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Metro Onward Travel & Vicinity Posters Case Study - DB Regio Tyne & Wear Ltd

background DB Regio Tyne & Wear Ltd operates the Tyne & Wear Ltd Metro (an over and underground light rail system) under a 7-9 year concession on behalf of Nexus (Tyne & Wear’s Passenger Transport Executive). The Metro provides a local passenger transport service to destinations throughout Tyne & Wear including Newcastle Airport, Newcastle Central Station, North , , and . The scale of the operation is illustrated by the following key statistics: • 78.4 route kilometres • 155,626 passenger journeys per week • A fleet of 90 Metrocars • 60 stations the challenge – to design and create onward travel and vicinity posters for each Metro Station to reflect best practice, and give commuters valuable information to help them continue their journey seamlessly Pindar Creative produces mapping and travel information products for many clients in the North East of including Durham County Council, Darlington Council, Nexus, Stagecoach and . We welcomed the opportunity to work with DB Regio Tyne & Wear to map out the entire Tyne & Wear region for their onward travel and vicinity poster project commencing early 2014. We were commissioned by DB Regio Tyne & Wear Ltd to undertake the following: • To create an accurate, detailed and competitively priced Tyne & Wear area wide mapping base, to be shown to street level also allowing multi-purpose use for future publicity products. Our solution needed to be much more than being a simple reproduction of some widely used internet based products, which are often unclear and aesthetically not very pleasing. • To produce clear to understand and easily updated onward travel posters for 60 Metro stations in the area, providing bus and walking information in the immediate locality of each station. • To provide accurate conversion of content into multiple poster sizes and formats, remaining true to the Metro corporate style. • To produce printed material for display on a high quality substrate allowing excellent wear and tear capability. the solution – creative design and print – ‘Metro’ station Onward Travel and Local Area Information Posters Pindar Creative commenced the project with the core element being a cartographic base of Tyne & Wear accurately produced through a GIS process. The principle requirement of the bespoke mapping would be to allow multiple public transport product usage by both Nexus and the operator DB Regio Tyne & Wear Ltd. Having produced the cartography we focussed on the requirement by DB Regio Tyne & Wear Ltd for a series of local area onward travel information posters specific to each Metro station in the region. To allow this, an extract from the prepared base mapping centred on each station is taken. The extract is then enhanced to identify bus service and bus stop information in the immediate area, including an indicator of walking distance to those stops from the Metro station. The highly detailed service and local data to be included for each station has been gathered through an editorial process by Pindar Creative’s specialist team. Once assembled, all relevant information is collated and styled into an attractive agreed poster format (allowing for different frame size variations) specific to our client’s branding requirements. This content includes tabular information on destinations served from each stop, zone information and other advertising content promoting the Metro brand. Throughout this process comprehensive design and proofing checks have been carried out in consultation with DB Regio Tyne & Wear Ltd and Nexus. On approval of artwork Pindar Creative arranged printing of a series of bespoke full colour and weather resistant posters.

Pindar Creative www.pindarcreative.co.uk 01296 390100

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the results The project went live in May 2014 with onward travel posters being rolled out to all Metro Stations. comments Liz Lambert of DB Regio Tyne & Wear Ltd Sarah Sharp of Nexus commented: commented:

“Producing bespoke onward travel information for the 60 “This information looks great. stations served by Metro was a challenge, It’s clear, attractive and user friendly. however working with the dedicated Pindar used our own online information as teams from Pindar Creative and Nexus the basis for the destination lists, which helped us provide our customers with saved us lots of time and effort – we just high quality accurate onward travel needed to proof everything.” information.” Mike Holt of Pindar Creative commented:

“We are delighted that DB Regio chose Pindar Creative to fulfil the specialist requirements of this project. The outputs required fit in perfectly with our core services. Our goal was to deliver an accurate, informative and a highly utilised resource to the travelling public within Tyne & Wear”.

Monument Metro station Bus and Metro tickets

Area map and local bus services tickets Network One tickets

to Haymarket L

Map Key Nearest bus stops for E 5 minutes T ! A E Eldon Square E Are you making one journey using Are you travelling for one day or one week on different Road served by bus onward travel E L Z R L T IS Direction of travel E Bus Station N Stop Stop no. Stop code S O S O D N N R U A Bus stop (destinations listed below) A 08NC29 twramdja E P ST J types of public transport in ? E T different types of public transport L RU O R D DH O PL N R T H A QuayLink stop (destinations listed B 08NC27 twramdgt U N Q1 O E T H below) E M EE T C 08NC28 twramdgw M TR N R B H S Laing Art R Metro bus replacement T E RT O in Tyne and Wear? ø D 08NC112 twramatm Eldon Square O D A For one day’s unlimited travel on all public transport in S R N Gallery D L O F 08NC23 twrgtgap A T Metro line Y Shopping Centre EE B C N STR to Manors Tyne and Wear*, buy a Day Rover from the ticket machine. G 08NC30 twramdjd D LE S Contains data © Crown copyright 2014. R IS S L O 10 minutes A Transfare ticket allows you to buy just one ticket H 08NC24 twramdgj E T ! P R N J 08NC25 twramdgm E City E S for a journey that involves travelling on more than For one week’s travel on all public transport in Tyne and Wear*, Metro bus replacement Newcastle T K 08NC80 twramgdw Library T L 08NC37 twramdmd R Towards Airport ø U E one type of transport – eg Metro and bus. simply choose which zones you need M 08NC71 twramgap upon Tyne E Towards Heworth Z ø Monument T N 08NC38 twramdmg T to travel in from this map, and buy A B Mall TS You must start the second Occasionally there are unexpected delays to the Metro P 08NC39 twramdmj C D E P K service and in these instances a bus replacement service Q 08NC40 twramdmp to St James B R Holiday Park your ticket from the ticket machine. is sometimes used. Passengers are advised that there TE LACKETT I K A 7minutes GA STREE N L part of your journey Whitley Bay may be a delay in providing the bus replacement service. R 08NC41 twramdmt ! W T G M O F G H Holiday Park L 7 However, every effort will be made to keep delays to a L J To P R L S 08NC47 twramdpj A 0 minimum. Metro apologise for any inconvenience this may G I 3 Haymarket U M within 90 minutes *On most buses, the Metro, cause. 08NC68 twrdpjmp 1 Q Dudley Whitley only W B T S M Brunswick Lodge During planned modernisation work a bus replacement 08NC47 twramdpg A E RE T of buying your ticket. Village b X Estate service will sometimes be required, planned service ST Dinnington Sunderland to rail line X 08NC36 twramdma S o Monument OOD THREE changes will be shown on station engineering posters T u H R ANDREW'S ST t T Burradon and passenger information display boards. Y 08NC45 twrjadjw T Camperdown 3 E EE West Q2 and Shields Ferry. m R Bus replacement service stops are usually at or close to Z 08NC44 twramdpd E Q1 U ST Monkseaton i T Metro stations and are shown on the map. n R KE Whitley Bay u T Please note: Stop letters (eg A ) are T AR S t e Q2 M K For more information use the station Help Point or contact S C for map reference only and may not s Grainger Z I a member of staff. ’ S W appear at the stop w Y S A Junior Rover is available N R a O Great Park West Moor Marden O Market W Park lk Airport New York Estate The Gate T Q1 Theatre Park Estate Bus times on your phone fr Park to all children with an o Y W Callerton West To receive the times of the next three departures from a bus stop, text* m A Royal Parkway Palmersville Allotment M L T To P N G I Forest Hospital the stop code, or ‘TWR’ and the stop number to 84268. N o C U E Central L E n N R Cobalt Preston Under 16 Pop Card, u S E G Four Hall Business Park Or, if you have a smartphone go to nexus.org.uk/myJourney W m T Station E Callerton Billy Mill G e R R R Wansbeck Lane nt EE T only YE I Kingston Silverlink North * Calls will cost 25p plus standard charges A M T G M Road Ends Benton or those up to and TWO T e S D S Park Business Park Shields E tro I T M High Chirton S st R R R A Farm Battle Hill /mymetrotw T at E B R ST Regent Willington including 14 year olds T R io E K Like us on Facebook T E n R Bank Foot Centre South Estate The Lawe S G H E E E Square for the latest news S ET T ET Newbiggin Gosforth Meadow R N G T L South N I I A Hall Estate Ilford Road Well N A Kenton who don’t have one. MO K I N Freeman Shields @My_Metro ST O A H Percy R T E Hospital Hadrian Follow us on Twitter for F Y R CI Main Royal TY Road real time travel updates W A to Central Station G RD Chapel West Heaton Quays O L Park Estate Wallsend L C 8 minutes Wallbottle Chichester ! Cowgate Jesmond Chapel Horsley House Estate West Jesmond Hill Destinations of buses from Monument Metro station Denton Bede Blucher Haym arket Harton Destination Bus Stop Destination Bus Stop Destination Bus Stop Destination Bus Stop Chillingham Marsden RVI Hospital Monument Road ONE B Balliol Business Park 62, X63 B E Elswick 30, 31 L X47 G Slatyford, Silver Lonnen 30 L Campus South Tyneside St. J ames Walker BBC TV Centre 15, 15A, 32 Z 32 Z L Lemington 22 Z South Benwell 1 (SC) L W Clara Ryton for Ageing Manors Simonside Hospital Campus Marsden Vale Stella and Vitality Central Hill Park for Ageing 62, 63 H F Fawdon 30, 33A, 35 P Lemington Road Ends 10 M 32 Z Scotswood Estate South Station Monkton Leam and Vitality Central J South Gosforth 32A N S Gateshead Lane Whiteleas 53, 97 U 32 Z 39,40 Quays Estate Station Estate Estate 54 Y 32A N S Lobley Hill 97 U Roundabout X63 B Blaydon Whitburn Benwell 30, 31 L Felling 27 W Longbenton 62 B 27 W Gateshead Brockley Rockwood Metrocentre Gateshead Benwell Village 32 Z Felling Square 58,58X W 1 (GNE), 1A M Southwick 56, N56 W Fellgate Whins Hill Winlaton Stadium 38 M Fellside Park 97 U Low Walker 12 C 56, N56 W Greenside Felling Teams Heworth Boldon Blakelaw 15, 15A Z 98, 98A Y 40 A Sulgrave 56 W Dunston Saltwell East Boldon High 32 Z Fenham 12 F M Marsden X34 K Sunderland 56, N56 W Park Hedworth Winlaton Lobley Fell Wardley Estate Dene 32A N S 15, 15A, 32 Z Meadow Well 1 (GNE), 1A X T 1A M Mill Hill Town End Estate Downhill Coalburns Barlow Grange Boldon, Asda X34 K Fenham Hall Drive 63 H Metrocentre Interchange 97 U 97 U Windy Farm Hylton THREE Estate QE II Estate Brunton Park 40A, X40 F Fewster Square 57, 58, 58X W 100 DK The Sage QuayLink Q1 Fellside Team Valley Nook Leam Lane Red House TWO Hospital Estate Est. Marley Potts II BT Call Centre 62, X63 B 63 B Monkton Lane Estate 27 W Throckley Leazes 22 Z Sherburn Trading Estate Tower Low Fell Springwell Estate Stadium Byker 1 (GNE), 1A X Four Lane Ends 1 (SC), 32A N S Montague Estate 31 P Tyne Dock 27 W Street Gate Estate High Spen Estate Sunniside Hylton Southwick of Light Follingsby THREE 12 C 32 Z N Newburn 22 Z Tyne Met, Coast Road 58 R Castle Est. Hooker Gate Tynemouth 1 (GNE), 1A X Usworth 15,15A,32A N S 62, 63 B Newcastle Business Park 22 Z Highfield Rowlands Harlow Castletown St. Peter‘s Hookergate Green Springwell 22 S Freeman Hospital H 38, 38A Q Newcastle, Crematorium 10, 11 M W Walker 1 (GNE), 1A X Gill Donwell Millfield Nissan 39, 40 A G Gateshead College QuayLink Q1 39,40 J 12 C Marley M 15, 15A N S Byermoor Hill Albany Concord Sunderland 62, 63 B Gateshead 1 (GNE), 1A M Newcastle General 10, 11, 38 C Centre For Life 22 Z 27, 56, N56, W Hospital H 32 Z 39, 40 A Blackhall Washington University Village South Park Lane Walkergate 15, 15A N S Mill Birtley Hylton 54 Y 57, 58, 58X 39,40 J Oxclose Barmston Chapel House 40 J 53, 97 U Newcastle, Great Park 40A, X40 F 22 S Washington Royal Washington Columbia Estate Hospital Town Centre Walkergate Fossway 1 (GNE), 1A W Town Centre 63 H QuayLink Q1 Nissan Factory 56 W Galleries Wallsend 1 (GNE), 1A X Hastings Chapel Park 62 H X34 K 10, 11 Q Lambton Biddick Hill Grindon Chichester 27 W Gateshead, High Street 27X M 32 Z 12 C Estate Barley Chillingham Road, Shops 1 (SC) N S 53, 97 U 32A N S 22 S Grangetown Mow Thorney 62, 63 B Gosforth, High Street 30, 31, 33, P 1 (GNE), 1A X 40 A Close Tunstall Cineworld, Boldon X34 K 33A, 35 North 62 H Wallsend, Town Centre 1 (GNE) X Mount East Hollycarrside How do I buy one? Pleasant Barnwell Clousden Hill 63 B 32 Z O QuayLink Q2 Wardley 57 W Farringdon Esdale Are you travelling for one day on Coach Lane Campus 1 (SC) N S 32A N S P Pelaw 27 W Wealcroft 58, 58X W New Estate Shiney Herrington 27X M West Denton 62, 63 H Step one: choose your destination Doxford Coast Road, Corner House 32A N S 40A, X40 F Row Park 38, 38A Q H Hadrian Park 58 R Q Quayside QuayLink Q1 Q2 West Denton Park 10, 11 M Philadelphia different types of public transport 58 R Harlow Green 1 (GNE) M Queen Elizabeth Hospital H 56, N56, 57 W West Moor 62, X63 B Stoney Whickham 97 U Step two: count the number of zones you’re travelling in Gate FOUR 1 (SC) N S Harton Nook X34 K Quorum Business Park 62, X63 B Newbottle Concord, Bus Station 56 W Hebburn 27 W R 33, 33A P 98, 98A Y in Tyne and Wear and beyond? Whickham View 1 (SC) L W Cowgate 15, 15A, 32 Z 27X M 40A, X40 F Step three: press ‘Other tickets’ on the ticket machine and Fence 30, 31 L Houghton-le-Spring Warden 32A N S Heworth 27, 57, 58, W Ridgeway X34 K Houses Law 38 M 62 H 58X Rosehill 1 (GNE), 1A X Colliery An Explorer North East ticket is valid for one day’s travel on Metro and the Whitehills Estate 57, 58, 58X W Hall Lane X47 G 32A N S RVI Dental Hospital H 15, 15A, 32 Z follow the instructions Row Estate 30, 35 P 62, 63 B S St Peter's Quay QuayLink Q2 Whiteleas X34 K Shields Ferry, and throughout Tyne and Wear, Northumberland, , Whitley Bay 1 (GNE), 1A X Hetton 32A N S High Howdon 1 (GNE), 1A X 1 (GNE), 1A, M Downs 58, 58X W Cradlewell 38, 38A Q High Usworth 56, N56 W N21 East Hetton-le-Hole Teesside and North on local bus services operated by Arriva 58 R Horsley Hill X34 K 53 U Wrekenton 1 (GNE), 56, N56 W If you are travelling in: Rainton Cruddas Park 1 (SC) L W J Jarrow 27 W 54 Y Notes: - Metro station interchange - Main bus interchange - Rail interchange H - Hospital - Park and Ride North East, Go North East, , Travelsure and Weardale Cullercoats 1 (GNE), 1A X Jesmond 33, 33A P Sandyford 1 (SC) N S GNE - Go North East SC - Stagecoach Peat Carr D 58,58X W Jesmond Vale 6 S 6 S the yellow zone, select ‘One zone’. Estate Motor Services. It is also valid on Northern Rail services between Newcastle FIVE Denton Burn 1 (SC) L W Kenton 10, 11 Q 38, 38A Q Low Moorsley K Easington 10, 11 M 15, 15A Z 58 R It’s the same for only the green or only the grey zones. Lane and Sunderland, and on Stagecoach Cumbria Route 685 (Carlisle - Newcastle). 39,40 J Kenton Bar 15, 15A, 32 Z 22 Z /mymetrotw Donwell 56, N56 W 32A N S Shieldfeld 6 S Like us on Facebook for the latest news DSS Longbenton 32 Z X47 G 15, 15A N S the green and grey zone, select ‘Two zones’. @My_Metro Buy your adult, concessionary, child (aged 13 or under) or family (2 adults and 32A N S Kenton Park 10, 11 Q Slatyford 1 (SC) L W Follow us on Twitter for real time Dumpling Hall 39 J 31, 35 P 11 M travel updates It’s the same if you’re travelling in the green and yellow zone. H up to 3 children) ticket from the ticket machine. Dunston Hill Hospital 97 U Kibblesworth 1A M 62 H While every care has been taken in producing this information, Metro is not liable for any 98, 98A Y Killingworth 62, 63, X63 B 63 H errors or omissions which may inadvertently occur. Please check the Journey Planner at nexus.org.uk for the latest bus information. the yellow, green and grey zones, select ‘Three zones’. 01.11.13

dar Creative

Pindar Creative www.pindarcreative.co.uk 01296 390100

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