Proceeding: International Conference on Art, Design, Education, and Cultural Studies (ICADECS) 2019 (ISSN: 2686-617X ) Universitas Negeri Malang, Malang, Jawa Timur, Indonesia Langlang Malang: Designing Graphical User Interface for Culinary Apps in Malang 1st Yudhistya Ayu Kusumawati 2nd Yongkie 3rd Victor Adiluhung Abednego Visual Communication Design Angkawijaya Visual Communication Design Bina Nusantara Institute of Creative BinaVis Nusantaraua l Commu Institutenic ation of D Creativeesi gn Bina Nusantara Institute of Creative Technology Malang Technology Malang Technology Malang Malang, Indonesia Malang, Indonesia Malang, Indonesia [email protected] [email protected] [email protected] Abstract — Malang Raya included Malang City, Malang spending in Asia Pacific was US $ 26 billion for food and Regency and Batu City holds considerable tourism drinks (AT Akbar, 2017) [2]. potential to be developed especially in the field of culinary tourism. To increase public awareness of The development of culinary marketing is supported culinary tourism in Malang, an interesting media is needed by developments in technology such as the internet to be develop to provide complete information related to network that is increasingly easily accessed. Travelers the tourist destination. Today smartphone usage has never share their culinary experiences on social media such as been separated from the public in the use of applications in Instagram or the YouTube channel of the foodblogger. smartphones. The internet has become a primary need for society today. This phenomenon can be used by designers Culinary to package information through culinary guide applications tourism has a positive impact on economic activity. The including street food, restaurants and cafes spread across Ministry of Tourism said that culinary added gross value. Malang. The specific target in this study is to create a Workers are also absorbed from business units engaged GUI (Graphical User Interface) design for mobile apps in culinary tourism activities (Besra, 2012) [3]. The Langlang Malang on smartphones that aims to increase Government through the Creative Economy Agency said public awareness, especially among teenagers, on the that culinary is one of the sixteen leading creative diversity of culinary tourism in Malang. The long- term economic subsectors. Culinary in the context of the goal is that with the application media, people will become creative economy is the activity of preparing food and more familiar with culinary tourism in Malang, which in turn drinks that emphasizes the aesthetic and creative aspects will encourage the interest of the wider community outside Malang to visit Malang. as important elements to provide added value and increase the selling price of a particular product (Lazuardi, 2015) [4]. Keywords— phone apps, Graphical User Interface, culinary tourism, Malang Raya To reach the target number of tourist visits requires a good marketing strategy from the culinary that is seeded. I. INTRODUCTION Typical culinary in a tourism destination is believed to be The tourism industry is an important sector that an effective means of promotion and image-forming contribute to the country's economy. Tourism is an destination (Hjalager and Richards, 2002) [5]. The image industry in which there is a component called 4A, namely of a tourism destination is the trust, understanding, and attraction, accessibility, convenience and ancillary or rating of tourists about a place visited. organizations that take care of tourism (Cooper in Malang City is one of the second largest cities after Prasiasa, 2013: 52) [1]. Of the four components, quite a Surabaya in East Java. Malang Raya covers Malang City, lot of expenditure is done by tourists in the convenience Batu City and Malang Regency. Besides being known as associated with purchasing food and beverage. This a city of education, with its many higher education condition is supported by tourist expenditure data from ainstitutions and polytechnics, Malang is also known as a the Ministry of Tourism, showing spending on food came tourism city that has great potential to be developed. In in second place after transportation with a percentage of recent years, tourism in Malang has experienced quite 19.6%. The Master Shopping Representation Muslim rapid growth. Based on data from the Culture and Shopping Travel Index in 2015 also noted that tourist Tourism Office (Disbudpar), the number of tourist visits in Malang continues to increase. And in 2016, the number of tourists entering Malang recorded 5.8 million visitors. Of the number of visitors in 2016, for foreign tourists reached 129 thousand visitors. Whereas for domestic tourists reached 5.7 million people [6]. In the city of Malang itself there are various kinds of tours that one can enjoy through culinary Malang. 286 The existence of culinary tourism in Malang holds Primary data also come from all survey, interview enormous potential which is a pity to miss. With the and observation activities. These data are collected to development of culinary tourism in the Greater Malang solve the problem that will be examined in this region, it is expected to be able to attract more tourists both study. Secondary data in the form of documents obtained domestic and foreign tourists. Therefore, culinary tourism from the official website of the City of Malang in Malang Raya needs to be developed further. One of Disbudpar, literature books that are relevant to the research them is through the promotion of tourism in the city of topic. Data collection is done by qualitative methods, Malang. Promotion is needed so that people are aware of where the data obtained from literature review, the culinary specialties in Malang. For this reason, a observations and interviews are converted into a design media that is interesting for the public to be more aware criterion which will be implemented on a visual design of Malang's culinary needs is needed. Many media can be concept. The following is an explanation of the data applied as an effort to introduce culinary in Malang. One collection process: of them is through the use of smartphone applications that can be accessed by every society. In this study, researchers 1) Literature review; collect written sources that are printed or digital about information about culinary in tried to design a GUI (Graphical User Interface) for Malang, literature that discusses recommendations for smartphone applications that can be used as a reference for culinary destination in Malang. making both Android and iOS-based applications. The 2) Observation; conducting a field study by visiting design of the application for mobile phones was chosen as culinary in Malang Raya observing the visitors and the main project because in the digital era as it is today, the characteristics of the culiary destination directly almost every level of society uses smartphones or 3) Interview; conduct question and answer and smartphones where the use of smartphones is inseparable discussion to sources and stakeholders, in this case from internet usage. Smartphone is a communication the customer where to eat. medium that almost every level of society owns and accesses. Therefore, in the context of promoting tourism Design Process in Malang, we need a media that can be accessed by every The application design process is carried out using the user. "Design Thinking" method (Brown, 2009) [8]. This method is described in several stages, namely: This research has a final product in the form of a 1) Empathy prototype design GUI application Langlang Malang Observing the activities and views of the community of which contains a collection of culinary recommendations culinary tourism in Malang. in Malang Raya. But this time the design is more focused 2) Define on culinary tourism in the city of Malang. In this Define public awareness of tourism in Malang, as application also contains information about locations, well as its relationship with prospective user recommendations, prices and reviews of various culinary activities. in Malang. Besides aiming to increase public awareness, 3) Ideate especially for the existence of culinary in Malang through Determine media that can solve problems effectively, this media, it aims to provide complete information to but also design alternative designs that suit the needs prospective tourists related to tourist destinations in and characteristics of prospective users. Malang. It is hoped that this media will attract public 4) Prototype interest, especially outside the Malang area, to visit Design a design based on alternatives that have been Malang City. selected. Design can be in the form of systems, concepts, hierarchies, assets, and prototypes. Similar research on the GUI was conducted by 5) Test Khairurrizqi, 2015 in a study entitled GUI design "The To test the design that has been designed. From this test Jambe" as Learning Media in Jambi. This study contains obtained feedback from prospective users who were the use of GUI as a learning media for Muaro Jambi tested, the feedback can be used as design suggestions artifacts by applying the GUI principle from Deborah J. so that the design can be improved and optimized Mayhew namely user familiarity, consistency, namely the regularity of the layout such as buttons and images, ease of use / ease of use, ease of learning / easy applied, and III. DISCUSSION protection that is the close feature on each menu Langlang Malang is an application that contains a (Khairurrizqi, 2015) [7]. culinary guidance in Malang Raya. Culinary is divided into three categories namely streetfood, restaurants and cafes. II. METHODS The GUI design in the Langlang Malang application In this study the theme of culinary in Malang, including is dominated by red color. When the user presses the logo street food, restaurants and cafes. The research location of Langlang Malang a loading screen page will appear. chosen was in Malang City which consisted of several sub- The visual concept in the design of the GUI for the districts including: Klojen, Lowokwaru, Kedung Kandang, Langlang Malang application consists of several elements Blimbing and Sukun Subdistricts.