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ERRETRES-DOSSIER EN.Pdf Meaningful Experiences 1 Profile 1 Erretres is a branding and digital consultancy based in Branding Madrid and New York, which works with an international Excellence ambition and a vocation to build brands which become leaders within their respective sectors. With clients and projects in Europe, Asia and America, the value we contribute is supported by three fundamental tools: strategy, innovation and digital transformation. At Erretres, good design is the lingua franca which allows us to successfully tackle increasingly complicated problems in the most diverse of markets. We are a team which is fully committed to each project that we take on, putting the end user at the centre and our clients by our side. We work as a team to exceed all expectations, going further than could ever be expected. We offer unique Strategy + Branding + Digital expertise. Erretres. The Strategic Design Company 2 ¬ Top Talent Senior Team Why ¬ Multi Award Winning Design Excellence Erretres? ¬ Multi Sector International Expertise ¬ End to End Projects ¬ 360º Strategic Branding Projects ¬ Top International Connections ¬ In-House Digital Excellence ¬ Tailor-Made Methodology ¬ A Focus on International Expansion ¬ Customer-Centric Approach Erretres. The Strategic Design Company 3 Clients Erretres. The Strategic Design Company 5 International Expertise Intu Group Since 2003 Erretres has developed Visa Europe projects around the world Virgin Money UK Madrid, Main Office Tokyo, Commercial Office NY ES JPN CHN LA United Nations El País Canal + Hitachi Viesgo NetEase Asics Quantum Squares UAE Barceló Sido Japan Meliá Hotels Eko Instruments Banco Everis Methabook NTT Data Pichincha Museo del Prado Museo Lasar McKinsey Segall ECU KPMG Camper BR Unicef Matador PE Pachá Group Mango Bankia Banco El Corte Inglés Financiero Madrid, Main Office. Commercial Office. Awards BARCELONA LONDON 30+ Laus D&AD Awards. Awards. LONDON MADRID The Lovie Best Branding Awards Agency. Erretres in Projects 8 Canal+ CANAL+ Spain, the pay television satellite network, asked Erretres to radically renew the branding of a company that had lost its prestige and visibility. Research & Analysis Brand Strategy Visual Identity Verbal Identity Brand Architecture Vision & Values Mission & Attributes Brand Manual Naming Brand Implementation Audiovisual Branding Internal Communications Branded Spaces Tone of Voice Brand Platform Merchandise 9 10 11 360º Branding Total Repositioning of the Visual & Verbal Identity Top Market Awards Increased brand value and market recognition Bought by Telefónica for 796m € 12 Viesgo E.ON is the most important power company in Europe. In May 2015, the business in Spain was sold, leading to the decision by the shareholders to update the brand. Research & Analysis Brand Strategy Visual Identity Verbal Identity Brand Architecture Vision & Values Mission & Attributes Brand Manual Internal Communications Signage Brand Implementation The look and feel of the website Brand Launch Brand Platform Tone of Voice Naming Merchandise 16 17 18 Reformation of an energy company which is more than 100 years old More than 730.000 clients in Spain A global communication campaign for all stakeholders 19 Banco Pichincha Banco Pichincha is the largest private bank, by capitalization and number of depositors, in Ecuador. Main bank of the Pichincha Group. In March 2010, it became the frst Latin American bank to receive the license from the Spanish authorities to operate directly as a commercial bank in Spain. Research & Analysis Brand Strategy Visual Identity Verbal Identity Brand Architecture Vision & Values Mission & Attributes Brand Manual Naming Brand Implementation Internal Communications Signage Tone of Voice The look and feel of the website 64 65 66 Rebranding the most important bank in Ecuador A brand which is more than 110 years old A new monolithic Brand Architecture 67 LifeStart LifeStart is the new challenge platform, an initiative by Virgin Money which will give students the opportunity to improve their career prospects, engage with employers and business leaders, manage their money more smartly, and learn how to grow or start a business. Research & Analysis Brand Strategy Visual Identity Verbal Identity A project by 84 85 86 Brand Sprint for a Virgin Money project. Brand identity for a digital education project in the United Kingdom. 87 Quantum Quantum Energy Squares is a company based out of Santa Monica, California. The product is a range of energy bars infused with as much natural caffeine as a cup of coffee and the same amount of protein as a whole egg, plus macros for long-lasting energy (100% Vegan, Gluten-Free, Soy-Free, Non-GMO, Non Dairy, No Artificial Colors or Flavors). Analysis and research Brand strategy Visual identity Verbal identity Vision and values Mission and attributes Positioning Strategic concept Tone of voice Brand platform Merchandise 44 45 46 360º rebranding project & packaging & web design Positioning strategy, storytelling and communication Energy squares brand in Santa Monica, California 47 Hamman Al-Ándalus Hammam Al-Ándalus is the modern interpretation of the Arab baths of Al-Ándalus. With locations in various Spanish cities, the baths are situated on top of singular archeological ruins and recreated through exceptionally beautiful architecture. Research & Analysis Brand Strategy Visual Identity Verbal Identity Brand Architecture Vision & Values Mission & Attributes Brand Manual Brand Implementation Communication applications The look and feel of the website Audiovisual Branding Brand Launch Brand Platform Tone of Voice Naming Merchandise 28 29 30 360º Experiential Rebrand Consultancy & Audit of Services Improving the value of the brand and the profile of the customers Average spend up 38+% Visitas web 47%+ 31 Ramses Life Located in the emblematic Puerta de Alcalá (Madrid) and designed by Phillipe Starck, Ramses is the setting of this exclusive concept, one which brings together the most complete lifestyle and gastronomy offer in the city. Divided into seven different areas, each is devoted to providing a unique, distinct and immersive experience. Research & Analysis Brand Strategy Visual Identity Verbal Identity Brand Architecture Brand Manual Internal Communications Branded Spaces Brand Implementation The look and feel of the website 52 53 54 360º brand experience ecosystem Multifaceted lifestyle scenario Philippe Starck interior design concept meets Erretres experiential design Madrid’s top VIP landmark 55 Civitatis Civitatis is a digital company of tourism services and vacation experiences that has two business units: tourist guides and complementary services, such as hotel reservations and excursions. Research & Analysis Brand Strategy Visual Identity Brand Architecture Brand Manual Brand Implementation The look and feel of the website 64 65 66 Tourist services website Identity and digital platform Closed 2017 with 28.8 million in sales, a growth of 62% 67 Ecoalf Ecoalf is a sustainable fashion company that was born in 2009 with the aim of creating a clothing brand with style and values, placing itself at the forefront of textile research with intense innovation development in its work process. It has active partnerships all over the world. Web Design Ecommerce Packaging Retail Strategy Research Visuals Style Guide 24 25 26 Revenue Income 52+% Average Spend 25+% Conversions 57+% Average Time Spent on Website 188+% Visitors 48+% 27 Sido Japan SIDO is a brand of Japanese fashion underwear whose incredible quality is the result of the innovative patented material Hohtai, as well as the weaving, dying, pattern making and sewing processes, which are carried out in their entirety in Japan. Research & Analysis Brand Strategy Visual Identity Brand Architecture Brand Manual Brand Implementation Packaging 40 41 42 w Rebranding for a Japanese fashion underwear brand 360º Rebranding Strengthening Brand Recognition 43 Yessing Yessing is a new fashion apparel brand founded under NetEase, a leading China-based Internet technology company that pioneered the development of applications, services and other technologies for the Internet in China. The net income of NetEase was 549.9bn USD in 2016. Strategy Audit Vision & Values Mission & Attributes Visual Identity Brand Architecture Brand Manual 88 89 90 A Chinese sports fashion brand belonging to NetEase relies on Erretres A clearly differentiated brand compared to the competition Strengthening Brand Recognition 91.
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