Alabamians Encouraged to Participate in 100 Alabama Miles Challenge

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Media Release Contact: Koko Mackin May 7, 2018 205-220-2713 Alabamians Encouraged to Participate in 100 Alabama Miles Challenge Birmingham, AL — In an ongoing effort to promote healthy lifestyles, Blue Cross and Blue Shield of Alabama is encouraging Alabamians to participate in the 100 Alabama Miles Challenge. The Challenge officially starts on Saturday, May 12 with kick-off events in several cities and towns throughout the state and Chewacla State Park in Auburn. The largest event will take place at Railroad Park in Birmingham on May 12 at 9 a.m., and will feature celebrity spokesperson, Noah Galloway, a veteran of the United States Army, an extreme race competitor, and a motivational speaker who was recently a contestant on Dancing with the Stars. Galloway will lead attendees on a one-mile walk around Railroad Park as a symbolic “first mile” of the 2018 challenge. This new statewide public program is presented by The University of Alabama Center for Economic Development and partnering organizations including the Alabama Trails Commission, Blue Cross and Blue Shield of Alabama, Lakeshore Foundation, Jefferson County Department of Health, Governor’s Commission on Physical Fitness and Sports, Alabama Beverage Association, AARP, Alabama Department of Public Health, and Alabama Obesity Task Force. The 100 Alabama Miles Challenge encourages Alabamians to get outside and enjoy physical activity at our state’s parks, nature preserves, and rivers. Participants can register at 100alabamamiles.org. They will earn electronic badges for milestones they reach and places they visit as they log their miles of activity that include, but are not limited to walking, running, swimming and hiking. Participants can also use the website to find recreational trails throughout the state, track their progress individually and by teams, and receive important safety and wellness information before going outside. Participants in the 100 Alabama Miles Challenge can use the #100ALMiles hashtag to share photos and experiences across social media as they rack up their mileage. About Blue Cross and Blue Shield of Alabama Blue Cross and Blue Shield of Alabama has insured Alabamians for over 81 years. Blue Cross offers coverage plans to corporations, individuals and the senior market. For more information about Blue Cross, visit AlabamaBlue.com. Connect with us on Facebook, check out our videos on YouTube and follow us on Twitter for more up-to-date information. Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association. .

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