REFRESHMENTREFRESHMENT
KEVINKEVIN HAVELOCKHAVELOCK && MICKMICK VANVAN -ETTINGERETTINGER
3030ththNovemberNovember 20162016 We make the best feel good in the world
Creating a more inclusive and sustainable world Engaged in large, attractive markets
Leaf Tea € 66bn+ market Ice Cream € 84bn+ market
RTD Tea € 54bn+ market Transforming in a Changing world
Core Premium WORLD Making Disrupted
Selling Disrupted Unlock Targeting Disrupted Growth and Occasions Channels ROIC
Connecting Disrupted
Enabled by Connected for Growth Stronger Business, delivering against Category role
REFRESHMENT ICE CREAM
Good growth contribution Increase Return on Invested Capital
+5.4% €40M +3.8% ROIC 15% +1.1% +4.2% Q1-Q3 2016 +300bps 2016 MAT
2013 2014 2015 Transforming our future for a connected world
Freshly Made Home Delivery Muslim Consumers On-going Connections
Content x1500/yr More from the Leaf Connected Cabinet Win Special Moments Purposeful
Brews Possibilities Accelerating future On-trend Brands and Innovation
Core Premiumise Occasions Channels Getting to the next level with agile ways of working Ice Cream: strong growth to win decisively
16 15.7%
14
580bps 12 310bps 710bps 900bps
10 9.9% (+ Nestle) 8
6 2008 2012 2016 End 2016 Improving our ROIC
Cash led mentality Strong and improved GM% Strong premium Mix
Net Revenue Management €40M
Sweating our assets e.g.: World Class Cabinet Management
TO ; Premium (B&J, Magnum, Talenti, Grom)
NEW STRUCTURE (C4G) + ZBB
Higher financial returns Ice Cream Future Growth Strategy to Win
Revitalise Core Future Core Premiumising Transforming the channel New Platforms mix
Direct Delivery
On-Trend Innovation FILM: IC The Tea Opportunity
Big, Growing and Unilever is on the Tea On Trend Connected for growth Premiumising Journey €120bn Category RTD & Leaf & OOH Be the leading Tea Company
Leading Global Player Unilever Business Split Market Shares Growth Rates
Ready to Drink Leaf & Instant Tea 20% 7-8%
6.6% 6%
Ready to Drink 22.7%
(top 18 mkts) Leaf & Instant Tea 2-3% 11.4% RTD: Includes 50% share of JV Premiumise with Magical and Meaningful Brands
Luxury x2 Contribution since Premiumise 2012 Premium 13% YTD 2016 % of portfolio
Mainstream Protect & Grow the Core Tea Strategy to Win
Revitalizing the core On Trend Transforming the channel mix
On-Trend Innovations Tea Purpose into action
Lipton: Awake to what really matters BBF: Common ground is just a cup away
Brews Possibilities FILM: TEA Refreshment Summary Transforming for a Connected world
Ice Cream Tea Strong Winning Strategy Brands Luxury FUTURE CORE Premiumise Premium / Super Premium PREMIUMISING
Mainstream / Value TRANSFORMING Core THE CHANNEL MIX
Agile business models Connected for Growth REFRESHMENTREFRESHMENT
KEVINKEVIN HAVELOCKHAVELOCK && MICKMICK VANVAN -ETTINGERETTINGER
3030ththNovemberNovember 20162016