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Quarterly EFI Report Q3 FY 18/19

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Quarterly EFI Report Q3 FY 18/19 QUARTERLY REPORT January – March, 2019 Prepared by VISIT FLORIDA, Research Office Copyright © 2019 VISIT FLORIDA®, All rights reserved. VISIT FLORIDA data or information may not be otherwise reproduced or communicated without prior written permission from VISIT FLORIDA. Covers components not otherwise sourced. January – March, 20189 2 of 2 Research Component VISIT FLORIDA Quarterly Report CURRENT VITALITY OF THE FLORIDA VISITOR INDUSTRY The most recent calendar quarter for which information is available on the vitality of the Florida visitor industry is January – March, 2019, also referred to as 2019Q1. This is the best available processing schedule as this report was prepared in July, 2019. The domestic estimation methodology was developed for VISIT FLORIDA by George Washington University and the University of North Florida. Canadian estimates remain derived from Statistics Canada and overseas estimates are derived from aggregate card usage data provided by VisaVue® Travel and incorporates data from other independent research sources. In 2019Q1, Florida hosted 35.7 million visitors, an increase of 5.8% from 2018Q1 based on preliminary estimates. The volume of air visitors was 15.3 million, while the volume of non-air visitors was 20.3 million. See the attached report on the Visitor Estimates and Industry Trend Indicators for 2018Q4. CANADA Canada is Florida’s top international origin country. VISIT FLORIDA’s preliminary 2019Q1 estimates indicate 1.4 million Canadians came to Florida in 2019Q1. This is an increase of 1.3% from the same quarter the year prior. The volume of air visitors was 812,000, while the volume of non-air visitors was 606,000. OVERSEAS VISIT FLORIDA now uses data from VisaVue Travel for its quarterly estimates of overseas visitors to Florida. For 2019Q1 Florida hosted 2.6 million overseas visitors. This is a 2.7% decrease from 2018Q1. UNAUDITED Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA Operating Consolidated Statement of Income and Expense For the Nine Months Ending March 31, 2019 Projected YTD YTD YTD Budget Projections Projected Annual VS Actual Budget Variance Remaining Adjustments Year End Actual Budget Budget A B C D E A + D + E= F G F-G= H Revenues State of Florida Proceeds 56,250,000 56,250,000 - 18,750,000 - 75,000,000 75,000,000 - Partner Investment 1,006,165 856,431 149,734 300,478 (82,926) 1,223,717 1,156,909 66,808 Strategic Alliances 52,151 55,000 (2,849) 18,333 (16,590) 53,894 73,333 (19,439) Events Revenue 984,135 966,102 18,033 207,811 43,484 1,235,430 1,173,913 61,517 Trade Show Revenue 1,176,528 1,468,674 (292,146) - - 1,176,528 1,468,674 (292,146) Welcome Center Revenue 349,005 386,927 (37,922) 12,374 8,273 369,653 399,301 (29,648) Reimbursement Revenue 140,717 187,384 (46,667) 62,616 (21,722) 181,611 250,000 (68,389) Publication Revenue 144,750 170,000 (25,250) - 40,000 184,750 170,000 14,750 Interest Income 40,138 20,997 19,141 7,003 6,300 53,441 28,000 25,441 Research Revenue 39,775 45,366 (5,591) 32,666 100 72,541 78,032 (5,491) Website Revenue 5,924 - 5,924 - 2,066 7,990 - 7,990 Other Revenue 1,251,787 2,084,768 (832,981) 395,232 529,868 2,176,887 2,480,000 (303,113) Industry Contributed Promotional Value 64,095,505 67,000,000 (2,904,495) 18,000,000 4,385,793 86,481,299 85,000,000 1,481,299 Industry Cooperative Advertising Value 3,056,877 5,734,557 (2,677,680) 1,350,447 788,804 5,196,128 7,085,004 (1,888,876) Total Revenues 128,593,457 135,226,206 (6,632,749) 39,136,960 5,683,451 173,413,868 174,363,166 (949,298) Expenses Salaries & Benefits 9,149,963 9,900,000 (750,037) 3,300,000 (299,951) 12,150,012 13,200,000 (1,049,988) Fees & Services 5,449,212 5,945,082 (495,870) 2,119,387 536,109 8,104,709 8,064,469 40,240 Citrus Juice 140,717 187,384 (46,667) 62,616 (21,722) 181,611 250,000 (68,389) Office & Computer Supplies 75,670 63,710 11,960 18,065 15,639 109,374 81,775 27,599 Event Supplies/Resources 94,263 125,465 (31,202) 18,756 23,772 136,791 144,221 (7,430) Depreciation & Amortization 801,564 863,213 (61,649) 286,341 (21,935) 1,065,970 1,149,554 (83,584) Dues & Subscriptions 199,899 212,102 (12,203) 33,035 8,562 241,496 245,137 (3,641) Printing/ Copying/ Photo 244,257 310,420 (66,163) 26,834 76,957 348,048 337,254 10,794 Business Promotion 755,778 878,929 (123,151) 166,455 31,560 953,792 1,045,384 (91,592) Repairs and Maintenance 93,452 102,707 (9,255) 23,040 20,060 136,552 125,747 10,805 Equipment Rental 314,506 329,966 (15,460) 37,798 20,448 372,751 367,764 4,987 Postage & Freight 81,896 125,254 (43,358) 31,318 18,867 132,081 156,572 (24,491) Fulfillment 87,898 195,565 (107,667) 66,051 2,827 156,776 261,616 (104,840) Grants 204,858 144,642 60,216 288,825 1,923,904 2,417,587 433,467 1,984,120 Insurance Business 311,968 202,864 109,104 24,288 (3,321) 332,935 227,152 105,783 Legal 7,136 19,500 (12,365) 11,150 350 18,636 30,650 (12,015) Promotional Items 153,544 216,668 (63,124) 41,977 88,127 283,648 258,645 25,003 Registration Fees/Booth Rental 1,624,352 1,549,586 74,766 262,590 82,250 1,969,192 1,812,176 157,016 Employee Relocation 3,053 8,500 (5,447) - 15,447 18,500 8,500 10,000 Office Rent 415,503 363,745 51,758 121,644 17,592 554,739 485,389 69,350 Research Project 960,038 937,262 22,776 321,354 53,110 1,334,503 1,258,616 75,887 Taxes and Licenses 23,425 22,903 522 256 - 23,681 23,159 522 Telephone 207,684 190,737 16,947 58,087 463 266,234 248,824 17,410 Temp. Labor 26,062 25,868 194 11,902 9,295 47,259 37,770 9,489 Training 79,462 141,302 (61,840) 53,068 1,436 133,966 194,370 (60,404) Travel 746,364 947,869 (201,505) 322,527 219,744 1,288,635 1,270,396 18,239 UNAUDITED Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA Operating Consolidated Statement of Income and Expense For the Nine Months Ending March 31, 2019 Projected YTD YTD YTD Budget Projections Projected Annual VS Actual Budget Variance Remaining Adjustments Year End Actual Budget Budget A B C D E A + D + E= F G F-G= H Travel - Projects (Non-Emp) 1,418,089 1,448,915 (30,826) 322,172 214,027 1,954,288 1,771,087 183,201 Uniforms 16,619 25,009 (8,390) 220 8,163 25,002 25,229 (227) Utilities 74,064 102,293 (28,229) 22,991 16,790 113,845 125,284 (11,439) Warehouse-Rent 17,997 77,398 (59,401) 26,133 (13,720) 30,410 103,531 (73,121) Agency Fees 2,976,340 3,497,097 (520,757) 1,198,852 39,256 4,214,448 4,695,949 (481,501) Media 24,393,368 31,889,594 (7,496,227) 9,321,095 9,494,224 43,208,686 41,210,689 1,997,997 Production 2,304,544 2,357,037 (52,493) 270,749 293,284 2,868,577 2,627,786 240,791 Industry Contributed Promotional Value 64,095,505 67,000,000 (2,904,495) 18,000,000 4,385,793 86,481,299 85,000,000 1,481,299 Industry Cooperative Advertising Value 3,056,877 5,734,557 (2,677,680) 1,350,447 788,804 5,196,128 7,085,004 (1,888,876) Total Expenses 120,605,929 136,143,143 (15,537,214) 38,220,023 18,046,210 176,872,162 174,363,166 2,508,996 Revenues Over Expenses 7,987,528 (916,937) 8,904,465 916,937 (12,362,759) (3,458,294) - (3,458,294) UNAUDITED Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA Economic Risk Fund Consolidated Statement of Income and Expense For the Nine Months Ending March 31, 2019 Projected YTD YTD YTD Budget Projections Projected Annual VS Actual Budget Variance Remaining Adjustments Year End Actual Budget Budget A B C D E A + D + E= F G F-G= H Expenses Media 2,164,855 - 2,164,855 - - 2,164,855 - 2,164,855 Total Expenses 2,164,855 - 2,164,855 - - 2,164,855 - 2,164,855 Revenues Over Expenses (2,164,855) - (2,164,855) - - (2,164,855) - (2,164,855) UNAUDITED Florida Tourism Industry Marketing Corporation d/b/a VISIT FLORIDA Florida for Veterans Program Consolidated Statement of Income and Expense For the Nine Months Ending March 31, 2019 Projected YTD YTD YTD Budget Projections Projected Annual VS Actual Budget Variance Remaining Adjustments Year End Actual Budget Budget A B C D E A + D + E= F G F-G= H Revenues State of Florida Proceeds 684,814 749,997 (65,183) 250,003 65,183 1,000,000 1,000,000 - Total Revenues 684,814 749,997 (65,183) 250,003 65,183 1,000,000 1,000,000 - Expenses Fees & Services 9,258 15,012 (5,754) 5,004 8,932 23,194 20,016 3,178 Event Supplies/Resources - - - - 262 262 - 262 Printing/ Copying/ Photo 123 1,250 (1,127) - 1,961 2,084 1,250 834 Business Promotion - - - - 14,470 14,470 - 14,470 Promotional Items 2,828 5,000 (2,172) - 26,556 29,383 5,000 24,383 Registration Fees/Booth Rental 13,520 - 13,520 - - 13,520 - 13,520 Research Project - 70,000 (70,000) - 25,000 25,000 70,000 (45,000) Travel - Projects (Non-Emp) 3,960 5,000 (1,040) 2,000 8,282 14,242 7,000 7,242 Agency Fees 232,531 139,752 92,779 46,582 45,507 324,620 186,334 138,286 Media 260,361 315,000 (54,639) 105,000 12,599 377,960 420,000 (42,040) Production 159,275 217,800 (58,525) 72,600 (59,405) 172,470 290,400 (117,930) Total Expenses 681,856 768,814 (86,958) 231,186 84,164 997,205 1,000,000 (2,795) Revenues Over Expenses 2,958 (18,817) 21,775 18,817 (18,981) 2,795 - 2,795 Florida Visitor Estimates and Travel Industry Trend Indicators 2019 Quarter One (January - March) and Revised Florida Visitor Estimates Calendar Years 2014 - 2018 (January - December) Copyright © 2019 VISIT FLORIDA Research, All rights reserved.
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