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LEDGERLANDMARK RESORT

Volume 324 August 2019 LEDGER Volume 324 August 2019

Group Sales

The group sales team has booked (signed contract in hand) the following group business. See the list of the groups and respective dates for contracted groups completed in July, 2019.

JULY 2019

GROUP NAME HOME DATE(S) OF EVENT American Family Madison, WI 8/14-8/16/19 Pattyn North America Hartland, WI 8/16-8/18/19 Schaefer / Gawenda Wedding Manawa, WI 9/19-9/21/19 End Domestic Abuse WI Madison, WI 11/07-11/08/19 Ott / Holen Wedding LaValle, WI 7/31-8/02/20 Hogan / Leon Wedding Chicago, IL 8/06-8/08/20 Lehman Family Reunion Beaver Dam, WI 8/01-8/04/21

New Patio

The resort has a new patio and gas fire pit. The building and construction took several weeks. It was fired up on August 8th for the first time. Guests will enjoy the additional outdoor space to relax.

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FIRE PIT CONSTRUCTION Many phases to the building, construction, and landscaping for the project. LEDGER Volume 324 August 2019

Tracie Walter Misc.

Tracie Walter is the resort's new Front Badger Window Cleaning will be here Desk Assistant Manager. She is a August 19 - 21 to wash windows in the graduate of Northeast Wisconsin restaurant, lobbies and exterior condos. Technical College with a degree in Chem-Dry will be here August 14th Business and Marketing. An Algoma to start carpet cleaning. The start native, Tracie enjoys the outdoors - building is yet to be determined. especially hiking, exploring and all sorts of water activities. Like the rest of the Reinhold Signs is producing new Front Desk team, Tracie really knows exterior signage for the resort. Door County, and can share her Production should be completed in the experiences with our guests. She can next week, and installation is yet to be help make reservations, and tell you all scheduled. the things she loves about Door County. The Spinnaker, Schooner, and Egg Harbor meeting rooms are scheduled to be painted yet this summer. Triathlon Help

The resort has ben manning a water station for the Door County Triathlon for ten years. A number of owners volunteered to take on the chore again this year. Many thanks to the crew. LEDGER Volume 324 August 2019

Website Dashboard

Having a website and online presence strategy allows the Landmark Resort and Carrington Pub & Grill to market our business online. A website is important because it helps establish credibility. The resort’s website is there to help generate business, promote goodwill among customers and prospects, and deliver strong marketing messages. Our website is the single most important marketing tool for the resort. It serves as a virtual equivalent of a physical business for the 3 billion internet users. Following are a few statistics about recent performance of the website. July 2019 vs 2018 n Traffic for July 2019 (28,513 visits) is up 20.96% over the 2018 numbers. n Web traffic for the month of July 2019 was the highest monthly total in 24 months. n Pageviews: the number for July 2019 (72,549) is up by 14.75% over the July 2018 numbers. n The number of pages visited and the time on the website have remained fairly consistent throughout the year (users visit 2.54 pages on average and stay on the site for 00:02:15 on average). Traffic is up due to the PPC campaign, Constant Contact mailings, retargeting, and online advertising … that all point to the website for more information. Dashboard Mar Apr May June July 10,554 9,642 11,162 16,113 28,513 Visits 9,458 8,572 10,081 14,909 19,367 Absolute Unique Visitors 41,422 38,074 43,194 57,685 72,549 Pageviews 2.8 2.79 2.74 2.6 2.54 Average Pageviews 00:02:31 00:02:30 00:02:21 00:02:06 00:02:15 Time on Site 75.1% 74.5% 75.7% 77.7% 78.7% New Visits

Carrington Video

Peninsula Filmworks visited the Carrington Pub & Grill on Wednesday, August 7th to film a new video segment. They recorded executive chef Jason Pump talking about the pub’s food and format, as well as showing a number of dishes being prepared (and the finished dish). Once edited, the finished video will be posted on the Door County Visitor Bureau's website. We look forward to sharing the video in the future.

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Calendar for August

Discover Wisconsin

The Landmark Resort will be featured in an upcoming episode of Discover Wisconsin. A film crew was on property August 1- 2 filming a variety of scenics, people, and amenities. There are four segments in each episode. The Landmark Resort will share this Door County episode with Egg Harbor, Sturgeon Bay, and Leathem-Smith Lodge. Jeff Larson, Director of Marketing & Sales was the host for the Discover Wisconsin crew, and also directed the content for the Landmark Resort and Egg Harbor segments. It is scheduled to air June 7, 2020.

General Manager Patti Taylor was filmed for the segment. She shared Melissa Lochowtz was a guest recruited to be part of the video. She the history of the resort, what guests might expect, and gave an shared that she has been coming to the resort since she was 5 years overview of the resort. old. She came with her parents and brother then, and comes with her husband and two daughters now.

Visting Plum Bottom Gallery. Egg Harbor will be positioned as a Carrington food was also featured in the resort’s segment. We will see happening place for the arts and music. what makes the final 4 minute edit.

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Squirrel Nut Zippers At the Door Community Auditorium

Quirky nine-piece band Squirrel Nut The Landmark Resort is a presenting sponsor for the Sunday, August 11th DOOR COMMUNITY Zippers reunited last year in celebration AUDITORIUM of the 20th anniversary of their album concert at the Door Community Auditorium. The sponsorship is made “Hot,” which launched the hit songs Mavis Staples ...... August 29 possible through a trade out. The resort “Hell” and “Put a Lid on It.” A vintage Choir! Choir! Choir! ...... Sept 9 provides rooms at a deep discount in mashup of Delta blues, pop, and jazz, Shemekia Copeland and Ranky exchange for print ads in the Door Squirrel Nut Zippers are often grouped in Tanky ...... Sept 21 Community Auditorium playbill (for the with swing revival bands like Big Bad Wade Fernandez and Bill Miller ... Carrington Pub & Grill and the Landmark Voodoo Daddy and Cherry Poppin’ ...... Sept 28 Resort). And the “Presenting Sponsor” Daddies, but the Zippers are far more Big Mouth and the Power Tool Horns recognition is part of the trade. unpredictable. Their eclectic offerings ...... Oct 5 utilize rock instrumentation plus horns, Love Letters with Meredith Baxter piano, violin, banjo, saw, and more. As and Michael Gross ...... Oct 13 NPR put it: “It’s not easy to categorize the music of the Squirrel Nut Zippers, except that it’s hot.” - 9 - LEDGER Volume 324 August 2019

EGGstravaganza Auction at the Kress Pavilion

The egg sculptures have been up throughout the Village of Egg Harbor all summer. And soon they will be gone. As the ad on the left indicates, the EGGstravaganza auction takes place on Saturday, August 17th. The 27 sculptures will be auctioned off at the event. Five years ago when the Public Arts Initiative auctioned off 50 eggs they sold from a low of $250 to a high of $18,000. The Carrington Pub & Grill was one of the egg sponsors for the event. The Carrington’s sculpture was entitled: Merlin. It was by artist Deborah Perrino, and was displayed outside Blacksmith Clothing Company. There will be an artists’ reception at the Carrington Pub & Grill on Friday, August 16th. It runs from 6 - 8pm in the Egg Harbor Room. It is an opportunity to meet the artists in person. Sponsors and the general public are welcome

ARTIST RECEPTION DATE: Friday, August 16 TIME: 6 - 8pm PLACE: Egg Harbor Room at the Carrington Pub & Grill

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Carrington Summer Specials

The Carrington Pub & Grill is offering these specials for another month: Tuesday Taco Bar Tuesday nights 5 - 9pm. The Carrington’s Tuesday taco bar features beef and chicken tacos, pazole (Mexican hominy soup), seafood enchiladas, chips and salsa. Adults: $15 each | Children ages 6 - 10: $8 each | Children ages 5 and under: free Wednesday Asian Cuisine Night Wednesday nights 5 - 9pm. The menu includes chef-made fresh stir fry, egg rolls, rangoon, hand-rolled sushi, fried rice, and more. Adults: $19 each | Children ages 6 - 10: $8 each | Children ages 5 and under: free Thursday Slider Bar Thursday nights 5 - 9pm. Features corn on the cob, build-your-own slider (pulled pork, pulled chicken, or hamburgers), pasta and potato salad, and coleslaw. The sliders are now made fresh rather than being offered on a buffet service. Adults: $15 each | Children ages 6 - 10: $8 each | Children ages 5 and under: free Friday Fish Fry Our Friday Fish Fry is a Door County tradition. Served 4 - 9pm on Friday nights. The Carrington serves up an all-you-can-eat cod. Try it, you’ll be hooked. $17 per person. Saturday Prime Rib Special Saturday nights 5 - 9pm. Includes choice of potato, chef’s choice vegetable, Au jus, and smoked horseradish sauce. Choose your prime rib portion: 12 oz for $22 | 16 oz for $24 | 24 oz for $35 Karaoke Carrington Pub & Grill hosts karaoke on Saturday nights. Cheryl Simon leads the singing. 9pm - midnight. Sunday Brunch Sunday 9am - 1pm. The menu includes assorted breakfast foods, build-your-own omelet station, chef’s choice carving station, pastries, salads, and assorted desserts. Adults: $15 each | Children ages 6 - 10: $8 each | Children ages 5 and under: free Sunday Pizza Buffet Sunday 5 - 9pm. In addition to our wide variety of pizza, you’ll enjoy breadsticks, salads, soup, and ice cream cones (chocolate or vanilla). Adults: $13 each | Children ages 6 - 10: $8 each | Children ages 5 and under: free

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New Creative

The Carrington Pub & Grill advertises in the Peninsula Pulse regularly. Throughout the summer months, the Carrington has print ads in the weekly newspaper every week. In the past month we have created new ads. We’ve changed the look a bit, however, we’ve been consistent in the usage of the logo, print font, and other elemnts. Consistency, and yet some variety. Here’s a couple of the ads.

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