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Theescapist 073.Pdf Yep, this week we tackle Microsoft. Not The most important thing for developers In response to “’You’re Wrong’” literally, you understand; that would be to remember --the place where I from The Escapist Forum: This may be much like a fly ramming into an 18- disagree with this article altogether-- is the way in PC game land, but in every Here at The Escapist, we’ve done several wheel transport truck, speeding down that official message boards are a waste company I’ve worked for making console issues profiling large companies. These the highway. But, we do take a high look of time altogether. games have had focus groups. companies were chosen because they at the inner-workings of Microsoft, their have left an indelible mark on the world Game Studios, their Xboxes and their They’re an ineffective, error-prone, and We put an advert in numerous sources, of gaming. Most of these companies features, and even their “Perception expensive method of official some aimed at the “hardcore” - signs in started with the intention of making Engineers.” Find these topics and more communication. All the benefits of EB for example - and others not so games, grew into large companies in this week’s issue of The Escapist. message boards can be easily gleaned hardcore - we ask our friends and relatives. making great games and continue to Enjoy! by reading the community boards. All dominate their respective “specialties” the benefits of official communication This is a much better process for giving within games. And these companies have Cheers, can be had by actually publishing feedback - we have casual gamers as found the thing at which they excel and information. Official boards are a waste well as hardcore gamers. so, have stuck to that, continuing to of time and resources. refine and improve. Anyway, more of the stupid decisions get - roc ingersol made by execs hired by companies This week’s subject is not quite the same. This week’s subject accounts for the Operating System on 85 percent of the computers in this office, accounts for the very program in which this letter is composed, accounts for an amount of In response to “’You’re Wrong’” revenue similar to the GDP of any from The Escapist Forum: The number of small countries, and also has hardcore may not always be wrong, but a program or two for accounting. And they (we) are always safely ignored. now they account for a large percentage of “stuff” in the game market, whether The hardcore complain about everything; in the form of their proprietary console so we can’t just point to one or two or their Game Studios’ creations, or cases where their complaints were perhaps even recent forays into the justified as some sort of proof that they world of games press. (we) have any credibility. because they’re (supposedly) good In response to “Starforce Must Die” about their product: “Imagine this - your managers or marketers, but who really from The Escapist Forum: It always car breaks down, and instead of taking it have little knowledge of the games and irritates me when people attack the to the mechanic to be fixed, you go the games industry, than by hardcore publishers’ (or whoever’s) decision- online and start complaining. Such gamers. making on our part, and then proceed to behavior cannot make anything better.” make the decision that we are all being And they urge everyone to contact their - FunkyJ “kicked in the teeth” or “sucking it down” support if there are any problems. One for us. It’s really quite demeaning, minor problem with this recommendation In response to “’You’re Wrong’” offensive even, to those of us who don’t is Starforce’s complete denial that their from The Escapist Forum: The work ourselves into rages about software can ever cause any problems. problem with message boards is that anonymous anti-cheat data collection With this belief, how can they fix many people use them to express, and that’s never even glanced at by a anything? gain recognition, with regards to their human, or who are really not that thoughts on whatever the subject may bothered by the minuscule chance that A better example would be this. I buy a be. If you type “I didn’t like a weapon in SF might possibly maybe do permanent new car, and I pay for some gas to go in this game” on a board you’re not going damage to our computers. the tank. As it’s being put in, I notice the to get any recognition, whereas if you attendant is under the car, working on say “They have totally destroyed this I also find it amusing that both the my brakes, without even asking me or game by designing the crappiest pea author and several unrelated others I’ve telling me what he does. Is it any shooter weapons ever seen in a video come across lately during my interblag wonder that when my brakes fail, I’m game - congratulations you all suck!” travels are describing Steam, GameTap not inclined to return to the gas station you may get more responses (and and their peers as the ‘alternative’ to attendant to have them fixed? recognition) as its more emotive, but DRM - when in fact they are textbook you’re thoughts are no longer realistic. definitions, far more so than SF in fact. - milieu Just goes to show: it’s not the idea that’s Therefore it would be ridiculous to use a to blame. In response to “Gears of War: I message board for improvements - or as Wouldn’t Buy It” from The Escapist a place to provide feedback to you’re -Tom Edwards Lounge: Well, I almost entirely disagree beloved game developer. They are just a with this review, but that’s the beauty of marketing tool. In response to “Starforce Must Die” opinion! from The Escapist Forum: I love the - Nobodies15 analogy given by the Starforce guys Something I found interesting: You are inevitable transition from optical media holding the Halo franchise up as the gold to digital distribution will play out for standard in this review. Both Halo games brick and mortar retailers. There will still suffered from some significant design be people who want something tangible flaws in the single player campaign but when they buy a game. Will they be able offered staying power through excellent to go to a kiosk at EBGameStop, choose multiplayer. Gears undeniably has flaws, a game, and have the kiosk burn it to a but if the single player campaign doesn’t disc? hold your attention the online multiplayer is really beautifully done. Yet, you don’t - Ajar mention it, even as you point to Chromehounds, a game with a cursory single player component at best, as a good example of a game with lots of content for your $60. Try co-op or vs. multiplayer before you dismiss the game. - Ian Dorsch In response to “Gears of War: I Wouldn’t Buy It” from The Escapist Lounge: I don’t think I could disagree with a review as much as I am with this one. - Albedo777 In response to “Team Humidor on Used Games” from The Escapist Lounge: The next question is how the Before Halo, Gears of War, Games for began calling Microsoft “The Borg” after Windows Magazine and even Xbox, the Star Trek villains who wiped the Microsoft was a software company which galaxy clean of all opponents by literally had made its billions by doing the one “assimilating” them. To many, Microsoft’s thing it did best: buying other companies slash-and-buy business practices and, to quote Star Trek, assimilating appeared little more than a modern their technological and biological monopoly on all things having to do with distinctiveness into its own. computers, and one has to wonder if the Congress and Supreme Court of that era What we now know as the Windows were as pseudo tech savvy as they seem operating system had its humble to be today, Microsoft would have beginnings in a place called The Palo Alto escaped the 20th Century with only a Research Center (PARC), which at the single anti-trust suit to their name. time was operated by Xerox. PARC invented the world’s first graphical user After 30 years, Bill Gates has seen his interface (GUI) which was appropriated dream come very close to reality; today, by Apple and then from Apple by there are computers in almost every Microsoft. In 1995, Microsoft did it again, home, on almost every desk, and around liberating a version of Marc Andreessen’s 90 percent of them run Microsoft revolutionary Mosaic code from Spyglass Windows. Microsoft does not enter Software and transforming it into what markets, it dominates them. we now know as Internet Explorer. FFor this article, The Escapist spoke with The company’s history is heavy with two men behind the two companies key such acquisitions. From networking to Microsoft’s dominance of the game technology to ad services to media industry, Bruce Shelly of Ensemble players, Microsoft has made one thing Studios and Jordan Weisman of FASA quite clear over the years: If they can’t Interactive. Both men and their beat you, they will buy you. companies were assimilated by Microsoft. Together, they laid the foundations for In the late ‘80s, free-thinking and Microsoft’s emergence as possibly the independent technology enthusiasts single most successful game publisher in the industry, and, in the end, not a bad creating a great first game and surviving so we were [essentially] the first internal - more than competence, we were one of place to work.
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