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Quarterly EFI Report Q4 FY 17/18

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Quarterly EFI Report Q4 FY 17/18 QUARTERLY REPORT April – June, 2018 Prepared by VISIT FLORIDA, Research Office Copyright © 2018 VISIT FLORIDA®, All rights reserved. VISIT FLORIDA data or information may not be otherwise reproduced or communicated without prior written permission from VISIT FLORIDA. Covers components not otherwise sourced. April – June, 2018 2 of 2 Research Component VISIT FLORIDA Quarterly Report CURRENT VITALITY OF THE FLORIDA VISITOR INDUSTRY The most recent calendar quarter for which information is available on the vitality of the Florida visitor industry is April – June, 2018, also referred to as 2018Q2. This is the best available processing schedule as this report was prepared in October, 2018. The domestic estimation methodology was developed for VISIT FLORIDA by George Washington University and the University of North Florida. Canadian estimates remain derived from Statistics Canada and overseas estimates are derived from aggregate card usage data provided by VisaVue® Travel and incorporates data from other independent research sources. In 2018Q2, Florida hosted 31.8 million visitors, an increase of 6.2% from 2017Q2 based on preliminary estimates. The volume of air visitors was 14.8 million, while the volume of non-air visitors was 15.9 million. See the attached report on the Visitor Estimates and Industry Trend Indicators for 2018Q2. CANADA Canada is Florida’s top international origin country. VISIT FLORIDA’s preliminary 2018Q2 estimates indicate 933,000 Canadians came to Florida in 2018Q2. This is an increase of 1.3% from the same quarter the year prior. The volume of air visitors was 388,000, while the volume of non-air visitors was 545,000. OVERSEAS VISIT FLORIDA now uses data from VisaVue Travel for its quarterly estimates of overseas visitors to Florida. For 2018Q2 Florida hosted 2.5 million overseas visitors. This is a 2.1% decrease from 2017Q1. UNAUDITED UNAUDITED Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA Operating Consolidated Statement of Income and Expense Twelve Months Ended June 30, 2018 YTD YTD YTD Actual Budget Variance A B C Revenues State of Florida Proceeds 75,000,000 75,000,000 Partner Investment 1,379,390 1,313,260 66,130 Strategic Alliances 129,066 213,332 (84,266) Events Revenue 837,102 1,088,129 (251,027) Trade Show Revenue 1,421,899 1,313,967 107,932 Welcome Center Revenue 414,473 461,212 (46,739) Reimbursement Revenue 196,752 250,000 (53,248) Publication Revenue 195,936 203,000 (7,064) Interest Income 29,007 29,000 7 Research Revenue 59,640 124,840 (65,200) Website Revenue 22,523 38,394 (15,871) Other Revenue 1,349,769 675,900 673,869 Industry-Contributed Promotional Value 106,224,614 85,000,000 21,224,614 Industry-Cooperative Advertising Value 8,255,068 11,083,935 (2,828,867) Industry Match-FRLA Total Revenues 195,515,241 176,794,969 18,720,272 Expenses Salaries & Benefits 11,096,253 13,164,762 (2,068,509) Fees & Services 8,091,663 8,615,542 (523,879) Citrus Juice 196,752 250,000 (53,248) Office & Computer Supplies 96,071 82,724 13,347 Event Supplies/Resources 84,919 143,562 (58,643) Depreciation 1,383,323 1,407,283 (23,960) Dues & Subscriptions 211,585 180,024 31,561 Printing/ Copying/ Photo 440,920 331,637 109,283 Business Promotion 880,146 972,349 (92,203) Repairs and Maintenance 137,602 163,260 (25,658) Equipment Rental 322,667 320,969 1,698 Postage & Freight 92,625 183,209 (90,584) Fulfillment 103,785 170,000 (66,215) Grants 268,748 455,000 (186,252) Insurance Business 213,416 86,523 126,893 Legal 50,622 33,380 17,242 Promotional Items 161,422 191,991 (30,569) Registration Fees/Booth Rental 1,292,466 1,382,397 (89,931) Employee Relocation 3,180 8,500 (5,320) Office Rent 471,173 478,373 (7,200) Research Project 1,587,009 1,127,990 459,019 9/20/2018, 5:34 PM 1 03 - Consolidated Operating_FY17-18 (June 2018), Consolidated Operating UNAUDITED UNAUDITED Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA Operating Consolidated Statement of Income and Expense Twelve Months Ended June 30, 2018 YTD YTD YTD Actual Budget Variance A B C Taxes and Licenses 49,557 23,761 25,796 Telephone 229,831 272,134 (42,303) Temp. Labor 54,689 52,451 2,238 Training 83,498 126,372 (42,874) Travel 827,415 944,450 (117,035) Travel - Projects (Non-Emp) 1,752,450 1,904,568 (152,118) Uniforms 21,602 24,614 (3,012) Utilities 111,553 121,084 (9,531) Warehouse-Rent 92,770 90,375 2,395 Agency Fees 3,365,360 4,129,939 (764,579) Media 42,790,899 39,899,021 2,891,878 Production 2,717,220 3,372,790 (655,570) Industry Contributed Promotional Value 106,224,614 85,000,000 21,224,614 Industry Cooperative Advertising Value 8,255,068 11,083,935 (2,828,867) Total Expense 193,762,875 176,794,969 16,967,906 Revenue Over Expense 1,752,366 0 1,752,366 9/20/2018, 5:34 PM 2 03 - Consolidated Operating_FY17-18 (June 2018), Consolidated Operating UNAUDITED UNAUDITED Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA FRLA Marketing Program Consolidated Statement of Income and Expense Twelve Months Ended June 30, 2018 YTD YTD YTD Actual Budget Variance A B C Revenues Industry Match-FRLA 374,856 348,815 26,041 Total Revenues 374,856 348,815 26,041 Expenses Fees & Services 76,575 38,760 37,815 Printing/ Copying/ Photo 553 553 Business Promotion (787) (787) Promotional Items 1,600 1,600 Travel - Projects (Non-Emp) 38,591 38,591 Media-FRLA Marketing Program 276,214 348,815 (72,601) Industry Match FRLA 374,856 348,815 26,041 Total Expense 767,602 736,390 31,212 Revenue Over Expense (392,746) (387,575) (5,171) 9/20/2018, 5:34 PM 3 04 - Consolidated FRLA_FY17-18 (June 2018), Consolidated FRLA UNAUDITED UNAUDITED Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA Florida for Veterans Program Consolidated Statement of Income and Expense Twelve Months Ended June 30, 2018 YTD YTD YTD Actual Budget Variance A B C Revenues State of Florida Proceeds 999,152 1,000,000 (848) Total Revenues 999,152 1,000,000 (848) Expenses Fees & Services 20,010 220,000 (199,990) Event Supplies/Resources 855 855 Dues & Subscriptions 20 20 Printing/ Copying/ Photo 1,228 1,228 Promotional Items 11,244 11,244 Research Project 70,000 85,000 (15,000) Travel - Projects (Non-Emp) 4,937 7,000 (2,063) Agency Fees 192,961 123,000 69,961 Media 370,965 490,000 (119,035) Production 326,368 75,000 251,368 Total Expense 998,587 1,000,000 (1,413) Revenue Over Expense 565 0 565 9/20/2018, 5:35 PM 4 05 - Consolidated Florida for Veterans_FY17-18 (June 2018), Consolidated Veterans VISIT FLORIDA QUARTERLY REPORT Quarter 4, April 1 – June 30, 2018 Four – Year Objectives by June 30, 2020 A. Keep Florida top-of-mind among target audiences. B. Stimulate balanced incremental growth that delivers the greatest economic impact to Florida. C. Identify and engage advocates in promoting the Florida brand. D. Promote industry alignment and collective impact through partner investment and thought leadership. Public Relations Department A B C D North America and International Earned Media Coverage - April through June: 1,917,559,550 impressions (YTD: 3,985,505,921) X In-Market PR Programs, Events and Initiatives - April through June: -- April: - China: Mission Beijing Media Reception - China: Mission Guangzhou Media Reception - China: Mission Chengdu Media Reception X X X - China: Mission Shanghai Media Reception - Brazil: WTM Media Reception - Brazil: IMM - Germany: Virtual Sunshine Corporate/Domestic Marketing and Events Department A B C D Florida Governor's Conference on Tourism September 12-14, 2018 - The conference provides an opportunity for members of the tourism industry to network with fellow travel professionals, learn more about participating in VISIT X X FLORIDA’s marketing programs, obtain the latest tourism research data, and hear from experts about their proven strategies for increasing business. Page 1 of 15 Public Relations Department A B C D Proactive PR - April through June: -- Ongoing press and influencer trips to the state from key domestic and international markets: - Brazil: 4 individual press trips - Canada: 5 individual press trips - China: 6 individual press trips - Germany: 5 individual press trips X X - UK: 3 individual press trips Influencer Campaigns: - Brazil: 1 Influencer trip - China: 5 Influencer trips - UK: 4 Influencer trips Media Familiarization (FAM) Tours - April through June: - Brazil: 1 FAM Tour - Canada: 1 FAM Tour - Domestic: 1 FAM Tour X X - Germany: 1 FAM Tour - UK: 1 FAM Tour Press Releases - April through June: - 18 press releases were posted via the media site - Brazil: 3 press releases were written and distributed to media - China: 3 press releases were written and distributed to media X - Domestic: 3 press releases were written and distributed to media - Germany: 3 press releases were written and distributed to media - UK: 3 press releases were written and distributed to media Page 2 of 15 Advertising (Media) Department A B C D NORTH AMERICA (US & Canada) Print Co-op April: Undiscovered Florida, Southern Living, Compass Media, Meetings Today X X X May: Texas Monthly, Modern Luxury The Atlantan , Modern Luxury New York, Meredith-Family Circle, Family, Parents "Florida for Families, Food & Wine, Bon Appetit , Food Network Magazine, AAA Living South, AFAR, Conde Nast X X X Traveler June: Martha Stewart, Eating Well, All recipes X X X Oyster Trail Print Campaign: April: Alabama Journey, Georgia Living, Southern Traveler X X X May: Alabama Journey, Georgia Living, Southern Traveler, Texas Journey, Louisiana Life, Southern Living X X X June: Alabama Journey, Georgia Living, Southern Traveler, Texas Journey,
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