JUNE 22, 1959 THIRTY -FIVE CENTS Hazilfc.S, Li:091(1 1 9 4 T;l x'ntlzs G [01 `A lì.ZIt .` LI,EN Z'Ì THE BUSINESSWE aPïs2uTUunpir RADIO SPECIAL REPORT: Comeback in New England Page 71 A look at the NAB: what's right and wrong Page 31 Other commercials to feel sting of tv code Page 34 Prospects brighten for relief on equal time Page 50 ßy Rr4y -J ._>. +u>.°.` 0 Fire more big producers join AM Radio Sales ...all independent, music -news -service stations of the Westinghouse Broadcasting Company, Inc.... each a big sales producer in its market! Call AM for radio that produces in 14 vital markets -including 8 of the top 11. You get marketing know -how, complete spot package plans, fastest service in the business from AM. If it's AM... it's in time AM RADIO SALES: New York WMCA / Chicago WIND / Los Angeles KMPC / Detroit WCAR / Boston WBZ +WBZA / San Francisco KSFO / Pittsburgh KDKA Cleveland KM / Minneapolis WLOL / Portland, Ore. KEX / Phoenix KOOL / Tucson KOLD / Fort Wayne wowo / (Cincinnati WCKY Midwest / West Coast only) JULY FIRST IS THE DAY MORN8NGS6DE COLLEGL LIBRARY C TTX CITY imgm KDKA KYW woo BOSTON PITTSBURGH CLEVELAND FORT WAYNE PORTLAND "PEOPLE ARE INTERESTED IN PEOPLE" ... and the PEOPLES' COURT OF SMALL CLAIMS has 'em. People by the dozens, from rich man to Indian Chief in a half -hour of the most fascinating, informative courtroom drama ever presented on Television. PRODUCED IN HOLLYWOOD this new HUMAN INTEREST all the way. From AVAILABLE ON VIDEOTAPE in your show combines the quality, know -how a claim for the death of a parakeet to market too. It has been a big seller it and the vast talent pool available only a typical case of noisy neighbors. Los Angeles (as in nine other TV in the nation's film capital. In com- From a fender -bender to a damaged markets) and it can work for you .. pelling and powerful true -to -life style front lawn. From the humorous to the to reach into more homes, to sell more the Peoples' Court of Small Claims sad ... a typical day in Los Angeles' of your products. Because "people presents the gamut of emotions. busiest court. People. are interested in people'.' For information, fads and figures -call or write: Peoples' Court Productions HENRY FLYNN. GENERAL MANAGER. 1000 NORTH CAHUENGA BOULEVARD, HOLLYWOOD 38, CALIFORNIA. H011ywood 3 -731t The best things in life... - <- Rightfully called one of the most beautiful cities in America, Houston is a fascinating melding of the old and the very new. The homes have a distinct and personal charm ...whether they be stately mansions alive with tradition or rambling contemporary homes reflecting the comfortable way of life. .: . 1..04. dJ4 Serene and picturesque, the homes in -ABC BASIC River Oaks stand KTRKTv as the very embodiment P.O. BOX 12, HOUSTON 1, TEXAS -ABC BASIC GENERAL MANAGER. of gracious living. HOUSTON CONSOLIDATED TELEVISION CO. WILLARD E. WALBRIDGE NATIONAL REPRESENTATIVES: GEO. P. HOLLIN6BERY CO., COMMERCIAL MANAGER. 500 FIFTH AVENUE, NEW YORK 36, N.Y. BILL BENNETT Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INc., 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. 45 reliable as a S > 4 A °.arE,?yry'' ttaÿfi .N" (r_ X ..'C<.{k SCyui rl ^v §F `_tr`a11ST,?, 4 aig,ád°?Jrv a,ìy,.l ; I$.c AMERICA'S 10th TV MARKET WILL IAMSRO nN LOOMSU10 ! 11WISVG" NOrvTOUP tt11110NTR .^'' NAIIITON C+a9ON ....u....... 1 CINIR. uRT .......... òAóï' fíoN .... zurDe.'n..u.. SNAMOFIN ' OUT NA MT TON The WGAL -TV AUDIENCE is GREATER ' ROTTSVILLE LS W I1TO W S Ce U .'l IDE ADE Al MIPLIN TOWN l l THAN the combined audience for ALL E 1 s' HUNTINGDON o V.NIH READING 8 UNT LEBANON OTHER STATIONS in the Channel coverage HARRISBURG MONIO EV..L (IL ANO area. See Lancaster- Harrisburg- ENIENSUG LANCASTER Y O R Ku.. CHMURS BURG . CO ILLS ," LI.NCASTIL York ARB survey. I.AN1LIN GETTYSBURG To NANOVER u....e. WATNESlORO. ÇHAE I NINO TON CICIL N ..-....... 9910 L NAGIBSTO GAN C 9. D l l i ...... IIOI.iC WESTMINSTER RCELEY RAD9 nmulc N )EIFERSON J NBC and j LoUOOu AREE . N CBS Mt 316,000 WATTS LANCASTER, PA. Channel 8 NBC and CBS STEINMAN STATION Clair McCollough, Pres. Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco 4 BROADCASTING, June 22, 1959 CLOSED CIRCUIT® Friend in need Sen. Vance Hartke executives last Friday (June 19), friend- Mr. Hurleigh already spends three (D -Ind.) feels broadcasters so far have ly in tone, disclosing Mr. McDermott's days weekly in New York, would con- let him down in his efforts to obtain resignation, which will take effect in tinue commuting under new plan. broad revisions of Sec. 315, political several weeks. Oliver Barbour, B &B broadcasting law. All three network wit- vice president in charge of broadcast NBC -TV switch in Norfolk WAVY- nesses at Senate Communications Sub- programming, is expected to succeed TV Portsmouth- Norfolk (ch. 10) will committee hearings last week acknowl- Mr. McDermott. switch affiliation from ABC to NBC. edged they'd settle now for nothing bet- WVEC -TV Hampton- Norfolk, present ter than exemption of newscasts from Wait and see Despite indication by NBC -TV affiliate, according to Presi- equal time provisions (story page 50). backers of new Television Information dent Tom Chisman, has been offered After their appearances Sen. Hartke Committee (story page 116) that net- contract with ABC -TV. Mr. Chisman confided that he and other Senators who works are favorably inclined toward said NBC -had assured him that it support his bill think networks have $700,000 -or -so nationwide campaign to would not switch affiliation until killed all chances at this session for improve public's image of tv, there's WVEC -TV is shifted from its present improvements beyond newscast ex- definite sign they won't buy any pie -in- ch. 15 uhf assignment to ch. 13, ear- emption and have all but killed hope the -sky project. Network representatives marked for its use. for broader have stated privately they won't com- corrections in future. Out Busy Matty mit themselves to $65,000 yearly each -foxed entrepreneur Fox, who is reticent about revealing his Here's Sen. until they see detailed draft of operat- Hartke's reasoning: plans for exhibiting widely -heralded There was (may still ing plans, consult list of nine TIC com- be) good chance tapes of Russia's Bolshoi Ballet, may be to get strong bill reported mitteemen and find out who will be op- out of com- dismayed by announcement to be made mittee. But erating head. Project was formally there's no chance of today (Monday). Art Theatre the strengthening launched at NAB board meeting last of bill after it reaches floor, Air Inc., New and good week. York, subsidiary of chance of stiff floor fight on Essex Inc., whatever Universal Pictures sched- bill comes out of committee. uled to announce deal with Weak network Swing to tape BBDO, tv's "taping Soviet gov- testimony before corn - ernment, under which many mittee lends agency" (for past eight months, it's hours of strength now to those favor- cultural film produced in Russia and ing status quo been video- taping nearly all its live com- and can forever be cited embracing various art forms, including in opposition mercials), now reports there's trend at to future attempts at re- ballet, will be offered peal or agency in direction of tape replacing immediately for broad amendment. distribution to tv stations. some film commercials. Among its Status for radio Not announced clients in this category are General Elec- Ironic footnote to Soviet -Essex Uni- tric, after NAB board's meeting last week using film exclusively for three versal deal: Essex - Universal is headed were two actions showing how radio years but now producing nearly all by millionaire- industrialist Joseph Har- membership is gaining strength in as- commercials for General Electric The- ris, who was close associate of Mr. Fox atre sociation's administrative structure. (1) on tape; Pittsburgh Plate Glass, for several years in tv film distribution Board adopted new budget with sepa- once heavy film user but now deeply business in early 1950's. Mr. Fox was rate radio fund to match tv's fund. It's involved in tape commercials "almost to chief executive officer of Motion Pic- figured roughly at general fund, $750,- exclusion of film." Not only is GE tures for Television, New York, at that 000; radio fund $240,000; tv fund using tape, BBDO says, but doing com- time and Mr. Harris was reportedly mercials like those $225,000; tv code $107,000 -total of formerly filmed but chief bankroller and advisor as well as at around $1,320,000. With formation of saving of about $2,000 per com- officer of company. mercial. separate Tv Information Committee (story page 116), NAB will donate $75,- Angel in the wings New bankroll is End of era Though all parties con- hovering just outside precincts of Mu- 000 to its operation. New NAB public cerned aren't talking, it's virtually cer- relations department headed by John tual radio network, may decide to go tain that RKO Teleradio stations in in for minority interest. He's Albert Couric will have $60,000 radio and New York, Boston, Los Angeles, San $15,000 tv budget. (2) Radio Board Gregory McCarthy, businessman whose Francisco and Memphis will defect realty interests range from Anchorage, adopted resolution specifying that as- from Mutual (which Teleradio once Alaska, to Shannon, Ireland, with stop- sociation meetings should be held only owned) when network affiliation agree- overs in Washington, Florida in hotels with radio and other in every room, sub- ment ends in August.