EEO Public File Report Louisiana Television Broadcasting, LLC WBRZ-TV/KBTR-CA, Baton Rouge, Louisiana February 2014
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EEO Public File Report Louisiana Television Broadcasting, LLC WBRZ-TV/KBTR-CA, Baton Rouge, Louisiana February 2014 EEO PUBLIC FILE REPORT WBRZ-TV/KBTR-CA January 29, 2013 through January 30, 2014 (Note: 12-month period determined by FCC license renewal filing date and not on calendar basis) RECRUITMENT SOURCES USED FOR FULL-TIME VACANCIES Sources with an asterisk (*) denote organizations that requested notification of full-time job vacancies. Appendix A includes a list of recruitment sources which includes business name, contact name, email address, telephone and fax number, and address. In an on-going effort to keep this list current for the purpose of diversity, other local television station’s yearly recruitment sources list is reviewed. Any organizations they may list that may be unknown to this station’s human resources office are researched for the purpose of being added to our contact list. FULL-TIME POSITIONS FILLED; RECRUITMENT SOURCES USED (#’s in parenthesis) [Hiree’s Recruitment Source in Brackets] Marketing & Promotions Writer/ Producer (1-3, 7, 9-10, 15, 19-20, 24, 35-36) [19] Reporter (5, 7, 9, 18-20, 40, 43) [19] Special Projects/Marketing Coord. (1-2, 7, 9-10, 15, 19-20, 35, 40, 42) [40] Assignment Manager/Content Center Manager (1-2, 5, 7-11, 15, 17-20, 33, 40) [19] Master Control Operator (1-2, 5, 7, 9-10, 15, 18-20, 28, 33, 35) [20] Associate Producer (1-2, 4-5, 7-10, 17-20, 35, 47, 50) [19] Multimedia Journalist (2) (1-2, 4-5, 7-10,13,15, 17-20, 33, 35, 52) [19, 19] News Anchor/Reporter (1-2, 5, 7-10, 13, 15, 17-20, 35, 40) [20] Producer/Director/Videographer in Commercial Production (10, 18-20, 35, 40) [20] Sales Manager (1-2, 5, 7-10, 13, 15,18-20, 30, 35, 40, 48-49,51) [40] Content Center Coordinator (1-2, 5, 7-10, 15, 18-20, 35, 50) [1] Weekend Meteorologist (1-2, 5, 7-10, 13, 15, 17-20, 35, 40) [20] Director of Television News (1-2, 5, 7-11, 13, 15, 17-20, 35) [20] Associate News Producer (1-2, 5, 7-11, 13, 15, 18-20, 30, 35) [19] Sports Reporter/Anchor (18-19, 41, 52-53) [19] Content Center Coordinator (2) (1-2, 5, 7-11, 13, 15, 19-20, 25, 27, 35, 40) [19, 20] Master Control Operator (1-2, 5, 7-11, 13, 15, 17-20, 27, 33, 35) [33] TOTAL INTERVIEWS FOR FULL-TIME POSITIONS: 71 persons NUMBER OF REFERRALS FOR INTERVIEWEES BY RECRUITMENT SOURCES: #1 10 #5 1 #17 1 #18 6 #19 24 #20 16 #28 1 #30 1 #33 1 #35 3 #40 6 #49 1 SUPPLEMENTAL OUTREACH ACTIVITIES: The following contains a brief description of activities from the FCC menu of outreach initiatives undertaken during the reporting period, including station personnel involved in the activities. • Participation in at least four job fairs by station personnel who have substantial responsibility for hiring decisions. Date(s): See list Brief description of activities undertaken to fulfill initiative: February 20, 2013 Director of Human Resources attended Spring Career Exploration Day Southern University. February 20, 2013 Human Resources Assistant attended Spring Career Expo Day at Louisiana State University. March 18, 2013 Director of Human Resources and Executive Producer attended LSU School of Journalism Networking Night. September 11, 2013 Director of Human Resources and Human Resources Assistant attended Fall Career Expo Day at Louisiana State University. September 18, 2013 Director of Human Resources attended the Fall Career Exploration Day at Southern University. Name of Station Personnel Involved in Initiative: Laura Sisemore, Director of Human Resources Cagney Blanchard, Finance/Human Resources Assistant Trey Schmaltz, Executive Producer 2 • Establishment of an internship program designed to assist members of the community to acquire skills needed for broadcast employment. Date(s) On-going annually for Spring, Summer, and Fall Semesters Brief description of activities undertaken to fulfill initiative: WBRZ established and maintains an internship program to assist students interested in acquiring the necessary skills to pursue a career in broadcasting. Participating universities include Louisiana State University, Southern University in Baton Rouge, and Southeastern University in Hammond. Students from out-of-town or out-of- state universities may also participate in the Summer semesters. The majority of interns are enrolled in an internship or independent study course, and WBRZ managers provide written evaluations of the interns’ progress as requested. Spring 2013 - News – 2 interns Sports – 1 intern Marketing – 1 intern Production – 1 intern Summer 2013 News – 2 interns Sports – 2 interns Marketing – 2 interns Production – 1 intern Sales – 1 intern Fall 2013 News – 5 interns Sports – 2 interns Name(s) of Station Personnel Involved in Initiative: James “Rocky” Daboval, General Manager Laura Sisemore, Director of Human Resources Noah Kozinko, Director of Marketing Charles “Chuck” Bark, Director of News Kevin Fries, Assistant Director of News Michael Cauble, Sports Director Ed Ball, Director of Production Denise Robichaux, Director of Sales • Participate in scholarship programs directed at students desiring to pursue a career in broadcasting. Date(s) June 1 through May 31 yearly Brief description of activities undertaken to fulfill initiative: WBRZ established a scholarship with Louisiana State University for a graduating senior from the Manship School of Mass Communications to be employed by WBRZ for a period of one year as an Apprentice and to be given a broad overall exposure to the functioning of a television station. Name(s) of Station Personnel Involved in Initiative: James “Rocky” Daboval, General Manager Laura Sisemore, Director of Human Resources Charles “Chuck” Bark, Director of News Date(s) December 2, 2013 through January 20, 2014 Brief description of activities undertaken to fulfill initiative: Director of Human Resources posts the Louisiana Association of Broadcasters’ Scholarship Application and information on station main bulletin board, including running PSA’s. The Human Resources department is 3 available to assist students in the application process. LAB makes available up to $4,000 annually (two individual scholarships equivalent to $1,000 per semester for a year) in scholarship awards to students enrolled and attending classes, fulltime, in a fully accredited broadcast curriculum at a Louisiana four year college. The scholarship is to be awarded prior to the end of the Spring Semester. Name of Station Personnel Involved in Initiative: Laura Sisemore, Director of Human Resources James “Rocky” Daboval, General Manager Date(s) August 14, 2013 through August 28, 2013 Brief description of activities undertaken to fulfill initiative: Louisiana Association of Broadcasters offered LAB member stations the opportunity to qualify for one of seven $1,000 grants for a “paid internship” program. WBRZ-TV registered to participate in the lottery drawing. If chosen for one of the grants, a WBRZ intern would be awarded a $1000 scholarship upon successful completion of their internship. Although WBRZ was not one of the seven stations chosen in 2013, the station participates every year in the $1000 grants offered by LAB as an enhancement to our student internship program. Name of Station Personnel Involved in Initiative: Laura Sisemore, Director of Human Resources James “Rocky” Daboval, General Manager • Participation in at least four events or programs sponsored by educational institutions relating to career opportunities in broadcasting. Date(s) On-going Brief description of activities undertaken to fulfill initiative: WBRZ-TV routinely schedules community appearances by TV News/Station personnel and/or attends community events. WBRZ-TV anchors and reporters participate in events that promote broadcast employment development. WBRZ-TV personnel include discussions regarding their careers, the broadcast industry and educational preparation for a career in broadcast media during these events. January 30, 2013 Executive Producer of News visited with students at Broadmoor Middle School discussing the Television business, setting goals, and achieving success in broadcasting careers. February 19, 2013 Weatherman visited Central Private School 8th graders with the Weather Road Show, discussing weather events in Louisiana and career paths to becoming a Meteorologist. February 20, 2013 Weatherman visited Family Christian Academy 4th & 5th graders with the Weather Road Show, discussing weather events in Louisiana and how to become a meteorologist on TV. March 1, 2013 Weatherman visited Spanish Lake Primary School to read to the Kindergarten students as part of the festivities around Dr. Seuss’ birthday and the Read Across America event. 4 March 12, 2013 Weatherman visited St. George Elementary School 1st graders to read to them as part of the festivities for Dr. Seuss’ birthday and Read Across America. The children also asked many questions about March 13, 2013 Two high school seniors from St. Joseph Academy High School had a Job Shadow Day at WBRZ. One shadowed with Director of Production, learning about the Production department on site, as well as assisting at an off-site location for a commercial shoot. The second student shadowed a Multimedia Journalist, assisting with an interview, editing, and actually shooting video for a package scheduled to air. April 10, 2013 Weatherman visited Most Blessed Sacrament Early Learning Center to read to the Pre-K class and give a presentation on the weather, review what to do when bad weather occurs, and answer their questions about weather and being on TV. June 19, 2013 Weatherman visited 5th & 6th graders at the Tiger Challenge Camp at LSU Laboratory School with the Weather Road Show June 20, 2013 Various station departments participated in a day of learning by giving station tours to approximately 43 LSU Journalism High School Summer Camp attendees, including 4 counselors and 2 chaperones. Positions represented in giving tours included Marketing Coordinator, a Marketing intern, news producer, camera operator, content producer, two reporters, a noon newscast anchor, and a meteorologist. The event was announced live on the noon newscast, and the participants also observed the behind the scenes action in getting a Noon newscast on air.