1/9/2019
Connections Corner Roundtable Discussion: Corporate Gift And Incentive Solution Toolbox Presented By: Cindy Mielke, CPIM – GC Incentives Lore Rincon – Continental Premium Corporation
Objectives
• Understand differences between selling corporate gifts and promotional products • Learn about tools and resources available through the IMA to source corporate gifts • Discover opportunities at PPAI Expo
10 Reasons to Sell Corporate Gifts
* Photo credit: AV/TV Club
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Top 10 Reasons: 10. Low-hanging fruit 5. Take advantage of mfg 9. Defense (don’t send your capabilities customer elsewhere) 4. Suppliers will do much of 8. Expand your supplier base the work for you 7. Merch - discount from retail 3. Bundles - sell additional (higher perceived value) products 6. Increase average order size 2. One stop shop for your client
# 1 reason: Earn more money!
* Photo credit: Robotics & Automation News
Corporate Gift or Promotional Product?
• Gift offered with no expectation of reciprocity • Promo product = advertising purposes • Incentive gift = earned
* Photo credit: 123RF
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Why Corporate Gifts?
• Gifts make employees feel happy, valued and appreciated • Non-cash incentive programs are 50% - 150% more likely to be linked to employee retention, satisfaction, and performance than cash only incentive structures * • Add value to the client relationship • Keep the business with you (don’t send your client elsewhere) • Expand business with current customers * IRF White Paper: Establishing the Intangible, Non-Financial Value of Awards Programs – May 2018
Types of Corporate Gifts
• Gift cards (closed loop/universal)
• Brand-name merchandise
• Travel (group & individual/certificates)
The Many Uses of Corporate Gifts
• Board of Directors gift • Performance improvement • Employee recognition • Safety/wellness celebration • Holiday/business gift • Sales incentive • Loyalty reward • Team celebration • New product launch • Thank you gift • Years of service award
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Advantages of Corporate Gifts • Gift Cards • Aggregators offer a variety of cards from one source • Ease of distribution: ordered/distributed/redeemed online • Use suppliers in the PPAI and Incentive marketplace • Merchandise • Quality associated with brand • Distributor discounts • ALL price ranges • Travel • Offer something new to your client • Prevent your client from going elsewhere • Travel providers can commission you and will manage all the details
Visit our Booth in the Brand® Pavilion
• Booths # 639/738 • Meet with incentive industry experts
* Photo credit: PPAI
See you on the Show Floor!
Cindy Mielke, CPIM GC Incentives [email protected]
Lore Rincon Continental Premium Corporation [email protected]
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TOOLS at Your Fingertips
• www.incentivemarketing.org • Resource for finding Corporate Gift professionals of gift cards, brand-name merchandise & travel • www.imraonline.org • Utilize the Brand Search Tool to connect with brand-name merchandise sales reps and suppliers • www.incentivemarketing.org/IESP/ • Browse the Resources section for an extensive library of helpful articles and research on the use of non-cash rewards & recognition * Photo credit: Clipart Library
* Photo credit: Star12 Community
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