Priceline.com 'Negotiates' with Seth MacFarlane's 'Cavalcade'

Priceline.com Debuts New 'Cavalcade' Web Shorts

NORWALK, Conn.--(BUSINESS WIRE)-- Priceline.com (Nasdaq: PCLN), announced today that it has partnered with Seth MacFarlane’s Cavalcade of Cartoon Comedy, to exclusively debut the newest collection of Cavalcade digital shorts featuring all-new animated characters from Family Guy creator Seth MacFarlane. In the campaign, William Shatner’s famous alter ego, “The Priceline Negotiator”, is featured in animated intros of the new shorts, which can be seen on www.youtube.com/sethcomedy as well as through targeted sites on the web via Tremor Media’s video network.

Seth MacFarlane’s Cavalcade of Cartoon Comedy has been an ongoing success with consistent viewership that has already grown into the tens of millions. The partnership with priceline.com gives viewers the opportunity to delve deeper into the next generation of ‘Calvalcade,’ with another, even more outrageous dose of comedy.

Cort Cunningham, Director of Advertising and Brand Development for priceline.com, said, “We’re excited to align the Priceline brand and the ‘Negotiator’ character with Seth MacFarlane’s Cavalcade, in an effort to engage and entertain consumers with compelling content created specifically for the digital space.”

For this program, priceline.com enlisted the services of Tremor Media, a leading online video network that delivers video content to top-tier publisher sites comprising more than 135 million unique visitors per month, to complement the syndicated strategy that includes the Cavalcade YouTube channel (www.youtube.com/sethcomedy). Rich Powell, Director of Strategic Sales at Tremor Media said, “We’re thrilled to bring great content like the Cavalcade to our audience while creating partnerships that deliver unique and powerful marketing opportunities to companies like priceline.com.”

Seth MacFarlane’s Cavalcade of Cartoon Comedy is the first independent creative effort for Seth MacFarlane, the Emmy Award-winning creator of “Family Guy”and “American Dad!”The ‘Cavalcade’ shorts, each approximately one to two minutes in length, are composed of all new characters, scripts, and original content, and employ Seth’s signature hand drawn animation and a team of award-winning writers, actors, animators and producers.

About Priceline.com® Incorporated

Priceline.com Incorporated (Nasdaq: PCLN) www.priceline.com provides online travel services in 22 languages in over 70 countries in Europe, North America, Asia, the Middle East and Africa. Included in the priceline.com family of companies is Booking.com, a leading international online hotel reservation service, priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Agoda.com, an Asian online hotel reservation service.

Priceline.com believes that Booking.com is Europe's largest and fastest growing hotel reservation service, with a network of affiliated Web sites. Booking.com operates in over 70 countries in 19 languages and offers its customers access to approximately 57,000 participating hotels worldwide.

In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting great published prices, leisure travelers can narrow their searches using priceline.com's TripFilter advanced search technology, customize their search activity through priceline.com's Inside Track features, create packages to save even more money, and take advantage of priceline.com's famous Name Your Own Price® service, which can deliver the lowest prices available.

About Tremor Media

Tremor Media is the leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 1,400 top-tier publisher sites with more than 135 million unique visitors per month.

Tremor also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: http://www.tremormedia.com

Google and YouTube are trademarks of Google Inc. Source: Priceline.com

Priceline.com Brian Ek, 203-299-8167 [email protected]