St Albans and District Tourism Profile and Strategic Action Plan Prepared by Planning Solutions Consulting Ltd March 2021 www.pslplan.co.uk 1 Contents 1. Introduction 2. Setting the Scene 3. Support infrastructure and marketing 4. Business survey 5. Benchmarking: comparator review 6. Tourism profile: challenges and priorities 7. Strategic priorities and actions Key contact David Howells Planning Solutions Consulting Limited 9 Leigh Road, Havant, Hampshire PO9 2ES 07969 788 835
[email protected] www.pslplan.co.uk 2 1. Introduction 1.1 Background This report sets out a Tourism Profile for St Albans and District and outlines strategic priorities and actions to develop the visitor economy in the city and the wider district. The aim is to deliver a comprehensive Tourism Strategic Action Plan for St Albans to provide a roadmap for the district to move forward as a visitor destination with the engagement and support of key stakeholders. Delivery of the plan will be a collaborative process involving key stakeholders representing the private and public sectors leading to deliverable actions to guide management and investment in St Albans and key performance indicators to help leverage the uniqueness of St Albans to create a credible and distinct visitor offering. Destination management and planning is a process of coordinating the management of all aspects of a destination that contribute to a visitor’s experience, taking account of the needs of the visitors themselves, local residents, businesses and the environment. It is a systematic and holistic approach to making a visitor destination work efficiently and effectively so the benefits of tourism can be maximised and any negative impacts minimised.