How Were Tweets Sent? Who Was Tweeting?

PRESENTED BY:

TRACKING TWEETS FROM SUPERBOWL XLIX

Using a point-in-polygon technique to isolate geolocational Which mobile operating systems data from University ofwere Phoenix used Stadium, to send MediaMisertweets monitored tweets sent only from the venue and its parking lot during Super Bowl weekend.

MediaMiser collected thousands of tweets from those at the game (who had geolocational services enabled on their device) both before, during and immediately after the big event. HOW WERE TWEETS SENT? Which mobile operating systems were used to send tweets

Twitter for

47% 52% 40% 27% 2015 2014 2015 2014 9% 8% 2% 9% 2015 2014 2015 2014

1% 0% 2015 2014 1% 0% 2015 2014 0% 1% 2015 2014

WHO WAS

Women tweeted TWEETING? from the Super Bowl 8% more than last year. 81% 73% 2014 VS 2015

19% 27%

TOP INFLUENCERS IN ATTENDANCE, BY FOLLOWERS (NOT INCLUDING TEAM HANDLES)

FIRST TWEET LAST TWEET # FOLLOWERS FOLLOWER COUNT FOLLOWER COUNT GAINED 2 Steve Aoki, DJ # of tweets

2,394,384 2,394,434 50

4 Vanessa Huppekothen, model # of tweets

939,581 940,842 1,261

Rich Eisen, NFL Network # of tweets 11

865,145 867,766 2,621

10 Tony Dungy, NBC # of tweets

523,567 524,972 1,405

Miesha Tate, UFC ﬁghter # of tweets 1

N/A 319,056 n/A

Charissa Thompson, Fox Sports Live # of tweets 3

255,532 255,546 14

Ted Gibson, celebrity hairstylist # of tweets 2

180,114 180,122 8

Montel Williams, TV personality # of tweets 34

130,651 130,739 88

StubHub # of tweets 1

n/A 125,099 n/A

Anastasia Ashley, surfer # of tweets 1

n/A 124,937 n/A HIGHEST KLOUT SCORE IN ATTENDANCE (NOT INCLUDING Steve Aoki 85 TEAM HANDLES) Rich Eisen 84 Montel Williams 84 StubHub 84 Charissa Thompson 83 Miesha Tate 81 Ted Gibson 81 Werner Vogels, Amazon CTO 80

John Rampton, journalist 80 MOST USED HASHTAGS

SB49 974 GoHawks 168 SuperBowl 967 Pats 130 SuperBowlXLIX 359 Fanfest 104 Seahawks 226 SuperFanFest 97 Patriots 221 Halftime 73 WHICH LANGUAGES WERE USED? 4% SPANISH ENGLISH 2% GERMAN 91% 1% ITALIAN

1% PORTUGUESE

1% FRENCH

NOTE: The above shows the top languages used in tweets at the Super Bowl, but is not an exhaustive list. THE TWITTER STORY Steve Aoki was so excited before the game, he tried to make a bet on Twitter…

No word as of yet on how the bet worked out…

There was rain in the air during the leadup to the big game… But as the NFL's Rich Eisen arrived for work, the skies opened up:

…Some noteworthy Seahawks fans were about to leave very disappointed...

…And some in attendance just had verbal diarrhoea: