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Cygnett Brand Ethos BRAND ETHOS OUR NEW WORLD BRAND ETHOS WE MAKE GEAR FOR SOCIAL ANIMALS* LIVING IN A DIGITAL WORLD SOCIAL ANIMALS - Definition Pronunciation /ˈsəʊʃ(ə)l/ /ˈænɪm(ə)l/s ‘Social Animals’ refers to the collective co-existence in the digital age: the tribal sharing of experience, emotion, fashion, culture, politics, etc., through social media and omnipresent mobile technology. PROTECT CONNECT ENHANCE PROTECT CONNECT ENHANCE DESIGN STATEMENT WE CREATE CONSIDERED OBJECTS THAT CONNECT, PROTECT AND ENHANCE YOUR DIGITAL LIFE STYLE AND SUBSTANCE: DETAIL-ORIENTATED FUNCTIONALITY AND AESTHETIC FOR THE TECH-CONNECTED PROTECT CONNECT ENHANCE AIM AN INTEGRATED PRODUCT AND MARKETING TOOL AN AUTHENTIC VISION FOR DESIGN, MARKETING AND SALES DEPARTMENTS TO RESONATE WITH KEY PARTNERS AND END-USERS PROTECT CONNECT ENHANCE OUTCOME CYGNETT PROTECTS, CONNECTS AND ENHANCES MY DIGITAL LIFE PROTECT CONNECT ENHANCE CONSUMER PROFILE MODEL THE PILLAR SYSTEM SPIRIT (BETTER) THE VOICE OF CYGNETT ESSENTIAL LAB (GOOD) (BEST) PROTECT CONNECT ENHANCE THE PAY-OFF A GENUINE BRAND STORY, WELL-CONSIDERED PRODUCT AND SHARED COMMERCIAL SUCCESS PROTECT CONNECT ENHANCE LIFESTYLE MAP O LOADED 2XU LULU LEMON ASOS CANNES NIKE FILM FESTIVAL H MOMA UNIQLO NUDIE C COACHELLA TED TALKS LED ZEPPELIN LEVI’S TAME IMPALA JAMES BLAKE FLORENCE &THE MACHINE PROTECT CONNECT ENHANCE UNIQLO BEYONCE & JAY Z NORTH FACE GOTYE GAP FOOTBALL REAL LIVING BILLABONG KEY NEED-STATES PROFILE ESSENTIAL REASSURANCE & IS GROUNDED AND INTERESTED IN CULTURE BUT NOT OBSESSED BREAD & BUTTER COMMUNITY BY THINGS - ONLY ONE OF MANY PRIORITIES. INTERESTS APPRECIATES DESIGN BUT NOT INTO FLASHY – LIKES ON-TREND SIMPLICITY THAT’S OK FOR WORK. QUALITY, RELIABILITY IS A CAREFUL CONSUMER, WHO’S LOYAL TO ESTABLISHED BRANDS, & CREDIBILITY WITH PROVEN QUALITY AND CREDIBILITY. ESSENTIAL CYGNETT PRODUCTS URBANSHIELD FORM POWER LIGHTNING DASHVIEW UNIVERSAL CARBON FIBER CASE SNAP ON CASE WALL CHARGER SMARTPHONE CAR MOUNT PROTECT CONNECT ENHANCE G- SHOCK RAY BAN LEICA NUDIE CONVERSE CINELLI ZAC GALIFIANAKIS HOLI FESTIVAL KEY NEED-STATES PROFILE SPIRIT ENJOYMENT & REPRESENTS ENERGY AND A YOUTHFUL, URBAN ATTITUDE, WHERE WE LIVE BELONGING LIKES COLLECTING THINGS INTERESTS IS A SOCIAL ANIMAL WHO HAS A GOOD TIME WITH FRIENDS AND SHARING CULTURAL CACHE WITH OTHERS STYLE & SUBSTANCE BUYS BASED ON AUTHENTIC STORY / WELL-MADE / INTERESTING DESIGN, AND ENJOYS A PORTFOLIO OF CHOICE SPIRIT CYGNETT PRODUCTS WORKMATE EVOLUTION APOLLO FLEXI-GLASS NODE TRI-MATERIAL CASE DUAL MATERIAL CASE SCREEN PROTECTOR BASIC FOLIO CASE PROTECT CONNECT ENHANCE NOEL FIELDING MOMOTARO PHILLIP LIM 3.1 SUGAR MOUNTAIN HEX DONHOU MONSTER CHILDREN BLONDIE NIKE BESPOKE KEY NEED-STATES PROFILE LAB CREATION & IS HIGHLY-INTERESTED IN DESIGN AND NICHE, EXCLUSIVE, EXIT-LEVEL NEW WAVE EXPLORATION PRODUCTS WITH A MEANINGFUL STORY INTERESTS TAKES RISKS BEFORE PRODUCTS ARE POPULAR – LIKES BEING BOLD AND BREAKING THE MOULD EXCLUSIVE ARTEFACTS, UNCONSCIOUSLY INFLUENCES OTHERS – HUNTER AND GATHERER MEANINGFUL STORY OF NEW WAVE STUFF. LAB CYGNETT PRODUCTS UTILITY INCLINE BIKE MOUNT CHARGEUP II TRI-MATERIAL CASE STAND CASE WEATHER RESISTANT PORTABLE POWER PROTECT CONNECT ENHANCE PILLAR OUTCOME ONE BRAND, ONE VOICE, ONE VERSION OF THE TRUTH DELIVER ON GENUINE BRAND PROMISE WE MAKE GEAR FOR SOCIAL ANIMALS LIVING IN A DIGITAL WORLD. PROTECT CONNECT ENHANCE PRODUCT ROADMAP 2013 - 2014 CHRISTMAS SPECIAL PROGRAM LAUNCH iPHONE 5S: REFRESH FATHERS DAY SPECIAL iPHONE 5S iPAD MINI: REFRESH GALAXY TAB 3 iPAD 5 : PHASE 1 iPHONE 6 : PHASE 1 BTS SPECIAL SAMSUNG GALAXY S5 : PHASE 1 ARCHIVE FOLIO UNIVERSAL COLLECTION iPAD MINI 2 iPHONE 6 iPHONE 5 : PHASE 2 SAMSUNG GALAXY S5 ARMBAND SPEAKERS : XMAS PROMO LOW COST iPAD :PHASE 2 iPhone 5C: REFRESH WORKMATE POWER : PHASE 2 2013 2014 JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER EASTER SPECIAL iPHONE 5C HEADPHONES : PHASE 1 SAMSUNG TAB 4 NOTE 8 : PHASE 1 HEADPHONES : PHASE 2 iPAD 6 : PHASE 1 AV CABLES : PHASE 2 SAMSUNG NOTE MOTHERS DAY SPECIAL GALAXY TAB 3 : PHASE 1 HEADPHONES : PHASE 3 CAMO SLEEVE COLLECTION CAR/BIKE STANDS AND HOLDERS : PHASE 1 AV CABLES : PHASE 1 STANDS + HOLDER : PHASE 2 MAC ACCESSORIES STYLUS : PHASE 1 RANGE 1 RANGE 2 RANGE 3 RANGE 4 RANGE 1 RANGE 2 TALKING TO CONSUMERS MARKETING PROTECT CONNECT ENHANCE WE MAKE GEAR FOR SOCIAL ANIMALS, LIVING IN A DIGITAL WORLD. TALKING TO CONSUMERS AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY THAT LEVERAGES STORIES ABOUT HERO PRODUCTS TO CREATE BRAND AWARENESS AND DRIVE CONSUMER DEMAND PRINT ADVERTISING CONNECT STREETS MOBILE BLUETOOTH SPEAKER CLIP YOUR SOUNDS TO YOU AND HIT THE STREETS WITH THIS COMPACT BLUETOOTH SPEAKER, FEATURING A RUGGED, SPLASH-PROOF RUBBER SHELL. FEATURES • 3HR BATTERY LIFE / 10M RANGE / 1.5W OUTPUT POWER • WIRELESS CONNECTION TO PHONE OR MP3 DEVICE • A CLIP SO YOU CAN HANG IT ON A BELT OR BAG • 3.5MM CABLE FOR NON-BLUETOOTH DEVICES • MICRO-USB CHARGING CABLE AVAILABLE IN CY1360SBSTR BLACK CY1361SBSTR BLUE CY1362SBSTR PINK PRODUCT DESIGNS AND SPECIFICATIONS ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE. PRINT ADVERTISING WORKMATE UTILITY for iPhone 5 and iPhone 5s REAL WORLD STREET TEST #UtilityDrops WORKMATE UTILITY Quad-material protective system Available at major retailers worlwide and online from 20 September. cygnett cygnett #UtilityDrops CygnettSneakPeek cygnett-sounds cygnett CYGNETT.COM OUTDOOR ADVERTISING POP-UP EVENTS SOCIAL MEDIA VIDEO CONTENT BRICKS & MORTAR CHANNEL MARKETING POINT OF SALE ON SHELF BRAND MESSAGE POS, PACKAGING AND COLLATERAL The brand message is reinforced through strong use of clean white and Cygnett orange on the outside edges across POS, packaging and all collateral. INTERACTIVE DISPLAYS FREE STANDING DISPLAY SOLUTIONS - PERMANENT 2 SIDED DISPLAY 4 SIDED DISPLAY DOUBLE SIDED COUNTER UNIT FREE STANDING CHARGE BAR FREE STANDING DISPLAY SOLUTIONS - TEMPORARY 2 SIDED DISPLAY 3 SIDED DISPLAY FLOOR UNIT FLOOR UNIT PACKAGING .
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