Fontbonne University's Blogs, Texts & Tweets ... New Communications For
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Fontbonne University’s February 2009 blogs, texts & tweets ... new communications for the new millennials Special PRESIDENT’S REPORT Issue CONTENTS Our Cover Story . .2 the quirky digital language of new millennials Understanding Differences . .4 international student looks to common ground Women’s Giving Circle . 6 the passionate power of collective commitment Granting Hope . 8 speech-language pathology program funded Mission Exemplars . .10 awards highlight those with founding spirit Deck the Halls . .12 and much more at this first-time holiday event Messages of Praise & Promise . 14 president and board chair offer unique perspectives Survey Says . 16 vice presidents recount the past, present and future Economic Headlines . .18 check out how the pie was sliced last year More Than a List . 19 recognizing those who stand behind the mission CREDITS Tableaux is published by the Office of Communications and Marketing, Fontbonne University Editor: Mark E. Johnson Graphic Design: Helen Seitz Photography: James Visser: pages 1-9, 12-14 David Ulmer: page 11 Claire Kallio: page 12 (horse with carriage), page 13 (girl by fire pit) cover image: © TongRo/Corbis Please address correspondence to: Fontbonne University FSC logo placement 10% Communications and Marketing Department Attn: Tableaux, 6800 Wydown Blvd., St. Louis, MO 63105 phone: (314) 889-1467 Tableaux is printed with soy-based inks on paper that is recycled with 10% post e-mail: [email protected] consumer waste and manufactured using 100% Green-e certified renewable energy. fax: (314) 719-3655 OVERFLOW Like a jam-packed Christmas tree, this issue of Tableaux threatened to burst its seams. So, I’m giving up my space this issue to bring you a heart-warming story perfect for that post-holiday reality check. Here’s to a great New Year. Mark E. Johnson Editor Books for Belize MAKE JOURNEY SOUTH The idling semi truck sat at Fontbonne University’s loading dock Dec. 10, ready and waiting for some weighty cargo — some 22,000 books headed to the tiny Central American country of Belize. The Fontbonne men’s basketball team provided the muscle needed to get more than 350 boxes of books loaded onto the tractor trailer. The tomes would eventually end up dispersed among 13 villages in Punta Gorda, Belize, where the Jesuits Fontbonne students Katie Clark (left) and Jessica Carr help orgainze and plan to build libraries. pack numerous books headed for Punta Gorda, Belize. The Belize connection came about after Dr. Nancy Blattner, Fontbonne vice president and dean for academic affairs, traveled to Belize last spring as part of a project to educate socioeconomic status and how they do not have access to these Belizean teachers how to screen and assess preschool-age books,” Dr. Huisman explained. “As advocates for children children for speech-language issues and other disabilities. and as future teachers, they realized it is important that all Dr. Blattner heard about Father Dick Perl, a St. Louis Jesuit, children have equal access to good children’s literature.” working in the poorest district in Belize, and who also has a niece attending Fontbonne. Father Perl shared his dream of establishing a few libraries in Belize. Soon after, Dr. Blattner, her “I can think of no better way for the Fontbonne husband, and friends hatched the idea to begin collecting books. community ... to make a difference in the world.” The effort began to take hold on Fontbonne’s campus in the — Dr. Nancy Blattner fall when a faculty member, Dr. Sarah Huisman, an assistant professor and director of Fontbonne’s early childhood program, Meanwhile, Dr. Blattner’s husband and friends, who live in coined the phrase “Books for Belize.” She then challenged Cape Girardeau, Mo., did their part as well. In fact, several faculty and staff at Fontbonne to collect and donate books, thousand more books were picked up there. The transportation setting an aggressive goal of 25,000 books. Soon, in addition was being provided free-of-charge by a local Cape Girardeau to on-campus donations, faculty and staff were reaching out company, Genesis Transportation. to other organizations in the community. “I can think of no better way for the Fontbonne community, One of Dr. Huisman’s classes — of only 11 students — and all others who were involved, to make a difference in the collected 2,000 books. “In my early childhood courses, we world,” Dr. Blattner said. “The education and the lives discussed the disparity of children that are in situations of low of children in Belize will be affected for years to come.” Tableaux is printed with soy-based inks on paper that is recycled with 10% post consumer waste and manufactured using 100% Green-e certified renewable energy. 1 http://www.fontbonne.edu/reallife CHANGING the CONVERSATION by Elizabeth Hise As clocks hit midnight Jan. 1, 2000, people around the globe held their breath. When information servers didn’t shut down and computers didn’t crash, the world realized that it was ready for the Internet age. The dot com bubble was about to burst and would eventually leave technology gurus and online experts with time on their hands. The Internet had nowhere to go but up. Fontbonne University had, of course, survived the infamous Y2K countdown, but the Internet wasn’t necessarily an integral part of everyday life at 6800 Wydown Boulevard. Sure, the school had a Web site, but for the most part, the vast real estate potential found online remained untapped by institutions like Fontbonne. As the World Wide Web — and technology in general — expanded, communication became faster and easier, and information was seemingly limitless. Suddenly, a new type of conversation was taking place. Today, use of the Internet is de rigueur at allows the students to use the technology at Durbin Media, a St. Louis-based Fontbonne. The university is reaching out that they’re comfortable with already.” interactive marketing firm, in an e-mail to Generation Y with all the tools these Currently, Breshears and his colleagues interview. “Facebook and cell phones are millennial teens use every day. Expansive are employing numerous social media the tools of choice for students, and in 25 and seemingly ubiquitous, their world is tools to help them engage and connect percent of cases, students prefer Facebook one of blogs, podcasts, instant messaging with both potential and current students. messaging to e-mail. The more that they tools, social and professional networking Through their efforts, Fontbonne has use these tools, the more important it is for communities, and streaming videos. It’s customized pages on social media Web educators to meet them where they live.” fast-paced and instantaneous. sites, such as Facebook, MySpace, Xanga, The inherent benefit of social media “I’ve always loved technology,” said MiGente, Badoo and BlackPlanet — all lies in the fact that it naturally develops Kit Breshears, Fontbonne’s different applications reaching different conversations within communities of Web content and demographics. The school can be found people who share the same interests or marketing manager. “tweeting” (sending messages) on have common goals. It allows participants “It’s such an important Twitter.com, posting short videos on to explore ideas and information freely part of the educational YouTube (a video sharing Web site), and and honestly. Research shows that members process. It’s fantastic even posting journal entries on its Web of Generation Y are skeptical of traditional that there’s so much log (blog). Each of these tools is explained advertising and are more inclined to make out there right on a specially designed Fontbonne Web choices based on what their peers have to now — it really page — www.fontbonne.edu/reallife — say rather than to what marketers attest. helps us meet where visitors can link, explore and interact. And social media allows them to interact our goals. “The tools work because they engage and make comments themselves, sharing And social the students where they spend time,” said their own opinions and offering feedback media Jim Durbin, vice president of social media for others. 2 searching for prospects Rachel Hanson, a sophomore studying what they do for fun on campus or around information or a different perspective. communications at Fontbonne, believes the city. She then posts those videos to the Still, a key benefit of using social media that social media is the best way to university’s YouTube channel where they as a marketing tool, said Breshears, is its communicate with her peers. can be viewed by potential students ability to reach people of all backgrounds, “Facebook is definitely the most effective looking for a glimpse into life at Fontbonne. ages and lifestyles — essentially for free. media tool in getting in touch with students Conversely, videos and blogs give current Social media allows Fontbonne to cost- my age. More students are likely to check students the opportunity to individually effectively connect with potential students Facebook than they are to check their share and communicate their personal around the world and right in its own school e-mail,” said Hanson, who is a experiences. backyard, expanding interest, cultivating part-time student worker in the Fontbonne “The Internet is the most readily available loyalty and participating in the communications and marketing department media to spread the word of our small but conversation. and helps with social media marketing. incredible school,” Hanson wrote in a Breshears believes that one of the best “Within two weeks of creation, the recent article on social media for the features of Fontbonne University is its Fontbonne Facebook fan page received 70 student newspaper, the Fontbanner. “Our authenticity. “Students are very excited to fans without any additional advertisements. society thrives on the Internet; real students be here. Hearing from them or seeing them The results explain themselves.” from the university should too.” [in a video] is so much more powerful than A passionately involved member of Of course, everyone gathers information putting a quote on a Web page,” he said the campus community, Hanson travels differently, so the university hasn’t given emphatically.