Mobile Data Offloading: A Tutorial
Jianwei Huang
Network Communications and Economics Lab (NCEL) Department of Information Engineering The Chinese University of Hong Kong (CUHK)
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 1 / 147 Slides Available Online
Google “Jianwei Huang”
http://jianwei.ie.cuhk.edu.hk/Files/MDO-Tutorial.pdf
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 2 / 147
Global Mobile Data Traffic, 2013 to 2018 Global Mobile DataOverall mobile Traffic data traffic is expected to grow to 15.9 exabytes per month by 2018, nearly an 11-fold increase over 2013. Mobile data traffic will grow at a CAGR of 61 percent from 2013 to 2018 (Figure 1).
Figure 1. Cisco Forecasts 15.9 Exabytes per Month of Mobile Data Traffic by 2018
Global Mobile Data Traffic Growth Projection (source: Cisco VNI Mobile 2014) The Asia Pacific and North America regions will account for almost two-thirds of global mobile traffic by 2018, as shown in Figure 2. Middle East and Africa will experience the highest CAGR of 70 percent, increasing 14-fold over the forecast period. Central and Eastern Europe will have the second highest CAGR of 68 percent, increasing Annual growth rate13-fold over61% the forecast period. The emerging market regions of Asia Pacific and Latin America will have CAGRs of 67∼ percent and 66 percent respectively. I Expected to reach 15.9 exabytes per month by 2018 I A 11-fold increase over 2013
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 3 / 147
© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public. Page 5 of 40 The Femto Forum: Femtocells — Natural Solution for Offload
Cellular MobileFigure Network 3: Historical Increases Capacity in Spectral Efficiency 16
If availableHistorical spectrum Increases is increasing in Spectral at 8% perEfficiency year and the (source:number of Femtoforum)cell sites is increasing at 7% per year and technology performance is improving at 12% per year then operators can expect their network capacities to increase – on average – at 29% Annualper grow year (1.08 rate x 1.07 x 1.12).36% If network capacity is growing at 29% per year and demand is growing currently∼ at 108% per year, then there is a significant gap, which begs for I Available spectrum band growth: 8% per year further innovation. I Cell site increase: 7% per year What other options exist? One possibility is architectural innovation. What if the I Spectrum efficiency growth: < 18% per year (2007 – 2013) definition of a “cell site” were radically changed, in such a way that the number of “sites” dramatically increased and the cost per unit of capacity (after adjusting for the inevitable lower utilisation of smaller108% sites)10 sign7%ificantly118 decreased?% = 1 36Similar% innovation has occurred before in the cellular industry.· Decad·es ago omni-directional sites were sectorised. Operators began adding “down tilt” to their urban site designs. Operators began introducing underlay and overlay sites. Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 4 / 147 The architects of GSM put in place a hierarchical cell structure, allowing macro, micro, and picocells to hand up or down a hierarchical chain of command to one another, so as to best serve the customer and most effectively carry traffic. Technologists and infrastructure manufacturers developed smart antenna solutions that extend coverage and increase capacity. Marty Cooper, developer of the Motorola Dyna-Tac, the first handheld cellular phone, observed that the number of radio conversations that are theoretically possible per square mile in all spectrum has doubled every two and half years for the past 104 years 17 . Femtocells represent the next step in a long history of architectural innovation.
Page 10 www.femtoforum.org Background Widening Supply-Demand Gap Network capacity growth vs Data traffic growth
29% vs 66% 36% vs. 61%
Slow networkNetwork Capacity capacity growth vs. Fast data trafficData growth Traffic
Lin Gao (NCEL, IE@CUHK) Mobile Data Offloading May 2012 1/13
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 5 / 147 Challenges: need to be cost effective and easy to deploy.
How to Narrow the Gap: “Hard” Approaches
Expanding the network capacity through technology innovations
I Acquiring new spectrum bands
I More efficient interference management through cooperations
I Developing high-frequency wireless technology
I Upgrading access technology (e.g., WCDMA LTE LTE-A) → → I Building more pico/micro/macro cell sites
I ...
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 6 / 147 How to Narrow the Gap: “Hard” Approaches
Expanding the network capacity through technology innovations
I Acquiring new spectrum bands
I More efficient interference management through cooperations
I Developing high-frequency wireless technology
I Upgrading access technology (e.g., WCDMA LTE LTE-A) → → I Building more pico/micro/macro cell sites
I ... Challenges: need to be cost effective and easy to deploy.
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 6 / 147 Challenges: need to be user-friendly and network neutral.
How to Narrow the Gap: “Soft” Approaches
Reshaping the demand through economics and software
I Tired data pricing
I Capped or throttling (e.g., 128kbps if monthly usage >5GB)
I Time/Location/Congestion dependent pricing (e.g., delay coupons)
I Application specific optimization (e.g., network-friendly implem.)
I On device software client (e.g., “fuel gauge” meters)
I Content specific control (e.g., two-sided 1-800 pricing)
I ...
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 7 / 147 How to Narrow the Gap: “Soft” Approaches
Reshaping the demand through economics and software
I Tired data pricing
I Capped or throttling (e.g., 128kbps if monthly usage >5GB)
I Time/Location/Congestion dependent pricing (e.g., delay coupons)
I Application specific optimization (e.g., network-friendly implem.)
I On device software client (e.g., “fuel gauge” meters)
I Content specific control (e.g., two-sided 1-800 pricing)
I ... Challenges: need to be user-friendly and network neutral.
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 7 / 147 Today’s Focus: Mobile Data Offloading
Basic idea: deliver cellular traffic over Wi-Fi or Femtocell.
MU13 BS2
BS1 AP1
MU11 MU21 AP2
MU24 AP4 MU14
MU32 AP3
BS3 MU33 MU31
MU11 & MU21 AP1, MU24 AP2, MU31 & MU33 AP3, MU14 & MU32 AP4. → → → →
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 8 / 147 A Reality Check
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 9 / 147
As a percentage of total mobile data traffic from all mobile-connected devices, mobile offload increases from 45 percent (1.2 exabytes/month) in 2013 to 52 percent (17.3 exabytes/month) by 2018 (Figure 14). Without offload, Global mobile data traffic would grow at a CAGR of 65 percent instead of 61 percent. Offload volume is determined by smartphone penetration, dual-mode share of handsets, percentage of home-based mobile Internet use, and Global Mobilepercentage of dual Data-mode smartphone Offloading owners with Wi-Fi fixed Internet access at home.
Figure 14. 52 Percent of Total Mobile Data Traffic Will Be Offloaded by 2018
Mobile Traffic Offloading Prediction (source: Cisco VNI Mobile 2014)
The amount of traffic offloaded from smartphones will be 51 percent by 2018, and the amount of traffic offloaded from tablets will be 69 percent by 2018. Mobile offloading will increase from 45% in 2013 to 52% in 2018 A supporting trend is the growth of cellular connectivity for devices such as tablets which in their earlier generation were limited to Wi-Fi connectivity only. With increased desire for mobility and mobile carriers offer of data plans catering to multi-device owners, we find that the cellular connectivity is on a rise albeit cautiously as the end users are testing the waters. As a point in case, we estimate that by 2018, 42 percent of all tablets will have a cellular Jianwei Huangconnection (CUHK) up from 34 percentMobile in 2013 Data (Figure Offloading 15). (Tutorial) June 2015 10 / 147
© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public. Page 18 of 40
OffloadingFigure Increases16. Mobile Data Traffic and withOffload Traffic, Technology2018
Mobile and Offloaded Traffic from Mobile-Connected Devices (source: Cisco VNI Mobile 2014) Trend 6: Comparing Mobile Network Speeds Globally, the average mobile network connection speed in 2013 was 1,387 Kbps. The average speed will grow at 4G networksa compound will annual attract growth rate of high-usage 13 percent, and will devices.exceed 2.5 Mbps by 2018. Smartphone speeds, generally third-generation (3G) and higher, are currently almost three times higher than the overall average. Smartphone The offloadingspeeds will nearly ratio double onby 2018, 4G reaching will 7 beMbps. the highest.
There is anecdotal evidence to support the idea that usage increases when speed increases, although there is often a delay between the increase in speed and the increased usage, which can range from a few months to several years. The Cisco VNI Forecast relates application bit rates to the average speeds in each country. Many Jianwei Huangof the (CUHK) trends in the resulting trafficMobile forecast Data can Offloading be seen (Tutorial)in the speed forecast, such as the highJune growth 2015 rates for 11 / 147 developing countries and regions relative to more developed areas (Table 5).
© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public. Page 20 of 40 Complementary Cellular Small Cells and Wi-Fi
Cellular small cells provide a uniform and reliable capacity layer and better coverage.
WiFi provides a more powerful capacity boost.
Technology co-location reduces Capex and Opex for offloading.
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 12 / 147 Case Study: AT&T in US
2.7B
1.23B
382.1M 85.5M
2009 2010 2011 2012
AT&T Annual Wi-Fi Connections (source: AT&T) Statistics of 2012
I 32, 000 Wi-Fi hotspots I 2.7 billion Wi-Fi connections (80% from AT&T’s mobiles) I 12.9 billion MB Wi-Fi data (5.2 billon MB from mobile devices) Seamless offloading
I Auto-login of AT&T Wi-Fi hotspots I Auto-roaming to Fon Wi-Fi hotspots supported by Hotspot 2.0
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 13 / 147 AT&T Small Cell Strategy
AT&T Small Cell Strategies (source: AT&, Senza Fili)
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 14 / 147 Case Study: Sprint in US
Spring Boingo WiFi collaboration announced April 2015 (source: Internet)
Sprint customers access Boingo hotspots for free in 35 major US airports 40 out of 56 millions of Sprint’s customer devices can auto-authenticate with Boingo Wi-Fi hotspot connections
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 15 / 147 Case Study: China Mobile
China Mobile Cellular and WiFi Traffic (source: China Mobile, Senza Fili)
4.2 millions Wi-Fi APs deployed in 2012 Reach 6 millions in the next three years
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 16 / 147 Nanocell Architecture China Mobile NanoCell Strategy
Access to Cellular Core network and WLAN Core Network
MME EPC Nanocell Nanocell OAM HSS LTE
Nanocell Nanocell S-GW P-GW Backhaul GW
Internet WLAN WLAN Portal AC AAA
LTE and WLAN SoC Chip Trusted Secured Inference Flexible Unified Coordination Architecture Backhaul Environment Authentication
(source: China Mobile) 6
Combine LTE femtocell and carrier-grade Wi-Fi in the same box
Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 17 / 147 Our Focus on Wi-Fi White paper Carrier Wi-Fi® for mobile operators
Wi-Fi traffic in cellular devices. We distinguish among four different types of Wi-Fi traffic for devices with cellular connectivity (Figure 3). Residential and enterprise are by far the prevalent forms of Wi-Fi access for mobile devices. Wi-Fi traffic on mobile devices – often referred to as Wi-Fi offload – is very valuable to mobile operators because, although they do not gain revenue from it, neither does it add any cost, because Wi-Fi access relies on access and backhaul infrastructure that the mobile operators do not own or operate. The subscriber and the enterprise pay for the offload, while mobile operators may see, and benefit from, lower traffic levels in their cellular networks.
Of course, only a part of mobile users’ data traffic is shifted from cellular to Wi-Fi networks, because the amount of traffic that subscribers generate is affected by the availability of Wi-Fi. Mobile users who cannot access Wi-Fi on their devices or in their home/office generate less mobile traffic on average, and instead shift their traffic away from mobile altogether: they rely more on fixed networks and devices. For this reason, in this report we do not refer to Wi-Fi traffic from mobile devices as offload, because only a portion of it can be defined as offload – i.e., data traffic shifted from cellular networks to Wi-Fi because of cost or performance advantages – and because it is difficult to estimate how big this portion is from the subscriber perspective. Figure 3. Cellular and Wi-Fi traffic from mobile devices. Public Wi-Fi hotspots are typically operated by cities, public or transportation agencies, coffee Source:Four Senza Types Fili of Wi-Fi (source: Senza Fili) shops, hotels and airports, and provide access for free or for a fee. These hotspots are highly valuable to mobile subscribers and operators alike, because they provide fast, cost-effective connectivity in areas with a high density of subscribers. However, they account for a much smaller percentage of traffic than residential and enterprise Wi-Fi traffic. Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 18 / 147
Defining carrier Wi-Fi. Carrier Wi-Fi is rapidly expanding as a new category of Wi-Fi access for mobile devices. In carrier Wi-Fi, a mobile operator or a service provider, such as a cable operator or an ISP, owns and operates the Wi-Fi infrastructure, manages access from users, and shares the infrastructure with roaming partners. Mobile operators may choose to integrate Wi-Fi within the cellular network, both within the RAN by co-locating cellular and Wi-Fi small cells, and in the core network by integrating authentication, subscriber management, billing, policy, and traffic management.
© 2013 Senza Fili Consulting • www.senzafiliconsulting.com |5| Cost Benefit of Wi-Fi White paper Carrier Wi-Fi® for mobile operators
included, and cast them as a percentage of 4G (LTE) peak data rate (Figure 6). We do not expect that mobile operators will see peak rate throughput in any deployment – and in fact we expect average throughput to be substantially lower than peak rates. But we make the assumption that throughput for all technologies will equally depend on the peak rate. As the peak rate for Wi-Fi n (40 MHz channel, one spatial stream) is 43% higher than for 4G (10 MHz channel, 2x2 MIMO), we expect the Wi-Fi average throughput to be 43% higher than 4G. The per-bit TCO is calculated on the basis of the five-year capex and opex assumptions presented earlier in the paper (Figure 7).
3G. Not surprisingly, 3G is the most expensive technology, with a per-bit TCO more than four times as high as that of 4G – and ten times as high as Wi-Fi. The difference is only in part due to the lower spectral efficiency of HSPA compared to LTE. To a larger extent, the higher costs are due to the fact that we assume a deployment in 5 MHz channels without MIMO, which is a typical configuration for 3G small cells.
Wi-Fi. The per-bit cost for carrier Wi-Fi is less than half (43%) that for 4G. As in the 3G case, it Per-bit TCO of different technology choices (source: Senza Fili) is not spectral efficiency that accounts for the lower cost (the spectral efficiency for 4G is higher), but the fact that Wi-Fi can typically use more spectrum. Although 4G can use wider channels, 10 MHz channels are commonly used, because of the limitations in spectrum availability that most operators face. On the other hand, a Wi-Fi AP can use both the 2.4 GHz and 5 GHz bands, and multiple channels. (However, in our analysis we assume that the Wi-Fi Jianwei Huang (CUHK) Mobile Data Offloading (Tutorial) June 2015 19 / 147 AP uses only one channel.) If we were to use the same channel width for both Wi-Fi and 4G, the ratio of the per-bit costs would be reversed, but 4G small-cell deployments in 40 GHz are not likely to happen in the short term.
Adding 3G to Wi-Fi. The addition of 3G to Wi-Fi increases the TCO more than it increases capacity, so the per-bit costs are higher (52% of 4G’s, versus 43% of 4G costs for Wi-Fi only). But the combination makes the case for 3G small cells much more compelling, because that 52% for 3G and Wi-Fi is much lower than the per-bit cost of 3G only (435% of 4G).
Adding 4G to Wi-Fi. Wi-Fi and 4G is the winning combination, because the increase in per-bit TCO is less than the increase in capacity – although the savings over using Wi-Fi alone is small Figure 7. Per-bit TCO over a five-year period. Source: Senza Fili when measured against our benchmark of 4G-only per-bit TCO (42% for the Wi-Fi and 4G combination, versus 43% for Wi-Fi only). More notably, that 42% means operators can have 4G plus Wi-Fi for less than half the per-bit TCO of 4G alone. The TCO analysis predicts that adding 4G to Wi-Fi in Year 5 reduces the per-bit costs even further, to 39%.
© 2013 Senza Fili Consulting • www.senzafiliconsulting.com |13| SEAMLESS WI-FI OFFLOAD: A BUSINESS OPPORTUNITY TODAY
THE BUSINESS CASE: WHAT IS THE VALUE OF WI-FI OFFLOAD? 6 Operatortechnology of choice. Benefits
The Wi-Fi of!oad business opportunity map for mobile carriers
Relieve congestion Lower network CAPEX/OPEX Defensive: Cut costs Retain customers Seamless & automatic: + Reduce churn Value of everyday convenience Opportunistic: Additional services International roaming: Boost revenues Lifestyle & lower costs Attract new customers