BRAND ETHOS
OUR NEW WORLD BRAND ETHOS WE MAKE GEAR FOR SOCIAL ANIMALS* LIVING IN A DIGITAL WORLD
SOCIAL ANIMALS - Definition Pronunciation /ˈsəʊʃ(ə)l/ /ˈænɪm(ə)l/s
‘Social Animals’ refers to the collective co-existence in the digital age: the tribal sharing of experience, emotion, fashion, culture, politics, etc., through social media and omnipresent mobile technology.
PROTECT CONNECT ENHANCE PROTECT CONNECT ENHANCE DESIGN STATEMENT
WE CREATE CONSIDERED OBJECTS THAT CONNECT, PROTECT AND ENHANCE YOUR DIGITAL LIFE STYLE AND SUBSTANCE: DETAIL-ORIENTATED FUNCTIONALITY AND AESTHETIC FOR THE TECH-CONNECTED
PROTECT CONNECT ENHANCE AIM
AN INTEGRATED PRODUCT AND MARKETING TOOL AN AUTHENTIC VISION FOR DESIGN, MARKETING AND SALES DEPARTMENTS
TO RESONATE WITH KEY PARTNERS AND END-USERS
PROTECT CONNECT ENHANCE OUTCOME CYGNETT PROTECTS, CONNECTS AND ENHANCES MY DIGITAL LIFE
PROTECT CONNECT ENHANCE CONSUMER PROFILE MODEL
THE PILLAR SYSTEM
SPIRIT (BETTER)
THE VOICE OF CYGNETT ESSENTIAL LAB (GOOD) (BEST)
PROTECT CONNECT ENHANCE THE PAY-OFF A GENUINE BRAND STORY, WELL-CONSIDERED PRODUCT AND SHARED COMMERCIAL SUCCESS
PROTECT CONNECT ENHANCE LIFESTYLE MAP
O
LOADED
2XU LULU LEMON
ASOS CANNES NIKE
FILM FESTIVAL H
MOMA UNIQLO NUDIE
C COACHELLA
TED TALKS LED ZEPPELIN LEVI’S
TAME IMPALA
JAMES BLAKE
FLORENCE &THE MACHINE
PROTECT CONNECT ENHANCE UNIQLO BEYONCE & JAY Z NORTH FACE
GOTYE GAP FOOTBALL REAL LIVING BILLABONG
KEY NEED-STATES PROFILE ESSENTIAL REASSURANCE & IS GROUNDED AND INTERESTED IN CULTURE BUT NOT OBSESSED BREAD & BUTTER COMMUNITY BY THINGS - ONLY ONE OF MANY PRIORITIES.
INTERESTS APPRECIATES DESIGN BUT NOT INTO FLASHY – LIKES ON-TREND SIMPLICITY THAT’S OK FOR WORK. QUALITY, RELIABILITY IS A CAREFUL CONSUMER, WHO’S LOYAL TO ESTABLISHED BRANDS, & CREDIBILITY WITH PROVEN QUALITY AND CREDIBILITY. ESSENTIAL CYGNETT PRODUCTS
URBANSHIELD FORM POWER LIGHTNING DASHVIEW UNIVERSAL CARBON FIBER CASE SNAP ON CASE WALL CHARGER SMARTPHONE CAR MOUNT
PROTECT CONNECT ENHANCE G- SHOCK RAY BAN LEICA NUDIE
CONVERSE CINELLI ZAC GALIFIANAKIS HOLI FESTIVAL
KEY NEED-STATES PROFILE SPIRIT ENJOYMENT & REPRESENTS ENERGY AND A YOUTHFUL, URBAN ATTITUDE, WHERE WE LIVE BELONGING LIKES COLLECTING THINGS
INTERESTS IS A SOCIAL ANIMAL WHO HAS A GOOD TIME WITH FRIENDS AND SHARING CULTURAL CACHE WITH OTHERS STYLE & SUBSTANCE BUYS BASED ON AUTHENTIC STORY / WELL-MADE / INTERESTING DESIGN, AND ENJOYS A PORTFOLIO OF CHOICE SPIRIT CYGNETT PRODUCTS
WORKMATE EVOLUTION APOLLO FLEXI-GLASS NODE TRI-MATERIAL CASE DUAL MATERIAL CASE SCREEN PROTECTOR BASIC FOLIO CASE
PROTECT CONNECT ENHANCE NOEL FIELDING MOMOTARO PHILLIP LIM 3.1 SUGAR MOUNTAIN HEX
DONHOU MONSTER CHILDREN BLONDIE NIKE BESPOKE
KEY NEED-STATES PROFILE LAB CREATION & IS HIGHLY-INTERESTED IN DESIGN AND NICHE, EXCLUSIVE, EXIT-LEVEL NEW WAVE EXPLORATION PRODUCTS WITH A MEANINGFUL STORY
INTERESTS TAKES RISKS BEFORE PRODUCTS ARE POPULAR – LIKES BEING BOLD AND BREAKING THE MOULD EXCLUSIVE ARTEFACTS, UNCONSCIOUSLY INFLUENCES OTHERS – HUNTER AND GATHERER MEANINGFUL STORY OF NEW WAVE STUFF. LAB CYGNETT PRODUCTS
UTILITY INCLINE BIKE MOUNT CHARGEUP II TRI-MATERIAL CASE STAND CASE WEATHER RESISTANT PORTABLE POWER
PROTECT CONNECT ENHANCE PILLAR OUTCOME
ONE BRAND, ONE VOICE, ONE VERSION OF THE TRUTH DELIVER ON GENUINE BRAND PROMISE WE MAKE GEAR FOR SOCIAL ANIMALS LIVING IN A DIGITAL WORLD.
PROTECT CONNECT ENHANCE PRODUCT ROADMAP 2013 - 2014
CHRISTMAS SPECIAL PROGRAM LAUNCH
iPHONE 5S: REFRESH FATHERS DAY SPECIAL iPHONE 5S iPAD MINI: REFRESH GALAXY TAB 3 iPAD 5 : PHASE 1 iPHONE 6 : PHASE 1 BTS SPECIAL SAMSUNG GALAXY S5 : PHASE 1
ARCHIVE FOLIO UNIVERSAL COLLECTION iPAD MINI 2 iPHONE 6 iPHONE 5 : PHASE 2 SAMSUNG GALAXY S5 ARMBAND SPEAKERS : XMAS PROMO LOW COST iPAD :PHASE 2 iPhone 5C: REFRESH WORKMATE POWER : PHASE 2
2013 2014 JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
EASTER SPECIAL
iPHONE 5C HEADPHONES : PHASE 1 SAMSUNG TAB 4
NOTE 8 : PHASE 1 HEADPHONES : PHASE 2 iPAD 6 : PHASE 1 AV CABLES : PHASE 2
SAMSUNG NOTE MOTHERS DAY SPECIAL GALAXY TAB 3 : PHASE 1 HEADPHONES : PHASE 3
CAMO SLEEVE COLLECTION CAR/BIKE STANDS AND HOLDERS : PHASE 1 AV CABLES : PHASE 1 STANDS + HOLDER : PHASE 2 MAC ACCESSORIES STYLUS : PHASE 1
RANGE 1 RANGE 2 RANGE 3 RANGE 4 RANGE 1 RANGE 2 TALKING TO CONSUMERS MARKETING
PROTECT CONNECT ENHANCE WE MAKE GEAR FOR SOCIAL ANIMALS, LIVING IN A DIGITAL WORLD. TALKING TO CONSUMERS
AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY THAT LEVERAGES STORIES ABOUT HERO PRODUCTS TO CREATE BRAND AWARENESS AND DRIVE CONSUMER DEMAND PRINT ADVERTISING
CONNECT
STREETS MOBILE BLUETOOTH SPEAKER
CLIP YOUR SOUNDS TO YOU AND HIT THE STREETS WITH THIS COMPACT BLUETOOTH SPEAKER, FEATURING A RUGGED, SPLASH-PROOF RUBBER SHELL.
FEATURES
• 3HR BATTERY LIFE / 10M RANGE / 1.5W OUTPUT POWER • WIRELESS CONNECTION TO PHONE OR MP3 DEVICE • A CLIP SO YOU CAN HANG IT ON A BELT OR BAG • 3.5MM CABLE FOR NON-BLUETOOTH DEVICES • MICRO-USB CHARGING CABLE
AVAILABLE IN
CY1360SBSTR BLACK CY1361SBSTR BLUE CY1362SBSTR PINK
PRODUCT DESIGNS AND SPECIFICATIONS ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE. PRINT ADVERTISING
WORKMATE UTILITY for iPhone 5 and iPhone 5s REAL WORLD STREET TEST #UtilityDrops
WORKMATE UTILITY Quad-material protective system
Available at major retailers worlwide and online from 20 September.
cygnett cygnett #UtilityDrops CygnettSneakPeek cygnett-sounds cygnett CYGNETT.COM OUTDOOR ADVERTISING POP-UP EVENTS SOCIAL MEDIA VIDEO CONTENT BRICKS & MORTAR CHANNEL MARKETING POINT OF SALE
ON SHELF BRAND MESSAGE
POS, PACKAGING AND COLLATERAL The brand message is reinforced through strong use of clean white and Cygnett orange on the outside edges across POS, packaging and all collateral. INTERACTIVE DISPLAYS FREE STANDING DISPLAY SOLUTIONS - PERMANENT
2 SIDED DISPLAY 4 SIDED DISPLAY DOUBLE SIDED COUNTER UNIT FREE STANDING CHARGE BAR FREE STANDING DISPLAY SOLUTIONS - TEMPORARY
2 SIDED DISPLAY 3 SIDED DISPLAY FLOOR UNIT FLOOR UNIT PACKAGING