PRESS RELEASE

14 August 2013

PEUGEOT launches its new worldwide advertising campaign

In 2010, PEUGEOT unveiled its new corporate identity and its new “Motion & Emotion” signature, on the occasion of the marque’s 200 th anniversary: a unique mix of design and engineering. Three years later, PEUGEOT reaffirms its position with a new international advertising campaign.

A model range that is in line with the marque’s identity

Since 2010, the marque has kept its promises more than ever: the models launched recently embody the renewal of design and the PEUGEOT driving experience. The success of the latest models, the PEUGEOT 2008, the PEUGEOT 208 as well as the PEUGEOT 301 has confirmed this consistent position. The arrival in the autumn of the new PEUGEOT 308 extends the approach yet further: apart from its refined interior and innovative instruments and controls, it is also an illustration of the marque’s move up-market. Today PEUGEOT offers a model range that has been almost entirely renewed, a good illustration of the difference it offers: each model delivers new motoring sensations, every second at the wheel provides a new experience. The marque wishes to state this loud and clear and accelerate the awareness of this renewal with the general public.

A worldwide advertising campaign full of sensations

To illustrate this message, PEUGEOT and the BETC agency are launching a cross-media advertising campaign with the film “Design & Driving”, created by John Dolan and produced by Partizan. It will be revealed on French television from 18 August on TV, after a teaser phase on social networks. The film asks directly question that guides the designers and engineers of the lion marque every day: “What is car design for?” . The answer is found in the sensations experienced by the driver on board a PEUGEOT. The marque’s new products embody PEUGEOT’s ambition and conviction: the human being is central to the motoring experience.

Conceived as a follow-up to this message, the advertising campaign in September for the launch of the new PEUGEOT 308 (also cross-media) will provide further tangible evidence of its positioning.

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Press contacts Telephone : +33 (0)1 40 66 56 66 www.peugeot-pressepro.com

Peugeot Present in almost 160 countries, with more than 10,000 points of contact, everywhere Peugeot combines excellence and emotion. In 2012, Peugeot sold 1,700,000 vehicles worldwide, confirmed its position as the 4 th marque in Europe, accelerated its internationalisation in the large growing markets and continued its move up-market. Peugeot reaffirms its environmental commitment by the implementation of Diesel micro-hybridisation and the offer of three HYbrid4 models with the innovative Diesel full hybrid technology. Peugeot is the only marque to offer a complete mobility package with private and commercial vehicles, scooters, bicycles, and a wide range of services, including the Mu mobility program

Peugeot – Communication 75, avenue de la Grande-Armée 75116 Paris – France Telephone : +33 (0)1 40 66 56 66 email : [email protected] www.peugeot-pressepro.com

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