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Automotive DAY Co-located trade fair Mar 17-20, 2020 | , electronica-china.com Follow us on Wechat About Automotive Day

Date: March 17-20, 2020 Add: Shanghai, China

The Automotive Day, driven by electronica China marks the beginning of an exciting year for the new energy and intelligent connected vehicles, which consists of two parts: high-end trend summit, elite exhibitions and concurrent public events held in hotel on March 17; the automotive electronics fair and concurrent events held at Shanghai New International Expo Centre on March 18-20.

Through the three-day forum and the four-day exhibition, the innovative products, technologies, trends and policies of the automotive electronics industry will be fully presented, and in combination with latest automotive electronics comprehensive solutions and industry high-end trend forums brought by the core suppliers of semiconductor and sensor technology, it offers a unique tour for the professionals in the industry.

Conference & Exhibition

March 17-20, 2020 Shanghai, China

March 17th March 18th March 19th March 20th

Independent Booth Exhibition Elite Booth in Hotel Booth in the Mobility Hi-Tech Park

Automotive Day Forum Automotive Conference (New Energy Vehicle, EV Forum Electronics Forum Autonomous Driving）

Concurrent New Product Launch PR Activities Trend/Industry Report Release Cocktail Party Events Media Activities/Interview Match Making High Level DM Social

2 Development of “Automotive Day”

Automotive Electronics Demo Area Shanghai, China Onsite the Exhibition Automotive Day Conference & Exhibition

3 Days Forum, 4 Days Exhibition 2017 2015 Shanghai, China 1964

2006 2020

electronica Munchen, Germany 2016

During Exhibition Automotive Day 2002 Automotive One day before the exhibition, Electronics Forum Jumeirah Himalayas Hotel, Shanghai, China Shanghai, China,

Automotive Electronics Visit Routes electronica China Shanghai, China Shanghai, China Onsite the Exhibition

Automotive Day 2019 Sponsors

Gold Sponsors

Silver Sponsors Individual Sponsors

Partial Exhibitors 2019

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3 Interdisciplinary Exhibition Themes

Semiconductor

Algorithm, MCU/MPU/CPU/GPU, Power (IGBT, Transistor & Diode, ACDC/DCDC), ASIC, Signal Processor, Logic IC, RF, etc.

Sensor

LiDAR, Radar, CMOS, other Automotive Sensors, etc.

More Hardware and Software Cameras, Motors, Batteries, Charging Facilities, Engineering Services, Software and Development Tools, Testing, Passive Components, Automotive Interconnection Technologies

Autonomous Driving, Intelligent & Connected Vehicles Technologies LiDAR, Radar, Camera, Data Points, Multi-sensor Integration & Multi-source Information Fusion, Deep learning, AI, Path Planning & Decision, HPM, Image Processing, In-car Networks & Communications, V2X, HMI (360° Wrap-around View System, Graphics Display, HUD), Information Security inspection & Protection Technologies, System Integration.

New Energy Vehicles Technologies

Battery Management, Driving Motor, Motor Ccontrol, Power Electronic Converter, Charging Pile, System Integration.

Automotive Electronics ADAS, Powertrain, Safety & Security, Body & Comfort, Infotainment, System Integration, Communication Platform.

Three Innovation Forums

March 17, 2020 March 18, 2020 March 19, 2020

Automotive Day China International Automotive International Forum on Innovation (charged) Electronics Conference and Development of Electric Vehicle

New Energy Vehicles Artificial Intelligence & Automated Driving Driving Motor Intelligent Network Vehicles Internet of Vehicles Technology Charging Pile Testing Technology for Intelligent Motor Control Technology Connected Vehicle SBMS & System Integration Development Status and Trend of Intelligent Power Electronic Converter Networked Automotive Technology Wireless Charging Technology New Energy Automobile Industry Trends and Development

4 High Evaluation and Satisfaction

Exhibitors - Overall Assessment Exhibitors - Business Goals Reached

88% Coverage of exhibits 89% Maintaining existing business relationships 87% Brand influence of the exhibition 89% Exchange of experience 85% Exhibition promotion 88% Corporate image and product promotion 81% Visitor number 86% New product release 76% Visitor quality 85% Preparing for future business transactions 85% Market competitor research 82% Establishing new business relationships

Audience Analysis ( Based on 526 Audiences )

By Type of Business By Type of Job

29% Tier one 43% R&D/design 21% Tier two 32% BD/sales/marketing 17% OEM 4% Engineering 7% Software and engineering services 3% Test/experiment 5% Testing 3% Quality management 4% Media 3% Production manufacturing 3% OEM (new force) 3% Journalist/editor 3% Education/research 3% Teacher/student 2% Governments administration 6% Others 2% Financial investment 7% Others

Audience Research Feedback（Based on 526 audiences）

How Do You Rate the Do You Intend to Participate How Well Were You Able to Use the Conferences Again in the Conferences or Conference for a Personal Exchange of Forums 2020 Experiences and for Fostering Contacts

3% 1%

12% 14% Excellent Definitely 16% Excellent Very Good 33% 47% Probably 52% Very Good Good Fairly Likely 33% Good 37% 55% Fair Fair

54 Testimonials

Jack Zhu, SAIC Automotive Co., Ltd. Senior Hardware Expert Research & Engineering Driver Assistance Systems

I listened to some lectures in the morning at Automotive Day. I feel that most of them are about new energy, the Internet of Things and discussions on policy. I feel that the government may be more concerned about this, and the topics meet the needs of us car manufacturers. I am more concerned about technology, but we also need to know the policy.

Yulin Chen, ZF (China) Investment Co., Ltd., E-Mobility Asia Pacific BU - System Engineer

I think the Automotive Day forum is good. The speaker gave an overview of the industrial structure of new energy vehicles, and gave a detailed Partial Participating introduction to the technology. Many of the ideas have benefited me a lot. As a kinetic engineer for new energy vehicles, I would like to hear about Enterprises power technology, especially power system integration and control system efficiency. More technical speeches are welcome. AUTO APTIV BAIC Off-road Vehicle Zhihua Cheng, Nanjing Meijun Electronics Beijing Automotive Research Institute Co., Ltd. Technology Co., Ltd., Director of Procurement Dept. Bosch Changjiang Automobile Electronic Automotive Day is very high-end. The speakers are all outstanding Chinese Continental China experts and heads of research institutes. They can give us important Ford Motor Research & Engineering (Nanjing) information about the prospects and technical trends of the automotive industry. During the Automotive Day, the experts gave me confidence Geely New Energy Institute about the prospects of the new energy market. There may be more specific Geely Power Research Institute technology sharing followed, and they will be more intriguing for General Motors Corporation automotive electronic controller developers like us. I believe that at HUAWEI Automotive Day I will get the information I want. iAuto (Shanghai) Co., Ltd. Infineon Technology Lenovo NIO Pan Asia Technical Automotive Center Preh-Joyson Automotive Electronics SAIC Motor Corporation Limited SAIC VOLKSWAGEN SAZERCAR Shaanxi Heavy Duty Automobile Co., Ltd. ThyssenKrupp System Engineering UAES Yanpower Technology Yuxin Automobile Thermal Management ZF Friedrichshafen AG 5 Chairperson

Fuquan Zhao Shengji Ye Qingwen Li Tsinghua University Deputy Secretary Dean of China Professor General Automobile FISITA President CAAM Evaluation Academy

Bo Cheng Zhou Zhou Tsinghua University Deputy General Professor Manager Dean of Suzhou CAERI Automotive Research Institute

Speaker

Qingquan Chen Binggang Wang Long Chen Founding Chairman of Committee Director Director the World Electric New Energy Vehicle Forward Technology and Vehicle Association Technology Innovation Intelligent Network Testing Chinese Academy of Engineering Expert China Automotive Engineering Academicians Engineering Research Fellow of the Royal Institute Academy of Engineering

Liu Wei Ke Wang Yang Li Director Executive Director Executive Secretary-general Chongqing Automotive Roland Berger National Big Data Alliance Intellectual Property of New Energy Vehicles Information Center

Chendong Huang Dr. Thomas Meurers Jiyong Gao Global Electric Power General Manager Electronic Appliance/ Engineering Verband der Intelligent Driving Director Vice President Automobilindustrie Jin Kang Technology NIO China Office Center

6 Speaker

Hongtao He Chengyin Yuan Shuhao Huo Senior Manager General Manager Co-founder Idriverplus Mitsubishi Electric & Beijing New Energy Electronics (Shanghai) Automotive Technology Co., Ltd. Innovation Center Co., Ltd.

Shuji Yuda Lucas Alexandre DA ROCHA Technical Director Senior Engineer Infotainment Toyota Motor (China) ROHM Semiconductor Instrument Cluster and Investment Co., Ltd. (Shanghai) Co., Ltd. ADAS Marketing Manager Asia Pacific Region STMicroelectronics

Xiaobo Zhang Chengwei Xiao Dexiang Yu Managing Director Researcher of the 18th Chairman Huizhou Foryou Research Institute of Shan Dong TGOOD General Electronics CEC Group Co., Ltd. Co., Ltd. National 13th Five-Year Plan New Energy Vehicle Key R&D Specialized Expert Group Member

Zhiliang Zhang Michael Rupp Feng Liu Dean Senior Expert General Manager of Wuhan Foton Research Institute Robert Bosch GmbH Zhonghaiting Data Technology Co., Ltd. Deputy Chief Engineer of Forwarding Technology Department of SAIC Group

Dongsheng Wang Yuanzhang Chen Tommi Vilenius Assistant General Vice President Business Development Manager Allcheer Senior Manager China Automotive Murata (Finland) Engineering Reaserch Investment Co., Ltd. Institute (Beijing) Co., Ltd.

Sky Ma Business Development Manager Micron (Shanghai) Trading Co., Ltd.

7 2020 Smart Mobility Hi-Tech Park

Park Features

Unique opportunity for automotive electronics TOP players. Only the latest algorithm, semiconductor and sensor technologies (LiDAR, Radar, Camera and etc.) permitted. Longer display time, more focused display effectiveness. Provide the most precision and effective communication platform.

Basic Service Partial Exhibitors 2019 Marketing promotion and ads package before, during and after the show. Unified attractive booth construction provided, Save time and effort. Free access to use the on-site public meeting room.

Additional Support

For the leading semiconductor and sensor players, desktop construction and poster production included Industrial media and press cooperation in terms of advertising, press releases, interviews, insertion and etc. Visitor survey will be implemented together with the leading semiconductor and players to approach selected visitors of electronica China 2020. Customized visitor promotion package: we guarantee a minimum of 100 target visitors to be invited to the booth and the customized gifts will be prepared. Full time free on-site catering service to provide better communication venue. On-site high-quality matching making. Tailor made new product promotion package.

8 Hall Assignment

C5-E6 Automotive Interconnection Thchnology

C5C5 C4-E5 Automotive Passive

4 Components C4C4 C4-E4 10 8 6 4 C3CC3C33 IC 9 7 5 3 E4 New Energy Vehicles C2C2 Technology

E4

C1C1 Entrance Hall Entrance Hall Sensor 5

2 E4 1 Software, Development Tools and Testing

Concurrent Fairs

Shanghai

9 Media Partners eDM

Mail Delivery: 200,000+ （Until March, 2019） Mail Frequency: 1-3 per week

Printing

Visitor Guide & Exhibits Handbook Show Guide Map Conference Handbook

Media Promotion

360° Call Center Overall Marketing Plan Point-to-point key customer invitation Customized service for the exhibitors Targeted audience invitation & marching

Social Media Press Release

Official WeChat Platform Follows: 60,000+ （Until March, 2019） Maximum reading: 23,000+

慕尼黑上海电子展 慕尼黑上海电子展 END电子技术设计 电子发烧友

10 GERMANY. CHINA. INDIA. Global Electronics Network

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2020.9.23-25 New Delhi, India

2020.9.23-25 New Delhi, India 2020.11.3-5 Shenzhen, China

2020.10.13-16 Hong kong, China

Contact us

Messe Muenchen Shanghai Co., Ltd. Messe München GmbH Sales Germany

11F, PINGAN FORTUNE Tower, Messegelände Oliver Bittl 1088 Yuanshen Road, Pudong New Area, 81823 Munich Sales Manager Shanghai, China Germany Tel.: +49 89 949-20553 [email protected] Project Management China Project Management Germany

Chloe Qiu Tingting Lu Dominik Eri Senior Project Manager Senior Exhibition Manager Sales Manager Tel.: +86 21 2020 5522 Tel.: +49 89 949-20321 Tel.: +49 89 949-20556 [email protected] [email protected] [email protected]