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Fun Is Understood Everywhere A WORLD LEADER IN THEME PARK & ATTRACTION DESIGN FUN IS UNDERSTOOD EVERYWHERE. jackrouse.com Your vision brought to life. JRA plans, designs and realizes exceptional theme parks and attractions around the world. We help clients realize their unique vision, whether it’s creating an entirely new theme park, or a new attraction to refresh an existing leisure destination. We dream vividly but responsibly. Our award-winning projects combine imaginative design and storytelling with solid operational planning to consistently achieve clients’ experiential goals. The results are visitor experiences that are meaningful, enjoyable, and memorable. Rouse is one of the world’s more prominent design firms... The Wall Street Journal Services Our in-house creative team provides all of the services necessary to guide experiential projects from initial concept to opening day, including: • Master Planning • Writing & Content Development • Attraction & Exhibit Design • Graphic Design • Executive Media Production • Art Direction • Project Management Creating memorable theme park, attraction, museum and brand experiences. Theme Parks & Attractions Angry Birds St. Petersburg Activity Park Cartoon Network Cedar Fair Theme Parks Ferrari World Abu Dhabi Hasbro LEGOLAND® Lionsgate Movie World Nickelodeon Playtime Palace Entertainment Paramount Parks Parques Reunidos Rixos Land of Legends Six Flags Theme Parks Sochi Park The FRIENDSTM Experience Twentieth Century Fox Universal Studios® Florida Warner Bros. Brand Experiences American Airlines CR Smith Museum Crayola Experience Discovery Communications GE Learning Center Inside CNN Studio Tour Jack Daniel’s Distillery Tour Jim Beam American Stillhouse Joy Spence Appleton Estate Rum Experience Kodak Experience Center Louisville Slugger Museum & Factory Tour MolsonCoors National Geographic Explorers’ Hall Pittsburgh Steelers Swarovski Tabasco Visitor Center and Factory Tour The Coca-Cola Company Toyota Experience Center Volkswagen’s Autostadt Volvo Children’s Museums Angry Birds Universe Traveling Exhibit Children’s Museum of Atlanta Children’s Museum of Eau Claire Children’s Museum of Guatemala COSI Toledo Enginuity expERIEnce Children’s Museum Imaginosity, Dublin’s Children’s Museum KidsSTOP™ at Science Centre Singapore Kohl Children’s Museum Lao Niu Children’s Discovery Museum LaunchPAD Children’s Museum Mascot Hall of Fame Children’s Museum McKenna Children’s Museum Songqingling Children’s Museum The Alchemist Lab Tianjin Society Hill The Golisano Children’s Museum of Naples The Peoria PlayHouse Children’s Museum Science Centers Angry Birds Universe Traveling Exhibit Corpus Christi Museum of Science & History Energy Exhibit Ithra Energy Experience King Salman Science Oasis Guangdong Science Center Kennedy Space Center Visitor Complex Milton J. Rubenstein Museum of Science & Technology National Science Centre Science Centre Singapore Science Museum of Virginia Science Park of Virginia Space Center Houston The Franklin Institute The Mind Museum The Permian Basin Petroleum Museum Universe Museums AEGIS Experience at Nauticus Arab American National Museum Cincinnati History Museum Fort Siloso at Sentosa Island King Abdullah: Values & Wisdom Nancy & David Wolf Holocaust & Humanity Center MacArthur Memorial Museum National Comedy Center The Field Museum The Henry Ford Natural History Museum South Carolina State Museum Shanghai Auto Museum Texas Rangers Hall of Fame and Museum Tibbals Learning Center at The Ringling USS Missouri Visitor Center National Freedom Center Washington Monument Interpretive Center PROJECT EXPERIENCE Theme Parks & Attractions A rush of adrenaline, a distinct sense of place, a feeling of pure joy. Theme parks evoke emotions and capture the senses like no other. From LEGOLAND® to Lionsgate, Six Flags to Cedar Fair, we’ve had the privilege of working with some of the world’s leading entertainment companies to plan, design, and produce unforgettable theme parks, attractions and leisure destinations. Ferrari World Abu Dhabi Ferrari World Abu Dhabi offers an exhilarating ride for every guest. The attraction is one of the largest indoor theme parks in the world, housing 86,000 square meters of space. It also boasts the world’s fastest roller coaster – Formula Rossa. State-of-the-art racing simulators, a driving school, and a museum are just a few of the 20 attractions in the park. JRA provided master planning, content development, design, executive media production, project “MIDDLE EAST’S LEADING management and art direction for this THEME PARK” thrilling theme park. World Travel Awards Universal Studios® Florida In terms of set design and theming, some of our earliest work was with Universal’s in-house team on the design of many of the park’s original set streets and themed areas. The JRA-designed Hollywood Boulevard and New York set streets lead visitors to a one- of-a-kind fantastical playground of “Fievel’s Playland”. Nearby, in the “A Day in the Park with Barney” area, children delight in vibrant flora, trees, indoor clouds and stars, and engage in play and learning areas. The adjacent Curious George Goes to Town water play area immerses toddler visitors in the colorful world of this beloved character. Theme Parks & Attractions LEGOLAND® Our first major theme park project was to provide master planning and design for LEGOLAND Windsor, LEGO’s first planned theme park outside of Denmark. We then provided planning and design ST for LEGOLAND California. Many of our 1 PLACE designs are still being used for LEGOLAND BEST NEW PRODUCT parks. IAAPA Brass Ring Awards THEA AWARD SPECIAL ACHIEVEMENT Themed Entertainment Association (TEA) Six Flags Theme Parks JRA’s work with Six Flags Theme Parks included planning studies that ensured operational and aesthetic continuity for the group of parks, while providing a template for new development. We also provided planning and design for Fiesta Texas, as well as various attractions and themed areas within the other parks. Theme Parks & Attractions Sochi Park Celebrating art, history, and folklore is much more exciting when people can experience roller coasters, retail, and shows in the process. As Russia’s first modern theme park, Sochi Park is home to the country’s highest and fastest roller coaster. Rides, stylized architecture, and interactive experiences driven by fairytale storylines and state-of-the-art technology have helped attract thousands of visitors since the attraction opened for the 2014 Olympic games. JRA provided planning, concept development, design, and art direction for this 133-acre theme park. Rixos’ Land of Legends “WORLD’S LEADING LUXURY Land of Legends resort includes an 84-acre THEMED RESORT” theme park and a water park featuring a WORLD TRAVEL AWARDS dolphinarium, an aquarium, and over 70 slides. The storyline, based on local legends “LEADING EDGE and folklore, appeals to the diverse visitor base. JRA provided master planning and AWARD.” design for both the theme park and water World Waterpark Association park. Theme Parks & Attractions Nickelodeon Playtime The new Nickelodeon PLAYTIME Family Entertainment Center (FEC) recently opened in Shenzhen OCT Happy Harbor. The FEC, a collaboration between China Leisure Development Co. (CLDC), and ViacomCBS, comprises four attraction zones, featuring SpongeBob SquarePants, PAW Patrol, Dora the Explorer, and Teenage Mutant Ninja Turtles, as well as branded retail and a sit- down play cafe. The FEC enables families to connect with their favorite characters in a whole new way. JRA provided planning, content development, attraction design, and graphic design services. Angry Birds Activity Park At Angry Birds Activity Park, a mash-up of play and sensory thrills allows families to immerse themselves in the world of Angry Birds while interacting with cultural elements from St. Petersburg. Theatrical lighting, special effects, and various media enhance the experience. Located in the Europolis mall, the 3,700-square-meter park is a masterful combination of retail shopping and entertainment. JRA provided master planning, concept development, and design for this charming children’s attraction. Theme Parks & Attractions Lionsgate JRA provided planning and design for Lionsgate Movie World. The park will be the first outdoor attraction for Lionsgate and its largest theme park to-date. We also provided planning and design for other planned projects including Lionsgate Entertainment City, a 4,200-square-meter indoor facility planned for New York city. Paramount Parks Our work includes the design of many movie-themed facades at the former Paramount Parks’ attractions. JRA was also hired to oversee the initial master plan and attraction development for the Paramount Theme Park in London. JRA worked with the developer, the studio and other consultants to envision the original guest experience. Theme Parks & Attractions Grand Hall Experience Projected on the 65-foot tall ceilings of St. Louis Union Station’s Grand Hall, this 3D experience is comprised of 30 vignettes, all stretching the barrier of creative design, innovation and historical storytelling. Visitors can take in the remarkable animation in vivid color with music and narration of historical portions provided by television and film personalities THEA AWARD closely connected to St. Louis, including EXCELLENCE ON A LIMITED BUDGET, TEA John Goodman, Jon Hamm, and Bob Costas. JRA provided writing and content IAAPA BRASS RING AWARD development for this groundbreaking IAAPA - The Global Association for the Attractions Industry projection mapping spectacle.
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