Performance Report

PERFORMANCE REPORT

25th Annual PBHBP Exceeds Expectations and Brings Holiday Cheer to 250,000 Spectators, Thousands of Toys to Families in Need

The 25th Annual Palm Beach Holiday Boat Parade lit up the Intracoastal Waterway and spread holiday cheer to an estimated 250,000 spectators. Spectators viewed the parade from house parties, restaurants, local parks, bridges and other secret spots along the Intracoastal Waterway. The Marine Industries Association of Palm Beach County produced and hosted the event, which is held simultaneously with the On-The-Water Toy Drive.

On the day of the event alone, over 7,659 toys were collected and 10,000 $5,000 was raised. Toys, which will benefit both Toys for Tots and TOYS COLLECTED IN 2019 Little Smiles, continued to be collected until December 20th. Total toys collected in 2019 — 10,000! EMAIL MARKETING

DISTRIBUTION LIST: 13,884 NUMBER OF EMAILS: 8

• AUG 26 RESULTS: 32% OPEN RATE, 9% CLICK RATE • OCT 14 RESULTS: 26% OPEN RATE, 4% CLICK RATE • OCT 23 RESULTS: 25% OPEN RATE, 7% CLICK RATE • NOV 6 RESULTS: 37% OPEN RATE, 13% CLICK RATE • NOV 7 RESULTS: 46% OPEN RATE, 11% CLICK RATE • NOV 12 RESULTS: 39% OPEN RATE, 14% CLICK RATE • NOV 25 RESULTS: 36% OPEN RATE, 8% CLICK RATE • DEC 2 RESULTS: 37% OPEN RATE, 19% CLICK RATE In addition, the Palm Beach Holiday Boat Parade Sponsor board was included in various Boat Parade event invites, reminders and the MIAPBC Member Newsletter: 13 (5,000+ recipients)

$10,000+ CASH & PRIZES GIVEN AWAY • TOTAL POST IMPRESSIONS (ORGANIC): 325,516 • TOTAL POST REACH (ORGANIC): 191,207 SOCIAL MEDIA • TOTAL VIDEO VIEWS (ORGANIC): 17,800 Post Graphics • TOTAL NEW LIKES (ORGANIC): 1193 • PEOPLE REACHED: 77% WOMEN / 23% MEN • MESSAGE CONNECTIONS: 94 SOCIAL MEDIA • CALENDAR EVENT: 8.1K PEOPLE REACH • CALENDAR EVENT: 646 RESPONSES PRINT ADVERTISING

Palm Beach Post Half Page Print Advertisement

Coastal Angler Magazine Palm Beach Full Page Print Advertisement

500,000+ TOTAL CIRCULATION PRINT/DIGITAL MEDIA Palm Beach Post, Florida Weekly, Coastal Angler Magazine Palm Beach, Crossing for a Cure, Coastal Conservative Association of Florida Guide, Palm Beach Charter School, Florida Coast Magazine PRINT ADVERTISING

Coastal Angler Magazine Palm Beach Half Page Print Advertisement

Castaway Regatta Publication Full Page Print Advertisement

BENEFITING

SAVE THE DATE TH AT DECEMBER - Saturday - 600PM

TAKING PALM BEACH BY LAND AND SEA TO HELP LOCAL FAMILIES IN NEED! THE BOAT PARADE BEGINS AT 600 PM AND ARRIVES IN UPITER AT APPROIMATELY 800 PM

FOR A COMPLETE LIST OF VIEWING LOCATIONS, VISIT PALMBEACHBOATPARADE.ORG

Marine Industries Association of Palm Beach County will once again light up the Intracoastal Waterway this holiday season for the Bring new, unwrapped toys to any viewing location. A “toy fleet” of boats from TowBoatU.S., Sea Tow and other volunteers traveling along the parade route will make dockside pickups during the parade. Just wave a flashlight when you see a boat with a flashing amber beacon and/or Toys for Tots signage. Toy donations being accepted through December 20.

DON’T MISS THE BRIGHTEST NIGHT OF THE YEAR!

Crossing for a Cure Program Print Advertisement

Inlet Grove High School Full Page Print Advertisement

BENEFITING

DON’T MISS THE BRIGHTEST NIGHT OF THE YEAR!

SAVE THE DATE

TH AT 53 JUDGED BOATS DECEMBER - Saturday - 600PM 16 TO 122 FEET

TAKING PALM BEACH BY LAND AND SEA TO HELP LOCAL FAMILIES IN NEED!

THE BOAT PARADE BEGINS AT 600 PM AND ARRIVES IN UPITER AT APPROIMATELY 800 PM Follow us on Facebook pbboatparade Coastal Conservative Assoc. FL. For a complete list of viewing locations, visit PalmBeachBoatParade.org Full Page Print Advertisement PRINT ADVERTISING

Florida Coast Magazine Full Page Print Advertisement

SATURDAY DECEMBER BENEFITING

North Palm Beach to the upiter Lighthouse FREE Boat Entry • More than $10,000 in Cash and Pries! PALMBEACHBOATPARADE.COM PBBOATPARADE

Palm Beach Visitors Guide Print Advertisement

460GUESTS ATTENDED 2019 VIP PARTY

BENEFITING

PalmBeachBoatParade.org • Facebook.com/pbboatparade/ The Palm Beach Holiday Boat Parade benefits the United States Marine Corps Reserve Toys for Tots Organization and Little Smiles of Florida. FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. PRINT ADVERTISING

Poster, Flyer

Save the Date Rack Card FOR MORE INFORMATION ABOUT THE PALM BEACH HOLIDAY BOAT PARADE SPONSORSHIP CALL (561) 863-0012. PRINT ADVERTISING

25th Anniversary T-shirt

Banner Stand

25th Anniversary Ornament MEDIA/PRESS

221K + TOYS COLLECTED IN 25 YEARS

• Palm Beach Post, Holiday events in Palm Beach County: Boat parades and festivals galore, By Julio Poletti, Alexa Silverman and Laura Lordi, Posted Nov 27, 2019 at 2:18 PM • Palm Beach Post, Holiday events in Boynton: Bands and boat parade highlight the season, By Emily Sullivan, December 1, 2019 • Sun-Sentinel,Boats and ho ho hos:, By: PHILLIP VALYS, Posted: DEC 14, 2019 at 4:23 PM • Palm Beach Post, Things to do in Palm Beach Gardens: Tree lighting festival; Holiday Bazaar; Holiday Boat Parade. By Jodie Wagner, Posted Dec 5, 2019 at 10:49 AM • Waterfront Times, There’s time to enter holiday boat parades. Posted by Lacey Hagler on November 26, 2019 • WLRN, Tree Lightings, Parades And Sufganiyot, Oh My! A Roundup Of Palm Beach County’s Holiday Celebrations, By MADELINE FOX • NOV 29, 2019 • New Times Broward Palm Beach, The Ten Best Christmas 2019 Events in South Florida, LUIS GOMEZ | DECEMBER 4, 2019 | 10:52AM • The Boca Raton Tribune, Palm Beach County Social Scene, By: Pamela J Weinroth • TC Palm, Christmas parades, on land and by boat, top holiday events and things to do this weekend, Laurie K. Blandford, Treasure Coast NewspapersPublished 12:00 p.m. ET Dec. 4, 2019 • Florida Weekly, Holiday Events, December 4, 2019 • Walton Sun, Holiday things to do: 16 Florida experiences worth the drive, By Laura Jazmin Tolliver, Gannett Media Posted Dec 4, 2019 at 8:36 AM NEWS NEWS PARTNER

WPBF 25 broadcast the PBHBP LIVE December 7th on the WPBF 25 News Facebook page, WPBF.com, and in the WPBF 25 News App. The multi-camera telecast of the PBHBP aired again on WPBF 25 ABC on Saturday, December 15 at 7:00 p.m. including markets in Tampa and Orlando, and was named number one in its time slot. WPBF 25 News anchor Felicia Rodriguez and MIAPBC Executive Director Alyssa Freeman co-hosted the event, along with other WPBF 25 personalities reporting along the parade route. This is the FIRST ever television broadcast of the PBHBP!

Felicia Rodriguez, Mo & Sally and MIAPBC Executive Director, Alyssa Freeman RADIO RADIO PARTNERS

• 30 LIVE/RECORDED PROMOTIONAL ANNOUNCEMENTS TO AIR BETWEN NOV. 25 - DEC. 7, 2019 ACROSS KOOL 105.5, GATER 98.7 & WILD 95.5. • INCLUSION ON ALL IHEART MEDIA PB STATIONS WEB SITES OCT. 14 - DEC. 7, 2019. • SOCIAL MEDIA POSTS TAGGING PBHBP • ON AIR INTERVIEW WITH MO & SALLY MORNING SHOW ON KOOL 105.5 • FACEBOOK LIVE INTERVIEW WITH MO & SALLY MORNING SHOW ON KOOL 105.5 • INTERVIEW WITH JOEL MALKIN ON 1290 WJNO Grand Marshals Mo & Sally from KOOL 105.5 • MO & SALLY PRE & POST APPEARANCES FOR BOAT PARADE

• INCLUSION IN (:30) PSA AIRED FIVE TIMES A WEEK, NOV. 11 - DEC. 7, 2019, TOTAL OF 140X ON WRMF, WIRK, WEAT, WMBX-HD-2, WMEN & WFTL • INTERVIEW ON SOUTH FLORIDA SUNDAY SHOW, AIRED 2X WIRK, WRMF, WEAT, WFTL & WMBX • 10X (:10) LIVE/RECORDED PROMOTIONAL ANNOUNCEMENTS AIRED DEC. 2 - DEC. 7 ON WRMF, WIRK, WEAT, WMBX-HD-2, WMEN & WFTL • INCLUSION ON COMMUNITY CALENDARS WITH EVENT INFO • ONLINE/MOBILE APP GIVEAWAYS FOR VIP CELEBRATION, AIRED 60 TIMES. WEB INCLUSION WITH CUSTOM CONTEST PAGE • DISTRIBUTION OF MATERIALS PROVIDED AT STATION EVENT DIGITAL Florida Weekly

• TOTAL IMPRESSIONS: 114,615 • TOTAL CLICKS: 174 • OVERALL CTR: 0.15% • TOTAL NEW LIKES (ORGANIC): 1193 DIGITAL Munchkin Fun

• 3,566 VIEWS • 95 CLICKS TO PBPADDLEFEST.COM WEBSITE Marinepbc.org

NEW WEBSITE BUILT IN 2019