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PRODUCED IN HOLLYWOOD this new HUMAN INTEREST all the way. From AVAILABLE ON VIDEOTAPE in your show combines the quality, know -how a claim for the death of a parakeet to market too. It has been a big seller it and the vast talent pool available only a typical case of noisy neighbors. Los Angeles (as in nine other TV in the nation's film capital. In com- From a fender -bender to a damaged markets) and it can work for you .. pelling and powerful true -to -life style front lawn. From the humorous to the to reach into more homes, to sell more the Peoples' Court of Small Claims sad ... a typical day in Los Angeles' of your products. Because "people presents the gamut of emotions. busiest court. People. are interested in people'.' For information, fads and figures -call or write: Peoples' Court Productions HENRY FLYNN. GENERAL MANAGER. 1000 NORTH CAHUENGA BOULEVARD, HOLLYWOOD 38, CALIFORNIA. H011ywood 3 -731t The best things in life... - <-

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Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INc., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. 45

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AMERICA'S 10th TV MARKET

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o V.NIH READING 8 UNT LEBANON OTHER STATIONS in the Channel coverage HARRISBURG MONIO

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STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

4 BROADCASTING, June 22, 1959 CLOSED CIRCUIT®

Friend in need Sen. Vance Hartke executives last Friday (June 19), friend- Mr. Hurleigh already spends three (D -Ind.) feels broadcasters so far have ly in tone, disclosing Mr. McDermott's days weekly in New York, would con- let him down in his efforts to obtain resignation, which will take effect in tinue commuting under new plan. broad revisions of Sec. 315, political several weeks. Oliver Barbour, B &B broadcasting law. All three network wit- vice president in charge of broadcast NBC -TV switch in Norfolk WAVY- nesses at Senate Communications Sub- programming, is expected to succeed TV Portsmouth- Norfolk (ch. 10) will committee hearings last week acknowl- Mr. McDermott. switch affiliation from ABC to NBC. edged they'd settle now for nothing bet- WVEC -TV Hampton- Norfolk, present ter than exemption of newscasts from Wait and see Despite indication by NBC -TV affiliate, according to Presi- equal time provisions (story page 50). backers of new Television Information dent Tom Chisman, has been offered After their appearances Sen. Hartke Committee (story page 116) that net- contract with ABC -TV. Mr. Chisman confided that he and other Senators who works are favorably inclined toward said NBC -had assured him that it support his bill think networks have $700,000 -or -so nationwide campaign to would not switch affiliation until killed all chances at this session for improve public's image of tv, there's WVEC -TV is shifted from its present improvements beyond newscast ex- definite sign they won't buy any pie -inch. 15 uhf assignment to ch. 13, ear- emption and have all but killed hope the -sky project. Network representatives marked for its use. for broader have stated privately they won't com- corrections in future. Out Busy Matty mit themselves to $65,000 yearly each -foxed entrepreneur Fox, who is reticent about revealing his Here's Sen. until they see detailed draft of operat- Hartke's reasoning: plans for exhibiting widely -heralded There was (may still ing plans, consult list of nine TIC com- be) good chance tapes of Russia's Bolshoi Ballet, may be to get strong bill reported mitteemen and find out who will be op- out of com- dismayed by announcement to be made mittee. But erating head. Project was formally there's no chance of today (Monday). Art Theatre the strengthening launched at NAB board meeting last of bill after it reaches floor, Air Inc., New and good week. York, subsidiary of chance of stiff floor fight on Essex Inc., whatever Universal Pictures sched- bill comes out of committee. uled to announce deal with Weak network Swing to tape BBDO, tv's "taping Soviet gov- testimony before corn - ernment, under which many mittee lends agency" (for past eight months, it's hours of strength now to those favor- cultural film produced in Russia and ing status quo been video- taping nearly all its live com- and can forever be cited embracing various art forms, including in opposition mercials), now reports there's trend at to future attempts at re- ballet, will be offered peal or agency in direction of tape replacing immediately for broad amendment. distribution to tv stations. some film commercials. Among its Status for radio Not announced clients in this category are General Elec- Ironic footnote to Soviet -Essex Uni- tric, after NAB board's meeting last week using film exclusively for three versal deal: Essex - Universal is headed were two actions showing how radio years but now producing nearly all by millionaire- industrialist Joseph Har- membership is gaining strength in as- commercials for General Electric The- ris, who was close associate of Mr. Fox atre sociation's administrative structure. (1) on tape; Pittsburgh Plate Glass, for several years in tv film distribution Board adopted new budget with sepa- once heavy film user but now deeply business in early 1950's. Mr. Fox was rate radio fund to match tv's fund. It's involved in tape commercials "almost to chief executive officer of Motion Pic- figured roughly at general fund, $750,- exclusion of film." Not only is GE tures for Television, New York, at that 000; radio fund $240,000; tv fund using tape, BBDO says, but doing com- time and Mr. Harris was reportedly mercials like those $225,000; tv code $107,000 -total of formerly filmed but chief bankroller and advisor as well as at around $1,320,000. With formation of saving of about $2,000 per com- officer of company. mercial. separate Tv Information Committee (story page 116), NAB will donate $75,- Angel in the wings New bankroll is End of era Though all parties con- hovering just outside precincts of Mu- 000 to its operation. New NAB public cerned aren't talking, it's virtually cer- relations department headed by John tual radio network, may decide to go tain that RKO Teleradio stations in in for minority interest. He's Albert Couric will have $60,000 radio and New York, Boston, Los Angeles, San $15,000 tv budget. (2) Radio Board Gregory McCarthy, businessman whose Francisco and Memphis will defect realty interests range from Anchorage, adopted resolution specifying that as- from Mutual (which Teleradio once Alaska, to Shannon, Ireland, with stop- sociation meetings should be held only owned) when network affiliation agree- overs in Washington, Florida in hotels with radio and other in every room, sub- ment ends in August. It is understood points. Mr. McCarthy and Mutual's ject to present meeting commitments. that Mutual will not be "caught short" newest owners, Malcolm Smith group and already has lined up affiliates in (BROADCASTING, March 30), have been McDermott quits Thomas J. Mc- those markets if and when disaffiliation huddling for several weeks. Dermott, senior vice president in charge develops. Reported to be New York of tv and radio for Benton & Bowles, outlet: WINS. Bannister waiver Mandatory retire- New York, who was mentioned as pos- ment at 65 was waived by NBC board sible successor to Hubbell Robinson Jr. Outlook is that Bob Hurleigh, now in case of Harry Bannister, vice presi- at CBS -TV, tossed bomb -shell at agency senior vice president of Mutual in Wash- dent in charge of station relations. He last week. Mr. McDermott resigned- ington as well as vice chairman of net- reached retirement age April 30 but not to accept CBS -TV post, but to con- work, will take over administrative board extended his tenure for another sider several promising offers from chores now being vacated by executive year. Celebrated as raconteur, Mr. West Coast production companies. vice president Blair Walliser (see page Bannister joined NBC eight years ago Lengthy memo was circulated to B &B 10). after 21 years at WWJ Detroit.

BROADCASTING, June 22, 1959 5 THEIR TIME IS YOUR TIME IN DETROIT! with WJBK -TV's EARLY SHOW movie!

Busy day behind them . . . Time to relax. Now's the highlight of their day with a topflight movie - "Famous on the local scene WJBK -TV's "Early Show," Monday through Fri- day, 5:00 to 6:30 PM - begins June 29. Team up with PARAMOUNT, UNITED ARTISTS, SCREEN GEMS, NTA and RKO to tap the 9- billion -dollar sales potential in the nation's fifth market -at a Wi BK-TV strategically receptive time! CHANNEL DETROIT WJBK -TV puts you right in the picture in 1,900,000 O television homes in Detroit and southeastern Michigan. Represented by the Katz Agency .0 100,000 Watts CBS AFFILIATE 1057 -foot tower N.Y. Sales Office: 623 Madison Ave., N.Y. 22 PLaza 1 -3940 WJBK -TV WJW -TV WSPD -TV WAGA -TV WIT1 -TV tr) Storer Televi s io n Detroit Cleveland Toledo Atlanta Milwaukee WEEK IN BRIEF

Battle of summer tv reruns There's shallow victory THE for economy in the present practice of summer tv rehash Ì IIÌ of winter programs, according to Philip H. Cohen, vice president and radio -tv director, Sullivan, Stauffer, Col- LANSI NG* well & Bayles. He suggests possible way out through cooperation of all segments of industry in a new show- case plan for summertime. It's related in this week's MARKET MR. COHEN MONDAY MEMO. Page 21. IS

What broadcasters think of NAB It's pretty good, but! Independent research firm submits bulky report on what members and non -members MOVING, think is and isn't wrong with association. Government relations and public relations are main problems that concern members. Page 31. UP... f 01 Code board gets tough NAB Tv Board approves report yanking code seal from 13 station subscribers carrying hemorrhoid account. Another 17 stations resign from code structure. Total subscribers now 270 corn- pared to 306 before Preparation H crackdown began. Page 34. n, Relief from Sec. 315 Broadcasters' hopes for relief from Sec. 315 rise as Senate subcommittee begins hearings; Sen. Pastore indicates amendment is coming but splashes cold water on proposals for broad legislation and your very best buys hoped for. Page 50. to serve it completely are Commission won't budge FCC affirms Lar Daly ruling on newscasts; declares it's all or nothing on Sec. 315 in turning down petitions for reconsideration filed by CBS, NBC, Westinghouse Broadcasting Co. and Attorney General William P. Rogers. Page 55. WILS New England on the march A 44 -page economic study of modern with 5000 watts ... and Yankeeland-the true story of how the oldest part of America is heading 190% MORE LISTENERS than the nation's entry into the sophisticated industrial future. Pages 71 -114. the market's No. 2 station NAB Television Board Plans for Tv Information Committee, with (C. E. Hooper) headquarters in New York, approved. Committee will have $600,000 or more to conduct campaign designed to improve image of television in public mind. Clair R. McCollough, Steinman Stations, submitted plans which received approval of Tv Board. Page 116. W -TV NAB Radio Board F.C. Sowell, WLAC Nashville, Tenn., elected chair- NBC CHANNEL 10 316,000 WATTS man, and Thomas C. Bostic, KIMA Yakima, Wash., vice chairman. All - WITH STUDIOS IN LANSING Industry Radio Music Committee commended for its work. Page 118. JACKSON BATTLE CREEK Wire film British beat jet plane in transmitting short pieces of news film by newly -developed system using Transatlantic telephone cable. Outcome: a rash of interest renewed in international tv transmission. Page 121.

Pay -tv in Canada by December Paramount Pictures' controlled Fa- Ranked 69th nationally mous Players Canadian Corp. will start a pay -tv system in a Toronto (last year it was 106th) suburb via wire lines later this year as subsidiary International Telemeter Michigan's capital city Co. sees wire as the immediate economic answer, broadcast systems later. Possibility: `free' programs on the system during the daytime, supported market area now boasts by commercials for local advertisers. Page 122. 313,999 residents 91,960 households DEPARTMENTS a spendable income of AT DEADLINE 9 THE MEDIA 116 $588,989,000 BROADCAST ADVERTISING 34 MONDAY MEMO 21 BUSINESS BRIEFLY 48 OPEN MIKE 24 (SRDS - MAY. 1959) CHANGING HANDS 119 OUR RESPECTS 145 CLOSED CIRCUIT 5 PROGRAMMING 68 DATEBOOK 15 RATINGS 42 EDITORIAL PAGE 146 EQUIPMENT & ENGINEERING 115 FANFARE 131 For information on a FATES & FORTUNES 124 sound - and sight - FOR THE RECORD 134 GOVERNMENT 50 market coverage contact

INTERNATIONAL 121 V E N A R D R I N T O U L LEAD STORY 31 d McCONNEL, INC. 98

BROADCASTING, June 22, 1959 7 MORE HOUR

ALL OTHER

TATIONS The latest Pulse 20- County study of the Greater Washington area shows WTOP leading with 242 quarter -hour wins compared to 143 for the number two station. In fact, all the other stations combined can't equal WTOP's record. The

essential ingredient on any schedule : the

IMPORTANT station .. .

WASHINGTON, D. C. A CBS Radio Affiliate Represented by CBS Radio Spot Sales

operated by THE WASHINGTON POST BROADCAST DIVISION WTOP Radio, Washington, D. C. WJXT, Channel 4, Jacksonville, Florida AT DEADLINE LATE NEWSBREAKS APPEAR ON THIS PAGE AND NEXT DETAILED COVERAGE OF THE WEEK BEGINS PAGE 31

Blackley, WTON Staunton; E. S. Whit- RADIO MUSIC LICENSE SIGNED lock, WRNL Richmond; C. T. Lucy, WRVA Richmond and Carl Lindberg, Compromise accord reached with ASCAP WPIK Alexandria (earlier story, page 60). Agreement between radio broad- Representing All- Industry Radio Mu- casters and ASCAP on terms for new sic License Committee, negotiating for music licenses was reached Friday stations: Chairman Robert T. Mason, Sec. 315 hill hearing afternoon in chambers of Judge Syl- WMRN Marion, Ohio; George W. Arm- still drawing blood vester J. Ryan of U.S. District Court strong, Storz Stations; Sherwood J. Tar - Short but loud outburst between Lar for Southern District of New York. low, Tarlow Stations; Emanuel Dannett, (America First Daly and Sen. John Matter had been in air since expiration and William counsel to committee, Pastore (D -R.I.) and repeated clashes of old licenses Dec. 31, 1958. Golub, associate counsel. New formula calls for reduction in over how broad equal time amend- Pe- blanket commercial fee from 2.25% For ASCAP: Judge Ferdinand ments can get through Congress high- of net time sales to 2.125% of net cora, Herman Finkelstein, David Horo- lighted Friday (June 19) hearings by times sales. Sustaining fee was changed witz and Jules Collins. Senate Commerce Communications as follows: for stations with annual net Agreement would seem to represent Subcommittee on Sec. 315 of Com- receipts between $50,000 and $150,000 compromise between ASCAP and in- munications Act. -from one -quarter hour rate to twice dustry positions. Mr. Mason had indi- NBC Board Chairman Robert Sar- station's 1- minute rate; for stations with cated stations would seek reduction in noff (see earlier story, page 50) and annual net receipts above $150,000- commercial fee (which they got) and ABC Vice President John Daly both from half -hour rate to 21/2 times sta- elimination of sustaining fee (which they urged Congress to act immediately to tion's 1- minute rate. didn't). Rate issue had gone to court repeal "the gag" on political news Agreement calls for combined blank- under provisions of 1950 ASCAP con- placed on broadcasters by the FCC - et sustaining commercial license and sent decree, which provides that if ac- Lar Daly decision. Both said broader combined program sustaining commer- ceptable formula could not be reached amendments to Sec. 315 were needed cial license, giving broadcaster choice within 60 days of expiration of old con- but industry could live with lesser re- of one or other. Terms of latter category tracts, matter could be taken to court lief in time for 1960 campaigns. were not announced. New licenses are for settlement. ASCAP initiated move Sen. Pastore, chairman of subcom- for five years retroactive to Jan. 1, 1959. late in January. mittee, maintained that this is all broadcasters can hope for from this session of Congress. Sen. Vance Hartke (D- Ind.), author of S 1858, also granting NAB: repeal Sec. 315; Richard Shafto, WIS -TV Columbia broadcasters relief from libel and de- introduced S.C., Tv Board chairman, fining qualified candidates, questioned commend Martin role seconded by E. J. resolution which was witnessess at length on his proposals. DeGray, ABC Radio vice president. NAB Board of Directors stuck by Mr. Sarnoff said NBC would be its historic stand for repeal of Sec. 315 John Couric, NAB news -publications "most grateful" with reversal of Lar of Communications Act at joint board head, was promoted to manager of Daly decision that candidates must be meeting Friday (June 19) but instructed public relations department. He had given equal time on news shows but NAB staff to support pending legisla- been with UPI for a decade, joining that network would not be content with tion which seeks to remedy some of NAB in 1957 as chief writer. just this. Sen. Pastore asked both net- section's defects (early stories pages work executives for comment on FCC 50 and 55). Va. group elects proposal (see page 50), which he indicated frequently is favored plan. He Board instructed special committee repeal or drastic Resolutions urging said he will call FCC, Justice and net- to negotiate contract renewal with 315, equal time modification of Sec. works back before Committee to defi- President Harold E. Fellows, whose provision of Communications Act, and term expires June 1, 1960. In accord- nitely spell out just what types of news, for repeal of Canon 35, barring radio - con- panel, interview, special event and dis- ance with Mr. Fellows' request, tv from court room coverage, were tract will be for 13 months (June 1, cussion shows would be exempted from unanimously adopted by Virginia Assn. equal time under amendment, proposed 1960 -June 30, 1961 or following June at its business meeting of Broadcasters by Comr. Frederick Ford. 1961 board meeting). It calls for $75- Friday at Irvington, Va. Tom Chis- "first all, I 000 yearly, his present salary, and ex- man, WVEC -AM -TV Hampton -Nor- ABC's Daly said that of can pénses up to $13,000. Board resolution folk, was elected president for new want to assure that next year we news media." ABC is con- voiced hope Mr. Fellows will remain year with Robert C. Walker, WCHV operate as a in said, lest push for broader in presidency until his retirement Charlottesville, elected vice president cerned, he of Sec. 315 delay action on 1964 when he will be 65. and N. Wilbur Kidde, WAYB Waynes- amendments limited change sought. High commendation was given Don- boro, elected secretary- treasurer. Direc- political candi- ald N. Martin, who has resigned as tors for ensuing year, in addition to Lar Daly, perennial public relations assistant to President outgoing president Milton B. Henson, date whose race for mayor of Chicago started current furor, started smaller Fellows after 21 years service to op- WREL Lexington, are Hamilton Shea, erate his own public relations firm. G. WSVA -AM -TV Harrisonburg; Charles CONTINUES on page 10

BROADCASTING, June 22, 1959 9 Chicago was of "staggering importance" If not, he said, "I fully expect that AT DEADLINE yet radio -tv failed to cover event but there will be at least 5,000 candidates CONTINUED from page 9 did report filing of two major oppon- for the Presidency" in next election. ents. Eugene C. Pulliam, publisher of In- furor when his turn came to testify. Witness said "if the networks think dianapolis Star and News, urged Con- Called shortly after 12:30 p.m., Lar they have trouble now, just wait until gress "to put an end to usurpation of Daly shouted from rear of room for 1960. So long as this law is on the legislative functions by federal com- recess until 2 p.m. because he planned books, I am going to take full advan- missions." He said Communications to speak "four hours." Witness and tage of it." Act was never intended to give FCC chairman shouted back and forth for Mr. Daly charged that CBS "deliber- power of censorship. several minutes with Sen. Pastore say- ately and with malicious forethought" Democratic National Committee ing "nobody is going to come here and taunted FCC ruling in Chicago mayor Chairman Paul Butler wrote Sen. Pas- threaten this committee." race by taking ruling to court. FCC's tore urging passage of all but one sec- Lar Daly said he resented use of affirmation that he qualified for equal tion -that exempting newscasts -of words "horrible, terrible and ridiculous" time is "a victory for everyone of the Hartke bill. "Frankly, I am very much in describing FCC ruling that he was little guys," he stated. concerned that this section [favored qualified for equal time in mayor's W. D. (Dub) Rogers, president of by Sen. Pastore and other witnesses] race. Also, he said, "individual who KDUB -AM -TV Lubbock, Tex., fol- . . . could lead to some very serious used word ridiculous [President Eisen- lowed Mr. Daly to stand and said his abuses. . . . We must not open the hower] knows nothing about Sec. 315. station is network affiliate and he, not door to any abuses in 1960 which I am far more qualified to speak than network, is master. He said he did not could be unfair, unjust, undemocratic he." Witness also said he objected to want "umbrella" protection provided and fatal politically to even one can- "attorney general of the U.S. sticking by Sec. 315 but would rather have re- didate of any political party," Chairman his snout in somebody else's business." sponsibility to make political decisions Butler said. He said any move to upset FCC himself. Statement by John Fetzer, president ruling would be declared unconstitu- First witness Friday was Rep. Glenn of Fetzer stations, favoring amend- tional because of "subjective determina- Cunningham (R. -Neb.) author of HR ment of Sec. 315 was entered in record. tion," which he described as giving 5839, first equal time amendment in- Hearings resume tomorrow (Tuesday) broadcasters right to determine "who troduced in present Congress. He said in Room 5110 of New Senate Office is news and who is not." Lar Daly Congress "should and must" act during Bldg. and are scheduled to run three maintained that his filing for mayor of this session on amendment of Sec. 315. days.

WEEK'S HEADLINERS

ROBERT H. HINCKLEY retires as vp of announced by M -E International were promotions of AR- American Broadcasting Company in charge THUR L. GRIMES, senior vp, to executive vp, and of MORGAN of Washington office. Mr. Hinckley re- MCDONOUGH, vp, to senior vp. mains as member of board and member of executive committee. Washington office continues under Edgar Shelton and Mrs. BLAIR A. WALLISER, executive vp of Mu- Roseanna Kinney, and Joseph Jacobs who tual radio network, resigns. His actual de- recently joined that office. Mr. Hinckley parture date from network not yet deter- has been with ABC since 1946 in charge mined. Mr. Walliser, who recently moved of its Washington office and as company MR. HINCKLEY from New York to Newtown, Mass., an- director. ticipates going into station ownership in that state. He joined Mutual in July 1958 after serving as SYLVESTER L. (Pat) WEAVER eastern manager of John W. Shaw Adv., Chicago, JR., onetime NBC top ex- and account su- MR. WALLISER ecutive, elected board chair- pervisor for Colgate -Palmolive at that man of McCann -Erickson agency. He was program director of WGN Chicago from International. He steps into 1932 to 1941. spot vacated by ROBERT E. HEALY, recently appointed BILL STEWART appointed to newly -created vice chairman and supervi- post of assistant to president of Star sta- sor of eastern offices of tions (KOIL Omaha, KICN Denver and MR. WEAVER MR. SARMENTO parent McCann -Erickson in KISN Portland, Ore.) and vp. Mr. Stewart U.S. ARMANDO M. SARMENTO, since 1957 senior vp of M -E served for past 31/2 years as national di- International responsible for company's 19 Latin American rector of programming for Storz stations. offices, elected president of international arm. He succeeds He was prime mover in setting up and co- WILBERT G. STILSON, named executive vp of parent corn - ordinating first and second international pany. Radio Programming Seminar & Pop Music Mr. Weaver joined NBC in 1949, moved up to presidency Disc Jockey Conventions. It was immedi- MR. STEWART and board chairmanship before resignation in 1957. Since ately following conclusion of second conclave, in Miami then he has been advertising consultant to clients including Beach two weeks ago, (BROADCASTING, June 8) that he ten- Kaiser Industries, Coca -Cola and McCann-Erickson. Also dered his resignation to Storz group.

FOR OTHER NEWS OF PEOPLE SEE FATES & FORTUNES 10 BROADCASTING, June 22, 1959 ooK FOR THE LOTION WITH %LS THE OCEAN...... THE SP SHIP TH AZ Blair Stations SELL! ...for example, Old Spice

To keep this "ship that sails the ocean" in front -running position, eaSÍ Blair Stations Sell Shulton relies heavily on the selling power of Spot Radio - with saturation schedules in America's major markets. and these are the BLAIR STATIONS: In many of these markets, Blair Stations carry a heavy share New York WABC Norfolk- Portsmouth- Chicago WLS Newport News WGH of the advertising attack. The simple fact is: BLAIR STATIONS WAKY Los Angeles KFWO Louisville SELL. Through applied audience-research, they have intensified Indianapolis WIBC Philadelphia WFIL elements that give radio real selling power: Columbus WBNS the its Detroit WXYZ San Antonio KTSA Boston WHDH Local interest programming, 2 Local selling personalities, Tampa -St. Petersburg WFLA San Francisco KGO which serves listeners who endow commercial mes- Albany- Schenectady- Tray.WTRY throughout the station's own sages with believability that Pittsburgh WWSW Memphis WMC St. Louis KXOK area in a personal way no converts ratings into cash - Phoenix KOY Washington WWDC Omaha WOW distant source can equal. register results. Cleveland WHK Jacksonville WMBR Over 40 stations in major radio markets are represented by John Baltimore WFBR Oklahoma City KOMA Dallas -Ft. Worth KLIF- Syracuse WNDR Blair & Company by far the most group of markets - important KFJZ Nashville WSM and stations served by one representative firm. So when you're Minneapolis -St. Paul WDGY Knoxville WNOX thinking about radio, as most advertisers are, talk with Blair. Houston KILT Wheeling -Steubenville WWVA Seattle-Tacoma KING Tulsa KRMG Providence WPRO Fresno KFRE Cincinnati WCPO Wichita KFH Miami WQAM Shreveport KEEL and Company Kansas City WHB Orlando WDBO New Orleans WDSU Binghamton WNBF Portland, Ore KGW Roanoke WSLS National Representative of Major Radio Stations Denver .KILN Bismarck KFYR BROADCASTING, June 22, 1959 11

DE STARRING C TT B RA Y

Pre -Sold in 28 markets, l7 states, to Ballantine Beer ALL NEW HALF HOURS ON FILM FOR Set your sights for the big audience-with TV's "detective on 39 REGIONAL AND LOCAL SPONSORSHIP horseback." SHOTGUN SLADE headlines rugged Scott Brady as a man who tames the West's wildest badmen-and women! produced by productions Here's your chance to hit the "top 10" with both barrels .. . roaring adventure, thrill -a- minute mystery. This series sells on sight, so shoot us a call today ! mcaFILM SYNDICATION v How well off are Steelworkers? Let their own union leaders answer... in statements and official reports from the Atlantic City Convention of United Steelworkers of America last September

Highest Wages in America ment benefits) was receiving more in- "We have the highest industrial come than a fully employed steelworker wages in America, 25 to 35 cents per in any other country, even taking into hour above even those of the automo- account the differences in cost of living." bile industry. Steelworkers in Forefront of Industry "The average basic steelworker now "The wage increases and improved earns approximately $2.95 an hour, or benefits place wages, hours, $5900 for a 2000 -hour year." the and working conditions of most steelworkers Pay Outstrips Living Cost in the forefront of American industry." "This frise in minimum pay since 1953) represents an increase of close to 48 percent. In the same period the Steelworkers are well off, in all of the ways cost of living has risen by a little more their leaders claim. than 8 percent. Wages and benefits in steel have been rising "And we got 48!" sharply. In fact, throughout virtually all industry they have risen much faster than But What About Layoffs? productivity could be increased. That's one "A laid -off American steelworker big reason for the inflation which cuts the under SUB (supplemental unemploy- buying power of your dollar.

This message is being brought to you by REPUBLIC STEEL because INFLATION ROBS US ALL

Republic Steel's management seeks constantly for also offers a wide variety of special sections, in materials and methods to help customers make essence partially preshaped parts. Continuing their products at lower cost. Republic pioneered progress in techniques and metallurgy promise in the development of cold finished steel bars -a even further improvements in machinability -a cost reducer for thousands of products. Republic vital ingredient in keeping finished part costs in line.

14 BROADCASTING, June 22, 1959 Emerson Foote, McCann -Erickson senior vice president, is in charge.

July 5 -17 -NAB Management Development Sem- inar, Harvard Graduate School of Business Adm., Cambridge, Mass. Designed to give station management principles and analytic techniques involved in the executive job. Dr. J. Sterling Living- ston, professor of business administration, Har- vard, and president of Harbridge House. is academic director. William P. Gormbly Jr., assistant dean and director of Harvard advanced management program, is administrative director. Sixty broadcasters were accepted for enrollment by university. July 14 -15 -Idaho Broadcasters Assn., Shore Lodge, McCall. July 16 -17 -Air Traffic Control Symposium co- sponsored by Radio Technical Commission for Aero- nautics and Los Angeles section of Institute of Radio Engineers. FCC Comr. Robert E. Lee and James T. Pyle, deputy administrator of Federal Aviation Agency, will speak. A CALENDAR OF MEETINGS AND EVENTS July 16 -19- American Federation of Television & IN BROADCASTING AND RELATED FIELDS Radio Artists, annual convention, Chase Hotel, St. Louis. ( *Indicates first or revised listing) AUGUST JUNE Aug. 3- Comments due on FCC proposal to revise June 21- 22- Colorado Broadcasters & Telecas- television network rules including cutting down ters Assn., Colorado Hotel, Glenwood Springs. on option time, counting straddle programs as Howard Bell, NAB assistant to the president, will option time entirely, etc. Commission requests that speak. comments also refer to same revisions in radio June 22 -25 -Iowa Tall Corn Network, annual network rules. Docket 12,859. Postponed from meeting, Crescent Beach Lodge, Lake Okoboji. June 22.

June 22- 23- Montana State U. School of Busi- ''Aug. 16- 18- Georgia Assn. of Broadcasters, ness, Missoula, advertising conference. Thomas summer meeting, Jekyll Island. D'Arcy Brophy, former board chairman of Kenyon Aug. 18- 21- Western Electronic Show & Conven- & Eckhardt, will be chief speaker. Joseph Sample, tion (Wescon), Cow Palace, San Francisco. KOOK AM -TV Billings, is chairman. Aug. 21 -23- Arkansas Broadcasters Assn., Hot June 22 -26 -First Advertising Agency Group, Springs. annual conference, Belmont Hotel, Cape Cod, Mass. ''Aug. 23 24-UPI Broadcasters of Connecticut, Massachusetts and Rhode Island aboard aircraft June 22 -Aug. 15- Summer Radio -Tv Institute, carrier Wasp, at sea; board destroyer at Quon- Stanford U., Calif. George A. Willey, director. set, R. I., for transfer to Wasp 100 miles out; return to Boston. June 23- 25- National Community Television Assn., Sheraton Hotel, Philadelphia. Aug. 24 -28- American Bar Assn., annual meeting, The Americana, Miami Beach, Fla. June 23-Aug. 1- Broadcasting Symposium, Aug. 28 -30 Northwestern U. Radio -Tv -Film Dept., Evanston, -West Virginia Broadcasters Assn., Greenbrier, White Sulphur FCC Ill. Speakers include FCC Chairman John C. Doer - Springs. Comr. Frederick W. Ford will fer, Hugh M. Beville Jr., NBC; Gilbert Seldes, speak. Saturday Review, John O'Brien, Voice of America; Aug. 29- Oklahoma Broadcasters Assn. summer Eric Barnouw, Columbia U. meeting, Lake Murray Lodge, Ardmore. Judge John June 25-FCC Comr. Robert E. Lee addresses Brett, presiding judge of Oklahoma Criminal monthly luncheon meeting of Federal Communi- Court of Appeals whose court rendered decision in cations Bar Assn., Willard Hotel, Washington. favor of court broadcasting, will address luncheon. Ben Sanders, KICD Spencer, Iowa, will conduct June 27 -July Advertising Assn. of the West, 1- sales clinic. annual convention, Tahoe Tavern, Tahoe, Calif. Speakers include Nelson Carter, AAW president SEPTEMBER and vice -president- manager, Foote, Cone & Beld- ing, Los Angeles; George Gribbin, president, Young Sept. 4-5--Texas AP Broadcasters, 1959 conven- & Rubicam, N.Y.; Robert B. Murray Jr., execu- tion, Rice Hotel, Houston. WEST TEXAS tive vice president, Pan American World Airways; TELEVISION NETWORK James S. Fish, vice president, General Mills; Paul Sept. 10 - Advertising Research Foundation Willis, vice president, Carnation Co., Los Angeles; seminar in operations research, on 13 consecutive Franklin Graf, vice president, A.C. Nielsen Co., Thursdays starting this date. Further information KDUB -TV Chicago. from ARF. LUBBOCK, TEXAS June 28 -29 -South Carolina Broadcasters Assn., Sept. 12 -AP Broadcasters of Ohio, Columbus. William Hilton Motel, Hilton Head Island, sum- KPAR -TV mer convention. Sept. 16-18--Michigan Assn. of Broadcasters, ABILENE - SWEETWATER fall convention, Hidden Valley, Gaylord. June 28 -July 4- National Advertising Agency Network, management conference, Del Monte Sept. 17 -19 - Mutual Adv. Agency Network, KEDY -TV Lodge, Pebble Beach, Calif. second in series of three -day workshop -business BIG SPRING, TEXAS June 29 -July 1- Military electronics convention sessions under new format calling for three (instead of four) sponsored by Professional Group on Military Elec- annual meetings, Bismarck KICA -TV Hotel, Chicago. tronics of Institute of Radio Engineers, Sheraton CLOVIS, NEW MEXICO Park Hotel, Washington. Space propulsion, space Sept. 21 -22- Louisiana Assn. of Broadcasters, NATIONAL REPRESENT'VE electronics, radar, missile guidance, computers Francis Hotel, Monroe. THE BRANHAM COMPANY and related topics will be discussed. 21 -23 Sept. - Westinghouse Broadcasting Co. W. D. "Dub" Rogers, President and Gen. Mgr. JULY Third Industrywide Public Service Programming R. S. "Bud" Nielsen, General Sales Manager Conference, Stanford U., John Henry, National Sales Manager July 5 -11- Advertising Federation of America Palo Alto, Calif. management seminar in advertising and market- Sept. 25- Advertising Research Foundation, fifth ing, Harvard Business School, Cambridge, Mass. annual conference, Waldorf- Astoria, New York. BROADCASTING, June 22, 1959 15 Sept. 29 -Oct. 3 - Affiliated Advertising Agen- Miramar Hotels, Santa Barbara, Calif. Agenda cies Network international convention, Somerset includes day of closed sessions for member agency Hotel, Boston. management delegates and day- and -a -half of open sessions. OCTOBER Oct. 22 -23 -Audit Bureau of Circulations, an- Oct. 6- 7- Electronic Industries Assn., value en- nual meeting, Drake Hotel, Chicago. gineering symposium, U. of Pennsylvania. Virgil Oct. 26-30- National Assn. of Educational Broad- M. Graham, associate director; R. S. Mandelkorn, casters convention at Sheraton -Cadillac Hotel, Lansdale Tube Co., general chairman. Detroit.

Oct. 7 -9- Canadian Section, Institute of Radio Oct. 29- 30- Electronic devices meetings spon- WBB Engineers, annual convention, Automotive Bldg., Professional sored by Group on Electronic Devices, Canadian National Exhibition, Toronto, Ont. Institute of Radio Engineers, Shoreham Hotel, Washington. Oct. 7 -9- Institute of Radio Engineers Cana- dian Convention, Toronto, Canada. Oct. 29 -31 -New Jersey Broadcasters Assn., fall meeting, Nassau Inn, Princeton. Oct. 12 -14 - National Electronics Conference, 15th annual meeting and exhibit at Hotel Sher- man, Chicago, with expectancy of 10,000 attend- NOVEMBER ance and some 266 display booths. Sessions will Nov. 2- Broadcasters' Promotion Assn., 4th be held on antennas and propagation, audio, cir- 4- 'WICHITA'S annual convention, Warwick Hotel, Philadelphia. cuit theory, communications systems, computers, microwaves, space electronics, television, transis- Nov. 8 -9 -Fall meeting, Texas Assn. of Broad- NUMB tors, and communication and navigation, among casters, Texas Hotel, Fort Worth. other topics. Nov. 9 -10- Institute of Radio Engineers, radio HOOPERATED Oct. 14 -17- Radio -Television News Directors fall meeting, Syracuse Hotel, Syracuse, N.Y. Assn., 14th international convention, St. Charles & PULSRATED Hotel, New Orleans. Among speakers will be FCC Nov. 18- 20- Television Bureau of Advertising, Chairman John C. Doerfer and Rep. John E. Moss annual meeting, Sheraton Hotel, Chicago. (D- Calif.), who will discuss broadcast news and ik STATION freedom of information, respectively. Dec. 11- Comments due to the FCC on stereophonic multiplexing rules as part of FCC's inquiry 24 Hours a Day! Oct. 18- 21- Western Regional Convention, Amer- into possible wider use for fm subsidiary commu- ican Assn. of Advertising Agencies, Biltmore and nications authorizations. aft MIS NOW! operating daytime on BOOKS Why People Buy: Motivation Re- tist Cheskin would be the first to agree 5000 watts search and Its Successful Application, that it is also not to be digested whole; by Louis Cheskin, Liveright Pub. Corp., each reader will have to decide for (nights - 1000 watts) 386 Fourth Ave., New York; 319 pp.,. himself wherein lies its nutrition. $5.00. #1 The Technique of Film Animation, IN KANSAS MARKET! Written by a veteran motivational by John Halas & Roger Manvell, Hast- researcher, noted for both honesty and Kansas' Wichita's Best Buy. ings House Publishers Inc., 151 E. 50th. - perception, this volume is a clear ex- St., New York 22; 348 pp. $10. what Wichita consumers have a spend- position on for many otherwise Comprehensive and liberally illus- well- trained people is still an unclear able income 5% above national trated, this book declares at once that subject: human behavior in the market it is not a text on "how to do it" but average ... AND retail sales are place. Coming to his life's work rather an account of "how it is done." 18.6% above national average! through the worlds of education and And, according to these two English art, Mr. Cheskin has embraced syn- authors, "it is done" in many ways in WITH KANSAS t1 TALENTS! thesis as his only doctrine in what is many places. often a viewpoint" "one field. All areas of animation are herein KWBB features the top in Why People Buy covers it all. It ex- covered: entertainment, instruction, ad- plains that the structure of a market- vertising. All work involved D.J.'s- Jim Stowe, Billy Dee, Lee is dising program cannot consider pricing cussed, from color systems to sound Nichols, Dick Jones, John Camp- at the expense of packaging. It shows tracks to story boards. A glossary of why present American film commer- bell, Jim Curran. terms is provided for the beginner. cials would fail if an attempt to trans- Some interesting views on the animated fer them to the movie screen were NEWS- Jim Setters, John Wagner, film are brought home to the reader. made. It points out the sobering effect One figure in the field calls animated George Langshaw, Tom Atkins. the Russian Sputniks had upon the children's series on tv the largest new American psyche and why national use for the cartoon film, with the pos- FOR AN A #1 SHARE soul- searching became a common in- sibility of cartoon features produced as KANSAS' LARGEST MARKET OF door sport. Mr. Cheskin discusses sym- tv "spectaculars." Another feels that BETTER BUY bols and names and trademarks. He the greatest area of growth is in the tv weaves actual case histories into his spot commercial. KWBB IN WICHITA narrative with the skill of a Persian Those interested in animation, as carpetmaker. He rightfully pats him- well as the entire film art form, will DIAL 1410 self on the back with a revealing reprint surely wish to own this book but will of articles which predicted automobile no doubt note the growth in publishers' trends more than a year before this First in Hi -Fi Music News and Sports selling prices. There are a lot of pic- book was published. tures in The Technique of Film Ani- George B. Hollingbery Co. represented by Why People Buy, then, is a book to mation, but $10 is a heavy Southern -Clark -Brown Co. price for buy, read and keep. But social scien- a book.

16 BROADCASTING, June 22, 1959 - to some, just a ship. To others, a monument to our great heritage ... diligently, almost reverently constructed. In the same way, it often takes those who fully appreciate QUALITY to recognize it in today's better radio and television stations.

radio & television dallas

EDWARD PETRY & CO., NATIONAL REPRESENTATIVES BROADCAST SERVICES OF THE DALLAS MORNING NEWS BROADCASTING, June 22, 1959 17 DON McLEOD Detroit's most TOM GEORGE popular D.J. Everybody in Detroit WJBK- DETROIT loves Tom WJBK- DETROIT

LEE ALAN CLARK REID Most exciting "Tunes old and new all -nice show just for you" WJBK- DETROIT WJBK- DETROIT L__

"Hear, ye ... hear, ye! "... Familiar words in the days when the Town Crier served the broadcasting needs of the people. Today, in great measure, this function is being performed by the Storer Broadcasting Com- pany. It is done in the spirit of responsible (and responsive) service.

He arkexi ! . . the town crier

This responsible service -with the loyalty it has gained- is person- ified in the modern -day "deejay." He is a part of the vigor of his community, sensitive to his audience. With music as his bell, he not only is heard, but listened to ... Pro- ductive results of his salesmanship on Storer stations prove it. CLAY TOM BILL GORDON "Jack-the-Bellboy" JIM ROWE tops with the teens' The "Fabulous 58" JACK WILLIAMS Sponsors love him! RUDY ERTIS WJW- CLEVELAND WJBK- DETROIT All -night man according lo Toledo Show tunes new to "night people" WSPD- TOLEDO and nostalgic all night WSPD- TOLEDO WSPD- TOLEDO

1 BRUCE MACDONALD JOE NIAGRA Ruler of Has covered all aspects CHUCK RENWICK of radio in Cleveland TOM CARSON Philadelphia radio CHUCK PARMALEE "Police Beat," Bright, popular music, WIEG- PHILADELPHIA WJW- CLEVELAND ... music, service special announcements, fastest -paced show in national news announcements and news nighttime radio TOLEDO WJW- CLEVELAND WS PD- WJW- CLEVELAND

TOM DONAHUE LEE SUTTON BILL WRIGHT A big man . consistently pulls The Rebel with a big sound mail with a cause more commercial LEE MOORE WIBG -PHILADELPHIA WWVA -WHEELING WIBG- PHILADELPHIA MITCHELL ... one of nation's top BOB country western deejays WIBG's newest WWVA- WHEELING big music gun WIBG -PHILADELPHIA

HARDROCK GUNTER JOHNNY GRIMES JOHN CORRIGAN CAL MILNER The Music Man MC of Music styled for rolling 1170 Club Good Morning Show back the rugs Master of picking WWVA -WHEELING WWVA-WHEEL ING WGBS -MIAMI tomorrow's hits today WGBS -MIAMI *orer's -tai criers of Radio

AL LEIBERT Makes it easy to open the other eye WGBS -MIAMI BOB ANCELL Musicaster with a "go" sound WGBS -MIAMI 0aoa°

t ze- Storer Broadcasting Company %PA`+ WSPD -TV WJW -TV WJBK -TV WAGA -TV WITZ -TV Toledo Cleveland Detroit Atlanta Milwaukee WSPD WJW WJBK WIBG WWVA WGBS Toledo Cleveland Detroit Philadelphia Wheeling Miami National Sales Offices: 625 Madison Ave., New York 22, PLaza 1 -3940 230 N. Michigan Ave., Chicago 1, FRanklin 2 -6498 The three top-rated personalities in New Orleans are on... WWL -TV Channel 4 MORGUS the Magnificent on House of Shock Check the ratings, any ratings, and you'll see that Morgus and the House of Shock rate tops on Saturday night TV in New Orleans. This is the man whose fans have tied up an entire telephone exchange "just to talk with Morgus." The Senior Class at Tulane University School of Medicine has awarded Morgus an "honorary degree" in medicine -and he's being boosted as a candidate for Governor of Louisiana!

UNCLE HENRY MISS G I N NY with Romper Room with Popeye & Pals Miss Ginny has proven that it is possible to build Weekdays at 5:15 kids all over town flock a big morning audience. On Romper Room she to tune in the Pied Piper of New Orleans presents games, films, storybook time- entertain- -Uncle Henry Dupre. They love this ment that makes kids 6 to 60 come back for more genial entertainer, whose television and all week long. radio career in New Orleans spans 27 years.

Represented nationally by the Katz Agency w w i _TVchann.l N E W O R L E A N S

20 BROADCASTING, June 22, 1959 MONDAY MEMO from PHILIP H. COHEN, vice president, radio -tv director, Sullivan, Stauffer, Colwell & Bayles, New York The battle of summer tv reruns ...

As usual everyone is talking about peats and relays its dissatisfaction to jointly could tackle the problem con- repeats, but no one is doing anything Nielsen, Arbitron and Trendex. structively. about them except Mike Stokey. Damage Is Excessive Shows are One Possible Solution For example, Yet, just look at the line -up of re- repeated in order to cut down the aver- supposing a client would make a deal peats during one week last summer: age annual cost. The damage done by with a packager to do 39 films of his Sunday-13 repeats between 6:30 and repeat programs is far greater than the major show and 13 live or filmed shows 10:30 p.m.; Monday -13 repeats be- 13 -week lull which they create. In ad- of a new and different property with tween 6:30 and 10:00 p.m.; Tuesday - dition to the negatives listed above, it the client having the option to pick up 9 repeats between 6:30 and 11:00 p.m.; should be noted that repeat shows the new show. mean: Wednesday-12 repeats between 6:30 The network would be asked to make and 10:30 p.m.; Thursday -13 repeats 1. A loss of interest and audience some concession in terms of time cost. between 6:30 and 11:00 p.m.; Friday for specific shows. The packager and client would make 2. in general tv tune -in -15 repeats between 6:30 and 11:00 A decrease some investment in the new property, p.m.; Saturday -16 repeats between which hurts television as a medium. but it could be an investment that might 3. A decrease in ratings even when 6:30 and 11:00 p.m. well pay dividends in terms of develop- new product comes back on the air Repeat shows, as clients and agencies ing new properties and preventing the because people are repeat- conditioned. know well, are economic necessities in dilution by repetition of the going prop- It would be impossible (and unfair) the tv show market as it is now priced. erty. The talent and other unions might to ask the network, client, or packager Shows that once cost $20,000 or $25,- make some concessions, too, for it is on his to the 000 have virtually doubled due to regu- own break summer re- surely to their interest to have new peat cycle, perhaps all lar escalator increases, talent increases, but working material on the air. union increases, etc. No one wants re- This is merely one way to face up to peats -not the client, not the show the repeat problem. packager, certainly not the stars and Dollars and Sense For a moment most important of all not the public. let's consider the numbers in the prob- Total Viewing Important The client lem of abolishing or decreasing the is well aware of the fact that repeat number of repeats. A $50,000 show shows by and large mean lower ratings with 13 free repeats means a saving to and lower ratings mean that fewer peo- the show's clients of $650,000 or ple are receiving his message. Low cost - $325,000 to each of the alternate per- thousand is important to all clients, clients. If the repeat costs are cut from but it is not the full story. The total $50,000 to $20,000 per show, the number of viewers is still of vital im- clients save around $400,000, or $200; portance to the advertiser. 000 per client. The show packager in addition to the In a market that is now almost at the first run of his show is interested in breaking point in terms of cost -per- residuals. When 13 of his programs are thousand, the clients will not and rerun in the original contract, he is sell- should not be asked to bear the cost of ing third runs of one -third of his pro- a repeat -free television schedule. Most grams the first time he goes into the Philip H. Cohen b. 15, clients would probably be happy to play syndicated market with them. This is Honolulu Aug. 1911. B.A., a part in such an effort, but all of the a fact occasionally glossed over in the Received government, Har- vard U., 1932. Was people interested in new, fresh tele- buying and selling of syndicated shows. director of Rocke- feller Research Project, Library of Con- vision would have to work together in The stars have a concern in the re- gress, Washington, 1939 -41; director of such an endeavor. peat problem because their professional American broadcasting station in Eu- The problem of repeats may well get lives are based on continuing accept- rope for Office of War Information worse before it gets better. This is indi- ance. Repeats, with their attendant rat- 1941 -45; head of daytime radio for cated by the fact that several shows ing decreases, to some degree hurt the Ruthrauff & Ryan 1945 -46. He started have been offered on a 26 -new and 26- stars' acceptance. with SSC &B in 1946 as head of radio -tv repeat basis and there is one case where Except in rare instances such as the and was elected v.p. 1948. Married there will be 13 new and 39 repeats. Fred Astaire show and "Green Pas- Henriette Herz. They have two sons, At any time now we can look for- tures," the public is unhappy about re- Philip L. and William E. ward to a series called Son of Reruns. ...shallow victory for economy

BROADCASTING, June 22, 1959 21

ALL AMERICA WANTS SERGEANT BILKO! And now- for the very first time - Bilko, Colonel Hall, Doberman, and all the platoon regulars plus top -brass guest stars are available for off -network duty, as THE PHIL SILVERS SHOW becomes the biggest comedy series ever to enter first -run syndication. The most valuable goldbrick this side of Fort Knox, Bilko is completing four laugh -happy years on the CBS Television Network. During that time, television's top -rated top kick. his supporting cast, his director and his writers - one of the largest, ablest companies in all television -have won honors by the truckload. , . including a total of 8 Emmy awards! Carling Brewing Co. (through its agency Benton & Bowles) has drafted Sergeant Bilko for a three -year hitch in 63 major U.S. markets. To join up, wire or call on- the -double... CBS FILMS ...THE BEST FILM PROGRAMS FOR ALL STATIONS" NEW YORK, CHICAGO, LOS ANGELES, DETROIT, BOSTON, SAN FRANCISCO, ST. LOUIS, DALLAS. ATLANTA. IN CANADA: S. W. CALDWELL, LTD. OPEN MIKE Agency likes 'Yearbook' EDITOR: We are most appreciative of being included in the YEARBOOK and know the new edition will again be a most valuable publication to us. Harold A. Smith Program Promotion and Merchandising Mgr. Needham, Louis & Brorby, Chicago Fm is doing nicely EDITOR: Re your June 8 article "Fm Meeting: Circle of Confusion ": We beg to take exception. Especially with the lead which reads "Fm broadcasting, mid - 1959 model, is all mixed up." We're doing nicely, thank you. Or at any rate, those of us who are fm broadcasters are doing nicely (and in this case I speak for myself, for Wallace Dunlap of WXHR -FM Boston and, LINE we're sure, many others around the PROTECTION SYSTEM country) . Originally developed for Continental's There may be confusion, but it seems to us to originate with those in fm who famous super -power transmitters, MAGNI are pushing other than broadcast serv- PHASE is now available to all broadcasters! s ra° !. ices. Those of us who believe in fm as a broadcast medium of superior techni- MAGNf PHASE is an electronic device used cal quality are not the least confused. to protect the antenna system from damage We are not interested in sub l' "*A1 due to arcing. Whether an arc is caused services, background music or stu. - casting. And, in the case of stereo, we by static discharge a line or fault, the _ Aft*' know that we cannot foist off on the MAGNtPHASE system will instantaneously LINE COUPLER FOR 50 KW listening public less than the best that squelch the transmitter output. This pre- is technologically feasible -and cer- vents the arc from being sustained by RF tainly not on the ground that the public doesn't know any better. We know energy. Immediately self - restoring, the further that a meeting like the one de- transmitter interruption goes unnoticed scribed in your article was bound to on the air. end in confusion, but hope the broadcast and advertising industries realize write detailed is for description! LINE COUPLER FOR 5/10 KW this not representative of the state of the fm art today. We were further disturbed that the o-,1,1-LC°d& old charge of "pirating" was raised MANUFACTURING COMPANY again. We had hoped this ghost had

4212 S. BUCKNER BOULEVARD EVergreen 1 -1135 DALLAS 27, TEXAS been laid to rest when the background operators won their case to continue simplexing. It is absurd to speak of pirating background music by allowing receivers into the hands of the general public, when that same background United Press International BROADCASTING Facsimile Newspictures and SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. United Press Movietone Subscriber's occupation required. Regular is- Newsfilm sues 350 per copy; Yearbook Number $4.00 per copy.

SUBSCRIPTION ORDERS AND ADDRESS Build Ratings {) CHANGES: Send to BROADCASTING Circula- tion Dept., 1735 DeSales St., N.W., Washing- ton 6, D.C. On changes, please include both old and new addresses.

24 BROADCASTING, June 22, 1959 IN MEMPHIS...

If TakeWC, AMERICA'S ONLY 50,000' ;WATT NEGRO RADIO STATION

to Complete the Picture'__ MEMPHIS

40% of the Memphis Market is NEGRO- and you need only one medium to sell it -WDIA !

YOU'RE MISSING 40% OF THE MEMPHIS MARKET ... IF YOU'RE NOT ON WDIA! MORE THAN JUST A RADIO STATION ... WDIA IS A POWERFUL ADVERTIS- ING FORCE IN MEMPHIS -AMERICA'S 10th LARGEST WHOLESALE MARKET! WDIA reaches one -and -a- quarter million Negroes. They have totaled earnings of $616,- 294,100 per year. And 80% of their income is spent on consumer goods! And, before the Memphis Negro buys, he listens -to WDIA! That's why, no matter what your budget for the Memphis Market . . . no matter what other media you're using .. . ci big part of every advertising dollar must go to WDIA! Otherwise, you're literally missing 40% of the Memphis Market! Write today for facts and figures Egmont Sonderling, President Bert Ferguson, Exec. Vice -President Archie S. Grinalds, Jr., Sales Manager WDIA IS REPRESENTED NATIONALLY BY THE BOLLING COMPANY

MEMPHIS' ONLY 50,000 WATT STATION 1070 KC TOP RATED BY ALL AUDIENCE SURVEYS FOR TEN YEARS!

BROADCASTING, June 22, 1959 25

GRID ... Zirconium -sprayed to minimize grid emission.

PLATE ... "electron- scrubbed" to remove minute traces of gas,

from the plate, and zirconium - coated to help maintain superior vacuum and provide greater heat radiation.

FILAMENT... "double- flashed" for high emission reserve, It's longer life.

...special hard glass featuring extra low constant power losses.

attention FILAMENT... "double- flashed" for high emission reserve, to little longer life.

GRID AND PLATE...vacuum- fired to reduce gas evolution details during tube life.

makes ENTIRE TUisi:... spot- kdocked that at tens of thousands of volts to provide high dc resistance, and thus low leakage RCA -833 -A's between terminals.

Inside the envelope of this famous power triode are incorporated many modern techniques of power tube manufacture. Some were basic to the "original" design. Many others have been adopted over the years -in line with RCA's never -ending effort to increase tube reliability and operating life.

But whether these techniques are old or new, this fact is sure: every one pays off for you in lower tube cost per hour of transmitter operation. A typical example, this, where constant attention to tube engineering details makes the better tube!

Your RCA Industrial Tube Distributor handles RCA Power Tubes for every broadcast and TV station application. He's standing by to serve you.

iillA RADIO CORPORATION OF AMERICA Valk Electron Tube Division Harrison, N. J. HOW MANY SMOKE 1L ' ' " ' ' ' HOW MANY SMOKE NON -FILTER CIGARETTES? HOW MA HOW MANY BUY OVER 6 CANS OF BEER WEEKLY? HOW HOW MANY ARE HOUSEWIVES, AGED 18 -34? HOW MAN HOW MANY SPEND OVER $3 A WEEK ON TOILETRIES? HOW MANY USE THEIR CARS 7 DAYS A WEEK? HOW M HOW MANY SPEND OVER $30 A WEEK ON GROCERIES? H HOW MANY HAVE CHILDREN UNDER 12 YEARS OF AGE? HOW MANY IN HOUSEHOLD SMOKE CIGARETTES? HOW HOW MANY USE HOME PERMANENTS? HOW MANY USE HOW MANY SMOKE FILTER CIGARETTES? HOW MANY S HOW MANY SMOKE NON -FILTER CIGARETTES? HOW M HOW MANY BUY OVER 6 CANS OF BEER WEEKLY? HO HOW MANY ARE HOUSEWIVES, AGED 18 -34? HOW MA HOW MANY SPEND OVER $3 A WEEK ON TOILETRIES HOW MANY USE THEIR CARS 7 DAYS A WEEK? HOW HOW MANY SPEND OVER $30 A WEEK ON GROCERIES? HOW MANY HAVE CHILDREN UNDER 12 YEARS OF AGE HOW MANY USE HOME PERMANENTS? HOW MANY US HOW MANY IN HOUSEHOLD SMOKE CIGARETTES? HO HOW MANY SMOKE FILTER CIGARETTES? HOW MAN HOW MANY SMOKE NON- FILTER CIGARETTES? HOW HOW MANY BUY OVER 6 CANS OF BEER WEEKLY? HOW MANY ARE HOUSEWIVES, AGED 18 -34? HO HOW MANY SPEND OVER $3 A WEEK ON TOILE HOW MANY USE THEIR CARS 7 DAYS A WEEK? HOW MANY SPEND OVER $30 A WEEK ON GROCERIES HOW MANY HAVE CHILDREN UNDER 12 YEARS OF AGE HOW MANY USE HOME PERMANENTS? HOW MANY US HOW MANY IN HOUSEHOLD SMOKE CIGARETTES? HOW MANY I HOW MANY SMOKE FILTER CIGARETTES? HOW MANY SMOKE F HOW MANY SMOKE NON -FILTER CIGARETTES? HOW MANY HOW MANY BUY OVER 6 CANS OF BEER WEEKLY? HOW HOW MANY ARE HOUSEWIVES, AGED 18 -34? HOW MANY HOW MANY SPEND OVER $3 A WEEK ON TOILETRIES? H HOW MANY USE THEIR CARS 7 DAYS A WEEK? HOW M HOW MANY SPEND OVER $30 A WEEK ON GROCERIES? HOW MANY HAVE CHILDREN UNDER 12 YEARS OF AGE? HOW MANY USE HOME PERMANENTS? HOW MANY USE H HOW MANY IN HOUSEHOLD SMOKE CIGARETTES? HOW MANY IN HOUS 3 HOW MANY SMOKE FILTER CIGARETTES? HOW MANY SMOKE FILTER CIG HOW MANY SMOKE NON -FILTER CIGARETTES? HOW MANY SMOKE NON -F

. . . . - _ _ , r

another great first ír()iÌ' ì WïRCíTV local program Audience Characteristic Profile that tells you who's watching and what they i)lly!

Now WRCA-TV cracks the big research barrier and brings you reach more homes spending over $30 a week for groceries. Both the first qualitative measure of audiences of local TV programs like reach a higher proportion of homes where the family auto is used "Hi Miom" and "Dr. Joyce Brothers." Based on vital new research 6 to 7 clays a week. by Pulse, Inc., the AUDIENCE CHARACTERISTIC PROFILE WRCA -TV, the leadership station in New York television, offers takes audiences apart, shows who they are, what they buy, and this information to advertisers, free and without obligation, to aid how much. Examples: Both "Hi Mom" and "Dr. Joyce Brothers" them in making the most efficient investment of their TV dollars in reach a higher proportion of housewives in the high- purchase IS -34 the age group than does the average daytime TV show-. Both shows Get the full details now. \VIIIì CA Tti.4 NBC IN NEW YORK SOLD BY NBC SPOT SALES BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO

June 22, 1959

Vol. 56 No. 25 WHAT'S RIGHT AND WRONG WITH NAB Survey shows opinion divided on association's usefulness There's no groundswell of rebellious discontent But half of members find some reasons to be dissatisfied

NAB is "reasonably successful" as a and public relations. Important seg- small stations. On the other hand, trade association but about half its ments of the membership feel NAB those who have used these services members show "some dissatisfaction." should create a better public image of said they liked them. This nationwide image of industry radio and tv (see story of tv informa- Best -known association activities, ac- reaction to NAB's operations is shown tion project, page 116). cording to the survey, are the codes, in a study conducted by an independent What Members Get Frequent corn - labor relations, engineering, ASCAP management research firm -Stewart, plaint was made that NAB is sending contracts, and freedom of information. Dougall & Assoc. the members large batches of printed Numerous broadcasters said they didn't Through the bulky document run matter they aren't interested in and know what NAB's committees are do- critical comments by small groups of don't read. On the other hand many ing. The Highlights weekly report was important member and non -member want more and better information on referred to as uninteresting to a large stations who feel that: the association's activities and accom- part of the membership, with some NAB's internal structure isn't ade- plishments plus more personal contact respondents feeling there should be quate. with the headquarters organization. a top management section, inspirational Some staff officials don't under- Some larger stations showed they stimulus to stir up more interest in stand many primary industry prob- aren't interested in some of the basic NAB and material promoting industry lems. NAB services such as legal, engineering, pride. President Harold E. Fellows should wage -hour and labor relations because NAB's station relations unit was have a strong operating man prepared they have their own counsel and con- said to lack personnel. The depart- to assume the presidency when he re- sider the services mostly applicable to ment, it was suggested, should conduct tires. A better job is being done by present leadership than was the case a decade ago. What NAB should do The association is "excessively The Stewart, Dougall & Assoc. survey of industry reaction to NAB in- status quo" and lacking a forward - cludes this list of "should do's" for NAB, based on comments looking leadership. by 102 NAB member stations (Numbers of The board and committees are respondents suggesting each correction are shown at right below) : dominated by "a perpetuating group, More some of whom don't understand to- emphasis and strength in government matters, especially in day's operating problems." "creative relations" 18 This board-committee criticism Create stronger public image of radio 21 prompted three large stations to say Create stronger public image of tv 15 this was one of the reasons they were Press for equitable radio ratings 12 going to resign from NAB. Strengthen adherence to radio, tv codes 12 The research report says that assum- Campaign against double -billing and rate -cutting 8 More on activities, ing NAB is adequately representing the information NAB achievements 11 and industry, it faces a public relations More personal contacts between NAB members 23 problem in telling its achievements to More data such as comparable finance and wage reports 11 broadcast management. The association Less printed material 9 was urged "to build a more positive Directory of NAB services and publications 7 image of its abilities and leadership." Stronger assistance for President Fellows 20 Entice key broadcasters Stewart, Dougall & Assoc. was corn - more successful into NAB affairs 21 missioned after the NAB board's Feb- More concern over problems of broadcasters in secondary market ruary meeting to conduct an impartial areas 13 image study of NAB. A fund of $15,- Cut size of annual convention (limit to management, operating 000 was provided. The interviews cov- people) 16 ered all classes of stations, including More specialized problem -solving convention sessions 17 102 member outlets. Better speeches 14 The two basic jobs of NAB, the sur- Separate groups at conventions (large, small stations, etc) 10 vey shows, are government relations

BROADCASTING, June 22, 1959 31 PREVIEW Soft Drinks i in throw -away CANS-

:-;%

4104p,'6710,

U.S. Steel's Penelope In the paign will run through Labor Day. with friend Elwood in a sidewalk summer it's soft drinks and for U.S. While ushering in U.S. Steel's crea- soft drink cafe enterprise (left Steel Corp. the soft drink season tion of an animated tv character for sketch) only to be annoyed by little is a time for consumers to think soft drink cans, the commercials Freeman who drives his auto all in terms of "Throw -Away Cans... . also marked the first completed work around the premises and constantly Made of Steel." Last Wednesday of Transfilm -Wylde animation, a interrupts the entertainment and dis- (June 1.7) on the U.S. Steel Hour new affiliation between the film com- courses on the advantages of drinks two animated commercials produced mercial house and the animation in cans. Attempt to keep Freeman by Transfilm -Wylde Animation for studios formed last month. Jack under control by lashing his car to BBDO, U.S. Steel's agency, intro- Zoller of BBDO was agency pro- the scenery (right sketch) results duced an animated Penelope who ducer on the one -and -a-half and in the curtain being pulled down. has appeared before in print and two -minute commercials. But it does enable Penelope to de- outdoor advertisements. The cam- In one sequence, Penelope joins liver the final message. a member -relations program, keeping ter, some managers said they were maintenance and a small- market pub- members informed on all events from mainly interested in information on lic relations program. legislative activities to meetings. financial, labor and engineering mat- In favoring a public relations pro- Family Bias This appraisal of sta- ters. Some said they keep abreast of gram on behalf of broadcasters some tion attitudes was made in the report: industry activities through other sources of those interviewed cited the high and have no time Member stations are more favorable in to read NAB mate- respect accorded NAB efforts on be- rial which repeats what al- opinions than non -members; larger they have half of the radio and tv codes, feeling ready seen in stations are more critical than medium trade publications. they should receive wider publicity. And in any case, it was observed, or small stations; small and medium Committees should include successful NAB should non -member station's are more critical concentrate on industry- operators of all sizes of stations re- wide activities services and than members; tv managers are more rather than gardless of whether they conform to publications which aren't especially critical than radio managers; station NAB codes, it was noted. managers active in NAB tend to have necessary. Dissension Interviewees showed more reservations about NAB achieve- The report showed 20% of members sympathy with NAB's member dilemma ments than non -active managers. and 31% of non -members do not -refraining from firm stands on issues Those who are favorable in their identify NAB with any objectives. The where different membership groups attitude toward NAB give it credit non -members included large outlets that have conflicting interests. They advo- for many accomplishments in cutting feel NAB lacks direction and smaller cated, however, "less neutral positions" down government interference with stations that aren't interested in an in- where possible and guideposts showing radio, "mollifying FCC attitudes" to- dustry association. station attitudes on public- interest prob- ward the industry and leading success- The Leadership A fifth of NAB lems. Stations not in sympathy with ful ASCAP negotiations. members said they feel some broad- association stands will go along, it was On the other hand, NAB's critics casters active in association affairs are said, if members understand its argue the association has been unsuc- perennial or self -perpetuating in their strength of character and dedication. cessful in one or more of these areas NAB roles, contending others should and claim it fails to take strong posi- assume responsibility. A fifth feel Giving their reasons for NAB mem- tions or display adequate leadership. NAB lacks enough strong staff membership, less than 40% (members and In general the survey showed ap- bers with industry experience and stat- ex- members) list support of industry- proval of the NAB spring conventions ure. They feel a strong operating wide efforts, and 23% of members want and autumn regional conferences, feel- executive should be in training to fill coordinated industry activity in gov- ing they are useful. Greater specializa- the president's position on his retire- ernment relations. tion was advocated and elimination of ment. More than 25% of members and ex- the "carnival atmosphere" at con ven- About 10% want a division of NAB members mention services and informa- tions was favored. functions with more autonomy for tion supplied; a third of ex- members These figures were cited: radio and tv. Others assert, "The asso- have no clear reason for joining (some ciation should function as an embrella were talked into it, some wanted to 92% of members oppose discon- over many diverse elements in the in- see what it was like) ; 10% of mem- tinuance of fall conferences. dustry, maintaining a primary interest bers seriously consider resigning and 25% receive no benefits from the in industry -government matters only." an additional 17% aren't enthusiastic conferences. A division to serve small stations and about membership; over half trace dis- Over 60% of members attend secondary markets in cooperation with satisfaction to value received rather conventions to see other people. Radio Advertising Bureau is favored, than dues; a fourth not belonging are In comments on NAB's printed mat- along with regional clinics on rate directly affiliated with member stations.

32 (APPRAISAL OF NAB) BROADCASTING, June 22, 1959 OF FLORIDAS FOOD SALES ARE MADE IN THE LAND* OF

* Includes Tampa -St. Petersburg Metropolitan Market-Amer- ica's 28th Food Sales Market -PLUS 26 counties in Flor- ida's richest, most heavily populated trade area.

In the big eight years, 1950 -1958, Food Sales in this big 26- county market jumped an amazing 146 %! Now, more than a. third of Florida's total Food Sales are made in the area delivered by WFLA -TV -the Land of Profitunity! Use the blanket coverage of WFLA -TV to cash in on the sales opportunity - and profit opportunity -in America's 26th Retail Sales -Market plus 26 counties packed with year 'round buying power from rocketing industrial and agricultural expansion. Write us, or consult your BLAIR -TV man for top rated availabilities on WFLA-TV--sales powerhouse in the Land of Profitunity.

Figures from Sales Management 1959 Survey of Buying Power.

TAMPA - ST P E T E R S B U R G NATIONAL REPRESENTATIVES, BLAIR -TV

BROADCASTING, June 22, 1959 33 BROADCAST ADVERTISING COMMERCIAL CLEAN -UP UNDERWAY Tv code board settles Preparation H mess, turns to other copy

NAB's television code office is clear- (BROADCASTING, April 27) H is a product of a delicate personal ing the air of Preparation H, a hemor- The tv code box score for the nature that is not suitable for broad- rhoid remedy-as far as 270 code sub- March -June period reads as follows: cast advertising by code subscribers. scribers are concerned. Code subscribers (3/ 4/ 59) 306 Joining in the decision were the other Next problems -sexy depilatory com- Code subscriptions revoked 21 four members-Gaines Kelley, WFMY- mercials and multiple spotting. Code Stations resigned 17 TV Greensboro, N.C.; Mrs. A. Scott The association's Tv Board of Di- Bullitt, KING -TV Seattle, Wash.; E. K. rectors upheld the Tv Code Review Total 268 Hartenbower, KCMO -TV Kansas City, Board Thursday (June 18) at a Wash- New code subscribers 2 and Joseph Herold, KBTV (TV) Den- ington meeting by pulling the seal from ver. 13 tv code subscribers. Another 17 Total subscribers (6/18/59) 270 Their recommendations were adopt- stations resigned from the code struc- The number of operating commer- ed Thursday by the Tv Board, though ture. cial stations totals 520 in mid -June. stations cited earlier by the code's To date, 19 stations have had their The Tv Code Board met June 15 in staff officials in Washington were seals taken away during the spring Washington under chairmanship of Don given a chance to resign from the code months because they refused to stop McGannon, Westinghouse Broadcast- or have a hearing before the top -rank- carrying the Preparation H account, ing Co. The board stuck to its two - ing NAB Tv Board (two stations were handled by Ted Bates Inc., New York year policy decision that Preparation given hearings). In announcing that 21 code subscriptions had been revoked, Mr. Mc- Gannon said 19 had been for "unac- ceptable advertising." Asked if this meant Preparation H, he said it was a hemorrhoid remedy. The plain in- ference remained that the product was Preparation H. A single station lost its seal because of overcommercializa - tion and the 21st outlet is involved in procedural routine. Cited stations still have 30 days to comply with the code mandate, resign from the code or have their seals revoked. How Many Haven't Mr. McGan- non said 222 tv code stations have never carried hemorrhoid remedies. At one time, he conceded, 84 subscribers carried the product. Of these, 17 resigned from the code, 21 lost seals, one is under citation and 45 cancelled the advertising or have stated their intention to cancel. NAB and code officials said resig- nations from the NAB association structure because of code troubles have been negligible. Mr. McGannon said three successive code boards and three tv boards have in all instances unanimously affirmed the anti -hemorrhoid policy. A special code subcommittee headed by Mr. Hartenbower will start con- tacting American Assn. of Advertising Time to decide A historic meeting of NAB's Tv Code Review Board was Agencies, networks, advertisers and held June 15 in Washington when citations were drawn up for stations agencies in an effort to refine code defi- that persist in carrying Preparation H, hemorrhoid remedy. Members nitions of objectionable telecast ma- are (seated, 1) : Donald H. McGannon, Westinghouse Broadcasting Co., terial. Much of their attention has been board chairman; Mrs. A. Scott Bullitt, KING -TV Seattle; (standing, 1 to r) devoted to depilatories and sexy-voiced Gaines Kelley, WFMY -TV Greensboro, N.C.; E.K. Hartenbower, KCMO- continuities that accompany commer- TV Kansas City, and Joseph Herold, KBTV (TV) Denver. cials on behalf of these products.

34 BROADCASTING, June 22, 1959 Why the bowl of cherries, Tom?

#r;7) gkr,9'

e Life is really a bowl of cherries in the Fargo area, eeYes Sir, that's a bowl of cherries- tremendous these days, for advertisers on WDAY -TV-our new extra audience, among people with tremendous extra 1206' tower is giving our advertisers 96% more cover- buying power. What more could you want ?77 age area ... a 60% larger audience and retail ... Yours, sales volume increased by 100%!

CC You can imagine what this means to our dozens of top national advertisers. They were happy, even Tom Barnes before we gave them this tremendous bonus. Now most of 'em say WDAY -TV is the best buy in America! cc As a matter of fact, the Market Data Section of w DAY-TV Standard Rate & Data shows that Fargo is the No. 1 FARGO, N. D. CHANNEL 6 Retail -Sales -Per -Household Area in the United States Affiliated with NBC ABC ... with an average purchasing power of $5,970, as PETERS, GRIFFIN, WOODWARD, Inc. compared with the national average of $3,944! Exclusive National Representatives

BROADCASTING, June 22, 1939 35 Messrs. Kelley and McGannon are on (first prize for live action or animation CBS -TV closes up the subcommittee. up to 60 seconds), Anderson Soups' Thus far no sanitary napkin adver- "Splitting Peas" commercial, produced fall availabilities monitors by Goulding -Elliot -Graham Produc- tising has been detected by As new advertiser signings for night- though tions, New York, for Bryan Houston, on tv, Mr. McGannon said, time programming continued last week New York (second prize for animation some have been heard on radio. at the networks, CBS -TV came within Checking Job The code board last up to 60 seconds). Eight other U.S. - 11A hours per week from SRO for the rate of produced commercials were presented April started monitoring at the fall and NBC -TV picked up some with special commendations. 110,000 station hours per year. This missing pieces of business for its job is done by Broadcast Advertising schedule. the Reports and two staffers. Previously CBS -TV neared its mark by moving pace had been 40,000 hours per year. Package sales plan Oldsmobile Div.'s Dennis O'Keefe In do addition, code board members Show from a contemplated Sunday, personal monitoring and there is quali- for Baltimore, D.C. 7:30 p.m. slot to 8 -8:30 p.m. on Tues- tative program network checking of A plan for increasing advertising day, opening up a half hour that night and programs. local dollars in Baltimore and Washington as station time and entering a Kellogg A report on depilatories has been was advanced Friday (June 19) by sponsored series (Dennis the Menace) prepared by the Hartenbower subcom- Newman F. McEvoy, senior vice presi- in the Sunday 7:30 period vacated by mittee but it was not available at the dent and director of media, Cunning- Oldsmobile. weekend. ham & Walsh Inc., New York, in an Dennis the Menace moves from its Mr. McGannon emphasized that address before the Maryland -D.C. proposed Friday, 8:30 p.m. slot. That the code is voluntary and there is no Broadcasters Convention at Ocean City, half hour on the schedule will be re- substitute for the judgment of the in- Md. placed by a Kellogg and Liggett & dividual licensee. Myers sponsored series, Hotel de Paree. personal product action, Speaking in terms of "market dus- The NAB The Tuesday night schedule now will he added, "does not foreclose the ters" instead of individual markets, Mr. McEvoy oven at 8 p.m. with Dennis O'Keefe. manufacturers from the use of tele- said that while the two cities have "profoundly The SRO flag can go up for CBS -TV vision since there are stations which are different interests when the network settles The Lineup not code subscribers and this advertis- ... manufacturers are serving them as one great, big (Wed., 7:30 -8:30) for which a pilot has ing could be placed on these stations market." not yet been delivered for advertisers to as well as any who believe that they Specifically, Mr. McEvoy suggested see, and a half sponsorship of Space couldn't comply with the code and are a fourfold plan for broadcasters in these for which American Tobacco has prepared to forego the seal." two cities to benefit by "association ": signed as an alternate sponsor. Space a twin -market concept; Sell sell the follows Lineup on Wednesday. area as an especially endowed territory Dropped from CBS -TV's fall sched- American ad films win eastern Gold Coast "; sell the na- -"the ule on Tuesdays was a projected hour- tional advertiser on peculiar local in- top prizes at Cannes long show. The Lawbreakers, which has terests in this area which make it neces- been postponed "until 1960." Television commercials produced in sary to supplement national advertising NBC -TV, meanwhile, signed adver- the United States won two grand prizes in each city, and sell the rank of the tisers for three of its hour-long shows. and 11 other top awards in the Sixth In- combined Washington -Baltimore mar- Corn Products Co. (Mazola salad and ternational Advertising Film Festival ket for any product category. cooking oil, Skippy concluded at Cannes, France, on peanut butter, and Best Foods June 13. Hellman's mayonnaise, among other The tv "Grand Prix," selected from Karo syrups products) signed for full sponsorship on alternate a total of 453 entries, was won by the weeks Riverboat (Sun., 7 Calo Dog Food commercial. It was of -8 n.m.); Liggett & Myers, through - produced by Cascade Pictures of Cali- McCann Erickson, signed for alternate half fornia for Foote, Cone & Belding Chi- cago. hours of Bonanza and Laramie (7:30- 8:30 p.m. on Tuesday and The Grand Prix for cinema advertis- Saturday respectively) and RCA, via Kenyon & ing, picked from a total of 442 films, Eckhardt, for alternate hours of went to the Chevrolet station wagon Bonanza (CLOSED CIRCUIT, June 15). commercial, produced by Lawrence - Schnitzer Productions, Hollywood, for Campbell -Ewald, Detroit. A spokesman MLWS candy seminar for Lawrence -Schnitzer in New York explained that the commercial was en- Mogul Lew'n Williams Saylor Adv., tered in the cinema advertising category New York, hosted an informal sem- because it was in color. Tv commercials, Show- stopper at Cannes Kelly inar June 16 at its headquarters for 25 he said, are projected in black -and- Smith pouts proudly in rear of owners and managers of European white at the festival, while cinema ad- Chevrolet station wagon in scene confectionery companies on the meth- vertising films are presented in color. from two- minute commercial that ods employed by U.S. agencies to ad- Other U. S. winners were: Ford won Grand Prix du Cinema at vertise, promote and market confec- Dealers' "Shaggy Dog" commercial, Cannes International Advertising tionery products. MLWS detailed produced by Playhouse Pictures, Holly- film festival. Commercial was pro- its advertising strategy, including heavy wood, for J. Walter Thompson, New duced by Lawrence - Schnitzer radio -tv investment, on behalf of its York (first prize for animation up to Productions, Hollywood, for use clients, Gold Medal Candy Co. and 30 seconds) ; Piel Bros. "Hockey" spot, on NBC - TV's Dinah Shore's Barricini Candy Shops, and, in turn, produced by CBS Terrytoons, New Chevy Show. learned about European methods. The York, for Young & Rubicam, New York manufacturers are on a two -week tour.

36 (BROADCAST ADVERTISING) BROADCASTING, June 22, 1959 Don Juan made things happen in Spain ... and

WPEN RADIO MAKES THINGS H APPEN

PHILADELPHU WPEN is the only station in Philadelphia broadcasting Signal 95 -on- the -spot tape recordings of traffic violators by police officers who are wired for sound! The actual conversations..the excuses..the arguments!

In Public Interest .. and in Sales .. WPEN

Makes Things Happen In Philadelphia.

WPENRepresented nationally by GILL -PERNA New York, Chicago, Los Angeles, San Francisco, Boston, Detroit. WL 441 announces with pride

THE FCC DESIGNATION OF WLOS -TV TO SERVE AS A "HOME-TOWN" STATION IN GREENVILLE, S.C. ASHEVILLE, N.C. AND SPARTANBURG, S.C

v`IRCWA

By official action of the FCC on Wednesday, June 10, WLOS -TV became the only station licensed to serve the Carolina Triad cities of Greenville, S.C., Asheville, N.C., and Spartanburg, S.C.

WLOS -TV based its application to the FCC on CAROLINA the station's signal strength in the individual cities, ASHEVILLE, N.C. the programming which the station delivers, and the degree of community integration which WLOS -TV has accomplished in these Carolina Triad cities.

WLOS -TV accepts this responsibility with pride and pledges its continued effort to be of maximum service SPARTANBURG, to all of the 446,650 TV homes in the Carolina Triad. GREENVILLE, S.C. . S.C.

SOUTH CAROLINA WLOS -TV Unduplicated ABC in GREENVILLE ASHEVILLE SPARTANBURG WLOS AM -FM Represented by Peters, Griffin, Woodward, Inc. Southeastern Representative: James S. Ayers Co.

38 BROADCASTING, June 22, 1959 CO -op WEAKENS? Weiss study says yes; sponsors reconsider A trend study on cooperative advertising by E.B. Weiss, director of merchandising for Doyle Dane Bernbach, New York, concludes that many large manufacturers and many giant retailers are questioning seriously the value of co -op advertising and are exploring al- ternative approaches. Mr. Weiss' observations are contained in a 64 -page study, "Why Co- operative Advertising Is Being Reap- praised," which was circulated last week. It makes various salty comments about retailers' use of co -op money in the various media, including radio -tv. But beyond this, the study asserts that most manufacturers have come to the Going national Executives of General Life Insurance Co., Seattle, last conclusion that "never before in the ap- week participated in a closed circuit presentation on NBC Radio to tell proximately 50 years of cooperative General's agents and field personnel at meetings in 58 markets that NBC's advertising history has the co -op dollar Monitor will play a key role in the company's first major, national adver- brought so little in lineage or time, and tising campaign. Shown before microphones in Seattle are: (1. to r.) W. L. so little in brand -building, sales crea- Campbell, president of General Life; Floyd Robbins, vice president in tive advertising as it buys right now." charge of business development, and C. M. Noren, advertising manager. For years, manufacturers tended to Monitor communicators Don Russell and Ben Grauer joined in the talks shy away from reappraising co -op ad- from NBC Radio Central in New York. General will co- sponsor sports vertising because they concluded that segments on Monitor for 13 weeks starting Aug. 29 and for 13 additional competition gave them no area of de- weeks beginning April 2, 1960. cision, the study states. It adds that some manufacturers today believe that nine, selling off some of the pared to 64, an increase of 89 co -op can be eliminated or the per- fewer than %. As a . group the toy makers centage reduced by offering some other other spots to other manufacturers... spent $3,500,900 (at gross rates) of which forms of trade allowance that will buy "It is probable that, in 1959, co -op $2,819,000 was in national spot and a more effective in -store producer of in the broadcast media -radio and tv- the remainder in network. volume and will not be charged to the will total, at what are presumed to be And the advertising budget. card rates, in the area of $300 million. trend is going to become It will be split almost evenly between more pronounced. Toy manufacturers The study points out that theoretical- radio and tv." already are lining up spot schedules for ly co -op offers the manufacturer lower the fall, much in advance of the sea- cost advertising, but in actuality, "local Mr. Weiss cautions that there is "no flight from co -op," but claims that "first son (BROADCASTING, June 15), TvB newspaper lineage bought cooperatively found Louis Marx, called the world's with the giant retailer has a total cost straws spotted in the market" indicate that the medium is being re- evaluated largest toy maker, ready to launch this that is higher than the national. . . . by manufacturers, wholesalers and oth- season with a relatively large tv cam- This is equally true with respect to ra- paign (Marx formerly did little adver- dio and television time." er distributors and by the giant retailers. In the undetermined future, Mr. Weiss tising and tv this year will get most of How It Works Mr. Weiss explains believes, manufacturers may reduce or the ad dollars now appropriated). this apparent paradox in this way: eliminate co -op advertising and offer Mattel's Tv Other companies men- "Let's assume that a local station has a retailers other inducements, such as tioned: Transogram Co. this fall ex- time slot three times half -hour available promotional programs, an increase in pands its tv activities to include 90 week. Rate-card charges a time are warehouse discounts, an increase in markets. Mattel Inc., top tv toy adver- A packaged is $600 per week. show national advertising, special display al- tiser last year, spent $492,945, and in for Total costs time available $400. for lowances and more payment for pre- the fall will launch a new program, and package, $1,000. But the station, ferred shelf space. Mattel's Funday Funnies (ABC -TV, anxious to get a sponsor, offers it to the Sunday, 5 -5:30 p.m.), that will more dealer for $800. The dealer requests than double the company's 1958 -59 cooperation from the manufacturer. He Toy makers' budgets budget. The year -round trend of tv states that the package totals $2,000 per show more tv dollars in toys was pointed up by TvB in the week. The manufacturer goes along advertising blueprint of Remco (buys with it on a 50 -50 basis, paying $1,000 One of the most talked about devel- 39 -week campaigns), Mattel and Color- per week, as his share. The dealer starts opments in advertising this year has forms. with a net profit of $200 per week. been the blossoming of toy makers in TvB also expressed its conviction that "But that's only the beginning. As- television. tv ought to be the major advertising suming that the show provides nine Last week Television Bureau of Ad- medium in future campaigns for toy commercials per week, the manufac- vertising documented the rise. The and game items and noted sales dipped turer will have difficulty learning wheth- bureau found usage by toy advertisers from $808 million in 1957 to $776 er all nine spots were in reality devoted nearly doubled last year over the year million in 1958, indicating a need for to his product. The dealer may devote previous (1957), that is 121 firms com- additional advertising promotion.

BROADCASTING, June 22, 1959 (BROADCAST ADVERTISING) 39 '

P 1 11-4..E

X, OTYNN:i7107°A),

ANS,r41..3E. P/A.R14, 'I. 2.50 17. S. (c)r-zi< N V/

....-. THE PGW COLONEL SAYS: "We like salesmen who know how to pick up a check"

When a PGW sales team wins a sales contest, the members of that team are given a party where every winner picks up a check ... a big one.

Yes, we like a man who knows how to pick up a check ... a sales contest check, a sales incentive check or a profit share check ... and we offer all of them at PGW because we like salesmen who like to compete ... and win. Don't you?

1) HaTER S 9

G- RIT 9

IV 0 ODWARD, INC. Pioneer Station Representatives Since 1932

NEW YORK CHICAGO DETROIT HOLLYWOOD ATLANTA DALLAS FT. WORTH SAN FRANCISCO ReynoldsTobacco tops LATEST RAT I N GS Nielsen radio report A. C. Nielsen Co., Chicago, last week Rank homes* released its second monthly report on 1. Gunsmoke 35.5 network radio's leading advertisers and 2. Have Gun, Will Travel 31.1 the R. J. Reynolds Tobacco Co. re- 3. Wagon Train 29.9 4. I've Got a Secret 28.4 tained its top position in both homes 5. Danny Thomas 28.4 reached and in total commercial min- Rifleman TOP 10 NETWORK PROGRAMS 6. 27.3 utes delivered categories (BROADCAST- 7. Peter Gunn 26.7 Tv report for 2 weeks ending May 24 8. Zane Grey Theatre 26.4 ING, May 25). TOTAL AUDIENCEt 9. 77 Sunset Strip 25.7 Nielsen's listing, which covered the 10. Wells Fargo 25.3 No. homes four weeks ending May 10, showed a Rank (000) Copyright' 1959 A. C. Nielsen Co. Homes by or change in second place, with Ex -Lax 1. Gunsmoke 16,109 reached all any part of the 2. Wagon Train 16,065 programs, except for homes viewing only Inc. assuming that position and displac- 3. Jack Benny Special 14,641 1 to 5 minutes. ing Lewis Howe in total home broad- 4. Have Gun, Will Travel 14,418 Percented ratings are based on tv homes 5. Bob Hope 14,062 within reach of station facilities used by casts and Bristol -Myers in total com- each program. 6. Perry Mason 14,018 mercial minutes. Homes 7. Danny Thomas 13,617 reached during the average minute of the Unlike the old Nielsen listing, the 8. Ed Sullivan 13,573 program. 9. I've Got a Secret 13,484 new compilation makes no attempt to 10. Playhouse 90 13,261 show the popularity of specific programs Rank % homes* but, on the other hand, shows what 1. Gunsmoke 36.9 each leading network radio advertiser 2. Wagon Train 36.8 TRENDEX is getting in "homes" and "minutes" 3. Jack Benny Special 33.6 4. Have Gun, Will Travel 33.2 from his total radio network purchases. 5. Perry Mason 32.4 The second report follows: 6. Bob Hope 32.3 TOP 10 NETWORK PROGRAMS 7. Danny Thomas 31.3 Tv report for June 1 -7 NATIONAL NIELSEN RADIO INDEX 8. Ed Sullivan 31.0 Rating 9. 77 Sunset Strip 30.9 Rank NETWORK RADIO'S LEADING ADVERTISERS 10. I've Got a Secret 30.8 1. Summer On Ice 33.3 Based on Four Weeks Ending May 10, 1959 2. Gunsmoke 28.0 AVERAGE AUDIENCE :i: 3. Rifleman 26.7 Ranked by Total Home Broadcasts Delivered Rank No. homes (000) 4. 77 Sunset Strip 24.9 and by Total Commercial Minutes Delivered for Individual Advertisers by All Programs and Par- 1. Gunsmoke 15,486 5. Danny Thomas 23.7 ticipation on all Radio Networks Used. 2. Have Gun, Will Travel 13,528 6. Ann Sothern 23.0 3. Wagon Train 13,083 7. Playhouse 90 22.0 4. I've Got a Secret 12,416 HOME BROADCASTS Red 22.0 Danny Thomas 12,371 8. Skelton 5. Total 6. Rifleman 11,704 9. Zane Grey 21.6 Home 7. Peter Gunn 11,704 10. Alfred Hitchcock Presents 21.4 8. Zane Grey Theatre 11,348 No. B'dcsts 9. Wells Fargo 11,036 of Delivered 10. Red Skelton 10,903 Copyright 1959 Trendex Inc. Rank Advertiser B'dcsts (000) 1 R. J. Reynolds Tobacco 320 159,884 2 Ex -Lax 225 122,000 3 General Foods Corp. 180 115,868 4 Brown & Williamson Tobacco 169 109,799 BACKGROUND: The following programs, in Mon. 9 -9:30 p.m. 5 Lewis Howe Co. 170 108,512 alphabetical order, appear in this week's Playhouse 90 (CBS -158): various sponsors, 6 Pepsi -Cola 211 103,805 BROADCASTING tv ratings roundup. Informa- Thurs. 9:30 -11 p.m. 7 Bristol -Myers Co. 122 102,271 program name, net- tion is in following order: Rifleman (ABC -152): Miles Labs. (Wade), 8 Automotive- American work, number of stations, sponsor, agency, day Ralston Purina (Gardner), Procter & Gam- Motors 161 68,309 and time ble (B &B), Tues. 9 -9:30 p.m. 9 Hudson Vitamin Products 190 68,243 10 Midas Inc. 105 63,947 At The Movies (NBC -171): Rexall (BBDO), 77 Sunset Strip (ABC -132): American Chicle 11 Stewart -Warner Corp. 84 62,308 Sun. May 3 10 -11 p.m. Whitehall and Carter Products (all Bates), Jack Benny (NBC -188) American Tobacco Harold Ritchie (K &E), Fri. 9:30 -10:30 12 California Packing Corp. 84 55,093 BBDO), Sun. 7:30 -8 p.m. p.m. 13 Lehn & Fink Prod. Corp. 64 50,490 Perry Como (NBC -172): various sponsors, Red Skelton (CBS -171): Pet Milk (Gardner), 14 Colgate- Palmolive Co. 60 39,901 15 Sat. 8 -9' p.m. S. C. Johnson (FC &B), Tues. 9:30 -10 p.m. Lever Bros. 46 37,930 16 General Mills 88 36,503 Emmy Awards (NBC -183): Benrus, Procter Ann Sothern (CBS -192): General Foods (B &B), 17 Longines -Wittnauer 67 33,929 & Gamble (both Grey), Wed. May 6 10- Mon. 9:30 -10 p.m. 11:30 p.m. 18 Chevrolet 48 33,531 Ed Sullivan (CBS -179): Eastman Kodak (CBS -146): Liggett & Myers 19 Bon Ami 90 32,893 Gunsmoke (JWT), Lincoln- Mercury (K &E), Sun. 8 -9 Rand (Y &R), Sat. 20 Parker Pen Co. 40 31,600 (D -F -S), Remington p.m. 10 -10:30 p.m. Summer on Ice (NBC -176): U.S. Brewers COMMERCIAL MINUTES Have Gun, Will Travel (CBS -170): Lever Bros. Foundation (JWT). June 1, 10 -11 p.m. (JWT), Whitehall '(Bates), Sat. 9:30 -10 Danny Thomas (CBS -194): General Foods No. Total p.m. (B &B), Mon. 9 -9:30 p.m. Comm'I Comm'l Alfred Hitchcock Presents (CBS -183): Bristol - Wagon Train (NBC -180): National Biscuit Mins. Min. Del'd Myers (Y &R), Sun. 9:30 -10 p.m. Co. (M -E), R. J. Reynolds (Esty), Ford Rank Advertiser Aired (000) Bob Hope (NBC -180): Buick (M -E), May 15th Motor Co. (JWT), Wed. 8:30 -9 p.m. 1 R. J. Reynolds Tobacco 220 96,709 10 -11 p.m. Wells Fargo (NBC -194): Buick (M -E), Amer- 2 Ex -Lax 157 81,510 I've Got a Secret (CBS -183): R. J. Reynolds ican Tobacco (SSC &B), Mon. 8:30 -9 p.m. 3 Bristol -Myers Co. 99 80,818 (Esty), Wed. 9:30 -10 p.m. Wyatt Earp (ABC -142): General Mills 4 Brown & Williamson Tobacco 127 77,946 various sponsors, Perry Mason (CBS -148): (D -F -S), Procter & Gamble (Compton), 5 Lewis Howe Co. 128 76,583 Sat. 7:30 -8:30 p.m. Tues. 8:30 -9 p.m. 6 Hudson Vitamin Products 203 64,576 Kaiser (Y &R), Drackett Maverick (ABC -136): Zane Grey Theatre (CBS -153): S. C. John- 7 Pepsi -Cola 115 56,794 (Y &R), Sun. 7:30 -8:30 p.m. son (B &B), General Mills (B &B), Thurs. 8 Colgate- Palmolive Co. 78 49,714 (NBC (D -F -S), 9 p.m. Peter Gunn -190): Bristol -Myers -9:30 9 United Motors -(G. M.) 68 46,101 10 Midas Inc. 80 46,039 11 General Foods Corp. 71 43,841

42 (BROADCAST ADVERTISING) BROADCASTING, June 22, 1959 12 Lehn & Fink Prod. Corp. 56 42,628 Bureau, told the Florida Assn. of 13 Chevrolet 60 39,571 Broadcasters in Miami Thursday (June 14 California Packing Corp. 63 39,082 18). "It's time our industry exercised 15 Wm. Wrigley, Jr. Co. 60 37,827 16 Automotive-American the same care, concern and control over Motors 90 37,306 our sales efforts as we do over program- 17 Stewart- Warner Corp. 53 36,250 ming," Mr. Boorom declared. 18 A. E. Staley Mfg. Co. 63 35,858 19 Standard Brands 43 32,833 The RAB executive said that while 20 Parker Pen. Co. 40 31,453 management will monitor its station "at every opportunity . . . it won't monitor a sales call for months." RESEARCH LAG Reporting on findings of a recent Tv advertisers fail survey among key Florida local and regional advertisers on the frequency to use full facilities and quality of media sales calls, Mr. Advertisers and marketers have been Boorom revealed that a fourth of those slow in taking advantage of television's interviewed said they "were never basic research services, Leon Arons, called upon by a radio salesman" and more than less vice president- research, Television Bu- Final check Galley proofs of a two -thirds "received reau of Advertising, told the American new college textbook, Successful than two media sales calls per month." Marketing Assn.'s 42nd national con- Television and Radio Advertising, ference in Cleveland Thursday. are scanned by co- authors Gene `Open door' attitude Some advertisers have availed them- Seehafer (1), media supervisor at selves of these services, he acknowl- Needham, Louis & Brorby, and helps agency buying but the whole, response edged, on to Jack Laemmar, account execu- Erwin Wasey, Ruthrauff & Ryan facilities for special analysis has been tive at J. Walter Thompson Co., maintains an "open door" policy for surprisingly slow. b o t h Chicago. The book is station salesmen and representatives "Television can furnish a tremen- slated for publication by Mc- for selfish reasons, Robert L. Redd, vice dous amount of information on a very Graw -Hill later this summer. president and radio -tv director in Los broad front," Mr. Arons reported. He Angeles, told the monthly luncheon cited data on frequency of reaching meeting of the Southern California people -say, "optimum frequency" for agency researchers generally are as well Broadcasters Assn. Thursday (June carrying out marketing strategy. To- equipped as other researchers but they 18) in Hollywood. "That's the only way ward the end of better understanding tend to be distracted by the account we can keep abreast of the station sit- through mass media, he reminded, TvB executive function and in many cases uation and its continuing changes," he has instituted a "program of basic re- are not allowed to use their own judg- said, "and that's essential to our doing search on the nature of the communi- ment. Agency pressures and client de- a proper job of timebuying for our cation processes." sires do not always produce the best clients." Mr. Arons spoke on "Reaching kind of research, he observed, while His department spends several mil- the Consumer in the 1960s- Television researchers maintain a "very strong lion dollars a year on radio, Mr. Redd as a Selective Medium." Among other tendency to justify agency campaigns reported, noting that "as of this morn- topics he explored were various phases and agency marketing plans." ing we have commercials for our of marketing, new teaching tools, ways Dr. Kantor felt one reason the re- clients on 814 radio stations through- of increasing market share, marketing search profession is not up to its poten- out the country." He reported that management, economic forecasts and tial is "because the client won't let it- radio listening in Southern California, consumer behavior. and agencies frequently don't allow it." where much of the radio money is Reaching consumers in the 1960s spent, is the largest of any part of the may pose problems "somewhat beyond nation, running about 25% above the the use of a slide rule and the old -time Rating the salesman national average. numbers," Mr. Arons suggested. Tele- "The rating a local advertiser or Muriel Bullis, supervisor of radio -tv vision itself "has on hand now and is agency gives the station salesman is timebuying for EWR&R, Los Angeles, developing further, many tools which often as important as the rating from said that when a station salesman has should prove useful," he added. Adver- an audience survey," Warren J. Boo - an idea to present for any of the tisers and media will better be able to rom, vice president and director of agency's clients, he should telephone meet their common goals with better member service for Radio Advertising the agency and give a brief synopsis understanding of mass media communication and "active participation" by everyone concerned, he concluded. Pressures Noted A Friday panel on ARBITRON'S DAILY CHOICES "Research Mentality" included Donald Listed below are the highest -ranking television network shows for each as rated by the multi -city Arbitron instant L. Kanter, creative research director, day of the week June 11 -17 ratings of American Research Bureau. Tatham -Laird Inc.; Joseph E. Ratner, Rating creative and marketing services direc- Date Program and Time Network -TV 16.0 tor, General Mills; Dick Twedt, re- Thur., June 11 Playhouse 90 (9:30 p.m.) CBS ABC -TV 24.4 search development manager, Leo Bur- Fri., June 12 77 Sunset Strip (9:30 p.m.) 25.0 Sat., June 13 Gunsmoke (10 p.m.) CBS -TV nett Co.; Henry O. Whiteside, vice CBS 22.9 Sun., June 14 What's My Line (10:30 p.m.) -TV president and research director, J. Wal- CBS 21.3 Mon., June 15 Danny Thomas (9 p.m.) -TV 24.6 ter Thompson Co., and Leo Bogart, Tue., June 16 Rifleman (9 p.m.) ABC -TV NBC -TV 24.1 marketing research director, Revlon Wed., June 17 Wagon Train (7:30 p.m.) Inc. Copyright 1959 American Research Bureau Mr. Ratner claimed that "advertising 43 BROADCASTING, June 22, 1959 that misses a large part of the furniture dealer's best potential-the suburbs." TV COMMERCIAL PREVIEW Radio, he added, not only penetrates the entire market but "allows you to A new tv commercial format for pinpoint specific audiences." Mary Ellen's Distributors, Berkeley, Calif. (jams & jellies), consists of a humorous take -off on life among MISSIONARIES the English aristocracy-the absent- minded, irascible lord who reads the Farm chautauqua London Times and his unruffled lady who tolerates his idiosyncrasies. held on Madison Ave. One of several commercials in the The National Assn. of Television & same genre, scheduled to run in about Radio Farm Directors, meeting in New two weeks in five major west coast York for the first time, held its an- markets where Mary Ellen's sponsors nual spring - summer convention last Treasure Hunt, opens with Lady week (June 17 -20). Assembling at the Safetyseal reading a letter from Reg- Statler- Hilton Hotel, their chief ob- gie, their son in America, and Lord jective was to tell Madison Avenue that Safetyseal, with shotgun poised at the nation's farmers make up a large, the window, is shooting "pesky rab- important segment of purchasing power bits." and farm programming is the best way to share in it. LADY S.: "I do wish you'd stop poking that gun of yours out of the window and come sit "Agencies know relatively little about down. We've got another package from Reggie farm programs or their audience," Don- in America. ald Frost of the radio sales repre- LORD S.: Can't talk to Reggie now. Got to sentative Peters, Griffin & Woodward of those pesky rabbits in the garden. get rid Inc., New York, told NATRFD mem- LADY S.: Reggie's not here, dear. He went to American four years ago. Remember? And You think I'm balmy or something! Hah! [Two bers at the Thursday afternoon panel he's sent us a jar of Mary Ellen's peach jam. shotgun blasts]. session on "This Business of Market- My! Looks delicious." The commercials were created un- ing." This lack of knowledge can be answers abstract- But his lordship der the supervision of the client's changed to a profit- making position for edly and irrelevantly as Lady S. keeps agency, Guild Bascom & Bonfigli, reps, agencies and stations, Mr. Frost for Mary El- up a barrage of praise San Francisco. The writer was Max- said, if the stations will keep their Lady S. finally chides len's products. well Arnold, vice president and copy reps informed of their programming lord for not paying attention. the director of GR &B. Production super- and service activities. "In the past year I have not LORD S.: "Not paying attention? Mary visor was Karl Gruener of GB &B's had one Ellen's peach jam! Cup to cup! Flavor of the Hollywood Office. The producer was broadcast media salesman come to my fruit, not the sweetness of the sugar! Right at office," M.E. Carroll, vice president the nearest grocer. Mary Ellen! I know that! ARCO Productions, Hollywood. marketing, Minneapolis - Moline Co. (farm equipment) told the group Thurs- day. "M -M does not use much radio -tv of the idea and identify the client he vision media last week. Each espoused advertising," he said, "and the reason has in mind. "If the idea is not usable, the use of his own medium to reach cus- is nobody has tried to sell us on broad- we can tell him so then and save a lot tomers in the suburbs who are often casting. We would like to know how of time all around," she commented. missed by newspapers. many people you reach, how many potential customers "If it sounds feasible, we'll ask him to In separate talks before The ARM we have with your listeners and what impact submit it in writing." of Retail Merchants Inc. in Chicago last you have on buying decisions of customers. With many stations and limited Wednesday (June 17), Howard P. Abra- With a little shorter line of communication budgets, not every station is going to hams, vice president, retail sales, of the we can all make a get on every EWR &R clients' list, Miss Television Bureau of Advertising buck," Mr. Carroll re- and marked. Bullis reminded. "We'll be glad to ex- Robert H. Alter, manager of sales ad- plain the reasons to any station who ministration, Radio Advertising Bureau, While the Thursday session was an lost out," she stated, but asked that underscored the superiority of his own opportunity to hear what is demanded they please wait until "after the cam- medium over newspapers. They both from the radio -tv farm directors, Fri- paign has been bought and we have concluded that newspapers, which re- day morning was given over to the time to sit down and talk with you." ceive the bulk of the retailers' budget, NARFD's own presentation, "Make the At a board meeting the previous fail to provide dealers with adequate Big Reach Even Bigger." This session evening, Robert M. Light, managing coverage in the suburbs. was arranged by various rep firms and stations. Agency representatives were director of SCBA, was elected presi- Mr. Abrahams made point the that tv invited to hear the full message of the dent of the organization, whose mem- reaches both city and out -of -city homes, farm broadcasters. They were told how bers include 62 radio stations in in contrast with newspapers which do Southern California. they can share in the annual $37.8 bil- not reach suburban readers "sufficient- lion farm market. On early morning ly." He added that tv also is effective-in farm programs advertisers can reach Furniture men told communicating advertising messages to consumers at a non-competitive time, best buy broadcasting "young families," which he called "the the group was told. In addition, farm best customers for furnishings." broadcasting attracts many non -farm Furniture dealers received almost Mr. Alter pointed out that furniture people -other early- risers and business- identical advice on advertising strategy dealers allot 80% of their budget to men closely associated with farm from spokesmen for the radio and tele- newspapers, which he called "a medium market development.

44 (BROADCAST ADVERTISING) BROADCASTING, June 22, 1959 Sign of Responsibility

Philadelphia looks to WCAU -TV for far more than the finest entertainment. During the past 26 weeks, CBS Owned Channel 10 originated close to four hundred programs designed to inform and enlighten Philadelphia audiences on matters of vital concern to the community, the nation and the world.

Included are 15 regularly- scheduled public affairs programs every week, plus five "special reports" .. live or on film, covering newsworthy topics from the Cuban revolt to a close -up of law enforcement agencies in operation throughout the Philadelphia area. All produced locally by Channel 10's Department of Public Affairs, these programs are patterned to the same high standards which distinguish the station's entire broadcast schedule, of both local and network origin.

It is this sign of responsibility toward the community that creates a unique image of trust. And makes possible the very special response, far above and beyond the ordinary, on the part of Philadelphia audiences to all the programs and advertising they see on CBS OWNED CHANNEL 10 WCA U TV music is heard on the operator's main NARBA treaty drags BROADCASTING PUBLICATIONS INC. fm channel. We had also hoped it EDITOR: PRESIDENT Sol Taishoff PRESIDENT Long would there is nothing illegal VICE Maury be obvious That was a fine exclusive interview VICE PRESIDENT Edwin H. James about the purchase of a background re- with FCC Comr. Rosel Hyde on the SECRETARY H. H. Tash ceiver, provided one does not use it TREASURER B T. Taishoff subject of NARBA (page 72, June 15). COMPTROLLER Irving C. Miller illegally. To establish the precedent that It covers the situation [dangers in pro- ASST. SEC.- TREAS.....Lawrence B. Taishoff the public may not own or purchase tracted delay of Senate ratification of receivers capable of picking up music NARBA and Mexican treaties] more BROADCASTING transmitted over the background op- thoroughly than any I have ever seen. THE erators' spectrum might in turn lead to BUSINESS WEEKLY OF TELEVISION AND RADIO The point made that the industry as a ham the absurdity of operators having whole has been reluctant to push for Executive and publication headquarters: to stop listening to Press Wireless, ma- BROADCASTING TELECASTING Bldg., 1735 the ratification of NARBA is all too DeSales St., N.W., Washington 6, D.C. Tele- rine communications and mobile tele- true. phone: Metropolitan 8 -1022. phone calls -which, incidentally, has At WQXR we have been active for EDITOR AND PUBLISHER Sol Taishoff gone on for a long time without piracy years in trying to get the Senate to MANAGING EDITOR Edwin H. James being raised. SENIOR EDITORS: Rufus Crater (New York), act . . . I wrote Senator Fulbright, the J. Frank Beatty, Bruce Robertson (Holly- The problem, to way of thinking Chairman of the Foreign Relations wood), Fred Fitzgerald, Earl B. Abrams, of those who are broadcasters, is simply Lawrence Christopher. Committee of the Senate . . . April 3, that these gentry (the background and SPECIAL PROJECTS EDITOR ..David Glickman 1959. Copies of this letter were also ASSOCIATE EDITOR Harold Hopkins storecast operators) are trying ASSISTANT to have sent to all members of the Foreign Re- EDITORS: Dawson Nail, Jacque- their cake and eat it too. They want line Eagle; STAFF WRITERS: George Dar- lations Committee. I had responses lington, Lee Edwards, Myron to growing Scholnick, capitalize on public interest from most of the Senators, but for the Jim Thomas; EDITORIAL ASSISTANTS: Mal- colm Oettinger, Rita Cournoyer, Patricia in stereophonic broadcasting, but not most part they were rather indefinite sacrifice their background and Funk; SECRETARY TO THE PUBLISHER: Gladys multiplex and do not hold any promise of action L. Hall. commercial usages. Fine if wish, they at this session of Congress. It is inter- but let them call it "high fidelity," BUSINESS don't esting to note that the State Dept., in and let them V.P. & GENERAL MANAGER . don't confuse those of the interest of better Latin American .. Maury Long us-or be confused with those of SALES MANAGER . Winfield Levi (New York) us- relations, is also urging the ratification SOUTHERN SALES MANAGER Ed Sellers who are devoted to the highest techno- of these two treaties it behooves the PRODUCTION MANAGER George L. Dant logical capability of the fm art. ... TRAFFIC MANAGER Harry Stevens industry to get behind this and push. CLASSIFIED ADVERTISING Doris Kelly Bert Cowlan Elliott M. Sanger ADVERTISING ASSISTANTS: Merilyn Bean, John Henner, Ada Michael. General Manager Executive Vice President COMPTROLLER Irving C. Miller WBAI (FM) New York IVOXR -AM -FM New York ASSISTANT AUDITOR Eunice Weston SECRETARY TO GEN. MGR Eleanor Schadi

CIRCULATION 8 READERS' SERVICE MANAGER John P. Cosgrove SUBSCRIPTION MANAGER Frank N. Gentile CIRCUT.ATION ASSISTANTS: Charles Browne, Gerry Cleary, David Cusick, Christine Hara- geones, Charles Harpold, Marilyn Peizer.

BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5 -8355. Editorial SENIOR EDITOR Rufus Crater BUREAU NEWS MANAGER . Donald V. West ASSOCIATE EDITOR . .. David W. Berlyn N. Y. FEATURES EDITOR .. Rocco Famighetti STAFF WRITERS: Richard Erickson. Mary Hurley, Janet Lantz, Benjamin Seff. Business SALES MANAGER Winfield R. Levi A lawyer without his copy of Blackstone is people whose jobs in broadcast advertis- SALES SERVICE MGR. ..Eleanor R. Manning EASTERN SALES MANAGER Kenneth a little like a trombone player without a ing demand a ready, accurate source of Cowan ADVERTISING ASSISTANT Donna Trolinger trombone. For Sir William Blackstone's TV -radio facts. The 1959 BROADCASTING Chicago: 360 N. Michigan Ave., Zone 1, famous "Commentaries on the Laws of YEARBOOK -out in August -will give Central 6-4115. England" has been the standard legal ref- some 16,000 of them the most compre- MIDWEST NEWS EDITOR John Osbon MIDWEST SALES MGR... Warren W. Middleton erence and textbook in its field for gener- hensive round -up on the dimensions of ASSISTANT Barbara Kolar ations. Radio and TV are much newer today's broadcast media. If you have Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3 -3148. than jurisprudence - but in their field, something to tell the decision- makers, SENIOR EDITOR Bruce Robertson too, a recognized authority has emerged BROADCASTING YEARBOOK is the place WESTERN SALES MANAGER Bill Merritt ASSISTANT as the standard source of information. to testify on your own behalf. Witness the Virginia Stricker Toronto: 11 Burton Road, Zone 10. YEARBOOK is read each deadlines: July 1 for proofs; July 15, final. Hudson BROADCASTING 9 -2694. CORRESPONDENT: James Montagnes. year (and saved all year) by thousands of Call or wire collect to reserve space!

BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING*-The News Magazine of the BROADCASTING Fifth Estate. v Broadcast Advertising' was acquired in 1932, tv THE BUSINESSWEEKLY OF TELEVISION AND RADIO Broadcast Reporter in 1933 and Telecast* II in s 1953. 1735 DeSales Street, N. W., Washington 6, D. C. Reg. U. S. Patent Office Copyright 1959 by Broadcasting Publications Inc.

28 BROADCASTING, June 22, 1959 Channel 3 is First By All Surveys

Here are the latest Memphis Surveys, showing leads in No wonder in Memphis competitively -rated quarter hours, sign -on to sign -off, they say "There's more Sunday thru Saturday: to see on Channel 3." WREC -TV's combina- A.R.B. Puke Nielsen tion of the finest local Jan. 12- Feb. 8 '59 Feb. '59 Feb. 8 -Mar. 7 '59 programming and t h e (Metro Area) (Metro Area) (Station Area) great shows of the CBS WREC -TV 223 251 267 Television network de- Sta. B 110 109 66 liver the greatest au- Sta. C 57 19 51 dience in the Mid -South area. See your Katz man soon. WRFC -TV Channel 3 Memphis

Represented Nationally by the Katz Agency

BROADCASTING, June 22, 1959 45 'N4 er .14.p.Us4 "

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8 E:

GRAND TOTAL..

Today, for the 94th consecutive rating period since July 1955, THE CBS TELEVISION NETWORK is attracting the biggest average nighttime audiences in television."

Since the latest television season began last October, the Network has provided its advertisers not only with the greatest average nighttime audiences but with the largest average daytime audiences as well. It has also averaged as many of the Top IO programs and as many of the Top 40 as the other two networks combined.''

This record provides the simplest explanation of why the CBS Television Network is today for the seventh consecutive year the world's largest single advertising medium, Tatham -Laird Inc., N.Y., has moved CONTADINA'S `SELFISH' REASON from 3 E. 54th St. to 420 Lexington Ave. New telephone: Murray Hill Stays with radio -tv alone because of payoff 9 -8733.

Because "the tv set and the radio set suit, radio listeners are ' Contadina con- Fuller & Smith & Ross Inc., N.Y., have become important members of the scious' for a relatively short period of located since 1938 at 230 Park Ave., is family" and because "people are look- time. But, during this time, we are able moving to 666 Fifth Ave. where it will ing more and more to broadcast media to establish lasting buying habits and occupy the 36th and 37th floors. for their entertainment and informa- brand loyalty." tion," Contadina Foods concentrates Nelson Carter, vice president of The McCarthy Co. of New York has most of its advertising money in broad- Foote, Cone & Belding, L.A., and pres- been established as a subsidiary of the casting. Martin L. Morici, vice presi- ident of Advertising Assn. of the West, McCarty Co. Adv. of Los Angeles, dent for sales and advertising, said this installed the Hollywood Ad Club's new with offices at 60 E. 56th St. Robert last Monday (June 15) to the Holly- officers at the meeting, final one of the Holley, executive vice president of the wood Advertising Club. season. New York company, is head of the "We've been doing so [concentrating office. The new company replaces a on radio and tv] for four years now, former affiliate, the McCarty Co. for one very selfish reason: We want to Business briefly Adv. Inc., which is changing its name, move goods," Mr. Morici stated. "Past Time sales according to H. E. Cassidy, president experience and a look at our sales curve of the Los Angeles parent agency. proves this decision is a wise one. We American Motors Corp., Detroit, is will to adver- continue concentrate our renewing its Friday night saturation tv West Assoc. is the new name of Bill tising efforts in broadcast media. At campaign for the Rambler car in more West Adv., L. A. Staff appointments: least, until many millions of Americans than 70 markets (BROADCASTING, May Roger Kennedy and John Graham suddenly change their habits." 4). The Rambler schedule extends named art director and assistant art di- Mr. Morici traced the history of Con - through the weeks of July 10, 17 and rector, respectively. Both formerly tadina's broadcast advertising, playing 24. Agency: Geyer, Morey, Madden & served the agency as free lance artists. recordings of the company's radio com- Ballard Inc., N.Y. and Detroit. Gloria Rossi, formerly publications as- mercials- "From the East to the West, sistant, Kiwanis magazine, Chicago, Olin Mathieson Chemical Corp., every one is undressed.... Contadina's named traffic coordinator. Address: ripe peeled tomatoes," "Who put eight N.Y., has renewed Small World for the 1 144 S. Robertson Blvd. great tomatoes in that little bitty can ?" 1959 -60 season on CBS -TV, beginning -and films of the tv spots to illustrate Oct. 4 (6 -6:30 EDT) . The program, his talk. produced by Edward R. Murrow and Northwest Adv. Agency now is lo- The off -beat commercials stand out Fred W. Friendly, won several awards cated at 1645 Hennepin Ave., Minne- so vividly that people talk about them, during its first tv season. Agency: apolis 3. Telephone: Federal 6 -9311. he reported, adding: "That's important. D'Arcy Adv., N.Y. We not only want to be heard, but we Mexico City has established Etica Kitchens of Lee prod- want to be talked about later. This Sara (bakery Comercial, A. C., patterned after the weekly stretches our advertising dollar." Those ucts), Chicago, buys two seg- American Better Business Bureau. The ments of CBS -TV Captain Kangaroo dollars were limited in 1954, when Con - BBB reports that Etica Comercial is (Thurs., 8:45 -9 EDT) tadina was fighting for shelf space Fri., a.m. start- sponsored by the Rotary Club of Mex- against tough competition, he said, and ing June 25. Agency: Cunningham & ico City under the presidency of Jose "the more we discussed the problem Walsh, Chicago. Riojas Guerra, operations head of The with our agency, the more apparent it Rudolph Wurlitzer Co. division there. became that there was just one correct Agency appointment Eduardo Garcia Godoy is manager. solution: spot radio. Northam Warren Corp., Stamford, Address: 463 Melchor Ocampo, Mex- "The results are history. So success- Conn., names Doherty, Clifford, Steers ico 5. ful was that first campaign that we were & Shenfield, N.Y., for its Cutex line of actually completely out of the product lipstick, nail polish and manicure long before the new crop of tomatoes items. Commercial Adv. Assoc. Inc. (sub- The account formerly was at Doyle sidiary of Commercial was ready for harvesting." Recording Dane Bernbach, N.Y. Billing on the Corp.), Dallas, Expansion into Tv Contadina con- Tex., has been formed account, an active spot radio -tv user, to produce radio -tv cam- tinued its off -beat commercials on radio advertising is approximately $1 million. paigns. Executives: year after year and last fall went into tv Tom Merriman, president; Bob for the first time, using the same comedy Farrar, executive vice president- approach, but concluding each tv spot creative director; Dick Mor- Also in advertising rison, vice with a straightforward recipe and cook- president- account executive, and Jerry ing demonstration to show young house- Chesebrough- Pond's Inc., Interna- Blum, account executive. The radio -tv portion wives what tomato paste is and how to tional Div., N.Y., reports advertising of Baker's hair tonic ad is use it. control for the company's markets in budget assigned to CAA. Telephone: Riverside: 8 -8004. "We have been using spots in eight - Chile, Uruguay, Paraguay and Brazil week flights," Mr. Morici said, "rather has been switched from New York to than on a continuing 52 -week basis. Buenos Aires in line with a policy of A $100,000 damage suit by Robert During these flights, we attempt to decentralizing overseas operations. Ad- L. Sande and Larry Greene against dominate the medium with as heavy a vertising responsibility in these South Radio Recorders for breaching copy- schedule as possible. We use as many American areas is transferred to Juan rights in its new air check service as 180 spots per week in a market. In Carlos Bernsau, advertising and mer- ( BROADCASTING, June 15) has been other words, when we advertise, we at- chandising manager of Pond's Argen- postponed to June 29 in U.S. district tack with saturation impact. As a re- tina. court in Los Angeles.

48 (BROADCAST ADVERTISING) BROADCASTING, June 22, 1959 Man who «never uses" the railroads

The food he's eating . . . The airplane he's riding in . . . The car waiting for him

at the airport . . . The new ranch house he'll sleep in tonight . . . They've come to him all or part of the way on the railroads - either as raw materials, as component parts, or as finished products. Man who "never uses" the railroads?

There's never a day when he doesn't !

Railroads carry more of the things you use than any other form of transportation. And they save you money, too - because railroads are a low -cost way of shipping freight. Financially sound, progressive, and strong railroads are essential to a dynamic American economy and to our national defense. It is of vital interest to everyone that the railroads be given the equality of treatment and opportunity upon which their health depends - now and in the future.

ASSOCIATION OF AMERICAN RAILROADS WASHINGTON 6, D. C.

BROADCASTING, June 22, 1959 49 GOVERNMENT ODDS IMPROVE ON SEC. 315 CURE Senate unit receptive to changes; House hearings next week

Prospects brightened last week for qualified for equal time following ap- mittee, sat in on the testimony. The at least some relief for broadcasters pearances by his opponents for mayor hearings continued last Friday, were re- from the mixed -up political broadcast- of Chicago on local newscasts (see cessed today (June 22) and will resume ing law as a Senate subcommittee began page 55). tomorrow through Thursday (June hearings on four bills to amend it. Bills under consideration by Sen. 23 -25). Sen. John Pastore (D- R.I.), chairman Pastore's subcommittee include S 1828 Hartke Views "We face a great of the Communications Subcommittee by Sen. Hartke with an additional 12 task in these hearings," Sen. Hartke of the Senate Commerce Committee, senators as co- sponsors, S 1585 by Sen. asserted in an opening statement. repeatedly emphasized that Congress Gordon Allott (R- Colo.), S 1604 by "First, we must protect the public's must do something about the situation Sen. Strom Thurmond (D -S.C.) and S right to know. We must encourage -and that his committee would act 1929 by Sen. Spessard Holland (D- radio and tv licensees to broadcast and expeditiously. Fla.). The last three bills are limited telecast news about political candidates A member of the committee, Sen. to reversing the FCC's Lar Daly de- and campaigns and to encourage free Vance Hartke (D - Ind.), continually cision by exempting bona fide news- debate of the issues in these cam- plumped for support for his bill, the casts from Sec. 315. In addition, Sen. paigns. broadest and most palatable to broad- Hartke's bill also would relieve broad- "Second, we must protect the rights casters. casters of responsibility for libel as a of all candidates to see that the air In other Washington equal time de- result of aired political statements and is used to the interests of all. Without velopments last week: "qualified" candidates under Sec. 315. this, our primary goal is impossible." Rep. Oren Harris (D -Ark.) said Attendance by members of the sub- He said the "seemingly inconsistent his House Communications Subcommit- committee at last Thursday's session position of the Commission can to a tee would hold equal time hearings June indicated the high interest of the Con- great extent be explained by the lack 29 -July 1 with emphasis on the Justice gress in the political broadcasting prob- of any definite statement of congres- Dept. intervention in the Lar Daly - lem. Six of the eight members were sional policy in Sec. 315." Chicago case (see page 55). present at least part of the time and, As currently drafted, Sen. Hartke's The FCC, by a 5 -2 vote, reaffirmed in addition, Sen. Warren Magnuson bill defines qualified candidates for its February decision that Lar Daly was (D- Wash.), chairman of the full corn- President and Vice President. He also has drafted an amendment spelling out qualifications that must be met by lesser candidates to be eligible for equal time. The Indiana Democrat closely questioned Thursday's witnesses on provisions of S 1858 which are not covered in the language of the other three bills under consideration. In many instances, he elicited support for his much broader measure. FCC Testimony Comrs. John C. Doerfer and Frederick W. Ford represented the Commission. Mr. Ford offered a proposed addition to Sec. 315 which immediately won the approval of Sen. Pastore. Submitted and approved by a majority of the FCC Wed- nesday (June 17), the Ford proposal would add a new paragraph to the act stating: "Provided, that newscasts and special events such as political conventions shall not be considered a use within the meaning of this section, but this proviso shall not exempt licensees who broadcast such news and special events from an objective presentation thereof in the public interest." Comr. Ford, who spoke for the FCC majority voting to uphold the Lar Daly decision, said his proposal had received Urge major cure -all CBS Vice President Richard Salant (1) and CBS Inc. approval by a majority of the Commis- President Frank Stanton listen closely to preceding testimony before Mr. Stanton sioners. Under questioning, he said pleads for Hartke bill. Comrs. Robert E. Lee, John Cross and 50 BROADCASTING, June 22, 1959 Back limited changes Sens. Gordon Allott (R- Colo.) (1) FCC commissioner sentiments Comr. Frederick W. Ford and Spessard Holland (D -Fla.) plead for exemption of (1) submits proposal favored by FCC while Chairman John newscasts only; warn broader amendments will bog down C. Doerfer advocates Sec. 315 repeal by step -by -step pro- any action in controversy. cedure, if necessary.

Warns of gag NBC Board Chairman For partial change Chairman John Hoosier with a plan Sen. Vance Robert W. Sarnoff predicts curtailment Pastore (D -R.I.) expresses strong sym- Hartke (D -Ind.) presses witnesses, with of radio -tv news coverage unless gag is pathy for limited amendments; warns notable success, for support of his equal lifted. repeal is out. time solution.

Rosel Hyde gave unqualified endorse- ally and not for the FCC. "In my opin- "The broadcasters were never given ment, Comr. Doerfer picked it as his ion, Sec. 315 should be repealed," he the opportunity to demonstrate their "second choice" solution, while Comrs. said bluntly. "Programming of polit- ability to present political candidates Robert T. Bartley and T.A.M. Craven ical candidates should be left to the in a fair and impartial manner. It is dissented. No formal vote was taken, judgment of the broadcast licensee. inconceivable to me that a broadcaster with only informal opinions expressed. Bias or prejudice should not be subject would risk the loss of a valuable priv- Doerfer for Repeal Comr. Doerfer to the same sanctions as the unfair ilege -his license -by attempting to gave the committee his "personal" treatment of controversial matters are discriminate unreasonably between views on Sec. 315, speaking individu- handled today. contending candidates and the public's

BROADCASTING, June 22, 1959 51 right to see and hear news programs. He urged immediate approval of Sen. (3) "The third important step for- "The hazards, hardships, inequities Hartke's bill, S 1858. While it is not ward, and perhaps the most urgent one, and inequalities flowing from Sec. 315 a cure -all, "the great danger is that we . . . is the legislative exemption from are matters of common knowledge. will delay correcting the fundamentals the reach of Sec. 315 of any regularly Applying the measure of experience, because we cannot find all at once scheduled bona fide newscast." Actual- the bad outweighs the good. This pro- the solutions to scores of details," the ly this is not a step forward but a revision, like prohibition, has been a CBS president said. covery of lost ground, Dr. Stanton `noble experiment'. The weakness of "This bill is not only of first im- said. prohibition brought on its repeal. Sec. portance to broadcasters. It is ... even Simple Mathematics If the Lar 315 is ripe for similar treatment." more important to the public and its Daly decision is allowed to stand, one In answer to Sen. Pastore, Comr. full participation in the democratic conclusion is inescapable, the CBS Doerfer said that he had been trying process," Dr. Stanton said. Radio's and president stated. "Simple mathematics to sell his views to commissioners for television's "great potential contribu- establishes that we will have no choice the past five years. "I would say they tions to the democratic process have but to turn our microphones and cam- disagree with me," he said. To which been frustrated by the rigidity and un- eras away from all candidates during Sen. Pastore observed: "Maybe in time realism of Sec. 315," he added. What- campaign periods. For the first time in Sec. 315 will be repealed," but he left ever the objectives when the bill orig- American history, there will be a feder- no question that he doubted that time inally became law, he said, 30 years ally enforced blackout on full electron- has come. By the same token, he of experience shows that the section ic news coverage on grounds which made it plain several different times represents a good idea gone com- have nothing to do with national se- that he expected the Senate, at least, pletely wrong. curity." to revise the act. "The inescapable conclusion is that The witness pointed out that a presi- The Hartke bill, Sen. Pastore said, is Sec. 315 does far more harm than dential election year is just six months a good starting point but it, too, prob- good and that its result is neither to off. "There is not time to draft legisla- ably goes further than Congress will increase diversity nor ex- of opinion tion that will answer every objection accept. Comr. Doerfer said that he is pand free speech but rather as a matter to either Sec. 315 or the remedial leg- "heartily in favor of a step -by -step ap- of practical necessity is a compelled islation. The urgent thing is to take proach" to repeal of the controversial suppression and blackout," Dr. Stan- care of the most prevading and beset- section. ton maintained. He outlined these ting dangers. . . . The Hartke bill The commissioner agreed with Sen. three major areas in which the Hartke does furnish direct relief to those of Hartke that the Lar Daly decision will bill would aid broadcasters: the primary destructive effects of Sec. open the flood gates to uncounted addi- (1) It relieves broadcasters of the 315 which can most readily be dealt tional demands for equal time during obligation to give equal time to in- with. the 1960 campaigns. Also, they both significant and fringe candidates. "The agreed, it will lead to a cutback in the bill recognizes the political reality that "Its prompt passage can very well news coverage of radio -tv stations to normally ours is a two -party system. mean the difference between the sur- the detriment of the public. Further Up to now, broadcasters have been for- vival of free journalism in this coun- agreement was reached that Congress bidden to recognize this fact of politic- try and the beginning of an erosion that needs to clarify and define a qualified al life." can be interpreted as nothing less than candidate. (2) It exempts news documentary, the negation of democratic principles Stanton Testimony Frank Stanton, panel discussion, debate, or similar pro- as old as the republic. Equally im- president of CBS Inc., said the prob- grams under the exclusive control of portant, it can mean the difference be- lem has not been whether to change the broadcaster from the equal time tween brodacasting contributing im- Sec. 315 but rather how to change it. requirements. portantly to the election process and

FCC dislikes Sec. 315 amendments The FCC told Congress last week The same objection was raised to issues to be expressed via a station's that it doesn't like the proposed leg- the phrasing that the newscast "be facilities, has come to mean some- islation which would exempt news- determined in good faith in the ex- thing less than equal..." casts from the provisions of Sec. ercise of the broadcaster's judgment The Commission also urged that 315. The written comments were to be a newsworthy event and in candidates themselves be required filed with the Senate and House no way designed to advance the to determine their eligibility as Commerce Committees as official cause of or discriminate against any legally qualified candidates. statements of the full FCC, which candidate." bills, adopted them June 17. In discussing other the Both of these provisions should Commission endorsed provisions Following basically the approach be deleted the Commission said. it maintained in the Lar Daly ruling which would grant immunity from In one paragraph the 55), the Commission libel suits for expressions made by (see page Commission told contended that broadcasters don't Congress that enactment of these a candidate appearing under Sec. know the meaning of the word 315. One clause now prohibits a revisions would give rise to "serious "fair." and difficult administrative prob- broadcaster from censoring a po- lems which would be almost impos- It urged that the phrase "fair and litical candidate's speech. The FCC sible to decide." equal" should be eliminated because raised the question, however, how One of the major problems, the "the word `fair' as used in the broad- this immunity would be carried over Commission said, was that the FCC casting industry to describe a licen- to candidates appearing on news would be required to determine see's statutory obligation to be fair or discussion programs if Congress whether a newscast is regularly and impartial in allowing divergent expressly exempted them from the scheduled and bona fide. viewpoints on controversial public requirements of Sec. 315.

52 (GOVERNMENT) BROADCASTING, June 22, 1959 being merely the purveyor of time. And the difference depends upon how Equal time for a king Bishop promptly this subcommittee and the Homer A. Tomlinson, general over- Congress act." seer of The Church of God, who also Hands Are Tied In answer to ques- counts himself as "King of the tions, Dr. Stanton said that broad- World" plans to face the subcom- casters are operating "with one of our mittee this week with a plea for mi- hands tied behind us.... If you con- nority parties in application of equal fine yourselves to just reversing the time. Here Brother Homer, as he Lar Daly decision, I think you are short also describes himself, examines one changing all of us -that is, the people." of his publications which he distrib- The Hartke bill is the only measure uted at last Thursday's hearing. In it pending which will give broadcasters is reported his unsuccessful quests freedom in panel and debate shows, he for the presidency in 1952 and 1956, maintained. but with a forecast that he would be "This committee is going to be very elected into office on Nov. 8, 1960. desirous of doing something," Sen. Brother Homer, of Queens Village, Pastore said but throughout the day in- New York, will have as his vice - dicated the relief probably will not go as presidential running mate Bishop. far as that advocated in the Hartke bill. John L. Rogers of Missouri. Dr. Stanton promised that if Sec. 315 is modified, CBS will offer debates and discussion in prime evening time dur- Sec. 315, he said, and promised that if Holland maintained. ing the 1960 campaigns. Congress acts, NBC will make ample Sen. Pastore agreed that the FCC Robert W. Sarnoff (NBC board chair- time available to major Presidential and interpretation has led to a "ridiculous man) In a statement prepared for de- Vice Presidential candidates during the situation and we should cure that situa- livery before the subcommittee Friday, 1960 race. tion." Mr. Sarnoff charged that "an irksome, In stamping NBC's approval to the In answering Sen. Hartke, Sen. Hol- self- defeating section of the law, poorly four bills being considered by the com- land said that it would be "unreason- conceived and difficult to administer, mittee, Mr. Sarnoff incorporated in his able" to require a candidate to receive has imposed on the public too long. statement suggested amendments to the 1% of presidential vote in the past Most recently it has generated an ad- bills. As Sen. Hartke has proposed, Mr. election to be eligible for equal time ministrative interpretation so absurd Sarnoff also advocated extending the because this would be a federal en- that it has aroused a national outcry definition for qualified candidates to croachment upon state rights. state and local office seekers. of indignation." Allott Testimony Sen. Gordon an Because of Sec. 315, he said, Holland Testimony Sen. Spessard Allott (R- Colo.) said the FCC's Lar onerous burden is being borne by the Holland (D -Fla.) argued for limited re- Daly decision "abridges radically the form American electorate. "It takes the vision of Sec. 315. "Worst situation freedom of radio and tv and conse- of a severe restriction on the public's that has arisen in the field of politics quently their usefulness to our society. It right to be freely informed and it in my time" is the way he described will necessitate, on the part of the broad- vital weighs most heavily in the most the FCC's latest equal time ruling. His casting industry, a negative approach which is intended to area that freedom bill (S 1929) "is designed for one pur- to the role that broadcast journalism exercise of protect-the enlightened the pose and one purpose only, which is to plays in our present way of life." ballot," Mr. Sarnoff told the senators. overcome the strained interpretation of The "crippling" decision, the sena- Sec. 315 has a history of frustrating Sec. 315 . . ." tor said, deprives broadcasters of the it to serve, the very ends was designated The senator said the scope of S 1929 important right to make their own de- he continued, but never has it aroused was limited to the newscast exemption cisions about programming. "The prac- such profound frustrations as in the Lar because "time is of the essence and tical effect may well be to eliminate Daly decision. "The ruling is unsound efforts to repeal or substantially amend coverage of political campaigns by in principle, unrealistic in practice and Sec. 315 would lead us into very tech- radio and tv," Sen. Allott stated. harmful in effect. Its clear and immedi- nical and controversial areas. . . ." "Judgments as to the newsworthiness ate effect is to clamp a political gag Complete repeal at this time is not the of any event concerning candidates will . . . on the eve of a national political solution, Sen. Holland said, and the no longer be made on a basis of their is campaign. Unless the gag lifted dur- industry is unrealistic in seeking repeal news value; they will have to be made ing the current session of Congress, a if it wants timely relief from the Lar with an eye to the amount of time major curtailment of tv and radio po- Daly case. which must be given the candidate's litical coverage in 1960 is inevitable." Sens. Hartke and Pastore questioned opponents, present and potential." Supports Minor Amendments Mr. their colleague at length about his bill Sen. Allott pointed out that his bill Sarnoff, in advocating all the provi- and other pending amendments. Sen. (S 1604) would safeguard reasonable sions of the Hartke bill with NBC -sug- Holland said that he is not opposed to equal time requests but would exempt gested minor amendments, said the only the Hartke bill but would resist any straight news coverage. He said that way to remove the destructive effects effort to add controversial language to probably the entire section should be of Sec. 315 is through legislation. "It S 1929. He said that it is the duty of reviewed but that would require long, has been a deterrent rather than a Congress to help the broadcasting in- complicated investigation. "The prob- stimulant; it has clogged the political dustry by passing legislation that is lem created by the recent decision is pump it was intended to prime," the clear. However, portions of the Hartke an urgent one, a potent one, and one NBC executive stated. bill going beyond the newscast exemp- which can be easily and simply cor- Participation of political candidates tion are controversial and "will hold rected by the amendment I have of- on panel shows and interview programs up and delay and will possibly defeat fered," Sen. Allott said. should not be considered as "use" under this vitally important legislation," Sen. The senator also entered in the

BROADCASTING, June 22, 1959 53 record statements from several Colo- to purposes which fail to serve the pub- rado broadcasters urging the amend- lic interest. He strongly advocated that ment of Sec. 315. They were by Hugh provision of the Hartke bill which de- Terry, KLZ Denver, William Grant, fines a "qualified candidate" under the KOA Denver, Harry Holt, president of meaning of 315. the Colorado broadcasters' association, "The fringe candidates will no Russell Shaffer, KBOL Boulder, and longer be able to deprive people of the B O T H H O O P E R A N D Clif Hendrix, KCSJ Pueblo. opportunity to see and hear substantial, P U L S E PROVE . . . Voice from Past Ex -Sen. Clarence qualified candidates," he said, and sta- Dill (D- Wash.) was a surprise witness. tions no longer would be obligated to Sen. Dill told the committee what set aside substantial blocks of time for Congress meant with the word "use" fringe candidates. DELIVERS THE GREATEST in the original enactment of the Com- Mr. Hall also called for passage of IMN -PACT IN THE proposals to exclude news coverage .DENVER AREA! munications Act. Sen. Dill was the principal author of the radio act when from Sec. 315 and to relieve broad- responsibilities libel, HOOPER SAYS: it was first passed in 1927 and was casters from for chairman of the Senate Commerce all provisions of the Hartke bill. He FIRST Committee when the Communications said "exceptional cases" will arise when APR. -MAY, 1959 Act was adopted in 1934. a station may depart from fair play but not be dealt with by Sen. Dill said that "use," as em- these should "strait- jacketing" all programs in PULSE SAYS: bodied in the act, was intended to a candidate might mean that a candidate had to initiate which incidentally appear. his appearance on a station. "There is FIRST More for the Record Additional JAN. -FEB., 1959 - in most 1/2 hrs. no doubt about it," Sen. Dill emphasized. "Nobody ever thought about it statements were entered in the record any other way." by Sen. Eugene McCarthy (D- Minn.); Rep. Joseph Barr (D- Ind.), He said it would be "extremely un- sponsor of a KEY STATION OF THE to KIMN fortunate" for Congress to repeal Sec. House bill identical the Hartke meas- 5000 WATTS INTERMOUNTAIN ure; 315, but that the FCC should be given W.H. Lancaster, president of 950 KC NETWORK discretion and authority in applying WJHL Johnson City, Tenn.; Harlan B. Cecil Heftel, Pres Snow, KSIS Sedalia, Mo., its principles. He said it is impossible and Charles REPRESENTED NATIONALLY BY AVERY -KNODEL, INC. Crutchfield, vice to cover all situations by statute and president and general that the FCC should have the authority manager of WBTV (TV) Charlotte, to deny time to splinter candidates. N.C. The National Assn. for Better Radio Any amendment to the act should & Tv submitted a statement urging be made as brief and simple as pos- Congress to leave Sec. 315 as it is. Stat- sible, he urged, but the equal time ing the equal time provision is the only provision was never meant to cover specific requirement placed on licensees, legitimate newscasts. NABRT stated: "We fear that the de- Mrs. Bullitt's Testimony Mrs. A. struction of this one specific standard Scott Bullitt, president of King Broad- would be the first step in an erosion of casting Corp., said there are two re- the broadcaster's responsibility for fair spects in which the improvement of and impartial news coverage. Sec. 315 is seriously needed. "We have no doubt that if the stand- One would be a proper interpretation ard were eliminated in the narrow field of the word "use" as used in the act in which it specifically applies, the and the other would be adequate pro- broadcasters would regard this elimina- tection for the broadcaster against tion as a signal that they are permitted BUYI N libel. On the whole, she said, the FCC to relax these standards in other aspects G has administered Sec. 315 "wisely and of elections and news coverage." fairly" but that the Lar Daly decision Harold Fellows, NAB president, is RATINGS...? produced "very undesirable results." the first scheduled witness when the (OVERAGE...? "I believe that a broadcaster should hearings resume tomorrow. He will be not be forced to the Hobson's choice followed by Donald McGannon, presi- of failing to carry a COST PER THOUSAND ... ? leading news item," dent of Westinghouse Broadcasting Mrs. Bullitt said, "or, if it carries the Co.; Palmer Hoyt, publisher of the Then Check item, of making available valuable time Denver Post; Rex Howell, KREX- without cost to all competing candi- AM-TV Grand Junction, Colo.; Victor dates." Sholis, WHAS -AM-TV Louisville, and She urged that Congress act to D.B. Lewis. clarify the libel and newscast provisions Wednesday witnesses will include before the next general elections. Ralph Renick, WTVJ (TV) Miami, and Under questioning by Sen. Hartke president of the Radio -Tv News Di- she said she supported his bill. rectors Assn.; James A. Byron, WBAP- in America's 71st TV market Hall's Testimony Payson Hall, di- AM-TV Ft. Worth, president of Sigma rector of Meredith Publishing Co. sta- Delta Chi; Edward Barrett, Columbia Your PETRY man will fill in details NBC E. Newton Wray tions, said Sec. 315 has the effect of U.; F. Van Konynenberg, WCCO -AM- ABC Pres. & Gen. Mgr. unduly restricting the ability of stations TV Minneapolis; Tom Chauncey, to provide essential informative pro- KOOL -AM -TV Phoenix; Robert B. Mc- grams and compels them to devote time Connell, WISH -AM-TV Indianapolis;

54 (GOVERNMENT) BROADCASTING, June 22, 1959 Paul Morency, WTIC -AM -TV Hart- This witness list is tentative with ad- ford, Conn., and "King of the World" ditions and deletions expected. Homer A. Tomlinson, candidate for On the Senate floor Sen. Kenneth President in the 1960 elections. Keating (R -N.Y.) interrupted Senate de- On the stand Thursday will be John bate on the nomination of Lewis Strauss E. Stemple, journalism professor at the as Secretary of Commerce to say that U. of Indiana; E.G. Harris, U. of Cali- amendments to Sec. 315 must not hurt fornia; Walter Brown, WSPA -TV Spar- major third parties. He said he was in tanburg, S.C,; Robert D. Swezey, favor of legislation to clarify the statute WDSU -AM -TV New Orleans, chair- but warned that "in their zeal ... some man of the NAB freedom of informa- sponsors seek to go too far. . . . We tion committee, and Lamarr Newcomb, should not tolerate a complete blackout WFAX Falls Church, Va. of substantial parties." FCC AFFIRMS ITS DALY RULING Sec. 315 still held to cover newscasts; stations are not `free' as newspapers

The FCC last week said Sec. 315 Chicago Airport and the other showed was all- encompassing. This was its the Mayor opening the March of Dimes stand in officially affirming its four - polio campaign. month -old ruling that appearances of Perennial splinter candidate Lar political candidates in newscasts in- Daly demanded equal time. The Chi- "Sunny" knows WSUN voked the equal opportunity provision cago television stations asked the FCC delivers more radio homes, of the Communications Act. for an interpretation and on Feb. 19 at the lowest cost per home The Commission stood steadfast on the Commission ruled that Mr. Daly's of any station in the heart demands were justified. The FCC voted this opinion in denying petitions for of Florida.* reconsideration of its Lar Daly ruling unanimously that seven of the nine last February. These were filed by CBS, newscasts fell under the equal time NBC, Westinghouse Broadcasting Co. provisions of the Communications Act, but split 4 -3 on the last two items. and U.S. Attorney General William P. WSUN is programmed Rogers. All except the CBS -owned WBBM- TV gave Mr. Daly equal time. for service . . . and for commissioners dissented last Two According to the FCC Mr. Daly was week. They were Chairman John C. sales, and has been making due the following amounts from these and Comr. T. A. M. Craven. friends in Florida for 31 Doerfer stations: Comr. Cross dissented in part and con- years. WBBM -TV minutes, 53 sec- curred in part. Comr. Rosei H. Hyde -6 onds. issued a concurring statement. WNBQ (TV) minutes, 51 sec- The latest FCC ruling was again -9 onds. (NBC -TV) . termed `ridiculous" by President Eisen- WGN -TV 1 minute. (Chicago hower. President, - The through News Tribune). Secretary James C. Hagerty, said that CBS petitioned for reconsideration. he asked Mr. Rogers to into had look It was joined by NBC and Westing- the matter further. house Broadcasting Co. Following most significant paragraph, the In the President Eisenhower's expression that said the "use" as Commission word the ruling was "ridiculous," Attorney provided in Sec. 315, meant exposure General Rogers also filed a brief ask- to public or appearance, irrespect- the ing the Commission to reverse itself. ive of the in which the can- format News Judgment Involved The basic didate appeared. complaint was that the decision dis- Sec. 315 requires that if a broadcast rupted the editorial judgment of the station permits one candidate to use stations in telecasting news events. It its facilities it must provide equal op- was also charged that the unrestricted portunity for all other candidates for interpretation of the word "use" in the same office to use its facilities. Sec. 315 was a twisted and distorted 620 KC It All Began in Chicago The case definition. stemmed from the primary campaign It was also asserted that the Lar earlier this year in Chicago. There the Daly decision conflicted with an earlier St. Petersburg Democratic primary candidate, incum- ruling that held a news showing of a bent Mayor Richard J. Daley, and Re- candidate does not invoke the equal National Rep: publican primary candidate, Timothy opportunity clause of Sec. 315. VENARD, RINTOUL & McCONNELL P. Sheehan, were shown via film clips This was a reference to the Blondy in newscases over local tv stations. Two case, decided in 1957. In this, Detroit Southeastern Rep: clips showed Mayor Daley in cere- television stations showed a group of JAMES S. AYRES monial activities. One was when he judges being sworn in at courthouse NCS 2 greeted Argentina President Frondizi at ceremonies. One of the judges, a re-

BROADCASTING, June 22, 1959 55 cess appointee, was a candidate for the cretion in any cases brought before it. of the use. We believe that it was the position in the forthcoming election. The Blondy case was decided on intent of Congress to balance, insofar In its 50 -page "interpretative opin- one set of facts; the situation at hand as it could, the advantages and the ion" last week the Commission told on another. The appearance of the equities which flow from exposure on CBS it was wrong in not offering Mr. candidate in the Blondy case was de- the broadcast medium." Daly the equal time he demanded fol- cidedly de minimis, at the most a sec- What the Commission thinks of lowing the FCC's Feb. 19 decision. It ond or two. "electronic journalism" is contained in refused, however, to comply with Mr. Semantics at Issue There were two the following paragraph: Daly's request that the CBS petition salient paragraphs in the FCC's opin- "It is true that news presentation by be stricken because of this. ion. radio and television stations is of in- The FCC also turned down Mr. In one the Commission discussed the estimable value to the public interest, Daly's request that Chairman Doerfer word "use." In the other, the FCC a proposition with which no one can disqualify himself from sitting in the stated that broadcast stations are not quarrel. It can be admitted also that case. Mr. Daly claimed that Mr. Doer - newspapers. a licensee, in its newsgathering func- fer should be disqualified because he Here is the paragraph on the sem- tions, may be classified as an èlectronic had made public statements that he antics of the word "use ": journalist.' But it simply does not fol- believed Sec. 315 should be repealed "There are many definitions of the low from this classification that sta- entirely. Mr. Doerfer did not partici- word ùse'. Use, of course, generally tion licensees have in every instance pate on this point. means usefulness, utility, advantage or the exact freedom of choice in pre- FCC also denied Mr. Daly's motion productive of benefit. In the broadcast senting the news that a newspaper en- to dismiss the Attorney General's par- field, ùse' has taken on a secondary joys. For all practical purposes, the re- ticipation in the case and to "implead" meaning. To permit a candidate to use spective areas of editorial choice are (prosecute) WGN -TV. In the latter a broadcast facility appears to mean, in co -equal as between newspaper and point, the FCC said that Mr. Daley had the light of radio and television, to per- radio, subject to the vital difference, never demanded equal time of that mit an advantage to the candidate or however, that station licensees must be station. inure to the benefit of the candidate. fair in presenting all important views This meaning appears to be on public issues, Key Points In its opinion last week the mean- controversial and most ing which Congress had in importantly, the FCC made these points: mind in subject to the explicit con- enacting Section 315. Congress there dition of Section 315 that candidates for The primary and dominant purpose trusted that broadcast facilities would public office must not be treated on a of Sec. 315, based on the legislative his- not be used so as to inure to the bene- discretionary basis. As has been noted, tory of the provision, is "to put it be- fit of one candidate and to the disad- these vital differences rest on the lim- yond the power of a to licensee deter- vantage of another candidate or can- ited availability of spectrum space, as mine which legally qualified candidates didates. As the Commission has em- well as Congress' undoubted right, in for a particular office should be heard ployed the word, it seems clear that consideration of the nature of the via radio once the station had permitted the word ùse' is synonymous with 'ap- spectrum, to condition the use of the one candidate for that same office to use pearance' and that the word appear- public domain in a manner designed to its facilities." the same as the prohibit the abuses which might follow Any exposure of a candidate is word èxposure'. These words seem to licensee discretion." bound to benefit the candidate. There- import a meaning of showing publicly Minority Opinions Chairman Doer - fore the appearance in a newscast falls or offering to the public view or ear. fer went against the majority view on within the purview of Sec. 315. In the instance of television, it seems the ground that Congress meant the The language of Sec. 315 is un- apparent that it is the èxposure' itself FCC to use its discretion in applying conditional and unequivocal. This which constitutes the use of the fa- the provisions of Sec. 315. He main- leaves no room for Commission dis- cilities without regard to the format tained that a bona fide newscast should not be counted as a political broadcast. If abuses crop out, he said, stations Sec. 315 backwash douses Beall offer should be prosecuted. Comr. Cross dissented from the ma- Sen. J. Glenn Beall's (R -Md.) re- Mr. Blum said, WANN cannot carry jority's view that any exposure means quest that Maryland radio stations carry the senator's program. use. He felt that the Commission has a weekly 5- minute "report" by the sen- Two state broadcaster associations the discretion to weigh the facts in ator came at the wrong time for M.H. last week officially urged Congress to each case and although he would not Blum, president and general manager act favorably on the Hartke bill. In his absolve all newscasts of Sec. 315, he of WANN Annapolis, Md. capacity as president of the New Jersey expressed the view that the two news "The plan has merit," Mr. Blum Broadcasters Assn., Fred Walker, clips involving Mayor Daley in his wrote the senator in declining the offer. WTTM Trenton, wired all members of ceremonious activity as Mayor were "Unfortunately, there exists today a re- that state's congressional delegation. He not political. straint on broadcasters which has pre- said "early action is needed if broad- Comr. Hyde emphasized that in vented them from attaining equal access casting is to maintain a journalistic 1956 Congress was asked by CBS to with the press. We refer specifically to standing as far as political coverage is exempt newscasts from Sec. 315 and Sec. 315 of the Communications Act," concerned." refused. Since this is so, Mr. Hyde Mr. Blum wrote. Sen. Andrew Schoeppel (R -Kan.) said, no discretion is left to the FCC. The WANN president said that he placed in the Congressional Record a If any change is to be made, it must was sure the senator is aware of the resolution of the Kansas Assn. of Radio be made by Congress, he said. "idiocies" of Sec. 315 and urged him Broadcasters urging that state's delega- to "lend his considerable weight to out- tion to support the Hartke bill. The res- right repeal" of the equal time provision olution was signed by Thad M. Sand- Lar keeps firing during the Senate hearings beginning strom, WIBW Topeka, chairman of the The man who caused it all -Lar last week. Until the section is repealed, resolutions committee. (America First) Daly, the Chicago perennial independent candidate-has 56 (GOVERNMENT) BROADCASTING, June 22, 1959 been working the hustings overtime on Another thriller -diller from WJRT- the Sec. 315 issue. The FCC last week denied him fourfold-on his request to strike the CBS petition for reconsideration, to strike the Attorney General's memorandum, to "implead" WGN -TV, and that Chairman Doerfer be disqualified (see "One if by land! story page 55). Last week, the irrepressible Mr. Two if by sea!" Daly was still hard at it. He asked Sen. Pastore to postpone the Sec. 315 hearing until June 25. He asked the FCC to require the three television networks and Westing- house Broadcasting Co., Mutual Broad- casting System and RKO Teleradio pictures to grant him free 30 minutes to broadcast his side of the equal time question. For the past three months, he said, only the broadcasters' side of the question has been presented to the American public. Same request was made of 23 tv stations. "And four if by Under date of June 13 he circulated -a questionnaire to all Indiana WJRT, Ponsonby- television stations asking six questions way to about their policies and actions when the efficient Sen. Hartke (D -Ind.) was run- Vance cover Flint, Lansing, ning for the office he won in the November 1958 election. Sen. Hartke Saginaw and is the author of the bill (S -1858) which would exempt legitimate newscast, dis- Bay City." cussion and forum programs from the provisions of Sec. 315. Harris calls hearing on 7 Sec. 315 bills Sec. 315 of the Communications Act Listen, admen, and you shall hear -plenty ! That was assured a thorough airing on Capi- is the single- station way to reach the other big tol Hill during the month of June WJRT when Rep. Oren Harris (D -Ark.) an- Michigan market. That you get Flint, Lansing, Saginaw and nounced last week that his House Com- Bay City with one buy and a grade "A" or better signal. merce Communications Subcommittee That you're right where things happen with WJRT's inside - would hold hearings on the political of mid -Michigan and its nearly half -million equal time law June 29, 30 and July 1. out coverage Unlike Senate hearings currently in TV households. If you're aiming at Flint, Lansing, Saginaw progress (see story, page 50), however, and Bay City, WJRT is your bull's -eye buy. Come on in- the House version will highlight who it's open season on sales. attempted to pressure whom in the FCC's Lar Daly decision. During Wednesday hearings by the Legislative Oversight Subcommittee on the FCC (see story, page 66), Rep. Harris complimented the Commission for affirming its Lar Daly decision "under the circumstances." He obviously R was referring to a Justice Dept. recom- w mendation that the FCC reverse itself (BROADCASTING, May i1). CHANNEL FLINT By a straight partisan vote, Rep. Har- ris' Oversight Subcommittee accused the Attorney General of interference and attempting to pressure the FCC and ABC Primary Affiliate asked him what right he had to inter- vene in the case (BROADCASTING, May 25). In a bitter dissent, Rep. John Ben- nett (R- Mich.), ranking minority mem- Represented by HARRINGTON, RIGHTER & PARSONS, INC. ber of both the Oversight and House New York Chicago Detroit Boston San Francisco Atlanta BROADCASTING, June 22, 1959 57 ANNOUNCING THE NE VIDEOTAPE* TELEVISION RECORDE -100 This new model of the widely accepted Ampex tion operation. For all of its new features, however, Videotape* Television Recorder is now being deliv- the "B" retains full compatibility with the over 360 ered to networks and stations everywhere. With Ampex VR- 1000's already in operation, and so be- many new features and a number of refinements, it comes a new and important part of the world -wide brings even greater efficiency and convenience to sta- system of Ampex Videotape Television Recorders.

AND A MESSAGE OF IMPORTANCE TO THE TV INDUSTRY achieved when all recorder units are set up to the same standard. Since some of the factors in the 'standard' are chosen arbitrarily, the practical day -to -day reference is a standard alignment tape. With adherence to this standard, full interchangeability is assured between Ampex recorders. "This is evidenced daily in commercial operation. Right now, 10 different companies are syndicating over 20 taped programs on a national basis - and we have a report that one, 'Divorce Court,' is now in 23 markets 'on tape'." CAN THE VR -1000B BE EQUIPPED TO RECORD COLOR? "Yes. Both the VR -1000B and the VR -1000 television recorders are engineered to record color by the addition of a single rack of electronics to the basic unit. The VR -1000B can be ordered from the factory ready to record color - or the color addition can be made at any time after installation. Right now (June 1959) NBC is operating 16 VR- 1000's with full Ampex color - MR. CHARLES GINSBURG MR. NEAL K. MCNAUGHTEN 12 factory equipped and 4 with Ampex color added after instal- We at Ampex are asked many questions by station man- lation. And CBS is operating 4 VR- 1000's to which Ampex color agement about both tape recording and our equipment has been added." - questions directly related to the success of a television SHOULD I WAIT FOR FURTHER IMPROVEMENTS? recorder installation. Of these, eight have stood out as "No - no more than one should wait for possible refinements particularly important, and they are answered here for in next year's camera chain or transmitter. Certainly future refinements will come - but the important thing is that Ampex you by Neal McNaughten, Manager of the Professional television recording is now a completely proved and accepted Products Division, and Charles Ginsburg, inventor of television technique. the Videotape Television Recorder . "Evidence of this is the number of Ampex recorders in regular use throughout the country. 90 within the networks; NBC, CBS HOW WIDESPREAD ARE AMPEX VR -1000 INSTALLATIONS? and ABC - each with approximately 30 recorders. Over 100 in "The first prototypes of the VR -1000 were delivered to the three independent stations. And over 20 in production companies. networks, ABC, CBS and NBC in the spring of 1956. Since that These users, representing every phase of the industry, DICTATE time more than 360 production models have gone into service that there will be no change to basic Ampex techniques. throughout the world - with over 250 of these in the U. S." "And, most important - these recorders are making money - which after all is the real determining factor of when to buy. WHY ARE YOU INTRODUCING A NEW "B" MODEL? In present installations many Recorders have already paid for "During the year- and -a -half that we have been producing the themselves - and almost all stations are experiencing greater VR -1000 on a production line basis, a number of developments income and higher profits. have occurred and new have been Most features introduced. of is up the money- that these have been offered in the form of kits "To wait- to pass making opportunities from time to time today." to VR -1000 owners. Finally there were enough of these innova- exist tions to justify the introduction of the 'B' model." IF YOU HAVE ANY OTHER QUESTIONS- WHAT ARE THE FEATURES OF THE NEW VR- 1000B? ... we would like the opportunity to answer them - and "Very briefly - guaranteed signal -to -noise ratio of 36 db for to describe more fully the significance and features of even finer picture quality. RF /RF inter -connection for finest quality tape duplicates. Faster tape start (2 sec.) for quick the VR- 1000B. Our representative will be glad to do this cueing. Automatic brake release for easier tape handling. Ad- with you personally - may he call you for an appoint- justable tape playback speed control for lip synchronizing two ment? Or if you prefer, write to Dept. 304 for our two or more recorders. Simplified set -up procedures. Improved ac- new publications one describing the 'B' and all its fea- cessibility. Complete, accurate monitoring. And operation aids - that include full width erase, cue channel with tone generator tures, the other a report on how stations are making and and tape timer. Even stereo sound tracks may be added." saving money with their Ampex VR- 1000's.

DO I HAVE TO WORRY ABOUT OBSOLESCENCE? "No - not if you buy an Ampex! While there have been refinements in the equipment there has been no change in the basic operation of the Ampex Recorder itself - nor is any anticipat- ed in the future. The present Ampex recording system has been accepted as the standard throughout the industry - by AMPEX independent stations, networks, and production companies (ITM alike. We expect to see all VR- 1000's and VR- 1000B's in opera- CORPORATION tion for many years to come." VIDEOTAPE professional IS THE VR -1000B COMPATIBLE AND INTERCHANGEABLE WITH THE VR -1000? Products. division "Yes - the 'B' is fully compatible with the VR- 1000's now in operation. Tapes will be completely interchangeable. 934 CHARTER STREET / REDWOOD CITY, CALIFORNIA "Interchangeability of television tapes, as with audio tapes, is Offices and representatives in principal cities throughout the world Commerce Committees, accused the are Sens. Frank Lausche (D- Ohio), Democratic majority of exerting im- Frank Church (D- Idaho), George Aiken proper influence itself. New solution (R-Vt.) and Frank Carlson (R- Kan.). Justice quickly replied to Rep. Har- A new idea for tv allocations The NARBA treaty was signed by the ris, spelling out its basis for interven- has been advanced to the FCC U.S. in 1950 with Canada, Cuba, tion (BROADCASTING, June 8), but Rep. by Blonder- Tongue Labs., New- Dominican Republic and the Bahamas. Harris termed this reply "political." ark, N.J. The New Jersey com- The separate Mexican agreement was Rep. Bennett, in turn, accused Rep. pany, which manufactures master signed in 1957. Both still are await- Harris of playing politics. tv systems, industrial tv facilities, ing ratification by the Senate, for Rep. Harris said Attorney General amplifiers and converters, urged which a two -thirds majority is re- William Rogers will be extended a spe- the FCC to reallocate television quired. cial invitation to testify during the Sec. from the present ch. 7 upward Sen. Morse was chairman of a 1957 315 hearings, speculating "I don't see for 30 channels. Present uhf chs. Senate subcommittee which criticized that he could well afford to refuse." 70 -83 would continue to be used the FCC for inaction on requests for Industry and other government wit- for translators and for educational standardized hours by daytime stations. nesses also will be invited to testify, the tv, Blonder- Tongue suggested. The Senator disputed the FCC con- chairman said. The company said that it could tention it could not act until the The subcommittee considered seven produce a quality converter cost- NARBA treaty had been ratified bill to amend Sec. 315. Rep. Harris in- ing about $20 to the consumer. ( BROADCASTING, Sept. 16, 1957) . dicated there is a strong possibility the It also suggested that boosters or Comr. Rosei Hyde, chief U.S. drafter subcommittee would introduce its own repeaters on an off- channel basis of the two treaties, in a BROADCASTING amendments after taking testimony. could be authorized for use in interview last week warned that there difficult reception areas. Some would be international complications if time ago the same company rec- the Senate does not ratify the agree- Virginians hear ommended a "Bi -Tran" system ments (BROADCASTING, June 15). for pay tv. In this system, two Bartley on Sec. 315 video pictures are broadcast at Broadcasters do not have the affirma- the same time, with the viewer Mack trial near end tive responsibility to seek out opposi- enabled to switch from one to the tion candidates either under Sec. 315 other at will. after 10 -week grind of the Communications Act or under The 10- week -long trial of former the so- called editorializing rules, FCC FCC Comr. Richard A. Mack and his Comr. Robert T. Bartley told the Vir- theory that if a lot of people like any- friend, Thurman A. Whiteside, appears ginia Assn. of Broadcasters last Thurs- thing it's no good. headed for the jury this week as the day (June 18) at Tides Inn, Irvington, If broadcasters heeded the critics, he defense introduced three witnesses to Va. said, tv soon would be performing for show that Mr. Whiteside was generous- Answering a hypothetical question, the thousands and then the hundreds ly free with funds to help friends in Mr. Bartley said that in politics a pic- instead of the millions. He urged broad- economic distress. ture is worth a thousand words. He ex- casters to challenge its detractors when- Mr. Mack and Mr. Whiteside are plained that equal time complaints were ever they are in error by using their on trial for conspiracy to swing the almost unheard of before tv. In the Lar own medium. And he counseled sup- grant of ch. 10 Miami to National Air- Daly ruling, he said, the FCC in sub- port of whatever massive public rela- lines. The government prosecution corn- stance held that "exposure is use" what- tions program may emanate from the pleted its case two weeks ago. U.S. Dis- ever the circumstances. special project being coordinated trict Judge Burnita S. Matthews denied Contending that the full story of the through the NAB. a defense motion for immediate acquit- Lar Daly decisions has never been told, If the campaigns of "the critics, the tal. he said that only nine minutes of time eggheads and the hungry bureaucrats" Part of Mr. Mack's defense is that were involved in all of the Daly -pro- go unheeded, Mr. Bannister said, it Mr. Whiteside had been helping him fi- voked incidents. No problem has could seriously damage and ultimately nancially for a long period, years before received more "sincere study" than Sec. destroy the American system of com- he became an FCC commissioner. The 315, he asserted. He said the decision petitive broadcasting. witnesses last week underscored this was the only one that could be reached Sol Taishoff, editor and publisher of point of citing Mr. Whiteside's gener- under the language of Sec. 315. BROADCASTING, addressed the associa- osity to them and their families. Also on Allocations Outlook Comr. Bartley tion on the editorial responsibility of the stand was Charles Sheldon, Miami predicted action by Congress on broadcasters. insurance agent, whose Stembler- spectrum control growing out of the Shelden Agency has figured in prosecu- panel symposium before the Harris Senate investigating tion testimony as the viaduct for pay- Communications Subcommitte a fort- radio ments to Mr. Mack. night ago. Civil control over allocations treaty matter Mr. Shelden testified that Public always must be maintained, Mr. Bart- A special ad hoc subcommittee of the Service Corp. commissions paid to the ley said, except in time of hot war. Senate Foreign Relations Committee insurance agency did not go to Mr. There must be an organization that can has been formed to look into the Mack. He also stated that his company say "no" and Congress should control North American Regional Broadcasting received the insurance business of the policy. Agreement and a separate U.S. treaty ch. 10 station because of his long -time Harry Bannister, vice president in with Mexico on broadcasting. The sub- friendship with George T. Baker, presi- charge of station relations of NBC, took committee, headed by Sen. Wayne dent of National Airlines. Public Serv- New York's television -radio critics Morse (D- Ore.), announced that hear- ice is a subsidiary of National Airlines. apart in a crackling off- the -cuff talk. He ings will be held before the present Nicholas J. Chase, defense counsel said they are writing for "the New session of Congress adjourns later this for Mr. Mack, failed to gain permission York trade" and that they take refuge summer. to put into evidence bank records of the in such slogans as "mediocrity" on the Other members of the subcommittee former FCC commissioner, following

60 (GOVERNMENT) BROADCASTING, June 22, 1959 .rw,.....140

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JOHN BLAIR & CO. NATIONAL REPRESENTATIVES objections by government lawyers. He April (BROADCASTING, April 20). In this was given permission to submit relevant report, the Commission refused to as- deposit slips and other documents. sert jurisdiction over community antenna systems, but recommended that Congress pass legislation which would CATV CONTROLS require an antenna system to (1) re- NAB Tv Moss ceive permission from the station whose Board, signals it picks up and distributes to bill ask restrictions subscribers and (2) to carry the local station on its wire lines if so requested. Community antenna operations were Other recommendations of the FCC, hit from two sides last week -virtually also included in Sen. Moss' bill, would on the eve of the annual convention of amend certain sections of the Communi- CATV owners Tuesday -Thursday at cations Act to permit the operation the Sheraton Hotel in Philadelphia and of boosters without the need for hav- one week before the start of Congres- ing an operator in attendance and to sional hearings on community antenna allow existing booster stations to con- and booster legislation. tinue operating even though built be- The Television Board of NAB asked fore being granted an FCC permit. FCC to reconsider its policy on licens- High on the Agenda Legislative ing microwave facilities to bring tv problems of the community antenna signals to antenna systems from dis- business will be the major topic at the WCKY tant cities. Philadelphia convention of the National The NAB resolution held that it Community Television Assn. this week. IS CINCINNATI'S was in the public interest for the FCC More than 500 registrations have al- to regulate community antenna sys- ready been made for this event, it was tems, boosters and translators. It not reported. NEWS only asked the FCC to reconsider its Hearings on the CATV and booster microwave ruling, but also expressed legislation will be held before Sen. support of the legislation requested by John Pastore (D- R.I.), chairman of the No. I STATION FCC involving boosters and CATV Senate Commerce Committee's subcom- Here's proof, straight from the Jan. - operations "and more particularly with mittee on communications. The hear- Feb. '59 Nielsen, that WCKY has the respect to the requirement that no tv ings, scheduled to begin June 30, will largest news audience in Cincinnati: signal be used by any distribution sys- be on four bills-three introduced by Station Rating tem without the consent orig- WCKY 11.15 avg for 70 newscasts per wk of the Sen. Warren G. Magnuson (D- Wash.), Sta A - Ind 5.9 avg for 60 newscasts per wk inating station." chairman of the parent committee, at Sta B - Net 9.8 avg for 70 newscasts per wk Sta C - Net 9.3 avg for 50 newscasts per wk The resolutions were taken at the the request of the FCC, and the other Sta D - Ind 5.0 avg for 80 newscasts per wk Tv Board's meeting last week in (5 day cumulative rating Metro Area) by Sen. Moss. The reasons for WCKY's News Leader- Washington. The tentative schedule calls for con- ship: Sen. Frank E. Moss (D -Utah) will sideration of the booster legislation 1. Large news staff of veteran experi- revise his community-booster bill (S- June 30 and July 1, with the com- enced reporters and newscasters. 1886) to not only bring CATV systems munity antenna problem due to be 2. Scoops - WCKY consistently scoops under the control of the FCC, also the but considered July 7 -9. town on most local news stories. to require the Commission to deny 3. On- The -Spot- Reports - WCKY's mobile unit is on the scene reporting big licenses for such operations-and for Tax protection bill local stories when they happen or mo- boosters and microwave relays pri- ments after they happen. marily intended to service CATV sys- for interstate trade 4. News tapes -the people who make those the news tell the news to WCKY's tems-in situations where they An Ohio congressman last week in- audience via news tapes. WCKY has may adversely affect the creation or troduced a bill to prohibit states from them on the air first. maintenance of a regular local televi- taxing income derived exclusively from 5. Background -WCKY's newsmen pre- sion station which would originate tele- interstate commerce. The move is sent the reasons behind the news so vision programs. that WCKY listeners receive a more aimed at reversing a U.S. Supreme complete understanding of the news. Sen. Moss' revised bill amends pro- Court decision last February which held posed legislation introduced by the REMEMBER - WCKY News is No. 1 that a state has the right to collect taxes in Cincinnati and has earned its reputa- Utah legislator last month (BROADCAST- on that portion of a company's in- tion for prestige, because Cincinnatians ING, May 11) . come made from sales in the state know they get the news first, fast and accurately on WCKY. Smart advertisers Unequal Status In remarks to be (BROADCASTING, March 2). know they get the prestige of WCKY's made on the introduction of the revised Rep. William M. McCulloch intro- news plus a large responsive audience bill, Sen. Moss will state that he has duced the bill (HR 7757). It would when they sponsor news on WCKY. become convinced of the "inherent un- amend Title 4 of the U.S. Code to Ask Tom Welstead to tell you about fairness in having comprehensive and exempt from taxation by a state or WCKY news operation - in New York at ELdorado 5 -1127; ask AM Radio Sales exacting Governmental regulation of subdivision of a state income derived in Chicago and on the West Coast. television stations by the Commission exclusively from interstate commerce while community antenna television sys- when the only activity within the state tems are left totally free of regulation is sales solicitation and where no of- and are not required to adhere to any fice or warehouse or place of business WC KY Federal standard of public responsi- is maintained. 50,000 WATTS bility." The bill was referred to the House OF SELLING POWER Sen. Moss' original bill encompassed Judiciary Committee. the recommendations suggested by the The Supreme Court's tax decision re- Cincinnati, Ohio FCC in its report on this subject last lated to taxes imposed on out -of-state 62 (GOVERNMENT) BROADCASTING, June 22, 1959 NAT i L L

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NATIONAL STEEL CORPORATION, GRANT BUILDING, PITTSBURGH, PA. NATIONAL STEEL companies by Minnesota and Georgia. In upholding these taxes, the Court TV'S BILLION DOLLAR YEAR in a 6 -3 vote held that income derived from a state was taxable by the FCC officially confirms 1958 record, state -whether or not the company involved maintained an office or ware- puts radio at $519,5 million last year house or other place of business there. The implications to broadcasters, whose Television's total broadcast revenues expenses for 1958 reached $858.1 mil- programs cover many states, is ob- in 1958 for the first time went over $1 lion, up 9.6% over 1957's $783.2 mil- vious. billion, the FCC reported last week. The lion leaving tv's 1958 broadcast income Rep. McCulloch, ranking Republican Commission released 1958 financial fig- before federal taxes at $171.9 million, on the Judiciary committee, expressed ures for both radio and tv, based on a up 7.4% over 1957's $160 million. fear that the decision could lead to a first tabulation of financial reports from Radio's total revenues for 1958 race by the states to impose "onerous" radio and tv networks and stations. reached $519.5 million, an tax laws "which would unduly hamper Only the overall total figures for both increase of interstate business activity." services were given. Detailed am and tv 0.7% over 1957; expenses were $481.4 broadcast financial data will be released million, up 4.4 %, resulting in income Commerce ad group in the near future, it was stated. before federal taxes of $38.1 million -a The exact figure for tv's 1958 total decline of 30.9% from the 1957 figure. readies D.C. meeting revenues was $1.03 billion up 9.2% Details of the 1958 financial year are over 1957's $943.2 million Tv's total given below: First meeting of the newly organized Advertising Committee of the Dept. of Commerce will take place in Washing- Comparative Financial Data of Am and Tv Networks and Stations ton next Monday (June 29). 1957 -1958 The committee, which will devote ($ Millions) special attention to development and problems in the field of advertising, 1958 Percent of 1958 Percent of was established as a segment in the Amount Increase Amount Increase National Distribution Council, an ad- Am (Decrease) Tv (Decrease) visory group to the Secretary of Com- NUMBER OF NETWORKS REPORTING 71 3 merce. The Distribution Council will NUMBER OF STATIONS REPORTING 3,1782 5143 meet the following day, June 30. REVENUES FROM THE SALE OF TIME: Picked as chairman of the Adver- NETWORK TIME SALES $46.5 (8.1)" $424.6 7.7 tising Committee was Frederick R. NATIONAL AND REGIONAL Gamble, president of the .American TIME SALES 172.0 1.5 345.2 14.9* Assn. of Advertising Agencies. Others LOCAL TIME SALES 320.2 1.1 ` 181.1 4.1* are: William K. Beard, Associated Busi- TOTAL TIME SALES $538.7 $950.9 9.5 ness Publications; Paul B. West, Assn. TOTAL BROADCAST REVENUES $519.5 0.7 $1,030.0 9.2 of National Advertisers; Robert E. BROADCAST EXPENSES $481.4 4.4 $858.1 9.6 Harper, National Business Publications TOTAL (BEFORE Inc.; John C. Freeman, National In- BROADCAST INCOME FEDERAL INCOME TAX) $38.1 (30.9) $171.9 7.4 dustrial Advertisers Assn. These are already members of the council. I Includes 3 regional nctworks. 2 3.097 stations reported in 1957. Also Charles W. Collier, Adver- 3 501 stations reported in 1957. tising Assn. of the West; C. James * Revised to reflect reporting errors for 1957 detected too late to be included in the 1957 Proud, Advertising Federation of reports. 1957 tv nat`onal and regional time sales are revised from $296.4 to $300.5 million and local time sales from $178.1 to $174.0 million. 1957 am network time sales are revised America; E.C. 'Nash, Agricultural Pub- from $51.7 to $50.6 million and local time sales from $316.5 to $316.8 million. lishers Assn.; Cranston Williams, NOTE: Excludes independently operated fm stations and data for 108 am stations and 9 American Newspaper Publishers Assn.; tv stations whose reports were not available or in proper form for tabulation as of this date. 2 of these 108 am stations and 8 of these tv stations were in operation less than the Robert F. Delay, Direct Mail Adver- full calendar year 1958. tising Assn.; Robert E. Kenyon Jr., Magazine Publishers Assn.; Harold E. Fellows, NAB; Harold B. Mers, Na- ily (Oakland Tribune) to Crowell -Col- C 'rp. for $800,000 earlier this year tional Assn. of Transportation Adver- lier Pub. Co. for $750,000 last month. (BROADCASTING, May 4). tising; Edgar S. Bayol, National Edi- Mr. Sackett, owner of KOOS Coos torial Assn., and Karl L. Ghaster Jr., Bay, Ore., and a string of daily and NAB asks legislation Outdoor Advertising Assn. weekly newspapers in the Northwest, charged that the Knowland family on secondary boycotts Sackett sale protest fraudulently obtained control of KLX NAB last week urged Congress to hit by KEWB reply in 1933. amend the Taft -Hartley Act to prohibit In its opposition, the Tribune Building unions from threatening or inducing a Terming the protest a "private ven- Co. and KEWB tagged Mr. Sackett's customer boycott of a sponsor's product detta," the Tribune Building Co. and pleadings as frivolous and irrelevant; advertised on a broadcasting station in- KFWB Broadcasting Corp. (KEWB claimed that Mr. Sackett lacked stand volved in a labor dispute. Oakland, Calif.) filed an opposition to ing to protest the sale and that some Relief from secondary boycotts is the protest by Sheldon Sackett against of the charges were "ethereal." It asked "the most important aspect of labor the sale of what was formerly KLX the Commission to dismiss the com- legislation for broadcasters," NAB said Oakland, Calif. (BROADCASTING, June plaint. in a statement filed with the House Ed- 15). Mr. Sackett sold his own KROW ucation & Labor Committee. "The sec- KLX was sold by the Knowland fam- Oakland (now KABL) to the McLendon ondary sponsor boycott, or the threat of

64 (GOVERNMENT) BROADCASTING, June 22, 1959 . . . TASO in print and wocv The complete 731 -page printed report of the Television Alloca- tions Study Organization has been received by the FCC and FOR BEST is now available to the general public, according to an announcement by Dr. George COVERAGE Town, executive director of the study organization. The report is IN THE available at $10 per copy. It includes a 30 -page summary and verbatim reports of all panels NATION'S 47th and committees. Copies may be secured from Dr. Town at 104 Marston Hall, Iowa State U., TV MARKET 2. Ames, Iowa. (Davenport, Iowa - Rock Island - Moline, Illinois) it, has been used in almost every station The Largest Market between Chicago and strike that has taken place in the broad- . . . casting industry during the past 10 Omaha . . . Minneapolis and St. Louis years," NAB said. the 47th TV market in the nation. bills currently pending before Two Population Effective Buying Income* Congress accomplish the desired end, 1958 1959 1958 1959 the trade association said. These meas- ures are S 76, introduced by Sen. Carl Curtis (R- Neb.), and HR 5545, intro- 1,599,500 $2,668,806,000 1,632,100 $2,879,387,000 duced by Rep. John A. Lafore Jr. (R- Increase - 32,600 Increase - $210,551,000 Pa.) . The NAB statement was drafted by Charles H. Tower, manager of TV Homes Retail Sales* broadcast personnel and economics. 422,800 $1,918,167,000 Tv agency executives 438,480 $2,042,037,000 Increase - 15,680 Increase - $123,870,000 on networks to testify *Sales Management's "Survey of Buying Power - 1959" The second round in the FCC's in- - Col. B. J. Palmer -TV is No. 1 in the vestigation of television network pro- President WOC nation's 47th TV market -lead- gram practices will start July 7 in New Ernest C. Sanders Resident Manager ing in TV homes (438,480) , with top level executives ad- York of Pax Shaffer monthly coverage and weekly vertising agencies on the witness stand. Sales Manager circulation - day and night - Among agencies asked to have men Peters, Griffin, Woodward, as reported in the Nielson I n c ., Exclusive National Service No. 3, Spring, on hand are major users of prime Representatives Coverage 1958. For further facts and lat- television network time. They include THE QUINT CITIF.S est availabilities, call your PGW J. Walter Thompson, McCann- Erick- Colonel . . . NOW! DAVENPORT. IOWA son, BBDO, Benton & Bowles, Ted BETTENDORF Bates, Young & Rubicam. Each have been visited in recent weeks by net- ROCK ISLAND WOC -TV Davenport, Iowa is part of Ce1ntral MOLINE ILh. Broadcasting Co., which also owns and operates work study staff members of the FCC. EAST MOLINE. WHO -TV and WHO Radio, Des Moines, Iowa The object of the hearings, it is understood, is to discuss the function of the advertising agencies as it relates to r policies and practices in the selection BROADCASTING and production of programs and the THE BUSINESSWEEKLV OF TELEVISION AND RADIO iJ1735 DeSales St., N. W. Washington 6, D. C. continuance of schedules on network television. NEW SUBSCRIPTION ORDER The program investigation of -part my subscription immediately for- the Commission's investigation of tv Please start $ 7.00 network practices- opened last month 52 weekly issues of BROADCASTING published in September 11.00 with representatives of the three tv net- 171 52 weekly issues and Yearbook works identifying a mass of exhibits Payment attached Please Bill (BROADCASTING, May 11). The hearings are being conducted by Chief Hearing nane title /position Examiner James D. Cunningham. Broadcast Bureau attorneys Ashbrook P. company name Bryant and James F. Tierney represent the Commission. address The resumed programming hearings state will be held in the U.S. Courthouse, city Ione Foley Square, New York. Send to home address - -

BROADCASTING, June 22, 1959 65 CRITIQUE ON FCC'S FUNCTIONS [RADIO Panel from government, private industry BEELIN sounds off to House Oversight committee The House Legislative Oversight AM -TV New Orleans, said bills that Subcommittee attempted to find out in have been introduced do not ac- a few short hours last week what is complish the desired purpose. They wrong -and right-with the FCC but also said the FCC should be required, KOH O RENO found itself bogged down with loqua- at the beginning of a proceeding, to cious federal officials, lawyers and state for the record whether not SACRAMENTO or broadcasters. informal talks would be in order. This An all -day panel had been scheduled was especially espoused by Washing- MODESTO to discuss four specific Commission ton attorney Ralph L. Walker, who problems last Tuesday (June 16). The posed several unanswerable questions as FRESNO panel actually talked for approximately to when ex parte talks become im- 11/2 hours Tuesday and 21/2 hours proper in given instances. o Wednesday, with three -fourths of the Rep. Oren Harris (D- Ark.), chair- KERN BAKERSFIELD time spent on one topic-what to do man of the subcommittee, complained about industry -FCC ex parte contacts. that the Commission has not helped FCC Chairman John C. Doerfer much in suggesting ways of eliminating delivers more for the opened the panel with a strong de- backdoor pressures and attempts to fense of commissioner- industry off -the- influence. He noted both the FCC and in money California's record talks in general policy and the industry had been asked for help inland valley and rulemaking matters. To prohibit talks in drafting legislation without much with broadcasters and lawyers on such success. Western Nevada matters "would change the very pur- Examiner Rulings Final Chief pose for which the administrative Hearing Examiner James Cunningham Check Pau! H. Raymer Co. for the facts agencies were founded," he pleaded. discussed the role of hearing examin- Almost to a man, the 15 other mem- ers, giving their strengths and weak- KLATCH BROADCASTING bers of the panel agreed essentially nesses. He maintained the "system with Comr. Doerfer, although some of does not provide them with the dig- COMPANYSACRAMENTO. CALIFORNIA the congressmen and one panelist, nity and stature commensurate with Louis Jaffe of Harvard U., had some the importance of their work." Also, RENEWS sharp questions on the activities in he said, rulings of hearing examiners CCA 100% should In a letter to Mr. Len Hornsby, Manager the St. Louis -Springfield, Ill., ch. 2 be final and above review by of Sales Development for Community deintermixture case. The commissioner the Commission unless findings of fact Club Awards, Mr. Elliott Motschenbacher, said he could not discuss the matter are not supported by substantial evi- Manager of Radio as it had been returned to the FCC by dence. The panelists were given very Station KWIN, Ash- the courts. He expressed "distinct little opportunity to comment on Mr. land, Oregon, stated shock" at the court's ruling in the Cunningham's statement, as well as the that: case, however. final two delivered by FCC General "The accounts that Panelists in Agreement While the Counsel John FitzGerald and Broad- we had on our last panelists agreed in essence with Comr. cast Bureau Chief Harold Cowgill. go -round are al- Doerfer, there was considerable con- Washington attorney Frank ready 100% Fletcher resold "grey asked for permission on our next Com- cern over the area" surrounding to file a state- munity Club Awards ex parte contacts. There was far from ment on Mr. Cunningham's comments Campaign which in unanimity as to just when proper talks while Mr. Beelar said examiners are itself speaks highly would become improper. Washington one of the "brighter spots" in admin- for the program. attorney Donald Beelar said that clari- istrative procedures. Our second Commu- fying legislation is needed as the prob- Mr. Cowgill gave a paper on the nity Club Awards lem is "important and urgent." He said Commission's administrative processes, Campaign pr o v e d Mr. Motschenbacher FCC personnel have become so of which, he said, "I don't much more success- think this ful than our first even tho our first was "chilled" that they are afraid to talk topic is too fruitful for discussion." He way above expectations. To give you a to anybody about anything. said one problem in the FCC's never few examples: for Coca -Cola 49,889 bottle William Koplovitz maintained that ending fight to catch up with its work caps were turned in; our grocer accounted in rulemaking where someone stands load is the strict administrative separa- for $141,401.87 in sales slips directly thru to acquire a tv channel, all talks should tion of the commissioners and staff on the efforts of the gals; and our dairy be on the record. "I don't know of adjudicatory matters. It was pointed gave us credit for 45,926 extra quarts of anybody in the industry who holds a out that legislation has milk sold." been intro- contrary view," CBS Washington Vice duced rectifying the situation and Sen- President Joe Ream replied. He main- ate hearings were held two weeks ago COMMUNITY CLUB tained rulemaking proceedings should (BROADCASTING, June 15). AWARDS not be encumbered with court room Mr. FitzGerald, in discussing the le\ 20 East 46 Street procedures. efficiency of the FCC, also hit the A large majority of the panelists rigid separation of function. New York 17, N.Y. agreed that congressional legislation is On Tuesday and Wednesday of this MUrray Hill needed to guide both the industry and week (June 23, 24), a general round -up 7 -4466 the FCC but Robert Swezey, WDSU- discussion of all four problems as they

66 (GOVERNMENT) BROADCASTING, June 22, 1959 affect the six major regulatory agencies do with the liver and the U.S. Court of will be held. Among participants will be Appeals in San Francisco upheld this Leonard Marks, president of the Fed- contention. Carter's had asked the court eral Communications Bar Assn., Vin- to reverse the FTC's finding. Neither GIANT MARKET cent T. Wasilewski, NAB manager of the court nor the FTC banned the com- government relations; FCC Hearing pany from advertising the cathartic Examiner J. D. Bond and representa- properties of what now will be known tives of federal and state bar associa- as Carter's Little Pills. tions. Broadcasting witnesses, including An FTC panel will appear before CAESARS HEAD SPARTANBURG Service Tele- GREENVILLE the subcommittee Friday (June 26) to NAB, Assn. of Maximum and educa- discuss the same four topics which casters, Fm Broadcasters expected to faced the FCC body. tional radio -tv groups, are be called later this week to testify in the FCC's month -old 25 -890 me spec- Two Honolulu outlets trum study (AT DEADLINE, June 8.) Among non -broadcasting witnesses ap- ask third's revocation pearing last week were representatives Two Honolulu radio stations last of the State of California, who called week petitioned the FCC to revoke the for a reservation of the vhf tv band for license of a third Honolulu outlet. mobile services. Charges were leveled against KPOI (formerly KHON) by KPOA and KSOO -TV Sioux Falls, S.D. has been 'The Giant hearings on KULA and involved veteran broad- designated by the FCC for of caster John D. Keating. its applications for additional time to construct and to modify its construc- Southern KPOA -KULA petition alleged The tion permit as to power, antenna and Skies" multiple violations of FCC rules and transmitter. The Commission made raised the policy by KPOI. The petition KELO -AM -TV Sioux Falls, which pe- question whether or not KPOI has of titioned for the modification hearing, GIVES YOU ALL THREE . . . as the official record "really been sold," a party to the proceeding. The FCC indicated, and if so whether Commis- noted that "to date no construction has GREENVILLE sion policy has not been circumvented been commenced" on KSOO -TV, that by possible overlapping of radio inter- issues in the ch. 13 applications in- SPARTANBURG ests through Mr. Keating. volve the station's president and ma- KPOI equipment and building were jority owner Morton H. Henkin and ASHEVILLE sold at foreclosure last summer by H.G. include alleged unauthorized relinquish- Wells Jr. and associates to George T. ment of control of the station, possible . . . with total coverage area Davis, but this was not reported at once trafficking and financial qualifications greater than that of Miami, to the FCC, according to KPOA- to build. Jacksonville, Birmingham or KULU. Also, the petition noted, the New Orleans Commission's request for a KPOI bal- By a 4 -3 vote, the FCC has ance sheet was ignored. The FCC this granted a waiver of its rules to ch. spring approved the sale of KPOI for 13 WLOS -TV Asheville, N.C., to enable 82- County Data (within the 100 $125,000 to Jock Fernhead, WINS New that outlet to identify itself as a Green- U\/M contour) S. M. Survey May York manager (BROADCASTING, April ville and (both South Car- Spartanburg 10, 1959 13) . KPOA -KULA declared that Mr. olina) station as well. Comrs. Robert Davis had merely been acting as a Bartley, Robert Lee and Frederick "trustee" for Mr. Keating, whom, the Ford dissented. The Commission was complaining stations said, is 25% owner unanimous in another case where it POPULATION 2,946,600 of WINS. According to the KPOA- granted the application of ch. 6 WITI- INCOMES $3,584,180,000 KULA petition, it is Mr. Keating's fur- TV Whitefish Bay, Wis., to move its RETAIL SALES . . . $2,387,606,000 ther ownership of 25% of KONA (TV) main studio location from 6.7 miles Honolulu which raises the issue of the north of Whitefish Bay to a site in Mil- HOUSEHOLDS 751,900 joining of "two standard broadcast sta- waukee. tions in a common market." KONA is 50% owned by the Honolulu Adver- Another station has had its licenses Represented Nationally by tiser, owner of KGU Honolulu. renewed by the FCC with a warning, prompted by the "Kohler hearings" WEED TELEVISION CORP. KPOA is of the Founders' part Corp. kinescope controversy, that there must Stations, principally owned by M. John be full identification of the source or CHANNEL 4 KULA is Shaheen. owned by the Bur- sponsor in the use of donated tv film. Broadcasting nett Co. WISN -AM -TV Milwaukee, Wis., was the outlet to have its licenses renewed WFBC-TV with this reminder. The Kohler GREENVILLE, S. C. Government notes incident involved some two dozen tv A San Francisco federal court last stations which carried films of hear- NBC NETWORK week upheld a 1956 Federal Trade ings before a Senate investigating com- Commission ruling that Little without identifying the source Carter's mittee RADIO AFFILIATE, "THE PIEDMONT GROUP" Liver Pills would have to drop the liver of the films as the National Assn. of WFBC - GREENVILLE WORD - SPARTANBURG from its name. The FTC had said that Manufacturers (BROADCASTING, Dec. 1, the 70- year -old remedy had nothing to 1958).

BROADCASTING, June 22, 1959 67 PROGRAMMING Top Sherwood prize ABC -TV ($1,000), produced by Wiley IBM to tally Hance and directed by Bob Robb; goes to `Playhouse 90' "Meet Mr. Lincoln" ($500) over NBC - '60 vote for CBS TV, and by The first prize of $5,000 in the fourth produced directed Donald CBS News will team up with Interna- B. and written annual Robert E. Sherwood Television Hyatt by Richard tional Business Machines Corp., New Awards competition was presented last Hanser. York, to facilitate the network's cov- week to "Made in Japan," a Playhouse The cash awards were shared by the erage of the 1960 Presidential election 90 drama presented over CBS -TV. producer, director and writer of the year, it was announced last week by The awards, totaling $14,000 to winning programs, except for the Small Sig Mickelson, vice president of CBS seven programs, were made last week World and Bishop Pike series, which Inc. and general manager of CBS News. during a luncheon ceremony at the were given cash prizes to be divided at A CBS spokesman said that the net- Hotel Plaza in New York by Mrs. the discretion of Mr. Murrow and work and IBM now are studying the Eleanor Roosevelt, representing the Bishop Pike. Bronze plaques also were various ways that IBM can provide Sherwood award jurors. The awards presented to the various networks. "maximum speed and efficiency" for were established in 1955 by the Fund CBS News' coverage, including, if prac- for the Republic in honor of the late KFWB, AFTRA sign ticable, the resources of IBM in various Pulitzer Prize playwright and singled parts of the country. CBS News, he out tv presentations which "deal most Disagreement between the American said, will have access to the full data - Federation of Television & Radio processing facilities and technology of Artists and KFWB Los Angeles has IBM. CBS News' coverage in 1960 will been amicably settled, Claude McCue, include the various state primaries, the executive secretary of the Los Angeles Presidential nominating conventions, chapter of AFTRA, reported last week. the election campaigns and the Presi- KFWB now has a new two -year con- dential election. tract with AFTRA, calling for a fiat In the past, CBS had joined forces $15 -a -week increase for staff an- with Remington -Univac and NBC had nouncers for the two -year period. Other been allied with IBM in election cover- exceptions to the general pattern for age. There was speculation that NBC non -network Los Angeles area stations would team up with Univac in 1960 of a $10 -a -week raise the first year and but NBC officials said they had not $5 the second (BROADCASTING, June made any decision, saying that RCA 15) are KDAY Santa Monica, which equipment also is under consideration. is giving its staff announcers a flat $27.50 increase for the two years and History award contest KPOL Los Angeles, where the flat increase is $29.50. Staffers at KMPC Los Broadcast Music Inc. and American Angeles receive increases of $13.75 Assn. for State & Local History are the first year and an additional $2 the co- sponsoring competition under which second. The only station which has not an award of $500 will be presented to signed a new AFTRA contract is KIEV the radio or tv station which produces Glendale. the best program dealing with state or local history during 1959. Additional MR. BRODKIN ACCEPTS The problem of newscasters who write as well as broadcast the news is grant of $500 will be made to the state As Mrs. Eleanor Roosevelt awards being handled on an individual basis, or local history agency which cooper- Mr. McCue said. Their extra compen- ates in production of the winning dramatically and effectively with the sation varies from $15 to $23 a week. broadcast. Entries should be sent to subjects of freedom and justice." American Assn. for State & Local His- The winning programs, which were tory, 816 State St., Madison 6, Wis., telecast between Oct. 1, 1958 and May CBS Radio comedians before Jan. 15, 1960. 31, 1959, are: Next Monday (June 29) CBS Radio "Made in Japan" over CBS -TV ($5,- will inaugurate an hour of nighttime Liberty Bowl on NBC 000), by comedy shows starring Andy Griffith, produced Herbert Bradkin, NBC has signed a five -year contract written George Burns and Gracie Allen, Bob by Joseph Stefano and directed for radio -tv coverage rights for the by Herbert Hirschman; "Twenty Cent and Ray, and with Amos 'n' Andy re- Liberty Bowl Game, a new post- season Tip" over NBC -TV's Loretta Young taining its present time period. The football event to be held each Decem- Show ($2,500), produced by John Lon- comedy hour will be heard from 7 to 8 ber in Philadelphia's Municipal Stadium. don, written by Pauline Stone and di- p.m., Mondays through Fridays. The rected by Jeffrey Hayden; "Report from schedule also permits two 5- minute pe- The announcement was made June 16 Alabama" over NBC -TV ($2,000), pro- riods within the hour for Business News by Tom S. Gallery, NBC sports director, duced by Julian Goodman, directed by (7 -7:05 p.m.) and News Analysis (7:30- and George J. Kerrigan Jr., cofounder Charles Jones and written by Frank 7:35 p.m.). of the game, at a luncheon meeting of charter members of the Liberty Bowl McGee; "The American Stranger" over "This new program sequence . . . NBC -TV ($2,000), produced by Reuven represents a significant turn in the night- Assn. in Philadelphia. The NCAA- Frank, directed by George Murray and time programming concepts of recent sanctioned game, featuring the number reported by Robert McCormick; Small years," said Howard G. Barns, vice one team in the East as host team, will World series over CBS-TV ($1,000), president in charge of network pro- be the first major college football bowl produced by Edward R. Murrow and grams, in announcing the new acquisi- game to be played in the East. The Fred Friendly; Bishop Pike series over tions for CBS. first game will be Dec. 19, 1959.

68 BROADCASTING, June 22, 1959 Resist pressures - .48. 240 Here are the next 10 days of network Cowan in Chicago . 92 1.180 color shows (all times are EDT). - .600 95 Several major "special interest" .690 3.4e0 9. 2,680 4.930 7492 NBC -TV 6.420 5.850 91 groups demand and expect television 820 740 91 630 77 June 22 -26, June 29 -July 1 (4 -4:30 broadcasters to live up to their own 210 200 99 180 86 45 p.m.) Truth or Consequences, participating 320 210 66 140 particular expectations within the in- 1.620 73 sponsors. 2.220 2.070 93 93 1.040 72 22, 29 (10- 10:30 p.m.) Arthur dustry. But in the end, the broadcaster pr .450 1.350 June 1.660 1,010 38 520 19 Murray Party, P. Lorillard through "must take and keep the responsibility 5.730 3.600 97 2.620 70 Lennen & Newell and Pharmaceuticals 550 200 37 150 28 Inc. through Parkson Adv. for the final determination of the best 3.310 3.250 98 2,520 76 June 23, 30 (8:30 -9 p.m.) Jimmie possible programs in the best possible '..040 1.840 90 1,470 77 Rodgers Show, Liggett & Myers through 900 840 93 650 McCann -Erickson. sequence and with the best possible 440 160 37 120 370 24, July 1 (8:30 -9 p.m.) Price Is variety ;10 470 93 June range, and choice." 32. Right, Speidel through Norman, Craig & ?0 470 66 So said Louis G. Cowan, president of 1 570 99 5C Kummel and Lever through J. Walter 1.380 82 1. Thompson. CBS -TV, in an address at the U. of Chi- June 24, July 1 (9 -9:30 p.m.) Kraft cago Alumni Communications dinner Here's Music Hall Presents Dave King, Kraft kt--0 through J. Walter Thompson. June 13. He was featured speaker on a June 25 (9:30 -10 p.m.) Ford Show, program that included talks by Alec how Ford through J. Walter Thompson. Sutherland, head of educational broad- June 25 (10:30 -11 p.m.) Masquerade MR. Party, P. Lorillard through Lennen & casting for the university and John Gun- Newell. ther, author -commentator, who received June 26 (7:30 -8 p.m.) Northwest NIELSEN Passage, sustaining. its "Communicator of the Year" award. June 27 (10 -10:30 a.m.) Howdy Mr. Cowan pointed out several of the sizes Doody, Continental Baking through Ted problems facing broadcasters from va- Bates. up June 27 (10:30 -11 a.m.) Ruff and rious pressure groups and observed that x Reddy Show, Bordens through Benton & "the depends Bowles and Mars through Knox - Reeves. character of opinion on June 27 (8 -9 p.m.) Perry Presents, the last person or representative of a RCA Whirlpool through Kenyon & Eck- group you spoke to." Among "parties at hardt and American Dairy through Campbell -Mithun. interest," he cited "every household in June 28 (7 -7:30 p.m.) Midwestern Hay - the nation and every member of each ride, local, cooperative sponsorship. June 28 (9 -10 p.m.) Chevy Show, household," the government, political Chevrolet through Campbell -Ewald. parties, producers of goods and services MR. and their advertising agencies, educators, and creators and producers as well FLOYD! as talent in tv. AP men Tv critics, civic and community as- Pennsylvania 103 sociations and government agencies and COUNTIES saluted for newscasts committees all have great expectations 221,810 TV HOMES The Pennsylvania AP Broadcasters in terms of tv, Mr. Cowan observed. In the case of the FCC, "it goes beyond 5 -STATE REACH Assn. has announced winners of its NCS ::-_-3 annual newscasting awards. The entries, expectation and assumes the form of ex- submitted on tape, film or brochure, plicit injunctions, which, if disregarded, Here's what Joe Floyd's KELO -LAND were judged by a board of Virginia may deprive the broadcaster of his fran- AP Broadcasters. chise to use the airwaves. All of these hookup means to mass -market adver- Results in the "Under 5,000 w division ": expectations add up to 'quite a con- tisers. When your message beams on Outstanding News Operation: 1st, glomeration'," he said. WKAP Allentown; 2nd, WLAN Lancaster; KELO -TV, Sioux Falls, it flashes simul- ought not to 3rd, WHLM Bloomsburg. The judges also The network broadcaster taneously throughout 73,496 square awarded WEJL Scranton and WEST Easton. keep his ear constantly to the ground of Outstanding Reporting: 1st, WHOL Al- miles of the Upper Midwest.* You get lentown; 2nd, WEJL; 3rd, WNAR Norris- public and private whims, lest he display town. a "posture [that] leaves one terribly and it ail with one buy, one rate card! Outstanding Coverage of a special event: 1st, WACB Kittanning; 2nd, WHLM; transparently exposed," Mr. Cowan *South Dakota, Minnesota, Iowa, Nebraska, 3rd, WAZL Hazleton. The board also cautioned. as the broad- awarded WAKU Latrobe, WKAP, and And inasmuch North Dakota WEJL. caster must program for 170 million Outstanding Sports Reporting: 1st, WHLM; 2nd, WEJL; 3rd, WEST. people 17 hours a day, he is likely to Outstanding Commentary: WLYC Wil- make some mistakes in terms of con- liamsport and WKAP. THE KELO -LAND HOOKUP CBSABC-NBC Outstanding Farm News: WHLM and tent and quality. WEJL. "If it is true that in a democracy the iii iii The board also gave awards to WEJL for tv SIOUX FALLS; boosters a freedom of information entry and to public is king, the television broadcaster - -KELO WHLM for a women's news entry. today is the court juggler," Mr. Cowan announced an entry from WPEN Judges Aberdeen- Huron -Watertown Philadelphia, in the "5,000 w and over" di- observed. "... Whenever he drops one KDLO Iv vision, was rated "excellent" and WPEN accordingly was awarded certificates for [a tenpin] and he often does, he can be outstanding work in the fields of editorial - sure that someone out there in the audi- Pierre -Valentine -Chamberlain KPLOtv I commentary, freedom of information and reporting. ence has a tomato in his hand." In television, the judges announced certificates for outstanding news operation to Mr. Sutherland felt that while in- General Offices: Sioux Falls, S.D. WDAU Scranton, and WIIC Pittsburgh. structional tv may have proved suc- JOE FLOYD, President Both stations also were awarded certificates for outstanding reporting. cessful, there is room for skepticism Evans Nord, Gen. Mgr.; WIIC also was given an award for out- about its actual usefulness thus far. He Larry Bentson, Vice -Pres. standing coverage of a special event and commended commercial broadcasters another for outstanding commentary. REPRESENTED BY H -R The judges gave additional certificates for their contributions to educational to WDAU for outstanding sports reporting In Minneapolis by Wayne Evans & Assoc. and for an entry on freedom of information. radio and tv through the years. BROADCASTING, June 22, 1959 69 Warner Bros. tv films include Sol Hurok, impresario who brought the troupe to America; Skia - rewarding at $30 million level tron of America Inc. and its tv tape subsidiary, Television Industries; Mills public sert ice Warner Bros.' tv film production, Tv Assoc. of New York and Hilliard which has increased 800% in the past Elkins Inc., program organizations in T three years, is now expanded to a 1959 charge of producing the taped ballet ENT[II.TAI\M[) program representing an income of over programs; Al Lapin and George Kast, $30 million and providing eight hours a music contractors who are members . . itÌt the leading week of tv entertainment, Jack L. War- jJerBonaliti-eG of onr times of AFM Local 47; George Koukly, ner, studio president, said Thursday New York musician who served as The finest in radio and television (June 18) at the company's interna- liaison man for the ballet; AFM and programming for every audience tional sales convention at the Hotel is available free -of- charge to in- Local 47. terested stations from the Na- Ambassador in Los Angeles. tional Council of the Protestant. The new tv program schedule corn - Episcopal Church prises 10 series, all to be broadcast on AP's Kramp urges ABC -TV, Mr. Warner reported. In- more stress in news cluded are four new programs, all of one -hour length: The Alaskans, sched- An "aristocracy" of broadcasting VIEWPaINT uled for Sunday 9:30 -10:30 p.m.; Ha- newsmen, who strive for factual and inter- well -modulated newscasts, was advo- Award winning waiian Eye, Wednesday 9 -10 p.m.; the modeated a view series Danaf F. Bourbon Street Beat and Bronco, for cated fortnight ago at the Pennsylva- he Rev. by with leading which no broadcast times were given. nia AP Broadcasters Assn. meeting in KennedyKenned (15 figures9 Pittsburgh by AP General public Warner Bros. programs which will Executive minutes) Louis continue on ABC -TV are: Cheyenne, J. Kramp. Mr. urged radio -tv Monday 7:30 -8:30 p.m.; Maverick, Kramp newsmen to sponsor an awareness Sunday 7:30 -8:30 p.m.; 77 Sunset Strip, help of the responsibilities of their position, to be Friday 9 -10 p.m.; Lawman, Sunday more quality - conscious about their 8:30 -9 p.m.; Sugarfoot, Tuesday, 7:30- work. He asked station owners and MISSION 8:30 p.m.; Colt .45, time to be set. AT managers to learn more about news MID -CENTURY Tracing the growth of tv activities practices and principles. A station's Winner of Warner Bros. from its start three of many awards, character depends on top quality news, this distinguished years ago with one one -hour program film television he said. (For election of new officers at series reveals challenging the on the network, Mr. Warner com- work of the meeting, see FANFARE, page 131.) modern the church in re- mented that today's schedule of "putting mote corners of the eight hours of film on a network each world (30 min- Program notes utes) week is equivalent to producing a full - length motion picture each working California National Productions, day. With all of its present magnitude, N.Y., with two weeks to go before its however, a growth pro- ours remains 1959 half -year end, last week an- gram. We are confident there is a grow- nounced a 26.3% gain in contracted ing market for top grade film enter- THE sales over January -June 1958. So far in SEARCH tainment that will expand with the Robert Young, 1959, CNP has invested $6.5 million host, and growth of our national economy." in popular entertainment per- new product, while 1958's total invest- sonalities in dramatiza- tions produced in Holly- ment was more than $8 million. CNP wood for radio of vital expects this year to add 12,000 more topics in our lives Musicians battle half -hours of programming across the and times (15 minutes) over Bolshoi job nation to the 1958 total of 50,000 half - tv hours, according to Earl Rettig, CNP The feud between the American Fed- president. eration of Musicians and Musicians Guild of America took on an inter- WPIX (TV) New York has placed in national aspect Wednesday (June 17) national syndication its third docu- FOR TODAY when the Bolshoi Ballet was named as mentary, The Secret Life of Adolf A THOUGHT or television, one of 10 defendants in unfair labor (BROADCASTING, for radio Hitler May 18). The these inspirational practice charges filed by MGA with hour -long program traces the ascend- leading clergy-es- from sta- the NLRB office in Los Angeles. are ideal for ancy of Hitler from the early twenties men losints tion minute) Papers filed by Carlton Sand, execu- to 1945. (1e tive assistant to MGA President Cecil Read, charge that 10 of the musicians The Narcotics Story, the history of .4x who played in the orchestra for the a drug addict, is available gratis from Bolshoi Ballet performances at Los An- Lee Bartell, KCBQ San Diego, Calif. For additional information or im- geles Shrine Auditorium were omitted mediate response to your order, from the orchestra which performed National Telefilm Assoc., N.Y., sold write or call . when the ballet was recorded on tv its Tv Hour of Stars to 20 additional tape "in favor of others whose political stations during the past month, EPtriCODat Division of Radio and TV accord- and union activities were more satis- The National Council of the ing to Harold Goldman, president of factory to AFM and Local 47 [AFM's Protestant Episcopal Church NTA International Inc. A total of 60 Hollywood Local]." 281 Fourth Are., N .Y.,10, N.Y. tv markets now carry the 90- episode Defendants in addition to the ballet, series, he reported.

70 (PROGRAMMING) BROADCASTING, June 22, 1959 Special report WHAT'S REALLY

LORING AIR BASE HAPPENING PRESQUE ISLE -CARIBOU- FAIRFIELD- IN NEW ENGLAND HOULTON

Don't believe the area's bad publicity; the area is making MAINE a game -and winning -fight

BANGOR

AUGUSTA LEWISTON AUBURN ELIER-BARRE

BRUNSWICK PORTLAND. FOR the past decade or longer New TLAND England has been stereotyped as, NEW at best, an inert island in an otherwise HAMPSHIRE booming U.S. or, at worst, a region suffering slow, inexorable decay. As with most stereotypes, this one is exaggerated. New England is neither vegetating nor decaying. While nobody outside was looking, old New England has been turning modern. It has been lifting its face and strengthening its 'LAWRENCE PORTSMOUTH muscles. The deserted mill is no longer LOWELL the landmark of the region. A more MASSACHUSETTS.BOSTON (complex -B0 mi.) accurate symbol is the modern factory built of aluminum and glass and set WORCESTER in a landscaped park just off a six -lane highway. SPRINGFIELD WOONSOCKET New England isn't what it used to PAWTUCKET be. It is better, much better; so HARTFORD much PROVIDENCE better that it is now one of the nation's NEW BRITAIN BEDFORD -FALL liveliest markets for merchandise -even NEWPORT ONEW CONNECTICUT RIVER though a lot of people with merchandise RHODE to sell don't know it. ATERBURY ISLAND The rebuilding of New England has NEW LONDON to be seen first -hand to be appreciated. HAVEN. View of Recovery A 2,500 -mile DGEPORT tour covering over 90% of the New MFORD England population provides a dramatic picture of the way Yankeeland is recovering from its depression, tooling up for the space age and remaking its physical structure. A 65 -mile drive

BROADCASTING, June 22, 1959 71 CAI.IOV RADIO ENTITY WITH

TRANSMITTERS

awat-0A

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radio package anywhere . . Caribou LOBSTERADIO, a single radio Waterville entity with 8 transmitters. Local Augusta programming, local personali- Sanford ties, local coverage . . . one REPRESENTED BY: Rumford basic cost. New York: *Bowdoin College Richard O'Connell, Inc. Center for Eco- Boston: Harry Wheeler Company nomic Research - $30,343,000 Chicago - Detroit - West Coast: "Maine Business Doren F. McGavren Co., Inc. Indicators"

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STEPS TO TAKE FOR GREATER SALES IN

GREATER BOSTON and GREATER WARE .

WH IL * MUSIC- NEWS -SPORTS * WARE Sherwood J. Tarlow, President, Tarlow Associate Stations

WHIL -1430 K.C., Boston, Mass. National Rep.: Grant Webb & Company WARE -1250 K.C., Ware, Mass. National Rep.: Breen & Ward Company Regional Rep.: Harry Wheeler & Company

Other TARLOW Stations: WHYE, Roanoke, Va.: WWOK, Charlotte, N.C.: WJBW, New Orleans, La. and associated with WLOB and the Maine Lobster Network, Portland, Me. of the Manhattan dormitory in West- chester County, N.Y., in its own right a New England has only: crowded blend of old and new industry. 2.0% of the nation's land area The Yankee factory, from New 5.8', of its people Haven north through Hartford -New But it produces: Britain to Springfield and Worcester, 6.6% of the nation's personal income Mass., east to Greater Boston and all 6.7% of its wages and salaries the area east and south of this right - 6.5% of its retail trade angled perimeter with a northward 10.0% of its total manufacturing bulge. 37.0% of its jewelry 37.0% of its footwear Old New England, New Hampshire, 25.0% of its cut stone except the southern strip, Vermont, and 14.0% of its potato crop Maine. This beautiful area combines 12.0% of its aircraft parts and products rural and hill country economies and 85.0% of its sterling silverware unlimited water supplies with some in- 56.0% of its newsprint dustry. It's one of the few areas left 16.0% of its pulp -paper into which mechanized America can 80.0% of its sporting firearms, ammunition potential is enormous. 12.0% of its electronics spread; the 80.0% of its packaged frozen seafood This is the country of Colonial hero- 33.0% of its fabricated plastics ism, tough conservatism, thrift and energy -once the solid backbone of old And it possesses: America. It now is at the northeastern 6.7% of the nation's telephones top of this backbone, with mixture of its commercial laboratories 13.0% of old Yankee stubbornness and new blood 20.0% of its life insurance assets 27.0% of its machine tools from all over America and the world. 13.0% of its colleges and universities Pessimistic Reports Yet the country's oldest region is also the least understood. A spring newscast on the along Boston's circumferential Route story of progress. Their investment in NBC -TV network was based on "four 128 unveils a panorama of a hundred the future gets scant attention outside dying towns." The four towns didn't big electronic, scientific and precision their boundaries. Their products aren't act at all dead that morning of March instrument plants. A decade ago this properly promoted, even in their own 19, as NBC discovered a few minutes area was farm land and forest. backyard. Maine grows excellent po- later at its Rockefeller Center headquar- Here are a few mid -summer 1959 tatoes, but the Somerset Hotel, Boston's ters. A few weeks later NBC -TV de- readings on New England's business social shrine, serves Idaho Russets in scribed an industrial miracle in four pulse: its dining rooms -and emphasizes their New England towns (page 76). High income, well above the na- Idaho origin on its menus. The June issue of Esquire described tional average. Outsiders hear the bad things about Boston as a place with "no future un- New England, but get little word about High savings, ditto. less it gets great planning and greater the good. They notice the loss of 57.- luck." Just about every phase of mod- and Jobs in both manufacturing 000 New England factory jobs in the em Boston was misrepresented, accord- the increase. non -manufacturing on past decade, but seldom mention the ing to those who know the city. The Above -national- average household 310,000 increase in total employment metropolis teems with planning and equipment. that took place during the same 10 modernization (see Boston story, page High retail spending. years as service industries expanded. 102). New England has become a center for The valiant struggles of local and state Newsweek magazine recently had a advanced technology. Last spring it development groups to replace lost em- textile -tragedy piece. was divulged that a New England radar ployment are mostly ignored. The New England Council and busy rig had delivered electronic energy all No other region has been so minutely chambers of commerce are kept off the way to the planet Venus and back. scrutinized and so flagrantly misrepre- balance by this parade of pathos. They Nose cones for missiles, pocket -size tv sented by media analysts. promote diligently and do a constructive transmitters, yards -long computers, "Their stories and pictures provoked job of making New England attractive gadgets that play tricks with atoms - a widespread pessimistic belief ... that to new employers, but their voices don't all the intricate gear of the space age the region's manufacturing sun had reach out loud enough or far enough. is being conceived and produced in New crossed the zenith and was well on the Last May 24 the New York Times England. The region is now the most wane," the Boston Federal Reserve surprised them by describing the way concentrated center of research and Bank recently stated. "Their preoccupa- thousands of small industries are sprout- scientific industry in the U.S. tion with the decline of textiles ob- ing into big plants. The Times added, All this in an area that has had the scured their view of the growth of "If the Yankees have a shortcoming it highest ups and lowest downs of any other industries and the final supremacy is a reluctance to do much shouting major geographic segment of the coun- of New England metal -working. about it. Consequently they often are try. New England has survived its "Especially significant are the newer sold short by outsiders. The record of downs, including the loss of 300,000 research -based industries which put the the flight of textile mills has hung like textile jobs in the past 25 years. It has electron to work." an albatross around the necks of the learned to survive better than many The story of modern New England Yankees for years." other regions of the nation. The 1957- can't be told by a two -day peek at Bos- Old and New New England is 58 recession didn't hit New England as ton's scientific plants or a skimming of combining old and conservative capital hard as it hit a good many other places library stacks. New England is intri- with a rising generation of younger in the U.S. cate and complex. It is split into three management during the transition from A Poor Image Unluckily, New Eng- general sections: soft goods to hard goods and scientific landers haven't been able to sell their Southern Connecticut, an extension products. Its supply of skilled labor is

BROADCASTING, June 22, 1959 (SPECIAL REPORT: NEW ENGLAND) 73 GOOD AND BAD ABOUT NEW ENGLAND New England has its pros and growing volume of private engineering first 100 U.S. banks. cons. Unluckily its cons, or minus and industrial studies. Plus Over 75,000 aircraft employ- factors, are better known than the Here are economic strong points: es, led by United Aircraft. pros, or plus factors. Plus Factory employment steady Plus There are more well -paid A matching of these plus and for a decade at 1.5 million (see chart). white -collar workers in new industries minus elements shows that much Plus Retail sales have dropped (textile plants had few executives and progress has been made since New only one year since 1947 (see chart). technical people). Englanders set out to salvage the Plus Non -factory employment was Plus There is one auto for every region from a textile- inspired collapse, 1.8 million in 1947; 2.2 million in 1959. three persons (1.0 million population). but there's still trouble ahead. Plus Total employment was 3.3 Plus $30 billion life insurance is Here is the plus and minus balance million in 1947; is 3.6 million in 1959. in force; 18 million policies. is increas- sheet of New England: Plus Output per worker Plus Air defense facilities are all ing as textile and metal industries re- Rock -hard New England weathered over the place, including SAGE (Semi - the 1958 recession in good shape, suf- place old equipment. Automatic Ground Environment) and fering less than the U.S. as a whole. Plus Local and state development some not generally discussed. groups attract new industry. Three good reasons for this show of Plus There is 45% more cash in Plus The region's schools train one resistance were cited by Robert T. savings accounts than the U.S. average. economist at New Eng- of every seven scientists. Westermark, Plus There is high ownership tv Telephone and Telegraph Co.: Plus Developing industrial uses of land sets, radios, telephones and appliances. Better balance of manufacturing in- atomic energy, especially motors. Plus Export- import trade means $2 dustries, growth in one industry off- Plus There's lots of finance-in- setting declines in another; volume surance funds, Boston banking, college Plus There are 5,000 boats. New of business in non- manufacturing fields endowments, big family trusts and in- Englanders spend $200 million a year continued to grow; New England's vestment houses (eight of U.S. bank, on boats. great research centers were working on insurance and investment trust assets). Plus Personal income up 4.5% in extensive military assignments plus their Phis New England has seven of year.

aided by a growing scientific culture- spent more money and supported a ment in recent commercial history, the engineers, technical specialists and larger volume of business." many economists believe, is the 60- research people turned out by its uni- And then it added: mph limited- access highway. Boston is versities. "The overall gain in purchasing pow- now four hours drive from New York, The New England business trend is er has had a stimulating effect upon less than nine from Washington. Short generally upward, "a pleasant contrast trade and business in general." with the opening 1958 months," the Building Program New England's million. Boston Federal Reserve Bank said in industrial, residential and municipal New business and residential settle- reviewing 1959 developments. It found structure was old, some of it worn out, ments are developing at every access "a tone of hopefulness and buoyancy." at the end of World War II. Many of point. A warehouse suddenly appears at a turnoff; trucks drive in; a gas sta- Other findings by the reserve bank: its sprawling multi- storied mills were strung along rivers where water and tion, restaurant and small electronic The usual mid -winter employment power resources were available. Most components plant spring up at woods decline was relatively mild. of these mills are still there, some edge.

six . states have employment All empty but others bustling with low - The Big Street This is new America gains over a year ago. rental garment plants and scientific and new New England. Boston to New (mis- Jobs in ordnance industries industries. York is on the way to becoming a single siles) are up 50% in two years. New housing developments are ap- metropolis of many separate govern- best Leather and shoes are strong; pearing outside central cities. Local ments but many common commercial first quarter since 1956. communities are facing up to the com- interests. New York to Washington like- Chemical outlook favorable. mercial and traffic problems created by wise. Good pickup in electronic com- old, winding, narrow streets. New The combined Boston -Washington equipment. ponents, communications Haven, Worcester and many others are stretch of 500 miles is known by econo- Textile machinery up, non -elec- razing wide swaths in major rebuilding mists under such names as Linear City trical machinery down. operations. and Big Street. Its development was up over a year Pulp and paper well Newest symbol of progress is the predicted years ago by Dr. Christopher ago:. ' super- highway. New England was Tunnard, of Yale. Factory work weeks are longer. among the first areas to sense the im- "When will Linear City be a single failures; Drop òf 17% in business portance of fast motor traffic in eco- economic unit ?" Dr. Tunnard was new incorporations up 39%. nomic development. The old Merrit asked. season Opening of summer tourist Parkway, built before World War II, "In less than a quarter- century," he backed by record'vvinter resort business. still feeds heavy flows of autos in and replied. "And later it will reach from Department Stores sales up 5% in out of metropolitan New York. Portland, Me., to Norfolk, Va." first quarter. Later came other Connecticut arter- New England's end -of- the -line locale, improving Even textile mills report ies, a Boston -Portland link, Portland to long one of its worst handicaps, may be- business. Augusta, Me., Boston's circular Route come one of its most precious posses- The bank summed it up this way: 128 and the cross -state Massachusetts sions. The fast highways are bringing "More people, had jobs, wórked more Turnpike. skiers in the winter, anglers in the hours per week, received more income, The most important single develop- spring, vacationers in the summer, land-

74 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 Plus Shipbuilding is active. because of the long haul, but atomic Minus Massachusetts' state debt is Plus Unemployment drop- 256,000 power promises to be an equalizer. described as the highest in the nation. collected benefits in 1957, 178,000 in Minus Japanese textile imports are Minus Other regions are expand- 1958. troublesome and getting more so. ing in the electronics field. Plus Construction contracts up 9% Minus Shoe imports, too, are rising. Minus The center of population is last year. Minus Factory earnings are $1.79 moving westward. Plus All -time record in department an hour compared to $1.97 for the na- Minus The research and educa- store sales last December (up 3 %); tion (early spring figure). tional edge on the rest of the country suburban sales up 23 % -both over De- Minus Much of the industrial plant isn't necessarily permanent. New Eng- cember 1957. is archaic and inefficient. land has no monopoly on brains. Plus There's a $1.2 billion tourist Minus Many New England young Minus The winters are tough. industry. men move away in search of executive Minus A high percentage of the The New England survival story is a opportunities. housing is old even though substantially series of gutty struggles. The results Minus New England's capital has built. are found everywhere -well, almost financed some of its competition in Minus Tourist business is hurt by everywhere, but effects of the textile other regions. old, beat -up hotels at some of the decline are still obvious. Minus There's a shortage of min- beaches and by slow development of Here are some of the obstacles that eral resources. modern motel -hotel facilities. Some ma- can effect New England's progress: Minus Welfare -state laws, public jor cities have sad accommodations. Minus Taxes are high in several spending and business taxes create a Minus Vermont, New Hampshire states. business climate unfavorable to efforts and Maine (north of Augusta) have Minus There's much dependence to attract new industry. General Elec- highway problems. on military business; a Pentagon de- tric Co. and Raytheon Mfg. Corp., for Minus Municipal housekeeping is cision can upset a large plant and its example, constantly complain of this sloppy in some places, excellent in feeder plants. climate. others. It's expensive to pretty -up old Minus Transportation costs are Minus Massachusetts, Rhode Island streets and buildings. high; New England is at the end of and Connecticut are so heavily indus- Minus New England's advantages the line. trialized that some economists figure are under -promoted. There's still plenty Minus Fossil fuels are expensive their growth potential is limited. of defeatism.

scape lookers and hunters during the staid Beacon Hill, crusty center of Bos- New England is changing -and for colorful autumn. ton's blue -blooded financiers, is turning the better. Its people are hard -working. Roads to Work The highways are modern. Its money is going into the Their economic status is improving. taking people closer to their work by newer industries- research, nucleonics, The fight back to economic affluence the clock and farther from their work all the products of the late 1950s. isn't over, but one thing is certain -New by the mile. With 60 -mph roads, New Legend says, though, that inside Bea- England isn't about to collapse. Haven folk work in Bridgeport or the con Hill's brick mansions there still re- Some day the canards about its pur- New York environs, or in New Britain main a few descendants of stubborn ported miseries will be dispelled and or even Hartford. Hartford residents Tories who peer out from behind win- the true story will be told-widely, ve- drive to Windsor Locks or Springfield, dow shades in hope they once more will hemently and frequently. Mass. Springfield residents drive to see the Red Coats marching across the That's one problem New England Windsor Locks or all the way to Wor- Common. hasn't licked. cester. Railroad Woes As in other parts of the nation the railroads are slipping For marketers who want to reach New England customers with while highway networks speed up motor advertising, television and radio are ideal vehicles. There is excep- traffic. Rail upkeep has been cut to a tionally heavy tv and radio penetration in all six New England states. minimum, and passenger car house- In Connecticut, Massachusetts and Rhode Island a whopping 92% keeping is pathetic. of all homes are equipped with television. These figures are exceeded by no other states in the But New England needs the railroads. U.S. and are equalled by only two (New Jersey and How else, for example, can General Ohio). The national penetration figure for television is 86% of all homes; . Electric ship its big transformers out New England, as a region, has 91% All six New states have of the Pittsfield, Mass., plant? Some re- England heavy radio penetration. At the latest estimate 1958 by A.C. quire specially built flat cars, some (March Nielsen Co.), radio homes two cars. totalled 96.3% of all U.S. homes. All six New England states had higher percentages of radio penetration. While old New England's man -made surface is being reshaped, there's no % of Homes c( of Homes need to alter its geography. The hills, Having Tv Having Radio rivers, lakes, ponds and indented coast- Connecticut 92' ; 96.7'x, line combine commercial and recrea- Maine 89 tional advantages. 97.6 Massachusetts 92 96.8 There's little waste land in the six New Hampshire states. Some of the rocky acres gave 90 96,5 colonial farmers a bad time, but mod- Rhode Island 92 96.7 em agriculture and industry know what Vermont 86 96.9 to do about them. Note: Tv homes estimates are from Nielsen as of spring, In Transition New England is 1959; radio homes are from Nielsen as of March 1958. changing, swiftly and inexorably. Even

BROADCASTING, June 22, 1959 75 until dry, and had supplied their own report CONTINUED New England industrial transfusions. Unfortunately they were still tagged with the "Gone South" label. FOUR OBITUARIES BY MISTAKE Making a Vacuum What happens when major industries move out? These classic cases show how bad publicity In New Bedford, textile miseries began as far back as 1929 during a long dogs New England despite record of recovery strike. A second strike in 1934 was part of a nationwide work stoppage. "... And today four Massachusetts Commerce executive secretary, pulled But soon most of the city's 26 mills towns are dying." a cutie. Instead of complaining open- were humming again and business was Today was March 19, 1959. ly, he sent his congratulations to Gar - getting better. Aerovox Corp., capaci- The words, accompanied by film, roway: "Let's face it, we do have tors, was induced to set up in New were heard on the NBC -TV news seg- problems," he wrote Today's m.c. "We Bedford, a plant employing several ment of Dave Garroway's Today. had a lot of calls. Our people were thousand. Cornell-Dubilier (electronics) The towns are really cities -New sore." came later. Bedford, Fall River, Lowell and Law- Mr. Greely thought NBC -TV might New Bedford was diversifying its in- rence. Each is a community of more be interested in developing the New dustry. World War II kept the mills than 100,000. England theme by telling how Lawrence busy, especially those producing hard In New Bedford, Mayor Francis J. businessmen had bought the 20 Arling- goods and all types of machinery and Lawler hung up the phone and noted ton Mills buildings for $325,000 (as- metal products. By 1947, however, the as he took a breather between howling sessed at $2.8 million). He added, southern migration was resuming. callers that spring was only hours "Today those buildings house 7,500 Last year New Bedford lost two big away. Winter hadn't been trouble -free, employes, more than were employed mills -Wamsutta and Hoosac, throw- not at all, but all around were signs of before the mills were closed. Twenty- ing 1,800 out of work. Yet unemploy- recovery and progress. seven firms and the Internal Revenue ment has declined from 9,000 to 8,000 Buzzards over Buzzard's Bay? Not Service (processing short tax forms) are since spring of 1958. Rubber products again, New Bedford's civic leaders feeding more families than their tex- led the new jobs. prayed. Another textile tragedy would tile predecessor." Filling a Vacuum These shocks crumble the bones of old Hump Back, When the returns were in, NBC -TV aren't absorbed automatically. It takes the whale. star attraction in the city's was convinced the New England textile planning, pushing and persuading to re- famed Whaling Museum. story had two sides. build a city's industrial structure. New Alfred R. Thackrey, executive sec- New Lead One month later, April Bedford decided in 1949 to solve its retary of the Board of Commerce, paced 22, NBC -TV opened its Today news- own crisis by forming an Industrial the floor. Charles J. Lewin, quietish cast this way, "One of the most dra- Development Legion. Another group, editor and general manager of the matic industrial revivals in the nation Greater New Bedford Industrial Foun- Standard -Times (operating WNBH), is taking place in four New England dation, was set up to raise capital to was fuming. "Permanently depressed," towns . . . towns hard -hit by the col- improve sites and finance new factory the newscast had stated. The words lapse of the New England textile buildings. A Cooperation Unlimited rang in his ears while the phone kept business." Crusade raised $1 million, and New ringing. Breakfasts tasted better that morning Bedford added an 800 -acre industrial The Comeback By lunchtime they in New Bedford, Fall River, Lowell park and a 64 -acre marine terminal. knew in Radio City, 200 miles away, and Lawrence. New Bedford is only 30 miles from that New Bedford wouldn't let New But all New England wondered how Plymouth and its exalted rock. "We York get away with this story. Mayor this could happen, how a communica- have no intention of making a burial Lawler's snappy telegram included a tions company in New York, hardly ground out of the land where American request for equal time and a positive four auto hours away from these textile industry began," Mr. Lewin said. "Look account of the city's comeback from towns, could take so one -sided a look what's happening," he added, citing this decades of textile troubles. at a two -sided story -the story of a list: Three other Massachusetts cities successful fight for economic life. Berkshire -Hathaway, textiles, plant wanted it known they, too, were hurt. The answer was simple. These tex- re- equipped with latest machinery, em- At Lawrence, P. J. Greely, Chamber of tile centers had bled freely but not ploys 2,000 and is headquarters for the

Before Acres of empty space were left at Lawrence, After When Raytheon moved into Shawsheen to make Mass., as American Woolen closed its big Shawsheen plant. Hawk missiles it gave area $2- million -per -month payroll.

76 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 There's nothing AMERICAN unusual about getting an account. That's one of the joys of business. Losing it is AIRLINES one of the hazards -that happens, too. But COMES when it does, we like this kind of sequel: American Airlines ( "Music 'Til Dawn "), AND GOES after an initial three -year cycle on WEE!, left to go to a higher power Boston station. Now they're back on WEE II Such contracts are the greatest tribute a sponsor can pay a station. They mean he's assessed both stations' performances and he's picked you. In this case, American Airlines confirmed what we've been saying for a long time: an advertiser is simply not in Boston unless he's on WEE!. Listeners believe in WEEI, follow it, swear by it. And WEEI's entire staff Is determined- through inventive promotions and aggressive merchandising - to translate that audience loyalty into sales. This kind of performance is typical of all seven CBS -Owned Radio Stations. Each one is the bedrock of any advertising pro- ...AND gram in its market. ( "Music 'Til Dawn" is now In its seventh successive year on COMES WCBS, New York, WBBM, Chicago, KNX, BACK Los Angeles, and KCBS, San Francisco.) AGAIN They're great stations. Take our word - and American Airlines'.

The CBS -Owned Radio Stations

WEE!, Boston; WBBM,Chicago; KNX, Los Angeles; WCBS, NewYork WCAU, Philadelphia; KMOX, St. Louis; KCBS, San Francisco organization; J. Curry Mendes Corp., paper machinery, new plant this summer; Quaker Oats, pilot pet-food plant at the harbor; Morse Twist Drill, $3 million in new equipment; Goodyear, WTAG's 2 -Layer Cake $2.5 million invested in three years, with 850 working on three shifts; Fire- stone, new contract for shell casings. The whaling industry is history but the current seafood catch at New Bed- ford is valued at $14 million annually, led only by San Pedro and San Diego on the Pacific Coast. Omega Aircraft Corp. is making twin - engine helicopters, hopes to turn out 500 eventually. New Bedford is distribution point for Cape Cod, Martha's Vineyard and Nan- tucket. Its fishing industry employs 3,000 and produces 75% of the world's scallop supply. Fishing is of such public interest that local radio stations list the daily catch of these boats. Ocean cargo ships come into the harbor. Beaches have been improved, new streets built. A heavy share of the factory buildings are of the one or two - story type favored by modern industry. Many small businesses occupy once - vacant mills. Mr. Thackrey said 50,000 out of the total 105,000 population of the city were employed during the spring. "Does that sound like we're dying ?" he asked. The Second City Fall River, between New Bedford and Providence, R.I., has a similar story. Alarmed in 1954, it staged a BJ (Building for Jobs) THE FILLING: Day, raising $500,000 in a fast sidewalk campaign. Greater Fall River De- Worcester County . . . population 582,600 velopment Corp. was formed and a new plant was built on speculation. Minne- apolis-Honeywell leased it. A second THE FROSTING: "spec" building is to be ready by July. May payrolls in Fall River were more than $500,000 above May 1958, said Central New England . . . another 617,400 John Scanlan, of the Chamber of Com- merce. Globe Mfg. Co., girdles and elastics, is expected to add 150 jobs Total Calories 1,200,000 this year. Artcraft Fixtures, planning to move out, was induced to stay when 40th U.S. Market* -More People Than Some States - more plant space was provided. Mon - toup Electric (Stone & Webster unit) There's more here than meets the eye in the usual market has a $20 million expansion program reference sources. Maybe you've missed or misinterpreted under way across the river in Somerset. the real potential in this important segment of the New Firestone and Latex are active; C.N. Beetle, plastics, is enlarging; Berkshire - England market. WTAG is the only station that covers Hathaway is busy; Marscot Plastics is all of it. For up -to -date information, contact our represent- making boats. atives, Henry I. Christal Co. The gloomiest spot in Fall River a decade ago was Pleasant Street, where Union Mills had shut down. Now 1,700 employes work in garment, furniture, wA 5000W 580KC AM-FM finishing and other industries housed in this group of sturdy buildings. Fall River has a 35- foot -deep harbor WORCESTER, with a $2 million state pier. Shell and MASSACHUSETTS other refineries get their oil via the At- lantic. A new super- highway has *SRDS - MAY t959 brought Boston within a one -hour drive. ,- A big suspension bridge is planned

78 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 WTIC -TV SELLS RICH, RICH SOUTHERN NEW ENGLAND

REPRESENTED BY HARRINGTON, RIGHTER AND PARSONS INC.

GREENFIELD WTIC -TV HARTFORD, CONN. NORTHAMPTON HOLYOKE CHICOPE

MANCHESTE TORRINGTON ` HARTFORD BRISTOL NEW BRITAIN

VAT R B U R Y M I D D L E TOW N' MERIDEN

BROADCASTING, June 22, 1959 ï9 across the river. Several downtown And the Bigelow carpet mill in Lowell, putting in a $5 million addition. Ray- blocks have been razed for commercial another onetime major employer, also theon has 3,500 employes. Wakefield buildings, a park and parking space. is out of business. As though a period Industries, making cases for Symphonic A new expressway through the city is is being put on the New England tex- Radio & Electric Corp., has grown in the works. "You can see why Mayor tile industry -the mill is now being torn from 69 to 450 employes since 1954. John M. Arruda and the chamber got down." Symphonic had 84 then, now has 1,500. after NBC -TV when they did that "We're now an ex- textile city," said Lowell has Carrier Corp., Reiss As- `dying town' program," Mr. Scanlon Andrew McCarthy, executive director sociates and is planning two urban re- said. of the Lowell Chamber of Commerce. development projects -"a leader in The Third City Lowell was the "A long bus strike has hurt us but we're New England's switch from a one -in- next Massachusetts city given an ad- holding no wakes. The last textile shut- dustry economy," Mr. McCarthy said vance obituary by NBC -TV, receiving down was the Merrimack Mfg. Co. cot- of the community that Charles Dickens favored treatment when the telecast ton mill in 1957." had once described as "the most beau- opened. This is Lowell, Mass., where CBS -Hytron was the first to set up tiful industrial city in the world." the Appleton Mill, now unused, used to in an industrial park started by a local The Fourth City The final city employ thousands of textile workers. foundation. It has 650 employes and is in NBC -TV's left -handed eulogy, Lawr- ence, suffered one of the major shocks of the textile migration when American Here's where we Woolen Mills moved out of one of New England's largest mills, a shut- separate the men down that had started in 1952 and ended three years later. Shawsheen from the boys! Village, it was called, an industrial showplace with "company houses" that looked more like a Westchester County community. Lawrence and adjacent Andover lost thousands of jobs when Shawsheen shut up shop. But along came Raytheon. Shawsheen is now turning out Hawk missiles that add security to 20th century America. Raytheon has a $2 million monthly payroll at Shawsheen -at least six times the old woolen payroll. A spring evening drive around this vast plant showed a late shift at work; 6,200 are on the payroll now, and it is headed toward 7,000. American Woolen had 2,000 at peak. The redevelopment program is bringing results in Lawrence. Western Elec- tric has opened a multi -million dollar plant. Employment went up 600 in a recent month, even textiles showing a gain of 190 jobs. NBC -TV's followup telecast in April told a constructive story of New Eng- land's revival. New Bedford, Fall River, Lowell and Lawrence were vindicated. MORE ADULTS"* A lesson was taught, a simple lesson: (the mature BUYING audience) Don't go around calling New England a corpse. LISTEN TO WEAN Tallest of all *Nielsen- April -May, 1959 The highest structure in the Adult listeners, average United States will be the 1,619 - reported per hour -- 88.9`/, foot tower being erected for WGAN -TV Portland, Me. The m tower is located at Raymond, Me., 20 miles northwest of Portland. 10° It will top by nine feet the antenna 5aR`. h t of KSWS-TV Roswell, N.M., now to M'd% 24 -HOUR A DAY MARKET PLACE the tallest in the country. Creigh- ton E. Gatchell, WGAN -TV vice IN PROVIDENCE, RHODE ISLAND - president -general manager, said THE HEART OF. THE NATION'S TEST MARKET the RCA antenna wil be a traveling wave array with an 18 -gain Ask Venard, Rintoul & McConnell factor. In New England: Foster & Creed

80 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 :.4-';.s.,:.<.,

:. , .,..

IA ,..,-..i.....i..y.," 1, 10 1,l W .:k., GREATEST COVERAGE

CE IN RICH, RICH SOUTHERN

NEW ENGLAN D WTIC 501000 watts HARTFORD 15, CONNECTICUT Tel: JAckson 5-0801

REPRESENTED NATIONALLY BY HENRY I . CH RISTAL COMPANY

BROADCASTING, June 22, 1959 81 New England report CONTINUED SCIENCE TAKES UP TEXTILE SLACK A new industrial era brings jobs and payrolls to New England

Two twists of economic fate have shaped New England's survive the textile shock. Automatic bookkeeping and destiny: the decline and migration of textiles and the mechanized mathematics have facilitated the industrial growth of scientific industries. evolution, helping to consume the tubes, transistors, coils, Textiles have been slipping nationally and shifting sub -assemblies and finished units required by the billion - regionally for more than three decades, aside from the dollar computer manufacturing business. abnormal demands of World War II. The textile industry, New England's oldest, dates back Electronics, nucleonics, aeronautics, astronomics-all the to the years immediately following Plymouth Rock; the industries based on modern science and engineering -were electronics industry is one of its newest. exactly what New England needed to offset the textile At least a third of the stuff now coming out of the tragedy. Its concentration of capital, research and technical scientific plants wasn't in use at the end of the Korean training facilities, production skills and resources served War. Ten years from now the scientific industries will be to adapt the region ideally to these latter -day phenomena. turning out thousands of products not now in use. One of the results: a fifth of the nation's entire missile Here are the stories of the falling textile and rising scien- program is centered in New England. tific industries and their place in New England's present New wages and new business helped the harassed region and future.

$400 million has been spent since the ers, often in older age brackets, never Textile story war in plant improvements. get back into industry. The best told story of contemporary Essentially the textile situation looks The South's low -cost advantage is New England is the collapse of its this way: disappearing; wage scales aren't far textile industry. Textile jobs dropped from around apart but New England has more fringe and Told by itself, as it usually is, the 240,000 to 160,000 in roughly a dec- benefits holidays. Spring contract a in settlements brought a series pay story is a tragedy of vacant mills and ade, following national trend the of dying cities. Take the story of "Black industry. boosts. Industry Christmas" in Manchester, N.H. Shutdowns of mills and migrations Problem Actually the en- southward have cut the industry to a tire U.S. textile industry has been sick- On Dec. 24, 1935, the huge Amos - third its 1919 level. ish for many years. Two- thirds of the keag plant, two over miles of mills lining The skidding trend is leveling off. foreign market has been lost and im- the Merrimack River in Manchester, Once New England's first industry, ports have risen. Southern textile plants shot Santa Claus. The plant closed, and it's now behind electronics, transporta- are hurting, too, but not as badly as suddenly 18,000 families faced poverty. tion equipment and other hard goods. their northeastern competitors. Leave the story at that point and Textile wages are below the gen- A recent textile study by the U.S. you have a drama of human misery. eral factory level. Senate pointed out that the textile in- Carry it to its conclusion, however, and Jobs are dropping faster than pro- dustry hasn't shared the growth of the you have a story of another kind. duction. U.S. economy since 1947. People are After recovering from the first great A half -million jobs are tied directly spending less for apparel as recreation shock of the Amoskeag closing, a citi- to textile production. opportunities increase. Some of the zens group raised the money to buy Migration to the South is practi- new fabrics are more durable; plastics the 10.5 million square foot plant for cally over; closings are mostly shut- and paper are used as textile substitutes $5 million. Today 12,000 persons are downs. in industry. working in 128 separate industries Half of the displaced textile work- Textile profits are down and a lot housed in the Amoskeag mills -electronics, bottling, tanning, other enterprises. A Classic Story The Amoskeag folding and the resultant comeback is a familiar event in New England. Some- how the rest of the nation still thinks of the region's troubles rather than its recovery. New Englanders readily admit their textile plant has shrunk but they remind that it's just one of many billion- dollar- plus segments of the economy. Last May the Boston Federal Reserve Bank had a pleasant comment, "Improving business even extended to textile mills," with backlogs or orders leading to a spring speedup in cotton, woolen and worsted, dyeing and finishing, "the best Automation impact Only one person is needed to operate textile machine, tone it has had for some time." Over turning out tricot cloth, lingerie and sweaters.

82 BROADCASTING, June 22, 1959 Textile transition All Manchester, N. H., went in mourn- shut down its miles -long Merrimack River plants. But Man- ing during the Christmas holidays in 1935 when Amoskeag chester snapped back, the mills now house 128 industries. of the national textile plant is obsolete, 2, development of new types of business rolled over to die (see recovery story, the committee found. Among solutions and industry and 3, a brake on tex- page 76). Some hard -hit cities are still suggested were import quotas and a tile imports. losing ground one month, gaining it realistic approach to depreciation rates Modernizing can help. Take Berk- back the next. to encourage plant modernization. shire- Hathaway's plants in New Bed- But dying? That's no way to speak Woolen mills have suffered the most, ford, Fall River and adjacent cities. of the living. with a 50% drop in woolen- worsted First the New Bedford plant was trans- fabrics jobs in two decades; 65% of formed into what Edmund B. Rigby, Electronics story worsted spindles have been liquidated. treasurer, calls the most up -to -date in New England's textile problem was the country. Eight mills employ 6,000, "Electronics saved New England's reviewed last April by governors of same as a year ago, but the payroll is life." Massachusetts, Rhode Island and New up due to a general textile wage boost This statement, more than any other, Hampshire. They asked President Eisen- last April. was heard in a month of observation hower for a high -level study of their Berkshire -Hathaway is now compet- around the factory, commercial, finan- difficulties. The request was granted. itive with the South. Three full shifts cial and scientific facilities that crowd An inter- agency committee of top are operating five days a week. Output the landscape of the six northeastern federal officials will direct the study. is greater than a year ago. Said Mr. states. Less successful has been New England's Rigby, "I feel confident a large part of Dramatic, but not quite true. effort to get Congressional aid for needy the textile industry now operating in Best obtainable data, blended with cities. New England will stay here and con- first -hand checking, indicate New Eng- The Ways Out The solutions to tinue to prosper." land's electronic output will exceed New England's textile -based troubles The industry's decline has been a WA1 billion this year, over one -seventh are known to every New Englander - cruel blow to many communities. Man- the U.S. total factory value in elec- 1, rebuilding, with financial aid and chester, Nashua, Lawrence -the cities tronics. faster write -offs for new equipment; of tragedy were legion. But they haven't This is big business, but in itself the electronics industry hasn't replaced all the jobs lost in textile shutdowns and migration, or in feeder and textile service enterprises. A steady and at times spectacular growth of electronic plants has been accompanied by growth in the parallel brain-backed or sophisticated industries that go along with missiles, satellites and the automated way of life. Elusive Figures Exact figures for electronic jobs aren't available. First, the official job classifications of federal and state agencies have just started to catch up with the $9- billion -plus electronics industry. Dr. William H. Miernyk, of Northeastern U., Boston, a leading economist, suggested it would Scientific contrast Minimum square footage per worker is required in modern take one person at least three years to plant turning out measuring instruments. estimate the number of workers em-

BROADCASTING, June 22, 1959 (SPECIAL REPORT: NEW ENGLAND) 83 ployed in New England's electronics plants. Even if such a study were conducted, the final result would face an insoluble WCSH TV 6 problem -the cross -pollination of electronic, nucleonic, computer, instrument and space -penetrating industries. Liter- NBC Affiliate Portland, Maine ally hundreds of large plants are mix- tures of engineering, scientific, research, precision, electrical, chemical and metallurgical industries. Electronics' place in New England's economy and its future can be shown by a few figures and trends: Over 700 plants, many working extra shifts. Fastest -growing electronics area in the U.S., with greater dollar volume than Southern California. Enormous backlogs of orders. No seasonal factor. Prospects of meteoric expansion in military business (over half the cost of a missile is electronic). Combined research, design, machine- tool and instrument facilities give New England leadership in the super- minia- ture, light- weight and shockproof items needed for space vehicles, missiles and the hardware of the future. The Space Future John L. Burns, RCA president, speaking at the dedication of RCA's new missile, electronics and control plant on Route 128 at Burlington, Mass., said New England reach more "is destinated to play a leading role in SIX will the coming electronics and space age." By 1968, he predicted, electronics and space gear will be the region's largest homes for you, too. industrial activity. The Burlington project is RCA's first The area A.R.B. taken April 11-17, 1959 again major plant in New England. Present confirms that you get a bigger, more receptive audi- employment is near 800 and is to be ence on SIX. 3,000 by 1962. A semi -conductor plant had been set up in 1955 in leased space, giving RCA the feel of New England's electronics charms. QUARTER HOUR BREAKDOWN - Mr. Burns described it in these HOMES REACHED words, "Few if any areas in the United States offer greater stimulus to intellec- Sunday through Saturday -_ tual curiosity, original research -basic 8:00 a.m. - 12 midnight materials of electronic progress." The Total quarter hours surveyed Burlington plant is devoted to missiles, in breakdown - 449 anti -missile techniques, electronic fire control and other intricacies of defense. WCSH -TV share .. , . of "firsts" 277.61.7% Raytheon's Story The fantastic Station B share of "firsts" .... 109 24.2 growth of Raytheon Mfg. Co. symbo- Station C share of "firsts" .... 63 - 14.1 lizes New England's electronics industry. In 1942 it was a small tube plant with a $6 million volume. World War II led to fast production of the Remember, a matching spot schedule on Channél 2: Magnetron power tube for radar. Ray- in Bangor saves an extra 5%. theon broke the radar bottleneck with its mass -output techniques. Its radar A MAINE WCSH- TV --(6), Portland assemblies provided three -fourths of the WLBZ-TV --(2), Bangor surface -search systems used by United WCSH -Radio, Portland States and Allied navies. BROADCASTING SYSTEM WLBZ -Radio, Bangor By 1951 Raytheon's sales had WRDO -Radio, Augusta reached a pre- Korean War figure of STATION $89 million; by 1954, $177 million. A policy change in 1956 took the corn-

84 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 ... when WBZ -TV moved into the homes of intrepid New munity. We're proud because it justifies our faith in the Englanders. Just one out of every 20 homes in the area area's growth. had a television set then. Today there are TV sets in And we're proud because the constantly increasing num- 92% of the homes ... and WBZ -TV is by far the No. 1 ber of viewers (61/2 million strong) means that they like station. us here ... and that we are informing, entertaining and We at WBZ -TV are proud of the enthusiastic response selling them. shown us by this vast and prosperous six -state corn- And what else is a broadcaster for?

WB z 0 T-It7 Boston Effective July 1st, represented by TvAR c', Westinghouse Broadcasting Company, Inc.

BROADCASTING, June 22, 1759 85 pany out of consumer tv. Military busi- employer in Massachusetts (35,000 em- several years. It's active in radar, com- ness was growing, pointing to a new ployes), is scattered all over the central puters and other devices. market in what are called "sophisticated New England landscape in old textile Last May 24 NBC -TV network de- electronic weapons." The company in- plants, efficient new industrial parks and voted a Sunday hour to the dedication vested heavily in engineering leadership even in glorified tool sheds -wherever of Avco's $20 million laboratory array in key scientific frontier areas instead convenient space can be leased. Floor on Route 128. Here Avco is develop- of consumer markets, patents and low - space totaled 6.5 million square feet, a ing re -entry nose cones for Titan mis- cost facilities. This led Harold S. recent checkup showed. siles under a $111 million Air Force Geneen, executive vice president, to One in 10 of Raytheon's employes is contract. Titan's job is to deliver a say, "The self -generating ability of prof- an engineer, scientist or executive. The hydrogen bomb to targets thousands of itable growth within the company has near -4,000 crew of specialists is grow- miles away. been established." ing as fast as Raytheon can recruit from Electronic Sampler CBS -Hytron, It's hard to argue with Mr. Geneen industry and campus sources. Bomac, Sprague, Tracerlabs, Datama- after a look at the first -quarter state- The laboratories conceal secrets tic, International Business Machines - ment for 1959. This shows: $333 mil- known to only a few, a common con- the names of electronic and partially lion backlog of unfilled orders, a gain dition in this research reservoir. Some electronic firms run into the hundreds. of $50 million for the quarter; sales of of the military developments have ci- Datamatic is a joint Raytheon and $109 million ($80 million for the same vilian uses. Radar tests in freeze -drying Minneapolis -Honeywell project. Its 1958 quarter) . Total sales in 1958 were of food suggest a revolution in the proc- growth is spectacular, its computers $375 million, a 45% increase over the essing and distribution of food prod- even more so. IBM's plant is at Bur- $279 million in 1957; 1958 earnings ucts. lington, Vt., one of the compact list after taxes were $9.4 million, or $3.08 Famous Names Other leading elec- of major industries in that state. An- per share, 95% above 1957. tronic names are found everywhere. other Vermont industry is the Rock of Raytheon is the only electronics com- Sylvania Electric Products occupies Ages setup in Barre, which turns out pany in the nation with prime con- eight locations in Massachusetts, New a strange pair of items -multi -ton tracts for two major missiles, the Army Hampshire and Maine. Radar, data and blocks of granite and tiny capacitors Hawk and Navy Sparrow III. The missile plants are at Waltham, outside that a finger-nail can conceal. Hawk, a ground-to -air missile, has been Boston, a second data plant at Need- Nationally the computer business tested and is believed near the opera- ham, Mass., and transistor -diode pro- runs into the billion -dollar bracket. New tional stage. It has knocked down the duction at Woburn, Mass., and Hills- England's share isn't easy to compute. XQ -5 six miles aloft and traveling at boro, N.H. Most of the other plants A good guess would give it at least twice the speed of sound. Sparrow III concentrate on lighting products. a fourth of the U. S. total, maybe more is an air -to -air missile. The entire unit Sylvania isn't doing much talking when the long racks of missile -space is made in New England. about its Project Plato, an anti -missile equipment are included. Raytheon, a sprawling giant, largest guided missile it has been working on Electronics equipment fits into the

Pulse shouts about it... Bostonians spout it... The. latest 27- county Pulse rates Nielsen shows that WBZ delivers WBZ +WBZA No. 1 in 4 out of 5 more adult listeners than any other quarter hours, in a primary service radio station in Boston! area of 51/2 million people!

-."1000y

86 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 office operations of every known type High Pay Jobs One of the mush- As atomic power sources increase, of major industry, even television rooming computer outfits is Epsco Inc., the disappearance of shipping expense audience research (BROADCASTING, Boston. An engineer who is handy with for older fuels will place New England May 25). But related industries turn the stuff that goes into its air -traffic closer to competitive equality with other out equipment used to house and op- control systems and missile trackers can regions. After all, the ingredients of erate electronic gear. earn $15,000- $20,000 a year. Epsco an atomic power plant can be delivered Example of Growth An example is figures this is a good investment in its in a relatively tiny package. D. S. Kennedy Co., at Cohasset, south- business. It has been a pacemaker in Nuclear Development There's se- east of Boston just beyond the eastern combining digital (number) and analog crecy everywhere - along Boston's terminus of Route 128. At the end of (physical quantities) computers. Charles River, around Route 128 and World War II the plant, headed by Starting from a basement in 1953, in research laboratories. Four big Bos- Donald S. Kennedy, employed five peo- Epsco is now in the $10 million -a -year ton -area nucleonic projects are said to ple building radar reflectors for Ray- bracket. It has equipment that will involve around $200 million. A reactor theon. After the Korean war the com- measure in terms of a millionth of a at Rowe, in western Massachusetts, will pany got into antenna systems and its second. The Epsco Stardac is designed supply power in a region that uses lots volume rose to $4 million in 1956 as to guide Polaris missiles from sub- of it. it went into big tracking antennas. merged submarines to distant targets. Two nuclear -powered naval ships, Charles Creasor, vice president of A heavy industry unit, United Shoe adding up to around $200 million, are Kennedy, said the company's 1958 busi- Machinery Corp. has a contract to under contract to Bethlehem Steel. ness was $14 million. All but a dozen build reactor components for atomic Atomic submarines are coming out of of its 700 employes are in New Eng- power generation. the General Dynamics yards at Groton. land. "Right now we're taking a breath Scattered Installations Raytheon, Lowell Technological to decide how big we want to be," he Epsco, Bomac and the other electronics Institute has plans said. manufacturers in New England have for nuclear education and a re- Kennedy installations include the their components, sub -assemblies, as- search center. Massachusetts Institute of long -range dish at Lincoln Lab., west semblies and specialties all over the ex- Technology, Harvard, Northeastern and of Boston, MIT -operated plant that tensive defense installations that dot the U. Worcester Polytech are deep in atom -splitting. delivered the blip of radar energy to six states. Medical schools, hospi- tals, industrial plants and research Venus and back, plus others in the Cape The science of nucleonics, less than centers are utilizing new Canaveral- Ascension Islands chain. The two decades old, has been embraced products in their economy -promoting company's four plants had a $11 million eagerly by New England where high operations. backlog at a recent checkup. Its reflec- fossil-fuel costs (oil, coal and gas, It's a safe guess that all the newer tors and associated radar gear auto- mainly) have been a competitive prob- sciences are going only one way -up. matically stick to the course of a sky- lem, raising production expense in com- And New England intends to lead the ward satellite. parison with areas closer to fuel sources. ascension.

All New England is mad about it. T'TTJi? 2' + WBZA Newsmen in the field give lively local news coverage...top personalities key their shows to special New England tastes! No wonder they all tune in .. . all over! Radio More New England listeners than any other radio station! The only single advertising medium that blankets all New England!

BOSTON Represented by PGW Effective July 1, represented w z by AM Radio Sales, Inc. WBU SYBIHGFIBG

R:1n Westinghouse Broadcasting Company, Inc.

BROADCASTING, June 22, 1959 87 When you buy 50,000 Watt WHDH, you get BOSTON plus 25 Key New England Counties!

Weekly WHDH Penetration of 25- County New England Area* MASS. BOSTON STATION MAINE N.H. R.1. 5 OTHER 5 BOSTON TOTAL PENETRATION 5 MAINE COUNTIES '5 N.H. COUNTIES 5 R.I. COUNTIES MASS. COUNTIES METRO COUNTIES 25 COUNTIES PERCENT WHDH 61.5% 63.4% 44.6% 68.0% 76.8% 69.1% FAMILIES 53,600 64,200 101,600 116,200 706,300 1,041,900 *Latest area Pulse WHDH reaches 80% of the population that accounts for 81 % of ALL RETAIL SALES in Maine, New Hampshire, Massachusetts and Rhode Island! Serving 1,507,000 Radio Homes

On WHDH, your $60.00 spot buys all 25 key New England counties, at these pro rated costs:

% OF 25- C PRO OF 25- COUNTY COUNTY RATED COUNTY % PRO RATED & CITIES COST a CITIES COUNTY COST POPULATION POPULATION

MAINE MASSACHUSETTS (Cont.)

Cumberland 3% $ 1.80 Middlesex 21% $ 12.60 Portland Lowell Knox 0.5% .30 Newton Lincoln 0.5 %, .30 Everett Malden Sagadahoc 0.5% .30 Waltham Bath Nantucket 0.5% .30 MANCHESTER York 2% 1.20 Sanford Norfolk 8% 4.80 Biddeford Brookline a "a Dedham Quincy 9.0 MASSACHUSETTS rd Plymouth 4% 2.40 P Brockton Barnstable 1% S .60 o46644669600"065N6 LAWRENCE Hyannis Suffolk 16% 9.60 Barnstable Boston LOWELL Bristol 8% 4.80 Chelsea Taunton Revere Fall River Worcester 2% 1.20 New Bedford Worcester Attleboro Dukes 0.5% .30 NEW HAMPSHIRE Essex 10% 6.00 BC Lawrence Belknap 0.5% $ .30 Salem Hillsboro 3% 1.80 e WORCESTER Lynn Nashua Newburyport Milford Manchester BROCKTON Merrimack 1% .60 Concord Rockingham 2% CON een.zxma°'á 1.20 4K2 Exeter TAUNTON Strafford 1% .60 Dover Portsmouth

PROVIDENCE RHODE ISLAND

vt. tt FALL RIVER Bristol 0.5% $ .30 Kent 2% 1.20 NEW BEDFORD Warwick

Newport 1 %a .60 Newport Providence 11% 6.60 Providence Woonsocket Pawtucket Washington 0.5% .30 Total 100% $60.00

50,000 watts B1LW H D 850 on the dial Represented Nationally by John Blair & Company

88 BROADCASTING, June 22, 1959 New England report CONTINUED

Planning the future Research center in Cambridge, production know -how for business, industry and the mili- known as Trillion Dollar Triangle, provides scientific and tary. It's working on devices that will shape destiny. THINKING: BIG ECONOMIC RESOURCE Research and education are major money makers in New England

Brains are big business in New Eng- institutions, too, are important to the 1636. The region is proud of its land. New England market. Every autumn campuses; 84% of its young people A complex of universities, colleges and an influx of around 200,000 students stay in New England to go to school. prep schools plus the nation's largest col- arrives from every state and most for- An economic portent from the New lection of research laboratories adds up eign countries. These students spend England Board of Higher Education: to a multi -billion -dollar factor in the one to six or more years on a hundred "We can expect college enrollments in economy. campuses. They spend an estimated New England to double in the next 15 They don't even stop at billions in $150 million in the course of a school years." New England when they talk about year for basic campus and personal Trillion Dollar Triangle's explosive their cerebral industry. The main group costs. On top of this the institutions growth is based on the obvious bene- of research firms in Boston, once re- themselves spend $350 million annually fits derived from the concentration of nowned as Research Row, has lately in paying faculties and staffs, buying universities in the Boston area -MIT, been dubbed Trillion Dollar Triangle. supplies and operating their instruction Harvard, the newer, fast -growing This idea factory consists of a cluster facilities. Some, such as MIT, have Northeastern U., Boston U. (another of imposing buildings adjoining Massa- huge grants from government. fast grower with a $60 million expan- chusetts Institute of Technology on the Endowments at New England camp- sion program), Boston College ($30 banks of the Charles River. When the uses are well over the $800 million million campus) and many others. center ran out of river front it backed mark, according to the U. S. Office of Scientists, educators and students like into the city of Cambridge. Now it Education. The income, of course, goes one another's company and tend to live has annexes scattered a few miles out to students and campus projects. The in clusters for sociological as well as along Route 128. value of college real estate and equip- professional reasons. The trillion -dollar aspect is based on ment isn't easy to calculate but it will First Think Factory The original the influence exerted by consulting en- pass $2 billion and is rising rapidly. Research Row had its beginnings in gineering and scientific firms serving pri- Such campus activities as sports are 1886 when Arthur D. Little Inc. was vate industry, government and the mili- important economic contributors. More founded "to improve processes and per- tary. Its discoveries are destiny shapers. students are married than in the past and fect products." The firm of technical Massachusetts alone has 180 independ- naturally spend more on housing, food consultants prospered. When MIT ently- operated research laboratories, and services than the average single moved across the Charles River to Cam- either commercial or endowed by edu- student. Popularity of graduate study bridge in 1916, Arthur D. Little Inc. cational institutions or foundations, is growing. moved next door. Soon it had neigh -; plus 142 private industrial laboratories, Where It Began Higher education bors who figured this was a smart idea. a total of 322. got its American start in New Eng- The biggest boost came in World War Business of Education Educational land when Harvard was founded in II, the most exciting project being an

BROADCASTING, June 22, 1959 (SPECIAL REPORT: NEW ENGLAND) 89 order to provide melted uranium for Dollar Triangle as its cerebral savants the U. of Chicago's stockpile -a modest cut the lapse of time between a labora- role in nuclear history but it pushed tory advance and its application. Research Row into a national role. The University Role MIT plays a Arthur D. Little Inc. comprises 1,000 multiple part in this scientific environ- scientists, engineers and laboratory-of- ment. Besides training young scientists fice people, according to its board chair- and engineers, it is active in defense man, Dr. Earl P. Stephenson, coiner roles. The MIT Radiation Laboratory, of the Research Row label. Its scientists as well as the Harvard Countermeasures and engineers team up with industrial Laboratory, are critical units in the evo- management to solve problems, all lution of the space age. sorts of problems-weather forecasting, The Lincoln Laboratory of MIT, op- what's in outer space, how to break erated under contract for the military, Liveliest up the traffic jam on Main St., cancer is directed mainly towards communica- cures, broadcast test gear, super- minia- tions and electronics in the North ture gadgets for rockets, tiny tv trans- American defense. MIT designed and mitters. developed SAGE (Semi - Automatic The explanation of the phenomenal Ground Environment) air defense and Station In growth of research is simple. Out of DEW (Distant Early Warning). In Feb- MIT, Harvard and other laboratories ruary 1958 radar signals were bounced come countless thousands of technical off Venus, and it recently sent Presi- papers, mostly pure science. At this dent Eisenhower's voice to the moon BURLINGTON point, research consultants span the gap and back. between science and people. They A widely accepted estimate places translate scientific findings into useful the cost of operating New England's military and industrial applications. research facilities at over a half -billion Industrial Birth New England, after dollars a year. Two -thirds of this comes *PULSE rated Number all, sparked the growth of American from private industry, most of the rest One* in Burlington, Ver- industry. Eli Whitney invented mass from the government. Spread out in mont's largest city in Ver- production by use of interchangeable the Boston perimeter are dozens of ma- mont's most populated parts. Samuel Slater, a contemporary, jor private laboratories. AVCO is in devised factory techniques by which a new $15 million research center county. be- work of skilled craftsman was broken cause it wanted to be "in the most down into simple steps that could be highly developed research climate in handled by the semi -skilled or unskilled. the United States" and close to Bos- Basic research people often haven't ton's cultural advantages as well as Ideal Test Market the slightest idea what their laboratory transportation and commerce. RCA, findings mean. They improve theoreti- Quartermaster Corps, Raytheon - the Burlington is large enough cal understanding of a process or phe- names are many. to be representative, but nomenon. Harvard research into research small enough to be easily Dr. Robert Van de Graaff once de- showed 42% of the funds go into new veloped a high -voltage generator. checked. Burlington offers static products and processes; 50% into im- This was interesting. But its application proving existing products and processes, such advantages as low came about when the late Dr. Karl T. and 8% into uncommitted studies. penetration of outside ad- Compton, then MIT president, brought Into Space Rockets are going higher vertising media, isolation Dr. Van de Graaff to MIT where he and faster, missiles are hitting their from competing markets, joined Dr. John Trump in more re- targets, monkeys are getting free rides search. High Voltage Engineering diversified industry, sales to heaven and back because of the Corp., b a c king the development, plodding, ingenuity and calculations of and income per family brought Dr. Denis Robinson from Eng- New England's scientists and engineers. representative, and a bal- land as its president. New defenses against ballistic missiles anced industrial - trade - The medical profession showed little are being developed. At MIT's elec- agricultural economy. interest until the research team had tronic laboratory they figure they're demonstrated that high -voltage static five years ahead of the rest of the world, generators offered a forward step in and 70 other laboratories staffed by the cancer therapy. Now the generator is school's 6,000 students (half in gradu- an accepted device in cancer treatment, ate work) and faculty are making sim- nuclear research, sterilization and in- ilar contributions to the future. dustrial radiography. Boston is often This cranial concentration is impres- called the world's top research center. sive, but New England has no mo- 1230 KC-ABC Similarly the high-vacuum work of nopoly on scientific skills, according to National Rep.- Everett -McKinney National Research Corp. led to the Georges F. Doriot, president of Ameri- In Boston, Kettell- Carter frozen orange juice industry. American can Research & Development Co. and General Manager, Frank A. Balch Research & Development Corp. and marketing professor at Harvard Grad- New Enterprises Inc. encouraged devel- uate School of Business Administra- opment of Tracerlab Inc., an active tion. "Boston should dispose of the electronic firm with many facets. Arthur idea it is the brain center of the world," D. Little Inc. set up General Motors' he said. "California Tech, Rice, Hous- ( "Feb. '59 Greater Burl;ngten PULSE) first centralized research department. ton, Chicago and many other universi- Automation devices and efficient proc- ties are far advanced in their scientific esses emerge constantly from Trillion progress."

90 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 "Ten years of hard labor!" Hard labor to corner the top studios' best feature films. Hard labor to create provocative, headline- making local programming. Hard labor to present more news more dynamically. Yes, ten years of hard labor have made WJAR -TV far -and -away the number one station in 10th Anniversary of CHANNEL 10 the PROVIDENCE MARKET. Now, on its tenth anniversary, WJAR -TV looks for- WJA R-T V

ward happily to serving another sentence. Cock -of -the -walk in the PROVIDENCE MARKET NBC ABC Represented by Edward Petry & Co., Inc.

BROADCASTING, June 22, 1959 91 Trinkaus

WELT is feeding a music- hungry audience in Connecticut people around here practically starving for years. esthetically. radio. Ou- think they were satisfied? from hard rock -n- rolls? no sir ree bob. are now, though. WELL swell music. all the time. real good listening. big, enthusiastic audience. buy lots of stuff: you hungry? for sales? buy WELT! Serves New Haven, South Central Connecticut, and Eastern Long Islam/, too. WELL, Nerr Haven, Conn. New England report CONTINUED story apartment in the Oak St. project is due for winter occupancy. Store and office buildings are projected. While this area is moving ahead, CONNECTICUT -GROWING FAST Mayor Richard C. Lee and the Citizens Action Committee have several other Bridges gap from New York to land of Yankee development schemes in the works. Church St. redevelopment is to have The small, factory- dotted state of insurance empires plus state, federal a badly needed hotel, operated by Shera- Connecticut has a multi -faced econ- and city governments, Hartford's dayton. Banks, parking, and apartments omy. Southwestern Fairfield County is, time population is estimated at 400,000, bring the planned total to $86 million. to a considerable extent, a dormitory roughly double the population of the Then there is Long Wharf Industrial for Metropolitan New York and a metropolitan area (including East and Park, which will house many major spillover from Westchester County. West Hartford). Business has been industries. Work is due to start in N.Y. good the first half of 1959 and unem- 1960. Wooster Square will include Stamford, Greenwich, Norwalk, ployment is down in the trading area, housing, a commercial park, commu- Westport and other communities have which is estimated to have a popula- nity and civic facilities, industry and a expressways to Manhattan, and the tion of 500,000. shopping area. It has a 1963 target date. trip to Madison Avenue will be even A $50 million Front -Market develop- A key factor in the whole development faster when some metropolitan bottle- ment project promises to solve some of program was strong broadcaster support. necks are cleaned up. Some 15,000 the mid -city crowding. The new Stat- New Haven's 170,000 population Connecticut residents commute daily ler Hilton Hotel is busy. A discordant figure doesn't reflect the extent of its to New York by rail. note is the hideous, unpainted backside trading area or its economic impact. At Bridgeport the state begins to of the New Haven railroad station, Its fortunate location among a nest of take on more of a Yankee aspect. Its luckily hidden from the park area to- expressways and by a deepwater har- metal- working and other industrial ward the Capitol. bor tie the city into New York, the rest plants employ 54,000, but many resi- New Britain, 88,000, is IO miles to of New England and international dents make the daily trip to New York. The commuter belt peters out below New Haven. a The state's economic lifeline bends Connecticut at glance northward at New Haven, taking in Population 2.4 million; fast- bearings, copper rolling and Naugatuck, Waterbury, Meriden, Mid- est- growing New England state; drawing. dletown, Bristol and New Britain before one -third increase since 1940 Employment has risen every reaching Hartford, 37 miles away. (U.S. average is 27 %). year since World War II; factory Springfield, Mass., is only 26 miles Leads all states in U.S. in employment rose 50,000 jobs north of Hartford. The cities have much per capita production of manu- from 1950 to 1957. in common, particularly Windsor Locks factured goods; double the na- Dependent on hard goods and its aeronautical industry. tional average. and metal working; never deeply While the Long Island Sound from The top state in per capita involved in textiles; no shoe in- Greenwich to New Haven is spotted income, $2,825 per year (1959 dustry. with industry, the shoreline loses its estimate). This is 38% above Doorway to 14 million pop- factory saturation east of New Haven. national average. ulation in New York City and The Connecticut Turnpike promises to State has 8% of New Eng- Northern New Jersey. open the shore area to New London land area, 23% of population, Second U.S. state in produc- and on to Providence, R.I., within a 29% of manufacturing employes. tion of machine tools. decade. It promises also to speed de- Tops the U.S. in output of Highest ratio of telephones velopment eastward to Westerly, R.I. aircraft engines, ball and roller per person in U.S. Insurance Capital Hartford, state capital and largest city, is also capital of the casualty, insurance industry. United Aircraft, which has put nearly the southwest and Bristol (47,000) is 16 commerce. Its importance as a whole- $200 million into expanded plants, had miles. New Britain is called the world's saling center is expected to increase. 57,400 employes mostly in the Hart- hardware center. Windsor Locks is 10 Yale brings culture and economic en- ford and Bridgeport areas, a late spring miles north of Hartford. richment to the city. report showed. Nationally the aircraft Face Lifting Old New Haven is Metal Working Bridgeport is heav- industry is down somewhat, but United deep in a major redevelopment cam- ily industrial, turning out machinery, hasn't felt the trend as much as most paign that has attracted national inter- transportation equipment and fabri- companies, its maximum drop being est. The Oak St. Redevelopment Proj- cated metals of many types. The city 4,500 jobs in a year. United's Pratt & ect is tied to nearby toll highways by is 57 miles from New York. The Whitney plant powers nine out of ten the Oak St. Connector, an expressway economy draws support and employes Boeing and Douglas jets and most mili- right through the central area. The from the maze of nearby communi- tary jets. College Plaza office building, $13.5 ties. Metropolitan population is 170,- Hamilton -Standard Propeller at Wind- million, was ready for summer occu- 000. Its State St. redevelopment plans sor Locks, another subsidiary, took the pancy. Southern New England Tele- have been approved. While much of the transition to jet -powered planes in phone Co. will move 2,500 employes industry is located in old plants, newer stride by shifting to jet equipment, fuel into its $12 million building in the structures are appearing every month controls and other aeronautical items. autumn. Alderman Development will or so. United Illuminating is getting a Two Sikorsky whirlybird subsidiary also be opened in the autumn. $20 million addition to its generating plants are in the Bridgeport area. The New Haven civic leaders are plant. Norwalk and Stamford, on the With Travelers and other gigantic looking as far ahead as 1990. A 16- southwestern side, are industrial cen-

BROADCASTING, June 22, 1959 (SPECIAL REPORT: NEW ENGLAND) 93 ters and benefit from the trek out of New York City. New London (40,000), an old fishing center, is getting a business lift out of a modern military weapon, the atomic submarine. Last April 16 the Skipjack, 2,830 tons, was commissioned. It's the fastest American submarine ever built, coming out of the Groton yards of General Dynamic's Electric Boat Div. The new Triton will be nearly twice the size of the Skipjack, and dwarf the yard's earlier atomic subs, Seawolf, New Haven's new look Downtown slums razed to make way for modern Skate Nautilus. and buildings and trough scooped for new expressway. Southern New England Tele- Connecticut has seen good days. It's phone this fall will move 2,500 employes into new plant (center). Several re- counting on better ones. development projects are in works.

Que., would give northern Maine the MAINE TAKES FORWARD STEPS east -west outlet it wants and spur the main potato industry. Trees are industry in largest state Potatoes actually are an industry in Maine was one of the first areas of (population within 12 -mile drive) will Aroostook County. The incredible soil, the United States settled by the white be the northern terminus of the Linear a light brown loam of high yield, corn - man -1607 at Popham on the Kenne- City metropolitan area extending south bined with ample rainfall and the long bec River -but it still has more unde- to Richmond and Norfolk, Va. daylight hours that offset the short veloped territory than any eastern state. Aroostook Economy In the north- growing season, provide an ideal com- Despite its 31/2-century history, the ern tip, Aroostook County lies between bination for potato growing. state has a vast, untouched wilderness the coastal province of New Brunswick A fifth of the crop is processed for in the northern section. This land, rich and an extensive new economy devel- potato flakes (instant mashed), frozen in forest and water resources, joins the oping down the St. Lawrence where french fries and other cooked items, rest of Maine in offering one of the iron ore and commerce are getting a and starch. Eventually four -fifths of the important industrial potentials of a big boost from the newly opened sea- crop will be processed, some of the spreading nation. way. Larger than Connecticut in area, growers believe. Such names as Birds - Water and trees first attracted civili- Aroostook County is adding food-proc- eye, A &P and Salada are developing zation to the area. Trees have always essing industries to take advantage of the processing industry. Peas are the formed the basis of the largest employ- its enormous potato crop, close to one - only other crop that can be grown in ment segment in the state, led by the seventh of the U.S. total. If a road is the short Aroostook summers. In nur- pulp and paper box industries ($400 cut 125 miles through the primeval sery fields are super -spuds of the future million a year). Water and the offshore woods to the St. Lawrence, Aroostook that will help the potato business. The continental shelf offer unlimited food County believes it can speed up its pota- Aroostook farmers are now chipping in resources and are the principal tourist toes to the entire Midwest via the new a percentage of receipts to an adver- lures. seaway at a price competitive with other tising kitty. Maine could be the sleeper in the potatoes. Potato growing is a gambling busi- East's industrial expansion. In the Across the St. Lawrence a million ness. The Aroostook farmers store their southern tip, the coastal city of Port- people will have settled within a decade crop if the autumn price isn't right and land is becoming an outlying part of if the Quebec ore development comes take a chance on later quotations, even the Boston industrial and commercial up to predictions. An arterial ribbon if it means driving without a new Cad- empire. Eventually this city of 150,000 from Presque Isle to Rivere de Loup, illac or two for a few months. The Maine broiler industry is called the fastest growing in the U.S. Maine at a glance Mineral Movement Maine's mineral potential is interesting if not well docu- Lowest population density in Main industries -trees and mented. Low -grade manganese abounds, New England; half of people live processing of wood products, awaiting processing progress. A sudden outside cities; total population, over half -billion dollars not in- interest has developed in other ores - 910,000, rising slowly. cluding furniture; shoes and copper, nickel, lead, zinc, lithium and Income rising; $1 billion re- leather; cotton, synthetic and diatomite -and mineral claim activity tail sales. other textiles; metal products and has been increasing. As large in area as the other machinery; food; transportation In its industrial development, Maine five New England states put to- equipment (including Portsmouth has had its share of textile troubles but gether. Naval shipyard); tourism; fish- boasts proudly that no Maine textile Its coastline, 228 miles airing (90% of U.S. lobster catch); mill has ever moved south. The textile line, runs 2,400 miles in actual air and coastal defenses. output runs $150 million a year. Shoe length, half the U.S. total Atlan- Potato crop was 1.9 mil- and leather plants are busy. In the pulp - tic coastline; 5,000 scenic streams lion tons (nearly $60 million) in paper field, Great Northern Paper Co., and rivers; over 2,400 gorgeous 1958, second only to Idaho. Total at Millinocket, has the largest news- Mt. is 1958 lakes and ponds; Katandin farm income was 37.6% print unit in the nation-2,000 tons a the highest mountain, 5,267 feet. over 1957. day requiring 2,000 cords of wood. Re- search work is under way in develop-

94 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 You can reap the harvest ...... Of one of New England's

':;j.::.¡` '.'7'l: ::i:::'.;i,:;.i Crops!' _.. ._ . .:.. 'cause we've just "planted the seed" for the WORLD'S TALLEST TV TOWER, smack in the Portland, Maine Market!!

and this summer it will GROW . . . and GROW ...... and GROW !

Now WGAN TV puts Portland and Southern Maine among the ranks of your most important Television markets. On May 18th the ground was broken for what soon will be the world's tallest man -made structure . . . the 1619' WGAN TV tower. This is our way of demonstrating implicit faith in the largest market area in northern New England.

NOW is the time to "reap the fall harvest" of Portland's No. I Station IARB Metropolitan Survey, April, 19591 and take full advantage of the accelerated promotional effort which will emphasize the October 1st, tower WGANcompletion, target date.

WIRE PHONE WRITE

Avery - Knodel, Inc. Foster & Creed, Boston chamzel poitt(as2d

THE PORTLAND PRESS HERALD EVENING EXPRESS STATION

qt. 11 ci , ii /'oa cct j t, i g SCrvic-Cs

BROADCASTING, June 22, 1959 95 ment of new paper products from hard 58 recession has been slow but steady. Bang -gore) is a distribution point for woods. Greater Portland, with over a third of the northern part of Maine. Its 60,000 Maine pioneered the industrial de- the Maine's population, is feeling the population (immediate trading area) in- velopment commission idea, now com- benefits of opened pocketbooks after cludes 6,000 at Dow Air Base, with a mon practice all over the country. Nine the dip. Its economy is supported by $20 million military payroll. The base new industries opened in the first quar- such paper plants as S. D. Warren Co. has fighter interceptors coming from ter of 1959, 31 in 1958, 22 in 1957. at suburban Westbrook (3,500 employ- Presque Isle this year, adding 3,000 New products include plastic heels, es); ocean -borne tanker oil for the pipe- personnel, and later a Bomarc missile boats, prefab houses, stone products, line to Montreal (harbor is ice -free all project is due. Retail business started machinery, toys and radar gear. A $20 the year) ; Bancroft & Martin steel mill; slowly this year but should reach close million revolving fund is maintained. medical center; famed Burnham & Mor- to $90 million in the city proper, well The state's industry consists of 3,000 rill Co. baked beans and other food above last year. Bangor total business manufacturing establishments, four - (450 employes); Portland Copper & runs $160 million a year. The lumber fifths of them small. Automation is Tank Works; three shoe factories; industry has always been a central ac- increasing, which Maine feels will cre- Maine turnpike. Portland has some of tivity. Pulp, paper, wood products, ate new openings for skilled workers the old Yankee conservatism but the lumber, building material, machinery as well as increase production and cut community is becoming more aggres- and textiles are produced in the city's costs. sive as the younger element takes over. industries. It hopes to be tied into the Shellfish produced an estimated $18 The business section is compact, a Maine Turnpike one of these days. A million crop last year, with half of it common trait in New England cities. 125th anniversary is being celebrated. coming from a 20- million lobster haul. Casco Bay has 200 sizable islands. Waterville (45,000) has large woolen Frozen and frozen cooked seafood din- Other Cities The Lewiston (45,000) - mills, C. F. Hathaway Co. (expensive ners are helping build the industry. Auburn (26,000) area is the second shirts), lumber products, Colby College, Tourist Promotion Maine led the largest in Maine, with a total of about paper mills, pulp and plastics industries. nation in official state promotion of its 150 manufacturing plants. Industrial Augusta (32,000) is the state capital recreation attractions, and no state has development started well before the and northern end of the Turnpike. It more luscious lakes or inspiring rivers. Civil War as plants took advantage of is located at the head of navigation on New ski areas are being added to meet the Androscoggin River and its series the Kennebec River. Industries include the demands of skiing devotees. Spring of falls. Bates College is in Lewiston. textiles, paper, pulp, shoes and poultry salmon fishing, fall hunting (35,000 Products include textiles, wood items, processing. Brunswick, home of Bow - annual deer kill), fine beaches, cool leather and metal. Auburn has 15 shoe doin College and a scenic business cen- summer days give Maine more than plants turning out up to 70,000 pairs a ter, is one of many coastal and inlet its share of attractions. day plus leather and wood processors. cities. Others include Rockland, Bath, The state's recovery from the 1957- Bangor (they make it sound like Eastport on the north, Biddeford and Kennebunk on the south. Bath has contracts for $80 million to build mis- WBCN sile -firing frigates. BOSTON 104.1, North Country Northern Maine has a triangular cluster-Presque Isle (13,000), Caribou (12,000) and Ft. WXCN PROVIDENCE Fairfield (5,500)- supported by the 101.5` military, potatoes, peas and lumber. Loring airbase now includes 13,000 military personnel and dependents, ac- HARTFORD cording to Col. Norval C. Bonawitz, base comander. It is being revamped into a center of two bomber, one tanker and two fighter squadrons, plus WNCN a Snark unit. At present it has an $18 million annual payroll, NEW YORK 104.3':j including contract personnel. The base itself spends $3.4 million a year in the area and contractors spend $2 million. The food W9, W MT. WASHINGTON bill alone is $2 million a year; clothing 94.9 $615,000; rent $800,000. Caswell Air Force Base is eight miles away, with 400 people. Presque Isle base has 6,000. y oncert Construction projects under way at Loring this year run $7 million, nearly all handled by Maine contractors. Presque Isle and Caribou are celebrat- etwor k ing centennials this year. Houlton, to in.c. the south, has a new shoe factory and valve plant. Presque Isle has a new industrial park. For complete information on Concert Network's low cost to adver- Northern Maine gets cold in winter. tisers (only 24c per thousand sets) Write or call: All the nation hears the sub -zero reports from the Caribou weather station. 171 Newbury Street Boston 16, Massachusetts COpley 7 -6020 Like Minnesota and other northern 1 Park Avenue New York 16, New York MUrray Hill 5 -1255 areas, Maine handles this problem in stride. And the summers are wonderful.

96 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 ti!A/t/Eur 50/Wdetil

(Cast . . . quizzical Quent, agency timebuyer, and Paul Bunyan, Maine -born "Mr. Big ")

Quent: Maine in the top 50 markets! Says who?

Bunyan: Me, Paul Bunyan.*

Quent: How come? I've never seen Maine listed in the top 50 markets.

Bunyan: That's because you see Maine as several small markets. The Hildreth Stations deliver Maine as one big market.

Quent: Well, shoot me s.ome figures.

Bunyan: Sure, here's how Maine stands in the National Markets. Population Maine ranks 23rd Effective Buying Income Maine ranks 28th

Retail Sales . Maine ranks 25th Food Sales Maine ranks 21st

Quent: Hmmm, interesting ... but wouldn't I have to buy a lot of stations to cover the Maine market?

Bunyan: Not at all. Hildreth Radio and Television Stations cover Maine. Hildreth Radio minutes cost $16.15. Hildreth TV 20- seconds (AA time) cost $80.

Quent: Where do I get more information?

Bunyan: George P. Hollingbery Co., Nationally, Kettell - Carter, Inc., in New England. *Backed by figures from SALES MANAGE- MENT May 10, 1959 Survey of Buying Power check your

HORACE A. HILDRETH, PRES. /\/t/c6e/iS-Fa WALTER L. DICKSON, V. P. wabi TV wagm /espor BANGOR PRESQUE ISLE PORTLAND

BROADCASTING, June 22, 1959 97 New England report CONTINUEn

Beechnut Baby Foods Camel Cigarettes

Chef Boy Ar Dee G. M. A. C. Gulf MASSACHUSETTS RANKS AT TOP Oil Products Coca -Cola FAB Chev- Heavy concentration of factories, people rolet Kinney Shoes Lipton Tea Robert Hall A & W Root Beer Hum The historic, factory-laden state of dustrial and population center is in the Parliament Cigarettes Mass. Co -op Massachusetts is about half of any New eastern end of the state. Nearly half Banks New England Tel. and Tel. England statistic. Roger Johnson, re- the population of New England is search director of Associated Industries within a 11/2 drive from mid - Pepsi Cola Pittsburgh Paint Wonder -hour of Massachusetts, says the state's share Boston. This area also encloses about Tissue Bread Silverdust Statler of many major economic factors in New half the Northeast's industry, includ- Sollax Texaco Ehlers Coffee Dutch England will run between 40% and ing the famed collections of suburban - Boy Paint Westinghouse Atlantic 60 %. In electronics and some types of type scientific plants along Route 128 Refining Co. Illinois Meat Profile machined products the ratio will run (see story page 102) . even higher. Seventeen Massachusetts cities are in Bread Gold Bond Mattresses Valspar Textiles and shoes and leather prod- the 50,000- upward class, led, of course, Winston Cigarettes Pabst Beer ucts once dominated the state's pro- by Boston. Most of them are old, cen- Butchers Wax Clapp's Baby Foods duction. Now they're down to third turies old. And most of them are mod- My -T -Fine Desserts Newport Cigarettes and fourth place, respectively, as con- ernizing their streets, their worn -out

Hotpoint Appliances Red L Frozen. ,. tributors to factory output-textiles blocks and their residential areas to 10 %, shoes -leather 9.5% of manufac- cope with traffic jams and enable many Foods S & H Green Stamps Old Gold" turing jobs and roughly the same share of their residents to work in cities 10 Cigarettes Campbell Soups Carling of value added. Their places have been to 50 miles away. Brewing Co. Coldene First National taken by electrical machinery and elec- Growth trends conform to the New Stores Chrysler Cars Continental tronics along with scientific items used England pattern, the population and Wax Hires Root Beer Eveready Bat- by industry and the military-more industry showing gradual rather than than a fourth of the total production spectacular overall e x p a n s i o n teries Watts Foods Seabrook Farms -the and the ratio keeps increasing. usual trend in mature industrial Foods White Owl Cigars Bon Ami Manufacturing was split 50 -50 be- regions. Vermont Maid Foods Brioschi tween soft and hard goods a few years Eighty -five percent of the people live Cadillac Cars H. B. Cough Drops after the war and in 1950 the state in urban areas. Sylvania Schlitz Beer Kent Ciga- made the transition permanent. The Communities in the 50,000- upward gap continues to widen as scientific in- class include Arlington (49,500); rettes Eckel Cars H. P. Hood & Sons dustries grow in importance and soft Brockton (63,000); Brookline (65,- Lincoln- Mercury Borden's Starlac items recede. 000) ; Cambridge, near the heart of Crispy Pizza Appliances L & Tightly Packed e Massachusetts' in- Boston (125,000); Chicopee (57,000); M Cigarettes Pharmaco Rheingold Beer Pall Mall Chicken of the Sea Tuna Philip Morris DeSoto Rival Dog Food Gulden's Mustard Blue Massachusetts at a glance

Cross - Blue Shield Tip Top Bread has passed the South Shores. Dorann Farms Foods Population 5 million mark. Biggest brain factory in na- Civilian labor force of 2.1 tion (see research -education story million. page 89). for these and other Manufacturing is over half State Business Development smart advertisers last the $4 billion total payroll. Corp. has added $70 million in year on Main industries - electron- payrolls in five years; 140 local ics, electrical and scientific ma- and private development units in chinery and assemblies; textiles operation. (quarter -billion dollars a year), Highly diversified industry WSpR shoes (100 million pairs a year) , and balanced economy. textile machinery (50,000 work- Agriculture output runs 1000 Watts 270 KC ers, $40 million annual produc- $200 million yearly -hay, poul- SPRINGFIELD, MASSACHUSETTS, tion), transportation equipment, try, eggs, dairy products, truck plastics, rubber goods, paper - crops. Cranberry crop is $10 pulp. million, over half of U.S. total. Top U.S. producer of choc- Fishing is the oldest of all 1 No. Billing olate candies ($25 million pay- industries, $30 million a year. NATIONAL REGIONAL LOCAL roll) . Three people work in processing Birthplace of America; hun- for each fishery employe. dreds of historic shrines. High state debt -$109 per Call Hollingbery or Tourism brings in $350 mil- capita compared to $22 in Con- Kettell- Carter for lion a year to Berkshires, Nan- necticut. rates and availabilities tucket and Martha's Vineyard, Over 225,000 employed fed- Cape Cod, Cape Ann, North and eral, state and local governments.

93 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 b l o 4ÌN N M by 1 /1%

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, ; ,°" Everett (45,000); Fall River (105,000); Worcester ribs, wheels and other forg- famed firearms industry. Westover Haverhill (47,000); Holyoke (56,000); ings. It takes an hour to walk around Field is a Strategic Air Command base Lawrence (75,000); Lowell (98,000); this modern plant and it's so clean you with 6,000 military and civilian em- Lynn (98,000); New Bedford (108,000); could eat lunch off the floor. ployes. The city's civic leaders are the Newtons, a series of interlocked Downtown Worcester is all chopped working on redevelopment projects. Im- towns (91,000); Pittsfield (58,000); Som- up pending completion of elevated pact from the recent recession wasn't erville (96,000); Springfield (170,000), highways, commercial parks and other serious. Late spring business was and Worcester, second largest city in projects that will promote its transpor- described as much better than 1958. the state (212,000). Most of these cities tation and distribution efficiency. None American Bosch Arms Corp. is adding have contiguous or other nearby com- of this rebuilding will be allowed to a $11/2 million plant. munities. soil the old public square and its Worcester and Springfield, 38 and 89 Taxes are high in Massachusetts, stately trees. The city has a subnormal miles respectively from Boston, get bringing constant moans from General complement of office buildings simply red -necked at Bostonians who think Electric Co., Raytheon and other because the 625 manufacturing plants Massachusetts is bounded on the west major employers (GE has 30,000, have millside offices. by Route 128. Eventually they figure Raytheon, the leader, 35,000 employes The city of Worcester lost six plants to be the western finger of a built -up in the state) . Occasionally they throw from 1956 to 1958 -633 to 627 -but metropolitan area reaching westward out hints about moving to states suburban plants gained from 132 to from the Atlantic. where social welfare levies such as high 179. Annual payroll is around $350 Other Cities Within shopping dis- unemployment benefits are less of a million, 85% from manufacturing. tance of Springfield is the paper city, burden on industry. State officials reply Four insurance companies have home Holyoke, where the Connecticut River that so- called tax incentives of other offices and there are seven colleges and drops 60 feet in 11/2 miles. Bank paper, states tend to attract marginal indus- universities. writing paper, skinny paper, thick tries. They remind employers that the Norton Co., with 5,000 jobs, is the paper, wrapping paper -name it and state has a skilled and stable labor largest Worcester employer. It makes Holyoke makes it and has been making it for 11/2 centuries. aided by supply with a low work- stoppage rate. wheels and abrasives. Graton & Knight availa- Story of Worcster Worcester has is the world's largest producer of in- bility of water, water power, textiles and the other ingredients of some of the heaviest industry in New dustrial leather products. Crompton & paper. England, or anywhere else. One of the Knowles makes textile looms used all Chemical, wire, Church toilet seats, big closed -die forge presses at the over the world. Wyman -Gordon's older pumps, belting and other plants help Wyman- Gordon plant in outlying North plant, inside the city, began to boom support the community. Grafton exerts a 50,000 -ton squeeze as a principal source of crankshafts for Off by itself in the far western end of that makes huge airplane spars. There's the auto industry. Actually, Worcester Massachusetts, Pittsfield is headquar- no equal to this squeeze in the world, makes few end products. Naturally it ters for the glamorous Berkshires. One and there's hardly a big jet operating was late feeling the 1957 -58 recession, of Pittsfield's papers is fancier than in civilian or military service without and was late getting over it. Holyoke's best -the tough, speckled sheets turned out by Crane & Co. at The city has raised about $70,000 Dalton, a suburb. The annual Crane for an efficiency study by Arthur D. crop from its Dalton plant is worth Little Inc. It is a food distribution cen- $2.5 million f.o.b.; when the U.S. ter as well as a focal point for truck- Bureau of Engraving puts pictures on ing and freight car exchange. Many this paper, it's worth $8 billion in residents work in the Boston area. currency. Crane uses a 50 -50 mix of There's an architectural curiosity -hun- new linen and cotton at its 157 -year- dreds of three -story, frame box -shaped old plant to provide the makings for apartment buildings of old vintage. paper money. A few miles south at Story of Springfield Springfield, Lenox they make wrappings for cig- like Worcester, is enjoying the efficient arette makings, another fancy grade of Massachusetts Turnpike. The Linear paper. City concept of an approaching solid Pittsfield has a tremendous GE metropolis from Washington to Boston plant (transformers). Berkshire wool- moves northward from New Haven and ens, Wyandotte worsteds, Eaton, and Hartford to Springfield, then moves other important industries. through Worcester to Boston. These are some of Massachusetts' A rail and highway intersection cities outside the Boston area. Four point, Springfield has a new six -lane textile cities -Lowell. Lawrence, New express route running from Hartford Bedford and Fall River -are moving through Windsor Locks. This will ahead despite the textile decline (see speed access to the enormous aviation story page 82). Brockton, Brookline, plants at the two Connecticut cities. Chicopee, Everett, Haverhill. Lynn, the Actually, Connecticut bleeds into Newtons (Newton Center, East New- Springfield's economy. The city has six ton, North Newton and countless other access points to the Massachusetts turn- Newtons), Quincy (pronounced Quinzy) pike, providing new industrial sites. and its Bethlehem shipyard. Somerville Business and industry are increasing -these and many others take impor- though a shift of a Westinghouse ap- tant roles in the state's economy. pliance unit to Ohio gave Springfield a Massachusetts is cashing in on its 1,500 -job jolt. colonial history, recovering from its tex- The Springfield armory was laid out tile history, and making scientific NBC OWNED SOLD BY NBC SPOT SALES by George Washington as an ammu- history. The Adams, Lowells, Cabots nition dump, instigating the city's and others built solidly and well.

100 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 r

Into 1 Ntar.-Apr_1958 al-MONTHLY -ZA®IC? REPORT for ó10M weeks February 9 - Ape 8

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NEW YORK CHICAGO LOS ANGELES BOSTON ATLANTA SAN FRANCISCO SEATTLE A RING OF SPACE -AGE INDUSTRY

Quincy Market Cold Storage & Warehouse Gilbilt Lumber Co. Itek Corp. Spray Engineering Co. Howard Johnson's 1 Gorton Pew Fisheries Co. 14. O'Donnell -Usen Fisheries 9. Specialty Automatic Machine Corp. Tracerlab -Keleket Allied Equipment Sales Corp. Graphic Microfilm of New England Ari -Dyne Research Nuclear Metals Clyde Everett Equipment Co. AVCO, Research & Development Div. Nelson Engineering 2. Bomar Laboratories Inc. Mutual Boiler & Machinery Ins. Co. North Shore Theatre 15. Boston Mfrs. Mutual Ins. Co. Quinten Vesper Constr. Co. Aluminum Co. of America Marlin Pools Inc. Wirthmore Feeds Inc. 10. Francis Constr. Co. Sanborn Co. Co. Charterhause Motor Hotel Metal Hydrides Inc. Sawyer Constr. Baldwin -Lima -Hamilton Corp. Bertini Motor Lines Inc. Wagner Electric Corp. 3. Sylvania Electric Products Inc. L &R Truck Leasing Inc. CBS -Hytron Radio 6 Electronics Co. Shippers Truck Rental Infrared Industries Inc. Devcon Corp. John Hancock Mutual Life Ins. Co. Marvin Foundry Inc. Hauserman Chemical Deveiopment Corp. Porter & Desmond E. F. Co. H. R. Donaghue Trucking U.S. Gypsum Co. Grove St. Motors Equipment Co. 128 Truck Sales Tech -Weld Corp. North Shore Shopping Center Automatic Canteen Co. 4. Huse -Liberty Mica Co. 16. Sylvania Electric Products Fruehauf Trailer Co. Crucible Steel Co. of America Houghton Miffin Co. Donnelly Electric & Mfg. Co. 11. High Voltage Engineering Co. Raytheon Missile Systems Div. American Mutual Liability Ins. Co. Raytheon Spencer Lab. Div. Canada Dry Corp. U.S. Gear Corp. Bellofram Corp. 5. Town Lyne House Colonial Polaroid Corp. Eastern Engravers Radio Corp. of America 11 Inc. 12. Ucinite Co., Div. of United Carr Fastener Boston Stove Foundry Co. . Morrissey Bros. Tractor Co. Transcoa Joy Manufacturing Co. 6. Microwave Associates I.nc. Power Sources Inc. Kirkland Instrument Co. Dynametrics Corp. 18. Mims Caterer Inc. Technical Operations Research Council Inc. Technical Instruments Inc. B.T.U. Engr. Co. Addison- Wesley Publishing Co. F. W. Dixon Co. 1. Wang Laboratories Jet Spray Corp. Redstone Shopping Center Trans -Sonics Inc. A. J. Fels Co. 13. Welders Supply Co., Inc. Ed -Lund Mfg. Co. John A. Carrier Corp. 19. Precision Chemical Pump Corp. Sylvania Electric Products Jerguson Gauge 6 Valve Co. NEDCO Co. Brodie Industrial Trucks Inc. Yewell Associates Inc. Centerless Grinding Co., Inc. 8. Woburn Auto Parts Leland Constr. Co. Central Machine & Stamping Co. Hogan Tire Co. Lexington Inn Leigh Engineering Associates Salada- Sherriff- Horsey Inc. Millipore Filter Esso Standard Oil Co. wholesale plant Edison Electric Storage Battle Green Motel Research Technology Associates Inc.

102 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 4ROUND A VENERABLE CITY

It's the biggest collection of attractive industrial parks anywhere, New Englanders like to say when they talk about the 65 -mile Route 128, a belt -line factory strip that circles the main built -up part of old Boston. Electronic Highway, it's called. Three decades ago there was no such word as "electronics." Route 128 was a country trail that ambled around the gentle roll of farms and forests but it fed misty dreams of a super -road that would unsnarl Boston's tangled traffic. Mid- summer 1959 offers living proof that traffic could be unsnarled -in part, at least. It offers too, and this wasn't in the dreams, a high- speed artery lined with new and efficient industrial plants -living proof that factories can be beautiful. Some 120 of the bigger installations along Route 128 are plotted on this map. There are a hundred. other establishments in operation. CONTINUED

Compo Shoe Machinery Corp. Needham Dairy Inc. Perkins Machinery Co. Jordan Marsh Co. warehouse 23. E. J. Bleiler Equipment Co., Inc. 25. Dudley Garland 6 Jensen Inc. 20. Taylor Medical Building Ace Transportation Co. Parkway Refinishing Shops BarberGreene Co. L. A. Whitney Co. Control Equipment Corp. Charles Walton 6 Son W. J. Hamilton Co. Ludlow Mfg. 6 Sales Co. E. Indresano Co. Wm. Carter Co. Thatcher Glass Mfg. Co. Jacuzzi Bros. MacGregor Instrument, American Cyanamid 21. Morschner Dye Works Inc. Marr Equipment Corp. White Bros. Algonquin Gas Transmission Co. Motorola Communications 6 Electronics Inc. WHDH Transmitter Clarence B. Petty 6. Co. Deerfoot Farms Pfaudler- Permutit Inc. Datamatic Div., Minneapolis -Honeywell Smith 6 Purdy Assoc. Sunshine Biscuits Inc. Kinney Spring Steel Broom Co. Raytheon Security & Power Tube Div. Maintenance Specialties Babcock Equipment Co., Inc. Needham Sash & Door Inc. McCabe Transportation Co. Fabric Research Laboratories Inc. Lowell Plating Co. 26. Rust Craft Publishers Maxwell- Padelford S. Co. General Motors Corp. Training Center Lesley Sales Corp. New England Concrete Pipe Corp. Moxie Co. Allied Container Corp. Genalco Inc. Hersey Mfg. Co. Charterhouse Motor Hotel United States Rubber Co. Hotel 128 Kraft Foods Corp. Tornebene Bros. Co. 24. Farrington Mfg. Co. G.P.S. Instrument Co. Kelly Springfield Tire Co. 22. Boston Tool 6 Die Co. H. A. Whittemore 6 Co. Pickard 6 Burns Research Development Abbott Laboratories Kent Mfg. Corp. Comfort Spring Corp. W. J. Connell Co. Ewen Knight Corp: Westwood Furniture Co.. Inc.. General Electric Co. Industrial Electronic Supply Inc. 21. Square D Co. Wild 6 Stevens Inc. Merck, Sharpe 6 Dohme Inc. Bowser Inc. General Motors Corp. Radio Corp. of America Westwood Motor Lodge James H. McManus Ice Cream Sales Corp. American Can Co. Great Atlantic & Pacific Tea Co. John Sexton & Co. Sandler of Boston Laminated Sheet Products Corp. Geigy Chemical Corp. Goodyear Tire 6 Rubber Co. Mason- Neilan, Div. of Worthington Corp. Wilson Sporting Goods Co. Maclntyre Fay & Thayer Ins. Tobe Deutschmann Corp. N.R.C. Equipment Corp. Easy Goer Shoe Co. American Standard Military Products Division Ames Precision Machine Corp. Polaroid Corp. Brook Molding Corp. Sema Corp. Union Carbide Corp. Marrud Inc. Anderson Machine Shop Inc. Singer Sewing Machine Co. Fulham Bros. Precision Coating Co., Inc. General Tire and Rubber Co. Bardahl Lubricants Inc. Bleakney's Inc. Pilgrim Infants' Wear Co. Associated Factory Mutual Fire Ins. Co. Shield Chemical Co. Graham Mfg. Co. 7 -up Bottling Co. Wm. Filene's Sons Williamson Electric Co. American Motor Sales Corp. Roklan Welding 6 Fabricating B. F. Goodrich Co. Seabright Woven Felt Co. Armstrong Cork Co. Frank E. Paige & Co. Raytheon Sales and Service Outboard & Marine Center Roddis Plywood Corp. Wireway Co. Sylvania Electric Products Overhead Door Co., inc. Chemstrand Corp. an Instron Corp. Jefferson Electric Co. Tabulating Card Co. Eastern Photo Supply Co. Howard Johnson's Bigelow & Dowse Co. National Van Lines BROADCASTING, June 22, 1959 101 New England report CONTINUED

Circle of science Route 128 around Boston is dotted with needs of the space era are being met. This is RCA's Burling- modern, efficient plants where engineering ingenuity and the ton plant, the company's first in New England.

Boston's magic circle route CONTINUED bany provide service to plants and communities. The chronology of Route 128 runs 000. Total investment in land, plant and Route 128 has three airports -Bev- like this: begun 1936; finished 1951; equipment averages $77,000 per acre. erly, Bedford and Norwood. The land- eight-lane expansion now under way in Every road on the Eastern Massa- ings and takeoffs at Bedford run at least busiest part. Its commercial and indus- chusetts map including the new cross - 33,000 a year (6,500 commercial, 23; trial growth is another story. Here are state turnpike runs across 128. Toll and 000 other business, 6,500 military). high spots: high -speed roads fan out to Buffalo, There's a lot of private -plane traffic; 1951 -Bomac and Sylvania decided Cleveland, Philadelphia, Baltimore, Raytheon alone has a fleet of 12 planes. to build factories at Beverly and Wo- Washington, Pittsburgh and on to Chi- Helicopter business is increasing, so is burn. New England sensed that a new cago. A good driver can make it to air freight. idea might be in the making -a series Chicago in 17 hours, with a little help The Route 2 intersection near Lex- of planned industrial parks within at the wheel. ington is the site of a new concept in Rail and Air Access All range of downtown Boston but outside main -line scientific industry -a $12 million office - the central confusion of a multi -million New Haven trains stop at the only sta- research park development within mus- populace. tion named after a road, Route 128, ket-fire range of the first battle of the 1955 -39 industrial plants built and with 1,500 passengers a day getting on American Revolution. operating, 14 on the way. and off trains. Many use a big parking Cabot, Cabot & Forbes is building 1957 -140 plants operating, 18 on lot. Boston & Maine and Boston & Al- the park to meet demands of the grow- the way. ing electronics, nucleonics, avionics, 1959 (summer) -250 plants, office astronomics, computing and precision buildings, industrial parks, shopping plants located along Route 128. It will centers, large service facilities operating, occupy 225 acres, providing the quiet under construction or well into the plan- and restful surroundings which are ning stage. conducive to inspirational thinking 1965- Anybody's guess. It could and planning. double by then. Raytheon Mfg. Corp. will be the first Electronic Highway starts near Glou- tenant. Its executive quarters, directing cester, northeast of Boston, circling the scientific projects that keep 40,000 counter -clockwise across the path of men busy, will occupy the first building, Paul Revere's midnight ride almost to with 100,000 square feet of thinking Hingham on the South Shore. and planning space. Raytheon will move in next year. circular express road was a good The Research Row Already more than had led directly investment. Already it 60 research firms line the Electronic to $1 billion in buildings, retail business Highway. More, many more, are on and employment. Investment in new the way. plants siding the strip is $140 million. The package plan of industrial park The new factory-home investment is development was developed by Cabot, placed at a half -billion dollars. Cabot & Forbes scarcely a decade ago. Within five -minutes or so drive are Starting point Cloverleaf intersec- Two of Boston's Cabot clan and Forbes 500,000 people, thousands of new tions like this on Route 128 are sur- had started a real estate firm in 1909. homes and new service facilities. rounded by more than 100 major They figured it would make sense for Land worth $400 an acre a few years electronic and scientific plants and one company to supply engineering and ago now runs from $1,000 up to $26; laboratories. architectural services, serve as a com-

104 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 For the past four years, a sort of INPRO-TV "mutual admiration" has been going on between southeastern New England- ers and WPRO -TV. Beginning at 9:05 A.M. Sunday, March 27, 1955

. . . the years have increased many times over THE the ties that unite us. You can see this in all departments at the "pro" station ... for careful hands serve with the highest mea- INFLUENITIAL sure of creative enthusiasm. In the community ... whether it be for one voice or many ... from aCub scout circus to a United Fund Drive ... all interests are served with STATION compassion. In return for recognized excellence in local news coverage ... for 91/2 hours of creative children's programming ... the CBS -TV lineup OF ... 12 top syndicated half -hours ... viewers in the concentrated Providence -Fall River -New Bedford market have lent us their eyes and ears and hearts. Look closely at the May Nielsen.

SOUTHERN And for choice avails,call GENE WILKIN, WPRO -TV or BLAIR -TV.

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CAPITAL CITIES TELEVISION CORPORATION WPRO BUILDING 24 MASON STREET PROVIDENCE 2, RHODE ISLAND

BROADCASTING, June 22, 1959 105 ment center; cost $50 New England report CONTINUED around million. Herald- Traveler and WHDH -AM- TV center -22 acres built around $11 million media center. Newspaper already has presses running. Port Activity Next, Esquire's comment on the port must be matched against these figures: Tonnage, April 1959 -1.5 million; April 1958 -1.44 million. The port has not lost tonnage; rather its percentage share of national shipping has dropped as other areas and ports increased their business. Dependency on textiles and leather, two declining industries? Here is a boil -down of the situation: Boston is one of the most diversified regions in the United States and has been right at the top in industrial planning. It depends neither on textiles nor leather. Its dependency, on the other hand, is undergoing a transition from soft to hard goods products, New -metal in old Boston This $100 million Prudential Center, now under way, machinery, electrical and electronic is called largest integrated unit in world. goods. Boston's most dramatic development has been the rise of electronic merciai and construction company, Greater Boston and scientific industries. Its Route 128 handle real estate details and provide is unequaled (see page 102). capital. This drastic innovation in in- They almost had another Boston tea And Esquire's statement that the first dustrial development originated in sup- party in May-a 1959 commemoration big center in Amer- posedly conservative Boston. of the pre -Revolutionary dumping of suburban shopping ica World, was Daniel G. Wheeler, CCB vice presi- His Majesty's tea. This time Boston's (Shoppers Framingham) "the first one to go broke" wasn't writ- dent, described the thinking back of anger was aimed at the June 1959 Es- ten by anyone who parked in one of the idea -availability of engineering and quire, which practically consigned the the 6,000 places and looked around the scientific talent; good transportation; city to economic oblivion. busy dome -shaped Jordan Marsh de- quiet, attractive surroundings; parking Bostonians were piqued when they partment stores or any of the 50 other space; nearness to research and educa- read the harsh predictions but instead stores and shops. Shoppers World, an tional centers; prestige; easy financing; of purloining every available Esquire in 1951. Now acceptance by adjacent communities. from newsstands and staging a midnight innovation, started slowly it's doing $25 million in retail sales a With all its growth, Route 128 is less harbor party they decided to take a new year and a $11/2-million addition is than half -built. CCF, with a staff of 600, look at their resources and prospects. planned. has 11 industrial parks in Massachu- A professional city appraiser wrote setts alone, most of them on Route 128. as follows in Esquire: "Boston has no Run -Down on Boston Here are R.M. Bradley & Co., Nordblom Co., future unless it gets great planning and some pertinent facts about Boston's Neelon Assoc. and others are develop- greater luck. Like New Bedford, it's economy in mid -1959: ing various versions of the industrial - lost out as a port and it's still depend- Non-agricultural employment: April park package idea to meet the needs ent on two declining and departing in- 1959- 983,000; April 1958- 973,000. of industry. dustries- textiles and leather." Factory jobs: April 1959- 288,000; Concededly, 78% of the Route 128 These gloomy comments fail to stand April 1958- 276,000. investment comprises relocated plants, up under three weeks of on- the -scene Business is better than last year as a recent MIT survey points out, with observation around Boston. though there are some soft spots this 22% new entries. But many of the re- First, the planning situation, about summer, including wool, shoes and located industries were once little loft which Esquire was skeptical. small metal -working plants. Some minor and basement projects in cramped, in- Change of Face Boston has been drops occurred in service industries. efficient Boston quarters. dynamiting, bulldozing, tunneling and Boston has added 100 major new in- Electronic Highway is proving that constructing for years. Old Boston is dustries in four years. industry can be glamorous, and profit- becoming contemporary. The city teems Eleven home -based insurance com- able, too. with planning. Here are some of the panies employ 30,000 Boston people; Work has begun on a $180 million in -city developments: insurance agencies and brokers another speedway 15 -to -18 miles outside cir- Prudential Center - $100 million 120,000; financial houses provide many cumferential Route 128. group; 31 acres that once were the well-paid positions. Metropolitan area includes 54,000 Boston & Albany Back Bay yards. Greater Boston, as defined by the firms with $31/4 billion payroll and Ground was broken last April 3 on a Chamber of Commerce, embraces 83 812,000 employes, according to a re- 52 -story Prudential Tower. cities and towns with 2.8 million pop- cent counting. Government Center-$78 million, ulation. This is the sixth largest metro- Boston insurance and investment 32 -acre project to house federal, state politan area in the U.S. and fourth houses control the destiny of billions and city offices. Possibly another $50 largest wholesale center ($6 billion). of dollars. Boston capitalists helped million of private buildings. Work is It is the wool wholesaling center of build the South with Boston money. slated to start this autumn. the world. It's the U.S.' fifth largest manufac- West End Development-48 acres Total labor force of this area- turing center ($1.3 billion payroll). of tenements cleared for 2,400 -apart- 1,200,000. 106 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 MANSHIP SALESMANSHIP IN NEW ENGLAND .

...... t5 In an earlier day, New England clipper ships moved the merchandise to all ports. The new mass -mover is WPRO, Provi- dence, an old friend with a new trend, and running circles around less sales- minded media. THE CARGO

24 HOUR IMAGINATIVE PROGRAM- MING THAT MOVES THE GOODS PLUS PROMOTION that has bent THE CREW Southern New England's collective ear PLUS the audience that BUYS from LIKEABLE GUYS

63 PULSE BEAT NEWSCASTS A DAY PERSONALITIES WITH BREEZY DE-

"SALTY" BRINE JACK SPECTOR LIVERY AND AN APPROACH AS FRESH AS A REAL NOR'EASTER

DAVE SENNETT BILL BURNS for Super Sales it's MIGHTY 63 CAPITAL CITIES TELEVISION CORP. WPRO -TV W -TEN WROW WTVD -TV ASK YOUR BLAIR MAN Providence Albany Albany Raleigh - Durham

BROADCASTING, June 22, 1959 107 Summer and winter tourism is devel- New England report CONTINUED oping; spring and autumn are coming along slowly. Tourism, bringing in $225 DIVERSITY IN NEW HAMPSHIRE million annually, is based on breath- taking mountains; 1,300 lakes and Mills and tourism bring money into state ponds; fancy ski tows and other facilities for the skiing set; historic shrines, The triangular state of New Hamp- the blow, and neighboring Nashua and several busy beaches on the short shire matches its three -sided geographi- overcame a similar catastrophe that shoreline. The state is often called Bos- cal pattern with a rising economic followed shutdown of the Textron plant ton's Playground, but its tourist logs trinity -employment, income and pop- (3,500 employes) . The long pull back show heavy entries from the eastern ulation. All three of these factors show by both cities is recorded in many ac- half of the nation. Better roads are steadily soaring tracks on economists' counts of the textile decline. being built and will be a big help, as charts. State Promotion The success of will new motels and tourist lodgings. This rocky area's 31/2- century back- local cooperative projects led to for- Lake Winnipesaukee has 72 square ground of tough individualism finds mation by the state in 1952 of miles of area. The state claims the civilization's progress making important New Hampshire Business Development greatest concentration of ski areas in changes in its commercial and living Corp., second of the sort following the nation. habits. Manufacturing is gaining de- Maine's ground- breaking effort. Pooled Agriculture is just about holding its spite the normal New England textile funds were loaned for business under- own, though poultry, eggs and dairying decline, especially in southern Hills- takings. In 1955 New Hampshire In- are doing well; apples are, too. boro County (Manchester and Nashua) dustrial Park Authority was set up to Optimism in the Air Everywhere where a third of the state's population find industrial sites of the newer subur- around Manchester, Nashua and Con- dwells. ban type. The state provided a revolv- cord, the capital, there is a feeling that Hillsboro's hills are dotted with facing fund, out of which have come two New Hampshire's industrial future is tories, many of them new. Shoes and industrial parks and several new plants. bright. Raytheon and other names that textiles are now sided by electronics, Outside industry liked the state's tax mark the newer economy are familiar metal products and other types of in- structure, some plants moving across around the southern strip. Two -fifths dustries that give the section the variety the line from Massachusetts. Several of all income comes from manufactur- it needs. Manchester is famed for one years ago the state's technical labor ing, well above the U.S. average. Shoe of the all -time textile calamities-clos - supply had dwindled but there's no plants can and do turn out millions of ing of the Amoskeag mills in 1935, longer a worrisome lack of technicians pairs a year. Concord granite is famous. largest textile cluster in the world (see and engineers. New Hampshire's unem- Lumber and wood products are impor- page 82). ployment ratio is below the national tant along with pulp and paper. Manchester citizens recovered from average. Manchester is strong and healthy, its economic developers say with conviction as they look around this modern city of 85,000. They document an in- ALONG AMERICA'S APPIAN WAY WITH A SENIOR EDITOR crease of 10,000 jobs and doubled payroll since World War II. Unemploy- The map (right) charts ment is down -less than the wartime the spring itinerary of J. peak-and even textiles are doing bet- Frank Beatty, BROADCAST- ter than a year ago. Manchester still ING senior editor, who has many textile mills, including Chico- roamed all over New Eng- pee with 750 employes. This year looks land in search of the facts better than 1958 and 1958 was better about the region's re- than 1957. The largest metropolis in covery. The field trip was New Hampshire looks back to Amo- preceded by a comprehen- skeag and displays this label, "The City sive roundup of basic re- That Refused to Die." Jack Tuelon, the search and reference mate- city's industrial development agent, is rial on the region. doing a brisk promotion job. Hundreds of contacts When anybody brings up Nashua's were made in 2,500 miles textile collapse, the municipal boosters of economic foraging - cite this boxscore: shutdown Textron, corporation presidents and 3,500 jobs lost; 19 replacement plants, clerks; industrial leaders 3,700 new jobs. Nashua worked hard to and plant workers; bank fill all that empty floor space after Tex- executives, economists, ad- tron left. Keene, another city in the vertising agency execu- southern strip, is now diversified with tives, research people and machine tools, metal products, Ameri- scientists, university pro- can Optical, Pittsburgh Plate Glass and fessors, chambers of com- Pepperidge Farms frozen foods. An merce, policemen, cab industrial park is being built on specu- drivers, civic officials, lation. Miniature Precision Bearings journalists, fishermen, elec- employes 500. Keene's population is tronic specialists, real es- 17,000. tate and factory develop- Portsmouth, an ocean port, heard ment promoters. vague rumors about a recession but didn't consider it a matter of much local concern. A historic city of 22,000, 108 BROADCASTING, June 22, 1959 THINGS ARE BRIGHT IN NEW ENGLAND

BUT NOWHERE BRIGHTER THAN IN REVITALIZED NEW HAVEN

PACED BY NEW HAVEN'S STATION THAT GIVES:

Editorial Leadership

Listener Leadership*

Advertising Leadership

Industry Leadership WAVZ New Haven, Connecticut

Daniel W. Kops, President -Richard J. Monahan, Vice President and National Advertising Manager

Representatives: The management that also National: Hollingbery Co. gives WIRY leadership in New England: Kettelt- Carter Albany, Schenectady, Troy, New York

*PULSE AND HOOPER BOTH AGREE

BROADCASTING, June 22, 1959 109 NEW ENGLAND INCOME, ALWAYS HIGH; UPS LEAD OVER U.S. RETAIL SALES FOR NEW ENGLAND, NATION CLIMB TOGETHER

YEARS YEARS

1947 48 49 50 51 52 53 54 55 56 57 58` 1941 48 49 50 51 52 53 54 55 56 57 58 59

2300 115

110 /r- 2200 165 i 2100 I 160 ¡1 2000 f/-1- 155 /

1900 / 150 / 1800 i I-s 145 /-N f 1700 / 140 t 135 1600 /

130 1500 / 1 // 125 1400 /...... ,///. v// 120 1300 115 1200 110 '-,/ 1100 105

1000 100 - __ __ UNITED STATES NEW ENGLAND _ _ __UNITED STATES NEW ENGLAND

Chart shows curves of per capita personal income for the Graph covers sales to consumers in New England and U.S. and New England. Index: dollars across the nation. Index: 1947 =100 Source: U.S. Dept. of Commerce Source: "Sales Management" estimated by Broadcasting

it also has military neighbors who feed big as the renowned Nautilus and will Not a Boom Rhode Island's im- the civic kitty-Navy shipyard, $3 mil- toss a Polaris missile 1,500 miles. proved business countenance isn't to be lion monthly payroll; Pease Air Force Concord, 29,000, has the customary construed as anything of boom propor- Base, $2 million. Only commercial har- state and federal payrolls that mark a tions. The state has known so much bor in the state, it has oil, coal and capital city. Its industrial progress was trouble in recent decades that even an gypsum coastwide traffic. At the ship- marked recently by the new $2 million easing of a downward trend is welcome. yard a big 5,600-ton submarine now laboratory of Nuclear Metals Inc. Other The current year hasn't had an indus-. on the ways will cost $100 million and cities are Berlin, 17,000; Dover, 19,- trial tragedy of major concern, but last take three years to build. It's twice as 000; Laconia, 16,000. year the door-shutting of Nicholson File, throwing nearly 700 out of work, was hard to take. RHODE ISLAND'S TRANSITION Nicholson File had been in Rhode Island since 1864. It pulled out because Business climate, industry show progress of foreign competition, loss of export Rhode Island is shedding its title of ting more active in anticipation of the business and production problems gloom headquarters for New England. fall season. Textile recovery from the ascribed variously to the state's unfa- The smallest state in the union is depths of a semi -collapse is continuing. vorable industrial climate, long mileage donning the largest economic grin as Berkshire -Hathaway, with four of its to steel mills and the company's more the early summer business picture seven mills in Rhode Island, showed a efficient plants in Indiana and Pennsyl- shows encouraging signs-the most en- profit in the first quarter. A profitable vania. couraging in years. textile quarter is big news in Rhode This problem of industrial climate - There's a simple reason for this Island. the political attitude toward business bright posture in a state that has more Retail business is steady; consumers and industry -has plagued Rhode Is- than its share of industrial miseries: are in a spending mood. Summer usu- land for years. Company executives Employment and payrolls are running ally brings a let -down in July and early have complained that the record un- 10% ahead of spring 1958. August, but Providence business indi- employment tax, corporate levies and The early spring recovery broadened cators pointed to a lesser let -down than "welfare state" legislation have made as summer approached. Jewelry is get- usual this season. corporate life difficult.

110 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 REGION'S POPULATION UP 17% BUT TRAILS U.S. AVERAGE EMPLOYMENT ABOVE '47 BUT BEHIND NATIONAL SPURT

YEARS YEARS

1947 48 49 50 51 52 53 54 55 56 51 58 59' 1941 48 49 50 51 52 53 54 55 56 57 58 59

126 120 \ 125 / 124 119 1 \ 123 / 118 Ì , 122 117 \# 121 116 it 120 115 1 \ / 119 114 ! \ / 118 113 % \ % 111 112 1 V

116 111 I 115 110 J 114 109 113 108 112 r 101 I 111 7 i 106 110 / 105 109 104 108 107 / 103 i

106 102 1

105 101

104 i¡ 100 ^

103 99 102 / 98 101 / 91 100 _-__UNITED STATES NEW ENGLAND UNITED STATES NEW ENGLAND

Above chart shows population is up regionally as well as Employment shown is in non -agricultural establishments nationally. Index: 1947= 100 (factories, stores, etc.). Index: 1947 =100 Management" Source: U.S. Labor Dept. Source: "Sales estimated by Broadcasting

Identifying Problems The crisis came May 12, 1957, when the Provi- New Hampshire at a glance dence Journal published a "What's Wrong With Rhode Island" section. Small, rugged and mountain- ucts employ 21,000, textiles George H. Arris, the newspaper's finan- ous; spectacular scenery. 14,000. cial editor, wrote an extensive wrapup A northern spur of the Bos- Five -sixths of state is for- of state problems and the way five ton industrial complex runs to ested. New England states were building for Manchester. Pioneer in cooperative in- the future while the State of Rhode Main income sources -man- dustrial development projects. Island and Providence Plantations (offi- ufacturing, tourism and agricul- Tax structure considered cial name) legislated industry and jobs ture. favorable to industry. away. Unemployment ratio below Population 575,000. national average; wages are low Reaction was prompt and intense. A Civilian labor force 220,000, but rising. close student of economics, Mr. Arris with 80,000 in manufacturing. Mount Washington towers and the Journal easily survived the Leather and leather prod- 6,288 feet. storm. The state took a frank look at its resources and problems, with business leaders setting up three months banks in covering development costs. The Rhode Island textile slump is later what became known as the Wee - Rhode Island Industrial Building Au- told this way- 66,700 textile jobs in kapaug Group, named after the inn thority was set up as political leaders 1947; 30,600 in 1958. Cotton -synthetic where first met. A they "Program for caught the spirit of the movement. A output is becoming more important as the Future" was drawn up in May 1958 major step was passage of a law de- the woolen- worsted decline, a nation- and a frank industrial balance sheet signed to shift the uniform 2.7% un- wide trend, continues. Woolen- worsted was published last autumn. employment tax to a merit basis in jobs dropped from 30,000 in 1947 to Industrial Foundation of Rhode Is- 1960 for the benefit of employers with 8,700 in 1958. land, a non -profit private venture, was low turnover. This in itself improved Electronics Birth Rhode Island's formed, with another unit to join with the climate tremendously. industrial assets promise a good poten-

BROADCASTING, June 22, 1959 111 Rhode Island at a glance Tiny in area but a highly some textile plants in the state. concentrated industrial state. Jewelry, low and medium- Population 840,000. priced, has seasonal dips but is NOTE TO READERS Factory employment-aver- now on a pre- autumn upswing; Reprints of the 44 -page aged 118,000 workers in 1957, chemical industry is growing fast. 118,400 in 1958 and rising slowly. The political approach to section of this issue con- Unemployment claims were industry, long an employer's taining the story of New 30,000 in spring of 1958; 18,818 gripe, is improving; unemploy- in 1959. ment tax is 2.7% of payrolls. England are available at 20 Textiles were down in early Rhode Island Development cents each. Write Circula- 1958, picked up and the trend Council and related groups are tion Manager, BROADCAST- continues; transition from soft hot after new industry but it's a to hard goods is progressing, giv- long pull. ING, 1735 DeSales St., N.W., ing state better industrial balance. Agriculture is mostly dairy- Washington 6, D.C. Modernization is helping ing.

The Editors tial for the metal trades, including tol and the Outlet Co. store reflects the jewelry, electronics, instruments and business improvement. computers. Other New England states Other Cities Northward against the took the lead in electronics develop- Massachusetts border is Woonsocket, ment, but Rhode Island now has 32 with a 53,000 population. The city was plants employing 3,600 persons. The one of the most active in the develop- state has a good strike record, a re- ment movement, raising $400,000 to nowned reservoir of highly trained labor finance new industrial buildings and and a reputation for quality production. revamp old ones. Eastern Plastic Ma- The low -wage structure is a problem terials Inc. has moved into Slatersville and displaced textile workers are hard Industrial Park. Woonsocket could use to fit into the labor market. A sixth of some more industries and it's out after the factory workers, 22,000, are in them. Its new electronics plants are jewelry. expanding. General Transistor Corp. is Resources of the state, with maxi- operating in the old Dunn Worsted mum reach of 48 by 37 miles, include Mills and plans to expand. Luckily 400 miles of coastline, ample water, textiles are improving in Woonsocket. forests (67% of total area), nine col- Newport, 40,000. is a tourist spot leges and universities, two race tracks, and has an $80 million Navy payroll. and tourist attractions. The base also employs several thousand Using a one -gallon -of -gas motoring civilians. Business generally is up a yardstick (big car), the perimeters of little. When the ships are in, business Providence hold close to 700,000 peo- is terrific; when they aren't, it's fair to ple, about two -fifths of whose income good this year. Yacht races help; so comes from industry. Like other New did President Eisenhower's visit last England cities, Providence combines at- year. tractive and unsightly sections. It is Other cities are Cranston, Pawtucket, working on a downtown improvement E. Providence, Rumford, Warwick, and project. A tour through the area around others in the Providence trading area: the Sheraton -Biltmore Hotel, the Capi- Westerly, 13,000; Bristol. 13.000. VERMONT EYES THE FUTURE Industry joins farms, granite, maple syrup This is Vermont's big tourist year. flavor of its milk and eggs, and its The state is expecting over a million maple syrup, too. Two -fifths of all U.S. visitors to help celebrate the 350th an- maple syrup comes from Vermont niversary of the discovery of Lake buckets. Last spring was a low- produc- Champlain, once the main artery from ing year but the price is good. The NBC OWNED SOLD BY NBC SPOT SALES Canada to the colonies. The lake's long all -time sugar record was $3.2 million shoreline and the Green Mountains are in 1957. Vermont is a brown -egg state, picking up tourist business, $120 mil- like much of New England. lion yearly, but not as fast as their Income and wages are below the natural charms warrant. national average. Industrial activity is Westport's In1 L; i Vermont has the highest U.S. per- growing along with non -manufacturing Modern Minute Man centage of farm income from dairying, employment. Highway, air and rail The Quality Voice of Fairfield County close to $100 million a year. Most of communications are developing, with the dairy products go to Boston, along great hope for an interstate WESTPORT, CONNECTICUT north -south with the eggs. Vermont boasts of the highway tie -up and a cross -state spur

112 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 is a measure of faith in people

Five days a week these bottles - up to its people who have made the dream a 400,000 per day - provide a graphic trib- reality. Every bottle of LESTOIL carries with ute to one man's dream, to the imagina- it a background of research founded on tion that conceived it, and to the tenacity professional integrity that has made this that pursued and ultimately achieved it. all- purpose liquid detergent an ever -pres- These bottles are simultaneously a tribute ent, ever -growing example of New Eng- to that man's faith in New England and land industry.

LESTOIL's success is f actually represented by over 6,500 TV spots per week on 225 stations, all contracted on a solid, 52- week -a -year basis which utilizes an annual budget of over $10,000,000. This is faith in the future! The success of LESTOIL is synonymous with the promise of New England as a fertile area for all industry that counts imagination and progress among its basic assets.

LESTOIL, INC. HOLYOKE, MASS. A subsidiary of Adell Chemical Co.

BROADCASTING, Jun 22 1959 113 a year, wth construction underway for Bomarc facilities. Vermont at a glance Burlington has a Friendship Foun- lake -front project that will be 250 1,000 factories employing ite, marble, slate and asbestos. tain Tourist attractions are out- feet high and visible for miles. A 40,000. cutoff project would join $115 million farm 'income, standing but developing slowly. Champlain St. Lawrence to Champlain, mak- 80% dairy. Coast on Lake Champlain. the a seaport. Present St. Industrial activity growing, Population 375,000. ing Burlington traffic is limited to barges especially in electronics, plastics Only N.E. state getting St. Lawrence newsprint and petroleum to and metal products. Lawrence electric power. that carry A $3.3 million federal Extensive quarrying-gran- High income tax. New York. building project is underway. Canadian Trade A lot of Canadian shoppers trade in Burlington. Gas sta- to Montpelier and Burlington. moving into Burlington. International tions have Canadian credit card signs. Vermont's granite is sold all over the Business Machines Corp. picked the The city is a distribution point for country. Rock of Ages Corp. employs city out of a list of 200 despite oft - northern New York, New Hampshire 500 at Barre, near Montpelier. The state heard talk about high state taxes. The and Northern Vermont. It's two -hours is the No. 1 asbestos producer and is city's living charms were a factor plus by road from Montreal. A development also high in the mining and processing transportation facilities, low utilities group is building a plant on speculation of colored slate. costs (electric rates were cut when St. for a new industry. Broadcast stations Snow Sport Skiing is helping the Lawrence Seaway energy was fed to carry Montreal accounts. Canadians tourist business, bringing in around $25 the state), manpower availability, cul- flock to Burlington on holidays and million. The natives recommend a tural climate and civic facilities. The weekends. Green Mountain Cocktail to winter sunset view across Lake Champlain Vermont is a small -town state. Corn - sports lovers -rum, maple syrup and toward the Adirondacks can match munities include Barre, 12,000; Ben- hot water. It's said to melt the icicles anything in the nation. nington, 10,000; Montpelier 10,000; off numbed toes. University of Vermont has 3,000 Rutland, 17,000; St. Albans, 9,500; St. Easily the largest city in the state is students and St. Michaels College 950. Johnsbury, 9,000. Montpelier is the Burlington with 38,000 in the main Ethan Allen Air Force base has the capital city. Work is underway on a built -up section and a metropolitan fast F 102 plane with newer models modern road from Montpelier through population of 67,000. Industries are coming. The base payroll is $3 million rocky hills to Burlington. Rhode Island's 12 YEARS first 12 YEARS Personality 12 YEARS Music

12 YEAR News Station Still first in all surveys 2 YEAR PROVIDENCE 12 YEARS WHIM RHODE ISLAND %Hooper -Pulse

f +2 ...

114 (SPECIAL REPORT: NEW ENGLAND) BROADCASTING, June 22, 1959 EQUIPMENT & ENGINEERING

Transistorized tv set Collins management introduced by Philco forms central council The transistorized portable tv receiver Collins Radio Co., Cedar Rapids, is here -a commercial reality at Philco Iowa, has realigned managerial respon- and a demonstration piece at Admiral. sibilities under a central management Philco, which announced its new bat- council. tery- operated transistor model earlier Headed by its president and board this month, showed its new receiver at chairman, Arthur A. Collins, the coun- a press presentation in Chicago's Mer- cil comprises L.M. Craft, new opera- chandise Mart June 14 as the summer tions executive vice president with the International Home Furnishings Market responsibility of coordinating research, got underway. The "Safari" line claims development and product lines; R.S. 80 square inches of viewing area- Gates, finance executive vice president; about the same size as a 14 -inch picture H.V. Gaskill, planning vice president; tube. Embracing the direction -finder J.G. Flynn Jr., sales vice president; concept, Philco uses a two -inch cathode R.T. Cox, new Cedar Rapids Div. vice ray tube and magnifies the picture seven president; L.E. Bessemer, new Texas times its original size. Div. vice president; M.L. Doelz, West- Philco plans initial production of VEST POCKET TV SET ern Div. vice president, and M.W. Bur- 10,000- 20,000 units, with the receiver Philco's portable weighs 15 pounds rell, new Alpha Corp. [Dallas] presi- slated to hit the market later this month. dent. The set, weighing 15 pounds and meas- marketed when the cost of the tran- Mr. Burrell also directs operations uring 83/s inches wide, 165/s inches sistors and other components becomes of Collins Systems Div. high and 55/s inches deep, comes with more competitive and "realistic." The Mr. Flynn is responsible for co- a battery good for four hours of view- company also feels a portable tv set ordinating the sales activities of Col- ing. The price: $250 plus $5.25 for smaller than 17 inches may not find a lins' government, commercial and inter- battery. ready market. national divisions as well as Collins Admiral also demonstrated a tran- RCA officials reported at their na- Radio Co. of Canada Ltd., Collins sistor, 17 -inch tv receiver earlier this tional sales convention in Chicago June Radio Co. of England Ltd., and Collins month, but is not prepared yet to get 5 that RCA also is working on tran- Radio International C.A. into immediate production. It uses 25 sistorized tv but questioned whether transistors instead of tubes. It will be there is a market for it at this time. Radio -tv production in April up sharply Emerson requests look amination of the record of Webcor Production of both radio and tv re- stockholders. Mr. Abrams was repre- ceivers in April increased substantially at books of Webcor sented as holding 4,244 shares of Web - over April 1958, according to Elec- Emerson Radio & Phonograph Corp. cor stock, plus 130,000 shares held by tronic Industries Assn.'s regular set wants to take a look at the books of Emerson. count. Webcor Inc., in which it purchased Radio set output totaled 1,040,183 20% of the outstanding common Russian tv display sets in April (including 422,346 auto stock for $2.3 million this past May. sets) compared to 630,156 radios (in- Emerson filed suit in Chicago Cir- An exhibit of Russian television cluding 190,435 auto sets) in April cuit Court Wednesday, naming Web - techniques and production methods is 1958. Cumulative output for four cor; Titus Haffa, its board chairman, included in the Soviet Exhibition in months of 1959 was 4,637,859 radios and the First National Bank of Chi- New York opening Monday (June 30) (including 1,786,168 auto sets) com- cago as co- defendants. For damages, it for 40 days. About 10,000 displays at pared to 3,255,838 (including 1,043,- requested the court to penalize Mr. the New York Coliseum are designed 470 auto sets) in the same 1958 period. Haffa and the bank 10% of the stock to tell Americans about the culture and Fm set output totaled 31,425 units in owned by Emerson and Benjamin aims of the Soviet Union and its April. Abrams, its president. people. Production of tv sets totaled 389,- In its petition, Emerson asked that 251 in April (20,501 had uhf tuning) Webcor's books be opened for inspec- Technical topics compared to 302,559 (22,296 uhf) in tion so 1958. -month production this it can determine whether war- Admiral Corp., Chicago has intro- April Four ranties made by Mr. Haffa on its as- year totaled 1,779,801 tv sets (123,132 duced a completely transistorized 17- sets, to 1,523,- liabilities and operations are "true inch portable tv receiver. The new set had uhf tuning) compared in the same 1958 or false" and whether they may have uses 25 transistors and etched circuits 858 (143,509 uhf) been breached. that are standard in Admiral receivers. months. Radio sales at retail (excluding auto Emerson said it had been advised The company will not mass produce the sets) 2,079,804 in four months that Webcor engaged in transactions model until the cost of transistors totaled 1959 compared to 1,669,554 in the with Mr. Haffa or his relatives or cor- comes down. of porations owned or controlled by them. same 1958 period. Tv set sales at re- It seeks to study the deals "as to their Raytheon Co's. Distributor Products tail totaled 1,639,626 for the first four validity and propriety." The court also Div., Westwood, Mass., has started months of 1959 compared to 1,690,101 was asked to compel the bank, trans- building new headquarters. The struc- unit sales during the comparable 1958 fer agent for the stock, to permit ex- ture will cover 60,000 sq -ft. months.

BROADCASTING, June 22, 1959 115 THE MEDIA OFFICIALS RADIO WORLD WIDE INC. Program service organized but it still lacks target date

Radio World Wide, the projected be selected once the organization goes Radio World Wide is set up as a program service conceived by some of into business. program service which would not itself the nation's top broadcast properties Incorporation papers for Radio sell time, leaving that matter to the as their answer to how to live without World Wide were filed in Delaware individual station members. conventional networks, has been made June 12. First word of plans for Radio World Wide came in late (BROADCAST- official. It's now incorporated, has offi- Principals in the organization met January ING, Feb. shortly after CBS began cers and is starting to get down to last week in New York. Reportedly 2), its controversial cases on building a program structure. they discussed possibilities of making Program Consolidation Plan. It was indicated at the time that At the helm is an executive com- arrangements with one of several 25 stations strong stations in mittee whose members are Herb Krue- existing organizations to provide the -all major markets have to go along ger, WTAG Worcester, chairman; Paul backbone of the RWW program -would with the idea before it became effective. (Fritz) Morency, WTIC Hartford, and service. Some 30 stations attended a meeting John Patt, WJR Detroit, vice chairman; Wide The word is that Radio World in Chicago last March to go over those Victor A. Sholis, WHAS Louisville; will not rush into operation immedi- E. R. Vadeboncoeur, WSYR Syracuse, initial plans. It was not learned late ately. A committee was appointed to Thursday how many had decided to and Henry Clay, KWKH Shreveport. encompassing investigate initial service sign. (BROADCASTING reported several Irvin Gross, vice president, Henry I. news and public affairs programming weeks ago that 16 stations were defi- Christal Co., station representatives, is plus some exchange programs between nite, with two dozens others possibles treasurer of Radio World Wide. Mr. affiliates. It was learned that at least [CLOSED CIRCUIT, June 1 ]) . Gross appears in the RWW executive two existing radio program service structure as a representative of WHAM companies have made bids to furnish Rochester, in which the Christal firm Radio World Wide's news needs- TV PUBLIC IMAGE has 50% ownership. Radio Press and International Trans- Charles Cutler, Washington attorney, missions Inc. Conversations had been Information project has been named temporary president held earlier with AP, UPI and ABC of RWW. A permanent president will Radio. gets NAB green light Television's move to acquaint the public with the true story about the medium's service and functions became airborne last Thursday (June 18). A tv -wide campaign to improve the video industry's image in the public's mind was approved by NAB's Tv Board of Directors. The board adopted a report submitted by Clair R. McCol- lough, Steinman Stations, chairman of a study committee that has been working out the mechanics of the major public relations operation. The committee has completed its job, which developed out of the NAB March convention ( BROADCASTING, March 23) . In essence the project will be backed by $600,000- $700,000 or more a year, depending on how much money can be raised. It will have a New York headquarters but remain under the technical supervision of NAB headquarters. Actual operation of the agency, known as Television Informa- tion Program, is expected to be outside routine control of NAB but within its umbrella. First step will be the appointment of Promoting tv's image A special five -man NAB -TV committee drew up a Television Information Committee of a proposed public relations campaign at a June 16 meeting. The planners nine members. If all three networks (1 to r) : Willard E. Walbridge, KTRK -TV Houston; C. Howard Lane, go along with the idea, and the back- KOIN -TV Portland, Ore.; Clair R. McCollough, Steinman Stations; G. ers hope they will, the committee will Richard Shafto, WIS -TV Columbia, S.C.; Dwight W. Martin, WAFB -TV consist of one member named each by Baton Rouge, La. NBC -TV, ABC -TV and CBS -TV. Three members must be members of

116 BROADCASTING, June 22, 1959 Take another look at DAYTON..and WHIOTV

NOW - OHIO'S RD MARKET

30th NATIONALLY (up from 38th)

$1,400,214,000 Consumer Spendable Income (28th in the nation)

30th in the USA That's right, in population, Dayton now outranks Birmingham, Indianapolis, Co- lumbus, Ft. Worth, Memphis and Phoenix.

30th in population now 650,400 28th in consumer spendable income $1,400,214,000 16th in consumer spendable income per household $7,268

3rd in OHIO Dayton is now Ohio's 3rd market - 3rd in population 3rd in consumer spendable income 3rd in consumer spendable income per household WHIO-TV Best way to reach this rich market - E3 WHIO -TV*

r"....,M IIIMOMMONl .Ii.Y: *1st in DAYTON ...... I .. M Nu 0N Today as always, your best buy is dayton opio WHIO -TV, one of America's great area stations. Reaching and holding 2,881,420 people in 41 counties of 3 states. Associated with WSB, WSB -TV, Atlanta, Georgia and WSOC, WSOC -TV, Charlotte, North Carolina.

For market data, availabilities and all information, call George P. Hollingbery BROADCASTING, June 22, 1959 117 the NAB Tv Board. Three others will for multiple- station groups also will be be named and may include one or adopted. more non -NAB members. This com- Special Groups Aided Mr. McCol- mittee should be named by NAB Pres- lough said Thursday that his study ident Harold E. Fellows within a fort- committee had used information pro- night. It is subject to confirmation by vided by the special group headed by the NAB Tv Board and will name its C. Wrede Petersmeyer, Corinthian Sta- own chairman. tions, for its general guidance. The Will Report to NAB After getting Petersmeyer group was set up at the organized, this committee will report NAB Chicago convention when a move MR. BOSTIC to the NAB Tv Board on its policies, developed to find a way of coping with MR. SOWELL research ideas, budget, fund raising widespread criticism and misunder- and office plans. It will recommend a standing centering around television's S.C. Vice chairman is Payson Hall, director who will be located in New programming and public service. Meredith Stations. Both were elected York. In other actions Thursday, the NAB in March at the NAB convention. The kitty will have $75,000 yearly Tv Board asked FCC to reconsider its The Radio Board commended work to license microwave facilities from the NAB budget plus ' $65,000 policy of the All -Industry Radio Music Li- from each of the networks, a total of for transmission of signals to com- cense Committee and voiced hope it $270,000 -provided all three networks munity antenna systems from distant will continue to operate after current go along with the plan. If they don't, a cities (see story, page 62). ASCAP negotiations have been con- new deal will be worked out for net- William Carlisle, NAB station re- cluded. A music licensing report was works taking part. lations manager, said tv membership made by Emanuel Dannett, committee Then the committee will start rais- has increased from 327 last Jan. 1 to counsel. ing money from two types of partici- 336. Donald N. Martin, public rela- Radio Month Successful Donald pants- sponsors (individuals, firms or tions assistant to President Harold E. N. Martin, retiring public relations as- corporations engaged in operating a tv Fellows, said 231 tv member stations sistant to President Harold E. Fellows, station or network) and associate spon- are using NAB film spots promoting reported National Radio Month in May sors (others who want in on the pro- the impact of tv. was unusually successful and said motion but aren't eligible to be spon- Attending the NAB Tv Board meet- broadcasters were enthusiastic about a sors). Membership approval is up to the ing besides Messrs. McCollough and disc of recorded jingles produced for NAB Tv Board. Petersmeyer, were Chairman G. Rich- NAB members and used an average The rate will be the highest pub- ard Shafto, WIS -TV Columbia, S.C.; of 136.8 times weekly per station dur- lished quarter -hour rate as of June 1, Payson Hall, Meredith Stations vice ing May. He said 188 prints of "Hear 1959 or 40% of the highest one -hour chairman; Joseph E. Baudino, West- and Now," NAB's new film to promote rate. A scale of combination payments inghouse Broadcasting Co.; John E. radio, has been sold and 66 copies Fetzer, WKZO -TV Kalamazoo, Mich.; have been rented by stations. C. Howard Lane, KOIN -TV Portland, John F. Meagher, NAB radio vice e SPRINGFIELD Ore.; Dwight W. Martin, WAFB -TV president, said 607 stations have re- DECATUR Baton Rouge, La.; James D. Russell, ported they are taking part in the in- CHAMPAIGN -URBANA KKTV (TV) Colorado Springs; W. D. dustry's "Look for a Room With a Rogers, KDUB -TV Lubbock, Tex.; Radio" campaign. He said stations are " ?illwite MA >r4H>rca Willard E. Walbridge, KTRK-TV broadcasting an average total of 11; / Houston; Alfred Beckman, ABC -TV; 389 spot announcements per week in G.KCC / us . . . n William B. Lodge, CBS -TV; David C. support of the campaign, which is Adams, NBC -TV. designed to stimulate radio listening among hotel and motel guests. George Hatch, KALL Salt Lake NAB RADIO BOARD City, said a subcommittee of the NAB Sowell is chairman, Radio Transmission Tariffs Committee and AT &T representatives had agreed i 0551h¥ Bostic vice chairman on definite objectives in their rate METROPOLITAN MARKET F.C. Sowell, WLAC Nashville, negotiations. William Carlisle, NAB Tenn., was elected chairman of the station relations manager, said radio w j. NAB Radio Board at its Thursday membership has reached an alltime GRADE (June 18) meeting in Washington. high-1,517 am stations and 428 fm Thomas C. Bostic, KIMA Yakima, stations. A. Prose Walker, NAB engi- Wash., was elected vice chairman. They neering manager, reported on discus- SPRINGFIELD CHAMPAIGN succeed J. Frank Jarman, WDNC Dur- sions covering high- voltage power line ham, N.C., and Robert T. Mason, interference with radio and tv recep- WCHH WMRN Marion, Ohio, respectively. tion. He discussed inter -city relay WICS URBANA is vice president and operations on currently allocated broad- DECATUR Mr. Sowell general manager of WLAC. He has cast auxiliary frequencies. NBC Besides Messrs. Sowell, Bostic and Exclusive long been active in NAB affairs. He is president of Tennessee Assn. of Broad- Hatch, other Radio Board members casters. Mr. Bostic, who also has taken attending the meeting included: part in many industry organizations, Daniel W. Kops, WAVZ, New is vice president and general manager Haven, Conn.; Simon Goldman, WJTN of Cascade Broadcasting Co. He is Jamestown, N.Y.; John S. Booth, OVER 230,000 TV FAMILIES mayor of the city of Yakima. WCHA Chambersburg, Pa.; Jack S. WEEB Southern Pines, N.C.; AVAILABILITIES: YOUNG TV Chairman of the Tv Board is G. Younts, Richard Shafto, WIS -TV Columbia, Frank Gaither, WSB Atlanta, Ga.; Hugh

118 (THE MEDIA) BROADCASTING, June 22, 1959 O. Potter, WOMI Owensboro, Ky.; J. Angeles, in association with Bing Cros- tional, and is affiliated with MBS. M. Higgins, WTHI Terre Haute, Ind.; by, George L. Coleman and Joseph A. KMYC -FM is on 99.9 me with 4.9 kw. Mig Figi WAUX Waukesha, Wis.; Ben Thomas, and has been appointed head B. Sanders, KICD Spencer, Iowa; Odin of the broadcast division of Nafi Corp., APPROVED The following transfers S. Ramsland, KDAL Duluth, Minn.; purchaser of KPTV (TV) Portland, of station interests were approved by Robert L. Pratt, KGGF Coffeyville, Ore., subject to FCC approval. He is ac- the FCC last week (for other Commis- Kan.; A. Boyd Kelley, KTRN Wichita quiring KITO as an individual, similar sion activities see FOR THE RECORD, Falls, Tex.; Robert J. McAndrews, to his purchase of KSON San Diego, page 134). KBIG Avalon, Calif.; Harold Hough, which is awaiting FCC approval. KITO WBAP Fort Worth, Tex.; John H. De- is on 1290 kc with 5 kw, directional, Witt Jr., WSM Nashville, Tenn.; Rex and is affiliated with MBS. KVI Seattle, Wash.: Sold to Gene Howell, KREX Grand Junction, Col.; Autry group by Vernice Irwin and fam- Frederick A. Knorr, WKMH Dearborn, WKKO Cocoa, Fla.: Sold to WKKO ily for $770,000. Autry broadcast interests include KMPC Los Angeles and Mich,; F. Ernest Lackey, WHOP Hop - Radio Inc. by John B. Cook Jr. for kinsville, Ky.; J. R. Livesay, WLBH $210,000. WKKO Radio Inc. principals KSFO San Francisco, both California, and KOOL -AM -TV Mattoon, Ill.; Richard H. Mason, are Marvin L. Rothschild (49 %) and Phoenix and KOLD-AM-TV WPTF -FM Raleigh, N.C.; Merrill Lind- Benjamin Rothschild (49 %). Marvin Tucson, both Arizona. KVI is on 570 kc with 5 kw and is say, WSOY -FM Decatur, Ill.; E. J. De- Rothschild is sales manager of WHOO affiliated with MBS. Gray, ABC; Charles W. Godwin, Mu- Orlando, Fla. This sale has been filed tual; P. A. Sugg, NBC Radio. Arthur with the FCC. WKKO is on 860 kc Hull Hayes, CBS Radio president, was with 1 kw, day. WHRV Ann Arbor, Mich.: Sold to presented by James M. Seward, CBS The Zanesville Publishing Co. (WTAP- Radio. KMYC -AM -FM Marysville, Calif.: TV Parkersburg, W.Va. and majority Sold to Carlton Broadcast Corp. by interest in WHIZ -AM -TV Zanesville, Horace E. Thomas, Georgia L. Thomas Ohio) by Mayne Broadcasting Co. for Changing hands and Chastain Freeman for $200,000. $300,000. WHRV is on 1600 kc with 1 kw, directional. ANNOUNCED The following sales of Carlton Broadcasting is owned 50% station interests were announced last by John Sexton Trust radio -tv produc- week, subject to FCC approval: tion firm and one -sixth each by CBS KXII (TV) Ardmore, Okla.: Sold to o &o stations program coordinator Car- Texoma Broadcasters Inc. (majority KITO San Bernardino, Calif.: Sold roll V. Hansen, Ruth O'C. Hansen and stockholder is KWTX Broadcasting by Radio Associates to Kenyon Brown William O'Callahan. This sale has been Co., which in turn is owned 29.05% for $285,000. Mr. Brown is president filed with the FCC. KMYC is on 1410 by multiple owner LBJ Co., and owns and part owner of KCOP -TV Los kc with 5 kw, day, 1 kw, night, direc- KWTX -AM -TV Waco and 50% of KBTX -TV Bryan, both Texas) by John E. Riesen, executor of estate of John Texas 8200, 000 F. Easley, for $141,666. KXII (TV) Powerful fulltimer on excellent fre- is on ch. 12 and is affiliated primarily quency in top Texas market. Gross with NBC -TV. Sale of station to Bill can easily exceed purchase price. One Hoover group (KTEN [TV] Ada, Okla.) of the best buys we have had. 29% was approved by FCC last April but set down and balance over five years. aside early this month (BROADCASTING, Northwest S175.000 June 8). Successful 5 Kw fulltime operation in one of the best Northwest markets. WBUT -AM -FM Butler, Pa.: Sold by New equipment and good real estate. J. Patrick Beacom to group including 29% down. James S. Beattie and Mr. Beacom for $121,500 plus agreement not to com- Middle Atlantic i160. 000 pete in radio business within 25 miles Profitable daytimer in one of the top of Butler for five years. Mr. Beacom hundred markets. This one will easily owns WJPB -TV Fairmont, and WVVW pay out with $35,000 down and bal- Grafton, both West Virginia; Mr. ance over 7 or 8 years. Won't be Beattie owns WPTX Lexington Park, around long at this price. Md. WBUT is on 1050 kc with 250 w, Southern California S60.500 day. WBUT -FM is on 97.7 me with 1000 Watt daytimer in solid growth 720 w. area. Liberal terms to qualified buyer. Needs owner -manager. WFAM -TV Lafayette, Ind.: Sold (li- all exclusive with cense on ch. 59 and construction permit for ch. 18) by Lafayette Broad- casting Inc. to Sarkes Tarzian Inc. Plarichturn (WTTV [TV], WTTS Bloomington, WPTA [TV] Roanoke and a new fm NEGOTIATIONS FINANCING APPRAISALS outlet in Fort Wayne, all Indiana) for RADIO - TV - NEWSPAPER BROKERS $65,000. At the same time the Com- WASHINGTON, D. C. OFFICE MIDWEST OFFICE SOUTHERN OFFICE WEST COAST OFFICE mission granted an extension of com- James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph pletion date to 90 days after consum- Jack V. Harvey William B. Ryan Stanley Whitaker California Bank Bldg. Joseph M. Sitrick 333 N. Michigan Avenue Healey Building 9441 Wilshire Blvd. mation of the assignment. WFAM -TV Washington Building Chicago, Illinois Atlanta, Georgia Beverly Hills, Calif. has a secondary affiliation with ABC - STerling 3 -4341 Financial 6 -6460 JAckson 5 -1576 CRestview 4 -2770 TV, CBS -TV and NBC -TV.

BROADCASTING, June 22, 1959 119 WSVA - AM - TV Harrisonburg, Va. WHAS DROPS FROM CBS RADIO (50% ownership). Mr. Moore noted that on May 13, FCC approved a But network says PCP is 92% successful transaction which will put under TTC ownership three West Coast stations WHAS Louisville quit the CBS Radio them bonus stations, left the network. owned by Marietta Broadcasting Inc. - network last week -the last of 20 af- They accounted for 12% of the pre - KFMB-AM-TV San Diego and KERO- filiates to leave in disagreement over the PCP lineup. 176 stations (87 %) ac- TV Bakersfield, Calif. He added that network's Program Consolidation Plan. cepted the plan, and 13 others joined the signing of the contract to complete Victor A. Sholis, WHAS vice presi- under PCP terms, bringing the current the Transcontinent- Marietta transaction dent and director, said that he voted list to 92% of the pre -PCP total. is scheduled for some time during the against PCP when it was first proposed As four of the 19 who left the net- next two weeks. "out of a conviction it offered no solu- work were bonus stations, CBS feels Marietta is owned 63.64% by Jack tion to the programming and sales dif- that its major losses were in 15 markets. Wrather and 36.34% by Edward Petry ficulties engulfing the network and thus It has made new affiliation agreements & Co. Under the TTC- Marietta agree- seriously affecting its affiliates." in four of them, leaving 11 pre -PCP ment, Mr. Wrather will own 22.15% Six months of experience with PCP markets now open. of Transcontinent and the Petry organ- "has confirmed our judgment," he said. The four replacements: WCAY for ization 12.66% (BROADCASTING, May The affiliation of WHAS -TV with CBS - WMSC Columbia, S.C.; WKMH Dear- 18). TV is not affected. born for WJR Detroit; WRNL for Arthur Hull Hayes, CBS Radio pres- WRVA Richmond; KRMG for KTUL Consolidated Sun Ray ident, said the departure of WHAS . "is Tulsa. not a surprise." PCP, said Mr. Hayes, The 12 not replaced as yet: WSAN acquires WSAI, WALT has been accepted by 90% of the sta- Allentown, Pa.; WABI Bangor, Me.; Fast -growing Consolidated Sun Ray tions which were affiliates at the time KSIX Corpus Christi, Tex.; WJQS Inc. (WPEN -AM -FM Philadelphia, Pa.) PCP was ratified at an affiliates conven- Jackson, Miss.; WKNE Keene, N.H.; last week formally took possession of tion last October. KTHS Little Rock, Ark.; WGIR Man- two newly -purchased radio properties, Box Score When PCP was an- chester, N.H.; KTOK Oklahoma City; WSAI -AM -FM Cincinnati, Ohio, and nounced CBS Radio had 195 stations; KWKH Shreveport; WTAG Worcester, WALT Tampa, Fla. (BROADCASTING, it will have 189 as of July 5, the dead- Mass., and WHAS Louisville. May 25). The total purchase price for line date for affiliates to put up or pull Several of the stations which have left both stations was well over $2 million. out of the network. WHAS was the last CBS Radio have been identified with New officers of WSAI and WALT, holdout. Official CBS tabulations show efforts to organize Radio World Wide, a according to Consolidated Sun Ray that 19 of the pre -PCP stations, four of program service. They include WJR President William H. Sylk, include: Detroit, WHAS Louisville, KWKH William B. Caskey, executive vice presi- Shreveport and WTAG Worcester (see You c ld dent of WPEN, president . of WSAI; ask story, page 116) Howard Eicher, vice president and general manager under WSAI R. Peter Straus former EXECUTIVE VICE PRESIDENT Pulse on WKFM (FM) owner Sherwood R. Gordon, continues in the same job, and Sidney Goldstein, of WMCA NEW YORK Dr. Sydney Roslow, president, The WPEN secretary- treasurer, adds same Pulse Inc., New York, last week made position at WSAI. Mr. Caskey will also about our World -wide this statement about the WKFM (FM) be president of WALT and Mr. Gold- Chicago suit against the company stein will be secretary- treasurer. Frank Voiced News Service (AT DEADLINE, June 8) . Knorr Jr., former president of WPKM "The suit of WKFM is wholly with- Tampa, will be vice president and gen- out basis. There is not one iota of eral manager of WALT. The boards of truth in the claims made. The foun- both WALT and WSAI will be the dation of such action is wholly obscure same, it was announced, and will con- to us. Pulse intends to fight this unjust sist of Harry and William Sylk and claim to the limit and has no doubt Messrs. Caskey and Goldstein. whatsoever that it will be wholly vindicated at the trial." Rep appointments (The suit claims $192,300 damages for alleged discriminatory practices in The six Negro -programmed proper- conducting radio surveys.) ties of Rounsaville Radio Stations, At- lanta, are to be represented by the John E. Pearson Co., N.Y., effective TTC names Petry July 1. The stations: WCIN Cincin- nati, WLOU Louisville, WMBM Miami why The appointment of Edward Petry but not call & Co., New York, as national sales Beach, WVOL Nashville, WYLD New representative for all stations owned Orleans and WTMP Tampa -St. Peters- INTERNATIONAL by Transcontinent Television Corp., burg. New York, was announced last week by KXYZ Houston names H -R Repre- TRANSMISSIONS;nc. David C. Moore, TTC president. The sentatives Inc., N.Y., effective Aug. appointment is effective July 1. ( CLOSED 10. CIRCUIT, June 15) . 2 W. 46th N. Y. C. ST., Trancontinent currently owns and op- WHAT Philadelphia appoints John E. Pearson Co. Columbus 5 -2400 erates WGR -AM -TV Buffalo, WROC- TV Rochester, WNEP -TV Scranton - WGST Atlanta to the Branham Co., Wilkes- Barre, Pa. (60% ownership) and N.Y.

120 (THE MEDIA) BROADCASTING, June 22, 1959 RE E

The Rising Sun Ray It was a happy group that gathered to close the multi- million dollar purchase of WSAI -AM -FM Cincinnati and WALT Tampa, Fla., by WPEN -AM -FM Philadelphia owner Consolidated Sun Ray Inc. William B. Caskey, new president of WSAI and WALT (1) says Louis Wasmer, Pres. shakes hands with Sherwood Gordon, WSAI seller, as Gordon attorney Vincent A. Pepper (1) and Howard Eicher, WSAI vice president and general manager under both old and new owners, look on. KREma

SPOKANE, WASH. INTERNATIONAL "Renewed" is the big word in our business and yours TRANSATLANTIC TV SUCCESS and that's the good word we get from Louis Wasmer! Cable, film process is tested by BBC "Warner Bros. cartoons have A new potential for television was bandwidth with a process pattern after been rating over 20 ARB con- opened last week with a successful telephoto. sistently. They've been so suc- transatlantic telecast over phone cable The film at BBC in London was cessful that we've just renewed 2 film. placed on the slow of minutes 5 seconds of 16mm -speed flying spot our contract for both Warner Its effect is to chop at least 51 scanner developed by the British. Bros. hours off the tv distance between Lon- Frame by frame it was translated into cartoons and Popeye and don and New York. Long -range ob- electrical impulses. Similar equipment we're sure our sponsors will do servers see in it a first step in the direc- brought recently by BBC to Canada the same. From past perform- tion of wide -world tv. translated the impulses to exposed film ance, we're confident that rat- NBC. which has an existing newsfilm and then the film was developed. The ings and sponsorship will with the British finished film then was shown as part swap arrangement of remain Broadcasting Corp., reportedly brims a 15- minute program on the Canadian at the same high levels with plans. News authorities at the net- Broadcasting Corp. in Canada and on for years to come." work talked in terms of acquiring a NBC in the U.S. KREM -TV's experience transmitting - sending machine from Features of the royal party - the with Warner Bros. cartoons BBC and of making a "film collection Queen Mother, Queen Elizabeth, Prince is "par for point" at London. The June 18 telecast Philip and Princess Margaret - were the course." was carried by NBC -TV 10:15 -10:30 easily distinguishable. Definition was Whenever these great laugh - a.m. acceptable, the picture resembling "hot getters are shown, a loyal The film seen in the U.S. was in two film" (that is, kinescope). Some flare following of viewers and sequences. The first consisted of cov- was detected. NBC -TV engineering ex- sponsors springs up. We erage of Queen Elizabeth leaving Buck- ecutives watching monitors in New suggest you try Warner ingham Palace for London Airport, York studios could not explain the in- preparations and scenes at London Air- frequent flare but attributed it to pos- Bros. cartoons in a highly port just before her arrival there from sible "line transmission trouble." competitive spot and watch the Palace and before takeoff to Canada The British have named the product how they come out on top. on her royal visit. The other was a news "wire film." A half minute of film can sequence showing the royal party ar- be transmitted in less than 50 minutes riving at London Airport and boarding and reproduced on tv as soon as the the plane. film is developed, 15 minutes later. Significance The main immediate Technique Involved The British u.a.a UNITED ARTISTS ASSOCIATED, INC. import: it is now technically feasible to development is not new in the sense transmit very short portions of news that the system uses known principles. NEW YORK, 345 Madison Ave., MUrray Hill 6 -2323 CHICAGO, 75 E. Wacker Dr., DEarborn film by transatlantic telephone cable What is different, however, is the bal- 2 -2030 DALLAS, 1511 Bryan St, RIverside 7 -8553 cable's narrow, 5 kc sound ance of three essentials which are basic using the LOS ANGELES, 9110 Sunset Blvd., CRestview 6 -5886

BROADCASTING, June 22, 1959 121 to a practical or working system: (1) the then reprinted in strips. Engineers in time used in transmittal, (2) the band- New York claimed last week that this width and (3) the degree of definition. process was "crude compared to the To reduce the time consumed, only delicately balanced system used by the every other frame is scanned. Each British." frame transmitted is printed twice on Most engineers see the eventuality of the receiving end. This would tend to tv signals bounced off satellites anch- lose a bit of the motion (but not resolu- ored in space as the ultimate answer tion). In the Thursday demonstration, The cable as it now exists cannot han- however, a loss of motion was not per- dle live tv. A transoceanic cable con- ceptible to the viewer. The British, in ceivably could be built to handle live tv fact, say reproduction is satisfactory but it is not economically practical. A using the alternate -frame process except new cable to be laid between Clarenville where movement is rapid, and hinted ROYAL FAMILY AT AIRPORT in Newfoundland and Penmarch in that in such a case each frame would Slow -scan film makes tv history France will cost some $40 million. be printed even though transmission Work gets underway this summer. Am- time would be lengthened. rent telecast used). Movietone also ex- plifiers or repeaters -58 of them in As early as 1957, BBC, as did United perimented more than a year before each of the twin cables-will act as Press Movietone, experimented with that by sending a similar strip to San boosters. These two - way repeaters similar systems. UP transmitted film in Francisco and back via a telephoto which now are placed at 20 -mile inter- October of that year to the British (15 network. But observers noted a differ- vals would need to be boosted five seconds) showing arrival of Queen ence in the BBC and Movietone sys- times or one every four or five miles. Elizabeth in New York. The film was tems. It was claimed that the Movietone This pushes up the cost factor and in- routed from New York through Mon- system employed strips of film (or crease technical difficulty all along the treal to London (same route as the cur- frames) which were sent as a still photo, line. PAY -TV SET FOR CANADIAN START Telemeter plans wire system in Toronto suburb, broadcast later

The first international Telemeter Co. ronto metropolitan area was picked for local public events and local news, it closed circuit pay-tv installation will be the test because of heavy competition is claimed, including sponsored shop- in operation by mid -December in Etobi- not only from five television stations but ping news. The second control has a coke, western Toronto suburban area, also many other attractions. This was choice of three positions for unspon- with a minimum of 500 subscribers, felt to be a better test than a captive sored programs available on payment J.J. Fitzgibbons, president and manag- one -station market or area receiving no basis. This control is operative only ing director of Famous Players Cana- local television. The Etobicoke installa- after the third control has been put dian Corp., stated at Toronto Wednes- tion will include a central studio serving into the Telemeter position and the re- day (June 17). roughly a five -mile radius area. Sub- quired amount of money is deposited in Trans -Canada Telemeter Ltd., a di- scribers will pay only $5 installation box. vision of the Famous Players theatre charge and pay cash for all programs. The money box has a recording tape chain, is now installing with Bell Tele- The Telemeter unit has three control which lists every transaction made on phone of Canada 70 miles of tv cable knobs. The first control connects the the machine. The subscriber can place for a coverage potential of 13,000 subscriber with the studio to hear what more than the required amount of homes in the Etobicoke area. Mr. Fitz- programs are being offered and at what money in the box and a cash register gibbons estimated 5,000 Telemeter in- charge. This is free service. The same dial will show the credit amount. All of stallations in operation within year. control also will bring the subscriber, this is also recorded on tape. The money Famous Players is owned 51% by through a loudspeaker in the unit, free box will be collected monthly and re- Paramount Pictures Corp. International Telemeter Co. is a wholly -owned Para- mount subsidiary. Telemeter executives America's Leading Business Brokers in the U.S., meanwhile, related other details of pay -tv plans, including the Interested in buying or selling and TV possibility of "free" programs on the Radio Properties? system supported by paid commercials When your business is transacted through (see below) . Mr. Fitzgibbons explained that "the the David Jaret Corp., you are assured of Etobicoke area was picked because it reliability and expert service backed by over is the fastest growing Toronto suburban 36 years of reputable brokerage. area, has high population density and has the highest per- capita income of any Canadian area. We have high hopes that the operation will spread to other 150 MONTAGUE STREET areas in metropolitan Toronto and trigger the expansion of Telemeter through- BROOKLYN 1, N.Y. out Canada." ULster 2 -5600 Highly Competitive Area The To- 122 (INTERNATIONAL) BROADCASTING, June 22, 1959 placed with a new box. It was noted Lots of Facilities "Initial Telemeter devices in the early stages, time charges that an accurate survey on viewing systems will be on closed circuit cable are wasteful and prohibitive. On the patterns will be available from the facilities," Mr. Novins stated, noting other hand, with a wire system, cable money box tapes monthly. that such facilities are now in wide use facilities can be expanded as homes are The telemeter box will be joined to in more than 500 community antenna equipped with pay tv devices." the television receiver through the an- systems in the U.S. and about 200 in In addition, he said, the economics tenna connection, eliminating the need Canada, serving "well over a half -mil- of a wire system "permit the continu- to go into the television receiver. The lion homes." Asked whether this means ous rerunning of a program-like a third knob on the box gives choice of that Telemeter is planning to begin its motion picture feature -several times free television or pay television. pay -tv service in communities presently during the day and evening to suit the The Exclusive Lure Mr. Fitzgib- served by community antenna hook- convenience of the customer. The time bons stated that the Telemeter system ups, Mr. Novins replied that "this is a charges for broadcasting over the air will provide varying prices for differ- logical deduction, but is not necessarily on this basis would be prohibitive." He ent programs, basic feature in selling correct." There are other factors to be continued: "Our analysis of the eco- entertainment. The subscriber will see considered, he said. nomic factors indicates that the `break - first run motion pictures immediately Paul MacNamara, Telemeter vice even' point on a wire system is . sub- after they have been shown in first run president, pointed out that in many stantially below that of a broadcast downtown Toronto theatres. They also cities large apartment buildings have system. However, at a certain point of will be able to see sporting events, con- their own master antenna systems which saturation in a large market, the eco- certs and other entertainment not tele- in effect are `vertical community an- nomics of a broadcast system can be vised on regular tv, he said. tennas" and could be adapted readily more favorable. Telemeter's broadcast Famous Players Canadian Corp. esti- for pay -tv. system is prepared for that eventu- mates its investment in the Etobicoke Both Telemeter executives stressed ality." installation with five thousand sets at that local programs, such as high school Mr. Novins said there is a "per- about $1.25 million. Each box will cost sports, local meetings and other civic manent place for wire systems in hun- about $100 installed. The company affairs, will form an important part of dreds of communities, regardless of the plans no extra financing to cover the pay -tv activities. These will be provided ultimate advent of broadcast pay tele- initial installation. to subscribers without charge, it was vision in major markets. The integra- "Surveys made in recent weeks show stated. tion of wire with broadcast pay tele- greater interest than we expected," Mr. Commercials on Pay - Tv System vision is a simple matter technically Fitzgibbons said. "We feel that pay tv Also, Mr. MacNamara pointed to the when broadcast pay tv becomes prac- will reach the-lost theatre audience and possibility that during the daytime tical." will develop a totally new audience. hours the pay -tv wire systems may op- No Air Test Soon How soon a We expect to capture more of the erate on a commercial basis, like com- broadcast pay-tv test? "We do not amusement dollar than through the munity tv stations, providing local pro- theatres." grams without charge to subscribers, Expansion through Franchise Fa- accompanied by advertising from local mous Players will organize companies merchants. National advertisers are in- CHEVROLET in various parts of Canada for local terested, too, he said, as the fixed sam- PICKS JACKSONVILLE Telemeter franchises, will lease fran- ple of pay -tv families, whose incomes chises to community antenna operators, and other pertinent statistics can be broadcasting stations and newspapers, readily obtained, makes them a good providing they meet engineering specifi- test market for both products and com- cations to give a good picture, he ex- mercials. WELCOME plained. Telemeter itself will make no invest- CHEVROLET The first equipment for the Canadian ments in pay -tv installations in individ- MOTOR operation is being imported from the ual communities, Mr. Novins said. DIVISION U.S., with Guardian Electronics Co., Telemeter's function is to manufacture the coin -box equipment, which it will Chicago, making the Telemeter boxes Chevrolet Motor Division of Gen- and Jerrold Electronics, Philadelphia, lease to local franchise holders on a eral Motors Corporation has picked making the studio and other equipment. royalty basis. In the U.S. this will Jacksonville for a new distribution It is expected that equipment will be amount to about 6% of the monies col- and sales facility -its parts ware- lected in the coin -boxes, he said. In house and zone offices will service made in Canada when the system is Florida and Southern Georgia. Jack- successful. foreign countries, the pattern varies sonville is proud of the faith that Famous Players operates 376 motion from country to country. He wouldn't Chevrolet has shown in the State picture theatres in Canada and has disclose the Canadian set -up beyond of Florida's Gateway City and its saying that Famous Players has the citizens enthusiastically welcome substantial interests in CKCO - TV this addition to their rapidly ex- Kitchener, Ont., and CFCM -TV and rights to all Canada, not Toronto alone. panding North Florida economy. CKM.I -TV French and English language Mr. Novins explained Telemeter be- ...... ::: fil:VNN::::':: V::':: :¡:::::1::t:v:::::: \4::tii::J:'::ß1: stations in Quebec City, Que. lieves that "under prevailing conditions, AND JACKSONVILLE PICKS WFGA -TV At a news conference in Hollywood the economics of a wire pay tv system offering three channels are much more NBC and ABC Programming. Tuesday, Louis A. Novins, president Represented nationally by of International Telemeter Co., report- favorable than a broadcast pay tv system Peters, Griffin, Woodward, Inc. ed that the coin box units for the Tele- on one channel -certainly during the ...... meter system have been in production initial growth stage. (Sixth of a Series) since October by Guardian Electric. `Time Charges Wasteful' "On Production is just beginning, he said, broadcast pay television the system WFGA -TV estimating that within a month the daily must buy time from a station. Station Channel 12 output will be between 75 and 100 units rates are related to the number of sets with "at least 10,000 boxes" pro- in the market. Since only a fraction of Jacksonville, Florida duced by the end of the year. these sets can be equipped with pay tv FLORIDA'S COLORFUL. STATION

BROADCASTING, June 22, 1959 (INTERNATIONAL) 123 presently contemplate taking advantage ly, will buy their national programs ating did not permit any measurement of the authority recently granted by the from program sources much as theatre of program audience size. This, he said, FCC to conduct `tests' over the air," operators do today. is essential to provide incentive for the Mr. Novins stated. "Instead, we are He emphasized that local program- producer of program material. actually going into business on wire. ming is as necessary as national and Exhibitors May Join Despite the We plan to expand the very first situa- felt that one of the chief reasons for opposition of many theatre owners and tion as rapidly as conditions permit." the failure of the Bartlesville experi- theatre -owning groups to pay -tv, Mr. He declined to amplify that statement ment was its dependence entirely on Novins expressed the belief that theatre or to discuss specific localities beyond feature motion pictures for program- operators will become the pay -tv fran- admitting that the decision as to the ming. "Block booking," with subscrib- chisers in many communities. He also first U.S. communities for Telemeter ers paying monthly fees in place of stated that the antagonism of motion pay tv installations will be made be- per -program admissions and the right picture producers toward pay -tv has fore the end of this year. to choose what they wanted to see by changed to a favorable attitude, along Mr. Novins said that Telemeter will paying for it, was another chief cause with the changed economic climate of help in securing national program- of the collapse of the Bartlesville proj- the picture business in the past five ming material for its franchise holders ect, which he said "we never believed years. He said he has no doubt that at first, as a "pump- priming" operation. was really pay -tv." an ample supply of feature picture pic- Later, he anticipates that the local pay - A third major fault, he noted, was tures will be available for subscription tv operators, individually or collective- that the Bartlesville method of oper- television. FATES & FORTUNES

Advertisers Palmolive Co., that city, as vp of mar- programming director, effective July 15. keting planning. J. H. Picou, director of marketing re- VICTOR W. CAN - search of Atlantic Refining Co., Phila., LYNDALL F. CARTER, executive vp, EVER, account exe- appointed head of newly- created depart- William Carter Co. (underclothing), cutive of D.P. Brother ment of advertising and sales promotion. Needham Heights, Mass., elected presi- & Co., Detroit, ap- RICHARD BORDEN named manager of dent, succeeding his father, late HORACE pointed senior vp advertising division and E. R. Cox JR., A. CARTER, who died May 2. Other and member of exe- sales promotion manager. Carter appointments: DAVID FINNIGAN, cutive committee. Agency promotions JOHN BRICKER, formerly executive vp vp, treasurer, and MANSON H. CARTER, merchandise manager, divi- in AC Spark Plug of Outdoor Adv., N.Y., joins Colgate- toddlers' MR. sion, named clerk. CANEVER account: Mr. Can- ever, supervisor; JOHN H. OwEN, MONROE W. GILL, advertising mana- creative supervisor; W. NEIL LEW- ger, Mohawk Carpet Mills, N.Y., named TON, account executive for advertising, manager, public relations, at parent and IAN W. BEATON, account execu- company, Mohasco Industries, Amster- tive for merchandising. dam, N.Y. WILLIAM C. MCCLUMPHA succeeds him. JOHN BOYD, CLIFFORD DILLON, EMILE FRISARD, MURIEL HAYNES, DAVID C. MELNICOFF, business analyst GABRIEL ONDECK and OTTO PRO - and manager of economic analysis of CHAZKA, all vps and assistant creative Pennsylvania Railroad Co., Phila., directors at Compton Adv., N.Y., named director of planning of Fels & named creative directors. Co., that city, effective July 1. Mr. JAMES N. HARVEY, formerly Philadelphia Story Melnicoff remains director of Fels and creative group head of McCann member of its finance committee. -Erickson, N.Y., for Coca -Cola, Oasis cigarettes and Headley -Reed welcomes John TERRY R. SPEIGHTS resigns as program Vaseline hair tonic accounts, to Rich- Blair & Co., as the "second" director -sales of WBKH Hattiesburg, ard K. Manoff, N.Y., as creative direc- Major Representative to open Miss., effective July 1, to become area tor and vp. an office in Philadelphia. manager of Curtis Industries, Cleveland (key maker). ROBERT J. SULLIVAN, formerly ad- To correct an erroneous vertising and promotion director, Cor- statement in Broadcasting Agencies inthian Broadcasting Corp. (KOTV (May 25, 1959) Headley - [TV] Tulsa, Okla.; WISH -AM -TV Reed has been the only ma- WILLIAM T. KAMMERER, assistant to Indianapolis; WANE -AM -TV Fort jor representative with a media director, WILLIAM J. KENNEDY, Wayne, Ind., and KGUL-TV Houston.), Philadelphia Office since assistant vp and manager, media depart- N.Y., to Radio Advertising Bureau, 1951. ment, WINSTON W. KIRCHERT and MAR- that city, as promotion manager. Other TIN J. MURPHY, assistant vps and media RAB appointments : HAROLD S. ME- group supervisors, elected vps and as- DEN, named assistant to director of sociate media directors of Ted Bates & promotion; ROBERT F. NIETMAN, and Co., N.Y. NORMAN A. CHESTER and PAT E. RHEAUME, assigned posts of BRUCE L. SMALL named assistant vps divisional member service managers. and media supervisors. JAMES M. WOODMAN JR., formerly WILLIAM D. FISHER, formerly vp and advertising -marketing director, Lin- radio -tv director, Doherty, Clifford, coln- Continental Div., Ford Motor Steers & Shenfield, N.Y., to Gardner Co., elected executive vp and director Adv., St. Louis, as vp and broadcast of Peter Finney & Co., Miami. 124 BROADCASTING, June 22, 1959 representative. He succeeds WILLIAM H. HORSLEY, board chair- CARL H. SIGLER, formerly vp and ac- service man of Pacific National Adv., Seattle, count executive of Gordon Best Co., DAVID APP, who transferred to tv clear- named president of Continental Adv. Chicago, joins Wentzel & Fluge, that ance to head interruptions sections. Agency Network. Other officers: WIL- city, previously known as Wentzel, FRANK LA TOURETTE, story supervi- LIAM L. SANBORN, vp of Winius- Wainwright, Poister & Poore, as vp. sor and producer of Mark VII Produc- Brandon Co., St. Louis, vp, and ROB- Other W &F appointments: LESTER tions, has joined CBS -TV in Hollywood ERT N. LANDO, president of Lando LANTZ, vp, executive art director; JON as producer of new 60- minute The Line- Adv., Pittsburgh, secretary- treasurer. DINTELMAN, formerly with Fulton - up programs, replacing JAIME DEL Executive committee: ROBERT KIL- Morrissey, Chicago, and RUTH GREEN, VALLE who produced half -hour Lineup GORE, president of Gray & Kilgore, formerly with Edward H. Weiss & Co., series and is moving to another CBS -TV Detroit; ROBERT ARNDT, vp of Arndt, Chicago, copywriters. assignment. Preston, Chapin, Lamb & Keen, Phila., STAN BACHRACK, formerly with Doyle, and C. H. RICHARD, vp of Noyes & Stations Dane, Bernbach, N.Y., has joined Jon Co., Providence, R.I., retiring presi- IRV LICHTENSTEIN, M. Ross, L.A., as director of Elaine dent. formerly director of Terry Fashions account. merchandising and li- WILLIAM CULLENWARD resigns as brand sales account executive of KFRC -AM- WILLIAM H. WEED, formerly censing of National FM San Francisco to reactivate family manager, toilet goods division of Proc- Telefilm Assoc., ter & Gamble, Cincinnati, to Ogilvy, agency, Eric Cullenward & Assoc., un- named station man- Benson & Mather, N.Y., as account ex- der name of Cullenward & Assoc., ef- ager of WNTA -AM- ecutive. fective July 1. Agency will headquarter FM Newark, NJ. SYDNEY KAVALEER, temporarily at 44 Hermosa Ave. in JACK A. PARTINGTON JR., formerly as- Oakland, Calif. sociate director, network tv, CBS, to LICHTENSTEIN functioning as station and manager past several months, Sullivan, Stauffer, Colwell & Bayles, sales FREDERICK B. SEARS, formerly direc- will now concentrate on sales. tor of marketing of Prudential Insur- N.Y., as tv producer. ance Co. in Los Angeles, to Johnson LARRY MARKS, formerly associate ad- PAUL SLATER, formerly account ex- vertising Diners Club maga- & Lewis, S.F., as director of research. director, ecutive of Doherty, Clifford, Steers & zine, N.Y., to WNTA -AM -FM New- Adv., MRS. JANE FIELD, formerly copy- Shenfield, N.Y., to Compton that ark, N.J., as director of advertising. writer, Duncan Hines account at city, in account section. Compton Adv.. N.Y., to BBDO, that MELVIN B. WRIGHT, JACK WALLACH, formerly art director, city, as group head, radio -tv copy de- station manager of McCann -Erickson, N.Y., to Kenyon & specializing on food account Hawaiian Broadcast- partment, Eckhardt, that city, in similar capacity. writing. ing System (KGBM- AM - TV Honolulu, EUGENE B. O'BRIEN, assistant mana- Networks KHBC -AM -TV Hilo ger of marketing research for Texas and KMAU - TV DAVID W. TEBET, general program Co., N.Y., appointed assistant research Maui) , named gener- executive of -TV, named to direct director of Erwin Wasey, Ruthrauff & NBC al manager and sales giving attention to Ryan, L.A. expanded operation MR. WRIGHT manager of the Sky- election of major per- coordination and line Advertisers' Sales Inc., tv network DoN NAYLOR, formerly program di- forming talent. RICHARD A. KELLY, consisting of KID -TV Idaho Falls, rector and account executive of WAGA- also senior unit manager, becomes man- KLIX -TV Twin Falls, both Idaho, TV Atlanta. to Burke Dowling Adams, ager of casting, talent and contract ad- KXLF -TV Butte, KFBB -TV Great that city, as supervisor of radio -tv pro- ministration. Falls and KOOK -TV Billings, all Mon- duction of Delta Air Lines account. tana, effective 1. C. JAMES LARKIN, participant in ABC - July He succeeds THORPE E. WRIGHT, formerly vp of TV's management trainee program, N. (ROSY) LAYNE, who returns to William Hart Adler, Chicago, to ac- named western sales service supervisor KID -TV as general manager after year count management staff of Waldie & for network sales. RIDGE BLACKWELL, with Skyline. Briggs, that city. ABC -TV station clearance, named sales JUDITH LAWTON, formerly general HOWARD F. EICHLER, formerly news staffer of Cincinnati Times -Star, to Farson, Huff & Northlick, that city, as R. C. CRISLER & CO., INC. pr account executive. Business Brokers Specializing in Television SIDNEY GATHRID transferred from and Radio Stations N.W. Ayer & Son's New York office CINCINNATI, O. to Hollywood radio -tv office to start I'aul E. Wagner duties as program supervisor of Bat Fifth Third Bank Bldg. DUnbar 1 -7775 Masterson tv series, seen over NBC - TV. WEST COAST Now.. .4 offices to Lincoln Dellar & Co. HARRY W. HEPNER, Syracuse U., Santa Barbara, Calif. elected national dean of American better serve you... WOodland 9-0770 Academy of Advertising, national or- OMAHA, NEB. ganization of advertising educators Paul R. Fry P.O. Box 1733 (Benson) and practitioners. Other national offi- TErrace 9455 cers: BILLY I. Ross, U. of Houston, NEW YORK FRANK MCCABE, Brown associate dean; 41 E. 42nd St. U., registrar, and GEORGE T. CLARKE, MUr. Hill 7 -8437 New York U., bursar. 125 BROADCASTING, June 22, 1959 ROBERT E. BUIE, formerly account CBS TAPS executive of KDYL-AM -FM Salt Lake 15 FOR VICE PRESIDENT City, named general manager of KMUR, that city, replacing GEORGE I. NORMAN JR., resigned to form his own company. Other KMUR appointments: BOB BARNETT, JOHNNY KA- NALIS, RAY GRAHAM, F. WILLIAM HOUGHTALING and SANDY GILMOUR, staff announcers. DAVID GREENE, formerly account MR. ATLASS MR. SHOMO MR. GEORGE MR. RUEGG MR. SCHNEIDER executive for fm division of KCMO Broadcasting, Kansas City, appointed The appointments of 15 new vice Pacific Network; John Schneider, executive vp and commercial manager presidents in the CBS Radio division general manager of WCAU -TV of Telesound Broadcasting Corp., that and the CBS Television stations di- Philadelphia; Joseph T. Connolly, city. Telesound is applicant for new fm vision were announced jointly last general manager of WCAU Phila- station there, expected to be on air on Wednesday (June 17) by Arthur Hull delphia. or before Sept. 1, subject to FCC ap- Hayes, president of CBS Radio di- Also: Frank Shakespeare Jr., gen- proval. vision and Merle S. Jones, presi- eral manager of WCBS -TV New E. ROBERT NA- dent, CBS -TV stations division. The York; Sam J. Slate, general manager SHICK, formerly ad- new vice presidents are general of WCBS New York; Eugene B. vertising - promotion managers of CBS -owned radio and Wilkey, general manager of KMOX- manager of KYW- tv stations, CBS Radio Spot Sales, TV St. Louis; Robert Hyland, general CBS -TV Spot Sales, and the di- TV Cleveland, named manager of KMOX St. Louis; director of advertis- rector of CBS -TV station services. Thomas Y. Gorman, general man- The appointees, who add the title ing and sales promo- ager of WEEI Boston; Maurie E. tion of KTLA (TV) of vice president in their respective Webster, general manager of KCBS divisions are: H. Leslie Atlass, gen- Los Angeles, effective San Francisco; Harvey Struthers, MR. NASHICK eral manager of WBBM -TV Chi- June 29. Mr. Nashick director of station of cago; E. G. Shomo, assistant gen- services for the was previously promotion manager eral manager of WBBM Chicago; CBS Television stations division; WCKT (TV) Miami. Bruce Bryant, general manager of Clark George, general manager of BJ HAMRICK, formerly in advertising CBS -TV Spot Sales and Milton KNXT (TV) Los Angeles; Fred F. sales department of KCOP (TV) Los Ruegg, general manager of KNX Allison, general manager of CBS Angeles, appointed general sales man- Los Angeles and the CBS Radio Radio Spot Sales. ager of KDUO -FM Riverside, Calif. THOMAS R. NUNAN Jr., manager of WGAL -AM -FM Lancaster, re- elected president of Pennsylvania Associated Press Broadcasters Assn. Other officers: THOMAS PRICE, WBVP Beaver Falls, vp, and JOSEPH SNYDER, Philadelphia AP bureau chief, secretary- treasurer. Directors: ROBERT WILLIAMS, WHLM -. AM -FM Bloomsburg; EDWARD SMITH, MR. CONNOLLY MR. SHAKESPEARE MR. SLATE MR. WIT MR. AND WCMB Harrisburg; ROBERT HOLLAND, WIIC -TV Pittsburgh; SAMUEL ALT - DOERFER, WLAN -AM -FM Lancaster; SAMUEL BOOTH, WCHA Chambers - burg, and PAT STANTON, WJMJ Phila- delphia. RoY MARSH, KASL Newcastle, elected president of Wyoming Assn. of Broadcasters, succeeding WILLIAM MR. GORMAN MR. WEBSTER MR. STRUTHERS MR. BAYANT MR. ALLISON GROVE, KFBC -TV Cheyenne, appointed to board. Other officers: MILDRED ERNST, KWRB -TV Thermopolis, vp; manager of KVIT (TV) Santa Fe and CHARLES B. LEMIEUX JR., formerly BOB BERGER, KTWO -TV Casper, sec- program manager of WTRF -TV Wheel- account executive, WRCA, to WINS, retary- treasurer, and LARRY BIRLEFFI, KFBC, board member. ing, W. Va., appointed director in both New York, as sales manager. charge advertising BEN WOLFE, chief of sales promotion, HAROLD CRUMP appointed local sales engineer of WJZ- and publicity of KFI Los Angeles. manager of WLAC -TV Nashville, Tenn. TV Baltimore, elected chairman of In- of Radio JOHN BUONOMO moves from script de- Other WLAC-TV appointments: WIL- stitute Engineers, Baltimore partment as Miss Lawton's assistant. LIAM H. WHITE, regional sales man- section. ager; JAMES L. HODGE, assistant national JERRY WIEDENKELLER, formerly pro- JOHN F. GRAHAM, manager, KGVO sales manager; ERSKIN BONDS and motion manager of WTVP (TV) De- Missoula, appointed general manager THOMAS ERVIN, local account execu- catur, Ill., to KLZ Denver in similar of KOOK Billings, both Montana. tives. capacity.

126 (FATES & FORTUNES) BROADCASTING, June 22, 1959 JERRELL BIRDWELL, traffic manager WMUR -TV Manchester, N.H., to rector and chief announcer of WFBL of KTLA (TV) Los Angeles, pro- WFEA, that city, as account executive. Syracuse, N.Y., to WHEN, that city, as moted to sales service manager. air personality. ED MCLAUGHLIN, formerly salesman RICHARD A. HUBBARD promoted from of KTIM San Rafael, Calif., to KEWB STAN COHEN, merchandising - sales assistant program director to program Oakland, Calif., as account executive. promotion director of WDSU- AM -FM- director of KSTP -TV Minneapolis -St. Other KEWB account executives: JACK TV New Orleans, appointed director of Paul. He succeeds DEL FRANKLIN, re- BROWN, formerly of KOBY San Fran- program research, WDSU -TV. JILL signed to join Screen Gems, Kansas cisco; JOHN HUMMER, formerly in sales JACKSON joins WDSU -TV as air person- City. and advertising promotion of Guittard ality. Chocolate Co., S.F., and BILL GORMAN, BUCK BROWN, formerly chief en- formerly of CBS Sales, N.Y. JACK LIGHTNER, assistant promotion gineer of KOKE, to KASE- AM -FM, manager of WREX -TV Rockford, Ill., both Austin, Tex., in similar capacity. JOHN COOLEY, formerly air personality named promotion manager. of WEAM Arlington, to WPIK Alex- WOODROW POPE joins KASE as transmitter engineer. andria, both Virginia, in similar ca- BRUCE R. BEISWENGER, With WROC- pacity. TV Rochester, N.Y., since 1950, named chief film editor. Jim HANSEN, formerly air personal- CARL CORDELL, formerly of NBC -TV, ity of KWSC Pullman, Wash., to N.Y., to WEEK -AM -TV Peoria, Ill., FOSTER H. BROWN JR., 41, general KOMO Seattle as farm director. WAR- as sportscaster. sales manager of KMOX St. Louis, died REN SAUNDERS, formerly manager of June 13 in St. John's Hospital there of KTIX Seattle, to KOMO as air per- JACK SMITH, formerly with Armed Forces Radio Service, to KONE Reno, cancer. Mr. Brown joined KMOX in sonality. BRUCE VANDERHOOF, formerly 1953 as director of sales Nev., as publicity director. ROLLIE Du- promotion, air personality of KGW Portland, Ore., advertising, merchandising and research. to KOMO in similar capacity. Bois, formerly newscaster of KOLA - TV Reno, to KONE as announcer- sales- He was previously with KXOK St. HENRY (HANK) BROWN, formerly as- man. Louis as promotion director. sistant local news editor, NBC News, CHOLLY BROWN, RICHARD ROBERTSON, promotion di- and BENNETT LUND, formerly editor for formerly with Brown's rector of KTVU (TV) San Francisco, Swedish Broadcasting Corp.'s American Institute of Air, Minneapolis broadcasting school, has joined KRON -TV that city, as di- desk, join WMGM New York as news to WCEF Parkers- burg, W.Va., as air personality. rector of sales promotion and merchan- supervisors. dising. He succeeds CECIL WEBB, who EDITH MASON joins has moved to station's DAVID ALDRICH, formerly account ex- program depart- sales department ment of WGAN Portland, Me. as account executive. ecutive of Ketchum, MacLeod & Grove, Pittsburgh, to public relations depart- RON CURTIS, formerly program di- AL WALLACE, member of news staff ment of Westinghouse Broadcasting Co., N.Y., as consumer press and special projects representative. JOHN MAHAN, production director of WPEN -AM -FM Philadelphia, named executive program producer. MONROE BENTON, formerly news editor of WTRY Troy, N.Y., to WROW Profitable Midwest fulltimer in semi -major market. Albany, N.Y., as news director. 5KW power. Good moneymaker. Price $342,000 includes $27,000 net quick. Terms available. RICHARD B. BROWN and TOM BATISTA join WJAR -TV Providence, R.I., as assistant directors. Mr. Brown was director of WBZ -TV Boston and Mr. Batista is graduate of Northeast Broadcasting Owner- manager opportunity in Southwest. Full - School, Boston. time facility making money. $90,000 price with $35,000 down payment. Balance to be negotiated. ALAN HARTNICK, formerly attorney of MCA -TV Ltd., to Metropolitan Broad- casting Corp. (WNEW- AM -FM -TV New York, WTTG [TV] Washington, D.C., and WHK Cleveland), N.Y., as assistant general counsel.

JOSEPH (PEPE) ARCIGA, public rela- -LAXDIS S, ASSOCIATES. tions executive of KALI Pasadena, ap- HA1/IILT Inc. pointed merchandising and promotion BROKERS RADIO AND TELEVISION STATIONS NEWSPAPERS director as well. WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO FRANCIS SCOTT promoted from sales Ray V. Hamilton Richard A. Shaheen DeWitt 'Judge' Landis John F. Hardesty traffic supervisor to account executive 1737 DeSales St. N.W. 1714 Tribune Tower 1511 Bryan Street 111 Sutter Street on sales staff of WNBQ (TV) Chicago. EXecutive 3 -3456 DElaware 7 -2754 Riverside 8 -1175 EXbrook 2 -5671 CHARLES HEDSTROM, operations director, succeeds Mr. Scott as tv sales traffic supervisor. NATIONWIDE NEGOTIATIONS e FINANCING e APPRAISALS ART HUME, air personality of

BROADCASTING, June 22, 1959 127 of KNIB Seattle since March 1957, MRS. LINDA ROBERTSON to KPLR -TV Programming promoted to associate news director. St. Louis as air personality. JOHN PARROTT appointed vp and general manager of newly- formed BILL KENNEALLY, formerly with JACK ANDERSON, graduate of North- KTLA (TV) Los Angeles news staff, west Schools, Portland, Ore., to KBAR Dearborn Div. of Wilding Inc., film with to news bureau of KFWB, that city. Burley, Idaho, as announcer. Other and sales promotion firm, head- Northwest graduates who have entered quarters in Detroit, Mich. Division re- DAVE DUGAN, reporter of WCBS New places Wilding- Henderson, Detroit sub- broadcasting: RONALD HOLMES and York, and host of station's Peabody - into ALFRED ROWE, to KWRB -TV River- sidiary now incorporated parent award winning "This Is New York," company. CHARLES DENNIS named ton, Wyo., as announcer -cameramen; named manager, spot news coverage. production chief, directing motion pic- DONALD PEARSON to KDIX -TV Dick- ture and other production studio facili- Tom MOORE, former conductor of inson, N.D., as film lab director. ties. DEAN COFFIN heads Wilding's Ladies Fair on Columbia Television Pa- Great Lakes Div., serving large cor- cific Network as early morning show, Representatives porations. joins KHJ -TV Los Angeles as air per- JACK DAVIS, former- sonality. HENRY J. ZITTAU, and treas- ly with Stars National, secretary urer of United Artists Associated, N.Y., WOODLAND, dj and N.Y., and previously DON (WOODY) elected vp and treasurer. Other newly- sportscaster of KGY Olympia, Wash., manager, McGavren- elected vps: HENRY T. SCHOTTENFELD, KING Seattle as air person- Quinn's New York has joined member of legal department; W. Ro- ality. office, to Bernard BERT RICH, general sales manager, and Howard & Co., that FRED HYMAN, sec- TOM BURKHART, formerly account city, as executive vp. who adds duties of executive of Ziv Television Film Sales, retary of UAA. to WLOS -TV Asheville (N.C.)- MR. DAVIS DON M. MCCUTCH- HAL DAVIS, independent tv pro- Spartanburg (S.C.) W. Greenville (S.C.)- EON resigns as producer who packaged and syndicated sales coordinator. as regional gram -news director of KBZY Salem, Treasures Unlimited, has joined Regis Ore., to become assistant director of associate with R.G. Films as Eastern sales representative, PAUL LIEBLER, Lund, station representative, in Port- - Washington, appointed and will headquarter in New York. WTOP TV land, Ore. program director. EDMUND COLBERT, as- HARRY ACKERMAN re-elected to third floor director of WTOP -TV, named LESLIE ATLASS direc- H. JR., formerly term as president of Los Angeles chap- sistant director. tor of programming of WIND Chicago ter of Academy of Television Arts & and in group that is applicant for ch. 8 C. KENNETH SPICER, 59, assistant Sciences. Other officers: FRED DE COR- in Moline -Rock Island, Ill., appointed secretary and controller of Jefferson DOVA (re- elected) first vp; Louis F. to newly- created post of head of pro- Standard Broadcasting Co. (WBT and EDELMAN, second vp; JUNE LOCKHART for WBTV [TV], both Charlotte, and gram development Headley -Reed (re- elected), secretary, and FRED W. Co., Chicago. WBTW [TV] Florence, S.C.), died June BERGER, treasurer. Local board mem- 13 in Charlotte following heart attack. bers: LES BOWMAN, chief engineer, HUNTER SEABORN BELL JR., former- Mr. Spicer joined Jefferson in 1948 as CBS -TV; WENDELL COREY, actor; ly special representative of American business manager. SANDY CUMMINGS, vp, ABC, GAIL PAT- Security Insurance Co., Atlanta, Ga., to RICK JACKSON, producer; RALPH NEL- RICHARD JAMISON, formerly news di- Peters, Griffin, Woodward, that city, as SON, director; ROD SERLINO, writer, and rector of KWOS Jefferson City, Mo., to tv account executive. KCMO -AM -FM Kansas City in news LESTER SHORR, cinematographer.. department. BOB JONES, formerly radio salesman, IRV KUPCINET, Chicago Sun -Times handling major New York agencies at BOB RUSSELL, formerly air personality columnist, re- elected president of Chi- The Branham Co., N.Y., station rep- of KTSA San Antonio, to WAKY cago chapter of Academy of Television resentative, to Petry & Louisville in similar capacity. Edward Co., that Arts & Sciences. Other officers re- city, in similar capacity. elected: FRANK ATLASS, WBBM -TV, BILL TURNER, formerly assistant pro- vp; ALEX DREIER, NBC, second vp; gram director and production manager CALVIN P. COPSEY transfers from NED E. WILLIAMS, Chicago Unlimited, of WPSD-TV Paducah, Ky., to WSM- NBC Radio Spot Sales, western division, secretary, and DICK REINAUER, Ameri- TV Nashville, Tenn., as announcer. San Francisco, to NBC Radio Spot can Medical Assn., treasurer. New Sales, Chicago. WAYNE WEST, air personality of board members: ROBERT CUNNINGHAM, KOLN -TV Lincoln, Neb., assumes Chicago Assn. of Commerce & Indus- DALE W. STEVENS, formerly broad- try; JANE DALY, formerly with Earle newly- created position of music direc- cast time salesman, Everett-McKinney, tor. Ludgin & Co.; JACK BRICKHOUSE, Chicago, to Robert E. Eastman & Co., WGN- AM -TV; JAMES L. STIRTON, JOSEPH J. WILSON resigns as local that city, on sales staff. MCA; JOHN E. MOSMAN, J. Walter news director of WPLA Plant City, Fla. Thompson Co.; FRED NILES, Fred DOROTHY NICHOLLS, formerly re- Niles Productions; SHELDON COOPER, JO ANN HINMAN to KWTV (TV) search supervisor of Benton & Bowles, WGN -TV, and Dori MEIER, Chicago Oklahoma City as weather forecaster. N.Y., to Blair -Tv, that city, on research Assn. of Commerce & Industry. GEORGE A. JASKA, formerly with staff. WFDF Flint, Mich., to WJRT (TV), CLAY YURDIN, 40, director, Produc- that city, as newsman. WILLIAM CRUMLEY, formerly vp and tion Alliance of New York, died June assistant to president of Young Tele- 15 following heart attack at his hotel JOHN CHRISTMAN, formerly news division Corp., N.Y., station representa- in Fort Lauderdale, Fla. Mr. Yurdin rector of WHK -AM -FM Cleveland, to tive, named to newly- created post of was in Florida to direct telecasting of news staff of WEOL -AM -FM Elyria - director of marketing and research for "Mrs. America" contest. He directed Lorain, Ohio. Weed Co., N.Y. CBS -TV's Camera Three from 1956 -58,

128 (FATES & FORTUNES) BROADCASTING, June 22, 1959 -,SVXif!-= .. . , a 6V45-0Ai S.^W&'..áÄ'a? partment of WILD Boston, joins MCA as sales executive, New England ter- One hundred ritory. eleven* GEORGE FABER, formerly midwest manager, CBS Newsfilm, to CBS Films, national Hollywood, as manager of publicity, and effective July 20. regional ANTHONY EISLEY signed to long -term contract by Warner Bros. and set for spot starring role as Tracy Steele, private investigator, in Warner's new hour- advertisers long tv series, Hawaiian Eye, debuting know over ABC-TV this fall. Terre Haute Conelrad congratulations FCC Equipment & Engineering Comr. Robert E. Lee (c) congrat- is not covered ulates Harold L. Neal Jr. (r), vice WILBERT E. STEVENSON, president president of WXYZ -AM -FM De- and director of Machlett Labs, Spring- troit, upon his appointment as dale, Conn., subsidiary of Raytheon effectively chairman of the Michigan Indus- Co., Waltham, Mass., elected vp of trial Advisory Committee for Raytheon. by outside Conelrad. Mr. Neal's committee will serve as liaison between civil RICHARD W. GRIFFITHS, formerly di- defense authorities and the broad- rector of component marketing of TV casting industry. At left is Ralph Servomechanisms, Hawthorne, Calif., * Basis: 1958 Sheehan, state civil defense di- appointed general sales manager of rector. semiconductor division, Hoffman Elec- tronics Corp., L.A., succeeding HENRY F. SCHOEMEHL, promoted to director of . 1 CHANNEL o product marketing for division's Evans- w 1H I V I CBSABC and previously was director for ABC, ton, Ill., plant. Mr. Griffiths will head- TERRE HAUTE, INDIANA Hollywood. quarter at new El Monte, Calif., plant Represented Nationally by Bolling Co., - Boston -New Chicago Dallas when completed in fall. Los Angeles -San Francisco York- GEORGE REEVES, 45, who played title role in Superman, syndicated tv series, COL. W. J. BAIRD (USA, ret.) ap- died June 16 in his Hollywood home of pointed general manager of Armed self- inflicted bullet wound. Mr. Reeves Forces Communications Electronics also had supporting roles in many films, Assn., Washington, D.C. Col. Baird among them "Gone With the Wind" will remain editor of Signal, monthly and "From Here to Eternity." AFCEA journal.

JAMES THRASH, formerly account JOHN B. OLVER- executive, CBS -TV Spot Sales' Chicago soN, Washington at- office, to CBS Films, Atlanta, Ga., as torney with U.S. manager of that office. He replaces Chamber of Com- JAMES H. McCoRMlcx, recently trans- merce past four years, ferred to New York as account super- appointed general visor. counsel of Electronic Industries Assn., Chicago's CHARLES R. HUNT, formerly sales di- Washington. new 40 -story rector, Fordel Films Co., N.Y., to Sound Masters, that city, in similar MR. OLVERSON J.C. MCELROY ap- Advertising ._-.._ capacity. pointed director of development of Headquarters - Oüñi.. Cedar Rapids Div. of Collins Radio FRED BRISKIN, production executive Co. Other division appointments: DR. of Screen Gems, Hollywood, becomes R.L. MCCREARY, director of research head of his own production company and W.W. ROODHOUSE, director of sales. IN HEART OF CHICAGO ADVERTISING there which has entered into long -term sales. HOTEL to agencies, radio -TV stations, financing and releasing arrangement close V. MILLER, formerly product newspapers, magazines, art, film and with SG. Mr. Briskin will remain tem- HAL National Scientific Labs, recording studios, representatives. porarily as vp of Briskin Productions engineer, D.C., to technical prod- HOUSE and as production executive of SG un- Washington, UNIQUE FEATURES OF EXECUTIVE ucts division, Packard Bell Electronics Drive -in Garage til replacement arrangements can be determined. Corp., Redbank, N.J., as liaison engi- Direct Dialing from Room Phone neer. Private Sun Terrace JOHN CAMERON, formerly in sales Free Stock Market Quotations department, Ziv -TV, N.Y., to MCA - TV film syndication division, as sales Allied Fields Send for colorful brochure executive, representing Baltimore-Phil- adelphia -Washington area. WILLIAM WILLIAM A. WooD, assistant profes- Department B. 71 E. Wacker Drive, Chicago 1 D. MACGAREGILL, formerly in sales de- sor, Graduate School of Journalism, Financial 6 -7100 A. M. Quarles, General Manager

BROADCASTING, June 22, 1959 129 Columbia U., named director of uni- PLAYBACK QUOTES WORTH REPEATING versity's radio -tv office, effective July 1. He succeeds LEON LEVINE, who organized office in 1953, and has re- Constructive criticism programming, and encouraging people to view our Hamlets, our Bern- signed to devote himself to non- univer- When accepting the Dr. Lee de For- sity commitments. stein musicals and the like, the ratings est Award of the National Assn. for for such shows would be higher which, FLOYD D. YOUNG, 68, whose nightly Better Radio and Television (BROAD- in turn, would mean more advertisers broadcasts of frost warnings for fruit CASTING, May 25) Clark B. George, gen- could afford to sponsor this high type growers made his voice one of best eral manager, KNXT (TV) Los Angeles, of programming. known on Pacific coast, died June 16 called for public support of quality pro- For despite the high cost of televi- of cancer in La Jolla, Calif. gramming: sion and the problems of making CAROL WALKER, formerly model for Television today is one of the most financial ends meet that are far, far Hartford Agency in Paris and Rome, written -about and analyzed segments greater than press or viewers could pos- named administrative assistant, charge of our society. No thoughtful person sibly appreciate, we produce far more of promotion, in agency's New York within our industry would have it any unsponsored public affairs programs office. other way. We welcome constructive than could possibly be justified by their ratings. Why? Because we feel Government criticism and respond to it. For along with audience surveys and letters, it is the medium's responsibility. Be- WILLIAM H. WATKINS, who joined criticism by and in the press provides cause such shows are essential to bal- FCC in 1946 and most recently served a useful guide on how the image of anced programming. Because television as engineering assistant to Comr. television can be shaped to better is a mass communications medium and T.A.M. Craven, named assistant chief thus must provide programs every serve the interests of its audience . . . for engineer in charge of frequency allo- Although the average person taste. cation and treaty division, office of watches television two- and -a -half hours Commission chief engineer, succeed- Down on the farm a day, the seven Los Angeles tele- ing ALBERT L. MCINTOSH, retired. vision stations are on the air for a In an address at the third annual GEORGE K. ASHENDEN JR., with FCC combined total of 114 hours a day. Potts Woodbury Radio -Tv Farm Clinic since 1941, most recently as review- This means the average viewer actually in Kansas City William J. Brewer, ing engineer in office of opinions and sees less than 2% of the 114 hours executive of the Kansas City agency, review, appointed engineering assistant that are available to him. It appears had several suggestions on how stations to Comr. Craven. obvious then, that such a volume of could realize more advertising revenue International programs would permit the individual from their farm programming: ROBERT M. CAMPBELL, formerly viewer absolute freedom of choice. In- ... Too often the station rep arms general manager of J. Walter Thomp- deed, the endless variety from which himself too lightly with the type of son Co., Toronto, Ont., to director of to choose provides something of a specific information which helps us advertising for Rembrandt -Rothman challenge to the individual viewer. best in evaluating stations, programs Group of Companies, Toronto (cig- And yet, this very fact is the cause and station personnel. Therefore, as a suggestion to all those who have arettes) , branch of British firm. for our concern. Since the average the re- viewer misses 98% of the programs sponsibility of selling advertisers and C. W. MCQUILLIN, formerly radio -tv aired on television, his general attitude agencies, I would recommend serious director of Cockfield, Brown & Co. toward the medium is molded to a consideration of the following points: Ltd., Toronto, Ont., to executive vp and great extent by what he reads. There- 1. Develop comprehensive informa- chairman of agency's Toronto market- fore, I believe the television industry tion, thoroughly detailing the aim and ing plan board. MURRAY TURNER, vp would be aided in its work to improve the content of each individual farm in charge of Winnipeg, Man., office, itself if the critics of our medium program on each station. to vp and manager of Toronto office. would spend more time and space 2. If a farm director is a key part of E. E. FITZGIBBONS, general manager reminding viewers about the thousands farm programming, give us full details of CKCO -TV Kitchener, Ont., to exec- of hours of news, cultural and infor- on his background, his experience, com- utive director. W. D. MCGREGOR, oper- mational programs telecast every week mercial, as well as community activi- ations manager, becomes general man- of the year. Thus, by devoting more ties. ager. effort to telling people of the good 3. If a market broadcast is involved, tell us specifically what markets are being covered.... Are they livestock PRICE markets, are they commodity markets, are they poultry markets? This is par- QUALITY ticularly important because many times DEPENDABILITY the advertiser is interested in reaching ...make the DIFFERENCE! those who are interested in a specific market . So you can see when a salesman writes or calls and says the TOWERS FOR ALL COMMUNICATION PURPOSES availability is adjacent to markets we A l \ must know specifically what markets. You are going to hear a great deal on the subject of research as it relates CONSTRUCTION CO. iï"iì''flÌiî11í'iì\ to the farm market, and the necessity N II 2723 Hawkeye Drive n,II" of wider acceptable studies in this field. JL! SIOUX CITY, IOWA its vu t:: ui: ... The industry must do more in this specific field if we are to continue to be á Write Free successful in bringing new farm adver- for 92 Page Book! tising money into broadcast media.

130 (FATES 8. FORTUNES) BROADCASTING, June 22, 1959 FANFARE

bill: something over $6,000. And Timepushing Rockefeller style cheap at that, say the rep firms - More than 800 New York agency Gretchen Wyler, Eddie Hodges- they figure it costs $17 per sales and broadcasting executives were and an occasional TvAR -Am Ra- call to reach buyers individually. treated to a blow-out in Rockefeller dio salesman. Some of the music Center's famed skating rink last was supplied by Madison Avenue's Tuesday evening (June 16) by the Many -Splendored Stompers, head- new Westinghouse -owned tv and ed by Grey Adv.'s Hal Davis. (At radio station representative firms - right, Grey's assistant to the presi- TvAR (Television Advertising Rep- dent teams with Marie Janis, cast- resentatives) and Am Radio Sales. ing director for Cunningham & Countless natives and tourists Walsh, to interpret an original viewed the proceedings from van- composition on timebuying.) tages along Rockefeller Plaza side- As a peace offering to wives at walks above. home, each departing guest was The gala began at 5 p.m.; the last given a bottle of D'Orsay Cologne, stragglers were shooed out at 11:30. accompanied by a note beginning, In the meantime they had con- "No matter when I get home to- sumed 250 bottles of booze (5,000 night, please be kind. It was for a drinks by the caterer's standard) good cause. . . ." It closed with a 8,000 hors d'oeuvres, come away P.S. listing the eight WBC markets with or busted 2,000 balloons, and as a memory- refresher for husbands mingled with such celebrities as who would "tell you more about it Lisa Kirk, Tina Louise, Johnny in the morning." Carson, Alan Dale, Connie Francis, Westinghouse's morning-after

TOURIST'S -EYE VIEW OF THE NEW YORK AGENCY CROWD TIMEBUYING BLUES Mass wining and dining cheaper than sales calls: Westinghouse Hal Davis -Marie Janis duet

chocolates by Stowaway Sweets, cham- premiere at 1 -1:30 p.m. following Drumbeats pagne by S.S. Pierce, etc." The Music broadcast interviews and album selec- Hall flyers go to motels, hotels, restau- tions from the picture's score; KLAC's The Pittsburgh Album, commemorat- rants and other public places on the Biff Colly has also scheduled a two -hour ing the city's bicentennial, has gone into North Shore. program of the Teen -Preem, at which is a second printing. The picture book about 100 teenage stars and favorite co- sponsored by the Pittsburgh Post - KOOL -TV Phoenix, Ariz., telecast an performers will make personal appear- Gazette and its radio station WWSW, appeal to 170 mile -away Blythe, Calif., ances. Radio coverage was arranged by for viewers there to take advantage of with WIIC (TV) (partly owned by the Sherman & Pam, Hollywood. Post -Gazette) and the Herbick & Held free polio shots. On June 3, 353 shots Printing Co. Proceeds from the book's were given. On June 4, the day of WHAS -AM -TV L o u i s v i l l e, Ky., sale go to the Historical Society of KOOL -TV's appeal, 1,142 polio shots sprang a surprise on a schoolteacher Western Pennsylvania. were administered. visiting the studios with her class. She Paramount Pictures Corp. is using was clocked in as the millionth visitor Michael Wynne -Willson has booked heavy radio promotion of the "Matinee since 1949. The stations occupied pres- overflow sponsors from his daily noon- Teen -Preem party to be staged June 30, ent quarters in 1949. Her reward: an time Music and Michael program over when "The Five Pennies" movie opens 11 -day trip for two to Mexico City. WESX Salem, Mass., into an English at Los Angeles' Fox Wilshire Theatre. Radio and tv audiences sent in 30,378 music hall show. One of the listener KMPC will move Ira Cook's entire 10 guesses as to when the millionth guest promotions is a printed theatre -type a.m. -2 p.m. disc jockey program to the would arrive. The winner got a dollar program. Sponsors are credited as in lobby of the theatre that day; KPOP's for each of WHAS' 840 kilocycles. a playbill, e.g., "jewelry by Daniel Low, Art Laboe will broadcast the daytime Eleven others (WHAS -TV is on ch. 11)

BROADCASTING, June 22, 1959 131 $6.10 (610 kc is WCKR's frequency). The traffic safety promotion was in- strumental in winning the Greater Miami Insurance Board (one of the contest's sponsors) a statewide award. WCKR receives 30 -40 calls daily in connection with the promotion. Facilities at work KNX Los Angeles believes in keeping its premises as well as its personnel busy to inform and entertain the citizenry. For two weeks this spring an ice rink occupied space in the plaza of Columbia Square (KNX is a CBS - owned radio station). Each afternoon Bob Crane, early morning personality at the station, conducted a skating contest whose winners joined him in a special appearance at the Ice Capades during its stay in L.A. Meanwhile, back in the lobby of the building, KNX was holding a Youth Science Fair, comprising a score or Winner in WOODIand This 1908 Pierce -Arrow automobile was one of more of exhibits constructed by stu- 96 of early vintage in the fifth annual WOOD -AM -TV Grand Rapids, dents of Southern California high Mich., antique auto tour. Willard Schroeder, president- general manager, is schools and junior highs, four of whom pictured giving the car's owners, Mr. and Mrs. Carl Sellner, a portable radio received U.S. Savings Bonds from the executive for finishing the 160 -mile, two -day tour. Weston C. Pullen Jr., station for outstanding displays. The vice president of TLF Broadcasters Inc. (stations' owner), looks on. KNX science project got high commendation from military and academic quarters. got portable tv sets as their prizes. of production except technical and sold Both lobby and plaza were idle for the product to 43 sponsors. a week. Then they were filled with Cleveland premiered a When KYW -TV spectacular display of missiles, space News pictorial concept, slogan of WAMS Wil- its Eye Witness Seasonal sales ships and satellites for the station's up a giant telescope in "Sell 'Em While They're the station set mington, Del.: second Armed Forces Week observ- the city's Public Square. Peeking Hot." ance, May 9 -17. Why should a radio pedestrians got a look at a promotional Flint, Mich., is helping stu- station spend time and money on visual slide placed inside the scope. WTAC dents find summer employment by promotions? KNX regards such use of The Junior Achievement (commercial broadcasting free announcements nam- its quarters as part of its community training for teenagers) program of ing youngsters who need work. Each obligation. WOOD -TV Grand Rapids, Mich., has day the station selects a different student won a national Junior Achievement to receive on- the -air plugs. EZY way out Cos. award. JATV Productions was organized by the teenagers, using "Lucky WCKR [Miami] Stop Signs" KEZY Anaheim, Calif., placed "Ezy WOOD -TV facilities. They produced are placed daily under regular stop Street" signs on local signposts to re- Here's Youth, 20 weekly programs of signs. The first person who telephones mind listeners of its debut May 17. high school news, activities and inter- the station after 6 p.m. informing views. JA members handled all facets WCKR of the stop sign's location wins Feet beat to 39 doors A total of 39 sponsors have signed to participate in a traffic- builder pro- THIS IS THE MOLE MU RECORD motion plan offered by WJQS Jackson, Miss., according to Lew Heilbroner, station general manager. Total gross for the eight -week package amounts to JINGLE ON CONTRACT PER $7,800. The sponsors' customers may COMPLETELY CUSTOM MADE register daily, at no charge, for WJQS'

Price applies to the "Dream Vacation," core of the traffic - United States Only OVER 400 STATIONS SOLD building plan. One winner at the con- 98% OF STATIONS HAVE REORDERED clusion of the contest on July 30 will receive all the prizes, including a OVER 7,000 JINGLES ORDERED AND WRITTEN 1959 Chevrolet station wagon, a 14 -foot PUT TN/s RECORD TO WORN FOR YOU boat and trailer with an 18 -hp Evin- rude motor, a week's vacation for two Completely custom made jingles for JINGLE MILL at a resort on the Gulf Coast and $200 commercial accounts and station breaks in cash. WJQS negotiated trade deal for the boat, trailer, motor and resort no open ends and no inserts. 201 West 49th St., New York City accommodations.

132 (FANFARE) BROADCASTING, June 22, 1959 Beasts Washington stepped in and paid the assume air fare. JUST AROUND promotion burden " Helldorado" in Las Vegas is an THE CORNER annual excuse to put on western duds It's hard to tell station promoter from (could be YOUR corner!) and celebrate. For Vegas station KENO zookeeper or gamehunter these days, A HAZARD THAT it was an excuse to attract attention by as broadcasters celebrate the return of covering the celebration on horseback. NEVER SLEEPS - fine weather. Elephants, camels, horses the accusation of Bob Salter and Glen Bryan each did a and bears, both dead and alive, all three -hour stint in the saddle, sending LIBEL- SLANDER have figured in June promotions the signal from horse mobile PIRACY -PLAGIARISM around the country. to broadcast unit to station. WEOL-AM -FM Elyria- Lorain, Ohio, INVASION OF PRIVACY equipped an elephant for a remote COPYRIGHT VIOLATION CBC decides to try jingles broadcast. Disc jockey Dick Conrad Directed at Station, Staff, donned a turban and rode the beast For the first time the Canadian Speaker, Talent, Sponsor in the rain downtown, broadcasting his Broadcasting Corp. has commissioned You can't recapture the WORDS regular show and promoting his sta- promotion jingles for use on its 30- tion's "Big Sound." but you CAN INSURE station Trans -Canada radio network. and hold possible Dollar -TV Loss Jean Loach of WXYZ Detroit The jingles will promote the new within non -embarrassing limits. also mounted a pachyderm one day to Tommy Hunter Show, half -hour early Learn about our UNIQUE do her 15- minute show, Jean's Note- afternoon Monday- Friday show. CBC EXCESS book. on the POLICY They performed studio will expand use of jingles if they are which does the job grounds. found successful. Bobby Gimby, To- at surprisingly low cost. Tulsa's radio and tv stations took ronto musician, was commissioned to FOR DETAILS AND RATES advantage of the city's annual Horse do the jingles. WRITE Show to stage a camel race for char- ity. The winner: Johnny Ryan, pro- EMPLOYERS gram director of KVOO, on a drome- 100,000 enter WLOL contest dary named Margaret Truman. Entries in the WLOL Minneapolis REINSURANCE After the sheriff of King County, "Hold That Hit" contest approached Washington, caught and skinned an 100,000 in its third week, the station CORPORATION outlaw bear of Carkeek Park, KOMO reports. Contestants submit their names 21 WEST TENTH STREET Seattle staged a big bear -burger party. to the station which by phone each day KANSAS CITY, MO. The station broadcast ceremonies turn- ask 10 to name the tune being broad- New York, Chicago son Francisco, 107 William 175 W. 100 Bush ing over the bearskin to the British cast. A correct reply wins a merchandise St. Jackson St government for Buckingham Palace certificate courtesy of Red Owl, a local guards' Busby hats and KOMO disc supermarket. The listener is then eligi- jockeys served up more than 600 bear - ble to guess at WLOL's "Mystery Tune" burgers. for the grand prize of a new automo- Another more fortunate bear is bile. The contest is credited with in- getting a ride to Washington, D.C., creasing traffic in the supermarkets. HOWARD E. STARK courtesy of a Capital station. The U.S. Fish & Wildlife Service found a three - Wear 'n' wash on WICS (TV) Brokers and Financial month -old Polar cub in Alaska for the Washington National Zoo, but Uncle When Warren King, commercial Consultants Sam couldn't pay the freight. WMAL manager of WICS (TV) Springfield, Ill., advised the B &F Toggery Co. to take a plunge into tv, the co- owners of the Television Stations clothing firm took him literally. Radio Stations Store owners Ted Budberg and Larry Fisherkeller decided to dramatize a new line of wash suits by being telecast 50 East 58th Street live hopping into a thousand -gallon New York 22, N. Y. ELdorado 5 -0405 tank of water. "The people still kid us about getting into the swim," Mr. Budberg reported, but the commercial sold "a lot of suits."

Trailer out in front WITH Baltimore used its big studio trailer to swing a long -term contract in ADVERTISING IN the tough -to- negotiate department store BUSINESSPAPERS field. Last Saturday (June 20) the MEANS BUSINESS mobile unit made its first all -day stand at one of the shopping center locations of Hochschild, Kohn & Co. Each suc- In the Radio -TV Publishing Field ceeding Saturday the studio will be only BROADCASTING is a parked at a different Hochschild's member of Audit Bureau of branch, broadcasting live from 10 a.m. Circulations and Associated MARGARET TRUMAN to 8 p.m. The 35 -ft. trailer has a Business Publications Fleetest on the Tulsa plain marquee and display space.

BROADCASTING, June 22, 1959 133 FOR THE RECORD

Marshall (now 20% owners); consideration Station Authorizations, Applications $4,000 for remaining 80% interest. Ann. June 17. As Compiled by BROADCASTING WFAM -TV Lafayette, Ind.- Granted (1) assignment of license on ch. 59 and cp for ch. 18 to Sarkes Tarzian, Inc. (WTTS -AM- June 11 through June 17. includes data on new stations, changes in exist- FM-TV Bloomington, WPTA -TV Roanoke, and fm station in Fort Wayne, Ind.); and ing stations, ownership changes, hearing cases, rules & standards changes (2) extension of completion date to 90 days after consummation of assignment; con- and routine roundup. sideration $65,000. Ann. June 17. WHRV Ann Arbor, Mich.- Granted as- Publish- 1430 5 kw, D, 1 kw-N, 5 kw-D, signment of license to Zanesville Abbreviations: kc from to ing Co. (WTAP -TV Parkersburg W. Va., DA-N; engineering conditions. Ann. June and majority interest in WHIZ -AM -TV DA- directional antenna. cp-- construction 17. Zanesville, Ohio); consideration $300,000. permit. ERP- effective radiated power. vhf APPLICATIONS Ann. June 17. -very high frequency. uhf-ultra high fre- KXII (TV) Ardmore, Okla.- Granted as- ant. aural. vis.- WWCO Waterbury, Conn. -Cp to increase Inc. quency. -antenna. aur.- daytime power from 250 w to 1 kw and signment of cp to Texoma Bcstrs. visual. kw- kilowatts. w-watts. mc-mega- install new trans. (1240 kc). Ann. June 11. (KWTX Bcstg. Co., majority stockholder, cycles. D -day. N- night. LS -local sunset. WSPB Sarasota, Fla.- Amendment to ap- owns KWTX -AM -TV Waco, and 50% owner mod. - modification. trans. -transmitter. uni. plication for cp (which authorized increase of KBTX -TV Bryan, Tex.); consideration unlimited hours. kc- kilocycles. SCA- $141,666. Ann. June 17. subsidiary- communications authorization. in daytime power from 250 w to 500 w; KVAS Astoria, Ore. -Granted acquisition service authorization. STA- changes in ant. system & new trans.) to SSA-special increase daytime power to 1 kw; change of positive control by William Tracy Moore special temporary authorization. *- educa- type trans. and delete request to make through purchase of 50% interest from T. tional. Ann. - Announced. changes in ant. system. (1450 kc). Ann. June R. Williams for $20,000, thereby increasing 17. Mr. Moore's holdings to 83.34 %. Ann. June Existing Tv Stations WCLS Columbus, Ga.-Cp to change 17. hours of operation to unl. using power of WBUT -AM -FM Butler, Pa.-Granted as- 1 kw night & day; change ant. -trans. loca- signment of licenses from J. Patrick Beacom APPLICATION tion; install DA -N and new ground system. to WBUT Inc. (Mr. Beacom, president, owns WAFB -TV Baton Rouge, La.-Cp to (1580 kc). Arm. June 17. WJPB -TV Fairmont, W.Va., and WVVW change frequency from ch. 28, 554 -560 mc WLAG LaGrange, Ga. -Cp to increase Grafton, W.Va.; James S. Beattie, vp, 182 new owns WPTX Lexington Park, Md.); con- to ch. 9, 186 -192 mc; ERP from vis. kw, day install $121,500 aur. 97.7 kw to vis. 316 kw, aur. 158 kw; (1240 kc An June 1 sideration plus agreement not to 844 WJPF Herrin, Ill. -Cp to increase daytime compete in radio business within 25 miles change trans. location from Government of five 17. St., Baton Rouge, La. to Pleasant Grove power from 250 w to 1 kw; install new Butler for years. Ann. June Church Road, near Zachary, La., change trans. (1340 kc). Ann. June 17. KBUS Mexia, Tex. -Granted assignment trans.-ant. system and ant. height above av- WCVS Springfield, 111.-Cp to increase of license from J. B. McNutt Jr. to Mexia Inc. R. Elkins, ; erage terrain to 780.2 feet. Ann. June 17. daytime power from 250 w to 1 kw; install Bcstg. (Thomas president) new trans. (1450 kc). Ann. June 15. consideration $42,500. Ann. June 17. WGVM Greenville, Miss. -Cp to increase KVI Seattle, Wash. -Granted transfer of Translators power from 1 kw to 5 kw; install new trans. control from Laura M. Doernbecher, Ver- (1620 kc). Ann. June 17. nice Irwin, trustee and Dorothy D. Butler, ACTIONS BY FCC KENM Portales, N.M. Cp to increase trustee to. Golden West Bcstrs. (KMPC Los - Angeles, and KSFO San Francisco); 51% Television Improvement Assn., Ukiah, daytime power from 250 w to 1 kw and install new trans. (1450 kc). Ann. June 12. of transferee is owned by Melody Ranch Calif.-Granted cp for new tv translator N.Y. Enterprises Inc., owned 100% by Gene station on ch. 72 to translate programs of WKAL Rome, -Cp to increase day- Autry (interest in KOOL -AM -TV Phoenix, KGO (ch. 7), San Francisco. Ann. June time power from 250 w to 1 kw and install -TV new trans. (1450 kc). Ann. June 12. and KOLD -AM -TV Tucson, Ariz.); con- 17. sideration $770,000. Ann. June 17. La Barge Community TV, Inc., La Barge, WLAS Jacksonville, N.C.-Cp to increase power from 1 kw to 5 kw; install new trans. Wyo.- Granted cps to replace expired per- (910 kc). Ann. June 17. APPLICATIONS mits for two tv translator stations on ch. WCLW KMYC -AM -FM Marysville, Calif. Seeks 72 (K72AS) and ch. 81 (K81AB) to translate Mansfield, Ohio -Cp to increase - power from 250 w to 1 kw, make changes transfer of control of Marysville -Yuba City programs of KTVT (TV) (ch. S) and KUTV in directional ant. and ground systems and Bcstrs. Inc. from Horace E. Thomas, Georgia (TV) (ch. 2). Salt Lake City. Ann. June 17. delete remote control operation of trans. L. Thomas and Chastain Freeman to Carlton (1570 kc). Ann June 16. Bcstg. Corp. for $200,000. Purchasers are New Am Stations WMOA Marietta, Ohio -Cp to increase Barbton Inc., 50 %; Carroll V. Hansen, Wil- daytime power from 250 w to 1 kw and in- liam O'Callahan and Ruth O'C. Hansen, one- ACTIONS BY FCC stall new trans. Request waiver of Sec. sixth each. Mr. Hansen is program coordi- 1.106 (b) (1), 1.354 (c) and 1.361 (b) of Corn- nator of CBS o &o stations. Barbton Inc. is Hamden Conn. -Vincent De Laurentis- mission rules. Request waiver of 309 (b) radio -tv program production firm owned by Granted 12120 kc. 250 w D. P.O. address Avon notification. (1490 kc). Ann. June 11. John Sexton Trust. Mr. Sexton is radio per- Drive, Orange, Conn. Estimated construc- KMHT Marshall, Tex. - Cp to increase sonality Jack Sterling of WCBS New York. tion cost $30,116, first year operating cost daytime power from 250 w to 1 kw; install Ann. June 12. $65,000, revenue $72,500. Mr. De Laurentis is new trans. (1450 kc) . Ann. June 17. WKKO Cocoa, Fla. -Seeks - assignment of sole owner. He is 5% owner of WHAY New license from John B. Cook Jr. to WKKO Britain, Conn., to be disposed upon grant Radio Inc. for $210,000. Principals are Mar- of this cp. Ann. June 17. New Fm Stations vin L. Rothschild (49 %) and Benjamin Westbrook, Me.-Westbrook Bcstg. Co. Rothschild (49 %). Marvin Rothschild is Granted 1440 kc, 5 kw D. P.O. address 841 ACTION BY FCC sales manager WHO() Orlando, Fla., and Main St. Estimated construction cost $20,291, Benjamin Rothschild is sales manager New first year operating cost $42,300, revenue Baltimore, Md. -John B. Reynolds. Grant- York clothing manufacturer. Ann. June 16. $51,000. Principals include Jacob Agger ed 95.1 kc, 20 kw. P.O. address 902 Marsh Rd. WTNT Jacksonville, Fla. -Seeks transfer (66 %), and Philip G. Willard (29 %), Port- Wilmington, Del. Estimated construction of control of 50% of Tallahassee Appliance land attorneys. Ann. June 17. cost $35,700, first year operating cost $25,000. Corp. from Emanuel Joanos to F. W. Hazel - Blaine, Wash. -George A. Wilson and L. revenue $30,000. Mr. Reynolds owns WJBR ton (present 50% owner) for approximately N. Ostrander d/b Birch Bay Bcstg. Co. (FM) Wilmington. Ann. June 17. $40,000. Ann. June 12. Granted 550 kc, 500 w D. P.O. address Bank Bldg., Wash. WYTH Madison, Ga. -Seeks assignment Kirkland, Estimated construc- Existing Fm Stations of license from Madison Bcstg. Co. (Henry tion cost $42,604, first year operating cost W. Lanham, Mrs. Robert R. Lanham and $42,850, revenue $57,800. Mr. Ostrander is APPLICATION Dr. Thomas P. Mahan) to Central Georgia 50% owner -general partner, KNBX Kirk- Bcstg. Co. (James F. and Annie Lee Small) land, Wash. Mr. Wilson is general manager KPSR (FM) Palm Springs, Calif. -Mod. of for $37,000. Mrs. Small is employe WCSC of KNBX. Ann. June 17. cp to change frequency from 92.1 mc to Charleston, S.C. Mr. Small is employe APPLICATIONS 100.7 mc, increase ERP to 4 kw and make Charleston & Western Carolina Railway. changes in transmitting equipment. Ann. Ann. June 12. Shippensburg, Pa. -Town Radio Inc. 1480 June 12. KVNI Coeur d'Alene, Idaho -Seeks as- Ice, 500 w D. P.O. address 619 Colorado signment of license from The Rexard Co. Bldg., Washington 5, D.C. Estimated con- Ownership Changes (a partnership) to The Rexard Co. (a corpo- struction cost $17,620, first year operating ration), both owned by Rex Koury and cost $25,000, revenue $30,000. Principals are Howard Flynn. No consideration involved. M. Robert Rogers (51 %), Glenn Winter ACTIONS BY FCC Ann. June 12. (39 %) and William P. Bernton (10 %). Mr. WBGC Chipley, Fla. -Granted assignment WJPF Herrin, Ill. -Seeks transfer of con- Rogers is former manager and part -owner of license from Edward C. Allmon to John trol of Egyptian Broadcasting Inc. from WGMS -AM -FM Washington, D.C. Mr. Win- Sanders; consideration $37,500 and lease of Maybelle J. Lyerla (99.6 %) to Charles R. ter is chief engineer WNOW- AM -FM -TV real estate for 10 years at $150 per month Cook for $80,000. Mr. Cook is general man- York, Pa. Mr. Bernton is Washington at- with option to buy during first 8 years for ager of WJPF. Ann. June 17. torney. Ann. June 16. $12,500. Ann. June 17. WCAT Orange, Mats.-Seeks transfer of Spokane, Wash. - Independent Bcstg. Co. WCNH Quincy, Fla.- Granted assignment control of Millers River Bcstg. Corp. from 1440 kc, 5 kw. P.O. address % Harvey Erick- of license to Big Bend Bcstg. Corp. (William James W. Miller, Delbert A. Witty, Theodore son, attorney; Spokane & Eastern Bldg., S. and Dorothy C. Dodson); consideration Converse, J. Charles Croacher and Roy F. Spokane. Estimated construction cost $40; $90,000. Ann. June 17. Cooke to William R. Sweeney for $65,000. 275, first year operating cost $72,000, revenue WWTB Tampa, Fla.-Added condition to Mr. Sweeney owns WBNC Conway, N.H. $95,000. Principals are William E. Shela and May 6 grant of assignment of license and cp Ann. June 16. Warren J. Durham, 50% each, who own from W. Walter Tison to WPIT Inc. that WDDT Greenville, Miss. - Seeks assign- KLOQ Yakima, Wash. Ann. June 17. Allen H. Berkman dispose of his interest ment of license from WDDT Radio Co. in one of his am stations within 90 days (John T. Gibson and William Nodding) to Existing Am Stations after consummation of WWTB assignment. Clearwater Bcstg. Corp., which is owned Ann. June 15. by Messrs. Gibson and Hodding. No consid- ACTION BY FCC KBRV Soda Springs, Idaho - Granted eration involved. Clearwater is licensee of transfer of control from Robert L. Mont- WDCL Tarpon Springs, Fla. Ann. June 12. WWGS Tifton, Ga.- Granted change on gomery, et al., to Glen S. and Wendell P. KARA Albuquerque, N.M. -Seeks assign - 134 BROADCASTING, June 22, 1959 ment of cp from Tara Bcstg. Corp. to KARA Inc. for $15,000. Principals of KARA Inc. are Hearing Cases Nickolas W. White (51 %); Walter J. Stiles (21.25 %), and others. Mr. White is in real FINAL DECISIONS estate and is general contractor. Mr. Stiles By order, Commission made effective im- is electronics sales engineer. Ann. June 16. mediately May 19 initial decision and grant- KGSR Santa Rose, N.M.-Seeks assigned applications of (1) Orange County Bcstg. ment of cp from Joseph S. Lodato to Jim Corp. to increase power of WGNY New- H. Speck for $2,194. Mr. Speck is broadcast burgh, N.Y., from 1 kw to 5 kw and install sales engineer for Collins Radio Co. Ann. DA, continuing operation on 1220 kc, D, Equipping a June 12. with effective date of grant to be stayed, WSRW Hillsboro Ohio-Seeks assignment pursuant to Commission's Public Notice of of license from David Winslow to Tom June 18, 1957, pending ratification of Agree- Archibald and Mack Sauer (50% each) for ment between United States and Mexico $40,000. Mr. Archibald is Church of Christ with respect to operation on Mexican Clear minister and Mr. Sauer is former newspaper Channels with 5 kw power during daytime publisher (Leesburg, Ohio Citizen and hours and (2) Vincent De Laurentis for Radio Station ? Lynchburg, Ohio News). Ann. June 17. new station to operate on 1220 kc, 1 kw, KADA Ada Okla. -Seeks transfer of con- DA, D, in Hamden, Conn.; engineering and trol of Tri- Cities Bcstg. Inc. from Billy T. other conditions. Comr. Fred Ford abstained Hoover and Anderson Brown Morris, co- from voting. Ann. June 17. executors of estate of Stella Katherine Mor- By order, Commission affirmed Sept. 23, ris, deceased to Anderson B. Morris, Kath- 1958, initial decision, as modified by Com- erine Hoover and Virginia High. Mrs. Morris mission, and granted application of Birch owned 51.9% of Tri- Cities. According to Bay Bcstg. Co. for new am station to op- terms of will, interest is being divided erate on 550 kc, 500 w, D, in Blaine, Wash., among her three children. No financial con- and, in so doing, it denied motion of Birch sideration involved. Ann. June 17. Bay to strike exceptions of Puget Sound KWSH Wewoka, Okla. -Seeks transfer of Bcstg. Co. (KVI), Seattle, denied exceptions control of Tri- Cities Bcstg. Inc. from Billy of KVI, and granted exceptions of Broadcast T. Hoover and Anderson B. Morris, co- Bureau. Ann. June 17. executors of estate of Stella Katherine Mor- By decision, Commission granted applica- ris, deceased, to Anderson B. Morris, Kath- tion of Westbrook Bcstg. Inc., for new am erine Hoover and Virginia High. Mrs. Mor- station to operate on 1440 kc, 5 kw, D, in ris owned 51.9% of Tri- Cities. According to Westbrook, Me., and denied competing ap- terms of will, interest is being divided plication of Sherwood J. Tarlow for new among her three children. No financial con- station on same frequency with 500 w, D, in sideration involved. Ann. June 17. Saco, Me. May 12, 1958, initial decision KLOO Corvallis, Ore. - Seeks transfer of looked toward this action. Ann. June 17. control of one -third interest of Benton INITIAL DECISION Bcstrs. Inc. from Donald C. Wilkinson to Benton Bcstrs. Inc. for $3,274. Ann. June 17. Hearing Examiner H. Gifford Irion issued KPRB Redmond, Ore. -Seeks assignment initial decision looking toward granting ap- of license from Orlo M. and Thelma Bagley plication of Booth Bcstg. Co. to increase to Donald S. and Rita M. Anderson for daytime power of WBBC Flint, Mich., from $26,000. Mr. Anderson is emloye KQIK Lake- 1 kw to 5 kw and make changes in DA -D view, Ore. Ann. June 17. pattern, continuing operation on 1330 kc WICU -AM -TV Erie, Pa. Seeks assign- with 1 kw -N, DA -2; engineering condition. ment of license from Dispatch- Inc. to whol- Ann. June 11. ly owned subsidiary Air -Way Branches Inc. STAFF No financial consideration involved. Ann. INSTRUCTIONS June 17. Commission on June 17 directed prepara- WLEU Erie, Pa. -Seeks assignment of li- tion of document looking toward denying cense from L.E.U. Bcstg. Co. to Thomas R. petition by The Young People's Church of New RCA 5000 -Watt Bromele, Mary Ann Satterwhite, Joyce Ed- the Air Inc., to deny or dismiss competing wards and Charlotte Anderson, d/b Radio application of WJMJ Bcstg. Corp. for new Station WESB for $142,500. Purchasers own class B fm station to operate on 104.5 me in AM WESB Bradford, Pa. Ann. June 15. Philadelphia, Pa. May 27 initial decision Transmitter WEEP Pittsburgh= Pa. -Seeks assignment looked toward granting Young People ap- of license from Pittsburgh Bcstg. Co. to plication and denying WJMJ. Golden Triangle Bcstg. Inc. for $319,000. Commission on June 17 directed prepara- Type BTA- 5R /5R1 Myron Jones (97 %), has interest in WJET tion of document looking toward granting Erie and WTIV Titusville, both Pennsylva- application of Star Bcstg. Corp. for new am nia, and owns WHOT Youngstown, Ohio. station to on 1350 kc, 500 w, D, in Fredericksburg, Va., and denying Ann. June 15. competing A true high quality transmitter, requires WLAC Nashville, Tenn.-Seeks transfer of application of Historyland Radio. Oct. 7, 1958 initial decision looking toward control of 24% of WLAC Inc. from Life and granting ap- less floor space than previous 5 KW Casualty Insurance Co. of Tennessee to plication of Historyland and denying Star. Clint W. Murchison Jr. and John D. Murch- OTHER ACTIONS transmitters, and it has been designed ison. Transfer is part of Murchison brothers' By memorandum purchase of 24% interest in Life and Casual - opinion and order, Com- to provide years of outstanding per- ty Insurance Co. of Tennessee for purchase mission denied petition by Joseph M. Rip- price of $40 million for stock of L &C. ley Inc., for reconsideration of April 8 memorandum opinion and order formance. Available with conventional Murchison brothers have interest in WJDX- motion which, on AM-FM Jackson, Miss. Ann. June 17. by Dan Richardson, struck excep- tube rectifiers or with the all new silicon tions of Ripley to Aug. 19, 1958 KORA Bryan, Tex. -Seeks assignment of cision initial de- license from Bryan Bcstg. Co. (David C. looking toward granting Richardson high voltage rectifiers the BTA- 5R/5R1 Jones Jr.) to Bryan Bcstg. Inc. Principals application for new am station to operate on 550 1 are Mr. Jones, and David G. Haines (49% kc, kw, D, in Orange Park, Fla., and assures low operating costs and long each). Mr. Haines is manager of KORA. denying Ripley application for same facil- Ann. June 11. ities in Jacksonville. Ann. June 17. life. There is easy access from the front KINT El Paso Tex. -Seeks assignment of By memorandum opinion and order, Corn - cp from Robert L. Howsam to Radio El mission granted petition by Valley Bcstg. to the vertical chassis containing tubes, Paso Inc. for $29,000. Principals are (20% Co., Lehighton, Pa., to extent of deleting each): Mr. Howsam; Clem E. Boverie, vice hazard issue but denied that feedback ladders and overload relays. president food store chain; Ray Winkler, petition insofar as it requested enlargement 50% owner KZIP Amarillo, Tex.; John W. of issues in proceeding on its application It is also available with color doors to Lowery, dairyman, and Joseph J. Thomp- and that of Miners Bcstg. Service Inc., son. Mr. Howsam also has interest in KHOW Kingston, Pa., for new am stations. Ann. match studio decor ... Whatever your Denver. Ann. June 11. June 17. KTFS Texarkana, Tex.-Seeks assignment By memorandum opinion and order, Com- equipment requirement see your near- of license from Robert S. Bieloh for $67,500. mission (1) reversed ruling by hearing ex- Principals are Melvin Lewis and William aminer which denied petition of M.V.W. est RCA Broadcast representative first! R. McDaniel (50% each). Mr. Lewis is mag- Radio Corp., San Fernando, and Wilson azine distributor and Mr. McDaniel has in- Bcstg. Co., Oxnard, Calif., for additional terest in WHIP Centreville, Tenn. Ann. time to file engineering exchange exhibits June 11. in proceeding on their am applications Or write for descriptive liter- WYSR Franklin, Va. -Seeks assignment which are in consolidated hearing with ature to RCA, Dept. UD -22, of license from WYSR Inc. to Franklin applications of KGB Inc. (KGB), San Diego, Bcstg. Corp. for $80,000. Thomas F. Clark Calif., and Robert S. Marshall, Newhall; and Building 15 -1, Camden, N.J. (100 %), owns New York radio -newspaper (2) set aside May 25 initial decision, re- sales rep firm. Ann. June 12. opened record, and remanded matter to ex- WSNO Barre, Vt.-Seeks assignment of aminer for further proceedings. Comr. John cp from Broadcasters Inc. to James T. Kir- Cross dissented. wan and Donald Laufer for $9,000. Messrs. By memorandum opinion and order, Corn - RADIO CORPORATION Kirwan and Laufer (50% each) are sales- mission denied motion by Interstate Bcstg. men at WNLK Norwalk, Conn. Ann. June Inc. (WQXR), New York, N.Y., to remove of AMERICA' 17. E. Weaks McKinney -Smith (WDXR), Pa- KBAM Longview, Wash. - Seeks assign- ducah, Ky., as party to proceeding on ap- ment of cp of KBAM Bcstg. Co. from Paul plications of WQXR, Walter L. Follmer, Trnk(s) D. Wickre to Hal M. Slade, court -appointed Hamilton, Ohio, and Booth Bcstg. Co. receiver. Mr. Slade is general manager of (WTOD), Toledo, Ohio, involving use of KBAM. Ann. June 16. 1560 kc, and dismissed as moot WQXR's mo- WGEZ Beloit, Wis. -Seeks assignment of tion as to Washita Valley Bcstg. Co. license from Beloit Bcstg. Co. (Sidney H. (KWCO), Chickasha, Okla., which is no Bliss) to Angus D. Pfaff for $85,000. Mr. longer a party (Dockets 12787, et al.). Comr. Pfaff owns WMMP Evanston, Ill., and has Robert E. Lee dissented. 50% interest in tv cp for Evanston. Ann. By memorandum opinion and order, Com- June 11. mission denied petitions by Florida Gulf- BROADCASTING, June 22, 1959 135 coast Bcstrs. Inc., and Suncoast Cities Bcstg. Routine Roundup Mayor Daley greeting President of Argen- Corp. to enlarge issues with respect to legal tina on latter 's Chicago visit, and Mayor and financial qualifications of City of St. By interpretive opinion, Commission de- Daley's appeal for contributions to March Petersburg, Fla. (WSUN -TV), in Largo, Fla., nied various pleadings seeking reconsidera- of Dimes campaign also constituted Sec. tv ch. 10 comparative proceedings. Ann. tion of its February 19 interpretations of 315 use. Ann. June 16. June 17. applicability of Sec. 315 (political broadcast Commission rescheduled oral argument provision) of Communications Act to cer- BROADCAST ACTIONS for July 2 in proceedings on applications of tain news film clips shown by Chicago tv By Broadcast Bureau Translator Station Inc., Palm Palm Springs stations during local primaries. Actions of June 12 Springs, Calif. Ann. July 17. In so doing, Commission opinion re- By memorandum opinion and order, Corn- viewed intent and purposes of Sec. 315; KLYD -AM -FM Bakersfield, Calif.- Grant- mission granted protest and petition for re- legislative history of Radio Act of 1927 and ed assignment of license and cp to Edward consideration by Telegraph Herald (KDTH), Communications Act of 1934; views of mem- E. Urner, et al., d/b Urner Bcstg. Co. Dubuque, Iowa, to extent of designating for bers of Congress with respect to proposed WJMJ Philadelphia, Pa.- Granted mod. of hearing application of Laird Bcstg. Inc., for related legislation, both past and present; cp to make changes in DA pattern. new am station (KRAK) to operate on 1360 testimony of interested parties to such pro- WBIC Islip, N.Y.-Granted extension of kc, 1 kw, DA, D, in Cedar Rapids, Iowa: posed legislation; Commission's comments completion date to Nov. 30. 22 grant postponed effective date of April on proposed legislation; role of tv in po- Actions of June 11 pending hearing; and made KDTH party to litical campaigning; precise wording of proceeding. Sec. 315 and absence of any exceptions WKBW -TV Buffalo, N.Y. -Granted li- By memorandum opinion and order, Com- thereto; interpretation of term "use" in cense for tv station; ERP vis. 70.8 kw. aur. mission (1) denied petitions by WYTI Inc. that section of law; Commission's past in- 42.7 kw, ant. 1420 ft. (WYTI), Rocky Mount, Va., to designate for terpretations of Sec. 315; related court pro- WKWK -FM Wheeling, W.Va.- Granted hearing and revoke the cp of Radio Franklin ceedings; and current pleadings. cp to replace expired cp which authorized Inc., for new am station (WKWS) to operate Particular current pleadings and briefs decrease of ERP from 16 kw to 10 kw. on 1290 kc, 1 kw, D, in Rocky Mount, and considered were those of CBS Inc., licensee WGAT Gate City, Va.- Granted mod. of (2) granted latter's application for extension of WBBM -TV Chicago; NBC, licensee of cp to move ant.- trans. location 1200 ft. east of time to Nov. 27 to construct WKWS. WNBQ -TV Chicago; Westinghouse Broad- of present location (same site); condition. KSOO -TV Sioux Falls, S.D. - Designated casting Co., Attorney General of United WANN -FM Annapolis, Md.- Granted mod. for hearing applications for additional time States, and replies thereto. of cp to increase ERP to 20 kw and change to construct station and to increase vis. ERP Chairman John Doerfer and Comr. T.A.M. type trans.; ant. 205 ft.; remote control per- from 28.9 kw to 316 kw and ant. height from Craven dissented (former with statement); mitted; condition. 540 ft. to 1060 ft., move trans. site from 9 Comr. Rosel Hyde had concurring state- WDLP -FM Panama City, Fla.- Granted miles east of Sioux Falls to about 33 miles ment, and Comr. John Cross dissented in request for cancellation of license; call northeast of that city, and change type part and concurred in part with statement. letters deleted. trans. -ant., etc. (BMPCT- 5168); made Mid - With Chmn. Doerfer not participating, KWG Stockton, Calif.- Granted request continent Bcstg. Co. (KELO- AM -TV), Sioux Commission denied "motion" by Lar Daly for cancellation of license for auxiliary Falls, who petitioned to designate modifi- that Chmn. Doerfer be disqualified from trans. cation application for hearing, party to pro- participating in reconsideration. WSAJ Grove City, Pa.-Granted authority ceeding. Ann. June 17. Case grew out of request by Lar Daly, to remain silent for period beginning June WMAX Grand Rapids, Mich. -Designated legally qualified candidate for mayor in 6 and ending Sept. 19. for hearing application to increase power both Democratic and Republican primaries WDCR Hanover N.H. -Granted authority from 1 kw to 5 kw, continuing operation on in Chicago, for time equal to that afforded to remain silent for period beginning mid- 1480 kc, D; made WIOS Tawas City, Mich., by four Chicago commercial tv stations in night, Sun., May 31 until 6:30 a.m., Wed., and WRSW Warsaw, Ind., parties to pro- news film clips to Mayor Richard J. Daley Sept. 16. ceeding. Ann. June 17. and Timothy P. Sheehan, Democratic and WKRZ Oil City, Pa.-Granted authority Rev. Stuart P. Noordyk, Fremont, Mich.; Republican opponents, respectively. By un- to remain on air from 7:15 to 8:45 p.m. on Air Capitol Inc., Madison, Wis.; Des Plaines - animous vote of all seven Commissioners in Tuesday and from 7:30 to 8:30 p.m. on Arlington Bcstg. Co., Des Plaines, Ill. -Des- February, Commission held that those film Thursdays for period beginning June 6 and ignated for hearing applications for new am clips showing Mayor Daley and candidate ending Sept. 19 during period WSAJ Grove stations to operate on 1550 kc, D- Noordyk Sheehan filing their political petitions, ac- City, Pa. is silent. with 1 kw, Air Capitol with 5 kw, DA, and cepting formal political indorsements, and KDSN Denison, Iowa -Granted authority Des Plaines with 10 kw, in consolidated pro- certain political interviews, constituted to sign -off at 7:30 p.m., CST, for period ceeding with more than 20 am applications; Sec. 315 use entitling Lar Daly to equal ending July 31, except for special events order supplements March 4 hearing order; time. At same time, by 4 -3 vote (Chmn. when station may operate to licensed sign - made WBEE Harvey, Ill., party to proceed- Doerfer and Comrs. Craven and Cross dis- off time. ing. Ann. June 17. senting), it held that film clips showing Following stations were granted exten- sions of completion dates as shown: WNBQ (TV) Chicago, Ill. (aux. trans.) to July 12; WYFE New Orleans, La., to Aug. 30; WKNA (FM) Charleston, W.Va., to Oct. 1, and WDRC -FM Hartford, Conn., to Oct. 5. L. _IL J /.1 Actions of June 10 KHIL Brighton, Colo.- Granted involun- tary assignment of license from estate of John Babcock to Edward A. Brown, administrator. KTHT Houston, Tex. -Granted mod. of license to change studio location; remote D control permitted using DA -2; conditions. Actions of June 9 Granted licenses for following am sta- ION tions: KIMB Kimball, Neb., and specify type trans., and WBBT Lyons, Ga. Granted licenses for following fm stations: WKIC -FM Hazard, Ky., ERP 8.3 kw, COLLINS ant. 461 ft.; KDUO Riverside, Calif.; KSEO- FM Durant, Okla., ERP 2.75 kw. WCBS -FM New York, N.Y.- Granted license covering installation of aux. trans. at AUTOMATIC TAPE same location as main trans.; without prejudice to such further action as Commission may deem warranted as result of final de- Check these broadcast terminations with respect to: (1) conclu- CONTROL sions and recommendations set forth in fidelity specifications: report of Network Study Staff, and (2) related studies and inquiries now being con- FEATURES sidered or conducted. Less than 0.1 second start time WXYZ -FM Detroit, Mich. - Granted license covering increase in ERP to 27.2 kw, All push -button operation. Instantaneous stop time installation new type ant. and change ant: ± trans. and studio locations; without prej- Automatic cueing. 2 db from 80 - 12,000 cps udice to such further action as Commission frequency response may deem warranted as result of final de- No rewind time. terminations with respect to: (1) conclu- e 60 db signal -to -noise ratio sions and recommendations set forth in No accidental erasure. report of Network Study Staff, and (2) re- Under 0.2 RMS wow and flutter lated studies and inquiries being considered No tape storage problems. or conducted. Power consumption - run 175 WACO Waco, Tex.-Granted license cov- watts, standby 40 watts ering installation of new aux. trans. KXXX Colby, Kan.-Granted license cov- For complete information call your near- o Input and output impedance, ering installation of new type trans. as aux. trans. at present main trans. site; remote est Collins Broadcast representative, or 600 ohms control permitted. WCOR Lebanon, Tenn. -Granted license write for free literature. covering increase in power and installation of new trans. WARE Ware, Mass. -Granted license covering changing hours of operation and in- 'COLLINS I stallation of DA -N. WHNY McComb, Miss. -Granted cp to install new trans. WPRE Prairie Du Chien, Wis. Granted COLLINS RADIO COMPANY CEDAR RAPIDS DALLAS BURBANK authority to sign -off at 6:15, -CST, for months of June and July, except for special

136 (FOR THE RECORD) BROADCASTING, June 22, 1959 PROI-4 iiSSIONA y. CAR )S1

-Established 1926 JANSKY & BAILEY INC. JAMES C. McNARY - GEORGE C. DAVIS CONSULTING ENGINEERS Offices ME. 8 -5411 Consulting Engineer PAUL GODLEY CO. Executive RADIO & TELEVISION 1735 DeSales St., N. W. National Press Bldg., Upper Montclair, N. J. 501 -514 Munsey Bldg. Offices and Laboratories Wash. 4, D. C. Pilgrim 6-3000 1339 Wisconsin Ave., N. W. Sterling 3 -0111 Washington, D. C. FEderal 3-4800 Telephone District 7 -1205 Laboratories, Great Notch, N. J. Washington 4, D. C. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Commercial Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering Munsey Building District 7 -8215 WASHINGTON, D. C. 1052 Warner Bldg. National 8-7757 Pennsylvania Bldg. Republic 7 -2347 Woshington 4, D. C. P. O. BOX 7037 JACKSON 5302 Washington 4, D. C. WASHINGTON 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates A. EARL CULLUM, JR. P. MAY KEAR & KENNEDY RUSSELL Consulting CONSULTING ENGINEERS Radio & 711 14th St., N. W. Sheraton Bldg. Television 1302 18th St., N. W. Hudson 3 -9000 INWOOD POST OFFICE Engineers DALLAS 9, TEXAS Washington 5, D.C. REpublic 7 -3984 Washington 6, D. C. Fort Evans WASHINGTON 6, D. C. 1000 Conn. Ave. Leesburg, Va. LAKESIDE 8 -6108 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, MOFFET & LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. CONSULTING ENGINEERS GUY C. HUTCHESON ROHRER CONSULTING ENGINEER Radio- Television AM -TV P. O. Box 32 CRestview 4-8721 1405 G St., N. W. -FM Communications-Electronics Republic 7 -6646 7615 LYNN DRIVE 1610 Eye St., N. W. 1100 W. Abram Washington, D. C. Washington 5, D. C. WASHINGTON 15, D. C. Executive 3 -1230 Executive 3 ARLINGTON, TEXAS -5851 Member AFCCE Oliver 2 -8520 Member AFCCE

E. BENNS, JR. WALTER F. KEAN WILLIAM HAMMETT & EDISON Consulting Radio Engineer JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS 3802 Military Rd., N. W., CONSULTING RADIO ENGINEERS Associates Wash., D. C. 8401 St. George M. Sklom, Robert A. Jones Phone EMerson 2 -8071 Box 68, International Airport Cherry Hiland 4-7010 19 E. Quincy St.- Riverside 7 -2153 Box 2468, Birmingham, Ala. Son Francisco 28, California Riverside, Ill. Phone Slate 7 -2601 KANSAS CITY, MISSOURI Diamond 2 -5208 (A Chicago suburb) Member AFCCE

J. G. ROUNTREE Vandivere & Cohen CARL E. SMITH VIR N. JAMES CONSULTING RADIO ENGINEERS CONSULTING ENGINEER Consulting Electronic Engineers SPECIALTY 8200 Snowville Road 617 Albee Bldg. Executive 3-4616 Brecksville, Ohio 5622 DYER STREET DIRECTIONAL ANTENNAS 1426 G St., N. W. (a Cleveland Suburb) EMERSON 3 -3266 1316 S. Kearney Skyline 6 -1603 Washington 5, D. C. Tel: JAckson 6 -4386 P. O. Box 82 Denver 22, Colorado Member AFCCE Member AFCCE DALLAS 6, TEXAS

A. E. Assocs., Inc. JOHN H. MULLANEY Towne PETE JOHNSON MERL SAXON TELEVISION and RADIO CONSULTING RADIO ENGINEER Consulting Radio Engineers Consulting am -fm -tv Engineers ENGINEERING CONSULTANTS 2000 P St., N. W. 622 Hoskins Street Applications -Field Engineering Washington 6, D. C. 420 Taylor St. Lufkin, Texas Columbia 5-4666 San Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. Charleston, W. Va. Dickens 2 -6281 NEptune 4 -4242 NEptune 4 -9558 Member AFCCE PR. 5 -3100

PAUL DEAN FORD NUGENT SHARP Broadcast Engineering Consultant Consulting Radio Engineer Service Directory 4341 South 8th Street 809-11 Warner Building Terre Haute, Indiana Washington 4, D. C. District 7 -4443 Crawford 4496

COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact SPOT YOUR FIRM'S NAME HERE, To Be Seen by 85,000k Readers Monitoring Company PRECISION FREQUENCY BROADCASTING MAGAZINE -among them, the decision -mak- PRECISION FREQUENCY MEASURING SERVICE ing station owners and manag- MEASUREMENTS 1735 DeSales St. N.W. ers, chief engineers and techni- A FULL TIME SERVICE SPECIALISTS FOR AM -FM -TV cians- applicants for am, fm, tv FOR AM -FM-TV 445 Concord Ave., Washington 6, D. C and Facsimile facilities. P O. Box 7037 Kansas City, Mo. Cambridge 38, Mass. Phone Jackson 3-5302 Phone TRowbridge 6 -2810 for availabilities `ARB Continuing Readership Study

BROADCASTING, June 22, 1959 137 events when station may operate up to licensed sign -off time. BROADCASTING Actions of June 8 SUMMARY OF COMMERCIAL WTVH (TV) Peoria, Ill.- Granted license Compiled by BROADCASTING through June 17 covering installation of aux. ant. system at main trans. site. ON AIR CP TOTAL APPLICATIONS KEEZ (FM) San Antonio, Tex. -Granted Lic. Cps Not on air For new stations cp to decrease ERP to 17 kw, increase ant. height to 390 ft.; change trans. location AM 3,328 41 124 684 (side -mount fm ant. on KCOR [TV] tower); 153 83 change studio location; and remote control FM 576 39 point. TV 4621 58 102 115 KNUZ Houston, Tex.-Granted cp to install new main trans. KCBQ San Diego, Calif.Granted mod. OPERATING TELEVISION STATIONS of cp to make changes in DA pattern. Following stations were granted exten- Compiled by BROADCASTING through June 17 sions of completion dates as shown: WCRM UHF TOTAL Clare, Mich., to Sept. 2; KCPS (FM) Ta- VHF coma, Wash., to Aug. 15; KSRM (FM) Sac- Commercial 441 79 5203 ramento, Calif., to Sept. 17; KUTI Yakima, 33 10 43` Wash., to Sept. 1. Non -commercial Action of June 5 COMMERCIAL STATION BOXSCORE WKAR -FM East Lansing, Mich. -Granted authority to remain silent July 4. As reported by FCC through May 31, 1959 TV ACTIONS ON MOTIONS AM FM By Commissioner Rosel H. Hyde Licensed (all on air) 3,324 571 4581 CPs on air (new stations) 42 41 622 Granted petition by Broadcast Bureau for CPs on the air (new stations) 118 147 102 extension of time to June 24 to file replies not to petition by Tampa Telecasters Inc., for Total authorized stations 3,484 759 668 review in Largo, Fla., tv ch. 10 proceeding. Applications for new stations (not in hearing) 526 53 46 Action June 12. Applications for new stations (in hearing) 155 21 68 114 Examiner Total applications for new stations 681 74 By Chief Hearing Applications for major changes (not in hearing) 627 33 32 James D. Cunningham Applications for major changes (in hearing) 51 0 18 Scheduled following proceedings for hear- Total applications for major changes 678 33 50 ing on dates shown: Sept. 3- Sherrill C. Licenses deleted 0 0 O Corwin for mod. of cp for KFMC (FM) San- CPs deleted 2 1 O ta Barbara, Calif.; Sept. 9 -am applications of High Fidelity Stations Inc. (KPAP), Red- ding, Calif; Tyrone Bcstg. Co. (WTRN), 1 There are, in addition, eight tv stations which are no longer on the air, but retain their Tyrone, Pa., and Triangle Publications Inc. (WFBG), Altoona, Pa.; Sept. 10-am appli- licenses. cations of John Laurino, Ashland, Va., and 2 There are, in addition, 37 tv cp- holders which were on the air at one time but are no The Capital Bcstg. Co. (WNAV), Annapolis, longer in operation and one which has not started operation. Md.; Sept. 15-am applications of Central in addition, 211 television cps granted, but now deleted (44 vhf and 167 Michigan Bcstg. Co., Oil City, Mich., et al. 3 There have been, Action June 15. uhf). Ordered that Uintah Bcstg. and Tele. Inc. 'There has been, in addition, one uhf educational tv station granted but now deleted. (KVEL) shall file, in connection with its pending petition for dismissal of its application for am facilities in Vernal, Utah, in proceeding with Jack W. Hawkins for am By Hearing Examiner J. D. Bond By Hearing Examiner Millard F. French facilities in Blanding, Utah, comprehensive Pursuant to ruling made on record, and Denied petition by Tampa Telecasters itemization of actual expenses incident to to await Commission action on pending ap- Inc., for leave to amend its application for filing and prosecution of its application to plication entitled to be consolidated in this new tv station to operate on ch. 10 in date and that itemization shall be submitted proceeding, continued hearing to date to be Largo, Fla., to show that it proposes to under oath of responsible officer of peti- fixed by subsequent order re application of lease certain program production equipment tioner corporation on or before June 19. Entertainment and Amusements of Ohio from United States Leasing Corporation; re- Action June 11. Inc., for am facilities in Solvay, N.Y. Ac- jected amendment. Action June 12. Granted petition by Southern General tion June 15. Bcstg. Inc. (WTRO), Dyersburg, Tenn., to Upon motion by Naugatuck Valley Service By Hearing Examiner Isadore A. Honig extent that it seeks dismissal of its am ap- Inc., scheduled further hearing for June 18, Continued prehearing conference from plication; dismissed application with prej- to begin at 9:15 a.m. and end not later than June 19 to June 26 in proceeding on appli- udice. Action June 11. 9:45 a.m., in proceeding on its application cation of Virgin Islands Bcstg. System for Granted request by Virgin Islands Bcstg. for am facilities in Naugatuck, Conn. Action additional time to construct am station System for extension of time until June 23 WDTV Christiansted, V.I. Action June 12. to file written appearance in proceeding on June 10. its application for additional time to con-. By Hearing Examiner Thomas H. Donahue By Hearing Examiner H. Gifford Irion struct WDTV Christiansted, V.I. Action Issued order governing course of hearing June 10. in proceeding on application of Inter -Cities On own motion, continued hearing from Upon notice from Charles R. White of Bcstg. Co., for am facilities in Livonia, June 17 to June 19 in proceeding on applica- intention to abandon his application for Mich.; hearing scheduled for Sept. 8. Action tions of Yakima Television Corp. and Ya- to operate on ch. 23 in 11. kima Valley Television Co., for new tv sta- new tv station June tions to operate on ch. 23 in Yakima, Wash. Yakima, Wash., dismissed application with Charles J. Frederick prejudice. Action June 9. By Hearing Examiner Action June 15. Granted petition by Peoples Bcstg. Corp. Granted petition by Broadcast Bureau for By Hearing Examiner Jay A. Kyle (WNAX), Yankton, S.D., to dismiss protest, extension of time from June 15 to June 30 and dismissed proceeding on application of for reply findings and conclusions in pro- Upon joint motion for continuance of Fall River Bcstg. Corp., for new am station ceeding on applications of Newark Bcstg. hearing by Douglas H. McDonald, trustee, (KOBH) to operate on 580 kc, 1 kw (now Corp. and Loew's Theatres Bcstg. Corp., for and Broadcast Bureau, continued hearing reduced to 500 w); D, in Hot Springs, S.D. fm facilities in Newark, N.J., and New York, now scheduled for June 16 to date to be June 9. N.Y. Action June 15. hereinafter determined in matter of order Action directing McDonald to show cause why authorization for WTVW (TV) Evansville, Ind., should not be modified to specify operation on ch. 31 in lieu of ch. 7. Action June 16. By Hearing Examiner Forest L. McClenning WASHINGTON Granted motion by Los Banos Bcstg. Co., for leave to amend its application for am 1625 Eye Street, N. W. facilities in Los Banos, Calif., to change trans. site. Action June 15. NAtional 8 -1990 Scheduled prehearing conference for June ALLEN KANDER 17 in proceeding on am application of Radio NEW YORK Americas Corp. (WORA), Mayaguez, P.R. Action June 10. AND COMPANY 60 East 42nd Street Continued prehearing conference from Hill 7 -4242 June 1 to July 13 in proceeding on am ap- MUrray plication of Seaside Bcstg. Co. (KSRG), NEGOTIATORS FOR THE PURCHASE AND SALE Seaside, Ore. Action June 10. WEST COAST Granted petition by Southbay Bcstrs. for OF RADIO AND TELEVISION STATIONS continuance of procedural dates in proceed- 915 North Commerce St. ing on its application for am facilities in EVALUATIONS Stockton, California Chula Vista, Calif.; continued hearing from June 23 to July 27. Action June 10. FINANCIAL ADVISERS 5 -7367 HOward By Hearing Examiner Herbert Sharfman Received in evidence June 4 letter from O. D. Fisher, president, Fisher Bcstg. Co., to Percy H. Russell, and record closed in Portland, Ore., tv ch. 2 proceeding. Action June 11.

138 (FOR THE RECORD) BROADCASTING, June 22, 1959 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINAL DEADLINE-Monday preceding publication date.) SITUATIONS WANTED 200 per word-$2.00 minimum HELP WANTED 25¢ per word-$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE advertising requires display space. All other classifications 300 per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. APPLICANTS: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted- ( Coned )

Help Wanted -Management Sales Announcers Progressive southern metropolitan chain California, KCHJ, Delano. Serves 1,300,000. Wanted: Young announcer with ambition offers opportunity. See Help Wanted -Sales Increasing sales staff. and desire to learn. Experience unimpor- below. Box 403M, BROADCASTING. tant. Willingness to learn and take instruc- Career opportunity for honest experienced tions most important, immediate opening. Need manager for small market station in salesman. Top rated California station. Mason Dixon, General Manager, KFTM, western New York. Fine opportunity for Nicest town in San Joaquin Valley. Won- Fort Morgan, Colorado. top salesman who is ready for management. derful year -round climate, one hour from Send resume, background, financial require- Sequoia National Park. The best of schools, First phone announcer: Needed immediately. ments, pictures and other details to Box including Jr. college. You will take over Prefer minimum three years experience 419M, BROADCASTING. active accounts on station and have a guar- family man. Afternoon trick. Two weeks antee, plus commission. We want a man paid vacation, insurance plan. Not rock and Unusual management opportunity estab- who likes to stay put and make money. roll. Not top forty. Salary open. Phone lished station in northeast. Exceptionally KONG, Visalia, California. Mr. Jae, 3450, KHMO, Hannibal, Missouri. nice community. Send complete resume and references to Box 439M, BROADCASTING. Experienced announcer. Prefer family man. Two positions open with top California sta- Can also sell. Permanent to right person. tion. Local salesman -sales manager to earn Contact Dr. F. P. Cerniglia, KLIC, Mon- Manager for small North Carolina market $10,000 to $15,000 depending on man, with roe, Louisiana. capable of handling most sales. Can earn substantial increases probable. Salary plus $10,000 annually. No drinkers, drifters or override. Also opening for additional sales- apply. Write in full to Box 447M, Announcer for staff work with sports back- desk men man with $450 guarantee plus generous com- ground, play -by -play ability. Immediate BROADCASTING. mission base. Highest ratings, biggest cov- opening. Contact WARK, Hagerstown, erage in market, good congenial crew. Send Maryland. Send tape, picture and resume $10,000 a year executive? Regional and na- complete information with picture to Alan or call for interview. tional sales manager to spark presentation Torbet, KRAK, Stockton, California. of radio Willamette -Land. This man knows New station: Announcer -chief engineer aggressive radio and how to sell it! Resume Salesman- Announcer needed immediately with first phone. Maintenance experience and picture to Gordon Allen, KGAY. Salem, in several Georgia- Alabama stations. Con- required. Excellent career opportunity with Ore. Other sales positions at KGAL, Albany tact in person WBMK, West Point, Georgia. expanding chain. Send resume and tape. Studios, chief engineer at KGAY (5,000 WBAZ, Kingston, N.Y. watt Gates xmtr.) Salesman for WLOF, Orlando, Florida. Num- ber one Pulse rated music and news opera- WCSI, Columbus, Indiana invites tape and Sales manager. Experienced. Excellent option must expand sales staff to keep pace complete job history from alert, promotion- portunity. WHTG, Asbury Park, N.J. with growth of market. Tell all in first minded deejays. Station well equipped and letter. Send photo. Howard S. Kester, Gen- aggressive. Extremely pleasant, progressive Sales eral Manager, WLOF Radio, P.O. Box 5756, community of 30.000. Immediate opening. Orlando, Fla. Washington, D.C. area's number one station Salesman -fine future, top money with auditioning exceptionally fast, modern an- growing chain. Metropolitan Ohio market. Announcers nouncers. Send tape. WEAM. Box 399M, BROADCASTING. Combo man wanted. Announcer who is Immediate opening -experienced dj with Progressive southern metropolitan chain good air man with first phone. Music, news bright, happy sound and good. tight sense seeks executive type salesmen 28 to 40 for station going remote control. Good salary of production. $100 start. Send tape, photo, management later. Begin 8 -10 annually. for good announcer. Midwest. Box 306M, background and references to WFDF, Flint, Yankees welcome. Send resume and photo - BROADCASTING. Michigan. graph first letter to Box 402M, BROAD- CASTING. Florida metropolitan market needs top 40, Needed immediately country and western bright, fast paced dj. $120 a week. Send di for WGEE, Indianapolis, Indiana, the Central N.C. thousand -watt daytimer needs tape, references and experience. Box 370M, only station in better than one -half million experienced salesman. Box 427M, BROAD- BROADCASTING. market featuring country and western CASTING. music. First phone desirable but not necessary. Write, wire or call General Manager, Topnotch radio announcer wanted for Mich - Arnold Salesman- experienced. Long Island station, igan modern music station. Modified form- C. Johnson. excellent opportunity. $75 weekly draw to some rock and roll. allowance. Box 451M, BROAD- ula, network operation, Combo man wanted. Announcer with first start plus car but not a lot. Good working conditions, phone. Music and news single CASTING. plenty of employee benefits, hospitalization, station in interview a must. Immediate station market. One of three stations owned Announcer Salesman. Live in etc. Personal and operated by Smith Broadcasting Co. Salesman- opening. Write full details including salary Minimum starting salary $100 week. Pic, Florida. Daytona, with the world's greatest expected. Box 395M, BROADCASTING. tape details to Henry Beam, WJIG, Tulla- beach, speedway, progress. For 3 big names homa, Tennessee. in radio (6 stations with application for #7, Wanted! Three announcers for new kilowatt also, in Florida), but you've got to be good, North Carolina coastal station. New modern Announcer -engineer, with first -class ticket, real good, and willing to prove it by reduc- facilities, completely air -conditioned. High wanted by better music station in Roanoke, ing your minimum and depending on your calibre community station. Send tape and Virginia. Prefer young man with mainte- sure -fire sales ability for extra income from resume. Box 396M. BROADCASTING. nance experience and announcing ability. commission. Hurry. Sell us yourself. Write Air mail particulars, references and audi- Box 456M, BROADCASTING or phone John Call 1600 in Nebraska P.O. Box 702, Roanoke, Mark, Clinton 2 -8222, Daytona. (No "col- Announcer wanted. tion tape to WRIS, lect", please.) City, Nebraska. Virginia. handle $125-$250 weekly com- Experienced announcer who can Ohio's most powerful fm, W -SOM, 100,- Salesmen -Earning traffic and some copy. Good opportunity 000 watts, needs two mature voices. Send missions (20 -30 %) with organization that group. sells non -competitive historical community with North Carolina small market tape, resume, W -SOM, Salem, Ohio. booster programs for leading stations Minimum salary, $75.00 weekly. Write only throughout U.S. Those with wives who can Jimmy Childress, Box 1114, Sylva, N.C. Experienced announcer with first class li- do office detail, advance to campaign mana- cense who can handle maintenance. Good ger $12,000 -$15,000 (10 -15% override) an- If you are fast on the draw and quick on opportunity with North Carolina small nually. Working now in western N.Y.. the trigger send tape and description by market station group. Write only Jimmy Ohio, and Pennsylvania. Call Atwater 4750 Wells Fargo Express to KATI, Box 2006, Childress, Box 1114, Sylva, N.C. or write 2583 Main Street, Buffalo, N.Y. Casper, Wyoming. No road agents wanted. Technical Salesman for top local market. $100.00 per Announcer, morning dj at new K -CAP, week draw against 15% plus car allowance. Helena, Montana. Send tape, resume, pic- Contact Jim Hairgrove, KBRZ, Freeport, ture, salary requirements to Dale Moore. Chief engineer -announcer. Top voice un- Texas. necessary -want steady, dependable plug- Young, aggressive, stable announcer wanted ger. 40 hours -nights off, 250 watt old re- Experienced radio salesman, capable of ad- at top -rated station in Lincoln, Nebraska. liable operation small Colorado city. Box vancing to salesmanager. Base plus com- Well established teen -age disc show in your 424M, BROADCASTING. mission makes you $400.00 to $700.00. Send shift. Good pay, opportunities in growing complete details, Dale Moore, KCAP Helena, multi- station operation. Send tape, resume, First phone engineer with announcing abili- Montana. photograph to KFOR, Lincoln, Nebraska. ty. KTKR, Taft, California.

BROADCASTING, June 22, 1959 139 Help Wanted- (Cont'd) Help Wanted-(Cont'd) Situations Wanted- (Cont'd) Technical Production -Programming, Others Management Experienced first class engineer- announcer, Experienced newsman. Immediate opening Chief 22 years all phases, interested in capable making equipment installation. for man to augment radio news depart- management and production, reached top Permanence for right man. Send tape, de- ment at leading Flint station. Radio or present organization. Seeks growth oppor- tails KVOZ, Laredo, Texas. newspaper background acceptable. Send tunity, resume, references. Box 438M, resume, photo and sample copy to WFDF, BROADCASTING. Flint, Michigan. Wanted, chief engineer, must be able do Station manager, r /tv. Capable. Program- maintenance and handle directional array. ming and sales. Proven record. Box 442M, Call, wire or write W. Ennis Bray, WANS RADIO BROADCASTING. Radio, Anderson, S.C. General manager -sales manager. Fifteen First phone, engineer experience not neces- Situations Wanted -Management years experience radio sales. Retail, local, sary. Opportunity with growing organiza- regional. Now general manager sales-man- tion. Write Manager, WEAV, Plattsburgh, Manager -engineer, will sell, prefer single ager thousand watt station. Highest radio N.Y., or phone collect JO 1 -0960. station market. Let's talk. Box 150M, industry references. Box 449M, BROAD- BROADCASTING. CASTING. $320 to start. Need first phone announcer. Mr. Owner: 20 year man seeks single mar- Sales WFPA, Fort Payne, Alabama. ket management, commercial manager or tv sales. Former network announcer. Fam- First class ticket immediately-no experi- ily man, age 41. Box 393M. BROADCAST- Salesman/announcer solves challenging sales ence necessary. Transmitter duty only. ING. ppNG Aerate board. Box Living quarters furnished. WVOW, Logan, 232M eBROADCASTI Assistant manager; experienced all phases; West Virginia. news; production; continuity; commercial announcing; sales; midwest preferred. Box Announcers Transmitter engineer for WAMS, Wilming- 410M, BROADCASTING. ton, Delaware. Chance for advancement in Young man determined to succeed. Well 9- station radio -tv chain. Rush background Seeking full managerial responsibilities. trained. Any reasonable offer. Box 160M, to Tim Crow, Rollins Broadcasting -Tele- Ten years solid experience national and BROADCASTING. casting, 414 French Street, Wilmington, local sales, programming, staffing. Want Delaware. station requiring leadship and desiring Negro announcer /dj intelligent. Versatile. long -term development. Thirties. AB. Pres- Good background. Salesman. Handle con- ently employed assistant major metropoli- trols. Box 231M, BROADCASTING Production -Programming, Others tan market. Sales philosophy rooted in service, station administration grounded in Gospel programs. Announcer -p r o due e r - community. Confidential. Box 416M, packager. Secretary. All -around girl. Excellent pay. BROADCASTING. Capable handling commercial staff Box 233K, BROADCASTING. duties. Box 233M, BROADCASTING. Sales manager, radio -tv station. Efficient Personality di; strong commercials, gim- Our last copywriter landed a top paying executive, outstanding salesman. Now sell- micks. Operate board, Steady, creative. co- major market job because of what he ing filmed programs. Unhappy -too much operative. Box 234M, BROADCASTING. us. We need another. Top pay, separation family. Formerly time salesman, learned from agency account executive local, national, pleasant medium sized Illinois city. Ag- consumer, industrial. Radio commercial Female, announcer plus. Good background. gressive station. If you write sharp produc- manager, chain. Hired, trained, supervised Women's program, plus. Reliable. Versatile. tion copy and love to write, send all de- six man sales staff. Believe in speculation Box 235M, BROADCASTING. tails first letter to Box 305M, BROADCAST- tapes as creative sales tool and treat sales- ING. men ethically, firmly and professionally. Sports -minded stations only. Terrific sports- Earning $15,000. Consider less if opportu- caster- salesman- announcer. 6 years experi- nity, semi- security, ethical. Box 418M, ence, 1st phone. Making big money. How Program director top -rated Ohio station. about you? 254M, Only experienced modern formula radio BROADCASTING. Box BROADCASTING. man. Must have proven record. Earnings Manager or sales manager ... Offer 18 years Play -by -play sports exclusively -6 years in five figures. Send details, photo, tape. outstanding radio, television and agency experience in top ten market -ready for Box 364M, BROADCASTING. experience in management and sales from your football season this Fall- anywhere rural to metropolitan markets. Young, ag- in U. S. -Top references. Box 313M, BROAD- Experienced continuity man or woman for gressive, stable. No drinking. Happily mar- CASTING. Ohio major market. Send details, photo, ried. Two children. Present job over ten sample copy. Box 365M, BROADCASTING. years in one of nation's five largest markets. 7 years experience. Family man, sell like Thrive on competition. Natural leader by crazy. Standard or Storz type. Radio or tv. setting hardworking example. Will go Box 343M, BROADCASTING. Experienced, imaginative, fast thinking, wherever good opportunity and future metropolitan competitive writer. If you exist. Excellent references. Box 433M, #2 Hooper -rated dj, Kansas City seeking have the prerequisites, we have the per- BROADCASTING. larger market. More money. What's your sonnel and facilities to assist in the finest deal? No top 40's please. Box 371M, BROAD- production possible. Contact T. M. Hall, Manager -sales manager, eighteen years ex- CASTING. Radio Station KWBB, Wichita, Kansas. perience, tops in sales. Not a chair- warmer, chaser or drinker. Excellent character, Girl announcer, writer. Have 1st ticket. New station: News -copy writer with pleasant personality, mixes well. Moderate Sales, traffic. Excellent references. Box ex- salary and percentage. Prefer southeast city 378M, BROADCASTING. perience or good training. Send resume. any size up to thirty thousand population. If air work desired send tape. WBAZ, Available now. Box 437M, BROADCAST- Kingston, N.Y. ING. Young wake up announcer. Smooth delivery. Strong on commercials, news. Serious, efficient. Restricted ticket. Box 397M, BROADCASTING.

Announcer, sales 8 years experience, seeking permanent position, leading to managerial post. Box 401M, BROADCASTING. Personality jock. One of the big names in the east. Formula or non -formula the personality gets to 'em. This is a real pro. You make a big buck with me and you pay me MAJOR INO[PENP[NT a big buck in return for top audience and socko performances day in and day out Box 406M, BROADCASTING. Did formula radio replace the cheerful IN ONE OF THE LARGEST 15 MARKETS wake -up man? Hope not. Five years experience. Con increase morning sales. $110 minimum. Desire midwest. Also idea man for production tapes. Box 407M, BROAD- HAS IMMEDIATE OPENING CASTING. Five years experience. Fast pace personality dj. High ratings in market. Authoritative FOR TOP-FLIGHT DISC JOCKEY swift news delivery. Good references. Age 25. Would be permanent in modern fast production operation. Seeking job change due to programming switch to slow mood music air and dead news delivery. Box 409M, BROAD- Send tape, check, photograph and resume to CASTING. Young swinging dj wants opportunity Ohio - BOX 435M, BROADCASTING Indiana- Kentucky area. Fast, modern, have gimmicks, ideas, would like to express them. Must be permanent. First phone, personal interview necessary. Box 193M, BROADCASTING.

140 BROADCASTING, June 22, 1959 Situations Wanted- (Cont'd) Situations Wanted- (Cont'd) Announcers Announcers STATIONS Sales- programming; highly experienced, Announcer -first phone, experienced net- recommended; 35, merchandising, rep con- work and independent operations, married tact, promotion knowhow. Box 412M, vet, sober and reliable. Will relocate for BROADCASTING. right job. Contact Steve Huges, 1302 N. Flower, Santa Ana, California. Kimberly FOR SALE 3 -4868. Announcer -dj, good voice, seeking start in radio. Will travel. Phone Turner 7 -1710, Announcer; age 27, 2 years armed forces. Gary, Indiana or Box 420M, BROADCAST- Radio experience, seeking permanent posi- ING. tion anywhere in U.S.A. William B. Hunt- ington, 9952 Schiller Blvd., Franklin Park, ROCKY Illinois. MOUNTAIN Sports announcer -3 years experience. Col- lege graduate in radio -journalism. Also Stations west. Good announcer. Trained in 1. Daytimer. Good market. Ex- news and disc jockey experience. Tape all phases of broadcasting. William Meehan, cellent dial position. Gross available. Midwest preferred. Box 421M, 3015 West 40th Avenue, Gary, Indiana. BROADCASTING. $150,000. Good profit. $70,000 Young. talented, first ticket. Miles Sawyer, down. Well experienced radio personality, many 850 Wisconsin, San Francisco, AT 2 -9946. years radio and some tv. Full particulars on 2. Exclusive. Daytimer. Growing inquiry. Box 425M, BROADCASTING. I want to work! Well- trained all phases programming and board work. Tape and market. Profit around $27,000 resume on request! Bill Sheahan, 223 Range, Good morning! Need an announcer? A good Manistique, Michigan. Phone 195. a year. $25,000 down. Good one! 7 years experience -all phases. Mid- west or southeast (Florida too!) preferred. Technical terms on balance. Available now. Phone AVenue Interview. 3. Daytimer in fine 3 -5734 Chicago or write Box 428M, BROAD- Experienced first phone. Any location ac- market. CASTING. ceptable. Limited announcing. No tapes. Box Good volume. Owners want to 280M, BROADCASTING. get into Is your station heavy on sports and light on bigger market. $10,000 sports announcers? Have man 26, 3 years First phone engineer. Experience all phases with 29% down. experience, university grad.. good copy- am, fm. Single sober, salary open. Box writer, lives and loves sports, needs better 392M, BROADCASTING. sports opportunity than our daytimer can e offer. Tape and resume on request. Box First phone. 5 years radio, one year uhf tv. 430M, BROADCASTING. Will consider broadcast or tv. No announcing. Box 414M, BROADCASTING. PACIFIC NORTHWEST Personality -dj. Creative gimmicks, com- Conscientious chief engineer. Experienced 1. Located in one of the top mar- mercials, sales. Steady. Cooperative. Tape in installation, maintenance of transmitter, kets. Daytimer. available. Box 443M, BROADCASTING. studio, remote control, and directional Good buy for equipment. Box 415M, BROADCASTING. $120,000. 29% down. Experience plus talent -send for my tape Chief or transmitter supervisor 8 years ex- 2. Full time. Gross over $60,000 and get both. Married, veteran ready to perience am directional, fm, vhf -tv. Desire please. Box 448M, BROADCASTING. eastern U.S.A. Reliable, good worker, no a year. Owner anxious to sell. announcing. Box 431M, BROADCASTING. Versatile, now in major market, willing to $20,000 down. move to medium market with growing sta- Engineer, good maintenance, now available. tion. Good news, slow or fast pace. Strong Walter Hoffman, General Delivery, Lake 3. Daytimer. Market of close to copy. Vet. Married. Box 452M, BROAD- Tahoe, Nevada. 70,000. Gross around $5,000 a CASTING. First class license- limited experience. Will- month. Asking $90,000 including to learn to announce. Anxious to learn; Veteran, family man. Seeking larger mar- salary secondary. Henry Willis, General De- ing land and building. $10,000 ket. Prefer N.E. Good music. Box 453M, BROADCASTING. livery, Stratford, Oklahoma. down to qualified client. Production- Programming, Others Combo man, experienced. First phone, permanent position desired. Will travel. Box Newsman. Successful director, editor, re- 454M, BROADCASTING. porter. High rated newscaster. Now em- MIDWEST ployed, major market. Adult radio only. Bright, young college graduate announcer Box 314M, BROADCASTING. 1. Absentee owned. Daytimer. looking for start in radio. Heavy on dj, Fm radio. Single 25, seeks stimulating job Exclusive. Small market. $42,- sports. production, loads of ambition. Mar - in production and writing. Prefer "Fine ned, will go anywhere midwest or west. Arts" format. College degree. Have varied 000. $12,000 down and long Run own board. Have copywriting and sales radio background including sales, copy, pro- term payoff on balance. experience. Box 457M, BROADCASTING. duction, promotion and news. Box 337M, BROADCASTING. 2. Daytimer. Owner wants to Experienced announcer available. Call Bill Baker: New York, Wadsworth 7 -7741 be- Program director-announcer. Experienced. get out of radio business. Ex- tween 10, 12 AM. Available immediately. Possess successful formulae for building your rating and bill- clusive. Asking $52,500. $15,000 ing. Dependable, honest, married with fam- down. Experienced announcer -best references, in- ily. Box 380M, BROADCASTING. terested in permanent d' job, willing to relocate. Salary open, if future is bright. Newsman ... $6000. Legman, re- write, spot, Norman Berke, 1562 Townsend Ave., N.Y. personality news announcer. In radio, tv 52, N.Y. Telephone TRemont 8 -7719. okay. Box 391M, BROADCASTING. SOUTH We have gotten in some fine California only-Announcer experienced in Excellent experienced newsman. Five years. all phases radio, 1st phone; gather, write, $110 minimum. Desire Illinois or a nearby confidential listings in the South air local news; sports play -by -play and state. Prefer daytimer, but will consider all color. No top 40 please. Personal interview inquiries. Box 408M, BROADCASTING. and we can offer them to quali- required. Midnite to dawn preferred. Bill fied clients of ours who are inter- Collins, 3723 Lemon Avenue, Long Beach Program director- announcer. Sales background. 17 years experience, last 9 at two 7, California; phone GArfield 421 -14. major northeasterns. Box 413M, BROAD- ested in this part of the country. CASTING. Looking for an opportunity not just a job. Experienced, hardworking announcer, will Program director: Currently employed one locate anywhere. Would like morning spot of nation's top markets. Highly experienced, but will consider all offers. College grad. successful both top 40 and good music oper- veteran, single. Dave Davis, 42 East ations. Box 445M, BROADCASTING. Philadelphia Ave., Boyertown, Pa. JACK L. STOLL Program director -fourteen years radio experience, all phases, eight years major AND Alabama: Disc jockey. Experienced. Works Kansas City stations, recently program board. Single, thirty, wants two -three manager Kansas tv station. Desire program weeks work July First. Will consider full director position well established western ASSOCIATES time job. Prefers Alabama or bordering station. 35 years old, family. stable, de- states. Tapes on request. Wade Guthrie, 119 pendable, excellent references. Available A National Organization June Avenue, Hueytown, Alabama. Tele- immediately. Chuck Maxwell, 1211 Polk, phone 5 -2011. Amarillo, Texas, Drake 3 -6666. WDAF farm director 7 years, resigned, Let's give this boy a job. Personality dj- seeks farm radio or agricultural advertising. 6381 Hollywood Blvd., H0.4 -7279 announcer, excellent references. 4 years ex- Salary must be commensurate with 16 years perience, veteran, east preferred. Tom Hop- experience. References, 42. Prefer midwest kins, Box 632, Bernardsville, New Jersey, -consider all. Paul Vogel, Box 303, Inde- Los Angeles 28, Calif. BE 8 -2938. pendence, Missouri.

BROADCASTING, June 22, 1959 '141 TELEVISION Situations Wanted- (Cont'd) FOR SALE Help Wanted -Sales Production-Programming, Others Equipment- (Cont'd) Experienced tv salesman for Chicago repre- Six years experience in top ten market - Western Electric 1 kw xmitter now in sentative. Prefer man age 25-32. Box 170M, director will go anywhere in U. S.-ex- full service going to 5 kw will sacrifice for BROADCASTING. perienced in all phases of tv-$6000 per $1375 fob, Ocala, Florida. Phone Ken Brown, annum minimum. Box 312M, BROAD- Marion 2 -8174. New York state NBC affiliate has opening CASTING. plus Ampex 600 and Ampex 620 amplifier- for salesman who can produce. Base Production manager presently employed in speaker, like new, $425 or best offer. Will commission. On -air accounts to start. Send one of the top 50 markets seeking position ship or demonstrate. Arthur Holm. 7117 resume to Box 436M, BROADCASTING. of program director Seven years experi- Greenwood Ave., Baltimore 6, Maryland, ence. Box 332M, BROADCASTING. NOrthfield 8 -0513. Announcers Photographer: Tired of the routine news Ampex 350P full track recorder, 100 hours. film? Try my work. 4 -years experience- immaculate. First check for $900 takes. Paul One of the top 25 markets has opening for all phases. Now employed. Box 339M, Pavlik, 933 S. 104 St., Milwaukee 14, Wiscon- television on- camera announcer, plus copy- BROADCASTING. sin. writing. Excellent working conditions, good staff, all employee benefits. Major net af- Producer -director -announcer. Three years Audio equipment. Ampex 400 less than 50 filiate in Michigan wants man for night television experience, and one year in radio. hours on new head $450. Two Berlant BR -1 trick on and off camera. Personal interview Excellent references. Box 417M, BROAD- $295 each. U.S. Recording Co. 4- channel a must. Write full details in first letter to CASTING. audio console with power supply muting - Box 394M, BROADCASTING. relays, 6 remotes $395. All good condition. University MA radio -tv, telecourse experi- R. Penn, Communication Department, Tv experienced on- camera and booth an- ence, English- speech teacher, veteran, 27, American University, Washington 16, D.C. nouncer needed immediately. Send tape and single, Hammond organist, desire start in Manager, KTBS -TV, Chan- broadcasting. Available immediately. Box Console -Raytheon RC 11, with power sup- photo to Station 422M, BROADCASTING. ply, two turntables, speakers and micro- nel 3, Shreveport, Louisiana. phones, in perfect condition; all mounted Television director -3 years experience - and ready for broadcast use. $900.00 com- Versatility is the key word for a mature, announcing, cameraman, directing, prima- plete, or best offer. Aaron Shepard, 46 Lorna early morning man with news and farm rily directing. Family man. Box 423M, Road, Mattapan 26, Mass., or call GR -9 -1482. background. Send resume, recent photo, BROADCASTING. and tape or sof to Bob Grossman, Program WANTED TO BUY Manager, WXEX -TV, Petersburg, Virginia. TV production man with know -how and ideas, willing to go anywhere. Professional experience: directing, camera, video, audio, Stations Technical projection, studio lighting, film edit, 3 years. Radio announcer, 2 years. Taught radio -tv Qualified, responsible group interested in Experienced studio engineer. Strong on midwest university, 3 years. BA and MA buying several medium market stations. maintenance of RCA and G.E. equipment. degrees in radio -tv programming. Will re- Prefer to buy low -rated station in multi - Send complete resume and salary require- ceive PhD degree same area upon com- station market. Would consider right offer ments first letter. Box 376M, BROADCAST- pletion of dissertation. All offers con- in single station market. Prefer southwest- ING. sidered, but desire future with executive ern. Box 171M, BROADCASTING. possibilities. Family. Available immediately. Box 426M, BROADCASTING. Sincere group of young, experienced broad- Engineer- experience, maintenance and op- casters interested in station in market of eration, particularly uhf-GE transmitter. Writer- producer -director. Practical expe- 30,000 or better. Prefer midwest. Will be- Call Gino BR 2 -1862, Milwaukee, Wisconsin rience, local. regional. Creative. Versatile. come part of community. Strictest confi- or evenings CH 1 -5930. Box 444M, BROADCASTING. dence. Box 405M, BROADCASTING. Responsible station owner will assume Production-Programming, Others FOR SALE debts and lease with option to buy small station. Prefer southeast. Any size market. Artist with tv experience. First station in Equipment Box 434M, BROADCASTING. medium market looking for right man. Slides, studio art, scenery and promotion Blaw Knox 150' angle iron 38" base guyed Small station. Midwest or northwest in layouts. Salary open. Great Lakes region. tower built to carry 500'. Like New. Box market five to fifty thousand. Have money. Send complete resume. Box 400M, BROAD- 329M, BROADCASTING. Give details. Box 440M, BROADCASTING. CASTING. 150' guyed tower available August, $650.00 Equipment Copywriter, fast, clever with words to as- on ground. $400.00 you take down. Box sume complete charge of continuity. Cali- 330M, BROADCASTING. Wanted RCA BTL-IB STL or receiver only. fornia network affiliate. Box 446M, BROAD- Box 411M, BROADCASTING. CASTING. Swiss REVOX tape recorder -3% and 7% speed. Suitable library playback, remotes. Used phasing equipment for 5 kw two tower Monitor head and loudspeaker. New units single pattern antenna array. Includes TV photographer -able to handle 35 mm, Ask 398M, power division and phasing unit with tower speed graphic, Polaroid 16 mm movie out- specially priced. folder Box coupling unit, sampling loops and phase fits, dark room, lino- scribe. Good disposi- BROADCASTING. monitor. Send specifications. Box 429M, tion a must. Pleasant staff. Send photo and BROADCASTING. details. Southeast. Box 455M, BROADCAST- A Gates BC -500D transmitter, in good con- ING. dition. KASM, Albany, Minnesota. Wanted transcriptions (or) tape dubbings of the -following artists: Walter Preston's 1 Fairchild turntable, model 524, with 78 Community Singers, Senor Clemente Or- TELEVISION and 33 speeds at $90.00 each. $165.00 con- chestra, Harry Horlick Orchestra, and many verts these to three speeds. 1 28C0 Gates others. Also want Western Electric 9 -A Situations Wanted-Sales limiter just removed from service $250.00. transcription group. Box 441M, BROAD- Modulation monitor MO 2639 Gates price CASTING. $200.00. All have just been removed from Alert, conscientious young man now em- service. Write Jim Brady, KIFI, Idaho Falls, A 1 -kw transmitter, in good condition. ployed producer- director desires television KASM, Albany, Minnesota. sales. Plenty know -how every facet pro- Idaho. duction. Available personal interview. Box 432M, BROADCASTING. 1 RCA model 7 -TR-2 portable tape recorder, INSTRUCTIONS 1 Ekotape model 205 portable tape recorder, 1 Beriant concertone series 30 tape recorder, F.C.C. first phone, preparation by corre- Announcers 1 RCA model 76 B -2 consolette with power spondence or in resident classes. Our schools supply, 2 RCA type 70 -C1 transcription are located in Washington, Hollywood, and Sports man-10 years experience-top 20 turntables. Contact K -KID Radio, Pendle- Seattle. For details, write Grantham School, market, desires new opportunity, tv and /or ton, Oregon. Desk 2, 821-19th Street, N. W., Washington, am. A.B. Journalism, best references. Box D. C. 404M, BROADCASTING. 1 174 ft. Truscon tower, 30 pound load, tapered, self- supporting, with lights. WBRK, FCC first phone license in six weeks. Guar- Pittsfield, Mass. anteed instruction by master teacher. G.I. Well experienced radio personality, many approved. Request brochure. Elkins Radio years radio and some tv. Full particulars License School, 2603 Inwood Road, Dallas, on inquiry. Box 425M, BROADCASTING. Multiplex transmitting equipment for GE Texas. fm transmitter. Good condition. $950.00. WFMB, Third National Bank Building, Be prepared. First phone in 6 weeks. Guar- Experienced radio -tv personality desires Nashville, Tennessee. anteed instruction. Elkins Radio License permanent job in larger market. Presently School of Atlanta. 1139 Spring St., N.W., sports director full power station. Capable 2 -Gates turntables (model M5205), need new Atlanta, Georgia. of weather, news and live commercials on capstans. $100 each, plus shipping charges. camera. References on request. Box 450M, WSKP, Inc., 420 S.W. 2nd Avenue, Miami Since 1946. The original course for FCC ist BROADCASTING. 36, Florida. phone license, 5 to 6 weeks. Reservations required. Enrolling now for classes starting Technical 7000 mc, Motorola microwave. Has audio Tune 24. Sept. 2, Oct. 28, 1959, January 6, subcarrier and color modification-$4,900. March 2, 1960. For information, references Chief Engineer, WTVD, Durham, and reservations write William B. Ogden Presently employed tv transmitter engineer Contact Radio Operational Engineering School, 1150 desires to relocate in midwest, with chance N.C. West Olive Avenue, Burbank, California. to learn studio operation and maintenance. Must be permanent. College, 5 years ex- Two Gates turntable cabinets-CAB -6. Will F.C.C. license in six weeks. Inexpensive, perience am, fm and tv. References. Box crate and ship collect for $50 each. WYSO, practical. Resident class August 3. Path- 390M, Broadcasting. Yellow Springs, Ohio. finder, 510 16th St., Oakland, Calif.

142 BROADCASTING, June 22, 1959 BUSINESS OPPORTUNITY FOR SALE STATIONS For general financial help, buying and sell- Equipment ing of media stocks over the counter and floating issues for purchase or expansion contact: Media Investments Co., 6381 Holly- -I wood Blvd., Los Angeles 28, California. We FOR SALE can offer these services only in those WEATHER RADAR states in which we are registered as deal- Raytheon 10 CM 275 KW Output ers in securities. PPI Presentation 4, 20, 80 mile range. In use today by several Vt. Single 1kw -D 50M cash MISCELLANEOUS broadcast stations. Complete with Ala. Single Lkw -D 33 M terms instruction books and instal. diags. Va. Single 1kw -D 80M terms Custom radio spots our specialty. No In new factory condition. Picks up Fla. Smal 5kw -D 115M terms jingles. Write: M -J Productions, 2899 clouds at 50 miles. $950. Wash. Smal Lkw -D 95M terms Templeton Road, Columbus, Ohio. Mich. Smal 250w 135M cash Westinghouse 3 CM 40 KW Output W.Va. Smal 250w -F 30M terms PPI Presentation. 1/2, 2, 10, 40 plus Smal 1kw -D 100M Qualified consulting engineer. Specializing mile Pa. terms in daytime applications, frequency surveys, range. Complete in new factory N.C. Smal 250w -D 78M terms and power increases. Area west of the Mis- condition with instruction books Cal. Medium 250w -F 150M terms sissippi. Douglas F. Mariska, 1006 East 16th and spares. $2200. Ky. Medium Lkw -F 175M terms Avenue, San Mateo, California. General Electric Automatic Tracking N.Y. Medium 5kw -D 250M terms Radar 10 CM. 275 kw. Will track Mich. Medium Lkw -F 250M terms RADIO clouds, storms, hurricanes, etc., Central Metro -suburb 158M terms automatically or by hand control, Fla. Large 250w -D 250M terms Help Wanted -Announcers up to 200 mile range. Complete in S.E. Major 5kw -D 225M terms trailer van 25 ft. long (Its own S.W. Small AM -TV 375M terms building! ). Price and details on re- S.E. Small VHF -TV 450M terms Sz quest. Used by Air Force and And Others weather bureau. WANTED PAUL H. RADIO- RESEARCH Crack newscaster for aggressive INSTRUMENT CHAPMAN COMPANY largest CO. INCORPORATED station in Ohio's third 550 5th AVENUE market. Must have experience, MEDIA BROKERS NEW YORK 36, N. Y. extraordinary ability, guts and Atle nta imagination with yen to editorial - Chicago Please address: ize. Salary open. Send full infor- New York 1182 W. Peachtree mation including references and San Francisco Atlanta 9, Ga. photo with tape (preferably air check) to H. K. Crow!, WAVI, CO -AXIAL TRANSMISSION Dayton 8, Ohio. No phone calls or LINE telegrams. Unused Andrew Teflon Ws", 51.5 ohms. THE PIONEER FIRM OF TELEVI- Original Packing- Tremendous Saving. SION AND RADIO MANAGEMENT Immediate Shipment Large or Small CONSULTANTS TELEVISION Quantity. Wire or write: Sacramento ESTABLISHED 1946 Research Labs., 3421 St., Sacra- NEGOTIATIONS MANAGEMENT -58th APPRAISALS Help Wanted -Technical mento 20, Calif. FINANCING HOWARD S. FRAZIER, INC. 1736 Wisconsin Ave., N.W. Washington 7, D. C. Communications BUSINESS OPPORTUNITY To Buy a radio -tv property, see Patt McDonald for personal service WHAT ARE YOU GONNA DO to all prospective buyers. To SELL your station, list with us. We never RCA SEND to your station WITH ALL THAT LOOT? -we BRING them. It is our policy to eliminate BROADCAST If you've got DUE BILLS for transporta- curiosity -lookers, bringing only qualified buyers. If you are a buyer, or FIELD tion, services or merchandise; that owner, check with those we have sold you've had to take in payment for your station TO, and FOR. They are our biggest boosters and best recomen- ENGINEERS services, DON'T WASTE THEM. DON'T dation. Radio from $50,000 to GIVE THEM AWAY. WE WILL BUY DUE $900,000. TV from $375,000 to $2,000,000. PATT McDONALD, BILLS FOR IMMEDIATE CASH OR WE Qualified applicants should possess first BOX 9322, AUSTIN, TEXAS. 3 class radio -telephone license, good tech- WILL TRADE YOUR DUE BILLS FOR GL -8080. nical schooling and two or three years' SPECIFIC NEEDS OF YOUR CHOICE. íC::=4Kt=Xt4===01 maintenance experience on TV studio or TV transmitter equipment. NORMAN GREAT WESTERN MERCHANDISE INCORPORATED& NORMAN These positions will pay top salaries. 6013 SUNSET BLVD. Brokers - Consultants - Appraisers Liberal RCA benefits included. HOLLYWOOD 28, CALIFORNIA RADIO- TELEVISION STATIONS Nation -Wide Service For personal interview, please send a Experienced Broadcasters Confidential Negotiations complete resume of your education and Security Bldg. Davenport, Iowa experience to: PERSONNEL SERVICE STATIONS FOR SALE ^^^^^""' Ours is a personal service, designed to Mr. Edward J. McGarrigan FFINGER ON THE PULSE fit your finances, your qualifications and I Experienced personnel for radio and tele- Employment Manager, Dept. YP -IF vision stations for U.S.A. and overseas. your needs. Write, phone or wire If you are in the market for either an RCA Service Company PAUL BARON, Manager Broadcast Dept. AM, FM or TV station anywhere in the LENNOX SERVICE INC. MAUDE PERSONNEL country be sure to contact us at once. Cherry Hill, Camden 8, N.J. (Agency) JACK L. STOLL b ASSOCIATES Rockefeller Center -630 Fifth Avenue New York 20, New York 6381 Hollywood Blvd. Circle 6 -0276 Los Angeles 28, Calif. I Return po.stage required with audition tapes. H011ywood 4 -7279

BROADCASTING, June 22, 1959 143 NOTICE TO EDITORS -For more than 30 years, Metropolitan Life The text may be used in regular health feature's, health columns has sponsored advertising messages on national health and safety. or health reports with or without credit to Metropolitan. The Because of public interest in the subject matter of these advertise- Company gladly makes this material available to editors as one ments, Metropolitan offers all news editors (including radio news phase of its public -service advertising in behalf of the nation's editors), free use of the text of each advertisement in this series. health and safety.

YOU'D NEVER KNOW HE HAD A CORONARY ... Some facts and fallacies about HEART ATTACKS

The chances of surviving a heart attack L1 Recovered coronary patients should are now steadily increasing. keep their weight down.

T RUE-Not long ago, most people felt that a heart TRUE -Next to good medical care, nothing is more attack or a "coronary" usually meant sudden or important for people who have had heart disease early death -or a life of invalidism. than to keep their weight at a desirable level. Now we know that most victims of this disease - It is just as much of a burden on the heart to about 80 percent- recover from their first attack, carry around ten pounds of extra and unneeded and many of them recover fully enough to enjoy weight all day as it would be to carry around a ten - many useful years. pound bundle constantly.

A person who has had one heart attack VIAfter recovery, most coronary patients © can go back to their work. will certainly have another. FALSE recovered patient should not live in TRUE -Recent studies show that the patient who -The fear that he will have another attack. He may has made a good recovery is not handicapped when -or he may not. he works under proper conditions. Placed in a job By sticking to their doctor's recommendations which does not unduly tax his heart, and given diet, weight control, work, sleep and rest, proper medical supervision, he can engage in daily about more and more patients who have had heart attacks work without harm. Indeed, most doctors encour- are living further trouble. age their patients to return to work. comfortably without I Medical science is forging new weapons MIHeart attacks are brought on by stren- against heart trouble. uous physical activity. TRUE -Greater progress against coronary disease FALSE -Most heart specialists now believe that will almost surely come with new methods of pre- physical exertion has little, if anything, to do with vention and treatment. There is also hope that a coronary attack. In fact, attacks often occur dur- coronary attacks may be prevented by the use of ing sleep or rest. anti -coagulants, or blood- thinning drugs. Many factors- including age, sex, occupation Research is also shedding new light on the role of and diet -are believed to play a part in the develop- diet, exercise, stress and heredity in relation to ment of coronary disease. coronary attacks.

Metropolitan Life Insurance Company (A MUTUAL COMPANY )

1 MADISON AVENUE, NEW YORK 10, N Y

144 BROADCASTING, June 22, 1959 OUR RESPECTS TO . operated the station with substantial success for six months, he says, but then sold it. Why? "I found it was all too quiet for me." Albert Lant Capstaff he explains. "And I got tired of a lot of hunting and fishing." At 18, Al Capstaff was understand- following year, in 1934, Mr. Capstaff Mr. Capstaff returned to New York ably disappointed that the depression and Max Weiner (now chief engineer of and NBC Radio in April 1955 and reduced the number of staff personnel WNEW New York) built WNEW's was assigned to the original staff of chosen to accompany Adm. Richard E. original 5 kw transmitter at Secaucus, the network's Monitor programming Byrd's expedition to the South Pole in N.J. service as manager of entertainment 1930. Mr. Capstaff's job as combina- He joined NBC as an engineer in and talent. The following January he tion radio operator -dog sled driver was 1935 and remained in that capacity for was promoted to executive producer of eliminated, but in subsequent years, eight years, headquartering in Holly- Monitor and last February he was ele- particularly as producer of the Bob wood from 1937 and thereafter. In vated to his present post. Hope Show (1943 -54) the deposed dog - 1943 he accepted an offer from Foote, The task of supervising Monitor's sledder hopped to many parts of the Cone & Belding, Hollywood to pro- activities, he says, was "a back- break- world -but never by dog sled. duce Kay Kyser's College of Musical ing -job, but I enjoyed every minute of Today Mr. Capstaff is largely a stay - Knowledge. The following year he was it." Colleagues mention that he used to at- homer, overseeing the programming appointed director of radio -tv produc- keep two secretaries busy with memos activities of NBC Radio as vice presi- tion for the agency's Hollywood office. and phone calls linking him to the dent in charge of network programs. His most ambitious assignment from program's 100 stringers throughout the With benefit of hindsight, he credits 1943 -54 was producing the Bob Hope world. He supervised six production his South Pole misadventure with as- Show, with Mr. Capstaff switching units and a Monitor staff of 27 and a sisting his career in radio ( "I really be- from FC &B to Young & Rubicam Nightline staff of 12. came interested in a broadcasting and BBDO as Mr. Hope changed spon- The Nickname "Through it all," career after the Byrd assignment went sors. He estimates he travelled more his co- workers add with envy, "Al blooey "). than half a million miles in the 11 would get everything done, all the Energetic but Calm Mr. Capstaff years as the program originated in while with one of his king -sized cigars is a tall, heavy -set man with balding Hawaii, England, France, Germany, protruding from his mouth." (This light brown hair, who speaks softly Japan, Korea, Guam, Okinawa, and habit prompted Bob Hope to call Mr. and exudes a quiet geniality. His col- other countries. He numbers many en- Capstaff "Fuse Face," and the nick- leagues unanimously regard Mr. Cap- tertainment personalities as friends, in- name has stuck.) staff as "a real professional," who rose cluding Frank Sinatra, Jack Paar, Jack Mr. Capstaff has the utmost confi- through the ranks and is versed in all Benny, Tony Martin, Dinah Shore, dence in network radio as implement- phases of production, including en- Bing Crosby (and, of course, Mr. ed by NBC. He points to such pro- gineering. A casual acquaintance may Hope), since he had worked with many gramming ventures as Monitor ( "we receive the impression that Mr. Cap- of them on various programs. provide 42 hours of programming on staff is a placid individual but his co- A Fling at Ownership When he de- the weekend, which has increased busi- workers say this is a faulty evaluation: cided to leave Bob Hope, to whom he ness and provided a needed service "), actually, he is an energetic and quick - was under contract, in 1954, it was be- Star Dust ( "these are glamour seg- thinking man, who rarely is ruffled in cause he wanted to translate into ac- ments presenting such personalities as times of emergency and perhaps, there- tion the ideas he had been developing Bob Hope, Marlene Dietrich, Mad- fore, projects a picture of diffidence. about radio. He bought a 250 -w sta- eleine Carroll, Ernie Kovacs, Fibber Mr. Capstaff's alliance with radio tion, KVAS Astoria, Ore., and initiated McGee and Molly and Archie dates back to 1922, when he noticed an what he calls a "razzle- dazzle opera- Gardner ") and the Image series. He is early crystal set in a store window. He tion" of music, news and sports. He particularly proud of the latter series, persuaded his father to buy a set, and which was initiated earlier this year, two years later, he became, at 12, one and observes: "We are convinced that of the youngest licensed ham operators a meaningful documentary on a sig- in the country (W2CDQ). nificant subject cannot be covered Albert Lant Capstaff was born in in a half -hour or an hour. Our Barrow -on- Furness, England, on Oct. Image Russia series covered 27 hours; 10, 1912, and was brought to the U.S. our Image Minorities broadcasts, now by his parents when he was six months being presented, will run to at least old. The family settled in Ho- ho -kus, 25 hours. Later this year, we plan N.J., and young Al attended Ridge- Image American Frontier." wood (N.J.) High School and Union Mr. Capstaff married the former College, Schenectady, N.Y., where he Margaret Waters of New York City studied electrical engineering. in 1945. They live in Darien, Conn., Into Commercial Radio His early with their four children (some by fascination for radio led him to obtain previous marriages) - Marnette, 23; a first class commercial radio license Marilou, 20; Judy, 19, and James. 13. and a job with WODA Paterson, N.J., He is a member of the Radio & as a disc jockey- engineer in 1928. Television Executives Society, the When family circumstances forced him Lambs Club, and the Darien Country to give up college after two years, Mr. Club. He enjoys skeet and golf. Capstaff obtained employment with "Though I still enjoy travelling," he High Grade Sylvania (now Sylvania remarks, "the travelling I enjoy most of Electric Products) in Clifton, N.J., NBC RADIO'S AL CAPSTAFF all these days is on my 34 -foot cruiser, where he helped build transmitters. The He quietly thrives on excitement The Caprice, on Long Island Sound."

BROADCASTING, June 22, 1959 145 EDITORIALS and even the military has publicly stated it has no designs A winning fight begins on space occupied by broadcasters. This came only after T is not unrealistic to hope for a major repair job on the the White House had taken note of the controversy and the I political broadcasting law at this session of Congress. President advocated appointment of a special commission The law will not be repealed, although repeal must be to study spectrum utilization. the ultimate objective, but it will be corrected in significant Rather than relinquish space, television is in dire need respects -if broadcasters maintain the momentum of their of additional vhf spectrum room so that full, national, com- campaign against it. petitive service can be provided. Conversations are under Last week hearings began before the Communications way between the FCC and the military authorities, looking Subcommittee of the Senate Commerce Committee. Before toward an exchange of uhf for additional vhf space, but it is the hearings end, in another week or two, a mass of per- yet too early to assess the outcome. suasive testimony will have been accumulated. On June 29 What is of paramount importance is the creation of a the Communications Subcommittee of the House Commerce permanent authority to govern allocations for government Committee will begin covering the same ground. Never as well as non -government use. The Harris subcommittee before have two such inviting opportunities been extended to panel took a step in that direction. broadcasters. We still favor a joint Congressional Committee on Spec- At both the Senate and House subcommittee hearings, it trum Utilization and Allocation to control policy relating now appears that the weight of broadcaster testimony will to this great natural resource. Such policy control belongs acknowledge the desirability of eventual repeal of Sec. 315 to Congress. But if Congress, in its wisdom, decides that a but will favor the immediate adoption of the Hartke Bill Federal Spectrum Authority is the answer, this concededly which would cure several of the most glaring defects of the would be a great forward stride. If this decision is reached law. We questioned the soundness of the tactical decision to it is to be hoped that members of such an agency would fight for the Hartke amendments now and for repeal some be named by the President with the advice and consent of in of time in the future, but it is too late at this stage to reverse the Senate, to insure against its being stacked favor that decision. Since the main effort is now committed, it either government or non -government users. must be pursued along the same line until the Hartke amendments are enacted. Yankee surge An imposing list of broadcasting representatives is scheduled for the Senate hearings. An equally imposing list must THE oldest section of the United States is one of the most states, be arranged for the House. Even then, the campaign will maligned and least understood. The New England as starving survi- not be over. Missionary work must be carried on among all six of them, are constantly portrayed all members of both houses to make certain the legislation vors of a once -glorious textile past. does not die on the floor. In this issue BROADCASTING presents a 44 -page section devoted to the true story of the New England market. It tells what most New England media portrayals ignore- Federal spectrum authority? the story of reconstruction based on a 2,500 -mile itinerary the ultimate result, the two -day panel that covered over 90% of the populace. WHATEVERbefore the House Commerce Subcommittee on radio New England is living well. It took the recession in spectrum use already has proved of substantial benefit. It stride. Its charts are heading upward- wages, employment, underscored the need for full -scale revision of the archaic production, sales. The scientific industries are transforming method of government management of allocations which New England into a land ready to take a leading place in inevitably has resulted in hoarding of valuable frequencies the technological and nuclear future. and inefficient and wasteful use. From time to time, BROADCASTING has conducted depth studies of misunderstood markets, from Georgia across the The sessions convened by Chairman Oren Harris (D -Ark.) South and up the West Coast, in an effort to present these first time in for the memory placed on the public record the markets in proper perspective for those who do business in government and military views on spectrum use. Heretofore marketing and advertising. The extensively researched the military has kept its own counsel on allocations made analysis of New England in this issue is offered in the hope by Presidential decree without regard to the requirements it will show the area in its true light. of private users who must look to the FCC. And the military heretofore has maintained secrecy on security grounds. The need for radical surgery on spectrum management was generally conceded. Several panel members urged creation of a super FCC to coordinate allocations. Spokes- men for broadcasting wanted a prior study of spectrum utilization. These alternatives seem to constitute a distinction without a difference. The important point is the conclusion that some kind of federal spectrum authority should be named, whether it comes before or after a spectrum analysis. Broadcasters have a big stake in allocations. It wasn't too long ago that the military openly implied that it would need more vhf spectrum space presumably to be wrested from television and fm. It was only because of constant pressure and publicity (principally in this journal) that Congress two years ago took cognizance of the plight in which broadcasters might find themselves if any vhf or fm 5 space were summarily pre -empted. Drawn for BROADCASTING by Std fix In the few past months the crisis seems to have passed, "That reminds me. I want to see Open End tonight." 146 BROADCASTING, June 22, 1959 When KSTP-TV says "go out and buy it"

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