Broadcasting Cu

NAB set to act on children's advertising standards Cable wins big, broadcasters lose big on copyright

cU BroadcastingThe newsweekly of broadcasting and allied arts unOur 43d Year 1974

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al period, which is when commission now queries licensees Closed Circuit'' whose EEO practices do not appear to be up to prescribed standards. Fallout. In current hullabaloo over advertising in children's Variety of sanctions would be available to commission. programs, overlooked factor is that while others complain In broadcasting, as under present rules, commission could and argue, advertisers themselves seem to have been walk- fine station or give it short-term renewal. Or, in all indus- ing away from kids's shows. In first quarter, billings in net- tries it regulates, commission might follow lead of courts in work children's programs - Saturday and Sunday mornings deciding some EEO cases and set employment goals and plus CBS -TV's Monday- Friday Captain Kangaroo - drop- timetables for meeting them. ped from $17.5 million last year to $1 S million this year, according to estimates compiled by Broadcast Advertisers Cooler summer. Office of Telecommunications Policy is al- Reports. That's 14% drop, unrelated to any that came most certain to lower its profile after departure of Clay T. with earlier 25% reduction in weekend commercial time Whitehead, its director. Those who watch White House and limits, which went into effect Jan. 1, 1973. OTP believe that whomever President Nixon names to Are children walking away too? There's speculation that succeed Mr. Whitehead, who is expected to leave this sum- they may be, and ratings suggest that in some cases they mer, will be comfortable dealing with technical matters - are. Ratings for Kangaroo, for instance, appear to be down spectrum management, government communications - but substantially this year in both households and viewers aged not with controversial issues such as fairness of broadcast 2 -11. But for Saturday- Sunday mornings as whole, Nielsen newsmen or public broadcasting funding. household ratings have held even while those for viewers Out -front position Mr. Whitehead has occupied on such aged 2 -11 advanced about 4%. This is interpreted as return issues has caused problems for White House (and Presi- to normal after drop -off reported toward end of 1973, dent's reported decision to scotch long -range funding though observers say they've detected slow erosion extend- bill for public broadcasting [see page 24] may reflect ing over several years. annoyance on that particular issue). So White House may well prefer to let some control over controversial is- of Counteroffensive. First impulse at National Association sues flow back to executive mansion. Reinforcing that following last week's stunning Broadcasters headquarters speculation is presence in White House of man with exper- defeat on copyright legislation adopted by Senate Judiciary ience to take lead in those issues - former FCC Chairman Committee (see page 17), was to urge radio station boy- Dean Burch. cott of recordings as protest against new royalty. This was abandoned in favor of all -out resistance against measure on Unkept promises. As many as 93 stations may hear from Senate floor and in House. NAB and copyright owners FCC this week that agency takes seriously promises were turned back on every front in contest with cable op- made ¢y licensees in renewal applications (Broadcasting, erators. June 3). Stations have been picked by staff from April 1 Boycott had been suggested to underscore dependence and June 1 license -renewal groups as likely candidates for of record makers on airplays, in quest of which record one of three form letters that have been drafted - one ask- companies conduct vigorous promotion. CBS Inc., alone ing for explanation of variances between promises made among record manufacturers owned by networks, had fos- three years ago and performance over license period; sec- tered Section 114 to impose record royalty on stations. ond asking what procedures have been adopted to assure conformity to promises in future, and third (so- called let- Nice guys to win. Move to encourage production and ter of admonition) warning that commission expects prom- broadcast of wholesome TV entertainment is under way in ises to be kept and advising that, if they cannot be, it is Hollywood with carrot of substantial money prizes, includ- to be notified immediately of any change. ing $25,000 for best program of year. Formation of nation- Besides considering individual letters, commission is ex- al group aimed for this purpose is to be announced soon, pected to act on public notice that will officially disclose with board consisting of leading figures in programing, net- its concern about promise- versus-performance issue. It is works, academia, religion and civic affairs, and funding to expected to advise licensees to be realistic about proposals be supplied by well known family foundation. but to be prepared to live up to them and (as in letter of admonition) to notify commission if changes become nec- Yearly EEO review. FCC is expected to consider in next essary. several weeks staff proposal for closer commission monitoring of employment practices of those it regulates, and for Stop and go. Cable industry's negotiations with utility in- stricter enforcement of commission's equal employment terests over CATV pole attachments have evolved into give opportunity rules. Under one key provision, staff would and take situation. National Cable Television Association's raise questions about EEO performance of broadcaster, ca- pole negotiating committee (now headed by former NCTA ble operator or common carrier as they arise in annual em- Chairman Amos Hostetter) has reached stalemate with ployment reports. (Commission would probably be con- AT &T. Parties haven't talked face to face for some time, cerned about situation where, despite substantial employ- are still trying to determine whether further negotiations ment turnover, there was wide discrepancy between num- would be worthwhile. Meanwhile, cable interests note with bers of minorities and /or women employed and their num- satisfaction, Bell System is not pushing rate increase. bers in work force.) In broadcasting, that procedure would NCTA's discussions with General Telephone, however, eliminate processing glut that develops every license -renew- are in full swing and are proving productive.

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Broadcasting Jun 17 1974 3 NAB officials meet with Wiley on Week children's Top of the time standards, testing to see if code Sour and sweet. It "doesn't prove anything, " said NAB's changes can head off government regulation; Cobb. Nevertheless, Senate Judiciary Committee failure others skeptical that concessions will (by 8 -8 deadlocked vote) to remove controversial perfor- have substantive effect on future pressure mance royalties from copyright bill spells major defeat for broadcast lobbyists. NAB, however, looks further than National Association of Broadcasters officials met last Fri- Judiciary in quest for relief. Cable industry, meanwhile, sa- day (June 14) with FCC Chairman Richard E. Wiley in vors near total victory as committee votes to kill sports pursuit of accommodation that would substitute self-reg- blackout provision, halve copyright fees. Page 17. ulation for FCC action on children's programing and advertising. Meeting was sought as preliminary to discussion Change of plans. Copyright defeat means shakeup in agenda of TV code changes at NAB board meetings this week (see board meeting scheduled for this week, with for NAB joint page 19). Section 114 taking front seat for radio. Children's ad stan- No commitments were made at Friday meeting, but dards TV And there's much else to will occupy attention. NAB officials reportedly emerged with impression that re- be decided. Page 19. duction of code limitations on commercial time in child- Open ear. Senator Pastore and associates on Communica- ren's shows from present 12 minutes per hour to nine and tions Subcommittee will have no shortage of mentors as half, as proposed by Mr. Wiley in speech three weeks ago they sir down Tuesday to consider pending renewal bill. in Atlanta (Broadcasting, May 27), would head off FCC More than 60 voices have come forward to offer testimony, imposition of commercial ceilings. Only sticking point was which should keep legislators busy for longer than three how to treat stations that do not subscribe to code. days originally alloted. Page 19. There was also talk of toughening program standards in code to meet Mr. Wiley's call in same Atlanta speech, for Beat goes on. Justice Department's continuing campaign to more diversity and fewer cartoons in children's programing. influence multimedia breakups at FCC enters new phase. Chairman was said to have seen self -regulation on that sub- Questioning commission's methodology in determining ject as more promising than on commercial limitations. case. market areas, department intervenes in KRON court His reasoning was that most children's programing origin- Page 20. ates with networks which abide by code. Networks were divided of com- High ratings. BPA's Atlanta convention, reconstituted to reportedly on reduction mercial time. ABC -TV and NBC -TV were said to have in- probe general industry issues as well as promotional con- dicated support for voluntary cutbacks - if there is cerns, draws unqualified applause from record 340 dele- assurance that government won't act. CBS-TV was said to gates. Page 22. be skeptical that any self -regulation would satisfy consum- Executive action. Richard Nixon, never accused of being erists who, in words of one CBS executive, "won't be hap- friend of public broadcasting, now indicates no greater py until we cut it all out and ask the Ford Foundation to love for it. Although White House says final action hasn't support our kid shows." been taken, Nixon message bluntly indicates disapproval of Opinion among station groups was also divided. West- OTP long -range funding bill and - implicitly - its origina- inghouse (which is NAB member but quit codes some time tor, Clay Whitehead. Page 24. ago when other broadcasters refused to raise standards to levels Westinghouse wanted) supports cutbacks in children's How it works. Some 800 Madison Avenue types showed up commercial time, which it keeps to eight minutes per hour for RAB -ANA'S yearly radio seminar to hear those who do in its nonnetwork children's programs. it tell how they do it so well. Page 27. President of another station group, however, last week urged NAB President Vincent T. Wasilewski to "use all of Nice guys. When it comes to public acceptance of network the persuasive powers at your command" to head off news personalities, Phillips -Sindlinger survey finds general board action that would "beat the FTC or the FCC to the endorsement. Cronkite is most trusted, Chancellor is best jump." Executive, who asked to remain anonymous, was liked and Sevareid is least conservative. Page 33. reminded of disaster that ensued "when we gave an inch" on cigarette advertising. Congress ignored phase-out of cig- Windfall. WNET(TV) New York suddenly finds itself bene- arette advertising adopted in code and proceeded to outlaw ficiary of a plethora of foundation money, with Ford, hu- such advertising. manities endowment leading way. Atlantic Richfield also Representing NAB at Friday meeting with Mr. Wiley displays generosity. Page 40. were Mr. Wasilewski; Grover Cobb, senior executive vice president; Donald P. Zeifang, vice president, government Allocation. Cable regulators agree there's role for state gov- relations, and John B. Summers, general counsel. With Mr. ernments to play. But what that role is and how it would Wiley was his administrative assistant, Lawrence Secrest. be executed is matter for which no quick answers are "I didn't tell them what to put in the code," Mr. Wiley available. Page 41. said afterward. He added, however, that he had said he Super system. Cable Television Information Center reveals would quit his pursuit of regulatory action "if they could extensive study designed to show Twin Cities how to build take care of 100% of what I want and do it for the whole all- encompassing communications system. Model has nation- industry." al implications. Page 42. All- channel radio bill survives 11th -hour Toll talk. In among more intelligent discourses on pay ca- opposition to squeak through Senate test ble controversy to date, panel of diverse interests views issue as everybody's problem but nobody's solution. Page 43. Senate passage of all- channel radio legislation, which looked like shoo-in early last week, ran into unexpected Handyperson. Around WWLP(TV) Springfield, Mass., Kitty opposition on floor but passed on 44-42 vote. All -channel Broman has become station's Jill of all trades, whose value bill was on "consent calendar" last Monday (meaning no is surpassed only by the transmitter. A Broadcasting one objected to it and it could have passed on voice vote), "Profile "on NAB's first woman director. Page 57. but last minute intervention of Senators Clifford Hansen

Broadcasting Jun 17 1974 4 (R -Wyo.) and James McClure (R- Idaho) plunged bill into cision in talk to group of newspaper writers in Los Ang- full -scale floor debate. And bill wouldn't have made it had eles. He said when lower Indiana court follows appeals not Senators James Abourezk (D- S.D.), Joseph Biden (D- court's instruction to dissolve injunction ABC will broad- Del.) and Adlai Stevenson III (D -I11.) switched from nay to cast report on crib -burning incident. Documentary was yea during roll call. broadcast last Nov. 26 and repeated last Wednesday (June Senator McClure argued that all-channel legislation "is 12), but with 34- second crib -burning scene excised be- one of those irritating busybody laws that pass unnoticed cause of injunction. and take away just a little bit more of our 'unimportant' freedom." He and opposition colleagues - including Philip Piling on: Hugh Scott, Al Kramer add Hart (D- Mich.) and James Buckley (C-N.Y.) - charged that own versions of renewal bill to 21 others bill was thinly disguised measure "to give FM broadcasters set for Pastore unit consideration this week a market [in -car] they could not earn through free enterprise." Senator McClure went so far as to offer illustra- Two new license renewal possibilities appeared last week, tive amendment that would have required anyone buy- upping to 23 count of those pending before Senate Com- ing one newspaper to buy another. Senator Hart further munications Subcommittee hearing tomorrow (June 18) refined facetious proposal by adding that second paper (story page 19). One is bill enhancing broadcasters' posi- should be selected from list of "learned journals whose tion, other is volunteered draft of measure that would economic survival is questionable." weaken it. "I find the parallel exact in every respect, " Senator Senator Hugh Scott (R -Pa.) introduced bill that would Buckley concurred. alter House version (H.R. 12993) to change "negotiations" But position of most other Communications Subcom- to "good faith discussions" between licensees and "persons mittee members that law was needed to keep FM band raising significant issues regarding the operations of such commercially viable, citizens in areas not served by AM's station." He's worried that language in House bill could be at night alert to disasters and noncommercial radio sub- construed to mean labor relations-type give and take, des- sidies at maximum effectiveness carried bill through. pite disclaimer in House report accompanying bill. Senator Bill now goes to House. also wants to change ascertainment criteria from survey of community's "needs, views and interests" to "needs and Quello to vote for fairness policy, problems" of service area. He said in speech on Senate saying law gives FCC no way out floor that inclusion of new "views" criteria "might mean FCC's newest member, James H. Quello, is first member individuals in a community could dictate what kind of proof agency to put himself publicly on record on fairness - graming, hours of service, promotional practices, good will doctrine report commission is now considering (Broad- and employment rules a licensee should have....The broadcasting, May 20). He supports it. cast licensee has the responsibility now to serve the whole Mr. Quello, in statement issued last Thursday after community," he said. commission completed first meeting on document drafted Second new measure comes from National Citizens by staff under supervision of Chairman Richard E. Wiley, Committee for Broadcasting and is "counterlegislation" to acknowledged some "ambivalence" on his part regarding House bill, according to Albert Kramer, president. Draft is doctrine. "Philosophically," he said, he believes broadcast journalists are entitled to same freedom as journalists in Where Wiley stands. FCC Chairman Richard E. Wiley is other media. But, he noted, commission has statutory sure to support main provisions of House -passed license- responsibility to maintain "climate of fairness in the use renewal bill in testimony before Senate Communications of broadcast facilities." Subcommittee. These provide for five -year license period He said fairness report being considered by commission and for ban on case -by -case restructuring of industry assures protection demanded by Congress "and, yet, does through renewal process. However, he is expected to raise not impose a heavy regulatory burden on anyone questions about other elements. One may be prgyision concerned." requiring broadcasters to ascertain "views" as well as tradi- Document itself is thought likely to win commission tional needs and interests of community. Some commis- approval substantially in its present form in week or two. sion officials feel this might raise fairness problems. No votes were taken in discussion Thursday, and only sign of problem was questions Commissioner Benjamin L. Hooks raised concerning provision barring counter - designed to head off broadcasters' concerns about continu- advertising and government-mandated access to media. ity of franchising by providing for reimbursement of in- Mr. Hooks appeared to feel that broadcasters should be cumbent licensee if he loses license on challenge. Incum- required to make some time available for those interested bent would be awarded preference against competing appli- in opposing commercial messages implicitly raising con- cant "based on degree to which the broadcaster is render- troversial issues of public importance. However, officials ing service to the community....The stronger the service, expect no changes to be made. the greater the preference," citizen group said in explana- tory statement. To acquire license from incumbent, group Injunction against ABC News documentary says, "blue -sky...challenger must make a very strong show- its will be was unconstitutional, Indiana court rules ing that proposals implemented." "Stabilizing elements" of bill include provision that Indiana Court of Appeals ruled Friday (June 14) that in- would require challenger to purchase incumbent's facility, junction against showing of crib- burning scene in ABC -TV at depreciated cost, at incumbent's option, if competing documentary Close -Up on Fire was unconstitutional, rep- applicant succeeds. Also, if incumbent has not had "op- resenting prior restraint contrary to First Amendment. portunity to recoup its investment, including any initial Court overruled contention of Smith Cabinet Manufactur- losses," incumbent is entitled to reimbursement from suc- ing Co. of Indiana, which had obtained injunction (Broad- cessful challenger. Reimbursement process would be set up casting, Nov. 26, 1973, et seq.), that TV differs from by FCC rulemaking but would operate outside commission newspapers and therefore is not entitled to constitutional supervision. protection against prior restraint. Av Westin, vice president Reimbursement provision will deflate price of licenses, and director of documentaries for ABC News, reported de- NCCB concedes, and would not apply to licenses acquired

Broadcast ng Jun 17 1974 5 after enactment. "As for prospective purchasers," group areas. AP, UPI and other wires are expected to pass esti- said, "they are on notice that they should not pay inflated mated $5 million jump in costs to customers. NAB study prices for licenses based on assumption of automatic rene- indicated most radio stations would either cancel a wire wal." or reduce news coverage in other areas to absorb economic Divestiture of stations by newspapers in same market burden. would draft. be encouraged by NCCB Licensee would not TV's turn. Thirty -three CLIO awards for television com- have license, if to forfeit but, challenged and not wishing mercials were presented last Friday (June 14) by Ameri- to go through comparative hearing on concentration of can TV and Radio Commercials Festival in New York. media issue, it has renewal time divest until next to itself Winning "over -all campaign" award, regarded as major of either station or paper. Then license would have be to prize, was Bozell & Jacobs, Omaha, for Old Home bread, offered to local group first, before buyer outside area buns and rolls series. Carl Ally and Benton & Bowles, could bid on property. NCCB draft has at least tentative both New York, won four awards each two to Ally for who has asked - backing of Senator Philip Hart (D- Mich.), its Fiat "Stunt Driver," one each for IBM Selectric's that FCC, OTP and Justice Department respond when each "Erasing Typewriter" and Tonka Toys' "Excuses." B&B's testifies. winners were Gillette Trac II's "Undercover Agent," Texaco's "Tortoise and Hare," Scope mouthwash's "A In Brief Day in the Life" and Muscular Dystrophy Association's "Ezzard Charles." (See page 30 for radio CLIO winners.) TV breaks through to the mails. Television gets half of Another 'Post' challenge. Former member of Republican $5 million advertising budget announced Friday (June 14) National Committee has filed suit against Washington Post by officials of U.S. Postal Service for what they called Co., parent of Post -Newsweek Stations Inc., charging first campaign by any government agency to sell consumer management with impropriety in 1971 public stock sale product. Campaign, for fiscal year starting July 1, will and suggesting editorial bias on part of subsidiaries promote sale of commemorative stamps, books and re- Washington Post and Newsweek magazine. Carl L. Shipley, lated stamp -collecting materials. Officials said $1.5 million Washington lawyer and president of Forrestal Village Inc., to $1.7 million would be allocated to network TV adver- Delaware corporation (in whose name suit was formally tising, $800,000 to $1 million to spot TV, with other submitted), asked substantial, but unspecified, compen- half of budget going to magazines and comic strips. T.R. sation on part of Post's 1,400 class B stockholders. Post Engel, postal service's manager of philately advertising, went public three years ago. Shipley suit alleges Post said 18 -month test of similar media mix in St. Louis, management failed to disclose at time that class B share- Boston and Columbus, Ohio, indicated campaign would holders would have only limited voting rights (Post yield $6.5 million more than its $5 million cost. Agency Chairman Katharine Graham remains largest stockholder, is Needham, Harper & Steers, New York. all class A), that dividends would not complement earnings and that management would be given "excessive" stock ABC doubles derby dollars. Kentucky Derby, CBS fixture options. Suit also charges that management lacked candor for last 27 years, will be on ABC -TV for next five under in failing to disclose in 1971 prospectus that WTOP -FM exclusive TV deal in which ABC Sports reportedly will WHUR) firm pay $600,000 to $700,000 annually to Churchill Downs Washington (now would be donated by to Howard University, company Inc., which stages racing's most colorful event. ABC -TV and that intended to "pursue an editorial policy of distorting, exaggerating, will also present derby -eve entertainment specials from suppressing and otherwise abusing freedom of the press..." Post said Louisville, Ky., derby home, starting with 90- minute live - and -taped report next May 2, and will cover potential charges were completely without foundation, noted that derby candidates each year through showings of some prospectus had indeed mentioned Howard gift and said it major pre -derby races for three -year -olds on Wide World would defend against suit vigorously. of Sports. Whether these programs were part of deal was One on stage, another in wings. FCC's Broadcast Bureau not clear. Radio rights, held by CBS since 1948, reported- has new deputy chief. Civil Service Commission has ap- ly are still in negotiation with CBS and others, perhaps proved appointment of Paul Putney, member of Philadel- including ABC. Loss of derby, for which CBS reportedly phia law firm of Dechert, Price & Rhoads, to fill position paid $375,000 this year, breaks up one of CBS-TV's vacant almost two years. It's also nearing final approval of called most prestigious spring sports series, so- triple Clay Smith as deputy chief of Cable Television Bureau. Preakness crown of racing, embracing Derby, and Belmont Mr. Smith, Howard Law School graduate, is with Wash- run within five -week span in May and CBS's Stakes, June. ington firm of Arent, Fox, Kintner, Plotkin & Kahn. TV-radio contract for Preakness has two more years to run, but Belmont TV -radio contract expired this year and No shutout. WNET(TV) New York, still smiling over has not yet been renegotiated. sudden windfall of foundation grants (see page 40), got Wire cost increase threatened. Disregarding FCC request for more good news Friday (June 14). American Chronicle, delay, AT &T last week instituted new hi -lo private line replacement for terminated Bill Moyers' Journal, was rates that may force broadcast stations and other media to approved by stations for National Station Cooperative in drop one or more newswire service (Broadcasting, April 8). next -to-last elimination round. So far, it's only WNET Whereas AT &T had charged uniform rate for same service show accepted. With bidding set for conclusion early this around country, new tariff will set rates according to week, 19 shows have now been approved for co-op, 65 AT &T costs - high in low-density areas, low in high- density have been rejected and nine are still pending.

Broadcast Advertising. 18 Closed Circuit 3 Finance 38 Music 35

Broadcast Journalism . 33 Datebook 11 For the Record 46 Open Mike 15 Cablecasting 41 Editorials 58 Media 17 Profile 57 Changing Hands 27 Fates & Fortunes 44 Monday Memo 8 Programing 40

Broadcasting Jun 11974

6 . It took Bill, Lee & Nipsey 61/2 minutes to undress this famous blonde beauty.

Based on the original 10 -year network ratings success * Fast moving fun for the 18 -49 audience * Hosted by witty Richard Dawson with celeb panel Bill Bixby, Lee Meriwether and Nipsey Russell.

30 colorful half hours for Fall '74

TELEVISION MASQUERADE PARTY A Hatos -Hall Production Monday Memo® A broadcast advertising commentary from Franchellie Cadwell, president, Cadwell /Compton, New York

`Place in the Country' to mince the onions, Albert gladly cries all day. When he tells him to mash the earns British Caledonian potatoes, Albert whips himself into a place in the sun frenzy. This is the kind of spirit you find in kitchens of the British Caledonian. Would you buy syndication rights to a the From chef to pot washer, everybody is show that you know will get low ratings? out to prove that just because food is When British Caledonian Airways served in the air, it doesn't have to taste bought the rights to the Thames Tele- tasteless. Why does Albert Rochester vision A it series, Place in the Country, work his fingers so love your knew off you'll what it was doing, and it knew what dinner? He works for an independent air- it wasn't getting. A Place in the Country line, which means they have to do every- is a 13 -week series and each individual thing better. Have to make it on their program features a different British coun- own, without any help from anyone. try home that holds a place in history. Albert and everybody who works for Slow -paced and intellectual, A Place in British Caledonian, from pilots to stew- the Country is way out of the mainstream ardesses, to customer -service personnel, of American television viewing. have caught that British Caledonian 'do British Caledonian Airways knew A it better bug.' Other airlines hate the way Place in the Country would never appeal we have to be better than everybody, but to a mass audience, even though a New you, you Americans, you're going to York Times critic raved: "Leave it to the love it." British for another of those original, The medium used is specialized televi- stimulating television series, this time a sion (besides A Place in the Country, 13 -week, 30- minute tour of historic time has been purchased on The Six homes and estates that couldn't be more Wives of Henry VIII, Princess Ann's engrossing and charmingly picturesque." wedding coverage and other special Brit- But British Caledonian was looking ish interest programs). In print, the New for something else. It was after the up- York Times, Los Angeles Times and scale traveler interested in Britain; the Wall Street Journal are also used heavily. traveler who would buy high- price, high - And radio, particularly drive time, is im- yield airline tickets. These are the travel- portant to reach the consumer this air- ers who could get very excited over a line wants. quiet series on English country homes. Businessmen get a large share of the A Place in the Country is currently attention. Employing the "Airline Air- running in New York and Los Angeles, lines Hate" theme, British Caledonian British Caledonian's two U.S. gateway tells New York businessmen, "We can cities. It is also syndicated in Houston save you an hour getting to London." in anticipation of British Caledonian's Franchellie (Frankie) Cadwell has been Because British Caledonian is the only Houston-London service, and in Chicago. active in advertising for nearly 20 years. U.S.-to-Britain carrier landing at Lon- To take full advantage of the series, She began in the mid -fifties with the house don's Gatwick airport, it can offer trav- a British Caledonian commercial during agency of Kayser -Roth, New York. From elers a unique rail connection into the the show offers viewers an "A Place in 1958 to 1965, she was partner in Trahey- heart of London that saves pressured the Country" tour to the homes seen on Cadwell, New York, and from 1965 to 1970, business travelers as much as an hour the series. At $1,023, it's definitely a she was partner in Cadwell- Davis, New of bumper -to- bumper traffic time. tour for the upscale traveler. York. In 1970, Cadwell -Davis was acquired In Los Angeles, British Caledonian A Place in the Country is only a small by Compton Advertising and Ms. Cadwell has even more to sell the businessman. part of British Caledonian's advertising became president of Cadwell- Compton, While competing airlines leave Los An- whose clients include Johnson & program, but it is typical of this advertiser, Johnson geles at noon or 1 p.m., only British which on a modest million -dollar budget Health Care Division, Philip Morris Inter- Caledonian has an evening departure en- spends every dollar strategically. Instead national and British Caledonian Airways. abling the businessman to spend the day of the scattergun approach, British Cale- The agency has grown in billings to in his office and then depart. To express donian carefully takes aim at its target around the $6 million mark. this, the term "business machine" was group. The airline's basic appeal to this created. The British Caledonian "busi- high -income group is superior service and ness machine" leaves at night, saving the individual attention. So, you've heard By doing more; by outperforming others. businessman a business day getting to that from other airlines before, right? From baggage handler to stewardess to London. He also enjoys the advantage Well, so had we at the agency. In the maintenance man, the airline turned it- of landing at Gatwick airport with its case of British Caledonian, however, we self inside out for its passengers. What quick rail link to London -a much ap- found its claims to be true. Our next happens when you do things that well? preciated advantage after 11 hours in the problem: How to create advertising that You make the competition look bad, and air. would make that pitch believable. they don't much like you for it. In British Caledonian's first year, April In search of a new way to say "serv- From this emerged our controversial, 1972 -73, which was not a great year for ice," we did research that told us Ameri- highly visible "The Airline Airlines Hate" international travel, the airline exceeded cans were intrigued that British Cale- campaign that rapidly built awareness for its goals and averaged a better than 90% donian was without government subsidy, the airline. British Caledonian personnel load factor (percent of seats filled). yet it was the world's fastest growing told the story. For example, Albert Getting the credit for this achievement airline. Rochester, the "cook other cooks hate ": is highly visible advertising carefully How did British Caledonian do this? "When the chef tells Albert Rochester aimed at a select market.

Broadcasting Jun 17 1974 8 Why do two networks refuse to run this commercial?

OPEN ON VIDE SHOT OF BEACH AND TO WATER LAMM MOVES FRAME F6FLUS OVER WATER AT RAPID PACE. ',one peep. say we should be drill.. Geele,tal Suruer. there ma, be goo 60 bollion barrels of oil or bore shouldn't: s tn.t.. environmental risks. C ltt. to know dhst yOu thin,

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East tand Street, Ne. York 1ODI7 "

CBS: ABC: NBC: We regret that the subject matter of this This will advise that we have reviewed 'Approved as submitted. commercial...deals with a controversial the above-captioned commercial and issue of public importance and does not are unable to grant an approval for use fall within our goods and services limita- over our facilities tion for commercial acceptance:'

As you can see from the storyboard repro- Behind the networks' rejection of idea adver- You know the principle at stake here. You've duced above, we want to ask the public how it tising may be the fear that demands for equal seen it in writing, more than once: feels about offshore drilling. time will be made. We have a reasonable answer "Congress shall make no law... But the policies of two national television net- to that. We offer to pay for equal time, when the abridging the freedom of speech." works prevent us from asking this question. request is legitimate. You've seen it in the First Amendment to This is dangerous, it seems to us. Any restraint We think more discussion, not less, is needed the Constitution of the United States. So on free discussion is dangerous. Any policy that of vital issues such as the issue of America's have we. restricts the flow of information or ideas is poten- energy needs. We're willing to buy the time to We'd like to know what you think about either tially harmful. say what we should be saying. We're willing to of these issues. Write Room 647. 150 East 42nd The networks say that the public's need for buy time so you can hear opposing views. Street, New York, N.Y. information is best served in news programs But two big networks aren't willing to make 10017. prepared by broadcast journalists. time available, in this case Mobil® em.r.ao.Ca,m..m, IT'S ALL IN HER MIND!

Her mind is still the world's best copywriter. A little help from her imagination can make your commercial message a lot easier to remember. W. R. Simmons has shown that accurate recall of advertising brands among listeners to Personality/MOR radio rates 38% higher than average television. While recall among listeners to radio in general is only 15% below that for average TV. "A picture is worth a thousand words." True or false? Ask a Golden West Broadcasters station or Major Market Radio, Inc. for further information from the Simmons Commercial Impact Study. It doesn't have any pictures. Just words -that will help you make up your own mind.

The "Commercial Impact Study" was made in Los Angeles In March and May, 1973. The percentages quoted here are estimates based on systematic random sampling and are subject to statistical variations inherent in the methodology. A complete copy of the Simmons Study, including technical data and an explanation of the methodology, is available on request.

COMMERCIAL

IMPACT CONDUCTED FOR STUDYGOLDEN WEST BROADCASTERS AND MAJOR MARKET RADIO INC. BY W. R. SIMMONS AND ASSOCIATES RESEARCH, INC. KMPC Los Angeles KSFO San Francisco KEX Portland KVI Seattle WBEN Buffalo Datebook Doubleday Media Offers Indicates new or revised listing. A GREAT CHANCE TO This week June 15.18- Georgia Association of Broadcasters annual convention. Jekyll Island. BREAK INTO RADIO! June 16.18- Florida Association of Broadcasters convention. Ponte yedra Club, Ponte yedra Beach. June 17- Deadline for comments on possible modifications of FCC's program exclusivity rules for Small -market Rocky Mountain FM. cable TV systems. June 17 -19- Central Educational Network engineer- Very low overhead. ing seminar. Michigan State University campus, East Lansing. Single- station market. June 17-20-National Association of Broadcasters County seat. board of directors meeting, NAB headquarters, Wash- ington. Priced at 1 -1/2 times gross: June 18-19- National Cable Television Association board of directors meeting. Washington. $55,000 cash. June 18- 20- Senate Communications Subcommittee Coll Neil Sargent collect at 602 -264 -7459 hearings on revision of license -renewal process. Room 5115, Dirksen Senate office budding. June 19- National Broadcasters Club reception honoring FCC Commissioner James H. Cluello. Broad- casters Club, Washington. June 20 -21- Southeast National Religious Broad- casters chapter convention. Holiday Inn South, Or- lando, Fla. Doubleday Medio June 20-30--Oklahoma Broadcasters Association summer meeting. Fountainhead Lodge, Checotah, Brokers TV, Properries. Okla. of Radio, CAN, and Newspaper June 28-30--American Women in Radio end Tele- summer meeting. Fountainhead Lodge, Checotah, Regional Managers Okla. Bob Dalchau, 13601 Preston Rd., Dallas 75240, 214 -233 -4334. June 21- General Instrument Corp. annual stockholders meeting. Robert Treat hotel, Newark, N.J. Neil Sargent, 1202 E. Maryland Av., Phoenix 85014, 602 -264 -7459. June 21-July 2- Berlin International Film Festival. Peter V. O'Reilly, 1730 M. St. N.W., Washington 20036, 202- 872-1100. Berlin.

Also in June June 23 -25- Oregon Cable Communications Asso- ciation annual convention. Valley River Inn. Eugene. June 24.25 -Iowa Broadcasters Association convention. Aventino Motor Inn, Sioux City. June 24-28- Public Broadcasting Service service meetings: program managers, June 24 -26; public in- Successful Managers Know: formation, June 25 -27; development, June 26 -28. Washington Hilton hotel, Washington. June 25- Tentative date for Senate Communica- tions Subcommittee confirmation hearings on nom- . . . inations to FCC. Dirksen Senate Office Building, INTUITION ISN'T ENOUGH Washington. June 25- Federal Communications Ber Association annual meeting. Army -Navy club, Washington. SUPERIOR DECISIONS DEMAND June 25 -Rust Craft Greeting Cards annual stockholders meeting. Rust Craft Park, Dedham, Mass. June 25-28-National Broadcast Editorial Associa- tion annual meeting. Speakers: Vice President Gerald -TO COMPLETE INFORMATION Ford; David Brinkley, NBC News; Frank Stanton, UP -DATE, American Red Cross. Mayflower hotel. Washington. June 28- Washington chapter, Sigma Delta Chi annual dinner. Speaker: Vice President Gerald Ford. Trying to make decisions affecting tomorrow's operations National Press Club, Washington. based upon old or inadequate data is neither easy nor effective. June 28.30- American Women in Radio and Tele- vision board of directors meeting. Philadelphia Mar- Current sales, avails, and financial information is an essential riott, Philadelphia. ingredient station progress. June 30-July 2 -New Jersey Broadcasters Associa- of tion 28th annual convention. Speaker: Richard Wiley, FCC chairman. Pocono Manor Inn, Pocono Manor, Pa. PSI "BAT" Billing, Accounting, and Traffic Systems do the whole job. Computer- based, in your station, PSI sells and installs them July on a "turnkey" basis. No risks. And BAT systems pay for July 1 -Women In Communications Inc. 1974 Clarion themselves. Awards entry deadline. Awards will be offered for broadcast and print submissions in area of women's rights, environment and community service. Contact: To get details, or have an in- station demonstration withous WIC, 8305 -A Shoal Creek Boulevard, Austin, Tex. 75758. obligation, write or call. July 1-American Optometric Association deadline for entries in 1974 journalism awards competition for articles and broadcasts on vision care. AOA, 7000 Chippewa Street, St. Louis 63119.

July 1 -2- Mutual Advertising Agency Network national convention. Grand hotel, Point Clear, Ala. July 5- Deadline for reply comments on possible modifications of FCC's program exclusivity rules for cable TV systems. DP111111171/11171 July 7-9--South Carolina Broadcasters Association ó summer convention. Landmark Inn, Myrtle Beach. P. O. Box 38 2000 "A" St., Bellingham, WA 98225 (206) 733 -8510 July 7- 10- Natrona/ Association of Farm Broad-

Broadcasting Jun 17 1974 11 casters summer meeting. Spokane, Wash. July 9 -Tart Broadcasting Co. annual stockholders meeting. Kings Island, Kings Mills, Ohio. MUCH MORE THAN A July 10-13-District of Columbia, Maryland, Dela- ware Broadcasters Association annual summer meeting. Sheraton -Fountainbleau Inn, Ocean City, Md. July 10.13- Colorado Broadcasters Association sum- FACE mer convention. Speakers Include: Richard Wiley, PRETTY and Grover Cobb, senior execu- FCC chairman, tive vice president, National Association of Broad- casters. Village Inn, Steamboat Springs. July 11.12 Institute of Broadcasting Financial scha fer ELECTRONICS CORPORATION Management /Broadcast- Credit Association quarterly board meeting. Sheraton Boston hotel, Boston. July 11 -13-New England Cable Television ASSO- ciation convention. Mount Washington hotel, Bretton Woods, N.H. July 14.19- California Broadcasters Association annual meeting. Del Monte Hyatt House, Monterey. June 17- Deadline. extended from June 12, for reply comments on FCC's one -to -a- market proceeding (Doc. 18110). July 16.19- Wisconsin Broadcasters Association summer meeting. Pioneer Inn, Oshkosh. July 19-21- American Radio Relay League national convention featuring technical innovations in FM, ICs, and antenna design. Waldorf -Astoria hotel, New York. July 19 -21- Educational Foundation, American Women in Radio and Television board of trustees meeting, Washington. June 24 -29-Oral argument on FCC's proposed rulemaking on multiple ownership of newspaper and broadcast properties. FCC, Washington. July 31 -Aug. 3 -Rocky Mountain Broadcasters Asso- ciation annual convention. Speakers: FCC. Chairman Richard Wiley; Miles David, Radio Advertising Bureau. Park City, Utah.

August Aug. 4 -16- National Association of Broadcasters ninth annual management development seminar. Har- vard University Graduate School of Business Admin- u u istration, Cambridge, Mass. Aug. 8 -11- Concert Music Broadcasters Associa- ® e e tion 1974 meeting. Holiday Inn, Lenox, Mass. Aug. 9-18--Seventh annual Atlanta International Film Festival with competition in features, shorts, audiofil¢ documentary, TV commercial, experimental and TV a production categories. Atlanta. Aug. 12 -15-Cable Television Information Institute annual seminar for local CAN regulators. Fairleigh Dickinson University, Teaneck, N.J. Behind this pretty face you'll find three rugged playback systems for mono or stereo cartridges that Aug. 22-25--West Virginia Broadcasters Association respected single -play cartridge machines in the business! Behind have the same quality as the most fall meeting. Greenbrier, White Sulphur Springs, W. that, you'll find the guarantee of quality and dependability that only comes from the world's leader Va.

in automated broadcasting . .. Schafer Electronics. Aug. 25-26-Arkansas Broadcasters Association summer convention. Arlington hotel, Hot Springs. TELL ME MORE! Aug. 26 -27- Eastern National Religious Broadcast, Name ers chapter convention. Lancaster Bible College, Lan- Station caster, Pa. Address City scha State 7lp September Sept. 7.9- Southern Cable Television Association Schafer Electronics Corporation 75 Castilian Drive. Santa Barbara Research Park In Hawaii, Mexico, Puerto Rico For the rest of the world contact: Goleta, Caldornia 93017 (905) 969 -0755 and the Virgin Islands contact: , ,mr%3 EMI Sound 8 Vision Schafer International if Meror meeting dales In 1974.78 Schaler Electronics Ltd, 1355 Harbor Drive Equipment Limited 5824 Burbank Road, SE, Calgary, Sept. 11.13-Radio Television News Directors San Diego, California 92101 Road, Hayes Alberta, Canada T2H 1 Z3 252 Blythe Association 1974 annual convention. Queen Middlesex UB3 1 H W England Elizabeth hotel, Montreal. Sept. 29 -Oct. 2- Institute or Broadcasting Financial Management 14th annual conference. Chase -Park Plaza, St. Louis. Oct. 10-13- National Association of FM Broad- . casters annual convention. Fairmont hotel, New Orleans. Found The Oct. 27-30-Association of National Advertis. ers annual meeting. The Homestead. Hot Springs, Va. Nov. 13- 18- Society of Professional Journal- "Right" Format Yet? ists, Sigma Delta Chi annual national convention. TowneHouse hotel, Phoenix. Inspiration Radio may be the answer in your market. Nov. 17.19 -- Television Bureau of Advertising 20th annual meeting. Century Plaza hotel, Dirigo Media provides a complete program-format Los Angeles. consulting service including sales and promotion. Nov. 17-20- National Association of Edu- cational Broadcasters 50th annual convention. Las Vegas Hilton, Las Vegas. Call or Write Fred Miller for Details Feb. 8-12, 1975- National Association of Television Program Executives annual conference. Hyatt Regency hotel, Atlanta. April 8 -9, 1975- National Association of Broadcasters annual convention. Las Vegas 207 - 773-9022 convention center, Las Vegas. Dirigoaredia 13 1975 Cable Televi- April -17, -National sion Association 24th annual convention. New 638 CONGRESS ST., PORTLAND, MAINE 04101 Orleans.

Broadcasting Jun 17 1974 12 WINNER EMMY AWARDS TH M E RV GRIFFU N SHOW THE NUMBER ONE NATIONALLY SYNDICATED TALK -VARIETY SHOW - - IN THE RATINGS

( #1 IN TOTAL VIEWERS; #1 IN TOTAL HOUSEHOLDS; #1 IN ADULTS; #1 IN WOMEN; #1 IN MEN; #1 ADULTS 18-49; #1 WOMEN 18 -49; #1 MEN 18 -49.) *

IS ALSO THE NATION'S NUMBER 1 TALK* SERVICE VARIETY SHOW AS VOTED BY THE NATIONAL ACADEMY OF TELEVISION ARTS AND SCIENCES

EMMY FOR BEST Talk /Service /Variety Show (Producer Bob Murphy)

EMMY FOR BEST 7 Writing for a Talk /Service /Variety Show (Tony Garafolo, Bob Murphy, Mery Griffin)

EMMY FOR BEST Director of Talk /Service /Variety Show (Dick Carson) Ws

IN MERV GRIFFIN rod ucnu ASSOCIATION WITH \n

IDETROMEDIR PRODUCERS CORPORRTIOR e685 LEXINGTON AVENUE, NEW YORK, N Y 10011. 1212) 692 -9100 CABLE METPROEAST

* SOURCE: NS! Report on Syndicated Programs 4 week period ending November 21, 1973. Subject to qualifications available on request. annual convention. Disney World, Orlando, Fla. Sept. 11.13-Radio Television News Directors Asso- ciation 1974 annual convention. Queen Elizabeth hotel, Montreal. Sept. 13-15-American Women in Radio and Tele- vision northeast area conference. Lodge on the Green, Painted Post, N.Y. Sept. 15-17-Nebraska Broadcasters Association annual convention. Holiday Inn, Columbus. Sept. 15-17- Louisiana Association of Broadcasters fall convention. Royal Sonesta hotel, New Orleans. Sept. 18-21- VIDCOM, International Market for Video Communications, Palais des Festivals, Cannes, France. Sept. 18-24- Electronic Industries Association of Japan Japan Electronics Show '74. Tokyo International Trade Fair Grounds, Tokyo. Sept. 20 -22- American Women in Radio and Tele- vision western area conference. Camelback Inn, Scottsdale, Arizona. Sept. 23- 24- Western National Religious Broad- casters chapter convention. Marriott Motor hotel, Los Angeles. Sept. 23 -27 -Fifth International Broadcasting Con- vention. Grosvenor House, London. Sept. 24.27 -CBS Radio Network Affiliates convention. Arizona Biltmore hotel, Phoenix. Sept. 29-Oct. 2- American Association of Advertis- ing Agencies Western region meeting. Vancouver, B.C. Sept. 29-Oct. 2- Institute of Broadcasting Financial Management 14th annual conference. Chase-Park Plaza, St. Louis. Sept. 30-Oct. 1- Midwest National Religious Broad- casters chapter convention. Moody Bible Institute, Chicago.

October Oct. 2.8- Telecom 75, second World Telecommuni- cations Exhibition. Palais des Expositions, Geneva. Oct. 3- 6- -Women in Communications Inc. annual national meeting. Bellevue Stratford hotel, Phlla- delphia. Oct. 48- American Women in Radio and Television mideast area conf erence. Sheraton Valley Forge, Valley Forge, Pa. Oct. 4.8- Illinois News Broadcasters Association fall convention. Quad Cities. Most installations have different specs, Oct. 8- 10- Illinois Broadcasters Association fall convention. Hyatt -Regency O'Hare, Chicago. Oct. 9.11- Western Educational Society for Tele- so we make different cables...all with communications annual convention. Golden Gateway Holiday Inn, San Francisco. Oct. 10-13- Missouri Broadcasters Association fall the same Comm /Scope quality. meeting. Crown Center, Kansas City. Oct. 10-13-National Association of FM Broadcasters Long -term signal stability, superior physical and mechani- annual convention. Fairmont hotel, New Orleans. Oct. 11 -13- American Women in Radio and Tele- cal properties, low -loss return -whatever you need most vision southern area conference. Mills Hyatt House, in a cable, Comm /Scope makes it: Charleston, S.C. Oct. 14 -1S -North Dakota Broadcasters Association New PARAMETER-Itm Coaxial Cable with all the elec- fall meeting. Featured speaker: Vincent T. Wasilewski, National Association of Broadcasters president. Ra- tricals you've been looking for in a strong, rugged, easy - mada Inn, Dickinson. to-handle coaxial. Guaranteed for five full years. Oct. 16- 19- Information Film Producers of America 1974 national conference. Vacation Village hotel, San Ce11- O- AirXD Coaxial Cable with expanded polystyrene Diego. Which lets you make longer trunk runs using Oct. 17 -19- American Association of Advertising dielectric. Agencies central regional meeting. Chicago. smaller cables and fewer amplifiers per mile. Oct. 18-20--American Women in Radio and Tele- vision east central area conference. Marriott Inn, Extended Spectrum Alumagarde Coaxial Cable with a Ohio Hospitality Center, Cincinnati. five -year written guarantee. And full frequency utilization Oct. 1840- American Women in Radio and Tele- vision west central area Conference. Lincoln Hilton, to 300 MHz and beyond. Lincoln, Nebraska. Solid -De Coppergarde Coaxial Cable for direct burial Oct. 23 -24- Kentucky Broadcasters Association fall convention, Holiday Inn, Lexington. application, guaranteed five years. Oct. 24-25-American Association of Advertising So keep your specs up. Insist on Comm /Scope quality. Agencies central regional meeting. Detroit. Oct. 25- 27- American Women in Radio and Tele- It's something special. vision southwest area conference. Hilton Inn, Tulsa, Comm /Scope Company, P.O. Box 2406, Hickory, North Oklahoma. Oct. 27.30- Association of National Advertisers Carolina 28601. Phone 704/328 -5271. annual meeting. The Homestead, Hot Springs, Va. Warehouse Locations: San Rafael and Chula Vista, California; Dallas, Texas; Tampa, Florida; Seattle, Wash- November ington; Sherrills Ford and Angier, North Carolina; Wood- Nov. 4.8- International F.T.F. Corp. film and TV festival of New York. Americana hotel, New York. bridge, New Jersey; Rock Island, Illinois. Nov. 8- 10- Educational Foundation, American Women in Radio and Television board of trustees meeting, Los Angeles.

Nov. 10-15- Society of Motion Picture 8, Television Engineers technical conference and equipment ex- Company hibit. Four Seasons Comm /Scope Sheraton hotel, Toronto. Nov. 13- 15- Society of Professional Journalists, Division of Superior Continental Corporation Sigma Delta Chl 1974 national convention. Towne - House hotel, Phoenix. Nov. 15 -17- American Women in Radio and Tele-

Broadcasting Jun 17 1974 14 BROADCASTING PUBLICATIONS INC. Sol Taishoff, chairman. Open Mike® Lawrence B. Taishoff, president. Maury Long, vice president. Edwin H. James, vice president. Joanne T. Cowan, secretary. SO WHAT'S NEWS? Irving C. Miller, treasurer. Lee Taishoff, assistant treasurer. Phrases such as "Happy Talk," "Tabloid," Broadcastingi "Top 40 News," and "Show Biz News" are Tne newsweekly of broadcasling and allied ans coined by people, mostly columnists or com- High `Profile' TELEVISION® mentators, who haven't the slightest idea of Executive and publication headquarters what makes EDITOR: I am very grateful for the "Pro- BROADCASTING-TELECASTING building, local television news the number file" in BROADCASTING (May 13). The 1735 DeSales Street, N.W., Washington, one source for news in most markets in the recognition it accords to American Wom- D.C. 20036. Phone: 202 -638 -1022. country. Much less do they have any first- en in Radio and Television is outstanding. Sol Taishoff, editor. I was personally pleased that it took note Lawrence B. Taishoff, publisher. hand knowledge or understanding of what of my long association with WON Con- mass audience is, or why it is attracted to and tinental Broadcasting. They have always EDITORIAL Edwin H. James, esecutive editor. believes in the credibility of television news been most supportive and encouraging to Donald West, managing editor. me in my AWRT activities. It will be one Rufus Crater (New York), chief correspondent. more than any other news source. None of Leonard Zeldenberg, senior correspondent. of my goals to encourage other broad- J. Daniel Rudy, assistant to the managing editor. the "catch" phrases above relate in any way casting management to give such support Frederick M. Fitzgerald senior editor. Carol Dana, Joseph A. Esser, Don Richard, to the success of a local newscast. What makes to their women. Michael Shain, assistant editors. Reading the finished article, I realized Ted Vaden stafi writer. for success is news content, delivered by com- Jonathan ltourtellot, editorial research. what a pro you have on your staff [in Laurie Endter, Joanne Ostrow, Patricia Thach, petent people in a way that uses all of the Donna Wyckoff, editorial assistants. assistant editor Carol Dana). I thought techniques of TV to tell the story. the piece was well written and that she Lucille ['Mauro, secretary to the editor. did capture whatever "flavor" our meet- BUSINESS There was a time a few years ago, when net- ing had. L. Nealin, president, Maury Long, ice Patricia president. work television news carried along with WGN -TV David N. Whitcombe, director of marketing. it, AWRT; manager of films, Chi- Doris Kelly, secretary. cago. the local station's news ratings. This is no ADVERTISING longer true. Local news has improved so The last word Winfield R. Levi, general sales manager (New York). John Andre, sales manager -equipment and significantly in the last few years, that in engineering. EDITOR: I am amused by the letter written David Berlyn, Eastern sales manager (New York). most cases, it now carries the network news. by Bob Smith of WREK -FM, noncommer- Bill Merritt, Western sales manager (Hollywood). Stan Soifer, sales manager-programing (New York). A study of ratings in individual markets will cial campus station at Georgia Tech in Lynda Dorman, classified advertising. Atlanta. He complains of your erroneous make this fact clear. reference to the Georgia -Notre Dame CIRCULATION Bill Criger, circulation manager. We do not believe that there is or ever will football game on TV Sept. 9. It should Kwentin Keenan, subscription manager. have been Georgia Tech, of course. Stephen Brown, Odell Jackson, Patricia Johnson, be a formula for a successful local newscast. Jean Powers, Juliet Rollet. Mr. Smith says "both the football team Each market is different, not only socio- and institution would never be confused PRODUCTION with a cow college." That is an interest- Harry Stevens, production manager. economically, but competitively. Our recom- Bob Sandor, production assistant. ing and educational statement. I stand Susan Cole. mendations to every client are based not on corrected, for I thought Georgia Tech personal opinion, but extensive research by had dropped football. Or, at least their ADMINISTRATION Irving C. Miller, business manager. social scientists done in -home in that particu- record indicates that they should do so.- Lynda Dorman, secretary to the publisher. W. C. Woodall Ir., president, wDwD-AM- Philippe E. Boucher. lar market. Then, the findings are combined FM Dawson, Ga, BUREAUS with the benefits of our over twelve years' New YORK: 7 West 51st Street. 10019. as first founded, spe- Slighted Phone: 212- 757 -3260. experience the company Rufus Crater, chief correspondent. cializing in this area, to help improve the EDITOR: Rocco Famighetti, senior editor. I am appalled at the incomplete John M. Dempsey, assistant editor. research done for the article on UHF Leslie Fuller, staff writer. station's position. television (BROADCASTING, June 10). The Winfield R. Levi, general sales manager. In almost every case, we work directly with most dramatic success story in UHF or David Berlyn, Eastern sales manager. Stan Soifer, sales manager -programing. including the news independent television is WTCG -TV At- Jackie Keenan, Harriette Weinberg, advertising the total management, lanta. It is the highest rated independent assistants. director, in developing the research and the UHF television station in the United HoLLrwooe: 1680 North Vine Street, 90028. Phone: 213 -463 -3148. subsequent solutions to the problems the news States. (Metro share sign -on to sign -off Earl B. Abrams, senior editor. F/M '74 ARB).-John D. Sawhill, vice Bill Merritt, Western sales manager. director faces. president, marketing and research, RKO Sandra Klausner, assistant. Television Representatives, New York. If you want to know more, phone BROADCASTING* magazine was founded in 1931 by Broadcasting Publications Inc., using the title Blowing Gabriel's horn BROADCASTING.-The News Magazine of the Fifth Estate. Broadcast Advertising was acquired in EDITOR: Your story in BROADCASTING of 1932, Broadcast Reporter in 1933, Telecast in May 27 headed "Gabriel Blows His 1953 and Television in 1961. Broadcasting - MCIP Telecasting was introduced in 1946. Horn" was fully accurate. An interesting point not covered was the fact that our McHUGH AND HOFFMAN, INC. company was the first cable system in Communications Consultants history to win one of these awards. The 7900 Westpark Drive CATV industry, reeling from Wall Street Reg. U.S. Patent Office. and legislative blows as it is these days, ® 1974 by Broadcasting Publications Inc. McLean, Virginia 22101 could use a bit of recognition when Area Code 703 Hoarty, general manager, Microfilms of BROADCASTING are available from 790-5050 earned. -Leo University Microfilms, 300 North Zab Road, Buckeye Cablevision, Toledo, Ohio. Ann Arbor. Mich. 48103.

Broadcasting Jun 17 1974 15 Some things just go together naturally. Like WWJ AM & FM for example! WWJ -AM and WWJ -FM -a natural combination! Two distinct radio stations. Each with its own distinctive sound. News and information all day on WWJ -AM. The finest spectrum of music available anywhere on WWJ -FM. The kind of programming listeners really like. That's why the WWJ AM & FM combination continues to rank Number One in total audience, women 18 -49, adults 18 -49 and total adult women, weekdays from 6 AM to 7 PM *- making it by far Detroit's most efficient radio buy. WWJ -AM and WWJ -FM. A natural combination!

Source: January- February, 1974, ARB average 1/4 hour estimates, Monday- Friday, Detroit Metro Area, subject to source limitations.

NBC Affiliate. National Representative: The Christal Company tia WWIAfElLeFNE RADIONE aKO) cDr2@ R.Q=12c-T,EguEddT Vol. 86 No. 24

In arguing against adoption of any roy- the bill some semblance of professional Media alty principle for record manufacturers sports control over the rights to its games, and performers, the NAB has called the but lost on the same 11 -1 vote. proposal a "rip -off." The association has On the fee schedule, the copyright On copyright pointed out that performers are already owners lost a crucial vote in their battle paid for recording sessions and stars par- to keep royalties for broadcast retrans- broadcasters ticipate in revenues from record sales. Be- missions at the levels prescribed in the yond that, the NAB has said, record corn - bill as it was reported out of the Senate panies derive valuable promotional bene- Copyright Subcommittee. Sensing a mood lose some fits from air exposure of their releases. in the committee to cut the rates, the Cable interests were ecstatic over the copyright owners backed a two- tiered outcome of the biggest fight they have yet schedule, introduced by Senator Quentin and lose some fought on Capitol Hill. With only one N. Burdick (D- N.D.), but lost by two Record royalties are preserved negative vote, the committee killed a pro- votés. Favoring the two -tiered schedule, in Judiciary mark -up; cables escape vision in the bill that would have pre- which would have lightened the fee bur- prohibition against distant sports, vented cable systems from importing den on smaller cable systems, were Sen- get fees cut for broadcast carriage sporting events from distant' markets ators McClellan, Robert C. Byrd (D- when games of the same sport are being W. Va.), Hiram Fong (R- Hawaii), Birch Broadcasting interests lost a major battle played in the system's area. Senator Philip Bayh (D- Ind.), John Tunney (D- Calif.), last week in their attempts to kill a newly A. Hart (D- Mich.) was the lone dis- Charles McC. Mathias (R -Md.), and Hart. constituted royalty right for recording senter. With the failure of the Burdick amend- companies and their artists. The Senate Senator John L. McClellan (D -Ark.) ment, the adoption of an amendment by Judiciary Committee split down the mid- had planned to introduce an amendment Senators Gurney, Marlow Cook (R- dle, 8 to 8, and thereby preserved the deleting the so- called blackout section but Ky.) and Strom Thurmond (R -S.C.) to controversial record royalty contained in would have sent the issue to the FCC for halve the fee schedule was a fait accom- a comprehensive copyright- revision bill. final adjudication. The senator opposed pli. Only three dissenting votes were re- The mark -up session also produced a Section 114 on the grounds that sports corded in the voice vote that passed the clear victory for the cable industry, which protection was a regulatory matter, not Gurney amendment, those of Senators succeeded in deleting another section of one that belonged in a law. But by the Mathias, Tunney and Hart. There was a the bill that would have severely restrict- time of the mark -up session, Senator Mc- surprised reaction from many observers ed its right to carry distant sports pro- Clellan backed down from his FCC- juris- that Senator Edward Kennedy (D- Mass.) grams and in halving the rates cable -TV diction position and threw his support did not join his usual senatorial allies, systems would pay copyright owners for behind the amendment, offered by Sen- Senators Hart and Tunney, on the rate - the use of broadcast signals. ator Edward J. Gurney (R- Fla.), that de- cut vote. The National Association of Broadcast- leted the section without mention of FCC The rates, which previously ranged ers, which had been fighting the record purview. Mr. McClellan changed his from a 1% levy on gross revenues for royalty, Section 114, since 1969, said it mind, an aide said, in the belief that the the smallest cable systems to 5% on the was "disappointed" that the provision sur- FCC directive "could be exploited by one largest, now range from t % for systems vived the mark -up and that it would carry group or another to have the bill sent to grossing less than $40,000 per year to on its fight. the Commerce Committee." Senator 21 % for those grossing more than "As far as we're concerned," said Howard Baker (R- Tenn.), a member of $160,000. Grover Cobb, senior executive vice presi- the Senate Commerce Committee, has The committee provided, however, that dent of the NAB, "8 to 8 doesn't prove formally asked Senator John O. Pastore the rates will be reviewed by a copyright anything." Since the vote does not clearly (D- R.I.), chairman of the Communica- tribunal six months after the act becomes define the committee's position on Sec- tions Subcommittee, to request a referral law and reviewed at five -year intervals tion 114, he felt, "we have an oppportu- to Commerce before the bill goes to the after that. As originally drafted, the bill nity of removing this thing on the floor" Senate floor. Senator McClellan is against would have provided the first review three In adopting the principle of a recording such a referral. Senator Hart introduced years after enactment. The Copyright right, the committee reduced the rate of an amendment similar to Senator McClel- Subcommittee cut that to 18 months, a payment that its Copyright Subcommittee lan's in the course of his fight to keep in period further tightened last week by the had proposed -a ceiling of 2% of gross revenues for broadcast stations. Instead, the committee adopted a compromise Decisive split. This is how the 16 members of the Senate Judiciary Committee schedule of $250 per year for stations voted on the deletion of Section 114, the performers' royalty provision, of the copy- grossing under $100,000, $750 for those right revision bill. The for -and -against lineup held for all amendments up to the final grossing between $100,000 and $200,000 compromise, which was adopted unanimously. Senators Bayh and Cook voted and I% of revenues for those grossing by proxy. more than $200,000. Against Authorities varied in their estimates of For probable cost to broadcasters. Figures Marlow Cook (R -Ky.) Hugh Scott (R -Pa.) ranged from something less than $15 mil- Roman Hruska (R -Neb.) John L. McClellan (D -Ark.) lion a year to more than $20 million. The James O. Eastland (D- Miss.) Philip Hart (D- Mich.) pool is to be divided equally between rec- Sam Ervin (D -N.C.) John Tunney (D- Calif.) ord manufacturers and record perform- Edward J. Gurney (R -Fla.) Charles McC. Mathias (R -Md.) ers, according to a distribution formula Quentin N. Burdick (D -N.D.) Edward Kennedy (D- Mass.) to be calculated by the register of copy- Strom Thurmond (R -S.C.) Hiram Fong (R- Hawaii) rights. Robert Byrd (D -W. Va.) Birch Bayh (D -Ind.)

Broadcasting Jun 17 1974 17 parent Judiciary Committtee. clear" that CBS's position "is opposite to per song per record sold. The House bill, Richard W. Jencks, CBS Inc. Washing- the feeling of more than 200 radio sta- passed in the mid -60's, two- and -one -half ton vice president, spoke for many broad- tions" affiliated with CBS's radio net- cents per cut. Last week, the Senate com- casters when he expressed disappointment work. mittee approved a hike to three cents, a that the cable interests had succeeded in The NAB's Mr. Cobb said that what- cost increase to the recording industry getting so low a scale of payments into ever happens to the record royalty on the that effectively wipes out any monetary the broadcast -retransmission pool. But he Senate floor, there were hopes of kill- gain it would get from a performers' fee. called the establishment of copyright lia- ing it in the House. In House Judiciary "We think's its unfair that everyone else bility for cable carriage of broadcast sig- Committee hearings, he said, "we have a got their rates cut except us," a record nals "the most important news to come chance to develop a record on this issue industry spokesman said. He predicted out of the committee." He said it was that we couldn't develop on the Senate the mechanical fee issue would be a possible the concessions to cable would side." The last round of hearings before "major battleground" in the copyright not have been made if broadcasters "had Senator McClellan's Copyright Subcom- bill's future. worked harder on that section of the mittee were restricted to other sections of As long as three months ago, knowl- bill." the bill. In broadcast testimony, the only edgeable observers gave the recording Mr. Jencks was speaking for no other mention of Section 114 was in the last royalty no more than a 50 -50 chance of broadcasters, however, when he curried paragraph of the prepared statement of surviving mark -up. No one knew just how support for Section 114, establishing the the NAB president, Vincent T. Wasi- prophetic that prediction had been until record royalties. The principal broad- lewski. the votes turned out to be tied -and thus caster efforts were directed toward ex- But hearings in 1967 did cover the per- rejections -on a number of attempts to tinction of that section. CBS alone among formers' copyright provision, a Judiciary remove or amend the section. broadcast interests supported it for the Committee spokesman said. "And after revenues it promised for its Columbia all," he said, "the arguments really have Even as the doors closed on the mark- the best vote available Records. Indeed the CBS Radio Affiliates not changed since Fred Waring's time." up session, count Association took pains to let Senate Ju- Mr. was was six for and six against deletion with Waring one of the first movers broadcasters were diciary Committee Chairman James East- behind a performers' fee, as early as four undecideds. The land know in advance that the CBS Radio 1950. hoping that Senators Fong and Mathias network's 200 -plus affiliates were opposed A music industry lobbyist called its would join Senators Byrd and Roman to CBS Inc.'s position on the proposed victory on Section 114 "the triumph of Hruska (R- Neb.), the other undecideds, fees -and CBS Radio officials let associa- the flea over the elephant." Throughout on the side of deletion. When they did tion leaders use the network's lines for a the tense, day -long mark -up, which was not, the committee became deadlocked. closed circuit sounding the alarm. closed to outsiders, broadcasting and An amendment by Senator Sam Ervin Odin S. Ramsland of xnAL(AM) Du- cable lobbyists nervously guarded the (D -N.C.) to delete Section 144 lost 8 to luth, Minn., chairman of the association, front door of the committee room while 8. One by Senator Gurney to delete conferred with other members of the or- the music and film people crowded out- broadcasters from Section 144 also lost ganization's executive committee by tele- side the back door waiting anxiously for 8 to 8. (Section 114 also provides that phone after being alerted by the NAB news. The music interests had used some background music services will pay 2% that some Judiciary Committee members artists for their lobbying efforts -singer of their gross to the recording royalty might think the affiliates supported CBS's Andy Williams was known to have called pool, jukeboxes $1 a year each, and cable position. He then advised CBS Radio Senator Kennedy (Mr. Williams sang at system fees to be fixed by the register President Sam Digges that the five -mem- Robert Kennedy's funeral) to ask his sup- of copyrights for originated programing.) ber executive committee was unanimously port for the new copyright. Mr. Williams, Senator Ervin offered a compromise opposed to the copyright bill's fee sec- who now has his own company, Barnaby setting a 1% levy on stations grossing tion, and obtained permission for an ex- Records, formerly recorded for Colum- more than $200,000 per year and exempt- ecutive committee member, Joseph M. bia. And there was some comment during ing the smaller stations; it lost 7 to 7. Higgins of WHP -AM -FM Harrisburg, Pa., the day about the presidential hopefuls Finally, Senator Byrd broke the dead- geographically closer to New York than and those up for re-election on the Ju- lock and voted with Senator Hugh Scott the other members of the committee, to diciary Committee needing a "benefit (R -Pa.), the main backer of the per- make a closed- circuit report to all CBS concert or two" to raise campaign money formers' royalty, on the amendment that Radio affiliates via CBS facilities on soon. established a liability for all broadcasters June 3. Still, the day was not a clean sweep no matter what their gross revenues. Mr. Higgins spoke for about five min- for the recording industry. It lost the From then on, it was a matter of horse - utes, urging all stations to contact their fight to keep mechanical royalties -the trading to get to the schedule the commit- home -state senators to express their oppo- fees record manufacturers pay composers tee finally adopted. sition to the fee provision. In the mean- and publishers for the right to use their The committee is expected to take an- time Mr. Ramsland had already written music -down to an "acceptable" level. other two weeks to write its report, which Chairman Eastland to "make it very Presently, the mechanical fee is two cents must accompany the bill to the Senate floor. Officials said that as the calendar now stands the bill is unlikely to reach Senate consideration before the end of July. The mark -up session came on the day after the 10th anniversary of the introduction of copyright- revision legislation. On June 10, 1964, the first revision bill in 55 years was introduced in the House. The House passed the bill on to the Sen- ate in 1966. The bill has been languish- ing in the Senate since 1967, primarily waiting for the cable television issues to Copyright allies. Soviet officials toured the New York facilities of Broadcast Music be resolved. The bill adopted by the Sen- Inc. during a conference on international copyright last week. (From left,) BMI ate Judiciary Committee last week is rad- President Edward M. Cramer; Leo Cherniaysky, BMI vice president, foreign per- ically different from the one adopted by forming rights, and chairman of the BMI board, Sydney M. Kaye, met with Boris the House. The House version does not Pankin, president, Soviet Bureau for the Protection of Authors' Rights, and Yuri contain a performers' copyright. Ob- Melnik, senior economist, Trade Representation, USSR. Reciprocal arrangements servers think it may be another two years between the rights societies In the two countries were discussed ( "Closed Circuit," before the House and Senate can agree on June 3). a final version of copyright revision.

Broadcasting Jun 17 1974 le from premium manufacturers. "That's NAB boards: something the FTC can afford, but we can't," one director said. Also, there is the License -renewal It never possibility of lawsuits from sports and other popular figures if they are elimi- proponents keep rains but nated by a code change. Those people would stand to lose much on endorse- wary eye on clock it pours ments if they are eliminated from chil- Witness list for hearing grows, dren's ads, as FTC Chairman Lewis Eng- with broadcasters fearful that Even license renewal moves to back man has suggested. of agenda for meetings this week too much delay could cause fatal It was learned last week that the NAB conflict with Nixon proceedings as copyright and mounting pressures and the Television Information Office are on children's advertising are on top putting together a slide and film pre- The list of witnesses with opinions on sentation of the NAB code, its implemen- "The same old problems are with license renewal is growing longer by the us," tation and the improvements in a National Association Broad- children's day at the offices of the Senate Com- sighed of programing for possible presentation to casters official running down the agenda munications Subcommittee. The word the FCC, the FTC and Congress. The there is that there have been more than for this week's NAB summer joint boards presentation might also be designed for meeting, tomorrow (June 18) through 60 requests to appear before Chairman broadcasters to use in their local commu- John O. Pastore (D -R.I.) and his com- Thursday. But they've got plenty of new nities, an NAB spokesman said. The problems, too. mittee when it takes up the issue of revis- project is still several weeks away from Section 114 (recording royalties) of ing the license -renewal process tomorrow completion. The association is in a race 17) is (June 18). And it is all but certain that the new copyright bill (story page with the FCC, which may act on the time bound to be first priority with the radio the flood of witnesses will require more standards issue by the end of the month. than the three days originally set. board. Growing government heat on the But even if the commission acts before issue of children's programing and adver- The hearing overflow will probably be is the spokesman the the presentation ready, taken up some time after the committee tising will take up much of television the film would still be useful as "an will have said, hears testimony on the confirmation of board's time. And both boards educational tool" in the future. eyes cocked toward Capitol Hill, where three FCC commissioners -the reap- hearings on license renewal legislation There has been some indication from pointment of Robert E. Lee and the new the will be in progress before the Senate network officials that, since govern- appointments of Glenn Robinson and ment turned up the heat, it has been Communications Subcommittee. has Abbott Washburn -on June 25, a corn - For the first time, the boards will cut getting harder to sell full advertising mittee spokesman said. their usual four -day schedule to three. schedules during children's viewing hours. The first day's schedule will include The boards will meet jointly on Tuesday, Therefore, some have said, a change in congressional and government witnesses independently on Wednesday, together the time standards might not dictate a exclusively. Slated to testify that day are again on Thursday. great loss in ad revenue. Senator Lloyd Bentsen (D-Tex.), the There will be five new radio directors Senator John O. Pastore (D -R.I.) will sponsor of one of 21 renewal bills pend- and six new TV directors at the Washing- open what are expected to be lengthy ing before the Senate; Senator Pete V. ton meeting. (They will meet for an ori- hearings on the renewal -revision bill the Domenici (R- N.M.); Representative entation session today, June 17.) Virginia same day as the board meeting begins. Clarence Brown (R- Ohio), who is the is its Pate Wetter, president and general man- But renewal legislation beginning ranking Republican on the House Corn - ager of wASA(AM)-wHDG(FM) Havre slow fade as the NAB's top priority issue, munications Subcommittee and a sponsor de Grace, Md. (not WMDG, as reported it seems. "We have a real hope of getting of the renewal bill that has already passed in BROADCASTING June 10), will be re- a good license- renewal bill," Gene Cow- the House (H.R. 12993); FCC Chairman placing first- termer William McKibben, an, ABC Washington vice president said, Richard Wiley; Clay T. Whitehead, direc- president and general manager of WEBR- "and that's the first time I could say that. tor of the White House Office of Tele- (AM) Buffalo, who resigned two weeks The chances are better today than they've communications Policy; Deputy Assistant ago. Also, William O'Shaughnessy, presi- ever been." The only sticking point any- Attorney General for Antitrust Bruce dent of WVOX -AM -FM New Rochelle, one could see on the matter is the grow- Wilson and perhaps former FCC Com- N.Y., will assume Michael Cuneen's seat ing list of witnesses that are requesting missioner Lee Loevinger, representing the on the radio board. Mr. Cuneen, general time to testify before the committee, NAB's media structure committee. manager of WDLA -AM -FM Walton, N.Y., some directors said. The committee has Not yet scheduled but confirmed to was killed in a car accident only five had between 60 and 65 requests for time, appear in subsequent days are such months after he had been elected. a spokesman said (see story this page). groups and ople as the National The summer meeting is being described But that is still a minor problem, com- Organization for Women; the National as a "general think" session by at least pared to what the bill had already had Urban League; Earl K. Moore, legal one director. The TV people will have to go through, the association believes. counsel of the United Church of Christ; to position themselves on the porcupine The government relations staff will James Hamilton of the National Council issue of children's TV. An NAB spokes- brief the boards on copyright revision of Churches; Percy Green, ACTION of man said there would likely be some rec- and is expected to tell them that the 8- St. Louis; James Townsend of the Com- ommendations to change the television to-8 Senate Judiciary Committee vote that mittee for Open Media; James Bennett, code at the meeting. The two areas under preserved the performers' royalty sets no the National Association for Better discussion are a change in the time stand- precedent and that the chances are good Broadcasting; a former FCC lawyer, ards-probably a belt- tightening from for deletion on the floor. As well, the Charles Firestone, now of the Citizens the current 12 minutes allowed in Sun- staff will tell the board that it should not Communications Center; the Rev. Carl day and Saturday morning programs to be too worried about recent talk on Cap- McIntire, former licensee of WXUR -AM- nine -and -a -half minutes (the prime -time itol Hill about re- instituting wage and FM Media, Pa.; Marcus Garvey Wilcher, standard), as suggested by FCC Chair- price controls. Broadcasting was exempt- Community Coalition for Media Change; man Richard Wiley-and a change in ed from controls before they expired last and Lorenzo Milam, owner KTAO(FM) the rules governing premiums in chil- month. If they are revived, the staff be- Los Gatos, Calif., and considered the dren's ads. The code presently allows 20 lieves, broadcasting has a good case to father of so-called community radio. seconds of a 60- second spot to address it- keep that exemption. Among the broadcasters expected to self to premiums. The pay -TV committee is set to present appear are Virginia Pate Wetter, presi- But as likely as those proposals will be, a "voluminous" progress report on the dent and general manager of WASA(AM)- there will also probably be much resist- NAB's antisiphoning effort. The com- Wiwo(FM) Havre de Grace, Md. and ance. Some directors are worried that if mittee has just sent out to broadcasters Wade Hargrove, counsel for the North the NAB changes the code, the associa- the first installment of its antisiphoning Carolina Broadcasters Association. Sena- tion would be open to large damage suits campaign kit. tor James Abourezk (D -S.D.) will ac-

Broadcastin9Jun 17 1974 company two broadcasters from his state law judge's initial decision, rejected alle- inclusion, Justice said, could minimize -William Duhamel, executive vice presi- gations that KRON stations had manipu- the extent to which local advertisers de- dent and station manager of KOTA -AM- lated news coverage to advance the pri- pend on the Chronicle and KRON stations TV Rapid City, and Dean Sorenson, pres- vate interests of the parent company, to reach their would -be customers. ident and general manager of KccR(AM) had conducted an investigation of the What markets should the commission Pierre. complainants in order to harass them, use? In terms of the products market - It is known that the broadcasters group and that the Chronicle Publishing Co. that is, the media-Justice said the prop- is trying to whittle down its number in had an undue concentration of media er one is the mass dissemination of cur- hopes of shortening the list of witnesses control in the Bay area. One of the fac- rent local news and advertising. It said and the length of the hearings. The Na- tors in the concentration issue was that that newspapers have been held by the tional Association of Broadcasters has the Chronicle is engaged in a joint operat- courts to constitute a line of commerce said that it believes an adequate record ing agreement with the only other daily by themselves, and broadcast media, it on the pros and cons on renewal revision in the city, Hearst's Examiner. added, can be used as substitutes for was developed from 17 days of hearings In reaching that last conclusion, the them. If that market were used, Justice before the House Communications Sub- commission used the KRON -TV grade B said, the Chronicle -KRON share of adver- committee. contour as the geographic relevant mar- tising revenues in the San Francisco- Time is the bill's biggest enemy now, ket, and considered a variety of media Oakland area might have been found to the broadcast interests feel. If the bill is in it- direct -mail solicitations, posters, be three times greater than the share on not passed this year by the Senate, its billboards, national magazines, out -of- which the commission based its public chance will be "greatly diminished" in state newspapers, and newspapers serving interest finding. subsequent sessions, NAB President communities outside San Francisco. It And the market share might have been Vincent Wasilewski has said. If there is also counted television stations whose found to be still greater, Justice said, a trial of President Nixon in the Senate, grade A contours covered KRON -TV's if the commission had used a geographic all normal business will come to a halt grade A contour and all AM and FM market that was "consistent with com- and the license -renewal bill will be frozen stations within KRON -TV's grade B contour. mercial reality and its own policies and out of possible consideration this year. So The complainants in their reply brief practice." That is the area in which the the broadcasters are trying to cut as much last week listed this approach as one of Chronicle and KRON -FM -TV compete ef- time as possible from hearings before the a number of alleged errors warranting fectively in local news and advertising. Pastore committee. reversal of the commission's decision. Justice said that would be San Francisco Justice focused only on the concentra- itself and the San Francisco -Oakland tion issue -but a decision favorable to SMSA; it would not be the television sta- its position would wipe away some of the tion's service area, which covers nine Justice Dept. defenses that licensees in Milwaukee counties that include smaller cities "for (WTMJ- AM- FM -TV), St. Louis (KSD -AM- whose residents and merchants neither fights FCC's TV and KTVI -TV), Des Moines, Iowa San Francisco's urban dailies nor KRON- (KRNT- AM- FM -TV), Minneapolis -St. Paul TV can ever be important sources of local ground rules (wcco- AM- FM -Tv) and Topeka, Kan. news or meaningful vehicles for local (WIBw- AM- FM -Tv) have thrown up advertisers." Justice noted that -four for multimedia against the department's petitions to deny years ago, considering a concentration of their renewals. control issue involving Frontier Broad- decisions They have cited the commission's de- casting, which owned virtually all of the Agency enters KRON court case, cision in KRON in arguing that they do media in Cheyenne, Wyo., at the time, seeks decision on how to determine not command undue control of the mass the commission confined itself to a study market areas and what media should media in their respective markets. The of the media situation in that city. be included in investigating department, which in different proceed- Justice does not contend that the concentration of control ings has suggested different relevant mar- Chronicle company has an undue con- kets (the urban area in one, the city centration of control of mass media. But The Department of Justice has jumped in another, the Standard Metropolitan it says that the figures the commission into the KRON -FM-TV San Francisco court Statistical Area [SMSA] in others), used on arriving at its conclusion are case, and the resulting ripples could ex- joined the complainants in the case in wrong, and that it should be asked to re- tend far beyond the confines of the Bay arguing that the administrative law judge consider the matter "so that it may be area. For Justice is seeking a court rul- and the commission had used incorrect decided by legally appropriate standards." ing that would bolster its arguments in criteria. the growing number of cases in which Indeed, the KRON case could have an Media Briefs it is petitioning the FCC to deny renewal effect even beyond the individual license - to broadcast stations affiliated with news- renewal proceedings being brought by Wrong way. FCC has dismissed on pro papers. Justice. In resolving the relevant- markets cedural grounds Gross Telecasting Inc.'s The department last week filed a friend issue, the court's decision could impact petition for reconsideration of commis- of the court brief in the appeal of the on the commission's consideration of its sion order designating Gross's renewal commission's renewal of the licenses of long -pending proposal to break up multi- applications for WJIM- AM -FM -TV Lan- the stations owned by the publisher of media holdings located in the same sing, Mich., for hearing (BROADCASTING, the San Francisco Chronicle. And the market. May 27) Commission said rules require it issue wants resolved includes the ques- The commission, Justice said in its that such pleadings be filed with adminis- tion of identifying relevant market, in brief last week, should not have con- trative law judge. terms of geography, and the kinds of sidered, "as if relevant to concentration, Delay media and services to be considered in [those] products and services that do not sought. Philadelphia citizens determining whether a concentration of compete with those of Chronicle or KRON- groups have asked FCC to recon- control of mass media exists. FM-TV and whose existence has no tend- sider license renewal granted CBS's The case, now before the U.S. Court ency to dilute the concentration in news WCAU -AM -FM in May. Commission ig- of Appeals in Washington, was initiated and advertising " Nor, it added, nored, without giving reason, their 1972 in 1968, by the late Albert Kihn, a one- should the commission have measured petition seeking market -wide inquiry into time KRON cameraman who died in concentration "in a geographic market 28 Philadelphia stations, including WCAU- March in a plane crash, and Blanche drawn so large as to include media units AM-FM-TV, groups said. Corroborative Streeter, a former KRON employe. Vir- that offer no effective competition" to findings of Philadelphia Commission on ginia Kihn, Mr. Kihn's widow, has sub- the Chronicle company media. Human Rights, submitted by groups last stituted for him as a plaintiff in the Justice also said the commission erred month, underscore need for investigation, case. in including national advertising in the they said, and in meantime licenses The commission last May, in a de- determination as to whether a concentra- should be held up. cision that affirmed an administrative tion of control of media exists. For that Money back. Another in series of suits

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SIOUX FALLS PUBLIC LIBRARY SIOUX FALLS, S. DAK. seeking recovery of fees paid to FCC has 1974 convention chairman, made this been filed in U.S. Court of Claims in observation: At the reins for BPA. Ken Mills, director, research -promotion, Katz Washington. Thirty -two parties- repre- "This year's convention attracted a Television, New York, was elected senting present or former owners of record 340. The vast majority of the ses- broadcast and cable system properties- sions were well attended. And I've had president of the Broadcast Promo- are suing U.S. for $2,026,919. Largest feedback that tion Association for 1975. Also both the general and work- Atlanta claim -for $1,001,996 -was filed in be- shop sessions were well organized and chosen at the seminar: half of Time Inc., and represents 50% worthwhile." Tom Cousins, promotion director of WCCO -TV Minneapolis, president - of grant fee that was paid on approval of The general sessions focused on such $57,180,000 sale of four television sta- elect; Lynne Grasz, promotion direc- industrywide issues as cable television, tor of KOLN -TV /KGIN -TV Lincoln, tions by Time Inc. subsidiary to McGraw- the FCC, legal problems, the "image" of Hill Inc., in May 1972 (BROADCASTING, Neb., vice president; Don Pitcher, broadcasting and changing patterns in promotion manager -television, All May 15, 1972). Parties claim legal basis broadcast news. Workshops explored a for FCC fees was overturned by Supreme Canada Radio & Television, Toronto, wide range of promotional topics. secretary, and Ken Taishoff, director Court in March in case involving annual Released during convention fees charged cable systems. the were of advertising, promotion and publici- the results of survey of stations by BPA ty, WTMJ -TV Milwaukee, treasurer. Lottery losers. FCC has ordered three on their need in promotional material Virgin Islands stations to pay fines for from syndicators. Among the key find- carrying lottery information. Promotion ings: the primary need at most TV sta- Promoting radio personalities isn't easy for J &B Scotch, with "prize" of 1956 tions is for black and white head shots in this television era, but Gladys Christ- Rolls Royce, drew fines of $2,000 each and for color transparencies; 16mm pro- man, promotion manager of KFI(AM) Los for WSTA(AM) and wvwi(AM) both motional spots are preferred by most out- Angeles, showed how it could be done Charlotte Amalie, St. Thomas, and lets although half in the top -100 markets for an independent station. For a comedy $1,000 for WIVI -FM Christiansted, St. would use high band video -tape spots; team appearing on the station, she con- Croix. Commission also rejected WSTA'S glossy reproductions are heavily preferred ceived various far -out promotions: the "hard times" plea for reduced fine and to ad mats, with two columns as the most best gargler in the listening audience won wvwr's objection that the promotion was needed size; the majority of stations like a trip to Las Vegas with the comedians not really a lottery. Commissioner James 30- and 10- second audio tape promos in and a "look- alike" contest was held in H. Quello, in one of first nonroutine both generic and episodic forms. which listeners described characters that votes since his April 30 swearing in, The subject of syndicated promotional were depicted on the show, She also joined Chairman Richard E. Wiley and materials was tackled by a panel con- urged that local personalities be promoted Commissioners Charlotte Reid and Ben- sisting of Hal Cranton, director of ad- through appearances at civic and commu- jamin L. Hooks in action. vertising, sales promotion, publicity and nity events. Carl Haug, vice president and Figures, figures. John Blair & Co., New station promotion, MCA TV, New York; general manager of wxao(AM) Mobile, York, has issued its tenth annual edition Paul Shrage, advertising manager, Co- Ala., suggested that affiliated stations of Statistical Trends in Broadcasting, 52- lumbia Pictures Television, New York, need "only a 10 -cent stamp to write to page compendium of economic informa- and Mort Slakoff, director of creative the network and ask for promotional an- tion from 1950 through 1972 with pro- services, Viacom International Inc., New nouncements featuring their personalities jections by Blair through 1974. York. They answered questions on the with local call letters in the spots." Computerizing. WTCN -TV Minneapolis policies of their companies on promo- Pete Barrett, director of information KMOX -TV will install Kaman Sciences' BCS traffic - tional materials. In the give- and -take services, St. Louis, spoke at a management system and Central Dynam- some station promotion managers felt panel on "media selection" and concen- ics' automatic switching system, and then that a number of distributors ignored trated on the effective use of a station's connect them "by a hard -wired commu- their requests for materials. One sugges- own air time. He cautioned that a promo- nications link that will carry a spot from tion made was to include the needs of tional campaign should be directed to a order confirmation through air time -all the stations in a separate sheet at the target audience and be scheduled in the by computer." time a contract for a series or feature appropriate day part to reach the largest films is signed. number possible. Henry Goldberg, presi- To improve the value of on- the -air pro- dent of Henry Goldberg Media Corp., a motional material, Tom Kyle, director of media buying service in Miami, said it is BPA members broadcast promotion for KTAR -AM -TV and usually necessary to place a campaign on KBBC(FM) Phoenix, suggested that the various media, and suggested a twist: assess needs, aid of the station's production department Why not promote a sports special on the be enlisted. He claimed the involvement sports page of a newspaper on a musical put perspective of producers with promotional announce- special in the entertainment section? Tom ments will enhance their value, and add- Spasari, vice president and media direc- on problems ed: "If possible, a promotion manager tor of N. W. Ayer & Son, Chicago, said should take a course in TV production." in advertising a station, it is important Three -day session in Atlanta draws to be dominant in one medium and to unqualified endorsement of delegates During a session on news promotion, Charles Williams, director of information advertise consistently "since the public There was a balanced and apparently services, WEEI(AM) Boston, detailed a forgets easily." satisfying blend of practical workshops campaign to push the new "newsradio" Richard Payne, director of public re- on promotion and general sessions on format of the station. WEE! scheduled a lations and promotion, WSB -AM -FM At- broad industry issues at this year's con- combination of transit and outdoor ad- lanta, pointed out that birthdays and an- vention of the Broadcasters Promotion vertising, newspaper and radio spots to niversaries can be announced on sta- Association. establish WEEI's new identity. Marcia tions as a means of building bridges to Promotion executives at the June 6 -8 Stem, promotion manager, wrxs(AM) relatives and friends of the persons hon- meeting at the Hyatt Regency in At- New York, described the station's use of ored. He also recommended a "sound - lanta seemed to like the wide range of sound to promote its news, with an- off" show in which the audiences is in- subjects. A check of a dozen promo- nouncements in both a light and serious vited to complain about, to praise or to tion directors by BROADCASTING indi- vein. David Millberg, promotion man- make a suggestion about a community cated they felt they had benefitted from ager, wBBM(AM) Chicago, said the sta- event or practice. both the workshop and general sessions. tion employed outdoor, TV and radio ad- In a session dealing with cable TV, John D. Furman Jr., director of broad- vertising to promote its all -news format. Paul Raymon, vice president and gen- cast standards and coordinator of adver- In using other radio stations in the Chi- eral manager of WAGA -TV Atlanta, said tising and promotion for Cox Broad- cago market, WBBM took this approach: WAGA -TV attempts to co -exist with CATV. casting Corp., Atlanta, and outgoing "Rock on a Rock Station. News on a The station has a CATV relations depart- president of the BPA, as well as the News Station." ment whose members visit the various

Broadcasting Jun 171974 22 What doXerox and Coke have in common?

A great name. So it should always be followed by But that's only part of the answer. the name of the one to which it refers - In both cases, those great names are "Xerox copier," "Xerox computer" or also great trademarks. "Xerox textbook'.' And great trademarks are as valuable Whether you want a certain soft to you as they are to the companies that drink or a certain copier, you want to own them. be sure that what you get is the That's because they ensure that real thing. when you ask for something, you get what you ask for. XEROX The Xerox trademark identifies a range of products.

XEROX h a registered tradenmk of XEROX CORPORATION. COKE is a registered nadenmk of THE COCA-COLA COMPANY. cable outlets and attempt to solve any WLS -TV Chicago (large markets TV on- transmitted, OTP officials last week said problems that may crop up. Donald P. air) for a film titled "Eyewitness News "; they were "optimistic" the long -range Zeifang, vice president, government - WMC -TV Memphis, Tenn. (small market funding bill will eventually be approved relations, National Association of Broad- TV on -air) for its two-inch video tape by the President and introduced in Con- casters, touched upon legislative develop- titled "Memphis State Basketball "; wic c- gress. ments affecting cable, including a bill that TV Cleveland (large market TV using However, it was no secret in Washing- would revise the copyright laws. He said other media) for a newspaper ad, "Switch ton that the "cryptic" message -cryptic the NAB is not opposed to CATV but to to Pros "; Ksr.(AM) Salt Lake City (small in that it contained no explanation for the "siphoning" of programs from con- market radio using other media) for what was said to be the President's deci- ventional television to pay cable. brochure, "For the Fun of it ". sion -came as a shock to Mr. Whitehead. The nation's broadcast promotion ex- Recipients of awards in the sales pro- The President's coolness to public broad- ecutives were urged by Edwin H. James, motion classification were: WOR -TV New casting was no secret. But Mr. Whitehead vice president and executive editor, York (large market TV) for its brochure, reportedly believed he had had the Presi- BROADCASTING, to become active on the "The Great Combination"; KYW(AM) dent's backing in dealing with public local level to help counteract the criti- Philadelphia (large market radio) for a broadcasting representatives on the fund- cism that has been directed at television brochure, "It's Like Having Your Own ing issue. and radio by those inside and outside of Newsstand"; KEX(AM) Portland, Ore. Indeed, the bill itself seemed to sym- government. He noted that a recent (small market) for its brochure, "Half bolize a resolution of the sharp differences House committee report said that "broad- The Story". that had been evident between the White cast operations, including promotion, In the community involvement cate- House and public broadcasting since must be shown to be responsive to ascer- gories, the winners were WTAE -TV Pitts- President Nixon took office in 1969. Mr. tained needs and views." burgh (television) for a two-inch video Whitehead in 1971 let public broadcast- Mr. James said there is an opportunity tape, "Two Minutes"; WBZ(AM) Boston ing officials know that the administration for individual stations to "fill in the gaps (radio) for an audio tape, "Commuter would not support the long-range funding and correct the distortions in the public's Computer" and CFRA(AM) Ottawa (radio) they wanted as protection against political understanding of the broadcaster's pur- for an audio tape, "Black and White interference in their operations as long as poses and practices." The inventiveness Game ". they conceived of themselves as consti- of individual promotion executives, each The awards were presented to the win- tuting a fourth network. Quit trying to addressing the problems and possibilities ners by Professor Robert Schlater, chair- compete with the commercial networks, at the individual station, "can cumulative- man of the radio and television depart- he said, in effect; give the local stations ly produce an effect that is now missing," ment, Michigan State University and a larger voice. And on another point, he Dick Newton, EPA director. he suggested. . said, the administration does not believe Dr. Frank N. Magid, president of public money should be used for contro- Frank N. Magid Associates, Cedar Rap- versial public affairs programs. ids, Iowa, management consultants, Whitehead, All of this was seen by critics as the stressed the need for broadcasters to be administration's effort to quell the liber- alert to change. He pointed out that tele- White House alism that seemed to be beginning to per- vision news has moved from short news- meate the new Public Broadcasting Serv- casts with "rip- and -read" announcers to appear at ice network. But the White House stood longer forms anchored by warm, friendly its ground, so much so that in June 1972, personalities. He cited also the multi- loggerheads President Nixon vetoed a two -year CPB plicity of formats on radio; the rapid money bill on the ground that the cor- growth of FM and the introduction of over CPB funds poration, which distributes federal funds new equipment as influencing the change. to public broadcasting stations, was exert- Dr. Magid suggested that research is Long -range bill drawn up by OTP chief ing too much control over those stations needed to determine the effects of change suddenly given cold shoulder by Nixon (BROADCASTING, July 3, 1972). on the viewing and listening patterns of Public-broadcasting funding, which hard- However, the White House held out the the audience and to ascertain the future ly seems like the kind of issue that would hope that long -range funding would be habits of people. Directing himself to pro- occupy much of President Nixon's possible once public broadcasting's struc- motion executives, Dr. Magid contended thoughts these days, suddenly blossomed ture was modified to meet the President's that much more must be known about last week as one that might add to his objections. And the annual appropriations radio and television's influence in order to problems. for public broadcasting have risen sharply make it saleable. The issue would not rank with the im- during the Nixon Presidency, from $5 John Byron Hackett, vice president and peachment proceedings in Congress or a million in 1969 to a proposed $60 million director of consumer affairs, J. Walter Mideast peace. But it has provided the in fiscal 1975. Thompson Co., New York, used a bit of press with fresh material for criticism of As for public broadcasting, it appears humor in emphasizing a serious subject, the President's performance. And it might to be taking the White House message the legal pitfalls in radio -TV advertising even lead to the resignation of his first seriously. A National Station Program and programing. Among his tips: Return director of the Office of Telecommunica- Cooperative has been established under all unsolicited ideas on advertising cam- tions Policy, Clay T. Whitehead. which stations for the first time have a paigns and programs to the sender with- issue is -awaited long-range direct voice in which national programs the letter; be careful not to At the long out opening funding bill that two will be made available to them by PBS. use on and TV OTP submitted contrived names programs months ago to the White House for ap- The co-op also commits the stations to fi- commercials as it could form the basis of proval. Press reports last week said that nance a substantial portion of the sched- an invasion of privacy suit; avoid imitat- a "cryptic" mes- ule (BROADCASTING, June 10). voices famous radio the President had passed ing of people on sage to OTP rejecting the proposal and In addition, CPB and PBS last year since the person is seen, though this not directing that public broadcasting funding modified their relationship in a way the is legally defensible approach probably be scaled down substantially. (Some administration found satisfactory. Actu- on the is visible. TV where imitator sources last week said the President sug- ally, the administration was thought to gested another alternative: Terminate pub- have been attempting to transfer PBS's BPA honors at convention the best authority for programing in local station promotion lic broadcasting.) However, a White decisions to House aide promptly denied the reports, CPB. PBS managed to hold on to much Five television and five radio stations saying that an option paper on the long - of that authority, but CPB was given a were named winners of the second Broad- range funding bill was still before the role in programing it had not had pre- casters Promotion Association /Michigan President. viously, and procedures were established State University Promotion Awards dur- In a sense, both versions are correct. for ironing out differences between the ing the BPA convention in Atlanta. For although sources stick by their re- two agencies. Winners in audience promotion were: ports that the presidential message was It was against that background that

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Price $3.395 $8.870 lieved the changes they had made in the bill is said to stem from a personal meet- structure of public broadcasting merited ing that Mr. Whitehead held with White a long -range funding bill. So did key House chief of staff Alexander Haig on members of Congress, who had criticized Sunday (June 9). Mr. Haig, who had Mr. Whitehead for not developing such a not been available to Mr. Whitehead for bill sooner. And so, finally, did Mr. weeks previously, is understood to have Whitehead. said that he would discuss the matter with Thus the dismay Mr. Whitehead is said the President, possibly during the cur- to have felt when, about two weeks ago, rent Mideast tour. he received word about the President's If a bill is to be introduced in the cur- position on the bill. So strongly did he rent session of Congress, it will have to feel that Mr. Whitehead immediately be by the administration. The members filed a written appeal to the White House of Congress most concerned about public - asserting that he could not support the broadcasting funding, Representative Tor - President's decision -that he would sup- bet Macdonald (D- Mass.), chairman of port the bill he had offered, even if the the House Communications Subcommit- White House abandons it. Since a mem- tee, and Senator John O. Pastore (D- ber of the administration could not be R.I.), chairman of the Senate Commu- expected to oppose the President in pub- nications Subcommittee, showed no in- lic, Mr. Whitehead seemed to be threat- terest last week in taking the lead on the ening resignation over the issue. issue. Mr. Whitehead, who became the first An aide to Representative Macdonald director of OTP, in September 1970, after said the congressman has no plans for serving as a White House aide, had long introducing a measure. And an aide to OTP began drafting the long -range fund- planned to leave government service this Senator Pastore said that although the ing bill. It would provide for annual summer. He hoped to see the long-range senator was "sadly disappointed" by the grants ranging from $70 million in 1976 funding bill and one on cable television President's reported feeling about long - to $100 million in 1980, but would re- introduced in Congress before his depar- range CPB funding, it was too late to quire public broadcasting to raise $2.50 ture. bring a measure up this year. But if ac- for every $1 of government money. CPB But a resignation over the CPB bill tion is to be taken in the next session, the and PBS were disappointed; they wanted would likely create critical comment in aide said, "it would be a lot more effi- a top of $200 million and a matching - the press. The leaked report concerning cient and easier to get a bill if it has the fund formula of $2 for $1. And, al- the President's position on the measure approval of the executive." though agreeing to accept the matching has already sparked some critical com- formula in the proposed bill, they re- ment, in the Wall Street Journal as well Whitehead also puts distance between served the right to quarrel in congres- as Washington Post and the New York himself and attitudes of administration sional hearings about the amount of fed- Times. revealed in presidential 'Post' tape eral funds that would be provided. OTP's reported optimism that Presi- Clay T. Whitehead, OTP director, who is But public broadcasting officials be- dent Nixon yet approve the may CPB in the final months if not weeks of his government service, is trying to put distance between himself and those in the FEATURED BY White House who have been revealed as at least considering efforts to harass or AMERICA'S OUTSTANDING intimidate the broadcast media. And among those in the White House he had in mind was the President himself. MEDIA BROKER In talks with broadcast journalists in Albany, N.Y., where he had gone on June 6 for a conference on cable television, and in elaborating on those comments after his return to Washington, Mr. MIDWEST Whitehead indicated he was depressed by disclosures dealing with the media EXCLUSIVE that are coming out of the Watergate investigation. He referred to the White House mem- $350,000 oranda, including memos written by former Presidential aide Patrick Buchan- Daytimer with excellent low dial position, new transmitter, new an and by White House and later Nixon campaign official Jeb Stuart Magruder, building and valuable real estate. This is an underdeveloped suggesting that antitrust actions be taken property located in a metro- market with a population of 138,000. against the networks and that efforts be 29% down, balance negotiable. made to reach then FCC Chairman Dean Burch. He referred, also, to the publication of a leaked portion of a transcript of a White House tape of a Sept. 15, 1972, conversation in which President Nixon was heard discussing ways of re- taliating against the Washington Post for BIACKBURN&COMPANY,INC. its Watergate coverage, and talking specifically of giving the Post "damnable, RADIO TV CAN NEWSPAPER BROKERS NEGOTIATIONS FINANCING APPRAISALS damnable problems" in connection with winning FCC renewal of Post Co. tele- WASHINGTON, O,C. 1700061: 1723 K SI., N.W., ATLANTA, Georgia 1707611, 600 Colony Sauare, vision James W. Blackburn, 5e., lock V. Hamy, Joseph M. Suite 510, Clifford B. Marshall, Robert A. Marshall, licenses (BROADCASTING, May 20). Shriek, Fronk Nowaccek, lamer W. Blackburn, Jr, 12071 14041 892.6655 331.9270 Mr. Whitehead told reporters in one BEVERLY HILLS, California 1902121: 9465 Wilshire meeting, according to a tape made by CHICAGO, Illinois 1606011; 333 North Michigan Blvd.; Colin M. SIph, Roy Rowan 12131 274 -8151 Ave., Hub Jackson, Bud Dan. Roger H. O'Sullivan, WPTR(AM) Albany, that he was "ob- 13121 366-6660 74-31 viously displeased" by the revelations. He said it was "very sad" to see the White dent. Principal in buyer, Herbert Gross, House involved in such activity. And in Changing Hands has interest in KLFD -AM -FM Litchfield and response to a question on the discussion WGGR(AM) Duluth, both Minnesota. KQry is on 106.7 mhz with 100 kw and involving proposals for using the FCC Announced licensing process to retaliate against the antenna 600 feet above average terrain. Post, Mr. Whitehead said, "I thought The following broadcast station sales WFEA(AM) Manchester, N.H.: Control they had more sense." He had no quarrel were reported last week., subject to FCC of Century Broadcasting Group sold by with the White House when it was criti- approval: Milton Herson and others (70% before, cizing the media; that, he said, was a WDSM -TV Superior, Wis.- Duluth Minn.: none after) to Manchester Broadcasting proper exercise. But, he added, "I didn't Sold by Northwest Publications Inc. to Inc. (30% before, 100% after). Prin- think they were up to anything illegal." group headed by Robert J. Rich for $1.5 cipals in seller are Mr. Herson, Mitch And he agreed, in an interview with million (see page 28). Leigh and others. Principal in buyer is WMHT(TV) Schenectady, a public broad- H. D. Newwirth (75 WCFR -AM -FM Vt.: %), president, direc- casting station, that the disclosures had Springfield, Sold by and Carlo Zezza to Sconnix Group Broad- tor general manager of Century. damaged his credibility as well as the WFEA operates time on 1370 khz casting Inc. for $401,267. Principals in full White House's. He appeared to feel the with 5 kw directional. loss of credibility particularly in connec- buyer are Scott R. McQueen, Randall T. tion with the license- renewal bill which Odeneal, Theodore E. Nixon and Alfred WPLA(AM) Plant City, Fla.: Sold by OTP had prepared but which is getting W. Hill (each 18 %). Sconnix also owns W.A. and Irene Smith (70% before, little attention in Congress. wcvR(AM) Randolph, Vt., and has ap- none after) to Albert E. Smith, their son, "We are the agency of the executive plied to sell wARv(AM) Warwick, R.I. (30% before, 100% after) for $165,000. WCFR 5 kw. WPLA is daytimer 910 khz with I kw. branch that is charged with deveioping is daytimer on 1480 khz with on and articulating communications policy WCFR -FM is on 93.5 mhz with 3 kw and KGHM(AM) Brookfield, Mo.: Sold by proposals," he said. "In the very best antenna 175 feet above average terrain. W -H Enterprises Inc. to Brookfield of faith, we came forward with a license - Broker was Keith W. Horton Co. Broadcasting Co. for $160,000. Principal renewal proposal that was the result of Kcox(AM) Houston: Sold by Dorothy in seller is Joe R. Bankhead, president. more than a year's work, that would in- Meeker, executrix of Robert C. Meeker Principals in buyer are Gary S. Yantes sulate television stations substantially estate, to KcoH Inc. for $400,000. Prin- (57 %), Ronald W. Groslie (25 %) and from capricious challengers." cipals in buyer are Dr. John B. Cole- Herbert W. Perry (18 %). Mr. Perry Indeed, Mr. Whitehead said last week man and Michael P. Petrizzo. Dr. Cole- owns accounting firm. Messrs. Yantes the disclosures themselves provided add- man directs and has interest in Greater and Groslie are salesmen for KDLM(AM) ed evidence of the need for the OTP Houston CATV. Mr. Petrizzo is general Detroit Lakes, Minn. KGHM is daytimer bill. He cited one provision denying a manager of xcox. KcoH is daytimer on on 1470 khz with 500 w directional. comparative hearing to a challenger of a 1430 khz with 1 kw. Broker was Chapman Associates. unless the challenger renewal applicant KQtv(FM) Lake Oswego, Ore.: Sold by WJMK(FM) Plainfield, Ind.: Sold by could make a prima facie showing that Willamette Broadcasting Co. to KQIV James T. Barlow to A&R Broadcasting would not be in the public inter- renewal Broadcasting Corp. for $350,000. Princi- Inc. for $140,000. Principals in buyer are est, and another asserting that renewal pal in seller is Walter M. Kraus, presi- Thomas M. Allebrandi (45 %), Keith L. will be granted if the licensee is found to have been "substantially attuned to the needs and interests" of its local community. The government's opinions would not count, Whitehead said; the local community's would. Last week also, Mr. Whitehead took NORTHEAST some of the edge off his comments, but not much. He noted that there had been no follow-up to any of the talk; so, as a WNLK -AM & WDRN -FM result, nothing "illegal" was done. And he said that since he had no "first -hand Norwalk, Connecticut knowledge" of the White House conversation concerning the Post -"nothing has AM fulltimer and FM with valuable real estate in rich been officially or formally released on it," he said -he "could not take a position single station market. Great opportunity for broad- on leaks." But, he said, his position was simply caster. Presently operated by Executor of Estate. that if plans for intimidating the media were discussed in the White House "it was most inappropriate." The White Price: $850,000 cash. House, he added, "should not get involved in that sort of thing. Or if any- Please contact: Milton Q. Ford, Washington Office thing was done with the idea of harassing the Post and working through the FCC after a challenge was filed, that was illegal." Then he said, "I had no idea they -2Ai 4 Gietwe were involved in that. It was not in my INC. mind that those guys were involved in it. If they were, they shouldn't have America's most dynamic and experienced media brokers. been." And, yes, he said, in answer to a question, "that goes for the President WASHINGTON, D.C.: 1730 K Street, N.W., 20006 (202) 393 -3456 too." CHICAGO: 1429 Tribune Tower 60611 (312) 337 -2754 Mr. Whitehead, who is the first director of OTP, an office for which he de- DALLAS: 1511 Bryan Street, 75201 (214) 748 -0345 veloped the plans while he was himself SAN FRANCISCO: 111 Sutter Street, 94104 (415) 392 -5671 a member of the White House staff, in the first years of the Nixon administration, expects to leave government service Brokers of Radio, TV, Newspaper & CATV Properties before the fall.

Broadcasting Jun 17 1974 27 Reising (50 %) and Betty M. Allebrandi John E. Fetzer (53.39% before, 49.99% der Ridder ownership. In addition to (5 %b). Mr. Allebrandi is chief engineer after) relinquished positive control of WDSM -AM -TV (the AM is being retained); at WJMx. Mr. Reising has interest in Fetzer Broadcasting Co. through sale of Ridder owns 50% of Mid -Continent WQxE(AM) Elizabethtown, Ky., and in stock to Carl E. Lee, A. James Ebel, C. Radio -Television Inc., which owns 53% Old Capitol Cables, Corydon, Ind. WJMI E. Ellerman, Otis T. Gaston, Gordon S. of WCCO- AM -FM -TV Minneapolis; toss- is on 98.3 mhz with 3 kw and antenna Anderson and Earl R. Stanley (combined, Am Colorado Springs; and KSDN(AM) 200 feet above average terrain. 12.2% before, 15.7% after) for Aberdeen, S.D. KEFC(FM) Waco, Tex.: Sold by Joy $240,084. All the buyers, except Mr. Ridder owns newspapers in St. Paul; Broadcasting Inc. to The Centracast Stanley (Fetzer's Washington attorney), Duluth; New York (Journal of Com- Corp. for $135,000. Principal in seller is are executives in the company. The John merce); Aberdeen, S.D.; Grand Forks, Charles E. Maddux, president. Principals E. Fetzer Foundation Inc. continues to N.D.; San Jose, Long Beach, Pasadena, in buyer are Centrum Corp. (51% de own 28% of the stock and the rest is Orange county, all California; Gary, facto) and Mr. Maddux (49 %). KEFc held by 13 others. Wwry is on ch. 9 Ind.; Boulder and Colorado Springs, and is on 95.5 mhz with 3.1 kw and antenna with 316 kw visual, 20 kw aural and has a minority interest in the Seattle 220 feet above average terrain. antenna 1,630 feet above average terrain. Tunes. WWAM operates full time on 1370 khz Approved with 5 kw day, 1 kw night. WICJF is on The following transfers of station owner- 92.9 mhz with 100 kw and antenna 900 Bob Lee, home at last, ship were approved last week by the FCC feet above average terrain. Wiczo oper- (for other FCC activities see page 46): ates full time on 590 khz directional at settles in for stay night. WJFM is on 93.7 mhz with 470 kw Reappointed to fourth term, WSEV -AM -PM Sevierville, Tenn.: Con- antenna 780 feet above average ter- trol Smoky Mountain and he says others can see the world of Broadcasting rain. WWVP -Tv is on ch 10 with 253 kw Corp. sold by Leo Sharp, Hugh Trotter, visual, 50.5 kw aural and antenna 1,210 After eight weeks in Geneva and a jet Fred Atchley and others to Tennessee feet above average terrain. Valley Broadcasting Co. for $265,000. trip home, with a stopover for a visit Principals in buyer are Frank A. Woods KCYL(AM) Lampasas, Tex.: Sold by with relatives in Ireland, FCC Commis- (51 %) and H.L. Townsend (49 %). Lampasas Broadcasting Corp. to Stephen sioner Robert E. Lee was back in his They also own WTPB(AM) Parsons, S. Sampson for $200,000. Principals in office in Washington last week, trying to Tenn., and have applied to buy WBRY- seller are Ila D. Turner and James E. put himself back together for another (AM) Woodbury, Tenn., and wwsD(AM) Nugent. Mr. Sampson is general man- seven -year term on the commission. Monticello, Fla. WSEV is daytimer on 930 ager of KCYL. KCYL operates full time It was that stopover in Galway on the khz with 5 kw. WSEV -FM is on 102.1 mhz on 1450 khz with 1 kw day, 250 w trip home that did it. In Geneva, as with 22 kw and antenna 380 feet above night. head of the U.S. delegation to the World average terrain. by Administrative Radio Conference of the KDVR(FM) Sioux City, Iowa: Sold International Telecommunication Union WWAM (AM) WICJF to WWTV(TV), and Wolff Broadcasting Co. Siouxland on maritime communications, the com- (FM), all Cadillac; WJFM(FM) Grand Broadcasting Co. for $191,000. Owner wKzo(AM) Kalamazoo and of Edwin Wolff, has interest in missioner had gotten to bed at reason- Rapids; seller, C. able hours, resisted the temptations of wwuP -Tv Sault Ste. Marie, all Mich. KMMM(FM) Muskogee, Okla. Principal in buyer, James Stuart, has interest in Swiss cooking, and saved his energy for KFOR(AM)-KHKs(PM) Lincoln, Neb., and the work at hand. But the weekend in Galway "blew the in KMNS(AM) Sioux City. KDVR is On whole QUALITY TALKS 97.9 mhz with 38 kw and antenna 280 thing," he said. It was good food, average convivial relatives and not enough sleep FOR feet above terrain. to mention. KCFA-AM -FM Spokane, Wash.: Sold by As for the conference in Geneva, the Christian Services Inc. to Moody Bible commissioner was less than pleased with WTAE Institute of Chicago for $102,300. Prin- the results. It dealt with the assignment Pittsburgh, Pennsylvania cipal in seller is Norman H. Huff, presi- of frequencies for maritime communica- dent. E. Brandt Gustayson is director of tions. And, as in other world bodies broadcasting of nonprofit Moody Bible where the one -nation, one -vote principle Institute, which intends stations for edu- prevails, the U.S. was outvoted by the cational use. Institute is also licensee of developing nations. And they. generally noncommercial WMBI -AM -FM Chicago. insisted on frequencies for which they KCFA is daytimer on 1330 khz with 5 have no discernable need, in the view kw. KCFA -PM is on 107.9 mhz with 56 of industrialized nations. kw and antenna 2,380 feet above aver- But Geneva contained at least one age terrain. happy memory for Commissioner Lee. He had left Washington in April aware of reports that the White House was con- Rich heads WDSM -TV group sidering dumping him at the end of his buying station from Ridder term, on June 30. However, several weeks after his arrival in Geneva, he re- Sale of ch. 6 WDSM -TV Superior, Wis. ceived unofficial word from the White (Duluth, Minn.) for $1.5 million to a House that he would be named to a Continental's new 5/10 kW AM group headed by Robert J. Rich, long- fourth term. The official word came on transmitter is setting records for time general manager of the station, was May 17, the day the White House an- acceptance. It has performance announced last week by Northwest Pub- nounced his appointment as well as the and efficiency, with the cleanest lications Inc. (Ridder Publications), li- appointments of Professor Glen O. sound around. Listen to Continen- censee. The station is an NBC affiliate. Robinson of the University of Minnesota tal: talks. quality Robert B. Ridder, president of Ridder Law School and Abbott Washburn, the Publications Stations, said the application former deputy director of the U.S. In- for FCC approval would be filed as soon formation Agency, to two vacancies. All as papers are complete, naming Mr. three are due for a confirmation hearing Rich's associates and ownership interests. in the Senate next week. Mr. Rich, who will be controlling stock- Commissioner Lee had not been too holder, has been with the station since concerned about reappointment, he said CONTINENTAL ELECTRONICS MFG. CO. BOX 17040 DALLAS. TEXAS 75217 1958. Other employes will participate, last week. He had made a major effort WDSM -TV began operation in 1954 un- to rally congressional support in his be-

Broadcasting Jun 17 1974 28 half, and it was productive. Neverthe- recognition of "outstanding achievement less, he admitted to a little nervousness Broadcast Advertising. in communications through the spoken when he received word that the White word." House had called and asked that he call Among highlights of the day's radio back. The sweet smell success stories: Commissioner Lee managed to dis- Radio advertising was credited by John charge many of his responsibilities as a of radio success Albers, vice president, marketing, Dr commissioner while in Geneva. He kept Pepper Co., Dallas, with having played a in touch daily by telephone, and agenda permeates workshop major role in virtually doubling the sales items were shipped to him weekly. of RAB, ANA of Dr Pepper in four years and moving As for foreign travel in the future, the company to fourth place from fifth the commissioner, who is 62, and has BBDO's Norris sets theme by warning place nationally in the soft drink industry. had several foreign assignments in against expecting quickie results; "At Dr Pepper we give the 'misunder- recent years, says he will pass. Mr. Wash- he's followed by parade of sponsors stood' radio commercials a good deal of burn, who headed the U.S. delegation to who tell how medium worked for them credit for establishing the high awareness the 1969 -71 international conference that the campaign has achieved," he said. Mr. drafted the Intelsat agreement, has indi- Some 800 advertisers and agency execu- Albers paid tribute to Young & Rubicam cated an interest in specializing in inter- tives and a sprinkling of media people for creating the "misunderstood" theme national matters at the commission. heard the gospel of radio preached by and said "we've developed some strong some of its most successful practitioners convictions about the use of radio" and last Thursday (June 13) as the Radio "we have convinced ourselves that for Advertising Bureau and the Association soft drinks, musical spots make the most Cutting through the of National Advertisers held their an- sense." paperwork on FM nual all-day radio workshop in New He lauded radio advertising for the York. frequency it provides against Dr Pepper's allocation rulemaking Case histories of radio success for target audience-the 12- to 34 -year olds, reach Two legal associations proposed to the products and services ranging from air- and for the selectivity it supplies to numbers very effi- FCC last week that it drop its provision lines to yogurt dominated the morning prospects in large for public notice prior to rulemaking pro- session and spilled over into the afternoon ciently. panel discussions. And along with the "Musical commercials will stand the cedures in making FM frequency assign- with- ments testimonials came the announcement of kind of frequency that we employ wear- out," he said. "As Under current FCC policy, amendment the annual Clio awards for excellence in out the danger of a matter of fact, the greater the frequency the FM table of assignments is a two - radio commercials (story page 30) and of musical radio commercials, the step procedure. First the commission is- some advice on advertising strategy. with Don't be too hasty in dropping a cam- greater your opportunity to position your sues a public notice on the proposed manner. And, of change and takes comments for 30 days. paign, E. E. Norris, executive vice presi- theme in a memorable dent and chairman of the plans review course, if your theme is appropriate and Then it gives notice in the Federal Reg- enough brand acceptance ister of a formal rulemaking with oppor- committee of BBDO, advised in the day's is heard often tunity for comments, reply comments, keynote address. Research, he said, shows has to be enhanced." California prunes in eight and counterproposals. If approved, the campaigns are "quite capable of building Sales of substantially after 17 months. One food markets that used radio exclusively rose change is published in the Federal Reg- markets ister and becomes effective 30 days later. campaign grew 100% in awareness in by 18% while sales in nonradio 18 months. Another had an 85% aware- "continued their usual 1% decline," But this procedure is too time consum- Thomas F. Randolph, vice president and ing and involved, the Joint Re- Regulation ness in month 48 and is still growing. An airline campaign grew 100% in aware- general manager, Foote, Cone & Belding, Committee of the Federal Communica- Francisco, told the workshop. tions ness after three years. San Bar Association and the Communi- &B cations Committee of the American Bar "If these growth figures turn out to be The creative strategy devised by FC Association in typical," Mr. Norris said, "we are throw- for the client, the California Prune Ad- said a joint filing. Instead, the they noted that the existing FM table was ing out a helluva lot of potential sales visory Board, was to "communicate established in 1962 by stopping campaigns so early." nutritional benefits" of prunes rather than to promote "the least benefits possible amount of delay and burden" RAB President Miles David and Execu- the "highly negative laxative and commission tive Vice President Robert H. Alter re- everyone associated with them," Mr. said the should eliminate theme the viewed syndicated services available to Randolph said. FC &B hit upon the public notice phase and confine com- so ments to the rulemaking process. "The help radio advertisers, particularly Axiom that a prune is "the funny fruit that's commission's staff," they said, "should be Market Research Bureau's Target Group good for you." able to determine as an initial matter, Index (TGI), and emphasized RAB's will- He said radio permitted the client to without comments whether a proposed re- ingness to help apply them to specific present a variety of commercials at rela- campaign needs. tively low cost, with 60 seconds of vision is sufficiently consistent with . . radio and allocation policies." Elimination of public "Great radio should be seen and not time, it "allowed us to present our nu- notice would reduce delay and paperwork heard" was the advice from Robert O. tritional story in full." while continuing to adhere to statutory Pritikin, president of Pritikin & Gibbons, The campaign was aimed at the lighter requirements for "ample opportunity for San Francisco, a division of N. W. Ayer user, the 49- year -old housewife with a interested parties to comment," the asso- & Son agency. "When you write a radio family, he reported. Frequency was ciations said. commercial for the eye, instead of the needed, he explained, to "be certain we ear, you can expect to achieve enormous were breaking through with a new bene- recall values. Radio can reach the senses fit about prunes." as no other medium can." He said the concept is a "winning one" Switching networks Samuel F. Melcher of Lahn & Fink, and the challenge is to "keep the cam- KBAtc -TV Bakersfield, Calif., after 20 chairman of the ANA radio committee, paign fresh." The campaign will con- years as a CBS affiliate, will join ABC underscored the workshop's theme of tinue on radio, he pledged. Aug. 5. KBntc -TV, on channel 29, is owned showing how to use radio in the 1974 Radio advertising is a "very selective by group broadcaster Harriscope Broad- economy and also was a co-leader, with way" to reach the teen -age consumer, casting Corp. and broadcasts with 1.7 Robert Newmark of Schaefer beer, in according to the man responsible for the million watts from an antenna 3,730 feet one of the afternoon panel sessions. "Cheap Jeans" commercials. Arnie Ar- above average terrain. The new CBS Mason Adams, hailed for his work as low, executive vice president and creative affiliation in Bakersfield will reportedly spokesman on "thousands of radio com- director of Martin, Landey, Arlow, go to KJTV (ch. 17), the station that is mercials," was named winner of RAB's agency for Cheap Jeans, told the work- the present ABC affiliate. third annual "Voice Imagery" award in shop that radio was the most important

Broadcasting Jun 171974 29 factor in the success story of Cheap Jeans. puter Decisions magazine, Mr. Lund- Ride" by Parker Advertising, Palos Cheap Jeans, actually competitively gren said, showed that in cities where the Verdes, Calif.; "Turtle Wax" by Marvin priced with other blue jeans, came out campaign ran, CDC moved into a domi- H. Frank, Chicago; Pepsi Cola "Pepsi four years ago with specific appeal to nant first place with a 35% recognition Standard" by BBDO's Kevin Gavin the youth market. In fact, said Mr. Ar- factor, up from 23% before the cam- Productions, New York; "America" by low, radio was almost the entire adver- paign. In terms of quality, CDC was Young and Rubicam's Pinder Lane tising medium for Cheap Jeans. rated "excellent" by 24% of the respond- Productions, New York; "Cruise" by Mr. Arlow said radio is "a cost- ents, as opposed to the pre- campaign Della Femina, Travisano & Partners, efficient medium, and a very personal rating of 17 %, he reported. In cities New York; an American Medical As- medium. Youngsters have their favorite without a radio campaign, he noted, sociation spot on polio immunization; personalities and stations they like and recognition of CDC slipped from 23% "We Remember the '50's" by Dick Orkin respond to." Radio as a medium has been to 19 %. He credited the Phillips Agency, Creative Services; Newark (N.J.) District responsible for building brand aware- San Diego, with having created a cam- Ford Dealer "Come Home, America" by ness, sales growth and store acceptance paign and having selected the programs Ketchum, MacLeod & Grove, New York. of Cheap Jeans ever since the product and time periods appropriate for a was introduced by U.S. Industries in specialized audience. Also Taystee Bread "TA" by Jack 1970, he said. Radio's Byrne's Radio Band of America, New effectiveness for yet another York; Benihana of Tokyo "American Cheap Jeans commercials feature product-Colombo yogurt-was saluted music, comedy and teen -agers complain- by John Lee, executive vice Couple" by Kracauer & Marvin, New president of York; Forest Lawn "Stories" by Davis, ing that "Everyone knows about Cheap Colombo, as a major force in introduc- Johnson, Mogul & Colombato, Los Jeans.... But what about me." ing the product in the Northeast, where Angeles; Pan Am "Accents" by Carl Ally, W. R. Hawkins, director of Delta Air radio has been its exclusive medium. Lines, Atlanta, pointed to radio's flexi- New York; Nonconnah Corp. Center bility and selectivity as factors for Delta's "Mystery Voice" by Walker Associates, major investment in the medium. Radio, Clio judges find Memphis; Protein 21 "10 Command- he said, enables Delta to reach its target ments" by Warren, Muller Dolobowsky, audience efficiently and effectively, their top winner New York; and United National Bank whether it happens to be a business man, services campaign by Hesselbart & the older person who vacations in the in Eau Claire Mitten, Akron, Ohio. winter or the younger who travels usually International Clio- winning com- in the summer. WEAQ nabs top honor for best mercials, in addition to those by McCann - "For example, our prime prospects are radio commercial, while M -E Erickson's Sydney and Toronto offices, businessmen between the ages of 25 and comes up with most awards were the Polaroid sunglasses "Shark 49 who take six or more business trips," Spotter" by Murray Evans, Sydney; he explained. "We hit these men con- McCann -Erickson won five of 32 Clios Family Circle magazine "When a Girl stantly in morning and afternoon drive awarded last week for creative adver- Marries" by Pope & Kiernan & Black, time. We hit them on sports broadcasts tising excellence in radio, but a radio Sydney; Barclay's Bank Recruitment "No -baseball, football, special events. We station, WEAQ(AM) Eau Claire, Wis., Prospects" by Charles Barker, London; are able to do this because we can be produced the most -honored single com- and First National Building Society very selective in radio." mercial: Sears batteries' "What a Way "Galway" by Arrow, Dublin. Since a large part of Delta's market- To Go," which won three technique Effies were won by Vancouver (B.C.) ing program is directed at the pleasure awards. City Savings Credit Union's "Term De- and vacation traveler, he said, the com- The radio winners were announced at posits" by Radio N.W. Ltd., New West- pany relies substantially on radio to the radio workshop sponsored jointly by minster, Canada; Pacific Telephone's reach the older traveler in the winter and the Radio Advertising Bureau and the "Dial 1" by BBDO, San Francisco; and the younger vacationer in summer. The Association of National Advertisers (see Campbell Soup's "Ted Brown" by change in appeal from winter to summer, page 29). BBDO, New York. he said, capitalizes on radio's flexibility. McCann -Erickson's New York office "Our station line -up in the wintertime won two Clios, for music and vocal tech- is different from our station line-up in niques, for the Coca -Cola commercial NAB cites broadcast spring and summer," he continued, and "Hands." Hansen- Rubensohn- McCann- our commercials sound different too. The Erickson of Sydney, Australia, also won ramifications in one directed at winter vacationers uses two (one of those also for a Coca -Cola ACLU -Times' case our "Warm Spot" theme and features commercial) while McCann- Erickson, some very nostalgic jazz type music Toronto, won one for Swift bologna's Newspaper's turndown of advertising which appeals to the over -50 age group. "Baloney" commercial. because buyer failed to meet The other is a more direct approach In addition, a Presbyterian Church requirement of election spending law which features prices very strongly, ap- spot, "No One Cares," by McCann - goes on agenda of highest court pealing to a younger market." Erickson, Seattle, won two Clios for The effective use of radio to increase Chuck Blore Creative Services, which In the term beginning next fall the U.S. the recognition of a specialized business, produced the commercial and entered Supreme Court will consider the con- such as computer service centers, was it in the Clio awards festival, which is stitutionality of a provision of the Fed- detailed by L. W. Lundgren, advertising headed by Bill Evans as awards director. eral Election Campaign Act designed to manager of Control Data Corp., Min- In all, 21 U.S. commercials won 25 assure compliance with campaign spend- neapolis. He said through buying radio Clios in various product, service and ing limits. in a highly sophisticated manner, CDC's technique categories. In addition, three The provision under attack applies Cybernet (nationwide network of com- Effies for marketing excellence were specifically to print media; the case in- puter services) was brought successfully presented and seven Clios were awarded volves an American Civil Liberties Union to the attention of data processing man- to international winners. advertisement the New York Times re- agers, design engineers, marketing Grey Advertising's Minneapolis office fused to publish in the fall of 1972. How- speoialists, operations researchers and won a Clio for KMSP -TV Minneapolis's ever, the National Association of Broad- other executives with need for the com- "New Changes" commercial and another casters, in a friend -of- the -court brief, has pany's computation capability. for Dayton department store's "Jubilee asked the court to rule on the constitu- Cybernet's first radio campaign was Sale," while Grey's Detroit office won tionality of an identical provision apply- on KSDo(AM) San Diego, an all -news one for a Midwest Trouser Exchange ing to broadcasters which is now part of station, in early 1973, and was followed campaign. the Communications Act. by another effort later that year in 10 Doyle Dane Bernbach picked up one The law, together with regulations cities. A pre- and post- awareness study for Polaroid radio commercials. formulated by the comptroller general among nonduplicated subscribers to Com- Other U.S. winners: Datsun "Take a for enforcing it, requires candidates to

Broadcasting Jun 17 1974 90 certify to the media involved that ad- "if we get someone before then, we cer- vertisements promoting their candidates tainly will act on him, but our target From 500 -watt do not violate the statutory limits on really is around the middle of No- their campaign spending. In addition, vember." anyone seeking to criticize a candidate is The board hopes to introduce the new to 50 -kW models, required to demonstrate that the candi- top man at TVB's annual membership date's opponent is not sponsoring or pay- meeting, scheduled Nov. 17 -19 at Los ing for the advertisement. Angeles. all Harris /Gates The ACLU had criticized the Presi- The search committee did not reveal dent for supporting antibusing legisla- its specifications for the job, but one tion, and praised 102 congressmen who member said that in his opinion "it's AM transmitters had opposed it. But ACLU had not ob- pretty obvious that when you're looking tained certification from each of the for a man to run an organization you congressmen that the costs of the ad want an operator, not just an adminis- offer 125% would cause him to exceed his statutory trator or a speechmaker or a financial media spending limit. Nor did it obtain man. You're looking for a leader, an in- positive peak a statement from President Nixon's op- side man as well as an outside man, one ponents in the presidential election that who sets goals and can rally support and they had not authorized the ad. take the team from here to there. And As a result, the Times refused to run since TVB is relatively small -you get a modulation it. And ACLU, with the Times's back- sort of family feeling about it-he has ing, asked the U.S. district court in to be concerned with that side of it as Washington to declare the law unconsti- much as the outside, he needs to be peo- capability. At full tutional. ACLU said the "onerous and ple- oriented, and of course in represent- burdensome requirements" not only pre- ing the bureau he has to have certain vent it from expressing its views on the political instincts, too, to know what to output power. busing issue but deter it from running say or avoid saying in certain circum- 40 60 20 80 100 ads on other issues. stances. O 125 agreed with A three -judge court "I guess," he concluded, "we're looking ...4 a ACLU. Judge Barrington Parker, writ- for an all- around operator." - -- ee ing for the unanimous panel, said the law Mr. Cash, the man the yet-to-be- desig- MODULATION was "tantamount to government pre- nated all- around operator will succeed, scription of what may or may not appear was elevated from president to vice chair- Now you can increase the impact of in public print," and that requiring certi- man in preparation for the changeover your signal without increasing distor- fication constituted "enforcement of a and also was given a new five -year con- tion or transmitter carrier power. With system of prior restraint" upon publica- tract that, according to both board mem- 125% capability, you get 2 dB more tion. The Supreme Court last week bers and TVB headquarters sources, will audio power in the positive peak. An request for re- granted the government's retain him in an active role. important edge in highly competitive view, and will hear arguments in the what his duties will be, however, markets. case next fall or winter. Just remains to be decided by TVB's new From the 50,000-watt to the 500 - that NAB, in its brief, acknowledged steering committee, according to board watt model, Harris /Gates AM trans- the Communica- the section written into officials, although it was generally as- 125% positive peak Act was not at issue in the case. mitters now offer tions sumed he would continue as one of full power. But, it noted, Congress intended no dis- modulation capability at TVB's main spokesmen and speech mak- For more information on the trans- tinction between the sections dealing with ers. His place in the new TVB's hier- the press and with broadcasters. Accord- mitter for your operation, write Harris archy-whether he will report to the new Equip- ingly, it concluded, a reference to the or to the board -also was Corporation, Gates Broadcast chief executive Illinois 62301. section in the Communications Act said to be a matter yet to be determined ment Division, Quincy, "could prevent further surrender of the by the steering committee, which is head- constitutional rights of broadcast ed by Walter E. Bartlett of Avco Broad- licenses and the public." casting Corp. Named to the new search committee, under the chairmanship of William B. All- around operators Faber of WFLA -TV Tampa, Fla., were may apply here Jack McGrew, KPRC -TV Houston; Joseph P. Dougherty, Capital Cities Communi- TVB begins search for successor cations Inc.; Richard A. O'Leary, ABC- to Cash, who now has contract owned TV stations; Albert C. Krivin, making him vice chairman and Metromedia Inc.; Albert J. Gillen, Poole giving him continuing active role Broadcasting, and Henry Gillespie, Via- com Enterprises. Members of the Television Bureau of Ad- vertising's new search committee were preparing last week to get down to the Ally, DDB walk off with business of finding a candidate they can recommend as the successor to Norman most One Club honors E. (Pete) Cash as TVB's chief executive Carl Ally, Young & Rubicam, and Doyle officer (BROADCASTING, June 10). Dane Bernbach, three New York -based They were starting, according to some advertising agencies, won the most awards members, with the names of approxi- June 7 at the second annual One Club mately 50 potential candidates and hoped ceremonies. Sponsored by the Art Direc- to screen these -plus any others that tors Club of New York and the Copy may be added -down to perhaps four or Club of New York, the awards are con- five and eventually settle on one to pro- sidered the most prestigious in the ad pose to the TVB board for hiring no agency creative field. HARRIS COMMUNICATIONS AND later than mid -November. The three leading agencies took three INFORMATION I1ANDLING "Of course," one TVB official added, gold awards each, and Ally copywriter

Broadcasting Jun 171974 31 nue," announced by Carol G. Mayberry, BAR reports television- network sales as of June 2 most recently vice president and member ABC $281,765,000 (30.2%), CBS $341,160,900 (36.6%), NBC $309,590,200 (33.2%) of board of Eastman Radio. She remains Total Total consultant to Eastman. P.O. Box 294, minutes dollars Harrington Park, N.J. 07640 (201) 767- week week ended ended 1974 total 1974 total 1973 total 3621. Day pana June 2 June 2 minutes dollars dollars Clean bill of health. Alka Seltzer, which Monday -Friday has been criticized by Ralph Nader's Sign -on -10 a.m. 79 $ 502,800 1,486 $ 9,785,100 $ 10,489,300 Health Research Group -which says product's aspirin content caused gastro- Monday- Friday nomic bleeding -was cleared by Food 10 a.m.-6 p.m. 1,014 9,108,200 21,926 195,225,200 176,824,200 and Drug Administration last week. In Saturday- Sunday closing debate, which was ended with Sign -on -6 p.m. 276 2,938,100 6,458 97,328,300 87,967,000 publication of FDA's regulations relating Monday- Saturday to health and safety of over- counter ant- 6 p.m. 7:30 p.m. 98 1,979,100 2,164 48,665,300 43,732,300 acid products, FDA Commissioner Alex- ander Schmidt said that "a significant Sunday number of case histories of such acute 6 p.m. 7:30 p.m. 12 223,400 335 8,014,300 8,257,400 bleeding" were not uncovered during Monday- Sunday FDA's review. Nader group had urged 7:30 p.m. -11 p.m. 398 21,187,800 8,601 513,948,000 476,698,400 ban of product, claiming it could be dan- Monday- Sunday gerous if taken by ulcer victim who mis- 11 p.m.- Sign -off 180 2,892,600 3,639 59,549,900 51,906,600 took pains for upset stomach. Total 2,057 $39,523,000 44,607 $ 932,516,100 $ 855,875,200 Newcomer. Fred Nahas and Eddie Bracken have formed Houston -based ad- 'Source: Broadcast Advertisers Reporta network -TV dollar revenues estimates. vertising, public relations and marketing agency, Nahas- Bracken Corp. at 9525 Katy Freeway. Mr. Nahas, president, is David Altschiller was the only individual Business Briefs advertising executive and long -time radio to win more than one award (he won personality in Houston. Mr. Bracken, two). Ally also won more broadcast ad- senior vice president in charge of TV and vertising awards than any other agency, WWJ -AM -FM motion picture production, is movie actor gold awards for a 30-second Tonka Toys Rep appointments. Detroit: York. KOA -AM -FM and producer. Mr. Nahas was with Win - TV network commercial, a 60- second Christal Co., New Katz Radio, New York. KTLK- ius- Brandon of Texas where he was sen- Fiat Motors network commercial, and a Denver: AM Denver: Avco Radio Sales, New ior vice president; Mr. Bracken leaves silver award for a 30- second network presidency of Major Studio Productions. commercial for IBM typewriters. York. Frostie account. Kalish & Rice, Inc., Rodman in business. George T. Rod- Following are the winners in the TV/ Philadelphia agency has been named man Inc., New York, has been formed as Radio gold awards categories: agency for Frostie Enterprises, Inc., Cam- consulting service in areas of TV station den, N.J., root beer manufacturer. advertising and related broadcast promo- Radio commercial: Scali, McCabe, Stoves Inc.'s tion. Initial clients are Kaiser Broadcast- "Act of Congress" for Volvo of America, produced Black audiences data. Arbitron Radio ing, S. J. Reiner Co., Broadcast Person- by National Recording. Radio campaign: Martin will offer reports on black listening in 10 nel Agency and WDAF -TV Kansas City, Landey, Arlow Advertising's "Cheap Jeans" for Cheap markets and launch regular service of at Mo. George Rodman, president, formerly Jeans, produced by Susan Cohen. Thirty -second TV least annual frequency if they generate commercial: Carly Ally's "Excuses" for Tonka Toy, was director of advertising and informa- produced by Harn /Griner. Thirty- second TV cam- enough support. Initial markets: Atlanta, tion services for CBS Owned Television paign: W. B. Donor's "Robinson Furniture Cam- Baltimore, Birmingham, Ala., Chicago, Stations. He will make his headquarters paign" for Robinson Furniture, produced by Sedel- Houston, Memphis, New Orleans, New mairer Film Productions. Sixty- second TV commercial: at 585 Fifth Avenue, New York 10022, Carl Ally's "Stunt Driver" for Fiat -Roosevelt Motors, York, Philadelphia and Washington. First Telephone is (212) 755 -2735. produced by Pollteone Cinematografica. Sixty- second reports will be based on two most recent L &M print ads. TV campaign: Kracauer & Marvin's "Benihana of surveys in each market and will be de- Newspaper and maga- Tokyo Campaign" for Benihana of Tokyo, produced L livered in September. zine advertisements for &M cigarettes by Rick Levine Productions. Animated commercial: that show rugged young men exuding Young Rubicam's for & "Disney Special" Eastern Seeking converts. Formation of Inter - Air Lines, produced by Film Fair. Animated network vitality and smoking L&M's in whole- promotion: CBS /Broadcast Group's "Football and media Analyses Inc., aimed "at convert- some, outdoor settings were attacked last Basketball Campaign" for CBS -TV, produced by CBG. ing newspaper revenue to broadcast reve- week by Public Communication Inc., Los Angeles -based public interest law firm. PCI on June 11 filed with Federal Trade Commission complaint against Liggett & Please send SUBSCRIBER Myers Inc., maker of L&M cigarettes, SERVICE calling advertising "a brutal and shocking 3 years $60 disregard for the health of the American public ." Advertisements, PCI said, 2 years $45 Broadcasting should be instantly banned and Liggett & The newsweekly of broadcasting and allied arts 1 year $25 Myers be forced to Canada Add $4 Per Year should run corrective Foreign Add $6 Per Year advertising to undo "damage caused by Ni.. Position 1974 Cable the original advertisements . " Sourcebook $10.00 Botany's barter. Jack Byrne Properties, (If payment Company with division of JBA Marketing Inc., New order: $8.50) York, Business Address 1974 Yearbook $17.50 has been formed to acquire TV n Home Address (If payment with programs to be syndicated on barter basis. order: $15.00) First program obtained is This Is Music, City State Zip Payment enclosed 13 one -hour episodes of music -variety Bill me series featuring Tony Bennett. Rapid BROADCASTING, 1735 DeSales Street, N.W., Washington, D.C. 20036 American Corp., New York (Botany 500) J will be barter advertiser for first six pro- ABORESS CHANCE: Print new address above and attach label from a recent issue, or print old address grams in top 100 markets, starting in late including zip code. Please allow two weeks for processing; mailing labels are addressed one or two issues in advance. August.

Broadcasting Jun 171974 32 them Broadcast Journalisme As others see Percent rating Percent rating newscaster Con - newscaster "very Percent rating es most objective Mod- serve- high" in trust newscaster liberal Liberal mates tires Total 26.8 Whom do you trust Walter Cronkite . 69.8 Eric Sevareid 40.9 Waller Cronkite . 53.5 11.9 20.5 John Chancellor ; 65.4 Roger Mudd 32.5 John Chancellor . 4.1 34.6 17.0 19.4 Harry Reasoner . 62.2 Walter Cronkite . 32.2 Howard K. Smith. 2.8 14.3 15.8 11.5

Howard K. Smith. 59.0 Barbara Walters . 31.8 Harry Reasoner .. 6.1 10.7 12.2 9.7 in network news? David Brinkley .. 58.1 Dan Rather 26.3 David Brinkley 6.1 11.5 5.1 7.8 Roger Mudd .... 50.0 David Brinkley 22.2 Roger Mudd .... 10.5 1.7 1.8 3.5 Cronkite ranks highest for trust Dan Rather 47.0 Garrick Utley . 20.0 Dan Rather 7.0 2.5 1.0 3.0 and objectivity; Rather shows Eric Sevareid ... 43.3 Howard K. Smith. 16.4 Eric Sevareid . 5.8 2.7 0.8 2.7 Barbara Walters . 31.9 Harry Reasoner .. 16.2 Barbara Walters . 0.6 1.7 1.4 1.3 strong gains in public's confidence; Hughes Rudd ... 22.7 John Chancellor . 13.5 Garrick Utley 0.3 D.3 0.2 0.2 Garrick Utley ... 17.0 Hughes Rudd ... 12.6 Hughes Rudd 0.6 0.2 0.2 0.2 Chancellor is best liked; Sevareid Not objective 0.9 5.3 19.4 6.0 called most liberal-in poll No opinion 0.9 3.1 3.5 . 6.0 that finds Watergate helped newsmen Percent recognizing Percent preferring Percent who newscaster newscaster often watch The effect of the past year's Watergate - related scandals upon TV viewers' per- Walter Cronkite 98.3 John Chancellor 18.6 John Chancellor 57.9 David Brinkley 98.0 Harry Reasoner 15.8 Walter Cronkite 50.6 ception of network newscasters was Harry Reasoner 94.5 Howard K. Smith 14.9 Harry Reasoner 36.5 interpreted as a vote of confidence in John Chancellor 92.7 Walter Cronkite 14.2 Howard K. Smith 34.5 Howard K. Smith 88.6 Roger Mudd 8.4 Barbara Walters 26.8 Walter Cronkite, CBS Evening News Eric Sevareld 88.6 David Brinkley 7.8 Roger Mudd 26.1 anchorman, by pollsters Kevin Phillips Roger Mudd 85.7 Dan Rather 6.3 Dan Rather 25.8 Dan Rather 76.6 Eric Sevareid 3.4 Eric Sevareid 21.0 and Albert Sindlinger. The second an- Barbara Walters 69.4 Barbara Walters 2.4 David Brinkley 17.3 nual Phillips-Sindlinger telephone survey Garrick Utley 59.2 Garrick Utley 1.3 Hughes Rudd 15.4 of public opinion toward newscasters Hughes Rudd 50.3 Hughes Rudd 0.0 Garrick Utley 13.1 showed Mr. Cronkite to be rated highest in trust by 69.8% of those polled. NBC second consecutive year. "The Public watched Mr. Cronkite. Mr. Reasoner hit Nightly News anchorman John Chan- Rates the Newscasters" survey of 1,679 36.5% and Mr. Smith 34.5% in that cellor was rated high in trust by 65.4 %. Americans coast -to -coast was divided category, and Barbara Walters, co -host Mr. Cronkite was also rated most ob- into two sections: popularity and recog- of NBC's Today show, came in fifth with jective by 26.8 %, beating Mr. Chancellor nition of TV newscasters and public 26.8 %. in that category by a 7.4% margin. faith and political definition of news- In another aspect of the survey, people as However, Mr. Chancellor, rated "most casters. were asked to qualify newscasters moderate" among top network news- In the first category, results showed "liberal" "moderate," or "conservative." Mr. Cronkite to have the highest visi- Eric Sevareid, CBS News commentator, casters in the poll, was described as the bility of TV newspeople, being recog- was the "most liberal" according to the "best liked" and "most often watched." which 40.9% Also topping the nized by 98.3% of those polled; how- poll, showed considered polls as the newscaster liberal, compared to the 32.5% who with the best grasp of world affairs, Mr. ever, David Brinkley, NBC Nightly News him commentator, pulled a close second in considered Roger Mudd, CBS news cor- Chancellor was the only anchorman context, Mr. whose popularity public recognition with a 98.0 %. Mr. respondent, liberal. In that increased over last year, and Mr. Cronkite placed third, .3% behind Mr. according to the surveys. The NBC news- Reasoner, Mr. Chancellor, third to fifth in that category Mudd, with Barbara Walters, Dan man's surge was interpreted by pollsters Smith rated with 94.5 %, 92.7% and 88.6% respec- Rather, David Brinkley and Garrick as a by- product of the public's increas- Utley rated fourth through seventh. ingly high standards and discriminating tively. The pollsters interpreted this year's TV newscasters tastes due to following the Watergate saga survey as evidence that Those polled who described themselves on television. are more widely recognized in general as liberals, rated Mr. Cronkite as far -and- than they were last year, due to publie away the most objective. A total of The newscaster scoring the greatest interest in Watergate coverage. 53.5% of the liberals polled said Mr. public confidence (as opposed to popu- Mr. Chancellor scored first in the poll Cronkite was the most objective news- larity) increase in is the survey this year as the newscaster best liked, with 18.6% caster, compared to 4.1% who said Mr. CBS News Correspondent Dan Rather, over second -placed Mr. Reasoner's Chancellor was most objective. Mr. whose public trust rating in the first 15.8% and Mr. Smith's 14.3%. Although Mudd was second -place among liberals, poll last was Sindlinger year 24% com- most trusted in the poll, Mr. Cronkite 10.5% of whom thought he was the pared to 47 Phillips this year's %. -Sind- was in fourth place in the best-liked most objective. Among moderates, Mr. linger noted was the largest gain in trust category, and second place in the most - Chancellor was the favorite in the most for "President Nixon's top teletronic watched which with nemesis," meaning Mr. often- category, both of objective category, 34.6% com- Rather. "The were swept by Mr. Chancellor. The NBC pared to 11.9% who thought Mr. Cron - tremendous impact of the Watergate Nightly News anchorman was most kite was the most objective, and 14.3% scandals is boosting public faith in CBS' watched by 57.9% of those polled, com- who thought Mr. Smith most objective. liberal newscasters and eroding the pared to 50.6% who said they usually Among conservatives, strangely enough, credibility of ABC's more- friendly-to -the- Administration team," the poll concludes. In the anchorman category the ABC Evening News team of Harry Reasoner and Howard K. Smith "dropped back," SPORTS Commentator Headset in the competition according to the poll. for most objective anchorman due to Mr. Dynamic Boom Microphone; 400 OHMS, frequency range Cronkite's bolting lead. Last year, Mr. 50-15,000 Hz, sensitivity 2mV (loaded) for close speech. Smith was termed most objective and least biased by 15.1% of those polled, Double Headphones; independently wired, 200 OHMS placing first, with Mr. Chancellor, .5% each, frequency range 50- 15,000 Hz. behind. Mr. Reasoner was third, with Ventillated Foam Cushions eliminate perspiration and let 11.8 %, and Mr. Cronkite trailed with you hear ambient sound (optional ear enveloping cushions). 10.4 %, only to seize the poll's most objective title this year with a 16.4% gain. Weight 614 oz. Practically unbreakable components. "Largely as a result of the Watergate Optional cough switch. scandals," the poll concludes, "Cronkite has vaulted into first place." Television Equipment Associates, lac. BILL PEGLER 516 628.8068 Price: $75.00 The Phillips-Sindlinger poll, sponsored Delivery from stock by King Features Syndicate of New Bea 1 391 BAVVILLE, N. V. 11709 York, was conducted May 23 -25 for the

Broadcasting Jun 17 1974 33 Mr. Cronkite was also believed to be the most objective. In that category, he scored 20.5% as the most objective, Mr. Chancellor scored 17.0 %, and Mr. Smith scored 15.8 %.

AP polls radio stations on what's wanted in news Over 1,000 will be questioned on design of new audio service

In preparation for the launching of its audio news service in the fall (BROAD- CASTING, June 3), Associated Press is sur- veying more than 1,000 broadcasters to ascertain their needs. Robert Eunson, AP vice president in Border skirmish. A live, 90- minute special aired June 5 by WMAL -TV Washing- charge of broadcasting, said last week the ton, Exile or Amnesty, featured a combination of panelists, live audience and poll will be conducted by a combination exiles in Canada in two -way dialogue. The program incorporated a video line to of mailed, telephone and in- person inter- American draft evaders and deserters living in Toronto. Panel members (I to r): views and will cover stations of every size Senator Strom Thurmond (R- S.C.), Representative Lawrence Hogan (D -Md.), moder- and format from coast to coast. The re- ator Fred Thomas, Henry Schwartzchild, Director of Project Amnesty for the sults will be collated to form a basis for American Civil Liberties Union, Senator Claiborne Pell (D- R.I.), and Sterling Carey, the specific design of the new service president of the National Council of Churches. Moderator in Toronto was WMAL -TV called Associated Press Radio. investigative reporter, Jim Clark, whose recent series Americans in Exile: A Report "We know, for instance, that many from Canada, prompted the special. stations want prepared newscasts," Mr. Eunson said. "What we want to find out ties; whether they want wraparounds, is when we should run them, how long stand -ups or pure actualities or a com- CBS and NBC play numbers they should be, what should be the tempo bination of them all; how long they and what should be the composition. The should be and so forth." with their evening news same kind of data needs to be gathered re- that Mr. Eunson said more than 100 NBC News's claim, a recent announce- garding bulk audio feeds. We want to stations have already committed in radio ment of executive promotions (BROAD- know whether stations lean toward in- to AP Radio. ternational, national or regional actuali- CASTING, June 10), that its Nightly News "has this spring taken over audience leadership among the three network eve- KPFK -FBI impasse ning news programs" has sparked a rat- Judge rules today on station motion ings squabble with CBS. FM prices continue to soar to stop subpoena for SLA tape NBC says Nightly News beat CBS Evening News in the Nielsens seven out ... all channel law about to Efforts by the Federal Bureau of Investi- of 13 weeks in March 1 -May 20 period, gation to force KPFK(FM) Los Angeles and tied CBS once. CBS News was then become a reality. to give up the original tape that was be- spurred to disclose that average Nielsens lieved to contain the voices of three Sym- for the same 13 -week period show NBC bionese Liberation Army survivors, in- with 0.2 lead, with 13.0 for NBC and cluding Patty Hearst, and that was aired 12.8 for CBS. In the 22 weeks since Jan. We have 2 exceptional Class June 7, were blocked -for the weekend 1, average Nielsens show CBS with 13.7 at least-when a federal judge set today and NBC with 13.3. Latest Nielsens avail- B FM opportunities in the (June 17) as the date to hear argument able, for the week of May 27, give CBS on a motion submitted by the station to 12.0; NBC a 10.5, and ABC an 8.8; how- top 5 markets. quash the subpoena. ever, the Emmy awards and baseball on KPFK is resisting the FBI demand for NBC disrupted its news schedule that the original of the SLA tape as well as a week. Previous ratings week (May 20) Price range $3.5- million .. . letter from the "Weather Underground" showed NBC leading CBS by one per- that was aired early in June and in which centage point with 11.6. and they are bargains. the organization took credit for the May CBS News went so far as to issue an 31 bombing of the old State building in internal memo last Friday (June 7) chal- Los Angeles. lenging NBC's claim to evening news net- We can explain why. Will Lewis, general manager of the work leadership. "It's curious," the memo noncommercial KPFK, reported that he states, "NBC picked the weeks beginning had declined to answer questions in an March 1 for their tally, since CBS had led appearance before a grand jury last NBC for the previous 13 weeks." CBS Enloe ràia 'Brokers or. Wednesday on First and Fifth Amend- infers NBC's "heavily publicized" focus ment as well as other rights to protect on ratings is overdone. As to last week's confidential sources, he said. Among the Nielsens giving CBS a 1.5 lead, the memo RADIO TV CATV questions put to him, he told reporters challenges NBC's argument that baseball later, were those relating to the inner and Emmys cut into the Nightly News workings of the station, such as whether ratings and pulled down ratings in parts 116 CENTRAL PARK SOUTH the telephone voice directing station of the West Coast. "We don't think that personnel to the SLA cassette was male could be the explanation," the memo NEW YORK, NEW YORK 10019 or female. Publicly the station already reads. "During the 13 weeks they point 212.265.3430 identified that voice as male. KPFK, soon to, basketball playoffs hit us four times after receiving the two items sought by as badly -twice a week for two weeks. the FBI, turned copies over to that Research informs us, though, that it agency. could not have made a 1.5 difference."

Broadcasting Jun 17 1974 34 for 34 FM rock stations, show increased Music listenership not just within the group that was FM rock's original support -males Judge orders ASCAP aged 18 -24-but within demographic groups ranging up to age 49. The biggest to negotiate with FM's surge in stereo FM rock devotion is on per -program rates among teen -agers, and the second biggest among females 18 -24, the study shows. He overrides society's objections Since 1969, teen -age listeners have in- that blanket license is supreme creased 256% between the 7- and -12 p.m. Monday-Friday hours; a 240% listener- A court decision in a relatively obscure ship increase was reported for women radio music -license case came to light 18 -24 during the same daypart. In no in- last week and promptly attracted atten- stance was the listener growth less than tion for two reasons: 100 %, among the seven demographic It was the first court decision in re- groups and five dayparts studied. ABC cent memory that went against the Ameri- FM Spot Sales, the only national rep can Society of. Composers, Authors and firm for FM rock, calls this "an ex- Red Cross donor. Gordon Sinclair Publishers in a dispute with broadcasters. traordinary event" and predicts increased (r) was one plaque richer and Chair- It was the first music -case decision by respectibility for FM stereo rock listeners. man Frank Stanton's American Red U.S. District Judge Harold R. Tyler Jr. The study, of 117 FM stereo rock sta- Cross $100,000 better off after this Canadian since he was given jurisdiction, early this tions (not just ABC's 34) will be dis- ceremony In which the Toronto) year, over cases originating under the tributed to local stations. broadcaster (CFRB[AM] antitrust consent decree that governs turned over royalties from sales of edi- ASCAP. For years all such cases had his "Americans." Mr. Sinclair's Music Briefs -pop its lead been handled by District Judge Sylvester torial- made record took from the financial plight of the Red J. Ryan, now retired. has Harrisongs. George Harrison created Cross disaster reserve fund, went on Judge Tyler's decision in U.S. South- new label, Dark Horse, for which he will laud U.S. foreign policy ( "I'm one ern District Court in New York, involved to produce exclusively. Ex- Beatle will con- Canadian who is damned tired of a group of 39 classical -music FM stations tinue to record his own material for hearing them kicked around ") that said they couldn't get a "reasonable" his Apple, but will consign all outside (Broadcasting, Dec. 17, 1973). per -program rate from ASCAP for their production work solely to Dark Horse, Mr. Sinclair's editorial appeared use of its music. They asked the court to which will be distributed by A &M originally on the Avco label, was set one. ASCAP opposed the move, con- Records. picked up immediately by West- tending that some of the stations had Sheltervision. Shelter Records has estab- bound and Capitol Records' versions, agreed to-and therefore were bound by lished video production company, within and held a place on the charts -the industrywide deal for blanket li- recording concern, for commercials and January through February. Both censes negotiated two years ago by the recording. Called Shel- of All- Industry Radio Music License Com- remote -program Byron MacGregor, news director tervision, it will be based in Los Angeles, CKLW(AM) Windsor, and Armen mittee and ASCAP. with former president of Mass Video Boladian, president of Westbound Judge Tyler ruled that at least those Communications, Michael Sandifier, as Records (which produced Mr. Mac - stations not involved in the All-Industry general manager. Shelter's principals are Gregor's version of the recording), settlement were free to sue for relief, recording-artist Leon Russell and pro- were honored at the presentation. and that in any did not see event he how ducer Denny Cordell. Others honored included Donald agreement on a blanket could pre- license Hartford, president and general man- vent the stations seeking a reason- from ager of CFRB; Gordon Ashworth, able -program license. He instructed per Extras. The following new releases, listed vice chairman, Baton Broadcasting, the stations and ASCAP to try to nego- alphabetically by title, are making a Windsor; Herb McCord, president of tiate a satisfactory per-program rate and CKLW Windsor, and Bud Katzel, let him know what comes of their efforts. mark in BROADCASTING'S "Playlist" re- general manager of Avco Records. Historically, such differences have been porting below the first 75: settled when by negotiation even litigation AIR DISASTER, Albert Hammond was past, involved. In the however, many (Mums). Tracking the 'Playlist.' New singles broadcasters felt that Judge Ryan's rulings from Roberta Flack and Elton John on contested legal points tended to go in GOLDEN AGE OF ROCK & ROLL, Mott the Hoople (Columbia). break onto the chart in their first ASCAP's favor, even though the ulti- week of release. Elton John's Don't mate negotiated produced re- settlements LAMPLIGHT, David Essex (Columbia). Let the Sun Go Down on Me Is bolt- ductions ASCAP rates. in MACHINE GUN, Commodores (Mo- ed at number 53, Ms. Flack's Feel How long Judge Tyler may remain the town). Like Makin' Love Is bolted at number principal district court judge in ASCAP 52. The Hues Corp.'s Rock the Boat matters appears uncertain. There have MR. PRESIDENT, Dickie Goodman (Rainy Wednesday). (eight) is the only new record In the been reports that he is in line for early top 10 this week. Four records come elevation to the U.S. Court of Appeals. THE NIGHT CHICAGO DIED, Paper Lace Into the top -40 positions for the first (Mercury). time: Eagles' Already Gone (30), PUT OUT THE LIGHT, The Cocker Golden Earring's Radar Love (35), (A &M). the Doobie Brothers' late- starting FM rock doubles REBEL REBEL, David Bowie (RCA). Another Park, Another Sunday and Z.Z. Top's LaGrange. (both tied at its SONG FOR ANNA, Herb Ohta (A&M). audience over 39) ( "Breaking In," April 1). Also the past five years THAT SONG IS DRIVING ME CRAZY, TOM making first appearances on the T. Hall (Mercury). "Playlist" this week are Terry (Sea- ABC -FM Spot Sales announced last week WHAT'S YOUR NAME, Andy and David sons In the Sun) Jack's if You Go that a five -year survey of FM stereo rock Williams (Barnaby). Away (63), Dick Feller's country listenership in 31 major markets shows crossover Making the Best of a Bad rising FM listenership by at least 100% WHEN THE MORNING COMES, Hoyt Ax- Situation (68), Blue Magic's Side in all dayparts and demographics. ton (A &M). Show (70), Graham Central Station's Since 1969, the stations examined by YOU & ME AGAINST THE WORLD, Helen Can You Handle It (71) and Andy ABC -FM Spot Sales, a national rep firm Reddy (Capitol). Kim's Rock Me Gently (74).

Broadcasting Jun 171974 35 The Broadcasting Playlistii Jun17

Oww-en rank Rank br day Pane These are top songs in air -play popularity on U.S. radio, as reported to 7- the Lest roThis rise (length 6- 1Oe. 3- f0. 7p 129 Broadcasting by a nationwide sample of stations that program contemporary, F A,tist-Ilb.l sit "top -40" formats. Each song has been "weighted" In terms of Arbitron Radio audience ratings for the reporting station on which it is played and for the part 28 42 Come and Get Your Love (3:30) 35 59 35 62 of the day in which it appears. (g) indicates an upward movement of 10 or Redbone Epic I've Been So Long (4:19) 41 48 44 46 more chart positions over the previous Playlist week. 27 43 Searching Chicago -Columbia 37 44 TSOP (3:18) 40 51 50 37 OnrAll meal Rank b7 4q pawl* MFSB- Phila. Int'I. last This ntl. (l.apN) 6- 10a. 3- 7. 43 45 Just Don't Want to Be Lonely (3:31) 43 42 47 47 FNF week Awtlst-labal IO. 3p 7p 12p Main Ingredient -RCA 38 46 Daybreak (3:03) 42 45 51 48 1 1 Band on the Run (5:09) 1 1 Nilsson -RCA Paul McCartney & Wings -Apple 42 47 Son of Sagittarius (3:12) 53 50 45 36 4 2 Sundown (3:37) 2 2 Eddie Kendricks -Tamla Gordon Lightfoot- Reprise -DI 48 Workin' at the Car Wash Blues 39 47 49 53 2 3 Billy Don't Be a Hero (3:25) 4 3 Jim Croce -ABC /Dunhill 8o Donaldson & the Heywoods -ABC /Dunhill 52 49 II You Talk in Your Sleep (2:25) 46 43 52 44 3 4 You Make Me Feel Brand New (4:45) 3 4 Elvis Presley -RCA Stylistics -Avco 49 50 I'm the Leader of the Gang (3:09) 51 54 46 43 6 5 The Entertainer (2:57) 6 5 Brownsville Station -Big Tree Marvin Hamlisch -MCA 64 p) 51 Keep on Smiling (3:25) 48 44 48 52 5 6 Midnight at the Oasis (3:36) 5 7 Wet Wilie- Capricorn Maria Muldaur- Reprise -:J 52 Feel Like Makin' Love (2:55) 47 52 54 51 7 7 Dancing Machine (2:29) 8 6 Roberta Flack- Atlantic Jackson Five-Motown -r6 53 Don't Let the Sun Go Down on Me (5 33) 50 55 53 54 15 8 Rock the Boat (3:05) 9 8 Elton John -MCA Hues Corp. -RCA 54 54 Come Monday (3:07) 52 49 57 54 8 9 The Streak (3:15) 7 10 Jimmy Buffett-ABC /Dunhill Ray Stevens -Barnaby 56 55 I Hate Hate (3:15) 49 53 55 58 10 10 Help Me (3:22) 10 9 Razzy -MGM Joni Mitchell-Asylum 57 56 Please Come to Boston (3:57) 56 57 60 50 9 11 Loco -Motion (2:45) 12 11 Dave Loggins -Epic Grand Funk -Capitol 45 57 Tubular Bells (3:18) 60 69 43 63 14 12 For the Love of Money (3:45) 11 13 Mike Oldfield-Virgin O'Jays- Phila. Int'I. 34 58 Bennie and the Jets (5:00) 59 40 61 66 11 13 Be Thankful (for What You Got) (3:25) 14 12 Elton John -MCA William DeVaughn- Roxbury 63 59 King of Nothing (2:56) 54 60 59 56 12 14 Don't You Worry 'bout a Thing (3:40) 13 15 Seals & Crofts -Warner Brothers Stevie Wonder -Tamla 72 IN 60 Wild Thing (2:56) 61 63 58 59 16 15 Haven't Got Time for the Pain (3:25) 16 14 Fancy -Big Tree Carly Simon -Elektra 71 el 61 Georgia Porcupine (2:38) 64 62 56 65 19 16 11 You Love Me (Let Me Know) (3:12) 15 16 George Fishoff- United Artists Olivia Newton -John -MCA 62 62 One Tin Soldier (3:14) 58 67 63 64 17 17 Rock Your Baby (3:14) 17 29 Coven -MGM George McCrae -T. K. Records -163 If You Go Away (2:30) 63 64 64 13 18 The Show Must Go On (3:29) 18 17 Terry Jacks -Bell Three Dog Night- ABC /Dunhill 59 64 This Heart (3:22) 73 68 62 57 21 19 The Air that I Breathe (3:33) 20 19 Gene Redding -Haven Hollies-Epic 65 65 (I'm a) Yoyo Man (2:46) 65 65 71 60 18 20 My Girl Bill (3:12) 19 18 Rick Cunha -GRC Jim Stafford- -MGM 60 66 I'm in Love (2:48) 66 61 69 70 36 111 21 Annie's Song (2:58) 21 21 Aretha Franklin -Atlantic John Denver-RCA 73 67 Ballero (3:25) 67 66 72 61 24 22 Save the Last Dance for Me (2:58) 22 23 War-United Artists De Franco Family -20th Century - 68 Making the Best of a Bad Situation 62 26 23 Rock & Roll Heaven (3:23) 25 20 Dick Feller -Asylum Righteous Brothers -Haven 53 69 The Best Thing That 31 24 Rikki Don't Lose that Number (3:58) 26 22 Ever Happened to Me (3:45) 58 49 Steely Dan-ABC /Dunhill Gladys Knight & the Pips -Buddah 29 25 If You Wanna Get to Heaven (3:04) 23 25 - 70 Side Show (3:25) 68 72 66 71 Ozark Mtn. Daredevils -A &M Blue Magic -Atco 25 26 You Won't See Me (3:07) 24 24 - 71 Can You Handle It (5:10) 75 65 68 Anne Murray-Capitol Graham Central Station -Warner Brothers 20 27 Oh Very Young (2:33) 27 26 68 72 Living in the U.S.A. (4:03) ' 67 67 Cat Stevens -A &M Steve Miller Band -Capitol 22 28 Star Baby (2 :37) 29 27 67 73 I've Had it (2:59) 74 68 73 Guess Who -RCA Fanny -Casablanca 40 II 29 I'm Coming Home (3:22) 28 28 - 74 Rock Me Gently (3:28) 75 69 Spinners -Atlantic Andy Kim -Capitol 41 IN 30 Already Gone (3:39) 33 32 61 75 Hooked on a Feeling (2:54) 56 Eagles -Asylum Blue Swede -EMI 30 31 On and On (3:20) 32 33 Gladys Knight & the Pips -Buddah Alphsbetleal list (with this week's over -all rank): The Air that I Breathe (19), Already 23 32 I Won't Last a Without You (3:47) 30 31 Day Gone (30), Annie's Song (21). Another Park, Another Sunday (39), Ballero (67), Band Carpenters -A &M on the Run (1), Be Thankful (for What You Got) (13), Bennie and the Jets (58). The 35 33 One Hell of a Woman (2:52) 31 30 Best Thing that Ever Happened to Me (69), Billy Don't Be a Hero (3), Can You Handle Mac Davis -Columbia It (71), Come and Get Your Love (42), Come Monday (54), Dancing Machine (7), Day - 39 34 Waterloo (2:46) 34 34 beak (46), Don't Let the Sun Go Down on Me (53), Don't You Worry 'bout a Thing (14), ABBA -Atlantic The Entertainer (5), Feel Like Makin' Love (52), For the Love of Money (12), Georgia 47 11 35 Radar Love (2:53) 36 37 Porcupine (61), Haven't Got Time for the Pain (15), Help Me (10). Hollywood Swinging Golden Earrings -MCA (36), Hooked on a Feeling (75), I Hate Hate (55), I Won't Last a Day Without You (32), If You Go Away (63), If You Love Me (Let Me Know) (16), If You Talk Your 33 36 Hollywood Swinging (4:35) 44 38 in Sleep 149), If You Wanna Gel to Heaven (25), I'm Coming Home (29). I'm in Love (66). I'm the Kool and the Gang -Delete Leader of the Gang (501, I've Been Searching So Long (43), I've Had It (73), Just Don't 32 37 Train of Thought (2:34) 37 35 Want to Be Lonely (451. Keep on Smiling (51). King of Nothing (59), LaGrange (391. Cher -MCA Living in the U.S.A. (72), Loco- Motion (11), Making the Best of a Bad Situation (69). 44 38 My Mistake Was to Love You (2:55) 38 41 Midnight at the Oasis (6), My Girl Bill (20), My Mistake Was to Love You (38). Oh Very Diana Ross and Marvin Gaye- Motown Young (27), On and On (31), One Hell of a Woman (33), One Tin Soldier (62), Please 48 39 Another Park, Another Sunday (3:39) 55 36 Come to Boston (56), Radar Love (35), Rikki Don't Lose that Number (24), Rock the Doobie Brothers -Warner Brothers Boat (8), Rock Me Gently (74), Rock Your Baby (17), Rock 8 Roll Heaven (23), Save the Last Dance for Me (22), The Show Must Go On (18), Side Son of 55p39 LaGrange (3:15) 57 39 Show (70), Sagittarius (471, Star Baby (28), The Streak (9). Sundown (2), Taking Care of Business Z. Z. Top- London (41), This Heart (64), Train of Thought (37), TSOP (44). Tubular Bells (57), Waterloo (34), 50 41 Taking Care of Business (3:13) 45 46 Wild Thing (60). Workin' at the Car Wash Blues (48), You Make Me Feel Brand New Bachman -Turner Overdrive- Mercury (4), You Won't See Me (26), (I'm a) Yoyo Man (65).

Broadcasting Jun 17 1974 96 AINT NO WOMAN LIKE THE ONE IVE GOT I WANNA BE WITH YOU MY MARIA ABC /Dunhill Music. Inc. Dennis Lambert Eric Carmen 6C/Dunhill Music. Inc. Brian Potter IF YOU DONT KNOW ME BY NOW B. ALONE AGAIN NATURALLY Blackwood Music, Inc. Daniel Moore Management Agency and Music Publishing. Inc. Leon Huff NATURAL HIGH Gilbert O'Sullivan (PRS) Kenneth Gamble Cry tal Jukebox. Inc. AND 1 LOVE YOU SO IF YOU WANT ME TO STAY Charles McCormick Mayday Inc. Stone NO MORE MR. NICE GUY McLean Sylvester Stewart Ezra Music ARE YOU MAN ENOUGH IN THE MIDNIGHT HOUR a Cooper ABC /Dunhill Music. Inc. Cotillion Music, Inc. Michael Bruce Hastings Music Corp. East /Memphis Music Corp. ONE OF A KIND (LOVE AFFAIR) Dennis Lambert Steve Cropper Mighty Three Music Brien Potter Wilson Pickett Joseph B. Jefferson ASHES TO ASHES JAMBALAYA (ON THE BAYOU) OPEN UP YOUR HEART ABC /Dunhill Music. Inc. Fred Rose Music. Inc. Tree Publishing Co.. Inc. Hank Williams Roger Miller BaniPotter ort KEEP ON TRUCKIN' Buddy Killen BEHIND CLOSED DOORS Stone Di Music Corp. PAPA WAS A ROLLIN' STONE House of Gold Music. Inc. Frank mood Stone Diamond Corp. Kenny O'Dell Anita Poree Barrett yMusic BIG CITY MISS RUTH ANN KEEPER OF THE CASTLE NormanSWhit field Cedarwood Publishing Co.. Inc. ABC /Dunhill Music, Inc. PEACEFUL Free Breeze Music Co. Dennis Lambert Four Score Music Co. Thomas Lazaros Brian Potter Kenny Rankin BREAK UP TO MAKE UP KILLING ME SOFTLY WITH HIS SONG PHOTOGRAPH Blackwood Music, Inc. Fox -Gimbel Productions, Inc. Loaves & Fishes Music Co., Inc. Thomas Bell Norman Gimbel George PRSI Kenneth Gamble Charles Fox Ringo Starrr (PRS) Linda Creed KODACHROME PILLOW TALK BRIDGE OVER TROUBLED WATER Paul Simon Gamybi Music, Inc. Paul Simon Music SSimon Robinson Paul Simon LAST TANGO IN PARIS Michael Burton BY THE I GET TO PHOENIX Unart Music RAMBLIN' MAN Dramatis MIME Gato rprbier,ri No Exit Music Jim Webb Dory Previn Dick BettsCo CHERRY. CHERRY LET ME BE THERE THE ROCKING PNEUMONIA AND BOOGIE WOOGIE FLU Tallyrand Music. Inc. Al Gallico Music Corp. Cotillion Music. Inc. Neil Diamond John Rostill (FRS) Huey Smith CHINA GROVE LET'S GET IT ON (I Never Promised You A) ROSE GARDEN e Publishing Corp. Ed Townsend Lowery Music Co.. Inc. W Tom .Tame l n LET'S PRETEND Joe South COME LIVE WITH ME SATIN SHEETS House of Bryant Publications Eric Carmen Champion Music Corp. Felice Bryant John Volinkaty Boudleaux Bryant SATURDAY NIGHT'S ALRIGHT FOR FIGHTING COULD IT BE I'M FALLING IN LOVE Dick James Music. Inc. Blackwood Music. Inc. Elton John (PRS) Melvin APPLAUSE Bernie Toupin (PRS) Mervin Steals SAY, HAS ANYBODY SEEN MY SWEET COUNTRY SUNSHINE GYPSY ROSE Tree Publishing Co.. Inc. TO THE WRITERS Levine & Brown Music. Inc. Bill Davis Irwin Levine Dottie West L. Russell Brown THE COVER OF THE ROLLING STONE SEPARATE WAYS Evil Eye Music. Inc. AND PUBLISHERS Press Music Co. . Inc vShel Silverstein Richard Mainegra CROCODILE ROCK Bobby West Dick James Music, Inc. WHO CREATED SHAMBALA Elton John (PRS) Inc. Bernie Taupin (PRS) Speed MusilcMUSic, DADDY'S HOME Daniel Moore Nom Music, Inc. THE 105 MOST SHOW AND TELL Jimmy Sheppard Fullness Music William Miller Jerry Fuller DANIEL PERFORMED SNOWBIRD Dick James Music. Inc. Beechwood Music Corp. Elton Gene MacLellan (BM! Canada) Bernie Toupin (PRS) SOMETHIN'S WRONG WITH ME DIAMOND GIRL SONGS Pocketful of Tunes. Inc. Dawnbreaker Music Jimmy Seals Danny anssenJanssen Dash C ofts IN THE SOMETHING DO YOU WANT TO DANCE Harrisongs Music. Inc Clockus Music. Inc. George Harrison (PRS) Robert Freeman REPERTOIRE SOUL SONG DONT LET ME BE LONELY TONIGHT BMI Algee Music Corp. Blackwood Music, Inc. Norris Country Road Music. Inc. George Richey James Taylor DURING 1973 Geygeé iI hey DREIDEL SPACE RACE Un art Music Corp. All The Worlds of Music WEP Music, Inc. Yahweh Inc Irving Music. Inc. McLean For All Of Todoy's Audience Billy Preston DUELING BANJOS STUCK IN THE MIDDLE The Hudson Bay Music Co. FOOL ME Rafferty Lowery Music Co.. Inc. Gerry IPRS) Joe South Jo Egan (PRS) SUMMER (THE FIRST TIME) FOR THE GOOD TIMES Unart Music Corp. Suckhorn Music Publishing. Inc. BMI Bobby Goldsboro Kris Kristofferson SUPERFLY FRANKENSTEIN Music, Inc. Camdd Music Co. Hierophant, Inc. Broadcast Curtis Mayfield Edgar Winter SUPERMAN FREE RIDE Donna Co. Silver Steed Music. Inc. LIVE AND LET OIE Algae MuCop Daniel Hartman Unart Music Corp. Donna GENTLE ON MY MIND McCartney Music. Inc. THE TEDDY BEAR SONG Glaser Publications. Inc. ATV Music Corp. Champion Music Corp. John Hartford Paul McCartney (PRS) Nick Nixon GET DOWN Linda McCartney (PRS) Don Earl Management Agency and Music Publishing. Inc. LONG TRAIN RUNNIN' TIE A YELLOW RIBBON ROUND THE OLE OAK TREE Gilbert O'Sullivan (PRS) Werner -Tamerlane Publishing Corp. Levine& Brown Music. Inc. GIVE ME LOVE (GIVE ME PEACE ON EARTH) Tom Johnston Irwin Levine Loaves & Fishes Music Co., Inc. THE LORD KNOWS I'M DRINKING L. Russell Brown George Harrison (PRS) Stallion Music, Inc. WE MAY NEVER PASS THIS WAY AGAIN BRICK ROAD Bill Anderson Dawnbreaker Music GOOD es YELLOW LORD MR. FORD Jimmy Seals Elton John (PRS) Vector Music Corp. Dash Crofts Bernie Taupin (PRS) Dick Feller WE'VE ONLY JUST BEGUN HALF -BREED THE LOVE I LOST Irving Music. Inc. Blue Monday Music Mighty Three Music Paul Williams Mary Dean Leon Huff Roger Nichols Al Capps Kenneth Gamble WHY CANT WE LIVE TOGETHER HELLO IT'S ME LOVE TRAIN Sherlyn Publishing Co. Screen Gems -Columbia Music, Inc. Blackwood Music, Inc. Tim Thomas Todd Rundgran Leon Huff WHY ME HELP ME MAKE IT THROUGH THE NIGHT Kenneth Gamble Resaca Music Publishing Co. Combine Music Corp. LOVES ME LIKE A ROCK Kris Kristofferson Kris Kristofferson Paul Simon Music WILDFLOWER HEY WHAT ABOUT ME? Paul Simon Coseb Music The Hudson Bay Music Co. MASTERPIECE David Edwards (BM) Canada) Scott McKenzie Stone Diamond Music Corp. Doug Richardson (BMI Canada) Whitfield HUMMINGBIRD Norman WILL IT GO ROUND IN CIRCLES Dawnbreaker Music ME AND MRS. JONES Irving Music, Inc. Jimmy Seals Blackwood Music. Inc. WEP Music, Inc. Dash Crofts Leon Bruce Fisher Kenneth Gamble Billy Preston I GOT A NAME Cary Gilbert Fox Fanfare Music, Inc. YES WE CAN -CAN Norman Gimbel THE MORNING AFTER Marsaint Music Charles Fox Fox Fanfare Music, Inc. Allen Toussaint AI Kasha YESTERDAY I'M COMING HOME Joel Hirschhorn ppThomThree Music Maclen Music, Inc. Mi s Bell THE MOST BEAUTIFUL GIRL John Lennon (PRS) Linda Creed Al Gallico Music Corp. Paul McCartney(PRS) Alg Music Corp. YOU OUGHT TO BE WITH ME I'M NOW ory BouBourke e Mighty ThreelMuus Jec Publishing Corp. Norris Wilson AI Music, Inc. Sherman Marshall Billy Sherrill Green Thomas Bell Willie Mitchell MY LOVE Al Green I'M GONNA LOVE YOU JUST A LITTLE MORE BABY McCartney Music. Inc. Al Jackson Jr. January Music Corp. ATV Music Corp. YOU TURN ON I'M A RADIO Sa -V ette Music Paul McCartney (PRS) Crazy ow Music Barry White Linda McCartney (PRS) Joni Mitchell Broadcasting's index of 137 stocks allied with electronic media

Approx. Total market Closing Closing shares capitali- Stock Wed. Wed. Net change % change 1974 P/E out zation symbol Exch. June 12 June 5 in week In week High Low ratio (000) (000)

Broadcasting

ABC ABC 26 1/8 25 1/8 + I + 3.98 28 3/8 21 5/8 9 16,582 433,204 CAPITAL CITIES ++ CCB 37 3/4 35 1/4 + 2 1/2 + 7.09 39 1/4 22 3/4 14 7,164 270,441 CAS CBS 39 3/8 40 - 5/8 - 1.56 40 25 11 28,092 1,106,122 CONCERT NETWORKS 3/8 1/4 4 1/B 50.00 7/8 1/4 8 2,200 825 COX COX 14 3/8 13 5/8 + 3/4 + 5.50 19 3/8 13 1/2 8 5,831 83,820 FEDERATED MEDIA... 5 3/4 5 3/4 .00 5 3/4 5 19 820 4,715 GROSS TELECASTING ++ GGG 9 1/2 9 7/8 - 3/8 - 3.79 13 5/8 8 1/2 6 800 7,600 LIN LINE 4 3 3/4 + 1/4 + 6.66 6 3/4 3 3/4 4 2,296 9,184 MOONEY* MOON 2 5/8 2 5/8 .00 3 5/8 2 1/4 7 385 1,010 PACIFIC L SOUTHERN PSOU 4 1/2 4 + 1/2 + 12.50 6 1/4 3 1/8 38 1,751 7,879 RAHALL RAHL 4 3/4 5 - 1/4 - 5.00 6 3 3/4 9 1,297 6,160 SCRIPPS- HOWARD SCRP 15 1/2 14 3/4 + 3/4 + 5.08 17 1/2 14 1/2 7 2,589 40,129 STARR 58G 5 1/2 5 7/8 - 3/8 - 6.38 9 5 1/2 4 1,069 5,879 STORER SBK 16 5/8 13 5/8 3 22.01 17 3/8 11 1/4 8 4,751 78,985 TAFT TFB 19 3/4 18 3/8 + 1 3/8 + 7.48 23 3/8 16 1/2 8 4,219 83,325 WOODS COMM.* 3/4 3/4 .00 3/4 1/4 6 292 219 TOTAL 80,138 2,139,497

Broadcasting with other major interests

RUSSELL ++ ADAMS- AAR A L 7/8 1 3/4 + 1/8 + 7.14 2 1/2 1 3/4 5 1,259 2,360 AVCO AV N 5 1/8 5 1/8 .00 8 7/8 4 3/4 5 11,481 58,840 MEDIA A BARTELL BMC 1 1 .00 2 3/8 I 3 2,257 2,257 JOHN BLAIR BJ N 5 1/2 5 1/4 + 1/4 + 4.76 7 1/2 5 4 2,403 13,216 CAMPTOWN INDUSTRIES 0 3/8 3/8 .00 7/8 3/8 5 1,138 426 CHRIS -CRAFT CCN N 2 5/8 2 3/4 - 1/8 - 4.54 4 1/4 2 1/8 29 4,162 10,925 COMBINED COMM. CCA A 10 1/2 9 1/8 + 1 3/8 + 15.06 13 8 7/8 7 3,274 34,377 COWLES CWL N 7 1/8 7 + 1/8 + 1.78 7 1/8 5 5/8 14 3,969 28,279 DUN L BRAOSTREET DNB N 31 3/8 29 + 2 3/8 + 8.18 36 24 1/2 21 26,204 822,150 FAIRCHILD IND. FEN N 6 6 1/2 - 1/2 - 7.69 6 1/2 4 1/8 13 4,550 27,300 FUQUA FDA N 8 8 .00 10 3/4 6 3/4 4 7,273 58,184 GENERAL TIRE GY N 15 14 7/8 + 1/8 + .84 18 1/4 13 4 21,515 322,725 GLOBETROTTER GLBTA 0 3 1/8 3 1/4 - 1/8 - 3.84 4 3/4 3 1/8 4 2,759 8,621 GRAY COMMUN.. 0 8 1/4 8 1/4 .00 8 1/2 6 1/2 6 475 3,918 HARTE -HANKS HHN N 10 3/ß 8 3/8 + 2 + 23.88 14 1/4 8 1/4 8 4,337 44,996 JEFFERSON -PILOT JP N 26 1/4 26 3/4 - 1/2 - 1.86 38 1/4 24 12 24,121 633,176 KAISER INDUSTRIES* KI A 7 6 3/8 + 5/8 + 9.80 8 1/2 6 4 27,487 192,409 KANSAS STATE NET.. KSN 0 3 3/4 3 3/4 .00 3 7/8 3 1/4 7 1,741 6,528 KINGSTIP KTP A 4 3 7/8 + 1/8 + 3.22 6 3/4 3 7/8 4 1,154 4,616 COMMUN.... P LAMB 1 1/4 1 1/4 .00 1 1/4 1 1/8 25 475 593 LEE ENTERPRISES LNT A 12 1/8 12 3/8 - 1/4 - 2.02 13 1/4 10 3/4 8 3,352 40,643 LIBERTY LC N 11 3/8 11 5/8 - 1/4 - 2.15 15 5/8 11 3/8 5 6,632 75,439 MCGRAW -HILL MHP N 8 5/8 8 1/8 + 1/2 6.15 9 6 8 23,486 202,566 MEDIA GENERAL MEG A 24 20 1/8 + 3 7/8 + 19.25 26 1/2 20 1/8 10 3,552 85,248 MEREDITH MDP N 9 7/8 9 7/8 .00 11 3/8 8 1/4 4 2,908 28,716 METROMEDIA MET N 7 5/8 6 7/8 + 3/4 10.90 10 5/8 6 6 6,447 49,158 MULTIMEDIA MMED 0 13 10 3/4 2 1/4 20.93 14 1/4 10 1/2 9 4,388 57,044 OUTLET CO. OTU N 9 1/8 9 + 1/8 1.38 9 3/4 8 4 1,379 12,583 POST CORP. POST O 7 1/2 6 1/4 + 1 1/4 20.00 10 3/4 6 1/4 4 882 6,615 PSA PSA N 7 1/4 6 3/B + 7/8 13.72 10 6 3/8 21 3,181 23,062 REEVES TELECOM RBT A + 1 3/8 1 1/4 1/8 10.00 1 3/4 1 1/8 13 2,376 3,267 RIDDER PUBLICATIONS RPI N 12 3/8 12 3/8 + 3.12 15 5/8 11 8 8,305 102,774 ROLLINS ROL N 14 3/8 14 1/8 + 1/4 + 1.76 19 3/4 12 1/2 13 13,305 191,259 RUST CRAFT RUS A 7 1/8 7 1/4 - 1/8 - 1.72 10 1/4 7 5 2,366 16,857 SAN JUAN RACING SJR N 9 5/8 9 1/8 + 1/2 + 5.47 13 3/8 8 7/8 9 2,367 22,782 SCHERING- PLOUGH SGP N 74 1/4 70 4 1/4 6.07 74 3/8 61 3/4 36 52,574 3,903,619 SONDERLING SOB A 8 7 3/8 + 5/8 + 8.47 10 7 4 788 6,304 ++ TECHNICAL OPERATNS TO A 4 7/8 5 - 1/8 - 2.50 6 3/4 4 1/2 5 1,344 6,552 TIMES MIRROR CD. TMC N 14 3/4 14 + 3/4 + 5.35 17 5/8 13 3/8 9 31,385 462,928 TURNER COMM.... 0 3 3/8 3 3/8 .00 3 5/8 3 6 1,373 4,633 WASHINGTON POST CO. WPO A 22 3/8 22 + 3/8 1.70 24 3/8 14 3/4 8 4,749 106,258 WOMETCO MOM N 9 8 3/4 + 1/4 + 2.85 10 1/4 8 7 6,094 54,846 TOTAL 335,267 7,739,049

Cablecasting

AMECOSS ACO 0 7/8 7/8 .00 1 7/8 1/4 1,200 1,050 AMER. ELECT. LABS.* AELBA O L 1/4 1 1/4 .00 2 1/8 3/4 1,673 2,091 AMERICAN TV E COMM. AMTV D 10 1/2 9 1/2 + 1 + 10.52 19 1/4 7 3/4 24 3,181 33,400 ATHENA COMM.** 0 3/8 1/2 - 1/8 - 25.00 3/4 3/8 2,126 797 BURNUP L SIMS BSIM 0 16 7/8 15 1/4 + 1 5/8 + 10.65 24 1/8 13 3/4 20 7,907 133,430 CABLECOM- GENERAL CCG A 2 1/2 2 3/8 + 1/8 + 5.26 4 1/2 1 3/4 31 2,560 6,400 CABLE FUNDING. CFUN 0 6 1/2 6 1/4 + 1/4 + 4.00 7 3/8 5 1/2 54 1,121 7,286 CABLE INFO. 0 1/2 1/2 .00 3/4 1/2 1 987 493 CITIZENS FIN..... CPN A 2 1/4 2 1/4 .00 4 1/4 2 1/8 2,390 5,377 COMCASTa 0 2 2 .00 2 1/4 1 1/2 8 1,705 3,410 COMMUNICATIONS PROP. COMU 0 1 7/8 1 7/8 .00 3 3/8 1 3/4 21 4,761 8,926 COX CABLE CXC A 6 3/4 6 7/8 - 1/8 - 1.81 15 1/4 6 3/4 12 3,560 24,030 ENTRONS ENT 0 3/4 3/4 .00 3/4 1/2 5 1,358 1,018 GENERAL INSTRUMENT GRL N 11 1/2 11 1/8 + 3/8 + 3.37 17 1/8 10 1/4 6 7,060 81,190 GENERAL TV* 0 1 1/2 3/4 + 3/4 + 100.00 1 1/2 3/4 75 1,000 1,500 LVO CABLE LVOC 0 3 1/8 3 1/4 - 1/8 - 3.84 4 5/8 2 3/4 63 1,879 5,871

Broadcasting Jun 171974 38 Approx. Total market Closing Closing shares cepltall- Stock Wed. Wed. Net change % change 1974 P/E out zet /on symbol Exch. June 12 June 5 in week in week High Low ratio (000) (000)

SCIENTIFIC -ATLANTA SFA A 7 1/4 7 1/8 + 1/8 + 1.75 9 1/2 6 3/4 8 917 6,648 TELE -COMMUNICATION ++ TCOM 0 2 3/4 2 1/2 + 1/4 + 10.00 5 3/4 2 1/8 11 4,619 12,702 TELEPROMPTER TP N 4 1/4 4 1/8 + 1/8 + 3.03 8 1/4 4 25 16,482 70,048 TIME INC. TL N 38 3/4 37 1/4 + 1 1/2 + 4.02 40 1/4 30 3/4 8 10,381 402,263 TOCOM * ++ TOCM 0 3 1/4 3 1/4 .00 4 7/8 3 1/4 8 634 2,060 UA- COLUMBIA CABLE ++ UACC 0 5 5/8 5 3/4 - 1/8 - 2.17 6 3 3/4 13 1,790 10,068 VIACOM VIA N 5 1/8 5 + 1/8 + 2.50 7 1/2 4 5/8 B 3,850 19,731 VIKOA ** ++ VIK A 2 1/8 2 1/8 .00 4 2 2,591 5,505

TOTAL 85,732 845,294 Programing

COLUMBIA PICTURES** CPS N 2 3/8 2 3/8 .00 4 3/4 2 1/4 6,748 16,026 DISNEY DIS N 48 1/2 48 3/4 - 1/4 - .51 54 1/2 35 1/8 30 29,155 1,414,017 FILMWAYS ++ FWY A 3 1/8 3 1/4 - 1/8 - 3.84 6 3 5 1,790 5,593 FOUR STAR 7/8 7/8 .00 1 3/8 3/4 1 665,950 582,706 GULF + WESTERN GM N 25 24 1/4 + 3/4 + 3.09 29 1/8 22 1/4 5 14,088 352,200 MCA MCA N 26 1/8 25 7/8 + 1/4 + .96 26 1/2 19 1/4 7 8,386 219,084 MGM MGM N 15 3/4 15 7/8 - 1/8 - .78 15 7/8 9 1/4 11 5,918 93,208 TELE- TAPE** 0 1/2 1/2 .00 3/4 1/8 2,190 1,095 TELETRONICS INTL.* 0 3 1/4 3 1/4 .00 4 1/8 3 1/4 7 943 3,064 TRANSAMERICA TA N 7 1/2 7 3/4 - 1/4 - 3.22 10 3/8 7 6 65,115 488,362 20TH CENTURY -FOX TF N 6 3/8 6 + 3/8 + 6.25 9 1/8 5 1/4 9 8,280 52,785 WALTER READE** WALT 0 1/4 3/8 - 1/8 - 33.33 1/2 1/8 4,467 1,116 WARNER WCI N 11 5/8 12 - 3/8 - 3.12 18 1/2 9 5/8 5 16,317 189,685 WRATHER WCO A 7 7 .00 8 1/8 4 3/8 78 2,229 15,603 TOTAL 831,576 3,434,544 Service

BBDO INC. 0 13 1/2 14 - 1/2 - 3.57 14 1/4 10 6 2,513 33,925

COMSAT CO N 31 3/8 32 3/4 - 1 3/8 - 4.19 40 3/8 30 7/8 8 10,000 313,750 CREATIVE MANAGEMENT CMA A 4 4 .00 6 5/8 3 3/8 5 1,016 4,064

DOYLE DANE BERNBACH DOYL 0 9 3/4 11 - 1 1/4 - 11.36 11 1/2 8 3/4 5 1,799 17,540 ELKINS INSTITUTE * * ++ ELKN 0 3/8 3/8 .00 5/8 1/4 1,897 711 FOOTE CONE E BELDING FCB N 9 1/2 9 7/8 - 3/8 - 3.79 11 1/4 8 5/8 6 2,078 19,741 GREY ADVERTISING ++ GREY 0 7 5/8 7 1/8 + 1/2 + 7.01 8 3/8 6 3/4 4 1,255 9,569 INTERPUBLIC GROUP IPG N 30 9 5/8 + 3/8 + 3.89 13 9 5/8 4 2,319 23,190 MARVIN JOSEPHSON* MRVN 0 7 1/2 7 1/2 .00 8 1/2 6 3/4 5 957 7,177 MCI COMMUNICATIONS+ MCIC 0 3 1/2 3 + 1/2 + 16.66 6 1/2 2 5/8 12,825 44,887

MOVIELAB MOV A 7/8 1 - 1/8 - 12.50 l 5/8 5/8 5 1,407 1,231 MPO VIOEOTRONICS ** ++ MPO A 1 7/8 1 7/8 .00 2 5/8 1 7/8 539 1,010 NEEDHAM, HARPER NDHMA 0 5 5 .00 7 1/2 4 3/4 2 918 4,590 A. C. NIELSEN NIELB 0 16 5/8 17 - 3/8 - 2.20 28 14 1/8 15 10,598 176,191

OGILVY E MATHER OGIL 0 16 3/4 15 1/2 + 1 1/4 + 8.06 17 1/4 12 3/4 6 1,807 30,267

PKL CO. * ** PKL 0 1 3/4 1 3/4 .00 1 3/4 1/4 11 818 1,431

J. WALTER THOMPSON JWT N 9 1/4 8 + 1 1/4 + 15.62 12 7 1/4 14 2,624 24,272 UNIVERSAL COMM. * ++ 13 5/8 5/8 .00 3/4 1/2 1 715 446 WELLS, RICH, GREENE WRG N 7 5/8 7 3/4 - 1/8 - 1.61 9 5/8 7 1/4 4 1.632 12,444 TOTAL 57,717 726,436 Electronics

AMPEX APX N 3 5/8 3 1/2 + 1/8 + 3.57 4 7/8 3 3/8 7 10,796 39,135

CCA ELECTRONICS* CCAE 0 I 3/4 + 1/4 * 33.33 1 5/8 2 881 881 COHU, INC. COH A 2 3/4 2 3/4 .00 3 7/8 2 3/4 6 1,542 4,240 COMPUTER EQUIPMENT CEC A 1 1/2 1 1/2 .00 2 1/8 1 1/2 9 2,333 3,499 CONRAC CAR N 17 5/8 17 + 5/8 + 3.67 21 13 1/4 8 1,261 22,225 GENERAL ELECTRIC GE N 50 1/2 48 1/4 + 2 1/4 + 4.66 65 7 1/2 16 182,114 9,196,757

HARRIS CORP. HRS N 25 24 I. 1 + 4.16 33 1/2 23 8 6,229 155,725 INTERNATIONAL VIDEO IVCP 0 4 4 .00 7 1/2 3 1/4 13 2,741 10,964 MAGNAVOX MAG N 5 1/8 5 + 1/8 2.50 9 7/8 4 7/8 21 17,799 91,219 3M MMM N 77 5/8 75 5/8 + 2 + 2.64 80 1/2 68 1/2 29 113,100 8,779,387 MOTOROLA MOT N 55 56 1/2 - 1 1/2 - 2.65 61 7/8 40 1/2 18 27,968 1,538,240 OAK INDUSTRIES OEN N 12 1/4 11 1/2 + 3/4 + 6.52 12 7/8 9 1/2 5 1,639 20,077 RCA RCA N 16 1/8 16 3/4 - 5/8 - 3.73 21 1/2 15 3/8 7 74,444 1,200,409 ROCKWELL INTL. ROK N 27 3/8 26 7/8 + 1/2 1.86 2R 3/8 25 1/8 6 30,315 829,873 RSC INDUSTRIES RSC A 1 3/8 1 1/4 + 1/8 + 10.00 2 1/8 1 1/8 8 3,458 4,754 SONY CORP SNE N 19 1/8 22 - 2 7/8 - 13.06 29 7/8 19 1/8 13 66,250 1,267,031 TEKTRONIX TEK N 41 5/8 42 1/4 - 5/8 - 1.47 47 3/4 34 3/8 17 8,646 359,889 TELEMATION** TIMT 0 1 7/8 1 7/8 .00 2 3/4 1 3/4 1,050 1,968 TELEPRO IND.* 0 8 R .00 R 2 1/2 50 475 3,800 VARIAN ASSOCIATES VAR N 9 9 1/4 - 1/4 - 2.70 13 1/4 R 3/4 8 6,617 59,553 WESTINGHOUSE WX N 16 1/8 16 + 1/8 .78 26 15 1/2 10 87,876 1,417,000 ZENITH ZE N 23 1/2 22 5/8 + 7/8 + 3.86 31 5/8 22 5/R 9 18,797 441,729 TOTAL 666,331 25,448,355

GRAND TOTAL 2,056,761 40,333,175

Standard & Poor'a Industrial Average 104.17 102.00 +2.17

A- American Stock Exchange Over -the- counter bid prices supplied by P/E ratios are based on earnings- per-share P/E ratio computed with M- Midwest Stock Exchange Hornblower & Weeks, Hemphill -Noyes Inc., figures for the last 12 months as published earnings figures for last 12 N -New York Stock Exchange Washington. by Standard & Poor s Corp. or as obtained months published by company. 0 -Over the counter (bid price shown) Yearly highs and lows are drawn from through Broadcasting's own research. Earn- t No annual earnings figures P- Pacific Coast Stock Exchange trading days reported by Broadcasting. ing figures are exclusive of extraordinary are available. tfStock did not trade on Wednesday Actual figures may vary slightly. gains or losses. No P/E ratio Is computed; closing price shown is lest traded price. company registered net losses.

Broadcasting Jun 17 1974 39 tributed to the endowment by the Andrew ticipating in the informal conference rep- Programing W. Mellon Foundation and the endow- resent different interests (MCA handles ment's treasury funds. The Mellon Foun- off -network reruns and features, Time - Big things dation has already turned over $750,000, Life sells first run programs and specials, which was matched by Treasury funds, for instance), it is expected that the NAB to come at WNET and is expected to give $750,000 next convention committee will devise a broad - year. based session. Station to start $15- million move Atlantic Richfield has also pledged to new and better facilities; There was a cordial air to the meeting, $750,000 to WETA -TV Washington for the both sides agreed, and there was comment fall revamping will find four hosts production of seven or eight musical pro- attempting to till Moyers spot among the syndicators that such an ex- grams from Virginia's Wolf Trap Park. change with the NAB should have been In another development, WNET'S news WNET(TV), the New York public broad- undertaken "years ago." and public affairs programing division is casting station, is going bananas. This attempting to survive the departure of summer it hopes to clear out of its Bill Moyers (BROADCASTING, May 13) by in cramped quarters Manhattan's West bringing in four people to fill his shoes. CPB study hits 58th Street, and move around the corner Jerry Toobin, director of the public af- public TV on to the Henry Hudson hotel, which it fairs department, announced that Bill would convert, with a $7- million long- Moyer's Journal, the highest -rated pro- term loan from the Ford Foundation, minority programs gram for WNET this season, would be into a fully equipped public TV super- A panel commissioned by the Corpora- replaced by the half -hour American Broadcasting has con- complex for the entire New York City new program tion for Public area. Chronicle next season. The cluded, essentially, that noncommercial will have four rotating hosts discussing a is is unresponsive to minority Actually, what WNET needs $15 personal interest topic. They will be broadcasting million, and it will have to find the ad- journalist Shana Alexander, author Studs interests. ditional $8 million on its own, through historian George Will, and While there have in recent months been all membership Terkel, -out drives and fund -rais- artist -activist Maya Angelou. Mr. Moyers signs of an improving situation, the 25- ing affairs. The loan is Ford Foundation has agreed to create and appear in at member panel concluded "the interests not attached to its $10 million terminal least two specials for WNET next season, and needs of minorities have been ne- grant to the station -the largest of such glected in public broadcasting." Dismiss- grants public 23- a station source said. to television in Ford's Mr. Toobin had been the executive ing a shortage of capital as a justification year assistance to the medium. for this condition, the panel, which was move producer of Bill Moyer's Journal and a The station's to a "permanent with the old Great headed by CPB board member Gloria home" has projected for over two former producer been American Dream Machine program. Anderson (the only minority member on years, and is still regarded with some the 15- person body), suggested that sev- disbelief by the station staff. The station's eral adjustments in public broadcasting's operation will move in before the reno- programs and policies be made. Among vations begin in 1975. NAB and syndicators them was a rededication to minority- The chief advantage of the move is oriented programing, the creation of a that WNET will own complete production smooth over differences permanent office of minority affairs with- facilities for its own -and other-pro- in CPB, and a suggestion to President grams. "We might even produce shows New York meeting helps repair tiff Killian Houston Nixon by CPB Chairman James for the networks," a station source said. over hotel placement in that the CPB board be composed "to re- Primarily, however, the project is looked flect, in a realistic manner, the racial and upon as a way to produce in -house the The peace -seeking mission of National ethnic pluralism of the American so- contributions from the, Children's Tele- Association of Broadcasters Chairman ciety." vision Workshop, whose Sesame Street Andrew Ockershausen and President Vin- and Electric Company, would be head- cent Wasilewski to the program syndi- The panel's report was also highly quartered and taped at WNET's facilities. cators that stayed away from the NAB's critical of public television's new Na- However, the workshop has not com- Houston convention has ended in an ac- tional Station Cooperative (BROADCAST- mitted itself to moving in with WNET. cord ( "Closed Circuit," June 10). Though ING, June 10), which it claimed "is not A WNET source noted the obvious no promises were asked or offered, both in the best interests of minority program- profit loss at the station with its current sides agreed that the meeting between the ing." To assure that stations using the production procedures, in which WNET'S syndicators and the NAB in New York co -op make adequate provisions for mi- shows are usually produced at network last week was "super," as Mr. Ockershau- nority program carriage, the panel sug- studios. With the new facility, the station sen said. The major syndicators- World- gested they require that a portion of each would have its own commercial produc- division, MCA, Viacom Enterprises, station's community service grant (which tion house, it was said. Paramount Television, United Artists and is obtained directly from CPB and is a In other developments, WNET an- Time Life Films -say they will be at the primary funding source of the co-op) nounced that the largest grant for a Las Vegas convention in 1975. be used "in a manner commensurate with single series in the history of public tele- The major program suppliers empha- the ethnic composition and programing vision had been awarded to it for its sized that they did not "boycott" the needs" of the station's service area. It 13 -week historical drama series, The Houston convention last March but rather further recommended that two specific Adams Chronicles, by the National En- decided to stay away because their place- black- oriented programs, Soul! and Black dowment for the Humanities. The en- ment in the Shamrock hotel -a 30- minute Journal, be totally funded by CPB if they dowment will give WNET $4 million for ride from the convention site -was simply are disapproved by the stations for the the series, a prime -time dramatization of "unsatisfactory." Most agreed that they co -op. (Last week, Soul! had already been 150 years of U.S. history examined still preferred having all syndicators rejected and Black Journal appeared to through the lives of the Adams family placed in the same hotel in Las Vegas, be headed the same route.) -including Presidents John and John but somewhat closer to the action this The advisory panel, which was funded Quincy Adams, and first lady Abigail year. by a $33,000 CPB grant, was formed last Adams. The series will run during the Mr. Wasilewski solicited ideas from the December in response to mounting pres- 1975 -76 season in commemoration of the distributors on beefing up the convention sure from minority organizations. Its country's bicentennial. schedule with programing sessions. Ac- studies, while funded by CPB, were con- In addition to the endowment's $4 cording to the syndicators, however, there ducted with total autonomy from the cor- million, the Atlantic Richfield Company was no common ground on that issue. poration. And while the panel concluded has pledged $1.2 million for the series. They had complained earlier this year that several recent advances have been The $4 million includes $1 million out- about being short- changed on the conven- made by CPB toward improving its serv- right donation, and $3 million con- tion program. But since all the firms par- ice to minorities -including its own cre-

Broadcasting Jun 171974 40 ation -it found that much still needs to Corp., operators of systems at Walla be done. "There continues," the report Walla, Richland, Kennewick and Pasco, Cablecasting stated, "to be a dearth of programs on all Washington. public broadcasting that relate to the needs and interests of disadvantaged mi- In syndication. Jack Byrne Properties, Some cable norities." division of JBA Marketing Inc., New The panel put much of the blame for York, has been formed to acquire TV regulatory the present shortcomings on the CPB programs to be syndicated on barter basis. board. While that body contains one mi- First program obtained is This Is Music, leftovers nority member (Dr. Anderson), "the 13 one -hour episodes of music -variety probability is remote" that one individual series featuring Tony Bennett. Rapid for the states could influence board decisions concern- American Corp., New York (Botany 500) ing minorities and departing from "fixed will be barter advertiser for first six pro- Kinley tells lawmakers conference concepts and strongly- supported social grams in top 100 markets, starting in late that FCC is anxious for help traditions." It is "understandable," the August. in areas of franchising procedures panel concluded, "that a strong belief per- and transfers, line extensions sists that the board is responsible for the On big band site. Pierre Cossettee and lack of imaginative activities and progres- Marty Pasetta have joined forces to de- to play in velop "The Hollywood State governments have a role sive developments in the participation of Palladium" as TV of cable television, special for airing Sept. 6 on NBC. John the over -all regulation minorities in public broadcasting." role is a matter to be Davidson is host of hour -long variety but the nature that a -by -state basis with little show to be taped July 19 as pilot decided on state for for uniformity. Program Briefs possible series. Program will present as or no possibility many as 10 guest stars before live audi- That was the consensus of a panel of Extended. FCC has granted request of ence. Palladium was site for Tommy regulators at the first National Con- Association of Maximum Service Tele- Dorsey, Benny Goodman, Glenn Miller, vocation of State Legislative Leaders on casters to extend deadiine for comments Artie Shaw, Harry James, other big band Cable Television in Albany, N.Y., June on network program exclusivity from radio originations in 1940's -SO's. 8. Although the only industry representa- Viacom Communica- June 17 to July 15. Reply comments, tive on the panel, More for tennis. Celebrity Tennis, a main- originally due July 5, must now be in tions President Douglas Dittrick, Seven -Ten Production presentation, has Aug. 12. tained that except in extraordinary situa- added three more markets (woR -Tv New tions states should steer clear of the On the rise. Writers Guild of America, York, WTAF -TV Philadelphia and KDNL -TV cable regulatory process, the other par- West, reports increases in residual pay- St. Louis), bringing the total to 52. Series ticipants found such a state role neces- ments from TV and films -to-TV writing is being distributed by Syndicast Services sary but in varying degrees. for April, compared to same month year Inc., New York. Predictably, the focus of discussion ago, as well as for first four months of was on the FCC's issuance last April of this year. WGA says that residual income Help for the buyers. Consumer Reports for TV begins June 19 in 42 markets (20 a clarified policy on cable regulation for January-April for TV rose 60.6% and which, according to a number of non- for films, 25.4 %. Residual payments for are top 40). Syndicated program is twice - weekly, two- minute insert for local news federal regulatory officials, gives state four months of 1973, compared to same and local officials little room to swing periol last year: programs and features brand comparisons and product advice similar to Consumer in regulating the medium (BROADCAST- 1974 1973 Reports magazine. Consumers Union, ING, April 22). But to acting FCC ry $2.906,079 $1.810.186 TV Bureau chief David Kinley, Films to TV 431,744 344.308 Mount Vernon, N.Y., parent organiza- Cable Totals $3,337.823 $2.154.494 tion selling programs, specifies however the commission's action did not totally Consumer Reports for TV must not rule out local options. Valuable Buck. Laurel Tape & Film that The commission, Mr. Kinley main- Inc., Pittsburgh, is hour be sponsored commercially. producing one tained, has left several doors open for special featuring Kareem Abdul - for TV Nature lovers. Time Life Films, New state regulators. "I am more optimistic," Jabbar of Milwaukee Bucks of National reports second year of syndicated the Basketball League. York, he said, "than I've ever been about nature series The Wild, Wild World of role state governments can play." But he All together now. Compact Video Inc., Animals (26 new episodes) has already added a stipulation: State participation, Los Angeles, production facilities house, chalked up sales in 51 domestic and 17 in the commission's opinion, is desirable has consolidated its operations in three - foreign markets, with early fall 1974 as in a limited number of areas, and only story, Burbank, Calif., building that con- target date. In addition, first year's batch then when it is premised on "not just tains 20,000 square feet. For first time, of 26 episodes has been picked up by 97 regulation for the sake of regulation but also, company is offering post -production U.S. cities. regulation for a specific purpose in mind." work at new center. Helping hand. Corporation for Public The commission, Mr. Kinley noted, has Broadcasting and National Endowment a clear motive in specifying the areas in Kiddie show. Vidistrib Inc., Los Angeles, which it feels state bodies should have Magic Trick for the Arts, both Washington, jointly is offering Productions' and a say. "We are concerned," he empha- Treat, 130 five- minute segments designed announced grants totaling $104,000 in connection with ongoing Filmmakers in sized, "with the development of duplica- for insertion in local children's program . tive and burdensome overregulation of To date, series has been sold to 33 Residence program. Project is designed to aid public television stations in em- cable television." Mr. Kinley, however, markets. Paramount TV holds foreign also took pains to specify that the proc- sales rights to package. ploying cinematographers on full -time basis. Four stations are to receive grants ess of allocating regulatory powers over Goes to court. Apple Valley Broad- of $26,000 each in fiscal year 1975. The cable is ongoing. casting Co. has filed notice in U.S. Court stations and participating personnel are Mr. Kinley specified several areas in of Appeals, District of Columbia Circuit, KUSD -TV Vermillion, S.D., for filmmaker which state governments could move. Re- that it will appeal FCC denial of Apple James Dunlap and sound technician Ron garding franchising requirements, he Valley's petition for cease and desist or- Judkins; New Jersey Public Broadcast- said, going any further than to require ders and emergency relief against pro- ing Authority, Trenton, for filmmaker that the issuing authority conduct a "full gram duplication by two cable operators. Ben Levin and sound technician Stephen public proceeding" is "an area which Company had sought protection for its Arnesen; KvlE-TV Sacramento, Calif., for the commission is very reluctant to get KvEw(Tv) Kennewick, Wash., from si- filmmaker Emiko Omori and sound into." The commission, he projected, multaneous carriage of football games by technician Ellen Newman, and wesx -TV would "jump with alacrity" in response Teleprompter Cable Communications University Park, Pa., for filmmakers Lisa to a state request to be permitted to set Corp. and Micro -Cable Communications Marshall and Ermetra Black. up more specific guidelines. Also, Mr.

Broadcasting Jun 171974 41 Kinley said, the commission is anxious Realistically, however, Mr. Wickwire ponent-has drafted revision that would to have the prospective franchisee's re- observed that there is a natural function remove provision for state cable commis- quirements "inquired into in some way." for state governments in cable, and that sion, eliminate state power to certify (and Line extensions-matters dealing with is to offer "guidance and assistance" to revoke) franchises and exempt systems cable systems expanding their facilities local regulators. "This is something the from compliance with state regulations beyond an original authorization within FCC acknowledges it can't do and really until original franchise runs out. Draft the franchise area -might also require doesn't want to do," he said. But, he came in response to feeling that bill some state attention, Mr. Kinley said. stipulated, there is also a "traditional couldn't pass Senate in original form. FCC rules now require only that fran- regulatory role" for state agencies such chise areas be served "on a reasonable as his own. "We don't accept the FCC Correction. BROADCASTING'S June 10 and equitable basis." And, Mr. Kinley rules and regulations as an end -all," he story on the cable industry's attempts to noted, "we recognize that there's a possi- cautioned. "Some of our rules don't make procure subscriber rate increases reported ble paradox there," because at the same sense; maybe some of their's don't make research indicating that 520 systems re- time, he said, the commission feels this is sense either." Besides, Mr. Wickwire quested rate hikes in excess of $6.50 since something that is not appropriately left to reasoned, "states are closer to the peo- mid -1973. It should have said that 520 the local franchising authority. ple." systems now charge $6.50 or more a Likewise, he continued, franchise But if states are closer to the people, month. Of that number, 153 systems ob- amendments and transfers "would be a offered San Diego City Attorney John tained increases to that level since mid very useful area for the states to get Witt, cities are even closer. "Local elected 1973; the others achieved that mark with- into." And, he observed, "there is a notic- officials operate on a day -to -day basis in the past three years. able reluctance on the part of franchising with their constituents," he said. "They authorities" to appoint one local official are the most accessible of all public of- to deal with subscriber complaints. The ficials. I think it's appropriate that broad- commission would "much prefer" to see cast and cable television services be ac- Blue sky in this situation resolved outside of its own ceptable to them." In any case, Mr. Witt jurisdiction, Mr. Kinley stated. observed, "subscribers want to complain the land of But there is a greater problem which to somebody in authority," and "we're apparently can only be handled by state the ones to catch it." sky blue waters governments, Mr. Kinley said. There are While Mr. Witt maintained that he CTIC completes study foreseeing at least four states -Texas, South Caro- has seen "little interest" from states in regional communications system lina, Georgia and Ohio -"that have a the area of CATV regulation, he ven- for Minneapolis -St. Paul area very unclear situation" as to whether tured that "there is a need for regula- that envisions combinations of local governments are empowered to is- tion at both levels of [local] government." two -way cable, LDS, MDS, and ITFS sue franchises at all. In Georgia, Mr. The "Achilles heel" in the argument that Kinley noted, county commissioners are all nonfederal regulation should come The first known study calculating the delegated not with the direct authority from the municipalities, he claimed, is costs and specifiying various designs for to issue franchises, but with the power the fact that smaller cities are having extensive regional communications sys- to rule whether they have the authority "immense problems in finding the neces- tems has been concluded by the Cable to do the same. "From our point of sary resources." The logical solution, Mr. Television Information Center, Wash- view," he said, "this is a most unsatisfac- Witt submitted, is for states to set up ington. tory situation." Another problem, he situations where larger cities would be The $40,350 study, contained in a noted, arises when large unincorporated free to do all their own regulation and 168 -page report to be generally available areas entertain the notion of bringing for smaller communities to have a state next month, emphasizes interconnected, in one cable operator to serve the entire outlet for unsolvable problems. But in bi- directional communications systems region -an area which may be too ex- any case, Mr. Witt concluded, the FCC under the collective jurisdiction of many tensive for one company to wire. "If the "has no business trying to define state communities within a specific geographi- state wanted to set up an agency to try authority." cal area. The study also emphasizes cable and define that," Mr. Kinley maintained, Viacom's Mr. Dittrick disputed the last television as the primary delivery means, "I think it would be a substantial help." statement vigorously. "I do not share but stresses combinations of cable and C. Lynn Wickwire, the New York the view that states need to be directly other communications services, includ- State Commission on Cable Television involved, particularly in regulatory mat- ing microwave, the Multipoint Distribu- executive director who earlier had been ters," he emphasized. The continuing tion Service and communications satel- considered for an FCC commissioner- difficulty, he claimed, is an ongoing "pull lites. ship, had some ideas of his own on how and tug" among nonfederal authorities The seven -month project was premised far states should be permitted to go. (Mr. for regulatory authority. And, Mr. Dit- on the creation of a regional communi- Wickwire, for the record, drew an ova- trick maintained, only the FCC is capa- cations system in the Minneapolis -St. tion with the statement "I'm staying in ble of bringing reason to the present Paul region. However, the two engineer- New York state," an apparent reference situation. "Without some direction," he ing and cost computer models created to his earlier ambition.) "Is there a need stated, "I'm concerned that there will by CTIC in the process will be applica- [for state involvement]? From the state continue to be this regulatory free -for- ble in other regions. point of view, I think there is," Mr. all that serves no useful purpose but in- CTIC staffers last week were in the Wickwire commented. To emphasize his stead works to the detriment of cable Twin Cities area to brief members of point, Mr. Wickwire read a resolution television." And unless the commission the Metropolitan Council of the Twin passed two weeks ago by the National can erase this "regulatory duplicity," Mr. Cities Area, the regional coalition of Governors Conference in Seattle. The Dittrick suggested, the commission may local governments that co- sponsored and statement asserted that "it is essential for have to deprive some states of entering partially financed the project. The actual states to provide a leadership role in the cable picture entirely. execution of one of the five systems pro- nurturing the development of cable tele- posed in the study would be the responsi- vision." It also called on states to pro- bility of that body. Michael Holland, vide "guidance and assistance" to local Cable Briefs CTIC's staff coordinator of the project, franchising authorities, and to insure termed the chances for actual imple- that cable systems "do not abuse their Stepping back. Legislation pending in mentation positive. natural monopoly positions." Wisconsin state legislature for more than The study found three basic advan- In his personal opinion, Mr. Wick- year that would authorize stringent state tages to a pooling of regional government wire suggested that state regulation of controls on cable television is set for revi- interests in the creation of an elaborate communications media could go beyond sion, removing much clout from bill. State communications system -as opposed to cable. "If I had my druthers, I would Senator Ed Jackamonis, who has been the singular delivery of services by con- make it broader than cable," he said. "I pushing bill in Senate for Governor ventional means. Local interconnection would make it telecommunications." Patrick Lucey -legislation's original proof cable and other communications sys-

Broadcasting Jun 171974 42 tems, the study found, "can enrich the film situation." Movies such as "Butch quality of program material" offered on Cassidy and the Sundance Kid," whose cable access channels. It would permit And the paycable theatrical run has exceeded the two-year "the link -up of specialized audiences with post -release period in which the rules al- specialized program sources." And it debate goes on low pay cable showings, "never make it to would permit the delivery of services With broadcast, cable, theater pay ... even though they won't be avail- and specialized programing to persons and FCC men in the ring at able to broadcasters for some years to and institutions not served by cable. Publi-Cable conference, there come." While the study fully contemplates was little in the way of solutions, Theater owners, however, are by no that advanced communications technolo- but fuel aplenty for future rounds means benefiting from this situation, in gies will lead to the creation of a "so- the opinion of NATO's Mr. Firestone. phisticated" national networking system, Last week, a panel comprising representa- Unless theaters are given "reasonable it that commercial tives of virtually every asserts development interest involved time" to exhibit a film -a period which along these lines "may do little to en- in pay cablecasting met at Washington's must go beyond the first run -they are hance local programing and the provi- Mount Vernon College to thrash out the unable to make a profit from it because sion of public communications services." issues anew. They found no fast answers, producers receive as much as 90% of For that reason, the study concludes, the but plenty to be concerned about. a picture's theatrical gross. If pay cable initiative for a regional system must The panel, part of last week's annual intervenes within this period -as Mr. come from a consortium of local govern- conference of Publi -Cable Inc. included Firestone claims it has regularly been ments. And, the study reports, the num- Time Inc.'s Barry Zorthian from the cable doing -the path to viability is blocked. ber of potential uses and users of such industry, the National Association of And theater owners, lacking the status of a system uncovered by CTIC and Broadcasters' Robert Resor, the National "regulatory clients" of the FCC, are not MCTCA research is "most satisfactory." Association of Theater Owners' Martin receiving any assistance from the corn- Of the five optional system plans sub- Firestone and the FCC Cable Bureau's mission, Mr. Firestone asserted. "The mitted by CTIC, two envision that cable William Johnson. Unlike other discus- commission is saying 'since we don't regu- systems either will not be built locally sions of this nature in the past, as the late you, you're not a matter of con- or will be too long in coming to benefit panelists traded shots their positions be- cern,' " he complained. the total system. One would utilize In- came interwoven. But pay cablecasters, Mr. Zorthian structional Television Fixed Service mi- "What you've got," observed Mr. Fire- contended, are being equally deprived by crowave "is a facilities. Programing primarily stone of the current pay situation, the commission. At this stage of its de- to institutions, such a system would of- controlled marketplace in cable television velopment, the Time executive noted, pay a and ticks being pe- fer eight channels transmitted from where glitches are is nothing more than an experimental voice by the FCC, which central point and four channels riodically checked service. "There are some shortcomings to be utilized by viewers for transmis- ultimately does not know where the hell and there are some success At to the originating stories." sions back point. Cost: it's going." the same time, Mr. Zorthian said, pay $249,920. The second is an innovative "That's undoubtedly true," candidly re- "represents the plan called the "community FCC's Mr. Johnson. But, he the key to development information plied the of cable in the urban markets." It is not not a new prob- and service center" system. Such an ar- added, this is certainly the only solution, he acknowledged. But rangement would create 25 "centers" lem. "For about 20 years, the commission it is the easiest way and probably the linked by two -way cable laid specifically has been trying to figure out the best only extra revenue producing the project. would to The issues service that for Users journey way to regulate pay TV.... can be delivered at this time. "I don't the centers to make use of the system. aren't new to us; they've been the same want be -in- $6,103,653. found the to accused of painting a pie Cost: all along. But we just haven't the -sky picture which isn't going to come contemplate that He then down a -list Two other plans answers yet." ran about for some years," he said. cable will be generally available in the of about 20 questions currently being con- But unless the antisiphoning rules are region. One is an elaborate combination sidered by the agency. For instance, of Local Distribution Service and ITFS would the commission's controls over pay liberalized, Mr. Zorthian asserted, pay and cable systems. and who gets access to it, cable may never be able to identify, let microwave facilities programing, At present, It involves four ITFS and 12 LDS chan- violate the First Amendment? Would pay alone realize, its potential. he is to nels being delivered to CATV headends result in a deprivation of existing serv- claimed, the service "unable via microwave, where the signals would ices? At present, Mr. Johnson concluded, achieve a fair test, largely due to restric- join the cable system and be fed into the commission views its general ap- tions applied by the U.S. government." subscriber homes. One LDS channel proach to the pay issue -that the new All this might tend to suggest that con- would be available via a portable trans- medium should have access to program- ventional broadcasters are the only in- mitter to any three cable systems at one ing not now offered free by conventional terests not subject to a hardship under time to complete a modified two -way services -as a sound one. What is lacking, existing commission rules. Indeed, the communications cycle. Cost: $481,140. he acknowledged, are "more precise rules FCC's Mr. Johnson offered some credence A second plan calls for the interconnec- to implement the theory." to that assertion when, in referring to the tion by wire of all existing cable sys- For example, the Cable Bureau offi- agency's existing general CATV rules, he tems in the area, which would be joined cial noted, the present antisiphoning rules stated: "It's a program that is basically with a four -channel ITFS microwave pertaining to sports carriage are designed designed to protect the over- the -air broad- system that would connect with institu- to permit pay cable access to the sport- caster." tions and CATV headends beyond the ing events not regularly carried on free Not so, maintained the NAB's Mr. range of the primary cable network. The television -or about 70% of all available Resor. Broadcasters' major concern is cable network would be joined by a cen- contests. "Unfortunately," Mr. Johnson not with the present antisiphoning rules tral interconnection switching center. conceded, "the rules aren't doing that but rather with what would happen if the Cost: $1,432,200. now." (One example of the problem, as status quo is altered. "We have no A fifth possibility involves a combina- articulated by Mr. Zorthian, is that while doubt," Mr. Resor stated, "that in the tion of an interconnected cable network, Time subsidiary Home Box Office Inc. absence of FCC restrictions, the pay cable a series of 25 community information has agreed to carry all New York people would be bringing their subscribers and service centers, and a four -channel Yankees games not telecast by wPlx[Tv] the same programs now available on free ITFS microwave system which would be New York -carriage WPIX would furnish television." Considering that major film connected to both the cable network and to the pay company -the FCC rules de- producers are "very anxious to find a outlying reception points not linked with nying pay systems events seen within the bonanza market" in pay cable, Mr. Resor the master CATV facility. Cost: $7,323,- past year on conventional TV apparently noted, such a development is "perfectly 255. preclude such an arrangement.) feasible economically." And the real Copies of the report will be available As far as the feature film aspects of the losers if this were to take place, the NAB from CTIC after July 1 at a cost of rules are concerned, Mr. Johnson added, official claimed, would be those unable $7.50. "the rules don't apply perfectly to every to receive pay programing -the poor for

Broadcasting Jun 17 1974 43 economic reasons and the rural dwellers tronic technology. And of all the possible for geographic reasons. sources of abuse in this area, the Vice YOUR Mr. Firestone, nevertheless, ventured President chose to specify only one - that there is a solution to the puzzle - two -way cable. EXECUTIVE and one with which none of the panel Mr. Ford told a June 7 meeting of the members took issue. The answer, he Georgia Bar Association "the privacy im- SEARCH reasoned, is to find ways of creating more plications for the subscribers of such sys- STARTS HERE programing -enough to spread around. tems are enormous." With the recent pro- If there was a greater diversity of prod- liferation of information systems capable uct," he observed, "I think much of this of maintaining vast amounts of data on Station operators looking would be a moot point." The obstacle, the activities of individual citizens-many for a top -flight executive to fill a the panelists found, lies in the fact that of which "have been planned and are be- vital station position: start your there isn't. ing utilized generally without adequate executive search with us. controls" -the potential for a "1984" Tell us the kind of person climate of surveillance "has created a you're looking for and well send Ford cautions serious and widespread fear," the Vice you some of the best available President said. professionals in broadcasting. on two -way cable In light of this, Mr. Ford stated, "con- We represent radio and Vice President warns of potential tinued vigilance is necessary to protect television station general man- for electronic invasion of homes the right of privacy from dangers that agers, sales managers, program often appear in the guise of highly bene- directors, production managers, Vice President Gerald Ford has empha- ficial developments in applying advances promotion directors, chief sized that "continued vigilance" will be in technology and telecommunications to engineers, producers and necessary to insure that Americans' right make our lives more efficient and pro- directors, in addition to all news to privacy is not compromised by elec- ductive." personnel, from news directors to anchorman, reporters and producers. Call us. We may have the man or woman you're looking for. Fates & Fortunes.A Sherlee Barish (212) 355 -2672 Media board. Other new HRTS officers: Lee Rich, Lorimar Productions, VP; Lydia R. Broadcast Personnel Agency, Inc. Charles T. Jones Jr., Reeves, Honig -Cooper & Harrington Ad- 527 Madison Avenue, N.Y.C.10022 Radio Information vertising, Los Angeles, secretary; and Dr. Office director, Na- James L. Loper, noncommercial, educational Association of tional xcET(TV) Los Angeles, re- elected Broadcasters, Wash- treasurer. ington, named VP. Ronald Townsend, director, national field Eric Anderson, gen- services, Children's Television Workshop, eral sales manager, New York, joins WTOP -TV Washington as WNOE -AM -FM New business manager. Orleans, named VP- general manager. He Broadcast is succeeded by Rog- Advertising Jones er Cavaness, who O. J. Reiss, director, was local sales manager. retail services, WUAB- (Tv) Lorain, Ohio, Carl Hirsch, general manager, WRCP(AM) and associated Unit- Philadelphia, joins WHK(AM)- WMMS(FM) ed Artists Produc- Cleveland in same position. tions, Cleveland, Faye Graves, general sales manager, joins KTvu(Tv) Oak- KFRM(AM) Salina, Kan., named general land - San Francisco manager, K000 -AM -FM Omaha. as director, retail Phil Schweinfurth, sales manager, wxAZ- sales and develop- (AM) Charleston, W.Va., appointed gen- ment. eral manager, WAMS(AM) Wilmington, Stuart Reich, with Del. Charles T. Morey, with sales staff, Reiss sales staff, Television The best country sound WRAP(AM) Norfolk, Va., named general Advertising Representatives, New York, manager, WBES(FM) Charleston. All are joins Peters Griffin Woodward, as man- in Springfield, IL is put Rollins Inc. stations. ager of Philadelphia office. out by an AEL FM -12KD William H. Shaw, with sales staff, won- Bartine A. Stoner Jr., general manager, (Am) Geneva, Ill., named general man- N. W. Ayer's Philadelphia office, named Stereo Transmitter. ager. to newly created post of senior VP, international division. Just ask WFMB John J. Morris, VP-general manager, wHWH(AM) Princeton, N.J., named ex- John Noakes, management representa- AEL stereo transmitters always ecutive VP, Nassau Broadcasting Co. in tive, Ted Bates & Co., New York, elected send the very best. charge of company's WHWH and WPST- senior VP. FM: 2,500, 12,000, 25,000, (AM) Donald M. Dowd Jr., account supervisor, 50,000 watts. Trenton, N.J. Lewis Edge, station AM: 5,000, 10,000, 50,000 watts. manager, WHWH, named general man- Cunningham & Walsh, New York, elect- ager. ed VP. Paul J. Flaherty, executive VP, Techni- Bob Roganti, group sales manager, Call or Write: Illign0 color Inc., elected president of Holly- TVAR, named Eastern sales manager, Kaiser Broadcasting Spot Sales. AMERICAN ELECTRONIC LABORATORIES, INC. wood Radio & Television Society, suc- P.O. Box 552, Lansdale, PA 19446 ceeding Gerald L. Leider, Warner Bros. David Johnson, with sales staff, WABC -TV Tel: 215/822-2929 T W X: 510/661-4976 Television, who continues as member of New York, named sales manager.

Broadcasting Jun 17 1974 44 Mike Fisher, local sales manager, WKRC- George Leh, production manager, WJRT- in Sacramento. Other CCTA officers for Tv Cincinnati, named general sales man- TV Flint, Mich., named program man- 1974-75: Ralph J. Swett, TM Communi- ager, WGR -TV Buffalo, N.Y. ager. He is succeeded by Sam Teague, cations, VP; Kester K. Krieg, Tele- Jack Sander, local sales manager, WTOL- director. prompter, VP- technical; Ted W. Hughett, TV Toledo, Ohio, named general sales Neal Keehn, VP- sales, DeLuxe General Western Communications, VP- program- manager. Inc., Hollywood, joins Byron Motion ing services; John W. Goddard, Viacom, Pictures Inc., Washington film and video- secretary; and Joseph W. Benes, Coach- Donald R. Richards, with sales staff, ella Valley Television, treasurer. WTMJ(AM) Milwaukee, named sales tape laboratory, as VP -sales and services. manager, succeeding William T. Haig Bob Kingsly, national program manager, Roderick A. MacLeod, Continental named station manager. Drake -Chenault, Canoga Park, Calif., Cablevision, Stockton, Calif., named VP- named producer, Watermark Inc., Holly- general manager, Continental's Michigan Ron Maxey, formerly with KLPR(AM) operations, based in Lansing. Oklahoma City, named sales manager, wood. KAPG(FM) Oklahoma City. Ronald A. Hammaker, manager, Warner Cable Systems, Waltham, Mass., joins media direc- Broadcast Journalism Douglas Spellman, associate Aurovideo CATV division of Adams - tor, Ogilvy & Mather, Los Angeles, joins Tom Turley, senior assignment editor, Russell Co., Waltham, as general man- Vitt Media International -West, same city, CBS News, appointed director of news, ager, Montachusett Cable Television Inc. as senior associate in charge of broad- Television News Inc., New York. Ray cast negotiations and media planning. Kupiec, NBC Nightly News production John J. Nevin, manager of manufactur- manager, named director of production ing, Cablewave Systems Inc., North James B. Stevenson, with sales staff, Haven, Conn., named VP- manufacturing. wTKo(AM) Ithaca, N.Y., appointed as- for TVN. Both will headquarter in New VP- sales. John J. Re- York. Merry Sue Smoller, librarian, Vitas Corn - sistant commercial Wis., named gan, announcer, appointed assistant VP- Lawrence H. Webb, managing editor, munication Hall, Madison, operations. wxvz(AM) Detroit, named news director, city's new cable television officer. Jerry K. Gubin, with sales staff, Avco succeeding Joe Vaughn, appointed to staff Radio Sales, New York, named assistant of ABC Radio News, New York. Allied Fields sales manager of New York office. Bill Schirmann, news director, WHWH- Rev. James A. Brown, S.J., chairman of Stephen R. Sandler and Bruce Duffey, (AM) Princeton, N.J., named head of telecommunications department, Univer- formerly with Howard Swink Advertis- corporate news division, Nassau Broad- sity of Southern California, Los Angeles, WIIWH WPST- ing, Marion, Ohio, named marketing casting Co., owner of and resigns to devote himself to part -time services director and creative director, (AM) Trenton, N.J. teaching (at USC and Loyola Universi:y, respectively, of Hameroff & Associates, Thomas Berryman, sports director, WDBQ- also in Los Angeles), consulting work and Columbus, Ohio. (AM) and KIWI -FM Dubuque, Iowa, counseling. Paul Schwartz, art director, J. Walter named news director. Paul W. Robinson, chief, airspace, ob- New York, joins Cunning- struction, and airports branch of Federal Thompson, Susan Schiffer, Washington corresondent, Aviation ham & Walsh, New York, in same posi- news bureau, Aviation Administration, joins Group W Washington Redondo Beach, tion. named White House Fellow, effective Systems Associates, Calif., as consultant and managing part- Sept. 1. Claude Caylor, media supervisor, Dancer - ner. ASA provides negotiations with FAA Fitzgerald- Sample, San Francisco, joins on TV and radio towers among its serv- Tracy -Locke Advertising, Dallas, as Equipment & Engineering ices. planner. media George C. Wetmore, director of engineer- James W. Johnson, formerly with CBS, John A. Brubaker, with sales staff, WSNL- ing, wJxT(Tv) Jacksonville, Fla., named New York, joins Management Televi- TV Patchogue, N.Y., named national manager of newly formed central fre- sion System Inc., New York -based sales representative. quency license bureau to be established closed -circuit television organization as by Post -Newsweek Stations July 1. Cen- VP- operations. Programing tral engineering office will handle all en- by FCC for Myles Wilder, staff writer, Hanna -Bar- gineering filing data required Deaths Post -Newsweek, licensee of wJxT. bera Productions, Los Angeles, named William L. Vogel, 48, division VP, Cox Jules & executive story director, daytime pro- Paul L. Wimmer, Cohn Asso- Cable Communications Inc., died of heart ciates, Washington, elected president of graming, responsible for seven new H -B attack, May 31, in Lewistown, Pa. Life- network series in coming season. Federal Communications Consulting En- Mr. Vogel gineers, Washington at annual board long resident of Pennsylvania, in cable shortly after graduating Glenn R. Morgan, meeting. Other officers elected: Ogden L. began from Penn State University in 1950. He production and spe- Presholdt, A. D. Ring & Associates, Cox Cable in 1963 as Pennsylvania cial projects direc- E. Carl E. joined Washington, VP; Carl Smith, is by his tor, WABC(AM) New Radio Engineers, Cleve- regional manager. He survived Smith Consulting wife, Norma. York, named pro- land, secretary; Donald G. Everist, Cohen gram director. & Dippell, Washington, treasurer. Murray G. Crosby, 70, pioneer in development of FM stereo broadcasting, Philip Capice, direc- Senri Miyaoka, manager, television tube tor of special pro- died June 8, in Syosset, N.Y. Mr. Crosby department, Sony Corp., given Vladi- won several awards for his communica- grams, CBS Televi- mir K. Zworykin award of Institute of tions research - and held more than 200 sion Network, ap- Electrical and Electronics Engineers Inc., pointed VP- creative patents for inventions. He is survived by for outstanding work in color television his wife, Marie, and three brothers. affairs, Lorimar electronics. Morgan Productions, Los Corinne Longenbaugh Duffy, 75, mother Angeles. Dan Burke, engineer, General Television of James E. Duffy, ABC -TV network Network, Detroit, joins Wilding Video advertising president, died June 8 in Princeton, N.J. Marvin Korman, VP- and pub- Center, Southfield, Mich., a division of lic relations, Columbia Pictures Televi- She was wife of Harold Francis Duffy, & with responsibilities in Bell Howell, who died last year. sion, New York, has assumed additional remote video productions. duties as director of corporate public re- William R. Bands, 60, campaign manager lations for parent company, Columbia for Advertising Council, died of heart Pictures Industries. Cablecasting attack June 7 while enroute to office in Dick Starr, radio programer, producer Bill Schiller, VP- general manager, Storer New York. Before joining council, he was and consultant, named executive creative Cable TV Inc., Thousand Oaks, Calif., media director of Brand Names Founda- producer and VP- programing for Cen- elected president, California Community tion. Surviving are his wife, Marie, and tury 21, Dallas. Television Association, at spring meeting sister.

Broadcasting Jun 17 1974 45 For the Record

As compiled by BROADCASTING, June 3 Other actions Other action through June 7 and based on filings, WSFA -TV Montgomery Ala. -FCC denied joint Review board in Mobile, Ala., AM proceeding, authorizations and other FCC actions. motion by WTVY -TV Dothan, Ala., and WYEA -TV denied applications of Azalea Corp. and Mobile Columbus, Ga. for stay of March 20 commission Broadcast Service Inc., for new AM (960 khz, 1 kw- Abbreviations: Alt.- alternate. ann.-announced. order which affirmed grant of application of Cos- D) at Mobile (Dots. 17555, 8). Action June 4. ant.- antenna. aur.- aural. aux.- auxiliary. CARS - mos Broadcasting Corp. to relocate trans of WSFA- community antenna relay station. CH- critical TV (Doc. 16984). Action May 29. Call letter actions hours. CP- construction permit. D -day. DA-directional antenna. ERP -effective radiated power. FCC denied petition, filed by Horace P. Rowley Guam Broadcasting Co., Agana, Guam -Granted HAAT- height of antenna above average terrain. III, seeking reconsideration of commission's ruling KMAI. khz- kilohertz. kw- kilowatts. LS -local sunset. of Nov. 13, 1973, that it lacked jurisdiction to Broadcasting maximum expected operation value. Lincoln Co., Buffalo, Ky.- Granted MEOV- mhz- enforce section 396 of Communications Act against WLCB. megahertz. mod.- modifications. N- night. l'SA- Corporation for Public Broadcasting. Action May presunrise service authority. SCA- subsidiary com- 29. munications authorization. SH- specified hours. SSA -special service authorization. STA- special tem- Existing AM stations porary authorization. trans -transmitter. TPO- transmitter power output. U- unlimited hours, vis. New AM stations Applications -visual. w- watts. .-noncommercial. Applications KYAK Anchorage, Alaska -Seeks CP to install new aux. trans. Western Electric with 1 kw, DA-2. Ann. June 4. New TV station Agana, Guam -Far East Broadcasting Co. seeks 940 khz, 10 kw -U. P.O. address: 12225 E. Beverly KCYN Williams, Ariz. -Seeks mod. of lie. to Boulevard, Whittier, Calif 90608. Estimated con- change to specified hours with a.m. sign -on to Rulemaking action struction cost $85,000; first -year operating cost 8 p.m. sign-off. Ann. June 4. Chief, Broadcast Bureau, extended without ter- $115,000. Principal: Dr. Eugene R. Berterman, WVCF(AM) Windermere, Fla. -Seeks CP to minal date time for filing responses to petition for executive director. Ann. June 6. change station location to Ocoee, Fla., chg. rulemaking filed by office of communication of White Pine, Tenn. -White Pine Broadcasting trans. and studio location to 0.2 miles south of United and 526, Ocoee Fla., and increase Church of Christ four individuals Co. seeks 1230 khz, 25 kw -U. P.O. address: Ocoee on state route which requests amendment feet. Ann. June 6. jointly, of television Box 1248, Morristown, Tenn. 37814. Estimated con- tower height to 316 table of assignments to add several new VHF -TV struction cost $40,500; first -year operating cost Pierre, S. Dak. -Seeks CP to add channels and other amendments (RM 2346). Action KGFX(AM) revenue 1 kw, and -2. June 4. $80,500; $50,000. Principal: Dallas Coff- nighttime operation with DA Trans. man (100%). Mr. Coffman owns Coffman Oil Co., for nighttime power Gates, BC -IJ. Ann. June 6. Morristown, Tenn. Ann. June 6. Call letter application KXL Portland, Ore. -Seeks CP to change ant- trans. and main studio location to 20900 S.E. Curtis Tennessee State Board of Education, Cookeville, Final actions Rd., southeast of Portland. Ann. June 4. Tenn. WCTE. -Seeks -Seeks CP to Pleasant, WCSV(AM) Crossville, Tenn. Mt. Iowa -FCC denied motion by 1490 change hours of Pleasant Broadcasting licensee change frequency to khz and Call letter action Co., of KILJ(FM) operation to unlimited 250 w. Ann. June 6. Mt. Pleasant, for stay of FCC order which denied with Pan American Broadcasting Corp., Brownsville, review of review board actions granting application Tex.- Granted KGOJ. of BCST Company of Iowa for new AM at Mt. Starts authorized Pleasant (Doc. 18596). Action June 5. Following stations were authorized program Existing TV stations Starkville, Miss.- Request by Prairie Broadcasting operating facilities on date Co., Starkville, for waiver of rules to permit late shown: oBridgeport, CoConn. (BP- 9,21) May 24; WITZ 19,387) Final actions filing of its application for new AM on 980 khz, Jasper, Ind. (BP- May 22. 1 kw -D, has been denied by commission and ap- WSNS (ch. 44) Chicago- Broadcast Bureau plication returned as unacceptable for filing. Action Final action granted CP to change type trans.; ERP 1050 kw June 5. (vis.), 123 kw (aur.); ant. height 1420 ft.; condition KADE Boulder, Colo.- Broadcast Bureau granted (BPCT-4681). Action May 28. license covering new AM (BL- 13560). Action May 28. WKRC -TV Cincinnati and WKEF(TV) Dayton, Actions on motions Ohio -FCC denied waiver of prime time access initial rule for 1974 football television season. Action Chief Administrative Law Judge Arthur A. Glad- decision June 5. stone in Steamboat Springs, Colo. (Steamboat Nashua, N.H. -Grant of license renewal appli- Broadcasting Co. and Big Country Radio), AM cations of Eastminster designated Broadcasting Corp, for Actions on motions proceeding, Administrative Law Judge WOTW -AM -FM Nashau, subject to forfeiture of Jay A. Kyle to serve as presiding judge; scheduled $10,000, has been proposed in initial decision by Administrative Law Judge Byron E. Harrison in prehearing conference for July 10 and hearing for Administrative Law Judge Byron E. Harrison. East- 21 20067 -8). June Largo, Fla. (WLCY -TV) TV proceeding-Reclosed Aug. (Dots. Action 6. minster's renewal applications were set for hearing record, denied request by Broadcast Bureau for Administrative Law Judge Chester F. Naumowicz for determination of whether Eastminster knowingly additional evidence; and ordered that procedural engaged in fraudulent billing practices In operation dates will remain as Jr. in San Juan, Rio Grande, Isabel Segunda, previously ordered (Doc. Vieques, of WOTW(AM), (Dots. 19564-5). Ann. June 5. 19627). Action June 3. P.R., AM proceeding, adopted Broadcast Bureau's assumptions as to assumed DA pattern WJIM- AM -FM -TV Lansing, Mich.-FCC denied for Cuban station CMJR Camaguey; in separate Actions on motions motion by Gross Telecasting to file petition for action, granted petition by Boricua Broadcasting Chief Administrative Law Judge Arthur A. Glad- reconsideration of order which designated for hear- Corp. and extended procedural dates as requested ing applications stone on Chicago (Chicago Federation of Labor for renewal of licenses for WJIM- (Dots. 19897- 19901). Actions May 20 and May 17 and Industrial Union AM-FM-TV (Doc. 20014). Action June Council) renewal of license 5. respectively. for WCFL designated Administrative Law Judge Thomas B. Fitzpatrick to serve as presiding judge scheduled prehearing conference for July 9 and hearing for Aug. 20 (Doc. 20064). Action June 5. Chief Administrative Law Judge Arthur A. Glad- stone in Monroe, Ga. (Community Broadcasting Co. [WKUNj, Charles Haas!, James N. Williamson, NOTE and Raymond Dehler, and Monroe Broadcasting, EDWIN TORNBERG AM proceeding, designated Administrative Law NEW Judge Jay A. Kyle to serve as presiding judge; scheduled prehearing conference for July 8 and & COMPANY, INC. hearing for Aug. 19 (Dots. 20060-2). Action June 3. ADDRES Other actions Review board in Stamford, Conn., AM proceeding, denied petition by The Western Connecticut Broadcasting Co. applicant for renewal of license Negotiators For The Purchase And Sale Of of WSTC (1400 khz) Stamford, Conn., to add issue against Radio Stamford, competing applicant, to Radio And TV Stations CAN determine facts surrounding suit involving president Appraisers Financial Advisors of Radio Stamford. (Does. 19872-3). Action May 29. KAYE Puyallup, Wash. -In response to two contingent petitions by Broadcast Bureau, FCC Washington -5530 Wisconsin Ave., Washington, D.C. 20015 added issues in KAYE Puyallup renewal proceed- ç) ( 301. 652.3766 ing, to determine whether KAYE (now KUPY), committed logging violations; broadcast program- West Coast Box 218, Carmel Valley, Calif. 93924 -P.O. length commercials; failed to comply with sec. 408. 375 -3164 1.615; and made ex parte presentations in violation of rules. KAYE's motion to dismiss second of two petitions was denied (Doc. 18929). Action June 5.

Broadcasting Jun 17 1974 46 Fines WHSY Hattiesburg, Miss.-Broadcast Bureau Summary of broadcasting notified The Hub City Broadcasting Co. of liability for forfeiture of $500 for willful or repeated viola- According to the FCC, as of April 30, 1974 tion in that remote reading ant, ammeter varied Not from that of regular ant. ammeter by 18.7 percent, On air Total 017 air Total and by failing to maintain in operative condition Licensed STA' CP's on alr CP's authorized equipment capable of receiving emergency action notifications from stations. Action May 30. Commercial AM 4,382 3 21 4,406 52 4,458 K000 Omaha-Broadcast Bureau notified Pier Commercial FM 2,481 o 45 2,526 166 2,692 San of Nebraska of apparent liability for forfeiture 505 8 514 4 520" to sponsor Commercial TV -VHF of $1,500 for failure identity of pro- 242-- gram "Hollywood Report." Licensee has 30 days Commercial TV -UHF 193 o 2 195 35 to pay or contest forfeiture. Action June 4. Total commercial TV 698 10 709 39 762 Virgin Islands -FCC ordered WIVI -FM Chris- Educational FM 635 o 39 674 80 754 tiansted, St. Croix; WSTA(AM) Charlotte Amalie, Educational TV-VHF 88 0 3 91 4 96" St. Thomas, and WVWI(AM) Charlotte Amalie, St. Educational TV -UHF 131 o 12 143 2 147 Thomas, to pay forfeitures for broadcasting lottery 234 e 243 information. Licensees of WSTA and WVWI were Total educational TV 219 o 15 assessed forfeitures of $2,000 each, and licensee of WIVI -FM, forfeiture of $1,000. Action June 5. Special temporary authorization Includes off -air licensees KMO Tacoma, Wash. -Broadcast Bureau notified Broadcast House of apparent liability for forfeiture of $1,000 for failure to identify sponsor of program "Hollywood Report." Licensee has 30 days to pay Starts authorized FM table of assignments in Anamosa and Iowa or contest forfeiture. Action June 4. City, Iowa; Burlington, Iowa (Doc. 19161, RM- WBLD Orchard Lake, Mich.- Authorized pro- 1540, RM- 1823). Action June 4. on 893 mhz, TPO 10 w. Action Call letter application gram operation table assign- May 21. Minnesota -FCC amended FM of WCEF Parkersburg, W. Va. -Seeks WADC. ments with assignment of ch. 288A to Albany; sub- KOPE Mesilla Park, N.M. -Authorized program stitution of ch. 248 for ch. 279 at Park Rapids; operation on 104.9 mhz, ERP 3 kw, HAAT -32 ft. substitution of ch. 251 for 269A at St. Cloud, and Call letter actions Action May 28. assignment of ch. 269A to Sauk Rapids, all in WRSD Homestead, Fla.-Granted WODI. central Minnesota (Doc. 19708). Action May 29. on WBIE Marietta, Ga.- Granted WCOB. Actions motions Cabool, Mo. -In response to request by Radio Co. of Texas County, Broadcast Bureau extended WPXY Greenville, N.C. -Granted WGNL. Administrative Law Judge Reuben Lozner in Dan- ville, Ind. (Danville Broadcasting Co. and Hend- from June 3 to July I date for filing reply com- ricks County Broadcasting Corp.), FM proceeding, ments on amendment of FM table of assignments New FM stations granted joint petition by applicants and approved (Doc. 19984, RM-2124). Action June 4. agreement; authorized payment by Hendricks to Ogallala, Neb.-FCC proposed amendment of Applications Danville of expenses of $2,160; dismissed with FM table of assignments by adding ch. 224A as prejudice application of Danville; granted applica- second channel to Ogallala. In same action, com- .Mission Viejo, Calif.- Saddleback Community tion of Hendricks; and terminated proceeding mission denied petition for reconsideration of its seeks 88.5 10 w. P.O. address College District mhz (Dots. 19996-7). Hendricks was granted 107.1 mhz, 6, 1973, filed by Ogallala Broadcasting 28000 Viejo 92675. Sept. order, Marguerite Parkway, Mission 3 kw. HAAT 300 ft. P.O. address 3758 West Morris -year Co.. licensee of KOGA(AM) Ogallala. Sept. 6 order Estimated construction cost $9,885; first operat- Street, Indianapolis 46241. Estimated construction denied its petition to add second FM ing cost Principal: William H. rulemaking $5,700. Weisberger, cost $26,451.16; first -year operating cost $47,841.00; ch. to community (Doc. 20070). Action May 29. director of institutional media. Ann. June 7. revenue $60,000. Principals: Gordon D. Graham, *Boulder, Colo.-Regents of the University of James G. Graham, Wayne B. Cox and Walter A. Call letter applications Colorado seeks 89.3 mhz, 3.9 kw. HAAT -723 ft. Able (each 21.25 %). Messrs. Graham and Cox have P.O. address: Stadium 3622, Boulder, Colo. 80032. controlling Interest in Indianapolis truck service and Radio Dinuba Co., Dinuba, Calif. -Seeks KLTA. has in Colum- Estimated construction cost $16,070; first -year supplier. Dr. Able medical practice Burke Broadcasting Corp., Waynesboro, bus, Ind. Action June 3. Ga.- operating cost $55,500. Principal: Elwood Miller, Seeks WWGA. assoc. director. Ann. June 6. Administrative Law Judge Jay A. Kyle in Char- Big Country of Missouri, Boonville, Mo.- Pensacola, Fla.- Perdido Broadcasting Co. seeks lotte Amalie, Saint Thomas, V.I. (Arroyo and Seeks KWRT -FM. 107.3 mhz, 100 kw. HAAT 410 ft. P.O. address: Figueroa Associates and Milton Alfred Lindesay), Box 747, Pensacola 32594. Estimated construction FM proceeding, granted petition by Arroyo and Brown County Broadcasting Co., Brownwood, cost $171,020; first -year operating cost $120,000; Figueroa to amend their application to reflect pro- Tex. -Seeks KOX E. revenue $150,000. Principals: M. G. Kennedy posed loan of $60,000; by separate action, granted (65 %), Ben W. White (15 %), Joe G. Hosner motion by Arroyo and Figueroa Associates and Call letter actions (15 %), et al. Mr. Kennedy is banker and investor; dismissed with prejudice application of Milton Mr. White is developer, and Mr. Hosner is attorney. Alfred Lindesay for failure to prosecute (Docs. Voice of Dixie, Birmingham, Ala.-Granted Ann. June 7. 199934). Action June 5. WVOK-FM. Chatsworth Ga. -Hayes and Associates seeks Chief Administrative Law Judge Arthur A. Glad- Mountain Interstate Broadcasting Co., Elkhorn 99.3 mhz, 3 kw. HAAT 300 ft. P.O. address: 2116 stone in Decatur, Ill. (Prairieland Broadcasters, City, Ky.-Granted WECI. Arlington Avenue, N.E., Atlanta, Ga. 30324. Esti- WBIZ, Superior Media, Decatur Broadcasting and George A. Gonzales Broadcasting Co., Espanola, mated construction cost $30,800; first-year operating Soy Communications Co., joint venture), FM pro- N.M. -Granted KBSO. cost $42,420; revenue $65,000. Principals (50% ceeding- Designated Administrative Law Judge each): David and Nancy Ann Hayes, manager at William Jensen to serve as Presiding Judge; sched- "St. Mark's School of Texas, Dallas- Granted plastics plant and teacher, respectively. Ann. June 6. uled prehearing conference July 9 and hearing Aug. KRSM. 13 (Docs. 20055 -9). Action May 31. East Moline, 111. -Upper Rock Island County Teewinot Broadcasting, Jackson, Wyo.- Granted Holding Co. seeks 1013 mhz, 50 kw. HAAT 500 K MTN. ft. P.O. address: 2324, 71/2 Southeast, East Moline Other actions 61244. Estimated construction cost $125,886; first - Review board in Glenwood Springs, Colo., on year operating cost $50,450 revenue $176,336. Prin- request of Colorado West Broadcasting, applicant Existing FM stations cipals: Robert J. Cobert, James A. Hunter, et al. for new FM on 92.7 mhz at Glenwood Springs, (all 9% each). Mr. Cobert is partner in men's added issue to determine whether competing appli- Starts authorized store, Mr. Hunter is real estate developer. Ann. cant, Glenwood Broadcasting, violated Communi- June 6. Following stations welt: authorized program op- cations Act by broadcasting unauthorized audio erating authority for changed facilities on date Detroit Lakes, Minn.-Knutson -Leighton Inc. signals to be utilized as point -to -point communi- shown: KPIK -FM Colorado Springs, Colo. (Doc. seeks 95.3 mhz, 3 kw. HAAT 281 ft. P.O. address: cations over facilities of KGLN(AM) Glenwood 19644) May 21; KCMS Manitou Springs, Colo. Box 746 Detroit Lakes 56501. Estimated construc- Springs, and effect on its comparative qualifications May 28; WXRD Woodstock, Ill. (BPH- tion cost $38,749; first -year operating cost $41,000; (Dots. 19588 -9). Action June 5. 866(BP)HMa0072 revenue $60,000. Principals: Alver G. Leighton Camilla, Ga.- Broadcast Bureau granted petition David H. (20 Mr. Leighton is (80 %), Knutson %). by Capel Broadcasting Co. to rescind grant of CP actions director and holds stock in KDLM(AM) Detroit issued to Enterprise Broadcasting to operate on Lakes, KNIA(AM) -KRLS(FM) Knoxville, Iowa, 105.5 mhz at Camilla, set aside grant of Enterprise WDNS Bowling Green, Ky.- Broadcast Bureau KOUR -AM -FM Independence, Iowa, KCII(AM) application (BPH -8658) and accepted for filing granted license covering new FM station; ERP Washington, Iowa, and KLGR(AM) Redwood Falls, mutually exclusive application of Capel as of 3 kw: ant. height 300 ft. (BLH- 5760). Action Minn., Mr. Knutson is officer and stockholder in Sept. 27, 1973. Action June 6. May 30. stations KDLM, KCII and KNIA. Ann. June 6. Review board in Bloomington, Ind., FM proceed- WGPR Detroit- Broadcast Bureau granted li- Poplar Bluff, Mo.- Conrad John Kanevsky seeks ing. denied motion by Bloomington Media Corp., cense covering use of former main trans. as aux. 95.5 mhz, 30.4 kw. HAAT 196 ft, P.O. address: applicant for new FM on ch. 244A in Bloomington, trans.; trans. location 5057 Woodward: studio and 110 Derhake Drive, St. Louis 63031. Estimated to add issues against Indiana Communications, remote control 2101 Gratiot Avenue; ERP 18 kw; construction cost $67,479; first -year operating cost competing applicant for facilities. Action June 3. ant. height 360 ft. (BLH -4846). Action May 30. $39,500; revenue $50,000. Principals: Mr. Kanevsky Neb. on 105.5 mhz June 7. KAUB Auburn, -Permit is audio specialist in hi -fi business. Ann. Rulemaking actions cancelled and call letters deleted (CP expired). 'Albany, N.Y. -State University of New York Ann. June 3. Broadcast seeks 90.9 mhz, 10 w. P.O. address: 99 Washington St. Augustine, Fla.- Acting chief, Mobridge, S.D. -Broadcast Bureau 12210. construction Bureau in response to request by WKTX Inc., KOLY-FM Avenue, Albany, N.Y. Estimated granted license covering new FM; ERP 56 kw; cost licensee WJNJ -FM Atlantic Beach, Fla., extended cost $1810.00; first- year operating $1000. Prin- of ant. height 560 feet (BLH -5958). Action May 28. cipal: Francis Daley, dean of students and com- to June 21 time for filing comments and to July 5 munity affairs. Ann. June 6. time for filing reply comments in matter of amend- Baptist Christian ment of FM table of assignments (Doc. 20002). Action on motion *Toledo, Ohio -Emmanual Action June 4. School seeks 89.5 mhz, 3 kw. HAAT 100 ft. P.O. Administrative Law Judge Reuben Lozner in address: 4207 Laskey Road, Toledo 43623. Esti- Iowa -Broadcast Bureau in response to request Greenwood, Miss. (Leflore Broadcasting Co. mated construction cost $10,900; first-year operat- by Richard A. Carroll, extended from June 14 to [WSWG -AM] and Dixie Mroadcasting Co. [WSWG- ing cost $3500. Principal: Albert Lehman, business July 5 time for filing comments, and from July 2 FM] for renewal of licenses -Dismissed motion by administrator. Ann. June 6. to July 22 for reply comments, on amendment of respondent parties for enlargement of time; can-

Broadcasting Jun 17 1974 41 celled hearing set for July 22 and rescheduled it (AM) Scottsbluff, Neb.; KRFS(AM) Superior, for Oct. 1 in Greenwood (Docs. 20025 -6). Action Neb.; KRSL -AM -FM Russell, Kan.; KSAC(AM) Other actions, all services May 31. Manhattan, Kan.; KSAL(AM) Salina, Kan.; KSPI- AM-FM Stillwater, Okla.; KTJS(AM) Hobart, FCC certification of posting statement will no Fine Okla.; KULY(AM) Ulysses, Kan.; KVGB(AM) longer be required effective June 28, as result of Great Bend, Kan.; KVOE -AM-FM Emporia, Kan.; recent revision of commission's rules. Ann. June 4. KCMS -FM Manitou Springs, Colo. -FCC ordered KVSO(AM) Ardmore, Okla.; KVYL(AM) Holden - Garden of the Gods Broadcasting Co., licensee of ville, Okla.; KWBW- AM -FM Hutchinson, Kan.; FCC deleted in rules with closing as of July 1 KCMS -FM to forfeit $250 for conducting program KWEY(AM) Weatherford Okla.; KWPR(AM) monitoring stations at Santa Ana, Calif., and Spo- tests without prior authority and equipment tests Claremore, Okla.; KXXK('FM) Chickasha, Okla.; kane, Wash. Action May 29. without required notice. Action May 30. KXXX -AM-FM Colby, Kan. Broadcast Bureau granted renewal of licenses for Call letter applications following noncommercial FM stations in Kan., Neb. Ownership changes WDOL -FM Athens, Ga. -Seeks WJSR. and Okla. on May 31: KBJC Great Bend, Kan.; KCSC Edmond, Okla.; KDCV -FM Blair, Neb.; WCEF -FM Parkersburg, W. Va. -Seeks WIBZ. KHCC -FM Hutchinson, Kan.; KMUW Wichita, Applications Kan.; KOSU -FM Stillwater, Okla.; KRNU Lincoln, Call letter actions Neb.; KSDB -FM Manhattan, Kan.; KSWC Win- KPHX(AM) Phoenix (1480 khz, 500 w -D)- field, Kan.; KTJO -FM Ottawa, Kan.; KUCV Lin- Seeks assignment of license from Phoenix Broad- WBIE -FM Marietta, Ga.- Granted WBIE. coln, KVNO Omaha; KWSC Wayne, Neb. casting Co. to Riverside Amusement Park Co. for Neb.; $150,000 plus $25,000 for pact not to compete. WEEG Luquillo, Puerto Rico -Granted WZOL. Broadcast Bureau granted renewal of licenses for Seller: Melvin R. Himelstein. Buyers: C. L. and following additional stations, co-pending aux., Leola Fite. Mr. Fite is presidept of Riverside Amuse- and SCA's when appropriate, on May 31: KEYS - ment Park Co. Ann. June 3. (AM) Corpus Christi, Tex.; KIFG(AM(FM) Iowa Renewal of licenses, Falls, Iowa; KQIL(AM) Grand Junction, Colo.; WPLA(AM) Plant City, Fla. (910 khz, 1 kw- all KTCM(TV) Helena, Mont.; WEGP(AM) Presque D) Seeks transfer of control of WPLA Broad- stations Island, Me.; WJPW(AM) Rockford, Mich.; WKTE- casting from W. A. Smith & Mrs. Irene Smith (AM) King, N.C.; WMPS(AM) Memphis, WTCW- (70% before, none after) to Albert Ercelle Smith Broadcast Bureau granted renewal of licenses AM-FM Whitesburg, Ky.; WWPF(AM) Palatka, (30% before, 100% after). Consideration: $165,000. for following TV stations in Kan., Neb. and Okla. Fla. Principals: Mr. and Mrs. Smith are turning over on May 31: KARD-TV Wichita, Kan.; KAYS-TV station to their son, Albert (51 %), a rancher with Hays, Kan. KCKT Great Bend, Kan.; KETV his father, and Mr. Berry (49 %) general manager Omaha; KFDO -TV Sayre, Okla.; KOLD Garden of WPLA. Ann. June 6. City, Kan.; KHOL -TV Kearney Neb.; KHPL -TV KGU(AM) Honolulu (760 khz, 10- kw -U)- Hays Center, Neb.; KHQL -T'V Albion, Neb.; Modification of CP's, Seeks transfer of control of Communications Ha- KHTL-TV Superior, Neb.; KLOE -TV Goodland, waii, Inc. from The Copley Press (100% before, Kan.; KMTV Omaha; KOAM -TV Pittsburg, Kan.; all stations none after) to John B. Walton, Jr. (none before, KOCO -TV Oklahoma City; KOLN -TV Lincoln, 100% after). Consideration: $630,000. Principals: Neb.; KOMC McCook, Neb.; KSTF Scottsbluff, KQYN(FM) Twenty -Nine Palms, Calif.- Change Donald F. Hallman is VP- treasurer of Copley. Mr. Neb.; KTEW Tulsa, Okla.; KTUL -TV Tulsa; ant. site; make change in ant. system; ERP 93 w.; Walton owns 10 Western stations, including KELP- Ensign, Kan.; Kan.; ant. height -89 ft. (horizontal), -130 ft. (vertical) AM-TV El Paso, KBUY -AM-FM Fort Worth, and Oklahoma CityKXXIArdmore, O .; (BMPH- 14I12). Action May 28. KIXX(AM) Tucson, Ariz. Ann. June 3. WOW -TV Omaha. KEPC(FM) Colorado Springs, Colo.- Extend WJMK(FM) Plainfield, Ind. (98.2 mhz, 3 'Broadcast Bureau granted renewal of licenses time for new station to Dec. 15 (BMPED- 1117). kw) -Seeks assignment of license from James T. for following noncommercial TV stations in Kan., Action May 28. . Barlow to A &R Broadcasting Inc. for $140,000. Neb. and Okla, on May 31: KETA Oklahoma City; 'KBCR(FM) Steamboat Springs, Colo.- Change Seller: Mr. Barlow is retiring from broadcasting KHNE -TV Hastings, Neb.; KLNE-TV Lexington, trans., ant. and transmission line (BMPH -14110). ownership and management. Buyers: Thomas M. Neb. KMNE -TV Bassett, Neb.- KOED -TV Tulsa, Action May 28. Allebrandi (45 %), Keith L. Raising (50 %), Betty Okla.; KPNE -TV North Platte, }deb.; KPTS Hutch- M. Allebrandi (5 %). Mr. Allebrandi is chief engi- inson, Kan.; KRNE -TV Merriman, Neb.; KTNE -TV WAFG(FM) Ft. Lauderdale Fla.- Extend time neer WJMK, Mr. Reising owns WQXE(AM) Eliza- Alliance, Neb.; KTWU Topeka, Kan. KUON -TV for new station to June 30 (BÌ PED- 1110). Action bethtown, Ky. (50 %) and Old Capitol Cables Lincoln, Neb.; KXNE -TV Norfolk, pleb.; KYNE- May 28, (CATV) (25 %) Corydon, Ind. Mrs. Allebrandi is TV Omaha. KUID -TV (ch. 12) Moscow, Idaho -Change secretary. Ann. June O. type of ant. ERP 115 kw (vis.), 11.5 kw (aur.) Broadcast Bureau granted renewal of licenses for KNBI(AM) Norton, Kan. (1530 khz, 1 kw -D) following AM and FM stations in Kan., Neb. and (BMPET -815). Action May 28. -Seeks assignment of license from Kansas - Okla. (released in two separate lists as shown), in- KITC(FM) Topeka, Kans. -Change trans. location Nebraska Broadcasters to Prairie Dog Broadcasting cluding co-pending aux., and SCA's when appro- to 2d Street N.W. at city limits, Topeka, specify for $61,500. Seller: Gilbert L. Poese has interest in priate, on May 31. List No. 1: KAKI -AM -FM studio location at Sixth and Kansas, Topeka; oper- KBRX(AM) O'Neill and KBRB(AM) Ainsworth, Abilene, Kan.; KADA(AM) Ada, Okla.; KAFG- ate by remote control from studio site; change both Nebraska. Buyers: David L. Tucker (66.7 %) (FM) Oklahoma City; KALN(AM) Iola, Kan.; trans. and ant.; change ant. system; ERP 100 kw; KNBI station manager, and P. J. Hallgrimson KANS-FM Lamed Kan.; KARD(FM) Wichita, ant. height 340 ft. (BMPH- 14051). Action May 28. (33.3 %) medical doctor. Ann. June 6. Kan.; KAYS(AM) Hays, Ilan.; KBEL(AM) Idabel, WSEK(FM) Somerset, Ky. (AM: Okla.; KBIX(AM) Muskogee Okla.; KCKN(AM) WSPH(FM) Baltimore- Change ant. system; WSFC(AM)- Kansas City, Kan.; KCLO change trans. line; ant. height 84 ft. (BMPED -1120). 1240 khz, 1 kw -D, 250 w -N; FM: 96.7 mhz, 3 kw)- -AM -FM Leavenworth, Action May 28. Seeks transfer of control of Swartz Media Inc. from Alliance, Peak Industries Inc. (100% before, none after) to Neb.; KEBC(FM) Oklahoma City; ELR- WQOW(FM) Oak Park, Mich.-Extend time for Shamrock Communications Corp. (none before, (AM) El Reno, Okla.; KFH(AM)) Wichita, Kan.; new station to July I (BMPED -1113). Action May KFLA -AM 100% after). Consideration: $645,000. Principals: -FM Scott City, Kan.; KFNB(FM) Okla- 28. Seller: William P. Swartz Jr., president Peak In- homa City; KFOR(AM) Lincoln, Neb.; KFRM- -broadcast (AM) Salina, Kan.; KGMT(AM) Fairbury, Neb.; KLGR -FM Redwood Falls, Minn. -Change ant.; dustries, will devote his resources to non KGOU(FM) change transmission line; ant. height 295 ft. (BMPH- endeavors. Buyers: James S. Gilmore (50 %) and Norman, Okla.; KGOY(FM) Bethany, 14115). Action May 24. Hamilton Shea (50 %) have interest in WREX -TV Okla.; KHAS(AM) Hastings, Neb.; KHKS(F)A) Joplin, Mo., WENT- Lincoln, Neb.; KICT(FM) Wichita, Kan.; KIHN- KCLK -FM Clarkston, Wash.- Change trans. and Rockford, Ill., KODE -AM -TV Hugo studio location to 1859 -5th Avenue, southwest of (TV) Evansville, Ind. and WSVA AM -FM -TV Har- (AM) Okla.; KIMB(AM) Kimball, Neb.; risonburg, Va. Ann. June 6. KJRG -AM -FM Newton, Kan.; SK -AM-FM Co- Clarkstown. Delete remote control; change ant. lumbus Neb.; KKAN(AM) Phillipsburg, Kan.; system; ERP 28.5 kw; ant. height -52Q ft. (BMPH- WLKN(AM) Lincoln, Me. -Seeks assignment of KLAW'(FM) Lawton, Okla.; KLIN(AM) Lincoln, 14111). Action May 28. license from Frank A. Delle Jr. and Elizabeth Neb.; KLMS(AM) Lincoln; ICLOE(AM) Goodland, Rahoche to Mr. Delle as sole owner for $15,000. Kan.; KLTR(AM) Blackwell, Okla.; KMMJ(AM) Ann. May 24. Grand Island, Neb.; KNOR(AM) Norman, Okla.; WLAV -AM -FM Grand Rapids, Mich.; WLYV- KOCY(AM) Oklahoma City; KODY(AM) North (AM) Fort Wayne, Ind.; KITT(FM) an Diego Platte, Neb.; KOGA(AM) Ogallala, Neb.; KOLK- Translators (60% (AM) Okmulgee, Okla.; KOKN(AM) Pawhuska, only) -Seeks transfer of control of Shepard Okla.; KOMA(AM) Oklahoma City; KOTD(AM) Final actions Broadcasting Corp. from John J. Shepard, et al. Plattsmouth. Neb.; KRGI(AM) Grand Island, Neb.; (96% before, none after) to Golden Bear Commu- KRHD(AM) Duncan, Okla.; KROA(FM) Aurora, K60AM, K62AH, K64AJ, K68AQ Cheyenne Wells nications (none before, 75% after). Consideration: and rural area, Colo.- Broadcast Bureau granted $1,725,000. Seller: Mr. Shepard has interest in Pa- Neb.; KRPT(AM) Anadarko, Okla.; KSID(,AM) cific Western Broadcasting 'Corp., licensee of KVFM- Sidney, Neb.; KTAT(AM) Frederick, Okla.; ETCH - Cheyenne county CPs for 4 new UHF translators on (I) ch. 60, rebroadcasting KOAA-TV (ch, 5) (FM) San Fernando, Calif., and applicant to buy (AM) Wayne, Neb.; KTOK(AM) Oklahoma City; -AM-FM San Antonio, Tex. Buyers: Jack KTTT-AM -FM Columbus, Neb.; KUSH(AM) Cush- Pueblo, Colo.; (2) ch. 62, rebroadcasting KKTV KBER ing, Okla.; KUVR -AM -FM Holdredge, Neb. KVRO- (ch. II) Colorado Springs; (3) ch. 64, rebroadcast- Nicklaus (69 %, through Golden Bear Inc.), Put - ing KRDO (ch, 13) (4) nam S, Pierman (24 %) et al. Mr. Nicklaus is pro- (FM) Stillwater, Okla.; KWBE-AM -FM Beatrice, -TV Colorado Springs; ch. fessional golfer; Pierman Neb.; KWCO(AM) Chickasha, Okla.; KWNS -FM 68, rebroadcasting KTSC (ch. 8) Pueblo, Colo. Mr. is developer and con- (BPTT-2584 -7). Action May 23. struction contractor, with specialty in golf courses. Pratt, Kan.; KXXY(FM) Oklahoma City; WBBZ- Herbert' J. Weber, president Shepard, increases City, O(cla.; of (AM) Ponca WJAG -AM-FM Norfolk, Içl01Y Towaoc, Colo- Broadcast Bureau granted his holdings from 4% to 25 %. Ann. June 6. Neb.; WNAD(AM) Norman, Okla.; WOW(AM) Ute Mountain Ute tribe of Indians CP for new VHF Omaha. translator on ch. 10, rebroadcasting KIVA -TV WCUM -AM -FM Cumberland Md. (AM: 1230 List No. 2: KANS(AM) Lamed, Kan.; KAWL- (ch. 12) Farmington, N.H. (BPTTV-4788). Action khz, I kw -D, 250 w -Ni FM: 1011.9 mhz, 1.25 kw)- FM York Neb.; KBRB(AM) Ainsworth, Neb.; May 22. Seeks assignment of license from WCUM, Inc. to KBRX(AM) O'Neill Neb.; KCCO-AM -FM Law- WCUM Radio, Inn. for $395,000. Seller: Thomas ton, Okla.; KFDI-AM -FM Wichita, Kan.; KFMQ- KIIED Ruth, Nev., KIIEE Murry Canyon & Feldman, president et al. Buyers: Donald W. Mil- (FM) Lincoln, Neb.; KGBI -FM Omaha; KGFF- Campton Street areas in Ely & McGill, Nev., White ler (80 %) and Kenneth L. Riggle (20%). Mr. (AM) Shawnee. Okla. KGGF(AM) Coffeyville, Pine television district #1.-Broadcast Bureau Miller is 43% owner, president and general manager granted CPs to change type of trans. of VHF TV of WKCY(AM) Harrisonburg, Va. Mr. Riggle is Kan.; KGNO- AIN-FM Hodge City, Kan.; KGYN- translator stations; change primary (AM) Guymon, Okla. KHUB -AM-1 M Fre- station o KUTV sales manager for WKCY(AM). Ann. June 3. -AM (ch. 2) Salt Lake City and change via to K75AF mont, Neb. KICS -FM Hastings, Neb.; Ely. (BPTTV4940 -1). Action May 30. KGHM(AM) Brookfield, Mo. (1470 khz, 500 w- KJCK -AM-FM Junction City, Kan.; KLOQ(FM) D, DA)-Seeks assignment of license from W -H Lyons, Kan.; KLOR-FM Ponca City, Okla.; KO9DW Ruth, Nev., KO9EA Murry Canyon & Enterprises, Inc. to Brookfield Broadcasting Co. for KMAD (AM) Madill, Okla.; KNBI(AM) Norton, Campton Street areas in Ely & McGill Nev., White $160,000. Seller: Joe R. Bankhead, president, et al. Kan.; KNCK(AM) Concordia, Kan.; KNDY(AM) Pine television district #1: Broadcast Bureau Buyers; Gary S. Vantes (57 %), Ronald W. Groslie Marysville Kan.; KNEB -AM-FM Scottsbluff, Neb.; granted CPs to change type of trans. of VHF TV (25 %) and Herbert W. Perry (18 %). Mr. Perry KNIC(AIv1') Winfield Kan.; KOAM(AM) Pittsburg, translator stations; change primary TV station to owns accounting firm, Messrs. Vantes and Groslie Kan.; KOFM(FM) Oklahoma City; KOFO -AM -FM KSL -TV (ch. 5) Salt Lake City and change via are salesmen for KDLM(AM) Detroit Lakes, Minn. Ottawa, Kan.; KOKC(AM) Guthrie, Okla.; KOLT- to K7OAT Ely. (BPTTV4938 -9). Action May 30. Ann. June 6.

Broadcasting Jun 17 1974 48 Professional Cards

JANSKY & BAILEY -Established 1926 - EDWARD F. LORENTZ & ASSOCIATES COHEN and DIPPELL, P.C. Atlantic Research Corporation PAUL GODLEY CO. CONSULTING ENGINEERS 5390 Cherokee Ave. Consulting Engineers CONSULTING ENGINEERS (formerly Commercial Radio) 527 Munsey Bldg. Alexandria, Va. 22314 Box 798, Upper Montclair, N.I. 07043 1334 G St., N.W., Suite 500 (202) 783-0111 (703) 354 -2400 347-1319 Washington, D.C. 20004 Phone: 1201) 746 -3000 Washington, D. C. 20005 Mcmbcr AFCCE Member AFCCE Member AFCCE Member AFCCE

A. EARL CULLUM, JR. A. D. Ring & Associates GAUTNEY & JONES LOHNES & CULVER CONSULTING ENGINEERS CONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Consulting Engineers INWOOD POST OFFICE 1156 15th St., N.W., Suite 606 1771 N St., N.W. 2% -2315 2922 Telestar Ct. 17031 560 -6800 BOX 7004 Washington, D.C. 20005 WASHINGTON, D. C. 20036 DALLAS, TEXAS 75209 Falls Church, Va. 22042 (202) 296 -2722 Member AFCCE (214) 631-8360 Member AFCCE Member AFCCE, Member AFCCE

SILLIMAN, MOFFET STEEL, ANDRUS & ADAIR HAMMETT & EDISON B. & KOWALSKI CONSULTING ENGINEERS CONSULTING ENGINEERS JOHN HEFFELFINGER K 711 14th St., N.W. 2029 Street N.W. Radio Er Television Washington, D. C. 20006 9208 Wyoming PI. Hiland 4 -7010 Republic 7 -6646 Box 68, International Airport 1202) 223 -4664 Washington, D. C. 20005 San Francisco, California 94128 1301) 827 -8725 1415) 342 -5208 Member AFCCE KANSAS CITY, MISSOURI 64114 Member AFCCE Member AFCCE

VIR JULES COHEN CARL E. SMITH JAMES E. Harold Munn, Jr., ASSOCIATES CONSULTING RADIO ENGINEERS & CONSULTING RADIO ENGINEERS Applications and Field Engineering & Associates, Inc. Frequency Surveys Suite 716, Associations Bldg. 8200 Snowville Road Computerized 345 Colorado Blvd. -80206 Broadcast Engineering Consultants 1145 19th St., N.W., 659 -3707 Cleveland, Ohio 44141 (303) 333 -5562 Box 220 Washington, D. C. 20036 Phone: 216 -526 -4386 DENVER, COLORADO Coldwater, Michigan 49036 Member AFCCE Member AFCCE Member AFCCE Phone: 517- 278 -7339

ROSNER TELEVISION JOHN H. MULLANEY MERL SAXON DAWKINS ESPY CONSULTING RADIO ENGINEERS SYSTEMS CONSULTING RADIO ENGINEER Consulting Radio Engineers CONSULTING 8 ENGINEERING 9616 Pinkney Court Applications /Field Engineering 622 Haskins Street P.O. Box 3127- Olympic Station 90212 250 West 57th Street Potomac, Maryland 20854 Lufkin, Taxas 75901 BEVERLY HILLS, CALIF. New York, New York 10019 301 -299-3900 (212) 246 -3967 Member AFCCE 634 -9558 632 -2821 (213) 272-3344

Oscar Leon Cuellar Consulting Engineer 1563 South Hudson (303) 756 -8456 Service Directory J DENVER, Colorado 80222 Member AFCCE

COMMERCIAL RADIO CAMBRIDGE CRYSTALS SPOT YOUR FIRM'S NAME HERE contact MONITORING CO. PRECISION FREQUENCY fo Be Seen by 120,000 Readers - BROADCASTING MAGAZINE PRECISION FREQUENCY MEASURING SERVICE among them, the decision making sta- MEASUREMENTS, AM -FM -TV tion owners and managers, chief engi- 1735 DeSoles St. N.W. SPECIALISTS FOR AM -FM -TV neers and technicians -applicants for Monitors Repaired 8 Certified Washington, D. C. 20036 945 Concord Ave. am in tv and facsimile facilities. 103 S. Market St. for availabilities Lee's Summit, Mo. 64063 Cambridge, Mass. 02138 '1970 Readership Survey showing 3.2 Phone (816) 524.3777 Phone 1617) 876 -2810 readers per copy. Phone: (202) 638 -1022 KCHI -AM-FM Chillicothe, Mo. (1010 khz, 250 WPVL(AM) Painesville and WHOK -AM -FM Lan- Manitowish (CAC -3893), Phelps (CAC -3894), w -D; FM permit for 103.9 mhz) -Seeks assignment caster, both Ohio (BAL- 8058). Action May 29. Presque Isle (CAC- 3895), St. Germain (CAC -3896), from to Inc. Winchester -3898), of license Cecil W. Roberts Rontedick Broadcast Washington (CAC -3897) (CAC for $250,000. Mr. Roberts owns 51% of KREI(AM) WYII(FM) Williamsport, Md.- Bureau all Wisconsin: WBAY -T \', WPNE -TV, WLUK -TV Farmington Mo. Buyers: Richard D. Lindman, granted OEA Broadcasting Co. assignment of li- Green Bay, Wis.; WLUC -TV Marquette, Mich. Ronald G. Hatten and Theodore A. Griffin (331/2% cense to OEA Inc. (BALH- 1979). Action May 30. WSAU -TV, WAOW(AM) Wausau, Wis.; WAEO- each). Mr. Lindman is in construction and has in- WUHQ -TV (ch. 41) Battle Creek, Mich.- Broad- TV Rhinelander, Wis. terest in KYAY -TV W. Monroe, La. Mr. Hatten cast Bureau granted acquisition of positive control are at KFEQ(AM) and Mr. Griffin both employed of licensee Channel 41 Inc. by John W. and Wil- Final actions St. Joseph, Mo. Ann June 3. liam Lawrence, as family group (47% before, 53% after), through purchase Bureau dismissed applications khz, 5 kw- of stock from William CATV following KGBX(AM) Springfield, Mo. (1260 Betts, Braun, DA-N) -Seeks assignment of license from Spring- Robert et al. (BTC- 7382). Action for certificates of compliance at request of appli- field Broadcasting Co. to Stauffer Publications, May 30. cant (action on date shown): Teleprompter of Inc. for Seller: Don C. Dailey, vice Boulder, Boulder, Colo. (CAC- 2471), June 5 Ultra- $500,000. WWTV(TV) WWAM(AM) and WKJF(FM), all corn of Cleveland, Cleveland Okla. (CAÒ- 2615), president and general manager, has an interest Cadillac; WJF'M(FM) Grand Rapids; WKZO(AM) KYTV Springfield. Buyers: Oscar S. (15.85 %), June 4; Clearview Cable, Socastee, S.C. (CAC - Kalamazoo, and WWUP -TV Sault Ste. Marie, all 3692, 3741), June 7. Stanley IL (3.68 %), John H. (3.53 %) Stauffer, et Michigan- Broadcast Bureau granted relinquishment al. All own part of Stauffer Publications, licensee of positive control Broadcasting Co. from Leon county, Fla. denied application of Tex., WIBW FCC of KGNC- AM -FM -TV Amarillo -AM- John Fetzer 53 39 %before fter) Bayhead Mobile Home Park for certificate of com- FM-TV Topeka, Kansas, KSÓK(AM Arkansas unincorporated area of Ann. Carl E. Lee, A. James Ebel, C. B. Ellerman, et al. pliance for cable system in City, Kan., KGFF(AM) Shawnee, Okla. (12.2% before, 15.7% after). Consideration: $240- Leon county (CAC-1456). Bayhead proposed to June 3. 684. Principals: All are executives of Fetzer (BTtC- carry the signals of WCTV, WFSU -TV Tallahas- WFEA(AM) Manchester, N.H. (1370 khz 5 7385). Action May 24. see; WJHG -TV, WDTB Panama City, Fla., and kw- DA- 1)-Seeks transfer of control of Cen- WALB -TV Albany, Ga. Action June 5. et al. KATZ(AM) St. Louis, Mo.- Transfer of Laclede tury Broadcasting Group from Milton Herson Key to Muncie, Ind. -FCC denied request by Clearview Broad - Radio (pro forma) from Communications (70% before, none after) to Manchester Co. was not consum- Cable of Richmond, unsuccessful applicant for before, 100% after). Considera- Equity Educators Assurance casting Inc. (30% 3. franchise, for reconsideration of com- sec- mated. Ann. June Muncie cable tion: $227,726. Principals: Sellers: Mr. Herson, mission's decision which granted certificate of com- retary- director of Century and Mitch Leigh, director, KWTO -AM -FM Springfield, Mo.- Transfer of pliance to Sentinel Communications of Muncie. selling stockholders are rethink' from et and other Ozarks Broadcasting Co. from Ralph D. Foster, Action June 5. broadcasting. Buyers: H. D. Newwfrth (75 %), presi- al., executors of estate of Lester E. Cox, to South dent, director, general manager of Century, et al. Central Broadcasters was not consummated. Ann. Bronson, Mich. -FCC authorized Coldwater Ca- Ann. June 6. June 3. blevision to carry following signals on its proposed cable system in Bronson: Michigan stations WKZO- KQIV(FM) Lake Oswego, Ore. (106.7 mhz, KMAP(FM) Albuquerque, N.M. (100.3 mhz, 9 of license from Willa- TV Kalamazoo; WOTV Grand Rapids; WUHQ -TV 100 kw) -Seeks assignment kw)- Broadcast Bureau granted assignment of CP Battle Creek; WILX -TV Onondaga; WJ1M -TV mette Broadcasting Co. to The KQIV Broadcasting from Centaur Broadcasting Inc. to Sun Country Seller: Walter M. Kraus, presi- Lansing; 'WKAR -TV East Lansing; WKBD -TV Corp. for $350,000. Radio Inc. for $19,392. Sellers: S. Gerald Mollner, and WXON Detroit; and CKLW -TV Windsor, Ont.; dent. Buyer: Herbert Gross (100%) owns KLFD- president, et al. Buyers: Fred T. Hervey, president in WBGU -TV Bowling Green Ohio; and WGTE- AM-FM Litchfield and has one third interest (56 %) et al. Mr. Hervey owns 80% of KSET -AM- both Minnesota. Ann. June 6. TV Toledo, Ohio (CAC -2373). Bronson is located WGGR Duluth, FM El Paso and 30% of KDOT -AM -FM Scotts- in Kalamazoo-Grand Rapids -Muskegon- Battle Creek Country Radio owns KPAR(AM) KCOH(AM) Houston, Tex. (1430 khz, 1 kw- dale, Ariz. Sun major TV market. Action June 5. D) -Seeks transfer of control of Call of Hou- Albuquerque. FCC extended for four months time ston Inc. from Dorothy Meeker, executrix of estate for Centaur Broadcasting to complete construction. Norton Shores, Mich. -FCC authorized Muskegon of Robert C. Meeker (100% before, none after) to Action May 30. Cable TV Co. to carry following Michigan signals to Norton Shores: WOTV, WZZM -TV and WGVC KCOH Inc. (none before, 100% after). Considera- WSEV -AM -FM Sevierville, Tenn. (AM: 930 khz, tion: $400,000. Principals: John B. Coleman, M.D., Grand Rapids; WKZO -TV Kalamazoo; WUHQ -TV 5 kw -D; FM: 102.1 mhz, 22 kw)-Broadcast Bureau Michael P. Petrizzo (both 30 %) et al. Dr. Cole- Battle Creek; WKBD -TV Detroit; also WMVS Greater Houston granted transfer of control of Smokey Mountain Milwaukee; WqN -TV and WSNS -TV Chicago man directs and owns stock in Corp. from Leo Sharp, Hugh Trotter, Petrizzo is VP and general manager Broadcasting (CAC- 2853). Objection by West Michigan Tele- CATV; Mr. Fred Atchley, et al. (100% before, none after) to of KCOH. Ann. June 3. casters, licensee of WZZM -TV, was denied. Action Tennessee Valley Broadcasting Co. (none before, May 30. KGNB(AM)- KNBT(FM) New Braunfels, Tex. 100% after). Consideration: $265,000. Principals: (51 (49 New Jersey -FCC authorized Micro -Cable Com- (AM: 1420 khz, 1 kw -D; FM: 92.1 mhz, 3 kw)- Frank A. Woods %) and H. L. Townsend %). Seeks transfer of control of Call of Houston from Messrs. Woods and Townsend own WTPB(AM) munications Corp. to add educational TV, WNJM Eunice and Claude W. Scruggs (60% before, none Parsons, Tenn. They also have applications to Montclair, N.J. to its existing cable systems at after) to Raymond A. Bartram, Jack Ohlrich, acquire WBRY(AM) Woodbury, Tenn. and WWSD- Bloomingdale, Butler, Oakland, Pompton Lakes, Doyle Krueger, Carroll Hoffman, S. T. Burriss and (AM) Monticello, Fla. (BTC- 7335). Action May 30. Ringwood, Wanaque, and Wayne, all New Jersey 10% each after) for communities located in New York- Linden -Paterson, J. C. Reagan (none before, Bureau granted $180,000. Messrs. Bartram, Ohlrich, Krueger and KSKY(AM) Dallas- Broadcast N.J., major television market. Action June 5. Messrs. Burriss and involuntary assignment of license from A. L. Chil- Hoffman are area businessmen. executor of Lehigh and Northampton counties, Pa. -FCC Reagan are attorneys. Ann. June 3. ton, individually and as independent estate of Leonore H. Chilton, and James R. Wood, authorized Twin County Trans -Video to add signal KSEY(AM) Seymour, Tex. (1230 khz, I kw- a partnership (Sky Broadcasting Service) to Sam of *WNET (ch. 13) Newark, N.J., to 27 existing D) -Seeks assignment of license from William G. Winstead and First National Bank in Dallas, cable systems in Lehigh and Northampton counties, C. Moss to Floyd Broadcasting Inc. for $100,000. executors of estate of A. L. Chilton and Leonore all outside all TV markets (CAC -3372 through Seller: William C. Moss is retiring from radio Hummel Chilton (BAL- 8118). Action May 30. CAC -3398). Twin County and Lehigh Valley ETV business 24 years as -operator of KSEY. Corp., licensee of WLVT-TV Allentown, Pa., en- after owner as- W. Dave (100 is VP, KAMA El Paso- Broadcast Bureau granted tered into agreement that certificates of compliance Buyer: Floyd %) general to manager and 20% stockholder, WDSK(AM) and signment of license from Jack R. McVeigh be subject to conditions that Twin County carry WDLT(AM) Cleveland, Miss. WVOM(AM) and KAMA Radio Inc., 51% owned by Mr. McVeigh only programs of WNET not carried by WLVT- WTIB(AM) Suka, Miss. Ann. June 3. and 49% by his wife, Billie (BAL- 8119). Action TV, that all community fund -raising announce- May 30. ments carried by WNET be deleted, and that car- KEFC(FM) Waco, Tex. (95.5 mhz, 3.1 kw)- riage of daytime instructional programing by Lampasas, Tex. (1450 khz, I kw -D, Seeks assignment of license from Joy Broadcasting KCYL(AM) WNET be deleted. Action June 5. Inc. to The Centracast Corp. for $135,000. Seller: 250 w -N)- Broadcast Bureau granted assignment Charles E. Maddox (100 %), president. Buyer: Cen- of license from Lampasas Broadcasting Corp. to Houston -FCC denied petition by 'University of trum Corp. (51% de facto) and Mr. Maddox (49 %). Stephen S. Sampson dba Lampasas Broadcasting Houston, licensee of educational TV, KUHT Hous- Centrum owns KAWA(AM) Waco. Ann. June 6. Co. for $200,000. Sellers: lIa D. Turner and James ton, for rehearing or reconsideration of FCC action E. Nugent (100 %). Buyer: Mr. Sampson is general authorizing Gulf Coast -Bellaire Cable Television, Action June 4. Final actions manager of KCYL (BAL- 8068). cable operator in Bellaire, Tex., to carry distant KCFA -AM -FM Spokane, Wash. (AM: 1330 khz, educational signal of KLRN -TV San Antonio, Tex., Houston market. Action May 29. WPDQ-FM Jacksonville, Fla. -Application for 5 kw -D; FM: 107.9 mhz, 56 kw)- Broadcast Bureau into major TV assignment of CP (BPH-3604, as modified, new granted assignment of license from Christian Serv- station) to Virtually Perfect from Belk Broadcasting ices Inc. to Moody Bible Institute of Chicago for Action on motion Co. of Florida, dismissed at request of attorneys. $102,300. Sellers: Norman H. Huff, president, et al. Ann. June 3. (100%). Buyers: E. Brandt Gustayson is director of Administrative Law Judge Ernest Nash on Welch, broadcasting, nonprofit Moody Bible Institpte. As- W. Va. cease and desist order, terminated proceed- KEEP Twin Falls, Idaho; KSRV Ontario, Ore. - stations for educational use (BAL- ing upon waiver of hearing by respondent, certified Broadcast Bureau granted Inland Radio relinquish- signee intends 8087, BALH -1960). Action May 30. case to commission; ordered Welch Antenna Co. ment of positive control of licensee corporation by to file written statement and dismissed as moot Gordon L. Capps through transfer of stock to Gary cable television bureau's interrogatories to Welch L. Capps and David N. Capps (BTC- 7393). Action Antenna and to intervenor, Daily Telegraph Print- May 30. Cable ing Co., served May 14 (Doc. 20007). Action May KDVR(FM) Sioux City, Iowa-Broadcast Bureau Applications 16. granted assignment of license from Wolff Broad- casting Co. to Siouxland Broadcasting Co. for $191; The following operators of cable television systems Rulemaking action 000. Seller: Edwin C. Wolff (100 %) has interest in have requested certificates of compliance, FCC an- KMMM(FM) Muskogee, Okla. Buyers: James Stuart nounced (stations listed are TV signals proposed for FCC amended parts 76 and 78 of cable TV rules (81.5 %), et al. Mr. Stuart has interest in several carriage): to emphasize applicability of section 1.65, on obli- Great Plains stations, including KFOR(AM) -KHKS- gations of parties to commission proceedings to 101 West (FM) Lincoln, Neb., and City Teleprompter of Florida, Main Street, update their pleadings. FCC said such information KMNS(AM) Sioux New Port Richey, Fla. 33552, for Port Richey, Fla. (BALH -1955). Action May 28. as changes or transfers of ownership, later revisions (CAC -2154): Delete WTCG(AM) Atlanta and add of signal carriage proposals, or renegotiations or WFKY(AM)- WKYW(FM) Frankfort, Ky. (AM: WCIX -TV Miami. alterations of franchise terms are vital to commis- 1490 khz, 1 kw -D, 250 w -N; FM: 104.9 mhz, 3 kw) Telecommunications, 27 East Blackwell Street, sion's comprehensive review in deciding how to rule. -Broadcast Bureau granted assignment of license Dover, N.J. 07801, for Hopatcong borough N.J. from Capital Broadcasting Corp. to Capital Cons- Chief, cable television bureau, in response to mo- (CAC- 3333): Add WKBS -TV Burlington, N.J. and tion by Association munications Inc. for $450,000. Seller: Robert V. delete KYW -TV Philadelphia. of Maximum Service Telecas- Doll (16 %) executive VP and director has interest ters, extended from June 17 to July 15 time for in WMST -AM -FM Mount Sterling, Ky., WDLR- Northern Lights Cable Corp., Box 224, Presque filing comments and from July 5 to Aug. 12 time (AM) Delaware, Ohio and WIRE -AM -FM Greens- Isle, Wis. 54557, for Arbor Vitae (CAC- 3886), for replies in matter of amendment of rules with burg, Ind. Buyer: Anthony S. Ocepek (23.75 %). Boulder Junction (CAC- 3887), Cloverland (CAC- respect to network program exclusivity protection William M. France (23.75 %), Raymond Q. Arm - 3888), Conover (CAC -3889), Land O'Lakes (CAC - by cable television systems (Doc. 19995). Action ington (4835 %) et al. All three are directors of 3890), Sayner (CAC- 3891), Lincoln (CAC -3892), June 7.

Broadcasting Jun 17 1974 50 Effective August 1, 1974 -New Classified Rates: Situations Wanted-400 a word. $5.00 minimum. Help Wanted -500 a word and All Others 600 a word with a $10.00 minimum. BROADCASTING Box Num. Classified Advertising ber- $2.00. Display: Situations Wanted -$25.00 en inch. 1 time All Others -$45.00 an inch.

Help Wanted Announcers Help Wanted Announcers RADIO Continued First Phone Announcer for small market Maryland station. Send photo and resume, Box E -82, BROAD- Leading East Coast Top -40 seeks jock who can read Help Wanted Management CASTING. news and do production. Also jocks who handle a board. Send resume and tape to P.O. Box 1137, At- General Manager for MOR FM station in Upper Mid- Talk Show Personality- Experienced, creative. Must be lantic City, NJ. An equal opportunity employer. west. Heavy background in sales and local news able to assume more than average responsibility rec- origination essential. Box E -250, BROADCASTING. Must have good credit and previous employment Modern Country announcer needed for five thousand ord. Salary requirements and personal data first let- watt progressive station in Mid South. Must be knowl- Sales manager to work into G.M. position. Must sell- ter. Medium market, well-equipped Mid -Atlantic state edgeable of country music and have positive work and supervise sales staff. Salary -override- expenses. station. Box F-62, BROADCASTING. attitudes. Prefer play by play ability. Salary open. Western Pennsylvania. Top 40. Box F -135, BROAD- Please send tape and resume in first letter to Mis- CASTING. Announcer- Minimum two years experience needed souri Division of Employment Security, Box 190, for quality country music operation in Eastern state. Poplar Bluff, MO. Salesperson who is ready to be sales manager. Three Salary requirements and personal data first letter. salesmen to direct. Contemp format. Pennsylvania. Credit and previous employment carefully scrutinized. Adult rocker needs solid production person -send tape Great opportunity to grow with group owner of Box F -63, BROADCASTING. first letter, Drawer 14, St. Louis, MO 63188. three stations. Box F -136, BROADCASTING. Opportunity of the Year -Super personality. Midwest Experienced pro for busy morning shift, G&W format major. Up to to start. One of America's A highly successful station operated under the same $25000 position open now. W. Atchison KFFA Helena, AR. greatest stations. Equal opportunity employer. Box local ownership for the past 27 years is planning ma- 501 -338 -8361. F -70, BROADCASTING. jor changes in an expansion of its radio FM and cable TV operations. Located in a delightful resort Entertainer- Voice, experience, 3rd phone for East in the heart the 40th market Help Wanted Technical community of nation's Coast 50,000 -watt stereo FM. Afternoon drive. Send Asheville- Greenville -Spartanburg. Now accepting ap- photo and resume. Box F -78, BROADCASTING. plications for management sales and announcing posi- Help wanted -First phone. Engineer, heavy on main- tions. No phone calls please. Rush complete informa- tenance, technical. Salary will be $150.00 per week. A versatile radio professional needed at a successful, tion in your to Art Cooley, Vice Presi- Box F -20, BROADCASTING. application stable AM -FM Indiana station. The person we're look- dent, WHKP, Hendersonville, NC 28739. ing for has family and is looking for a permanent Chief Engineer who knows what he is doing and is position as wake -up announcer and sales /service com- willing to work and be compensated. Salary range We need ambitious account x cutives for a young bination. If you want to become part of an aggres- $900. 5 kw, directional. Remote Control. SW area. corporate development program st radio e and television a years sive radio operation, not for year, but for Write Box F -29, BROADCASTING. stations in large and medium markets. As consult- to come, send information to Box F -123, BROAD- ants to management, we are helping these stations CASTING. Technical Director -Chief Engineer for two well - train and their future executives to as- hire, develop equipped AM -FM operations in Midwest resort area. sure continued corporate growth. Qualifications: high Morning A.P. /Sales. Southwest Florida. Bright humor- in Must be experienced and knowledgeable with auto- intelligence, demonstrated leadership capability ous delivery for up -tempo MOR. EOE. Complete mation, proofs, construction. Resume and require- or organizations, lots of drive and one to college resume to Box F -141, BROADCASTING. ments to Box F -39, BROADCASTING. three years media sales experience. Candidates selected will be paid commensurate with experience Bobby Dee (Robert J. Dowst) please get in touch. Chief Engineer -Announcer, for suburban Christian sta- and income requirements. Submit resume, earnings Have interesting proposition. Your reply confidential. tion in Southeastern metropolitan area. Salary to to up for past three years and geographical preference Box F -143, BROADCASTING. $200 per week commensurate with ability and expe- L. Ron Curtis Company, 5725 East River C. Mitchell, rience. Write Box F -53, BROADCASTING. Road, Chicago, IL 60631. Personality jock for daytime rocker in Ohio. Mature possible PD position, good production drive, shift. Wanted: Chief Engineer who is good on maintenance Help Wanted Sales Prefer 1st license. Send photo, resume and salary and repairs for two stations, expanding group in requirements, Box F -157, BROADCASTING. Central Massachusetts. Excellent opportunity including profit sharing, free life insurance, etc. Write Box Needed: A hard working salesperson who can sell Midwest AM station with Mod Country Format, Model are a 10,000 F -113, BROADCASTING. good modern country music. We -watt Studios and financially stable operation, looking for located in a town of 30,000 popu- full timer southern two air personalities. Opportunity for sales is also The opportunity is here if you qualify. We are Technical help wanted. Radio coordinator for office lation. available. We needed you yesterday. Slip a resume an equal opportunity employer. Rush resume and of telecommunications in major metropolitan center. in the mail to Box F -165, BROADCASTING. General working knowledge local photograph to Box F -91, BROADCASTING. of government two-way radio systems is desired and technical back - Experienced combo announcer and copy. Opening ground in broadcast radio and television is preferred. Sales -FM You can grow manager for AM combination, near future. Must type. Complete resume, tape, refer- Send resume with references to Box F -134, BROAD- into manager position. We are in competitive market ences. Beautiful city, one hour Kings, Sequoia Na- CASTING. 5 radio, 3 TV. You must have proven track record tional Parks. Third license. KONG, Box 3329, Visalia and ability to build sales. State starting pay expecta- CA. An equal opportunity employer. Chief engineer for 5 kw directional Daytimer in mid tions keeping in mind we are doing modest business east market. Supervise staff and perform studio and a pro to make us grow, or modern now. That's why we need Male female air personality for 50,000 watt transmitter maintenance. Salary open. Box F -138, and you can profit accordingly. Box F -132, BROAD- country station, market of 160,000. Must be good. No BROADCASTING. CASTING. big hurry, but let's hear from you now. Good money working conditions. Vacation relief available, too. Chief engineer. New Jersey AM -FM. Strong transmitter Salesperson wanted with some rock lock and board Tape, photo, details to Bill Brink, KYAK, 2800 E. and studio maintenance ability. Salary 18 -22K, de- work. KFLY, Box K, Corvallis, OR. Dowling Road, Anchorage, Alaska 99507. No collect pending on experience. Box F-154, BROADCASTING. calls. Experienced account -Lincoln, Neb. (pop. Experienced chief engineer for leading Connecticut Experienced lock for contemporary formated station. AM -FM. Salary $20,000. Submit resume and references 165,000). Top ARB ratings ry (18 -34), liberal salary, Pulse rated #1. Good production. Excellent facility. commission plan. KFMQ Radio, 1025 Terminal Bldg., to Box F -156, BROADCASTING. Send tape and resume to Jim Palmer, WCVS P O Lincoln, NE. Box 2697, Springfield, IL 62708. FCC first phone for part time work at suburban NYC station. Flexible hours. Box F -170, BROADCASTING. Southwest New Mexico- Beautiful music FM stereo Mid Day Rock jock with chance to learn television a salesperson. A great station looking for top -notch on the side. Great opportunity for announcer with If you are a tech who wants to chance to be a CE, opportunity in a growing market. Guarantee: com- some experience. WELK Charlottesville, VA. and you know FM Stereo from mike to antenna, you mission, company insurance, etc. Do not apply unless are our individual. Salary geared to learner's level you have a proven track record and at least three Experienced jock for morning slot on Florida's best- but open. Chance to do engineering for AM in same years experience. Equal opportunity employer. Send more main- sounding small market station. $125, for market. Northern California. Box F-174, BROAD- complete resume to Dave Button, General Manager, tenance. Tapes and resumes to Dan O'Day, WIPC, CASTING. KSVP AM/FM, 317 West Quay, Artesia, NM 88210. P.O. Box 712, Lake Wales, FL 33853. 505-746-2751. Chief Engineer for Washington, D.C. suburban metro Expansion of our operation has created a position for area station, non -directional. Prefer someone already Sales Manager- Mature, experienced with good record. a modern country jock with his first. We are a fast near our market. Include all information first letter. a market. Send tape Good base salary with override commission. Resume growing company in beautiful Box F -181, BROADCASTING. to WDBM, Box 1027, Statesville, NC. and resume to WMHI, Rt. 5, Frederick, MD 21701. Chief Engineer-East Coast AM and automated FM Experienced broadcaster needed to fill position cre- Wisconsin FM station wants to add hustler with two stereo. Maintenance experience on transmitter and ated by internal promotions at MOR, CBS affiliate. in radio sales. Send resume to: Don studio equipment required. Salary open and benefits. years experience New facilities. Send complete information including Smith, WIAL Stereo Radio, Box 660, Eau Claire, WI An equal opportunity employer. Send resume to P.O. aircheck and salary requirements to Art Lewis, P.D., Box 1137, Atlantic City, NJ. 54701. WSGW, P.O. Box 1945, Saginaw, MI 48605. Chief Engineer, maintenance required for Young, attractive individual for radio sales, with Network affiliate with easy listening format has im- experience 5 kw directional AM, 50 kw FM Stereo. Must know ability to sell, write and produce own spots. Must mediate opening for experienced, mature- sounding transmitter and and have pleasant telephone personality and must be announcer. Excellent fringe benefits. Rush tape, re- studio microwave equipment. Call P. at 333 rapid typist. Excellent earnings potential for en- sume, photo to Bob Wells, WVEC, Box 400, Hampton, Gilmore 203. -5551 or write c/o WNAB, thusiastic go- getter. Send full particulars along with VA 23669. Broadcast Center, Bridgeport, CT 06608 audition tape and recent photo to WTWA, Box 591 Thomson, GA 30824. You are in a small Texas market now -going nowhere. Chief engineer to supervise operation, maintenance Spend one year with us, follow instructions and you and upgrading of radio and color television facilities Community under 30,000 needs imaginative sales rep will be on your way. Medium market full -time coun- in the Arab World. RTV Management, 212- 421-0680. with desire to earn excellent income on commission. try station. Send aircheck, resume and photograph to: AM -FM combination with success story. Awaiting your Houston Radio, 3911 Knottynold Lane, Houston, TX Chief, experienced, needed at 5kw midwest radio. call 501-863-6126. EOE. 77045. Good pay, benefits. Call 812- 425 -2221. EOE.

Broadcasting Jun 17 1974 51 Help Wanted News Situations Wanted Situations Wanted Announcers Continued Announcers Continued Experienced news writer needed, with good voice for adult music airshift. Send audition and resume to First phone jock seeking progressive rock or other Small Stations -Solid dependability. New college George Taylor, WALE, Fall River, MA 02722. FM position. Top ratings top -ten market past 2t/2 graduate looking for start. No ego trip, no floating, years. Stable, mature, and affordable. Box F -61, just a solid worker ready to learn. Dave Jenkins 5259 BROADCASTING. Kercheval Drive, Lawrence, IN 46226. 317 -547 -4443

Help Wanted Programing - after 5. Production, Others Afternoon- drive, - top -50 50kw Midwest modern country wants to rock. Good production, M.D. experience. Hard-working, 8 -year pro. 1st P.D. experience, any Will relocate. Any shift. For tape and resume write music. Available now. Metro. or med. 501. 227.0260. Program Director, medium /smell market. Announcer, to: Box F -79, BROADCASTING. know MOR programing; supervise 4 -man staff; ramrod Situations Wanted Technical production; handle board shift; handle interview Experienced professional, intelligent, confidence, ag- responsible for programing; prefer 1st gressiveness, mental attitude, enthusiasm. show; fully positive Radio chief of small stations for past 51h Age phone; must know logging rules; decent salary; lovely Married, seeking settlement. Available June 30th. years. 24. Desire position as chief of small station, Indian upper Midwest town. Do not reply without heavy Box F-124, BROADCASTING. at larger operation, or something in between. Cur - experience. Box F -34, BROADCASTING. rently employed. Florida only. Box F-105, BROAD- Golden voice. Third endorsed with experience in CASTING. Art Director -Complete graphic art background with copy, production, news, traffic, air time, special pro - experience in television of ad agency required. Strong graming. Good personality, hard worker, enthusiastic, Chief engineer, 33, family man, strong on mainte- management skills necessary. Medium Midwest mar- and dependable. Seeks vptempo MOR in eastern nance, AM -FM stereo, SCA, automation, proofs, con- ket. Send resume to Box F-41, BROADCASTING. market. Solid investment. Box F -125, BROADCASTING. struction, filing of FCC applications and two-way radio. Box F -149, BROADCASTING. Farm Director- Long -established full -time CBS 5,000- Former college English teacher, with experience in watt station. Central USA. Prefer agricultural college radio and real estate, desires work as announcer -sales- Chief, first phone, 6 years' experience, technical graduate or person with minimum agricultural broad- man with good music station in small community. 3rd school, design, construction, proofs, strong mainte- cast experience. Move up. Send resume now to Box class license. Prefer Midwest. Box F -133, BROAD- nance, studio -transmitter, AM -FM, automation. $12K F -42, BROADCASTING. CASTING. minimum. Route 2, Box 489G, Colome, MI 49038, 616. 927,1010 nights. Medium market, 24 hr. contemporary needs strong For sale. One top flight black announcer for top 40 voice personality. Must communicate with 18 -35 20 years with or R8B announcing 8 program. Box F -145, BROAD- chief-AM, FM, SCA. Stereo, directional, audience and take directions. Send photo /resume to CASTING. construction, proofs, own test gear. Colorado area. Box F -178, BROADCASTING. 512682 -0334.

DJ /announcer looking for a start in radio. 2 years ex- immediately, a -time /swing Young, versatile, talented, 1st class licensed, married, Needed full production perience at college radio station. Good with produc- for watt WBT radio in Charlotte. Strong 7years experience. Available part -time Chicago area. person 50,000 tion and commercial delivery. Warm, clear voice. and versatile air work a must. Send tape Will do combo, engineering and meter readings. Will commercial Knows rock format, and resume to: Andy Bickel, Program Director, WBT or others. Would prefer Northern also assist with construction or modifications of sta- Calif. area, but willing to go anywhere. Box F -147, Radio, Charlotte, N.C. 28208. An equal opportunity tions. Conatct: David A. Schubert, 9670 Dee Rd., employer. BROADCASTING. Suite 205, Des Plaines, IL 60016. Program Director for modern country music station, Need that break! Radio school, two college stations, Situations Wanted News must have thorough knowledge of country music, automation experience. Top -forty preferred. Helpl Box F -182, BROADCASTING. production and be able to handle drive time airshift. Sports PIP/Salesman 5 years experience college bat Send aircheck and resume to WDBM, P.O. Box 1027, ketball -pro football /proven sales record. Looking for Statesville, NC. Beautiful, EZ, adult continuous music. Major market aggressive sports minded station. Box F-13, BROAD- background. Automation experience. Third endorsed. CASTING. Mature voice. Salary open for right move. Top refer- Situations Wanted Management ences. Now employed. Family man. Prefer East. Tape. 27 year old black newsman. Trained in major market. Box F -151, BROADCASTING. Professional attitude. Photogenic, articulate, skilled General Manager -Top sales producer. Will lead and with sound rigs. Degree. Salary reasonable. Box F -130, motivate staff. 20 years broadcasting. Age 36, Cur- Midwest, 23, married, seeking full time employment. BROADCASTING. rently employed with major group. Will invest con- Third phone endorsed, 5 years other profession. Col- 'derable cash. Prefer East or Southeast. Box F -44, lege radio work, MOR, progressive rock, adult rock, Sportscaster with New York air experience plus writ- BROADCASTING. willing to relocate. Prefer personal interview. En- ing, producing, on- camera TV, basketball pbp, com- thusiastic and hard working, impeccable references. mentary, interviewing, race calling. I've worked with Florida-Young, professional station manager with Box F -162, BROADCASTING. the best and now I want to be your sports director. substantial experience in top -5 market, strong on Will supply tape and resume. Box F-131, BROAD- programing. Best credentials, references. Ready to Got the small market blues. Ready to grow with your CASTING. settle in small or medium market. Box F-68, BROAD- organization. BA in radio. Married. 3 years compre- CASTING. hensive experience as program news, and sports direc- Newsman, over 2 years experience in radio and TV tor. Steady morning shift. 3rd endorsed. Youth and news. First phone, college. Prefer West or Midwest. Christian -Over 10 years' experience includes man- experience are yours. Box F -167, BROADCASTING. Box F -172, BROADCASTING. alter, Christian program production, automation, sales, sales, and more. Box Christian commercial Classical music . Extensive knowledge of all Great teams deserve great coverage. You are there F -95, BROADCASTING. eras of classical music end composers. Opera expert. with my play -by -play. Veteran sports director seeks 15 years on air experience. Good commercial delivery. medium-major market with college or pro team cover - General manager -Well known Midwest broadcaster. Available Aug. 1st. Box F-176, BROADCASTING. age. This pro needs a big league team to match his Former owner. Extensive experience. Built two sta- ability. If you have the fans, you'll get the listeners. tions. Made three winners, Box F116, BROADCAST- Box F-175, BROADCASTING. ING. 1st phone seeks small- medium market. Jazz-blues format. go anywhere. Can leave at once. Will Greg Former news 802 W. 14 St., Williston, ND 58801. director for two small market radio Small market sales man. Young, degree in merch. Pasternak, stations seeks reporter position in medium market & mgn. Looking for right move in mgn. Must be in radio and /or TV. College graduate. Will relocate the $30K to talk. Excellent track record in sales /man- Experienced announcer with personality, community anywhere but prefers the east. 919- 237 -8979 collect agement /programing. 4 yrs. exp. Midwest position de- minded. Love to dig for news, also sports. 3rd. Frank or write John Bleakly, 406-C Winstead St., Wilson, sired. Box F -144, BROADCASTING. Farrell, Box 232A Quincy, CA 95971. 916 -283 -2428. NC 27893.

Successful current G.M. seeking similar position Youth plus experience, news anchorman, sports direc- Money back guarantee! Young female, interviews, small, medium markt. (Owners selling station). Cost, tor, play by play. B.A. communications, 4 years ex- talk shows, news gathering /delivery, spot production, For sales -oriented. Professional broadcaster, knowledgeable perience. info, Gene Blahut, 3223 Harcums Way, traffic, automation, board work, I want to move FCC, all phases. Family man, community-active. Box Pittsburgh, PA 15203. 412 -481 -7323. into bigger market. Shirley Kachold, WKYO, Caro, MI F -150, BROADCASTING. 48723. Looking for 1st break. Announcer -DJ, authoritative General manager, sales manager. 11 years experience news, natural commercial delivery. Broadcast School Los Angeles news director. Black, 31, wants ad- in sales and all phases of broadcasting. 34, married, graduate. Have 3rd endorsed. Willing to go anywhere. vancement and opportunity. Network experience, top excellent references. Box F -160, BROADCASTING. Larry Beller, 5528 North Central Avenue, Chicago, man. Best references. All areas considered, but prefer I L 60630. 312- 774-2927 or 312- 726 -0400. Coast. Serious replys to Box 5755, Santa Monica, CA 90406. Situations Wanted Sales Saul jock, first phone, 8 years experience. Worked New York. Jody Gill, 922 Brook Ave., Bronx, NY More than five years experience in writing, reporting 10457. Sales- Radio, experienced, Southeast, leaving major and announcing on radio and TV. Dedicated, self- market. Replies answered with track, resume, picture. starting newsman seeks to settle, wants position with 1st phone. 4 years experience. Smooth, tight board. Box F -86, BROADCASTING. career potential. Wide experience in broadcast jour- Personable. Single. Sonny Stevens, 1 -513- 825 -2430. nalism. Ira Dreyfuss, Apt. 9 -C, 610 Sewall Ave., Mature salesman /salesmanager -13 years experience. Asbury Park, NJ 07712. Prepared, college experienced announcer, a e 22, immediately available to contribute 100% to your Ifs- Newsman ready to work. College experience in gath- toners. B.A. in broadcasting from Marquette and third ering, writing, and reporting of news for radio. Situations Wanted Announcers endorsed. 3 years college radio all phases. Single, Third phone, Vietnam vet, single, willing to work able to relocate. I believe in "personality" radio and anywhere. John Holmes, 3732 23rd St., San Fran - getting involved. Let's talk. Call or write Tom cisco, CA 94114. DJ, Tight Board, good news and commercial delivery, Struhar, 312 -677 -5518 or 675 -1281, 8646 N. Harding, . . . can follow directions, willing to go anywhere Skokie, IL 60076. Tape, resume and pic upon request. Newt director, take charge professional, seeks major- NOW. Box A -134, BROADCASTING. medium market challenge. Understand local news, Ambitious beginner needs first break. DJ- announcer. how to find it, and produce results. Let my experi- Unique Top 40 superjock in 100,000 market, ready to Tight board, can do production. Elkins grad., first ence work for your benefit. Charles Beach, 4020 move upl Well developed, can follow directions, ex- phone. Jay Knott, 12130 Melody Dr., Denver, CO Holland, No. 212, Dallas, TX. 214 -521 -7877. cellent references. Box F -18, BROADCASTING. 80234. 303 -451 -8613. 21h years' experience - Newscaster /reporter seeks Big voice adult rocker or MOR. Friendly, references, Looking for a non- boogie, non -scream top 40 gig. Tong -term employment. Security important. Prefer news too, stable, non- egotist. Box F -54, BROADCAST- Prefer afternoons or middays in market 50-150. Seven medium market or good college town. Douglas Nagy, ING. years experience. Steve: I- 414 -336 -0060. 1- 313 -534-0251.

Broadcasting Jun 17 1974 52 Situations Wanted Programing, Help Wanted Technical Help Wanted News Continued Production, Others Director of engineering for dynamic, growing public Need strong anchor person and assistant News Direc- TV station in Northeast. Nine -man staff. Must have tor. Midwest market. Please send complete resume, Major market country program director looking for First Class FCC license. Must have experience in UHF picture and salary requirements with first letter to new home. All replies answered. Box F -38, BROAD- transmitter, studio, STL and microwave operation and Box F -158, BROADCASTING. CASTING. equipment installation and maintenance. Should have experience in systems design and interest in new Miami station now accepting applications for photog- Creative morning jock, formerly M.D., assistant P.D., technology. Must have at least 3 years' supervisory raphers. Journalistic background and one -year mini- seeks P.D. position, nice town, "human" station. experience. Radio experience also helpful. An equal mum on 16mm TV news film experience required. Great organizer, promoter, idea man. Box F -40, opportunity employer. Send resume and salary needs Send resume to Roger Doucha, WCKT -TV. BROADCASTING. to Box F -97, BROADCASTING. Reporter /Photographer -A growing progressive station Director of Engineering major group televi- needs a as young, with both dedicated person to work general assign- Production Director, bright, hard worker, 6 sion and radio. Salary 530-35K. Send complete re- ment reporter and shooting, processing and editing years' experience in radio, former jock still holds sume to Box F -155, BROADCASTING. both silent and sound 16mm film -plus some on-air 1st phone. Degree from University in radio Syracuse camera work. Send resume including sample of film and TV with concentration in production. Married, Two first class operator-engineers for control room and on -air VTR to Tony Vignieri, News Director, salary open, will relocate. Box F-102, BROADCAST- shifts. Will consider beginners or technical school WXOW -TV, Box 198, La Crosse, WI 54601. ING. graduates. Contact chief engineer, WCOV-TV, Mont- gomery, AL 205. 2814315. An equal opportunity em- Help Wanted Programing, Automation, college graduate can plan, format, in- ployer. stall and produce your station's automation. Have 3rd Production, Others working on 1st, 7 years experience. (Don't sound First class studio operator, Elmira, New York, will canned.) Box F -114, BROADCASTING. train beginner. Larry Taylor, WENY -TV. 607.739.3636. Wanted- Production Manager for New Hampshire Net- work. Mature, responsible, creative Supervisor of pro- Competition proven program director. First phone and Chief Engineer for NBC -UHF Affiliated with 5 kw AM duction staff of 15, produce and direct on special four years experience. Seeking contemporary station and 50 kw stereo FM. Transmitter- Studio maintenance assignment -advanced degree advantage but not nec- in good community, any size market, with salary experience required. Good opportunity in Central essary, Immediate opening. Box F -9, BROADCASTING. near five figures. Middle or Southern Atlantic states Connecticut. Contact: P. Gilmore at 203.333 -5551 or preferred. Box F -177, BROADCASTING. write in c/o WNAB, Broadcast Center, Bridgeport, Producer /Director -Top 10 Market. Versatile and crea- CT 06608. tive with minimum 4 years experience as director with Hard worker with first phone and seven years ex- emphasis in commercials and experience In remote Box F BROADCASTING. perience looking for stable opportunity. Been at my TV Engineer -1st -class FCC license required. Good telecasting. -24, present post four years, excellent references, former operations and maintenance background preferred. PD, some on- camera TV experience, currently morn- Contact Chief Engineer, WTCG -TV, 1018 W. Peach Producer -Director, Southeast public TV station. Mini- ing man and continuity director. David Appelblatt, tree St., N.W., Atlanta, GA or call 404 -873-2242. mum three years' experience as P.D. required. Must 975 Ninth Avenue South, Naples, FL 33941). 813- have sample tape showing ability to shoot and edit 642 -7717. Experienced Studio Maintenance Engineer needed at film and creative directing skill in studio productions PTV station in Virginia's Shenandoah Valley. First when requested) Send resume and salary requirements Class license required. Full color, five year old facil- only first letter. EO and AA employer. Box F -112, Traffic manager. Two years experience with number BROADCASTING. York varied; ity. Send resume, availability, and salary requirements. one AM station in New City; experience to Chief Engineer, WVPT-TV, Harrisonburg, VA 22801, AAS 3rd class; will consider relocating Journalism; or call 703 -434 -5391. Equal Opportunity Employer. Creative Producer/Director for top 60 group station. but prefer New York Metro. Write: Box 341, Baldwin Experience necessary. An Equal Opportunityportunity Employer. Place, New York, NY 10505. Wanted: Transmitter Engineers for Public Television Send resume, personal goals, and salary requirements to Box F -166, BROADCASTING. Station WNPB.TV. Prefer A.A.S. Degree or better; 1 Let me program your rocker to #1. 5 years track, year broadcast related experience; require FCC first solid success, top -5 market. You'll pay me more, but class license; transmitter experience highly desirable. Immediate openings, for highly qualified tape editor, I'll handle it all and do much more. 313 -866 -0471, Excellent fringe benefits. Send resume and salary re- video person, remote person. Must have strong engi- 889 -0075. quirements to: Personnel Department, John D. Pierce, neering background. Contact Vern Totten, Television Room 119, Northern Michigan University, Marquette, Production Ctr. 445 Melwood Street, Pittsburgh, PA MI 49855. Telephone: 906- 227-2330. An Equal Oppor- 15213. tunity Employer. TELEVISION Producer /Director- Top -rated commercial tape produc- Technician for private New England school. Super. tion house has immediate opening for a highly expe- vise TV studio; assist with students' productions; rienced (three years minimum) full -time producer/ Help Wanted Management operate and maintain COHU 1500 color film camera, director or executive producer /director. Emphasis will IVC, Sony VTRs studio cameras. 1st phone desired. be placed on your full knowledge of commercial Available immediately. Salary: negotiable. Call Steve tape production and your track record in producing Wanted -Transmitter supervisor for Public Television White, 413 -584 -3450. quality programs including variety, sports and public Station WNPB -TV. 2 -3 years TV transmitter experience affairs. We offer excellent working conditions and proven supervisory skill; B.S. in electronics; FCC first salary. Send letter and resume to: Brooke Spectorsky, Chief engineer required for new Anchorage, Alaska Production Manager, United Artists Productions, 8443 class radio telephone license. Excellent fringe lent public television station. Minimum of 5 years progres- fits. Send resume and salary requirements to: Per- Day Drive, Cleveland, OH 44129. Equal opportunity sive engineering experience. Strong construction and employer. sonnel Department, John D. Pierce, Room 119, North- installation experience required. Must be self- starter. ern Michigan University, Marquette, MI 49855. Tele- Send detailed resume, including: personal and profes- phone: 906-227.2330. An Equal Opportunity Em- sional references, system experience. Alaska Educa- MEBC seeks Executive Officer to assist in establishing in ployer. tional Broadcasting Commission, 308 G Street, Anchor- quality system Montana. Position qualifications age, AK 99501. Equal opportunity employer. available through MEBC Selection Committee. Appli- cant deadline is August 1, 1974. P.O. Box "A", Anchorage Alaska PTV Station Manager. Broadcasting Bozeman, MT 59715. managerial experience required. Both commercial and Help Wanted News public television experience desirable. Ability to plan for station policies, staffing, budgeting necessary. Sta- Situations Wanted Management tion funded, expected on air November. Position avail. Medium Southeast station market, Number One News able on or about August 1. Equal Employment Oppor- needs individual capable of field reporting and anchor Highly qualified broad with management back- tunity Employer. Send resume, references before July position. Top salary based on experience and ability. ground available for programing or operations assign- Great and 1 to Alaska Educational Broadcasting Commission, 308 opportunity, excellent working conditions ment. Ten years background in FCC R&R, manual/ "G" Street, Anchorage, AK 99501. chance to grow working with a modified "eyewitness computer traffic systems, sales service, production news" format. Send photo, resume, and general sal- research, operations, standards and practices, and ary requirements with application. If you are a qual- morel Write for letter and detailed re- General Manager: Challenging opportunity to construct introduction ified applicant we will contact you with more infor- sume to: Box F -80, BROADCASTING. and operate Public TV Station in Northeast New York mation and request for VTR or SOF samples of your State. Minimum 5 years supervisory experience in work. Box F.76, BROADCASTING. Public TV required. Development experience de- President or Executive Vice President -General Manager Send complete resume with references to: of station -group or will build and develop group from sirable. Experienced TV news director. Top -50 Midwest mar- Henry Gelles, Chairman Northeast New York Educa- scratch. 30 years broadcasting- experience: 12 radio; ket with strong administrative abilities. Must be able 18 tional TV Association, c/o State University College, television, on all levels, including ownership. to put together a top product and should have some Thoroughly all Plattsburgh NY 12901. No phone calls. Equal Oppor- experienced phases, including net- on -air experience. Salary to Box F-82, tunity Employer $25K 828K. work. Expertise in aggressive programing, sales (na- BROADCASTING. tional and local), promotion, community-involvement; production. Management-troubleshooter past twenty Help Wanted Sales Sports Director. For network affiliate in the upper years. Have rebuilt several losers into very profitable, Midwest. Need someone with interest in outdoor prestigious winners. Am aggressive, quality competi- sports, especially hunting and fishing. Professional tor ready for new challenge and greater and greater Immediate opening for a young aggressive account ex- football market. Good opportunity for second individ- earning opportunity. Box F -137, BROADCASTING. ecutive with a growing Phoenix station. Must have ual to move into top position, or to make the move broadcast sales experience. Draw plus commissions. from radio. Box F -108, BROADCASTING. Business Manager and Controller desires Southeast op- Rush resume to Box F.159, BROADCASTING. portunity. Experienced in all financial management Weath ter /Meteorologist, experienced in TV pres- and acquisitions. Presently in broadcasting. Degreed. Local /Regional Sales Manager- Strong on motivation entations, but with strong background in Weather Box F.171, BROADCASTING. and training, able to recruit, administrate and knows Forcasting and Meteorology. If you have a current how to sell and can prove it. Prefer college, success- AMS Seal and /or Membership, it would be a benefit. Situations Wanted Sales ful sales background, previous administrative respon- We are a top rated station with excellent salaries if track rec- sibility. No calls -send all details including you qualify. Southeast large market. All applications New York Rep. wants out. Over four years rep. ex- ord and salary requirements to: Lyn Stoyer, Execu- will be answered. Send complete resume and photo perience, formerly local salesman in top -five market. 51103. tive VP & GM, KTIV Television, Sioux City, IA to Box F -126, BROADCASTING. Total eight years experience. College grad., family. Aggressive, sharp, 28 years old, seeking local or na- Immediate opening, Southeast VHF group-owned sta. Wanted. News Director. VHF station in top 100 mar- tional sales management position in large or medium tion has challenge for ambitious, aggressive, profes- kets. Dynamic station with group ownership. On air market. Let's talk. Box F-75, BROADCASTING. sional salesperson. Must have strong background in personality not necessary. Heavy journalism and TV local sales, degree preferred. Established list. Send re- experience necessary plus ability to direct and stimu- Young salesman currently with commercial tv transla- sume to Local Sales Manager, WSFA -TV, Post Office late and innovate with reasonably large staff. Salary tor desires spot with full -time station. 21 -years pro- Box 2566, Montgomery, AL 36105. An equal oppor- open. Please send written resume and letter with fessional tv /print background and complete produc- tunity employer. salary request to Box F -142, BROADCASTING. tion know -how. Box F-122, BROADCASTING.

Broadcasting Jun 17 1974 53 Situations Wanted Sales Continued CABLE COMEDY One of the lop regional, local salesmen in the country Deejays: New, sure -fire comedy! 11,000 classified with top ten experience did $248,000 last year. Ready Help Wanted Technical one-timers, $10. Catalog free! Edmund Orrin, 27868 and eager for new assignment for somebody that West Roberts, Fresno, CA 93705. wants to find new money. Phone 804 -737 -3018 or Microwave Technician. 1st or 2nd class license. Cars write Box F -127, BROADCASTING. video network serving New York and New Jersey. Contemporary comedy) Sample Issue 25e. Library, Vehicle provided. Good potential. Micro -Cable Com- 5804 Twineing, Dallas, TX 75227. Situations Wanted Announcers munications, 7 Fir Court, Oakland, NJ 07436. Political 40 Carson 20 years, news anchor, sports, weather, talk, produc- One -Llners. -type originals every 3 month trial Professional appearance. Situations Wanted Management ten days. $10. Jack Posner, 220 Madi- ing, directing. delivery, son Ave., New York, NY 10016. Tom Kelson, 22 Poinsetta, Ormond Beach, FL 32074. College graduate, 7 years radio experience, desire Situations Wanted Technical move into cable. Willing to try any position with Package of 35 "super" dropins, $10. Sherry Good future management possibilities. Box F -114, BROAD. Productions, Box 293, Signal Mtn. TN 37377. CASTING. Maintenance Engineer seeks a position in Northern states. Ten years in radio, now would like a challenge in TV. Box F-67, BROADCASTING. WANTED TO BUY EQUIPMENT MISCELLANEOUS I won't cost you a fortune. That's refreshing. I do many things and do them very well. That's valuable. Needed (2) Revox or equiv. two channel stereo tape Prizes Prizes! Prizes! National brands for promotions, Top 5 experience. Anchorman, reporter, talk show recorders, (1) mono or stereo carousel, (1) IGM -type contests, programing. No barter or trade . . better) host, news director, producer, documentarian. I like equipment rack. Glenn Tryon, WKYO, Caro, MI 48723. For fantastic deal, write or phone: Television 8, Radio to collect awards and I like to win battles. I can Features, Inc., 166 E. Superior St., Chicago, IL 60611, help you do both. Box F -180, BROADCASTING. We need used 250, 50, 1 KW, 10 KW AM and FM call collect 312-944.3700. transmitter. No junk. Guarantee Radio Supply Corp., Situations Wanted News 1314 Iturbide St., Laredo, TX 78040. "Free" Catalog . .. everything for the deejayl Cus- tom I.D.'s, Promos, Airchecks, Wild Tracks, Books, News or sports-Young with experience. Have done FCC tests, Comedy, and more; Write: Command, Box state government, investigative, general and sports 26348, San Francisco, CA 94126. reporting. Film. 904- 877-0445. Box E -248, BROAD- FOR SALE EQUIPMENT CASTING. Biographies on hundreds of rock groups. Free sam- Gates stereo antomation sytem made up for top 40. p:es. Write Rock Bio's Unitd., Box 978, Beloit, WI TV -Radio Sportscaster, major league credits, pro foot- Full overlap-3 random access carousels. 2 -14" Scully 53511. ball, basketball, baseball, desires change. Want daily play decks, cart encoder, monitor AMP, 2 Gates "55" TV -Radio shows, PBP pro football or major college. sequential cart players. Electronics for time announcer, State award winner, degree, family man. VTR, audio digital clock, adding machine tape type logger. 25 to Journalism "package" for newsmen! Two booklets tape, resume on request. Box F-14, BROADCASTING. 150 HZ decoders. Unit in full operation when re- totaling 500 story angles. Two newsletters (one moved from service. Call Dennis King 415 -792.2555. month). $5. Newsfeatures Associates, 1312 Beverly, 24- year-old female with BA journalism -communications KFMR, Fremont, CA. St. Louis, MO 63122. wants position as reporter /announcer. I have air experience, TV- radio, and offer hard work and imagina- used Stereo Dynamic Noise Slightly Berwin Filter, Jocks! Earn $5,000. in spare time. Proven tion. Box F-51, BROADCASTING. Purchased year at +. 510,000 model 1000. last 83,200 Best method. Send $1.00 to Total Media, Box 511, New- offer takes. Write /call Gordon Mason, KJOI, 2555 ington, CT 06111. 5 years' experience in radio news looking for e posi- Briarcrest Rd., Beverly Hills, CA 90210. 213-278 -5990. tion on e TV staff. Good delivery and can write. Tape resume request. F - and available on Box -74, BROAD Gates SA40 Monaural studio console. Good condition. Easy Extra Income. Complete lists of local radio ad- CASTI NG. $300.00 cash in advance. KWEW, Hobbs, NM. vertisers. Details from Katz, 1280-KD Sawmill, Yonkers, NY 10710. Meteorologist: 2 years radio experience, currently Gates 2508 FM transmitter on air now. Available working as a television meteorologist in New England. 151h. condition, KYEM, Bartles- Warm, friendly, uncomplicated approach. Will relo- June Excellent $995. cost, dynamic promos, Jingles, produced ville, OK. 918- 336 -1001. Jocks: Low cate to any part of the nation. 24 years old, blond comedy, dropins, Talking Moog, morel $2.00 (refund- hair, 6'1 ", 165 lbs. Box F -115, BROADCASTING. able) brings brochures, demos postpaid. Mother Cleo For Sale: Complete Automation system with 4 Car- Productions, Box 521, Newberry, SC 29108. Anchorman -proven ratings performance. Extensive re- ousels, Automatic Time announcer, complete switch- porting, editing, writing background. For resume and ing equipment with capability of 20 program sources VTR, Box F -148, BROADCASTING. including network. Also 100 cartridges with about Biographical information on MOR and rock artists 400 standard country music selections. For further plus other features. Now more pages at lower rates Weather -Caster. Major market pro desires small east information, call Bob Mendelson, WJNC, Jacksonville, for individual subscribers in all but the top twenty or south, small, medium permanent move. Salary NC 919 -455-2202. markets. Free sample. The Sullivan Letter, 888 open for right station. Family man, excellent appear- Seventh Avenue, NY 10019. ance. Other duties acceptable. AM. FM. Tape. Im- Marti -Used. Remote pickups /studio transmitter links peccable references. Box F -152, BROADCASTING. in stock. New equipment. Terms available. BESCO, 8595 Stemmons, Dallas, TX 75247. 214.630-3600. INSTRUCTION Thinking of expanding? I just spent a year helping a news television network get a running start. Can you Two GE PE -400 Cameras Including two 18 to 1 Ange- challenge me enough to get me away from New York? nieux Lenses and one Angenieux 10 to 1, spare Broadcast Technicians: Learn advanced electronics and I'm a (29), experienced dedicated pro- young widely plumbicons and 36 spare boards. Equipment like new, earn your degree by correspondence. Free brochure. fessional seeking production /management responsi- used only for special purpose broadcasts, less than Avenue, Los Angeles, CA in Full to Grantham, 2002 Stoner bility an aggressive operation. consideration 800 operating hours on each set. $35,000 each set. 90025. all offers and locations (even N.Y.). 201- 381 -4432. Also microwave equipment like new consisting of Box F-163, BROADCASTING. two Microwave Associates Model MAT2MB transmitters, two Model MAB5.12 transmitters, two Model In Chicago, OMEGA Services has the best price for a Sports anchor in Top 50 seeks solid opportunity in MAR2MB receivers and two MA85R2 receivers. $5,000 First Class License. Day or evening. Guaranteed re- heavy college or pro market. Excellent credentials in- per set of transmitter and receiver. For details con- Its! OMEGA Services, 333 East Ontario. 312.649- clude 12 years experience, sound delivery, pbp, and tact J. Prinzo 216794.3982. 0927. personal drive to be number one. Box F-164, BROAD - CASTI NG. 50kw transmitter (Continental), one (1) year old, ex- Job opportunities and announcer -d.j. -1st class F.C.C. Terms training 25W Young, Extremely knowledgeable sportscaster. Current- cellent condition. available. Call 915-544 -7876. license at Announcer Training Studios, 43rd St., N.Y.C., Licensed and ly backup in top 40 market. Desires directorship in V.A. benefits. top 60 or backup in major market. Degree, major col- Sacred music automated. FM /CATV. TNI, Delano, lege experience. Tape, Resume on request. Box F -173, CA 93215. 805-725-2609. First Class FCC License in 6 weeks. Veterans ap- BROADCASTING. proved. Day and Evening Classes. Ervin Institute Heliax- styrofex. Large stock- bargain prices -tested (formerly Elkins Institute) 8010 Blue Ash Road, Experienced Announcer, News Director, good sports and certified. Write for price and stock lists. Sierra Cincinnati, OH 45236. Telephone 513 -791.1770. color background. Some TV experience, want more. Western Electric, Box 23872, Oakland, CA 94628. Creative and very hard worker. Tape available. Call No: rent) Memorize, study "Tests - Scott at 717 -253 -4674. 16mm SOF. Auricon Cinevoice, complete. Mag Sound, tuition, -Command's Answers" for FCC first class plus Yoder Conversion, Angenieux 12 Excellent license.- -"Self- -120. con- Test." Award-Winning reporter to make or keep your news dition. Mr. Hamel, 617 -852 -0027. Study Ability Proven! $9.95. Moneyback guar- #1. Proof: 7 yrs. dist. Journalism exp. Charles antee. Command Productions, Box 26348, San Fran- Baireufher, 502 N. Davis Rd. Palm Springs, FL cisco 94126. (Since 1967). #6, FM Transmitter -RCA BTF 10 33460. 305 -967.5657. KW stereo. Very good condition 85000. 2761 E. 93rd Place, Denver, CO 80229. 303 -287.6826. REI teaches electronics for the FCC First Class Radio Situations Wanted Programing, Telephone license. Over 90% of our students pass Production, Others I.V.C. 600 one inch video recorder, playback. BW/ their exams. Classes begin July 15, Aug. 26, Sept. 30 color. Case, cables. 212 -847 -4164. and Nov. 11. REI, 61 N. Pineapple Ave., Sarasota, Fla. 33577. Phone (813) 955.6922. REI, 2402 Tidewater English Technical Director, 31, extensive ETV experi- Trail, Fredericksburg, Va. 22401. Phone: 703 -373- ence, seeks challenging and rewarding production Complete AM Broadcast Equipment package except 1441. position. Geoff. Addis, 122 St. Peters Rd., Reading, transmitter $2,600. Box 62, Red Hook, NY. RG6 IPH, England. Standing Truscon steel self supporting antenna tower. First Class FCC-6 weeks -$370. Money back guaran- Young Director at /Production manager top 40 inde- 175 foot. Paint in good condition. Lighting ok, no tee. Vet approved. National Institute of Communica- pendent seeks move. Solid remote experience. /studio Flashing beacon. Price $1,000 plus removal. Write tions, 11516 Oxnard St., N. Hollywood, CA 91606. Excellent references. 968 mornings. 602- -8072 Box 64, Bozeman, MT or call 406 -587 -4303. 213-980-5212. Experienced in most phases of TV production from set design and lighting to on camera, writing and 250 foot utility AM radio Guyed Towers and light- FCC license the right way, through understanding, art. Available August, 1974. For resume contact John ing, $10,000. F.O.B. Anaheim. H. H. Thomson, 714- at a price you can afford. Home study. Free bro- Zauher, 1706 Magnolia Ave., Redding, CA 96001. 776 -1191. 1190 East Ball Road, Anaheim, CA. chure. GTI, 5540 Hollywood, Hollywood, CA 90028.

Broadcasting Jun 17 1974 54 RADIO TELEVISION Help Wanted Announcers Help Wanted Management AIR PERSONALITY r

WUBE, Cincinnati has opening for experi- SALES PROMOTION DIRECTOR enced air personality with strong production need a who can turn statistics into dynamic, convincing sales capabilities. Excellent starting salary, fringe We specialist a can Who can and benefits, opportunity for growth with stable pieces that client understand. translate ratings research Into before salesmen organization. Applications from all market results. Who can recognize sales opportunities the do, and before realize it is needed. A starter in Ideas sizes and formats considered. An Equal Op- have the material ready they self- and in follow through, who can not only develop but conduct a sales seminar or portunity Employer. Send tape and resume to: client presentation. All that and on -air promos too. Sound like your kind of challenge? Then write. You'll enjoy the California climate at a growing, medium Bill Jenkins, General Manager market NBC affiliate, fringe benefits, profit sharing plan, and $12,500 to $15,000 WUBE Radio per year to start, depending upon experience. 225 East Sixth Street Cincinnati, Ohio 45202 Send Resume To: Box F -85, BROADCASTING Help Wanted Technical An equal opportunity employer M/F L

-s Miscellaneous . ENGINEER TELECOMMUNICATIONS National education -research -exhibits institu- r Responsible & experienced engineer for tion seeks telecommunications coordinator to administer contract with prominent tele- "Sale In" 50,000 watt FM major market (north. vision producer for prime -time commercial "AMERICAS CUP '74" series, serve as liaison with independent TV east) station. Good salary & benefit and film producers, and assist in develop- Newport, R.I. ment of policies, budget and staffing ex- International plan. Submit confidential resume to: panded audio -visual activities. Should have experience with academic establishments, Sailing event of the Century documentary production, and audio -visual (U.S.-France-Australia) Box F -161, BROADCASTING techniques. Academic credentials and an JULY- AUGUST -SEPTEMBER active interest in science, history and art An Equal Opportunity Employer required. Some travel. Salary negotiable. Direct daily color feeds to your schedule, Washington, D.C. Send resume to: from Dockside to Finishing line. Exclusive Box F -179, BROADCASTING market assignments now being accepted. An Equal Opportunity Employer Phone or write for Reservations NOW! Ron Help Wanted Programing, Hickman: 401- 847-1370 or Box 596, WKFD, Production, Others J "The Radio Lighthouse" and WOTB -FM flag- ship stations. MUSIC /PRODUCTION DIRECTOR Help Wanted Technical interested in professional broadcasting? We offer the position of Music /Production Direc- r tor for a midwest suburban AM /FM. The position requires an experienced, mature professional who shall be compensated accordingly. Box F -100, BROADCASTING 1 FIELD Situations Wanted Management

GENERAL SALES MANAGER. Top 20. Ex- cellent track record. 10 years management SERVICE experience; advanced degrees; ability to lead and motivate. Married with family. Top references. Box F -129, BROADCASTING ENGINEER Florida broadcasters- Investor seeks AM, TAPE RECORDERS FM, in Florida, to actively participate in its operation and growth. All offers considered Ampex has immediate openings for qualified field service engineers to work Box F -139, BROADCASTING in the West region of the United States with headquarters in Los Angeles. Experience in servicing broadcast or Gen. Manager of small market (80,000) radio in Midwest looking for like position in larger closed circuit quality VTR's and televi- market. Sales, Programming, and Adminis- sion cameras is required. Ampex equip- trative background. Must be solid operation. is pro- Young and profil minded. ment knowledge desirable -will vide training. Excellent fringe benefits Box F-140, BROADCASTING and company car included. Miscellaneous Please send your resume including salary history, or call Ken Herring, 500 "REMINISCING IN OLD -TIME RADIO" CA 91201 (213) Nostalgia is sweeping the country and so Rodier Drive, Glendale, are our 5 minute daily programs featuring 240 -5000. An Equal Opportunity Employ- over 80 great comedians of Radio's Golden M Age ... Easy to sell . Will increase your er /F. ratings ... Low Rates. For audition tape and information Phone (703) 342.2170 or write Hayden Huddleston Productions, Inc., 305 Shenandoah Building, Roanoke, Virgipie AMPEX 24011.

Broadcasting Jun 17 1974 55 Help Wanted Sales Help Wanted Technical Continued

Sales ., :.,.: ...:., . :.z:. .u.> .. fi::;<.::ïri:<.::.....:.... r. .:>.,....., Video tí; Salesperson 2 ENGINEERS WANTED and Sales ASSIGNMENT Engineer OVERSEAS 2 Top Ranked Engineers Experienced on Full AMPEX Professional Major manufacturer of professional television equipment has a challeng- Video Product Line are required for temporary overseas assignment. ing opening for a salesperson in the Task is to install and check out VR- 1200's, HS- 100's, ACR -25's, Edit- broadcast, cable and Government markets. Proven marketing ability and ing Equipment, etc., then provide Training and Operational Support technical video experience manda- to National Iranian Radio /Television personnel during the 7th An- tory. Excellent opportunity to join a nual Asian Games. high growth, commercial electronics marketing group. Our branch office Possible permanent overseas employment opportunity afterward. is located in Kansas City. Reply to Marshall Ruehrdanz, 3200 West West- Place: Tehran, Iran lake Avenue, Glenview, Illinois 60025 Time: July 15th thru Sept. 16, 1974 or call (312) 729 -5210. We are an equal oportunity employer. Please send resume with references to: TeleMation Mr. W. D. Squyres, AMPEX INTERNATIONAL 401 Broadway, Redwood City, Calif. 94063 (415) 367 -3542 is::_>m:.: <,;<::>'':: ...... Employment Service t Weekly, Nationwide Employment List- ings for Radio & TV Including PD's, For Sale Stations Continued DJ's, News, Sales & Engineers. $1.50 per Issue $5.00 per month $12.00 3 months Cash with order, please sota., Midwestern Market / AM -FM / Sales Volume Ap- LNKW NO.Y.Fx I010 71/2 For Sale Stations proximately $500,000 / Price Approximately Times 1973 Cash Flow / Reply on Company PROFITABLE -DAYTIMER

Near the South's largest City . . . Growing Stationery to: Fast . $250,000. Less than 2X Gross. Terms to Qualified Buyers. Box F -168, BROADCASTING Box F -90, BOADCASTING No Brokers

50 KW AM and 100 KW FM in top 10 market. Will sell separately or together. Principals only Large Eastern Market AM -FM AM Sales Vol- Box F -146, BROADCASTING / / ume in $1,000,000 Area / FM Sales Undeveloped LARSON /WALKER & COMPANY / Price -$3,000,000 / 29% Down and 9% Seven Brokers, Consultants & Appraisers Los Angeles Washington Year Terms / Reply on Company stationery to: Contact: William L. Walker Suite 508, 1725 Desales St., N.W. Washington, D.C. 20036 Box F -169, BROADCASTING 202/223 -1553 t No Brokers 783 BUYERS! That's a lot of buyers. Or is It? There's only one buyer for your property, and no computer Is going to identify and sell him. But we will. And we won't tell the 762 others, either -the non -buyers, and all of their friends and t associates, and your competitor. Take the Gulf Small AM & FM $165M Terms Daytime $260M Terms problems out of selling your broadcast prop., M.W. Small erty, and put extra profits In. We'll show you South Metro Fulltime 800M Nego MidAtl Metro Profitable 825M Cash how. That's why we're America's fastest - growing media brokerage firm. (This is where M.W. Sub AM & FM 485M Terms S.W. Major FM 2.5MM Terms the action Is!) Brokers & Consultants to the CHAPMAN ASSOCIATES® 1E1 Communications Industry business brokerage service THE KEITH W. HORTON COMPANY, INC. Atlanta- Chicago- Detroit-Dallas 200 William Street Elmira, New York 14902 P.O. Box 948 (607) 733 -7138 Please Write: 5 Dunwoody Park, Atlanta, Georgia 30341 t i

Broadcasting Jun 17 1974 56 Profile

look 'em Kitty Broman: a generalist after a Q -and -A session). "I just in the eye and make them think their in the broadcasting business subject is the most important in the explains. "I'd take out a mortgage on the gates of world," Kitty Broman "After hell for her," her boss says without the that, you just hope your native intelli- least bit of prompting. But then again, gence comes to the fore." She works way. was Bill Putnam, president of Springfield Tel- without notes, by the "I born evision Broadcasting Corp. -and a pro- talking." moter to the core -is given to exaggera- Mrs. Broman started talking on the air tion. Hyperbole aside, however, what in 1955 when she was given one day's shines through is his dedication to this notice that she would have to do WWLP'S female co- worker whose job description daily cooking program -the regular cook, reads like one of the recipes she presents she explains, had called in sick. She had on her daily television program: equal some little- theater acting experience but parts vice president of Springfield Televi- "in those days, who had a TV back- sion, clerk of the corporation, hostess of ground?" she says, remembering her bout Kitty Today, and, for frosting on the with stage- fright. cake, director on the television board of Despite some first-day nightmares (such the National Association of Broadcasters as accidentally dumping a frosting mix (the first woman to hold the post). on the floor), she stuck with the show. original cook When Kathryn Elizabeth Flynn (Kitty) Bill Putnam recalls that the was so angry when she returned and Broman picks up a new job, she can't had before. found Mrs. Broman in her place that she seem to drop the one she quit. from one job to Kathryn Elizabeth Flynn Broman -vice She's not promoted Kitty Today has become "a lot more next; rather, she's much like the once president and clerk of corporation, Spring- the in the subsequent 19 years, the honeymoon bungalow that has had field Broadcasting Corp., Sp-ingfield, Mass.; meaty" small, hostess says. From low -cost main -dish many rooms added on that now it is b. Feb. 5, 1920, Pittsburgh; attended so cooking, the program has evolved into a a complex of its own. Carnegie Tech and University of Pittsburgh, vehicle for week -long discussions of vene- If pressed, Kitty Broman will say that 1936 -37; entered business in 1953 as traffic manager, WSPR(AM) Springfield; real disease, the status of women and the if she had to give up either the adminis- American Indian. Still, she assistant to president, Springfield TV Broad- plight of the trative side as Mr. Putnam's right -hand a casting Corp. (licensee of WWLP(TV) admits that she still has kitchen set and "person" or the performing end of the enjoys whipping up an appetizer or two business, she'd have to give up her show. Springfield, WKEF(TV) Dayton, Ohio, WRLP- (TV) Keene, N.H. -Brattleboro, Vt.- Green- for old times' sake. "Like anything you like to do, [the pro- Mrs. Broman is an original stockholder gram] gets easier to do over a long pe- field. Mass.), 1954 -58; hostess of WWLP- Corp. WRLP's Kitty Today show, 1955 -; cle-k of in Springfield TV Broadcasting riod of time," she says. (She's been doing was a station, Bill Put- corporation, 1958 -; vice president, 1969 -; Even before there the midday Kitty Today for 19 years.) nam recalls, she was helping with the Of administration, she says, "It's a peo- elected to television board of National were 1974; m. Paul FCC filings, when both of them ple business. Of course, you can do both Association of Broadcasters, Chamber of Com- Broman, 1951; children- Karen, 31, Paul, 30 working for the local things. And I want to do both things and even out a second mort- (by her previous marriage), and Morgan, 21, merce. She took well. I've been blessed with a lot of en- gage on her house in 1954 when Spring- Erica, 17. ergy." field faltered in the dog days of UHF Energy enough, that is, also to raise television. four children, make her own bread at convention hotel room at the unconscion- "She is simple, totally real," Mr. Put- home -although she originally didn't able hour of 7 a.m. the day after the bal- nam says, "completely unoccupied with want to take on her program because it loting. She was "so excited" that today role playing. That's why she's so effective involves a lot of cooking, which, she says, she can't even recall who was on the on the air. You can't be on the air long she does enough of at home -serve as other end of the line, only that he told without the real you showing up." goodwill ambassador for her company, a her she had made it. In softer' tones, she As might be expected from one whose three -station UHF group, to luncheons retells the story of her disappointment at responsibilities stretch from doing a daily and dinners of fraternal organizations, losing a similar race by only a few votes program to "holding down the'fort" when state fairs and expositions, and campaign for the board the year before at the the president is away, Mrs. Broman says for and win the spot on the TV board. Washington convention. "My morale was she "admires those who live their lives Mrs. Broman arrives in Washington very low. I thought they didn't want me," fully, work to capacity on a daily basis. today (June 17) for orientation sessions she says. "But after a while I figured it I never subscribed to the kind of thinking before the joint boards meet this week. wasn't me really." that said 'I'll dog it today and work to- Carefully, she backs away from questions "What that board needs is someone morrow.' " about what she thinks of the association with couth," says Bill Putnam. That, he Kitty Broman has been honored many or what she wants to see done while she laughs, is why he encouraged her to run. times in the New England area for her is on the board. Her backpedalling is less And anyone who interviews people for achievements; she has been called the the product of political pussyfooting than a living must possess a good amount of "first lady of Western New England tele- the kind of savvy that says freshman couth. Sitting behind a horseshoe -shaped vision." Bill Putnam even named his Day- legislators don't jump into print with desk, à la NBC's Today Show, Mrs. Bro- ton station after her- wicEF, Kathryn a batch of position statements before their man has pumped everyone from mem- Elizabeth Flynn. first sessions. bers of the Kennedy clan to Mahalia And on top of everything else that has But, she remembers her election with Jackson (whom Mrs. Broman considers come her way, two weeks ago she be- some relish. The call that announced her her favorite interviewee, partly because came a grandmother- another NAB victory in the vote came into her NAB Mahalia compared her to Dinah Shore board first.

Broadcasting Jun 17 1974 57 Editorials

Knockdown ing with two tongues, one for each face it has lately been presenting to the Congress and the public. There are lobbying lessons to be learned from the mark -up The Justice Department's interest in keeping things as session of the Senate Judiciary Committee from which a they are is understandable. It figures to win some antitrust copyright bill emerged last Tuesday, though there are fewer cases without going through the awkward and uncertain to be learned by cable operators than by broadcasters. work of prosecuting them under the antitrust laws. Its Cable won just about everything it wanted: elimination hope is to persuade the FCC to deny license renewals to a of a prohibition against the importation of distant sports, number of newspaper-owned stations on "public interest" a halving of the fees to be paid into broadcast retrans- the grounds, which are infinitely more flexible than antitrust mission pool. Broadcasters lost their big one: the fight statutes. against establishment of a new performers' and manufac- That cheap shot would be denied the Justice Depart- turers' right in sound recordings with broadcast royalties ment if a House-type renewal bill became law. Members of fixed in law. the Senate subcommittee will be entitled to ask why Jus- True, section was with a fee the record royalty adopted tice didn't choose antitrust prosecution in the first place if schedule scaled down from the original, but the precedent it genuinely believed it had cases it could win in the feder- it sets is in itself reason for its ultimate rejection. If every al courts. musician and every label is now to own a performing right As for OTP, its views on renewal relief have been in every record and to share in a pool of broadcast royal- tainted since originally expressed. Senators will remember ties, how can the principle be kept from spreading to oth- that Clay T. Whitehead, OTP director, tied the administra- ers who are equally essential to the recording of a musical tion's support of renewal legislation to a call for affiliate work - for example, the skilled technicians who create the pressure on networks to alter the tone of network news. final sound? For that matter, if the right is to be accorded Maybe Justice and OTP witnesses will cancel each other musicians performing for a record, can it logically be de- out, leaving other witnesses to articulate the eminently rea- nied a an actor performing in television film or a motion sonable case for renewal relief that is as much in the pub- picture? lic's interest as the broadcasters'. The setback last week was not fatal to the broadcasters' case, which is yet to be made before the Senate as a whole and in the House. But it was severe enough to jar the Bicentennial's Eiges broadcasters into maximum action. If the recording royalty The outlook for appropriate observance of the 200th anni- gets into the law, it will be only the beginning. versary of the nation's independence in 1976 has improved measurably. First came the designation of John W. Warner, former secretary of the Navy, as administrator. Last week Change of pitch Mr. Warner, as one of his first official acts, swore in retired The Television Bureau of Advertising's decision to redirect NBC vice president Sydney H. Eiges as assistant administra- its main efforts, concentrating more on the development of tor for communications and public affairs of the American new regional and local television advertising and less on na- Revolution Bicentennial Administration. tional selling (Broadcasting, June 10), represents a logical Mr. Eiges, having reached NBC's compulsory retirement progression. Certainly television is well established as the age of 65 after 33 years of service, is ideally suited for his primary medium of national advertising, and national adver- new task. He won't allow Washington's bureaucratic lag to tising accordingly offers relatively - we emphasize the "rel- deter him from making up for lost time in the haphazard atively" - little potential for further TV growth. Regional/ approach of the pre -Wamer planning. local advertising, on the other hand, offers a large potential that, despite many successful TV forays, remains heavily committed to newspapers and direct mail. .... It makes sense to go after the bigger game, but a great deal will depend on the approach. It obviously would not Y+ do to abandon national advertising to the networks and the station representatives, no matter how talented and well equipped their forces, as the TVB board recognized in adopting the new policy. Changes in basic direction rarely come easily at the start. For Norman E. (Pete) Cash there will be a readjust- ment from presidency to vice chairman of the board. For his successor in the driver's seat, the assignment is to become, as rapidly as possible, the newspaper publishers' ene- i my number one.

Which spokesman d'ya believe? As matters now stand, the Department of Justice will argue this week against the kind of license renewal relief that the L-1 House has adopted and the Senate Communications Sub- committee will be studying. At the subcommittee hearing, Drawn for Broadcasting by Jack Schmidt renewal relief will be advocated by the Office of Telecom- "A lot of people would like to know how the Jolly Green munications Policy. Thus the administration will be speak- Giant got a son."

Broadcasting Jun 17 1974 58 0.

A means to the Mardi Gras

The Sioux City East High School Band wanted to raise funds to participate in the Mardi Gras parade in New Orleans. As February neared, they were still short of their goal. in spite of a candy sale. a light bulb sale, a dinner and a basketball benefit.

In cooperation with the Band Parents Association. the local Fetzer TV station telecast a Mardi Gras Auction. Merchandise, donated by area businessmen. was auctioned to viewers by well -known radio and

TV personalities. who donated their time. As a result. enough was added to the fund to make the trip possible.

I Ielping young people realize their goals is all part of Fetzer total community involvement.

Ste fekjei tatic/n4

WKZO WKZO -TV KOLN -TV KGIN -TV Kalamazoo Kalamazoo Lincoln Grand Island

WWTV WWUP -TV WJFM WKJF(FM) WWAM KMEG -TV Cadillac Sault Ste. Marie Grand Rapids Cadillac Cadillac Sioux City To Anthony Astrachan for distinguished UN. reporting. These are complex times. And they make covering the United Nations activities a more complex task each year. This gives added significance to the award for distinguished U.N. correspondence for 1973 by the Deadline Club, New York Chapter, the Society of Professional Journalists, Sigma Delta Chi. The prize is $500 and a bronze "deadliner" statuette created by Rube Goldberg. The award is sponsored by International Telephone and Telegraph Corporation. ITT is pleased to congratulate this year's winner, Anthony Astrachan, for his coverage of the Mid -East crisis and October Arab -Israeli War in the Washington Post. To Mr. Astrachan -and all those journalists who keep the world informed on the work of the United Nations- congrat- ulations. The best ideas are the ITT ideas that help people,

International Telephone and Telegraph Corporation, 320 Park Avenue, New York, N.Y. 10022.