18 | Monday, June 10, 2019 MOTORINGMotoring CHINA DAILY HONG KONG EDITION Denza brand created by Daimler and BYD targeting NEV market By ZHANG DANDAN
[email protected] The unveiling of the Daimler AG and BYD are team- ing up for a joint venture. Shenz- all-new Denza hen Denza New Energy Concept X is another Automotive is a bid to make the Denza brand a success in China’s milestone in the new energy vehicle market. long-term, close and Beijing Mercedes-Benz Sales Service — a subsidiary company friendly cooperation of Daimler — will take charge of between BYD and part of the Denza’s business, including sales, marketing, brand Daimler.” communication and customer Wang Chuanfu, chairman and service, on July 1. That’s according president of BYD to information released by the German auto giant at the 23rd Shenzhen-Hong Kong-Macao combines the technical strength of International Auto Show this both sides and makes positive con- month. tribution to the industry develop- The auto show was held from ment. June 1-9, in Shenzhen, South Chi- “The unveiling of the all-new na’s Guangdong province. Denza Concept X is another mile- Integrating the sales channel of stone in the long-term, close and Denza into Mercedes-Benz will friendly cooperation between BYD Visitors examine cars at the 2019 Shenzhen-Hong Kong-Macao International Auto Show held in Shenzhen, Guangdong province in early allow more customers to access and Daimler.” June. PHOTOS PROVIDED TO CHINA DAILY the Denza brand and its products, The Denza Concept X is a seven- said Nicholas Speeks, president seat sport utility vehicle, set to be and CEO of BMBS.