August 2015 Monthly Performance Pack

Monthly Performance Pack August 2015

Mimmi Andersson, BBC iPlayer BBC Communications 07725641207 | [email protected] Monthly summary – August 2015

• 278 million TV and radio requests for programmes on BBC iPlayer in August – up +8% on July 2015 (and up +13% on August 2014) - making an early exit from the traditional summer lull, helped by the return of The Great British Bake Off. (Radio requests are still being undercounted due to changes made to radio streaming services - more details are on slide 4.)

• 226m TV requests this month, up +11% on July and up +24% on August last year. (TV stats now include content which is only available on BBC iPlayer, as well as programmes broadcast on BBC TV channels.)

• Episodes 1-4 of The Great British Bake Off were the most-watched episodes in August, delivering over 1.5m each and a total of 7.3m across all four episodes. Behind the ever-popular EastEnders, new dramas The Scandalous Lady W, Partners in Crime and Ripper Street were all popular.

• For radio, The Ashes continued to deliver the most-requested episodes in August, with Radio 4 comedy and drama making up the rest of the top 20. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users).

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Slide 2 Index

Page Content 4-6 Monthly BBC iPlayer requests by media type 7 Weekly BBC iPlayer unique browsers by media type 8-10 Weekly requests by media and device type 11 TV and radio requests - live vs catch-up 12 Notes about the data in this report 13-14 Top TV programmes 15-16 Top radio programmes 17 Use of BBC iPlayer for TV by time of day 18 Use of BBC iPlayer for radio by time of day 19 Profile of BBC iPlayer users 20 Glossary

Slide 3 Total monthly BBC iPlayer requests across all platforms, since 2009

278 million TV and radio requests for programmes on BBC iPlayer in August – up +8% on July 2015 (up +13% on August 2014) and making an early exit from the traditional summer lull, helped by the return of The Great British Bake Off. Radio requests are still being undercounted due to changes made to radio streaming services (find out more on the BBC Internet blog). * This month we have added requests for programmes which are only on BBC iPlayer to the totals for programmes previously broadcast on BBC TV

channels. On average this has boosted the totals by 2%. This data has been back-dated to January 2014.

Off-schedule episode data

included from January 352

337

2014 336 *

322

320

316

315

302

* *

Requests for TV programmes *

MISSING *

281

SOME SOME DATA

280

278

Measurement 276

275

272

272 *

271

269

266 264

263 *

correction 262

261

Requests for radio programmes 258

257

251

247

245

242

239

237

234

217

213

207

199

196

192

191 273

190

187

185

257

259

178

240

175

250

242

167

259

162

235

160

159

157

155

153

205

148

200

202

145

225

186

194

198

226

212

181 205

183

226

141 141

194

222

139

200

164

176

203

182

170

130

159

171

200

123

120

119

118

117

116

114

107

165

174

150

167

151

146

142

145

138

143

139

140

87 87

134

130

125

122

127

122

115

120

113

117

114

108 RADIO DATA

109

108

MISSNG

45 78

74 74

69 69

57 57

44 44

Millions of requests per month per Millions of requests

Jul Jul Jul Jul Jul Jul Jul

Jun Jun Jun Jun Jun Jun Jun

Apr Apr Apr Apr Apr Apr Apr

Feb Feb Feb Feb Feb Feb Feb

Sep Sep Sep Sep Sep

Oct Oct Oct Oct Oct Oct

Mar Mar Mar Mar Mar Mar Mar

Nov Nov Nov Nov Nov Nov

Aug Aug Aug Aug Aug Aug Aug

Dec Dec Dec Dec Dec Dec

May May May May May May May

Sept

Jan 09 Jan 10 Jan 11 Jan 12 Jan

Jan-13 Jan-14 Jan-15

* Please refer to slide 12 for guide notes Slide 4 Figures * now include programmes requests for only on iPlayer.

Please refer Please (findout more theon increasing from 6.6 to7.3 on monthmonth. There was an average of Average Millions of requests per day (average monthly)

Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4 to slide toslide Mar 0.9 1.7 2.5

Apr 0.8 1.7 2.5 requests TV Daily May 0.8 1.8 2.6 Jun 0.8 1.7 2.5 12 for Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 BBC daily Sept 0.9 2.0 2.9 guide guide Oct 0.9 2.3 3.3 Nov 1.0 2.6 3.6

Dec 0.9 2.8 3.7 BBC Internet blog notes Jan 10 1.0 2.9 3.9 Feb 1.1 3.1 4.2 Mar 1.1 2.7 3.8 9.0 Apr 1.0 3.1 4.1 Daily radio requests radio Daily May 1.1 3.1 4.2 m

Jun 1.0 2.9 3.9 daily requests BBC iPlayer on in August, up July’son figures and with TVdaily requests Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 Sep 1.0 2.9 3.8 online iPlayer Oct 1.0 3.5 4.5 Nov 1.1 3.6 4.7

Dec 1.0 3.7 4.7 ). Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Radio Apr 1.1 3.6 4.7 May 1.2 3.9 5.1 Jun 1.2 4.0 5.2

Jul 1.2 3.8 4.9 requests are Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 Nov 1.5 4.6 6.2 Dec 1.4 4.6 6.0 Jan 12 1.5 4.7 6.2 Slide Slide Feb 1.6 5.2 6.8 Mar 1.6 4.6 6.1 requests 5 still affected still Apr 1.5 4.7 6.2 May 1.6 4.5 6.0

Jun 1.4 4.2 5.6 Measurement Jul 1.4 4.2 5.7 Aug 1.5 4.9 6.3 correction Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9

Dec 1.4 5.6 7.0 by changes made to radio streaming services 2014 January fromincluded Off Jan-13 2.0 6.8 8.8

Feb 2.4 6.9 9.3 - schedule episode data data episode schedule Mar 2.3 6.4 8.8 Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.8 Mar 2.3 8.1 10.4 Apr 2.1 6.8 9.0 May 2.3 6.6 8.9 Jun 2.3 6.5 8.8 Jul 2.1 5.5 7.6 SOME DATA Aug 2.1 5.9 8.0 MISSING * Sep 2.5 6.2 8.7 Oct 2.6 7.7 10.3 Nov 2.7 8.6 11.2 Dec 2.5 8.4 10.9 Jan-15 2.5 8.8 11.3

Feb 2.0 9.2 * 11.3 RADIO DATARADIO Mar 1.8 7.2 9.1 * MISSNG Apr 1.8 7.4 9.2 * May 1.7 7.3 9.0 * 1.7 6.7 8.4

Jun *

1.8 6.6 8.3 Jul *

Aug 1.7 7.3 9.0 TV only: Monthly requests to BBC iPlayer year-on-year

This shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is simple catch-up, there is a strong link with programming broadcast on BBC TV channels – so highest in autumn and winter; however major events and schedule variations cause significant monthly differences. The line for 2015 shows a strong August for BBC iPlayer TV viewing, helped by the return of The Great British Bake Off.

300 Off-schedule episode data included from January 2015

2014

250 August 2015: 226m 2014

DATA MISSING 2013 200

DATA MISSING 2012 150 LONDON OLYMPICS 2011

100 2010

50 2009 BBC iPlayer BBC monthlyrequests (millions)

0 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

* Figures now include requests for programmes only on iPlayer. Slide 6 Please refer to slide 12 for guide notes Weekly unique browsers to BBC iPlayer

As well as measuring the number of requests for programmes, we also measure unique browsers to BBC iPlayer. “Unique browsers” is an industry-standard measure of unique devices/web browsers (not individuals) accessing a service. If a person uses a different device at work and at home, or uses two different browsers on one computer, they would count as two unique browsers. Conversely, if multiple users watch or listen on the same device/browser, only one unique browser would be counted. In August 2015, there were an average of 15.5m unique browsers per week to BBC iPlayer (both TV and Radio) on the website. 20 18 16 15.5 14 All BBC iPlayer 12.9 Browsers 12

BBC iPlayer (TV) 10 8

Millions BBC iPlayer Radio 6 5.0 4 2 0 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14 Jan-15 Mar-15 May-15 Jul-15

Source – ComScore (Digital Analytix) Slide 7 TV and radio: Requests for programmes by device type

There were 278 million TV and radio requests for programmes on BBC iPlayer in August, up +8% on July 2015 (up +13% on August 2014) . Connected TV devices saw the greatest increases compared with July.

% of requests Number of requests (millions) ---- SOME DATA MISSING * ---- 5% Unknown 9% 10% 9% 9% 9% 9% 7% 5% 7% 6% 6% 7% 2% 2% 4% 5% 5% 352 3% 3% 2% 2% 2% 2% 9% 4% 7% SOME 336 337 SOME RADIO DATA MISSING* 10% 20% 11% 11% 2% 9% 12% 12% 11% DATA 320 315 Internet TV / 13% 14% 13% 14% 3% 10% 31 3% 3% 3% 3% 3% 3% MISSING* 29 30 5 connected devices 3% 3% 3% 28 281 280 278 3% 4% 6 5 40 21 275 261 8 37 6 258 TV platform 247 46 30 14 16 251 29% 34% 42 10 6 20 19 operators 29% 28% 31% 29% 29% 28% 11 10 9 11 12 18 27% 25 24 10 15 12 30% 27% 30% 30% 23 7 11 5 25 34 11 27 7 100 8 8 28 Games consoles 36 97 92 29 7 10 32 102 7 8 10 97 94 84 82 73 76 Computers 24% 24% 25% 24% 24% 73 24% 23% 23% 22% 22% 73 72 24% 23% 22% 80 84 79 75 67 63 46% 73 62 56 61 62 Tablets 58 62 23% 25% 25% 24% 24% 24% 25% 24% 19% 19% 19% 20% 23% 68 76 81 78 70 65 66 65 67 Mobile devices 46 50 62 60

TOTAL Jul

Jun

Apr

Jul

Feb

Sep

Oct

Mar

Nov

Aug Aug

Dec

May

Jun

Apr

Feb

Sep

Oct

Mar

Nov

Aug Aug

Dec

May

Jan-15 Jan-15

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, or more recently due to changes to TV devices.

* Figures now include requests for programmes only on iPlayer. Slide 8 Please refer to slide 12 for guide notes TV only: Requests for programmes across BBC iPlayer by device type

TV requests were at 226m this month, up +11% on July and up +24% on August last year. Connected TV devices saw the greatest increases compared with July.

Number of requests (millions) % of requests

Unknown 273 4% 4% 4% 4% 5% 5% 6% 6% 9% 7% 7% 6% 8% SOME 257 259 259 4% 4% 3% 2% 2% 2% 2% 3% 14 5% 6% 6% DATA 240 4% 8% 11 12 5 Internet TV / 14% 15% 11% 17 226 226 17% 17% 18% 12% MISSING* 6 5 6 225 222 connected devices 19% 10 40 2% 11% 15% 15% 14% 24% 8 4% 4% 4% 12% 37 30 14 16 200 203 46 20 18 5% 5% 4% 3% 3% 186 10 6 TV platform operators 3% 3% 182 41 10 9 11 5% 4% 24 10 14 12 18 11 12 7 8 25 34 11 25% 25% 26% 31% 7 7 11 5 27 23% 17% 23% 67 28 25% 28% 26% 25% 25% 65 67 8 8 29 10 Games consoles 25% 31 36 65 7 56 69 7 8 10 61 59 51 57 41 31 50 Computers 30% 28% 28% 28% 73 77 72 29% 28% 26% 27% 26% 68 25% 25% 25% 23% 67 60 55 56 52 53 53 56 49 Tablets 43% 60 48 50 57 57 22% 22% 22% 35 38 47 43 43 39 42 43 19% 21% 20% 20% 21% 19% 19% 20% 20% 19%

Mobile devices

Jul

Jun

Apr

Feb

Sep

Jul

Oct

Mar

Nov

Aug Aug

Dec

May

Jun

Apr

Feb

Sep

Oct

Mar

Nov

Aug Aug Dec

TOTAL May

Jan-15 Jan-15

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku. TV platform operators include Virgin Media, Sky, YouView and BT Vision. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox.

* Figures now include requests for programmes only on iPlayer. Slide 9 Please refer to slide 12 for guide notes Radio only: Requests for programmes across BBC iPlayer by device type

There were 53m radio requests recorded in August, though some data is not being counted following recent changes to radio streaming - find out more here: http://www.bbc.co.uk/blogs/internet/entries/977a1954-658f-4fb2-a23c-71680c49882f

Number of requests (millions) Unknown % of requests RADIO DATA MISSING* 80 80 78 79 1% 0% 1% 1% 1% 0% 75 Internet TV / 7% connected devices 25% 23% 23% 23% 23% 22% 18 18 17 64 18 RADIO DATA MISSING* TV platform operators 17 41% 38% 45% 44% 43% 45% 57 57 54 55 44% 16 0 53 53 4 51 Games consoles 0 0 0 41% 42% 33 46% 17% 37 32 26 22 20 Computers 51% 16% 41 23 23 49% 54% 14% 14% 25 23 14% 13% 40 12% 32 Tablets 7 8 9 8 9% 7 7 7 10% 7 7 9% 7 Mobile devices 45% 9% 7% 40% 42% 43% 41% 43% 6 7% 36% 6 5 25% 27% 21 23 22 23 24 24 20 20 21 18% 22% 15 18 TOTAL 17% 15%

11 11

Jul

Jun

Apr

Jul

Feb

Sep

Oct

Mar

Nov

Aug Aug

Dec

May

Jun

Apr

Feb

Sep

Oct

Mar

Nov

Aug Aug

Dec

May

Jan-15 Jan-15

Notes: Internet TV / connected devices include Freeview and Freesat smart TVs, set-top-boxes and devices like Roku and blu-ray DVD players. TV platform operators include Virgin Media, Sky, YouView. Games consoles comprise Sony Playstation, Nintendo Wii and Microsoft XBox. Unknown devices are historically mostly due to online radio services such as the TuneIn radio app, which we were unable to classify accurately by device.

* Figures now include requests for programmes only on iPlayer. Slide 10 Please refer to slide 12 for guide notes TV and radio requests: live vs catch-up online requests

7% of TV requests were for live TV viewing in August. (Some live-listening radio data is missing currently, so radio trends should be treated with caution.)

% requests for TV programmes % requests for radio programmes

* SOME DATA MISSING FROM FEB

8% 7% 8% 8% 8% 8% 9% 8% 9% 7%

93%

92%

91% 91%

91%

DATA DATA UNAVAILABLE

Jul

Jun

Apr

Feb

Sep

Oct

Jun

Apr

Mar

Nov

Feb

Sep

Oct

Aug Aug

Dec

Mar

Nov

May

Aug Aug

Dec

May

Jan-15 Jan-15 On-demand Simulcast On-demand Simulcast

Please refer to slide 12 for guide notes Slide 11 Notes for figures in this report

This month we have added requests for programmes which are only on iPlayer to the totals for programmes previously shown on linear TV. On average this has boosted the totals by 2%. This data has been back-dated to January 2014. Some changes were made to radio streaming services in February , which has resulted in gaps in our reporting for some streams. Find out more on the BBC Internet blog. Some TV request data was not captured in March 2015. We estimate around 17m requests are missing from TV platforms in March. Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and about 6m requests are missing in November, across all device types. We are not including these estimates in the graphs in this report. The remainder of this report excludes data from Virgin Media cable and Sky. Virgin Media cable is not included as the data arrives later than BBC internal AV stats and Sky is treated separately as it is not currently consolidated within BBC iStats AV systems. These notes apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on page 20. • Requests data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months. Unique browser data is reported by the Comscore Digital Analytix tool. • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. • Note on the top 20 lists for TV and radio episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. We cannot report download playback due to data privacy restrictions. All data is for the UK only and excludes listening outside the UK • This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself. • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station. • Please quote the source of request figures as “BBC iStats”.

Slide 12 BBC iPlayer - top 20 TV episodes, August 2015 (excluding Virgin Media cable and Sky)

Episodes 1-4 of The Great British Bake Off were the most-watched episodes in August, delivering over 1.5m each and a total of 7.3m across all four episodes. Behind the ever-popular EastEnders, new dramas The Scandalous Lady W, Partners in Crime and Ripper Street were all popular.

BBC iPlayer Top 20 TV episodes – All BBC iPlayer Top 20 TV episodes – Total requests per ep. Total requests per ep. most requested episode per series The Great British Bake Off Series 6 Episode 1 2,063,000 The Great British Bake Off Series 6 Episode 1 2,063,000 The Great British Bake Off Series 6 Episode 2 1,977,000 EastEnders 25/08/15 1,079,000 The Great British Bake Off Series 6 Episode 3 1,760,000 The Scandalous Lady W 17/08/15 897,000 The Great British Bake Off Series 6 Episode 4 1,539,000 Partners in Crime Part Two Episode 2 753,000 EastEnders 25/08/15 1,079,000 The Next Step Series 3 Episode 1 639,000 EastEnders 04/08/15 1,054,000 Casualty Series 29 Part Two Episode 46 633,000 EastEnders 28/08/2015 1,043,000 Ripper Street Series 3 Episode 1 625,000 EastEnders 20/08/2015 1,019,000 The Duchess 03/10/09 575,000 EastEnders 21/08/2015 1,015,000 Dragons' Den Series 13 Episode 5 569,000 EastEnders 14/08/2015 1,001,000 Britain's Spending Secrets Episode 1 532,000 EastEnders 07/08/15 992,000 Secrets of China Episode 1 514,000 EastEnders 11/08/15 991,000 Would I Lie to You? Series 9 Episode 2 512,000 EastEnders 18/08/2015 984,000 Match of the Day 2015/2016 08/08/15 498,000 EastEnders 27/08/15 972,000 New Tricks Series 12 Part One Episode 1 493,000 EastEnders 03/08/15 956,000 So Awkward Episode 13 489,000 EastEnders 24/08/15 953,000 Are Our Kids Tough Enough? Episode 1 477,000 EastEnders 06/08/15 923,000 GBBO: An Extra Slice Series 2 Episode 1 452,000 EastEnders 13/08/2015 921,000 Mrs Brown's Boys Series 2 Episode 4 443,000 EastEnders 17/08/2015 918,000 Ill Manors 22/03/13 438,000 The Scandalous Lady W 17/08/15 897,000 Earth's Natural Wonders: Living on the Edge Episode 1 419,000

Please refer to slide 12 for guide notes Slide 13 BBC iPlayer - top 20 radio episodes, August 2015

The Ashes continued to deliver the most-requested episodes in August, with Radio 4 comedy and drama making up the rest of the top 20.

BBC iPlayer Top 20 Radio episodes – BBC iPlayer Top 20 Radio episodes – All Total requests per ep. Total requests per ep. most requested episode per series The Ashes TMS England v Australia - 4th Test, Day 1 442,000 The Ashes TMS England v Australia - 4th Test, Day 1 442,000 The Ashes TMS England v Australia - 4th Test, Day 2 398,000 I'm Sorry I Haven't A Clue Series 63 Episode 5 165,000 I'm Sorry I Haven't A Clue Series 63 Episode 5 165,000 The Now Show Series 46 Episode 6 137,000 I'm Sorry I Haven't A Clue Series 63 Episode 4 162,000 The Unbelievable Truth Series 15 Episode 1 118,000 The Ashes TMS England v Australia - 5th Test, Day 1 150,000 The Archers 27/08/15 110,000 I'm Sorry I Haven't A Clue Series 63 Episode 6 145,000 Dead Ringers Series 15 Episode 1 103,000 The Ashes TMS England v Australia - 5th Test, Day 2 138,000 Meet David Sedaris Series 5 Episode 2 87,000 The Now Show Series 46 Episode 6 137,000 5LS Premier League Football 2015-16 Man Utd v Tot 81,000 The Unbelievable Truth Series 15 Episode 1 118,000 The Chris Evans Breakfast Show 21/08/15 81,000 The Ashes TMS England v Australia - 4th Test, Day 3 112,000 Scott Mills Radio 1 Breakfast Show! 21/08/2015 77,000 The Archers 27/08/15 110,000 The Radio 1 Breakfast Show with Nick Grimshaw 07/08/15 74,000 Dead Ringers Series 15 Episode 1 103,000 Ken Bruce 21/08/2015 73,000 The Ashes TMS England v Australia - 5th Test, Day 3 100,000 The Archers Omnibus 09/08/15 70,000 The Now Show Series 46 Episode 5 99,000 Clare in the Community Series 10 Episode 5 62,000 I'm Sorry I Haven't A Clue Series 63 Episode 3 98,000 Jeremy Vine 10/08/15 59,000 The Archers 17/08/15 98,000 Steve Wright in the Afternoon 25/08/2015 59,000 The Archers 18/08/15 94,000 In and Out of the Kitchen Series 4 Episode 1 56,000 The Archers 11/08/15 89,000 Just a Minute Edinburgh Festival 24/08/2015 56,000 The Archers 28/08/15 88,000 Baldi Series 1 Episode 1 56,000 The Archers 16/08/15 88,000 Annie Mac's Friday Night Live from Ibiza! 31/07/2015 55,000

Please refer to slide 12 for guide notes Slide 14 BBC iPlayer – use for TV online by time of day, August 2015

The scale for each line on this graph is different – traditional TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak

TV viewers TV peak – Internet peak – 22.4 million BBC iPlayer TV requests 28.4 million BBC iPlayer peak –

Internet users (any website) 567,000

Note: each line has a very different scale different very a has line each Note: peaks) (see

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – TV from BARB August 2015, internet from Nielsen March 2012, BBC iPlayer from BBC iStats August 2015- see footnotes on final page for more detail

Please refer to slide 12 for guide notes Slide 15 BBC iPlayer – use for radio online by time of day, August 2015

The scale for each line on this graph is different – traditional radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Radio listeners Radio peak – BBC iPlayer peak – 13.9 million 119,000 Internet peak – BBC iPlayer requests 28.4 million for radio

Internet users (any

website)

Note: each line has a very a has line each Note: peaks) (see scale different

09:00 06:00 07:00 08:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources – radio from RAJAR Q2 2015, internet from Nielsen March 2012, BBC iPlayer from BBC iStats August 2015 - see footnotes on final page for more detail

Please refer to slide 12 for guide notes Slide 16 TV & iPlayer Product: demographics of BBC iPlayer users

BBC iPlayer usage is equally balanced between men and women, and the age profile has remained consistent across 2014 and 2015.

100% 100%

18%

19%

21%

22%

23%

80% 80%

44%

48%

49%

51% 55+

Women 36%

60% 60% 35%

39%

40% 39% 39% 35-54

40% Men 40%

16-34

57%

52%

51% 49%

20% 20% 46%

46%

43%

40%

39% 37%

0% METHOD 0% METHOD 2010 2011 2012 2013 2014 2015 CHANGE 2010 2011 2012 2013 2014 2015 CHANGE IN 2014 IN 2014 Gender (latest 4 quarters) Age (latest 4 quarters) 100% 100% 90% 90% 20% 30% 80% 80% 35% 35% 50% 51% 51% 51% 70% 70% 55+ 60% 60% 35% Women 36% 50% 50% 34% 34% 35-54 40% Men 40% 30% 30% 16-34 50% 49% 49% 49% 20% 20% 45% 34% 31% 31% 10% 10% 0% 0% Users of BBC Home All TV viewers All Radio Users of BBC Home All TV viewers All Radio iPlayer broadband Listeners iPlayer broadband Listeners users users

Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Slide 17 Data up to Q2 2015, RAJAR Q2 15 Glossary • Stream – click to play instantly

• Download – save to your device to play later. We cannot report on playback of downloads due to technical and data privacy restrictions

• Users – a count of browsers accessing the online BBC iPlayer service. So, please note: if someone has a different device at work and at home, they are counted twice. If a family watches on one device together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites

• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website

• Catch-up / on-demand – programmes requested after they have gone out on traditional TV/radio stations and are available on BBC iPlayer

• Live / simulcast – streaming of live TV channels / radio stations on the website, at the same time as broadcast on traditional TV / radio stations

• Unique browsers – A browser is a unique and valid identifier to measure the number of device profiles requesting digital content. Device profiles may include individual browser versions on a PC, mobile phone or internet enabled device. Any single device can use multiple browsers. Extra footnotes for slides 15-16 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals

Slide 18