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August 2015 Monthly Performance Pack

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August 2015 Monthly Performance Pack Monthly Performance Pack August 2015 Mimmi Andersson, BBC iPlayer BBC Communications 07725641207 | [email protected] Monthly summary – August 2015 • 278 million TV and radio requests for programmes on BBC iPlayer in August – up +8% on July 2015 (and up +13% on August 2014) - making an early exit from the traditional summer lull, helped by the return of The Great British Bake Off. (Radio requests are still being undercounted due to changes made to radio streaming services - more details are on slide 4.) • 226m TV requests this month, up +11% on July and up +24% on August last year. (TV stats now include content which is only available on BBC iPlayer, as well as programmes broadcast on BBC TV channels.) • Episodes 1-4 of The Great British Bake Off were the most-watched episodes in August, delivering over 1.5m each and a total of 7.3m across all four episodes. Behind the ever-popular EastEnders, new dramas The Scandalous Lady W, Partners in Crime and Ripper Street were all popular. • For radio, The Ashes continued to deliver the most-requested episodes in August, with Radio 4 comedy and drama making up the rest of the top 20. Consistent with previous months: • The profile of BBC iPlayer users has evened out over time in terms of male/female ratio, but remains strongly under- 55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile (although more in line with home broadband users). • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Slide 2 Index Page Content 4-6 Monthly BBC iPlayer requests by media type 7 Weekly BBC iPlayer unique browsers by media type 8-10 Weekly requests by media and device type 11 TV and radio requests - live vs catch-up 12 Notes about the data in this report 13-14 Top TV programmes 15-16 Top radio programmes 17 Use of BBC iPlayer for TV by time of day 18 Use of BBC iPlayer for radio by time of day 19 Profile of BBC iPlayer users 20 Glossary Slide 3 * * Please Total Total monthly iPlayer requests BBCacross all * This month we have added requests for programmes which are only on BBC iPlayer to the totals for programmes forprogrammes requests * have we forprogrammes This month totals the broapreviouslyadded areiPlayer only which on to BBC services streaming to radio made to changes due undercounted stillbeing are of return the by helpedlull, summer traditional the from exit earlyan making and 278 Millions of requests per month been back 2%. has by This data totals the thisboosted has channels. On average 16 45 62 August in on BBCiPlayer programmes for requests radioand million TV refer to slideto refer Jan 09 Feb 18 50 69 Mar 27 52 78 Apr 24 52 76 Requests for radio programmes Requests for TV programmes May 25 55 81 Jun 25 51 76 Jul 26 62 87 12 Aug 25 59 85 for guidefor Sept 26 61 87 Oct 26 71 97 Nov 29 78 107 Dec 28 86 114 Jan 10 32 88 120 notes Feb 30 87 116 Mar 33 84 118 Apr 30 93 123 May 33 97 130 Jun 31 86 117 Jul 27 87 114 Aug 28 91 119 Sep 28 86 114 Oct 31 108 139 Nov 32 109 141 Dec 32 114 145 Jan 11 35 127 162 Feb 32 117 148 Mar 38 122 160 Apr 33 108 141 May 37 122 159 Jun 36 120 157 Jul 37 117 153 Aug 40 115 155 Sep 40 113 153 Oct 44 134 178 Nov 46 139 185 Dec 44 143 187 Jan 12 46 145 191 46 146 192 Slide Feb Mar 48 142 190 4 Apr 45 140 185 49 138 187 May Measurement Jun 42 125 167 Jul 45 130 175 correction Aug 46 151 196 - Sep 50 150 199 January to 2014.dated Oct 49 165 213 40 167 207 Nov 2014 included from January Off Dec 42 174 217 – - schedule episode data up +8% on on +8% up Jan-13 61 212 272 Feb 68 194 262 Mar 72 200 272 Apr 74 183 257 the on more out (find May 76 181 257 Off. BakeBritish Great The 69 170 239 Jun platforms, since 2009 Jul 77 164 242 Aug 74 159 234 Sep 69 176 245 2014) on August +13% (up 2015 July Oct 63 200 263 Nov 68 198 266 Dec 69 202 271 Jan-14 74 242 316 Feb 67 235 302 Mar 72 250 322 Apr 64 205 269 May 71 205 276 Jun 70 194 264 blog BBC Internet Jul 66 171 237 SOME DATA Aug 64 182 247 MISSING * Sep 75 186 261 dca 80 240 320 Oct Nov 80 257 336 Radio Dec 78 259 337 TV on BBC st 79 273 352 Jan-15 * Feb 57 259 * 315 RADIO DATA RADIO DATA requests Mar 57 225 281* MISSNG 53 222 275 Apr * May 54 226 * 280 ). Jun 51 200 251 * * Jul 55 203 258 Aug 53 226 278 iPlayer.on only for requestsprogrammes include now * Figures Pleaserefer (find out more on on the more out (find month. month on to 7.3 6.6 from increasing of average an was There Average Average Millions of requests per day (average monthly) Jan 09 0.6 1.6 2.1 Feb 0.7 1.8 2.4 to slideto Mar 0.9 1.7 2.5 Apr 0.8 1.7 2.5 Daily TV requests May 0.8 1.8 2.6 Jun 0.8 1.7 2.5 12 for 12 Jul 0.8 2.0 2.8 Aug 0.8 1.9 2.7 daily BBC Sept 0.9 2.0 2.9 guide Oct 0.9 2.3 3.3 Nov 1.0 2.6 3.6 Dec 0.9 2.8 3.7 blog BBCInternet notes Jan 10 1.0 2.9 3.9 Feb 1.1 3.1 4.2 Mar 1.1 2.7 3.8 9.0 Apr 1.0 3.1 4.1 Daily radio requests May 1.1 3.1 4.2 m Jun 1.0 2.9 3.9 requests dailyTV with and figures on July’s up August, in on BBCiPlayer requests daily Jul 0.9 2.8 3.7 Aug 0.9 2.9 3.8 Sep 1.0 2.9 3.8 iPlayer online Oct 1.0 3.5 4.5 Nov 1.1 3.6 4.7 Dec 1.0 3.7 4.7 ). Jan 11 1.1 4.1 5.2 Feb 1.1 4.2 5.3 Mar 1.2 3.9 5.2 Radio Apr 1.1 3.6 4.7 May 1.2 3.9 5.1 Jun 1.2 4.0 5.2 Jul 1.2 3.8 4.9 are requests Aug 1.3 3.7 5.0 Sep 1.3 3.8 5.1 Oct 1.4 4.3 5.8 Nov 1.5 4.6 6.2 Dec 1.4 4.6 6.0 Jan 12 1.5 4.7 6.2 Slide Feb 1.6 5.2 6.8 Mar 1.6 4.6 6.1 requests 5 stillaffected Apr 1.5 4.7 6.2 May 1.6 4.5 6.0 Jun 1.4 4.2 5.6 Measurement Jul 1.4 4.2 5.7 Aug 1.5 4.9 6.3 correction Sep 1.7 5.0 6.6 Oct 1.6 5.3 6.9 Nov 1.3 5.6 6.9 Dec 1.4 5.6 7.0 by changes made to radio streaming services streaming radio to made changes by 2014 included from January Off Jan-13 2.0 6.8 8.8 Feb 2.4 6.9 9.3 - schedule episode data Mar 2.3 6.4 8.8 Apr 2.5 6.1 8.6 May 2.4 5.8 8.3 Jun 2.3 5.7 8.0 Jul 2.5 5.3 7.8 Aug 2.4 5.1 7.5 Sep 2.3 5.9 8.2 Oct 2.0 6.5 8.5 Nov 2.3 6.6 8.9 Dec 2.2 6.5 8.7 Jan-14 2.4 7.8 10.2 Feb 2.4 8.4 10.8 Mar 2.3 8.1 10.4 Apr 2.1 6.8 9.0 May 2.3 6.6 8.9 Jun 2.3 6.5 8.8 Jul 2.1 5.5 7.6 SOME DATA Aug 2.1 5.9 8.0 MISSING * Sep 2.5 6.2 8.7 Oct 2.6 7.7 10.3 Nov 2.7 8.6 11.2 Dec 2.5 8.4 10.9 Jan-15 2.5 8.8 11.3 Feb 2.0 9.2 * 11.3 RADIO DATA RADIO DATA Mar 1.8 7.2 9.1 * MISSNG Apr 1.8 7.4 9.2 * May 1.7 7.3 9.0 * 1.7 6.7 8.4 Jun * 1.8 6.6 8.3 Jul * Aug 1.7 7.3 9.0 TV only: Monthly requests to BBC iPlayer year-on-year This shows the seasonal pattern of BBC iPlayer. Because a lot of BBC iPlayer viewing is simple catch-up, there is a strong link with programming broadcast on BBC TV channels – so highest in autumn and winter; however major events and schedule variations cause significant monthly differences.
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