GWYDIR SHIRE DESTINATION MANAGEMENT PLAN 2017 1 CONTENTS 1. INTRODUCTION 1 2. STRATEGIC CONTEXT 3 3. OUR DESTINATION 7 4. VISITATION 19 5. TRENDS IN THE MARKETPLACE 26 6. PRODUCT DEVELOPMENT 34 7. FOSSICKING 37 8. TOURING ROUTES, SCENIC DRIVES AND TRAILS 41 9. LANDFORMS AND LANDSCAPES 51 10. GWYDIR PRODUCERS AND PROVEDORES – FOOD and PRODUCE 56 11. THE LIVING CLASSROOM 59 12. EVENTS 63 13. INFRASTRUCTURE, FACILITIES and SERVICES TO SUPPORT THE VISITOR 65 ECONOMY 14. MARKETING AND PROMOTION 71 15. DIRECTIONS AND PRIORITIES 75 16. STRATEGIES AND ACTIONS 79 REFERENCES 94 PHOTOGRAPHS USED IN THIS REPORT 95 APPENDICES A1. FOSSICKERS WAY - FOSSICKING PRODUCT 99 A2. KEY ATTRACTIONS AND ACTIVITIES - GWYDIR HIGHWAY CORRIDOR 100 GWYDIR SHIRE COUNCIL www.gwydirshire.com Email:
[email protected] Telephone: (02) 6724 2000 Locked Bag 5, Bingara NSW 2404 Bingara Office: 33 Maitland Street, Bingara, NSW 2404 Warialda Office: 52 Hope Street, Warialda, NSW 2402 Disclaimer: GWYDIR SHIRE DESTINATION MANAGEMENT PLAN Any representation, statement, opinion or advice, expressed or implied, in this document is made in good faith, on the basis that Jenny Rand and Associates, Gwydir Shire Council or its employees are not liable Prepared by: (whether by reason of negligence, lack of care or otherwise) to any person or organisation for any damage JENNY RAND and ASSOCIATES or loss whatsoever, which has occurred or may occur in relation to that person or organisation taking action in respect to any representation, statement or advice referred to in the Gwydir Shire Destination www.jennyrand.com.au Management Plan. 2 1. INTRODUCTION 1.1 Background The Visitor Economy (Tourism) is a significant economic sector for Gwydir Shire.