LEDGERLANDMARK RESORT Volume 324 August 2019 LEDGER Volume 324 August 2019 Group Sales The group sales team has booked (signed contract in hand) the following group business. See the list of the groups and respective dates for contracted groups completed in July, 2019. JULY 2019 GROUP NAME HOME DATE(S) OF EVENT American Family Madison, WI 8/14-8/16/19 Pattyn North America Hartland, WI 8/16-8/18/19 Schaefer / Gawenda Wedding Manawa, WI 9/19-9/21/19 End Domestic Abuse WI Madison, WI 11/07-11/08/19 Ott / Holen Wedding LaValle, WI 7/31-8/02/20 Hogan / Leon Wedding Chicago, IL 8/06-8/08/20 Lehman Family Reunion Beaver Dam, WI 8/01-8/04/21 New Patio The resort has a new patio and gas fire pit. The building and construction took several weeks. It was fired up on August 8th for the first time. Guests will enjoy the additional outdoor space to relax. - 2 - LEDGER Volume 324 August 2019 FIRE PIT CONSTRUCTION Many phases to the building, construction, and landscaping for the project. LEDGER Volume 324 August 2019 Tracie Walter Misc. Tracie Walter is the resort's new Front Badger Window Cleaning will be here Desk Assistant Manager. She is a August 19 - 21 to wash windows in the graduate of Northeast Wisconsin restaurant, lobbies and exterior condos. Technical College with a degree in Chem-Dry will be here August 14th Business and Marketing. An Algoma to start carpet cleaning. The start native, Tracie enjoys the outdoors - building is yet to be determined. especially hiking, exploring and all sorts of water activities. Like the rest of the Reinhold Signs is producing new Front Desk team, Tracie really knows exterior signage for the resort. Door County, and can share her Production should be completed in the experiences with our guests. She can next week, and installation is yet to be help make reservations, and tell you all scheduled. the things she loves about Door County. The Spinnaker, Schooner, and Egg Harbor meeting rooms are scheduled to be painted yet this summer. Triathlon Help The resort has ben manning a water station for the Door County Triathlon for ten years. A number of owners volunteered to take on the chore again this year. Many thanks to the crew. LEDGER Volume 324 August 2019 Website Dashboard Having a website and online presence strategy allows the Landmark Resort and Carrington Pub & Grill to market our business online. A website is important because it helps establish credibility. The resort’s website is there to help generate business, promote goodwill among customers and prospects, and deliver strong marketing messages. Our website is the single most important marketing tool for the resort. It serves as a virtual equivalent of a physical business for the 3 billion internet users. Following are a few statistics about recent performance of the website. July 2019 vs 2018 n Traffic for July 2019 (28,513 visits) is up 20.96% over the 2018 numbers. n Web traffic for the month of July 2019 was the highest monthly total in 24 months. n Pageviews: the number for July 2019 (72,549) is up by 14.75% over the July 2018 numbers. n The number of pages visited and the time on the website have remained fairly consistent throughout the year (users visit 2.54 pages on average and stay on the site for 00:02:15 on average). Traffic is up due to the PPC campaign, Constant Contact mailings, retargeting, and online advertising … that all point to the website for more information. Dashboard Mar Apr May June July 10,554 9,642 11,162 16,113 28,513 Visits 9,458 8,572 10,081 14,909 19,367 Absolute Unique Visitors 41,422 38,074 43,194 57,685 72,549 Pageviews 2.8 2.79 2.74 2.6 2.54 Average Pageviews 00:02:31 00:02:30 00:02:21 00:02:06 00:02:15 Time on Site 75.1% 74.5% 75.7% 77.7% 78.7% New Visits Carrington Video Peninsula Filmworks visited the Carrington Pub & Grill on Wednesday, August 7th to film a new video segment. They recorded executive chef Jason Pump talking about the pub’s food and format, as well as showing a number of dishes being prepared (and the finished dish). Once edited, the finished video will be posted on the Door County Visitor Bureau's website. We look forward to sharing the video in the future. - 5 - LEDGER Volume 324 August 2019 Calendar for August Board Meetings m Aug 10 | Karaoke | Carrington Pub & Grill | 9pm - midnight m Aug 10 | Prime Rib Special | 5 - 9pm | Carrington Pub & Grill 2019 m Aug 10 | Ghost The Musical | Peninsula Players August 24, 2019 m Aug 10 | La La Lucille | Third Avenue Playhouse m Aug 10 | Henry V | Door Shakespeare | Bjorklunden September 21, 2019 m Aug 10 | We Like It Where? | Northern Sky Theater November 2 | Fall Clean-up m Aug 10 | Jazz II Concert Series | Birch Creek Music Performance Center November 3, 2019 | Informational Meeting m Aug 10 | Door County Classic & Wooden Boat Festival | Door County Maritime Museum m Aug 10 | Darrell Hase | Simon Creek Winery December 7, 2019 m Aug 10 | Docent-Led Hike | The Clearing m Aug 10 | German Festival | Heritage Village at Big Creek m Aug 10 | Ghost Tour | Door County Trolley 2020 m Aug 10 | Narrated Tour | Door County Trolley January 11, 2020 m Aug 10 | Premier Wine Tour | Door County Trolley m February 22, 2020 Aug 10 | Herb Hike | Newport State Park m Aug 10 | Peninsula Music Festival | Door Community Auditorium March 28, 2020 m Aug 10 | Whitefish Dunes Programs | Whitefish Dunes State Park April 2020 | No Meeting m Aug 10 | Sway Wild | Door County Brewing Company m May 2, 2020 | Spring Clean-Up Aug 10 | Universe in the Park | Peninsula State Park m Aug 11 | Docent-Led Hike | The Clearing May 3, 2020 | Annual Meeting 2020 m Aug 11 | Ghost The Musical | Peninsula Players m Aug 11 | La La Lucille | Third Avenue Playhouse m Aug 11 | Peg Egan Concert: Skerryvore | Peg Egan Performing Arts Center | 7pm m Aug 11 | Wisconsin Water from the Air | Crossroads at Big Creek m Aug 11 | Door County Classic & Wooden Boat Festival | Door County Maritime Museum ___________________________“ m Aug 11 | Sunday Brunch | Serving 9am - 1pm | Carrington Pub & Grill m Aug 11 | Pizza Buffet | 5 - 9pm | Carrington Pub & Grill Landmark Resort was m Aug 11 | Bloody Mary & Brunch Tour | Door County Trolley so beautiful, peaceful m Aug 11 | Joe Jencks and Caroline Carter | Fishstock and relaxing! m Aug 11 | Ghost Tour | Door County Trolley m Aug 11 | Narrated Tour | Door County Trolley m Aug 11 | Premier Wine Tour | Door County Trolley - dmoo2, TripAdvisor m Aug 11 | Squirrel Nut Zippers | Door Community Auditorium (Landmark is a presenting sponsor) ___________________________ m Aug 11 | Walk in the Lavender Field | Fragrant Isle Lavender Farm & Shop ” - 6 - LEDGER Volume 324 August 2019 Calendar for August m Aug 12 | Dairy Heirs | Northern Sky Theater m Aug 12 | The Merry Wives of Windsor | Door Shakespeare | Bjorklunden m Aug 12 | We Like it Where? | Northern Sky Theater m Aug 12 | Art Zone | Kress Pavilion m Aug 13 | Tuesday Taco Bar | 5 - 9pm | Carrington Pub & Grill m Aug 14 | Asian Cuisine Night | 5 - 9pm | Carrington Pub & Grill m Aug 15 | Concert in the Park: Dave Steffen | Harbor View Park in Egg Harbor m Aug 15 | Thursday Slider Bar | 5 - 9pm | Carrington Pub & Grill m Aug 16 | Egg Harbor Farmers Market m Aug 16 | Acoustic Song Circle | Prince of Peace Lutheran Church Coffee House m Aug 16 | Family Drop-in Friday | Peninsula School of Art m Aug 16 | Friday Fish Fry | 4 - 9pm | Carrington Pub & Grill m Aug 17 | Karaoke | Carrington Pub & Grill | 9pm - midnight Jessica Murphy is serving as a Front Desk m Aug 17 | Prime Rib Special | 5 - 9pm | Carrington Pub & Grill reservationist here at the resort this summer. m She is working towards a BS degree in Aug 17 | EGGstravaganza Auction | Kress Pavilion | Live auction at 6pm m Hotel, Restaurant and Tourism Management Aug 18 | Peg Egan Concert: Chris Kroeze Band | Peg Egan Performing Arts Center | 7pm from the University of Wisconsin - Stout. m Aug 20 | Tuesday Taco Bar | 5 - 9pm | Carrington Pub & Grill m Aug 21 | Asian Cuisine Night | 5 - 9pm | Carrington Pub & Grill m Aug 22 | Concert in the Park: Mighty Mouth | Harbor View Park in Egg Harbor m Aug 22 | Thursday Slider Bar | 5 - 9pm | Carrington Pub & Grill m Aug 23 | Egg Harbor Farmers Market m Aug 23 | Acoustic Song Circle | Prince of Peace Lutheran Church Coffee House m Aug 23 | Duplicate Contract Bridge | Stella Maris Church – Egg Harbor m Aug 23 | Family Drop-in Friday | Peninsula School of Art m Aug 23 | Friday Fish Fry | 4 - 9pm | Carrington Pub & Grill m Aug 24 | Sidewalk Sales m Aug 24 | Karaoke | Carrington Pub & Grill | 9pm - midnight m Aug 24 | Prime Rib Special | 5 - 9pm | Carrington Pub & Grill m Aug 27 | Tuesday Taco Bar | 5 - 9pm | Carrington Pub & Grill m Aug 28 | Asian Cuisine Night | 5 - 9pm | Carrington Pub & Grill m Aug 29 | Thursday Slider Bar | 5 - 9pm | Carrington Pub & Grill m Aug 30 | Egg Harbor Farmers Market m Aug 30 | Duplicate Contract Bridge | Stella Maris Church – Egg Harbor Synala Smith is a senior at the University of m Aug 30 | Family Drop-in Friday | Peninsula School of Art Wisconsin - Stout, and will graduate in May m Aug 30 | Friday Fish Fry | 4 - 9pm | Carrington Pub & Grill 2020 with a BS degree in Business m Aug 31 | Karaoke | Carrington Pub & Grill | 9pm - midnight Administration.