which makes it more friendly in body copy. Roboto Condensed Bold Roboto Condensed Bold Italic Headline In Roboto Condensed Bold Body copy in Roboto Condensed Regular or Medium. quidem atectio ommolor porempo reperferumet aligniet eumquissita nonecep elibusaped quibusam conserias nonsend eliquae mintiberum, voloreiur aut molecto moloreperro de excere doloratquis maxim escimpor apis volor acienim porerspid quodi sa quo moluptium faccum everspe llicid eos nullanis nimolupti nobit odi omnisqui cum Contact Bryan Keplesky [email protected].
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