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How Lego Constructs a Cross-Promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee
University of Wisconsin Milwaukee UWM Digital Commons Theses and Dissertations August 2013 How Lego Constructs a Cross-promotional Franchise with Video Games David Robert Wooten University of Wisconsin-Milwaukee Follow this and additional works at: https://dc.uwm.edu/etd Part of the Mass Communication Commons Recommended Citation Wooten, David Robert, "How Lego Constructs a Cross-promotional Franchise with Video Games" (2013). Theses and Dissertations. 273. https://dc.uwm.edu/etd/273 This Thesis is brought to you for free and open access by UWM Digital Commons. It has been accepted for inclusion in Theses and Dissertations by an authorized administrator of UWM Digital Commons. For more information, please contact [email protected]. HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten A Thesis Submitted in Partial Fulfillment of the Requirements for the Degree of Master of Arts in Media Studies at The University of Wisconsin-Milwaukee August 2013 ABSTRACT HOW LEGO CONSTRUCTS A CROSS-PROMOTIONAL FRANCHISE WITH VIDEO GAMES by David Wooten The University of Wisconsin-Milwaukee, 2013 Under the Supervision of Professor Michael Newman The purpose of this project is to examine how the cross-promotional Lego video game series functions as the site of a complex relationship between a major toy manufacturer and several media conglomerates simultaneously to create this series of licensed texts. The Lego video game series is financially successful outselling traditionally produced licensed video games. The Lego series also receives critical acclaim from both gaming magazine reviews and user reviews. By conducting both an industrial and audience address study, this project displays how texts that begin as promotional products for Hollywood movies and a toy line can grow into their own franchise of releases that stills bolster the original work. -
Annual Report 2003 LEGO Company CONTENTS
Annual Report 2003 LEGO Company CONTENTS Report 2003 . page 3 Play materials – page 3 LEGOLAND® parks – page 4 LEGO Brand Stores – page 6 The future – page 6 Organisation and leadership – page 7 Expectations for 2004 – page 9 The LEGO® brand. page 11 The LEGO universe and consumers – page 12 People and Culture . page 17 The Company’s responsibility . page 21 Accounts 2003. page 24 Risk factors – page 24 Income statement – page 25 Notes – page 29 LEGO A/S Board of Directors: Leadership Team: * Mads Øvlisen, Chairman Dominic Galvin (Brand Retail) Kjeld Kirk Kristiansen, Vice Chairman Tommy G. Jespersen (Supply Chain) Gunnar Brock Jørgen Vig Knudstorp (Corporate Affairs) Mogens Johansen Søren Torp Laursen (Americas) Lars Kann-Rasmussen Mads Nipper (Innovation and Marketing) Anders Moberg Jesper Ovesen (Corporate Finance) Henrik Poulsen (European Markets & LEGO Trading) President and CEO: Arthur Yoshinami (Asia/Pacific) Kjeld Kirk Kristiansen Mads Ryder (LEGOLAND parks) * Leadership Team after changes in early 2004 LEGO, LEGO logo, the Brick Configuration, Minifigure, DUPLO, CLIKITS logo, BIONICLE, MINDSTORMS, LEGOLAND and PLAY ON are trademarks of the LEGO Group. © 2004 The LEGO Group 2 | ANNUAL REPORT 2003 Annual Report 2003 2003 was a very disappointing year for LEGO tional toy market stagnated in 2003, whereas Company. the trendier part of the market saw progress. Net sales fell by 26 percent from DKK 11.4 bil- The intensified competition in the traditional lion in 2002 to DKK 8.4 billion. Play material toy market resulted in a loss of market share sales declined by 29 percent to DKK 7.2 bil- in most markets – partly to competitors who lion. -
Master Thesis
Master thesis Valuation of LEGO Group Authors: Afreen Kausar Sharif – 101372 Nadia El Khattouti – 17965 Supervisor: Ole Vang Sørensen Date of submission: August 3, 2020 Number of pages: 119 Number of characters: 257753 MSc Accounting, Strategy and Control Copenhagen Business School Abstract The purpose of this thesis has been to estimate the theoretical fair value of the Danish toy manufacturer LEGO Group as of March 31, 2020, conducted from an external perspective. The valuation is based on an in- depth strategic and financial analysis, as these allow for the necessary forecast to be estimated. The industry of traditional toys and games has been subjected to a number of challenges. Increasing time spent on electronic gadgets and increasing demand for digitalized toys and games put continuous pressure on innovation. The toy retail landscape has changed dramatically in recent years due to digitalization and increasing growth of e-commerce why Lego is making significant investments in upgrading their e-commerce platform, which is especially important in times of the COVID-19. In addition, the strategic analysis illustrates that LEGO Group’s most generating geographical markets, Western Europe and North America, are stagnating, whereas Asia Pacific – especially the Chinese market – has shown substantial growth. China has been a growth priority to LEGO Group as the market has generated double-digit growth for numerous years why the company has increased its presence in the market. Furthermore, China has improved its legislation on intellectual property rights, which protects the LEGO brand from counterfeiting, increasing the attractiveness of the market. The System of Play is a vital source to the LEGO Group’s success as this ensures that all LEGO elements can fit together, enabling an expandable collection of LEGO bricks generating continuous sales. -
Rise of the LEGO® Digital Creator
Rise of the LEGO® Digital Creator While you’ve always been able to build your own physical creations with a bucket of LEGO® bricks, the route to the same level of digital LEGO freedom for fans has taken a bit longer. The latest step in that effort sees the LEGO Group teaming up with Unity Technologies to create a system that doesn’t just allow anyone to make a LEGO video game, it teaches them the process. The Unity LEGO Microgame is the most recent microgame created by Unity with the purpose of getting people to design their own video game. But in this case, the interactive tutorial turns the act of creation into a sort of game in and of itself, allowing players to simply drag and drop LEGO bricks into a rendered scene and use them to populate their vision. Designers can even give their LEGO brick creations life with intelligent bricks that breath functionality into any model to which they’re attached. Users can even create LEGO models outside of the Unity platform using BrickLink Studio, and then simply drop them into their blossoming game. While this is just the beginning of this new Unity-powered toolset for LEGO fans, it’s destined to continue to grow. The biggest idea that could come to the Unity project is the potential ability for a fan to share their LEGO video game creations with one another and vote on which is the best, with an eye toward the LEGO Group officially adopting them and potentially releasing them with some of the profit going back to the creator. -
Lego ® Minifigurák
LEGO ® MINIFIGURÁK Írta: Simon Hugo, Gregory Farshtey és Daniel Lipkowitz Javított kiadás A fordítás alapja: LEGO® 0LQLƓJXUH$9LVXDO+LVWRU\1HZ(GLWLRQ )ĎV]HUNHV]WĎ Ruth Amos 9H]HWĎWHUYH]ĎN Anna Formanek, Lisa Sodeau First published in Great Britain in 2013 by Dorling Kindersley Limited 6]HUNHV]WĎDVV]LV]WHQV Nicole Reynolds This edition published in Great Britain in 2020 by Dorling Kindersley Limited 6]HUNHV]WĎN Tori Kosara, Julia March, One Embassy Gardens, 8 Viaduct Gardens, London SW11 7BW Helen Murray, Rosie Peet %RU¯WµWHUY James McKeag Page design copyright © 2013, 2020 Dorling Kindersley Limited 1\RPGDLHOĎN«V]¯W«VMarc Staples A Penguin Random House Company 9H]HWĎQ\RPGDLHOOHQĎU Lloyd Robertson /(*2WKH/(*2ORJRWKH0LQLƓJXUHWKH%ULFNDQG.QREFRQƓJXUDWLRQVWKH'83/2 )HOHOĎVV]HUNHV]WĎ Paula Regan )HOHOĎVPĮY«V]HWLYH]HWĎ Jo Connor BELVILLE, EXO-FORCE, FRIENDS, and HIDDEN SIDE logos, BIONICLE, MINDSTORMS, LEGENDS OF CHIMA, NINJAGO, NEXO KNIGHTS, and LEGOLAND are trademarks of 0ĮY«V]HWLLJD]JDWµ Lisa Lanzarini the LEGO Group. ©2013, 2021 The LEGO Group. )HOHOĎVNLDGµ Mark Searle .LHJ«V]¯WĎI«Q\N«SHN Gary Ombler Manufactured by Dorling Kindersley, One Embassy Gardens, 8 Viaduct Gardens, London 1«Y«VW£UJ\PXWDWµ Vanessa Bird SW11 7BW under licence from the LEGO Group. Published by HVG Kiadó Zrt., 1037 Budapest, Montevideo u. 14. (UHGHWLNLDG£V HVG Könyvek, Budapest, 2021 )ĎV]HUNHV]WĎ Helen Murray Fordította: Nagy Györgyi Eszter, 2021 9H]HWĎWHUYH]Ď Lisa Sodeau 6]HUNHV]WHWWH7ĮUN5LWD )HOHOĎVPĮY«V]HWLYH]HWĎ Owen Bennett .LDGµYH]HWĎ%XGDK£]\US£G 1\RPGDLHOĎN«V]¯W«V Siu Yin Chan )HOHOĎVV]HUNHV]WĎ6]ĮFV$GULHQQ 3URGXFHU Louise Daly www.hvgkonyvek.hu )HOHOĎVV]HUNHV]WĎ Elizabeth Dowsett 7HUYH]ĎLJD]JDWµ Nathan Martin ,6%1bb 0ĮY«V]HWLLJD]JDWµ Ron Stobbart bbb )HOHOĎVNLDGµ Simon Beecroft Minden jog fenntartva. -
Awesome New Additions to the Legoland® Windsor Resort in 2019
AWESOME NEW ADDITIONS TO THE LEGOLAND® WINDSOR RESORT IN 2019 • Everything is Awesome as LEGOLAND Opens “The LEGO® MOVIE™ 2 Experience • Brand New The Haunted House Monster Party Ride Launching in April 2019 • LEGO® City comes to life in a new 4D movie - LEGO® City 4D – Officer in Pursuit 2019 will see exciting new additions to the LEGOLAND® Windsor Resort when it reopens for the new season. From March 2019, LEGO® fans can discover The LEGO® MOVIE™ 2 Experience, April will see the opening of a spooktacular new ride; The Haunted House Monster Party and in May, a families will see LEGO City come to life in a new 4D movie; LEGO® City 4D - Officer in Pursuit! The LEGO® MOVIE™ 2 Experience In The LEGO® MOVIE™ 2 Experience, guests can experience movie magic and explore an actual LEGO® set as seen in “The LEGO® MOVIE™ 2”. Returning heroes Emmet, Wyldstyle, and their LEGO co-stars can be spotted in their hometown of Apocalypseburg recreated in miniature LEGO scale. Families will be amazed by the details that go into making this 3D animated blockbuster movie. The LEGO® MOVIE™ 2 Experience is created out of 62,254 LEGO bricks, featuring 628 types of LEGO elements, utilizing 31 different colours. The new attraction offers guests a up-close look at Apocalypseburg and movie fans can stand in the same place as characters from the film and imagine being in the action. LEGOLAND Model Makers have been reconstructing a piece of the set from the new movie for five months, working with Warner Bros. -
The LEGO Group and Nintendo Build out LEGO® Super Mario™ World for Even More Customised Adventures
The LEGO Group and Nintendo build out LEGO® Super Mario™ world for even more customised adventures The two companies expand LEGO® Super Mario™ with exciting new sets including: Master Your Adventure Maker Set, which puts kids in charge of the interactive level play like never before, three new Expansion Sets, two new Power-Up Packs, and 10 new collectible Character Packs BILLUND, November 17, 2020: The LEGO Group today announced a brand new range of sets and characters, opening up even more new adventures for the LEGO® Super Mario™ experience. Fans can expand on the LEGO Super Mario products launched earlier this year with a whole new range of sets and Collectible Characters – all designed to help them build a Super Mario world that’s unique to them and comes alive exactly how they want it to. Among the new sets is the Master Your Adventure Maker Set – a creative toolbox, which enables children to completely customise LEGO Super Mario building, play time and ways to earn coins. Using the Customisation Machine included in the Maker Set, children can change how LEGO Mario reacts to three Special Bricks, offering variety in play, excitement and an element of surprise. The Maker Set also introduces a new special Start Pipe that will shuffle the known rules of the level play, in that players are challenged to reach the Goal Pole in less time, yet with increased rewards up for grabs. The Maker Set comes with 366 pieces, all selected to ensure that children can unleash their creativity and customise their own levels for themselves or other players. -
Children, Technology and Play
Research report Children, technology and play Marsh, J., Murris, K., Ng’ambi, D., Parry, R., Scott, F., Thomsen, B.S., Bishop, J., Bannister, C., Dixon, K., Giorza, T., Peers, J., Titus, S., Da Silva, H., Doyle, G., Driscoll, A., Hall, L., Hetherington, A., Krönke, M., Margary, T., Morris, A., Nutbrown, B., Rashid, S., Santos, J., Scholey, E., Souza, L., and Woodgate, A. (2020) Children, Technology and Play. Billund, Denmark: The LEGO Foundation. June 2020 ISBN: 978-87-999589-7-9 Table of contents Table of contents Section 1: Background to the study • 4 1.1 Introduction • 4 1.2 Aims, objectives and research questions • 4 1.3 Methodology • 5 Section 2: South African and UK survey findings • 8 2.1 Children, technology and play: South African survey data analysis • 8 2.2 Children, technology and play: UK survey data analysis • 35 2.3 Summary • 54 Section 3: Pen portraits of case study families and children • 56 3.1 South African case study family profiles • 57 3.2 UK case study family profiles • 72 3.3 Summary • 85 Section 4: Children’s digital play ecologies • 88 4.1 Digital play ecologies • 88 4.2 Relationality and children’s digital ecologies • 100 4.3 Children’s reflections on digital play • 104 4.4 Summary • 115 Section 5: Digital play and learning • 116 5.1 Subject knowledge and understanding • 116 5.2 Digital skills • 119 5.3 Holistic skills • 120 5.4 Digital play in the classroom • 139 5.5 Summary • 142 2 Table of contents Section 6: The five characteristics of learning through play • 144 6.1 Joy • 144 6.2 Actively engaging • 148 -
Internet of Toys: Julia and Lego Mindstorms
Internet of Toys: Julia and Lego Mindstorms Robin Deits December 13, 2015 Abstract The latest version of the Lego Mindstorms robotics system is an excel- lent candidate for the exploration of distributed robotics. I implemented bindings to the ev3dev operating system, which runs on the Mindstorms ev3 brick, in Julia. Using those bindings, I constructed a library to per- form a simple cooperative mapping task on a pair of mobile robots. Due to the hardware limitations of the ev3 processor, I was not yet able to run Julia onboard. Instead, I developed a simple server-client architec- ture using ZeroMQ [1] to allow Julia code to run off-board and control the Mindstorms robot over WiFi. With this system, I was able to map simple environments both in serial (with one robot) and in parallel (with a team of two robots). Contents 1 Background2 2 Hardware Interface3 2.1 Running Julia on the EV3...................3 2.2 Running Julia Off-board....................4 3 Software5 3.1 Low-Level Bindings.......................5 4 Collaborative Mapping on the EV36 4.1 Hardware Design........................6 4.2 Software Design.........................6 4.2.1 Finite-State Machine Behaviors............8 4.2.2 Mapping.........................8 4.2.3 Parallel Collaborative Mapping............9 5 Example Results9 5.1 Mapping.............................9 5.2 Software Performance.....................9 1 6 Future Work 12 6.1 Eliminating the WiFi Link................... 12 6.1.1 Move Julia onto the EV3............... 12 6.1.2 Mount a Raspberry Pi Onboard........... 12 6.1.3 Replace the EV3 entirely............... 13 6.1.4 Robot Operating System.............. -
October Events Guide.Indd
EVENT & FILM GUIDE – OctOBER 2017 Richard the Stork (G) The Changeover (M) Running Time: 81 minutes Running Time: 93 minutes Orphaned at birth and raised by a stork family, the teenage sparrow Richard believes he is one of them. But when the time comes to reveal In post-earthquake Christchurch, teenager Laura Chant (Erana James) cares for her younger brother Jacko (Benji Purchase) while their mum his true identity and migrate to Africa without him, Richard boldly chases (Melanie Lynskey) is at work. After school one day Laura loses Jacko, after them to prove that he is a stork after all. Together with his newfound only to find him playing in a pop-up shop filled with strange toys. The pals, Olga, an oversized pygmy owl with an imaginary friend, and Kiki, a creepy old shop-owner, Carmody Braque (Timothy Spall) gives Jacko narcissistic, disco-singing parakeet with a fear of heights, the oddball trio a stamp on his hand and sends them on their way.But Jacko suddenly journeys south on planes, trains and automobiles, past vicious bats, online begins to get sick and Laura realises there’s more to Braque, and the pigeons, mafia crows and a deadly honey badger. Before the tiniest stork stamp, than she had first realised. Fearing that something supernatural can reach his goal, however, he must first learn to see himself as a great is at work and desperate to save her little brother, Laura seeks help from sparrow. Sorensen Carlisle (Nicholas Galitzine), a prefect at her school to whom she is mysteriously drawn.Laura discovers that Sorensen is from a family of witches. -
First News Reader Has Head Home Back Been Chosen to Continue Cressida P7 P13 Cowell’S Story? Was It You? P25
NEWS SPORTS ENTERTAINMENT INTERVIEWS PUZZLES COMPETITIONS AND MORE KOALAS BGT IS WHICH FIRST NEWS READER HAS HEAD HOME BACK BEEN CHOSEN TO CONTINUE CRESSIDA P7 P13 COWELL’S STORY? WAS IT YOU? P25 Issue 722 £1.99 17 – 23 April 2020 OUR TRUSTED NEWS GETS MORE THAN 2 MILLION READERS!* TEACHER DELIVERS MEALS TO CHILDREN Tell us about your coronavirus local heroes, like Zane Powles, at newsdesk@fi rstnews.co.uk putti ng ‘Local Hero’ LOCAL in the subject box HEROES by editor in chief Nicky Cox A TEACHER is being hailed as a local hero for walking fi ve miles every day to make sure disadvantaged children get a proper lunch during the coronavirus lockdown. Every morning, Zane Powles delivers 78 packed “My job is the welfare of children, lunches to children who get free school meals. Each and educati ng them,” said Mr Powles. “In these one has a sandwich, a packet of crisps, a biscuit and ti mes I’m just doing it in a diff erent way.” an apple. At every house he leaves the food on the Meanwhile, with the lockdown extended, the doorstep, knocks on the door and steps back to Food Foundati on charity says that 1.5 million Britons the pavement. have reported not eati ng for a whole day because The assistant headteacher at Western Primary they had no money or way to get food. And three School in Grimsby says: “It encourages parents to million people said they were in households where stay in their homes with their children, and keeps someone had been forced to skip some meals. -
LEGO MINDSTORMS NXT Programming
LEGO MINDSTORMS NXT Programming Bernhard Buchli Andreas Schranzhofer Bernhard Buchli, [email protected], ETZ G 75, +41 44 63 27038 Andreas Schranzhofer, [email protected], ETZ G 77, +41 44 63 20454 09/29/10 Andreas Schranzhofer / Bernhard Buchli 1 NXT Tutorial ± Outline . Software Installation . get the USB ± Stick Folder ¹PPSª . "Hello World!" on NXT . ¹Sensor and Motorª on NXT . References, Documents, Links 09/29/10 Andreas Schranzhofer / Bernhard Buchli 2 Software Installation . NXT connects via USB (or Bluetooth) to PC . Driver available at: http://mindstorms.lego.com/support/updates/ . Programming Environments . Mindstorms NXT Software . Robolab (LabVIEW) . Lejos, RobotC, BricxCC) . Default: BricxCC http://bricxcc.sourceforge.net/ 09/29/10 Andreas Schranzhofer / Bernhard Buchli 3 Starting BricxCC . Connect NXT to the PC . Turn on NXT . Pop-Up Dialog Properties: . port: USB . brick type: NXT . firmware: Standard 09/29/10 Andreas Schranzhofer / Bernhard Buchli 4 Hello World! . C-like programming language: NXC (Not Excactly C) . The obligatory "Hello Worldª: #include "NXCDefs.h" task main() { ClearScreen(); PlayTone(440, 200); TextOut(0, LCD_LINE3, "Hello World!"); Wait(1000); PlayTone(440, 200); Wait(200); } 09/29/10 Andreas Schranzhofer / Bernhard Buchli 5 Compile Upload 09/29/10 Andreas Schranzhofer / Bernhard Buchli 6 The LEGO NXT 09/29/10 Andreas Schranzhofer / Bernhard Buchli 7 Sensor and Motor #include "NXCDefs.h" #define SPEED 70 task main() { int touch; SetSensor(S1, SENSOR_TOUCH); while (true) { touch = SENSOR_1; if (touch == 1) { OnFwd(OUT_A, SPEED); } else { Off(OUT_A); } } } 09/29/10 Andreas Schranzhofer / Bernhard Buchli 8 Mindstorms NXT Software 09/29/10 Andreas Schranzhofer / Bernhard Buchli 9 Lego Digital Designer 09/29/10 Andreas Schranzhofer / Bernhard Buchli 10 Mike©s Lego Cad 09/29/10 Andreas Schranzhofer / Bernhard Buchli 11 References .