PROBLEM STATEMENT Visuals

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18 I’ll be designing a poster that advertises a musical artist’s tour. I will be using type only to communicate lyrics of a particular song to use as my PROBLEM STATEMENT visuals. The song I chose to promote is AC/DC’s Thunderstruck.

PRACTICALITIES It must be reasonable to reproduce, at a size of at least 187 square inches, and at least two colors. It should be noticeable from a great distance. It will be used on walls, in public transportation, and record stores in large cities. It should appeal to the audience we’re trying to attract to these shows.

AUDIENCE Mostly male, ages 15-25 People who are nostalgic for 70s/80s metal, older generation Random popular music listeners that could afford an arena rock show

VISUALS Music was very over-the-top in this era, this poster can not be subtle. AC/DC uses a lot of black, purple lightning, and smoke. Angus Young is the mascot of the band in a school boy’s uniform.

ADJECTIVES Energized Raw Intense

MACROELEMENTS Chopped up like type has been struck by lightning and cut into shards Bloody, thick, textured paint to represent vitality and intensity Electrical current illuminating type, energy of song and literally of lyrics 20 LYRICS RESEARCH I was caught You’ve been - thunderstruck, In the middle of a railroad track thunderstruck (Thunder) Yeah yeah yeah, thunderstruck

And I knew there was no turning Oh, thunderstruck back (Thunder) Yeah My mind raced And I thought what could I do Now we’re shaking at the knees (Thunder) Could I come again please? And I knew There was no help, no help from Thunderstruck, thunderstruck you (Thunder) Yeah yeah yeah, thunderstruck Thunderstruck, yeah, yeah, yeah Sound of the drums Beatin’ in my heart Said yeah, it’s alright The thunder of guns We’re doing fine Tore me apart Yeah, it’s alright You’ve been - thunderstruck We’re doing fine So fine Went down the highway Broke the limit, we hit the town Thunderstruck, yeah, yeah, yeah, Went through to Texas, yeah Texas Tunderstruck, thunderstruck, And we had some fun thunderstruck We met some girls Whoa baby, baby, thunderstruck Some dancers who gave a good You’ve been thunderstruck, time thunderstruck Broke all the rules, played all the Thunderstruck, thunderstruck fools You’ve been thunderstruck Yeah, yeah, they, they, they blew our minds

I was shakin’ at the knees Could I come again please? Yeah the ladies were too kind BIOGRAPHY

AC/DC is an Australian hard rock band. The group was formed in Sydney, Australia in November, 1973 by rhythm guitarist Malcolm Young and his brother, lead guitarist Angus Young. Their albums have sold in colossal numbers, the total now being estimated at well in excess of 150 million copies worldwide, with the 1980 album Back in Black selling over 21 million in the US alone and 42 worldwide, making it the second best selling album in the world[1]. The band has had two distinctive lead singers, and its fans tend to divide its history into the “Bon Scott era (1974-80)”, when they were fronted by the legendary Bon Scott and the “Brian Johnson era (1980-present)”. Although the group is generally considered to be a pioneer of hard rock and heavy metal music (they are ranked number 4 on VH1’s “100 Greatest Artists of Hard Rock”), the members have always referred to their music as rock ‘n’ roll. Their music is rhythm & blues-based with a higher level of distortion in the lead and rhythm guitars. Overall, AC/ DC is the most successful and well-known band to hail from Australia, ahead of other notables such as INXS. AC/DC is currently rumoured to be working on a new studio album, but as of March 2006, no formal plans to release it have been made. In a 2005 interview with Brian Johnson, he has conﬁrmed that the band does not know where the album will be recorded and ﬁnished. Also during the year, it was announced that the album might be a double. 22 CONCEPTS

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2007 �� SEPTEMBER 1–2 LOS ANGELES, CA OCTOBER 27–28 �� MIAMI, FL �� SEPTEMBER 8–9 SACRAMENTO, CA NOVEMBER 3–4 �� NASHVILLE, TN �� SEPTEMBER 15–16 �� SEATTLE, WA NOVEMBER 10–11 �� CHICAGO, IL SEPTEMBER 22–23 �� SALT LAKE CITY, UT NOVEMBER 17–18 �� CLEVELAND, OH SEPTEMBER 29–30 �� LAS VEGAS, NV NOVEMBER 24–25 �� PHILADELPHIA, PA �� OCTOBER 6–7 �� PHOENIX, AZ DECEMBER 1–2 BOSTON, MS �� OCTOBER 13–14 �� DALLAS, TX DECEMBER 8–9 NEW YORK, NY OCTOBER 20–21 BATON ROUGE, LA

MY MIND RACED AND I THOUGHT WHAT COULD I DO AND I KNEW THERE WAS NO HELP NO HELP FROM YOU �� U.S. TOUR September 1–2 Los Angeles, California

September 8–9 November 17–18 Sacramento, California Cleveland, Ohio

September 15–16 November 24–25 Seattle, Washington Philadelphia, Pennsylvania

September 22–23 December 1–2 Salt Lake City, Utah Boston, Massachusetts

September 29–30 December 8–9 the Las Vegas, Nevada New York, New York

October 6–7 Phoenix, Arizona american tour October 13–14 Dallas, Texas

October 20–21 Baton Rouge, Louisiana

October 27–28 Miami, Florida

November 3–4 Nashville, Tennessee

November 10–11 Chicago, Illinois ��

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