Metro Onward Travel & Vicinity Posters Case Study - DB Regio Tyne & Wear Ltd background DB Regio Tyne & Wear Ltd operates the Tyne & Wear Ltd Metro (an over and underground light rail system) under a 7-9 year concession on behalf of Nexus (Tyne & Wear’s Passenger Transport Executive). The Metro provides a local passenger transport service to destinations throughout Tyne & Wear including Newcastle Airport, Newcastle Central Station, North Tyneside, South Tyneside, Gateshead and Sunderland. The scale of the operation is illustrated by the following key statistics: • 78.4 route kilometres • 155,626 passenger journeys per week • A fleet of 90 Metrocars • 60 stations the challenge – to design and create onward travel and vicinity posters for each Metro Station to reflect best practice, and give commuters valuable information to help them continue their journey seamlessly Pindar Creative produces mapping and travel information products for many clients in the North East of England including Durham County Council, Darlington Council, Nexus, Stagecoach and Go North East. We welcomed the opportunity to work with DB Regio Tyne & Wear to map out the entire Tyne & Wear region for their onward travel and vicinity poster project commencing early 2014. We were commissioned by DB Regio Tyne & Wear Ltd to undertake the following: • To create an accurate, detailed and competitively priced Tyne & Wear area wide mapping base, to be shown to street level also allowing multi-purpose use for future publicity products. Our solution needed to be much more than being a simple reproduction of some widely used internet based products, which are often unclear and aesthetically not very pleasing. • To produce clear to understand and easily updated onward travel posters for 60 Metro stations in the area, providing bus and walking information in the immediate locality of each station. • To provide accurate conversion of content into multiple poster sizes and formats, remaining true to the Metro corporate style. • To produce printed material for display on a high quality substrate allowing excellent wear and tear capability. the solution – creative design and print – ‘Metro’ station Onward Travel and Local Area Information Posters Pindar Creative commenced the project with the core element being a cartographic base of Tyne & Wear accurately produced through a GIS process. The principle requirement of the bespoke mapping would be to allow multiple public transport product usage by both Nexus and the operator DB Regio Tyne & Wear Ltd. Having produced the cartography we focussed on the requirement by DB Regio Tyne & Wear Ltd for a series of local area onward travel information posters specific to each Metro station in the region. To allow this, an extract from the prepared base mapping centred on each station is taken. The extract is then enhanced to identify bus service and bus stop information in the immediate area, including an indicator of walking distance to those stops from the Metro station. The highly detailed service and local data to be included for each station has been gathered through an editorial process by Pindar Creative’s specialist team. Once assembled, all relevant information is collated and styled into an attractive agreed poster format (allowing for different frame size variations) specific to our client’s branding requirements. This content includes tabular information on destinations served from each stop, zone information and other advertising content promoting the Metro brand. Throughout this process comprehensive design and proofing checks have been carried out in consultation with DB Regio Tyne & Wear Ltd and Nexus. On approval of artwork Pindar Creative arranged printing of a series of bespoke full colour and weather resistant posters. Pindar Creative www.pindarcreative.co.uk 01296 390100 CS_DB_Regio-Posters.indd 1 13/06/2014 17:32 Metro Onward Travel & Vicinity Posters Case Study - DB Regio Tyne & Wear Ltd (continued) the results The project went live in May 2014 with onward travel posters being rolled out to all Metro Stations. comments Liz Lambert of DB Regio Tyne & Wear Ltd Sarah Sharp of Nexus commented: commented: “Producing bespoke onward travel information for the 60 “This information looks great. stations served by Metro was a challenge, It’s clear, attractive and user friendly. however working with the dedicated Pindar used our own online information as teams from Pindar Creative and Nexus the basis for the destination lists, which helped us provide our customers with saved us lots of time and effort – we just high quality accurate onward travel needed to proof everything.” information.” Mike Holt of Pindar Creative commented: “We are delighted that DB Regio chose Pindar Creative to fulfil the specialist requirements of this project. The outputs required fit in perfectly with our core services. Our goal was to deliver an accurate, informative and a highly utilised resource to the travelling public within Tyne & Wear”. Monument Metro station Bus and Metro tickets Area map and local bus services Transfare tickets Network One tickets to Haymarket L Map Key Nearest bus stops for E 5 minutes T ! A E Eldon Square E Are you making one journey using Are you travelling for one day or one week on different Road served by bus onward travel E L Z R L T IS Direction of travel E Bus Station N O Stop Stop no. Stop code S S O D N N R U A Bus stop (destinations listed below) A 08NC29 twramdja E P ST J types of public transport in Tyne and Wear? E T different types of public transport L RU O R D DH O PL N R T H A QuayLink stop (destinations listed B 08NC27 twramdgt U N Q1 O E T H below) E M EE T C 08NC28 twramdgw M TR N R B H S Laing Art R Metro bus replacement T E RT O in Tyne and Wear? ø D 08NC112 twramatm Eldon Square O D A For one day’s unlimited travel on all public transport in S R N Gallery D L O F 08NC23 twrgtgap A T Metro line Y Shopping Centre EE B C N STR to Manors Tyne and Wear*, buy a Day Rover from the ticket machine. G 08NC30 twramdjd D LE S Contains Ordnance Survey data © Crown copyright 2014. R IS S L O 10 minutes A Transfare ticket allows you to buy just one ticket H 08NC24 twramdgj E T ! P R N J 08NC25 twramdgm E City E S for a journey that involves travelling on more than For one week’s travel on all public transport in Tyne and Wear*, Metro bus replacement Newcastle T K 08NC80 twramgdw Library T L 08NC37 twramdmd R Towards Airport ø U E one type of transport – eg Metro and bus. simply choose which zones you need M 08NC71 twramgap upon Tyne E Towards Heworth Z ø Monument T N 08NC38 twramdmg T to travel in from this map, and buy A B Mall TS You must start the second Occasionally there are unexpected delays to the Metro P 08NC39 twramdmj C D E Whitley Bay P K service and in these instances a bus replacement service Q 08NC40 twramdmp to St James B R Holiday Park your ticket from the ticket machine. is sometimes used. Passengers are advised that there TE LACKETT I K A 7minutes GA STREE N L part of your journey Whitley Bay may be a delay in providing the bus replacement service. R 08NC41 twramdmt ! W T G M O F G H Holiday Park L 7 However, every effort will be made to keep delays to a L J To P R L Seaton Burn S 08NC47 twramdpj A 0 minimum. Metro apologise for any inconvenience this may G I 3 Haymarket U M within 90 minutes *On most buses, the Metro, cause. 08NC68 twrdpjmp 1 Q Dudley Whitley only W B T S M Brunswick Lodge During planned modernisation work a bus replacement 08NC47 twramdpg A E RE T of buying your ticket. Village b X Estate service will sometimes be required, planned service ST Dinnington Sunderland to Blaydon rail line X 08NC36 twramdma S o Monument OOD THREE changes will be shown on station engineering posters T u H R Earsdon ANDREW'S ST t T Burradon and passenger information display boards. Y 08NC45 twrjadjw T Camperdown 3 E EE Wideopen West Q2 Hazlerigg and Shields Ferry. m R Monkseaton Bus replacement service stops are usually at or close to Z 08NC44 twramdpd E Q1 U ST Backworth Monkseaton i T Metro stations and are shown on the map. n R KE Whitley Bay u T Killingworth Shiremoor Please note: Stop letters (eg A ) are T AR S t e Q2 M K For more information use the station Help Point or contact S C for map reference only and may not s Grainger Z I Cullercoats a member of staff. ’ S W appear at the stop w Y S A Junior Rover is available N R a O Great Park West Moor Marden O Market W Northumberland Park lk Airport New York Estate The Gate T Q1 Theatre Park Estate Bus times on your phone fr Gosforth Park to all children with an o Y W Callerton West To receive the times of the next three departures from a bus stop, text* m A Royal Parkway Palmersville Allotment North Tyneside M L T To P N G I Forest Hospital the stop code, or ‘TWR’ and the stop number to 84268. N o C U E Central L E n N R Woolsington Cobalt Preston Tynemouth Under 16 Pop Card, u S E G Four Hall Business Park Or, if you have a smartphone go to nexus.org.uk/myJourney W m T Station E Callerton Billy Mill G e R R R Wansbeck Lane nt EE T only YE I Kingston Silverlink North * Calls will cost 25p plus standard charges A M T G M Road Ends Benton or those up to and TWO T e S D S Park Longbenton Business Park Shields E tro I T M High Chirton S st R R R A Farm Battle Hill /mymetrotw T at E B R ST Fawdon Regent Willington including 14 year olds T R io E K Like us on Facebook T E n R Bank Foot Centre South Estate The Lawe S G H E E E Square for the latest news S ET T ET Newbiggin Gosforth Meadow R N G T L South N I I A Hall Estate Ilford Road Howdon Well N A Kenton who don’t have one.