• Abstract and Figures
• Public Full-text

Garfield Park Business Plan April 2016 Garfield Park Business Plan | Final Report Indy Parks and Recreation Garfield Park Business Plan March 2016 Prepared by: Acknowledgements Indy Parks and Recreation Department Staff Garfield Park Staff Friends of Garfield Park i Garfield Park Table of Contents CHAPTER ONE - EXECUTIVE SUMMARY .......................................................... 1 INTRODUCTION ....................................................................................................................1 PROJECT PROCESS ..............................................................................................................1 PARK HISTORY ......................................................................................................................2 KEY FINDINGS .......................................................................................................................3 VISION STATEMENT ...............................................................................................................5 KEY OPERATIONAL PRINCIPLES .........................................................................................5 KEY RECOMMENDATIONS ..................................................................................................6 CONCLUSION.................................................................................................................... 10 CHAPTER TWO - MARKET ANALYSIS.............................................................. 11 DEMOGRAPHIC ANALYSIS .............................................................................................. 11 NATIONAL PARTICIPATION TRENDS IN RECREATION .................................................. 19 LOCAL SPORT AND MARKET POTENTIAL FOR MARION COUNTY ............................. 21 FACILITY / AMENITY AND PROGRAM PRIORITY RANKINGS BY TOWNSHIP .............. 22 CHAPTER THREE - FUNCTIONAL ORGANIZATIONAL STRUCTURE ............... 25 CHAPTER FOUR - THE FORMATION OF A DESTINATION PARK ................... 26 COMPONENTS OF A DESTINATION LOCATION ........................................................... 26 GARFIELD PARK AS A DESTINATION LOCATION .......................................................... 27 CORE PROGRAMS AND SERVICES ................................................................................ 28 RECREATION PROGRAM STANDARDS .......................................................................... 35 MARKETING PLAN ............................................................................................................. 37 MAINTENANCE STANDARDS ........................................................................................... 44 CHAPTER FIVE - FINANCIAL REVIEW AND FIVE YEAR PRO FORMA .......... 49 FINANCIAL REVIEW ........................................................................................................... 49 OPERATIONS AND FINANCIAL PLAN ASSUMPTIONS ................................................... 50 PRO FORMAS .................................................................................................................... 52 CAPITAL IMPROVEMENT PLAN ....................................................................................... 55 CHAPTER SIX - IMPLEMENTATION PLAN ....................................................... 58 PERFORMANCE MEASURES ............................................................................................. 58 ACTION PLAN .................................................................................................................... 58 CHAPTER SEVEN - CONCLUSION .................................................................. 63 ii Garfield Park Business Plan | Final Report APPENDIX 1 – QUALITY ASSURANCE FORMS ............................................... 64 CONCESSIONS ........................................................................................................................ 64 RENTAL CHECK UPS ................................................................................................................ 66 QUALITY ASSURANCE CHECKLIST ......................................................................................... 67 CUSTOMER SERVICE QUALITY ASSURANCE CHECKLIST .................................................... 68 WEEKLY FACILITY QUALITY ASSURANCE .............................................................................. 70 APPENDIX 2 – JOB DESCRIPTIONS ................................................................ 72 PROGRAM COORDINATOR .................................................................................................. 72 MARKETING AND WEB-SITE VOLUNTEER OR PART-TIME STAFF ......................................... 74 VOLUNTEER MAINTENANCE WORKER ................................................................................. 76 LAND PRESERVATION AND STEWARDSHIP VOLUNTEER .................................................... 78 APPENDIX 3 – POLICY DEVELOPMENT ......................................................... 80 EARNED INCOME POLICY ..................................................................................................... 80 PRICING POLICY ..................................................................................................................... 81 PARTNERSHIP POLICY ............................................................................................................. 86 SPONSORSHIP POLICY ........................................................................................................... 96 VOLUNTEER POLICY ................................................................................................................ 99 SCHOLARSHIP POLICY ......................................................................................................... 102 APPENDIX 4 – GARFIELD PARK ASSESSMENT ............................................. 104 iii Garfield Park Business Plan | Final Report CHAPTER ONE - EXECUTIVE SUMMARY INTRODUCTION As the oldest city park in Indianapolis (established 1873), Garfield Park is a major urban park located among historic neighborhoods on the near southeast-side of downtown Indianapolis. This urban park is located less than 3 miles from the heart of downtown and just south of Fountain Square, and can easily be reached by bicycle and on foot via the Indianapolis Cultural Trail and the Pleasant Run Trail. Known for its picturesque natural setting and distinctive community feel, Garfield Park encompasses nearly 123 acres and is home to numerous historic landmarks, scenic walking trails, groves of trees and two streams, picnic areas, grassy open spaces, a playground plus a variety of features and facilities for enjoying gardens, spectacular fountains and nature, sports and recreation, and arts and culture. The park’s landscape is characterized by its rolling hills that stem from its location at the confluence of Pleasant Run Creek and Bean Creek. Garfield Park is a designated Regional Park designed to provide a wide-array of recreation opportunities and facilities to members of a broader community, and the neighborhoods surrounding the park. There are approximately 2.3 miles of walk and running paths within the park, including a 1.06-mile loop trail, and a network of paved drives that interconnect the various features of the park. The park also serves as the southern terminus for the Pleasant Run Trail, which totals 6.9 miles and runs along Pleasant Run Creek and connects with Christian Park and Ellenberger Park to the northeast. The park hosts major special events ranging from the Indianapolis Symphony Orchestra summer concert series to more programmed and passive events at The Conservatory and Sunken Gardens. Other destination amenities in the park include the Garfield Park Arts Center, the McAllister Center for Performing Arts, The Pagoda, and the Burrello Family Center and Aquatic Center. The park also offers ample greenspace, a broad mix of athletic fields and courts, two playgrounds, and multiple reservable shelters and picnic areas. PROJECT PROCESS PROS Consulting was hired to develop a Business Plan for Garfield Park as part of an updated Comprehensive Master Plan for Indy Parks. The process of developing this Business Plan followed a logical planning path, as described below: Standards & Vision and Demographic & Operational Core Programs & Business & Policy Mission Trends Analysis Philosophy & Functions Operating Plan Process Development Vision and Mission – Once created, these elements provide a big picture view of the reason and purpose why the organization exists. They serve as the lynchpin for communicating the rationale for existing. Demographic and Trend Analysis - The process was initiated through the collection and resulting assessment of regional demographics to aid the research team in understanding the age, ethnicity, race and economic characteristics of the residents in the region serving the park. 1 Garfield Park Market Analysis - Following the assessment of the population, it was necessary to analyze national and regional participation of outdoor and indoor recreation pursuits such as sports, aquatics, music, arts, dance, plants, play, walking, fitness and urban play elements. National trends were analyzed to support the continuous movement toward active sports, passive recreation activity that might be offered at Garfield Park. Operational Philosophy and Process – Current organization practices are understood through discussions with staff and an analysis of existing operational conditions. These findings

Load more

  117

Copy Link