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EXHIBIT J

SMG'S RESPONSE TO CPD'S REQUEST FOR PROPOSAL

(attached in separate binder)

Exhibit J I 0934\00050\1351577. IO

DESCRIPTION OF SUBMITTER SECTION 3.A DESCRIPTION OF SUBMITTER

• Over the last 35 years, SMG has established a reputation for excellence that has set new standards for its industry. We manage the day-to-day operations of hundreds of facilities not only in a first­ class manner, but also in the most cost-effective way possible. We do that by bringing decades of experience and a hands-on approach, whether it is our game-day operations crew or our executive team leaders. Because of that approach, we have continually earned the confidence of facility owners, public agencies, sports teams and entertainers from around the world.

SECTION 3.A. DESCRIPTION OF SUBMITTER SMG: THE INDUSTRY'S WORLD LEADER IN FACILITY MANAGEMENT

SMG has been continuously in business providing operations and management services to arenas, stadiums, convention and conference centers, theaters and performing arts centers, recreational and equestrian facilities and other specialized facilities since 1977. Beginning with our first account, the Mercedes-Benz Superdome, SMG has defined a management philosophy and style that has led to its industry-leading position; 233 facilities with over 5,300 full-time and 36,000 part-time employees worldwide. Our clients include: SMG's corporate offices are located at: > Municipally and publicly-owned facilities 300 Conshohocken State Road West Conshohocken, Pennsylvania, 19428 > Professional sports teams phone:610-729-7900;fax:610-729-1590 web: www.smgworld.com > Collegiate administrations and athletic departments

> Privately-owned facilities

SMG is a stand-alone company of which American Capital is a major shareholder. SMG operates on an independent basis from American Capital and stands on its own financial merits.

© 2012 PROPOSAL FOR MANAGEMENT ANO OPERATI ON OF SPORTS FACILITIES: SOL DIER FIELO COMPLE X, MCFETRIDGE SPORTS CENTER, AND THE STADIU M AT DE VON AND KEDZIE 2 3. PROPOSAL: A. DESCRIPTION OF SUBM ITTER

( -- -. SMG'S SCOPE OF SERVICES responsibility for fulfillment of the management services required, supply all necessary systems and materials SMG is headquartered in West Conshohocken, PA, and needed to operate, supervise, manage and maintain the the company has regional offices located throughout facilities in the most efficient manner possible. the nation. With over 41,000 employees worldwide in addition to sixty five (65) personnel located in our Personnel main headquarters office, SMG can provide support for that includes: > Provide all personnel necessary to operate and maintain the facilities > Management systems > Recruit, train, supervise and direct all personnel > Operating Systems > Maintain accurate employee records, files and reports > Maintenance Systems > Publish and maintain a business conduct policy > Human Resource Policies and Procedures > Event Booking and Marketing Marketing and Booking > Finance and Accounting > Conduct all marketing efforts including advertising, > Personnel promotion, website maintenance, production of collateral material and participate in trade shows and > Marketing and Booking other industry activities to increase attendance > Administration > Prepare a detailed Marketing Plan for client approval > Customer Service Training > Maintain up-to-date computerized booking system to SMG will provide all management services for the be shared with hospitality partners and stakeholders day-to-day operation of the facilities, as outlined in the Request for Proposals. SMG will assume full > Maintain policies and procedures for booking . & • •- - > Advertisinq Sales > Event Manaqement > Transition P/anninq > Accountinq > Event Solicitation > National Sales Support and Creation > Capital Expenditure > Peripheral Real Estate Planninq > Purchasinq Assistance > Budqet Preparation > FF&E Technical Services > Media and Public Relations > Cash Manaqement > Internal Audit > Food and Beveraqe > Crisis Manaqement > Labor Relations Proqrams > Customized Client > Maintenance Proqrams > Risk Manaqement Reportinq > Manaqement Information > Special Events/Openinqs > Event Bookinq Services > Sponsorship Sales > Customer Service > Marketinq Services Traininq

PROPO SA L FOR M ANAG EM ENT A ND OPERAT ION or SPORTS FA CILIT IE S: SOL DIE R FIELD CO MPL EX. 2D12 MCFETRIDGE SPORTS CEN TER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 3. PROPOSAL: A. DESCRIPTION OF SUB MITTER 3

> Prepare, negotiate sales proposals for solicitation > Pay all operating expense (including expenses arising of events, meetings, conventions, trade shows, from facility management) conferences, banquets and other activities at the > Collect all fees, rents and other revenues resulting facility from the operation and management of the facility > Establish pricing for rents, and facility usage fees > Collect all ticket revenue from shows, utilizing > Prepare and execute facility license agreements appropriate supervision and cost control measures > Prepare monthly sales reports that track lead > Conduct an annual financial audit conversion > Maintain appropriate operating accounts and provide > Market and sell facility advertising/sponsorship copies of all bank statements

Financial Services > Prepare all budgets, cash flow projections, financial statements and other similar documents as required > Maintain accurate financial records in accordance with generally accepted accounting principles

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PROPOSAL FOR MANAGEMENT AND OPERATION OF SPOR TS FACILITIES: SOL DIER FIELD COMPLEX, MC FETR IDGE SPORTS CENTER, AND THE BASEBA L L STADIUM AT DEVON AND KEDZIE 4 3. PROPOSAL: A. DESCR IPT ION OF SUBM ITTER

Administration Maintenance and Operation > Administer, negotiate and enter into any third > Operate and maintain the facilities in a first-class, party service contracts required in the ordinary efficient manner course of business > Prepare and submit an annual Capital Improvement > Ensure compliance with all government statutes, Plan to the client ordinances, laws, rules, regulations, orders and > Coordinate and supervise any capital projects requirements approved by the client > Provide regular activity reports to the Park District > Utilize SMG systems to conduct preventive > Maintain ongoing relationships with various industry maintenance partners, local boards, committees and organizations > Purchase and maintain all necessary supplies, goods, > Institute legal actions or proceedings necessary to fixtures, equipment and other items required for the collect charges, rents or income generated and due normal operation of the facility > Provide security for all events and general security when events are not in progress > Develop and maintain an Emergency Operations Plan

Our Commitment to Training SMG has designed its own internal employee training program called k'nekt. The first training program in the k'nekt portfolio is meant for all new hires and temporary r.· employees. It is a cutting edge training video explaining the company's philosophy. Each of SM G's core beliefs are explored in a way that the individual employee understands how he or she is part of the success of the company.

Customer Service Training Once employees have been trained in their specific job, they are encouraged to attend the half-day, interactive program further exploring the skills of customer service. A blend of live and virtual facilitator training is tailored specifically for each individual facility. Our employees engage because they see relevancy. We show them how the skills they learn have application in their personal lives as well as their business lives.

PR OPOSAL FOR MANAG EMENT A ND OPERATION OF SPORT S FAC ILITIES: SO LD IE R FIE LD CO MP LEX, MC FE TR IDGE SPOR TS CENT ER, A N D THE BASEBALL STADIU M AT DEVON A ND KED ZIE 3. PROPOSAL: A. DESCR IPT ION OF SUBM ITTER 5

SECT ION 3.A.2 MAUREEN GINTY Executive Vice President, SMG'S CORPORATE Marketing Services and Human Resources EXECUTIVE STAFF Maureen joined SM G in 1991 as Vice President of Human Resources. She was named Senior Vice The following is a description of our Senior President of Human Resources in 1993. In 1995, Management team located in the SMG headquarters Maureen assumed responsibility for a newly created office. Corporate Communications Department in addition to her responsibility to oversee the Human Resources WES WESTLEY Department. In 1996, her responsibilities were further President and CEO increased to include marketing services. Wes has been SM G's President and CEO since October Maureen is a member of various industry organizations 1994. In the years that Wes has been President, the including IAVM. She is an Executive committee number of facilities managed by the company has member and past chairperson of the hospitality and increased sevenfold. Under his direction, the company tourism management advisory board for the School of was reorganized to focus on stadiums/arenas and Business at the College of Charleston. She has held convention centers as distinct entities. The European memberships in professional organizations, such as Division was established to recognize the special needs the Society for Human Resources Management, The and features of that market. With Wes' direction, World at Work Benefits and Compensation Association, enhanced focus was placed on SM G's Food and the Public Relations Association and Beverage Division, SAVOR and our Theater Network The Forum for Executive Women. Maureen holds a has come to prominence. Bachelor of Arts in Political Science from the University Wes joined SMG in December 1991 as Senior of Delaware. She possesses her SPHR and CCP Vice President and Chief Financial Officer, with designations. A native Philadelphian, she has served on responsibility for the company's financial reporting and various community boards including the Pennsylvania systems, including corporate finance, facility accounting Horticultural Society and the Philadelphia YMCA. and internal audit. Prior to being named President, Before joining SMG, Maureen was Assistant Vice Wes was Executive Vice President of Finance and President with Colonial Penn Group in Philadelphia. Development. In that capacity, he was responsible for: strategic planning; corporate development; analysis and negotiation of new business ventures; acquisitions and capital expenditures; risk management; management information systems; and sales and business development. A native Philadelphian, Wes' background includes an MBA in Finance from Drexel University and a BS in Business Administration/Accounting from Temple University. He is a Certified Public Accountant. Wes served with the Marine Corps in Vietnam.

© 2012 PROPOSAL FOR MANAGEME NT AND OPERATION OF SPORTS FAC ILITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BA SEBAL L STA DIUM AT DEVON AND KED Z IE 6 3. PROPOSAL: A. DESCR IPT ION OF SUBM ITTER

( , JOHN BURNS Perhaps Doug's greatest accomplishment came in the Executive Vice President and CFO aftermath of , when he oversaw John is responsible for all corporate accounting as well the remarkable rebuilding of the Superdome - a $225 as the Risk Management and Management Information million renovation of the devastated stadium that led Systems Departments of the company. Prior to being to its magical re-opening in September 2006. Thornton named Senior Vice President, John served as SMG's has received numerous honors and awards for his work Controller and was responsible for corporate financial in the industry, including the Chamber reporting, including the preparation of monthly financial "Vision of Excellence" Award and "New Orleanian statements, the annual corporate budget, the annual of the Year" by Gambit Newspaper in 2002. He was financial statement certified by independent accountants, named a Sports Business Journal "headliner" in 2006 and monthly cash forecasting reports and various tax returns, received the Dave Dixon Sports Leadership Award from including Partnership Tax Forms.John also serves as the the Sports Writers Association in 2007. company's Contract Administrator for all management and subcontractor contracts. A native Philadelphian, JIM MCCUE He holds a Bachelor of Science degree in Accounting Senior Vi ce Pres id ent, Live Entertainment Division from Villanova University and is a Certified Public Accountant. A facility management veteran, Jim comes to SMG from Arena Network where he was Senior Vice President. He DOUG THORNTON was integral to the North American launch of"Walking Se nior Vi ce Pres id ent, Stadiums and Arenas with Dinosaurs, The Live Experience" arena tour, one As Senior Vice President, Stadiums and Arenas, Doug of the most successful family entertainment tours in oversees the SM G's stadiums and arena operations. recent years, winning the Ticketmaster Platinum ticket Based in New Orleans, LA at the Mercedes-Benz award in 2008. Prior to that position, he was Senior Vice Superdome and New Orleans Area, Doug is a proven President for House of Blues/ Market, where leader in the sports and hospitality sector, spearheading he supervised all talent buying, marketing, finance, a number of initiatives such as: the City of New Orleans ticketing, sponsorship sales and business development effort to relocate NBA Hornets to New Orleans in 2002 for venues that included: Coors Amphitheatre, and leading the State of Louisiana's 2009 negotiations Rocks Amphitheatre, and Paramount Theatre. Jim has with the . also held executive positions at the Rose Garden Arena and Palace of Auburn Hills, and has been a Talent Agent The Saints deal is a multi-faceted deal that included $85 for ICM Talent Agency. million in Superdome improvements, development of an adjacent parcel of real estate as an 'Entertainment Plaza' () and a 15-year extension of the Club's lease that will keep them in New Orleans through 2025.

PR O POSA L FOR MA N AG EMENT AND O PERAT ION O F SPORTS FAC ILITIES: SO L DIER FIE LD CO MPLE X, ©20 12 MCFE TR IDGE SPORTS CENTER. AND THE BASEBALL STA DIUM AT DE VON AND K EDZ IE 3. PROPOSAL: A. DESCR IPTI ON OF SUBM ITTER 7

JON PETRUNAK MICHAEL GODOY Vice President, Live Entertainment - Arenas Vice President, Operations In Jon's position as Vice President of Entertainment - Michael is responsible or pre-opening services for new Arenas, he is responsible for providing booking support construction and renovation of existing facilities. He has and services to SM G's Arenas and Theaters.Jon works provided design review and consulted on operational, closely with sports leagues, concert promoters, talent marketing and event requirements during facility agents and tour managers to provide content to SM G's planning, negotiated national contract pricing with many venues. vendors (yielding average savings of 5.4% ), developed pre-opening operations standards for all SMG facilities, Jon is also accountable for maintaining SMGBooking. enhanced intranet website to provide existing facilities com, SM G's premier booking system. Before joining access to national contract pricing and specifications SMG Sports & Entertainment, Jon held many positions within the SMG managed Sovereign Center in Reading, and oversight of furniture, fixtures and equipment (FF&E) procurement (more than $45,000,000). Mike PA including Box Office Manager, Theater Director and has overseen the openings of major facilities across the Director of Booking. United States, including: BOK Center (Tulsa, OK), Joe A graduate ofJam es Madison University, Jon holds a Robbie (Dolphins) Stadium, (, FL), FedEx Field bachelors degree in Sports Management/Business as (Landover, MD). well as an MBA from Kutztown University. GARY MCANENEY SHAUNA ELVIN Vice President, Finance and Administration Senior Vice President, Human Resources Gary has spent 20 years in the venue management Shauna has worked in the Human Resources field for business. For the past 15 years, Gary has worked more than 20 years, the past 15 of which with SMG. for SMG and in his current capacity he is directly Shauna oversees all employee relations, recruitment, responsible for the financial and accounting functions for benefit and compensation matters for SMG. In addition all SMG facilities. He and his staff are responsible for her department works with each SMG venue on a daily hiring and training all financial personnel. basis to ensure Human Resources best practices are in Gary provides oversight during the budgeting, funding place. The Corporate Human Resources Division is also and month-end processes. Gary also works closely with involved in transitioning employees of newly acquired the facilities in coordinating yearend audits and other facilities as smoothly and seamlessly as possible to SMG. year-end reporting required by the client. Gary also oversees a staff that is responsible for new business proformas and acquisition analysis.

PROPO SAL FO R MANAGE M ENT AND OPERATION O F SPOR T S FA CIL IT IES: SOLD IER FIEL D CO MPLE X, M CF ETR ID GE SPO RTS CEN TE R, AN D THE BASE BA LL STA DIUM AT DEVON A ND K EDZ IE CAPACITY TO PERFORM 9 SECTION 3.B CAPACIT Y TO PERFORM

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One of the keys to success for SMG has been the decision to appoint team leaders who are not only respected experts in the industry, but who also know the city where they work. There is no better example of this than the relationship SMG has established in Chicago and, specifically, with the . We know what Soldier Field means to the city on both a global and local level - a background that is necessary to maximize opportunities to generate revenues and to con­ tinue the stadium's evolution into a year-round, multi-use facility.

3.B CAPACITY TO PERFORM infringed upon our ability to completely satisfy the contractual requirements of any other client, either ABILITY TO DELIVER in services or financially. Our commitment to the SERVICES Chicago Park District will be of primary importance, and the satisfaction of our obligations in this contract, if As the world leader in facility management SMG awarded, a point of pride. is engaged in hundreds of contractual obligations As the world-wide entertainment and facility across the United States, and around the world. management leader, SMG has the pleasure of managing No commitment or obligation has ever impeded or 233 facilities across the globe. With responsibility for

(0 2012 PR O POSAL FO R M A N AG EM ENT AND OPER AT ION O F S PO RT S FA CILITIES : SO L D IER F I EL D CO M P L EX, M CFET RI DGE SPO RTS CENTE R, AN D T H E BASEB A L L STADIUM AT D EVO N A ND K EDZ IE 10 3. PROPOSAL: B. CAPACITY TO PERFORM

··, ( . " managing more than 1.5 million seats, we have never missed a performance deadline. SMG has the capacity to perform the task as outlined in the RFP and does not foresee any conflicts with ongoing management contracts, or future projects that prohibit the company from meeting these requirements.

USE OF SUBCONTRACTORS It is SM G's philosophy to provide complete management services to all its clients and perform as many services as possible with in-house, trained resources to contain costs. This includes drawing on the company's network of 233 venues and approximately 41,000 employees. There are instances during the course of business operation, however, where it is more efficient and cost effective to utilize a subcontractor to perform a specific task. This includes defining qualitative and quality For those services that SMG does outsource, it utilizes benchmarks, including financial targets and performance local businesses but also leverages relationships measures, where applicable, that must be met to achieve cultivated on the national level to bring the best services contract compliance. at the lowest cost to the CPD. All subcontractors are Wherever used, SMG has responsibility for ensuring ( held to the same impeccable SMG business standards that all subcontractors are achieving contract compliance. that clients have come to expect. Our local staff is supported by subject matter experts Each year, SMG utilizes 74% of services from that are tasked with day-to-day contract monitoring. All subcontractors. Among the Chicago venues it currently individuals tasked with contract compliance are provided manages for services ranging from pest control to with the training and resources necessary to ensure that exterior grounds maintenance, elevator maintenance and he or she clearly understands the terms of a contract security. and has the expertise to properly administer the terms of it. His or her process for ensuring compliance will In addition, SMG has utilized numerous other vary by contract, but often includes regular meetings, subcontractors that have provided services varying from examination/inspection of work and staff audits. one-time special projects to regular service providers. Each subcontractor is held to the same high standard SMG understands that how its subcontractors are as SM G's full-time personnel for accountability, cash managed is critical to the event-day experience and to controls, uniform and appearance and quality personnel. how the public perceives the CPD's facilities as well The performance of all personnel, both SMG-employed as our responsibility to be good stewards of taxpayers' and those employed as subcontractors, is measured dollars. via client satisfaction surveys, customer surveys, event The process for managing subcontractors starts with planner surveys, mystery shopper reports, incident an explicit definition of the scope of services and reports and preventive maintenance and repair reports. requirement in a request for proposals. Once the winning provider is selected, the scope of work and specific benchmarks are further defined in a contract.

PRO POSAL FO R MANAGEMENT AND OPERATION O F SPORTS FACILI TIE S: SOL DIER FIELD CO MPLEX, (c)2 0 12 MC FETRI DGE SPORTS CENTER, A ND THE BA SEBALL STADIUM AT DEVON AND KEDZIE EXPERIENCE 11 SECTION 3.C EXPER I ENCE

• • lt has been nearly 20 years since SMG first began managing Soldier Field on behalf of the Chicago Park District. Since that time, we have overseen stadium renovations that transformed the stadium from a single-use facility to a year-round sports and entertainment complex. We have also earned the confidence of other city agencies in that time, as we now also manage McCormick Place and Navy Pier. SMG brings a level of expertise in facility management and promotion that is unmatched, par­ ticularly in Chicago.

3.C.1. OVERVIEW > Major Sports Tenants: Each complex has one or more major sports teams as tenants. These sports MULTI-VENUE COMPLEXES tenants have long-term leases that entitle them to certain facility-related revenue streams. We have found that common management of venues located within a close geographical proximity of one > Large-Scale Events: Each complex has hosted another can lead to cost efficiencies and operational numerous high-profile events such as the Superbowl savings for owners. Efficiencies are maximized by and NCAA Final Four. SMG has a seasoned team of operating these multi-venue properties as a single experienced event personnel at each major venue that business unit accountable to the owner. Areas such as can be called upon for event support. shared personnel, equipment, scheduling and third-party > Diverse Event Mix: Each facility has a diverse array vendor management combine to create savings and of annual events creating non-sports team revenue. value. Such would be the case in Chicago with Soldier There are well-managed operations personnel to Field, McFetridge and the Baseball Stadium at Devon handle event day activity, complete conversions and and Kedzie. manage production. We have highlighted some of these facilities on the > Common Municipal Ownership: Facilities owned pages that follow. These 'case studies' provide insight as by a single municipal owner enables several facilities to the similarity between the facilities, diversity of events, to be combined as one single business unit within the range and scope of SM G services provided and how the complex. It also allows for shared services, shared efficiencies are achieved. They also demonstrate our equipment use and a better allocation of resources. process, and our tenure. There is, respectively, 35 years at Common ownership also contributes to a more Mercedes-Benz Superdome and New Orleans Arena, 17 streamlined management reporting function and years at EverBank Field, 13 years at Chesapeake Energy organizational structure. Arena and Cox Convention Center, 12 years at Reliant > Scope of Services: In multi-venue facility Park, and 5 years at BOK Center and Tulsa Convention operations SMG typically provides a wide range Center. of management services to accommodate every facet of the Client needs. This approach leads to a Common Characteristics consolidated scope of services, which in turn leads to Each of the SMG operated multi-venue complexes in improved performance accountability to the owner. the case studies share common traits and characteristics with Soldier Field Complex, which makes them a relevant comparison. These characteristics create correlative data points for purposes of reference.

© 201 2 PR OPO SAL FOR M A N AG EMENT A N O OPER ATI ON OF SPORTS FAC ILITIES : SOL DIER FIE LD CO MPL EX, MC FE TR IDG E SPORTS CENT ER, AN D THE BA SEBALL STA DIUM AT DEVO N AND KE DZ IE 12 3. PROPOSAL: C. EX PER IENCE

.-· ' ( .. Management and Operating Efficiencies > Shared Infrastructure (i.e., parking, plant facilities): In a multi-venue setting, operating efficiency is achieved Consolidated supervision over parking prices, hours when there is consolidation of services into one business of operation and parking personnel, plus the ability unit. Facility utilization can be maximized and operating to enhance daily contract parking revenues through cost can be reduced. The following are specific examples a coordinated approach to operating hours. There is of how these efficiencies can be achieved: also improved coordination of scheduling between facilities to avoid date conflicts. > Scheduling and Booking: A centralized booking and scheduling system maximizes date utilization and > Common Operating Systems: Consolidated helps avoid date conflicts. A single point of contact management systems lead to enhanced accountability for booking and scheduling events at each venue in and performance. Consistency is created with in­ the complex is convenient and easy for users. Use house event work orders, which eliminates errors and of the smg.booking.com software system allows the mistakes. venue to connect within the SMC facility network for > Capital Asset Management: Capital asset repair information and date availability for touring acts. and replacement procedures are enhanced as a result

> Personnel: Full-time and part-time personnel can of a common supervision. This allows the owner to be cross trained and shared among facilities. There improve planning for major capital replacement. is an elimination of certain overhead and staffing > Vendor and Sub-contractor Relationships: requirements and there is a single management Combined operation of facilities leads to increased reporting structure within the complex. Information buying power and leverage with suppliers due to such as event work orders can be easily transmitted increased volume. and shared by employees throughout the complex. > Financial Management and Accounting > Supplies and Equipment: Shared supplies and (Integrated): Multi-venue operations allow for an equipment eliminates duplication and reduces integrated accounting and financial reporting system. the initial capital investment, as well as on-going This is important when allocating overhead and labor replacement cost. Less equipment inventory also between facilities, and helps lower indirect costs. reduces annual maintenance costs.

P ROPOSAL FOR MANAGEMENT AND OPERATION OF SPOR TS FACILITIE S: SOLD IER FI ELD COMPLEX. MC FETRID GE SPORTS CENTER, AND THE BA SEBA L L STADIUM AT OEVON AND KED Z IE 3. PROPOSAL: C. EXPERIENCE 13

MULTI-VENUE FACILITIES

EVERBANK FIELD & BASEBALL Features GROUNDS OF JACKSONVILLE > Average Yearly Attendees: 783,441 .JACKSONVILLE, FLORIDA > Average Yearly Events: 185 Located on ten acres in the heart of downtown > Average Yearly Revenue: $3,392,758 Jacksonville, Ever Bank Field is the result of a $135 > Seating Capacities: 76,000 football; million renovation project, making Jacksonville one of expandable to 86,000 the top sports locations in the country. Designed for a > SMG has managed EverBank Field since 1992 wide variety of events, the stadium features an array of Operational Facts amenities including: an exterior festival area used for > Annual Operating Budget - $18 million pre-game tailgating, a private on-site restaurant area, club seating and beautifully finished club lounges, well > Number of full-time employees - 112 appointed luxury suites, superb NFL training facilities > Number of sub-contractors - 18 and on-site offices of the . Highlights The Stadium is part of a larger campus of SMG­ > More than 100,000 square feet of private club seating operated facilities and is home to the NFL's Jacksonville over multiple levels of patio, suite and terrace areas. Jaguars. As part of its scope, SMG also manages the Jacksonville Veterans Memorial Coliseum, > A 400,000 square foot entertainment zone adjacent Baseball Grounds ofJacksonville, Prime F. Osborn to the stadium known as Pepsi Plaza, where tailgate III Convention Center, Times Union Center for the cabanas are set up for pre-game interactive events. Performing Arts and Jacksonville Equestrian Center.

© 2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FAC ILITIES: SOLDI ER FIELD CO MPLEX , MCFETRIDGE SPORTS CENTER, AND THE BA SEB ALL STADIUM AT DEVON AND KEDZIE 14 3. PROPOSAL: C. EX PER IENCE

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RELIANT PARK > Average yearly attendance - 2.4 million , TEXAS > Average number of events - 129 Reliant Stadium is located within Harris County's > SMG has operated Reliant Stadium since 2000. immense 350 acre Reliant Park complex and is the home of the NFL and the Houston Livestock Sports Tenants Show and Rodeo™. The 72,000 seat stadium opened in > NFL Houston Texans Football 2002 and annually hosts more than 125 events and 2.4 > Meineke Car Care Bowl ofTexas million guests. Reliant Stadium stays busy year round Hiqhtliqhts thanks to the retractable roof and a palletized natural grass system, which can easily be removed to access the > Successfully hosted NFL XXXVIII in 125,000 sq. ft. concrete event floor. Reliant Stadium's 2004, the first time the event had been held in Reliant event production capabilities allow it to host a broad Park. range of events, everything from The NCAA Final Four > Successfully completed a challenging facility to Disney on Ice. conversion to prepare for the 2008 NCAA Division I Men's South Regional. Transitioned Features the stadium from its massive rodeo set-up to the expanded basketball configuration in just under 80 > Seating Capacities - 72,290 for football, 81,500 for concerts, 77,102 for NCAA Final Four & Regionals hours, a task that would typically take a number of basketball weeks. > The 2010 NCAA Division I Men's Basketball South > Luxury Box Suites - 196 Regionals attracted 45,505 fans - the second-highest > Club Seats - 8,000 attendance for any preliminary round in tournament > Parking - 26,000 history.

Operational Facts > Annual Operating Budget - $33,650,000 (Reliant Park Complex) > Number of full-time employees - 135 (Reliant Park Complex) > Number of sub-contractors - 10

P RO POSAL FOR MA NAGEME NT A ND OPE RAT IO N O F SPO RT S FA CI LI T IES: SO LDI ER FIE L D CO MPLEX. © 2012 MCFET RI DGE SPO RT S CE NTE R, A N D TH E BASEBALL STA DIUM AT DE VO N A ND KEDZ IE 3. PROPOSAL: C. EXPERIENCE 15

MULTI-VENUE FACILITIES

MERCEDES-BENZ SUPERDOME Operationa l Facts NEW OR LEANS, LO UI SIANA > Annual Operating Budget $16 million An icon among sports facilities, the magnificent > Number of full-time employees 180 (shared with Mercedes-Benz Superdome is one of the most New Orleans Arena) recognizable sports and entertainment facilities in the > Number of sub-contractors - 10 world. Its rich sports history and compelling story of > Average yearly attendance - 1 Million rebirth after hurricane Katrina set this facility apart from all others. Developed by the State of Louisiana > Average number of events - 35 in the mid-1970s, the facility was years ahead of its > SMG has operated the Mercedes-Benz Superdome time in terms of design. It has played host to a record since 1977 10 NFL Super Bowls, four NCAA Final Fours, several BCS College Football Championships and countless Sports Tenants other major events, establishing New Orleans as a sports > New Orleans Saints Football destination and contributing billions into the local > Football economy. > State Farm Bayou Classic > Allstate Sugar Bowl In August 2005, the City of New Orleans and the > Louisiana High School Football Championships facility were ravaged by Hurricane Katrina.Just one > R&L Carriers New Orleans Bowl year later the Mercedes-Benz Superdome reopened for business at a time when many thought the facility would Hightlights have to be demolished. > NFL Super Bowl: Six (6) > NCAA Final Four Basketball Championship: 4 games Features > BCS College Football Championship: 3 games > Seating capacity - 72,200 > Republican National Convention: 1988 > Luxury Box Suites - 153 > Rolling Stones concert: 1981 - largest indoor crowd: 91,000 > Club Seats - 13,316 > Muhammad Ali vs. Leon Spinks: > Parking - 5,071 4 separate garage decks, 2,081 1978 World Heavyweight > Champions Square garage Championship > NFC Championship Game: 2009

©201 2 PROPOSAL FOR MANAGEM ENT AND OP ER AT ION OF SPORTS FACILITIES: SO L DIER FIE LD CO MPLEX , MCFETRIDG E SP ORT S CENTER, AND THE BASEB AL L STADIUM AT DEVON AND KEDZ IE 16 3. PROPOSAL: C. EXPER IENCE

NEW ORLEANS ARENA > ADA seating available on all levels NEW OR LEA NS, LOU ISIANA > Hub Club: 140 fixed seats in arena bowl or 150 Located on the threshold of one of America's most Reception exciting cities, The New Orleans Arena has taken its > Total of 56 privately owned luxury suites place as the number one entertainment and sports > Located on the 200 level venue in the deep South. Adjacent to the Louisiana > 5,000 parking spaces in adjacent Louisiana Superdome and within close proximity to downtown, Superdome parking garages the French Qyarter, and 25,000 first-class hotel rooms, the Arena is New Orleans' premier facility for a wide > On-site lots for parking/staging of over-sized vehicles array of events. You name it - public or private concerts, > Park & Power services available festivals, circuses, family attractions, general sessions, banquets, special events, National television productions, > Sports Tenants and sports events of all kind - the Arena can and has > New Orleans Hornets done them well. > Tulane University basketball Features > New Orleans Voo Doo Main Arena Floor total Space: Hightlights > Basketball Configuration: 154 feet x 85 feet (13,090 > Arena Bowl XXI 2007, 2008 & 2012 square feet) > 2008 NBA All-Star Game > NCAA Men's Basketball Tournaments (3) > Non-Basketball Configuration, East & West Stands fully retracted: 250 feet x 85 feet (21,250 square feet)

> Concert Configuration: Seating capacities for 180, 270 and 360 degree shows > Theatrical Configuration: Half-house using curtain drape divider

Operational Facts > Flexible seating configurations up to 18,000

PROPOSAL FOR MANAGEMENT AND OPERAT ION OF SPORTS FACILITIES: SOLD IER FIEL D COM PL EX, © 2012 MCFETRI DGE SPOR T S CENTER, AND T HE BASEBALL STADIUM AT DEVON A ND K ED Z IE 3. PROPOSAL: C. EXPER IENCE 17

MULTI-VENUE FACILITIES

BASEBALL GROUNDS OF JACKSONVILLE Operational Facts JACKSONVILLE, FLORIDA > Construction Cost $34,000,000 The ballpark was the first completed project of the Better > Number of full-time employees 5 Jacksonville Plan. Featuring an old-fashioned design, > Average yearly attendance - 309,000 brick facade, and a grass seating berm, the Baseball > Hosted nearly 3.6 million fans since opening Grounds reminds fans of the days of yesteryear and > Average number of events - 100 preserves all of the wonderful tradition baseball has to offer. The vivid sightlines capture the action up-close > SMG has managed the Baseball Grounds of while providing fans with comfortable seating and easy Jacksonville since 2003 access to concessions and restrooms. The Baseball Grounds sits on a little more than 9 Sports Tenants acres and includes a 112,000 square foot field, 12 > Jacksonville Suns luxury skyboxes, four skydecks, a large scoreboard and Hightlights videoboard, a playground, and the "knuckle" - a unique nine-foot high mound for seating at the left field corner. > In 2011 the Suns topped the Southern League In addition to six concession stands, six portable kiosk attendance charts for the 9th consecutive season. locations, three dressing rooms, a media room, weight > The Baseball Grounds played host to the 2005 Super room and kitchen, the ballpark also feature a place for Bowl City Festival. players to practice indoors. > Hosted the ACC conference baseball championship tournaments in 2005, 2006, 2007, and 2008. Features

> Seating capacity - 11,000 > 112,000 square foot field > 18,400 square foot sky box > Grass Field > Boasts the longest distance between home plate and center field in the southern League

© 2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORT S FACILITIES: SOLDIER FIE LD CO MPLE X, MCFETRIDGE SPORTS CENTE R, AND THE BA SEBALL STA DIUM AT DEVON AND KED ZIE 18 3. PROPOSAL: C. EX PER IENCE

BOK CENTER Sports Tenants TULSA, OKLAHOMA > hockey Owned by the City OfTulsa, the BOK Center is part of > Tulsa Shock basketball Vision 2025, a project to grow economic and community > Tulsa Talons football infrastructure for future generations. The City hired Hiqhtliqhts SMG, a world leader in venue management, marketing > Paul McCartney played his only arena show here and development, to manage the facility. In the first year, during his 2009 summer tour BOK Center hosted 184 events with numerous sold out > WWE continually books its nationally televised shows. programs here, including the highly rated "Raw" A multi-purpose facility, it is home to both skating and program live sports and entertainment events. > Will achieve its 10th sell-out in its three year history in January when Justin Bieber visits Features

> Average Yearly Attendance: 710,000 > Average Yearly Revenue: $6.5 million > Seating Capacities: 13,644 for basketball; expandable to 19,199

> SMG has managed the BOK Center since 2008

Operation al Facts > Annual Operating Budget: $7 million

> Number of full-time employees: 80

> Number of sub-contractors: 5

PROPOSAL FOR MA NA GEMEN T A ND OP ERATION OF SPORTS FA CILI TIE S: SO LDIER FIE LD CO MPLE X, c

STADIUM CLIENTS Mobile Civic Center Mobile, AL 10,112 1990 Florence City County Civic Center Florence, SC 10,000 1997 #of Client Landon Arena Topeka, KS 10,000 1992 Seats Since Laredo Energy Center Laredo, TX 10,000 2001 Mercedes-Benz Superdome New Orleans, LA 76,000 1977 BMO Harris Bank Center Rockford, IL 10,000 2010 EverBank Field Jacksonville, FL 73,000 1995 Odyssey Arena , N Ireland 10,000 2000 Reliant Stadium Houston, TX 71,500 2000 Pensacola Bay Center Pensacola, FL 10,000 1999 Reliant Astrodome Houston, TX 70,000 2000 Rabobank Arena Bakersfield, CA 10,000 1998 Soldier Field Chicago, IL 62,000 1994 Oslo Spektrwn Oslo, Norway 9,700 1992 Wroclaw Stadium Wroclaw, Poland 42,000 2010 Bank of Kentucky Center Highland Heights, KY 9,400 2005 Baseball Grounds ofJack sonville Jacksonville, FL 7,200 1995 George M. Sullivan Sports Arena Anchorage, AK 9,046 1990 Stockton (Banner Island) Ballpark Stockton, CA 5,000 2011 Sovereign Center Reading, PA 9,000 2000 Ford Park Arena Beaumont, TX 8,500 2002 Mohegan Sun Arena at Casey Plaza Wilkes-Barre, PA 8,500 1999 ARENA CLIENTS Big Sandy Superstore Arena Huntington, WV 8,101 1995 Huntington Center Toledo, OH 8,000 2008 Manchester Arena Manchester, UK 21,000 1955 Reliant Arena Houston, TX 7,800 2000 New Orleans Arena New Orleans, LA 19,711 1977 The Arena at The Dow Event Center Saginaw, MI 7,600 2001 BOK Center Tulsa, OK 19,200 2006 Pershing Auditoriwn Lincoln, NE 7,500 2000 Chesapeake Energy Arena Oklahoma City, OK 19,000 1999 Covelli Centre Youngstown, OH 7,000 2008 Nassau Veterans Memorial Coliseum Uniondale, NY 18,100 1979 Eastern Kentucky Expo Center Pikeville, KY 7,000 2005 Coliseo de Puerto Rico SanJuan,PR 18,000 2000 Sioux Falls Arena Sioux Falls, SD 7,000 1994 Times Union Center Albany, NY 17,500 1988 1he Oncenter - War Memorial Arena Syracuse, NY 7,000 2012 Fresno, CA 16,182 2001 Ora Arena Istanbul, Turkey 6,300 2008 John Paul Jones Arena Charlottesville, VA 16,000 2005 John A. Carlson Center Fairbanks, AK 6,100 1989 Cox Business Services Arena Oklahoma City, OK 15,000 1999 Cambria County War Memorial Arena Johnstown, PA 6,000 . 2009 Wichita, KS 15,000 2007 ShoWare Center Kent, WA 6,000 2008 DCU Center Arena Worcester, MA 14,800 1997 Canton Memorial Civic Center Canton, OH 5,500 2011 Jacksonville Veterans Memorial Arena Jacksonville, FL 14,500 1995 Hershey Centre Mississauga, ON 5,500 1998 Atlantic City Boardwalk Hall Atlantic City, NJ 14,500 1995 K-Rock Centre Kingston, ON 5,200 2006 1st Mariner Arena , MD 14,000 1999 Cabarrus Arena and Events Center Concord, NC 5,200 2005 Rochester, NY 14,000 1998 Five Flags Center Arena Dubuque, IA 4,800 2004 CenturyLink Center Bossier City, LA 14,000 1999 Dunkin' Donuts Center Providence, RI 14,000 1992 Richmond Colisewn Richmond, VA 13,553 1985 CONVENTION CENTER CLIENTS Long Beach Arena Long Beach. CA 13,500 1981 Sq. Ft. Client North Charleston Colisewn North Charleston, SC 13,295 1991 Ex. Space Since Konig-Pilsener Arena Oberhausen, Germany 13,000 1994 McCormick Place Chicago, IL 2,600,000 2011 Leeds Arena Leeds, UK 12,500 2009 Reliant Center Houston, TX 1,484,000 2000 Petersen Events Center , PA 12,500 2002 Direct Energy Centre , ON 1,000,000 1996 Idaho Center Nampa, ID 12,279 2005 Moscone Center San Francisco, CA 738,000 1980 Grand Rapids, MI 12,100 1994 Cobo Center , Ml 722,000 2010 Baton Rouge River Center Arena Baton Rouge, LA 12,000 1996 Colorado Convention Center Denver, CO 584,000 1983 Movistar Arena Santiago, Chile 12,000 2007 Convention Center , UT 515,000 1990 Peoria Civic Center Peoria, IL 12,000 1990 Atlantic City Convention Center Atlantic City, NJ 500,000 1995 Stockton, CA 12,000 2011 Greater Colwnbus Convention Center Columbus, OH 426,000 1997 Verizon Wireless Arena Manchester, NH 11,770 2000 TD Convention Center Greenville, SC 368,000 2002 Selland Arena Fresno, CA 11,300 2004 David L. Lawrence Convention Center Pittsburgh, PA 313,400 2002 Metroradio Arena Newcastle, UK 11,000 1999 South Towne Exhibition Center Salt Lake City, UT 243,000 1990 American Bank Center Corpus Christi, TX 10,500 2001 Long Beach Convention Center Long Beach, CA 224,000 1981 Silver Spurs Arena Kissimmee, FL 10,500 2002

© 2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, MCFETR I DGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZ IE 20 3. PROPOSAL: C. EXPERIENCE

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DeVos Place Grand Rapids, Ml 202,000 1994 William A. Egan Civic and Broward County Convention Center Fort Lauderdale, FL 200,000 1989 Convention Ctr. Anchorage, AK 45,000 1998 Dena'ina Civic and Francis Marion Exhibition Hall Florence, SC 44,500 1997 Convention Center Anchorage, AK 200,000 1998 The Hall at the Dow Event Center Saginaw, Ml 42,500 2001 Hawaii Convention Center Honolulu, HI 200,000 1996 The Centre, Evansville Evansville, IN 38,000 1999 Festival Hall at Navy Pier Chicago, IL 170,000 2012 Ora Convention Centre Istanbul, Turkey 35,500 2008 Albuquerque Convention Center Albuquerque, NM 167,000 2003 Lynnwood Convention Center Lynnwood, WA 34,000 2003 Mercedes-Benz Superdome Conv. Ctr. New Orleans, LA 166,000 1977 Valdez Hall Fresno, CA 32,000 2004 Puerto Rico Convention Center San Juan , PR 152,700 2004 Iowa State Center Ames, IA 30,000 1988 Charleston Area Convention Center Charleston, SC 135,000 1991 Wilmington Convention Center Wilmington, NC 30,000 2008 Palm Springs Convention Center Palm Springs, CA 130,600 1992 Charlotte Harbor Event & Jackson Convention Complex Jackson, MS 128,000 2007 Conference Ctr. Punta Gorda, FL 20,000 2009 Knoxville Convention Center Knoxville, TN 120,000 2000 Peoria Civic Center Peoria, IL 110,000 1990 Hampton Roads Convention Center Hampton, VA 102,000 2006 THEATER AND PERFORMING ARTS Tulsa Convention Center Tulsa, OK 102,000 2006 CENTER CLIENTS Baton Rouge River Center Baton Rouge, LA 100,000 1996 #of C lient Cabarrus Events Center Concord, NC 100,000 2005 Seats Since Cox Business Services Convention Ctr. Oklahoma City, OK 100,000 1999 Belko Theater Denver, CO 5,000 1993 DCU Center Worcester, MA 100,000 1997 James L. Knight Center Miami, FL 4,600 2012 Mobile Convention Center Mobile, AL 100,000 1990 Chicago, IL 4,249 2011 Rhode Island Convention Center Providence, RI 100,000 1992 Landmark Theater Richmond, VA 3,667 2008 Savannah Int'! Trade and Terrace Theater Long Beach, CA 3,051 1981 Convention Ctr. Savannah, GA 100,000 1997 Shreveport Municipal Auditorium Shreveport, LA 3,007 2009 Fresno Convention Center Fresno, CA 96,000 2004 Rabobank 1heater Bakersfield, CA 3,000 1998 Shreveport Convention Center Shreveport, LA 95,000 2003 Moran Theater Jacksonville, FL 2,979 1992 Ontario Convention Center Ontario, CA 90,000 1999 Stephens Auditorium Ames, IA 2,747 1988 El Paso Convention Center El Paso, TX 80,000 1998 Abraham Chavez Theater El Paso, TX 2,500 1998 Prime F. Osborn III Convention Center Jacksonville, FL 78,500 1992 American Bank Ctr. - Rabobank Convention Center Bakersfield, CA 78,000 1998 Selena Auditorium Corpus Christi, TX 2,500 2001 Montego Bay Convention Centre Montego Bay, Jamaica 77,000 2011 Larry Aiken Theater Evansville, IN 2,500 1999 American Bank Center Convention Ctr. Corpus Christi, TX 76,000 2001 William A. Egan Center Theater Anchorage, AK 2,500 1998 SeaGate Convention Centre Toledo, OH 75,000 2007 Plaza Theater El Paso, TX 2,410 1998 W ildwoods Convention Center Wildwood, NJ 73,000 2001 Akron Civic Theatre Akron, OH 2,400 2010 Miami Convention and DeVo s Performance Hall Grand Rapids, MI 2,400 1994 Conference Center Miami, FL 72,000 2012 Genesee Theater Waukegan, IL 2,400 2004 Irving Convention Center Irving, TX 70,000 2007 Saroyan Theater Fresno, CA 2,353 2004 Kansas Expocentre Topeka, KS 68,000 1992 Bridgewater Concert Hall Manchester, UK 2,341 1995 The Oncenter - Nicholas J. Pirro Coronado Performing Arts Center Rockford, IL 2,300 2010 Conv.Ctr. Syracuse, NY 65,000 2012 Kiva Auditorium Albuquerque, NM 2,300 2003 Meadowlands Exposition Center Secaucus, NJ 61,000 1994 Hanover Theater for Nassau County Expo Center Uniondale, NY 60,000 1979 the Performing Arts Worcester, MA 2,300 1997 Ford Park Beaumont, TX 50,000 2002 The Theater at the Dow Event Center Saginaw, MI 2,275 2001 Ogden Eccles Conference Center Ogden, UT 50,000 2006 North Charleston Performing Sioux Falls Convention Center Sioux Falls, SD 50,000 1994 Arts Center North Charleston, SC 2,260 1991 Osceola Heritage Park Kissimmee, FL 48,000 2002 Peoria Civic Center Theater Peoria, IL 2,200 1990 Kenner, LA 47,000 1998 The Oncenter - Crouse Hinds Theater Syracuse, NY 2,117 2012 Pershing Center Lincoln, NE 45,000 2000 Bob Hope Theatre Stockton, CA 2,042 2011 Jekyll Island Convention Center Jekyll Island, GA 45,200 2012 Mobile Civic Center Theater Mobile, AL 1,950 1990

PROPOSAL FOR MANAGEMENT A ND OPERATI ON OF SPORTS FACILITIES: SO LDI ER FIELD COMPLEX, © 2012 MCFETR IDGE SPORTS CENTER, AND THE BASEBALL STAD IUM AT DEVON AN D KEDZIE 3. PROPOSAL: C. EXPERIENCE 21

#of Client EQUESTRIAN CENTER CLIENTS Seats Since Client Since Saenger Theater Pensacola, FL 1,921 1990 Cabarrus Arena and Events Center Concord, NC 2005 River Center for the Performing Arts Baton Rouge, LA 1,900 1996 Idaho Horse Park Nampa, ID 2005 Baths Hall Scunthorpe, UK 1,900 2010 Jacksonville Equestrian Center Jacksonville, FL 2003 Jacoby Symphony Hall Jacksonville, FL 1,800 1992 Kansas Expocentre Agricultural Hall Topeka, KS 1992 Richmond CenterStage Osceola Heritage Park Osceola, FL 2002 Carpenter Theater Richmond, VA 1,800 2008 Sovereign Performing Arts Center Reading, PA 1,800 2000 Wagner Noel Performing Arts Center Odessa, TX 1,800 2011 National Theatre Washington, DC 1,676 2012 SPECIFIC-USE CLIENTS York Barbican York, UK 1,500 2011 Client Mill Volvo Tyne Theater Newcastle, UK 1,050 2004 Since Paramount Theater Charlottesville, VA 1,040 2008 Peery's Egyptian Theater Ogden, UT 855 2006 Bakersfield Ice Sports Center Bakersfield, CA 1998 Center Theater Long Beach, CA 825 1981 Ben Boeke Ice Rink Anchorage, AK 1990 Plaza Theater Palm Springs, CA 800 1992 Dempsey Anderson Ice Rink Anchorage, AK 1990 Five Flags Theater Dubuque, IA 700 2004 Idaho Sports Center Nampa, ID 2005 Orpheum Theater Sioux Falls, SD 680 1994 Millennium Youth PLAYHOUSE Whitley Bay North Tyneside, UK 630 2009 Entertainment Complex Austin, TX 1997 Terry Theater Jacksonville, FL 600 1992 North Central Recreation Center Johnstown, PA 2009 The Oncenter - Carrier Theater Syracuse, NY 463 2012 Oak Park Ice Arena Stockton, CA 2011 Fisher Theater Ames, IA 450 1988 Rye Airfield Skate Park & BMX Track Rye, NH 2001 Plowright Theatre Scunthorpe, UK 354 2010 Scheman Continuing Palm Canyon Theater Palm Springs, CA 230 1992 Education Building Ames, IA 1988 Richmond CenterStage Gottwald Playhouse Richmond, VA 200 2008 The Oncenter - BeVard Studio Syracuse, NY 162 2012

OUTDOOR AMPHITHEATER CLIENTS #of Client Seats Since

CMAC Canandaigua, NY 15,000 2008 Ford Pavilion Beaumont, TX 14,000 2002 Idaho Center Nampa, ID 11,000 2005 Koka Booth Amphitheater Cary, NC 7,000 2001 - Davis Park Rockford, IL 5,000 2010 Bright House Networks Amphitheater Bakersfield, CA 4,000 1998 McKelligon Amphitheatre El Paso, TX 1,503 1998

© 2012 PROPO SAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBA L L STADIUM AT DEVON AND KEDZ I E DETAILS OF SMG'S EXPERIENCE AT SOLDIER FIELD, CHICAGO, IL: NAT uRA L TURF FIELD MAINTENANCE 3. PROPOSAL: C. EXPERIENCE 23

3.C.2.a • ... .:.

NATURAL TURF FIELD - Natural turf is protected by cover before MAINTENANCE all concerts - Field is re-sodded prior to each season As managers of four NFL Stadiums, SMG understands better than any other company the importance of a - Damaqe to field is paid by live healthy playing surface for a sporting stadium such as performers, not Chicaqo Park District Soldier Field, which must look and play its best - week in, week out; a task made particularly difficult due to the cold-weather climate of Chicago. SMG has been managing natural turf fields since 1977. O ur experience is such that the NFL has come to rely on SM G's expertise in field maintenance for the last 3 Super Bowls. Soldier Field's Head Groundskeeper,John Nolan - formerly head greenskeeper for the C hicago Park District golf courses - has been in charge of the natural turf playing field at Soldier Field since 1988. John created a comprehensive care program for the natural turf at Soldier Field that takes into consideration challenges such as the short growing season in the northern climates, disease issues that arise secondary to close proximity to the lake, severe weather elements including extreme heat and bitter cold, and the busy event schedule. H e is a member of the Sports Turf Managers Association, gives lectures at annual meetings and At SMG, we hold our playing field maintenance also attends the NFL Field Symposium every year. program to the highest standards in order to maintain He is a volunteer teacher of the Advanced Stadium a world-class playing surface for all professional Management Practices and Techniques course for sporting events, college and high school football C hicago's renowned After School Matters program at games, professional photo shoots, movies, television the Baseball Stadium at Devon and Kedzie. commercials, corporate events, walks, runs, and community events.

FACILITY LOCATION YEARS EXPERIENCE SIZE CURRENT SURFACE TYPE · ·-·----· Soldier Field - NFL Chicago, IL 18 Years 2.3 Acres Natural Grass EverBank Field - NFL Jacksonville, FL 17 Years 2.3 Acres Natural Grass Reliant Stadium - NFL Houston, TX 12 Years 2.2 Acres Natural Grass Mercedes-Benz Superdome - NFL New Orleans, LA 35 Years 2.6 Acres Synthetic Turf

t9 2 01 2 PRO PO SAL FOR MANAGE MEN T A ND OPERAT ION OF SPOR TS FAC ILITIES: SOLDI ER FI ELD COMP L EX, M CFETRIDGE SPOR TS CENTER, AND THE BA SEBA L L STADIU M AT D EVON AND K EDZ IE 24 3. PRO POSAL: C. EXPERIENCE

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MAINTAINING THE NATURAL TURF Pesticides AT SOLDIER FIELD: STANDARDS > SMG only uses pesticides at Soldier Field when absolutely necessary. We are cognizant of our Soldier Field's playing field is 2.3 acres of natural grass. proximity to and do everything we Depending on the re-sodding schedule, the field is either can to keep pesticides to a minimum. composed completely of Kentucky bluegrass or is a bluegrass-ryegrass mix. Irrigation, Field Drying, Field Mowing SMG works in a collaborative effort with the Chicago > Irrigation of the field is done on an as needed basis. Bears Groundskeeping department. In addition, we The field is mowed regularly depending on the rate engaged the expert counsel of Penn State Professor of grass growth. Dr. Andrew McNitt who has worked with stadium management since March 2011. Dr. McNitt is an acclaimed agronomist and SMG will continue to solicit Pre-Game Routine his expertise and guidance in all matters pertaining > Tarps are used when necessary and the grounds crew to Soldier Field's natural grass field. Dr. McNitt, who sets up the painting schedule. endorses Soldier Field's policies, procedures and best > Field enhancements are completed as part of the practices for field maintenance and preparation, is also a painting process. consultant to ten other NFL stadiums and teams. > Members walk the field and top-dress it daily by hand to smooth out imperfections. Post-Season Field Assessment > After the NFL season is over, the grounds crew Snow Removal assesses the field's condition and decides whether to > Snow is removed from the field by hand with rubber­ re-sod, promote grass growth with heating, or both. bladed squeegees or mechanical brushes on tractors.

Re -Sodding > Plows are used only in extreme situations.

> The head groundskeeper determines how often to re­ After-Event Maintenance sod the field. > Grounds crew assesses the field for divots and repairs. > Our SMG grounds crew and head groundskeeper for The surface is cleaned with an air blower and is raked the visit sod farms approximately once and/or rolled. a month throughout the year to assess sod strength. > Divots or damaged areas are then repaired and/or > In areas where re-sodding is not necessary, the seeded. grounds crew heats and covers the field to promote optimal growth. Field temperature is carefully monitored to prevent freezing.

PROPOSA L FO R MANAGEMEN T A ND OP ERAT ION OF SPORT S FAC ILI TIE S: SOL DIER FIEL D CO MPLEX, <<:l 2 0 12 MC FE TRIDG E SPO RTS CENTER, AN D TH E BA SEB A LL STADIUM AT DEVON A ND KEDZ IE DETAILS OF SMG'S EXPERIENCE AT SOLDIER FIELD, CHICAGO, IL: EVENT OPERATIONS 3. PROPOSAL: C. EXPERIENCE 25

3.C.2.b I __ I ~ .:. EVENT OPERATIONS . BEARS GAME DAY BEARS GAME DAY Department Staff SMC believes that events are successful because of Manaqement 19 the staff members working at Soldier Field and the surrounding campus and the responsibilities and roles Operations 308 that they fill. We are proud of our successful operation of Soldier Field on a Bears Game Day, employing and Security 375 supervising more than 3,000 people. Medical 33 The following staffing plan outlines how SMC staffs Ushers 292 Soldier Field for a Chicago Bears Game Day. This breakdown provides the details for the management Food Service 1,935 staff, their titles and responsibilities along with their start and end times. Parkinq 139 The list also outlines the operations staff such as custodial, security, parking, medical, concessions, etc. and Total 3,101 their titles and responsibilities along with the number of staff per title and their start and end times for each position.

' ~ 201 2 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACI LITIES: SOLDIER FIELD CO MPLE X, MCFETRIDGE SPO RTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KED ZIE 26 3. PROPOSAL: C. EXPERIENCE

( Event Operations: Bears Game Day· 12 noon Kick-off Number of Number of Title: Responslbillty: Start time: End time: staff: oersons MANAGEMENT STAFF: GeneralManai;:er Oversee a ll as ectsofevent,stadium,oark in andcarklands 6:00AM B:OOPM Director of Event Services Oversee-Securitv-MedlcalandUsherini;: 6:00AM 8:00PM Director of Suites/Club oversee Club and Suite oDf'riltions 6:00AM B:OOPM Director of Soonsorshins Oversee soonsorshio activations 6:00AM 8:00PM Olrectoroffinance Oversee t!cketlm1 ;md risk mana2ement 6:00AM B:OOPM Director of Operations Oversee all stadium ooeratlons and trades 6:00AM 8:00PM Senior Op1m1tions Mana11:er Oversee all event dav set-ii PS and stadium facilit staff 6:00AM 8:00PM SenlorFacilltyMana11:er Oversee cle1min11: subcontractors responsible for club, s.u ltes, general washrooms and concourse staff 6:00AM 8:00 PM SenlorEventMana11er Oversee VIP escorts and Senior l ead for west nuadrant of stadium 6:00AM 8:00PM Event Mana er Senior lead for no rth uadrant of stadium 6:00AM 8:00PM Event Coordinator Senlorleadforeastouadrantofstadlum 6:00AM 8:00PM Finance Manager Reconciliation ofoarklngreceiots 6:00AM 8:00PM AccoontlnaManager Seniorleadforsouthauadrantof stor.d ium 6:00AM 8:00PM Outdoor Event Manager Comm;md lead 6:00AM 8:00PM Office Assistant Staffln assfstil nt 6:00AM 8 :00PM Heild Groundskeeoer Oversee al1 field ooeratlons 6:00AM 6:00PM Assistant Groundskff er Assist with overshr:ht of all field ooerations 6:00AM 6:00PM Mechanic Assist grounds staff with field operations 6:00AM 6:00PM Lead Labor Foreman Oversee all ame day set-up, cleanin ilnd post event turnover 6:00AM 8:00PM TOTALS: 19

OPERATIONS STAFF: Laborer -fu ll time Perform !he necessarvtasksforset-uo eventdil cleanin11and oostevent reo 6:00AM 8:00PM Laborer-seasonal Performthenecessarvtasksfor set-uo,eventda cleanin11 andoosteventoreo 6:00 AM 8:00PM Washroom Supervisor Oversee a ll event dav washroom attendanu and ensure overall cleanliness of washrooms 8:00 AM 6:00PM Washroom Attendant .. 44 Prepare, monitor durimr: event and clean washroom assiii.ned a~er event. 9:00AM 6 :00PM Cleanln• l..ilborer 50 50 Perform the necessal)' 1asks for set-up, !!'Vent d:ow cleanlni and post event nren 6 :00AM 8:00PM Club/Suite Suoervisor Oversee all event dav cleanin• staff located throu•houl the club and suites B:OOAM 6 :00 PM Club Attendilfll 18 l8 Preoan~. monitor durin event and clean club concourses and washrooms after event. 9:00AM 6:00PM Suite Attendant Preoare, monitor durin11: event and clean suites suite hallwavs and suite washrooms aher event. 9:00AM 6:00PM Commilnd Center · Attendant Monitor resoond and track all radio calls oertalnln.11: to club and suite cleaninll: Issues. 9:00AM 6:00PM PostEventClean-ugSupervisor 10 10 Supervise liibor u aff a s they hand okk and sweeo the seating bowl and concourses after the event. 6:00 PM 2:00AM Post EventClean-uolaborer m m Hand glck a ll waste, seoarate all lastic and swt>eo and seiltln bowl and concourse a reas. 6:00PM 2:00AM Trades Coordinator Oversee all t rades duriniz event and ensure a ll trade Issues are resolved. S:OOAM 6:00PM Caroenter Performanvnecessarvcaroentrv tasks rior,durin andaftertheevent. 8:00AM 6:00PM Locksmith Perform any necessarv locksmith lilSks orior, durlnlZ and after the event. 8:00AM 6 :00PM Plumber Perform any necessary plumb!n11: tasks prior, durinp: and after the event 8:00AM 6 :00PM HVAC Mechanic Perform any necessary HVAC tasks rior durint and after lhe event. 8:00AM 6:00PM Electric.Ian Perform Jinv necessarv ek!ctrlcal tasks orior durin11 and after the event. B:OOAM 6 :00PM Elevator/Escalator Mechanic Perform anv necessarv elevator/escalator tasks orlor, durin11 ;md ilfter the event. 8:00AM 6:00PM JTTettinici;iin Perform anv necessarv 1T tasks orlor, durln11: •nd after the event. 8 :00AM 6:00PM Sound Technician Perform Jin necessilrv tasks orior, durln11: and after t he event with the stadium sounds stem. 8:00AM 6:00PM Phone ENG Electricia n Perform anv necessary phone or ENG tasks nrlor during and after the event. 8 :00AM 6:00PM Su ervlsor-LowVolta11e Svstc ms Perform anv necessarv tasks orior, durin11 and after the event with the stadium low volta11e s stems. 8:00AM 6:00PM Video Control En ineer P1!rform anv necessarv Video Control en lneerln tasks rior, durin11 and after the event. 8:00AM 6:00PM Video Board Technicians Perform an necessarv tasks orior, durln 11 and ilfter the event with the stadium video boards. S:OOAM 6:00PM Fire Protection Svstem Technician Perform anv necessarv tasks orior, during and after the event with the stadium flrl'! protection svstem. 8:00AM 6:00PM TOTALS: 308

Car Search Securitv 18 18 North Garage searchers 7:00AM S;OOPM Ram 41-SponsorSecuritv Sponsor load In 7:00AM S:OOPM Em loveeGateSecurity 10 10 Monitor and check emplo ees re and oost event S:OOAM 8:00PM Loadtn Dock Securltv Oversee essential distributio n and monitor CCTV S:OOAM 8:00PM Rovln ·lot·ExterJorPatrols 36 36 Rov lng·lot·exterlor oatrols pre and post game 7:00AM S:OO PM WandlnRSecurit 30 30 Securlt Wand of all oatrons enterln11: SF 9:00AM 2:00PM Media level Security Securitv to watch Coaches and network TV booths 9:00AM S:OOPM Suite level Security 2 Security officers ner suite 9:00AM S:OOPM Command Center l2 l2 Security and P.O.'s to cover Command and the CCTV 9:00AM S:OOPM UfeSafetv life Safetv di rm or and life safetv oersonnel 8:00AM S:OOPM Stadium P.O's U8 P.O.'sfor theume 9:00AM S:OOPM Stadium S.O.'s 100 100 S.O.'s for the nme 9:00AM S:OOPM Post-game Cleaning Security Security to monitor post game cleaners 8:00PM 4:00PM TOTALS: 375

Command Center staff Command center 9:00AM S:OOPM First Aid Stations staff Fixed oosltlons inthe3flrstald rooms 9:00AM S:OOPM Parklm1lotstaff Resoond to anv medical Issues In the lot 8:00AM S:OOPM Stiidlum staff 20 20 Medical resooose staff throu1hout the buitdinlf 9:00AM S:OOPM TOTALS: "

Directors/Supervisors 22 22 Suoervlsorsstaffthrou2hou1SFforthe11:ame 8 :00AM S:OOPM Gate staff 124 124 Staff assigned toallentrvPOlntsforticketscanning 9 :00AM S:OOPM Service staff 130 130 Service staff throughout SFtohel atrons 9:00AM S:OOPM ADA staff Staff to assist for all ADA needs 9:00AM S:OOPM El evator staff/ramostaff Staff assl11:ned to monitor elevators and ramos 9:00AM S:OOPM Command Center staff Staff assi ned to the Command Center 9:00AM S:OOPM TOTALS: "'

Xit chen· Culinarv llO llO Kitchen and culinarv staff arrives S:OOAM 8:00PM Wiirehouse Warehouse employees for ame day distribution 6:00AM 8:00PM --Suoervisors 120 120 Check all stands and storerooms 7:00AM 8:00PM Concession workers 1000 1000 Concesslonworkersartlveandsetthelrstands 8:00AM S:OOPM Seat vendors 300 300 Seat vendors start 9:00AM 8:00PM Management · cash room 30 30 Management arrives as well as cash room to start the dav 8:00AM 8:00PM Suites and Catering staff 220 220 Sulte<1ttendantsand caterln11 en;onnelpreptheirareas 7 :00AM 8:00PM Retail staff 80 80 Retail workers arr1ve fortheda 6:00AM 8:00PM TOTALS: 1935

Cashiers/Attendants Cashiers/attendants 7:00AM 6 :00PM Parkin11Securitv "20 "10 Parkin11: securlt 8:00AM 6:00PM EarlvSecuritv Earl securitv 7:00AM 6:00PM Cleaning Labor 10 10 Cleanina l abor 8:00AM 6:00PM Post.game Cleaners 30 30 Post game cleaners 6:00PM 2:00AM TOTALS: 139

PR OPO SAL FOR MANAGEMENT AND OPERATION OF SPOR TS FACILIT IES : SO LDIER FIELD COMPLEX, C,:i 20 12 MCFETRIDG E SPOR TS CE NTER, AND THE BASEBALL STA DIUM AT DEVON AND KEDZIE 3. PROPOSAL: C. EXPERIENC E 27

GAME DAY AUDITS

NFL BEST PRACTICE SECURITY REVIEW The NFL maintains Best Practices standards for stadium security designed to assist NFL Clubs and stadiums in establishing and maintaining protective measures effective for countering terrorism. The Best Practices set forth multi-layered protective measures designed to deter, detect, and respond to Acts of Terrorism, including attacks with improvised explosive devices, chemical and biological attack, nuclear and radiological attack, aircraft attack, sabotage, small arms assault, and arson. The Best Practices are organized into three principal categories: Non-Game Day Operations, Game Day Operations, and Threat Assessment and Emergency Plans. Stadiums are subject to unannounced inspections annually and compliance with Best Practices standards is evaluated using a ranking system that has four levels, with level one being the highest rating. Level 1-Excellent levels of compliance with the Best Practices on a consistent basis, minor instances of non-compliance; 2-Good levels of compliance with Best Practices, some remaining areas of non-compliance; 3-Fair levels of compliance, several ongoing instances of non-compliance, some present substantial vulnerabilities; 4-Inadequate levels of compliance or non-compliance in important element(s) of Best Practices, unresponsive to repeated recommendations to improve.

SMG Consistently Ranks High on NFL Best Practices

Mercedez-Benz EverBank Field Overall Level So ldier Field* Superdome Reliant Park Jacksonvile, of Compliance Ch icago, IL New Orleans, Houston, TX FL LA

2011 2 1 1 1

2010 2 2 1 1

2009 2 2 3 1

2008 2 1 2 1

* Note: The highest achievable score for Soldier Field is a "2" according to NFL guidelines, as the City of Chicago does not allow uniformed police officers to be stationed at the gates, a requirement for a "1" status.

© 2012 PROPOSAL FOR MANAG EM EN T A ND OPERAT ION OF SPORT S FAC ILITIES: SOL DIER FIE LD CO MPLE X, M CF ETR IDGE SP ORTS CEN TER, AN D THE BASEBA L L STA DIUM AT DEVON A ND KED ZIE 28 3. PROPOSAL: C. EXPER IENCE

( ' NFL FAN CODE OF CONDUCT INITIATIVE REPORT The NFL maintains Best Practices standards for fan conduct to enhance fan safety and the NFL game day experience. The Best Practices are designed to manage tailgating activity, alcohol use, and fan behavior. Independent audits are conducted annually to determine the degree of implementation and compliance with Best Practices for fan conduct. Fan intercept surveys are also conducted annually at each stadium to measure fan opinion regarding stadium performance in Best Practices execution and identify trends in fan perception. Stadiums are evaluated using a ranking system that has four levels, with level one being the highest rating. Level 1-Excellent levels of compliance with the Best Practices on a consistent basis, minor instances of non-compliance; 2-Good levels of compliance with Best Practices, some remaining areas of non-compliance; 3-Fair levels of compliance, several ongoing instances of non-compliance, some present substantial vulnerabilities; 4-Inadequate levels of compliance or non-compliance in important element(s) of Best Practices, unresponsive to repeated recommendations to improve. Soldier Field consistently ranks high in NFL Fan Code of Conduct Review.

SMG-Manaqed Venues - NFL Fan Code of Conduct Ratings

Mercedez-Benz EverBank Field Overall Level Soldier Field Superdome Rel iant Park J acksonvi le, of Co mpliance Chicago, IL New Orleans, Houston, TX FL LA

2011 1 1 1 1

2010 1 1 2 1

2009 1 1 3 1

Please note that the has advised us that the NFL Best Practices Security Review and NFL Fan Code of Conduct Initiative Report are confidential in nature and consequently have not authorized their release. However, in an effort to assist SMG in responding to this RFP request, the NFL has summarized the data as it relates to both reports to indicate the rankings of the various SMG managed facilities. Should you require more information relating to these reports, we suggest you contact Mr.Jeffrey M iller, NFL Vice President and Chief Security Officer who has agreed to answer any questions regarding these reports.

PRO POSAL FOR MANAGEMENT AND OPERAT ION DF SPO RT S FAC ILIT IES: SOLD IER FIEL D COMPLEX , ''1 20 12 MCFETR IDGE SPORT S CEN TER, AND TH E BAS EBA L L STADIUM AT DEVON AND KEDZIE 3. PROPOSAL: C. EXPERIENCE 29

SOLDIER FIELD FAN AUDIT To give you an idea of how well SM G has scored at Soldier Field, the following statistics represent our Each year the National Football League performs an continued growth as a "Fan First" experience at the NFL Fan Conduct Initiative on each NFL stadium. The stadium: report is designed to provide NFL owners and stadium personnel with comprehensive results of fan conduct. > Awareness of Fan Code of Conduct: In 2008 - 66%, in 2011 - 77% The entire report cannot be released in this Proposal due to potential FOIA issues regarding other stadiums. Any > Overall Opinion of Fan Conduct: In 2008 - 67%, in questions though may be directed to the NFL through 2011 - 77% rated excellent Jeff Miller, Director of Security or to Ray DiNunzio, > Percentage of fans that take the Fan Conduct Code Director of Strategic Security Programs. very seriously is 94% at Soldier Field Based on the 2011 review, thirty-two of the thirty-eight > Percentage of fans think that the Fan Conduct Code NFL Fan Conduct Best Practices were fully adopted, has a positive impact of overall game day experience is four of the thirty-eight practices were partially adopted 75% (2nd highest in the NFL) and two were considered not adopted. The two practices > Perception of fan behavior outside the stadium as that were not adopted affected parking lots that were not being well behaved in 2008 - 79%, in 2011 - 89% under the control of Soldier Field. The other practice that > Perception of fan behavior inside the stadium as being was not adopted was a team mandate to install a one-way well behaved in 2008 - 72%, in 2011 - 85% paging system for all security and crowd management > Fans involved and/or witnessed an incident of negative personnel which is a responsibility of the Chicago Bears. behavior is 47% in 2011 (12th lowest in the NFL) > In 2011, Soldier Field saw a 28% increase in fans' awareness of the texting program > 82% of Chicago fans are aware of the Soldier Field's designated driver program, 28% have used it and 54% have not used it but would consider doing so

'9 2012 PROPOSAL FO R M A NAGEMENT AN D OPERAT IO N OF SPORTS FACI LITIE S: SO LDIER FIEL D CO MPL EX, MCFETR I DGE SPORTS CE NTER, AN D T H E B ASEBALL STA DI UM AT DE VON A ND KEDZIE 30 3. PROPOSAL: C. EXPER IENC E

Best Practices Stadium Review:

Of the 40 Best Practices for Fan Conduct standards reviewed, your Club either adopted or partiall y adopted 95%, after excluding those th at were not applicable. The league range was between a low of 73% and a high of 98% adopted/partially adopted. A Ii sl of the key standards implemented can be fo und at Tab 2.

Some key standards that were not adopted include:

X Installation of a one-way paging system and equipping of all securi ty and crowd management personnel with paging devices to reduce response times and support better real time communication. X Designate and monitor alcohol-free tail gate area.

Policy Implementation

Policy Implementation

---~-~------p 32 35 /'~ 30 / - 2-5 25 20 15 10 5 0 2009 2010 2011

• Po licies Adopted • Po licies not Adopted Policies Partia lly Adopted ------

Fan Intercept Survey Results:

Below are some of the key measurements gleaned from the fan intercept surveys conducted at your stadium this season. The data from this season is compared to your club's 2010 season data and the 20 11 NFL league av erage. More detailed data can be found at Tab 3. Highli ghted measures appear in the chart that follows the table below.

PROPOSAL FOR MANAGEMENT AN D OPERAT ION OF SPORTS FACIL IT IES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, A ND T HE BA SE BALL STAD IUM AT DEV ON AND KEDZIE 3. PROPOSAL: C. EXPERIENCE 31

Fan Intercepl Survey Key Measures

Are aware of the Fan Code of Conduct 84% 79% 77%

Have a high opinion of the Fan Code of 73% 77% 75% Conduct Say fans outside the stadium are well 85 % 89 % 84% behaved

Say fans inside the stadium are well behaved 85% 85 % 81 %

Say stadium response to unruly fans is 73% 70% 71 % excellent or very good

Take the Fan Code of Conduct seriously 91 % 94% 89%

Witnessed or were subject to negative fan 47% 47% 49% behavior

Know how to report negative behavior 78% 79% 70%

Aware of how to send text message for help 53% 48 % 40%

Reported negative fan behavior they 27 % 18% 31% witnessed or were subjected to Say team met or exceeded expectations in 96% 85 % 93 % response to reported negative fan behavior Say team is proactive in addressing negative 74% 66% 63% fan behavior Say fan behavior has an impact on their 82% 80% 77% decision to bring children to game Say fan behavior has an impact on their 62% 61 % 59% decision to attend future games Are aware of the Designated Driver Program * 24% 23%

* Not collcctccl.

© 2012 PROPOSAL FOR MANAGEMEN T AND OPERATI ON OF SPORTS FACI LITIES: SOLDIER FIE LD COMPLEX, MCFETR IDGE SPORTS CENTER, AND THE BASEBALL STA DIUM AT DEVON AND KEDZIE 32 3. PROPOSAL: C. EXPERIENCE .

(

Fan Intercept Survey Results

Fan Intercept Survey Results

90% ------·------·- 80% 70% 60% 50% • 2009 40% • 2010 30% 2011

20% • 2011 NFL Average 10% 0% Aware of Send Text Beli eve Bring Kids Attend Code Reports Team Future Proactive Games

Key Recommendations for 2012 Season:

Iii Work with the Chicago Park District and the Stadium Management Group to arrange for installation of a one-way paging system for security and crowd management. Iii Work with Standard Parking to arrange signage and monitoring of the designated alcohol free tailgating areas. Iii All servers should be reminded that alcohol sales should discontinue at the end of the third quarter.

I \

PROPOSA L FOR MANAGEMENT AND OPERATION Of SPORTS FAC ILIT IES: SOLDIER FIE L D CO MPLE X. ©2012 MCFETRIDGE SPORTS CENTER, AND THE BASEBA L L STADIUM AT DEVON AND KEDZIE 3. PROPOSAL: C. EXPERIEN CE 33

Policies/Practices Adopted: 32 84%

Policies/Practices Partially Adopted: 4 11 % Policies/Practices Partially Adopted : 6 16%

Policies/Practices Not Ad

Total 38 100% Total 38 100%

...... ; .·.-:.

• Policies/Practices • Policies/Practices Adopted: Adopted:

1:11 Policies/Practices 1:1 Policies/Practices Partially Adopted: Partially Adopted: 0 Policies/Practices Not O Policies/ Practices Not Adopted: Ad opted:

!Policies/Practices Not Evaluated: 2 !Policies/Practices Not Evaluated: 2

©2012 PR OPOSAL FOR MANAGEMENT AND OPERAT I ON OF SPORTS FACI LITIE S: SOLDIER FIE L D COMPLEX, MCFETRIDGE SPORTS CEN TER. A ND THE BASEBA LL STA DIUM AT DEVON A ND KEDZIE 34 3. PROPOSAL: C. EXPER IENCE

- Fan Conduct Dashboard - Chicago Bears C - - Perception of fan behavior ... Awareness of the Fan Code of Conduct Perception of Team/Stadium Response OUTSIDE the stadium INSIDE the stadium (Proactive to Reactive 5-point scale) •Yes • No 2011 88% 87% 85% 89% 86% 85% 85%

2010

2009

2008 2008 2009 2010 2011 2008 2009 2010 2011 •Proactive • Neutral • Reactive •Very Well·Behaved • Well·Behaved

Incidents of Negative Fan Behavior Impact of fan behavior on ... Revenue Impact* .. (across the regular season) " s ! 201 1 II $2,812,041 Regular season revenue "at risk" among .~~ ";; 2010 the 29% of Chicago Bears fans who report ·~ ~ that negative fan behavior has a~ ~ 'gl 2009 Impact on their decision to attend future ~.. 2008 games. •No Impact • Some Impact • Great Impact ~, 2011 II $439,381 .,, .. Regular season revenue "at risk" among "' " 2010 2008 2009 2010 2011 ~ E the 49"/o of Chicago Bears fans who g> ~ 2009 attend with their children and report that ·- 0 negative fan behavior has a Great Impact • Have not been involved in or witnessed ! '"" 2008 on their decision to bring children to future wWitness ed, not personally involved games. • Involved -- - - Soor1.;e N FL & L-et>e mari He..,earch 201 1 Fan CortO.J<..:I fieSedlC 1 "Revenut f1 y u re~ a~surnc a :o. dl iut at each s1au urn include ,Nf•ralle ti, kt t pnce and ~r 1...ap ddta bul exc'udPs reve· ue sharrng c1;culal1ons NATIONAL FOOTBALL LEAGUE

4

- -

'

PROPOSAL FOR MANAGEMENT AN D OPERATION or SPORTS FA CILIT IES : SO L DIER FIELD COMPLEX, © 2012 MCFETRIDGE SPO RTS CEN TE R, AND THE BASEBALL STADIU M AT DEVON AND KEDZIE 3. PROPOSAL: C. EXPER IENCE 35

- - /----:::::::::,. Awareness and Reactions to Chicago Bears Fan Code of Conduct 7

• Three-fourths of Bears fans say that the Fan Code of Conduct has a Positive Impact on their gameday experience, with very few fans saying it has a Negative Impact. Compared to prior years, this year displays a shift to Positive impact ratings from No impact.

Impact of Chicago Bears Fan Code of Conduct on Overall Gameday Experience (Aware of Chicago Bears Fan Code of Conduct n=243) 2008 lli0i 2009 2010 • 2011

Positive 75% impact

Negative 12% impact

-- ..::OJtc.e NH & Lieberman Rese.1rcn 2011 fan Conouct ReseJ.cti ' NATIONAL FOOTBALL LEAGUE ., . """"'"' """ .~ ""'~ ~"'"" •-c- "'-·~•-.•'"•"·"-'""""-:

«32 012 PROPOS A L FOR MANAGE ME NT A N D O PERATI O N OF SPO RTS FACI LIT IES: SOLD IER FIE L D COMPL EX, MC FE TR I DGE SPO RT S CEN T ER , A N D THE BA SEB A LL STADIUM AT DEVO N A ND KEDZ IE 36 3. PROPOSAL: C. EXPERIENCE

-- Perception of Fan Behavior ~ I - - • Fans' perceptions of behavior outside and inside the stadium are in line with the NFL average. Large majorities of Bears fans rate fan behavior outside (89%) and inside (85%) the stadium favorably, saying that fans are Very Well or Well Behaved.

Perception of Fan Behavior Outside the Stadium Perception of Fan Behavior Inside the Stadium (Total Respondents n=308) (Total Respondents n=308) l-A 2008 2009 42010 • 2011

Very well Very well 30% behaved behaved 89% 85% ;, 81 % 2011 NFL Avg. 64% 2011 NFL Avg. 550 0 ('10 = 84%) 55%~ ('10=86%) ('09 = 79%) 1('09 = 82%) 1~ {'08 = 79%) ('08 = 72%) 1.______,

Neither 9% Neither 12% well behaved nor well behaved nor oorl behaved oorl behaved

2 Poorly behaved Poorly behaved ' %} 2% }3% ~~ 2%

Very poorly fl% Very poorly 1 1% behaved r' behaved ~------~

------c,; 11..,t; :-..,.;:_ & ~.;bl r'l.?rl H ~ I'( .'J' 1 !,J1 luf'IUt..'! !o~~c:ll 1 • 1 'J 1 V,'ti l! 15. \C r It_ _ -1 t 110 • fan" l>::tnv.=. OUTSIOf 111-:. sl,H11l•nl r,• q ! 11ll1?.l1 "' c'<· u _ .'/ha· IS JOJI percPp! ()fl (ll IH.1 .. !,ms bt?hfl\ .... 1:-J-..,l[)I !I'"-' ~li-11!.U'11 . NATIONAL FOOTBALL LEAGUE 20 - - ---

'

P RO POSAL FOR MANAGEMEN T AND OPERATION OF SPORTS FACI LI TIES: SOLD IER F I EL D CO MPLEX , ©2012 MC FETR I DGE SPORTS CENTE R, AN D THE BAS EBALL STA DIUM AT DEVON AND KE DZ IE 3. PROPOSAL: C. EXPERIENCE 37

3.C.2.C I I EVENT OPERATIONS NON-BEARS GAME DAY SOLD-OUT CONCERT MAJOR EVENT Department Staff Manaqement 19 SMG also recognizes that every event at Soldier Field Operations 310 beyond a Bears game is a special event. These events can vary from 70,000+ patrons for a major concert to 1,000 Security 423 guests for a banquet in Club Level 1. Medical 47 SMG also proudly employs more than 3,000 people on a Non-Bears Major Event day. Because each event in itself Ushers 397 is a major event, we have supplied staffing plans for a Food Service 1,855 concert, a soccer game, a large walk and a club event. These breakdowns provide the details for the Parkinq 139 management staff, their titles and responsibilities along with their start and end times for each event type. Total 3,190 The lists also outline the operations staff such as custodial, security, parking, medical, concessions, etc. and their titles and responsibilities along with the number of staff per title and their start and end times for each position. *Non-major Bears events require additional staffing due to patrons being allowed to sit on the field.

({.1 20 12 PROPO SAL FOR M ANAGE MEN T A ND OPER ATION OF SPOR TS FACI LI TIES: SO LDIER FIE LD CO MPL EX, MCFETRI DGE SPORTS CENTER. AN D THE BASEBA LL STADI UM AT DE VO N AND KED Z IE 38 3. PROPOSAL: C. EXPERIENCE

Event Operations: Non-Bears Game Day Major Event - Concert 7 pm - 11 pm

Number of Number of Title: Responsibility: Start time: End t ime: staff: persons MANAGEMENT STAfF: General Manager Oversee all aSD eCIS of event, stadium, oarking and p<1rldands 7:00am 2:00AM Director of Event Services Oversee - Security- Medical and Ushering, Lead for Floor 7:00am 2:00AM Director of Sales Oversee Club and Suite ooorations ll:OOAM l:OOA M Director of Soonsorshios Oversee sponsorshio activations 11:00AM l:OOA M Director of Finance Oversee ticketiniz, se ttlement and risk man a ement ll:OOAM l:OO AM Director of Operations Over~e all stadium operations and trades 7:C>Oam Ne)(t Oav SeniOl Operatioos Manager Oversee all event dav set-ups and stadium facilitv staff 7:00am Neill Dav Senior Fadlitv Mana1er Oversee cleanlnll subcontractors resoonsible for dub, suites, eeneral washrooms and concourse staf1 ll:OOAM l:OOAM Senior Event Mana er Oversee VIP escorts and Senior Lead for west quadrant of stadium ll:OOAM l:OOAM Event Manager Senior Lead for north quadrant of stadium ll:OOAM l:OOAM Event Coordinator Senior Lead for east Quadrant of stadium U:OOAM l :OOAM Finance Manaizer Settlement ll:OOAM l :OOAM Accountiniz Manaize r Senior l ead for south q uadrant of stadium ll:OOAM l :OOAM Outdoor Event Mana11er Command Lead ll:OOAM l:OOAM Office Assistant Staffinitassistant ll:OOAM l :OOAM Head Groundskeeper Oversee all fi eld ope rations 7:00am Next Day Assistant Groundskeeoer Assist with oversight of all field ooeratlons 7:00am Next Dav Mechanic Assist rounds staff with fleld ooerations 7:00am Next Dav l ead Labor Foreman Oversee all game day set-up, cleanin11 and oost eYen t turnover 7:00am Next Day TOTALS: 19

OPERATIONS STAFF: Laborer - full time Perform the necessarv tasks for set-up, event day cle aning and oost event prep 7:00am Next Dav Laborer- seasonal Perform the necessarv tasks for set-up, event dav cl eaning and oost event preo 9:00am Ne xt Dav Washroom Supervisor Oversee all event day washroom attendants and ensure overall cleanlin ess of washrooms ll:OOAM l :OOAM Washroom Attendant 46 46 Prepare, monitor duri n11: event and clean washroom assi11n ed after event. ll:OOAM l:OOAM Cleaning La bore r 50 50 Perform the necessary tasks for set-uo, event day cleaning and oost event prep ll:OOAM l:OOAM Oub/Suite Suoervisor Oversee all event dav deaniniz staff located throu2hout the club and suites ll;OOAM l :OOAM Club Attendant 18 18 Preoare monitor durin 11: event and cl ean club concourses and washrooms after event. ll:OOAM l:OOAM Suite Attendant Prepare, monitor duri ng event and clean suites, suite hallwavs and suite washrooms after event. ll:OOAM l:OOAM Command Center · Attendant Monitor respond and track all radio calls pertaining to club and suite deanlnit issues. 9:00 AM 6:00 PM Post Event Clean·uo Suoervisor 10 10 Supervise labor staff as thev hand olck and sweep the seatlnR bowl and concourses after the event. 6:00 PM 2:00AM Post Event Clean-up Laborer 135 135 Hand lck all waste, seoarate all elastic and sweeo and seatin11: bowl and concourse areas. 6:00 PM 2:00AM Trades Coordinator Oversee all trades durin11: event and ensure all trade issues are resolved. 7:00AM l:OOAM Carpenter Perform any necessary carpentry tasks prior during and after the event. ll:OOAM l:OOAM Lock.smith Pe rform any necessarv locksmith tasks orior du rinfl!: and after the event. 7:00AM l:OOA M Plumber Perform any necessarv olumbine tasks orior duriniz and after the event. ll:OOAM l:OOAM HVAC Mechanic Pe rform anv necessarv HVAC tasks orlor du rln11: and afte r the event. ll:OOAM l :OOAM Electrician Perform anv necessarv e lectrical tasks prior, durin11: and after the event. ll:OOAM l :OOA M Elevator/Escalator Mechanic Perform any necessary elevator/escalator tasks J)rior, during and after the event. ll:OOAM l :OOAM IT Technician Pe rform anv neceuarv IT tasks prior. durinR and after the event. ll:OOAM l :OOAM Sound Technician Perform an necess

Stalrttv for 7 PM c:onc9rt Security for the floor seatin11 area 40 Security to maintain cross aisles and main floor 4:00 PM 12:00AM Ramp 41 - Sponsors Securitv Sponsor load In 4:00 PM 12:00AM Employee Gate Securlt 10 Monitor and check emplovees ore and post eve nt 4:00 PM 12:00AM Loading Dock Securit Oversee essential distribution and monitor CCTV 4:00PM 12;00AM Rovin2-lot-exterior patrols 36 Rovin K-IOt·exterior patrols ore and post itame 4:00PM 12:00 AM Caterin2 area Securltv Cate rine.area 4:00 PM 12:00AM Sound and mlxln11: stations staff 12 Securitv to monitor sound and mixin stations 4:00 PM 12:00 AM Suite levelSecurit 16 2 Securitv officers oer suite 4:00PM 12:00AM Command Center staff 12 Security and P.O.'s to cover Command and the CCTV 4:00 PM 12:00AM life Safety Life Safety director and life safetv oersonnel 4:00 PM 12:00AM StadiumP.O's 138 P .0 . 's for the li!ame 4:00PM 12:00AM Stadium S.O.'s 100 S.O.'s for the nme 4:00 PM 12:00AM Stage and Dressln11 Room Security 45 Security to secure dressing rooms and stage barricade 8:00 AM 12:00AM TOTALS: 423

Command center staff Command center 3:00PM 12:00AM First Aid stations staff Fixed oositions in the 3 first aid rooms 3:00PM 12:00AM Parking lot staff Respond to anv m edicaJ issues In the lot 3:00PM 12:00AM Stadium staff 20 Medical response staff throuithout the buildinR 4:00PM 12:DOAM Conce rt Floor staff 12 Resconse teams auadrant off on the floor to respond to anv medical emeri;i:encv 4:00 PM 12:00AM Back of sta2e staff Medical response fo r all talent or t heir staff 8:00 PM 12:00 AM TOTALS: 47

Ushers Oirectors/Suoervisors 22 Superviso rs staff throughout SF for the itame 4:00 PM 12:00AM Gate staff 124 Staff assiKned to all entry ooints for ticket scanniniz 4:00 PM 12:00AM Service staff 130 Service staff th roughout SF to helo Patrons 4:00 PM 12:00AM ADA staff Staff to assist for all ADA needs 4:00 PM 12:00 AM El evator Staff/ramp staff Staff assl ned to monitor elevators and ramps 4:00PM 12:00AM Command center staff Staff assi11ned to the Command Center 4:00 PM 12:00 AM Main Floor staff 65 Staff assitmed concert floor 4:00PM 12:00AM Wrist bandinR station staff 40 Staff assie:ned to wristband concert floor oatrons 4:00PM 12:00AM TOTALS: 397

l(itchen - Culinary 110 Kitchen and culi nary staff arrives S:OOAM Next Day Warehouse 75 Warehouse employees for Kame day distribution 6:00AM Next Day --Supervisors 120 Check all stands and store rooms 7:00AM Ne11: tOay Concession workers 1000 Concession workers arrive and set their stands 8:00AM Ned Day Seat vendors 300 Seat vendors sta rt 9:00AM 12:00 AM Management -cash room 30 Manase ment arrives as well as cash room to start the day 8:00AM Next Day Suites and Catering staff 220 Suite atte ndants and catering personnel prep their areas 7:00AM Next Day TOTALS: 185S

Cashiers/Attendants 75 Cash iers/attendants l:OOPM 12:00AM Parkin11:Securitv 20 Parkin11security l:OOPM 12:00AM EarlvSecuritv Earlysecurit 12:00 PM 12:00AM Cleani"'1 Labor 10 Cleaning Labor l:OOPM 12:00AM Post-itame Cleaners 30 Post game cleaners 12:00AM 7:00AM TOTA LS: 139

PRO PO SAL FOR MANAGEMENT AND OPERATI ON OF SPORTS FACI LITI ES: SOLDIER FIE L D COMPLEX, ©201 2 MCFETR IDGE SPO RT S CE NTER. ANO THE BA SE BA L L STADIUM AT DEVON ANO KEO Z IE 3. PROPOSAL: C. EXPERIENCE 39

Event Operations: Non-Bears Game Day Major Event - Soccer Game - 6 pm Kick-off Number of Number of Title: Responsibility: Start time: End time: staff: oersons MANAGEMENT STAFF: General Manager Oversee all aspects of event, stadium, parking and parklands lO:OOAM Midni ht Director of Event Services Oversee - Securitv- Medical and Usheriniz lO:OOAM MidniRht Director of Sales Oversee Club and Suite operations, Fan Villa11.es l:OOPM Midnight Director of Sponsorships Oversee sponsorship activations l:OOPM Midnlvht Director of finance Oversee ticketin" and risk mana2ement l:OOPM Midniaht Director of Ooerations Oversee all stadium ooerations and trades 7:00AM l:OOAM Senior Operations Mana11.er Oversee all event day set-ups and stadium facility stafl 7:00AM 1'00AM Senior Facility Manager Oversee cleaning su bcontractors responsible for club, suites, "eneral washrooms and concourse staTI l:OOPM Midnillht Senior Event Mana2er Oversee VIP escorts and Senior Lead for west auadrant of stadiu rT l:OOPM Midnittht Event ManaR,er Senior Lead for north quadrant of stadium l:OOPM Midnight Event Coordinator Senior Lead for east ouadrant of stadium l:OOPM Midnight Finance Manae.er Reconciliation of Darking receiots LOO PM M ldnie.ht AccountinR Mana2er Senior lead for south quadrant of stadium l:OOPM Midnight Outdoor Event Manager Command lead l:OOPM Midnight Offtce Assistant Staffing assistant l:OOPM MidniR.ht Head Groundskeeper Oversee all field operations 7:00AM l:OOAM Assistant Groundskeeper Assist with oversight of all field ooerations 7:00AM l :OOAM Mechanic Assist uounds staff with field ooerations 7:00AM l:OOAM Lead Labor Foreman Oversee all aame day set-up, deaning and post event turnover 7:00AM l:OOAM TOTALS: 19

OPERATIONS STAFF: Laborer - full time Perform the necessa rv t asks for set-uo. event dav cleanim1. and cost event ore' lO:OOAM MidniR.ht Laborer - seasonal Perform the necessarv tasks for set-up, event day cleaninR and post event prei: lO:OOAM Midnight Washroom Supervisor Oversee all event dav washroom attendants and ensure overall cleanliness of washroom~ l:OOPM Midnhlht Washroom Attendant 44 44 Preoare, monitor durine. event and clean washroom assi11.ned after event. l:OOPM Mldni11.ht Cleaninli! Laborer 50 50 Perform the necessa ry tasks for set-up, event day cleaning and post event prei: l:OOPM Midnight Club/Suite Supervisor Oversee all event day cleaning staff located throu'1hout the club and suite! l:OOPM Midnight Club Attendant 18 18 Preoare, monitor durinR. event and clean club concourses and washrooms after event l:OOPM Midniaht Suite Attendant Prepare, monitor durinR event and clean suites, suite hallways and suite washrooms after event. l :OOPM Midnight Command Center -Attendant Monitor, resoond and track all radio calls pertainin to club and suite cleanin" issues, 9:00AM 6:00PM Post Event Clean-up Supervisor 10 10 Suoervise labor staff as thev hand oick and sweep the seatine: bowl and concourses after the event 6:00PM 2:00AM Post Event Clean-up laborer 135 135 Hand pick all waste seoarate all olastic and sweep and seating bowl and concourse areas 6:00PM l:OOAM Trad es Coordinator Oversee all trades during event and ensure all trade issues are resotved. l:OOPM Midnight Caroenter Perform anv necessarv caroentrv tasks orior, durine. and after the event l:OOPM MidniR.ht Locksmith Perform any necessary locksmith tasks prior, durinR and after the eve nt. l:OOPM Midnight Plumber Perform anv necessary plumbing tasks prior, during and after the event. l:OOPM Midnight HVAC Mechanic Perform anv necessarv HVAC tasks orior, durin11. and after the event. l:OOPM Midniaht Electrician Perform any necessary electrical tasks prior, durinR and after the event. l:OOPM Midnight Elevator/Escalator Mechanic Perform any necessary elevator/escalator tasks prior, during and after the event. l :OOPM Midniaht IT T echnician Perform anv necessarv IT tasks orior, durine. and after the event. l:OOPM Mldnhi:ht Sound Technician Perform anv necessary tasks orior, durin2 and after the event with the stadium sound svstem l:OOPM Midn!Rht Phone/ENG Electrician Perform any necessary phone or ENG tasks prior, during and after the event LOO PM Midnight Suoervisor - low Voltaee Svstems Perform anv necessarv tasks orlor durin11 and after the event with the stadium low volta e svstems. LOO PM Midnight Video Control Ene.ineer Perform anv necessa rv Video Control enR.ineerinR tasks orior, durinR and after the event . l:OOPM MidniR.ht Video Board Technicians Perform any necessa ry tasks prior, durinR and after the event with the stadium video boards l:OOPM Midnight Fire Protection System Technician Perform anv necessarv tasks orior, during and after the event with the stadium fi re orotection svstem l:OOPM Midnillht TOTALS: 308

Securltv 7 PM nme Ramp 41 - Sponsor Security Sponsor load in l:OOPM 10:30 PM Employee Gate Security 10 Monitor and check employees pre and po.st evenl S:OOPM 10:30 PM Loading Dock Securitv Oversee essential distribution and monitor CCTV 5:00PM 10:30 PM RovinR. -lot-Exterior Patrol Security 36 Rovine:-lot-exterior oatrols pre and oost R.ame 3:00PM 10:30 PM Media level Security Security to watch Coaches and network 1V booth ~ 5:00 PM 10:30PM Suite level Securitv 2 Security officers cer suite 5:00 PM 10:30PM Command Cent er 12 Securitv and P.O.'s to cover Command and the CCT\t 5:00 PM 10:30 PM Life Safety Life Safety director and life safety personnel 4:00PM 10:30 PM Stadium P.O's 138 P.O.'s for the game S:OOPM 10:30 PM Stadium S.O.'s 100 S.O.'s for the 11.ame S:OO PM 10:30PM Post-e.ame Cleaning Security Security to monitor post game cleaners 12:00 AM 8:00AM TOTALS: 327

Medlul Command Center Command center 3:00 PM 10:30 PM First Aid station staff Fixed oositions in the 3 first aid rooms 3:00 PM 10:30 PM ParkinR lot staff Resoond to any medical issues in the lot 3:00 PM 10:30 PM Stadium staff 20 Medical response staff throughout the building 4:00 PM 10:30 PM Field staff Medical team assi2ned to the olavinR field 4:00PM 10:30PM TOTAlS: 35

U.... n Directors/Supervisors 18 Suoervisors staff throughout SF for the 1;iame 4:00 PM 10:30PM Gate staff 118 Staff assi11ned to all entry points for ticket scan nine 4:00 PM Service staff 124 Service staff throuRhout SF to helo patrom 4:00 PM 10:30 PM ADA staff Staff to assist for all ADA needs 4:00 PM 10:30PM Elevator Staff/ramo staff Staff assi ned to monitor elevators and ramos 4:00 PM 10:30 PM Command Center Staff assigned to the Command Center 4:00 PM 10:30 PM TOTALS: 276

FoodSe.rvke Kitchen - Culinary 110 Kitchen and culinary staff arrives S:OOAM MidniP.ht Warehouse 75 warehouse emolovees for 2ame dav distribution 6:00AM MldnlRht Supervisors 120 Check all stands and store rooms 7:00AM Midnight Concession workers 1000 Concession workers arrive and set their stands 8:00AM Midnight Seat vendors 300 Seat vendors start 9:00AM 10:30 PM Mana2ement -cash room 30 Mannement arrives as well as cash room to start the da'v 8:00AM MidniR.ht Suites and Catering staff 220 Suite attendants and ca t ering personnel prep their areas 7:00AM Midnight TOTALS: 1855

Parkin. Cas hiers/Attendants 75 Cashiers/Attendants l :OOPM 10:30 PM ParkinR securitv staff 20 ParkinR security l:OOPM 10:30 PM Early security staff Early security 12:00PM 10:30 PM Cleaning Labor staff 10 Cleanin" Labor l:OOPM 10:30 PM Post-game cleaners 30 Post game cleaners 11:00 PM 6:00AM TOTAlS: 139

©2 012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SO L DIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 40 3. PROPOSAL: C. EXPER IENCE

Event Operations: Non-Be ars Game Day Event - Club Level 1 Banquet for 1,200 Attendees 8 pm - 11 pm Number of Number of Title: persons Responsibi lity: Start time: End t ime : staff: per ti tl e : MANAGEMENT STAFF : Senior Event Manager Ev ent management 2:00PM Midnight TOTALS:

OPERATIONS STAFF: I I I I Laborer - full time I I Perform the necess;;iry tasks for set-up, event day cleaning and post event prep I 5:00 PM I 12:00AM Club Attendant I I Prepare, monitor durin1 event and cle<1n club concourses and washrooms after event. I 7:00PM I 12:00AM TOTA LS: I I I

Seantty P.O.'s P.O.'s assigned to the United Club for event S:OOPM 12:00AM S.O.'s 5.0.'s assigned to the United Club for event S:OOPM 12:00AM Ushers Ushers assigned to the United Club for event S:OOPM 12:00AM TOTALS: 16

C.terlna I I I I Kitchen I I Kitchen starts prep for event I l :OOPM 12:00 AM Catering staff I 20 20 I Catering staff starts for the event I 4:00PM I 12:00AM TOTALS: I 26 I

Parttlna I I I North Garage staff I Pay slations 7:00PM Mi dni ght TOTA LS: I

Event Operations: Non-Bears Game Day Event - Major Walk - Autism Speaks 10 am - 4 pm

Numbe r of Nu mber of Title: persons Re spo n s ibility : Start t im e : End time : s t aff: p er title: MANAGEMENT STAFF: General Mana er Oversee all aspects of event, stadium oarkl n11 and parklands 7:00AM 5:00PM Di rector of Event Services Oversee Security- Medical and Ushe ri ng 7:00AM 5:00PM Di rector of Sa les Assist oarticioants 7:00AM S:OOPM Director of Soonsorshlos Assist participants 7:00AM S:OOPM Di rector of Finance Assist oarticioants 7:00AM S:OOPM Di rector of Ooeratlons Oversee all stadium ooerations and t rades S:OOAM S:OOPM Senior Operations Manager Oversee all event day set-ups and stadium facility staff S:OOAM S:OO PM Senior Facilitv Ma naize r Assist oarticioants 7:00AM S:OOPM Senior Event Manaaer Assist participants 7:00AM S:OOPM Event Mana11:er Assist carticioants 7:00AM S:OOPM Event Coordinator Assist particlnants 7:00AM S:OOPM Finance Manager Assist partici pants 7:00AM S:OOPM A.ccountine Mana«er Assist oarticinants 7:004M S:OOPM Outdoor Event Mana11er Overall stadium representative for event S:OOAM 7:00PM OffkeAssistant Command Lead 7:00AM S:OOP M Head Groundskeeoer Oversee a ll field ooerations S:OOAM S:OOPM Assistant Groundskeeper Assist with oversiRht of a ll fi eld operatlons S:OOAM S:OOP M Mechanic Assist izrounds staff with fie ld ocerations S:OOAM S:OOPM Lead Labor Fo reman Oversee set-up, cleaning and post event turnover S:OOAM S:OOPM TOTA LS : 19

OPERATIONS STAFF: laborer - fu ll time Perform the necessary tasks for set-UP, event day cleaninR and post event crep 7:004M 4:30PM l aborer - seasonal Perform the necessary tasks for set-uo, event dav cleanimi: and post event prep 7:00AM 4:30PM Washroom Supervisor Oversee all event day washroom attendants and ensure overall cleanli ness of washrooms 7:00AM 4:30PM Washroom Attendant 18 18 Preoare, monitor durim1. event and clean washroom assigned aft er event. 7:00AM 4:30P M Clea ning Laborer 12 12 Perform t he necessarv tasks for set-up, event dav cleani ng and post event oreo 7:00AM 4:30PM Carpenter Perform anv necessary carpentry tasks pri or, d urin11: and after the event. 7:00AM 4:30PM Lo cksm ith Perform anv necessary locksmit h tasks orior, during and after the event. 7:00AM 4:30PM Plumber Perfo rm any necessary pfumQfng tasks prior, during and after the event 7:00AM 4:30PM Electrician Perform anv necessa rv electrical tasks crior, durl niz and after the event. 7:00AM 4:30PM IT Technician Perform anv necessarv IT tasks nrior, durina and after the event. 7:00AM 4 :30PM Sound Technician Perform any necessary tasks prior, during and after the event with the stadium sound svstem. 7:00AM 4:30PM Phone/ENG Electrician Perform anv necessarv ohone or ENG tasks orior durin 11: and after the event. 7:00AM 4 :30PM Video Control Enoineer Perform any necessary Video Control engineerinR tasks prior, during and after the event. 7:00AM 4 :30PM Video Board Technicians Perform any necessarv tasks prior, during and after the event with the stadi um video boards. 7:00A.M 4:30PM TOTALS: 59

Security Pre event set uo Securltv Staff to e:ua rd oromoters assets 7:30AM 2:30PM Registration Security 13 13 Staff to protect registratio n 7:30A.M 2:30PM Resource tent Securitv Staff to orotect merchant tents 7:30AM 2:30 PM Field tent securitv Staff to protect merchant tents 7:30AM 2:30 PM Stroller check in staff 12 12 Staff assigned to secure patrons strollers during the field ceremony 7:30 AM 2:30 PM FieldSecurltv 29 29 Staff asslened to secure oatrons durlne: the event 7:30AM 2:30PM Command Center staff Command center staff TOTALS: 70

Medico I Command Center staff Co mmand center staff 7:30A.M 2:30 PM Field staff Resoonse team station on the fie ld fo r any medical issues 7:30AM 2:30PM Gator on Walk route staff Res ponse team mobile on walking route for any medical issues 7:30AM 2:30 PM SF north end staff Resoonse team station on lhe north end of SF for anv medical issues 7:30AM 2:30PM TOTALS '

Food servke I I I Concession stand workers 60 60 Workers start to open concession stands and oortables for t he event 8:00AM 4:00 PM TOTALS: 60

Cashiers/attendants 30 30 Cashiers/attendants 6:00AM 4:00 PM Parkina. securitv 10 10 Parkinfl securitv 6:00AM 4:00 PM Cleaning Labor Cleaning labor 4:00PM 8:00 PM TOTALS: 45

PROPOSA L FOR MANAGEMEN T AND OPERATION OF SPORTS FACI LI T IES: SO L DIER FIELD COM PL EX, ~ 20 1 2 MCFETR IDGE SPO RT S CEN TE R, AND THE BASEBALL STAD IUM AT DEVON A ND KEDZIE DETAILS OF SMG' S EXPERIENCE AT SOLDIER FIELD, CHICAGO, IL: RE vEN uE AND OPERATING EXPENSES 3. PROPOSAL: C. EXPERIENCE 41

3.C.2.d (I) AND (II) REVENUE AND OPERATING EXPENSES DETAIL

(I) MONTHLY AND ANNUAL REPORTS SMC has attached monthly and annual financial reports for Soldier Field for the past five years (Exhibit A). These reports follow SM G's internal policies and guidelines as well as the industry's best practices and required reporting Net Operating Income Comparison - 2003 to 2012 for Soldier Field Complex. ~ $2.5

Currently, reporting for Soldier Field, Mcfetridge Sports :ii $2.0 I,;;;;;;;;;;;;;;===::::::::::::;;;;;-- Center and the Baseball Stadium at Devon and Kedzie is $2.) million - Average Annual NOi returned to CPD since 2003 independent. Once these facilities are united under one management agreement, SMC will incorporate Soldier $1.0 ------r;

Field reporting formats for the other facilities, along with $0.5 a consolidated report. The attached reports are an example of the focused 2003 approach SMC takes towards facility management. $22.5 million - NOi returned to Below is a chart depicting the growth in Adjusted Gross CPD since 2003 Income for Soldier Field under SMG's management.

Adjusted Gross Income Comparison - 2003 to 2013

$14.0 , ~-----~------~----

$io.o AVERAGE ANNUAL AGI Of $10.5 MILLION SINCE 2003 $8.0

$4.0

$2.0

$- 2003 2012

©2012 PRO POSAL FOR M ANAGEMENT A ND OPERATI ON OF SPOR TS FAC ILI TI ES: SOLD IER FIELD COM PLEX, MCFE T Rl lJG E SPORTS CE NTER . AND T HE BASEBA LL STAIJ llJM AT IJEVON AND KED7 1E 42 3. PROPOSAL: C. EXPER IENCE

('

(II) ITEMIZED REVENUE The following table is an itemized list for each revenue and expense line for a typical month at Soldier Field on our monthly and annual reports. The detailed monthly and annual reports for the past five years can be found in Exhibit A.

Financial Statement Description by Line Item

EVENT INCOME Explanation ofLlne Items Direct Event Income Rental Income Rental fee forthe use of the facility (license feel Service Revenue Billed event services not covered in license agreement Service Expenses Expenses directlv related to producing the events Total Direct Event Income Net direct income (Rental +Billed minus exoenses)

Ancillary Income F & B Concessions General concessions in stadium bowl F & B Catering Catering I Special ordering sales [club/suites) Novelty Sales Stadium cut on artist sales of Tee shirts, hats, CDs, etc. Parkin!! Special event Parkin!! specific to the event Telephone Lease of Phone /internet/wireless lines in build in!! for events Eauioment Rental Lease of CPD eauipmcnt ta promoter [e.g., generator) for events Total Ancillary Income

Other Event Income Luxurv Box Ticket Sales Suite sales from ROFR suite holders Advertisinl! Income Soonsorshio sales specific to the event Facility Fees Ticketing fee charged to promoter Total Other Event Income Total Event Income Sum of event related income streams

OTHER OPERATING INCOME Non-Event Parkin!! Dailv oarkinl! sales for the Advertising Sponsorship sales to promote at the facility Ticket Rebates Ticketmaster rebate on sales Other Income Tour Program, Telecom, Commissions, and Interest Total Other Operating Income ADIUSTED GROSS INCOME Sum of Direct, Ancillarv, and Other 0Peratinl! Income

INDIRECT EXPENSES Salaries & Wages All payroll for staff and subcontractors non-event Payroll Taxes & Benefits All payroll related taxes and healthcare non-event Net Salaries and Benefits Total payroll & benefits Contracted Services Citv and lel!al services not part of routine R&M General and Administrative Software, Pavroll orocessinl!, office suoolies, credit card Ooeratinl! Landscaping, trash removal, exterminatinl!, eauioment Reoairs & Maintenance Maintenance agreements, systems, and routine repairs Operational Supplies Janitorial, electrical, HVAC, plumbing, carpentry Insurance Non-healthcare related [e.g., l!eneral liabilitvl Utilities Telecom, water, etc. Other Parking operations SMG Manal!ement Fees Base manal!ement fee TOTAL INDIRECT EXPENSES

NET INCOME (Loss) Adiusted Gross Income less Indirect Exoenses

PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDI ER FIELD COMPLEX, © 2012 MCFETRI DG E SPORTS CENTER. AND TH E BA SEBAL L STA DIUM AT DEVON AND KED Z IE DETAILS OF SMG 'S EXPERIENCE AT SOLDIER FIELD, CHICAGO, IL: ADVERT Is I NG, MARKETING, AND BOOKING 3. PROPOSAL: C. EXPERIENCE 43

3.C.2.e ~ '- ~ u : :

ADVERTISING, MARKETING, Over the past S years under SMG Manaqement, AND BOOKING EVENTS Soldier Field and the CPD achieved: Attendance Growth* 70,000 INTRODUCTION Number of Events 1450

Ten years ago, the Chicago Park District set a goal • non-major events only with the SMG team to bring even more spectacular (for complete breakdown of events, see page xx) events and revenue to Soldier Field. Since then we have continued to exceed all expectations year after year. Our full-time marketing and event team know there are > We have initiated a new wedding and bar mizvah endless opportunities for revenue generation and every business. day we aggressively pursue and create all varieties of new events. We have continued to book a diversity of events, > We have afforded thousands of fans the chance to grow attendance, and generate revenue through exciting visit and learn about Soldier Field through our tour and innovative concepts. program. > We have offered hundreds of thousands of > SMG has booked and hosted hundreds of high-end Chicagoans the chance to enjoy Soldier Field, without events in the United Club. attending big-ticket events, by developing all outdoor > We have capitalized on the amazing space and parkland and parking lot spaces into flourishing, year­ turned it into the premier event venue in the City round event venues. of Chicago, on par with the Art Institute, the Field Museum, the and Navy Pier.

Non-Bears Events Historical Attendance - 2008 to 2012

400,000 21% (70,000) - ATTENDEE INCREASE SINCE 2008 375,000 -r---.....______, _ _ _

2010 2011

© 201 2 PROPOSAL FOR MANAGEM ENT AND OPERAT ION OF SPORTS FACILITIES: SOL DIER FIELD COMPL EX, MCFETRIDGE SPO RTS CE NTER. AND TH E B AS EBALL STAD IUM AT DEVON AND KED7 1F 44 3. PROPOSAL: C. EXPERIENCE

(

MAJOR CONCERTS AT • .~ ! SOLDIER FIELD Soldier Field has qenerated $7.2 Million in profit SMG brings the biggest touring acts in the world to in live entertainment revenue alone Soldier Field. With great pride, we have continued our for the Chicaqo Park District of bringing major concerts to Soldier over the last five years. Field which has netted $7.2 million in profit for the Chicago Park District over the last five years. We accomplished this feat by maintaining a customer­ focused, value-driven approach for the promoters, the our agreement while generating $1,500,000 in revenue artists and the fans. to the Park District. We are excited to welcome back for another undoubtedly successful concert in 2013. We brought the highest-grossing tour ever to Soldier In Field when we secured the spectacular 360 World addition to U2, , and BonJovi, in the Tour concert for two nights in 2009. Soldier Field last five years we secured iconic rock band The Eagles - was the launching point for the world-tour, shattering who had not toured together in years - to play a thrilling attendance and event revenues for renovated Soldier concert at Soldier Field with opening act the Dixie Field, bringing in 140,000 patrons for the shows and Chicks and . The concert was a memorable $2,000,000 in revenue to the Park District. show for the fans and left the artists and promoter very satisfied with the high sales gross, resulting in $650,000 in ! · Our customer-driven focus for the U2 promoters and revenue generated to the Chicago Park District. fans alike paid off again when in July of 2011, U2 While mainstream music has been a key part of our selected Soldier Field for a return trip and garnered another $l,OOO,OOO to the Chicago Park District. This business plan, our staff continuously seeks out new and same customer-focused approach was a key factor in cutting-edge opportunities in music and entertainment. We brought in alternative rock fest Bamboozle landing two other industry giants for multiple return engagements to Solider Field - Kenny Chesney and Bon Roadshow in 2010 targeting the youth market. Also in 2010, we worked with C3 and React Presents to bring Jovi. Deadmau5 and other electronic dance music artists to Soldier Field has become a second home for country Soldier Field for a parkland concert. Building on that music star Kenny Chesney and his A-list of stars like successful engagement and capitalizing on the industry Keith Urban, , , Grace trend toward festivals, we partnered with React Presents Potter, , and Tim McGraw. Our ingenuity to expand the concept into the 2012 Spring Awakening with this all-day concert event has driven some of the - a two-day, multi-stage event featuring highest per caps in the industry, bringing in between Grammy-winning artists like Skrillex, Diplo, Moby, and $500,000 to $750,000 per show in income to the Park Afrojack - and netted more than $200,000 in its first District. year. In 2013, SMG has secured the Spring Awakening Rock n Roll super group Bon Jovi returns to Soldier Festival. Field every tour in large part because we tailor The Messina Group has committed to bringing Taylor comprehensive packages that incentivize the promoter, Swift to Soldier Field in 2013. With the already SOLD support the artist, and create a fan-friendly atmosphere. OUT show and BonJovi, 2013 is shaping Bon Jovi has garnered multi-date shows over the term of up to be a huge year for Soldier Field.

PR OPOSA L FOR MANAG EMENT AND OPERATION OF SPORTS FACILITIES: SO LD IER FI EL D COMPLEX, .) >2012 MCFETRI DGE SPORTS CENTER. AND T H E BASEBA L L STA DIUM AT DEVON AND KED71E 3. PROPOSAL: C. EXPERIENCE 45

. . • r I : . - _I - ~ - ~· - . SMG Committed Events for 2013 - Hockey City Classic -Sprinq Awakeninq Festival - Bon Jovi -Super Trucks Stadium Show - Gold Cup Soccer Final Match - Taylor Swift - University of vs University of Washinqton Football Game

'' )201 2 PROPOSAL FOR MANAGEME NT AN D OPERATION or SPORTS FACI LI T IES : SO L DIER FI ELD COMPLEX. MCFETR IDGE SPOR T S CENTE R, AND THE BASEBAL L STADIUM AT DEVON AND KEDZ IE 46 3. PROPOSAL: C. EXPERIENCE

SPORTING EVENTS

SMG HOSTS NOTRE DAME FOOTBALL One of SM G's greatest collegiate achievements is the relationship we formed with officials at the . Chicago is home to legions of Fighting Irish fans and, recognizing and capitalizing on this market, SMG began discussions years ago with Notre D ame administrators to attract them to Soldier Field. After many negotiations, we were thrilled to host the University of Notre Dame vs. University of Miami in the Shamrock Series football game on October 6th, 2012. We worked with Notre Dame's alumni organizations "All of us ... are so grateful for the to host large, pre-game luncheons on the Great Lawn cooperation, spirit and friendship you brought and North Festival Area. Our event staff also assisted to everything we asked of you, and we could in transforming the first floor of the United Club and not be more pleased with the end result ... Skyline Suite for the Notre Dame President's receptions. It was a privilege to partner with all of you In addition we implemented a spectacularly dramatic and we 1ook forward to our February hockey fireworks display to end the game. game at your facility. In addition ... I will he an enthusiastic advocate to have another .' • • .:. Notre Dame Football's Notre Dame football game in Chicago at Home Away From Home Soldier Field." M ike Danch, University ofNotre Dame at Soldier Field netted over Associate Athletic Director. $1.2 million dollars for the Chicaqo Park District.

PROPOSAL f OR MANAGE MENT AN D OPERATION O f SPORT S fAC ILITIE S: SOLDIER f lELD CO MPL EX, ©201 2 MCfETRIDGE SP ORTS CENTER, AND THE BASEBA LL STADI U M AT DEVO N AND KEDZ IE 3. PROPOSAL: C. EXPERIENCE 47

COLLEGIATE HOCKEY AND PUBLIC :..: I : ,_ I I I I : SKATING TO SOLDIER FIELD Over the last 10 years, SMG has brouqht In February 2013 we will transform the playing field over 34 international soccer matches into a hockey rink and host a weekend-long collegiate and over 38 MLS matches to Soldier hockey double header featuring famed collegiate rivalries Field - includinq a sold out match with Minnesota vs. Wisconsin and Notre Dame vs. Miami Manchester United - attractinq fans from of Ohio. Again, in an effort to maximize the use of all over the world. Soldier Field by all Chicagoans, Soldier Field will host the general public to open skates and concessions in the weeks prior to the tournament.

INTERNATIONAL SOCCER MATCHES SM G has successfully promoted Soldier Field as a premier venue for the most popular sport on the planet, international soccer. During the last ten years, Soldier Field has hosted the USA Men's and Women's Teams, Brazilian and Mexican National Teams, Real Madrid, Bayern Munich, AC , Pumas, Cruz Azul, , Romania, Colombia, Honduras, Poland, Bosnia, Peru, and Chivas. Perhaps our greatest achievement to date was in bringing the most popular sports team in the world, Manchester United, to play against the Chicago Fire at Soldier Field. The sold- out match attracted fans from all over the world and produced a tremendous impact on tourism in Chicago.

COLLEGIATE FOOTBALL GAMES In a tremendously successful partnership, SMG has promoted Soldier Field as Northern Illinois University's home away from home. In 2007, we hosted NIU vs. University oflowa, and because of the game's great success, NIU returned to play the University of Wisconsin in 2011 and University oflowa, again, in 2012. This tradition will continue with another NIU game at Soldier Field in 2016. ln 2013 Soldier Field will host the University of Illinois versus the University of Washington football game. Soldier Field has been proud to host the Chicago Football Classic. This annual event features two HBCU (Historically Black Colleges and Universities) football teams from around the country. The event is more than a game as SMG has worked with the promoters to establish a full day of community activities.

© 2012 P ROP OSA L FO R M AN AGE M ENT AND O P ERAT IO N O F SPO RTS FACI L ITIES: SOLD IER F IELD COM PL EX. M CFET RIDGE SPORT S CEN TER, AN D THE B AS EB A LL STAD IUM AT DEVON AND K EDZIE 48 3. PROPOSAL: C. EXPERIENCE

( THE CHICAGO BEARS For the benefit of the City of Chicago and its passionate • • NFL fans, SMC enjoys working closely with Soldier SMG has hosted 9 Super Bowls over the Field's most famous tenant, the Chicago Bears. We years in addition to thousands of NFL take pride in how efficiently it handles the fixed fee requ/ar, pre- and post-season qames. generated by Bears games. By handling the Bears game operations in a highly cost-efficient manner, we have turned Bears games into profitable operations for the Chicago Park District. At SMC, we consider this one of our greatest successes at Soldier Field. In addition to our tremendous relationship with the Chicago Bears, we have a unique portfolio of serving three NFL teams at facilities around the country and, as a result, SMC has a deep knowledge and understanding of NFL Best Practices & Expectations. With all of this experience, it is safe to say that we know the NFL better than any other private management company out there. Our General Managers and staff regularly support the NFL at events not only at SMC managed facilities, but also at other NFL stadiums across the country. Our strong relationship with the NFL is why our staff members are relied on year after year to assist with the key, behind-the-scenes operations for every Super Bowl.

PROPOSAL FOR MA N AGEMENT AN D OPERAT ION OF SPORT S FACI LITI ES: SO L DIER FI EL D COM PL EX. © 2012 MCFE TR I DG E SPORTS CENTER, AN D TH E BAS EBA LL STADIU M AT DEVON AN D KED Z IE 3. PROPOSAL: C. EX PER IENCE 49

SMG SALUTES THE MILITARY

HONOR TO THE SOLDIER AND SAILOR EVERYWHERE WHO BRAVELY BEARS HIS COUNTRY'S CAUSE. ··- • I

Every day we keep Soldier Field's dedication to the men and women of the armed services in the forefront of our minds. Throughout the year at Soldier Field we publicly and privately honor members of the military through countless ceremonies, memorial celebrations and tours. The SMG team is extremely proud to work at the stadium dedicated to the Men and Women of the Armed Services and we take the responsibility that comes with this privilege seriously. We have been honored to join the Chicago Park District and the City of Chicago in hosting these brave and selfless individuals to many prestigious tributes and celebrations at Soldier Field.

> SMG secured the Congressional Medal of Honor Society Convention for Soldier Field and we were personally humbled to host 43 of the Medal of Honor recipients to a reunion at the stadium.

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> SMG was also honored to work with the Chicago Park District and World Sport Chicago, as well as the U.S. Paralympics and the Department of Veterans Affairs, to host the Valor Games for disabled veterans at Soldier Field for the past two years. Associated with the games is a Veteran's Career Hiring Expo, open to all veterans and active duty service members, which bring government service agencies and major companies to promote job opportunities to veterans. > SMG helps celebrate annual Veterans Day ceremonies at the building's various memorials. We take great pride in preparing these memorials and keep them meticulously maintained throughout the year. > SMG also works closely with the Illinois Governor's Office to host the annual American Gold Star Mothers ceremony. > We also host Navy Selectees from the Naval Base to a private tour and group photo on the field every August.

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UNIQUE EVENTS infused with intimate moments oflight-hearted sport and thoughtful reflections on Soldier Field's military We continue to bring firsts to Soldier Field including the memorials. Congressional Medal of Honor Convention, the NATO The SMG team met this challenge and exceeded the World Leaders Dinner, the Notre Dame vs. University of expectations of NATO and the White House. We Miami football game, Dinner for Two on the Fifty Yard received numerous compliments and expressions of Line, the Soldier Field 10 Mile, the Leo Burnett Annual gratitude from President Obama, his aides, and agents. Holiday Party, the Outdoor Cycling Series, and next United States Secret Service Special Agent Paul Meyer year's brand new outdoor ice rink, featuring Big Ten ice praised the SMG team for its professionalism in assisting hockey and public skating for all Chicagoans. in the complex security plan for the event and said that In addition to generating revenue for the Chicago Park "their attention to detail is unmatched by any other venue District, we expanded the impact of our marketing efforts that I have worked with in my career." to the City of Chicago. When SMG brought Notre Dame to Soldier Field, Notre Dame brought their entire campus to Chicago, for the weekend, booking hotels and restaurants and attending venues all around the city. By continuously attracting far-reaching, multicultural audiences to Soldier Field, we support job creation and the economic effects of tourism on the City of Chicago's businesses.

THE 2012 NATO SUMMIT WORLD LEADERS DINNER AT THE UNITED CLUB Competing for, winning, and hosting the 2012 NATO Summit World Leaders Dinner has been, to date, the pinnacle of SM G's success at Soldier Field. As we always do at SMG, we committed steadfast attention to every aspect of this prestigious event to create an exquisitely elegant, stately reception and banquet, carefully

© 2012 PR OPOSAL FOR MANAGEMENT AND OPERAT ION OF SPORTS FACILIT IES: SO LDIER FIE LD COM PLE X, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 52 3. PROPOSAL: C. EXPERIENCE

SMG AND LEO BURNETT'S DINNER FOR TWO ON THE FIFTY UNDERGROUND NIGHTCLUB, YARD-LINE NEW YORK STYLE SMG worked with a devoted Bears fan to make her Worldwide advertising agency Leo Burnett's 2011 husband's 37th birthday a dream come true. To the Annual Meeting and Holiday Party was another husband's delight, they were then escorted through the stunning example of SM G's creativity in utilizing Bears tunnel onto the field and onto the 50 yard-line every space at Soldier Field. We helped prepare the where a formally set table for two was waiting. We gave Club with theatre-style seating for 1,500 people and this very special Chicago couple an experience they will full audiovisual production. After the meeting, guests never forget. broke off for lunch on the second and third floors of the United Club, the Skyline Suite and the entire A-level of suites including the Press Box. After lunch, the Soldier Field staff helped direct guests to the east service tunnel for the after party. For this event, Leo Burnett desired a New York style nightclub atmosphere. The endlessly creative SMG team, working together with Leo Burnett, took a huge risk in selecting the stadium's raw parking garage as a canvas to be transformed into a swank, underground, clandestine discotheque. Leo Burnett Corporate Communications Specialist Karyn Schuler praised the SMG team for the entire event from start to finish and called the after party "the night club." We created this psychedelic, one-of-a-kind setting for 1,500 people by pushing the envelope and by daring to convert even the most unlikely space into a setting well beyond the customer's expectations.

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UNIQUE AREAS UTILIZED

> We used the Ring Road surrounding the stadium to help Dodge display more than 280 cars, creating a completely unique visual advertisement for their Dodge Dart vehicles. (above-right) > When Lifesource's annual youth football clinic outgrew the many spaces they already use at Soldier Field, SM G added the replica football field in the Bears Den to their event for use as another punt, pass, and kick skills-competition area. > For Georgetown's annual fundraising event, we assisted them in tenting and heating the colonnades so the space could be used for the first time in cold weather. > When all other hospitality areas sold out for the Northern Illinois University vs. University of Wisconsin football game, SM G converted the southernmost parkland area adjacent to the lake into a scenic new tailgate area for the University of Wisconsin.

1'> 2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORT S FACILITIES: SOLDIER FIE LD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STAD IUM AT DEVON A NO KEDZIE 54 3. PROPOSAL: C. EXPER IENCE

COMMUNITY AND FATHER'S DAY BRUNCH FAMILY EVENTS For the past five years, we have hosted thousands of fathers to a well-deserved Father's Day Brunch. The most The Soldier Field Complex was designed to host not exciting part of the event is the fathers' kicking only sporting events, but a variety of special events for competition. the people of Chicago. SMG believes in this goal and has created and developed many unique community and family events since the stadium re-opened in 2003. These events offer the citizens of Chicago a chance to visit the stadium free of charge or at discounted rate. During the past five years alone we have hosted hundreds of thousands of people from the Chicagoland area and plan on many future events geared towards the community and family.

EGG-STRAVAGANZA SMG developed and created the highly successful annual Egg-Stravaganza in 2004. The event is free to the public and attracts approximately 4,000 children and families OPENING CEREMONY for a morning of fun activities including brunch with the Easter Bunny, arts and crafts, and live participation in the SMG is proud to host the Special Olympics Opening Disney radio show. Ceremony every May. We work closely with the Chicago Park District on this incredibly moving event. More than 3,000 athletes from around the city participate in the ceremonies and enjoy the thrill of parading across the field to kick off their annual Special Olympics Games.

44 '" ANNUAL 2012 SPECIAL Ol YMPtCS CHICAGO BREAKFAST WITH SANTA SMG annually hosts Soldier Field's Breakfast with Santa in the United Club.

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SOLDIER FIELD 10 MILE - • .~ .:. SMG hosts Fleet Feet Sports and Nike on Memorial SMG has qenerated over $500,000 from Day weekend co-sponsors for the annual Soldier Field the Tour Proqram and currently conducts 10 Mile race. More than 17,000 runners enjoy the more than 250 tours a year. beautiful Soldier Field campus and the thrill of finishing the race on the 50 yard line. revenue for the three-month period. Based on the success of the Soldier Field Tour Program, we are adding three other themed tours. The first will be a sports-themed tour tailored to the sports fan. SMG is also adding a historical, educational based tour. This tour will highlight the history of the stadium and all of the military dedications and memorials at Soldier Field. Our marketing staff is also developing seasonal TOURS OF SOLDIER FIELD STADIUM holiday tours. Our Haunted House Tour leading up to Halloween will give children of all ages the opportunity We are always creating new ways to grow the Soldier to experience Soldier Field in a different fashion. Field Tour Program. SMG ran a special on tours during the Auto Show at McCormick Place and generated All of our themed tours will allow us to reach new thousands of dollars of revenue in one week. Most demographics, increase the number of visitors to Soldier recently, we partnered with Groupon to offer a special Field, and increase the amount of revenue per year. on the Soldier Field Tour. More than 1,100 Groupons were purchased, generating just under $10,000 in extra

10-Mile Run Revenue - 2008 to 2012

$300,000

$250,000

$200,000

$150,000

$100,000

$50,000

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HOSPITALITY EVENTS

SPECIAL EVENTS ON THE FIELD During the past five years SMG has capitalized on making events on the field a "WOW" experience for our clients. Soldier Field has worked very closely with the Roger Staubach Foundation on its charity flag football game, featuring Roger Staubach himself, on the field. Through the years, we have continually created new ways to enhance this popular occasion, which has grown to more than 600 guests.

COMMON THREADS CHARITABLE ORGANIZATION For three years in a row we have been proud to host Common Threads, one of Chicago's most sought-after charitable events, at Soldier Field. The event benefits multiple Chicagoland charities and consists of 65 of ( . Chicago's top chefs cooking their specialties. The high end event draws more than 700 people and is one of the city's most prestigious charity events.

BUTKUS FIGHT NIGHT BOXING The foundation, which works to educate today's young athletes about the dangers of steroid use, hosts its high­ THE UNITED CLUB profile fundraising event once a year. We are proud to have hosted this distinguished, 700-person event for two SM G hosted hundreds of corporate, public and private years in a row. SMG and the foundation events in the United Club area since the renovation of brought this night to life by transforming the United Soldier Field in 2003. We have worked diligently to Club into an impressive boxing venue. creatively utilize all of the unique aspects and features of the United Club to host a wide variety of local and national organizations in this incredible space.

PRO POS AL FOR MAN AG EMENT ANO OPER ATION O f SPORT S FACI LIT IES: SOLDIER FIE L D CO MPL EX.

CHARITABLE EVENTS IN THE > DePaul University (2008) UNITED CLUB > Harvard University (2008) We are proud to have so many repeat clients, including > Holy Trinity H igh School (2012) two long-standing relationships with Advocate Health > (2011) Care and the American Diabetes Association. More than > Leed Emerald Gala (2010, 2011) 1,100 physicians, key leaders, donors, supporters and > Loyola (2008) friends helped raise $1.5 million at the Salute 2012 gala at Soldier Field. Care to Cure is an annual fundraiser that > Morgan Park Academy (2008) benefits ADA research, programs, and advocacy with a > Near North Montessori (2010) special opportunity for guests to support ADA summer > Northwest Community Hospital (2010) camp for children with diabetes. > (2007, 2008, 2008, 2012) We are proud of our professional relationship with so > Ronald McDonald House Charities (2011) many charitable organizations that return year after > Rush Copley Hospital Gala (2007) year to Soldier Field whom also refer other groups to us. Some of the high-profile galas and fundraisers we've > Rush University Medical Center (2008) hosted in the United Club include: > SGA - Youth (2012)

> Advocate Gala (2007, 2008, 2010, 2012) > Sinai Institute Hospital (2008, 2009) > Alexian Brothers (2011) > St. Agnes (2009) > American Diabetes Association (2008, 2009, 2010, > St. Coletta's Hospital (2009, 2010) 2011, 2012) > St. Francis Hospital (2009) > Annual Bears Care Gala (2007, 2008, 2009, 2010, > St.Jam es Hospital Gala (2007, 2008) 2011,2012) > Trinity University (2008) > Boys and Girls Club (2007) > UIC Center (2009, 2010) > By the Hand (2010) > UNCF Fundraiser (2008)

(i;) 201;2 PRO P OSAL FOR MA N AG EMEN T AND OPERATION O F SPORTS FAC ILIT IES: SOLD IER FIELD COMP L EX, MCFETR IDGE SPOR T S CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 58 3. PROPOSAL: C. EXPER IENCE

BIKRAM YOGA TO SOLDIER FIELD SM G's sales and marketing staff is constantly researching pop-culture trends in order to bring new event opportunities to Soldier Field. In that vein, we hosted Bikram Choudhury, to create a seminar for Chicago's yoga enthusiasts.

photos are great examples of two Parkland events. SMG staff's attention to detail and vision for this growth is the reason Soldier Field's Parkland events are so successful. SMG creatively utilizes all of Soldier Field's beautiful parkland areas to produce a major revenue stream for the Chicago Park District. An event such as Autism Speaks began with 5,000 people and has grown to encompass the entire stadium with participant numbers more than 20,000 as a result of our willingness and creativity to develop new areas and ways for the event to grow. The Soldier Field 10 Mile race is a successful partnership BAR AND BAT MITZVAH BUSINESS AT with Fleet Feet Sports that began years ago. The first SOLDIER FIELD event started in 2003 with 1,500 runners and has grown Our staff has embraced the opportunity to host and to 17,000 runners with excitement for further growth. entertain Chicago's prominent Jewish community by We are in the process of securing another three-year making Soldier Field an exceptional venue for bar and extension on our contract with Fleet Feet. bat mitzvah celebrations. Increased attendance not only increases event rental revenue, but also increases concession and parking PARKLAND EVENTS revenue as well. The continued growth of these events At SMG, we realize that the Soldier Field Complex was is due to the hard work and dedication of the staff at built by taxpayers, and should be available for everyone Soldier Field. to visit and enjoy. Through intensive development of We envision the Parkland not only to be a successful our parkland event program, we afford hundreds of revenue stream but a park for the people. We have thousands of Chicagoland residents the opportunity to partnered with Chicago Sport and Social to host flag enjoy Soldier Field without coming to a major event. football and leagues and children have been able A majority of Soldier Field events have grown in to call the stadium their summer camp. participant attendance over the past five years. These Pride and persistence on our staff's behalf has given the

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Parkland area an outstanding reputation. Hard work, dedication and experience have increased revenue to the Chicago Park District and the Parkland events will continue to prosper under the management of SMG.

SMG ENSURES THAT ALL PERMITTING IS COMPLETED CORRECTLY Almost 40 event days are booked within the parklands and the exterior of Soldier Field annually. All of the events necessitate a Special Event Permit. Our staff has a thorough understanding of all Chicago Park District and City of Chicago rules and regulations and we know the details of Park District permitting, City permitting, tenting ordinance, street closure, fireworks, waste removal, recycling initiatives and hours for use.

EVENTS IN THE SOUTH PARKING LOT SMG uses all of the parking lots as lucrative revenue­ generating opportunities while also fostering events that provide an occasion for thousands of visitors to enjoy the parklands and campus. In particular, we promote the South Parking Lot area year-round for public and private events, corporate ride-and-drives, and other special outdoor occasions.

RIDE-AND-DRIVES Over the past five years, SMG has brought in many ride-and-drives, hosting many major auto companies including Jaguar, Toyota, Audi, Subaru, Range Rover, Nissan, Dodge, Mini Coupe, Acura, Honda, and Mercedes.

THE SOLDIER FIELD CYCLING SERIES We recognized the popularity of cycling and developed the stadium's South Lot into the perfect cycling race course. Soldier Field hosted the USA Cycling event, the Cycling Messenger World Championships Sanctioned developmental cycling series consisting of (CMWC), to the South Lot in 2012. three criterion style races.

CYCLING MESSENGER WORLD CHAMPIONSHIPS Soldier Field was proud to bring another cycli ng

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EVENTS IN THE SKYLINE SUITES AND EVENTS IN THE VISITOR'S LOCKER ROOM INDIVIDUAL SUITES Kids of all ages are excited to see the Visitor's Locker The Skyline Suite through our marketing efforts Room so our staff created a Visitor's Locker Room and creative new event solutions, has proved to be a Birthday Party campaign, one of many new campaigns spectacular event space. we initiated to highlight previously underutilized, smaller With our success in recognizing the demand for smaller areas within the stadium. event spaces, SMC also created new meeting areas in the SUITES AND CLUB SEATING press box, individual suites and Temple Gate Rooms. FOR MAJOR EVENTS During the past five years, SMG has created successful advertising, marketing, and social media campaigns for the 133 luxury suites at Soldier Field. We have succeeded in selling out these areas for many events, including concerts, college football games, and international soccer matches.

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EVENT ADVERTISING AND MARKETING CAMPAIGNS

Advertising and public relations is the key to marketing any event and ultimately in determining an event's success. SMG's full time staff has had substantial success in its marketing efforts due to its structuring of media partnerships, its creative use of resources and maximizing its existing relationships in Chicago. Through the use of media trade agreements, public relations, and digital marketing, SMG has been instrumental in our client's success no matter how large or small the event. All of which have proved to be vital in effecting the Chicago Park District's bottom line. Each of these mediums are used regularly to promote all of Soldier Field's special event rental spaces including the United Club, Skyline Suite, Visitor's Locker Room, the tour program, the parking lots, parklands, and even the garage spaces. We target tradeshow and convention promoters, professional and collegiate athletic teams, local and national corporations, national clubs and associations, special event and wedding planners, charitable organizations, school and park district groups, and the international community at large. We advertise Soldier Field's hospitality areas in local and national publications such as the Chicago Convention and Tourism Bureau Guide, Meeting Professional Guide, BizBash and Best Events and Cvent. Through our marketing efforts we've generated a thriving special events business in addition to our already busy major-event calendar. SMG stays on the cutting edge of technology to reach fans, patrons and consumers through popular digital platforms to promote activities, events and offers to increase ticket sales and "buzz" for our clients and Soldier Field as a whole. Our full time staff work with each promoter and event organizer to help develop their respective local marketing plans. Through our local partnerships with radio, print, TV and outdoor outlets, we are able to extend negotiated discounts or added value to their plans, ultimately being instrumental in their event's success. SMG views Soldier Field's role as a partner to all promoters, not simply a place to host their event.

© 201 2 PROPOSAL FOR MANAGEME NT AND OPER ATION OF SPORT S FAC ILIT IE S: SOLDIER FIELD CO MPLE X, MC F ETR I DGE SPORTS CENT ER, AN D T HE BASEBALL STADIUM AT DEVON AND KEDZIE 62 3. PROPOSAL: C. EXPER IENCE

SMG manages its social media presence daily with the primary goal to enhance Soldier Field's exposure and promotional reach all while keeping a positive "tone." In addition, through our partnership with Ticketmaster, we are able to utilize a valuable database of over 200,000 likely ticket buyers to promote all stadium activities and offers. Furthermore, these consumers can also be segmented down to buyers of particular events and CoofM u~·tnee tlolft m.e !IOt\.oric Hid ...... o.,m.ca.,, )'l'.ornttr ol ~111"4• '•tla Sl:.O.,.., A ~l'>d - Ke"'" lour tl>M. ind.Id" IM ,~Id, ~ Co..orty•rO, ()ouol\l)Oy St•~ .... Ctll'IC COfltOUl'H, ll>e Unottel (1.,b, (Mfl..... OH, demographic profiles. 5'.1-S..il:eel'>dViSl'l°"Loc ~ ukO(lll'l"I In keeping with technological offerings and outlets, SMG is currently building a Soldier Field app that will enhance patrons experience at the stadium and even away from it. With real-time information on parking lots and geo­ tracking inside the stadium, patrons will be able to make their preferred decisions about where to park, what to eat and where to meet a friend among a few of its offerings.

DIGITAL AND SOCIAL MEDIA

• ·Lt ~· 0 ¥ > Redesigned the Soldier Field website, www.SoldierField.net, which averages 102,000 page hits per month. > SMG generates revenue through free advertising on SMG SALES AND MARKETING STAFF and Facebook. Kate McGregor, Director of Sales and Marketing, > By expanding Soldier Field's social network to over aggressively pursues events for Soldier Field. Kate and 300,000 check-ins, we have demonstrated that free the talented SMG Sales and Marketing staff - Senior advertisements produce ticket-sales spikes. Event Manager Tracy Jetzer, Event Coordinator's > SMG actively grows its email database, which Laura Jasiak and Scott Rendell, and Outdoor Event currently has more than 200,000 local patrons. Manager Leslie Kish - are responsible for the booking, coordinating and management of all Club, Parkland and > Soldier Field APP is currently in development and will Lot events at Soldier Field. feature real-time info for users and generate additional revenue. > SMG is building proprietary software for its Soldier Field event team to assist with event booking and add to customer service.

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SMG ha s hosted numerous events at So ldier Field. Below is a table depicting the number of events over the last five years: Total Events Booked Annually 2008 2009 2010 2011 2012 JANUARY 5 5 1 8 9 FEBRUARY 3 1 5 2 1 MARCH 12 9 11 7 11 APRIL 22 13 10 16 12 MAY 51 28 23 32 30 JUNE 38 38 41 27 33 JULY 27 25 38 24 23 AUGUST 16 24 25 32 21 SEPTEMBER 23 34 26 14 32 OCTOBER 25 19 23 29 30 NOVEMBER 10 15 13 18 13 DECEMBER 12 11 8 11 13 TOTAL: 244 222 244 220 228

SMG has hosted a variety of events at So ldier Field including major concerts, international soccer matches, professional and collegiate football as well as numerous Club, South Lot, family and community events. Below is a table of the revenue generated for each event.

Concert CATEGORY NAME /TYPE OF EVENT DATE REVENUE CONCERT U2 Sept 12 & 13, 2009 $1,969,010 CONCERT BonJovi July 30 & 31, 2010 $1,544,091 CONCERT U2 July 5, 2011 $1,082,785 CONCERT Kenny Chesney June 21, 2008 $795,000 CONCERT Eagles/Urban/Dixie Chicks June 19, 2010 $648,730 CONCERT Chesney/McGraw July7, 2012 $579,646 CONCERT Kenny Chesney June 13, 2009 $481,191 CONCERT Spring Awakeing Music Festival June 16-17,2012 $123,133 CONCERT Deadmau5 July 2,2010 $35,776 CONCERT Bamboozle June 12, 2010 $25,000

© 201 2 PRO POSA L FOR MANAGEMENT AND OPERATI O N OF SPORTS FAC ILITIES : SOLDIER FI ELD COMPLE X, MCFETRIDGE SPOR TS CENTER, A NO THE BASEBA L L STAD IUM AT DEVON A NO KEDZIE 64 3. PROPOSAL: C. EX PER IENCE

Sports CATEGORY NAME /TYPE OF EVENT DATE REVENUE COLLEGE FOOTBALL Notre Dame v. Miami October 6, 2012 $1,340,000 COLLEGE FOOTBALL NIUv.lowa September 1, 2011 $934,107 COLLEGE FOOTBALL NIU v. Wisconsin September 17, 2011 $719,473 COLLEGE FOOTBALL Chicago Classic September 6, 2008 $250,350 COLLEGE FOOTBALL Chicago Classic September 26, 2009 $243,358 COLLEGE FOOTBALL Chicago Classic September 18, 2010 $203,592 COLLEGE FOOTBALL Chicago Classic September 3, 2011 $155,435 COLLEGE FOOTBALL Chicago Classic September 29, 2012 $152,175 H.S. FOOTBALL HS Kick-off Games August 25, 2012 $102,128 H.S. FOOTBALL HS Kick-off Games August 26, 2011 $75,441 H.S. FOOTBALL HS Kick-off Games August 29, 2010 $72,435 H.S. FOOTBALL HS Kick-off Games August 28, 2009 $65,785 H.S. FOOTBALL HS Kick-off Games August 30, 2008 $58,849 H.S. FOOTBALL Prep Bowl November 27, 2009 $7,500 H.S. FOOTBALL Prep Bowl November 28, 2008 $6,800 H.S. FOOTBALL Prep Bowl November26,2010 $6,300 H.S. FOOTBALL Prep Bowl November25,2011 $3,500 Chicago Machine August 8, 2009 $35,958 LACROSSE Chicago Machine May30,2009 $31,625 SOCCER USA v. Hunduras June 6, 2009 $615,133 SOCCER Mexico v. Senegal Mayl0,2010 $530,266 SOCCER USA v. Poland October 9, 2010 $511,817 SOCCER Gold Cup June 12, 2011 $508,878 SOCCER Fire v. Manchester United July 23, 2011 $493,276 SOCCER Mexico v. Bosnia May31,2012 $487,040 SOCCER Gold Cup July 23, 2009 $452,100 SOCCER Barcelona v. Chivas August 3, 2008 $444,000 SOCCER Mexico v. Peru June 8, 2008 $361,480

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Parkland CATEGORY NAME /TYPE OF EVENT DATE REVENUE PARKLAND "178' other walks, runs, fests Various $959,610 PARKLAND Nike Human Race Nike Human Race $98,886 PARKLAND Cure Autism May21,2011 $40,092 PARKLAND Education Rally June 10, 2008 $30,413 PARKLAND AVON June 6 & 7, 2009 $24,788 PARKLAND Colombian Festival July 13, 2008 $17,246 PARKLAND October 11 & 12, 2008 $12,097 PARKLAND Medal of Honor Ceremony August 3, 2009 $11,178 PARKLAND Ale Fest July 12, 2008 $10,164

Lot CATEGORY NAME /TYPE OF EVENT DATE REVENUE LOT EVENTS "lOl"other rides, trades, fests Various $443,833 LOT EVENTS Hot Import Nights July 11, 2009 $74,452 LOT EVENTS Messenger Olympics August4, 2012 $26,034 LOT EVENTS Audi-ride-n-drive April 24, 2009 $20,250 LOT EVENTS Market Festival May2,2009 $1,800

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Club CATEGORY NAME /TYPE OF EVENT DATE REVENUE CLUB EVENT "389" other wedings, corp, etc Various $2,413,486 CLUB EVENT Corporate May20,2012 $143,000 CLUB EVENT YPO April 16, 2011 $50,048 CLUB EVENT Leo Burnett December 9, 2011 $39,400 CLUB EVENT Staubach August 28, 2008 $28,880 CLUB EVENT Meade Electric June 14, 2008 $17,360 CLUB EVENT St. Francis Gala October 10, 2009 $17,171 CLUB EVENT Advocate Christ Gala May 5,2012 $12,131 CLUB EVENT Nike October 6, 2011 $11,197 CLUB EVENT Wilson Dinner for 2 June4,2009 $9,750 CLUB EVENT Dodge Dart June 27, 2012 $8,553 CLUB EVENT Morrison Wedding May30,2009 $6,908 CLUB EVENT Bar/Bat Mitzvahs December 12, 2009 $6,500 CLUB EVENT Extraordinary Events July 22, 2009 $6,083 CLUB EVENT Common Threads March 1, 2010 $5,660 CLUB EVENT St.James Gala October 24, 2008 $5,145 CLUB EVENT Latinos 4 Hire September 12, 2012 $5,124 CLUB EVENT Pella Windows March 18, 2010 $5,124

PROPOSAL FOR MANAG EMEN T AND OPERAT ION O F SPORTS FACI LIT IES: SO LDI ER FIELD COMP L EX, ©2012 MCF ET RI DG E SPORT S CENTER, AN D TH E BASEBAL L STA DIUM AT DEVON AND KEDZ IE DETAILS OF SMG'S EXPERIENCE AT SOLDIER FIELD, CHICAGO, IL: s PON so Rs HI p AND BUSINESS AGREEMENTS 3. PROPOSAL: C. EXPERIENCE 67

3.C.2.f I ... 1 !

SPONSORSHIP AND SMG has secured: BUSINESS AGREEMENTS - $6.4 million in sponsorship and INTRODUCTION business aqreements

SMG has excelled at seizing sponsorship and business - Wi-Fi contracts totalinq $3.4 partnership revenue for Soldier Field, in spite of the challenges presented by the Bears POA. Currently, SMG million in the next ten years has existing contracts in place totaling $6.4 million in cash and cost-deferring sponsorship, advertising, and - $200,000 in additional business agreements for the Chicago Park District. sponsorship revenue annually In addition, SMG has contributed to the creation of hundreds of jobs through these programs, promotions and advertising outlets. Through proper planning, as a Distributed Antenna System (DAS). In addition, creativity and fostering of relationships, SMG has SMG made it a priority to install a parallel system that also identified at least $200,000 in additional annual allows patrons to access Wi-Fi throughout the stadium. sponsorship for Soldier Field. Together, these systems position Soldier Field as the Luca Serra, Director of Sponsorship and Media model for entertainment venues around the world in the with SMG, is responsible for all PR, advertising, cellular and data universe. sponsorship, and business agreements for Soldier Field. The DAS was a $4 million dollar project paid for by Luca creatively utilizes the Soldier Field facility and the cellular carriers. In advancing this project, SMG surrounding parkland to generate unique revenue streams, accomplished several goals. We added substantial revenue working directly with businesses to create promotional to the Chicago Park District, added material value to opportunities and increase revenue and awareness for the stadium, and convenience for the stadium's patrons. Soldier Field. W e also restricted any build-outs to ensure cosmetic uniformity throughout the stadium. While the benefits Business Agreements: Cellular Partners to patrons and the CPD's bottom line are stand-out In keeping with the goal of maximizing revenue highlights, the most impressive part of this multi-million generation, SMG created a new opportunity to capture dollar infrastructure is that not one dollar was spent by substantial revenue from existing cellular carriers. the CPD or tax payers to add this comprehensive system. SMG solicited existing cellular carriers to build cellular The entire system build-out was executed and paid for infrastructure in the stadium in order to produce new fully by the cellular carriers. revenue streams for Soldier Field. The infrastructure also enhances the stadium's security, safety and crowd control THE CURRENT CELLULAR CARRIERS WITH measures. SM G's cellular and WiFi contracts total AGREEMENTS IN PLACE INCLUDE: $340,000 annually and will net the Chicago Park District 1. AT&T Wireless: A five-year lease renewal with over $3.4 million in the next 10 years. AT&T Wireless inJune of2011. AT&T pays SMG has led the way in NFL stadium's cellular and $7,500 per month for space to house cellular WiFi infrastructure over the past several years. Today the equipment within the stadium. carriers share a single, state-of-the-art, comprehensive 2. Sprint: The fourth year of a five-year renewal system with capacity for multiple carriers referred to term of a cellular lease agreement. They currently

© 2012 PROPO SA L FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SO LD IER FIELD COMPLEX, M CFETRIDGE SPORTS CENTE R, AND THE BASEBALL STADIUM AT DEVON AND KEDZ IE 68 3. PROPOSAL: C. EXPERIENCE

-·, ( . . pay $4,300 per month and they will be migrating They are the presenting sponsor of the stadium's to the DAS by the end of 2012 and their rent will Spring Egg-Stravaganza, for which they pay $15,000 increase to $7,500/month. in cash and $5,000 in candy, and are an official sponsor 3. Boingo/Concourse Communications: Entering of the Soldier Field 10 Mile race, for which they pay the third year of a five-year cellular and WiFi $15,000 in cash and $7,500 in food for fruit for all lease renewal agreement. After the fifth year, participants. there are five one-year extension options > Dr Pepper: Dr Pepper has a vending contract allowing remaining. Annually, Concourse pays 80% of them to sell its products through vending machines all negotiated leases with cellular carriers and in the parking facilities at Soldier Field, as well as all WiFi subscribers. They are responsible through the concessionaire, for all outdoor events. for all costs associated with installation and Annually, Dr Pepper pays $17 ,500, plus an established maintenance of the DAS and Wi-Fi systems. commission fee for various products offered at vending Monthly fees average approximately $12, 700. machines and concessions outside the stadium. This fee is typically around $25,000 annually. ANNUAL SPONSORSHIP AGREEMENTS > Tribune Media Group: This is the ninth year of Prior to reopening the stadium in 2003, SMG initiated Tribune Media Group's involvement with Soldier an asset development and management program to Field. As part of its annually negotiated trade identify promotional benefits and value to offer the agreement, SMG receives four pages ofTribune print corporate community. Since then, SMG's full time to promote events and rental space at Soldier Field. sponsorship staff has developed this into a comprehensive They have right of first refusal for renewal each year. sponsorship program that has three main benefits: it adds The amount of cost savings is $60,000 annually. revenue to the stadium's operating budget; it adds value > Verizon: Verizon Wireless has entered into an to the stadium's assets; and it offsets hard costs. Most agreement in which they build, maintain and activate importantly, this program provides corporate clients with a permanent display booth within the stadium for a valuable outlets to promote their products and services in three year period ending the last day of 2014. There the advantageous setting of Soldier Field. The following are two agreements in place that SMG implemented list represents SM G's current sponsorship agreements for totaling $55,000 per year. Soldier Field. SPONSORSHIP AGREEMENTS: INDIVIDUAL > Allied Waste: Allied Waste's agreement was extended EVENTS for three years in January 2010, with payment to the CPD of$35,000 per year. As important as annual sponsorship agreements are to the > City Beverage (Anheuser Busch): City Beverage stadium's bottom line, equally important are individual has a year-to-year business partnership with SMG event sponsorships. Our philosophy is centered around to brand and activate an outdoor beer garden during the premise that event organizers will return to Soldier major event days (non Bears games only). SMG Field for many years to come if our staff supports their developed the Bud Light Beer Garden in 2009 as efforts to make their events successful. a revenue-generating sponsorship that provides BUSINESS AGREEMENTS: ADVERTISING patrons an outdoor entertainment space. The annual OUTLETS sponsorship fee is $13,000 as well as an additional $15,000 in promotional support and interactive Over the past management term, SMG has proposed elements to enhance the atmosphere. new advertising outlets and has taken advantage of the > Dominick's (Safeway Corp): Dominick's has signed ones that were developed previously. What has developed yearly agreements with SMG for the past nine years. is a comprehensive offering of advertising outlets to

PRO POSA L FOR MANAGEMENT AND OPERATI ON OF SPOR TS FA CILITIES: SO LD IER FIELD CO MPLEX, ©2 D12 MCFETRIDGE SPORTS CENTER, A ND T HE BASE BALL STA DIUM AT DEVON AND KEDZIE 3. PROPOSAL: C. EXPER IENCE 69

event promoters and to the business community. We Patent Office to protect both the name and image of have developed "out-of-the-box" opportunities that have Soldier Field. In the past five years, SMG has brought brought otherwise unclaimed dollars to the bottom line. in over $260,000 in revenue by permitting corporations Below are examples of a few innovative revenue outlets and the entertainment industry to use Soldier Field for SMG has had success in selling to the marketplace. commercial purposes.

> Light Pole Advertising: In 2010 SMG proposed SMG manages all aspects of Soldier Field's intellectual to the Chicago Park District that there would be property and commercial rights. Responsibilities added value and sales opportunities if we displayed include overseeing the legal documenting and processes event advertising on the exterior ''Acorn" light poles to keep its status with the U.S. Patent Office current; surrounding the stadium on Museum Campus. Over negotiating all license agreements; contract development the past 18 months, we have had multiple event and execution with vendors and licensees; managing the organizers promote their events from the U2 concert implementation and creative execution to ensure positive to the two NIU college football games as well as use and depiction of the stadium and its marks. the Manchester United soccer game. Through this While many of the intellectual property rights program, SMG has netted over $80,000 in additional agreements are short-term, SMG has developed longer­ revenue. term contracts with vendors and corporate entities. > Colonnades Up-lighting: In 2011, SMG recognized Current agreements in place include: another opportunity to increase revenue and decrease > Zurich Insurance: Zurich has embarked on a local expenses by installing energy-saving LED up­ advertising campaign in which they will use the name lighting on the Colonnades on the East and West and image of the stadium to enhance their marketplace sides of the stadium. These low voltage lights are a reputation, highlighting their insurance coverage of the valuable asset for our LEED certification application, original construction of the stadium in the year 1919, and have resulted in an energy savings of $3,400 as well as the renovation in 2002. annually. > Boeing Company: Through a print advertising campaign, Boeing promotes its homage to the men and women of the armed services in associating itself with the largest war memorial in the Midwest, Soldier Field. > Dyson: Shortly after becoming LEED-EB certified with the USGBC, SMG partnered with Dyson to take an added step in bringing its greening initiatives to patrons at the stadium. This partnership added over $25,000 in assets to the stadium and saved over $25,000 in labor expenses for installation of Dyson hand-dryers. > Blakeway Photos: SMG has a license agreement that includes a base annual fee plus commissions for the right to promote and sell panoramic photos/posters of BUSINESS AGREEMENTS: INTELLECTUAL the stadium. PROPERTY AND COMMERCIAL RIGHTS > Iron Mountain Sports: This company has a license As suggested by SMG, the Chicago Park District gave agreement with SMG that allows them to sell canvas approval to trademark the stadium with the International wrapped frames of Soldier Field, as well as other NFL stadiums.

© 201 2 P ROPOSA L FO R MANAGEME NT AND OPERAT ION OF SPORTS FACI LI T IE S: SOLDIER FI EL D COMPLE X, MCFETRI DGE SPOR TS CE NTER, AN D THE BASEBALL STADIUM AT DEVON A ND K EDZIE 70 3. PROPOSAL: C. EX PER IENCE

> EA Sports: SMG has a standing agreement in place item rentals, including tables and chairs. with EA Sports to use the name and proper imagery of 3. Frost Chicago: SM G's current agreement with Frost the stadium in its Madden Football games. outlines that commission fees on all A/V equipment > Winning Streak: Winning Streak designs, markets rented by event promoters are either paid directly and sells NFL licensed banners and pennants of back in cash or in capital improvements. In addition, Soldier Field. Soldier Field receives a negotiated discount on all equipment rented by stadium management. 4. Sunbelt Rentals: SM G's agreement with this equipment rental company outlines that the stadium receive free maintenance and negotiated pricing for service on stadium equipment. 5. Ronsley Special Events: Ronsley specializes in creative event development and event decor. SM G receives a commission fee on all services contracted through this preferred vendor for Soldier Field events. In addition, Soldier Field receives a negotiated discount on all products and services contracted by stadium management. 6. The Meetinghouse Companies: Meetinghouse BUSINESS AGREEMENTS: PREFERRED Companies specializes in event production and ( . VENDORS logistics. SM G receives a commission fee on all Soldier Field has experienced great value in its Preferred services contracted through this preferred vendor for Vendor Program over the past nine years by contracting Soldier Field events. with companies that provide various services to the 7. AMoonJump4-U: SMG receives $5,000 in stadium and its clients such as special event equipment products/equipment during the year in return for rental, audio and video equipment and labor rental, decor preferred vendor status. consulting, signage production, etc. These agreements 8. Communications Direct: Free usage of have saved SMG over $300,000 in expenses and communication radios for management company brought in income of over $50,000 over the past 5 years. staff in turn for being the exclusive in house radio Preferred Vendor agreements currently in place include: system. In addition, the vendor is also responsible for 1. Hyatt Regency McCormick Place Hotel: Many maintaining and servicing the system. of the teams, event management and guests stay at 9. Ticketmaster: SMG has a nationally negotiated the Hyatt Regency McCormick for events hosted agreement with Ticketmaster in which it provides at Soldier Field. The contract provides reciprocal a per ticket rebate structure with every dollar going promotional exposure while also provides discounted back to the Chicago Park District for events held at rates and off-setting event costs to the stadium Soldier Field. Over the last five year of our current during the year. term as facility manager, SMG's rebate program as 2. Classic Party Rental: SMG receives a commission contribute over $1.8 million to Soldier Field's bottom fee on all items rented from Chicago Party Rental for line. The partnership with Ticketmaster is more than Soldier Field events, and a negotiated discount on all just rebates to the Park District. It is about staying

PROPOSA L FO R MANAG EMENT A N D OPERAT ION OF SPO RT S FACI LITIE S: SO L DIER FIELD CO MPLEX , © 2012 MCFETRI DGE SPO RT S CENTER, A N D TH E BAS EB ALL STA DIUM AT DEVON AN D KEDZIE 3. PROPOSAL: C. EXPERIENCE 71

at the forefront of the entertainment industry. It OUR APPROACH TO ADVERTISING SALES allows us to tap into the leading-edge technology and marketing tools to help us promote Soldier Field to a Corporate Partnership Valuation I Pricing & broader audience. TM provides us access to the latest Packaging technology tools and trends in marketing innovations SMG conducts a review of the facility and the operations to enhance the customer experience and image of of its tenants to identify and quantify all assets available Soldier Field - including targeted promotional for potential inclusion in corporate partnership campaigns, smart phone apps, venue alerts, or the packages. Each of the possible assets to be included truly innovative Interact Seat Map program. in a corporate partnership package is valued based on industry standards, valuation techniques and market conditions. Additional elements that influence the pricing of corporate partnerships include category exclusivity, audience interest and loyalty, ability to activate and amount of sponsor clutter. Assets to be valued include, but are not limited to, the following:

> On-site advertising > Broadcast exposure > Editorial media coverage > Publications > Collateral material > Promotional opportunities

SMG's dedicated sponsorship and marketing staff has vast experience in events ranging from sporting events such as the Super Bowl, to major music festivals such as Spring Awakening, to community events such as the AVON 3-Day Walk. SMG understands sponsorship and business partnerships are an essential component to the ultimate success of each event as well as the overall operating budget of Soldier Field. In every sponsorship opportunity, SMG seeks to maximize the mutual benefit to the Chicago Park District, the event promoter and the sponsor.

·~J Z O IZ PROPOSA L FOR MAN AGEMEN T A ND OPERATI ON OF SPORTS FACI LITI ES: SOLDIE R FIELD COMPLEX, MCFETRIDGE SPOR TS CENTER, A N D TH E BASEBALL STADIUM AT DEVON AND KEDZIE 72 3. PROPOSAL: C. EXPERIENCE

Below are the current SMG sponsorship and business agreements for Soldier Field. (

3.c.2.f(ii)

$35,000 .p] Q5,000

Includes title sponsorship of Beer Garden. Benefits 3 Years (up at end of $13,000 $15,000 $81,000 include signage, promotional value. 2012)

Official Print Media of CPD at Soldier Field with 1 Year $60,000 $60,000 promotional benefits.

Stadium partner with sponsorship benefits at 1 Year $32,500 $12.500 $45.000 Spring Egg-Stravaganza and SF 10 Mile.

Right to have vending rights in garages and sales rights in Soldier Field parkland for events. 7 Years (up at Apdl of $17,500 $122.500 Competitive brands allowed if part of an outside 2019) event renting parkland.

Rights to have permanent display within Soldier Field year round and to activate during major 3 Years $55,000 $165,000 events.

Nike; TMG; Marines; 21st Century; Phusion 2012 One time event $104,500 $15,000 $119,500 Projects; US99. sponsorship

AMJ Events, Classic Party Rental, Comm Direct, Dr Pepper, Frost Chicago, Hyatt, Meetinghouse 1 Year $35,000 $60,000 $95,000 Companies, Ronsley Events, Sunbelt.

Boeing; Zurich Insurance; Dyson; Blakeway Varies; typical agreement "$l4,600; doesn't reflect Photos; Iron Mountain Sports; Fathead; EA Sports; is base fee plus royalties royalties $46,000 $60,600 Winning Streak.

MTV-New Remote Productions; NFL Films; One time Location fees $29,000 $29,000 Comcast Xfinity; Mob Doctor TV; Dhoom 3.

Infrastructure of system $4,000,000

Lease includes space for equipment as well as RF 5 Years (beginninig June $90,000 $450,000 coverage in stadium on the DAS. 2011)

Lease includes space for equipment as well as RF 5 Years (beginninig May coverage in stadium. Rent will increase due to $52,800 $264,000 2009) migration on to DAS will occur in late 2012.

Lease includes rent for cellular carriers and WiFi system. Verizon, US Ceilular and Sprint on 5 Years (beginning May $152,760 $763,800 Concourse system. Verizon and Sprint migration 2010) to stadium DAS will occur in late 2012.

Includes signage promoting various major events For 2012 $53,475 $53,475 and commercial advertising. TOTAL $685,135 $208,500 I $6,413,875

PROPOSAL fOR MANAGEMENT AND OPERAT ION Of SPOR TS FAC ILI TI ES : SO LDIER FIE L D COMPLEX, ©20 12 MCFETR I DGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZ I E DETAILS OF SMG'S EXPER IENCE AT SOLDIER FIELD, CHICAGO, IL: FA c IL I TY MAINTENANCE AND CAPITAL IMPROVEMENTS 3. PROPOSAL: C. EXPERIENCE 73

3.C.2 .g • .~ .:. FACILITY MAINTENANCE SMG is the only facility AND CAPITAL manaqement company to have IMPROVEMENTS a dedicated and interactive Operations Website - OSCAR. SMG OPERATIONS

SMG is the only private management firm of public Best Practices are the first of four (4) core operations assembly facilities to provide a professional asset elements described here. management approach to day-to-day venue operations. SM G has achieved this by establishing policies and Summary of Areas of Focus for Policies and procedures specific, yet flexible, for each facility through Procedures: a dedicated corporate department. > Capital Plan SMG accounts are provide support through resources an > Emergency Procedures technology to meet their clearly defined expectations. A > Electrical Systems system of measuring compliance is then used to gauge > Environmental Initiatives results. The entire system is then reviewed to ensure > Fire/Life Safety continual improvement. > Hazardous Materials The SMG Operations discipline is based on the following core elements: > HVAC > Janitoria Identifying best methods, techniques and processes to ensure: > Maintenance Administration > Material Handling I Storage > Compliance > Plumbing > Efficiency > Rigging /Fall Arrest > Safety > Security > Optimal Performance > Sports Surfaces > Longevity of equipment > Technical Services > Communication and Resources focusing on achieving established, quantifiable goals > Vertical Transportation

> Professional development of staff

BEST PRACTICES SMG's Best Practices Program is the culmination of the hard work and efforts of many SM G operators combined with industry knowledge and information from easy-to-access industry information resources. SM G's vase experience is used to author these Best Practices which form the cornerstones of the operational excellence found throughout the SMG network.

© 2012 PR OP O SAL FOR MA N AGE ME NT A N D OPERATION OF SPO RTS FACI LITIE S: SOL DIER FIE LD CO MPL EX, MCF ETRI DGE SPO RTS CE NTER, AN D THE BAS EBALL STAD IU M AT DE VON AND KED Z IE 74 3. PROPOSAL: C. EXPERIENCE

OSCAR - OPERATIONS SUPPORT regional Operations personnel, compliance is trusted but THROUGH COMMUNICATIONS AND verified. RESOURCES SMG worked for several years with a leading software The platform we have developed to facilitate firm to develop SMG Maintenance, the only program of dissemination of our knowledge-base is our internal, its kind in our industry. proprietary OSCAR program (Operations Support SMG M aintenance offer the best real time preventative through Communication and Resources). This website maintenance and work order tacking program available. is designed to be constantly revised, modified and It is 100% customizable not only to the specialized adapted to meet the ever-changing needs of our venues. equipment in sports, entertainment and public assembly Using the wealth of knowledge and resources available facilities but also around the unpredictable schedule by only to SMG, OSCAR offers the industry's deepest base which these venues operate. of resource for venue operators. OSCAR disseminates Through the implementation of SMG Maintenance, clear guidelines for operations, delivers preferred goods SM G's preventive maintenance software, the operation and services to SM G venues and responds to the needs of the facility equipment and plant systems will continue of those venues. Communicating through OSCAR is the to be maintained at the highest standards. second core component of SM G's operations program. These guidelines address: Here all SMG produced Best Practice reside along with cut sheet, vendor provided product information, sample > Furniture, Fixtures, and Equipment templates and contracts that all provide direction to the > Life Safety Systems individual venues on how to enact these vital processes. > Building Features and Structural Systems Ask OSCAR - SMG's Interactive Education > Waste Disposal Component > HVAC/Refrigeration Systems O!iestions to "Ask OSCAR" are routed to a group of > General Maintenance SMG veterans in numerous locations and venue types, > Mechanical, Electrical, and Plumbing who post a response in line with SMG Best Practices. > Fire Protection Systems Responses are then posted and stored in an archive for future research. Archives are searchable by subject and keywords. Other area to be included: > Roof Inspections MEASUREMENT AND ACCOUNTABILITY > Elevators and Escalators

Facility Maintenance Through SMG Maintenance > Exterior Cleaning > Exit I Entrance Doors Measurement and accountability are intrinsic to SMG operating standards. Whether using technological tools > Fire Sprinkler such as SM G's proprietary computerized maintenance > Expansion Joints management program or physical venue audits by > Exterior Irrigation

PRO POSAL FO R MANAGEMENT AND OPER AT ION OF SPORT S FA CILI T IES: SOLDIE R FI ELD CO MPLE X. © 2012 MCFETRIDGE SPORTS CENT ER, A ND THE BASEBA LL STADIUM AT DEVON A ND KEDZIE 3.PROPOSAL:C.EXPER IENCE 75

Each department (electrical, plumbing, HVAC, etc.) is Through OSCAR, the Soldier Field staff also has access responsible for providing a summary of all preventative to preferred pricing, Master Service Agreements, monthly maintenance tasks completed within a monthly cycle. best practice tips for safety to sample RFP's and technical These summaries include both the complete and non­ specifications. All of this allows for the SMG team at completed task or work orders which are then complied Soldier Field to provide the most up to date maintenance into a Monthly Maintenance Report. Copies of the to the Chicago Park District and Soldier Field. report are distributed to the GM, Director of Operations SMG continues on a yearly basis to score extremely high and the appropriate representatives of the Park District. with each secret shopper report on building cleanliness and presentation. SMG does this at Soldier Field by (i) Identification of Individuals and having an MBE subcontractor, East Lake Management Subcontractors Responsible (ELM) working with the SMG staff to clean and SMG maintains facilities around the world at the maintain the facility at the highest levels. ELM supplies highest levels. It is SM G's mission to keep those facilities staff to assist with the prep, event staff and post event operating in an efficient, clean and patron-friendly clean-ups. East Lake, like all of our subcontractors, are manner. Michael Ortman, our Director of Operations, represented at the stadium during all major events. along with Senior Operations Manager Dennis Williams and Senior Facilities Manager Laura Andrasz work with SMG also works with World Office Cleaning to maintain a variety of subcontractors to maintain Soldier Field and the stadium club and suite levels. World Office supplies handle day-to-day operations. Nick Sanchez, Lead Labor all of the necessary staff to prepare, monitor during events Foreman, assists the management staff on a daily basis and clean after each event all of the club and suite spaces. and oversees all non-event and event-day labor. By partnering with both ELM and World Office, SMG is able to provide jobs to those looking for work as both The SM G staff at Soldier Field is supported by the subcontractors work with several staffing providers in the SMG Corporate Operations team and has access to the City of Chicago that work with the under employed. SMG Operations Website O.S.C.A.R., which stands for Operations Support through Communications And Resources. This website allows for SMG staff to reach out to all SMG facilities with questions and receives responses back from SMG facilities that may have held the same concert or event in their facility or dealt with the same operational task. It also provides the "Best Practices" for all SMG managed facilities that cover topics from maintenance, to safety, capital improvements, to technical services and utility management. OSCAR also provides access to FF&E information along with sample third party contracts, personnel information and sustainability.

PROPOSA L FO R M AN AG EMENT A ND OPERATIO N OF SPO RT S FA CILITI ES : SO L DIER FIEL D COMPLE X, M CFETRI DG E SPORTS CE NTE R, A N D THE BAS EB A LL STAD IUM AT DE VO N A ND KEDZIE 76 3. PROPOSAL: C. EXPERIENCE

The following list outlines the SMG subcontractors and > Advantage Mechanical Inc. (AMI): AMI supplies their roles on both event and non-event days. the HVAC staff needed on event days throughout the facility. AMI also provides the engineers needed to > DeMarsh Construction: Mark DeMarsh and his staff of carpenters are onsite for major events to assist maintain mechanical equipment at Soldier Field, its with all carpentry needs. Mark also oversees the entire parking lots and garages. trades' staff on a major event days and coordinates all > Midwest Interstate Electrical: On an event day, trade responses throughout the facility to insure all Midwest supplies the staff needed to operate needs are being met. televisions, phones, security cameras and other vital equipment, while also interacting with network TV > Taylor Electric Company I MBE: Taylor Electric supplies staff that ensures electrical maintenance is staff. They also work with video board firms and handle kept at the highest levels both inside and surrounding maintenance issues with the video control room and Soldier Field. cabling infrastructure throughout the stadium. > Zaker Technology Group: Supplies staff to monitor > Fujitec: Fujitec supplies the elevator I escalator mechanics on event day to monitor the elevator I and maintain data and WiFi systems throughout the escalator operations and adjust services in the stadium facility. to meet the client's needs. SMG has recently signed > Creative Soundz: Supply the staff needed to operate a Master Service Agreement with Fujitec. This the stadium's 1 million-watt sound system and all its agreement allows SMG Soldier Field to benefit from components. They also assist with on-field events, lower rates than what were previously negotiated. including singing. > JSR Plumbing I MBE: JSR Plumbing supplies the > Christy Webber Landscapes I WBE: Christy plumbers that are needed on major event and non­ Webber Landscape provides the staff needed on event days. The plumbers react to all plumbing related event days when snow removal becomes a factor. The issues throughout the facility and are onsite to resolve Christy Webber staff focuses on sidewalks, exterior issues. ramps and stairs surrounding the stadium and museum campus.

PROPOSAL FOR MANAGEMENT AND OPERAT ION Of SPORTS FACI LITIE S: SOLDIER f 1£LD COMPL EX, ·~ 2 D1 2 MCFETR IDGE SPORTS CENTER, AND THE BASEBA L L STADIUM AT DEVON AND KEDZ IE 3. PROPOSAL: C. EXPERIENCE 77

> Great Pines Door Company: Great Pines Door Park District and the Chicago Bears to review each supplies the locksmith needed on event days to project item by item and determine what projects will or maintain the stadium door locks and all mechanical will not be included in the upcoming capital program. door functions from ADA operators to simple door Items are listed in potential categories of Health & closures. Safety, Colonnades, Parkland & Garages, Ordinary > Superior Mechanical Systems: Monitors and and Other. Once a final program has been outlined and maintains the stadium and garage sprinkler systems. reviewed by the Chicago Park District representative, a Superior also provides the staff during non-events to final program is written up and photos are supplied for perform all necessary sprinkler tests. projects that the Illinois Sports Facility Authority (ISFA) can review for approval.

(ii) CIP Management Once ISFA has approved the capital plan, the stadium SMG works directly with the Chicago Park District Director of Operations with assistance from SMC and and its consultants to achieve an aesthetically pleasing DeMarsh Construction, develop the scope of services operationally efficient facility. SMG identifies concerns need for each individual project. and issues regarding the facility program and design/ SMC is the only facility management company to construction for each area of facility operations. During have a separate division devoted to the procurement the Capital Improvement development phase, SMG of non-food, non-affixed (loose) furniture, fixtures and works to ensure that the owner maximizes its response equipment (FF&E) for its facilities. SM G's FF&E to facility users and general needs from a functional/ division is able to provide a wide array of resources for operational standpoint. the specification and acquisition of Capital Improvement SMG develops the capital improvement list during each FF&E projects. operating year. Director of Operations Michael Ortman Once bids are prepared, contractors are brought in the does this by: bid on them. Once bids are received, the Director of > Tracking stadium events, maintenance and operating Operations works with the stadium staff and event procedures, noting areas for improvement schedule to get individual projects scheduled and done when event schedules permit. > Meets with SMG staff to review all similar observations and lists > Works with Chicago Bears to identify other needs > Uses these notes to create a General Capital List > Collaborates with DeMarsh Construction to develop project budgets > Sorts projects by category > Reviews entire list and budget with Bears and Park District staff > Final capital program is developed and delivered to Illinois Sports Facility Authority for review and approval Once a preliminary list is developed and budgetary numbers are determined, SMG meets with the Chicago

© 2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLD IER FIE LD COMPLEX, MCFETRIDGE SPOR TS CENT ER, AN D THE BASEBALL STA DIU M AT DEVON AN D KEDZIE 78 3. PROPOSAL: C. EXPERIENCE

The following charts represent the list of $6.8 million in Capital Improvement Projects at Soldier Field over the last five years. 2008 Capital Improvement List - Soldier Field Project Proiect Title· Summarv Descriotion· Proiect Value· Start Date· End Date·

Installed fiber, cooper and coax tie lines from stadium to Waldron garage to allow for Connect Waldron Deck to Stadium $25,552.28 3/1/08 9/21/08 connectivity of fire systems, phone systems and MAlV feeds.

Phase II of Ill - conversion of 7 North Garage Removed existing non-working/non-supported electric operators with traditional $45,500.00 3/1/08 9/5/08 Fire Doors pulley and weight counterbalance closures.

Phase II of Ill· Security camera installation. Installed security cameras in stadium freight elevators for 24 hour monitoring. $5,196.19 3/1/08 10/16/08

New entry gate boxes with 12 x12 x12 boxes Purchased of new entry gate boxes for NFL events that are needed to verify bag size $2,035.00 3/1/08 8/1/08 (SO units). regulated by NFL.

Annual - Expansion Joint replacement - Reviewed and repaired of all stadium expansion and caulk joints within stadium $69,041.75 3/1/08 7/28/08 stadium bowl. seating bowl and concourses.

Annual - Tremco non-slip floor replacement Repaired and replaced waterproofing coverings on stadium concourses throughout $28,224.00 3/1/08 8/1/08 on the upper south. stadium.

Yearly architectural and engineering review Yearly inspections to be performed by Weiss Janney Elsner (WJE) on 1924 concrete $44,251.60 3/1/08 2/12/09 of stadium. structures.

Annual - Restroom Fixture Upgrades. Replaced of existing suite toilets with power flush toilets. $5,700.00 3/1/08 8/1/08

Phase II of Ill - Replace all batteries for fire Program to replace batteries in stadium fire panels, equipment and telecom closets at $11,811.00 3/1/08 10/1/08 panels, battery back-up systems etc. end of useful life.

Phase II of Ill - Midco control of a ll North Install ation of controls to allow stadium staff and security to control elevators and $22,603.40 3/1/08 10/16/08 Garage elevators to security office. shut access down to specific floors during events.

Phase I of II - Installation of a security gate at Purchase and installation of NFL required K-12 rated crash gate at Ramp 41. $110,870.47 3/1/08 9/8/08 Ramp41.

Annual program to replace the 1924 stadium ext erior Benedictine stone fac;ade where Repair of stadium fa~ade. $21,560.00 3/1/08 11/30/08 needed.

Annual - Multi-year program to install Annual program to paint exposed thin wall conduit with paint to prolong the life of the $15, 750.00 3/1/08 2/15/09 protective coatings on exposed conduit. infrastructure in the stadium crawl spaces.

Phase I of IV - repair and powder coating of Annual program to have all stadium window grates repaired and powder coated to $50,438.22 3/1/08 11/15/08 window grills. prolong their life span.

Annual Tuck pointing of stadium exterior. Annua l program to tuck point the 1924 stadium exterior Benedictine stone fac;ade. $48,326.58 3/1/08 10/1/08

Annual Painting of Stadium Structural Steel. Annual program to paint structural steel sections of the stadium as larger projects. $27,140.00 3/1/08 10/30/08

Annual upgrades to finishes in the Cadillac Removal of existing carpeting ln stadium club level 1 with new designed carpet tile $82,013.00 3/1/08 11/28/08 Club. system for prolonged life and upgraded finish in club.

Installation of additional floor drains and associated piping in areas where water Addition of a floor drain on the Miller Deck. $25,016.00 3/1/08 9/15/08 ponds on Miller Deck concourse.

Final Phase - Reversing doors In restrooms - Removal and replacement of entry/exit doors on washrooms where doors were $17,033.09 3/1108 11/25/08 Media Deck/Mezz. installed incorrectly for patron movement.

New stadium head end server for stadium Purchase and installation of head end server needed due to age of existing server. $28,920.24 3/1/08 10/15/08 network.

New Medal of Honor Plaques on South Design and replace existing Metal of Honor plaques on stadium south colonnades to $67,877.73 3/1/08 8/15/08 Promenade. reflect correctly spelled names and provide room for additional names in the future.

Allowance for replacement of ana log TV's in Phase I of replacing existing analog standard definition televisions with HD capa ble $70,062.30 3/1/08 3/17/10 stadium club with HD TV's. units.

Replacement of 2 SD/HD Frame Purchase and installation of needed equipment for stadium video control room. $23,182.00 3/1/08 9/1/08 Synchronizers & X75HO Fiber Transceivers.

Steep Slope Repair - lnsta ll atlon of vines to Re-design and installation of ground cover for steep slope on north garage east side $11,942.00 3/1/08 11/30/12 stabilize the slopes. where original construction plantings did not survive.

Purchase an d install of new Marmol Maple trees in all water wall planters where Renovation of Water Wall Carpina Pla nters. $41,814.00 3/1/08 11/30/08 original renovation plantings did not survive.

Phase Il l of IV- irrigation upgrades to Design and installation of irrigation lines in areas not originally done during renovation $16,910.30 3/1/08 5/27/08 stadium parklands. project.

2008 Capital Jmprovments Pagel

PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILIT IE S: SOLDIER FIELD COMPLEX, ©2012 MCFETRIDGE SPORT S CENTER, AN D THE BASEBA LL STADIUM AT DEVON AND KEDZIE 3. PROPOSAL: C. EXPER IENCE 79

2008 Capital Improvement List - Soldier Field Project Proiect Title· Summarv Descriotion· Proiect Value· Start Date· End Date· - Renovation of pedestrian path between Gate Design of w ider sidewalk and install of wrought iron fence between Gate 30 and the $23,961.00 3/1/08 9/9/08 38 exiting the north parking garage. Gate 44 to assist wlth patron entry and exiting.

Parklands - replacement of dead trees and Annual program to replace trees and shrubs on stadium campus that have either died $17,214.85 3/1/08 10/23/08 shrubs. off during winter months or have contracted a disease.

Purchase of new tarp for playing field and repair/modification of existing tarp tube New fi eld tarp and storage tubes. $63,850.00 3/1/08 8/12/08 rolls to extend their life.

Network Television Booth - install additional Purchase and install of additional overhead heaters where network television t alent $12,500.00 3/1/08 8/28/08 heater system. operate on winter months.

Addition of Totes & Gurneys and two yard Purchase of additional waste receptacles needed for major event operations. $9,957.27 3/1/08 3/19/10 hauling receptacles.

Ph ase I of II · Replacement of Orad Replay Purchase of new replay syst em needed to replace original system purchased and $252,698.00 3/1/08 8/15/08 Syst em with an EVS Replay System. installed in 2003 t hat no longer works.

TOTAL 2008 CAPITAL EXPENDITURES: $1,298,952.27

2008 Capita! lmpro~ments Paile2

©20 12 PROPOSAL FOR MANAGEMENT AND OPERATI ON OF SPORTS FACILIT IE S: SOLDIER FIELD CO MP LEX, MCFETR I DGE SPORTS CENTER, AN D THE BASEBALL STADIUM AT DEVON AND KEDZIE 80 3. PROPOSAL: C. EXPERIENCE

2009 Capital Improvement List - Soldier Field Project Proiect Title· Summarv Descriotion· Proiect Value· Start Date· End Date· /~ Phase Ill of Ill - conversion of 7 North . " Removed existing non-working/non-supported electric operators with traditional ( Garage Fire Doors from electric operators to $45.500.00 7/1/09 9/15/09 pulley and weight co unterbalance closures. manual weights

Annual - Expansion Joint replacement - Reviewed and repaired of all stadium expansion and caulk joints within stadium $45,425.85 7/15/09 8/29/09 stadium bowl seating bowl and concourses.

Annual - Tremco non-slip floor replacement Repaired and replaced waterproofing coverings on stadium concourses throughout $21,649.00 6/1/09 7/6/09 on public concourses stadium.

Yearly architectural and engineering review Yearly inspections to be performed by Weiss Janney Elsner (WJE) on 1924 concrete $46,283.60 5/1/09 9/16/09 of stadium structures.

Annual restroom fixture upgrades - purchase Replacement of existing suite toilets with power flush toilets. $9,000.00 7/1/09 8/12/09 of new power flush suite toilets

Phase Ill of Ill · Replace all batteries - carts, Followed program to replace batteries in stadium fire panels, equ ipment and telecom fire panels, battery back-up systems, $6,789.54 8/1/09 11/2/09 closets at end of useful life. tractors, scrubbers Designed and installed a chemical driven fire protection system in the sub floor of the Insurance requirement - install FM200 fire video control room to provide fire protection the lnfrastucture under the raised floor $116,625.37 8/1/09 3/30/10 suppression system for Video Control Room of the room.

Insurance requirement - install smoke Installed and connected smoke detectors to the stadium fire protection system. $25,635.90 8/1/09 9/15/09 detectors in the elevator towers

Insurance Requirement - install heat and Installed and connected heat and smoke detectors within the stadium emergency $6,647.75 8/1/09 9/15/09 smoke detectors in the generator enclosure generator enclosure.

Phase I of II - Replacement of North Garage Purchased and installed carbon monoxide sensors in the North garage that need to be Carbon Monoxide sensors (average life span $25,168.00 3/15/09 4/1/09 replaced once every five years. 5 years)

Took existing electrical circuits located in the stadium suite level 0 command post and NFL Recommendation - Install Emergency those in the security office and make sure that they are routed through the stadium Power to Command Cen ter and Security $22,115.40 4/15/09 5/5/09 emergency panels so that they operate if and when a power loss occurs in the Office sta dium.

Designed, purchased and installed a wrought iron fence at the base of the north lawn Install safety rail by orchard at Gate 45 orchard to prevent sod damage by Segway riders and assist with routing patrons after $12.500.00 8/15/09 6/9/10 major events down intended pathways and not through the existing orchard.

Reviewed design, developed reso lution and installed new waterproofing membrane in Renovation of Club 300, Visitor's Locker troughs located in club and 300 level west seating. Replaced bad heat trace cable in Room and misc. heat tracing from 12/22/08 $190,585.33 9/13/09 1/6/10 troughs during this project. Re-waterproofed back wall of Visitor's locker room under game east stands.

Purchased and install ed additional lights and poles and ran needed electrical circuits Installation of lights on the Mi ll er Party Deck. $22,423.04 8/31/09 9/21/09 to lights on the Miller Party Deck.

Purchase of 10 oversized chairs to Purchased 10 additional wheel chairs to be added to existing inventory to assist with accommodate patrons who cannot sit in a $2,512.10 8/1/09 9/14/09 the movement of patrons with needs on major event days. conventional seat Purchase of Rope & Stanchion with Designed and purchased rope and stanchion for stadium 100 level concourse to assist customized message - "Do Not Stand Behind $19,918.25 8/1/09 9/14/09 with crowd flow and control on major event days. this Line"

Annual program to replace the 1924 stadium exterior Benedictine stone fac;ade where Annual repair of stadium fac;ade $23,611.84 7/1/09 9/18/09 needed.

Annual- Continuation of a multi-year Annual program to paint exposed thin wall conduit with paint to prolong the life of the program to install protective coatings on $15,000.00 2/1/10 3/11/10 infrastructure in the stadium crawl spaces. exposed conduit

Annual Tuck pointing of stadium exterior Annual program to tuck point the 1924 stadium exterior Benedictine stone fac;ade. $56,187.50 8/13/09 9/25/09

Restoration of the Gate 0 Soldier Field Removed and restored the S military medallions above gate 0 and had new lettering $28,104.00 7/1/09 9/15/09 signage and plaques made and installed with re-furbished medallions.

Annual Painting of Stadium Structural Steel Annual program to paint structural steel sections of the stadium as la rger projects. $26,000.00 10/1/09 11/17 /09

Annual replacement of dead trees and Annua l program to replace trees and shrubs on stadium campus that have either died $22,836.31 10/5/09 11/5/09 shrubs within the parkland off during winter months or have contracted a disease.

Annual program to replace the ash trees on the stadium campus. Program star ted Phase I of Ill - begin phasing out Ash Trees on due to high counts of emerald ash bore in northern city limits and to be proactive so $25,827.82 10/5/09 11/5/09 Museum Campus that if trees are effected, not all ash trees on campus will be lost.

2009 (apitill lmptO"t ments Pagel

PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FA CILITIE S: SO LDI ER FIELD COMPLEX, © 2012 MCFETRIDGE SPORT S CE NTER, AND THE BASEBALL STADIUM AT DEVON AND KED Z IE 3. PROPOSAL: C. EXPERIENCE 81

2009 Capital Improvement List - Soldier Field Project

Proiect Title· Summarv Descriotion· Proiect Value · Start Date· End Date·!

Purchased and replaced pumps used in t roughs to promote the movement of water in Replace pumps for sea ting area troughs $9,900.00 8/15/09 8/30/09 the seating area.

Annual Re-lamp Stadium Concourses, Club Purchased and lnstalled new lamps and ballasts needed through stadium concourses $3 2,792.54 7/1/09 9/15/09 and Suites and club and su ite areas.

HD Sync equipment for Video Control Purchased new equipment needed for operation of Video Control Room. $18,662.24 6/1/09 9/15/09

Geotextile Fabric covers for Team Bench Purchased new sideline tarps needed for NFL team areas on sidelines. $15,970.00 8/19/09 9/15/09 Areas

Purchased and install ed wireless thermometers throughout t he stadium skyline suite Insta ll ation of thermostats in Skyline Suite $5,969.00 10/1/09 11/9/09 to better assist with heating an d cooling of space.

Replacement of all Sui te liquor Cabinet and Purchased and had new suite locks installed on stadium suite liquor cabinets to help in $11,236.80 8/1/09 9/1/09 Drawer Locks the prevention of theft an d loss.

Installation of additional light fixtures in the Purchased and installed additional lighting fixtures in Bears locker room where $995.40 7/1/09 7/30/09 so ut h end of the Bears Locker Room additional lighting w as needed.

lnstallatlon of a Privacy Curtain in the Purchased and installed a privacy curtain in visiting x-ray room. $1,698.00 8/1/09 9/14/09 Visitor's X-Ray Room

Purchased additional signage explainlng new texting program for patrons to use on Signage for Patron Text Messaging $5,576.00 9/1/09 10/2/09 bears game day.

Phase I of replaci ng existing analog standard definition televisions with HD capable Purchase of HO TV's $100,233.00 8/1/09 3/17/10 units.

Ad dition of Totes & Gurneys and two yard Pu rchase of ad ditional waste receptacles needed for major event operations. $10,193.40 10/15/09 3/19/10 hau ling receptacles

Replace inventory of pressure washers, Purchased new pressure washers, hoses an vacuums to replace equipment that is not $27,504.01 9/1/09 11/12/09 hoses and vacuums worth repairing.

Addition of stadium tables and chairs Purchased additional st adium and chairs for event in the facility. $15,844.75 10/1/09 3/1/10

Replacement of ca rpet in the Gate 14 Office Hired contractor to re-carpet the Bears offices at gate 14 with attic stock carpet from $13,174.12 7/1/09 7/30/09 Area re novation.

Purchased and installed televisions and outdoor rated cabinets above men's Install ation of TV 's on Media Deck and Club w as hrooms on media deck for patrons to continue to watch game while in line for $18,160.00 3/1/10 3/28/10 200 by washrooms washroom.

Installation o f Window Shade in Gam e Stat Purchased and installed window sha de that matches shades purchased during the $1,524.00 8/ 1/09 9/25/09 Booth renovation in the stadium stats booth.

TOTAL 2009 CAPITAL EXPENDITURES: $1,105,779.86

2009 (apital Improvements Pagel

© 2012 PROPOSAL FOR MANAGEM ENT AND OPERATION OF SPORTS FAC I LIT IE S: SOLDIER FIELD COMPLEX, MCFETRIDGE SPOR T S CENTER, AND THE BASEBALL STAD I UM AT DEVON AND KEDZ I E 82 3. PROPOSAL: C. EXPER IEN CE

2010 Capital Improvement List - Soldier Field

Proiect Title· Summarv Descriction· Proiect Value· Start Date· End Date· Annual - Expansion Joint replacement - Reviewed and repaired of all stadium expansion and caulk joints within stadium $38,975.75 3/1/10 10/1/10 stadium bowl seating bowl and concourses. ( Yearly architectural and engineering review Yearly inspections to be performed by Weiss Janney Elsner (WJE) on 1924 concrete $53,324.15 3/1/10 10/15/10 of stadium structures.

Annual restroom fixture upgrades - Replacement of existing suite toilets with power flush toilets. $9,000.00 3/1/10 4/16/10 purchase of new power flu sh suite toilets

Annual - Battery Replacement Program: Fire Followed program to replace batteries in stadium fire panels, equipment and telecom panels, battery back-up systems, tractors, $10,214.80 3/1/10 3/17/10 closets at end of useful life. scrubbers, etc.

Phase II of II - Replacement of North Garage Purchased and installed ca rbon mono>Clde sensors in the North garage that need to be Carbon Monoxide sensors (average life span $25,168.00 3/1/10 4/1/10 replaced once every five years. 5 years) Insurance Req; Install concrete fire wall Designed and installed concrete block wall between stadium emergency generator between emergency generator and cooling $7,500.00 3/1/10 7/1/10 and stadium fluid coolers for protection of coolers in case of a generator fi re. towers

Install new section of main sewer line in the Removed and replaced 100 feet of sewer lines located below the stadium green to all $43,760.75 3/1/10 6/14/10 stadium green to replace collapsed area for sewage from stadium to leave site and not back up.

Installed new man hole outside stadium across from gate 6 where stadium sewage Install new man-hole outside Gate 6 to lines exit the stadium and tie into main line leaving stadium thus allowing for access $24,800.00 3/1/10 6/7/10 allow for deaning of a stadium sewer line for plumbers to stadium line in the event a back up would occur.

Upgrade of remain ing 90 suite toilet Purchased and replaced the tank flappers in the remaining 90 suites where toilets $4,400.00 3/1/10 4/16/10 flappers to increase life have not been replaced in the current replacement program.

Annual program to replace stadium Replaced sprinkler piping in stadium and garages after piping has failed due to pin hole $46,230.94 3/1/10 7/6/10 sprinkler pipe leaks that have developed with the system.

Purchase additional Siemens main breakers Purchased additional electrical breakers for stadium main electrical switch gear as $104,068.84 3/1/10 4/8/10 for attic stock t hey are no longer manufactured.

Install new gutter and water deterrent Developed and had additional water deterrent systems installed on north and south system on south and north grandstand wing $40,000.00 3/1/10 9/1/10 end of upper west wing walls where water drips during and after a rain event. walls

Annual - Continuation of a multl ~ year Annual program to paint exposed thin wall conduit wlth paint to prolong the life of the program to install protective coatings on $15,750.00 3/1/10 3/14/11 infrastructure in the stadium crawl spaces. exposed conduit

Annual Tuck pointing of stadium exterior Annual program to t uck point the 1924 sta dium e>Cterio r Benedictine stone fa~ade. $49,500.00 3/1/10 11/17/10

Pha se I of replacing e>Clsting analog standard definition televisions with HD capable Stadium TV replacement program $100,080.75 8/1/09 3/17/10 units.

Phase I of Ill - Replacement of all ca ulk joints on water wall and granite wall on north end Removed and replaced all caulk joints in granite where water wall feature runs. $22,675.00 3/1/10 5/11/10 of stadium

Annual painting of stadium structural steel Annual program to paint structural steel sections of the stadium as larger projects. $28,500.00 3/1/10 1/4/11

Annual replacement of dead trees and Annual program to replace trees and sh rubs on stadium campus that have either died $7,460.35 3/1/10 12/1/10 shrubs within the parkland off during winter months or have contracted a disease.

Annual program to replace t he ash trees on the stadium campus. Program started Phasing out of Ash Trees on Museum due to high counts of emerald ash bore in northern city limits and to be proact ive so $19,688.38 3/1/10 12/1/10 Campus that if trees are effected, not all ash trees on campus will be lost.

Annual Re-lamp Stadium Concourses, Club Purchased and installed new lamps and ballasts needed through stadium concourses $7,403.00 3/1/10 8/13/10 and Suites and club and suite areas. Install new decorative fencing on the Designed, purchased and had new fence installed along gate 40 sidewalk to assist with $13,695.00 3/1/10 5/10/10 campus (Gate 40 sidewalk) patron movement on event days.

Installed new waterproofing on upper level of Waldron Garage in locations above Install Waterproofing coating on top of offices, washrooms and electrical vaults where weather had deteriorated previous $34,173.30 3/1/10 3/31/10 Waldron Garage above enclosed spaces waterproofing.

Install connections from existing catch Installed new catch basins and storm lines in south parking lot where older basins basins in the South Parking lot to storm $24,900.00 3/1/10 9/8/10 have collapsed and lines have failed . sewer drain lines Purchased and installed additional memory on existing computers and ne>Ct addition Upgrade of memory & soft ware for all of software to allow staff to continue to work with clients and e>Cchange information $34,944.00 3/1/10 3/22/10 computers in SMG offices for events.

Insta ll cooling units to Club 1 north and Purchased and installed cooling units in north projection room on Club level 1 to keep $10,439.00 3/1/10 6/3/10 south projection rooms room cooler to e>Ctend the life of the existing projectors.

Hired contractor to dye carpets in su ite hallways and select suites to e>Ctend the life of Suite hall way and Club carpet dying $17,000.00 3/1/10 9/15/10 the carpet.

2010Capltallmprove menu Page 1

PROPOSAL FOR MANAGEMENT AND OPERATI ON OF SPORTS FAC ILITI ES: SOLDIER FIE L D COMPLEX, © 2012 MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZ IE 3. PROPOSAL: C. EXPERIENCE 83

2010 Capital Improvement List - Soldier Field Project

Proiect Title· Summarv Descriotion· Prolect Va lue· ~ EndDate· Purchased and in stalled a new high speed door to replace old fabric door that had Install new loading dock high speed door outlived its useful life. New door will assist in tempering the temperatures on the $43,506.75 3/1/10 12/28/10 dock during the winter months.

2010 Sod Repla cement program Funds used to re -sod the stadium playing field during the 2010 event season. $259,075.13 3/1/10 11/29/10

Addition of stadium tables and chairs Purchased additional stadium and chairs for event In the faclllty. $10,125.25 3/1/10 3/1/10

Upgrade of stadium head-end of CATV Purchased additional Direct TV modulators for back-up of existing equipment that $30,883.84 3/1/10 8/6/10 distribution (12 modulators for Direct TV) have shown some failures on event days.

Rep lacement of stadium referee wireless Purchased and installed a new wireless mic system due to FCC frequency regulations $5.920.60 3/1/10 12/21/10 mic system due to frequency demands

Purchase and install Media Deck section Purchased and installed additional signage on Media Deck stairwells to help direct $2,112.00 3/1/10 10/13/10 sign age patrons where to go on event day.

Purchased and replaced server used for Ticketmaster system due to age of previous Upgrade of Ticketmaster server $11,674.75 3/1/10 4/19/10 system.

Rep lacement of storm water ejector pump Purchased Variable frequency drives to be used as replacement units of units that are $8.850.00 3/1/10 9/27/10 VFD and purchase of 1 unit for attic stock not worth repairing. VF D's operate 24/7/365.

Annual program to purchase new speakers Purchased and installed speakers and speaker parts where existing speakers are being $15,636.88 3/1/10 10/25/10 and amplifiers worn by the weather elements.

Replace worn sections of South lot asphalt Replaced areas of asphalt that had worn out due to vehicle traffic patterns for events. $3,790.00 3/1/10 10/12/10

Purchased and replaced goal post nets that were wore due the weather elements and Replace stadium goal post nets $1,186.00 3/1/10 8/15/10 use. Replace PC for stadium sound system/ juke box (Cli ckFX) program - audio delivery Upgraded stadium PC used to mix of music on event day. $11,939.67 3/1/10 4/19/10 program Replace engineering scope and monitor in Pu rchased and replaced engineering scope in video control due to age and importance $13.275.00 3/1/10 3/12/10 Video Control room of use on major event days.

TOTAL 2010 CAPITAL EX PENDITURES: $1,211,627 .88

2010 Capital lmp1ovemenu Pagel

© 2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COM PLE X, MCFETRIDGE SPORTS CENTER. AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 84 3. PROPOSAL: C. EXPERIENCE

2011 Capital Improvement List - Soldier Fie ld

Pro ect T'It I e: Sum·-··-· Descrintion: Pro·ect Valu,.: Start Date; End Date· Annual - Expansion Joint replacement - Reviewed and repaired of all stadium expansion and caulk joints within stadium $70,207.75 3/1/11 10/15/11 stadium bowl seating bowl and concourses. Annual - Expansion Joint replacement - Purchased and had installed new expansion joints on upper floor of Waldron garage · $38,864.65 3/1/11 10/4/11 Waldron Garage where previous joint have failed. Yearly architectural and engineering review Yearly inspections to be performed by Weiss Janney Elsner (WJE) on 1924 concrete $77,551.17 3/1/11 10/30/11 of stadium structures. Annual restroom fixture upgrades - purchase Replacement of existing suite toilets with power flush toilets. $9,000.00 3/1/11 8/12/11 of new power flush suite toilets Reviewed design, developed resolution and installed new waterproofing membrane in Install new waterproofing and heat tracing troughs located in club and 300 level west seating. Replaced bad heat trace cable in in troughs on 300 west, Club level 3 and Club $170,155.00 3/1/11 9/15/11 troughs during this project. Re-waterproofed back wall of Visitor's locker room under level 2 east stands. An nual program to replace stadium sprinkler Replaced sprinkler piping in stadium and garages after piping has failed due to pin hole $28,469.49 3/1/11 9/7/11 pipe leaks that have developed with the system. Re -configure man gate entry at loading dock Re-designed, demo'd and re-installed vehicle exit gat e and pedestrian entry/exit gate $68,000.00 3/1/11 10/15/12 at Museum Campus Drive for safer operat ions. Annual tuck pointing of stadium exterior Annua l program to tuck point the 1924 stadium exterior Benedictine stone fa~ade. $50,000.00 3/1/11 4/1/11 fa~ade Phase I of Ill - Shot-crete concrete repairs in Demo and repair of stadium 1924 overhead concrete structure between gates 6 and $150,000.00 3/1/11 12/20/11 grand concourse and west hall 27,

Remove and replace exterior Gate 27 /31 Demo and replaced exterior stair locat ed between gates 27 and 31 due to old stairs $60,000.00 3/1/11 10/15/12 st ai rs from ground level to gate entry level failing.

Phase II of VI - Stadium TV replacement Phase II of replacing existing analog standard definition televisions with HD ca pable $96,604.43 8/1/09 3/17/10 program units. Annual painting program of stadium Annual program to paint structural steel sections of the stadium as larger projects. $20,282.00 3/1/11 5/10/12 structural steel Annual replacement of dead trees and Annual program to replace trees and shrubs on stadium campus that have either died $10,000.00 3/1/11 11/30/12 shrubs within the parkland off during winter months or have contracted a disease. Annual program to replace the ash trees on the stadium campus. Program started Phasing out of Ash Trees on Museum due to high counts of emerald ash bore in northern city limits and to be proactive so $20,000.00 3/1/11 11/30/12 Campus that if trees are effected, not all ash trees on campus will be lost. Annual Re-lamp Stadium Concou rses, Clu b Purchased and installed new tamps and ballasts needed through stadium concourses $15,663.54 3/1/11 10/30/11 and Suites and club and suite areas. Install new decorative fencing on the campus and add access gate on Waldron Designed, purchased and had new fence installed along gate 40 sidewalk to assist with $24,782.00 3/1/11 9/19/11 Drive (Sledding Hill - from existing fence to patron movement on event days. ADA ramp)

Continue with replacement of connections Install new catch basins and storm lines in sou th parking lot where older basins have from existing catch basins in the South $30,000.00 3/1/11 11/30/12 collapsed and lines have failed. Parking lot to storm I drain lines

Annual ca rpet dying program - Stadium Hired cont ractor to dye carpets in remaining suites and select club areas to extend the $24,420.56 3/1/11 8/23/11 suites and Club level 2 life of the carpet.

Install expansion tanks on hot water loop at Purchased and installed expansion tanks on hot water heat exchangers to prevent the 3 heat exchangers and valves located in the $28,923.30 3/1/11 11/8/11 system from blowing off and better maintain pressure on hot water system. stadium locker rooms and main kitchen

Phase I of II - Re-facing of lakeside suite and Removed, resurfaced and reinstalled suite, mechanical and pantry doors on suite mechanical room doors (Levels A & C year 1, $65,000.00 3/1/11 8/15/11 levels A & C. B& Dvear 2) Replace mixing valve for kitchen heat Replaced mixing valve and valve controls to better control water temperatures going $39,900.00 3/1/11 11/8/11 exchanger to stadium main kitchen.

Pha se I of JI - Replace electrical pipe to all Installed new conduit and wire on lower level of garage to upper level light poles $54,446.96 3/1/11 11/9/11 light poles on top level of Waldron Garage w here original conduit and wire have failed.

2011 Sod Replacement program Funds used to re-sod the stadium playing field during the 2011 event season. $253, 750.00 3/1/11 11/11/11

Install external thermostats for each heater In sta ll ed new wireless thermostats in club level washrooms to replace unit $38,670.00 3/1/11 11/8/11 in club washrooms t hermost ats that no longer controlled the units correctly. LED lighting upgrade - examples: exit signs, Purchased and installed LEO fixtures for outdoor exit signs that have a life span of north garage lights, se rvice tunnel lights, $14,253.75 3/1/11 8/5/11 50,000 hours. wall packs, t-S's and Par 38's Purchase 4 attic stock gates for stadium Purchased attic stock gates for stadium loading dock vehic le entry/exit lanes for future $7,413.50 3/1/11 9/19/11 loading dock entry replacement needs. Purchase and install additional locks on Purchased and installed additional lock mechanisms $11,340.00 3/1/11 1/27/12 cabinet drawers in suites Install 2 new switches and a fiber from Purchased and had new fiber installed from stadium to Gate 10 ticket booth along stadium to Gate 10 ticket booth for ticketing with new fiber switches at either end to allow for high speed data access needed at $7,318.00 3/1/11 1/26/12 systems booth for ticketing.

TOTAL 2011 CAPITAL EXPENDITURES; $1,485,016.10

20llCap1ta!lmprovemen1s Page1

PROPOSAL FOR MANAGEMENT AND OPERATION OF SPOR T S FAC ILIT IES : SOLDIER F IELD COMPL EX, ©2 D12 MCFETR IDGE SPORT S CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZ IE 3. PROPOSAL: C. EXPERIENCE 85

2012 Capital Improvement list - Soldier Field

Project Proiect Title· Summarv Descriotion· Proiect Value· ~~

Annual program to replace and repair Reviewed and repaired of all stadium expansion and caulk joints within stadium seating $60,000.00 5/1/12 7/15/12 expansion joints in stadium seating bowl bowl and concourses.

Annual program to replace and repair Pu rchased and had installed new expansion joints on upper floor of Waldron garage $40,000.00 5/1/12 5/1/13 expansion joints in the Waldron Garage where previous joint have failed.

Yearly architectural and engineering review Yearly inspections to be performed by Weiss Janney Elsner (WJ E) on 1924 concrete $65,000.00 5/1/12 12/31/12 of stadium structures.

Annual restroom fixture upgrades ~ purchase and installation of new power flush toilets Replacement of existing suite toilets with power flush toilets. $9,000.00 5/1/12 8/10/12 for stadium su ites

Annual program to replace stadium sprinkler Replaced sprinkler piping in stadium and ga rages after piping has failed due to pin hole $25,000.00 5/1/12 11/15/12 pipe leaks that have developed with the system.

Restoration of North Garage delamina ted Repaired all concrete delamination areas noted by WJE during 2012 inspection. $17,500.00 5/1/12 13/31/12 concrete Purchase and replace batteries in all Followed program to replace batteries in stadium fire panels, equipment and telecom stadium fire system pa nels · Batteries $10,000.00 5/1/12 11/30/12 closets at end of useful life. replaced in 2007

Install 2 new 42" wide doors in t he Gate 10 Purchased and installed new 42" wide doors and frames in the gate 10 ticket office to ticket office to allow for easier access for $8,000.00 5/1/12 8/30/12 allow for easier ADA access into stadium through ticket office. ADA patrons attending Bears games

Annual tuck-pointing program of stadium Annual program to tuck point the 1924 stadium exterior Benedict ine stone fa~ade. $50,000.00 5/1/12 8/30/12 exterior fa~ade

Phase 11 of II: Shot-crete concrete repairs in Demo and repair of stadium 1924 overhead concrete structu re between gates 6 and $150,000.00 5/1/12 10/30/12 Grand Concourse and West Hall 27.

Phased program to replace grout joints on Removal and re-i nstallation of grout joints around non traveled colon nade red tile exterior of colonnades. East colonnades to floor outside of co lumn lines. Progra m to be held till 2013 budget can be ad ded for $28,500.00 5/1/12 8/31/13 be completed in 2012 and west in 2013 greater use of funds and better pricing breakdowns.

Phase I of Ill: Program to re place existing Removed and repalced exterior cau lk joints that travel from 59' level to ground level caulk joints above every sta dium gate entry $8,000.00 5/1/12 9/25/12 above stadium exterior doors. Phase I of IV. from ground to promenade level

Phase Ill of VI for PHASE I: Stadium 1V Phase II of replacing existing analog standard definition televisions with HD capable $100.000.00 8/1/09 3/17/10 replacement program units.

Phase Ill of Ill: Re pl acement of all caulk Removed and replaced caulk joints in grant ie wall and structure located inside joints on Dough Boy granite in stadium $30,000.00 5/1/12 11/30/12 courtyard at Gate 0. courtyard

Annual replacement of dead trees and Annual program to replace trees and shrubs on stadium campus that have either died $10,000.00 5/1/12 11/30/12 shrubs within the parkland off during winter months or have co ntracted a disease.

Annual progra m to replace the as h trees on the stadium campus. Program started due Annual program to phase out Ash Trees on to high counts of emerald ash bore in northern city limits and to be proactive so that if $20,000.00 5/1/12 11/30/12 the Museum Campus trees are effected, not all ash trees on campus will be lost.

Annual program to re-lamp stadium Pu rchased and installed new lamps and ba llasts needed through stadium concourses $10,000.00 5/1/12 12/31/12 concou rses, club and suites and club and suit e areas. Rep lacement and repair of existing catch Install new catch basins and storm lines in south parking lot where older basins have basins and storm lines in the South Parking $30,000.00 5/1/12 11/30/12 collapsed and lines have failed. lot Annual carpet dying program - Stadium Hired contractor to dye ca rpets in remaining suites to extend the llfe of the carpet . $2 5,000.00 5/1/12 9/15/12 suites to be t he main focus 2012

Annual stadium concourse resurfacing program of waterproofing. (Areas o f Priority: South co lonnades to be completed Re-surface 2003 water proofing on 59' level so uth promenade concourse. $45,000.00 5/1/12 11/30/12 in 2012, East Co lon nades, W est Co lonnades, North Colonnades, Mezzanine in future years) Phase II of II: Re-facing of all lakeside suite Removed, resurfaced and reinstalled suite, mechanical and pantry doors on suite and mechanical room doors. Levels 8 & 0 to $65,000.00 5/1/12 9/15/12 levels B & D. be completed

Phase II of Il l: Rep lace electrical pipe to all Installed new conduit and wiring to light poles in tree planters located on top floor of $50,000.00 5/1/12 12/31/12 light poles on top level of W aldron Garage Waldron garage. Original pipe and wire have failed.

Phased program to re-sea l the stadium Program to be put on hold until future year budget numbers can be tied in with $50,000.00 5/1/12 6/1/13 seating bowl concrete with Silane program to all ow for better pricing and the ability to complete larger areas at once.

Phased program to start replacing Wabo crete expansion joints in courtyard, upper Removed and replace expansion jolnt in so uth courtyard where original joint failed. $25,000.00 5/1/12 11/30/12 south concourse

20l2Ci1pitallmpro11ernents Pi11el

© 2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILIT I ES : SOLDIER FIELD COMPLEX, MCFETR IDGE SPORTS CENTER, AND THE BASEBALL STADIU M AT DEVON AND KEDZ IE 86 3. PROPOSAL: C. EXPERIENCE

2012 Capital Improvement List - Soldier Fie ld

Project Proiect Title· Summarv Oescriotion· Proiect Va lue· =Start Date· End Date· ( Phase I of II - Purchase and insta ll new UPS I Purchased and install~d UPS b ack ~ up units in data closets throughout stadium. $10,000.00 5/1/12 11/30/12 units for data closets '

Phased program to begin replacement of all Removed covers, cleaned joint and replaced expansion joint components on stadium $25,000.00 5/1/12 11/30/12 mechanical joints throughout stadium 59' level where original joints have started to fail.

North Garage expansion join repairs - failing joints are currently under north berm. Exposed, water tested and determined where original wat erproofing has failed above Replacement of expansion joints on Ramp North garage pre-cast. Porject will move to next water leak after first location is $173,000.00 5/1/12 11/30/12 45 and 47 and Tuned M ass Damper completed and tested. upgrades

Phase I of II: Purchase and install new UPS Purchased and installed UPS back-up units in stadium PA booth. $10,000.00 5/1/12 11/30/12 units for stadium sou nd system

Modify stadium comm an d post. Upgrade Re-designed, stadium command center booth to allow for additional seating, install ed HVAC system, insta ll window blinds, 155 system, purchased PC's for stadium sub-contractors, designed and purchased purchase additional furnit ure and counters $130,000.00 5/1/12 9/1/12 additional counter space. Had contractor install additional phones, data lines. for new command positions, purchase new Designed and created special mounts for new PC's and monitors in room. PC's and monitors for ISS system users

Ann ua l sod replacement program Program to replace field sod as needed during event season. $250,000.00 5/1/12 12/31/12

Purchase and replace all t ops to all 45 flag Purchased and had new tops and pulley mechanisms install ed on all 45 stadium flag $17,500.00 5/1/12 12/31/12 poles poles due to 10 years of w eather w ear and tear.

Daktronics upgrade. Purchase ribbon board Purchased and installed new PC and software to operate the stadium ribbon boards. $22,500.00 5/1/12 9/1/12 hardware and software upgrade

Phase I of IV: Purchase a Tennant scrubber Purchased new riding floor scrubber to maintain stadium floors. Unit replaces older to replace ag ing fleet. Machines are more $45,000.00 5/1/12 11/30/12 machine purchased re-builtin 2001. eco friendly use less soap and water to clean

Purchase and install new Variable Frequency Purchased and installed new va riable frequency drives needed to operate stadium Drives (VFO) for stadium main boiler B, $17,500.00 5/1/12 8/15/12 pumps and boilers. Boiler C, and stadium ejector pump system

Phase I of Ill: Program to begin replacement Program being placed on hold till 2013 budget can be added to program to allow for of wood backing for field pads and vinyl $25,000.00 5/1/12 8/1/13 greater use of funds. where necessary

Pha se I of II : Purchase co mputers for Computers to be purchased t o rpelace units purchased in 2003 and ca n no longer $1 0,000.00 5/1/12 12/31/12 remaining upgrades for stadium staff handle software programs used to operate on a daily basis.

Purchased large format printer to be used to replace unti purchasedin 2003. New Purchase large format printer $10,000.00 5/1/12 12/31/ 12 printer will continue to allow for sign printing in several differnet formats.

Purchase and install new speakers for Purchased and installed new speakers for PC that operates the ClickFX software in the $5,000.00 5/1/12 8/1/12 ClickFx system in stadium PA Booth PA booth to allow use to better hear content and prep music for event.

TOTA L2011 CAPITAL EXPENDITURES: $1,733,300.00

2012Capital lmpro-nments P~e 2

PROPOSAL FOR MANAGEMENT AND OPERAT ION OF SPORTS FAC ILI TIES: SO LDIER F IELD COM PLE X, MCFETR IDGE S PORTS CENTER, AND THE BASEBALL STAD IUM AT DE VON AND KEDZ IE DETAILS OF SMG'S EXPERIENCE AT SOLDIER FIELD, CHICAGO, IL: GREEN INITIATIVES 3. PROPOSAL: C. EXPERIENCE 87

3.C.2.h GREEN INITIATIVES

SM G is proud to have led the effort to achieve LEED­ EB certification for Soldier Field on December 1, 2011. For almost three years, SMC Director of Operations Michael Ortman and an independent science writer, Katherine lannitelli, worked with the Chicago Park District as well as the entire stadium staff, including all subcontractors and vendors, to present extensively detailed information to the U.S. Green Building Council. Although we initially set out for LEED-EB Silver Certification, we were extremely proud to achieve LEED-EB Certification, making Soldier Field the first LEED-certified stadium. As we continue to improve our green initiatives at Soldier Field every day, we look forward to achieving LEED-EB Silver Certification upon the next review. We will pursue LEED-EB recertification at the Silver level within the next four years.

© 2012 PROPO SAL FOR MA N AGEMEN T AND OPERAT ION OF SPORTS FACILIT IE S: SO L DIER FIELD COMPLEX, MCFETRI DGE SPORTS CENTE R, AN D THE B ASEB A LL STADIUM AT DEVON AN D KEDZ IE 88 3. PROPOSAL: C. EXPER IENCE

HIGHLIGHTS OF OUR PRACTICES THAT year period, earning us an Energy Star rating of 6 7-71. LED TO LEED CERTIFICATION INCLUDE: > Optimization in Energy Performance - We use low or no paints to update the building. > Erosion and Sedimentation Control - We work with voe Christy Webber Landscape (WBE) to monitor and > Sustainable Cleaning Products and Materials - We minimize erosion of the park.lands. use green certified cleaning chemicals throughout the facility on a daily basis. > Alternative Transportation - We provide ample bike storage and changing rooms to encourage biking to > Occupant Recycling -Together with Allied Waste, work. We also provide ample parking for alternative SMC has continually improved our recycling and fuel vehicles. diversion rates at Soldier Field > Storm Water Management - We aerify the park.lands > Lighting/TemperatureNentilation System Control biannually and use open pavers (rather than hard - Our system to control lights throughout Soldier surfaces such as concrete) to increase absorption of Field and the park.lands and occupancy sensor allow rain water through the earth rather than diverting it to for lower overall energy consumption by lowering light storm drains. usage. The Building Automation Computer System (BACS) that maintains temperatures and ventilation > Heat Island Reduction - SMC and Christy Webber maintain one of the largest green roofs in the City of throughout the facility, decreases energy use. Chicago. This roof covers the 2,500-space concrete > DaylightNiews for Significant Percentage of Floor North Garage, lowering the heat island effect of Space - We utilize the daylight for setups and tear Soldier Field on the City. downs, allowing us save energy with lights off. > Water Use Reduction - We installed dual > Green Cleaning - We isolate janitorial closets and flushometers, resulting in substantial decrease in water green cleaning chemical dispensers. Along with use, especially on event days. Smithereen, we have implemented a low-impact pest management policy. > Optimization in Energy Performance - We demonstrated a 17% decrease in energy use over a five-

PROPOSAL FOR MANAGEME NT AND OPER AT ION OF SPORT S FA CI LI T IE S: SOLDIER FI ELD CO MPLE X, © 2012 MCFE TR IDGE SPORT S CENTER, AN D THE BAS EBA LL STADIUM AT DEVON AND KED Z IE 3. PROPOSAL: C. EXPER IENCE 89

ANTI BIRD-STRIKE PROGRAM SMG also achieved an "Innovation" credit for creation of an entirely new LEED category, the Anti Bird- Strike Program. This program was created by SMG in partnership with the Chicago Audubon Society. Previously, the stadium's night lighting attracted migratory birds, causing them to fly into the building's windows and suffer major injury or death. To prevent bird strikes, SMG instituted a "lights out at night" policy, and installed windows known to reduce bird strikes. These two measures reduced Soldier Field's negative impact on migratory birds flying over Lake Michigan. Soldier Field was one of the first facilities in the United States SM G's post-event recycling program for considering to receive this recognition, which has since become the cardboard and aluminum, alone, has the following "Bird Collision Deterrence" credit. positive effects on the environment: We were extremely proud to achieve LEED-EB Certification, making Soldier Field the first LEED­ Impact of recycling cardboard: Totals: certified stadium. As we continue to improve our green Number of trees saved: 3,377 initiatives at Soldier Field, we look forward to achieving Number of gallons of oil saved: 75,480 LEED-EB Silver Certification within the next four years. Number of kilowatts of electricity saved: 814,797 Number of gallons of water saved: 1,390,438 STADIUM RECYCLING Number of yards oflandfill saved: 687 SMG and East Lake Management, a premier MBE Impact of recycling aluminum: custodial corporation, have instituted waste stream Amount of kilowatts electricity saved: 1,162,950 separation and recycling programs after every major event. We continue to increase the materials separated By designing, creating, and installing specialized recycling from the waste stream for recycling by Republic Services receptacles for the stadium suites, SMG has seen an (Allied Waste). These efforts have also contributed to the increase of 45% in waste separation in those areas. Other creation of jobs for many individuals. areas that SMG has focused on with our recycling Since 2008 alone, SMG and its partners have separated include cell phones, eyeglasses, wood pallets, light bulbs and recycled more than 12 million lbs. or 6,163 tons of and toner cartridges for printers and fax machines. materials, including: We understand that these programs only succeed when everyone in the stadium participates. Therefore, we've Commodity: Weight by Tons: cultivated a team approach to recycling among our Cardboard 195 subcontractors, Sportservice, and the Chicago Bears, Plastic/glass 132 so that participation levels remain high. It is only by Aluminum 78 continuously educating our team that these programs succeed. White paper 4 C&D debris 162 Electronics/batteries/ 4 ballasts Field Sod 5,588 TOTAL TONS: 6,163

©2012 PROPOSA L FO R MA N A GEMENT A N D OPERAT ION OF SPO RT S FAC ILIT IES: SOLDI ER FIEL D CO MPL EX, MCF ETRI DGE SPORTS CE NTER, AND TH E BASEBALL STADIUM AT DEVON A ND KEDZ IE 90 3. PROPOSAL: C. EXPER IENCE

( SMG ENERGY SAVINGS PROGRAM > Planting 3 acres of trees Since 2010, SMG with the help of Electric Solutions > Removing 2 cars from the road each year Network, has successfully secured over $340,000 in > Saving 1,529 gallons of gasoline each year grants for Soldier Field from the Illinois Department of Another way SMG reduces energy consumption on event Commerce and Economic Opportunity (DCEO). These days is by staggering start-ups of the stadium mechanical grants have allowed SMG to purchase and install LED equipment, the field lights and concourse lighting. This lighting at no cost to the Chicago Park District. These process creates lowered peak energy demands on event projects alone will reduce the Chicago Park District's days. electric bill at Soldier Field by almost $100,000 annually. This translates into reducing carbon dioxide emissions by Over a five-year period, SM G demonstrated a reduction 866 metric tons. in overall energy consumption at Soldier Field of over 17%. This reduction resulted in achieving an Energy Star Estimated Annual Energy Savings to the Chicago Rating of 67%, which was instrumental in our achieving Park District by Installation of LED Lighting LEED certification. Even within the challenges of (DCEO Grant): Soldier Field's original design for electric heat, these Kilowatt hours (electricity) 1,283,800 innovations and operational modifications have allowed lower peak demands on both event and non-event days, Annual Electrical Savings: $98,000 helping lower the overall energy costs for the stadium and Therms (natural gas) 2,880 the Chicago Park District. Natural Gas Savings: $2,000 Total Energy Savings Annually: $100,000 SUSTAINABILITY PROGRAMS

The LED fixtures are also mercury-free, allowing us to SMG partnered with Dyson to replace the paper towel reduce the amount of mercury on site. Because SMG dispensers in Club Level 1 washrooms with hand dryers. pursued these grants and installed these light bulbs, we Through an astute sponsorship agreement, this upgrade were able to meet the reduction in mercury standards that was provided at no cost to the Chicago Park District. This allowed us to achieve LEED for Soldier Field in 2011. project will reduce the stadium's overall paper towel usage on by approximately 225 cases per year, which equates One example of our green projects that demonstrates to more than 30 cubic yards less waste annually. Because significant environmental impact was the replacement of the success of this partnership, we secured another of the 120 150-watt metal-halide colonnade up-lights Dyson-sponsored retrofit of Club Level 3 washroom with 40-watt LED up-lights. Not only was there a dryers. This upgrade will produce yet another substantial direct electrical savings due to using lower wattage bulbs, reduction in waste annually. but the indirect effect was in reducing air pollution by decreasing emissions of the following: Since 2008, SMG has been installing dual flushometers on toilets in the stadium general seating and club ENVIRONMENTAL IMPACTS - COLONNADE washrooms. SMG actively monitors the water reduction UP LIGHT REPLACEMENT PROJECT: for every event, and estimates that the flushometers result in water savings of more than 800 gallons during each Carbon Dioxide (C02) 27, 243 lbs. major event in the stadium. This equates to over 12,000 Sulfur Dioxide (S02) 89,129 grams gallons of water saved each year. Nitrogen Oxide (NOx) 47,087 grams SMG staff and washroom attendants use green certified By removing the above quantities of pollutants from or environmentally friendly products to clean almost the air, this project has had the same effect on the all surfaces in the building. These products come \ . environment as: concentrated in smaller packages, resulting in less post-

PROPOS AL FOR MAN A GEMENT AND OPERAT ION OF SPORT S FA CILITIES: SOLDIER FIELD CO MPLE X, © 2D 12 MCFETRI DGE SPO RT S CEN TER , AN D THE BA SEB A L L STA DIUM AT DEVO N AND KEDZ IE 3. PROPOSAL: C. EXPER IENCE 91

consumer waste. Additionally, they are packaged so that SMG can to reuse bottles and distribute chemicals more efficiently. SMG also reduces waste and promotes sustainability at Soldier Field by using Green Seal products in the stadium's washrooms, including Bay West paper products and DEB/Aero Rose foam hand soap. The dispensers use less soap per pump, which results in overall savings, decreased packaging, and decreased costs. SMG also uses garbage can liners made of a minimum of 40% post­ consumer waste.

ELECTRIC VEHICLE CHARGING STATIONS SMG partnered with Charge Point Network to install vehicle-charging stations in the Museum Campus North Garage. These allow all patrons with electric vehicles, including those attending stadium events and other museums, the ability to charge electric vehicles while on Museum Campus. This supports each user's ability to lessen his carbon footprint, and allows us to increase awareness of green initiatives among millions of patrons a year. SM G plans to expand the electric vehicle charging stations to other parking garages at the Museum Campus.

PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FA CILITIES: SOLDIER FIELD COMPLEX, MCFETR I DGE SPOR TS CENTER, AND THE BASEBALL STA DIUM AT DEVON AND KEDZIE 92 3. PROPOSAL: C. EXPERIENCE

3.C.2.i 6. On-Site and Off-Site Renewable Energy - 100% of the carbon emissions from our energy use are offset GREEN INITIATIVES for at least two years, from July 2011 until July 2013. OTHER FACILITIES 15% of our electricity is directly offset through a green power procurement agreement with Duquesne Light; the remaining 85% is indirectly offset by PLATINUM CERTIFIED FACILITIES supporting wind power generation through purchase of Renewable Energy Credits (RECs). 100% of our David L. Lawrence Convention Center Pittsburgh Pennsylvania steam and natural gas use is offset by supporting landfill gas mitigation projects which sequester Certification: LEED - Platinum (EB: O&M) methane (a greenhouse gas 25 times more powerful Year Awarded: April2012 than carbon dioxide), through the purchase of Verified Emissions Reductions (VERs). With these offsets, Submitter: Sports and Exhibition Authority we are able to operate on a net-zero emissions basis. Re-Certification: Within the next 5 years The green power, RECs, and VERs are all Green-e certified by the Center for Resource Solutions. Green Initiatives 7. Water Efficient Landscaping - DLCC's annual 1. Comprehensive Outreach Program - DLCC irrigation use is 94% less than conventional practices. earned an Innovation in Operation credit for the We conserve water used for landscaping by planting gl program, including the material on the website, only native and adaptive species which do not require signage throughout the building, the cell tour, green extra irrigation. Because our landscaping thrives tours, and the Case Study for the David L. Lawrence on normal rainfall patterns, we were able to enact a Convention Center. formal policy which specifies that the irrigation system 2. Green Cleaning: High Performance Cleaning serving the 11th Street landscaped area should only be Program - D LCC has implemented a Green used in cases of extreme or prolonged drought, saving Cleaning Policy and Plan, which specifies the use of over 85,000 gallons per year compared to standard sustainable cleaning chemicals and equipment, proper practice. Additionally, the sensor system installed on training regarding handling of chemicals and dilution the South Terrace Green Roofis projected to improve systems, and other measures designed to protect irrigation efficiency and reduce water use by 66%. occupant and personnel health. 8. Indoor Plumbing Fixture and Fitting Efficiency - 3. Environmental Tobacco Smoke (ETS) Control -No This credit was carried over from the original New smoking is permitted within the building or within a Construction certification. By installing efficient 25 foot radius of any doors or other direct openings indoor fixtures and supplying flush fixtures with to the interior. recycled gray-water instead of potable (drinking) 4. Solid Waste Management: Durable Goods - DLCC water, we save an estimated 57% in annual water needs recycles 100% of our used electronics and furniture. for our indoor plumbing fixtures. 9. Light Pollution Reduction - DLCC earned this credit 5. Solid Waste Management Policy - DLCC has also by installing the correct level of lighting for an urban enacted a Solid Waste Management Policy which environment, and by using less electric lighting at formalizes existing recycling practices and sets goals for diversion of reusable or recyclable materials. Our night. current goal is to keep at least 50% of waste generated at the buildings out oflandfills each year.

PRO POS AL FO R MANAGEMEN T A ND OPER ATI ON or SPO RTS FAC ILITIES: SO LDIER FIELD CO MPLE X. © 2012 MC FETRI DGE SPOR TS CEN TER, A N D THE BASE B A LL STADIU M AT DEVO N AND KED Z IE 3. PROPOSAL: C. EXPERIENCE 93

GOLD CERTIFIED FACILITIES Huntington Center Toledo, Ohio

David L. Lawrence Convention Center Certification: LEED - Gold New Construction Pittsburgh Pennsylvania Year Awarded: 2009 Certification: LEED - Gold New Construction Submitter: Construction Manager - The Year Awarded: November 2003 Lathrop Co. Design team - HNTB Submitter: Architect, Raphael Vinoly Re-Certification: N/A Associates Re-Certification: NIA Green Initiatives 1. Huntington Center uses 38% less fossil fuel energy, Green Initiatives enhanced insulation, integrated systems, sophisticated 1. Land fill diversion ratio increased from 13% in 2005 controls, a cool roof and in-house electricity to 59% in 2011. generation (Combined Heat &Power System). The building will avoid the use of enough power for 82 2. Energy consumption dropped from 17 million kwh in homes each year! At today's energy rates, that's over 2004 to a consistent 13 ( +/-) million kwh annually. $4 million savings over a 30-year use period 3. Our land fill ratio would not have been achieved 2. This building uses 56% less water than a code­ without the ability to compost food waste and other minimum peer. Low flow fixtures, W aterless Urinals bio-degradable items. SMG at the DLCC worked and rainwater collection system save over 700,000 closely with an entity that eventually developed the gallons per year (32 pools!) first compost farm in Western PA. The DLCC was the first, and remains the largest, customer to this compost 3. Huntington Center is built with recycled and farm. recyclable materials- materials manufactured locally and installed by local trades people. 4. We have also negotiated with our energy supplier in requiring them to provide power from PA wind farms 4. It's a clean/healthy building. Huntington Center beginning with 10% in 2009 to our current level of achieved an Innovation point for its Green & Healthy 25%. Renewable energy credits (RECs) have been cleaning program that is above the LEED base line purchased to offset the remaining kwh and the natural 5. Some of the features of the building that helped us gas burned to produce the steam with which we heat achieve this certification include: the building. • It's location in the City center where it could take 5. Further and consistent gains have been made in advantage of existing utility infrastructure. green cleaning, green maintenance, and green event • Public transportation (all TARTA lines cross here) operations • 15,000 existing parking spaces (within 6 blocks) • Project cleaned up industrially-contaminated land

© 2012 PR OPO SAL FO R M A NAGEMENT AND OPER ATION OF SPORTS FACI LI TIES: SOL DIER FIELD CO MP L EX, M CFETRI DGE SP ORTS CEN TER, AND THE BAS EBALL STA DIUM AT DEVON A ND KED Z IE 94 3. PROPOSAL: C. EXPERIENCE

Broward County Convention Center 8. Major recycling effort with all staff and users of Ft. Lauderdale, Florida building to achieve and average recycle/repurpose rate Certification: LEED - Gold (EB: O&M) of60% 9. Purchase of an organic food digester which turns food Year Awarded: July 2012 waste to gray water Submitter: Julia Johnson - SMG Sustainability Coordinator at Broward County 10. Website created for ongoing public education: cc. http://browardcountyconventioncenter. green touchscreen.com Re-Certification: Application for re-certification is already in place and we are working on all tracking items toward our Moscone Center - North and South Facilities goal of obtaining re-certification no San Francisco, California later than 2017. Certification: LEED - Gold (EB: O&M) Green Initiatives Year Awarded: October 2012 1. Complete lighting retrofit in the original building Submitter: Kathleen Hennesey, LEED Green with 8-lamp T5 high output (with step-down Associate, Sustainability Analyst capability-not "dimmable", but stepping down from Re-Certification: With-in 5 years 100% to 75% to 50% to 25%) florescent fixtures in the exhibit halls (including the expansion) and new direct/ Green Initiatives indirect T5HO 2-lamp fluorescent fixtures in meeting rooms and office areas; compact florescent fixtures in 1. Green -e Energy Certified Renewable Energy common area high hats, LED in select indoor fixtures Certificates (RECs) and Green-e Climate Verified Carbon Offsets equal to 50% of the Moscone and all landscape lighting, induction lighting for Center's North and South building's annual energy loading docks consumption were purchased and will save 5,385 2. Replacement of 2 twenty year old chillers with 2 Metric Tons of Carbon Dioxide equivalent from energy efficient 1,000 ton Trane chillers entering the atmosphere each year - removing 1,056 3. Addition of VFDs on all air handlers including an passenger vehicles from the road and preventing the upgrade to variable speed motors burning of 29.3 railcars' of coal. 4. Upgrade of building automation system to include 2. The San Francisco Public Utility Commissions' power addition of C02 sensors; indoor and outdoor lighting used to serve San Francisco's municipal facilities, including the Moscone Center, is sourced primarily 5. Retrofit of plumbing fixtures with low flow aerators from 100 percent clean, green hydropower from the for sinks and diaphragms for toilets and urinals Hetch Hetchy system, as well as power from small 6. Complete rework oflandscape to native and adaptive solar and biogas facilities located in San Francisco. plant material and irrigation to a combination of drip 3. The 60,000 square feet solar array comprised of 5400 and more efficient sprinkler system matched to a photovoltaic modules on the rooftop of Moscone monitored control system incorporating soil moisture South reduces greenhouse gas (GHG) emissions by an sensors. amount equivalent to planting 62 acres of trees yearly. 7. Policy changes for staff & subcontractors concerning purchasing & use of equipment and products, installation, recycling

PROPOSAL FOR MANAGEMENT A ND OPERATION OF SPO RT S FACILI T IES: SOLD IER FIELD CO MPLE X, (~ ) 20 1 2 MC FETRIDGE SPORT S CENTE R. AN D THE BASEBALL STADIUM AT DEVON AND KEDZIE 3. PROPOSAL: C. EXPERIENCE 95

SILVER CERTIFIED FAC ILITIES 3. Water fixtures throughout the facility have been installed that are low flow along with dual flush toilets. Salt Palace Convention Center 4. Low mercury lamps that reduce environmental Salt Lake City, contamination after disposal are specified and installed Certification: LEED-Silver New Construction throughout the facility. Year Awarded: June 2007 5. The use of environmentally preferable cleaning policies including cleaning products that meet the Green Seal Submitter: Edward Daniels Architecture GS-37 standard and floor cleaners complying with (EDA), Greg Packer the California code of regulations maximum VOC Re-Certification: NIA content.

Green Initiatives 1. Low VOC construction materials used for Wilmington Convention Center construction of new section of convention center. Wilmington, North Carolina 2. Facility built with recycled construction materials. Certification: LEED - Silver New Construction 3. Installation of waterless urinals, low flow toilets and Year Awarded: November 2011 water nozzles in new section of convention center. Submitter: Laura Miller with LS3P Associates 4. Bicycle/motorcycle/carpool parking around facility. Ltd (architect) 5. Recycling programs: single stream (mixed material), Re-Certification: NIA and cardboard specific throughout facility. 6. Offsite kitchen composting. Green Initiatives 7. 1.65 MW solar panel installation on new section of 1. Erosion Control Plan convention center. 2. Brownfield Redevelopment 3. Site development to maximize open space ShoWare Center Kent, Washington 4. Design Storm water to control quality

Certification: LEED - Gold New Construction 5. Heat Island Effect Year Awarded: January 2009 6. Water Efficient Landscaping Submitter: LMN Architects I PBKArchitects 7. Water Use Reduction Re-Certification: NIA 8. Green Power 9. Storage & Collection of Recyclables Green Initiatives 10. Used Regional Materials/Certified Wood 1. Preferred parking labeled for each of the following; low emitting/fuel efficient (hybrid) vehicles and 11. Environmental Tobacco Smoke Control carpool vehicles is signed and provided around the 12. Low Emitting Carpet Systems facility. 13. Indoor Chemical & Pollutant Source Control 2. Water efficient landscaping has been designed and 14. Green H ousecleaning Program: environmentally installed around the facility. friendly cleaners

© 2012 PR OPOSA L FOR M A N AGE M ENT AND OPERATI O N O F S PO RT S FA CILIT IE S: SOLDIER FIE LD CO M P LE X, M CFETR IDGE S PO RTS C E NTE R, AND THE B ASEBAL L STA D IU M AT DEVON A N D KEDZ I E 96 3. PROPOSAL: C. EXPER IENCE

LEED CERTIFIED FACILITIES Jackson Convention Complex Jackson, Mississippi

Co lorado Convention Center Certification: LEED - Certified New Denver, Colorado Construction Certification: LEED - Certified Existing Year Awarded: January 2009 Building - Operation and Submitter: Mrs.Julie Markle of Dale Partners Maintenance -Architect Year Awarded: May 2010 Mr. Dagmar Epsten of the Epsten Submitter: Lindsay Arell - Sustainability Group - Georgia Manager, SM G Re-Certification: NIA Darren Johnston- 3rd party consulting firm, UH G Green Initiatives Re-Certification: CCC has not applied for 1. Light colored surfaces & reflective roof to conserve re-certification yet. To maintain energy and reduce the impact on the certification we will need to re­ effect. certify by 2015 2. Lighting exceeds ASHRAE (American Society of Heating, Refrigerating, Air Conditioning, Green Initiatives Engineers) 90.1 energy efficiency requirement by 1. Full sustainability program focused on the areas 25%. All lighting fixtures use fluorescent lamps. No of: Energy Conservation, Waste Reduction and incandescent lights are used. Diversion, Air Quality Improvement, Water 3. Water efficient fixtures to reduce consumption. Conservation and ~ ality, Education, Community Automatic water & toilet systems which equal to a Outreach, and Procurement. 20% overall savings. 2. Sustainability Manager available to clients wishing to 4. An installed water filtration system that manages implement sustainable initiatives the building's storm water run-off to keep it from 3. Maintain an extensive webpage: www. polluting water systems. JCC also conserves irrigation denverconvention.com/about-us/sustainability water with automated sprinkler sys tem 4. Roof top solar array installed in 2008 5.JCC preserves indoor air quality by monitoring carbon 5. Continuing to monitor water sub-meters (ongoing) dioxide 6. Occupancy Survey (August 2012) 6.JCC uses ozone-friendly HVAC refrigerants. High efficiency filters on air units to improve air quality. 7. Waste Audits (November 2012) ]CC employs economization ofHVAC by using free 8. Cleanliness Assessment Audit (November 2012) cooling when temperature and permit 9. Lighting and equipment upgrades (ongoing) 7. Use of an energy management system to manage/ 10. Sustainable procurement and tracking (ongoing) regulate temperature, humidity, lighting, and automated on/off times to prevent waste. 11. Building Commission project (2012-2013) 12. Maintenance of LEED AP on staff (Lindsay Arell)

PRO POS AL FOR MANAG EM ENT AND OPERATION OF SPOR TS FACILITIE S: SO LDIER FIEL D CO MPLE X, ©20 12 MCFETRIDGE SPORTS CENTE R, A ND THE BASEBALL STADIUM AT DEVON A ND KED Z IE 3. PROPOSAL: C. EXPERIENCE 97

8. Waste and Recycling management process was FACILITIES IN PROCESS TO APPLY established to separate out and recycle cardboard, FOR LEED CERTIFICATION plastic and paper. 9. Most construction materials originate within 500 Knoxville Convention Center Knoxville, Tennessee miles of site to reduce travel & shipping fees 10. All cleaning products are environmentally friendly. Certification: LEED - Silver (EB: O&M) Use of biodegradable tissue and paper products. (No Year Awarded: Submitting application Styrofoam) Dec. 31, 2012 11.JCC is located within 14 mile of three bus stops.JCC Submitter: Lindsay Wiesner with Ameresco provides priority parking for fuel efficient vehicles. Re-Certification: NIA Reserved space provided for car/van -poolers to encourage car pooling Green Initiatives 12. Bike rack and shower provided to promote 1. Implemented Single Stream recycling of metal and transportation with lower fossil fuel use aluminum cans, paper, cardboard, and glass 13. LEED certification professional on staff leading the 2. Converted an old storage room into a grow room for process, which gives us additional points/credit in the micro-greens for the kitchen instead of having them designation/accreditation process. shipped from CA 14. Education program is share with visitors and 3. Converted outside planters to a herb garden customers to enlighten them on our green initiatives 4. Lighting retrofits throughout the convention center. 5. Installed new boilers with a 60% reduction in natural gas 6. Tinted west windows 7. Implemented new policies on green purchases 8. Farm to table program in F&B to promote and support local farmers and businesses. 9. Installed an additional chiller to support front office on down days 10. Advertise the City of Knoxville's curb side recycling program on our marquee 11. Installed solar panels on convention center. 12. Installed waterless urinals and low flow aerators on the sinks

© 20 12 PROPOSAL FOR MANAGEMENT AND OPERATI ON OF SPORTS FACI LI T IE S: SOLDIER FIE LD CO MPLE X, M CFETRIDGE SPORT S CENTER, AN D THE BA SEBALL STAD IUM AT DEVON AND KEDZIE 98 3. PROPOSAL: C. EXPERIENCE

LEED-Certified SMG-Managed Buildings Gold Certified * David L. Lawrence Convention Center (Pittsburgh, PA) - GOLD LEED Certified (new building and Platinum (existing building)

* Huntington Center (Toledo, OH) - GOLD LEED Certified * Broward County Convention Center (Ft. Lauderdale, FL) - GOLD LEED Certified * Moscone Center (San Francisco, CA) - GOLD LEED Certified

Silver Certified * Salt Palace Convention Center (Salt Palace, UT) - SILVER LEED Certified

* ShoWare Center (Kent, WA) - SILVER LEED Certified * Wilmington Convention Center (Wilmington, NC) - SILVER LEED Certified * Jekyll Island Convention Center (Jekyll Island, GA) - SILVER LEED Certified * K-Rock Centre (Kingston, ON) - SILVER LEED Certified

LEED Certified * Soldier Field (Chicago, IL) * Colorado Convention Center (Denver, CO) * Jackson Convention Complex (Jackson, MS) SMG-Managed Facilities in process of obtaining LEED Certification

* Knoxville Convention Center (Knoxville, TN)*

*Currently "Green Certified" by the TN Green Hospltallty Certification program

LEED\ I AOl•OO' I~ ' "" llGY .. ( N VU,O NI MlNTAl OU•GW

PROPOSA L FO R M A N AGEMENT AND OPERATION OF SPOR TS FAC ILIT IES: SO L DIE R FIEL D COMP LE X, © 2012 M CFET RIDG E SPORTS CE NT ER , A ND T HE BASEBALL STADI UM AT DEVON AND KEDZ IE DETAILS OF SMG'S EXPERIENCE AT SOLDIER FIELD, CHICAGO, IL: TRAINING AND CUSTOMER SERVICE 3. PROPOSAL: C. EXPER IENCE 99

3.C.2.j • I ~ I .!. ' TRAINING We're the best because we are SMG believes that facilities succeed when staff personnel trained to be the best. From are trained properly and understand their respective roles National Incident Manaqement in order for Soldier Field to be the perfect destination for its visitors. On an annual basis, our staff receives system traininq to ladder safety, training in a variety of areas. All appropriate stadium SMG provides traininq for our people staff is required to participate in training that affects and our subcontractors to ensure performance on the job. your assets are protected and NFL BEST PRACTICES customer service is second to none. With NFL Best Practices, our staff participates in "Techniques for Effective Alcohol Management (T.E.A.M.)" training and receives certification SMG holds every facility to the OSHA standards for upon completion of the TEAM training. Visual General Industry. On a monthly basis, staff meetings are representations, hands-on activities and roleplaying held with training and review of a specific safety topic. are just some of the methods of training for our senior During a 12-month period, the safety training covers the management staff. following topics:

In addition, the SMG staff is trained on perimiter control > Golf Cart I Utility Cart Safety and stadium security, gate access and management, > Working Safely with Hand and PowerTools credentialing procedures, effective management with > Ladder Safety the Command Post, protocols for threat assessment and > Safety's Most Wanted - dealing with complacency emergency plans and evacuation. > Blood-borne Pathogens HEALTH AND SAFETY TRAINING > Cell Phones in the Workplace SM G provides training to all stadium staff and > Emergency Planning representatives from its' subcontractors on AED and > Aerial Work Platform Training fire extinguisher use, as well CPR training. Tabletop > Hazard Communications & Chemical Safety discussions, exercises and videos allow staff to learn what > Snow Removal needs to be done in each instance and are part of the annual training program. > Lock Out I Tag Out

© 2012 PROPO SA L FO R MANAGEMENT AN O OPERATI ON or SPOR TS FAC I LITIES: SO L DIER FIELD COMP L E X, MCFETRIDGE SPO RT S CEN TER, ANO THE BASEBALL STADIUM AT DE VO N AND KED Z IE 100 3. PROPOSAL: C. EXPER IEN CE

These monthly safety meetings include the following Management Institute and FEMA and entails senior personnel: SMG labor foreman, foll time laborers and management staff to complete online courses such as seasonal staff, grounds staff and stadium mechanics. ''Active Shooters & What You Can Do." SMG also works with its subcontractors to ensure that All of these monthly and annual training seminars allow every facet of the maintenance and operation of the SMG staff and its facility subcontractors to be informed facility are reviewed. The following topics are covered of best practices in order to keep visitors and staff of during these training sessions: Soldier Field the safest stadium in the NFL.

> Asbestos GAME DAY CUSTOMER SERVICE > Contractor Safety The "Fans First" program is adopted at Soldier Field. > Driver Safety Event day experience shows Soldier Field is number one > Electrical Safety- LO/TO when it comes to Customer Serice. Some of the services > Emergency Evacuation provided are:

> Fall Protection > ADA shuttle service to and from all parking lots

> Hazard Communications > ADA wheelchair assistance to and from seats > Hearing Protection > ADA ticket resolution > Infection Control I BBP > Assisted listening devices > Ladder safety > Text messaging from fans to protect their rights > Lead > Fan assistance booths > Machine Guarding > Designated driver program > Man-Lift/High Lift > Warming and cooling centers > Mold > Youth officer for lost children > Personnel Protective Equipment > Stroller check-in > Permit Confined Space > Bag check-in for Parkland events > Powered Industrial Truck I forklifts > Respirator > Scaffolding > Welding, Cutting, Brazing

SOLDIER FIELD EMERGENCY ACTION PLAN TRAINING AND RELATED INCIDENT TRAINING We provide annual training sessions on NIMS-style Soldier Field Emergency Action Plan. All staff and representatives from each subcontractor are required to attend. We also use training from the Emergency

PR OPO SAL FOR MA N AGE MENT AND OP ERAT ION OF SPORTS FACI LI T IES: SOLD IER FIE LD COMPL EX, © 201 2 MC FETR IDG E SPO RT S CEN TE R, AN D T HE BAS EBALL STAD IUM AT DEVON AND KEDZ IE 3. PROPOSAL: C. EXPERIENCE 101

3.C.2.k K'NEKT TRAINING PROGRAMS PHILOSOPHY SMC believes in developing our employees. We want to provide tools that will help our employees to be better in all aspects of their lives: their work life and their personal life. We understand that in order for training to be valuable it must be relevant. Our programs focus on life skills. By doing so we have given people a reason to engage. We believe that by understanding PROGRAMS the purpose in our work and focusing on the "how" of how we deliver service, the outcome is improved for all. Customer Service Orientation: This philosophy underscores the format and materials in The SMC story begins by recognizing that there is a all our programs. Creating a great guest, customer, and purpose to our work, not simply tasks to be performed. employee experience takes creativity and must be multi­ The first training program in the k'nekt portfolio is dimensional. We all win when we feel good about the meant for all new-hires and temporary employees. It is job we are doing and how we are doing it. a cutting edge training video explaining the company's philosophy. Each of SM C's core beliefs are explored in METHODOLOGY a way that the individual employee understands how he Making training engaging and relevant to the adult or she is part of the success of the company. By the end learner is critical in order for it to be effective. By of the 17 minute video, employees understand that at showing value beyond the workplace, employees embrace SMC: We Engage, We Celebrate, We Entertain, We and take ownership of the training. Each program Amaze, We k' nekt. includes the following: Formal Customer Service Training > Professionally delivered training utilizing industry experts and/or nationally recognized speakers Once employees have been trained in their specific job, they are required to attend the half-day, interactive > A blend of media that is current and engaging program further exploring the skills of customer service. > Messages and skills that are directly applicable to A blend of live and virtual facilitator training is tailored work and often personal lives specifically for each individual facility. Our employees > Versatile skills that allow the learner to internalize engage because they see relevancy. We show them how and personalize for a more genuine application and the skills they learn have application in their personal delivery lives as well as their business lives. > Current topics that address the electronic world we operate in Sales: > Customized programs that significantly improve SMC is the only facility management company to have results at minimal cost developed a full series of training programs devoted to sales.

©2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIE R FIELD CO MPL EX, MCFETRIDGE SPOR TS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 102 3. PROPOSAL: C. EXPERIENCE

Sales Training I - The Consummate Sa les Professiona l / · The main focus of this intensive three-day session is to arm the SMG sales person with the right tools to convert potential business into booked business This program encompasses all aspects of the sales job teaching interactive selling points, etiquette & protocol, networking, online communication, letters and proposal writing. The course is led by two experienced hospitality executives and calls on some of the field's top experts to share their experience and knowledge with the trainees.

Sales Training II - Advanced Selling Techniques Sales II takes it to the next level. Participants work on extensive evaluation of business opportunities and the different buyers within that opportunity. It is a complex approach to assessing customers' buying styles and presenting offerings that best influence and persuade those styles. Participants will apply the theory presented to current business opportunities. They will also develop Sales Administrative Assistant Training action plans that support this theory in order to persuade When customers contact a sales office, it is not unusual future customers. Additionally, participants explore the to initially speak to an Administrative Assistant. proactive portion of sales - prospecting. Sources for new That first point of contact can make or break a sale, business, effective strategies and necessary action plans so providing training to this audience is necessary to are all developed in order to ensure a constant flow of accomplish the following: business. > Understand the importance and value of business opportunities that are handled in the sales office Sales Ill - Accountability and Leadership Training > Understand their role in the success of the sales SMG understands that companies that embrace a process sales culture are the most successful in any industry or marketplace. Infusing a sales culture throughout the > Manage the call (or walk-in customer) in a way that organization begins with leadership, measurements and efficiently gets the customer to the right person accountability. This training has many components, as > Effectively explain necessary information to well as traditional facilitator-lead classroom training. The customers when directing then to the next step of the series includes: sales process

> Developing a comprehensive Marketing Plan Event Management that incorporates specifi c nuances of the facility, The Event Management Training Program details the the marketplace, the competition and stakeholder key responsibilities of this critical function. It addresses expectations all the elements of the event management role from file > Establishing team and individual measurements per management and membership to contract understanding market segment, per year that directly link to the and enforcement, program closure and payment, facility's initiatives, budget and market expectations upselling opportunities, handling difficult guests, and > Developing and executing sales strategies that support pre/post-convention meeting protocol. It also addresses the team and individual sales (revenue) goals the importance of professional polish and instructs in > Developing an efficient sales team by coaching this key area. \ sales people on sales skills, strategies and account management

PROPOSA L FOR M A N AG EMENT A ND OPER AT IO N OF SPO RT S FAC ILITIE S: SOLDIER FIELD CO MPLEX, © 2012 MCFETRIDGE SPORTS CENTE R, A ND THE BASEBALL STA DIUM AT DEVON A ND K ED Z IE 3. PROPOSAL: C. EXPERIENCE 103

MYSTERY SHOPPER REPORTS • .. ~ SM G 's commitment to customer service and a positive NFL MYST£RY SHOPP£R R£PORTS experience for our patrons and promoters alike is evident in the standards set forth in our K'nekt training program. Twice a year, Soldier Field staff are Every year, an independent auditing agency conducts subject to inspections from Mystery Mystery Shopper Reports for Soldier Field which Guest Shoppers who carry out Interaction measure our game-day operation. Utilizing the findings Detail Audits focused on quest services. in these annual reports, SMG has been able to identify SMG consistently scores above averaqe and improve upon the customer service that we provide on these tests, details of which are in at the stadium. Soldier Field consistently demonstrates £xhibit B. excellence in customer service as shown in these Mystery Shopper Reports. The las t five years of Mystery Shopper reports are included in Exhibit B for your review.

©2012 PR OPOSA L FOR M ANAGEMENT AND OPERAT I ON OF SPORTS FACIL ITIE S: SOLD IER FI E LD COMPLEX, MCFETR I DGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVO N A ND KEDZIE IMPLEMENTATION PLAN 135 SECTION 3.F IMPLEMENTATION PLAN

• SMG utilizes a unique approach with the 233 facilities it manages around the world. No matter the facility's size, we ensure every member of our team is available to provide the necessary insights and advice to ensure its success. We work with both creativity and determination to increase attendance, revenues and impressions. Most importantly, we engage the community, both through employment and contract opportunities, as well as through diverse events that attract diverse audiences.

3.F PROJECT APPROACH

Our approach to managing Soldier Field and the surrounding parkland, McFetridge Sports Center, and the Baseball Stadium at Devon and Kedzie, can be summed up simply in one word - stewardship. While the term is often associated with the environment, SMG effectively applies it to all disciplines within our management of Soldier Field and the surrounding parkland, Mcfetridge Sports Center, and the Baseball Stadium at Devon and Kedzie. To us at SMG, stewardship means we put the Chicago Park District's mission and core values first and foremost. Stewardship means we approach the management of our beautiful city's resources - buildings, capital, equipment, land and people - with diligence and zeal. It means that at SMG, we apply our industry best practices, our experience, our propriety systems, and our best people to work for the best interests of the City of Chicago. You have seen other components of SM G's value-added venue management process and our management credo 1 covering key areas of Client Satisfaction, Customer McFETRIDGE Service, and Business Conduct, which are critical SPORTS components of a winning approach. CENTER 8

© 2012 PROPOSAL FOR M ANAGEME NT A NO OPERATI ON OF SPORTS FACILI TI ES : SO L DIER FI EL D COMPL EX, MCFE TRIDGE SPORTS CENTE R, A ND THE BAS EB A LL STAD IUM AT DE VO N A ND KEDZIE 136 3. PROPOSAL: F. IMP LEMENTATION PLAN

( SMG FOLLOWS THE GOALS AND be a challenging undertaking but one that we hold in OBJECTIVES OF THE CHICAGO PARK high regard. Our event staff looks for every opportunity DISTRICT to showcase the facility and make it available to all segments of the population - from children's parties and Within this mission, we understand the specific goals school field trips; charity fundraisers to military tributes; and objectives the Chicago Park District has delineated ethnic job fairs to corporate dinners - we pride ourselves for Soldier Field and the surrounding parkland, the on making the facility available to all. McFetridge Sports Center, and the Baseball Stadium at Devon and Kedzie. SMG looks at the Mcfetridge Sports Center and the Baseball Stadium at Devon and Kedzie no differently O ur philosophy of stewardship informs our approach to than the Soldier Field operation. meeting each of these goals and objectives: 2. To maximize the net annual revenue generated by or 1. To maximize the utilization of the sports facilities by for the Chicago Park District from the sports facilities all segments of the local and regional population and regarding the Soldier Field Complex while First and foremost, we view Soldier Field as a park within complying with certain limitations imposed by tax law the Museum Campus. We fully support the "Stadium in in connection with the financing of the Soldier Field a Park" adage and ensure the parklands, children's garden, renovation and redevelopment and colonnades are cleaned, maintained, and safe for the These Park District assets are the product of visionary use of all citizens and tourists on a daily basis. With more leaders and the labors of committed individuals. Our than 3 million visitors to the Museum Campus it is can goal is to ensure these prime facilities are improved upon (

,_

PROPOSAL FOR MANAGE MEN T AN D OPERAT ION Of SPORTS FAC ILIT IE S: SOL DIE R FIE L D COMPL EX. ©2012 MCFETR IDGE SPORTS CENTER, AN D TH E BAS EBALL STADIUM AT DEVON A ND KEDZIE 3. PROPOSAL: F. IMPLEMEN TATION PLAN 137

and passed on to future generations. We understand the 3. To make the sports facilities greener, more eco­ complexities of the tax laws and restrictions on revenue friendly facility by minimizing any of their negative generation and have maintained those requirements. environmental impact Hence, our approach has always been to drive all Reducing the carbon footprint and negative potential revenue streams directly to the Chicago Park environmental impact of the Soldier Field complex is a District. We have consistently sought out and crafted mission that SMG has forged since the re-opening of sponsorship, advertising, and business partnerships that Soldier Field. We are very proud to have earned Soldier maximize return to the CPD without jeopardizing capital Field the LEED-EB designation for the Chicago Park funding. Whether it's the comprehensive wireless and District. Soldier Field is the flagship facility for the Park data strategy we have developed that continually drive District and thus needs to lead the way in innovative hundreds of thousands in new revenue directly to the ways to continually lessen our carbon footprint and CPD or simply obtaining national rates through SM G's impact on the environment. global buying power, the returns benefit the CPD directly. The philosophy and best practices we adhere to at Soldier Field will also be our model at the other two facilities.

V 2012 PROPOSA L FO R M ANAGEMENT A N D OPER ATIO N OF SPOR TS FAC ILI TIE S: SOL DIER FI ELD CO MPL EX, M CFETR IDGE SPOR T S CE NTER, AN D THE BASEBALL STA DIUM AT DE VON A N D KEDZIE 138 3. PROPOSAL: F. IMPLEMENTATION PLAN

(' 4.To keep the sports facilities in a well-maintained and 7. To stimulate the economy of the City clean, safe, and attractive state at all times We understand the importance of these facilities to the SMG has created an Environmental Stewardship overall economy and the quality of life for our citizens. program that focuses on many areas. The first area Beyond the direct event revenues to the CPD, which of focus is the maintenance and custodial side of the includes the $7.2 million from live events, parking and facilities' operations. Purchasing and using Green sealed amusement taxes are two of the most directly impacted products is our priority. We also focus our stewardship on areas to the City and County. Over the last five years, the equipment that is used in the facility. When it is time parking taxes and amusement taxes contributed over $20 to purchase equipment, we focus on products that will million dollars. Soldier Field major events (i.e. the Notre help to maintain the facility cleanliness as well as protect Dame football game) boosted the local Chicago economy the environment and health of the employees. with thousands of booked hotel rooms and restaurant reservations to capacity and utilized taxi and public 5. To maximize the number of events and attendance at transportation to its fullest. the sports facilities Bottom line, SM G's approach is to create jobs and We are extremely proud to have met and exceeded the increase revenue for the Chicago Park District and the challenge given to us by the Chicago Park District to City of Chicago. bring even more events and guests to Soldier Field and more revenue for the CPD. We have steadily grown the 8. To protect the CPD's interest in the sports facilities event attendance and diversity through exciting and We understand the Chicago Park District's Mission is to innovative concepts. In the last five years we have hosted enhance the quality of life in Chicago by becoming the more than 1,100 events and hundreds of thousands of leading provider of recreational and leisure opportunity; guests to Soldier Field. In 2011 alone, Soldier Field to provide safe, inviting and beautifully maintained hosted over 200 event days, which translated to over 600 parks and facilities; and to create a customer-focused usage days and hundreds of thousands of man hours and responsive park system that prioritizes the needs worked. Our marketing team realizes and embraces every of children and families. SMG also understands the opportunity and will continue these efforts at Soldier importance of creating jobs, generating revenue, and Field, McFetridge Sports Center and the Baseball maintaining the facilities to the highest standards - Stadium at Devon and Kedzie. creating an environment that children and families enjoy coming to again and again. 6. To increase the diversity of the events held at the sports facilities 9. To involve all segments of the City in the SMG is committed to creating and booking a diversity employment and business opportunities arising as a of events. Through the years at Soldier Field, we have direct or indirect result of the operations of the sports developed and hosted a variety of events such as military facilities remembrances, ethnic festivals and concerts, sporting SMG believes in its partners - in 2011 alone, 48% of our events, charitable and corporate functions, family events; operating expense went to our MBE/WBE contractors weddings and bar mitzvahs. With great success, we - Monterrey Security, East Lake Management, Christy have also attracted tens of thousands of new guests to Webber Landscapes, Taylor Electric, JSR Plumbing and a experience all the stadium has to offer. host of additional sub-contractors that continue to enable Soldier Field to be the premiere stadium in the country. Year after year, these Chicago partners exceed the CPD's targets of 2515 of MBE/WBE utilization.

PR OPOSAL FOR M A NAG EM ENT AND OPERATION OF SPOR TS FA CI LITI ES: SOLD I ER rl ELD CO MPLE X, © 2012 MCFET RIDGE SPORTS CE NTER, A ND THE BA SEB A LL STA DIUM AT DE VO N AND KEDZIE 3. PROPOSAL: F. IMPLEMENTATI ON PLAN 139

10. To provide services of the highest quality in a SMG KEEPS ITS FACILITIES AT THE manner that equals or exceeds the highest standards FOREFRONT OF THE INDUSTRY of comparable stadiums SMG is a global company managing over 200 facilities Our proposal will show through Mystery Shopper worldwide. Due to our strong network of sharing best Reports and the NFL Evaluations that Soldier Field practices and the latest trends in technology, we are continues every year to be one of the top fan friendly able to capture and implement the latest innovations stadiums in the country. The scores indicate that Soldier at the Sports Facilities. Regular communication with Field is in the top 25%. In addition, no other NFL SMG senior leadership as well as functional areas, e.g., stadium has achieved LEED Certification making Operations, Marketing, Human Resource, allows us to be Soldier Field the most environmentally sound NFL at the forefront of best practices in the industry. stadium in the country. Letters of recommendation/ accolades are available on disk for your review. On a local and regional level our staff participates in industry organizations, e.g., Chicago Convention and 11. To be responsible to the needs of customer and Tourism Bureau, Chicagoland Chamber of Commerce, patrons Chicago Sports Commission, Stadium Managers Association and International Association of Venue SMG is committed to making memorable experiences Managers. for our customers and patrons. We demonstrate this commitment by empowering and training our staff. We SMG'S APPROACH TO THIS PROJECT believe that facilities succeed when staff are trained If awarded this contract, SMG will continue to manage, properly and understand their respective roles in order maintain, and enhance the status of these three facilities: for the facility to be the perfect destination for its visitors. Soldier Field and the surrounding parkland, the On an annual basis, our staff receives training in a variety McFetridge Sports Center, and the Baseball Stadium at of areas and is required to participate in training that Devon and Kedzie. In the many pages that follow, we affects performance on the job. describe in detail our current practices, those practices We firmly believe that one of the single greatest keys to we plan to implement, continuing programs, new long-term business success is quality customer service. programming, current revenue generation projects, Our employees are the voice and the personality of our future revenue generation projects, current maintenance buildings. Our employees deal with customers daily and practices, and future improvements in maintenance, come to signify all that the company stands for. We strive greening achievements, goals for improved environmental to maximize the quality of customer service offered at stewardship, and our detailed system for staffing and each facility in which we operate. managing all resources. Our vision statement identifies a number of goals we would look to achieve for the Chicago Park District.

'l'.>2 0 12 P ROPOSA L FOR MAN AG EMENT AND OPERATI ON OF SPORT S FA CI LI TIES : SOLDIE R FIE L D COMP L EX, M CF ETRI DG E SPOR TS CENTER, A N D T H E B ASEBALL STAD IU M AT DEVON A N D KEDZIE OPERATIONS 3. PROPOSAL: F. IM PLEME NTATIO N PLAN 141

3.F. I I ~ .:. OPERATIONS.1 OPERATIONS PHILOSOPHY MAINTENANCE AND - Enhance operation, appearance and CUSTODIAL SERVICES reputation of facility

- Provide hiqhest levels of customer OPERATIONS PHILOSOPHY service SMG will provide all of the maintenance and custodial - Use resources efficiently services 365 days a year, 24 hours per day, including before, during and after events. Moreover, the CPD - Maintain stronq cost control procedures may direct SM G to render any of these services on an as-needed basis and we are prepared to respond - Extend useful life of materials to such requests. We will utilize in-house staff along and equipment with subcontractors to perform the tasks and will train - Achieve client's financial qoals and monitor all staff on the recommendations and requirements of both SMG and the manufacturer on all necessary equipment needed to perform the maintenance and custodial services for Soldier Field. OUR OPERATIONS MISSION Our on-site management team along with our national Our Operations Department business plan for Soldier stadium network provides support for the operational Field focuses on two major strategic efforts: maintaining and maintenance aspects of Soldier Field including the and adopting efficient and effective cost control planning and coordination of services and the technical procedures and generating and maximizing greater requirements. revenues. The Operations Department is responsible for establishing and enforcing standards in the areas > Game Day, minute-by-minute operating procedure of facility and plant maintenance. We employ best > Coordination and oversight of subcontractors and practices in all areas of facility upkeep, and utilize our show labor distinct understanding of the unique elements of stadium > Event set up and teardown: Pre-game preparation operations. The depth of our staff combined with the > Utility service delivery and collection stadium resources available to Soldier Field through our > Event/game day operational staffing stadium network give an unsurpassed level of operation excellence. > Security and crowd management > Safety and emergency responsiveness > Coordination with the requirements of the National Football League and the Chicago Bears > Adherence to environmental and conservation goals and programs > Coordination of top-quality parking services

© 201 2 PROPOS AL FOR MAN AGE M ENT A ND OPERATI ON OF SPOR TS FACIL IT IES : SOL DIER FIE LD CO MPL EX, MC FETRI DGE SPORTS CEN TE R. AN D THE BAS EB AL L STADIUM AT D EVON A ND KEDZ IE 142 3. PROPOSAL: F. IMPLEMENTATION PLAN

AREAS OF RESPONSIBILITY - EXTERIOR FOCUS ON FACTS

SMG takes great pride in the appearance of Soldier The SMG staff at Soldier Field understands Field and its surrounding parklands. Through a detailed the dedicated services required to maintenance and custodial program, SMG strives to keep maintain such a historic facility Soldier Field looking pristine. Christy W ebber Landscapes will be responsible for the daily maintenance and upkeep of the parkland areas, the flower beds around the facility, the sledding hill, capital AREAS OF RESPONSIBILITY - INTERIOR improvements and snow removal from the parklands. In SM G has developed checklists and guidelines to be used the spring, we work with Christy Webber to inspect all to satisfy maintenance and custodial responsibilities in a parkland areas and determine what improvements and cost effective and efficient manner. Cleaning schedules at repairs need to be accomplished. Soldier Field are for the most part based on the schedule Each spring, SM G focuses on several areas on the of events. The following lists outline areas that are exterior of the stadium and throughout the parklands. cleaned on a daily or weekly basis and some of the tasks These areas include; the campus sidewalks, the Children's that are performed per the checklists and guidelines that Garden, the Water Wall, the Sledding Hill, the stadium's we have developed. exterior fas:ade and stairwells. Below is a sample list of areas to be cleaned within the Our spring program provides for areas to be swept free stadium on daily or weekly basis but it is not limited to: of debris, pressure washed, have gum removed, perform Audio-video rooms, break rooms, club lounge areas/ the inspection of equipment and surfaces and schedule space, club seats, command rooms, concourses, conference sub-contractors to be brought in to professionally clean rooms, courtyards, detention areas/rooms, driveways, the bronze sculptures. We also focus on inspecting areas dressing rooms, electrical rooms, first aid stations, for repair after the winter months and also review the hallways, loading docks, lobbies, locker rooms, mechanical way finding signage and garbage cans on the campus for rooms, meeting rooms, offices, open areas, pedestrian any needed repairs or replacement. It also focuses on any areas/plazas, press box, ramps, restrooms, roofs, seating necessary painting that items such as benches or light areas in the stadium bowl, security rooms/areas, service poles may need. Prior to starting the Water Wall in the corridors, service rooms, sidewalks, stairwells, staff spring, we remove the winter dirt, algae and left over lime rooms, storage rooms, suite boxes, tunnels, turnarounds, build-up. Stadium fas:ade maintenance is performed and vomitories, and underground and surface parking items such as trimming of vines, cleaning of light fixtures, facilities. exterior doors being wiped down and pressure washing are done. The following list provides a sampling of tasks that are Our daily focus on the exterior of the stadium includes performed in these areas: the collection of trash and debris from all of the areas Empty waste containers and damp wipe/wash them if as outlined in the RFP in Exhibit 1. Our staff sweep contaminated by non-recyclables. Dust all furniture, the grounds, empty all waste cans, review underpasses, equipment and window sills. Vacuum and spot clean pedestrian bridges and turnarounds. floors and remove carpet spots, scrub when necessary. The Soldier Field staff also concentrates on the campus Spot clean walls and doors. Dust and damp mop resilient/ and parkland cleanliness both before during and after hard floors. Buff/ burnish when necessary. Clean and events. This focus covers areas such as the turnarounds, polish drinking fountains. Thoroughly clean all elevators, the Children's Garden, the Water Wall, the pedestrian including tracks. Check stairs for debris. Empty sanitary bridges and underpasses, sidewalks and parklands. disposal containers and damp wipe/disinfect. Refill \

PR OPOS AL FOR M A NAGEMENT A N D OP ER ATIO N OF SPO RT S FAC ILITIES: SO LDIE R FIELD CO MPLE X, © 2012 MCF ETR IDGE SPO RTS CE NT ER, AND THE BAS EB AL L STAD IUM AT DE VO N AN D KED ZIE 3. PROPOSAL: F. IMP LEMEN TATI ON PLAN 143

dispensers as needed. Damp wipe/disinfect sinks, urinals, heaters and ATM stations on all concourses. toilets, mirrors, fixtures and furnishings. Spot clean metal Within the stadium rooms, we will empty waste partitions and entry/exit doors and dust louvers. Remove receptacles and replace liners, empty recycle containers graffiti on all surfaces when necessary and spot clean push and wipe I polish them. Wipe all furniture and plates and polish dry. countertops, clean/sanitize washrooms and refill all dispensers. Vacuum carpets and remove carpet spots/ Below is a sample list of areas to be cleaned within the steam clean if needed. Sweep and damp mop all VCT, stadium that are used events but it is not limited to: terrazzo, granite and tiles floors, buff if needed. Spot General seating, courtyard areas, vomitories, open areas, clean walls, baseboards, doors and the interior and pedestrian plazas, stadium washrooms, loading dock, exterior windows as needed. Wipe and sanitize all underground garage, service tunnel and drives, media lockers, medical tables, showers, including faucets, walls deck booths, locker rooms, family room, interview rooms, and floors. Wipe down furniture as needed. Clean all media break spaces, first aid rooms, ticket offices and baseboards, glass doors, knee glass, railings, interior booths, club areas, suites and skyline suite, press box, back and exteriors of windows, and escalator glass and metal of house spaces on suite levels, and the command center. shrouds. Clean all elevators: vacuum carpet, wipe wood, polish metal and clean tracks. Sweep all 7 suite and club stairwells, damp mop as needed and vacuum all 8 passenger escalators.

On an event day, the following list of activities is performed in the areas outlined below during events. Areas maintained on an event day; general seating bowl and concourses, loading dock, United Club, suites, skyline suite, campus parklands and sidewalks.

Activities performed on event day: Monitor concourses, ramps, stairs and elevators. Empty The following list provides a sampling of tasks that are waste and recycling receptacles, and replace liners on all performed in these areas before and after events: concourses. Monitor all trash chutes, remove and replace Hand pick and separate all plastic bottles from general gurneys. Mop up any spills and leaks on all concourses. waste stream in seating bowl including the club seating Service all washrooms including removing trash, wiping areas. Sweep and clean all seating areas. Hose down all dispensers and fixtures, spot mopping any wet spots and sections in seating bowl. Prior to each event, hand wipe replenishing supplies. Respond to emergencies as may be each seat before the gates open on event day. Power­ required by the client. Empty all gurneys and totes to the wash and scrub concourse floors, doors and walls. Power­ compactors. Separate general waste from the recyclables. wash all interior and exterior stairwells, ramps and the Monitor, remove and replace gurneys in the chutes. colonnade red tile floors. Check/empty and wipe down Sweep all carpet, stairwells, elevators and escalators all waste receptacles and replace liners throughout the using brooms and sweep. Service all suite washrooms, stadium. Clean/polish all metal, including fronts of including removing trash, wiping dispensers and fixtures, concession stands, water fountains, drink stands, turnstiles spot mopping any wet spots and replenishing supplies. at all gates and the stainless steel elevator and stair towers. Clean tables in the courtyard and on the Miller Deck. Wipe down all "U are here" signs, exit signs, lights,

© 2012 P ROPOSA L FOR M ANAGE MEN T A N D OPERATION O F SPO RT S FACI LIT IES: SOL DIER F IEL D CO M P LE X, M CFETR I DG E SPOR T S CENTER, AN D THE BASEBA L L STA DIUM AT DEVON AND KEDZ IE 144 3. PROPOSAL: F. IMP LEMENTAT ION PLAN

( Each spring, SMG focuses on cleaning and improving steam cleaning of all escalators and fabric chairs in the the following areas during NFL off-season: United Club. We will buff all granite floors, clean grout, General seating bowl, concourses, ramps, stairwells, suites, scrub and seal tile floors, strip and wax and buff VCT skyline suite, club levels, all interior stairwells, the freight floors and we will schedule the cleaning of the stadium elevators, landings, passenger elevators, trash chutes and video boards. stadium roofs. Cleaning Standards Among the tasks completed are: The following cleaning standards are met on a daily basis SMG will wash entire seating bowl area from top down and during the quality assurance inspection process to including all walkways, ramps and steps on all seating assess the quality of cleaning performance in the nine area. Power-wash all concourses, including walls and all major areas identified for quality assurance: interior and exterior stairwells and ramps. Wash high metal ceiling on Upper Grand, Upper South and Upper Entrances North concourses. Clean lights on all concourses along > Mats and Carpet - Shall be free of spots, stains, gum, with high metal walls and stainless steel clad towers. dirt and debris without causing damage. They shall We will clean the Upper Grandstand glass along with appear visibly and uniformly clean. Adjoining walls, suite hallway glass. Scrub concrete/tremco floors on all doors and floor surfaces shall also be free of dust, soil concourses. Clean heaters on Media Deck. Wash all and cleaner residue. waste receptacles. Strip and wax all VCT floors. Wash/ > Glass and Metal Surfaces - Shall appear streak free, sanitize walls and all surfaces in First Aid rooms. Wash film-free and uniformly clean. This shall include the privacy curtains in First Aid rooms. Clean globe lights elimination of rust, dust and soil from sills and ledges by all gates. Power-wash all grated windows. Clean the and heat registers. wood ceilings. Wipe all high beams and ledges walls > Corners/Thresholds - Shall be free of dust, dried soil, and vents. Steam clean all carpets. Sweep debris from crud, finish build-up and debris. The areas shall appear all roofs. Clean trash chutes interior surfaces and power visibly and uniformly clean. This shall include the wash walls and scrub concrete floors in trash chute rooms. elimination of cleaner residue and dried slurry. Other tasks that are focused on in the spring include the > Floor and Baseboards - Shall be free of dust, dried­ soil, gum, stains and debris. Hard/resilient floors shall have multiple coats of a slip-resistant seal and finish applied that result in a consistent high-shine. Floors shall appear visibly and uniformly smooth and clean. This shall include the elimination of dust streaks, lint, standing water, cleaner residue and film. > Walls and Fixtures - shall be free of dust, dried-soil and soil without causing damage. Theses surfaces shall appear visibly and uniformly clean. This shall include the elimination of film, streaks and cleaner residue. > Elevators Tracks - Shall be free of dirt and debris. Tracks shall appear visibly clean. This shall include the elimination of standing water from wet cleaning procedures.

PRO POSAL FOR MANAG EMENT AN D OPER ATION OF SPORTS FACI L ITI ES: SOLDIE R FI EL D COMPLE X, © 2012 M CF ETR IDGE SPORTS CE NT ER , A ND THE BA SEBAL L STA DIUM AT DEVON A ND KEDZIE 3. PROPOSAL: F. IM PLEMENTATION PLAN 145

> Lights - Shall be free of dust, soil and stains without > Steps and Landings - Shall be free of dust, dried­ causing damage. Diffusers shall remain in proper soil, gum, spots, stains and debris. This shall include position, they shall appear streak-free, bright metal risers and baseboards. These surfaces shall appear Surfaces shall be polished to high-shine. This shall uniformly smooth and clean without leaving dust include the elimination of polish residue and/or film. streaks, lint, standing water, cleaner residue or film. > Walls and Doors - Shall be free of dust, soil, spots and stains without causing damage. They shall appear Restrooms streak-free, film-free and uniformly clean. Bright metal Special note: Maintaining a sanitary restroom surfaces shall be polished to a high-shine. This shall environment that minimizes the possibility of cross­ include the elimination of polish residue and/or film. infection is a high priority. Sanitation levels shall be > Floors, Carpet and Baseboards - shall be free of dust, closely monitored by inspection, and approved testing dried soil, soil, gum, spots, stains and other debris. methods.

Hard/resilient floors shall have multiple coats of > Dispensers - Shall be free of dust, dried-soil, bacteria slip-resistant seal and finish applied that result in a and soil without causing damage. These surfaces shall consistent high-shine. Floors, carpet and baseboards appear visibly and uniformly clean and disinfected. shall appear visibly and uniformly smooth and clean. This shall include the elimination of film, streak This shall include the elimination of dust streaks, lint, and clean residue. Dispensers shall be refilled when standing water, cleaner residue, embedded soil and required with proper expendable supply item. foreign objects.

Concourses and Corridors > Floors and Baseboards - Shall be free of dust, dried­ soil, gum, spots, stains and debris. H ard/resilient floors shall have multiple coats of slip-resistant seal and finish applied that results in a consistent high-shine. Floors shall appear visibly and uniformly smooth and clean. This shall include the elimination of dust streaks, lint, standing water, cleaner residue and film. > Walls and Fixtures - Shall be free of dust, dried-soil, soil without causing damage. These surfaces shall appear visibly and uniformly clean. This shall include the elimination of film, streaks and cleaner residue. > Water Fountains - Shall be free of dust, soil, scale and water spots without causing damage. Bright work shall be disinfected and polished to a streak-free shine. Water fountains shall appear visibly and uniformly clean. This shall include the elimination of film and cleaner residue. > Stairwells Rails and Walls - Shall be free of dust, dried-soil and soil without causing damage. These surfaces shall appear visibly and uniformly clean. This shall include the elimination of film, streaks, lint, standing water, cleaner residue or film.

© 2012 PROPOSAL FOR MANAGEMEN T AND OPERATION OF SPORTS FACI LITIE S: SOLDIER FIE LD COMPLEX, MCFETRIDGE SPORT S CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 146 3. PROPO SAL: F. IM PLEMEN TATI ON PLAN

> Hardware - Shall be free of dust, dried-soil, bacteria water, cleaner residue and film. and soil without causing damage. Bright work shall > Showers - Walls and floors shall be free of dust, appear visibly and uniformly clean, disinfected and bacteria, soil, cleaner residue and soap film. They shall polished to a streak-free shine. This shall include the appear visibly and uniformly clean and polished dry. elimination of polish residue. > Air Vents - Shall be free of dust and soil. This also > Sinks - Shall be free of dust, bacteria, soil, cleaner pertains to air distribution units and exhaust vents. residue and soap film without causing damage. They They shall appear visibly and uniformly clean. shall appear visibly and uniformly clean, and polished > Light Fixtures - Shall be free of dust and soil without dry. This shall include the elimination of streaks, causing damage. Diffusers shall remain in proper embedded soil and water spots. position and streak-free and uniformly clean. > Mirrors - Shall be free of dust and soil. Mirrors and surrounding metal framework shall appear streak-free Offices and uniformly clean. > Furniture and equipment - Shall be free of dust, dried > Toilets and Urinal -Toilets, toilet seats and urinals soil and soil without causing damage. They shall shall be free of dust, bacteria, soil, organic matter, appear visibly and uniformly clean. This shall include cleaner residue and scale without causing damage. the elimination of cleaner residue, streaks and film . These fixtures shall appear visibly and uniformly clean, > Telephones - Shall be free of dust and soil. They shall disinfected and polished dry. This shall include the appear visibly and uniformly clean, and polished-dry. eliminations of streaks, film and water spots. > Lamps - Shall be free of dust, dried-soil and soil > Partitions - Shall be free of dust, soil and graffiti without causing damage. Lamps shall appear visibly without causing damage. Partitions shall appear visibly and uniformly clean. This shall include the elimination and uniformly clean, disinfected and polished dry. This of streaks, cleaner residue and film. shall include the elimination of streaks and film > Walls and Doors - Shall be free of dust, dried-soil and > Waste Containers - Contents shall be removed from soil without causing damage. Theses surfaces shall waste containers and can liners replaced. Inside appear visibly and uniformly clean. This shall include and outside of the container shall be cleaned and the elimination of film, streaks and cleaner residue. disinfected. Containers shall appear visibly and uniformly clean. This shall include the elimination of > Waste Containers - Contents shall be removed from streaks, foodstuff and the presence of an offensive odor waste containers and can liners replaced as required. emitting from the container. Inside and outside of the container shall be cleaned and disinfected. Containers shall appear visibly and > Walls and Doors - Shall be free of dust, soil, spots uniformly clean. This shall include the elimination of and stains without causing damage. These surfaces streaks, foodstuff and the presence of an offensive odor shall appear visibly and uniformly clean I disinfected. emitting from the container. This shall include the elimination of film, streaks, and cleaner residue. Ceramic walls and wainscots and > Partitions - Shall be free of dust, soil and graffiti metal kick plates, handles and push plates on doors without causing damage. Partitions shall appear visibly shall also be polished-dry. and uniformly clean. This shall include the elimination of streaks, film and cleaner residue. > Floors and Baseboards - Shall be free of dust, soil, gum, stains and debris. Floors shall have multiple > Floors, Carpet and Baseboards - Shall be free of dust, coats of a slip-resistant seal/finish applied that results soil, gum, stains and debris. Hard/resilient floors in consistent shine. Floors and baseboards shall appear shall have multiple coats of a slip-resistant seal/finish visibly and uniformly clean and disinfected. This shall applied that results in a consistent high-shine. Floors \ . include the elimination of dust streaks, lint, standing and baseboards shall appear visibly and uniformly

PRO POSAL FOR M AN AGE MENT AN D OPERAT ION OF SPORT S FAC IL ITIES: SO LDIE R FIELD COMPLEX (<')20 12 MCFE TR IDGE SPORTS CENTER, A ND THE BASEBALL STADIUM AT DE VON AND KEDZ IE , 3. PROPOSAL: F. IMPLEMENTATION PLAN 147

smooth and clean. This shall include the elimination > Game Day Procedures for Washroom Attendants of dust streaks, lint, standing water, cleaner residue > Game Day Procedures for Washroom Supervisors embedded soil and foreign objects. > Game Day Washroom Checklist

> Chemical Storage Procedures Windows > Floor Stripping and Waxing Procedures Glass - Shall be free of dust and soil without causing damage. This also applies to adjoining sills, blinds and > Janitorial Closet Inventory framework. They shall appear visibly and uniformly clean. > Equipment Maintenance Log This shall include the elimination of streaks, film and > Entryways at Soldier Field - Maintenance cleaner residue. > Roof Protection Procedures at Soldier Field

Janitorial Closets and Storerooms Maintenance Re sponsibilities > Shelves - Shall be free of dust, dried-soil and soil. They (non-field and landscape) shall appear visibly and uniformly clean. Supplies SMG understands the importance of maintaining and equipment shall be stocked/organized neatly on the Soldier Field Complex in a safe and attractive shelves. state and the need to provide routine and preventative > Janitor Carts - Shall be free of dust, dried-soil and maintenance. This responsibility will include all of the soil. They shall appear visibly cleaned. Supplies and following facets: equipment stored on janitor carts shall be free of dust > Bike Racks - Monthly reviews and inspections will and soil, labeled and neatly organized. be held to ensure that all of the equipment is being > Walls - Shall be free of dust and soil without causing utilized and maintained at their highest levels. Repairs damage. They shall appear visibly and uniformly clean. and replacement parts will be ordered as needed. This shall include the elimination of film, streaks and > Building Automation - Monthly preventative cleaner residue. maintenance checks of software and operational > Utility Sinks - Shall be free of dust, soil, cleaner aspects of the system including controllers and residue and soap film. Utility sinks shall appear visibly modules to ensure that the system is communicating and uniformly clean. This includes the elimination of properly within Soldier Field and the North Garage. streaks, embedded soil, film and water spots. Bright > Doors - Monthly reviews and inspections will be held work shall be cleaned, de-scaled and polished. to ensure that all of the facility doors are being utilized > Floors - Shall be free of dust, dried-soil, gum, spots, and maintained at their highest levels. Repairs and stains and debris. Floors shall appear visibly and replacement parts will be ordered as needed. uniformly smooth and clean. This shall include > Electrical - SM G understands the breakdown of the elimination of dust streaks, lint, standing water, responsibilities for the areas as outlined in the RFP cleaner residue and film. and will work in conjunction with CPD Staff to SMG developed written checklists and procedures to ensure that all on-site ballasts, lenses, lights, poles assure proper quality control and here's the list: are functioning properly. Monthly inspections and preventative maintenance will be conducted on all > Weekly Cleaning schedule of gate 14 Offices & Lobby stadium and parkland lights. Replacement parts will and Loading Dock/Security Office be ordered as needed. > North Garage Lobbies Daily Cleaning Checklist > Elevators & Escalator - SMG will ensure that the > North Garage Washroom Cleaning Checklist monthly inspections and preventative maintenance on

© 2012 PROPOSAL FOR MANAGEMENT A N D OPERATION OF SPORTS FACILITIES: SOLDIER FIELD CO M PLEX, M CFETR I DGE SPOR T S CENTER, AND THE BA SEBALL STADI UM AT DEVON A ND KEDZIE 148 3. PROPOSAL: F. IMPLEMEN TAT ION PLAN

nine (9) Elevators and eight (8) escalators inside of cleaning, voltage inspections and internal board Soldier Field and the (6) elevators that serve the North operations systems will continue to be performed.

Garage will be performed. > Maintenance of Electronic Security and Surveillance > Fences - Monthly reviews and inspections will be held Equipment - SMG maintains all Soldier Field to ensure that all of the equipment is being utilized Electronic Security and Surveillance Equipment in and maintained at their highest levels. Repairs and accord with manufacturer's recommendations utilizing replacement parts will be ordered as needed. in-house personnel when feasible. Maintenance > Flags - SMG understands the importance and work beyond the capabilities of in-house personnel is symbolic stature that Soldier Field represents as well subcontracted to Convergint Technologies an existing as the 40 American flags that fly high above Soldier Soldier Field vendor. Field along with the 4 at Gate 0 and single flag at the > Maintenance of Memorials and Sculptures - Cleaning base of the Water Wall. It is important to SMG to and preventative care is performed three (3) times a maintain all 45 flags flying and to respect our nation's year on all the Doughboy, Kennedy Bas relief, Water flag and all it stands for. SMG will also continue to Wall Medallions, Medal of Honor plaques, Children's maintain the large 10' * 19' flag located behind the Garden Earth Sculpture, Gate 0 commemorative Dough Boy statue located within Gate 0. plaques and Special Olympics Sculpture. > First Aid Stations - Maintenance and cleaning will be > Maintenance of Score Board, Sound Systems, Video conducted on all (3) First Aid Stations located inside Boards - Pre-event checks are performed prior to all Soldier Field. In addition to cleaning these areas, staff major events in the stadium when video boards are will re-stock and supply stations will the appropriate to be used. SMG works with Daktronics to perform equipment needed to operate efficiently. annual spring tune-ups and diagnostic checks are > Fire and Audio panel - Bi-annual inspections and conducted on all equipment in the video control room, service checks are made on all strobes, speakers, and video boards, LED boards and scoreboard/PA booth. smoke and duct detectors throughout the entire > Painting - SMG employs a union painter that oversees facility to ensure that Soldier Field has met all NFPA and maintains the stadium and garages. The painter requirements. also paints the field as necessary and assists with > Fire Protection System - Monthly and yearly tests and overseeing capital improvement projects. SMG has inspections of all fire protection systems throughout instituted a purchase policy that all paints used in the facility. Inspections will include fire alarm call Soldier Field and in the parklands are either low or boxes, fire extinguishers, hose boxes. contain no VOC's. > HVAC - Daily, weekly and monthly preventative > Plumbing - SMG along with its plumbing maintenance tasks include filter, belt and pulley subcontractor, JSR Plumbing, will maintain, changes; greasing; cleaning and diagnostic inspections repair, replace and keep in good working order all will be performed on all mechanical systems infrastructure and above ground fixtures within the throughout Soldier Field and SMG will continue to stadium and garages. JSR will additionally watch utilize our CMMS system to assign and track this over the drinking fountains, Children's Garden water work. feature, the Veteran's Water Wall. There will be weekly preventive maintenance inspections on flow > Stadium Lighting System - SMG understands the rates, filters and chemical make-up to ensure that all breakdown of responsibilities for the areas as outlined equipment is functioning properly. SMG understands in the RFP and will work in conjunction with CPD the responsibilities outside the stadium and what Staff to ensure that all on-site ballasts, lenses, lights, facets of the plumbing will be performed by the Park poles are functioning properly. Yearly preventative District. maintenance on all lighting panels which includes

PRO POSAL FO R M AN AG EME NT A N D OP ER AT ION OF SPOR TS FAC ILI TI ES: SOLD IER FIE LD CO MPLE X, © 2D12 MCFET RIDGE SPORT S CENTER, AND T HE BASEB ALL STAD IUM AT DEVON A N D KEDZIE 3. PROPOSAL: F. IMPLEMENTAT ION PLAN 149

> Signs - Monthly cleaning and preventative care will > Graffiti Removal - Any graffiti that is present will be be performed on all signage throughout the facility. If removed by SMG in-house labor utilizing removal repairs or replacements are need they will be ordered techniques approved by Chicago Park District (CPD). as needed. If it is recommended that new signs are Any graffiti will be removed within 24 hours to needed, we will handle the ordering of these items. maintain the over-all aesthetics of Soldier Field and > Telecommunications - SMG understands the the surrounding parkland. maintenance that is necessary to maintain the > Pest Control - SM G work with one of the largest telecommunications infrastructure, including the pest control firms in Chicago, Smithereen, to phones and data lines. SMG will work with our sub­ provide weekly reviews of the stadium and parkland. contractors to perform the necessary monthly and Smithereen is able to provide a multitude of resources yearly inspections on the stadium phone system. when it comes to pest management and control > Windows and Glass - Daily and weekly cleaning will and has been a key subcontractor in the upkeep and be completed on all interior and exterior windows maintenance in both Soldier Field and the parkland. and mirrors around the facility. Repairs will be > Restrooms and Comfort Stations - SMG along with conducted on facility windows on an as needed basis. East Lake management will staff each and every public washroom in general seating area for the events held CUSTODIAL at Soldier Field. This staff will be responsible for the stocking, upkeep and post event cleaning of his/her > Carpets - Weekly inspections of carpeted areas inside the facility and if cleaning is needed, SMG will work washrooms. The family washrooms located throughout the stadium concourse will also have attendants that with subcontractors to provide this service. If/when carpeting needs to be replaced, we will work the CPD float between individual family washrooms to provide to implement a replacement plan. for the stocking, upkeep and post event cleaning. World Office Cleaning will provide the attendants > Flooring - SMG, through its network of facilities who will be responsible for stocking, upkeep and post is able to gain knowledge and insight on products event cleaning of the washrooms in the club, Skyline allowing us to use the most effective and eco-friendly Suite and Executive Suites. Standard Parking will chemicals to clean facility floors. If needed, we will oversee the cleaning of the washrooms in both of the work with the CPD to repair and/or replace facility North and Waldron garages. flooring. > Snow and Ice Removal- SMG understands Exhibit > Garbage Collection, Removal and Recycling Services 14 and the breakdown of responsibilities as outlined. - Both indoor and outdoor garbage and recycling SMG will perform snow removal tasks with both will be handled on a daily basis by Soldier Field SMG staff and labor staff as supplied by East Lake and Sport Service staff. We will work to provide M anagement and when needed, SMG will utilize recycling options throughout the facility and in the Christy Webber Landscapes for the parkland exterior areas most needed. We currently use Republic sidewalks. SMG also believes in preserving the natural Services/Allied waste for all trash and recycle hauling. landscape and not using de-icing chemicals with either chloride or calcium chloride on the campus.

[)2012 PROPO SA L FOR MANAGEMEN T AND OPERATION OF SPORTS FAC ILIT IES: SOLD IER FI ELD COMPLEX, MCFETR I DGE SPORTS CEN TER, AND THE BASEBA LL STA DIUM AT DE VO N AND KEDZIE 150 3. PROPOSAL: F. IMPLEMENTATION PLAN

( > Window Washing - SMG with its in-house staff and in conjunction with General Window Cleaning will maintain and clean the glass throughout the stadium. SMG understands the breakdown of responsibilities as it relates to glass cleaning both during the NFL season and the rest of the year. SM G uses an eco­ friendly glass cleaner and works with General Window to make sure that they are following all cleaning parameters for the highly sensitive glass installed at Soldier Field.

PR OPOSA L FOR M ANAG EM ENT AN D OPER ATION OF SPORTS FAC ILIT IES: SO LDIER FI ELD CO MPLE X, © 2012 MC FETRIDGE SPORTS CEN TER. AND TH E BASEBALL STADIUM AT DEVO N AND KEDZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 151

3.F. OPERATIONS.2 FIELD AND SURROUNDING PARKLAND MAINTENANCE

FIELD AND LANDSCAPE MAINTENANCE At SMG, we hold our playing field maintenance program to the highest standards in order to maintain a world­ class playing surface for all professional sporting events, college and high school football games, professional photo shoots, movies, television commercials, corporate events, walks, runs, and community events. SMG follows the best practices of turf care maintenance to allow us to Maintaining, repairing, monitoring and replacing the present the field at its very best for all events. field heat system and the mechanical components that SMG understands the importance of regularly are involved are necessary to ensure the best practices for maintaining, repairing and re-sodding the natural grass field care during the winter months are met. playing field and the significance of working with the IRRIGATION, FIELD DRYING, Chicago Bears and the Chicago Park District, as outlined FIELD MOWING in the POA. The cooperation between the Bears, Chicago Irrigation of the field is done as needed and after Park District and SMG has created a first-class turf discussion with Chicago Bears staff. The grounds at Soldier Field. When re-sodding occurs, usually two crew monitors the weather every day, and coordinates or three times a year due to conditions, SMG utilizes irrigation with natural rainfall. Prior to events, the fi eld Illinois-based Lawnskeeper/GreenSource. is dried down and irrigation is limited, using tarps if Our Head Groundskeeper, John Nolan, and his staff necessary. The field is mowed up to five times per week, visit sod farms about once a month throughout the year depending on the rate of growth. to assess sod strength. We deliver the best sod available throughout the year to repair and restore the field. All CHEMICALS & FERTILIZATION assessment and selection of sod is done in collaboration SM G's Head Groundskeeper John Nolan and his team with Bears groundskeepers. are properly licensed and certified to administer all In areas where re-sodding is not necessary, our grounds appropriate, environmentally safe chemicals required to crew re-seeds areas. When temperatures are cool, the maintain Soldier Field's tur£ crew heats and covers the field with a grow cover to promote optimal growth. Field temperature is carefully monitored throughout the year to prevent freezing. Fertilization is completed on an as -needed basis, at the discretion of the head groundskeeper.

PROPOS AL FO R M AN AGE MENT A ND OPERAT IO N OF SPORT S FAC ILITIES: SOLDI ER FIELD COMPLE X, M CFETRI DGE SPOR TS CE NTER, AND TH E BASEBALL STAD I UM AT DEVON AND KEDZIE 152 3. PROPOSAL: F. IMPLEMEN TATI ON PLAN

LANDSCAPE MAINTENANCE SLEDDING HILL SMG fully understands the responsibility of maintaining The sledding hill is a very important part of the campus all of the landscaping and horticulture, including parklands and South Loop community. SMG is the horticultural displays at Soldier Field and in the committed to making sure that the sledding hill has a surrounding parklands. SMG works with Christy base snow pack during the winter months so residents Webber Landscapes to maintain the parklands on a of Chicago can enjoy sledding. The stadium grounds daily basis. SMG and Christy Webber perform these keeping staff oversee this operation and are in tune with services consistent with the Chicago Park District following the weather and wet bulb temperatures that are Base Performance Specifications. SMG hosts monthly needed to successfully generate snow. landscape meetings with both the Christy Webber staff All of these field and landscaping services are and CPD staff to review the campus maintenance, future important to the daily operation of Soldier Field and events and projects. the surrounding parklands. SMG understands the IRRIGATION SYSTEM MAINTENANCE importance of maintaining the space 365 days per year, 24 hours per day, especially before, during and after The SMG head groundskeeper is responsible for the events. SMG believes that with strong, dedicated staff daily maintenance of the field irrigation system and its and a proven landscape subcontractor, we can continue to operation within Soldier Field. SMG with our WBE improve the beautiful landscape. subcontractor, Christy Webber Landscapes will work within the CPD Base Performance Specifications to maintain and operate the irrigation for the parklands

LINING, MARKING AND PAINTING THE FIELD: Field markings will be completed on an event-by-event basis. SMG will utilize the necessary staff to line, mark and paint the field for Chicago Bears and other football games, as well as soccer, lacrosse and other sporting events. SMG works in conjunction with Bears staff to ensure markings are at the appropriate NFL standards.

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: ~~ _. : 3.F. ' . : OPERATIONS.3 ESTIMATED ANNUAL ENERGY SAVINGS GREEN INITIATIVES TO THE CHICAGO PARK DISTRICT: Kilowatt hours (electricity) 1,283,800 Reducing the carbon footprint and negative environmental impact of the Soldier Field complex is Annual Electrical Savinqs: $98,000 a mission that SMG has forged since the re-opening Therms (natural qas) 2,880 of Soldier Field. SM G is very proud to have partnered Natural Gas Savinqs: $2,000 with the Chicago Park District to achieve LEED-EB certification for Soldier Field. Soldier Field is the TOTAL ENERGY SAVINGS ANNUALY: flagship facility for the Park District, and therefore it $100,000 must set an example by continuously implementing innovative ways to lessen our carbon footprint and impact on the environment. SMG'S ENVIRONMENTAL STEWARDSHIP IN MAINTENANCE AND CUSTODIAL LEED CERTIFICATION OPERATIONS SMG is proud to be a partner with the Chicago Park SMG has created an Environmental Stewardship District in helping Soldier Field achieve the United program that focuses on many areas. The first area States Green Building Council (USG BC) certification of focus is the maintenance and custodial side of the of LEED-EB on December 1, 2011. The certification stadium operations. was the first time that three years of amazing team work with the Park District, stadium staff and sub-contractors Green Seal Products and Products from at Soldier Field to get Soldier Field the recognition Post-Recycled Content it deserved for all of its greening initiatives. SM G has Purchasing and using "Green Sealed" products such always been aggressive when it comes to reducing the as DEB Aero Rose foam hand soap in the stadium carbon footprint of the stadium and museum campus. washrooms allows for extended use of soaps with the SM G's recycling program alone continues on a yearly foam feature and recyclable containers allows for the basis to show how education of stadium staff can make a diversion from the general waste stream. difference. SMG is committed to keeping Soldier Field SMG has also focused on using products in the certified with the USG BC and will work to get the washroom paper towel and toilet paper dispensers that stadium re-certified within the USGBC's certification are made of post-recycled content. guidelines and will also work to better the certification than was originally awarded of LEED-EB to LEED-EB We have extended our green initiatives to the way we Silver. clean the building. SMG staff and washroom attendants use green certified or environmentally friendly products to clean most of the surfaces in the stadium. These products come in concentrate packages allowing us to re­ use bottles and distribute cleaning chemicals throughout the stadium and museum campus more efficiently and with less packaging and post-consumer waste. SMG is

©2012 PROPOSAL FOR MANAGE MENT AND OPER ATIO N OF SPO RTS FAC I LITIES: SO LDI ER FI ELD CO MPLE X, MC FETRI DGE SPOR TS CENTER, A N D THE BASEBAL L STA DIU M AT DEVON A ND KE DZ IE 154 3. PROPOSAL: F. IMP LEMEN TATI ON PLAN

committed to reducing environmental waste and promote Dr. Gum removal system sustainability in the building by refilling all dispensers Removes gum residue with steam only. in the stadium's washrooms with Bay West green sealed > Easy for workers to operate. Equipment is placed on paper products and green sealed DEB/Aero Rose foam the wheels, eliminating heavy lifting and equipped hand soap. By using foam soap in the washrooms, the with long wand to reduce the need bend over. dispensers will provide more pumps of soap for the patrons and less refills for the stadium, thus decreasing > Safe: eliminates needs for hand spraying chemicals. our costs and packaging to recycle. > Cost effective: One person can remove up to 800 pieces of gum per I day. The multi- purpose cleaner and spotter, concentrate mixing stations that are located throughout the stadium janitorial closets allow for staff to mix the Hi-Flo Carbon Tee System to wash windows G02 oxygenated soaps with water. These green sealed Modular pole system designed for cleaning with pure chemicals are multi-purpose and clean all surfaces not water up to 30' in height. harmed by water alone, including ceramic tiles, grout, > Provides quick access to hard-to-reach places.

shower walls, remove mold and mildew. They are > Safe for workers: eliminates needs for ladders biodegradable and environmentally responsible, butyl > No need for chemicals free, contains no caustic bleaching agents. The products are safe for the workers and are certified by green seal and > Reduces workers fatigue: light weight poles. approved by Carpet & Rug institute (CRI). > Increases effectiveness, productivity and safety.

Environmentally Friendly Facility Equipment Cleaning chemicals dilution centers SMG also focuses our stewardship on the equipment that > Environmentally responsible: Eliminates waste of is used in the facility. We purchase products that will "ready to use" containers of chemicals. help to maintain the facility cleanliness while protecting > Cost effective the environment and health of the employees. > Reduce workers fatigue and increase their Some examples of this are the use of: productivity: 14 dilution centers conveniently located on all concourses allows the workers get the Coach backpack vacuums chemicals without long walks to the centrally located To reduce workers fatigue, we in invest in ergonomically storage. designed, light weight (11 lbs.), quiet (68dB) backpacks equipped with a harness that fits over the shoulders and Orbio 5000-SC System around the waist that holds the vacuum in place and SMG is also in the process of reviewing a new Orbio it is equipped with long aluminum wand. All of these 5000-SC solution system from Tenant that can factors make it easy for the workers to move around, give potentially replace the chemicals used in daily cleaning them access to hard-to-reach places without bending at Soldier Field and is effective on soils, fats, proteins and and overall increases their productivity and protects their organic oils. Orbio 5000-SC is created by converting health. tap water through the process of electrolysis and can be produced on-site by the machine which is about the size of a pop machine. The machine requires only access to tap water, small amount of salt and electricity. By creating the solution on-site it reduces the footprint that is normally required to manufacture, package, transport and handle traditional chemicals.

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REDUCING STYROFOAM AND PLASTIC EQUIPMENT, TRUCKS AND VEHICLES IN WASTE STREAM SMG has also been working on specifications for future SMG works closely with our suppliers and focuses on equipment purchases that focuses on vehicles that are low purchasing products that are not shipped with styrofoam energy, low emissions such as hybrid and fuel-efficient or or in plastic bags, thus reducing these components biodiesel that would be part of the stadium and complex from the waste stream. We also work closely with the daily operations. We have started using electric carts concessionaire to keep styrofoam cups and plates out like "The Ride" that are onsite to move staff around the of their inventory and items that are not used on event stadium and campus. We are working with equipment days. Our trash can liners are made of 40% post recycled suppliers to find out what equipment is available for the content. field operations that fit into this category so that in the future as a piece of equipment's useful life approaches a FOOD COMPOSTING more fuel efficient or hybrid piece of equipment can be specified during a purchase. On that same front, SMG As SMG continues our focus on greening options for the has been working with Christy Webber Landscapes to stadium, we have been working with a supplier to review review options of propane or biodiesel or even alternative the possibility of installing an Eco-Safe Digester. This fuel powered lawn mowers or even electric carts for the piece of equipment would assist the stadium in our food daily campus landscape operations. SMG and Christy composting program and work towards our continued Webber Landscapes are also reviewing possible options program to lower our general waste stream. This food for the trucks that they operate on campus being run waste decomposition system that diverts organic waste from bio-diesel fuels. into liquid that can be safely flushed down the drain, enabling the effluent to return to the ecosystem as water. Another focus with stadium equipment is the stadium Within 24 hours, the Eco-Safe Digester can safely and auto scrubbers and sweepers. As we continue to operate quickly decompose all organic food waste, including and review the replacement of this equipment, one of meat, poultry, fish, grains, dairy products, fruits and the most important factors that SMG is looking at in vegetables. This device could provide Soldier Field with decision making process is to increase environmental energy savings that are the equivalent of: safety and improve productivity.

> taking 40 cars off the road Through the stadium capital improvements, we are in the > planting approximately 100 trees process of buying new Tennant auto scrubber (T20) that meets the above requirements. > reducing an estimated 58 Metric Tons Carbon equivalent of greenhouse gases ENERGY CONSERVATION AT > saving approximately 1,700 gallons of diesel fuel SOLDIER FIELD > reducing C02 emissions by 470,000 pounds SMG does not stop there when it comes to focusing on greening at Soldier Field. Lowering the stadiums overall energy peak demands and usage has been a focus for SMG. Since 2010, SMG, with the help of Electric Solutions Network, has successfully secured over $340,000 from the Illinois Department of Commerce and Economic Opportunity (DCEO). These grants

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have allowed SMG to purchase and install LED lighting Lutron Electronics - Lighting control systems run on at no cost to the Chicago Park District. These projects occupancy timers and, during non-operating hours, run alone will save the Chicago Park District over $100,000 on set timers. annually in electricity. The environmental impact of these Solar energy as a renewable resource is also an area projects is that over 866 metric tons of carbon dioxide we continually investigate. The use of solar panels for (C02) emissions have been reduced. The table below either electrical or thermal energy are potential projects provides the breakdown of these projects. SMG is researching. We will continue to investigate These grants have allowed SMG to replace light bulbs viable options for Soldier Field and the parklands when with LED fixtures that not only allow us reduce our it comes to the use of solar panels and their viability to energy savings, but also reduce the amount of mercury supply renewable energy for the Chicago Park District. on site that is contained in light bulbs. With LEED programs, lowering the facility toxic material sources is a LANDSCAPING focus and these replacement programs continue to allow SMG works closely with Christy Webber Landscapes SMG and Soldier Field to continue to reach these goals. to maintain and operate the parkland irrigation system SM G has been aggressive in energy savings and at the most efficient and in a timely manner. Constant developing programs to continue to lower our energy review of the irrigations rain sensors and inspection consumption not only on a day to day basis, but also on of the irrigation low flow heads are part of the daily event days. By staggering the start-ups of the stadium maintenance on the campus. During our monthly mechanical equipment and by creating staggered starts of meetings with the Park District, Christy \Ncbbcr staff the stadium field lights and concourse lighting, SMG has and SMG staff, discussions are held to review possible shown an overall reduction energy of over 17% in a 5 year plant options that may be drought tolerant and if specific period. area on campus has special plant needs due to limited sun This load-shedding allowed for a reduction in energy or watering. SMG also works with Christy Webber to usage which in turn helped get Soldier Field an Energy have a landscape waste box on campus so that the campus Star Rating of 6 7% which was a requirement of the landscape waste can be collected and then transported to United States Green Building Council for the LEED the Christy Webber composting pile. certification. Even with a stadium that was designed to be heated with electric heat, these start-up plans and modifications have allowed SMG to lower the peak demands on both event and non-event days, thus helping lower the overall energy costs for the stadium and the Chicago Park District.

SMG has pa rtnered with many tech co mpa nies to ac hi eve furt her cost savings, in cluding: Smart Maintenance - track and issue work orders for the repair and maintenance of all equipment, detailing repair history and equipment failures Advantage Mechanical - develop start-up procedures for mechanical equipment throughout the facility to make equipment more efficient during heavy usage periods

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AVIAN WILDLIFE With Soldier Field being located in a bird migratory pattern it is very important that the stadium do everything possible to diminish its effect on birds. SMC has worked with the Audobon Society to develop a lighting program that ensures lights are off when the park is closed to help lessen the chances of bird strikes. SMG will also be working with the Park District and the Audubon Society to develop nesting opportunities on the campus including installing bird houses or creating nesting areas in the prairie grass areas along the sides of the sledding hill. Another way in which we are working towards water The Audubon Society has also been integral in their conservation is the re-use of rain water on campus. SMG protection of avian wildlife and the use of wind for has been researching ways to collect rain water from the renewable energy measures. The potential use of wind upper level of the Waldron Garage and then re-use it turbines to generate energy has always been a sensitive in the parkland landscape irrigation system. We believe topic as to the type of turbines that might be used on that water can be successfully collected and used to campus because of our location on the migratory pattern. assist in watering the trees on the garage structure and We have continued our efforts to find ways to harness allow us to lower the overall use of water to maintain the this energy with avian friendly equipment. Installing landscaping. turbines over stadium cooling towers is one way SMC has been researching to harness renewable energy and stay within the Audubon Society's wishes.

WATER CONSERVATION SMC is also focusing on water savings and the overall reduction of water usage in the stadium. Since 2008, SMG has worked on an annual basis to install dual Flush-Oh-Meters on toilets in the stadium general seating and club washrooms. These Flush-Oh-Meters give patrons the ability to choose to use less water when flushing a toilet. SM G's installation of Flush-Oh-Meters throughout the stadium has resulted in the savings of 800 gallons of water during each event. That's more than 12,000 gallons of water saved each year With the success of this program, SMC will continue to convert toilets in stadium washrooms which will continue to allow for greater water savings on an annual basis.

© 2012 PROP OS AL FOR MANAGEM ENT AND OPERATI ON OF SPORT S FACILITIES: SOLDIER FIE LD CO MPLEX, MCFETRI DGE SPORTS CENTER, AND T HE BASEBA LL STADIUM AT DE VON AND KED Z IE 158 3. PROPOSAL: F. IMPLEMENTATION PLAN

DYSON PARTNERSHIP TO REDUCE PAPER TICKETING TOWEL WASTE SMC is working closely with Ticketmaster to follow This partnership has provided at no cost to the Chicago the trends in the ticketing industry and make sure that Park District, the most energy efficient hand dryers for patron's needs are met. As e-ticketing and technology the stadium Club Level 1 washrooms. By replacing the grow and becomes more refined and available, SMC paper towel dispensers in the Club Level 1 washrooms intends on making sure that Soldier Field will meet the with hand dryers, we will reduce the stadium's overall needs of those patrons and the equipment at Soldier paper towel usage on an annual basis. SM G estimates Field will accommodate the needs to scan e-tickets on a that this installation on Club Level 1 could reduce the patrons electronic device. stadium's overall paper towel usage by 225 cases per year. This reduction in paper equates to over 1 million lineal REDUCE AND RECYCLE feet of paper towels and 30 cubic yards less of waste to be Since 2005, SMC has followed the purchasing policy hauled on an annual basis. that all purchases meet a green standard and prior to an The partnership created with Dyson has been so item being purchased a review is done to see if a green successful, that Dyson is now committed to supplying alternative option is available. The SMC staff has actively enough hand dryers to retrofit the Club Level 3 pursued goals of printing less materials and continue to washrooms and cover all costs associated with their review goals in this program to see where improvements installation. When completed, this installation will allow can be made. Some of those improvements have been for additional reduction in overall waste being hauled purchasing and using recycled paper and using the away from the stadium on an annual basis and less cases double-sided print option when printing. SMC has also of paper towels. tried to lessen our white paper use by re-using old paper ( as scrap paper when applicable. SMC has pursued a ELECTRIC VEHICLE CHARGING STATIONS white paper goal of recycling more than 1 ton on a single SMC has also partnered with Charge Point and have year basis and in 2011 fell just 140 lbs. short of this goal. installed 3 electric vehicle charging stations in the SMC has worked with both the Bears and Sport service stadium north garage with more planned. These three to focus on this goal and get everyone to participate. stations allow patrons visiting the stadium and the SMC has and will continue to conduct waste audits museum campus to charge their vehicles for free. Both so that we can track our progress and the staff's 240v and 120v charging options are available. By participation in recycling and separating the appropriate partnering with Charge Point, the three charging stations items from the general waste stream. By performing these at Soldier Field are listed on the Charge Point website audits, we will be able to continue to exceed our recycling and are actively tracked for usage and availability. SMC goals for the stadium and parklands and lessen our has been very aggressive with designating parking for environmental impact. We will continue to maintain the fuel efficient and hybrid vehicles on campus. The North current initiatives that are in place. Garage, Waldron Garage and South lot all have parking spots dedicated to hybrid and fuel efficient parking and spaces are labeled as such. Each of these spaces are in preferred parking locations.

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: • I ~' __ :: __ I __1: Since 2008, SMG has continued to design and install recycling programs throughout the stadium. One of Since 2008, SMG and Soldier Field have the areas that have seen great success is recycling in the recycled more than 6,163 tons of materials stadium suites. By designing, creating and installing as follows: recycling receptacles for suite holders to use, Soldier Field has seen an increase in recycling a waste separation Commodity: Weiqht by Tons: of 45% in the suites. This has continued to add to the Cardboard 195 stadium's overall separation of waste and increased recycling figures. Plastic/qlass 132 Other areas that SMG has focused on and will continue Aluminum 78 to focus on with our recycling include cell phones, eye White paper 4 glasses, wood pallets, light bulbs, batteries, white paper and toner cartridges for printers and fax machines. Each C&D debris 162 of these programs in their own individual right have been Electronics/batteries/ballasts 4 very successful and will continue to be a focus for us. Field Sod 5,588 TOTAL TONS: 6,163

Soldier Field has worked with Central Sod and Lawnskeeper to re-purpose or recycle the field sod when it is removed. If the sod cannot be re-used, Central works to pulverize the material so that it can be spread back into the fields where sod is harvested from to ensure topsoil is returned to the earth. These initiatives make a big impact on the stadium lowering our environmental footprint. The overall effect on the environment with the cardboard and aluminum recycling alone means that:

Impact of recycling cardboard: Totals: Number of trees saved: 3,377 Number of gallons of oil saved: 75,480 Number of kilowatts of electricity saved: 814,797 Number of gallons of water saved: 1,390,438 Number of yards oflandfill saved: 687 Impact of recycling aluminum: Amount of kilowatts electricity saved: 1,162,950

© 2012 PROPOSAL FOR M A N AGEM ENT AN D OPERAT ION OF SPOR T S FACI LI T IES: SOLD IER FIELD CO MPL EX, MCFETR I DGE SPORTS CEN T ER, AND THE B AS EB AL L STA DIU M AT DEVON AND KED Z IE 160 3. PROPOSAL: F. IMPLEMEN TATI ON PLAN

( 3.F returns to assist patrons in exiting the stadium. In the OPERATIONS.4 case of a stadium evacuation, Soldier Field staff members have been trained to assist and direct ADA patrons to the ADA COMPLIANCE nearest exit as well as the designated Areas of Refuge. SMG ensures that all Soldier Field's elevators and ramps SMG'S DEDICATION TO ADA COMPLIANCE are well maintained and kept in working order for use SMG is dedicated to meeting the needs of Soldier by all patrons, including special needs patrons, everyday Field's patrons with disabilities, and is fully compliant at Soldier Field. SMG also offers Assistive Listening with the American Disabilities Act. As a large venue, Headsets/Receivers and Closed Captioning Pagers SM G has taken extensive measures at Soldier Field to upon request for events inside the stadium bowl. In ensure that all areas within and surrounding the stadium addition, SMG works with promoters to broadcast closed are accessible. The SMG staff and all subcontractors captioning on the stadium's two large video boards. are required to attend yearly ADA Compliance training seminars. SMG PARKING COMPLIANCE POLICY EXCEEDS ADA REQUIREMENTS On event days, SMG has several teams dedicated to safely assisting special needs patrons, including Ticket SM G's philosophy at Soldier Field has always been to go Office Runners, Stadium Transport Teams, Guests with above and beyond ADA requirements. At SMG, we use Disability Wheelchair Assistance Team, Wheelchair five ADA accessible golf carts to operate a shuttle system Accessible Golf Cart Team, ADA Accessible Shuttle Bus for all major events. We ensure the ADA accessible golf Team, and our Disability Evacuation Team. carts are also available on non-event days. Additionally, SMG and Standard Parking offer a free ADA shuttle bus SMG PROVIDES COMPREHENSIVE program from our satellite lots. Each of the parking lots SERVICES AND EQUIPMENT FOR SPECIAL under management at Soldier Field is compliant with NEEDS PATRONS the Mayor's Office for People with Disabilities standards and procedures, which is at the forefront of ADA Upon arrival to Soldier Field, special needs patrons are requirements nationally. directed to the designated ADA Drop-Off/Pick-Up Area outside of Gate 14. If a special needs patron has chosen to park in one of the stadium's many ADA parking spots, they can be shuttled to the stadium by an SMG team member on a wheelchair accessible golf cart. All gates at Soldier Field are ADA accessible. SM G's Guest Services Program provides more than 20 wheelchairs for patron assistance on event days. Guest Service staff members are available to escort special needs patrons from the stadium gates to their seats. Upon the conclusion of the event, a Guest Service staff member

PRO POSA L FOR MANAGE MEN T A ND OPER ATI ON OF SPOR TS FAC ILIT IES: SO LDIER FI ELD COMPLE X, Co ZQ \ 2 MCF ETRI DG E SPO RT S CE NTER, AN D THE BASEBA L L STADI UM AT DEV ON AN D KEDZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 161

- 3.F. . I • OPERATIONS.5 The SMG-Monterrey security team SECURITY, SAFETY AND demonstrated outstandinq success in CROWD CONTROL partnerinq with the United States Secret Service (USSSJ to prepare and provide security for the NATO World Leaders SMG'S HIGH SECURITY STANDARDS Dinner. USSS Special Aqent Paul Meyer Since 2002, SMG has found an outstanding partner for acknowledqed "the exceptional work by the stadium security in Chicago-based Monterrey Security. SMG/Soldier Field staff durinq the (NATO) Nationally recognized owner Juan Gaytan has led Summit in Chicaqo ... This extraordinary our efforts to keep the stadium and its patrons secure. event, which hosted the leaders of the 28 Monterrey's contracts include Soldier Field, Toyota Park, countries that comprise NATO, proved Bank of America , Festival of Lights to be quite complex from a security and countless other festivals, events and facilities around standpoint. Its success was made possible the Chicago area. due in larqe part to ... all of the SMG staff who participated in this event." The superior security standards that have been developed by the SMC-Monterrey partnership have become the gold standard for training the premier security forces of Chicago. In this way, SMG has contributed to the creation of thousands of jobs per year, including full-time positions at the supervisory level. These jobs go to men and women of Chicago from all ethnic backgrounds, ages, and ability levels. SMG has ensured that Monterrey staff are participants in the annual NFL Best Practices meetings, which allows them to learn more about the league's ever-changing security policy and procedures. Monterrey Security officers provide full-time security at Soldier Field, 24 hours a day, 365 days a year. Through electronic surveillance, motorized patrols, foot patrols. Security personnel are stationed at the loading dock 24 hours per day, and at the desk at Gate 14 during business hours and for all major events. Armed security personnel are contracted through Monterrey. SMG and Monterrey also implemented the NFL Best Practices Wanding and Pat Down program last year. We provided an exceptional two-part training program, including several didactic sessions and on-site training prior to gate opening. In one year, SMG has taken the program well beyond the level it was when it started. We have reconfigured gates, adding 24 extra lanes of entry to compensate for the slower wanding pace.

© 2 0 12 PROPOS AL FOR MANAGEM ENT ANO OPER AT ION OF SP ORT S FA CI LITIE S: SOLDIE R FIELD COMPLE X, MCFETRID GE SPO RTS CENTER, A ND THE B AS EB A LL STADIUM AT DEVO N A ND KEDZ IE 162 3. PROPOSAL: F. IMP LEMENTAT ION PLAN

THE SMG-MONTERREY SECURITY TEAM METHODOLOGY The SMC/Monterrey security methodology employs three basic strategies. The first strategy is an implementation of the principle of Crime Prevention through Environmental Designs (CPTED). This strategy is based on utilization of the following planned resources to reduce vulnerability to criminal tasks:

> Electronic security measures include automated access control and alarm monitoring, CCTV, Guard lPlus System, two-way radios, and intercom systems. > Architectural security measures include perimeter Daily Security Policies and Practices barriers, exterior lighting, critical building services, (Event Day or Non-event Day) parking operations, shipping/receiving facilities, and On a daily basis, SMC-Monterrey security personnel at points of ingress and egress. Soldier Field shall: > Operational security measures include visitor 1. Monitor Soldier Field and the surrounding parkland control, security staffing for all Special Events and 24 hours per day, 365 days per year via electronic tour schedules, post order assignment and execution, surveillance, motorized patrols, foot patrols, bicycle monitoring and administration of systems and patrols, and fixed security-personnel stationed at the delivery processing. Loading Dock and at Gate 14. The second strategy is the Delineation oflntervention 2. Monitor, from the loading dock, the CCTV network Zones. SMG and Monterrey have divided the building 24 hours per day, and take action on any suspicious or into quadrants or zones, and apply a different security illegal activities. strategy to each zone. Based on the particular needs and 3. Check all perimeter doors, interior areas, concourses features of each zone, different zone-based strategies and perimeter of building including parking lots, are implemented for each area. By characterizing each garages and the stadium campus during all shifts. zone, optimal decisions can be made regarding staffing numbers, locations, expertise levels, monitoring, and 4. Twice during each shift, conduct foot patrols of the other security plans. entire Soldier Field Complex. The third strategy is seen in the ISS computer system 5. Patrol the perimeter of the building using motorized in the Command Center. It is a formal documentation security carts, verifying that all exterior gates are and communication system by which the security team secure. ensures that no issue is lost or missed. Because one 6. Keep daily journals, documenting all occurrences, person oversees the entire system, every single security, including arrival times of employees or staff, deliveries, safety, and medical issue is recorded, addressed, and visitors, or other problems or issues. closed. 7. If they are full-time, provide supervision and direction to part-time security staff working "non-event" shifts. 8. Screen all visitors, verify appointments, issue visitor credentials, and maintain visitor logs. 9. Issue two-way radios to supervisors, ensuring return and maintenance of radio equipment.

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10. Keep an inventory of all building keys. 11. Issue building keys to specific areas. They verify authorization, check keys in and out, and maintain key logs. 12. Verify authorization on removal of property from the facility. A property removal system is in place. 13. Monitor truck arrivals and other event related activities. They ensure the loading dock is clear and able to accept vehicles. 14. Receive and log incoming packages, and notify staff for package pick up. Track packages until picked up by personnel. 15. Have strong knowledge of the Soldier Field Emergency Action Plan. 16. Complete a building incident report for any incident occurring on Soldier Field property. 17. Maintain an inventory of Soldier Field forms. 18. Maintain the cleanliness of the loading dock security area. 19. Maintain a complete telephone list of all Soldier Field employees and city agencies, including the Chicago Command center on qame da y Police Department, the , the Bomb Squad, the Office of Emergency Management and Communications, and other city and local 5. Field Security agencies. a. The field is staffed strategically to prevent a field intruder. Add it iona l Policies and Practices for Chicago Bea rs b. All head coaches are assigned security coverage. Games and Other Major Events We operate a fully integrated Command Center on event c. Locker rooms are staffed by security personal from day that houses all of the major departments for stadium the time NFL equipment arrives until the event is operation and security. over and the locker rooms are emptied. 1. For NFL games, SMG and Monterrey ensure all NFL 6. Concession and Alcohol management "Best Practices" are implemented. a. Security personnel monitor alcohol service and 2. SMG and Monterrey meet prior to all major events ensure cut off. to organize and assign game-day security and usher b. Sportservice provides additional spotters to ensure staffing. age limits are enforced. 3. Security is strategically placed throughout the stadium c. Sportservice works with Monterrey for escorted in a grid system. transport of cash from the concession stands. 4. Security personnel monitor the CCTV and distribute 7. Elevator operators are staffed on game day to prevent all game day security needs. patrons for accessing restricted areas of the Stadium.

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8. Security personnel provide services for lost individuals. j. Handle all protocols for threat assessment and a. Gate 1 is staffed by an off duty police officer to help emergency plans. with any lost individual. k. Enforce Soldier Field rules, regulations, and policies, 9. Monterrey Guest Services provide ushering for the as well as local, state and national laws. United Club and suites. 13. Man specific posts in the stadium and follow specific 10. Prior to the event, security personnel shall: instructions set forth for those posts. a. Check stadium perimeter. 14. Check credentials for admittance to ''Authorized Personnel Only" areas. b. Monitor and manage gate access. 15. Respond to any call for assistance and intervene c. Place credential boards and check all credentials. appropriately in threatening situations. d. Ensure all signage is posted. 16. Complete Soldier Field incident reports for all e. Ensure all security racks are properly set for patron incidents. flow. 17. Use any means, short of physical harm, to peacefully 11. For NFL games, all vehicles parking in the building resolve disputes among patrons or building personnel. and attached North Garage undergo the following: 18. Assist in the event of a medical emergency. a. Bomb dog sweep. 19. Conduct bomb sweep searches when necessary. b. Undercarriage mirror inspections. 20. Follow proper ejection procedures when removing c. Visual inspection of the interior and trunk. patrons from the building. 12. Before, during and after a major event, security 21. Assist ushering staff and guest services staff in personnel shall: controlling loitering in aisles, vomitories, tunnels and other areas. a. Conduct visual and wanding inspections of patrons entering the building. 22. Prepare post-event reports, providing accountability for incidents, injuries, maintenance issues, critiques, b. Inspect all bags entering the building. etc. c. Monitor and manage crowd movement in the 23. The security office is constantly monitoring the crowd parking facilities. though the CCTV system. d. Observe and ensure no alcohol leaves the tailgating 24. Supervisors and Roving team are placed prior to fans areas of the parking lots. entering the turnstiles to observe. e. Patrol parking lots for patron's safety. 25. Prior to fans going through a wanding process where £ Monitor and manage crowd movement in the all bags are inspected. surrounding parklands. 26. All fans go through a NFL Best Practice wanding g. Monitor crowd movement in the stadium. where a metal detector screens the front and back of h. Staff and control the Command center, ensuring all the patron's body. sub-contractors are represented. 27. Security office staffing. i. Roving teams are assigned to cover all sides of the 28. After events, security personnel are relocated to exterior of the stadium pre and post -game. monitor egress.

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SMG'S EMERGENCY I I ~ .:. MEDICAL SERVICES AT LIFE SAFETY DIVISION SOLDIER FIELD SMG has taken stadium safety to the next SMG partners with Medical level by creatinq Soldier Field's Life Safety and Safety Engineering Inc. Division, in partnership with Monterrey (M*A*S*E) to provide medical Security. A hiqhly reqarded 27-year services to all individuals at Soldier Field and the veteran of the Chicaqo Fire Department surrounding parklands. serves as the Life Safety Division's Ambulances and Medical Transport Gator Director. He is licensed for this position under the authority of the Chicaqo Fire SMG requires a minimum of two M*A*S*E ALS Department, and acts as Soldier Field's ambulances on site at Soldier Field for all events. For liaison to the Fire Department. some major events, such as the Soldier Field 10 Mile race, SMG may require up to ten ambulances on site through On a major event day, the Life Safety the duration of the event. Director oversees:

M*A*S*E also staffs a medical transport gator, equipped - Ambulance calls with all supplies and medications to provide ALS/ACLS. - ALS response teams This vehicle is used to respond to medical service calls in the parking lots and parklands. - Fireworks displays - Flyovers Medical Personnel on Duty for a Major Event - Safety issues and OSHA inspections All medical personnel on duty at Soldier Field on staff - Fire safety and drills with M*A*S*E are all fully certified, licensed, and trained - Ambulance certification within their specialty, including training on ACLS, Trauma, and Pediatrics. - Buildinq code compliance - lnqress and eqress safety M*A*S*E medical personnel on duty for a major event include: - Staff traininq sessions and seminars - Evacuation planninq > Two roaming M* A *S*E supervisors, who share responsibility to oversee all medical care efforts for the stadium.

> Three M* A *S*E nurses, one at each of the three first Direction of Medical Services aid stations. All medical services are under the direction and > 12-18 two-person M* A *S*E ALS teams (including supervision of Chicago City Wide EMS System Medical emergency medical technicians and paramedics), Director, Dr. Eddie Markul. divided to into two types: transport teams and fixed­ based teams. M*A*S*E ALS teams cover the stadium During a major event, the M*A*S*E supervisors in the bowl, the field (for all non-Bears events), the clubs, Command Center are responsible for deployment of all the suites, and all indoor spaces, as well as all outdoor ALS teams. spaces, including the parking lots and parklands.

> Two M*A*S*E supervisors stationed in the Command Center who receive all calls for medical services, and dispatch all ALS teams.

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Medical Services Communication System documented on the Medical Incident Report with the All M* A *S*E personnel use handheld two-way radios on item number assigned by the Command Center. All a designated frequency. The Command Center assigns patients transported via ambulance will have routine an item number to each request. If an individual enters patient care reports completed appropriately. a first aid station on foot or stops a roaming ALS team SMG'S EMERGENCY ACTION PLAN for help, the ALS team members render first aid and also FOR SOLDIER FIELD contacts the Command Center with a chief complaint and disposition so that an item number can be assigned. In 2012, SMG took the initiative to rewrite Soldier Field's Emergency Action Plan in the style of FEMA's First Aid Stations National Incident Management System. SMG During major events, three fixed first-aid stations are reached out for consultation from experts in many staffed with nurses and ALS teams. Each station has full organizations, including the Department of Homeland ALS/ACLS capability, and all supplies and medications Security, the Chicago Police Department, the Chicago necessary to achieve this level of care. Fire Department, OEMC, the Federal Bureau of Investigation, and private crisis intervention providers on Patient Transport Procedure how to properly fulfill the NIMS principles of Prepare, Once a request for medical service is made to the Respond and Recover. Command Center, the location is established and an ALS SMG invited the Department of Homeland Security to team is dispatched to render first aid. If a team arrives play a significant role in the plan's development. Our on-scene and determines that the patient's condition is staff voluntarily underwent the DHS Infrastructure severe enough to bypass the in house first aid stations, the Survey Tool, which assesses the strengths of Soldier on-scene ALS team transports the patient to a waiting Field's facility and staff compared with other relatively ambulance and communicates this information to the comparable buildings and organizations. Command Center. In this situation, the on-scene ALS team stays with the patient until he or she is transported The Soldier Field Emergency Action Plan addresses out of the stadium by ambulance, in order to provide many types of events, including but not limited to continuity of care. natural occurrences and disasters, such as severe weather emergencies, mass casualty incidences and acts Hospitals of terrorism. It includes thorough evacuation plans, including full building evacuations and shelter-in-place In accordance with the City of Chicago EMS system, evacuations. It lays out an Incident Command Structure all patients are routed to Mercy Hospital. If Mercy is with pre-designated roles, ICS locations, roles and on bypass, patients will be taken to Northwestern and/or responsibilities of all team members, communication Rush Hospitals. NFL players are always transported to protocols and terminology, crisis intervention, as well as Northwestern Hospital. many other key elements of NIMS. Trauma patients are routed to the appropriate trauma SM G has provided yearly training seminars for center per the City of Chicago EMS system. representatives of every organization that have Final Incident Report employees working at Soldier Field during a major event. Additionally, based on input from DHS that the most The nurse or M* A *S*E personnel in each station is common terrorist events to occur recently were those responsible for providing Patient Incident Report forms created by lone gunmen, SM G required that all staff and data collection for all cases within his or her assigned members take FEMA's online course ''Active Shooter: deployment area. All patients discharged from care What You Can Do." SMG will continue to revise and are given a printed Aftercare Instruction Sheet and are

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update the Soldier Field Emergency Action Plan, based • •. •' .:. on organizational changes, updates to NIMS, and other relevant developments. SMG continues to train its own Durinq the next two years, we have plans staff on disaster management and evacuation related to implement an entirely paperless, real­ material and will continue requiring all subcontractors time, web-based incident reportinq system. train their staff on policies and procedures set forth by The system application, developed out of the SFEAP. Monterrey Security, is based on the iPad

i technoloqy and is currently in beta testinq PUBLIC SAFETY AND FIRE MANAGEMENT PLAN SMG implemented the Public Safety and Fire NEW IDEAS FOR SMG-MONTERREY Management Plan (Emergency Procedures and Pre­ SECURITY AT SOLDIER FIELD E mergency Planning Building Information Package) in 2004 after the building was re-opened. Twice a The SMG-Monterrey security team is constantly year, SMG reviews and revises this plan, and sends the looking for ways to improve the efficiency and accuracy updated version to the City of Chicago Fire Prevention of security procedures at Soldier Field. Over the next Bureau. two years, we plan to phase in upgrades that include:

> Using an entirely paperless, real-time, web-based Sportservice Concession and Alcohol Management incident reporting system and Security Sportservice schedules Monterrey Security on event > Allowing security directors to complete reports, on­ day for several tasks, including escorting Sportservice site, with a handheld device that will allow them to employees, transporting cash from all permanent and photograph scenes portable concession stands, monitoring alcohol sales Among the advantages to this system are: throughout the facility, and assisting in closing alcohol sales. 1. The web-based system functions in real time and delivers information immediately. From the moment the In summary, SMG agrees to continue implementing the incident report is completed at the scene, it is available current Soldier Field security and crowd control plans, to all management of the stadium and the park district. which include interaction with the City (including the More timely transmission of incident information, Police Department, Fire Department, and OEMC) and leading to more timely response, minimizes liability to the Chicago Park District management. the Chicago Park District. 2. The potential for information to be communicated incorrectly is dramatically reduced, as this system alleviates the need for a third party to relay incident information from the scene to stadium management. 3. The system is entirely paperless, which reduces the carbon footprint of the stadium. 4. This technology can be provided to the Chicago Park District for use at other facilities throughout the city.

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3.F. _ : ,_ ! : OPERATIONS.6 Net revenue from parkinq has increased PARKING FACILITIES AND 5% every year since 2007, from TRAFFIC MANAGEMENT $6.1 million to $7.4 million.

PARKING FACILITIES & TRAFFIC MANAGEMENT Police Department, Traffic Management Authority The parking facilities at and around Soldier Field see (TMA)/Office of Emergency Management and hundreds of patrons daily, as well as more than 60,000 Communication (OEMC), Streets & Sanitation, the Chicago Department of Transportation (CDOT), and patrons for major events such as a concerts and NFL games. SMG and Standard Parking have developed and our Museum Campus neighbors - The Field Museum, implemented a carefully mapped out traffic management Shedd Aquarium, , Burnham Harbor, and McCormick Place - to develop a team approach plan that includes the ability to adapt to unforeseen that minimizes environmental impact and maximizes changes in ingress and egress patterns. Also, SMG and Standard Parking have created an operations program revenues. We also participate in weekly meetings with OEMC to manage resources and logistics for all events designed to enhance our customers overall experience at Soldier Field. Additionally, its success has been critical to in order to keep traffic on Campus, and the surrounding roadways, free flowing revenue generation for the City of Chicago, the Chicago Park District, and the Museum Campus. In recent years we've taken several steps to improve campus traffic on event days: ( SMG facilitates monthly and quarterly strategy meetings with our parking operations provider, Standard > Promoted pre-paid online parking systems which Parking, to review financial targets, monitor activities, provide customers with map directions to their and develop enhancements to the program. SMG and specific lot Standard Parking meet regularly with the Chicago

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> Changed the entrance lane configuration at the Adler Planetarium parking lot to relieve traffic congestion when the lot opens for large events

> Created reversible traffic lanes on McFetridge Drive to help inbound traffic flow and to facilitate the flow of cab drop-offs

> Created a reversible lane on Museum Campus Drive to help decrease exit times to for larger events

> Worked with TMA's to create a specific traffic plan for guiding more traffic to the Waldron exit from Lake Shore Drive and less traffic to the more congested 18th Street exit > Parking profit has increased at a steady rate of 5% per year, from about $6.122 million in 2007 to $7.437 CREDENTIALS AND BACKGROUND million in 2011 INFORMATION > Added credit card payment options, in conjunction Standard Parking is a leading national provider of with SMG, to ensure that credit card payments are parking management services. They operate more now accepted at all campus parking locations than 2,000 parking facilities. In addition to operating > Operating and maintaining ten (10) Variable more than 240 parking facilities in the Chicago area Message Signs (VMS). The VMS are used to provide (including the Chicago Park District's other lakefront important traffic control and parking information parking and boat launch operations) Standard Parking for Museum Campus and Soldier Field visitors. maintains its national corporate headquarters in Aside from being used on high volume event days Chicago. This local presence allows them to provide at Soldier Field, these signs are utilized to help Soldier Field parking operations with access to Chicago's broadcast messages for various City of Chicago, most experienced parking professionals. Museum Campus, and Chicago Park District events throughout the year. TECHNOLOGY - ENHANCING CUSTOMER > Consistently achieves one of the highest customer AND FINANCIAL SERVICES service ratings as compared to other NFL venues Standard Parking provides cutting-edge service and across the country initiatives that include: > SMG anticipates 2012 will be the fifth year in a row > Employing between 10 - 100 employees for Soldier where Soldier Field parking operations will meet or Field events exceed budgeted parking totals • For larger stadium events, Standard Parking will > Increasing special event parking revenue at the employee about 75 team members in addition to Burnham Harbor parking lot about 25 security guards provided by Monterrey > Scanning all pre-sold event parking passes in real time Security. All Standard Parking non-management • Standard Parking is also moving toward a wireless team members are members ofTeamsters Local system by utilizing the present internet lines for 727 faster and better service to save on cellular costs

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> Continually reviewing new technology opportunities and innovations with SMC • SMC has worked with Standard Parking to generate a pay-by-phone system and the use of QR codes for informational purposes, including maps

RECENT STANDARD PARKING AND SMG ACHIEVEMENTS AT SOLDIER FIELD The following are specific examples of some of our recent achievements:

> In 2011 online "e-permit" sales totaled more than 63,000 passes sold and more than $1.8 million in revenue. 2012 sales are on pace to exceed $2.0 AFFIRMATIVE ACTION INITIATIVES million in sales IN PARKING Throughout our tenure as the manager of parking > Garage sales for non-event parking have seen a operations at Soldier Field, Standard Parking has huge increase in sales. Due to our work with these assembled a quality team of experienced and skilled promoters, we estimate Soldier Field parking will MBE/WBE firms that have consistently met or gain about 10,000 sales generating revenue in excess exceeded the Chicago Park District's affirmative action of $120,000 in 2012 from these off campus events requirements. > Our parking staff at Soldier Field was praised by the Standard Parking has used the following MBE and Department of Homeland Security for the assistance WBE vendors and subcontractors at Soldier Field we provided during last May's NATO conference since 2007:

PARKING FACILITY MAINTENANCE > A&RJanitorial Cleaning SMC and Standard Parking clean and maintain all > Chicago Communications Radios parking facilities daily, monthly, quarterly, and yearly. > Meadows Office Supply Office supplies A detailed description of SM G's maintenance > Monterrey Security Security services procedures can be found in section 3.F.Operations.1 > Paige Bus Enterprises Shuttle buses Maintenance and Custodial. PARKING ADA COMPLIANCE CONTRIBUTING TO THE HEALTH OF OUR ENVIRONMENT All parking facilities at Soldier Field are ADA compliant. Please reference section 3.F.Operations.4 - SMC and Standard Parking are focused on the health ADA Compliance. of our environment and utilize "green" products and procedures in the management of all parking operations. The Green Initiatives utilized by SMC are also highlighted in section 3.F.Operations.3.

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Working in conjunction with SMG, Standard Parking has participated in the planning, management, and supervision of several shuttle systems at and near Soldier Field which have included:

> Planning and scheduling of bus routes

> Procurement and management of buses and drivers > Designing, procurement and erection of support sign age > Program promotion and customer assistance > Supervision of vehicle loading and unloading > Continually working to tweak ingress/egress operations with reversible lanes of traffic, providing us with reduced traffic congestion for our parking events > Assisting SMG and the Chicago Park District to develop and implement the trolley system plan and program for concerts and events at the Charter One Pavilion.

PRIVATE EVENT AREA RENTALS SMG has worked hard to increase the revenues at Soldier Field by booking private supplemental event space for events held at the Shedd Aquarium, Field Museum and Adler Planetarium. A full-time SMG staff member is assigned to handle every aspect of the private supplemetal space rentals from the initial request for information to the execution of the contract. The SMG staff member also acts as the liaison between the client and their museum event coordinator, attending weekly meetings with the museums and Standard Parking.

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3.F. SMG has recently signed a Master Service Agreement OPERATIONS.7 with Fujitec. This agreement allows SMG Soldier Field to benefit from lower rates than what were previously EVENT OPERATIONS negotiated.

A) DETAILED DESCRIPTIONS OF SERVICE JSR Plumbing/ MBE PROVIDERS JSR Plumbing supplies the plumbers that are needed on SMG has a strong team of sub-contractors that provide major event days. The plumbers react to all plumbing event day personnel supervised by SMG management related issues throughout the facility and are onsite to personnel. As you will see, SMG uses both strong MBE/ resolve leaks, toilet back-ups, sink related issues and WBE contractors and contractors that are the best in monitor the trough drains located throughout the their field to many of the event day staffing needs. SM G, stadium seating bowl to ensure there are no leaks. JSR on a yearly basis, submits an Operations and Procedure also provides staff on non-event days to deal with manual to the Chicago Park District for review and maintenance and repair issues with the stadium water and approval. The following list outlines those sub-contractors plumbing systems. that are part of the event day staff for major events and supervised by SMG management personnel. Advantage Mechanical Inc. (AMI) Advantage Mechanical Inc. supplies the HVAC staff DeMarsh Construction on event days that are need to monitor, maintain and Mark DeMarsh and his staff of carpenters are onsite for assist with adjustments that are required in locker rooms, major events to assist with all carpentry needs. Mark also club and suite areas. AMI also provides the engineers oversees the entire trades' staff on a major event days and to monitor, maintain, provide preventive maintenance coordinates all trade responses throughout the facility and when necessary the repairs and maintenance to all to insure all needs are being met. DeMarsh assists with mechanical equipment both inside Soldier Field, but also stadium event set-up needs both before and after each the associated parking lots and garages. event and the ADA platform coordination as needed for major events in the stadium. Midwest Interstate Electronics On an event day, Midwest Interstate supplies the C-card Taylor Electric Company I MBE electrical staff needed to operate the stadium video Taylor Electric supplies the A-card event day electricians boards, scoreboards, ribbon boards, televisions, phone for Soldier Field. This staff also works on non-event days system, security cameras and work directly with both to ensure that Soldier Field maintenance is kept at the network television and visiting TV stations and the phone highest levels for all electrical services both inside and and video lines rented both those stations to video the surrounding Soldier Field. event in the facility. Midwest also works directly with Daktronics the video board supplier to maintain and Fujitec repair any issues found both prior and during event day Fujitec supplies the elevator I escalator mechanics on operations. On non-event days, Midwest maintains event day to monitor the elevator/escalator operations and the stadium phone system and associated components, adjust services in the stadium to meet the client's needs. fire system panels, security system, MATV system, any It is important to remember that not one (1) event is the maintenance issues with the video control room and the same when it comes to the load-in of ticketed patrons cabling infrastructure located throughout the stadium and and the exiting of those same patrons. The Fujitec staff museum campus. onsite allow the stadium to react to the crowd flows and I . . create better fl.ow patterns for smoother entry and exiting.

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Zaker Technologies Superior Mechanical Systems Zaker Technologies supplies staff to monitor and Superior Mechanical Systems supplies the staff needed maintain the data systems throughout the facility. For on major events to monitor and maintain the stadium event days WiFi or hard data line feeds may be an event and garage sprinkler systems. Superior also provides component that will require staff to be onsite and insure the staff during non-events to perform all necessary the clients systems are operating. Zaker Technologies sprinkler tests and required by the NFPA along with also work with the concessionaire to insure their systems perform and necessary preventative maintenance and are operating correctly and assists them when issues repair and maintenance needs for the stadium wet and come up that involve the stadium infrastructure. dry sprinkler systems.

Creative Soundz Daktronics Creative Soundz supplies the staff needed to operate On event days, Daktronics supplies the needed staff the stadium 1 million watt sound system and all of the to maintain and monitor the stadium video boards, components associated with that system. Creative staff ribbon boards and tri-vision boards located within the assist talent on the field for anthems and other event stadium seating bowl. Daktronics with conjunction day performances and work directly with officials when with Midwest Interstate perform all necessary pre-event mic's are needed. Creative then performs all repair and checks and on event days respond to repair needs as they maintenance items with the sound system on non-event come up with the Daktronics products in the stadium. days and any preventative maintenance tasks that they sound system requires. East Lake Management /MBE East Lake provides the labor staffing needed to set-up, Christy Webber Landscapes I WBE prep, monitor and post clean the stadium for events. Christy Webber Landscape provides the staff needed East Lake supplies the supervisors and attendants on event days when snow removal becomes a factor. required for all stadium general public washrooms The Christy Webber staff focuses on sidewalks, exterior along with the staff as ordered by SMC to work with ramps and stairs surrounding the stadium and museum the SMC staff to monitor and maintain the cleanliness campus. This staff not only plows the sidewalks but throughout the stadium concourse both prior, during treat the areas to prevent freeze ups and to allow for safe and after an event. After major events, East Lake patron exiting from the stadium to the parklands and supplies the supervisors and staff to hand pick the waste garages. On non-vent days, Christy Webber provides throughout the stadium seating bowl while focusing the daily maintenance for the landscape surrounding the on recycling and separating the plastic, aluminum and stadium and the rest of the Museum campus as outlined cardboard from the general waste stream. East Lake in the exhibits. also supplies staff for the grounds crew on event days to install or remove the field tarp. During events where Great Pines Door Company snow falls, East Lake provides SMC with supervisors Great Pines Door supplies the locksmith needed on and staff to assist with the removal of snow from the event days to maintain the stadium door locks and all seating bowl, concourses, ramps, stairs and walkways mechanical door functions from ADA operators to throughout the stadium. simple door closures. Great Pines provides the necessary staff to perform all preventative maintenance and World Office Cleaning repair and maintenance functions when it comes to the On event days, World Office supplies the supervisors stadium doors both throughout the stadium, but also the and cleaning staff needed to monitor and maintain the garages. stadium club concourses, washrooms and suites. World

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( Office focuses on the stadium recycling program and security at Soldier Field, 24 hours a day, 365 days a year. separating those items such as plastic and aluminum Security is provided by means of electronic surveillance, from the general waste stream throughout these areas. motorized patrols, foot patrols. Security personnel are On non-event days World Office supplies the staff and stationed at the loading dock 24 hours per day, and at equipment needed to prep the stadium club and suite the desk at Gate 14 during business hours and during all spaces and perform any necessary post event cleaning. major events. Armed security personnel are contracted World also handles all carpet shampooing through the through Monterrey. During special events scheduled club and suites and assists SMG in the maintenance of at Soldier Field and/or in the surrounding parklands, the floors throughout these spaces. additional security personnel are assigned.

Republic Services I Allied Wa ste Standard Parking Republic Services supplies the stadium with the waste Standard Parking handles all the parking facilities at and recycling hauling on event and non-event days. and around Soldier Field. They have the responsibility Republic has worked closely with SMG to continually to park hundreds of patrons day-to-day, as well as over increase our recycling tonnages from year to year. 60,000 patrons for major events such as a concerts and Republic has stepped up with creating special recycling NFL games. Also they are responsible to make sure all dumpsters for the stadium parking lots to collect lots are maintained and cleaned daily. and separate plastics, glass and aluminum and have continually monitored and assisted with receptacles to Medica l and Sa fety Engineering allow SM G to increase our recycling on a year to year SMG partners with Medical and Safety Engineering basis. Inc. (M*A*S*E) to provide medical services to all individuals at Soldier Field and the surrounding Monterrey Security (MBE) parklands. MASE staffs three first aid rooms and fully SMG partners with Monterrey Security, Inc., a premier stock the first aid rooms with all necessary medical security corporation that also happens to be MBE. provisions. Also with SM G's guidance MASE will staff The business is owned by a nationally recognized and roving EMT teams throughout Soldier Field to react to honored businessman, Mr.Juan Gaytan, who has any medical needs on event day. grown the business from a small minority business to the largest Hispanic-owned security firm in the City Resumes of Key Sub contractors of Chicago. Monterrey's contracts include Soldier SMG's subcontractors are considered leaders in their Field, , Toyota Park, the Bank of America respective practices. Evidence of that can be found Chicago Marathon, the Festival of Lights, and numerous at the facility during each event. They help us to other major festivals and events throughout Chicago. function efficiently and effectively in our day-to-day The SMC-Monterrey security team is led by SM G's and event operations. Though we set high standards Director of Event Services, Kevin Walsh, who has 18 and expectations, they consistently exceed those. The years of NFL experience, and has consulted on security Resumes of our Key Subcontractors can be found in the issues for the last nine Superbowls. Kevin also served Key Personel Section 3.E. as SMG's liaison to the United States Secret Service for the NATO World Leaders Dinner security operations. The superior security standards that have been developed by the SMC-Monterrey partnership have become the gold standard for training the premier security forces of Chicago. Monterrey Security officers provide full-time

PROPOSA L FO R MANAGEME NT AND OPERAT ION O F SPO RTS FAC I L IT IES: SOLD IER FI ELD CO M P LE X, i"2 0 12 MCFETRIDG E SPOR T S CEN TE R, AN D THE BASEBAL L STA DIUM AT DEVON AN D K ED ZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 175

Event Operations: Bears Game Day - 12 noon Kick-off

Number of Number of Title: Responsibility: Start time: End time: staff: oersons MANAGEMENT STAFF: General Mana11:er Oversee all aspects of event, stadium, parking and pa rklands 6:00AM 8:00PM Director of Event Services Oversee - Securit\I· M edical and Usherinll 6:00AM S: OOPM Director of Suites/Club Oversee Club and Suite operations 6:00AM B:OOP M Director of Soonsorshios Oversee sponsorship activations 6:00AM B:OOPM Director of Finance Oversee ticketine: and ris k mana11:ement 6:00AM S:OOPM Director of Opera tions Oversee all stadium operations and trades 6:00AM 8:00 PM Senior Ooerations Manager Oversee all event dav set-ups and stadium facility staff 6:00AM 8:00 PM Senior Facility Manager Oversee cleaning subcontractors responsible for club, suites, ge neral washrooms and concourse staff 6:00 AM 8:00 PM Senior Event Manager Oversee VJP escorts and Senior Lead for west quadrant of stadium 6:00AM 8:00PM Event Manaaer Senior Lead for north ciuadrant of stadium 6:00 AM 8:00PM Event Coordinator Senior Lead for east a uadrant of stadium 6:00AM 8:00 PM Finance Manager Reconciliation of oarkin receipts 6:00 AM 8:00 PM Accountina Manager Senior Lead for south quadrant of stadium 6:00AM 8:00PM Outdoor Event Manager Command Lead 6:00AM 8:00PM Office Assistant Staffin assistant 6:00AM 8:00 PM Head Groundskeeper Oversee all fie ld operations 6:00AM 6:00 PM Assistant Groundskeeper Assist with oversie:ht of all field operations 6:00AM 6:00 PM Mechanic Assist a.rounds staff with field operations 6:00 AM 6:00 PM Lead Labor Foreman Oversee all game day set-up clea ning and post event turnover 6:00AM 8:00 PM TOTALS: 19

.--•a,TIONS STAFF: Laborer -fulltime Perform the necessarv tasks for set-up, event day cleaning and cost event reo G:OOAM B:OOPM La borer - seasonal Perform the necessarv tasks for set-up, event dav deanine: and post event prep 6:00 AM B:OO PM Washroom Supervisor OVi!rsee all event dav washroom attendants and ensure overall cleanliness of washrooms 8:00 AM 6:00 PM Washroom Attendant 44 44 Prepare, monitor durina event and dean washroom assi ned after event. 9:00AM 6:00 PM CleaninR Laborer so 50 Perform the netessary tasks for set-up, event day cleaning and post event prep G:OOAM 8:00 PM Club/Suite Suoervisor Oversee all event dav cleanina staff located throu hout the club and sui tes 8:00AM 6:00 PM Oub Attendant 18 18 Preoare, monitor durin event and clean club concourses and washrooms after event. 9:00AM 6:00 PM Suite Attendant Prepare, monitor durinR event and clean suites, suite hallways and suite washrooms after event. 9:00AM 6:00 PM Command Center - Attendant Monitor, respond and track all radio calls oertaining to d ub and suite cleaninR. issues. 9:00AM 6:00 PM Post Event Clean-up Supervisor 10 10 Supervise labor staff as thev hand ick and sweeo the seating bowl and concourses aftCf the event. 6:00PM 2:00AM Post Event Cl ean-up laborer 135 135 Hand pick all waste separate all plastic and sweep and seating bowl and concourse areas. 6:00 PM 2:00AM Trades Coordinator Oversee all trades durina event and ensure all t rade issues are resolved. 8:00AM 6:00PM Caroenter Perform anv necessarv caroentrv tasks orior, during and after the eVi! nt. B:OOAM 6:00PM locksmith Perform any necessary locksmith tasks prior, during and after t he event. 8:00AM 6:00PM Plumber Perform anv necessarv PlumbinR tasks prior, durina and after the event. 8:00AM 6:00 PM HVAC Mechanic Perform anv necessarv HVAC tasks orior, during and after the event. 8:00AM G:OO PM El ectrician Perform any necessary electrical tasks prior, during and after the event. B:OO AM 6:00PM Elevator/Escalator Mechanic Perform anv necessarv elevator/escalator tasks prior, durine: and after the event. 8:00AM 6:00 PM IT Technician Perform anv neceuarv IT tasks orior during and after the event. 8:00 AM 6:00 PM Sound Technician Perform any necessary tasks prior, durinR and after the event wit h the stadium sound s~ t e m . 8:00 AM 6:00 PM Phone/ENG Electrician Perform anv necessarv ohone or ENG tasks orior, durinR and after the event. 8:00AM 6:00 PM Su pervisor - Low Voltage Svstems Perform any necessary tasks orior, durine and after the event with t he stadium low volta e svstems. 8:00AM 6:00 PM Video Control Ene:ineer Perform a ny necessary Video Control engineerinR tasks prior, during and after the event. 8:00AM 6:00 PM Video Board Technicians Perform any necessarv tasks orior durimt and after the event with the stadium video boards. 8:00 AM 6:00 PM Fire Protection System Technician Perform anv necessary tasks prior, durina and after the event with the stadium fire orotection svstem. 8:00AM 6:00 PM TOTALS: 308

Socvrltv Car Search Security 18 18 North Gara e searchers 7:00AM S:OOPM Ramo 41 - Soonsor Security Sponsor load in 7:00AM 5:00PM Empfovee Gate Security 10 10 Monitor and check emplovees ore and post event 5:00AM B:OOPM loading Dock Security Oversee essential distribution and monitor CCTV 5:00AM 8:00 PM Rovim!.·lot·Exterior Patrols 36 36 Rovln&·lot-exterior patrols pre and post game 7:00AM 5:00 PM Wandine. Securitv 30 30 Security Wand of all oatrons entering SF 9:00AM 2:00 PM Media leVi!I Security Securit to watch Coaches and network TV booths 9:00AM S:OO PM Suite level Security 2 Security officers oer suite 9:00AM S;OO PM Command Center 12 12 Securi tv and P.0.'s to cover Command and the CCTV 9:00AM S:OO PM Life5afety Llfe Safety director and life safety personnel S:OOAM 5:00 PM Stadium P.O's 138 138 P.O.'s for the a.ame 9:00 AM 5:00 PM Stadium S.O.'s 100 100 S.O.'s for the 11:a me 9:00AM 5:00 PM Post-game Cleanin& Security Security to monitor post game cleaners B:OOPM 4:00PM TOTALS: 375

Medkol Command Center staff Co mmand center 9:00AM S:OO PM First Aid Stations staff Fixed positions in the 3 first aid rooms 9:00 AM 5:00 PM Parking lot staff Resoond to any medical iss ues in the lot 8:00AM 5:00 PM Stadi um staff 20 20 Medical response staff throughout the building 9:00AM 5:00 PM TOTALS:

Directors/Supervisors 22 22 Supervisors staff throughout SF for the Rame 8:00AM S:OOPM Gate staff 124 124 Staff asshmcd to all entrv ooints for ticket scannina 9:00AM 5:00 PM Service staff 130 130 Servke staff throu hout SF to help patrons 9:00AM S:OOPM ADA staff Staff to assist for all ADA needs 9:00AM 5:00 PM Elevator staff/ramo staff Staff assianed to monitor elevators and ramps 9:00AM 5:00 PM Command Center staff Staff assianed to the Command Center 9:00 AM 5:00 PM TOTALS: 292

Kitchen - Culinary 110 110 Kitchen and culinary staff arrives 5:00 AM 8:00 PM Warehouse 75 75 Warehouse emolovees for game day distribution 6:00AM 8:00 PM --Suoervisors 120 120 Check all stands and store rooms 7:00AM 8:00 PM Concession workers 1000 1000 Concession workers arrive and set their stands 8:00 AM 8:00 PM Seat vendors 300 300 Seat vendors start 9:00 AM 8:00 PM Mana11.ement - cash room 30 30 Manaaement arrives as well as cash room to start the dav 8:00 AM 8:00PM Suites and Catering staff 220 220 Suite attendants and catering personnel prep their areas 7:00AM 8:00 PM Re1ail staff 80 80 Retail workers arrive for the day 6:00 AM 8:00 PM TOTALS: 1935

Parklna Cashiers/Attendants 75 75 Cashiers/attendants 7:00 AM 6:00 PM Parking Security 20 20 ParkinR securit v 8:00AM 6:00 PM EarlvSecurity Early security 7:00 AM 6:00 PM Cleanine. Labor 10 10 Clea nirnr. Labor 8:00AM 6:00 PM Post-Rame Cleaners 30 30 Post aame cleaners 6:00 PM 2:00AM TOTALS: 139

© 2012 PROPOSA L FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPO RTS CEN TER, AND THE BA SEBA LL STADIUM AT DEVON AND KEDZ IE 176 3. PROPOSAL: F. IMPLEMENTATION PLAN

Event Operations: Non-Bears Game Day Major Event - Concert 7 pm - 11 pm

Number of Number of Title: Responsibility: Start time: End time: I staff: oersons I MANAGEMENT STAFF: General Manager Overse e all aspects of eve nt, stadium, parking and parklands 7:00am 2:00AM Director of Event Services Oversee - Securitv- Medical and UsherinR, lead for Floor 7:00am 2:00AM Director of Sales Oversee Club and Suite ooerations ll:OOA M l :OOA M Director of S onsorshlps Oversees on~rshlp activations ll:OOAM l :OOAM Director of Finance Oversee ticketing, settlement and risk management ll:OOAM l :OOAM Director of Operations Oversee all stadium operations and trades 7:00am Next Dav Senior Oi>erations Manuer Oversee all event dav se t-uos and stadium facilitv staff 7:0Qam Ne:i1tDav Senior Facilitv Mana11er Oversee cleanin subcontractors responsible for dub, suites, general washrooms and concourse staff U :OOAM l :OOAM Senior Event Manaee r Oversee VIP escorts and Senior Lead for west quadrant of stadium ll:OOAM l :OOAM Event Manager Se nior Lead for north auadrant of stadium l l:OOAM l :OOAM Event Coordinator Se nior Lead for east ouadrant of stadium 11:00AM l:OOAM Finance Mana11:e r Settle ment ll:OOAM l:OOAM Accountin ManalO!er Senior Lead for south ouadrant of stadium ll:OOAM 1:00AM Outdoor Event Manager Command Lead ll:OOAM 1:00AM Office Assistant Staffimi:assistant 11 :00AM l:OOAM Head Groundskeeper Oversee all field ooerations 7:00am Ne:i1t Dav Assistant Groundskeeoer Assist with oversi ht of all field ooerations 7:00am Next Dav Mechanic Assist grounds staff with field o erations 7:00am Ne:i1t Dav Lead labor foreman Oversee all aame day set-up, cleanin1 and post event turnover 7:00am Next Day TOTALS: ,.

OPERATIONS ST/llF: Laborer . full time Perform the necessary tasks for set-uo. event dav deaning and cost event oreo 7:00am Next Dav Laborer - seasonal Perform the nccessar tasks for set-up, event dav deaning and post event c rec 9:00am Next Dav Washroom Supe rvisor Oversee all event day washroom attendants and e nsure overall cleanliness o f washroom! U :OOAM l:OOAM Washroom Attendant 46 46 Pre oare, monitor durimi: event and clean washroom assigned after event. ll:OOAM l :OOAM Cleanini;r: laborer 50 50 Perform the necessary tasks for se t-uo, eve nt day cleaning and cost event creo ll:OOAM l :OOAM Club/Suite Suoervi~r Ove rsee all event day cleanin11 staff located throu11hout the club and suites ll:OOAM l :OOAM Club Attendant 18 18 Prepare, monitor du1in1 event and clean club concoutses and washrooms afte r event. 11:00AM l :OOAM Suite Attendant Prepare, monitor during event and clean suites, suite hallwavs and suite washrooms after event. 11:00AM l :OOAM Command Center · Attendant Monitor, resoond and track all radio call s pertaining to club and suite cl eaning issues. 9:00 AM 6:00 PM Post Event Clean. up Suoervisor 10 10 Supervise labor staff as they hand pick and swe eo the seatinll bowl and concourses after the event. 6:00 PM 2:00AM Post Event Clean-uo laborer 135 135 Hand oick all waste, se parate all plastic and swe eo and seating bowl and concourse areas. 6:00 PM 2:00AM Trades Coordinator Oversee all trades during event and ensure all trade issues are resolve d. 7:00AM l:OOAM Carpenter Pe rform any necessary caroentrv tasks prior, during and after the event. ll:OOAM l:OOAM Locksmith Perform anv ne cessarv locksmith tasks orior durin11 and after the eve nt. 7:00AM l:OOAM Plumber Perform anv necessarv olumbin11 tasks orior durin and after the event. 11:00AM l :OOAM HVAC Mechanic Perform any nec:essarv HVAC tasks crior, durinv and after the e vent. ll:OOAM l:OOAM Electrician Perform any necessary e lectrical tasks prior, during and after the event. U :OOAM l:OOAM Elevator/Escalator Mechanic Perform anv necessary e levat01/escalator tasks prior, during and after the event. ll:OOAM l :OOAM IT Technician Perform any necessarv IT tasks rior, during and after the event. ll:OOAM l :OOAM Sound Technician Perform an necessarv tasks orior, durin11 and after the event with the stadium sound system. ll:OOAM l:OOAM Phone/ENG Electrician Perform anv necessary phone or ENG tasks orlor, during and after the eve nt. ll:OOAM l:OOAM Supervisor · Low VoltaRe Systems Perform anv ne cessarv tasks prior, during and after the event with the stadium low voltaRe systems. ll:OOAM l:OOAM Video Control Enaineer Perform anv necessarv Video Control engineering tasks orior, durin11 and after the event. ll:OOAM l:OOAM Video Board Technicians Perform anv necessary tasks rior, durin" and after the event with the stadium video boards. ll:OOAM l:OOAM Fire Protection Svstem Technician Perform any necessarv tasks prior, during and after the event with the stadium fire crotcction svstem. 11:00AM l ;OOAM TOTALS: 310

Sealrftvfor7PMconcert Security for the floor seating area 40 Security to maintain cross aisles and main floor 4:00PM 12:00AM Ramp 41 · Soonsors Security Sponsor load fn 4:00PM 12:00AM Employee Gate Securitv 10 Monitor and check emplovees re and post event 4:00 PM 12:00AM Loading Dock Security Oversee essential distribu tion and monitor CCTV 4:00 PM 12;00 AM Rovin11-lot·exterior oatrols 36 Roving-lot-exterior oatrols ore and post game 4:00 PM 12:00AM Caterin11 area Secu ritv Caterin11area 4:00 PM 12:00 AM Sound and mlxfnQ stations staff 12 Securitv to monitor sound and mi:i1in11 stations 4:00PM 12:00AM Suite level Security 16 2 Security officers per suite 4:00PM 12:00AM Command Center staff 12 Security and P.O.'s to cover Command and the CCTV 4:00PM 12:00AM UfeSafetv Life Safetv director and life safety personnel 4:00PM 12:00AM Stadium P .O's 138 P.O.'s for the 11ame 4:00PM 12:00AM Stadium S.0.'s 100 S.O.'sforthe11ame 4:00PM 12:00AM Stage and Dressi n1 Room Security 45 Security to secure dressinR rooms and staRe barricade 8:00AM 12:00AM TOTA LS: 42'

Medical Command center staff Command ce nter 3:00PM 12:00AM First Aid stations staff Fixed positions 1n the 3 flrst aid rooms 3:00PM 12:00 AM Parkini: lot staff Respond to any medical issues in the lot 3:00PM 12:00AM Stadium staff 20 Medical response staff throughout the bui!dina 4:00PM 12:00AM Concert Floor staff 12 Resoonse teams quadrant off on the ftoor to re spond to aoy medical e nH!rllency 4:00PM 12:00AM Back of stalO!e staff Medical response for all talent or their staff 8 :00PM 12:00AM TOTALS: 47

Ushers Directors/SuoervJsors 22 Supervisors staff throuahout Sf for the game 4:00PM 12:00 AM Gate staff 124 Staff assi1me d to all entrv oolnts for ticket scannim! 4:00PM 12:00AM Service staff 130 Service staff throu hout SF to help patrons 4:00 PM 12:00AM ADA staff Staff to a ssist for all ADA needs 4:00 PM 12:00AM Elevator Staff/ramp staff Staff assigned to monitor elevators and ramps 4:00PM 12:00AM Command center staff Staff assigned to the Command Center 4:00PM 12:-00AM MainFIOOf staff 65 Staff assi ned concert floor 4:00PM 12:00AM Wrist bandin station staff 40 Staff assi ned to wristband concert floor patrons 4:00PM 12:00AM TOTALS: 397

Kitchen - Culinarv 110 Kitchen andcullnarv staffarrives S:OOAM Next Dav Warehouse 75 Warehouse employees for Qame day distribution 6:00 AM Next Day Supervisors 120 Check all stands and store rooms 7:00AM Ne:.t Day Conces-sion workers 1000 Concession work ers arrive and set their stands 8 :00AM Next Day Seat vendors 300 Seat vendors start 9:00AM 12:00 AM Mana11:ement -cash room 30 Management arrives as well as cash room to start the dav 8:00AM Next Dav Suites and Catering staff 220 Suite attendants and caterln11 oersonnel orep their areas 7:00AM Next Day TOTALS: 18SS

Paitlni; Cash iers/Attendants 75 Cashiers/attendants l :OOPM 12:00AM Parkin11: Security 20 Parkin securitv l :OOPM 12:00AM Earl Securitv Earl securit 12:00PM 12:00AM Cleaning Labor 10 Cleanin1 labor l :OOPM 12:00AM Post-aame Cleaners 30 Post game cleaners 12:00AM 7:00AM TOTALS:

PROPOSA L FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STAD IUM AT DEVON AND KEDZ IE 3. PROPOSAL: F. IMPLEMENTATION PLAN 177

Event Operations: Non-Bears Game Day Major Event - Soccer Game - 6 pm Kick-off Number of Number of Title: Responsibility: Start time: End time: staff: oersons MANAGEMENT STAFF: General Mana1rnr Oversee all asoects of event, stadium, oarkinR and oarklands lO:OOAM Midnill.ht Director of Event Services Oversee· Security- M ed ical and Ushe ring lO:OOAM Midni ht Director of Sales Oversee Club and Suite operations, Fan Villa111.es l:OOPM Midnia.ht Director of Soonsorsh ios Oversee soonsorshio activations l:OOPM Midnia.ht Director of f inance Oversee ticketinll. and risk manall.ement l:OOPM Midnight Director of Operations Oversee a ll stadi um operations and trades 7:00AM l:OOAM Senior Ooerations Manager Oversee all event dav set-uos and stadium facilitv staff 7:00AM l:OOAM Senior Facil itv Manae:er Oversee cleanine. subcontractors resoonsib1e for club, suites, R.eneral washrooms and concourse stafl l :OOPM Midnight Senior Event Manager Oversee V1P escorts and Senior Lead for west quadrant of stadlurr l:OOPM MidniRht Event Manager Senior lead for north quadrant of stadium l :OOPM MidniR.ht Event Coordinator Senior lead for east auadrant of stadium l :OOPM Midnight Finance Manager Reconciliation of parking receipts l :OOPM Midnl2ht Accountinl! Manaeer Senior lead for south ouadrant of stadium l :OOPM Midnlaht Outdoor Event Manager Command Lead l :OOPM Midnight Office Assistant Staffing assistant l :OOPM Midnlaht Head Groundskeeoer Oversee all field ooerations 7:00AM 1,QOAM Assistant Groundskeeper Assist with oversiR.ht of all fie ld operations 7:00AM l :OOAM Mechanic Assist grounds staff with fi eld operations 7:00AM l:OOAM Lead Labor Foreman Oversee all ume day set-up, cleaning and post event turnover 7:00AM l:OOAM TOTALS: 19

OPERATIONS STAFF: Laborer · full ti me Perform the neceu ary tasks fo r set·up, eve nt day cleaning and post event are lO:OOAM MidniRht Laborer - seasonal Perform the necessarv tasks for set-u o, event dav cleanln2 and cost event ore[ l O:OOAM Midniaht Washroom Supervisor Oversee all event day wash room attendants and ensure overall cleanliness of washrooms l:OOPM Midnight Washroom Attendant 44 44 Prepare, monitor during event and clean washroom asshmed after event. l:OOPM MidniRht Cleanine. Laborer so so Perform the necessarv tasks for set-uo, event day cleanin2 and oost event ore[ l :OOPM Midniaht Club/Suite Suoervisor Oversee all event dav deaninR staff located throu2hout the club and suite! l:OOPM Midnight Club Attendant 18 18 Prepare, monitor during event and clean club concourses and washrooms after event l:OOPM Midni2ht Suite Attendant Preoare, monitor durine event and clean suites, suite hallwavs and suite washrooms after event. l:OOPM MidniRht Command Center - Attendant Monitor, resoond and track all radio calls pertainin2 to club and suite cleanlnR issues. 9:00AM 6:00 PM Post Event Clean-up Supervisor 10 10 Supervise labor staff as they hand pick and sweep the seating bowl and concourses after the event 6:00PM 2,00AM Post Event Clean-uo Laborer 135 13S Hand cick all waste, seoarate all lastic and sweec and seatine. bowl and concourse areas 6:00PM 2:00AM Trades Coordinator Oversee all trades durine event and ensure all trade issues are resolved. l :OOPM Midnight Carpenter Perform anv necessary carpentry tasks prior, during and after the event. l :OOPM Midnii!ht locksmith Perform anv necessary locksmith tasks prior, durinri: and after the event. l :OOPM Midnie.ht Plumber Perform anv necessarv olumbin2 tasks orior, durinR and after the event. l:OOPM Midniaht HVAC Mechani[ Perform any necessary HVAC tasks prior, during and after the event. l :OOPM MidniQht Electrician Perform anv necessary electrical tasks prior, durin2 and after the event. LOO PM Midniaht Elevator/Escalator Mechanic Perform anv necessarv elevator/escalator tasks orior, durinR and after the event. LOO PM Midni2ht IT Technician Perform any necessary IT tasks prior, during and after the event. l:OOPM Midnight Sound Technician Perform anv necessa rv tasks prior, duri ng and after the event with the stadium sound svstem l:OOPM Mldn ie.ht Phone/ENG Electrician Perform anv necessarv ohone or ENG tasks orior, durinR and after the event l:OOPM Midni2ht Supervisor - low Volta2e Svstems Perform anv necessary tasks prior, durinR and after t he event with the stadium low voltaR.e svstems. l:OOPM Midnight Video Control Enginee r Perform any necessarv Video Control engineering tasks orior, durine and after the event. l:OOPM Mldnlaht Video Board Technicians Perform any necessa rv tasks orior, durine. and after the event with the stadium video boards l:OOPM Midniaht fire Protection Svstem Technician Perform anv necessarv tasks orior, durine: and after the event with the stadium fire orotection svstem l :OOPM Midnight TOTALS: 308 r_-.-umv 7 PM r.une Ramp 41 - Sponsor Security Sponsor load in 2:00PM 10:30PM Emolovee Gate Securitv 10 Monitor and check emolovees ore and oost event S:OOPM 10:30 PM Loadim1. Dock Securitv Oversee essential distribution and monitor CCTV S:OO PM 10:30 PM Roving-lot-Exterior Patrol Sernrity 36 Roving-lot-exterio r patrols pre and post 11:ame 3:00PM 10:30 PM Media level Securitv Securitv to watch Coaches and network TV booth! S:OOPM 10:30 PM Suite level Security 2 Security officers per suite S:OO PM 10:30 PM Command Center 12 Security and P.0.'s to cover Command and the CCTV S:OO PM 10:30 PM Life Safety Life Safety director and life safetv personnel 4:00PM 10:30 PM Stadium P.O's 138 P.O.'s for the 1?ame S:OOPM 10:30 PM Stadium S.O.'s 100 S.O.'s fo r the fla me S:OOPM 10,30 PM Post-game Cleaning Security Security to monitor post game cleaners 12'00 AM B:OOAM TOTALS: 327

Medlcal Command Center Command center 3:00 PM 10:30 PM First Aid station staff Fixed positions in the 3 first aid rooms 3:00 PM 10:30 PM Parkin lot staff Resoond to anv medical issues in the lot 3,00 PM 10:30 PM Stadium staff 20 Medical response staff throughout the buildin2 4:00 PM m30PM Field staff Medical team assiR;ned to the playing fiel d 4:00PM 10,30 PM TOTAlS: )5

Ulhen Oirectors/Suoervisors 18 Suoervisors staff throue.hout Sf fo r the ume 4:00PM 10:30 PM Gate staff 118 Staff assiR.ned to all entry poi nts for ticket scannin.R 4:00 PM 10:30 PM Service staff 124 Service staff throughout Sf to help oatrom 4:00 PM 10:30 PM ADA staff Staff to assist for all ADA needs 4:00 PM 10:30 PM Elevator Staff/ramp staff Staff assilmed to moni tor elevators and ramps 4:00 PM 10:30 PM Command Center Staff assigned to the Command Center 4:00 PM 10:30 PM TOTALS: 276

FooclServke Ki tchen - Culinarv 110 Ki tchen and culinarv staff arrives S:OOAM Midnia ht Warehouse 7S warehouse employees for game day distribution 6:00AM Midnight Supervisors 120 Check all stands and store rooms 7:00AM MidnlR ht Concession workers 1000 Concession workers arrive and set their stands 8:00AM Midniaht Seat vendors 300 Seat vendors start 9:00AM 10,30 PM Management -cash room 30 Management arrives as well as cash room to start the day 8:00AM MidniR ht Suites and Catering staff 220 Suite attendants and catering aersonnel oreo their areas 7:00 AM MidniRht TOTALS: 1855

Partd ... Cashiers/Attendants 75 Cashiers/Attendants l :OOPM 10:30PM ParkinR security staff 20 Parkina security l:OOPM 10:30 PM Early security staff Early security 12:00 PM 10:30 PM Cleanine. Labor staff 10 CleaninR Labor l :OOPM 10,30 PM Post-game cleaners 30 Post game cleaners 11:00 PM 6:00AM TOTALS : 139

© 2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACIL IT IES: SOLDIER FIELD COMPLEX, MCFETR I DGE SPORTS CENTER, AND THE BASEBALL STAD IUM AT DEVON AND KEDZIE 178 3. PROPOSAL: F. IMPLEMENTATION PLAN

Event Operations: Non-Bears Game Day Event - Club Level 1 Banquet for 1,200 Attendees 8 pm - 11 pm Number of Number of Title: persons Responsibility: Start time: End time: staff: per title: MANAGEMENT STAFF: Senior Event Manager Event management 2:00PM Midnight TOTALS:

OPERATIONS STAFF: I I I Laborer- full time I Perform the necessary tasks for se1-up. evenl day cleaninB and post event prep 5:00 PM 12:00AM Club Attendant I I Prepare, monitor during event and clean club concourses and washrooms aher event. 7:00PM 12:00AM TOTALS: I I ...... P.O.'s P.O.'s assigned to the United Club for event S:OOPM 12:00 AM S.O.'s 5.0. 's assianed to the United Club for event S:OOPM 12:00AM Ushers Ushers assigned 10 the United Club for event 5:00 PM 12:00AM TOTALS: 16

c.i.rtn1 I I Ki tchen I Kitchen starts prep for event l:OOPM 12:00AM Catering staff 20 I 20 Catering staff starts for the event 4:00 PM 12 :00AM TOTALS: 26 I I

Partlrc I I I I North Garage staff I Pay stations 7:00PM I Midnighl TOTALS: I I

Event Operations: Non-Bears Game Day Event - Major Walk - Autism Speaks 10 am - 4 pm

Number of Number of Title: persons Responsibility: Start time: End time: staff: per title: MANAGEMENT STAFF: General ManaR er Oversee all aspects of event, stadium parklna and parklands 7:00AM S:OOPM Director of Event Services Oversee Security- Medical and Ushering 7:00AM S:OOPM Director of Sales Assist participants 7:00AM S:OO PM Di rector of Soonsorshlos Assist oartidpants 7:00AM S:OOPM Director of Finance Assist oarticipants 7:00AM S:OOPM Director of Operations Oversee all stadium operations and trades S:OOAM S:OOPM Senior Operations Manaii:e r Oversee all event dav set-ups and stadium facility staff S:OOAM S:OOPM Senior Faci lity ManaR.er Assist participants 7:00AM S:OOPM Senior Event Manae:er Assist participants 7:00AM S:OOPM Event Manager Assist oartk ipants 7:00AM S:OOPM Event Coordinator Assist partkipants 7:00AM S:OOPM Finance Manager Assist partidpants 7:00AM S:OOPM AccountinR: ManaR:er Assist participants 7:00AM S:OOPM Outdoor Event Manaller Overall stadium representative for event S:OOAM 7:00PM Office Assistant Command Lead 7:00AM S:OOPM Head Groundskeeoer Oversee all field operations S:OOAM S:OOPM Assistant Groundskeerler Assist with oversi11ht of all field ooerations S:OOAM S:OOPM Mechank Assist grounds staff with field operations S:OOAM S:OOPM Lead Labor Foreman Oversee set-up, cleaning and post event turnover S:OOAM S:OOPM TOTALS: 19

La borer - full time Perform the necessarv tasks for set-url , event dav clea nin11 and post event rlteo 7:00AM 4:30PM Laborer - seasonal Perform the necessary tasks for set-up, event dav cleani ng and post event prep 7:00AM 4:30PM Washroom Suoervisor Oversee all event dav washroom attendants and ensure overall cleanliness of washrooms 7:00AM 4:30PM w ashroom Attendant 18 18 Prepare, monitor during event and clean washroom assigned after event. 7:00AM 4:30PM Cleanin2 Laborer 12 12 Perform the necessary tasks for set-UP, event day cleaning and post event prep 7:00AM 4:30PM Caroenter Perform anv necessarv ca reentry tasks orlor, durlnll and after the event. 7:00AM 4:30PM Locksmith Perform any necessarv locksmith tasks prior, during and after the event. 7:00AM 4:30PM Plumber Perform anv nece~rv olumblnii: tasks orior, durlnii: and after the event. 7:00AM 4:30PM Electrician Perform any necessarv electrical tasks prior, durin and after the event. 7:00AM 4:30PM tTTechnician Perform anv necessarv IT tasks Prior, durinll and after the event. 7:00AM 4:30PM Sound Technician Perform anv necessarv tasks rlrior, durlnll and after the event with the stadium sound svstem. 7:00AM 4:30PM Phone/ENG Electrician Perform anv necessarv phone or ENG tasks prior, durin g and after the event. 7:00AM 4:30PM Video Control En ineer Perform anv necessary Video Control en2ineerinll tasks orlor, during and after the event. 7:00AM 4:30PM Video Board Technicians Perform any necessary tasks prior, during and after the event with the stadium video boards. 7:00AM 4:30PM TOTALS: 59

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Medical Command Center staff Command center staff 7:30AM 2:30PM Field staff Response team station on the field for anv medlcal Issues 7:30 AM 2:30PM Gator on Walk route staff Response team mobile on walking route tor anv medical issues 7:30AM 2:30PM SF north end staff Response team station on the north end of SF for anv medical issues 7:30AM 2:30PM TOTALS:

Food servk:e I I Concession stand workers I 60 60 I Workers start to open concessKtn stands and port<1bles for the event B:OOAM 4:00 PM TOTALS: 60 I

Cashiers/attendants 30 30 Cashiers/attendants 6:00AM 4:00PM Parkinp:securlty 10 10 Parking security 6:00AM 4:00PM Cleaning Labor Cteaning labor 4:00PM B:OOPM TOTALS: 4S

PROP OSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILIT IES: SOLDIER FIE LD COMPLEX, ©2012 MCFETR IDG E SPORTS CENTER, AND TH E BASEBALL STADIUM AT DEVON AND KEDZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 179

3.F. concepts for Soldier Field, the parking garages and the OPERATION S.8 surrounding parklands. Populous has created a Master Plan that not only reviews the facility and the current CAPITAL MANAGEMENT technology, but also provides preliminary proposals for PLANNING AND spaces within the stadium that have yet to be developed. The Master Plan is reviewed annually and preliminary IMPROVEMENTS budgets are updated for future capital projects to ensure that we plan accordingly. As the facility manager for Soldier Field and the Chicago Future projects need to be funded through the capital Park District since 2004, SMG has been responsible for reserve established by the ISFA and the Chicago Park the oversight of the capital management implementation. District, by innovative financing schemes with the SMG has worked with the Chicago Park District and concessionaire, in partnership with the Chicago Bears the Chicago Bears in accordance with the POA and the and sponsors and by looking at the long term viability rules and regulations that were established by the Illinois of revenue driven projects and identifying alternative Sports Facility Authority (ISFA) to create, budget, submit financing schemes that comply with the tax code. and manage the Capital Improvement Plan for Soldier Field, the parking garages, and surrounding parklands. Some of the potential future capital improvement projects SMG has done this for the Chicago Park District with are listed below. These projects represent areas in the the goal of maintaining Soldier Field and the entire stadium that will allow for increased revenues and would campus at the highest level, while also keeping a financial be financed by the innovative schemes listed above. plan in place for future projects. Potential New Projects Continuing to perform an essential service to the Park District, SMG is responsible for the negotiation and > New Visitors Center located on the NE side of purchase of capital equipment and the supervision and Soldier Field. implementation of all capital improvement projects. • Estimated cost: $35 million Since the inception of the Soldier Field Capital Program > New concession stands and relocated washrooms in 2004 SMG has worked closely with the Park D istrict on west mezzanine to ensure that all guidelines, protocols, policies and • Estimated cost: $2.5 million procedures are met. We understand the importance > New restaurant in stadium courtyard of following the guidelines and the significance of • Estimated cost: $1.65 million prioritizing projects to fit into the categories of Health All of the conceptual drawings of the master plan are & Safety, Colonnades, Ordinary and Other. We also available upon request. recognize the importance of scheduling and the phased timing approach. It is fiscally important to work as a SMG has reviewed the Capital Improvement Plans team with the Chicago Park District to determine when in the RFP and we believe that the last 8 years of projects may need to be phased in over a longer period capital plans have not only met, but exceeded the of time rather than attempting to complete them in one adequacy and sufficiency set forth by the Chicago Park year. District and ISFA. There are several reasons for our positive assessment: 1) as you review each year from SMG Master Plan Initiative 2004 - 2012 you will find that all of the projects are For the past two years, SMG has had Populous, the separated into easily identifiable categories providing the leading venue architectural and design firm for sports ability to prioritize each project. 2) SMG has phased facilities consult on the future growth and expansion of projects allowing the Park District to spread the capital Soldier Field. The Populous Master Plan includes design investment over several years, thus giving the Park District the ability to work on more projects at once.

©2012 PR OPOSA L FOR M A NAGE M ENT A N D OPERATION OF SPORTS FAC ILITIE S: SO LDI ER FIELD CO MPLEX, MCF ETR I DGE SPOR TS CENTE R, AN D TH E BAS EB ALL STA DIU M AT DEVON AND KED ZIE 180 3. PROPOSAL: F. IMPLEMEN TAT ION PLAN

( 3) SMC has annually reviewed the engineering including those items necessary to conduct ongoing assessments and operational reviews and established a operations. program that assists with setting aside funds for 10, 15, & 20 year projects. 4) By involving all parties, including Space Allocation Review the Chicago Park District and the Chicago Bears, in the SMG, along with our interior finishes consultant, review process it assures that all facets of the operational engineers and architect, conducts a yearly space planning and tenant needs have been met. SMC understands the review for operational areas. Emphasis is given to: square POA and the capital improvement program rights as they footage subdivision; access and egress paths for front and pertain to the Chicago Bears. back structure for patrons, employees, equipment and We work to keep all of the existing equipment vehicles; storage availability; ceiling heights; etc. During maintained at the highest level along with performing this review, gross area allocations for all building areas are all necessary preventative maintenance needed to operate reviewed including but not limited to: administration, box and maintain Soldier Field thus allowing the capital office, receiving, suites, club, maintenance, security, press budget to be maximized on other projects. We have been and other departments. very successful in extending the life span of mechanical, electrical, plumbing and all other equipment throughout Technical System Design Participation the stadium. We have seen items with 5-7 years of SMC, along with our sub-contractors, lead the projected life span exceed 10-12 years on a regular basis review and upgrade possibilities of the technical and we are projecting items with 20 years to have a life systems including sound systems, scoreboards, span beyond 25+. This is only accomplished with a strong telecommunications, security systems, etc. This is then preventative maintenance program and items when in presented to the Chicago Park District for review and need of repair are being attended too in a timely basis. consideration.

SMC understands the importance of the capital program Develop a Preliminary Budget and the procedures needed to fulfill the policies and SMC develops a budget for each Capital Improvement procedures of the program. SMC is committed to project. This budget is based on local cost information performing the necessary tasks as they relate to the and SMG's knowledge of the industry. capital management and the project management duties. The following breakdown shows SMC understands what Present Budget and Inventory it takes to fulfill the capital improvement program. SMG works directly with the Chicago Park District A. DESIGN DEVELOPMENT PHASE Capital Projects Division to itemize and categorize each Capital Improvement project, revise and finalize the document based on the Chicago Park Districts Design Development Plan Review/Confirmation comments. SMC works with each Capital Improvement specific item to create and review the design development Develop Timeline drawings with the design team to confirm that all issues SMG develops a specific Capital Improvement work raised during the initial conception phase have been schedule based on the facility event schedule and the resolved or incorporated in the drawings. Additionally unique process (i.e., bidding procedures) associated with SMC identifies all potential revenue producing design each project. considerations and all potential design considerations that can provide long term operational expense efficiencies. SMC also creates and categorizes preliminary inventory levels for FF&E type Capital Improvement projects

PROPOSAL FO R MANAGEMEN T AND OPER ATIO N OF SPORTS FACI LI T IE S: SO LD IE R FIELD COM PLE X, <'1 2012 MCFETRI DGE SPORTS CEN TER, AND THE BASEBALL STA DIUM AT DEVON AND KEDZIE 3. PROPOSAL: F. IM PLEME NTATIO N PLAN 181

B. CONSTRUCTION DOCUMENT bidders and coordinate the signing and acceptance of all AND SPECIFICATION PHASE related documentation and forms that exceed the Park /PROCUREMENT PHASE/ District requirements and, at times, may need to include CONSTRUCTION insurance, indemnity, bonding and retain age.

Construction Document Plan Review/Confirmation Shop Drawing/Submittal Review SMG works with our design team to review the SMG reviews shop drawings and submittals where construction documents that have been generated for appropriate with each Capital Improvement project to each specific Capital Improvement project to confirm identify operational concerns and conflicts. that all issues have been resolved and that the final design meets the program requirement and represents an Develop Tentative Delivery and Work Schedule operationally sound facility. SMG coordinates the vendor's lead times with the stadium event schedule and arranges for each Capital Construction Document Technical Specification Improvement project work schedule to flow efficiently Review and effectively around the demanding facility event SMG with assistance from our sub-contractors, prepare schedule. and review all technical specifications and construction documentation to confirm that all systems, equipment, Project Installation, Coordination and Testing fixtures, etc. are suitable for the long term operation of SMG and our sub-contractors coordinate the installation the venue. and testing of all Capital Improvement projects and are present in order to better understand the systems being Prepare Bidder's List, Documentation and Process installed. SMG also ensures that no actions are done that SMG develops the bid documents, a list of qualified and might impair, compromise, or minimize any warranties responsible bidders along with the bid process for each provided in connection with the capital project. SMG Capital Improvement Project. monitors each capital project and the contractors involved to make sure they are following the maintenance, WBE/MBE Program documentation and reporting requirements necessary to SMG maximizes WBE/MBE participation in every keep projects warranties in full force and effect. possible Capital Improvement Project. Project Progress and Deliverables Advertise I Solicit Bid Packages SMG will oversee, monitor and manage the progress of SMG can, if required, advertise the Capital Improvement all capital improvements and the delivery and installation bid packages in a phased approach. of capital equipment, and keep the Park District informed of each projects progress. Bid Analysis/Value Engineering/Recommendations SM G reviews and analyzes all bids received for Capital Technical System Acceptance and Training projects and provides insight to the Chicago Park District SMG with our sub-contractors lead the acceptance with regards to additional vendors, equipment, and value of any technical building systems projects and have engineering suggestions that are in the best interest for representatives present for training. the Chicago Park District. On-Site Walk Through/Usability Reviews Issue Purchase Orders/Finalize Agreements Once the Capital projects are substantially complete, Once all projects negotiations are complete, SMG SMG performs numerous walk-throughs and inspections issues purchase orders (agreements) to the successful for deficiencies in construction and design, as well as any

© 2012 PRO PO SAL FOR MA N AG EMEN T AND OPERAT ION OF SPO RT S FACILITIES: SOLDIER FIE L D CO MPLE X, M CFE TRIDGE SPORT S CENTER, A ND THE BASE BALL STADIUM AT DEVON A ND KED Z IE 182 3. PROPOSAL: F. IMPLEMENTATION PLAN

( • \ damage that may have occurred to be incorporated in Soldier Field Capital Improvement Plan the Chicago Park District's list. SMG works with the The table on the followng page represents the proposed Chicago Park District to monitor the completion of three-year capital improvement program for Soldier each project and to ensure that the new projects can be Field and the surrounding parkland for 2013, 2014 accepted in top condition. and 2015. This proposal takes into account the annual improvement fund that ISFA is obligated to provide the Payment Administration Chicago Park District and the rights the Chicago Bears SMG administers the payment of vendors using an have under the POA. The table breaks down the capital agreed to system, based on the satisfactory delivery and projects by percentage to be spent in each of the 3 main installation of procured Capital Improvement projects. areas; facility, parking garages and parklands along with SMG will submit all requests for payment with updated the 4 major categories of Safety, Colonnade, Ordinary contractors' sworn statement and lien waivers, covering and Other. SMG intends on phasing in certain projects work performed for all capital projects. in order to spread the cost out over several years. The three year plan also considers projects that have been Review Warranties and Service Agreements identified by the Chicago Bears. SMG has also taken SMG reviews warranties and service agreements into account the goals and objectives of the master with the on-site staff and sub-contractors assuring all plan in which a funding reserves needs to be created to documentation is in order. accommodate major projects in years to come.

Chicago Park District Access SMG will at all times provide the Park District and its' employees reasonable access to the capital projects in order to inspect the progress and condition of the capital improvement and the capital equipment.

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PROPOSA L FOR MANAG EMENT AND OPERAT ION OF SPORTS FACILITIES: SOLDIER FIELD COMPL EX . © 2012 MCFETR IDGE SPORT S CENTER, AN D T HE BAS EB A L L STADIUM AT DEVON AND KEDZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 183

So ldier Field Capital Improvement Plan (proposed)

$2.5 Million Annual Budget 72% to facility $1,800,000.00 Safety 16% to parking garages $400,000.00 Colonnade 12% to parklands $300,000.00 Ordinary $2,500,000.00 Other 2013 2014 2015 I $40,000.00 $40,000.00 $40,000.00 Annual program non-slip flooring replacement on concourses $35,000.00 $35,000.00 $35,000.00 Phase I of IV Stadium Greening Initiatives - Cistern, water use reduction $10,000.00 $20,000.00 $20,000.00 Phase 11 - program to replace grout joints on exterior colonnade tiles $28,500.00 $0.00 $0.00 Phase 11of IV- program to replace caulk joint on exterior wall of stadium $8,500.00 $8,500.00 $8,500.00 Annual expansion joint replacement - stadium $50,000.00 $50,000.00 $50,000.00 Phase Ill restroom fixture upgrades - suites $9,000.00 $15,000.00 $15,000.00 Phase I, II , Ill general restroom fixture upgrades - Water saving flush-oh-meters $5,000.00 $5,000.00 $5,000.00 Annual replacement of batteries on stadium systems $10,000.00 $10,000.00 $10,000.00 "i O. Inspection of stadium Grand Concourse and Colonnades $50,000.00 $50,000.00 $50,000.00 - Phased program to replace stadium switches $60,000.00 $60,000.00 $60,000.00 "1 2. Annual fayade inspection of stadium $12,000.00 $12,000.00 $12,000.00 Annual concrete inspection of pre-cast and older concrete $10,000.00 $10,000.00 $10,000.00 Convert stadium sound web cards from green to blue $0.00 $150,000.00 $150,000.00 Purchase of floor scrubbing equipment to replace aging fleet $45,000.00 $45,000.00 $45,000.00 Annual painting of structural steel throughout facility $25,000.00 $25,000.00 $25,000.00 Phased program to replace finishes inside club & suites $50,000.00 $75,000.00 $75,000.00 Annual re-lamping program for stadium concourses, clubs and suites with energy efficient $15,000.00 $15,000.00 $15,000.00 Phased program to re-seal stadium seating bowl concrete $150,000.00 $100,000.00 $100,000.00 Phased program to replace mechanical joints in stadium $40,000.00 $40,000.00 $40,000.00 Annual sod replacement program $250,000.00 $250,000.00 $250,000.00 Phased Security System Upgrades - conversion from analog to digital $35,000.00 $35,000.00 $35,000.00 Repair and replacement of stadium folding chairs, tables and event equip. $15,000.00 $15,000.00 $15,000.00 Repair and replacement of field wall pads $20,000.00 $20,000.00 $20,000.00 Program to replace VFD's throughout stadium $20,000.00 $20,000.00 $20,000.00 Phased replacement payback program for HD TV upgrades in stadium - BEARS $100,000.00 $100,000.00 $100,000.00 Upgrade of Ticketmaster system $0.00 $150,000.00 $150,000.00 Upgrade stadium radio repeater, cabling and antennas $300,000.00 $75,000.00 $0.00 Annual program for video display replacement i.e. video boards &, ribbon boards - BEARS $500,000.00 $500,000.00 $500,000.00 Annual program to replace sprinkler pipe in stadium $25,000.00 $25,000.00 $25,000.00 Annual program to repair and replace stadium speakers $25,000.00 $25,000.00 $25,000.00

FACILITY TOTAL: " $1 ,943,000.00 " $1,980,500.00 " $1,905,500.00

S: 20113 .i 201 Annual garage expansion joint replacement 50,000.00- $50,000.00 50,000.00 Annual concrete crack repair and replacement $30,000.00 $30,000.00 $30,000.00 Repair and replacement of garage and parking lot signage $12,500.00 $12,500.00 $12,500.00 Annual garage inspections $20,000.00 $20,000.00 $20,000.00 Phased upgrades to garages telecom, data and system wiring layouts $15,000.00 $15,000.00 $15,000.00 Phased upgrades to garage equipment i.e. booths, ticket machines, pay machines $25,000.00 $25,000.00 $25,000.00 Phased program for asphalt repairs in south and east museum parking lots $20,000.00 $20,000.00 $20,000.00

GARAGES TOTAL: $172,500.00 $172,500.00 $172,500.00

2013 2014 2015 Phased program to add additional irrigation to stadium parkland areas $30,000.00 $-30,000.00 $25,000.00 Phased programs to Greening Initiatives - Water cisterns, irrigati on monitoring, recycling $25,000.00 $15,000.00 $15,000.00 Repair and replacement of parkland sidewalks $25,000.00 $25,000.00 $25,000.00 Addition I replacement of trees, shrubs and plantings on entire site $20,000.00 $20,000.00 $20,000.00 Phased program to replace parkland irrigation pump, controllers, heads $35,000.00 $15,000.00 $15,000.00 Phased program to re-design and replace planters at water wall entry $50,000.00 $50,000.00 $50,000.00

PARKLAND TOTALS: $185,000.00 $155,000.00 $150,000.00

ANNUAL CAPITAL COSTS $2,300,500.00 $2,308,000.00 $2,228,000.00

Yearly Capital Savings towards 20 Year Plan: $199,500.00 $192,000.00 $272,000.00

TOTAL YEARLY CAPITAL BUDGET: $2,500,000.00 $2,500,000.00 $2,500,000.00

© 2012 PROPOSAL FOR MANAGEM ENT AND OPERAT ION OF SPORT S FAC ILITIE S: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZ IE MANAGEMENT 3. PROPOSAL: F. IMP LEME NTATI ON PLAN 185

3.F. issues such as cash flow management, short-term MANAGEME NT.1 investment strategies, tax planning, and payroll administration. FINANCIAL PROCEDURES > Annual budgets, including capital improvement recommendations, are submitted to our governmental FINANCE AND ADMINISTRATION partners for review and approval in advance of the start OVERVIEW of the fiscal period. They contain a projected statement SMG places great emphasis on our fiduciary of income, statement of cash flows, a detailed analysis responsibility and accountability to the Chicago Park of event activity, and a detailed schedule of all District. We hold ourselves to the highest standards and operating expenses, along with key facts, assumptions, handle your money as if it were ours. We rely on our and trend analysis on which the budget was based. proven financial management expertise and systems to > SMG's financial reporting system includes a monthly ensure your facilities are operated in accordance with rolling forecast that projects the estimated revenues generally accepted accounting principles, as well as and expenditures for the year. This system identifies, meeting the standards set forth by the Park District, in advance, any anticipated budget excess or shortfall. SMG and the industry. Our ability to meet that standard SMG also prepares annual and monthly cash-flow is unique in the industry. projections in order to promptly notify our client of any need for appropriate funding and to ensure > Our corporate finance department provides maximized earnings. Our finance department has supervision and support in all fiscal areas including established a standardized box office sales report to the establishment of an effective system of internal track sales for ticketed events in the months and controls, risk management, data processing, audit weeks before the events are staged. In addition, event and cash management. A comprehensive accounting "flash" reports are prepared after each event to provide manual created by our financial professionals offers the a snapshot of each event and its success. staff at our facilities a complete set of procedures and policies to be followed. Our commitment to this responsibility goes further than > A facility's monthly financial statement is formatted policies, procedures and systems. For example, SMG to compare current results against budget and prior holds an annual meeting to which all facility Finance year and to comply with both the client's requirements Directors are invited. Intensive sessions are held to and our standards. This ensures that the revenues are identify and discuss topics that affect our facilities. We collected for each event and enables us to identify recognize the variety of needs of our clients and use these weak areas and evaluate the changes that must take meetings as a "real life" learning experience. place to improve performance. A standard payroll system is also implemented to make sure that all labor MONTHLY REPORTS related expenses for a particular event or project are The following is a summary of financial statement reports recorded appropriately. generated through SMG facility accounting systems. > Internal audit reviews are conducted periodically, often unannounced, and address all areas tangibly affecting Rolling Forecast the bottom line. These audits examine the facility's Annualized forecast of the remaining revenues and operation for opportunities to improve. expenses for the current fiscal year compared to the > SM G's management team, with input from our current year budget and to prior year results. client and key corporate administrators, prepare yearly statements of facility objectives, which are then incorporated into yearly fiscal plans encompassing

© 20 12 PR OPOS AL FOR MANAGEM ENT AN D OPERATION OF SPORT S FA CI LITIES: SOLDI ER FIE L D COMPL EX, MCFETRI DGE SP ORTS CENTER, AN D TH E BASEBALL STADIU M AT DEV ON A ND KEDZ IE 186 3. PROPOSAL: F. IMPLEMENTATION PLAN

Financial Highlights Event Income Statement A monthly and year-to-date executive summary of the Accumulation of expenses and revenues for all events income statement for the facility with specific notes held in the facility during the current year. This schedule highlighting the events and activities that significantly allows the operator to identify individual expense and impact the income statement. These pages compare the revenue categories that have significantly changed from current year numbers to budget and provide explanations budget or from the prior year. It also provides information of major variances. on the profitability of all revenue centers within the events. Balance Sheet Statement of financial position as of the current month YTD Event Summary end. Schedule of major revenue categories by event type for the year. This schedule allows the operator to see the total Statement of Cash Flows number of events within any specific category and the Monthly and year-to-date statement of sources and uses total event income generated by those categories. of cash. Departmental Income Statement Aged Accts. Receivable Listing Detailed listing of expenses by department. Typically, Summary of the accounts receivable broken down into this report includes a page each for Executive, Finance, aged categories of current, 30, 60, and more than 90 day Marketing/Sales, Operations, Overhead, and Other categories. This schedule also has detailed explanations of Income. This schedule allows the operator to determine items in the 90 day categories. if individual department heads are staying within their ( budget constraints. Facility Statement of Income Summary income statement reflecting major event Indirect Expense Summary income categories and a summary breakdown of Summary of all indirect expenses incurred by the facility, departmental expense totals. broken into two categories. The first category is Labor, which includes all expenses related to in-house labor Monthly Event Income costs. The second category is Materials and Services, Event income broken down by event reflecting major which breaks out all other expenses. This allows the revenue categories for each event. operator to determine if overall goals for expenses are being met. Statement of Services Income Detailed schedule of revenues billed to clients and their associated expenses to the facility. This schedule allows the operator to measure the effectiveness of the event management staff in billing of services ordered by clients.

PRO POSA L FOR MANAGEMENT AND OPERAT ION OF SPORTS FACILITIES: SOL DIER FIELD COMPLEX, t'\'.l 2012 M CFETR IDGE SPORTS CENTER, AND THE BA SEB ALL STA DIUM AT DEVON AND KEDZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 187

ANNUAL REPORTS has consistently delivered positive results against our Budget annual plan revenue targets and budgeted expenses. The budget serves as the primary document for setting We will continue to follow these time tested, successful facility management goals and objectives for the processes and best practices currently in place at Soldier fiscal year. Additionally, it provides the Chicago Park Field, Mcfetridge, and the BSDK to maximize revenues District with a forecast of the cash requirements of the and reduce expenses. Some of those techniques include: facility. This document is compiled with input from all > Assessing market research to establish sourcing departments with the objective of identifying all sources strategies of revenues and expenses. > Applying the latest in strategic sourcing strategies

Annual Report > Fully capitalizing on all available revenue streams from major events (e.g., facility fees, equipment rentals, wi-fi The annual report provides the Chicago Park District availability, etc. with an accounting of the activities of the facility for the prior year as well as a brief preview of the year to > Proactively monitoring pre-sale data for events to come. This report will typically include sections related adjust marketing efforts and staffing levels (e.g., to meeting such goals as local management involvement close underutilized sections and relocate customers, with community organizations. demographic driven marketing, etc.) > Judiciously reviewing warranties and preventative MAXIMIZING REVENUES AND MINIMIZING maintenance agreements COSTS > Incorporating a multi-step procurement process for As noted throughout the RFP, maximizing revenues goods and services and minimizing expenses is a critical piece of our > Maintaining a 3-way matching on purchases responsibility to the Chicago Park District. Over the past > Requiring multi-level approval and dual signatures on 10 years, by following the strict procedures listed above all disbursements and engaging in revenue optimization initiatives, SMG

© 201 2 PROPOSAL FOR MANAGEMENT ANO OPERATION OF SPORTS FAC I LITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KED Z IE 188 3. PROPOSAL: F. IMPLEMENTATION PLAN

FINANCE » Preparing Payroll Input for Transmission » Processing Checks and Reports Received The following is a list of topics covered in the SMG » Payroll Journal Entries Accounting Policy and Procedure Manual: » Exception to Normal Payroll Procedures > Financial Reporting » Fringe Benefits Included in W-2 Earnings » Monthly Financial Report Package » Administration of Salary Adjustments » Chart of Accounts > Control of Other Expenses and Liabilities » Rolling Forecast and Highlights » Purchasing and Receiving Controls » Budgets » Accounts Payable Procedures » Flash Reports » Petty Cash Procedures » Corporate Financial Reporting Timeline » Reimbursement of Employee Expenses > Cash Control and Management » Prepaid Expenses » Bank Accounts Requirements » Accrued Expenses and Liabilities » Opening and Maintaining Bank Accounts » Inventory Procedures » Control of Cash Receipts » Trade Advertising Arrangements » Control of Cash Disbursements » Relocation Expenses » Cash Records and Reports » Corporate Credit Cards » Bank Reconciliations > Fixed Asset Controls » Short Term Investments » Acquisition of Fixed Assets » Banking Relations » Controls Over Fixed Assets > Revenue Control and Reporting » Disposal of Fixed Assets » Control of Event Scheduling > General Ledger Procedures » License Agreements » Journal Entry Procedures » Ticketing Agreement » Automated General Ledger » Box Office Interface » Interface Procedures » Advances to Promoters » Month and Year end Closing Procedures » Event Settlements and Flash Reports > Monthly Account Analysis Requirements » Event Journal Entries > Periodic Self-Audit Procedures » Entering Event and Attendance Totals > Risk Management Procedures » Luxury Seating Revenue Controls » Concert Tracking » Insurance Coverage for Events > Accounts Receivable Controls » Facility Incident Reporting » Defalcation Policy » Control of Cash Extension > Record Retention » Accounts Receivable Billing Procedures » Accounts Receivable Collection and Payment > Miscellaneous Processing Procedure » Annual Audits » Advance Deposits » Contract Compliance Audits >> Other Accounts Receivable > Labor Cost Accounting and Control » Basic Payroll Controls » Control of Personnel Actions > Labor Cost Accounting and Control Con't I . » Time Records

PROPOSA L FOR MANAGEMEN T AND OPERATI ON OF SPOR TS FAC ILI TIE S: SO L DIER F IE L D COMPLEX. © 2012 MCFE TR IDGE SPORTS CENT ER , AND TH E BASEBA LL STA DIUM AT DEVON AND KED Z IE 3. PROPOSAL: F. IMPLEMENTATION PLAN 189

3.F. MANAGEMENT.2 MARKETING, PERMITTING AND BOOKING

SM G's marketing approach for Soldier Field has been a combination of aggressive campaigning through social media, local and national broadcasting, print and radio advertising. We use advertising buys with local newspapers to solicit suite patrons as well as trade deals with local radio stations for on-air promotional campaigns. Our comprehensive mailing list, website FESTIVALS and strong relationship with over 200 SMG managed facilities allow us to target and solicit the suites, club seats In recent years our creative team recognized that the and club lounge areas of the stadium. In addition, SMG future of the concert industry is in music festivals. For fully understands and always keeps consideration of the the last two years we have been capitalizing on this Chicago Bears marketing rights under the Bears POA. industry trend by developing festivals for Soldier Field such as Deadmau5 and Spring Awakening which attract While the SMG staff at Soldier Field has worked audiences in excess of 30,000. SMG has reached a new hard over the years booking an incredible amount of agreement to bring back the successful Spring Awakening yearly events and exceeding the Park District's revenue Music Festival in 2013. goals, the marketing staff is always thinking of ways to create new, exciting and profitable events. Our full­ HOCKEY time marketing team is developing new events in all the Working with new partner lntersport, SMG is bringing hospitality areas including: the Hockey City Classic to Soldier Field in 2013. FIELD EVENTS This brand new event at Soldier Field will showcase four major NCAA college hockey teams for a thrilling With all of the sporting and concert activities on the double-header, as well as local high school teams. field, as well as the unpredictable Chicago climate, there is a limited window in which the field is available for private events. Within this limited time frame our staff has been successful in creating once-in-a-lifetime style events on the field from customized corporate team building events to smaller, private events such as weddings and dinner for two. Recently we hosted an event for Nike in which 600 women took part in a group exercise program on the field.

PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FA CI LIT IE S: SO LDI ER FIEL D COMPLEX, MCFETRIDGE SPORTS CE NTE R, AND THE BASEBA LL STADIUM AT DEVON AND KEDZIE 190 3. PROPOSAL: F. IMP LEMEN TATION PLAN

( SUPER TRUCKS Also in 2013, SMG has booked Soldier Field's first SMG does not simply book events, we stadium Super Truck Show. Working with promoter research, cultivate and assist in the Robbie Gordon, SMG will continue to create new process of makinq every event a success. revenue generating concepts these for future field events.

WEDDINGS There is no bigger thrill for many individuals than a new marketing campaign for the local community to stepping onto the playing surface at a professional host their daughter's Qyinceanera. A Qyinceanera is a venue. We identified this demand and are creating an highly celebrated and special family occasion when a girl Engagement/Wedding photo package. Available to the turns 15 and the spacious and unique United Club is an general public, this specially designed Soldier Field field ideal location for such a memorable event. package will include pictures on the 50-yard line, a video board message and a customized Soldier Field gift bag. We are also in the process of designing the ultimate Valentine's Day Dinner experience in the United Club Our marketing staff also believes creating a Soldier Field and the individual suites. The decor and music will be Wedding Ceremony Package on the field will be a highly Valentine's Day themed and the Field will be lit by coveted and viable new hospitality opportunity and delicate stadium lights, creating a romantic view from the revenue generator. club and suites.

SKYBOXES AND CLUB SEATS For every major event, our dedicated sales team utilizes our extensive customer database and our relationships with corporate clients to book the 133 luxury suites at Soldier Field. We fully intend to continue our aggressive campaign for marketing and booking all of the skyboxes and club seats at Soldier Field while also continuing to follow the agreements set forth in the Bears POA. For the majority of all major events at Soldier Field, our sales team manages to sell-out all of the available skyboxes and club seats in addition to booking the suites throughout the year for private corporate functions, meetings, luncheons and receptions. UNITED CLUB MILLER PARTY DECK We have hosted a variety of events in the United Club The Miller Party Deck is an area where we are currently and will continue to do so. Nevertheless, our marketing developing new marketing initiatives. The outdoor setting team is always looking for new ideas in the Club space. offers a casual yet beautiful atmosphere. We will create Our entire staff has established relationships over new events in this spectacular environment by marketing the years with event planners in the specialized areas the area to the corporate world as well as the community of weddings and bar and bat mitzvahs. We plan on at large as the ideal space for a relaxed, cook-out style continuing to develop and expand this business to include event.

PRO POSAL fOR MANAGE MENT A ND OPERATION OF SPORTS FACI LIT IES : SOLDIE R FIELD CO MPLE X, © 2012 MCF ETR IDGE SPORTS CEN T ER . AN D THE BASE BALL ST ADIUM AT DEV ON AND KEDZ IE 3. PROPOSAL: F. IMPLEMENTAT ION PLAN 191

LOADING DOCK The Loading Dock and Player Parking area was a space never before utilized until we had the creative idea of turning it into a nightclub for a high-end corporate event. Based on the response and truly unique atmosphere of this space, we look to further develop this area. Our staff has cultivated strong relationships with local concert promoters and will partner with them to establish nightclub style events and smaller concerts. The Soldier Field concert series will be offered to the general public on specific dates throughout the year at a reasonable cost. Food and beverage as well as premium seating packages will also be available to increase the overall revenue.

PARKLAND SM G's Parkland Event Manager is constantly seeking new event opportunities. We researched and contacted unique races being held in other cities. We are moving forward with bringing these creative events to Soldier Field such as the Color Run, Mud Run and other challenging events. We are also formulating a new event and will partner with a race promoter to create the Soldier Field Zombie Run in October 2013. Our staff is also in the final stages of planning a new outdoor fitness camp.

SMG'S SALES AND MARKETING STAFF Kate McGregor, Director of Sales and Marketing, aggressively pursues events for Soldier Field. Kate and the talented SMG Sales and Marketing staff - Senior Event Manager Tracy Jetzer, Event Coordinator's LauraJasiak and Scott Rendell, and Outdoor Event Manager Leslie Kish - are responsible for the booking, coordinating and management of all Club, Parkland and Lot events at Soldier Field.

© 2012 PROPO SA L FO R MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, MCFETR I DGE SPORTS CENTER, AND T HE BASEBALL STA DIUM AT DEVON AND KEDZ IE 192 3. PROPOSAL: F. IMPLEMENTATION PLAN

( 3.F. We are constantly enhancing the Soldier Field website MANAGEMENT.3 (www.soldierfield.net) which currently includes marketing information, special promotions, special events, CUSTOMER SERVICE hours of operation, and pricing information. The website also includes email addresses and phone numbers for At SM G, we hold customer service as one of our highest SMG employees at Soldier Field to allow the public priorities. In partnership with Monterrey Security access to contact us directly. In addition, there is a (MBE), Chicago's premier security company, we have direct link to the Chicago Park District website from developed a comprehensive customer service/guest the Soldier Field website through links and logos on our relations program, which is described in detail here. All homepage. Through this link to the Chicago Park District guest relation staff members are trained on all elements of website, the community has the ability to also submit this program, which are used at all events. Through the their comments directly to the CPD. Our staff also development of this program, we have contributed to the actively maintains all social media pages for Soldier Field creation of hundreds of jobs, and we have also developed such as the Soldier Field Facebook and Twitter accounts, the gold standard process for training staff in guest where our staff interacts directly with fans. relations and security protocols in the City of Chicago. SM G's training program is known as k'nekt. lt is an extensive employee training program that ensures our customers and their patrons enjoy the best experience possible. We use this program to enhance our employee skills through seminars that cover every aspect of the business. Whether the event is live enertainment, meetings or tradeshows, the needs are similar. SMG believes our employees are the voice and personality of our buildings, so we strive to maximize the quality of customer service we offer. We constantly train our employees to identify who their customers are and how they can best provide them with customer service. In addition, our security partner, Monterrey Security, goes beyond simply serving security needs with its service. The company provides customized training seminars for its employees that focus on safety, service, teamwork, consistency, accountability and total experience.

PR OPOSAL FOR MANAG EME NT A N D OPER ATI ON OF SPORTS FAC ILITIES: SOL DI ER FIE L D CO MPL EX, © 2012 MCFETRIDGE SPORT S CENTER, A ND THE B AS EB A LL STA DIUM AT DE VO N A ND KE DZIE 3. PROPOSAL: F. IMP LEME NTATION PL AN 193

3.F. will pursue the opportunity to add an electronic marquee MANAGE MENT.4 outside the game-day site that will fulfill several goals with its exposure to Lake Shore Drive's 165,000 daily SPONSORSHIPS AND drivers - it will promote all events taking place at the BUSINESS AGREEMENTS stadium to increase ticket revenue and it will be used as an advertising vehicle to add sponsorships. While At SMG, we know that, with creativity and development, we recognize the inherent challenges of following local there is endless potential to increase sponsorship and ordinances and seeking the proper approvals, we believe business revenue at Soldier Field. Because of our this to be a viable and important avenue to generate extensive experience, innovative approaches and personal additional revenues. touch, SMG has created many highly successful, STADIUM ENHANCEMENTS traditional and non-traditional revenue-producing programs. SMG has had remarkable success securing cash In expanding the stadium's offerings with a possible and cost deferring sponsorship and business agreements Visitor Center, Hall of Fame, or permanent restaurant, in the past term. we will add revenue through additional expenditures by patrons and create new revenue through increased In the next term, we plan to continue to build upon attendance during the year as well as new offerings for these ideas and successes to add more value to patrons, the corporate community in sponsorship, advertising and sponsors and to the Chicago Park District. We are moving forward with short term and long-term ideas and events. opportunities that will achieve these core goals including GREEN INITIATIVES new advancements in electronic and static signage as well as permanent and temporary entitlement zones within SMG plans to take full advantage of the stadium's LEED the stadium. status by partnering with "green'' and environmentally conscious businesses that want to be associated with the Luca Serra, Director of Sponsorship and Media first NFL facility to be "GREEN" certified and use this with SMG, is responsible for all PR, advertising, partnership to enhance their respective image locally and sponsorship, and business agreements for Soldier Field. nationally. We currently are engaged in conversations Luca creatively utilizes the Soldier Field facility and with business entities focused on protecting the surrounding parkland to generate unique revenue streams, environment to partner on multiple levels (i.e. licensing, working directly with businesses to create promotional entitlement rights, signage, events and services). opportunities and increase revenue and awareness for Soldier Field. We are very confident that these new areas, initiatives, and ideas will be fruitful in adding to our core objectives TECHNOLOGY of adding jobs, sponsorship dollars, cost savings and assets to the stadium. SMG is exploring opportunities in the digital arena to add advertising outlets at the stadium whether through ADVERTISING & MEDIA CAMPAIGNS the existing wireless infrastructure built in the stadium, interactive digital kiosks that have been installed through Advertising and media promotions are vital to marketing its partnership with Elevate Digital or new marquees any event and ultimately in determining an event's outside the stadium. SMG has plans to develop an success. SMG's full time staff has had substantial success interactive Soldier Field app for tech-savvy patrons, and in its marketing efforts due to its structuring of media expand on digital outlets that already exist such as the partnerships, its creative use of resources and maximizing Wi-Fi system and the advertising system on the 1,000 its existing relationships in Chicago. televisions monitors in the stadium. In addition, SMG SMG contracts with CSAW Marketing to develop

© 201 2 PRO POS A L FO R MA NAGE M EN T AND OPER ATI ON OF SPORT S FA CI LI TIES : SOLDIER FIELD CO M P L EX M CF ETR IDGE SPORTS CE NT ER, A N D T HE BAS EBALL STAD IUM AT DEVO N AND KEDZ IE 194 3. PROPOSAL: F. IM PLEMENTATION PLAN

( all creative advertising content for its promotional at no cost to the event or stadium - promote ticket campaigns. Several important components, outlined and suite sales and create positive association of the below, have been instrumental in this success, which sponsor with the event. has proved to be vital in affecting the Chicago Park > Digital: SMG uses digital outlets including the District's bottom line. With continuous communication internet and social media to advertise all events and and approval from the Chicago Park District, these market special event areas at the stadium annually. same practices would be carried out and expanded upon SMG has resources to large email databases of during the new contract term. qualified consumers predisposed to buy tickets > SecureTradeAgreements: SMG has negotiated for concerts and sporting events as well as event trade agreements on an annual basis and on an event­ organizers. These databases are used regularly as by-event basis to promote Soldier Field events. These an effective and inexpensive means of marketing partnerships (i.e. , HOY, ESPN stadium activities and opportunities. In addition, Radio, The MIX 101.9FM, Univision TV & Radio) Soldier Field will continue to use its interactive allow Soldier Field to advertise upcoming special website as a means to fully inform event-goers, those events and event rental areas to millions of people at interested in the happenings at the stadium, and no cost. educate all visitors of its rich history. > Media Buying: The marketing staff works directly with promoters to develop, implement and manage marketing plans to best promote their events to the Chicagoland community. By doing so, SMG is able to pass on cost savings by negotiating special rates with the media outlets while also make additional revenue for providing this service. In addition, SMG is able to buy media, when necessary, to promote events and advertise for ticket/suite information at a discounted rate. > Public Relations: SMG works cooperatively with the Chicago Park District Press Office to cultivate media relationships for positive exposure, facilitate media access and promote events through press releases and media alerts. SMG understands the importance of media relationships and their vital role in all aspects of the event management business and therefore, arranges specific accommodations (i.e. venue access, parking, security, etc) for the media for their contributions to the event's success. > Sponsorship Support: In addition to the typical vehicles for advertising events (i.e. print, TV, radio, etc), SMG maximizes its partnerships with sponsors to assist in the promotional efforts. By capitalizing on corporate sponsors/partners of an event or the stadium via resources such as retail shops and direct mailings, we are able to accomplish several objectives

PROPOSAL FOR M A NAGE M EN T A N D OP ERATION O F SP OR T S FAC IL IT IES: SO LDIER FIELD CO M PL EX , © 2012 MCFETR I DGE SPORTS CENTER . AN D TH E BASEBAL L STA DIUM AT DEVO N AN D KED Z IE 3. PROPOSAL: F. IMP LEMEN TATI ON PLAN 195

3.F. SMG understands the intense level of interaction MANAGEMENT.5 and collaboration required between stakeholders and concessionaires, such as Sportservice and other key VENDOR NEGOTIATIONS business partners. In addition to those parties and their & PROCUREMENT respective obligations, SM G negotiates and secures third party vendors in connection with events and activities At SMG, we know that vendor management and booked and/or permitted by the CPD and SMG. SM G's procurement activities at Soldier Field are critical to local fulltime staff, in coordination with our internal success. We take our obligation and duty to the Chicago concessionaire division, SAVOR, works closely with the Park District, ISFA, and the City of Chicago seriously, Chicago Bears in connection with concession matters as particularly in building a green supply chain and they pertain to the Bears' rights given under their permit following the CPD's MBE/WBE guidelines. agreement. SMG is responsible for the negotiations with third party THIRD PARTY CONTRACTS vendors and for the procurement of furniture, fixtures, SM G has extensive experience in negotiating third party equipment, materials, supplies and third party services service agreements in all areas of stadium operations at Soldier Field. This responsibility includes negotiating and working with concessionaires in connection with including: the stadium, surrounding parklands and throughout the • Catering • Ticketing project area. This process is two-tiered. Negotiations • Concessions • Housekeeping and procurement are handled at the local level by SM G's • Energy monitoring • Security General Manager and Director of Operations. Second, services on a corporate level, SMG investigates opportunities for • Parking operations leveraging purchasing power through strategic sourcing • Labor • Mechanical maintenance initiatives. • Landscaping • Event services

SMG'S MASTER SERVICE AGREEMENTS (MSA) SM G's strength in the marketplace provides leverage with third party vendors to ensure the most favorable SM G's Central Operations Team increases buying power arrangements for the efficient operation of Soldier Field for each of its facilities by utilizing the SMG Master and the surrounding parklands. Service Agreement Program. This program affords facilities like Soldier Field, McFetridge Sports Complex SMG helps identify qualified vendors with the and the Baseball Stadium at Devon and Kedzie the experience and resources necessary to provide services opportunity to experience significant reduction in cost on to most benefit return to the Chicago Park District service agreements. while fulfilling our obligations to achieve CPD targets for greening and MBE/WBE compliance. Our For example, this year, SMG purchased a Tennant comprehensive multi-step vendor management process scrubber at a price lower than what is normally quoted outlined below includes project assessment and to governmental agencies because of this shared process. design; pre-evaluations (e.g. years in business, company Also, SMG obtained the services ofFujitec, elevator history, specific project experiences, references, pricing maintenance, at a greatly reduced rate. This system affords evaluation, MBE/WBE status, warranties, preferred the Chicago Park District the opportunity of SM G's vender status, etc.); specific service demonstrations; onsite buying power that comes from managing more than 200 monitoring; and completion inspection. Finally, SMG facilities worldwide. Our SMA program greatly reduces incorporates its vast experience to effectively administer the CPD's annual budget to operate their facilities. all third party agreements.

© 201 2 PRO PO S AL FOR MANAGEMENT A ND OPER ATI ON OF SPORT S FAC ILITIES: SO L DIER FIE L D COMPLE X, M CFETR I DGE SPORTS CENTER , A N D THE BAS EBAL L STAD IUM AT DEVON A N D KEDZIE 196 3. PROPOSAL: F. IMPLEMENTATION PLAN

Task I - Project Assessment and Design Task IV - Installation/Delivery Coordination As part of our responsibilities, we: SMGwill:

> Identify operations and/or project needs > Coordinats the lead times with the work project and > Determine scope of services event schedule to prepare the delivery, storage and installation > Define work specifications and timelines > Oversee the delivery and installation. SMG oversees > Set/adjust budget requirements the labor required to receive, uncrate, inspect, handle, inventory, store and install as needed Task II - Source Appropriate Services and Products > Review warranties and assist in the development of SM G's task is to: service agreements > Prepare appropriate submittals, RFis, RFPs & > Coordinate the scheduling of training sessions technical specifications > Proceed with payments to suppliers based on > If required, review specifications with architect, satisfactory delivery, installation of goods, or services engineer, interior designer, other consultant(s) where purchased specific expertise or permitting is required

> Review the Chicago Park District's purchasing Task V - Contact Administration requirements and incorporate and adapt them to the SMGwill: specific needs of the facilities unique procurement process > Review agreements for accuracy and potential risk > Depending on scope, ensure that local vendors are > Maintain and update all vendor agreements informed of the bidding opportunities > Review/renew current agreements as appropriate

> Ensures that the local MBE/WBE suppliers are given a fair opportunity to participate

Task Ill - Evaluate Proposals I Vendors SMG will:

> Collect, track and review all proposals > Solicit detailed background on potential vendors (i.e., history, organization, status, specific work experience, etc.) through electronic bids > Negotiate prices and/or re-bid alternates within the limits of the bid when deemed in the best interest of the Chicago Park District > Evaluate and rank bid responses and recommend a successful bidder considering current needs and overall budget > Issue purchase orders, meet prerequisites, and finalize purchases agreements with the successful bidders > Request, review and maintain all necessary vendor

insurance document 1..

PRO POSAL FOR MANAGEMENT AND OPERATION or SPOR TS FA CILIT IES: SOLDIER FIELD CO MPLEX, ©20 12 MCFETRIDGE SPORTS CENTER, AN D THE BASEB AL L STAD IUM AT DEVON A ND KEDZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 197

PURCHASE AND PROCUREMENT DOCUMENTS Below are examples of procedural documents used by Soldier Field in order to support our best practices regarding vendor management and procurement.

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© 2012 PROPOSAL FOR MANAGEMEN T AND OPERAT ION OF SP ORTS FACI LITIE S: SOLDIER FIE LD COMPLEX, MCFETR IDGE SPORTS CEN T ER, AND TH E BASEBALL STADIU M AT DEVON AND KEDZIE 198 3. PROPOSAL: F. IMP LEMEN TAT ION PLAN

3.F. BACKGROUND CHECKS MANAGEMENT.6 SMC performs background checks on full-time PERSONNEL employees as may be required by applicable law which can include criminal background checks, a check against the national sex offender's database and fingerprinting. STATUS AND RESPONSIBILITY All personnel are selected, hired, trained, furnished, GENERAL MANAGER deployed and disciplined by SM G and in no way SMC recruits only the best upper level management to considered employees of the Chicago Park District. SMC maintain our facilities. The General Manager will have no assumes full responsibility for the actions of all such other duties than the direction of these facilities. personnel, and are solely responsible for their supervision, daily direction and control. SUPERVISION

COMPLIANCE WITH LAWS All SMC staff members and Key Personnel are extremely capable and well-trained in supervising events. Our staff SMC fully complies with all applicable laws concerned members are on-site for every event held at Soldier Field with the hiring and employment of personnel, including and the surrounding parklands. the Federal and State of Illinois Equal Employment Opportunity Regulations, and all prevailing wage rate STAFFING statutes. SMC maintains a tight staff of highly efficient, educated HIRING POLICIES and energetic team players. All staff member and Key Personnel are fully equipped, licensed as appropriate, In order to utilize the talents and abilities of our available as needed, qualified and assigned exclusively to employees, SMC, whenever possible, provides perform all required services. We do provide and have a opportunities for current employees to fill job vacancies network of acting personnel that assist on major event by promotion from within the company. Employees days in the event of an employee absence. currently working in the department where the vacancy occurs and who are qualified may be given first HUMAN RESOURCES AND PAYROLL consideration for an internal position. SERVICES If a suitable candidate is not already within SMC, Human Resources applicants will be recruited externally. Employees are The first requirement of managing a public assembly selected on the basis of abilities, training, experience, facility is a knowledgeable, dedicated management staff character, attitude, intelligence and aptitude. SMC has department heads responsible for overseeing all SMC is an equal opportunity employer and does not operating functions. We make a comprehensive effort to discriminate on any level. We use a variety of recruitment hire and place management personnel based upon their methods including: posting of open positions on the talents and the needs of the facility. SMC corporate web-site, posting of positions on third­ We have also built an enviable track record of party job placement sites; i.e., Monster, CareerBuilder, maintaining competent, service-oriented employees etc., newspapers, and employment agencies. from the public sector and then promoting from By utilizing a variety of recruitment tools we are assured within. Additionally, we maintain a highly diversified to receive a diverse cross-section of applicants from which management staff With an opportunity to share in the we can select the best candidates to fill open positions company's success, our employees are motivated to do within the company the best job possible. SMC undertakes all responsibilities with regard to personnel at your facility.

PROPO SAL FOR MAN AG EMENT A ND OP ERAT ION or SPO RT S FA CILI TIE S: SOLDIER FIELD COMPLE X. © 20 12 MC FETRIDGE SPORT S CE NTE R, AN D T HE BA SEB AL L STADIUM AT DEVO N A N D KED Z IE 3. PROPOSAL: F. IMPLEMENTATION PLAN 199

Current and Future Employment Practices at the sole discretion of SM G. If a suitable candidate SMG will continue to follow these principles: is not already within SMG, applicants will be recruited externally. Employees are selected on the basis of abilities, > To consistently maintain a work force for the operation training, experience, character, attitude, intelligence and in a non-discriminatory fashion, resulting in a work aptitude. force that is reflective of the population in the area > Issue a written equal employment policy statement and OUTSOURCED SERVICES affirmative action commitment It is SM G's philosophy to provide complete management > Publicize, internally and externally, our affirmative services to all its clients, however, there maybe instances action program during business operations which require the use of > Maintain an on-site official with responsibility and a subcontractor to fulfill specific needs or services. It authority to implement the program is SMG's practice to address these instances on an as > Identify potential sources of discrimination in: needed basis. All subcontractors will be held to the same impeccable SMG business standards that all of our • The recruitment process clients have come to expect. • Selection standards and procedures • Promotion and transfer systems SALARY ADMINISTRATION • Wage and salary structure It is SM G's policy to provide a fair compensation • Termination and disciplinary policies plan which is designed to attract, retain and motivate • Develop and implement specific programs to competent personnel and assure that employees are eliminate discriminatory barriers compensated on the basis of performance without regard to race, religion, national origin, gender, sexual • Establish internal audit and reporting systems to orientation, age, physical or mental handicap. monitor and evaluate progress in each aspect of the program Our policy further provides for recognition and reward • Develop support of community programs, including for differences in individual ability and performance. cooperation with job-related programs. An employee is compensated in proportion to his/her demonstrated ability, giving due regard to responsibilities, RECRUITMENT OF PERSONNEL progress, work habits, relationships with fellow employees and general attitude. Periodic salary surveys of selected In order to utilize the talents and abilities of employees, jobs are conducted to ensure that salaries remain SMG may, whenever possible, provide opportunities competitive. for employees to fill job vacancies by promotion from within the company. Employees currently working in All reviews, salary and developmental, are conducted by the department where the vacancy occurs and who are the employee's supervisor. Each performance review must qualified may be given first consideration for an internal be in writing on the standard review form and be signed position. In order to be considered for an internal by both the employee and the supervisor. Employees position, employees must be in their position for a may be considered for merit increases on an annual basis. minimum of six months and must have a satisfactory Employees hired during the last three months of the overall employment record. fiscal year are not eligible for a merit increase until the beginning of the following fiscal year. Employees who are interested in applying for an open position must notify their Supervisor of their interest in another position and contact the facility's Human Resources Designee in writing to determine if they meet the job requirements. Job opening disposition is

©2012 PR OPOSA L FOR MAN AGE MENT AND OPERATI ON OF SPORTS FAC ILIT IE S: SOLDIER FIELD COMPLEX, MCFETRIDGE SP ORT S CE NTE R, A ND THE BASEBA LL STADIUM AT DE VON A ND KEDZIE 200 3. PROPOSAL: F. IMPLEMEN TAT ION PLAN

( .··. ASSIGNMENT or professional associations. The Professional Development Program is available to all full time salaried SMG believes every new employee should receive an employees who have completed six months of continuous orientation to facilitate the new employee's adjustment employment with the company. to the company and to his/her job, as well as to clarify the individual's role within the organization. On the TERMINATION employee's first day, the supervisor should briefly review the job duties and expected performance with the Every SMG employee has the status of"employment at employee, and introduce the new employee to the other will," meaning that no one has a contractual right, express employees. or implied, to remain in SMG's employ. SMG may terminate an employee's employment, or an employee PROMOTION may terminate his/her employment, without cause, and with or without notice, at any time for any reason. SMG believes that promotion from within our No supervisor or other representative of the company organization is important to our success. It is our (except the President) has the authority to enter into any intention for each employee to have an opportunity agreement contrary to the above. for development and advancement, therefore it is our policy to fill job vacancies by promotion from within our Employees who voluntarily leave the company must organization whenever possible. notify their immediate supervisor of their intention to resign with appropriate notice commensurate with To qualify for promotion, an employee's last performance position and responsibility, no less than two weeks prior rating must meet or exceed expectations. In addition, to the date of separation. The employee is required to employees must have a good attendance and punctuality give a written notice of resignation at the earliest possible record. Ideally, an employee should have a minimum of date. Resigning employees will receive their final pay in one year of continuous service and have been in his or her accordance with applicable federal and state law. current position a minimum of six months. An employee who is discharged from his/her full-time If no internal candidates apply or qualify for the available employment with any SMG entity will automatically be position, applicants will be recruited externally. External terminated from any part time employment with SMG. recruitment may be done concurrently with internal It is our policy not to reemploy those who are discharged postings at the discretion of the entity in which the for cause. Employees will receive their final pay in position is available. accordance with applicable federal and state law. PROFESSIONAL DEVELOPMENT AND All accrued vacation leave benefits that are due and TRAINING payable at termination will be paid in accordance with the provisions set forth in SMG's Vacation Policy. SMG recognizes that skill and knowledge of its employees are critical to the success of the organization. It is the policy of SM G to provide for an orderly exit of The Professional Development Program encourages all separating employees to ensure that the employee has personal development through formal education, so full knowledge of final pay processing, benefits disposition employees can maintain and improve job related skills and account closings. The separating employee's or enhance their ability to compete for jobs within immediate supervisor shall complete a Personnel Action SMG. The policy covers certain college study courses, Form and shall promptly notify the Human Resources certification programs, exam preparatory courses, and Designee. certification exams, which are conducted or sponsored by colleges, universities, professional training organizations,

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DISCIPLINE PAYROLL AND BENEFITS TO STAFF The company subscribes to a progressive course of SMG payroll is typically contracted with ADP, including corrective action for problems involving an employee's options for automatic deposit. SMG provides eligible work performance, attendance or tardiness records. The employees and their families with a wide range of progressive steps are:* benefits. Generally, full-time employees are eligible to participate in: > A verbal discussion about the issue with corresponding documentation for the employee's personnel files, > Choice of comprehensive health care or managed plans

including counseling and coaching from the supervisor > Choice of comprehensive dental care or managed plans with specific recommendations for improving the > Group life insurance plans situation. A record of the discussion should be placed in the employee file in the Human Resources > 401(k) savings plan Department. > Paid leave (sick, vacation, holidays, jury duty, bereavement, military) > A written warning that outlines the problem, a plan for improvement and an explanation of the disciplinary > Educational assistance plans consequences if improvement does not occur; and > Service awards plans finally; the supervisor should discuss the problem > Employee Assistance Program and present a written warning to the employee in the presence of a Human Resources representative. SOLDIER FIELD'S BEST FACE FIRST This should clearly identify the problem and outline a course of corrective action within a specific time All employees are expected to dress in a manner frame. The employee should clearly understand appropriate to their environment and compatible with both the corrective action and the consequence Soldier Field's image. Manner of dress should reflect (i.e., termination) if the problem is not corrected or an individual sense of professionalism and quality reoccurs. The employee should acknowledge receipt of environment in the same way that personal conduct and the warning and include any additional comments of work habits reflect the employee's commitment to quality. their own before signing it. A record of the discussion Employees who are required to wear uniforms are and the employee's comments should be placed in the notified as such. Those employees are responsible for the employee file in the Human Resources Department. proper cleaning and maintenance of their uniforms *There may be instances when this process is accelerated and should be discussed with corporate Human Resources

HUMAN RESOURCES POLICIES AND PROCEDURES MANUAL SMG has developed an extensive policies and procedures manual, which covers most business situations. This comprehensive manual will be provided to all SMG staff upon hire.

SMG staff continues to honor our men and women of the Armed Services with red, white, and blue Game Day and £vent Uniforms

©2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STA DIUM AT DEVON AND KEDZ IE 202 3. PROPOSAL: F. IMP LEMENTATION PLAN

( SMG DRESS CODE As you read this information, we know you will understand the standards that must be met as a Soldier Field Team Member. By doing so, you will be playing a key role in making Soldier Field the country's number one Campus. The minimum standard appearance guidelines have been established by management and can be changed at any time. Individual company and supervisor standards may be stricter. Uniformed team members are expected to keep their uniforms clean and neat at all times. Shirts should be tucked into pants or skirts, shoes should be in good repair and coordinate with the uniform, caps and other headwear should be worn properly, pants should be worn at the natural waistline and should touch the top of the shoe. These requirements should be adhered to at all times. Failure to do so may result in reprimand and possible termination. SMC reserves the right to change requirements at any given time. ID Tags will be issued to all employees, which should be worn with pride in a readable position. ID's are a required part of the uniform at all times when working. The ID should always be visible and should be transferred to the outermost layer of clothing you are wearing. Nametags should be worn on a lanyard or clip. ID's shall indicate the employee's full name and company affiliation.

Pins or Decorations The only pins or decorations that can be worn on a uniform are company approved name tags or company pins. No more than two (2) pins are to be worn. Individual Company policy may vary. Hairstyling guidelines: > Hair must be neat, groomed and combed. > Extreme asymmetrical or bi-level styles that do not fit under a team cap are unacceptable. > Appropriate hair confinement should be used in food service areas where required by law. > Hair that falls over the face while working must be confined.

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Hair Coloring Jewelry The Team Member look does not include extremes in One small ring, class rings, wedding band sets, dyeing, bleaching or coloring. Frosting and streaking of conservative tie clips, and a conservative, business-style natural highlighting shades are acceptable. If the hair watch are permitted. A small ring is defined as the same color is changed, it must be a natural looking color and size or smaller than a class ring. One ring may be worn well maintained. Unacceptable colors include, but are not on any finger per hand. For safety reasons, only studs may limited to, orange, yellow, green, maroon, purple, pink and be worn for earrings. Visible body piercing other than the shades of blue. permitted ear jewelry is not allowed.

Hair Accessories Sunglasses The following hair accessories are acceptable for women: Sunglasses are a block to interpersonal communications with guests and should be avoided if possible. As a > A plain barrette or comb in gold, silver, pearl, tortoiseshell, clear, white or black. No more than three general rule they may be worn in jobs where glare would barrettes or combs should be worn. prevent you from doing your job safely or efficiently. Glasses with silver coated or dark, opaque lenses that > If a hair ribbon is worn, it should be for the express don't allow your eyes to be seen are unacceptable. purpose of holding the hair away from the face, Sunglasses are not to be worn at night, in dark areas, or and not as a decorative addition to the uniform. indoor. Eyeglass lenses that turn a light shade of gray, Appropriate hair confinement should be used in food brown, or green are acceptable. Sunglasses, when worn, service areas where required by law. Bandanas which should have a natural colored frame with no contrasting are used to hold hair back are not acceptable. logos.

Facial hair Presentation Mustaches must not extend below the bottom of the While in uniform or representing Soldier Field, eating, upper lip and must be neatly groomed. Beards must be drinking, smoking or chewing gum is not acceptable neat, trimmed and conform to the face. Individuals are unless on an approved break in the designated break expected to shave and maintain a neat appearance prior areas. to work. Sideburns should be neatly trimmed. Flares or Beepers and Cellular Phones: Event employees are not muttonchops are unacceptable. permitted to have a personal beeper or a cellular phone while on duty. Fingernails Clean, presentable fingernails are a must. Women's Tattoos are not to be seen and must be covered. Ace fingernails must not extend 1/4" beyond the top of the bandages are not an acceptable method of covering finger. Men's fingernails should not extend beyond the tattoos. Sports wristbands are recommended. top of the finger. Medical and Religious Exceptions Perfumes, After Shave, and Deodorant Any medical or religious exception to the appearance Due to close contact with guests and fellow employees, codes of Soldier Field must be presented to the General the use of an antiperspirant or deodorant is required. Manager of each Company in writing. Any violation For the same reasons, the use of strong, heavy scents and of this policy will require corrective action, which may fragrances is not permitted. Ifyou choose to wear a scent include the employee leaving the premises, suspension or or fragrance product, please be considerate of others and termination. select a light, mild scent.

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STADIUM SUBCONTRACTORS & MBE/WBE and greening initiatives. The list below outlines the areas COMPLIANCE AT SOLDIER FIELD where our subcontractors are used and if they are MBE/ WBE certified: SMG utilizes in-house personnel and subcontractors to perform daily maintenance and event day services to > Electrical - Taylor Electrical Company - MBE I operate and maintain Soldier Field. SMG employs a full­ WBE time staff of seven laborers and hires an additional eight > Cleaning - East Lake Management - MBE seasonal laborers through our cleaning subcontractor > Security - Monterrey Security- MBE East Lake Management an MBE firm as supervisory > Elevator and Escalators - Fujitec personnel. This staff is responsible for overseeing and performing the necessary duties to clean and maintain > HVAC- Advantage Mechanical the entire stadium and parkland area including; the > Fire protection systems - Superior Mechanical Veteran's Water Wall, Doughboy Memorial, United Systems Club, offices, locker rooms, first aid stations, media rooms, > Stadium systems (Video control/Video Boards/Phone) video control room, concourses, parkland; as well as - Midwest Interstate Electrical supervision oflabor crews that enter the stadium for > Plumbing - JSR Plumbing - MBE snow removal, tarp crews or post event cleaning. > Stadium sound system - Creative Soundz > Club and Suite Cleaning - World Office Cleaning > Window Cleaning - General Window Cleaning > Pest Control Management - Smithereen Pest 1 /n 2011 alone, 48% of our operatinq Management expenses went to our MB£/WB£ > Waste Hauling - Allied Waste Services I Republic contractors. > Bronze Maintenance - Conservation of sculpture and Objects Studio Inc. > Security Systems - Convergint Technologies

The SMG team is responsible for maintaining and > IT - Zaker Technology Group preparing the field for event day usage. The SMG in­ > Locks and Doors - Great Pines Door Company house staff of groundskeepers ensures the stadium has a > Electrical - Leyden Electric -WBE world class field prepared for every event that the stadium > Carpentry - DeMarsh Construction Company hosts. > Water Treatment - Earthwise Environmental Inc. SMG utilizes an experienced team of subcontractors > Medical staffing - M* A *S*E to perform the daily repairs and maintenance of the > Event day ushering - Safety Service Systems stadium. SMG has worked with and plans on continuing to work with a team of subcontractors that are the best > Floor Repair and Maintenance - Kedmont in their fields of expertise. Working along with the SMG Waterproofing -WBE management team our sub- contractors understand our > Caulk Joint maintenance and repair - Bulley commitment to the Chicago Park District and the City Andrews of Chicago. Soldier Field is a premier stadium recognized > Overhead door maintenance - Door Systems nationally and internationally for its repair and > Parking Operations - Standard Parking maintenance programs, technology, budget accountability > Landscaping - Christy Webber Landscapes- WBE

PRO PO SA L FOR MA NAGEM EN T AND OPERATION OF SPORTS FACI LITIE S: SOL DIER FIE LD COMPLEX. © 2012 MCFETR I DGE SPORTS CENTER. AND THE BASEBA L L STAD IUM AT DEVON AND KEDZ IE 3. PROPOSAL: F. IMPLEMENTATION PLAN 205

Through our team of sub-contractors and SMG staff serious efforts to help MBE/WBEs enter the economic members it is SMG's mission and goal to maintain mainstream. SMG also recognizes that the meaningful Soldier Field as a premier facility. SMG will continue to inclusion of minority and women-owned and disabled meet the MBE/WBE goals outlined by the Chicago Park individuals firms is not simply about extending economic District. opportunity to a few, but about building a foundation to achieve social equity and economic self-sufficiency for LOCAL, CERTIFIED MINORITY AND all. WOMEN-OWNED BUSINESSES To give meaning to its policy of promoting the full SMG is firmly committed to promoting and advancing participation ofMBE/WBEs, SMG commits itself the meaningful participation of minority-owned business to a wide array of post-contract award efforts - enterprises, women-owned business enterprises, disabled from extensive and aggressive outreach efforts to individuals, and enterprises in all ofits venues. SMG, the elimination of gratuitous economic barriers (like has demonstrated a history of embracing minorities bonding requirements where appropriate) that hinder and women in its business activities as joint venture opportunities for minority, women businesses and partners, managers, employees, subcontractors and disabled individuals. SMG is keenly aware that MBE/ vendors in pre-opening, construction and management WBEs and disabled individuals not only have to confront operations. SMG, through its strong local and corporate problems related to race and gender, but need to address commitment, will work diligently to meet or exceed the economic obstacles that stand in the way of all small client's MBE/WBE goals. In addition to our results at businesses. SMG is confident that its substantial efforts, Soldier Field, some examples of SMG's involvement which are calculated to deal with all issues facing MBE/ with MBE/WBE partners include, minority equity joint WBEs and disabled individuals will help minority venture management relationships with Williams Pacific and women businesses and individuals attain their full Ventures in Oakland, CA; Johnson, Inc. in Richmond, measure of entrepreneurial self-sufficiency and economic VA; Crystal Catering in New Orleans, LA; formerly in self-reliance. San Francisco with Thigpen, Ltd. SMG recognizes that government entities, including cities, universities and private companies, like SMG, bear a special and continuing responsibility to make

Percentage of MBE/WBE Contracts Distribution of MBE/WBE Subcontracts

•Security & Ushen;

•Labor 0 Landscapin& • MBE DElectrlcal • WBE 0 Housekeeping DOTHER E!I Others

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( 3.F. MANAGEMENT.7 REVENUE ENHANCEMENT

STRATEGY FOR INCREASING REVENUES SMG has consistently demonstrated its ability to SMG is confident that the Event Marketing Fund can increase revenues over the term of our management be utilized to expand and enhance the existing aggressive agreement with the Chicago Park District. As stated marketing efforts that are in place, yielding more event earlier in the proposal under SMG management, opportunity and net operating income for the Park Soldier Field Adjusted Gross Income has grown 135% District. (to approximately $12.0 million annually) since 2003. We have a plan to continue this trend by capitalizing SMG has a great track record of attracting a diversity of on new and emerging technology, exploring new major events to Soldier Field including major touring approaches to existing revenue streams such as parking acts from Live Nation and AEG, top rated international and food service, while leveraging our existing resources soccer teams, Division I college football, as well as new and partnerships. SMG has identified a number events such as the Spring Awakening Music Festival and of opportunities for increasing revenues. A general the Hockey City Classic. summary of each category is set forth below. Increase Live Entertainment Bookings PROGRAM OFFERING AND UTILIZATION > Utilize the SMG Entertainment Division to increase Expanding the program offerings and utilizing non­ opportunities in the Chicago market. traditional spaces in the facility (like the underground > Utilize the Event Marketing Fund to successfully parking lot, northwest plaza, service tunnel, northwest compete against other venues within the Chicago lawn, and southeast lot festival area - our team will market for live entertainment. continue to "make something from nothing." > Utilize SMG leverage to increase the number of shows for Soldier Field. EVENT MARKETING FUND (MAJOR EVENTS) > Develop deeper partnerships with local radio stations to enhance marketing depth in the local marketplace. SMG understands the importance of delivering > SMG is prepared to provide promoters with downside non-Bears event programming to Soldier Field and economic risk protection to expand the event schedule we will continue to give this area full attention and and generate new revenues. focus. To enhance our efforts, SMG will establish an > Utilize our partnership with Ticketmaster to access Event Marketing Fund of $1.0 million for purpose of key data, information and technology that led to promoting, marketing and developing event activity at increased ticket sales. Soldier Field. > Through our national promoter partnerships work to The Chicago Park District or SM G may make a create more live music events and continue to explore recommendation to use the fund with respect to the feasibility of outdoor music festival concepts. potential events which are designed to generate net operating income for Soldier Field. For example, the fund may be used to self-promote an event, jointly promote an event with a third party, provide marketing support to incentivize a third-party, or off-set promoter economic risk in developing events.

PROPOSA L FOR MANAGEMENT A ND OPERATION OF SPORTS FACILIT IES: SO LD IER FIEL D COMPL EX, (<') 2012 MCFETR IDGE SPO RTS CENTER. A N D THE BASEBALL STADIUM AT DE VON ANO K EOZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 207

Increase number of Sporting Events E) Taylor Swift - (2013) SMG has been very active in pursuing sporting events Soldier Field was selected as one of nine stadiums for Soldier Field has developed a tremendous record for this sold-out tour by one of America's leading of success in this area. While we have had great success entertainers. Taylor Swift will perform 58 shows in 45 with these events, we believe there is room for growth. cities in 29 states - including her first performance ever We will continue to develop opportunities such as our at Soldier Field. 2013 line-up listed below: With over 200 venues worldwide, we understand the competitive global marketplace for these major events A) Spring Awakening (2012-2013-2014) and will continue to support the Chicago Park District Music festival: Start-up venture with React Presents is a with an aggressive event marketing fund under the 2-day, techno-music festival. Spring Awakening is under new agreement. Our philosophy and focus will be the contract for 3-years. same: seek out and attract viable business opportunities, vet those opportunities to ensure a proper fit with the CPD's goals and objectives, and promote a positive B) Illinois v. Washington (2013) promoter-friendly culture for all the venues under the Building on our success with other college football management agreement. games at Soldier Field, SMG has secured the rights to The target events will include concerts, sporting events, host the Fighting Illini football team as they face the family shows, and festivals. We will continue to use PAC- lO's Washington Huskies, in what promises to the fund to aggressively pursue all meaningful events be an event that fills the city's hotels and restaurants to ensure Soldier Field achieves maximum possible throughout the weekend. usage. Beyond traditional media buying and marketing ~~· assistance, the fund may also be used to incentivize C) CONCACAf Gold Cup .. .. (2013) ~,~ .. ../I/fr a promoter or provide downside risk protection to a "''"' CG· OlD promoter of an event. SMG will give special attention International soccer 1)~ UP. . to help fund independent promoters such as React consistently ranks among Presents and develop non-traditional events from start­ Soldier Field's top revenue- - up to become annual events. SMG is prepared to act as producing events and we promoter when necessary as was the case with Illinois expect this game to be no football. different. This championship match among winners of tournaments in North ADVERTISING AND SPONSORSHIP America, Central America and the Caribbean is held every two years. SMG will build on its success in marketing sponsorship and advertising at Soldier Field. While many of the D) Hockey City Classic commercial rights are granted to the Chicago Bears, (2013-2014-2015) we do see opportunities to increase sponsorship and Outdoor college advertising revenues, especially in certain service rights is coming to Soldier Field for categories where SMG may be able to create additional the very first time. This one­ value through its vendor relationships. of-a-kind doubleheader will feature four of the nation's premier men's programs: Minnesota vs. Wisconsin and Notre Dame vs. Miami, as well as local high school action.

© 2012 PROPOSAL fOR MANAGEMENT AND OPERATION OF SPORTS FACILITI ES : SOLDIER FIELD COMPLEX. MCFETRIDGE SPORTS CE NTER, AND THE BASEBALL STADIUM AT DEVON A ND KEDZIE 208 3. PROPOSAL: F. IMPLEMENTATION PLAN

TECHNOLOGY division - which offers a broad menu of services tailored specifically for the needs of each facility and the types of As new technology continues to emerge and play an events and crowds each attracts, we will deliver positive increasingly important role in venue management, returns to the bottom-line and customer satisfaction. SMC is placing a high level of emphasis on how the Our team has extensive experience catering every type use of technology can be applied to enhance the guest of occasion, from cocktail receptions and buffets to experience and generate more revenue for the facilities trade show exhibitor entertaining and large sit-down and their tenants. Our strategies include: dinners. We will work with the in-house food service > Selling internet and phone service to promoters, provider to optimize sales and services. Applying our tenants and clients of Soldier Field. food philosophy and experience to annual business > Addition of digital signage and replacement of fixed plan development and daily operations alike ensures signage to LED to provide additional opportunities continuous growth. We will explore opportunities and for marketing revenues. capture the latest trends from food kiosks, organics, food courts, mini-cafes, ethnic portable carts, and convenient ENHANCED PARKING REVENUES options for the "grab-and-go" crowd. At the end of the day, it is not about raising prices. It is about cultivating Parking revenue is an important revenue stream for any the unique experience and capturing more revenue per public assembly facility. SMC has great experience in square foot for our clients. managing various types of paid parking options such as, surface lots, parking garages and park-and-ride shuttles. SMG's SAVOR food philosophy While our goal is to provide a convenient, safe and enjoyable arrival experience for the guests, we do believe there are ways to generate additional revenue in the parking area by exploring concepts such as: FRESH > Pre-paid parking ORGANIC > VIP/Premium parking options or valet services can HONEST not only offer improved guest experience, but generate incremental revenue as well. UNCOMPLICATED > New technology such as wireless handled devices used by our parking attendants will allow us to offer more pre-paid options that can be purchased for any event. > A normal customer convenience charge will apply potentially creating additional revenue for Soldier Field. REGIONAL CONCESSIONS FARM TO THE TABLE Under the SMC proposal, we are including consulting COMFORTABLE services in several areas of facility management at no FLAVORFUL cost to the Chicago Park District. One of those areas is which we anticipating a generating a significant return to the CPD is food concessions and retail merchandizing services. By tapping into SMC's award winning SAVOR

PRO POSAL FOR M A N A GEMENT AND OPERATION OF SPORT S FA CILIT IE S: SOLDIER FIELD COMPLE X, ©201 2 MCF ET RIDGE SPO RTS CENTE R, AND THE BAS EBALL STA DIUM AT DEVON AND KEDZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 209

with routing their events and advocate for dates in SMG venues. Our team leads regularly scheduled conference FLEXIBLE calls on a national basis to share information on upcoming tours and events, exchange booking leads and AUTHENTIC deals, and compare event experiences and best practices. INTERNATIONAL Additionally our team convenes private, SMG only TREND CONSCIOUS meetings at national conferences such as Billboard Music Conference, Pollstar Live conference and Entertainment Buyers Association, featuring guest speakers from leading talent agencies and national promoters.

SMG LIVE ENTERTAINMENT EVENT We have already started that work and are actively PROMOTERS RELATIONSHIPS engaged in the soon to be released RFP for food service SMG's comprehensive booking process and at Soldier Field. As your consultant for the CPD, we entertainment industry influence will be brought to assist in developing, evaluating, and implementing the bear at Soldier Field. Our ability to secure new and right solution that meets your goals and objectives. distinctive events through our combination of resources Combined with that work and ongoing consulting, and partnerships will be a key element for the success of we set a target of 10% increase in revenues. any venue. OPERATIONS SMG acts as a neutral operator of Soldier Field, We believe our effects at the Soldier Field during our providing access to all of the large content providers such tenure as your facility manager have yielded significant as Live Nation, C3 , the Messina Group, AEG,JAM short-term results and more important sustained returns. Productions, Feld Entertainment and Robbie Gordon Our operations team has become proficient at seeking Stadium Super Trucks. This is beneficial when competing out and capitalizing on grants and corporate programs for shows since no single content provider has the to drastically reduce, and in some cases, completely exclusive booking rights at Soldier Field. eliminate operating expenses for routine R&M line items No other company maintains the same depth and breadth like Colonnade up-lighting. of industry entertainment relationships with event promoters, artists and managers as SMG. SMG has SMG LIVE ENTERTAINMENT DIVISION special relationships with major promoters including:

A key difference from other firms in the industry, SMG is > AEG the only management company with dedicated corporate > Cardenas Marketing Network and regional booking personnel supporting the efforts > C3 concerts of our local General Managers. Our department serves as an advocate for SMG facilities worldwide, with a 1.5 > Concerts West million seat footprint. SMG was the first in the industry > Creative Artists Agency to be nationally recognized for its innovative approach to > Feld Enterprises event booking. > Fleet Feet

Our booking team has daily contact with agents, > Intersport managers and national touring promoters to assist them

©2012 PROPOSAL FOR MANAGEMENT AND OPERATION Of SPORT S FACILITIES: SO LDIER FIELD CO MPLE X, MCFETRIDGE SPOR TS CENTER, AND THE BASEBA LL STADIUM AT DEVON AND KED Z IE 210 3. PROPOSAL: F. IMPLEMENTATION PLAN

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> JAM Productions SMG'S PARTNERSHIP WITH > Live Nati on TICKETMASTER > The Messina Group SMG has established a strategic partnership with > React Presents Ticketmaster to provide clients with the industry's best­ in-class solutions to grow event revenue. As SMG's > Robbie Gordon Stadium Super Trucks ticketing partner, Ticketmaster is dedicated to provide > RPPI - Russ Potts Productions Inc. SMG, its clients and fans with exceptional service > Spanglish Ideas and cutting-edge technology. In fact, Ticketmaster is > SUM - Soccer United Marketing investing more resources than ever into developing their > William Morris Endeavor newest generation of products and programs - up to 10 times that ofTicketmaster's nearest competitor. As SMG BOOKING.COM - OUR COMPETITIVE the most recognized name in ticket sales, Ticketmaster ADVANTAGE has built a brand that's recognized by 99 percent of consumers, and that drives more than 70 percent of their SM G's proprietary booking system, SMG Booking.com clients' ticket sales on average. SM G's new national provide our clients with a unique competitive advantage ticketing agreement with Ticketmaster will yield more versus other providers. SMGBooking.com is a great ticketing revenue to the Chicago Park District over the opportunity to leverage our position as a market leader term of the proposed contract. and use the latest technology to provide added benefits as services to our clients. The information provided through CONTROLLING COSTS - STRATEGY FOR this new system will be in the hands of decision-makers EXPENSE MANAGEMENT faster to ensure even more events are available for Soldier SMG maintains as a primary goal containing and/ Field. or reducing expenses while maintaining high levels of There are two main components of SMGBooking. service to facility users and stakeholders. At Soldier com that are extremely beneficial to agents/promoters/ Field, our efforts to ensure we are good stewards of the managers and venues: taxpayer's dollars have included the following: > The first, the booking calendar, allows SMG Sports and Entertainment to work directly with tours as they Pe rsonnel are being routed. With access to venue dates, we can > Extensive scrutiny and review of business processes to decrease the amount of time and effort it takes to gain efficiencies in staffing levels of full time and event compile all the data on an individual basis. This gibes staff contracted services. SMG venues "first look" opportunities when tours > Cross training and utilization of staff with departments begin routing. and facilities. > The second valuable component to SMGBooking. > Aggressive negotiations with sub-contractors. com is the information it provides. Timing and > Utilization of part-time staff to minimize overtime of information is everything. SMGBooking.com is full-time staff. updated constantly with booking insight and an event bulletin to give venues as much of a head star as possible.

PRO POSA L fOR MANAGEMENT AND OPERAT IO N OF SPORTS FACILI T IE S: SO LDIER FIELD COMPL EX, ©20 12 MC FETRIDGE SPORTS CENTER, AN D THE BASEBALL STADIUM AT DEVON AND KED Z IE 3. PROPOSAL: F. IMPLEMENTATION PLAN 211

Insurance Other Items > Routine audits and site inspections from General > Use of Computer Maintenance Software (SMG Liability and Workers Compensation carriers Maintenance) that allows staff to efficiently perform keep rates lower for SM G and Park District Risk maintenance and repairs. Management based on superior evaluation and scores. > Use of Computer Maintenance Software (SMG > Proactive response to insurance carrier's suggestions Maintenance) that allows for life cycle analysis to regarding potential issues to keep rates lower. avoid spending more for repairs and replacement costs. > Aggressive management of general liability claims to > Proper preventative maintenance lessens down time on close out quickly at reduced rates allows for reduction equipment and lessens costs due to impacts on events of premiums. and poorly running equipment resulting in higher > Maintenance and internal safety committee to keep utility costs. Soldier Field safe. > Proper Capital planning to replace aging equipment to reduce impact on operational dollars. Contracting/Procurement > Standardization of products throughout facilities keeps > Use of in-house resources prior to sub-contracting costs lower due to "bulk' buying. services. > Regular competitive shopping of commodities > Negotiation of contracts to save dollars with highly Ganitorial, lamps, belts, filters, etc.). competitive sub-contractor market. > Turning off mechanical, food service equipment and > Use of SMG National Masters Services Agreement to other equipment during periods of non-use. keep costs down. > Utilization of trade for some services (equipment A key element of our cost containment strategy also rental for sponsorship recognition or tickets). includes identifying opportunities for and implementing > Utilization of SMG procurement saves dollars for cost-saving, energy reducing items and practices. Our the Chicago Park District in capital projects due to efforts in this area include: efficiencies. > Recycling Technology > Monitoring of space temperatures to save utility costs > Use of Building Automation Systems (BAS) to control > Aggressively pursuing the change oflamps to CFL facilities. Changes to HVAC can be made remotely via and LED. internet to reduce staff costs. > Installing low voltage controls for turning lights on > Selling internet and phone service to promoters, and off tenants and clients of Soldier Field. > Installation of occupancy sensors for lighting > Addition of digital signage and replacement of fixed > Installation oflow-flow plumbing devices signage to LED to provide additional opportunities for > Installation of automatic sensors to lessen use of water marketing revenues. > Reuse of cooing tower "bleed" water > Installation of a Distributed Antennae System (DAS) which provides rental income from cell carriers.

© 2012 PRO PO SA L FOR MANAGEMENT AND OPERATI ON OF SPOR TS FAC ILITI ES : SO LDI ER FIELD CO MPLE X, MCFETRIDGE SPORTS CE NT ER, AND THE BAS EB AL L STADIUM AT DEVON AND KEDZIE TRANSITION 3. PROPOSAL: F. IMPLEMENTATION PLAN 213

3.F TRANSITION SOLDIER FIELD

SMG is already an established, successful presence at Soldier Field, McFetridge, and the Baseball Stadium at Devon and Kedzie, delivering value to the Chicago Park District while adhering to its goals and objectives. We have demonstrated how our business model brings hundreds of thousands of people to Soldier Field to enjoy the facility every year. We have increased revenue from business agreements and sponsorships, and we are actively SMG Benefits Presentation engaged in developing more fruitful opportunities at After contract execution, SM G's Human Resources each facility. Please refer to our Vision Statement for our Representative will make a presentation to all employees vision and goals for Soldier Field. identifying and explaining SM G's benefits. We will also distribute written information regarding benefits. To SMG, facility maintenance is as much an art form as it is a discipline. Our operational website, SMG - Higher At that time, they will be provided with welcome kits and Art of Facility Maintenance, is just another example of benefit enrollment information. our commitment to effective operations, and teaches our staff to know their operations inside and out. Employee Meetings Compared to the transition costs and an extremely steep During the beginning stages of the transition, SMG will learning curve a new manager would face at the sports have an on-site representative available to meet with each facilities, the Chicago Park District's cost of change, employee individually. The purpose of these meetings or transition costs, by retaining SMG as your facility will be to identify and address concerns and issues the manager are $0 - representing a savings of up to $500,000 employee may have. for the Chicago Park District. This is based on change Employee Questions management costs associated with implementations surrounding speed of adoption, ultimate utilization, Throughout the transition period and beyond, and operational proficiency. Some of the risks include: representatives of SM G's Human Resources Department impact on customers, impact on suppliers, decline will be available by phone and in person to respond to any in work quality, project delays, budget overruns, and questions or concerns related to human resources. rework on tasks due to oversight. (source: www.change­ management.com) Human Resources Designee SMG's Corporate Human Resources Department SMG'S GENERAL TRANSITION PRACTICES and the General Manager will designate a Human Resources Designee for the facility. This individual While not applicable here at Soldier Field since we are will be responsible for the day-to-day operation of the the incumbent, we are providing general information facility's human resources needs in conjunction with the regarding our approach. Corporate Human Resources Department. Emp loyee Transition Timeline of Events SMG will work with the client to transition operations and employees currently at the Complex.

© 2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPOR TS FAC ILIT IES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBA LL STAD IUM AT DEVON AND KEDZIE 214 3. PROPOSAL: F. IMPLEMENTATION PLAN

Benefits Enrollment Existing Staff Intention s Once employees of the facility have been identified to No area is more sensitive than the concerns of existing work with SMG at your facility, our Human Resources staff, at any level. Rest assured, no facility management Representative will explain and distribute orientation company has transitioned more convention centers, arenas packets to include benefits enrollment forms and and stadiums than SMG. What happens to the existing information. staff? In situations such as these, it is important for us to understand the client's objectives and comfort levels. With On-going Support that in mind, our typical process is outlined below. To provide continuous support for all employees, SM G's First and most clearly, neither SMG nor anyone else has Corporate Human Resources Department is available a "warehouse of personnel" ready to be shipped in to an to answer any employee's questions. In addition, SM G's already functioning building. Additionally, there is no human resources designees are involved in conference more valuable asset than the human element already in calls throughout the year. During these conference calls, place. Everyone is treated with dignity and sensitivity. HR Designees have the opportunity to discuss general They are, by all accounts, knowledgeable about the facility issues and concerns of their employees. Additionally, and its clientele. Many of them carry the history of events they are provided with information regarding new legal in their heads, providing a comfort level for repeat clients. legislation that affects HR practices, new company policy and procedures, and an opportunity to share ideas. Interview All Staff Our HR professionals will sit with all team members, Reinvention of Staffing Structures in groups for overall introduction, and individually for Our experience and past performance show that, very a one-on-one dialogue. There are often surprises like often, there are efficiencies and service enhancements the server with a professional sales background or the through a reinvention of the staffing structure. This administrative assistant with an interest and aptitude for doesn't necessarily mean job-cuts, but rather combination public safety. We strive to build relationships with our and crossover positions where similar skill sets and best staff and identify their strengths in order to foster his/her use of time are utilized. true potential. STAFFING OPPORTUNITIES IN Have Staff Interview Us TRANSITIONING People have a desire and basic need to understand their We have built an enviable track record of transitioning new employer. They want to know about our company employees from the public sector and then promoting history and philosophy of providing first class service. from within. Additionally, we maintain a highly More importantly, they need to know how we will diversified management staff. With an opportunity meet their basic needs like insurance and other SM G to share in the company's success, our employees are employment benefits. motivated to do the best job possible. SMG undertakes all responsibilities with regard to personnel at your Transition Plan facility. We will: Through the experience of transitioning many facilities' > Identify staffing gaps and develop a hiring plan for new openings or expansion startups, SMG has developed new employees a "Facility Transition M anual." We will work with the client to implement this plan. Every detail for > On board and train on-site a Human Resources representative each operating department is planned for. Each task is assigned to the proper team member, with targeted > Implement ongoing hiring/training policies and completion dates. Full details of the plan will be made t · procedures for facility staffing available upon award of the contract.

PROPOSAL FOR MANAGEMENT A N D OPER ATION OF SPO RTS FACILIT IE S: SO LDI ER FIE LD COMP L EX, i!.12012 MCFETRIDGE SPORTS CEN T ER, AND T HE BASEBALL STADIUM AT DEVON AND KEDZ IE DEDICATED RESOURCES 3. PROPOSAL: F. IMPLEMENTATION PLAN 215

3.F team to stay on top of all safety and operational best practices that are available. This access has allowed SMG DEDICATED RESOURCES to improve the diamonds at Devon and Kedzie by having SOLDIER FIELD COMPLEX the ability to reach out to other baseball diamonds in our network to compare and implement the practices needed AND SURROUNDING to maintain and operate a baseball stadium. PARKLAND When it comes to stability and risk management, SMG support staff is second to none. We take our fiduciary As the world leader in facility management, SMG brings responsibilities to the CPD seriously and protect its assets resources to our clients that our competitors do not have. like our own. Our risk management team provides real­ As a company that manages over 200 facilities worldwide, time counseling on everything from contracting questions SMG brings highly talented, industry leading staff and to assessing potential hazards on specific events. From an resources to every SMG facility. SMG also provides each accounting perspective, each facility's director is assigned of its facilities access to a corporate database, populated a Regional Senior Director who provides an additional with best practices, preferred vendors, FF&E brochures, level of oversight to ensure CPD directives and GAAP cut sheets, SMG pricing programs, Master Service are followed. Additional support is provided through Agreements, safety practices, technical specifications and the website, and SMG conducts a biannual finance survey results from all SMG facilities. Our proprietary seminar and workshops for SM G staff to hone their craft. website, SMG -Higher Art of Facility Maintenance Similarly, SMG provides a Human Resources seminar (HAFM), also allows every SMG facility manager the each year for our Soldier Field staff representative to ability to reach out to all other SMG facility operators to ensure that the latest teachings and rulings are being compare processes and provide internal consultation. The incorporated at our facilities in order to ensure a positive website's support sections include resources for HR, Box work environment and protect the Chicago Park District. Office, Finance, Customer Service, and Safety. HAFM As a company, SMG is able to bring customer service allows each facility to get the best available pricing and training to each and every facility. SMG's focus on the service, which benefit both Soldier Field and the Chicago customer is second to none. By reaching out to each Park District financially and operationally. facility and providing our own customer service program This network of facilities and staff allow SMG and the "k'nekt," SMG ensures that each client has the best three Chicago Park District facilities, Soldier Field, operating staff in their facilities and that every visitor to McFetridge Sports Center and the Baseball Stadium Soldier Field gets the best customer service possible. at Devon and Kedzie access that no other management firm can supply. For example, SMG has been able to impressions bring in the best ice technician in the United States SMG has always recognized the need of its clients for to train our local McFetridge staff on best practices experience and expertise in the area of sales of advertising, for ice maintenance along with proper operations of sponsorship and promotional opportunities. In order to ice equipment. Furthermore, SMG has created an maximize opportunities, a strong local staff with local Ice School curriculum that allows SMG staff to learn knowledge and contacts, working hand-in-hand with and advance their operational knowledge on making, the client and major community stakeholders, must be maintaining and operating a sheet of ice in a facility. combined with SM G's corporate knowledge, experience and expertise which has been developed and honed over Our one-of-kind network has assisted the Soldier Field the years. To address this need, a team of SM G's best and

© 2012 PROPO SA L FO R MANAGE MENT AND OPERATI ON OF SPORT S FA CILI TIES : SOLDIER FIELD COMPLEX , M CFETRI DGE SPORTS CE NTER, AN D TH E BASEBA LL STAD IUM AT D EVON AND K EDZ IE 216 3. PROPOSAL: F. IMP LEMENTATION PLAN

brightest have been identified which can provide the included in these totals. sales knowledge and experience to create opportunities, share ideas, identify potential advertisers and sponsors, develop marketing strategies and materials, and, if requested, help close sales, all within the framework of the needs of the client. We call this team impressions.

The impressions Vision The individuals who make up our impressions sales network bring a single purpose to this area of facility management - to maximize revenues while recognizing the needs and sensitivities of our clients and the tenants of those facilities. Our network brings a level of experience and skill not often available on a single building basis.

The impressions Team An impressions team member is assigned to our managed facilities on a regional basis. Whether it is a straightforward signage sale, a fundraising opportunity, the naming of a meeting space or the sponsorship of an event or series of events, impressions is there for our clients. Because impressions is an in-house operation for SMC, it operates differently than a third party sales organization. impressions' client list is virtually every SMC-managed facility. Best of all, unlike a third party sales organization, impressions' services are provided to you as part of SM C's basic management services with NO ADDITIONAL COST OR COMMISSION EXPENSE. Examples of our success can be found in the sales revenue numbers. For example, advertising sales for some of our representative regional facilities are:

DCU Center - $600,000

Dunkin' Donuts Center $475,000

Times Union Center - $1,500,000

Verizon Wireless Arena - $800,000

In each of these facilities substantial inventory is controlled by the tenant teams and that inventory is not

PROPOSAL FOR MANAGEMENT AND OPERAT ION OF SPO RTS FACILITIES: SO LDIER FIELD COMPLEX, ©2012 MCFETRIDG E SPORTS CENTER, A ND THE BASEBALL STA DIUM AT DEVON AND KEDZIE

3. PROPOSAL: F. IM PLEMEN TATI ON PLAN 239

3.F. OPERATION S BASEBALL STADIUM AT DEVON AND KEDZIE

SMG will adhere to the same Operational Plan outlined in the Soldier Field portion of the RFP - Section 3.f Operations A.) SMG Maintenance and Custodial Practices In keeping, SMG will maintain the Baseball Stadium I. MAINTENANCE AND CUSTODIAL at Devon and Kedzie in a safe and attractive state and SERVICES provide routine and preventative maintenance. Our SMG places significant emphasis on maintaining the maintenance responsibilities and practices include the most experienced professional staff in the industry following: and the highest professional operational approach. In administering and maintaining the Baseball Stadium 1. Ball Fields at Devon and Kedzie we believe in the following a. Infield (Pre-Season): Under the supervision of the philosophy: SM G Head Grounds Keeper, our staff members will oversee the pre-season maintenance of both infields at the > To enhance the operation, appearance and reputation Baseball Stadium at Devon and Kedzie. Responsibilities of the facility will include the following: > To provide the highest level of customer service (1) Our staff will be responsible for the turning of infield > To use its resources efficiently while maintaining tight dirt on a daily basis. If infield fill (dirt) is required, cost control procedures SMG will order supplies on an as needed basis. > To extend the useful life of materials and equipment (2) We will be required to fill holes and low spots that > To achieve the client's desired financial results may develop in the infield. Infields will be checked Our team along with our national facilities network prior to every game and corrections will be made provides support for the operational and maintenance immediately. aspects of the Baseball Stadium at Devon and Kedzie by (3) Our staff will line and drag baseball fields prior to all including the planning and coordination of services and game days. the technical requirements: (4) We will work with the Chicago Park District on any > Daily, minute-by-:minute operating procedure additional responsibilities that may arise in regards > Coordination and oversight of subcontractors and to the infields at the Baseball Stadium at Devon & labor Kedzie. > Event set up and teardown b. Infield (Season): Under the supervision of the SMG > Utility service delivery and collection Head Grounds Keeper, our staff will oversee the seasonal maintenance of both infields at the Baseball Stadium > Daily operational staffing at Devon and Kedzie. Responsibilities will include the > Security and crowd management following: > Safety and emergency responsiveness (1) We will line and drag baseball fields prior to all games. > Adherence to environmental and conservation goals SMG understands the importance of adhering to the and programs CPD schedule; therefore, we will make sure to drag

© 201 2 PR OPOSAL FOR M A N AG EMEN T AN D OPERATIO N OF SPORTS FACI LITIE S: SOL DIER FIELD COMP L EX, M CFETR IDGE SPORTS CE NTER, AN D THE BASEBA L L STA DIUM AT DEVO N A ND KEDZ IE 240 3. PROPOSAL: F. IMPLEMENTATION PLAN

the field prior to all games in a timely manner. Once d. Outfield (Season) fields have been dragged, staff will line batter's boxes, (1) We will be responsible for grass cutting at the ( 1 base paths and outfield foul lines. Baseball Stadium at Devon and Kedzie. We will (2) Our staff will be required to fill holes and low spots coordinate a schedule to ensure the outfield grass that may develop in the infield. Infields will be is cut in compliance with the CPD's rules and checked prior to every game and corrections will be regulations regarding lawn care and be responsible for made immediately. edging both fields as well. (3) We will work with coaches and league organizers to (2) SMG will work in conjunction with Christy Webber ensure that the proper set-up and take-down of bases Landscapes to water baseball fields up to (3) times occurs before every game. per week. W e will be required to monitor heat and (4) The maintenance ofbull-pen(s), team benches and rain patterns in order to properly facilitate water dug-outs will be a responsibility covered by our staff treatment. at the Baseball Stadium at Devon and Kedzie. Staff (3) Our staffs will work together to fill holes and low will be required to check these areas for debris prior to spots that may develop in the outfield. If conditions every game and at the end of each workday. become unplayable, SMG will notify the CPD (5) SMG will work with the Chicago Park District immediately to determine its best alternatives. on any additional responsibilities that may arise in (4) We will be required to check outfield lines on a daily regards to the infields at the Baseball Stadium at basis and make the proper adjustment to comply with Devon & Kedzie. league requirements. c. Outfield (Pre-Season) (5) SMG will work with the Chicago Park District (1) We will employ the services of Christy Webber on any additional responsibilities that may arise in Landscapes for grass cutting at the Baseball Stadium regards to the outfields at the Baseball Stadium at ( at Devon and Kedzie. We will coordinate a schedule Devon & Kedzie. to ensure the outfield grass is cut in compliance with 2. Bleachers the CPD's rules and regulations regarding lawn care and be responsible for edging both fields as well. Facility bleachers on both baseball fields will be cleaned and maintained on a daily basis as games are being (2) We realize the importance of maintaining the highest played. We will be required to check the bleachers prior quality of surface at the Baseball Stadium at D evon to opening the ballpark, during games and at the end and Kedzie. Therefore, our staff will water the of each day. If repair and maintenance of bleachers is baseball fields up to (3) times per week. Our staff will deemed necessary, SMG will seek the approval of the be required to monitor heat and rain patterns in order CPD prior to making any repairs. to properly facilitate water treatment. (3) Our staff will fill holes and low spots that may 3. Ca nce ll ation Policies develop in the outfield. Outfields conditions will be We understand the importance of communicating reviewed every off-season and recommendations and with the CPD and league organizers in regards to field improvements will be made as needed. conditions. In the event of inclement weather, our staff (4) SMG will work with the Chicago Park District will determine whether ball fields are too wet and deemed on any additional responsibilities that may arise in unplayable. Cancellations and/or delay of games will be regards to the outfields at the Baseball Stadium at communicated to all appropriate personnel. Devon & Kedzie.

I./ \..._.

PROPOSAL FO R MANAGEMENT AND OPERAT ION OF SPORTS FACI LITI ES: SOLD IER FIEL D COMPLEX, © 2012 MCFETRIDGE SPOR TS CENTER. AND THE BASEBA L L STA DIUM AT DEVON AND KEDZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 241

4. Concessions The upkeep of the concession areas at the Baseball Stadium at Devon and Kedzie will be our staff and the designated ballpark concessionaire. The concession areas will maintain a clean, safe and attractive state, free of debris, dirt, litter and trash at all times. Ballpark staff will be required to monitor these areas on a daily basis.

5. Garbage Removal and Recycling Services Garbage and recycling will be handled on a daily basis by our staff. SMG will work to provide recycling options throughout the facility and in the exterior areas most needed. Every effort will be made to ensure that the proper procedures are followed when disposing of on-site garbage. Including, but not limited to the separation of paper, plastic, metal and glass items.

6. Electrical The operation of the scoreboard and sound system at the Baseball Stadium at Devon and Kedzie will be set-up and run by our staff on a daily basis. SM G acknowledges that they will work with the CPD on all issues pertaining to electrical repairs at the baseball stadium. 8. Environmental Stewardship 7. Energy Conservation SM G's Environmental Stewardship Program will include the following day-to-day practices to help decrease the In addition to our current practices, we will implement an carbon footprint from the Baseball Stadium at Devon energy conservation program designed to reduce utility and Kedzie. expenses at the Baseball Stadium at Devon and Kedzie. We understand that the program will need to include the > We plan to use Eco - friendly, green-seal cleaning following: chemicals for facility cleaning

> The review of procedures in similar facilities to > All paper products used inside facility washrooms are determine areas where utility conservation programs Bay West Green Certified can be established. > Towels used for facility cleaning are washed and re­ > The proper Preventative Maintenance Practices on all used on a daily basis on-site equipment > In addition to the recycling receptacles, we will supply > Equipment usage schedules for the Baseball Stadium at Devon and Kedzie, the ECO Blend recycled can liners. These liners are made > Startup of equipment to improve operating with 40% recycled materials, including the boxes they efficiencies come m. We have been researching energy efficient lighting > Our staff will be required to separate food items from options in the restrooms, concession stands and overall their packaging or container and dispose of them in stadium lighting at the Baseball Stadium at Devon and the correct receptacle. Kedzie. Occupancy sensor installation will be reviewed and used to optimize energy savings.

© 2012 PROPOSAL FOR MANAGEMENT ANO OPERATION OF SPORTS FACILITIES: SOLD IER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BA SEBALL STADIUM AT DEVON AND KEDZ IE 242 3. PRO POSAL: F. IMP LEMEN TAT ION PLAN

> We will work with Republic Services/ Allied Waste 13. Graffiti Removal to supply containers to allow for the separation of Our staff will remove all graffiti that may be present in recyclables from the general waste stream. a timely manner. All removal procedures will utilize the > We will ensure all landscaping and snow maintenance techniques approved by the Chicago Park District. equipment is low emission and Eco-friendly. If possible, SMG would like to require the use of Hybrid 14. Hazardous materials Trucks in the parking lots for all snow removal. Material Safety Data Sheet (MSDS) logs will be > We have been researching possible upgrades to the routinely updated and organized to ensure proper safety irrigation system at the Baseball Stadium at Devon methods are followed when using potentially hazardous and Kedzie. The ideal system will increase the materials on-site. efficiency of watering while decreasing the amount of water needed to maintain the playing fields. Rain 15. Lights: censors would be installed to prevent overwatering SMG will work in conjunction with the CPD on all when natural rainfall occurs. maintenance and repairs oflights at the Baseball Stadium at Devon and Kedzie. 9. Fencing 16. Maintenance and Cu stodial Equipment Annual reviews and inspections of ballpark fencing will We will work to insure that all maintenance and custodial be made by SMG Management to help maintain proper equipment is operating at its full potential. As parts may appearance and functionality. Inspections are to include need to be replaced, SMG will work to do so in a timely all sideline, perimeter, and outfield fences. All repairs and manner. maintenance needs will be communicated directly with the CPD. 17. Painting

10. First-Aid Kit As issues arise regarding painting at the Baseball Stadium at Devon and Kedzie, we will communicate all painting We will maintain the on-site First-aid kit in preparation needs directly to the CPD. At the end of each season, and anticipation of use. Documentation from all incidents formal improvement recommendations will be made to at the ballpark will be communicated directly with the the CPD. CPD.

18. Parking Lot 11. Flagpole and Flag Maintenance Our staff will be tasked with the responsibility of Annual maintenance will be conducted on the flag pole monitoring the daily upkeep in the parking lot areas to behind the scoreboard. We understand the importance ensure that the facilities are kept to a higher standard. and symbolic stature of the flagpole on-site and will This includes the removal of all brush, debris and represent the CPD and their higher standards. trash that may be found in the parking lot. We will 12. Furniture, Fixtures and Equipment communicate all maintenance needs directly to the CPD. Daily, weekly and monthly inspections and preventative 19. Plumbing maintenance tasks are performed on all facility equipment SMG along with its plumbing subcontractor, JSR which includes operating lifts, field equipment, tables and Plumbing, will work in conjunction with the CPD to chairs, furniture and general cleaning equipment. help maintain, repair, replace and keep in good working order all infrastructures and above ground fixtures within

the fences of the Baseball Stadium at Devon and Kedzie. ~ ..

PROPOSAL FOR M ANAG EME NT A N D OPER AT ION OF SPORTS FACI LI TIES: SO LDI ER FIE L D CO MPLE X, f( >20 12 MCFETR IDG E SPORTS CEN T ER. A ND THE BASEBA LL STADIU M AT DEVO N A ND K EDZ IE 3. PROPOSAL: F. IMPLEMENTAT ION PLAN 243

20. Power - Washing 2 2 . Scoreboard and Microphones a. Pre-Season - The Pre-Season power washing at the On a daily basis, we will operate the scoreboard and baseball stadium will be the responsibility of our staff. sound system on both fields. SMC will work with the The following areas will be cleaned by staff on an CPD to help maintain full functioning capability of annual basis: Bleachers, seats and walk-ways. scoreboards, sound systems and operating controls. If b. Season - We will have the responsibility of power­ repairs are needed, SM G staff will communicate the washing the facilities bleachers, seats and walkways repairs to the CPD every (2) weeks. Our staff will review the bleachers on 23. Signs a daily basis and make the proper adjustments to the cleaning schedule as needed. Monthly cleaning and preventative care will be performed on all signage throughout the facility. If c. Post-Season - Upon closing the Baseball Stadium at repairs or replacements are needed they will be ordered Devon and Kedzie for the season, we will be required appropriately. If it is recommended that new signs are to do a final cleaning of the facility. Staff will power­ needed, we will handle the ordering of these items. wash all walk-ways, seating sections and bleachers prior to closing down for the season.

21 . Restrooms We will be responsible for stocking, cleaning and maintaining all facility washrooms on a daily basis. Responsibilities include, but are not limited to replenishing of soap, towels and toilet paper.

© 2012 PROPOSAL FOR MA N AG EMENT A N O OP ER AT IO N OF SPO RT S FAC ILI TIE S: SOLD IER FIEL D COMPLEX, MCFETR IDGE SPO RT S CE NTER, AND T HE BASEBALL STAD IUM AT DEVON AND KEDZ I E 244 3. PROPOSAL: F. IMPLEMENTATION PLAN

( 24. Sprinkler System SMG CUSTODIAL PRACTICES The sprinkler system at the Baseball Stadium at Devon SMG and its subcontractors will maintain the Baseball and Kedzie will be maintained by our staff. Repairs and Stadium at Devon and Kedzie in a clean, safe, and maintenance of the sprinkler system will be made on an attractive state, and keep all areas, both indoors and as needed basis. outdoors, free of debris, dirt, and litter at all times. We will provide general upkeep, housekeeping, and custodial 25. Tree and Shrub Maintenance services using cleaning products certified as green. In collaboration with Christy Webber Landscapes and the Chicago Park District, SMG will maintain the 1. Concession areas: We will be responsible for the exterior landscapes of the Baseball Stadium at Devon and daily upkeep trash removal and cleanliness around the Kedzie. We will collect shrubs, trim trees and monitor concession areas. We will work with concessionaire to outside lawn care as needed. assure that the cleanliness inside the concession area is kept to the highest standard. 26. Ticket Booth/Ticket Sa les 2. Garbage Removal and Recycling Services: Both We will work with league organizers and promoters to indoor and outdoor garbage and recycling will be properly staff ticket booths and monitor sales for all handled on a daily basis by our staff. Trash receptacles events at the baseball stadium. In addition to staffing will be monitored during all stadium activities and and monitoring sales, we will handle the cleaning of the the proper disposal will be made as needed. SMG booths prior to and after every event at the facility. will work to provide recycling options throughout the facility. Maintenance - Notification: 3. Restrooms: We will be responsible for stocking, (. SMG recognizes that notifications to the CPD must be cleaning and maintaining all facility washrooms on a made immediately in the event that any major problem daily basis. On a weekly basis our staff will be required that may affect the general operation of the stadium to do a full cleaning of all washroom facilities on-site. could arise at any point. We will work with the CPD on an alternative plan that would help accommodate any 4. Parking Lot: We will be tasked with the responsibility inconvenienced member of the local community. of monitoring the daily upkeep in the parking lot areas to ensure that the facilities are kept to the highest Maintenance - Equipment: standard. Trash and recycling receptacles will be placed throughout the parking lots and monitored on Our staff will be responsible for the storing, maintenance an hourly basis by the stadium staff. and repairs of all equipment at the facility. SMG understands that the equipment provided by the CPD: tractors, power washers, push lawnmowers, leaf blowers, weed whackers, and field lining equipment are to be maintained at the highest possible level. SMG will follow the proper preventative maintenance schedules on all facility equipment to insure proper functionality.

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II. LANDSCAPE MAINTENANCE > Towels used for facility cleaning are washed and re­ used on a daily basis SMG will continue the long standing relationship it currently holds with Christy Webber Landscapes > In addition to the recycling receptacles, we will supply to oversee the primary maintenance oflawn care at for the Baseball Stadium at Devon and Kedzie the the Baseball Stadium at Devon and Kedzie. Christy ECO Blend recycled can liners that will be used Webber has been instrumental in the pristine care taken onsite. These liners are made with 40% recycled of the landscapes at Soldier Field and the surrounding materials, including the boxes they come in Parklands. SMG would contract Christy Webber > Our labor staff on-site will be required to separate Landscapes for the following responsibilities: food items from their packaging or container and dispose of them in the correct receptacle 1. Lawn Care > We will work with Republic Services/Allied Waste Mowing, Edging, Weed Removal, Fertilizer, Seeding, to supply containers to allow for the separation of Aerate, Re-Sods recyclables from the general waste stream > Our staff will ensure all landscaping and snow 2. Tree Care maintenance equipment is low emission and Eco­ Trimming, removal of shrubs, leaf pick-up, treatments friendly. If possible, we would like to require the use of Hybrid Trucks in the parking lots for all snow 3. Field Care removal Removal and treatment of weeds, edging, watering, > SMG has been researching possible upgrades to the leveling, debris removal, dragging, adding ball field mix irrigation system at the Baseball Stadium at Devon (as needed), maintaining base distances and Kedzie. The ideal system will increase the efficiency of watering while decreasing the amount 4. Trash Removal of water needed to maintain the playing fields. Rain Seasonal SMG and East Lake Management Staff would censors would be installed to prevent overwatering be responsible for picking up trash on a daily basis on when natural rainfall occurs both ball fields at the Baseball Stadium at Devon and > As mentioned in the Energy Conservation bullet in Kedzie. the Maintenance and Custodial section above, we plan to utilize occupancy sensors to reduce energy use Ill. GREEN INITIATIVES as possible Environmental Stewardship: SMG's Environmental Stewardship Program will include the following day-to­ day practices to help decrease the carbon footprint left at the Baseball Stadium at Devon and Kedzie:

> We plan to use Eco-friendly, green-seal cleaning chemicals for facility cleaning > All paper products used inside facility washrooms are Bay West Green Certified

PRO POSAL FOR MA NAG EMEN T A ND OPER ATI ON OF SP ORT S FAC ILI TIE S: SOLD IER FIEL D COMPLE X, MCFE TR I DGE SPORTS CE NT ER, AN D TH E B ASE BA LL STAD IUM AT DEVON AND KEDZ IE 246 3. PROPOSAL: F. IMPLEMENTATION PLAN

( 3.F. MANAGEMENT THE BASEBALL STADIUM AT DEVON AND KEDZIE

FINANCIAL PROCEDURES The Annual Budget drives the decision-making process at the Baseball Stadium at Devon and Kedzie. It sets the baseline for operational activities and the event services. The process requires balance between Repair and Maintenance, inventory management, and capital check request forms, dual signatures required for all programs to create a budget that maintains the venue checks cut and GM approval of any wire transfers. to the highest levels in the most cost-effective, fiscally responsible manner. Further, it sets the metrics for Expense reports for operating expenses paid directly by controls to ensure the highest return to the CPD for employees require receipts prior to any reimbursement. one of its prized assets. In our first year of operation, All expense reports must be reviewed by the Director of we slashed more than $42,000 from the previous year's Finance and approved by the General Manager. expenses. Non-Reimbursable (Non-Operating) Expenses - ,_ .:. All non-reimbursable expenses are billed to SMG Corporate in Conshohocken, PA for payment. We achieved similar results in 2012 with 40% savinqs or $14,000 2. Cash Receipts SMG sets a 'checks and balances' standard for all positions within the Accounting Department. All The budget process starts with direction of the CPD revenues coming in, for the benefit of the CPD, undergo on its objectives for the coming year and incorporates a '3 way match' process for review of receipt, deposit slip, information from the senior management, SMG and actual monies being deposited. Cash receipts are corporate leadership, our subcontractors, and information logged both in the accounting system as well as a separate obtained from all department heads. database by the AR clerk and reviewed by the Accounting INTERNAL CONTROLS NARRATIVE Manager and Finance Director monthly.

3. Payroll 1. Cash Disbursement For salary expenses, we utilize ADP, the leader in HR Reimbursable (Operating) Expenses and payroll to ensure accuracy regarding all compensation SMG maintains a separate interest-bearing bank and tax liability calculations and all disbursements. The operating account set forth at Soldier Field to manage Director reviews payroll clerk transactions monthly. CPD approved expenses, safeguard CPD funds, and maximize operating revenues as directed by the CPD. 4. Financial Reporting In addition, SMG has implemented several control Monthly financial statement reports are generated procedures regarding reimbursable expenses including through SMG facility accounting systems. Financial POs for all purchases, department approval on POs, statements include financial highlights, balance sheet,

PROPOSAL FOR MANAGEMENT AND OPERATION OF SPO RTS FAC ILITIES: SO LDIER FIEL D COMPLEX. © 2012 MCFETRIDGE SPORT S CENTE R. AND TH E BASEBALL STA DIUM AT DEVON AND KEDZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 247

cash flows, accounts receivable and payables, statement of MAXIMIZING REVENUES AND MINIMIZING income, event income, services income, other operating COSTS income, indirect expenses and bank reconciliation. As noted throughout the RFP, maximizing revenues Financial statements are reviewed with the Accounting and minimizing expenses is a critical piece of our Manager and Senior Operations Manager on a monthly responsibility to the Chicago Park District. basis and ultimately with the approval of the Director of Finance and General Manager. Additionally, financial We will continue to follow these time tested, successful statements are reviewed and audited by SMG corporate. processes and best practices currently in place at Soldier Field, Mcfetridge, and the BSDK to maximize revenues Financial reporting and the financial standards set by and reduce expenses. Some of those techniques include: SMG, with the approval and guidance of the CPD, will ensure that revenues are being maximized, budgetary > Assessing market research to establish sourcing controls are in place and expenses are being reviewed and strategies adjusted if necessary. > Applying the latest in strategic sourcing strategies Showing managerial efficiencies at Soldier Field since > Fully capitalizing on all available revenue streams from 1994, SMG has managed The Baseball Stadium at Devon major events (e.g., facility fees, equipment rentals, Wi­ and Kedzie since 2011. We looked at historical data Fi availability, etc. with actual costs and staffing and set a goal of increasing > Proactively monitoring pre-sale data for events to productivity to guarantee the most return for the Chicago adjust marketing efforts and staffing levels (e.g., Park District. Some ways in which that goal was met was close underutilized sections and relocate customers, by implementing processes to achieve the best product for demographic driven marketing, etc.) the benefit of the community by the following: > Judiciously reviewing warranties and preventative > Staffing - commitment to undertake dual roles maintenance agreements > Inventory Management - use of strategic supplier and > Incorporating a multi-step procurement process for SMG smart maintenance tools goods and services > Budgetary Controls - monthly oversight and reviews > Maintaining a 3-way matching on purchases > Requiring multi-level approval and dual signatures on Note - 2012 SMG Budget includes MBE/WBE all disbursements compliance - 25%15% By drafting comprehensive business plans and structuring a realistic capital program, our approach for the Baseball Park at Devon and Kedzie is to become more relevant in the community and increase its utilization in order to maximize return for the CPD.

©2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COM PLE X, MCFETRIDGE SPORTS CENTER, AND T HE BA SEBALL STADIUM AT DEVON AND KEDZIE 248 3. PROPOSAL: F. IMPLEMENTATI ON PLAN

FINANCE > Labor Cost Accounting and Control The following is a list of topics covered in the SM G » Time Records Accounting Policy and Procedure Manual: » Preparing Payroll Input for Transmission » Processing Checks and Reports Received > Financial Reporting » Payroll Journal Entries » Monthly Financial Report Package » Exception to Normal Payroll Procedures » Chart of Accounts » Fringe Benefits Included in W -2 Earnings » Rolling Forecast and Highlights » Administration of Salary Adjustments » Budgets > Control of Other Expenses and Liabilities » Flash Reports » Corporate Financial Reporting Timeline » Purchasing and Receiving Controls » Accounts Payable Procedures > Cash Control and Management » Petty Cash Procedures » Bank Accounts Requirements » Reimbursement of Employee Expenses » Opening and Maintaining Bank Accounts » Prepaid Expenses » Control of Cash Receipts » Accrued Expenses and Liabilities » Control of Cash Disbursements » Inventory Procedures » Cash Records and Reports » Trade Advertising Arrangements » Bank Reconciliations » Relocation Expenses » Short Term Investments » Corporate Credit Cards » Banking Relations > Fixed Asset Controls > Revenue Control and Reporting » Acquisition of Fixed Assets » Control of Event Scheduling » Controls Over Fixed Assets » License Agreements » Disposal of Fixed Assets » Ticketing Agreement > General Ledger Procedures » Box Office Interface » Advances to Promoters » Journal Entry Procedures » Event Settlements and Flash Reports » Automated General Ledger » Event Journal Entries » Interface Procedures » Entering Event and Attendance Totals » Month and Year end Closing Procedures » Luxury Seating Revenue Controls > Monthly Account Analysis Requirements » Concert Tracking > Periodic Self-Audit Procedures > Accounts Receivable Controls > Risk Management Procedures » Control of Cash Extension » Insurance Coverage for Events » Accounts Receivable Billing Procedures » Facility Incident Reporting » Accounts Receivable Collection and Payment » Defalcation Policy Processing Procedure > Record Retention » Advance Deposits » Other Accounts Receivable > Miscellaneous » Annual Audits > Labor Cost Accounting and Control » Contract Compliance Audits » Basic Payroll Controls » Control of Personnel Actions

P ROPO SAL FOR MANAG EM ENT A ND OPERATI ON OF SP ORTS FAC ILIT IE S: SOLD IE R FIE L D CO MPL EX , © 2012 MCFETRI DGE SPORT S CENTER. AN D T HE BASEBA LL STA DIUM AT DEVON AND KEDZ IE 3. PROPOSAL: F. IMPLEMENTATI ON PLAN 249

MARKETING, PERMITTING, AND BOOKING a perfect background to host a "Taste of Devon Street" - STADIUM AT DEVON AND KEDZIE food and cultural festival inside the stadium. SM G's marketing approach is to understand the Scoreboard Naming Campaign significance of the venue and reflect on its past, appreciate The excitement of past little leaguers in hitting the its present and create excitement for the future. We know scoreboard will also be explored. As fully outlined in our and understand the impact of the Baseball Stadium at Sponsorship response, we will work with our sponsors Devon and Kedzie to the community. We think its rich and partners and solicit others to develop a scoreboard history should be emulated and expanded upon in the naming and giveaway campaign. future.

The Stadium's legacy includes utilizing a centerfield Private Parties camera that is now a staple on all baseball game telecasts. SMG will also focus its marketing efforts on private The Ballpark also erected lights in the 1940s in order to events that are looking for a "Ballpark Game Day host night games, decades ahead of the ballpark down the Experience". Our marketing staff will develop hospitality street known as . Celebrity softball games packages such as birthday parties where kids can play were also held at the ballpark featuring local Chicago pick-up games, have skill competitions and enjoy the sports figures. One of the biggest thrills at Thillens, as it entire park grounds. Our hospitality packages will also was initially called, was to hit the scoreboard containing include corporate events, private picnics and family a picture of the Thillens' Check Cashing truck. If a little reunions. league player hit the sign they received a cash reward. SM G's vision is to maximize the use and events at the SMG believes in this nostalgia and looks to create its stadium and generate additional revenue for the Chicago marketing and booking efforts in that light. Park District. SMG will market and book the stadium as a multi-purpose facility and develop the venue as the DIVERSE, NEW EVENTS AT THE BASEBALL premiere parkland space of that local region. We will STADIUM AT DEVON AND KEDZIE continue to work with the Chicago Park District to Our marketing efforts will resurrect some of the events market, promote, and book youth baseball and softball of yore as well as hosting new sporting events at the leagues, as well as developing a wide range of new events. Stadium at Devon and Kedzie. Our strategies will increase the number of events, and in turn, increase the job opportunities at the Stadium. Celebrity Softball Game SM G understands that all programming and scheduling We will utilize its extensive network of contacts in sports of baseball games, league play and any other events at and entertainment and host a celebrity softball game. This the Stadium shall be handled by the CPD. This includes ticketed event will allow the local citizens to watch some the collection of all revenue/fees collected in association of their sports heroes in their community park. to programming and events at the stadium. Tickets sales and attendance monitoring shall be the responsibility of Youth Camps the rental group using the stadium for their event. As it is We will also create youth camps. These camps will currently operated, the Chicago Park District will control provide youths with the opportunity to maximize their all of the event approvals, and booking of said events. athletic ability in a variety of sports. SMG will work closely with the CPD and the clients to obtain certificates and appropriate documents needed Festivals to hold an event on CPD property. SMG will have Our marketing staff will also develop community events supervisory personnel and staff on duty for all events that at the Ballpark and believe it is an ideal venue for take place at the Stadium at Devon and Kedzie. festivals. The ethnic diversity surrounding the Ballpark is

© 2012 PROPOSA L FO R MA N AG EM ENT AN D OPERATI ON OF SPORT S FAC ILI TIE S: SO L DIER FIE LD CO MPLEX, MC FET RI DGE SPORTS CENTER, A N D TH E BASEBA LL STAD IU M AT DEVON AND KEDZ IE 250 3. PROPOSAL: F. IMPLEME NTAT ION PLAN

( CUSTOMER SERVICE drivers - promoting events at BSDK and serving as an advertising vehicle. SM G will adhere to the same Customer Service practices outlined in the Soldier Field portion of the RFP - > We have incorporated static advertising opportunities Section 3.c.2.k inside BSDK to offer to local businesses and organizations.

SPONSORSHIPS AND BUSINESS CONCESSIONS AGREEMENTS The concessions at the Baseball Stadium at Devon and Sponsorship revenue will play an integral part in the Kedzie and Mcfetridge Sports Center will be tied into overall financial success at the Baseball Stadium at Devon the Soldier Field concession RFP. If the CPD desires, and Kedzie (BSDK). SMG has developed a preliminary we will invite the current concessionaire, Select Serve, asset inventory management strategy and have already to participate in future concession solicitations. We will begun to identify corporations to initiate conversations oversee their hours of operation at both facilities to and present opportunities. As the success of the ensure that patrons have access to food, beverage and programming at BSDK continues to grow, so will the supplies during the day as well as high activity hours. opportunities to sell sponsorship at the facility. We will be responsible for the procurement ofFF&E, While we will focus on selling sponsorship to the materials, supplies and third party services. We will also corporate community, special attention will be given to oversee the usage of materials to make sure they are sell to the local business community as they have the recyclable and/or have a low environmental impact. SMG greatest advantage to promoting their products and will also monitor the concessionaire to guarantee they services in this setting. are current with all licenses and sanitation requirements ( . mandated by city and state ordinances. > Signage will play a large role in sponsorship and advertising offerings, however, SM G will be working We believe with the right programming and events, there to implement promotional events and opportunities will be added revenue benefit to the Chicago Park District with local businesses. through the concessionaire agreement that hasn't existed > We also will be focusing on embracing the facility's in the past. We will work closely in developing a healthy proud traditions, namely whereby participants that hit concessions menu and pricing as well as ensuring the the old armored vehicle score board were awarded a concessionaire also takes into account all Chicago Park savings bond. We will look to incorporate promotional district nutritional guidelines in developing the menus. elements such as this into sponsorship agreements. SMG understands all recommended agreements or permits are subject to the review and approval of the CPD. > SMG will be utilizing its vibrant infrastructure in place within locally managed facilities to offer current Utilizing SM G's Savor division resources and our partners opportunities available at BSDK. Sales local expertise in the food concessions and retail efficiencies, such as selling across multiple venues, will merchandizing services, we have set a target of a 100% be important in successfully selling sponsorship and increase, or approximately $1,000 in additional revenue to advertising offerings available at all managed facilities. the Park District on concessions. We are already engaged with existing business partners at Soldier Field about these additional opportunities VENDOR NEGOTIATIONS and expect notable results from these negotiations. AND PROCUREMENT > We will pursue the opportunity to either enhance At SMG, we know the vendor negotiations and the current baseball marquee or replace it with an procurement at the Baseball Stadium at Devon and electronic marquee outside the facility that will fulfill Kedzie are critical to its success. We take our obligation several goals with its exposure to the area's 30,000 daily and duty to the Chicago Park District, ISFA, and the ,'

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City of Chicago seriously, particularly in building a green environment in the same way that personal conduct and supply chain and following the CPD's MBEIWBE work habits reflect the employee's commitment to quality. guidelines. Employees who are required to wear uniforms are SMC is responsible for the negotiations with third party notified as such. Those employees are responsible for the vendors and for the procurement of fixtures, equipment, proper cleaning and maintenance of their uniforms. materials, supplies and third party services at the Devon SM G will adhere to the same Personnel Policies and and Kedzie. This process is two-tiered. Negotiations and Procedures outlined in the Soldier Field Portion of the procurement are handled at the local level by SM G's RFP; Section 3.F.Management.6 General Manager and Director of Park Operations. Second, on a corporate level, SMC investigates REVENUE ENHANCEMENTS opportunities for leveraging purchasing power through strategic sourcing initiatives. Based on the initiatives outlined throughout the RFP above SMC anticipates generating an additional $32,000 SM G's Central Operations Team increases buying power in revenues to the Chicago Park District in our first year for each of its facilities by utilizing the SM G Master of operation under the new agreement. We believe these Service Agreement Program. This program affords the numbers are realistic and achievable provided SMC is Baseball Stadium at Devon and Kedzie the opportunity allowed to pursue to new naming rights for the Baseball to experience significant reduction in cost on service Stadium at Devon and Kedzie. The following is the agreements.1his system affords the Chicago Park District breakdown by revenue stream: the opportunity of SM G's buying power that comes from managing more than 200 facilities worldwide. This PROGRAM OFFERING AND UTILIZATION greatly reduces the CPD's annual budget to operate their facilities. Expanding the program offerings with clinics and non-traditional baseball games, we anticipate delivering We have extensive experience in vendor negotiation, on revenue increases between $2,500 to the CPD. a national and global level within in the industry, and specifically in Chicago. We have industry contacts and MARKETING & SPONSORSHIPS vendor relationships necessary to fulfill the operational needs of the facility and to enhance the event experience SMC considers the BSDK to be a hidden gem. Our team of its visitors and customers. is expecting to deliver new revenues of approximately $2,000 through local and regional sponsorships for both UNIFORMS - BEST FACE FIRST home grown events and entitlement zones at the venue. Our goal is to pursue naming rights in the range of All employees are expected to dress in a manner $25,000 per year. appropriate to their environment. Manner of dress should reflect an individual sense of professionalism and quality SKYBOX Incorporating our proven sales and marketing processes from Soldier Field into the BSDK, we fully expect to create a new revenue stream for utilization of the existing "skybox" - reinventing the office space. These initiatives are expected to generate an additional $1,500 for the Danny Davilla, a staff member at BSDK, Chicago Park District. is wearing the daily uniform.

© 2012 PROPOSAL FOR M A NAGEME NT AN D OP ERATION OF SPORTS FAC ILIT IE S: SOL DI ER FIELD CO MPLE X, MC FE TR IDGE SPORTS CEN T ER , AN D THE BASE BALL STAD IUM AT DEVON AND K EDZIE 252 3. PROPOSAL: F. IM PLEM ENTATI ON PLAN

BASEBALL OPERATIONS the three Chicago Park District facilities, Soldier Field, McFetridge Sports Center and the Baseball Stadium We believe our efforts at the BSDK in 2011and2012 at Devon and Kedzie access that no other manager can have demonstrated our commitment to controlling costs supply. The network has also allowed for SMG staff at the venue by slashing operations by 50%. Continued members to stay on top of all safety and operational best efforts in preventative maintenance and seeking out practices that are available. This access has allowed us creative capital investments should yield positive results to also improve the diamonds at Devon and Kedzie by for years to come. being able to reach out to other baseball parks in our network to compare and implement the practices needed DEDICATED RESOURCES to maintain and operate a baseball stadium. As a company that manages almost 200 facilities As the world leader in facility management, we at SMG worldwide, we bring talented staff and resources to every bring resources to our clients that our competitors do SMG facility that is second to none. We have been able not have. to increase our corporate support to each facility through Operations Monthly calls and an Ops website allowing all SMG ops staff to have access to each facilities Best Practices, preferred vendors, FF&E brochures, cut sheets, pricing programs, Master Service Agreements, monthly safety best practices and safety tips, RFP's, technical specifications and survey results that are answered by all SMG venues creating a data base of information that no other manager can supply. The website also allows each and every SMG facility manager the ability to reach out to all our facility operators and compare processes, events and ask how individual facilities dealt with the same issues or questions. It also allows each facility to get the best pricing and service available and the Chicago Park District and Soldier Field receive these benefits both financially and operationally. This network of facilities and staff allows SMG and

PROP OSAL FOR MA N AG EMENT AND OPERATI ON OF SPORTS FACILITIE S: SO LDIER FIE LD COMPLEX, © 2012 MC FETRIDGE SPORTS CEN T ER, A ND THE BA SEBA L L STAD IUM AT DE VON A ND KED Z IE

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3.F. OPERATIONS MCFETRIDGE SPORTS CENTER

SMG will adhere to the same Operational Plan outlined in the Soldier Field portion of the RFP - Section 3.f Operations

1) MAINTENANCE AND CUSTODIAL SERVICES AT THE MCFETRIDGE SPORTS CENTER SMG places significant emphasis on maintaining the most experienced professional staff in the industry and the highest professional operational approach. In administering and maintaining the project, SM G's McFetridge Staff is guided by the following philosophy:

> To enhance the operation, appearance and reputation of the facility > To provide the highest levels of customer service > To use its resources efficiently while maintaining tight cost control procedures > To extend the useful life of materials and equipment > To achieve the client's desired financial results SMG Maintenance Practices Our on-site management team along with our national We will maintain the McFetridge Sports Center in a safe facilities network provides support for the operational and attractive state and provide routine and preventative and maintenance aspects of Mcfetridge Sports Center maintenance. Our maintenance responsibilities and including the planning and coordination of services and practices include the following: the technical requirements. > Bike Racks: Monthly inspections of bike rack feet > Daily, minute-by-minute operating procedure to ensure proper stability and service. Repairs and > Coordination and oversight of subcontractors and replacement parts will be ordered as needed. labor > Event set up and teardown

> Utility service delivery and collection > Daily operational staffing > Security and crowd management

> Safety and emergency responsiveness > Adherence to environmental and conservation goals and programs

© 2012 PROPOSAL FOR MANAGE MENT AND OPERATION OF SPORTS FACILITIE S: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 218 3. PROPOSAL: F. IMPLEMENTATION PLAN

( > Building Automation System: Monthly preventative maintenance checks of software and operational aspects of the system including controllers and modules to ensure that the system is communicated properly. Upgrades will be made on a regular basis.

> Carpeting: Weekly inspections of carpeted areas inside the facility and if cleaning is needed, SMG will work with subcontractors to provide this service. If/when carpeting needs to be replaced, we will work the CPD to implement a replacement plan.

> Concession Areas: Annual preventative maintenance inspections will be conducted on all concession equipment. > Fencing: Monthly reviews and inspections will be > Doors: Monthly inspections of facility doors will be held to ensure all of the equipment is functioning conducted to ensure that all components are operating properly. Repairs and replacement parts will be ordered at their highest levels. Basic maintenance may consist as needed of greasing of hinges and tightening of bolts/screws. > Fire Prevention and Life Safety Systems: Monthly > Electrical: SMG employs a Union Electrician and yearly tests and inspections of all protection through Leyden Electric that will be responsible for systems throughout the facility will be conducted by maintaining the electrical infrastructure within the SMG and its subcontractors. During major events, we McFetridge Sports Center. We acknowledge that they will implement the safety program we utilize at Soldier will work with the CPD on all infrastructures and Field. above ground ballasts, including those that may be > First-aid Kit: We will maintain the on-site First-aid found on the exterior of the facility and in parking lots. Kit in preparation and anticipation of use. > Elevator and Lift Maintenance: Monthly inspections > Flooring: SMG, through its network of facilities and preventative maintenance on (1) elevator and (1) is able to gain knowledge and insight on products ADA lift will be conducted by our sub-contractor. allowing us to use the most effective and eco-friendly Proper maintenance logs will be reviewed by our chemicals to clean facility floors. If needed, we will personnel. repair and/or replace facility flooring. > Emergency Generator: Weekly tests and inspections > Furniture, Fixtures and Equipment: Daily, weekly of the emergency generators. and monthly inspections and preventative maintenance > Exterior Signage: Annual maintenance will be tasks are performed on all facility equipment which conducted on all exterior signage around the facility. includes operating lifts, field equipment, tables and > Flagpole and Flag Maintenance: Monthly chairs, furniture and general cleaning equipment. maintenance will be conducted on the flag pole > Garbage Removal and Recycling Services: Both outside of the facility. We understand the importance indoor and outdoor garbage and recycling will be and symbolic stature of the flagpole outside of the handled on a daily basis by our full time staff. We Mcfetridge Sports Center. will work to provide recycling options throughout the > Landscape Maintenance: In collaboration with facility and in the exterior areas most needed.

Christy Webber Landscapes and the Chicago Park > Graffiti Removal: Any graffiti that is present will be District, SMG will maintain the exterior landscapes of removed by our staff utilizing techniques approved by I the Mcfetridge Sports Center. the Chicago Park District. \

PRO POSA L FOR MANAGEMENT A N D OP ERATI ON OF SPO RTS FACILITIES: SO LDIER FIE LD COMPLEX, ©2012 MCFETRIDGE SPORT S CEN TER. AN D TH £ BASEBAL L STA DIUM AT DEVON A ND KEDZ IE 3. PROPO SAL: F. IMPLEMENTATI ON PLAN 219

( > Hazardous Materials: (MSDS) Material Safety Data Dasher Board and Hockey Glass Preventative Sheet logs will be routinely updated and organized to Maintenance and Cleaning ensure proper safety methods are followed when using > Glass Cleaning Process potentially hazardous materials on-site. > Dasher Board Cleaning > HVAC: Monthly preventative is performed on > Glass and Dasher Board Daily/Weekly Maintenance all mechanical equipment throughout the facility. > Lights: We will work in conjunction with the CPD Preventative maintenance tasks include filter, belt on all maintenance and repairs oflights and ballast in and pulley changes; greasing; cleaning and diagnostic and around the McFetridge Sports Center. inspections of all mechanical systems. > Locker Rooms: Daily and weekly custodial > Ice Rink and Ice Rink Equipment Maintenance: maintenance will be conducted on the (6) locker SMG, through its network of facilities has a distinct room facilities at the McFetridge Sports Center. We Best Practices Program that is followed to ensure that understand the tight programming schedule and will the ice rink and equipment are operating at their full work to make sure that no programing is interrupted potential. The Best Practices Program consists of the during the required maintenance. following items: > Maintenance and Custodial Equipment: We will work to ensure that all maintenance and custodial Ice Making equipment is operating at its full potential. As parts > Cleaning and Ice Floor Preparation may need to be replaced, we will work to do so in a > Temperature Conditions of the Ice Rink timely manner. > Equipment Start-Up > Maintenance of Electronic Security and Surveillance > Painting White Layer/Lines and Circles Equipment: Our staff will maintain and operate all > Logo Installation electronic security and surveillance equipment at the > Building Ice standard set forth by the Chicago Park District. If equipment were to fail, we will order parts and repairs Ice Maintenance as needed. > Corners/Straight-Always > Maintenance of Score Board and Sound System: Our > Edging staff will maintain and repair scoreboards and sound > Flooding systems throughout the Mcfetridge Sports Center. > Ice Cuts We will work with its subcontractors to ensure proper operation and repair procedures. Resurfacing: Operation Training/Equipment > Painting: SMG employs a union painter that will Maintenance oversee the painting of all interior and exterior space > Olympia Training at the McFetridge Sport Center. The painter may also > Olympia Maintenance Logs paint the ice rink as deemed necessary and would assist with capital improvement projects. Ice Measuring > Parking Lot: Our staff will be tasked with the > lee Thickness (Mechanized) responsibility of monitoring the daily upkeep in the > Ice Logs parking lot areas to ensure that the facilities are kept to a higher standard. We will work with subcontractors Ice Removal on all asphalt and concrete repairs while also covering > Opportunities for Special Events the striping and painting of lines as needed. If signage > End of the season is needed or in need of replacement, we will handle this through our subcontractors.

© 2012 PROPOS A L FOR M A NAGEM EN T ANO OPERAT ION OF SPORTS FAC I LIT IES: SOLDIER FIE LO COMP L EX, MCFETRI DG E SPO RT S CEN TER, AND THE BAS EB A LL STAD IUM AT DEVON AND KEDZIE 220 3. PROPOSAL: F. IMPLEMENTATION PLAN

> Pest Control: We work with one of the largest pest control firms in Chicago, Smithereen. In conjunction with SMG, Smithereen will provide weekly reviews of the McFetridge Sports Center. Smithereen is able to provide a multitude of resources when it comes to pest management and control and has been a key subcontractor in the upkeep and maintenance of other SMG Facilities. > Plumbing: Along with our plumbing subcontractor, JSR Plumbing, we will maintain, repair, replace and keep in good working order all infrastructure and above ground fixtures within the Mcfetridge Sports Center. SMG will notify the CPD of maintenance and repairs need on any underground infrastructure. > Tennis Court Maintenance, Repair, Upkeep and Equipment: Hourly and daily preventative > Pro Shop: We will provide repair and maintenance maintenance will be conducted on the tennis courts. support to oversee the pro-shop operations to ensure We acknowledge the high volume of traffic on they're operating properly on a daily basis. these tennis courts so they will work in conjunction > Restrooms: Our staff will be responsible for stocking, with program coordinators to ensure that there's no cleaning and maintaining all facility washrooms on a disruption of the schedule. daily and eco-friendly basis. Responsibilities include, but are not limited to replenishing soap, towels and Daily Cleaning ( toilet paper. > Sweeping of Courts > Signs: Monthly cleaning and preventative care will be performed on all signage throughout the facility. If > Spot Cleaning repairs or replacements are needed they will be ordered > Assessment of Equipment appropriately. If it is recommended that modernized > Equipment Repairs signage is needed, we will handle the ordering of these items. Seasonal Cleaning > Snow and Ice Removal: Snow and Ice Removal > Sweeping of Courts from sidewalks, pathways and ramps surrounding the > Deep Cleaning of stains and foreign substances McFetridge Sports Center will be handled by our staff. Christy Webber Landscapes will focus their attention > Assessment of Equipment on the snow and ice removal from the parking lot. > Cleaning of Tennis Court Lights SMG will consult with the CPD on proper chemicals used to remove ice and snow. Capital Plan > Telecommunications: Monthly and yearly > Resurfacing Projects inspections will be held on all IT and communications > Equipment Repairs equipment throughout the facility. Maintenance > Window Maintenance: Daily and weekly cleaning recommendations will be conducted by our will be done on all interior and exterior windows subcontractors. around the facility. Repairs will be conducted on facility windows on an as needed basis.

PRO POSAL FOR MA NAGEMENT AND OPERATION OF SPORT S FACILITIES: SOL DIER FIELD COMPLEX, MCFETR IDGE SPO RT S CENTER, AND THE BASEBALL STAD IUM AT DEVON AND KEDZ IE 3. PROPOSAL: F. IMP LEMENTATI ON PLAN 221

> Workout Facility Including Fitness Machines: > Garbage Removal and Recycling Services: Both Daily, weekly and monthly inspections and indoor and outdoor garbage and recycling will be preventative maintenance will be conducted on all handled on a daily basis by our staff. We will work to workout equipment. Proper cleaning of equipment provide recycling options throughout the facility. will be conducted on a daily basis. > Locker Rooms: Daily and weekly custodial maintenance will be conducted on the (6) locker SMG CUSTODIAL PRACTICES room facilities at the McFetridge Sports Center. We We will maintain the McFetridge Sports Center in a acknowledge the tight programming schedule and will clean, safe, and attractive state, and keep all areas, both work to make sure that no programming is interrupted indoors and outdoors, free of debris, dirt, and litter at all during the required maintenance. times. We will provide general upkeep, housekeeping, > Restrooms: Our staff will be responsible for stocking, and custodial services using cleaning products certified as cleaning and maintaining all facility washrooms on a green: daily basis.

> Carpeting: Our staff will monitor the facility's > Window Maintenance: Daily and weekly cleaning carpeting on a daily basis. Vacuuming and carpet will be completed on all interior and exterior windows cleaning will be applied as needed. around the facility. Repairs will be conducted on facility windows on an as needed basis. > Concession Areas: We will be responsible for the daily upkeep trash removal and cleanliness around the > Tennis Court Maintenance, Repair, Upkeep and concession areas. We will work with concessionaire to Equipment: Our staff will conduct hourly inspections assure that the cleanliness inside the concession area is of the (6) tennis courts at the Mcfetridge Facility. kept to the highest standard. Due to the high level of traffic, maintenance, repairs and upkeep will be coincided with programming to > Exterior Signage: Our staff will monitor and clean ensure the proper care of the courts is being taken all interior and exterior signage at Mcfetridge Sports without disruption of scheduled programming. Center. If new signage is needed, SMG will fill those orders. > Window Maintenance: We will oversee daily and weekly maintenance of all interior and exterior > Landscape Maintenance: In collaboration with the windows at the McFetridge Facility. If significant Chicago Park District, SMG will maintain the exterior repairs are needed, SMG will work with its landscapes of the Mcfetridge Sports Center. It will be subcontractors to complete projects. the duty of our staff to monitor the exterior areas on a daily basis for debris removal. > Workout Facility including Fitness Machines: Hourly, weekly and monthly cleaning and maintenance > Flooring: Our staff will maintain all interior floors will be conducted on all workout equipment by our at McFetridge Sports Center. This includes daily staff. cleaning, mopping and scrubbing. Staff will also be required to do monthly and yearly maintenance on > Parking Lot: We will be tasked with the the facility floors to ensure the longest life expectancy. responsibility of monitoring the daily upkeep in the Through its network of facilities, SMG is able to gain parking lot areas to ensure that the facilities are kept knowledge and insight on products allowing us to use to the highest standard. the most effective and eco-friendly chemicals while cleaning facility floors.

©2012 PROP OSA L FOR MANAG EMENT AN D O PERAT ION O F SPORT S FACI LIT IES: SOLDIER FIE LD CO M P L EX, M CFETRI DGE SPORTS CENTER, AN D THE BAS EB A LL STADIU M AT DEVO N A N D KEDZ IE 222 3. PROPOSAL: F. IMPLEMEtHJ\TION PLAN

( .. In managing the Mcfetridge Sports Center, SMG > Sweep/mop bleachers understands that they will be responsible for the custodial > Damp wipe/clean off bleacher seats and maintenance of many different areas of the facility. > Sweep/pick-up trash from inside player benches The following areas will be covered in the detailed schedule of service: > Damp wipe/clean ice rink glass with limited chemicals to ensure that the ice rink is not contaminated Break Rooms > > Organize tools in the Olympia Resurfacer Room > Lounge Areas/Space > Open Areas > Thoroughly clean all elevators, including tracks > Concessions Areas > Parking Lots > Refill soap and paper towel dispensers > Conference Rooms > Pedestrian Areas/Plazas > Damp wipe/disinfect dispensers > Driveways > Ramps > Clean/disinfect showers, sinks, urinals and toilets > Electrical Rooms > Restrooms > Damp clean mirrors, fixtures and furnishings > Elevators/Lifts > Roofs > Spot clean partitions > Hallways > Seating Areas > Damp wipe/disinfect all bright work and polish dry > lee Rink > Security Areas > Graffiti Removal > Loading Docks > Service Areas > Dust exhaust vents and air distribution units > Lobbies > Sidewalks, > Disinfect workout equipment > Locker Rooms > Stairwells > Check stairs for debris > Mechanical Rooms > Staff Rooms > Wipe down lights and fixtures > Meeting Rooms > Storage Rooms > Sweep and remove debris from tennis courts > Offices > Tennis Courts > Gum Removal > Stock and organize supplies on shelves, carts and/or SMG management staff will thoroughly evaluate the cabinet day to day operation of the McFetridge Sports Center to determine the proper cleaning schedules. The areas listed 2) CAPITAL PLANNING AND RELATED above will be cleaned and maintained by staff on either IMPROVEMENTS a daily, weekly or monthly basis. The following is a list > SMG will advertise and solicit bids and proposals of tasks that the SMG on-site labor staff will conduct as for capital expenditures as it currently does at Soldier part of their job duties: Field. If recommendations are requested by the > Empty waste and recycling receptacles and disinfect Chicago Park District, we will make them at the prior to relining appropriate time. > Sweep, scrub and mop floors and baseboards > We will review, oversee and account for budgets > Spot clean walls and all spending related to capital expenditures. If > Dust , wipe and disinfect all furniture recommendations are requested by the Chicago Park District, we will make them at the appropriate time. > Arrange furniture in proper locations > We will negotiate with all vendors and subcontractors > Clean glass on all inside/outside doors in the facility in connection with capital expenditures. > Damp wipe/clean plexi-glass doors and windows > We will ensure that all contracts and agreements around the facility that pertain to capital expenditures have the proper > Scrub/brush door tracks to ensure proper operation insurance, indemnity, bonding and retainage.

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> We will ensure that neither our staff nor any 3) OPERATIONS AND PROCEDURES subcontractor takes any action that impairs, MANUAL compromises, or minimizes any warranties provided SM G will draft and prepare an Operations and in connection with a capital expenditure. SMC, along Procedures Manual for full review and approval by with its sub-contractors shall follow the maintenance, the Chicago Park District. We will include the basic documentation, and reporting requirements necessary guidance on policies, practices and procedures of all to keep such warranties in full force and effect. aspects of the required services inside its Operations and > We will oversee, monitor and manage the progress Procedures Manual. Information inside the manual will of all capital improvements and the delivery and include the following: installation of capital equipment, and keep the Chicago Park District informed of such progress. > Security > General Operating and Management Policies > We will submit all requests for payment with an updated contractors sworn statement and lien waivers > Procedures for Cash Control, Accounting, Auditing, covering work performed (capital improvements) and and report processing FF&E installed (capital equipment). > Receipt handling and processing > SMC will comply with all applicable statutory, > Personnel policies and procedures procedural and policy requirements, including all CPD > Administrative policies competitive bidding and MBE/WBE requirements, > Staff schedules, position descriptions and duties in the development and implementation of bidding and purchasing procedures, policies and documents. > Customer Service Policies We will also comply with the requirements for the > Marketing Policies engagement of construction contractors and the > Emergency and Accidents Safety Procedures purchasing of FF&E to be installed as part of the > Medical Services approved capital improvements. > All other services deemed necessary or desirable by > We will provide the Chicago Park District and its the Chicago Park District. authorized employees and agents with reasonable access to the capital project in order to inspect the Upon completion, we will submit the document to the progress and condition of the capital improvements Chicago Park District for further review and all necessary and capital equipment. changes. Provisions of the manual will then be considered > We will oversee the maintenance and upkeep of the the obligations and responsibility of the manager. FF&E set forth in (Exhibit 10 - Equipment), and assisting in the purchase and procurement of any new 4) FURNITURE, FIXTURES FF&E added to the inventory. We understand that all AND EQUIPMENT FF&E procurement procedures are subject to review, SMC will maintain and keep in good repair and working audit and approval by the CPD. order the furniture, :fixtures, and equipment necessary for > SMC acknowledges that all capital improvement performing the services discussed in the Detailed Scope constructed or equipment installed by itself or its of Services set forth in the attached equipment inventory subcontractors will remain the property of the CPD. (Exhibit 10 from CPD RFP October 9, 2012). We will take responsibility for the lease, rent and purchasing of all new FF&E added to the current inventory. We will seek the CPD approval on all procurements of new FF&E.

'ti 2012 PROPO SAL FOR M A N AG EMENT AND OP ER AT IO N OF SPO RT S FACI LITIES: SOLD IER FI EL D CO MPL EX, M CFETRI DGE SPO RT S CE NT ER, A N D TH E BAS EBA LL STA DIU M AT DE VO N A N D KEDZ IE 224 3. PROPOSAL: F. IMPLEMENTATION PLAN

We understand that all procurement procedures are 6) GREE N IN ITIATIVES subject to review, audit and approval by the CPD. SMG SM G's Environmental Stewardship Program will include will work with its subcontractors to ensure that all new the following day-to-day practices to help decrease the inventories are as eco-friendly and green as possible. carbon footprint left at the Mcfetridge Sports Center. 5) PLANS AND REPORTS Maintenance and Custodial Annual Facility Operations Plan > SMG plans to use Eco - friendly, green-seal cleaning Each year, no later than September 1st, SMG will chemicals for facility cleaning propose and prepare for review, revision and approval > All paper products used inside facility washrooms are by the CPD an annual plan regarding the finances, Bay West Green Certified operations, maintenance, management and promotions at > Towels used for facility cleaning are washed and re­ the McFetridge Sports Center. The Operations Plan will used on a daily basis be a thorough and comprehensive document detailing the management plan, annual proposed event plan, annual > In addition to the recycling receptacles, we will supply operating budget and any other information as deemed the ECO Blend recycled can liners. These liners are required and necessary by the CPD. made with 40% recycled materials, including the boxes they come in. Management Plan > The labor staff on-site will be required to separate food SMG shall prepare a management plan including all items from their packaging or container and dispose of information regarding our operation, management, them in the correct receptacle. marketing and promotion of the McFetridge Sports > We will work with Republic Services/Allied Waste ( Center for the upcoming fiscal year. The management to supply containers to allow for the separation of plan will include all the information outlined in the recyclables from the general waste stream. RFP's Detailed Scope of Services for the McFetridge Sports Center as well as any other pertinent information Equipment, Trucks and Vehicles the Chicago Park District deems necessary. > We will continue the use of low energy and electric powered equipment at the McFetridge Sports Center. Five Year Capital Plan Floors inside the lobby, in hallways and around the Beginning in 2014, as part of our proposed annual plan, ice rink will be scrubbed with a TENNANT Electric SMG will prepare a capital improvements and equipment Walk-Behind Scrubber. The (6) tennis courts will plan. The capital plan will include all the information be swept with a TENNANT Electric Walk-Behind outlined in the RFP's Detailed Scope of Services for the Sweeper on a nightly basis. Mcfetridge Sports Center as well as any other pertinent information the Chicago Park District deems necessary. > The Ice Resurfacer at the McFetridge Sports Center was recently retro-fitted to accommodate propane Monthly Reports versus its previous fuel supply of gasoline. Our staff will continue to utilize the propane powered Ice SMG will provide monthly reports regarding the Resurfacer to reduce emissions while improving the air McFetridge facility. The monthly reports will include all the information outlined in the RFP's Detailed Scope of quality in the overall facility. Services for the McFetridge Sports Center as well as any > Our staff will work with Christy Webber Landscapes other pertinent information the Chicago Park District to ensure all landscaping and snow maintenance deems necessary. equipment is low emission and Eco-friendly. If possible, we would like to require the use of Hybrid \ . Trucks in the parking lots for all snow removal.

P RO POSAL FOR MA N AG EME N T A N D OPERATI O N OF SPO RTS FAC ILITI ES : SOLDI ER FIE LD CO MPLE X, © 2012 MC FE TR IDG E SPORTS CENTER, AN D THE BASE BALL STA DIUM AT DEVON A ND KEDZIE 3. PROPOSAL: F. IMPLEMENTATION PLAN 225

Energy Consumption Concessions > As part of the current SMG Standard Operating > We will work with the concessionaire to ensure that Procedure at the Mcfetridge Sports Center, the sale of healthy snack items will be provided as employees are required to turn off all lights at the an option to the current existing menu for patrons end of each night. We are conscious of unnecessary visiting the facility. expenses and this is just one example of ways in which > We will work with the concessionaire and staff to we plan on reducing them. confirm the use of sustainable concession practices > We are currently researching energy efficient lighting and products including glass, plastic and cardboard options in the locker rooms, restrooms, hallways waste generated during food prep will be properly and lobby areas at the McFetridge Sports Center. disposed of on a regular basis. In conjunction with Occupancy sensor installation will be reviewed and the Concessionaire we will supply biodegradable used to optimize energy savings. utensils, cups, and napkins made from 100% post­ > Through an SMG sub-contractor, staff will oversee consumer fiber to the public. the new Siemens - Building Automation System that > Aluminum: We will encourage the recycling of the CPD is currently installing. aluminum products through additional signage and > SMG is committed to working with the Park the proper recycling receptacles. District and Siemens to ensure that the new energy > Paper and Plastic: We will use paper and plastic savings program is utilized to its fullest. recycling containers throughout the facility to help encourage the public to separate waste goods. Landscaping: > Food Waste: Through additional signage and > We will work with the Chicago Park District to containers, we will encourage the separation of food ensure that the facilities exterior landscape is always waste from the container it was sold or packaged in maintained with the highest standards. upon disposal

Avian Wildlife General > We will work with the Chicago Park District and > SMG and its procurement department will Audubon Society to ensure Avian Wildlife is both implement an environmentally preferred procurement protected and provided an opportunity to flourish purchasing policy. around the facility. > Our staff will be supplied with portable storage devices to help reduce the printing of unnecessary Building documentation. We will improve its printing > Our entire staff is excited about the opportunity to reduction goals by staying up to date with the current manage the McFetridge Sports Center and be a part technology available to the public. of the Chicago Park District team and operate the > SMG currently uses recycled paper and ink cartridges new renovated energy efficient mechanical systems. in our operation. We will continue the process at the SMG will continue to review other possible use of Mcfetridge Sports Center. This not only limits the energy-efficient sensory lighting fixtures and sensory operations carbon footprint, but it will also help save faucets throughout the areas of the facility that were money and reduce the operating budget. not a part of the renovation project. > We will recommend the use of double sided printing > We will review the current parking facilities and in all office related documents that are distributed to designate parking spaces for low emission or hybrid staff. vehicles.

©201 2 PROPOS AL FOR MA N AG EMENT AND OPERATION OF S PORTS FACILITIES: SO L DIER FIE LD CO M P L EX, MCFETRIDG E SPORTS CENTER, AN D THE BAS EBA LL STADIUM AT DEVON AN D KED Z IE 226 3. PROPOSAL: F. IMP LEMENTATION PLAN

SMC will work with Republic Service/Allied Waste to conduct an annual waste audit and set goals to increase recycling and reduce waste at the McFetridge Sports Center.

Energy Conservation Program In addition to our current practices, SMC will implement an extensive energy conservation program designed to reduce utility expenses at the facility. We understands that the program will need to include the following:

> The review of procedures in similar facilities to determine areas where utility conservation programs can be established. > The monitoring of mechanical systems to begin "load- shedding" utility usage > The proper Preventative Maintenance Practices > Equipment Schedules > Startup of equipment to improve operating efficiencies (

P ROPOSA L FOR MA N AGE M EN T A ND O PERATION O F SPOR T S FA CI LI TI ES: SOLD IER FIEL D CO M P LE X, ©2012 MCFET RIDGE SPO RTS CENTER, A N D T HE BAS EBA L L STA DIUM AT DEVO N AND K EDZ IE 3. PROPOSAL: F. IMPLEMENTAT ION PLAN 227

( 3.F. Serra, has an extensive background in tennis and has been MANAGEMENT closely involved in the MSC tennis operations. Luca is a Chicago high school standout and collegiate tennis MCFETRIDGE player who spent the first half of his career managing SPORTS professional tennis tournaments and grass roots tennis programming. He offers a wealth of knowledge and CENTER resources within the local and national tennis community to assist in growing the tennis activities and participant INTRODUCTION base at MSC. Since the 1970s, the Mcfetridge Sports Center (MSC) SMG will enhance the community's experience at the has been providing the community with a unique McFetridge Sports Center by expanding the current recreational facility. Named in honor ofWilliam activities, adding clinics, new programs and additional McFetridge who served as the Chicago Park District fitness events to utilize all aspects of this wonderful president, MSC offers a variety of sporting opportunities facility. for people of all ages and skill levels. Throughout the FINANCIAL PROCEDURES years, the Mcfetridge Sports Center has provided the public with the excitement of participating in not only The Annual Budget drives the decision-making process individual skating, hockey and tennis activities, but at the Mcfetridge Sports Center and sets the baseline allowed the community to play in great competitions for operation activities and the event services. SMG such as the figure skating Schools' Out Competition, will prepare and submit a detailed and proposed annual which is in its 23rd year; ice hockey tournaments for the budget to the Chicago Park District each year. It will home team Bulldogs; and long standing annual tennis include an annual operating budget broken out by month tournaments such as the Mcfetridge Open and Turkey and a proposed 3 year forecast. The annual budget plan Trot. will demonstrate all revenues and expenses related to the management, operation, maintenance and promotion of Our onsite management team led by Dennis Williams, the facility. The process requires balance between repair has been consulting with knowledgeable SMG experts and maintenance, inventory management, and capital in the ice and tennis worlds. Dennis works closely with programs to create a budget that maintains the building Ryan Weiss, a leading specialist in ice maintenance. to the highest levels in the most cost-effective, fiscally Based full-time at SMG's ice arena in Oklahoma City, responsible manner. Further, it sets the metrics for Ryan made a visit to McFetridge and spent time with controls to ensure the highest return to the CPD for its our staff implementing new ideas and providing guidance investment. on improving ice techniques. He suggested utilizing the Ice Tech 8, which we implemented, enabling us to better The budget process starts with direction of the CPD measure the quality of the ice. on its objectives for the coming year and incorporates information from the senior management, SMG SM G's goal at Mcfetridge is to take what has already corporate leadership, our subcontractors, and information been established through the years, grow the participation obtained from all department heads. levels and create new opportunities. SMG knows ice arenas, tennis and multi-use facilities. Our extensive INTERNAL CONTROLS NARRATIVE network of managing arenas and buildings throughout the world enables us to easily tap into and contact our 1. Cash Disbursement colleagues at these venues for assistance and support. Reimbursable (Operating) Expenses: SMG maintains SM G 's Director of Sponsorship at Soldier Field, Luca a separate interest-bearing bank operating account

©2012 PROPOSA L FOR MANAGE M E NT AND O PER ATI ON O F SPO RTS FAC ILITIES: SOL DIER FIE LD CO MPLEX, MCFETR I DGE SPORTS CEN TE R, A ND TH E BASEBALL STA DIUM AT DEVON AN D K ED Z IE 228 3. PRO POSAL: f. IMPLEMENTATION PLAN

( set forth at Soldier Field to manage CPD approved statements include financial highlights, balance sheet, expenses, safeguard CPD funds, and maximize operating cash flows, accounts receivable and payables, statement of revenues as directed by the CPD. In addition, SMG income, event income, services income, other operating has implemented several control procedures regarding income, indirect expenses and bank reconciliation. reimbursable expenses including Purchase Orders (POs) Financial statements are reviewed with the Accounting for all purchases, department approval on POs, check Manager and Senior Operations Manager on a monthly request forms, dual signatures required for all checks basis and ultimately with the approval of the Director of issued and GM approval of any wire transfers. Finance and General Manager. Additionally, financial Expense reports for the McFetridge Sports Center statements are reviewed and audited by SMG corporate. operating expenses paid directly by employees require 5. Records and Audits receipts prior to any reimbursement. All expense reports must be reviewed by the Director of Finance and SMG will maintain full, accurate and complete financial approved by the General Manager. and accounting books, records, and reports relating to the maintenance and management of the facility. Such N on-Reimbursable (N on-Operating) Expenses: All financial information will be available at any time for non-reimbursable expenses are billed to SMG Corporate the Chicago Park District. We will use the cash method in West Conshohocken, PA for payment. of accounting to stay consistent with Chicago Park District under the fiscal year January 1 to December 31 in 2. Cash Receipts accordance with GAAP. SMG will collect, administer, deposit and manage all funds to maintain the fiduciary relationship with the SM G will prepare and provide a year-end balance sheet, Chicago Park District. We will maintain all funds income statement, and statement of cash flows for the established in the separate interest-bearing commercial preceding fiscal year in preparation for the year-end audit. bank accounts, one for operating revenue and working Such information will be accompanied by an independent capital advances with the approval by the Chicago Park auditors report through an independent CPA licensed by District. We set a 'checks and balances' standard for the State of Illinois. We also understand and will adhere all positions within the Accounting Department. All to presenting this audit to the Chicago Park District by revenues coming in, for the benefit of the CPD, undergo April 1. a '3 way match' process for review of receipt, deposit slip, Financial reporting and the financial standards set by and actual deposits being deposited. Cash receipts are SMG, with the approval and guidance of the CPD, will logged both in the accounting system as well as onto a ensure that revenues are being maximized, budgetary separate database by the AR clerk and reviewed by the controls are in place and expenses are being reviewed Accounting Manager and Finance Director monthly. and adjusted if necessary. We prides ourselves with maintaining full, accurate and complete financial reports 3. Payroll of the management, operation, maintenance, and As for salary expenses, SMG utilizes ADP to ensure promotion of its facility in accordance of GAAP. accuracy regarding all compensation, tax liability Acting as interim manager at McFetridge Sports Center calculations and all disbursements. Payroll clerk since September of 2012, SMG has already demonstrated transactions are reviewed monthly by the Director of value through the transition period by making the facility Finance. safer and more efficient. Such initiatives include, but are not limited to, the following: 4. Financial Reporting > General building repairs in accordance with OSHA Monthly financial statement reports are generated compliance and CPD standards of care I . through SMG facility accounting systems. Financial \

P RO POSAL FO R MANAGEME NT A ND OP ERAT IO N O F SPO RTS FACI LIT IE S: SOLD IER FIEL D CO M P LEX, ©2012 MC FETR I DGE SPORTS CE N TER, AN D THE BAS EB A L L STAD IUM AT DEVON AND KEDZ IE 3. PROPOSAL: F. IMPLEMENTATION PLAN 229

> Training costs to ensure employees are familiar with > Applying the latest in strategic sourcing strategies the facility's controls and life safety procedures > Fully capitalizing on all available revenue streams from > Strategic sourcing of general building supplies major events (e.g., facility fees, equipment rentals, Wi­ such as uniforms, ice maintenance equipment, and Fi availability, etc. miscellaneous parts > Proactively monitoring pre-sale data for events to adjust marketing efforts and staffing levels (e.g., closing of ANTICIPATED PERFORMANCE AGAINST underutilized sections of the seating area and relocating BUDGETED EXPENSES customers, demographic driven marketing, etc.) > Judiciously reviewing warranties and preventative .:. • ·-. maintenance agreements SMG's preliminary assessment believes > Incorporating a multi-step procurement process for it will save the CPD over $100,000 in goods and services operatinq efficiencies just in Year 1. > Maintaining a 3-way match on purchases > Requiring multi-level approval and dual signatures on all disbursements

Much like the process at the Baseball Stadium at Devon FINANCE and Kedzie, we have taken historical Park District data, interviews with staff, and feedback from facility The following is a list of topics covered in the SMG stakeholders, and incorporated that information into our Accounting Policy and Procedure Manual: proven methods of quality management. In doing so, we > Financial Reporting have been able to streamline certain functional areas and Monthly Financial Report Package maximize return for the Chicago Park District with dual Chart of Accounts roles in staffing, inventory management, and budgetary Rolling Forecast and Highlights controls. Budgets MAXIMIZING REVENUES AND MINIMIZING Flash Reports COSTS Corporate Financial Reporting Timeline As noted throughout the RFP, maximizing revenues > Cash Control and Management and minimizing expenses is a critical piece of our Bank Account Requirements responsibility to the Chicago Park District. By following Opening and Maintaining Bank Accounts the strict procedures listed above, and engaging in Control of Cash Receipts revenue optimization initiatives, SMG has consistently Control of Cash Disbursements delivered positive results against our annual plan revenue Cash Records and Reports goals and budgeted expenses. Bank Reconciliations Short Term Investments We will continue to follow these time tested, successful Banking Relations processes and best practices currently in place at Soldier Field, Mcfetridge Sports Center, and the Baseball > Revenue Control and Reporting Stadium at Devon and Kedzie to maximize revenues and Control of Event Scheduling reduce expenses. Some of those techniques include: License Agreements > Assessing market research to establish sourcing Ticketing Agreement strategies Box Office Interface Advances to Promoters

©2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORT S FACILITIES: SOLDIER FIELD COMPLEX, MCFETRIDGE SPORTS CENTER, AND THE BA SEBALL STADIUM AT DEVON AND KEDZ IE 230 3. PROPOSAL: F. IMPLEMENTATION PLAN

Event Settlements and Flash Reports Month and Year end Closing Procedures Event Journal Entries > Monthly Account Analysis Requirements Entering Event and Attendance Totals Luxury Seating Revenue Controls > Periodic Self-Audit Procedures Concert Tracking > Risk Management Procedures Insurance Coverage for Events > Accounts Receivable Controls Facility Incident Reporting Control of Cash Extension Defalcation Policy Accounts Receivable Billing Procedures Accounts Receivable Collection and Payment > Record Retention Processing Procedure > Miscellaneous Advance Deposits Annual Audits Other Accounts Receivable Contract Compliance Audits > Labor Cost Accounting and Control MARKETING, PERMITTING, AND BOOKING Basic Payroll Controls EVENTS AT MCFETRIDGE FACILITY Control of Personnel Actions Time Records SM G's marketing approach to the Mcfetridge Facility is Preparing Payroll Input for Transmission to develop and book new events, expand upon its current Processing Checks and Reports Received programming efforts, create more jobs at the facility PayrollJournal Entries and generate additional revenue for the Chicago Park Exception to Normal Payroll Procedures District. In order to succeed, SMG has recognized some Fringe Benefits Included in W-2 Earnings key opportunities that will allow us to accomplish these Administration of Salary Adjustments goals.

> Control of Other Expenses and Liabilities We will enhance the operation and marketing efforts at Purchasing and Receiving Controls McFetridge by redefining each of the 26 current staff Accounts Payable Procedures members' titles and responsibilities. In addition to these Petty Cash Procedures revamped positions, we will hire a small marketing staff Reimbursement of Employee Expenses to support the Mcfetridge Manager to accomplish Prepaid Expenses the goals set forth. Our marketing personnel will be Accrued Expenses and Liabilities responsible for the booking of special events as well as Inventory Procedures assisting with expanding the facilities current programs. Trade Advertising Arrangements These efforts are to ensure there are no conflicts with Relocation Expenses the current daily programs of the facility and the Corporate Credit Cards implementation of booking private events. We will utilize the current Chicago Park District's Microsoft > Fixed Asset Controls Office Outlook for emails as well as be fully trained on Acquisition of Fixed Assets the Chicago Park District's Active.Net Solution system Controls Over Fixed Assets in order to effectively manage the facilities programs, plan Disposal of Fixed Assets events and contract facility rentals. In addition, SM G's McFetridge Manager will be responsible for scheduling > General Ledger Procedures an event staff member to be on duty and oversee the Journal Entry Procedures events at the Mcfetridge Facility. Automated General Ledger Interface Procedures

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Redesigning the Party Room e.g. Zumba, Yoga, and Kick Boxing classes All classes SM G's marketing staff will focus on generating an would be open to the public and to the fitness center increase in revenue and broaden the awareness of the members at a reasonable rate generating additional facility. We will focus on improving and expanding revenue. private parties as well as generating new community events. In order to maximize and promote the events at New Clinics: Hockey, Tennis, Ice Skating the McFetridge facility, we feel it is necessary to increase SMG has extensive contacts in the sporting world and the size of the party room by creatively re-designing the partnerships with professional athletes. Through our existing space solid relationships with Nike, Fleet Feet Sports and most recently Gunzo's hockey equipment retailer, we will host We will develop an appropriate rental pricing structure educational sports clinics for the McFetridge patrons .. to be submitted and discussed with the Chicago Park The tennis and hockey clinics will be led by accomplished District and, upon approval, will create the "McFetridge players or professional athletes. We believe these types of Hospitality Package activities will build excitement in the respective sports, McFetridge Sports Center Website Development build participation and ultimately add to the revenue and Social Media Presence generated at the McFetridge facility. Our marketing efforts will also focus on building Unique, Innovative Hospitality Areas awareness of the facility by updating and maintaining the current Mcfetridge link on the Chicago Park With the six full sized tennis courts, we recognize District's website as well as creating McFetridge Facility's great marketing potential in bringing unique events to own website. SMG intends to work with our current Mcfetridge within this space. Our initial ideas include webmaster, Pear Logic, to create McFetridge's new small concerts, community movie nights, dances, family website for even more facility visibility. The website will events and arts and craft shows. To promote this space allow guests a platform to promote their upcoming events our staff will advertise on the new Mcfetridge website at the facility, provide the website user's access to sign up and social networking outlets. We will also generate for open court or ice rink times, request information on a marketing campaign and send email blasts, create party rooms and promote local businesses in the area. The flyers and advertise in newspapers as well as local interactive website will also highlight the McFetridge school newsletters. In addition, to help market the new figure skating, ice hockey, tennis and fitness center improved Mcfetridge Facility, the SMG staff will create programs in more detail. To help market and promote an "Exclusive Member Card" and distribute to the local the website effectively, SM G's marketing plan will also business owners. This complimentary welcoming card include other forms of social media such as creating and is to build interest and drive the neighborhood business maintaining a Facebook page, Twitter and Instagram community to the McFetridge Facility. The card will accounts. provide them with a designated discount on all activities offered at the facility as well as a reduced rate when New Fitness Center Programming booking a private event The fitness center is an important part of the McFetridge facility and SMG will develop new weekly classes that guests can sign up for in addition to the open gym times,

© 2012 PROPOSAL FOR MANAGEMENT ANO OPERATION OF SPORTS FACILITIES: SOLDIER FIELD COMPLEX MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZIE 232 3. PROPOSAL: F. IMPLEMENTATION PLAN

( New Ice Skating and Hockey Programs SMG plans on implementing new skating and hockey programs for local athletes. We will work with nearby high schools and colleges to host exhibition games and WIJ'fitll WC)J.rDf.lll..AfrD tournaments. These reasonably priced, ticketed games }1 C) LI'D.'fl:Y ~ K.;Jtft will offer the public the opportunity to watch local teams while generating additional revenue for the Chicago Park District. We feel another unique way to entice the community to McFetridge is to program themed skating events held throughout the year and on designated occasions and holidays. We have already introduced these themes and hosted Scary Skate this October Utilizing our contacts with Chicago Bears' players, we secured creates and distributes flyers for upcoming events, and highly coveted "best costume prizes" of autographed submits new ideas for special events at the facility. jerseys from Brian Urlacher and Brandon Marshall. We will continue to work in conjunction with the Educational and Community Programs Mcfetridge instructors to confirm that all programming includes the elements and requirements of their While the bottom line is essential, SMG feels it's specialized areas. We will develop new sports and extremely important to be a good community leader and educational clinics to the patrons interested in learning offer educational opportunities to the local citizens. We more about ice skating, hockey and tennis. These clinics will develop and institute "SMG Learning Programs". will build excitement, participation and ultimately add These on-site programs will focus on various operations to the programming revenue at the Mcfetridge facility. of venue management. Participants will enroll in classes We also believe a successful new element to the hockey to learn specifically about ice maintenance and building program would be to develop an in-house hockey league. operations at the McFetridge facility, or the roles of a Based on current discussions, we feel this league would groundskeeper at the Baseball Stadium at Devon and help promote the facility while also adding to the current Kedzie. hockey program as well as generating additional revenue We understand the importance of effectively marketing through enrollment. the Mcfetridge facility and will focus on creating new, We plan on expanding the fitness program to include diverse, and community events which in turn provide job new and innovative programs to enable the public to opportunities and generate additional revenue for the enhance their workout routine. We will also ensure that Chicago Park District. SMG has extensive knowledge of all fitness center equipment is maintained and replaced as booking and executing successful events and will continue needed and warranted. to do so at the McFetridge Facility. SM G's goal is to maximize the programming time at Programming McFetridge to accommodate more individuals and The Mcfetridge facility is an active venue hosting daily leagues as well as increasing its operating revenue for the programs of lee Skating, Ice Hockey, Tennis and a Chicago Park District. Fitness Center. In addition SMG will ensure that all responsibilities are met for their implementation. At this time, we have a staff member working with the Chicago Park District to program and oversee the facility's schedule. Our staff member updates the schedule weekly,

PROPOSAL FOR MANAGEMENT AND OPERATI ON OF SPOR TS FA C ILITIE S: SOLDIER FIEL D CO MP L EX ©2012 MC FETRIDGE SPO RTS CEN TER, A ND T HE BASEBA LL STADIUM AT DEVON A ND KEDZIE ' 3. PROPOSAL: F. IMPLEMEN TATI ON PLAN 233

CONCESSION & VENDOR MANAGEMENT SMG provides training to its staff on AED and fire extinguisher use, as well as on how to perform CPR. SMG believes it can achieve a strong revenue stream Tabletop discussions, exercises and videos allow staff to for the Chicago Park District by tying the Center's learn what needs to be done in each instance and are concessions into the Soldier Field RFP. This would part of the annual training program. Our management reduce expenses and increase revenues. However, if staff and key sub-contractors participate in these training alternate measures are identified which could further sessions. maximize those revenues, such as soliciting concession opportunities, then SMG will lead that effort. SMG holds every facility to the OSHA standards for General Industry. On a monthly basis, staff meetings SM G will oversee their hours of operation at both are held with training and review of a specific safety facilities to ensure that patrons have access to food, topic. SMG also works with its subcontractors to ensure beverage and supplies (for tennis, skating and hockey) that every facet of the maintenance and operation of all during the day as well as high activity hours. We will equipment and the facility are reviewed. be responsible for the procurement ofFF&E, materials, supplies and third party services. We will also oversee the We provide annual training sessions on NIMS-style usage of materials to make sure they are recyclable and/or Emergency Action Plan. All staff and representatives have a low environmental impact. SMG will also monitor from each subcontractor are required to attend. the concessionaire to guarantee they are current with all Subcontractors and partners of SMG are provided with licenses and sanitation requirements mandated by city a copy of the document and are required to educate and state ordinances. their staff on roles and responsibilities in the event of an incident or disaster. We also use training from the We believe with the right programming and events, Emergency Management Institute and FEMA and there will be added revenue benefit to the Chicago Park entails senior management staff to complete online District through the concessionaire agreement that hasn't courses such as "Active Shooters & What You Can Do." existed in the past. We will work closely in developing a All of these monthly and annual training seminars allow healthy concessions menu and pricing as well as offering SMG staff and its facility subcontractors to be informed a catering option for those hosting special events at of best practices in order to keep visitors and staff the facility or renting out the special event space. We educated and safe in their surroundings. will ensure the concessionaire also take into account all Chicago Park District nutritional guidelines in At SM G, we strongly encourage and promote green developing the menus. initiatives throughout all of our facilities. We are proud to manage Soldier Field, the first LEED certified CUSTOMER SERVICE NFL facility to receive this designation. Because of our experience in implementing green practices at Soldier SM G will adhere to the same Customer Service practices Field and our other LEED certified facilities throughout outlined in the Soldier Field portion of the RFP - the country, we have amassed extensive knowledge Section 3.C.2.k on environmentally friendly practices. We intend to make Mcfetridge Sports Center a greener facility by BEST PRACTICES implementing these environmentally friendly practices. SMG believes that facilities succeed when staff personnel We have already made substantial improvements at this are trained properly and understand their respective roles facility by implementing some of the practices in place at in order for the facility to be the perfect destination for its Soldier Field which includes; recycling, energy efficiency, visitors. On an annual basis, our staff receives training in environmentally friendly landscaping, the use of green a variety of areas and is required to participate in training cleaning chemicals and environmentally friendly pest that affects performance on the job. control methods. All of these efforts will dramatically

©2012 PR OPOSAL FOR M AN A GEME NT AND OPERATION OF SPORT S FAC ILITIES : SOLDI ER FIE LD COMPL EX, MC FETR IDG E SPORTS CE NTER, AND TH E BASEBA L L STADI UM AT DEVO N AND KEDZ IE 234 3. PROPOSAL: F. IMPLEMENTATION PLAN

( of Chicago. Monterrey's contracts include Soldier Field, Toyota Park, the Bank of America Chicago Marathon, the Festival of Lights, and numerous other major festivals and events throughout Chicago. Monterrey Security officers act as the full-time security force at Mcfetridge Sports Center. They took over the position as cashiers in the front lobby to meet and greet all patrons entering the facility. This allows Monterrey to observe and react to any security needs. In addition, a Les Henderson and Robert Tucker, SMG security officer patrols the building in the afternoon and staff members at McFetridqe Sports evening hours to observe and secure the venue. During Center, are wearinq the daily uniform. special events, we will schedule Monterrey to handle any security and crowd management needs for all patrons. reduce the carbon footprint of this communal facility We will base the security requirements from our vast as well as make the building safer for its patrons and experience in events throughout all our facilities. we are committed to continuous improvement in green McFetridge Sports Center has an AED and a first aid kit initiatives in the years to come. to help with any immediate medical needs. Employees SMG consistently meets all requirements when it will call 911 for any major medical needs in the building. comes to assisting individuals with disabilities at our During major events we will implement the Life Safety facilities nationwide. We will ensure that McFetridge program we currently utilize at Soldier Field. Sports Center is accessible to all patrons and that we EMERGENCY EVACUATION PLAN are compliant with Chicago's Office for People with Disabilities (MOPD) standards and procedures, an SMG has written an evacuation plan for Soldier Field organization at the forefront of ADA requirements based on the NIMS plan with the assistance of the nationally. Department of Homeland Security. We will use this same plan and tailor it to fit requirements at logistics at MSC. SECURITY PUBLIC SAFETY AND FIRE MANAGEMENT At both the local and corporate levels, SMG has PLAN extensive experience in the development and implementation of security programs. Many high profile We will implement the same public safety and fire plan events and organizations have sought the expertise we utilize at Soldier Field. Soldier Field Life Safety available within SM G's staff, and we have had the Director will conduct a full assessment of McFetridge opportunity to contribute our security knowledge to Sports Center. many venues throughout the world. As a result, SMG partners with only the most reputable, most competent CASH MANAGEMENT private security organizations. Monterrey Security, SM G's SMG with Monterrey Security will strategically partner at Soldier Field will provide security services to implement a cash management plan to transport cash to a Mcfetridge Sports Center. secure safe with limited access. Monterrey Security, Inc., a premier security corporation and a MBE is owned by a nationally recognized and honored businessman, Mr.Juan 'Gaytan. Mr. 'Gaytan has grown the business from a small minority business to the largest Hispanic-owned security firm in the City

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SPONSORSHIPS & BUSINESS offerings available at all managed facilities. We are already AGREEMENTS engaged with existing business partners at Soldier Field about these additional opportunities and expect notable Sponsorship revenue will play an integral part in the results from these negotiations. overall financial success at Mcfetridge Sports Center. SMG has developed a preliminary asset inventory In addition, SMG will pursue the opportunity to add management strategy, with help from the Chicago static advertising inside and an electronic marquee Park District, and has already begun to sell key assets outside the facility that will fulfill several goals with to the corporate community. As the success of the its exposure to the area's 45,000 daily drivers - it will programming at Mcfetridge Sports Center continues to promote all events and programming taking place at grow, so will the opportunities to sell sponsorship at the MSC, it will be used as an advertising vehicle to add venue. sponsorship revenue and add to the community awareness of the incredible multi-use facility it has just around In partnership with the Chicago Park District, SMG the corner. While we recognize the inherent challenges has implemented a comprehensive sponsorship sales of following local ordinances and seeking the proper program. We believe that the corporate and local business approvals, we believe this to be a viable and important community will be drawn to take advantage of the addition to amplify the excitement level of activities at volumes of people visiting and participating in activities the facility while bring new revenue to the bottom line. at Mcfetridge Sports Center. While SMG will focus on selling sponsorship to the corporate community, SM G will adhere to the same Personnel Policies and special attention will be given to sell to the local business Procedures outlined in the Soldier Field Portion of the community as they have the greatest advantage to RFP - Section 3.F.Management.6 promoting their products and services to this community. UNIFORMS - BEST FACE FIRST Signage will play a large role in sponsorship and advertising offerings, however, SM G will be working to All employees are expected to dress in a manner implement promotional events and opportunities with appropriate to their environment. Manner of dress should retail vendors and manufacturers such as Nike, Gunzo's, reflect an individual sense of professionalism and quality Wilson, Easton, etc. environment in the same way that personal conduct and work habits reflect the employee's commitment to quality. Some examples of working with existing business Employees who are required to wear uniforms are partners to enhance amenities while bring added revenue notified as such. Those employees are responsible for the include current conversations with Comcast and Elevate proper cleaning and maintenance of their uniforms. Digital Media. We are currently in conversation with Comcast on multiple levels - to supply cable television REVENUE ENHANCEMENT and internet as well as advertise at the venue. In addition, we are working with our partner, Elevate Digital, SMG, as manager of the Mcfetridge Sports Center, to install at least one large interactive touch-screen strives to enhance revenue in every facet of its computer accessible to the public. This will allow patrons, programming and scheduling. We will identify and particularly those without a computer at home, to sign up pursue all revenue streams and areas of cost savings for programs and events as well as surf the internet. possible in its effort to make MSC a vibrant facility filled with community activity as well as a financially successful SMG will be utilizing its vibrant infrastructure in place venue for the Chicago Park District. Maximizing with its locally managed facilities to offer current partners revenues will also be met by checks and balances designed opportunities available at McFetridge Sports Center and to minimize expenses. The Senior Finance Manager and the Baseball Park at Devon and Kedzie. Sales efficiencies, General Manager will meet on a weekly basis reviewing such as selling across multiple venues, will be important revenue numbers and expenses with the focus of meeting in successfully selling sponsorship and advertising

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budgetary goals. Efficiencies with staffing schedules, inventory management and monitoring repairs as needed are just some of the subjects to be reviewed. Through promotional outlets at MSC, an active digital marketing program and an interactive website, we intend to market all programs offered at MSC with the ability to sign up. Not only will current participants in ice and tennis activities see an increase in popularity of new programming, but so will residents of the community.

ICE SKATING (FIGURE/SYNCHRONIZED/ OPEN) SMG recognizes the challenges of meeting the needs of generate a new revenue source. the high demand for ice time with figure skating, private Ice hockey accounts for 21-25% of McFetridge's lessons and synchronized skating program. We believe income each year. With a revitalized in-house league by re-evaluating the current programming schedule program, additional program offerings, and broad-based we can maximize usage and fulfill the needs of the ice marketing, we anticipate bringing in an additional skating program. $47,000, or 15% increase in revenue to the Chicago Park Ice skating accounts for 23-27% of McFetridge's District. income each year. Through restructuring and optimizing TENNIS schedules for programs and increased marketing for related activities and special events, we anticipate a SMG will build on the current demand for tennis $25,000, or 7.5% increase. programming. Mcfetridge Sports Center has a rich Open public skate - our goal is to maximize revenue by history in its offerings of private lessons, open court increasing attendance for the public skate times. We time, and tournaments for various age groups as well will market themed public skates in embracing holidays as its involvement with the United States Tennis such as a Halloween costume contest, which we recently Association (USTA). By taking a close look at new enacted, Thanksgiving, and Fourth ofJuly, just to name tennis industry initiatives, programming techniques, and a few. As manager, we will be devoted to enhancing the assessing the needs of the community successful changes 'McFetridge Open Skate Experience' in providing music can be implemented. We plan to take steps to increase with the help of a DJ, implementing new events and tennis participation in a number of ways including, contests and broadening concession possibilities in an assessing "slow" hours of the day and developing new effort to attract all ages. programming that is desired by the community or that is popular among tennis enthusiasts (i.e. cardio-tennis ICE HOCKEY programs, women's drills, men's and women's team play, junior excellence and team play, etc.). We understand the high demand for ice time with ice Historically, tennis has been a key driver of the overall hockey, private lessons and leagues. We appreciate the hockey community's excitement about their sport and revenues at Mcfetridge by bringing in between 43-47% embrace this passion. We will develop new ways to grow of the income. Through the initiatives outlined above, greater penetration into associations and previously the game through community events, training programs and in-house leagues. We believe the development of untapped demographics, we anticipate additional revenues of $30,000, or 5%. ( · an in-house hockey league would be quite popular and

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FITNESS CENTER the Chicago Park District in our first year of operation under the new agreement. We believe these numbers are We plan to expand the size of the current Fitness Center realistic and achievable. in an effort to provide more elements. We will also develop new fitness programs. These new programs such DEDICATED RESOURCES as Pilates and Zumba will attract new members and generate additional revenue for this area. As a company that manages almost 200 facilities worldwide, SMG brings talented staff and resources With the aggressive marketing and new program to every SMG facility that is second to none. SMG offerings described above, we are targeting revenue has been able to increase its corporate support to each growth of $30,000, or a 100% increase over current facility through Operations Monthly calls and an Ops income. website allowing all SMG ops staff to have access to each facilities Best Practices, preferred vendors, FF&E MEETING ROOMS brochures, cut sheets, SMG pricing programs, Master Our staff plans on developing an aggressive marketing Service Agreements, monthly safety best practices and campaign to enhance the activity and revenue of the safety tips, RFP's, technical specifications and survey hospitality areas. We will focus on broadening the results that are answered by all SMG venues creating awareness of the facility and generate new special a data base of information that no other manager can event packages. Our staff will also conduct community supply. The website also allows each and every SMG outreach programs to our local neighbors and offer facility manager the ability to reach out to all SMG them special incentives in hosting a corporate or private facility operators and compare processes, events and function at MSC. ask how individual facilities dealt with the same issues Incorporating our proven sales and marketing processes or questions. It also allows each facility to get the best from Soldier Field into the MSC, we fully expect to pricing and service available and the Chicago Park triple current usage with new and innovative packages. District and Soldier Field receive these benefits both These initiatives are expected to generate an additional financially and operationally. $13,500, or 200% increase at the MSC. This network of facilities and staff allow SMG and the three Chicago Park District facilities, Soldier Field, CONCESSIONS Mcfetridge Sports Center and the Baseball Stadium We believe with the right programming and events, at Devon and Kedzie access that no other manager can there will be added revenue benefit to the Chicago supply. SMG has been able to bring in the best ice Park District through the concessionaire agreement technician in the United States to advise and train staff that hasn't existed in the past. We will work closely in on best practices for ice maintenance along with proper developing the concessions menu and pricing as well operations of ice equipment. as offering a catering option for those hosting special SMG has also created a yearly Ice School allowing SMG events at the facility or renting out the special event staff to learn and advance their operational knowledge space. Utilizing SM G's Savor division resources and on making, maintaining and operating a sheet of ice our local expertise in the food concessions and retail in a facility. This training allows for hands on learning merchandizing services, we have set a target of 100% and the sharing of ideas amongst the SMG managers increase, or $10,000, in additional revenue to the Park throughout the world. SM G's Manager at Mcfetridge, District on concessions. Dennis Williams attended this Ice School and received Based on the revenue enhancements and initiatives his ice technician certificate. outlined above SMG anticipates generating an The network has also allowed for SM G staff members additional $155,165, or 11.7% increase, in revenues to to stay on top of all safety and operational best practices

©2012 PROPOSAL FOR MANAGEMENT AND OPERATION OF SPORTS FAC ILITIES: SOLDIER FIELD COMPLE X, MCFETRIDGE SPORTS CENTER, AND THE BASEBALL STADIUM AT DEVON AND KEDZ IE 238 3. PROPOSAL: F. IMPLEMENTATION PLAN

that are available. This access has allowed us to also improve the diamonds at Devon and Kedzie by being able to reach out to other baseball parks in our network to compare and implement the practices needed to maintain and operate a baseball stadium. As the world leader in facility management, SMG brings resources to our clients that our competitors do not have.

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PROPOSA L FOR MANAGEMENT AND OPERATION OF SPORTS FACILITIES: SO LDIE R FIELD COMPL EX, ©2012 MCFETRIDGE SPORTS CE NTER, AN D THE BASEBA LL STAD IUM AT DEVON AND KEDZIE