Defeating Proposition 127

2019 Edison Electric Institute Advocacy Excellence Award Nomination Public Service 2019 EEI ADVOCACY EXCELLENCE AWARD NOMINATION | ARIZONA PUBLIC SERVICE

Executive Summary

On February 20, 2018, a political committee funded by California billionaire Tom Steyer named Clean Energy for a Healthy Arizona submitted an initiative application with Arizona’s Secretary of State. The initiative sought to impose a 50 percent renewable energy mandate on public service corporations by 2030, and cement this mandate in Arizona’s Constitution. In order for the proposition to appear on Arizona’s general election ballot, Clean Energy for a Healthy Arizona was required to submit 225,963 valid petition signatures to the Secretary of State’s office by July 5.

Arizona Public Service (APS), Arizona’s largest and • A willing coalition of community leaders: longest-serving electric company, quickly identified APS representatives met with hundreds this initiative as one that could have a long-lasting of business and non-profit leaders, and negative impact on Arizona’s residents, its schools and elected officials to educate and activate its economy. The company helped form and provided them in the effort to defeat Prop. 127. extensive support to interest group Arizonans for • An engaged workforce: Once informed about Affordable Electricity, which became a steady and the initiative, APS employees and retirees took influential voice in opposing the initiative. Despite the an active role in defeating the measure. efforts of APS and Arizonans for Affordable Electricity • A good story to tell: APS is a national leader throughout the spring and summer to educate in the adoption of clean energy resources. The Arizonans on the issue and dissuade them from signing company provides its customers with more the petition, on August 29 Proposition (Prop.) 127 was than a gigawatt of solar, and has an energy allowed on the ballot. mix—including the nation’s largest carbon-free It was clear from early in the campaign that defeating power producer, the Palo Verde Generating Prop. 127 would be a difficult task. Initial public polling Station—that is already 50 percent clean. indicated majority support for the initiative, as well Ultimately, the extensive, coordinated effort by APS as strong community sentiment in favor of renewable and Arizonans for Affordable Electricity to defeat Prop. energy, especially solar power. The proposition 127 proved successful. On Election Day, 69 percent of campaign would be well funded, with Steyer and his voters opposed the measure—a nearly unprecedented NextGen Climate Action super PAC providing tens defeat for Clean Energy for a Healthy Arizona, but a big of millions of dollars for the cause. win for Arizona and its electricity consumers. Though the challenge was formidable, APS executives knew they had some advantages on their side:

• The facts: APS’s research and independent studies showed the massive infrastructure investments required by the Prop. 127 mandates would be crippling for Arizona residents, businesses, schools, non-profits and municipalities. To make matters worse, studies indicated the initiative would have no positive impact on the state’s air quality.


The Situation

On August 29, 2018, it was determined the ballot initiative pushed by a California-based group called Clean Energy for a Healthy Arizona would appear on the ballot in Arizona’s general election as Proposition 127. If passed, the proposition would change Arizona’s Constitution to mandate that 50 percent of the power provided by electric utilities like APS come from renewable sources. The proposition stated that the utilities must meet this mandate by 2030 irrespective of cost.

On the surface, Prop. 127 likely appeared to some While the facts were heavily on APS’s side, Clean Arizonans to be a positive step forward for the state’s Energy for a Healthy Arizona had the early momentum. environment. Clean Energy for a Healthy Arizona spent A poll conducted in July showed 69 percent of Arizona heavily, marketing the measure as a way to reduce voters supported the initiative. Then, in September, an Arizona’s air pollution, lower energy costs and create article in the Arizona Republic quoted a board member thousands of clean energy jobs. from Salt River Project (Arizona’s second-largest electric utility) as saying their internal polling indicated These claims were wildly inaccurate. Independent “70 percent of our customers are inclined to vote for consumer advocates estimated the massive this initiative. My guess is this is going to pass.” infrastructure investments needed to meet the Prop. 127 mandates would increase the average energy With roughly two months until Election Day, APS faced consumer’s energy costs $1,000 annually. An Arizona an uphill battle to help educate voters regarding the State University study showed Prop. 127’s energy cost potentially devastating impacts of Prop. 127. Company increases would also impact the state’s businesses, executives knew that would require a broad, organized, municipalities and schools, doing long-term harm cohesive and unrelenting effort. to the state’s economy.

Prop. 127’s mandates excluded carbon-free nuclear power, and would therefore threaten the viability of the Palo Verde Generating Station—the country’s largest clean energy resource, one of Arizona’s largest employers and the state’s largest taxpayer. To make matters even worse, independent studies showed that nearly all of Arizona’s air pollution came from dust and auto emissions, which would not be improved through Prop. 127’s mandates. The measure would do nothing to improve Arizona’s air quality.


The Goal and Strategy

To accomplish its goal of defeating Prop. 127, APS engaged a multi-faceted strategy that comprised comprehensive external and internal communications; targeted engagement with stakeholders across Arizona to build a broad, bipartisan coalition against the initiative; and grassroots advocacy efforts spurred by the company’s employees and active APS retirees.


ON THESE POINTS: While Arizonans for Affordable Electricity was charged with waging the primary public campaign against • Prop. 127 would send electric bills sky high Prop. 127, APS focused its external communications • Prop. 127 would put the brakes on Arizona’s on its clean energy leadership. This approach was economic growth and reduce the money intended to limit APS’s presence in the political battle going to Arizona’s classrooms and reinforce positive stories about the company’s • Prop. 127 could force the closure of several clean energy resources and programs. In addition, APS operational power plants, including putting the CEO Don Brandt penned an article for the September/ Palo Verde Generating Station’s future at risk October issue of EEI’s Electric Perspectives magazine. • These mandates would be cemented The article focused on collaboration and innovative in Arizona’s Constitution, making thinking as primary building blocks for Arizona’s clean them very difficult to reverse energy future. • In summary, Prop. 127 was bad for customers, The company also developed a multimedia advertising bad for the economy and bad for Arizona campaign, “Keeping Arizona On,” which featured the company’s extensive solar resources, industry- leading battery storage projects and Palo Verde. APS’s social media channels (Twitter, Facebook, Instagram and LinkedIn) also increased their promotion of the company’s clean energy leadership.


The Goal and Strategy


Over time, APS has built extensive, trusted Employees and retirees were encouraged to share this relationships with policymakers, community leaders knowledge with their friends, families and social media and other stakeholders across the state. Those networks. To help employees feel more confident in relationships proved vital in educating stakeholders these interactions, the company held message training and their constituents, and encouraging them sessions during which employees could receive expert to oppose Prop. 127. guidance on how to have respectful, persuasive conversations on the topic. Employees were also The results of their efforts were significant: more than provided customizable letters they could share or post 400 local and statewide elected officials, organizations on their social media channels. and business and community leaders joined the coalition opposing Prop. 127. To help educate key Once motivated and armed with talking points, APS stakeholders, CEO Don Brandt sent a letter to 1,800 personnel took an active role in defeating Prop. 127. community and business leaders across the state. The Employees distributed 20,000 “No on 127” yard signs, letter explained in detail APS’s opposition to Prop. 127 15,000 stickers and livened up tailgate parties by and encouraged the leaders to speak out and vote no handing out 2,000 foam footballs. In an early October on the initiative. entry to his executive blog, CEO Don Brandt praised the advocacy efforts of APS employees and urged INTERNAL EDUCATION AND ADVOCACY them to keep warning others about Prop. 127.

APS’s 6,300 employees and hundreds of active retirees “I’ve seen ‘No on 127’ signs and stickers popping up all were crucial in the effort to defeat Prop. 127. The key across the state. I’ve also heard countless stories messages and themes were delivered to employees via of APS employees using social media and face-to-face a steady stream of internal articles, videos, executive conversations to share the facts about this seriously blog posts and infographics, as well as through flawed initiative. We haven’t reached the finish line face-to-face conversations with company leadership. yet. The opposition still has plenty of money to throw behind this effort to cement California-style mandates in the Arizona constitution. We need to keep fighting,” Brandt wrote.


Mediums and Methods

APS’s effort to create educated, engaged and active advocates to help defeat Prop. 127 was thorough and widespread. To effectively reach its varied audiences, the company used several mediums and methods.


• Meetings with non-profit and business leaders • Guest editorials from CEO Don Brandt and • Meetings with political other executives in local newspapers representatives and candidates • Promotion of stories about APS’s • CEO letter to community leaders clean energy leadership • “Keeping Arizona On” ad campaign promoting • Placement of stories about Prop. 127’s impact APS’s current and future clean energy efforts on APS’s resource planning and energy costs • Social media content promoting clean energy • Promotion of stories about the Palo Verde by featuring APS programs and employees Generating Station—the nation’s largest clean energy resource • Don Brandt article in Sept./Oct. edition EMPLOYEE/RETIREE ENGAGEMENT of EEI’s Electric Perspectives magazine

• “No on 127” signs, flyers, stickers and promotional items • Articles, fact sheets, key messages, infographics and videos delivered through the company intranet, employee app and digital signage • Executive blog posts • Customizable letters and emails to send to social circles • Presentations at employee and retiree meetings • Message training sessions


The Outcome As Election Day neared, APS management was becoming increasingly confident that public opinion regarding Prop. 127 was shifting in their favor. In an October poll, nearly 47 percent of likely voters said they would vote against the measure, while 33.6 percent said they would vote yes. However, recent elections had proven that polling data can be unreliable and voter opinions could change on Election Day.

While the contentious Prop. 127 campaign contained its While the fight over this particular proposition was share of drama, Election Day ultimately did not. Prop. over, APS’s ongoing efforts to deliver clean, reliable 127 lost and lost big. Arizona voters strongly rejected and affordable electricity to its 1.2 million customers the measure, with 69 percent voting no and 31 percent continue. The company’s current energy mix is already voting yes. At APS, the resounding defeat of Prop. 127 50 percent carbon free, including more than a gigawatt was especially satisfying because there was little doubt of solar. APS has also taken a leadership role in the the advocacy efforts of its employees and retirees had development of energy storage technology influenced the outcome. which uses powerful batteries to make solar available after the sun sets. On the day after Election Day, in a congratulatory video message broadcast to all employees via his blog, CEO We know Arizonans want a cleaner energy future, Don Brandt said, “We couldn’t have done it without but it is clear they want to get there in ways that are each and every one of you … Now, it’s time intelligent, affordable and sustainable. We look forward to celebrate. It’s a great day in Arizona.” to working with customers and other stakeholders to deliver a bright energy future for Arizona.


Collateral and Promotional Materials

APS employees helped spread awareness about the dangers of Prop. 127 by distributing signs, door hangers and other collateral provided by Arizonans for Affordable Electricity throughout the state.


Keeping Arizona On Ad Campaign

APS’s “Keeping Arizona On” campaign used a multi-media platform to educate Arizonans about the company’s current and future clean energy efforts.

Keeping Arizona On

Keeping Arizona On

Like you, we call Arizona home. That’s why we’re advancing the state’s clean energy future. Our energy mix is already 50 percent clean. Today, we have 10 large-scale solar plants and more than 1 million solar panels across the state. Adding innovative battery storage at our solar plants makes solar available late in the afternoon and at night. These are just some of the ways we’re keeping Arizona’s power clean, reliable and affordable for today and tomorrow.


Media Outreach

While Arizonans for Affordable Electricity engaged in the political battles over Prop. 127, the APS media relations team worked with local and national media to tell the story of APS’s clean energy leadership.


The Coalition Against Prop. 127

APS’s Government Affairs, Community Affairs and Strategic Partnerships teams built a bipartisan coalition of more than 400 non-profits, elected officials, chambers of commerce and business leaders to oppose Prop. 127.

Coalition Opposed to Prop. 127 Coalition Opposed to Prop. 127 Coalition Opposed to Prop. 127 COMMUNITY GROUPS Electrical Workers Commerce Pinal County Republican Committee Coalition Opposed to Prop. 127 Agribusiness and Water Arizona Tax Research Greater PhoenixTucson Urban Chamber League of ELECTED OFFICIALS Joe Dietz, Mayor of Mammoth Bob Rivera, Mayor of Thatcher Council of Arizona Association Commerce Pinetop-Lakeside Town Verde Karen Pfeifer, Councilmember Gilbert of Kearny Coalition Opposed to Prop. 127 United Mine Workers of Jeff Serdy, Mayor of Apache John Giles, Mayor of Mesa , Mayor of Tolleson Council of Cottonwood Black Chamber of Arizona Greater PhoenixAmerica LeadershipLocal 1924 Dee Jenkins, Councilmember Victor Petersen, Debra Stark,James Councilmember Snitzer, Councilmember of Mario Buchanan, Star Valley Lee Payne, Councilmember of Apache Junction Chamber of Junction Darryl Dalley, Mayor of Miami Dustin Escapule, Mayor of of Camp Verde Kyla Allen, Vice Mayor of Councilmember of GilbertPhoenix of Pinetop-Lakeside Councilmember of San Luis Commerce Pinnacle West Capital Corp. Bobby Davis, CouncilmemberPaul David,Williams Graham County Thomas Thurman, Yavapai , LD 11 Lynn Pancrazi, Supervisor Boilermakers Local 627 Greater PhoenixUnited Way Urban of Northern League Kenneth Weise, Mayor of Tombstone Cottonwood Dan Beaver, Mayor ofRobin Parker Whatley, Jared Taylor, Councilmember Mark Freeman, Councilmember County Arizona Jim Waring, Vice Mayor of Africa Luna-Carrasco, of Star Valley JamesDawn Palmer, Trapp, Graham Councilmember County , LD 12 Kelly, Chino Valley Council Arizona Aerospace PrescottAvondale Chamber of Craig Sanderson, Mayor of Buckeye Valley Chamber of Greater Vail Area Chamber of Craig Swartwood, MayorCouncilmember of of Camp Cesar Soto, Councilmember of of Gilbert Phoenix of Mesa Councilmember of San Luis of Williams Randy Garrison, Yavapai Member Commerce Andy McKinney, Danny Smith, Graham County , LD 13 United Way of Tucson and David Smith, Mayor of Bisbee Verde Tusayan Douglas County Arizona Association for Commerce Commerce Payson Brigette Peterson, Vice CarlaMayor Bowen, Christopher Councilmember Glover, Matias Rosales, Councilmember Councilmember of Star Valley Robin Boyd, Councilmember of Best, Chino Valley Council Southern Arizona David Gomez, Greenlee County , LD 13 Economic Development PrescottJackie Downtown Meck, Mayor of Buckeye Jessie Jones-Murdock,Cecilia McCollough, Vice Donald Mayor Huish, of Councilmember of Gilbert of Pinetop-LakesideCouncilmember of Mesaof San Luis Winslow Craig Brown, Yavapai County Member Carefree/Cave Creek Chamber Greater Yuma Economic Cathy Carlat, Mayor of Peoria Bob O’Connor, Vice Mayor ofRon Campbell, Greenlee , LD 14 Valle Del Sol Partnership Mayor of CampWellton Verde of Douglas Jamie Aldama, CouncilmemberKathy Dahnk, Kevin Councilmember Thompson, Virginia Korte, Councilmember Star Valley CountySamantha Crisp, Jack Smith, Yavapai County Mendoza, Chino Valley Council Arizona Association of of Commerce Development Corp. Charles German, Mayor of Thelda Williams, Mayor of Drew John, LD 14 of Pinetop-Lakeside of Scottsdale Councilmember of Winslow Member Western Growers QueenCamp Creek Verde Chamber of Cheryl Kroyer, EverettCouncilmember Sickles, MayorMargaret of Morales, of Glendale Councilmember of Mesa Gilbert Aguilar, CouncilmemberRichard Lunt, Greenlee County Martin Porchas, Yuma County REALTORS® Center for Arizona Policy Greenlee County Board of Phoenix , LD 15 of Carefree Wickenburg Councilmember of Douglas Cathy Penrod, Councilmember Linda Milhaven, of Superior Judy Howell, CouncilmemberRussell McCloud, Yuma County Lane, Chino Valley Council WESTMARC CommerceLes Peterson, Mayor of Ray Malnar, Councilmember of David Luna, Vice Mayor of D.L. Wilson, La Paz County Arizona Cattle Growers Action Supervisors Stephanie Irwin, Mayor of of Pinetop-Lakeside Councilmember of Scottsdale of Winslow John Allen, LD 15 Member John Crane, ViceJohn Mayor Moore, of MayorJose of WilliamsGrijalva, Councilmember Glendale Mesa Stephen Estatico, Duce Minor, La Paz County Darren Simmons, Yuma County Wickenburg Chamber of Real AZCarefree Development Council Pinetop-Lakeside , LD 16 Miller, Chino Valley Council Arizona Chamber of Chandler Chamber of Home Builders Association of Carefree of Douglas Jerry Smith, Vice Mayor of Guy Phillips, Councilmember of Councilmember of Superior Marshall Losey, Lauren Tolmachoff, Michael Black, Councilmember Denny Barney, Maricopa KC Clark, Navajo County Member Commerce Craig McFarland, Mayor of Thomas McCauley, Mayor of Pinetop-Lakeside Scottsdale Councilmember of Winslow , LD 17 Commerce & Industry Commerce Central Arizona Scottsdale Area Chamber of Greg Mengarelli, MayorMatthew of Herman, JoAnne Galindo, Nancy Hayden, County Councilmember of Glendale of Miami Mark Lamb, Pinal County John Schoppman, Town of Casa Grande Winslow J. D. Mesnard, LD 17 Wildfire Commerce Prescott Councilmember of Casa Councilmember of Eloy Phil Goode, Councilmember of David Smith, Councilmember Councilmember of Surprise Margaret Chittenden, Chicanos Por La Causa IBEW Local 387 Ian Hugh, Vice Mayor of Susan Hanson, Councilmember Steve Chucri, Maricopa County , LD 5 Tusayan, Council Member Arizona City Chamber of Prescott of Scottsdale Ernie Bunch, Mayor of Cave Grande Michael LeVault, Mayor of Roland Winters, Councilmember of Youngtown Jill Norgaard, LD 18 Yuma County Chamber of Sedona Chamber of Harvey Skoog, Mayor of Daniel Snyder, Councilmember Glendale of Miami Bill Gates, Maricopa County , LD 6 Al Montoya, Town of Tusayan, Commerce Chinese Chamber of IBEW Local 769 Youngtown Commerce Creek Prescott Valley Dick Powell, Councilmember of of Eloy Billie Orr, Councilmember of Suzanne Klapp, Vice Mayor of Councilmember of Surprise Jacob Duran, Councilmember Mark Cardenas, LD 19 Council Member Commerce & Tourism Bureau Lerry Alderman, Ruben Mancha, Clint Hickman, Maricopa , LD 8 Arizona Federation of Teachers Commerce of Arizona Prescott Scottsdale of Youngtown IBEW Local 266 Casa Grande Douglas Nicholls, Mayor of Ken Remley, Vice Mayor of County , LD 20 Walt & Kristie Blackman, Fountain Hills Chamber of Darryl Croft, Mayor of Chino Norm Simpson, Mayor of JW Tidwell, Councilmember Councilmember of Globe Councilmember of Miami Warren Peterson, LD 12 Local 8002 Sheet Metal Air Rail Steve Sischka, Councilmember Mike Allsop, Councilmember of Surprise Judy Johnson, Councilmember Anthony Kern, LD 20 Chino Valley Chamber of Commerce Valley Quartzsite Susan Clancy, YumaCouncilmember of Eloy Gary Watson, Mohave County Joy Stavely, Canyoneers IBEW Local 1116 Transportation (SMART) Local Mike Stapleton, Vice Mayorof Prescott of Jose Diaz, CouncilmemberShow ofLow of Youngtown , LD 13 of Cave Creek Jason Brubaker, , LD 21 Arizona Cotton Growers Commerce Jon Thompson, Mayor of Christa Rizzi, CouncilmemberMicah Powell, Vice Mayor of Globe Nogales Hildy Angius, Mohave County Jeff Oravits, IBEW LocalDiana 640 Gregory Outreach 359 Gail Barney, Mayor of Queen Richard Anderson, Rennie Crittenden, Councilmember of Taylor June Miller, CouncilmemberGail of Griffin, LD 14 Association Ron Sova, Viceof Mayor Apache of Cave Junction Eloy Buster Johnson, Mohave , LD 21 Glenn Kephart, Navajo County Coolidge Chamber of Services Coolidge Creek Brannon Hampton, CouncilmemberNubar of Hanessian, Prescott Councilmember of Show Low Youngtown , LD 15 IBEW Local 570 Snowflake Town Council Creek Kyle Peck, Councilmember ofCounty , LD 22 Charlie Odegaard, Councilmember of GoodyearValley Councilmember of Nogales Paul Watson, Navajo County Arizona Hispanic Chamber of Commerce Evelyn Casuga Terry Nolan, Mayor of Dewey- Gerardo Sanchez, Mayor of San Dave Waldron, Councilmember Connie Kakavas, Taylor Charles Vickers, Vice MayorDavid of Farnsworth, LD 16 Jean Bishop, Mohave County David Livingston, LD 22 Irrigation and Electrical Districts SouthernHumboldt Arizona Business Kevin Hartke, Councilmemberof Apache Junction Councilmember of Flagstaff Marty Grossman, Councilmember of Show Low Brian Richards, Town of Commerce Cottonwood Chamber of Luis Sheri Lauritano, Frank Savino, Councilmember Shawn Palmer, Vice Mayor of Youngtown Steve Yarbrough, LD 17 Casa Grande High School of Chandler Lee Jack, Sr., Navajo County Jay Lawrence, LD 23 Snowflake Association of Arizona Coalition Scott Overton, Councilmember Councilmember of GoodyearCouncilmemberof Parker of Prescott Arizona Lodging & Tourism Commerce District Robert Uribe, Mayor of Douglas W.J. “Jim” Lane, Mayor of Chip Wilson, Vice Mayor of John Leech, Councilmember of Taylor Gary Knight, CouncilmemberRick Gray, LD 21 Jeremy McClymonds, of Flagstaff Valley Jesse Thompson, Navajo , LD 25 Keith Johnson, Town of Apache Junction Bill Stipp, Councilmember of Marion Shontz, CouncilmemberShow Low of Yuma Association La Paz Economic Development Southern Arizona Scottsdale Joel Navarro, CouncilmemberCounty , LD 22 Pinetop-Lakeride Douglas Hispanic Chamber of Casa Grande Chamber Lana Mook, Mayor of El Mirage Councilmember of Chandler Mary Mallory, Councilmember , LD 25 Karen Wall, Councilmember of Goodyear of Parker Brent Hatch, Vice Mayor of of Tempe Leslie McClendon, John Kavanagh, LD 23 Corporation Homebuilders Association Tina Conde, Councilmember of of Prescott Valley Jason Whiting, Navajo County Bill Baldwin, Town of Taylor, Arizona Manufacturers Council Commerce Prescott Valley Chamber Joel Belloc, Mayor of Eloy Sandy Moriarty, MayorTerry of Roe, Councilmember of Florence Show Low Councilmember of Yuma Cesar Chavez, LD 29 Avondale Dean Hetrick, Councilmember Chris Higgins, Councilmember Chris Band, Councilmember of Kate Brophy McGee, LD 28 Councilmember Marana Chamber of Commerce Southern Arizona Leadership Sedona Chandler Jodi Rooney, Councilmember Steve Williams, Navajo County Arizona Mining and Industry East Valley Chambers of Board Tara Walter, Mayor of Florence Fernando Fernandez, of Hayden of Payson Cory Johnson, Councilmember Wickenburg Jacob Miller, Councilmember , David Lambert, of Prescott Valley , LD 30 Earl Kester, City of Holbrook, Council of Snowflake Dawnafeof Yuma Whitesinger, Navajo Get Our Support (AMIGOS) Commerce Alliance Maricopa County Republican Daryl Seymore, MayorRene of ShowLopez, Vice Mayor of Councilmember of Gila Bend Kelly Blunt, Councilmember of Jon Kyl, U.S. Senator Councilmember Larurie Doering ( Yuma School Linda Kavanagh, Mayor of Councilmember of Benson Francie Payne, Councilmember Barbara Underwood, County David Stringer, LD1 Low Chandler Michael Whiting, CommitteeDistrict) Southwest Regional Council of Bill Hollowell, Councilmember of Holbrook Councilmember of PaysonByron Lewis, Councilmember Wickenburg Edward Thomas, Paul Gosar, Congressman 4 Tim Dixon, City of Holbrook, East Valley Partnership Fountain Hills Councilmember of Prescott Mike Goodman, Pinal County Noel Campbell, LD 1 Arizona Mining Association Jeanine Guy, Councilmember of Snowflake Carpenters Local 1912 Lynn Johnson, MayorLon of Turner, Vice Mayor of of Gila Bend Sam Crissman, Councilmember Councilmember of Yuma , Congressman 5 Councilmember MaricopaBirdman County MediaYoung ( Rob Hephner) Tommy Lee Sikes, Mayor of Richard Peterson, Vice MayorValley Bridget Binsbacher, Steve Miller, Pinal County Paul Mosley, LD 5 Arizona Minority Contractors Free Enterprise Club Chino Valley of Buckeye Hunter Lewis, Councilmember of Wickenburg Travis Simshauser, Apache Snowflake Clyde Kreeger, Councilmember of Holbrook Councilmember of Peoria David Schweikert, CJ Wischmann, City of Republicans SouthwestGila Bend Valley Chamber of Lora Lee Nye, Vice Mayor of Anthony Smith, Pinal County , LD 5 Association Snowflake/Taylor Chamber of Patrick HagEstad, of Snowflake County Congressman 6 Holbrook, Councilmember Gila Bend Chamber of Jose Yepez, Mayor ofBen Kramer, Councilmember of of Gila Bend Prescott Valley Ruben Madrid, Councilmember Commerce Commerce Jack Hamilton, Councilmember Jon Edwards, Councilmember Todd House, Pinal County , LD 6 Mesa Chamber of Commerce Jenn Daniels, Mayor of Gilbert Clarkdale Councilmember of Buckeye Allison Perkins, Councilmember of Wickenburg Peggy Judd, Cochise County , Congressman 8 Tom Lamkin, City of Sedona, Arizona Municipal Power Users’ Commerce Somerton Chuck Turner, Councilmember of Dewey-Humboldt Lynda Kay ofGoldberg, Peoria of Snowflake Manuel Ruiz, Santa Cruz , LD 6 Councilmember Aspey Watkins and Diesel Southwest( Jerry VeteransWeiers, Mayor Chamber of Royce Kardinal, Vice Mayor of Jim Parks, Coconino County , LD 1 Association Navajo County Board of Robert Hudelson,Eric Orsborn, Viceof Mayor Gila Bend of Councilmember of Quartzsite County Gilbert Chamber of Commerce Ronnie McDaniel, Mayor of Star Doug Treadway, Vicki Hunt, Councilmember of David Cook, LD 8 John Martinez, City of Sedona, Steve Thompson) of CommerceGlendale Councilmember of Coolidge Kerry Ballard, Vice Mayor of Wickenburg , Supervisors Buckeye James Turner, Councilmember Councilmember of Dewey-Jake Hoffman,Peoria Councilmember Lena Fowler, Coconino County Arizona Regional Economic Valley Snowflake Rudy Molera, Santa Cruz Vice Mayor Glendale Chamber of Bernie Hiemenz, T. J. Shope, LD 8 Representative Show Low Chamber of SurpriseAl RegionalGameros, ChamberMayor of Globe of Tatiana Murrieta, of Gila Bend Humboldt of Queen Creek CountyTommie Martin, Gila County Development Foundation Navajo Nation Craig Heustis, Councilmember Michael Finn, Vice Mayor of Jeff Brown, City of Queen Commerce Commerce Mila Besich-Lira, Mayor of Tony Raykovitz, Councilmember of Williams , LD 10 Thelda Williams, City of Commerce Councilmember of Coolidge Emilena Turley, Rowle Simmons, Yavapai Creek, Councilmember Georgia Lord, Mayor of of Buckeye Chris Riggs, Vice Mayor of Gila John Hughes, Vice Mayor of Peoria Councilmember of St. Johns Tim Humphrey, Gila County Phoenix Arizona Republican Party NFIB-Arizona Superior Frank McNelly, Councilmember , LD 11 Goldwater Institute Dorn Policy Group Goodyear Linda Norman, Councilmember Bend Dewey-Humboldt Councilmember of Queen County Tempe Chamber of Commerce Jackie Baker, Councilmember Sal DiCiccio, CouncilmemberGary Coon, of Councilmember of of Williams Woody Cline, Gila County Sharon Wolcott, Mayorof Cottonwood of Creek Arizona Restaurant Association Northern Arizona Leadership of Camp Verde Eddie Cook, Councilmember of Rudy Flores, Councilmember Phoenix Graham County GOP TucsonBobby Hispanic Smith, Chamber Mayor of of Hayden Surprise Arizona Small Business Operating Engineers Local 953 5 Greater Flagstaff Chamber of CommerceThomas Schoaf, Mayor of David Smith, Mayor of Taylor Alan Buchanan, Association Litchfield Park Councilmember of Camp 4 Commerce Peoria Chamber of Commerce Tucson Metro Chamber of 3 Arizona State Association of Greater Oro Valley Chamber of Pima Council on Aging Commerce



The extensive bipartisan coalition against Prop. 127


Employee Communication Efforts

APS used a variety of internal vehicles and strategies to educate and engage its employees and retirees in the battle against Prop. 127.


Employee Advocacy

Once motivated and armed with talking points and an ample supply of campaign materials, APS employees and retirees took an active role in defeating Prop. 127.


APS Executive Communications

Defeating Prop. 127 was a top priority for members of APS’s executive management team. They used a variety of methods to spread the word about Prop. 127 throughout the company and the state.

Don Brandt’s letter to Arizona leaders CEO Don Brandt’s blog


Election Results

On Election Day, APS’s extensive advocacy efforts paid off, as Arizona voters soundly rejected Prop. 127.