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News Release Perusahaan Otomobil Nasional Sdn Bhd (100995-U) Persiaran Kuala Selangor, Seksyen 26, 40400 Shah Alam Selangor Darul Ehsan, Malaysia. T (+603) 5102 6000 F (+603) 5191 9120 News Release OFFICIAL PICTURES OF FACE LIFTED PROTON PERSONA RELEASED - B-segment family sedan has restyled exterior and voice command - New exterior design emphasizes connectivity with elegant aesthetics Subang Jaya, 25 February 2019 – The first official photos of the face lifted Proton Persona, PROTON’s award winning B-segment family sedan, have been released. Set to be launched in 2019 the Persona, together with its sister car the Proton Iriz, are the first models in the Company’s current range to be given an extensive exterior refresh since the commencement of the collaboration with Geely in 2017. Redesigned exterior adopts new family design elements The new exterior lines portray an image of intelligent connectivity coupled with elegant aesthetics with subtle updates that make the Persona stand out from its predecessor. It also carries PROTON’s new family design elements that will be present on all future models to visually link them together. At the front, the Persona is the recipient of a new outer grille whose shape is inspired by the “Ethereal Bow” that debuted on the Proton X70. The radiator grille meanwhile incorporates the “Infinite Weave” pattern sculpted into its design and sits on top of a redesigned front bumper. Sleek new LED daytime running lamps (DRL) are housed over a honeycomb mesh backing while a new bumper lower garnish ties together the new design elements of the front bumper and frames the lower air intake more elegantly. Move to the rear and the most noticeable change are the PROTON name proudly spelled out on the trunk lid garnish and the removal of the brand logo. A new bumper lower garnish enhances the rear visual identity while a slimmer spoiler adds an unexpected sporting touch. Finally, the Persona name badge receives a new bolder and more flowing typeface in keeping with the overall exterior styling theme. A new 15-inch aluminium wheel design and a shark fin antenna provide the final exterior styling touches. The intelligent family car Touted as an intelligent family car, the Proton Persona will be equipped with a colour touch screen for access to connectivity options as well as voice command functions. A development of the system used on the Proton X70 and developed by PROTON and ECARX, the Persona will be the first B-segment family sedan to offer such an advanced system to Malaysian car buyers shopping for a new car in its price range. More information on the infotainment system and the technical specifications of the Proton Persona will be released closer to the launch date. -End- Page 2 of 2 About PROTON PROTON Holdings Berhad is 50.1% owned by DRB-HICOM Berhad and 49.9% by Zhejiang Geely Holding Group Co. Ltd. Established in 1983, it is the only full-fledged OEM car manufacturer that is complete with research and development (R&D) facility in South-East Asia and was established with three primary national policy objectives, which are, to spearhead the development of component manufacturing industries, to acquire and upgrade technology and industrial skills within the automotive manufacturing industry and to strengthen the international competitiveness of Malaysia’s industrial capability. 1985 marked a momentous year in Malaysia’s history when the country’s first national car, the Proton Saga, rolled out for the masses. Since then, its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, stylish executive sedans such as Prevé, the elegant executive D-segment Perdana as well as spacious and affordable multi-purpose vehicles like the Exora and Ertiga. There is also the sleek sporty Suprima S that is packed with performance and the bold and stylish Iriz than emphasises safety and is the most affordable 5-Star ASEAN NCAP car. PROTON is more than just a car company as its inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnership and technical collaborations. There is no doubt that it has helped grow the Malaysian economy through its progress and success in the automobile industry. By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are enjoyable to drive - and a pleasure to own. For more information, visit http://www.proton.com. For further information please contact: Group Corporate Communications Division, PROTON Mohamed Norin Abu Bakar at 012-288 5843 / tel: 03-8026 9674 / [email protected] Faisal Shah at hp: 019-321 8897 / tel: 03-8026 9389 / [email protected] Eyasmin Hameed at hp: 017-605 2072 / tel: 03-8026 9683 / [email protected] .
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