China Sports International Limited Dingxing Industrial Zone, Yangdai, Jinjiang City, Fujian Province, the People’S Republic of China 362218
Total Page：16
File Type：pdf, Size：1020Kb
China Sports International Limited Dingxing Industrial Zone, Yangdai, Jinjiang City, Fujian Province, The People’s Republic of China 362218 PRESS RELEASE CHINA SPORTS SECURES LICENSE TO USE GRAPHIC IMAGES, “Garfield”, “ODIE”, “JON”, “ARLENE”, “NERMAL” AND “POOKY” (THE “LICENSED PROPERTY”) IN MANUFACTURE, SALE AND ADVERTISEMENT OF FOOTWEAR FOR KIDS IN THE PRC. − License will continue until 31 March 2017 − Footwear to be marketed and distributed in the PRC using Chinese and English SINGAPORE, 20 November, 2012 - Mainboard-listed China Sports International Limited ( 中国体育 国际有限公司) (“ China Sports ” and together with its subsidiaries, the “ Group ”), a branded sports fashion footwear and apparel company based in the PRC is pleased to announce that its wholly- owned subsidiary, Yeli Sports (China) Co., Ltd, has been licensed by Paws, Inc. to use the graphic images of various characters from the Garfield® comic strip in its footwear for kids, including sports shoes, sandals and slippers throughout mainland China. Mr Lin Shaoxiong ( 林少雄), Chief Executive Officer of China Sports said, “With the Garfield Show on CCTV-14, Garfield has created a new chapter in China. There is great interest in this classic character that is known to entertain people of all ages. The recent efforts by Paws, Inc. have escalated Garfield's popularity and fame and we are very delighted to be able to feature the Garfield characters on the YELI breathable shoes for kids launched earlier this year. The Group believes that this new licensing can help further increase the presence and brand value of YELI in the PRC market. # # # # About China Sports International Limited China Sports International Limited is principally engaged in the design, manufacture and sale of sports fashion footwear and design and sale of sports fashion apparel and accessories under its own YELI ( 野力) brand. The Group’s products are designed for both functional use and casual use, catering to the lifestyle of its targeted consumer group aged between 12 to 30 years old. The products are mainly sold through distributors who have a retail network of more than 1,880 points of sale throughout first, second, third and fourth-tier cities in the PRC. About Garfield Garfield is a humorous strip created by Mr Jim David. It centres on the lives of a fat, lazy, cynical orange cat who loves lasagne, coffee, and his remote control; his owner, the long-suffering Jon Arbuckle; and Odie, a sweet but dumb dog. Garfield was introduced to the world in just 41 newspapers but quickly became the fastest growing and most widely syndicated comic strip. Today, the strip appears in over 2,000 newspapers and is read daily by over 200 million people around the globe. The success of the comic strip spawned a popular animated TV show, “Garfield & Friends,” which appeared on CBS-TV from 1988 to 1995, and is currently in worldwide syndication. In 2009, "The Garfield Show", debuted on Cartoon Network USA and now airs on Cartoon Network in 130 countries/territories. People magazine called the show, "One of the Year's Best New Kids' Shows" in 2009. Twentieth Century Fox made Garfield a movie star in his first-ever full-length feature film, Garfield: the Movie , released in 2004. This movie was followed by Garfield: a Tail of Two Kittens (2006), Garfield Gets Real (2007), Garfield's Fun Fest (2008), and Garfield's Pet Force (2009). Garfield has long been considered a “classic” or “evergreen” property because he has not only endured, but continues to be fresh and funny after over 30 years in the limelight. About Paws, Inc. Paws, Inc., was founded in 1981 by cartoonist Jim Davis, as a creative house to support Garfield licensing. Paws, Inc. is a privately held company and the sole owner of the copyrights and trademarks for Garfield and Garfield Characters. Paws boast a staff of nearly 15 of the finest artists, writers, designers, sculptors, animators, video and recording engineers, and all-around innovators in the licensing industry. Garfield art and editorial is always fresh, funny and tailor-made for the situation. Paws also has a top-drawer interactive media team who keep Garfield moving and shaking on the internet. Paws prides itself on its simple business philosophies: Take care of the cat and the cat will take care of you; family comes first; and most of all, have fun. Note : This release may contain predictions, estimates or other information that may be considered forward-looking statements. Actual results may differ materially from those currently expected because of a number of factors. These factors include (without limitation) changes in general industry and economic conditions, interest rate movements, cost of capital and capital availability, competition from other companies and venues for sale/manufacture/distribution of goods and services, shift in customer demands, changes in operating expenses, including employee wages and raw material prices, governmental and public policy changes, social and political turmoil and major health concerns. You are cautioned not to place undue reliance on these forward-looking statements, which are based on current view of management on future events. The Company undertakes no obligation to publicly update or revise any forward looking statements, whether as a result of new information, future events or otherwise, except as required by law . This release contains information relating to Paws, Inc. provided by Paws, Inc and we have not undertaken any independent verification of such information. For further information, please contact: Ms. Joyce Goh Investor Relations Manager China Sports International Limited Tel : +65-96603873 Email : [email protected] Images of Garfield: .