Hastings Communications and Entertainment Law Journal Volume 41 Article 4 Number 1 Winter 2019 Winter 2019 YouTube, K-Pop, and the Emergence of Content Copycats Sam Quach Follow this and additional works at: https://repository.uchastings.edu/ hastings_comm_ent_law_journal Part of the Communications Law Commons, Entertainment, Arts, and Sports Law Commons, and the Intellectual Property Law Commons Recommended Citation Sam Quach, YouTube, K-Pop, and the Emergence of Content Copycats, 41 Hastings Comm. & Ent. L.J. 77 (2019). Available at: https://repository.uchastings.edu/hastings_comm_ent_law_journal/vol41/iss1/4 This Note is brought to you for free and open access by the Law Journals at UC Hastings Scholarship Repository. It has been accepted for inclusion in Hastings Communications and Entertainment Law Journal by an authorized editor of UC Hastings Scholarship Repository. For more information, please contact
[email protected]. 3 - QUACH CONTENT COPY_MACRO.DOCX (DO NOT DELETE) 1/3/2019 2:48 PM YouTube, K-Pop, and the Emergence of Content Copycats by Sam Quach1 Abstract YouTube is the internet’s largest and most recognized video streaming platform; the website has millions of daily active users from all over the world and hosts billions of videos. With so much content being hosted on the website, YouTube has developed basic protocol when it comes to copyright issues, including a standardized system for dealing with copyright infringement. But with such a large audience and technology constantly growing and changing, YouTube is constantly faced with new problems. Among content on YouTube, Korean entertainment and pop music (commonly referred to as K-Pop) has quickly become one of the largest markets, with videos garnering billions of views in the past few years.