2007 Alliance for the Arts Study

�� Their Economic Impact on NEW YORK CITY and NEW YORK STATE Acknowledgments This report was prepared by Rosemary Scanlon and Catherine The city and state of New York were important partners Lanier for the Alliance for the Arts, with research assistance in this study of the arts industry, contributing financial and coordination from Johanna Arendt. Amos Ilan, with Eugene support, information and encouragement. The Empire State Spruck and Anthony Morris of the Port Authority of New York Development Corporation and the New York City Economic & New Jersey, conducted the economic impact analysis. Development Corporation generously supported the project. The New York City Department of Cultural Affairs and Project Staff New York State Council on the Arts made available their Rosemary Scanlon, Study Director understanding of the nonprofit sector and provided essential Catherine Lanier, Study Manager data. An equally valuable contribution of information and Johanna Arendt, Study Coordinator knowledge was provided by the Governor’s Office for Motion Economic Impact Analysts Picture and Television Development and the New York Amos Ilan City Mayor’s Office of Film, Theatre and Broadcasting. The Eugene Spruck cooperation and support from New York City and State reflect Anthony Morris an appreciation at the highest levels of government for the importance of the arts industry. Interns Orit Manham Many private organizations and individuals also contributed Lauren Marks information and ideas for this study. The following Sandra Pan organizations furnished the Alliance for the Arts with essential data and insight into the workings of the arts as an industry: Editors Americans for the Arts, the Art Dealers Association of Blake Radcliffe America, Audience Research and Analysis, the League of Eric C. Shiner American Theatres and Producers, the National Center of Charlotte Bacon Charitable Statistics at the Urban Institute and the New York Publication Staff City Independent Budget Office. Stephanie Margolin, Production Manager A wide array of institutions across the state and in New York on design, inc. new york city www.ond.com, Graphic Design City generously cooperated with the Alliance’s efforts to conduct visitor surveys and helped gather essential information. The Alliance for the Arts thanks the funders of this study: The Albright-Knox Art Gallery, the American Museum of Natural Empire State Development Corporation History, Avery Fisher Hall at Lincoln Center, the Solomon R. Guggenheim Museum, the Metropolitan Museum of Art, the New York City Economic Development Corporation Metropolitan Opera, the Museum of Modern Art, the New York Port Authority of New York & New Jersey City Opera, the Performing Arts Center at Purchase College, American Express and the Saratoga Performing Arts Center were all critically JPMorgan Chase Foundation important partners in the study team’s research. The League of Robert Sterling Clark Foundation American Theatres and Producers made available the surveys New York Community Trust that it conducted in the 2004–2005 Broadway season in New York City and at Broadway tour venues in New York State. The Time Warner Columbia County and Dutchess County arts councils provided New York Building Congress assistance with local surveys of art galleries. Consolidated Edison Loews Foundation Special thanks go to the Port Authority of New York & New Jersey for hosting the study team with work space and Christie’s office resources, for publishing this report, and for lending its Martin E. Segal professional guidance to maintain comparability to the 1983 and 1993 studies. This publication was made possible by the Port Authority of ©2006 Alliance for the Arts New York & New Jersey. 2 Alliance for the Arts Arts as an Industry �� Advisory Committee Board of Trustees Richard T. Anderson Ashton Hawkins, Chairman • Paul Beirne, Chairman Emeritus New York Building Congress Randall Bourscheidt, President • Anita Contini, Karen Gifford, Fiona Howe Rudin, Victoria Bailey J.P. Versace, Jr., Vice Chairmen • William Smith, Treasurer • Laurie Beckelman Theatre Development Fund Raoul Bhavnani • Linda Boff • John Breglio • Kevin R. Brine Theodore Chapin • Robert Clauser • Charles Cowles • James H. Duffy Jed Bernstein formerly The League of American Theatres and Producers Heather Espinosa • Paul Gunther • Patricia C. Jones • Eric Lee Robert MacLeod • Robert Marx • Richard Mittenthal • Alexandra Munroe Michael E. Clark Martha Newton • Marc Porter • Susan Ralston • Justin Rockefeller Nonprofit Coordinating Committee of New York Jerry Scally • Frances Schultz • Andrew Solomon • Larry Warsh Gilbert S. Edelson Paul Washington • Tim Zagat • Joanne Stern, Life Trustee Art Dealers Association of America Anne Coates, Vice President Tom Finkelpearl Queens Museum of Art Alan J. Friedman formerly New York Hall of Science Karen Brooks Hopkins Brooklyn Academy of Music Frances X. Huber Snug Harbor Cultural Center Nathan Leventhal formerly Lincoln Center for the Performing Arts Reynold Levy Lincoln Center for the Performing Arts Harvey Lichtenstein Downtown Brooklyn Partnership Gregory Long New York Botanical Garden Virginia P. Louloudes Alliance of Resident Theatres/New York Glenn D. Lowry Museum of Modern Art Gregory Mosher Columbia University Arts Initiative Mitchell L. Moss NYU Wagner Graduate School of Public Service Emily K. Rafferty Metropolitan Museum of Art Lowery Stokes Sims Studio Museum in Harlem Jonathan M. Tisch NYC & Company Photos: Kathryn S. Wylde Brooklyn Bridge, Getty Images Partnership for New York City Empire State Plaza and the Capitol, Michael Joyce/NYSOGS Alliance for the Arts Acknowledgments 3 Table of Contents Acknowledgments 2 Foreword 5 Summary 6 Part I: The Economic Impact of the Arts—New York City 23 Overview 24 Motion Picture & Television Production 26 Nonprofit Culture 32 Commercial Theater 39 Art Galleries & Auction Houses 44 Visitors to the Arts 48 I. Visitors from outside New York City at Arts Venues 49 II. Arts-Motivated Visitors 52 Arts as an Export Industry 57 Part II: The Economic Impact of the Arts—New York State 59 Overview 60 Motion Picture & Television Production 62 Nonprofit Culture 65 Commercial Theater 75 Art Galleries & Auction Houses 78 Visitors to the Arts 80 I. All Visitors to the Arts at a Sample of Venues outside New York City 80 II. Arts-Motivated Visitors at Venues Surveyed outside New York City 82 Arts as an Export Industry 83 Appendixes New York State Map 84 Methodology 85 Appendix A: Average Motion Picture & Television Expenditures in New York City & New York State—2005 86 Appendix B: Nonprofit Cultural Organizations: Disciplines and 87 Expenditures by State Economic Development Regions and New York City Boroughs Appendix C: Broadway Theater Expenditures—1980, 1992, 1997, 1999, 2001, 2003, 2005 Seasons 104 Appendix D 1: Commercial Art Gallery Questionnaire 105 Appendix D 2: Commercial Art Gallery Survey Findings—2005 106 Appendix E 1: The New York Arts Study Visitor Spending Survey 107 Appendix E 2: The New York Arts Study Visitor Spending Survey, Venues outside New York City 110 Appendix E 3: Supplemental Findings from the Visitor Surveys—2005 112 4 Alliance for the Arts Arts as an Industry �� Foreword �� This report contains good news: the arts industry has grown as a part of the economic life of New York City and is an integral part of the economy of the entire state of New York. This study on the economic activity of the nonprofit and commercial sectors in 2005 demonstrates their value in concrete terms. The arts invest in local economies by hiring a local workforce, engaging local businesses and paying local and state taxes. Beyond that contribution, every part of the industry plays a role in attracting visitors from other parts of the country and the world, making arts-motivated visitors one of the strongest components of New York’s growing tourism market. Underlying the impressive numbers are the active relationships which tie together the components of this industry. Talent, product and investment frequently cross the line between the commercial and nonprofit sectors. For example, theatrical productions originate on noncommercial stages and move to Broadway, or the work of artists shown in commercial galleries is collected and displayed by museums. The arts industry is the vital core of the creative economy of New York. The Alliance for the Arts takes pride in the careful methodology of the study. Its meaning to the public and to policy makers is clear. New Yorkers enjoy the economic benefits of a thriving cultural infrastructure along with the high quality of life that it brings. We must be careful to keep all components of this industry strong, including the human resource of creative individuals who find this city and state a good place to work and live. Supporting cultural organizations, providing incentives for arts-related businesses, educating the young to become cultural audience members or artists, widening access to the public and attracting the world’s cultural tourism market are all measures which New York should embrace. There is every evidence that the leaders of city and state government understand the importance of this industry; we hope this study will encourage a new level of public-private partnership to support its continued growth. The Alliance is also proud of its history of research into the arts industry, going back to the 1983 watershed study by our predecessor, the Cultural Assistance Center, and the Port Authority of New York & New Jersey. We are extraordinarily

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