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Norwich Sponsorship Opportunities Contents RUN NOrwich Sponsorship Opportunities contents About our iconic event 3 The Event Organisers 3 Sponsorship Opportunities 3 Our runners 4 Digital & Social Media 5, 6 resources 7 Main Sponsor 8 Partner Sponsor 9 runner race Pack Adverts 10 Banner Adverts 11 Expo Space 12 Exclusive Offers 13 The iconic event wider opportunities Run Norwich is in its second year following the huge success of our inaugural 10-kilometre road race. On behalf of the Race Operations Board (Run Norwich organising committee) Norwich City Community This year’s event takes place in the heart of Norwich’s beautiful and historic city centre on Sunday 7th Sports Foundation, the lead organisation is seeking sponsorship to support with the costs of delivering August 2016. The route passes the city’s most iconic landmarks, including Norwich Castle, The Forum, the iconic event in Norwich city centre. Norwich Cathedral, Norwich City Football Club and many more. Run Norwich is looking to attract companies with strong community values that would like to increase In 2015 the race attracted 3,800 entrants however we are aiming for 5,000 participants in 2016 brand awareness and associate their brand with the goals and ethos of Run Norwich and Norwich City including elite and first time runners, and people that want to fundraise for their local cause. Norwich Community Sports Foundation. The unique new event will bring many benefits to the local economy, City Community Sports Foundation is the lead beneficiary of the run and has selected three other local participants and local charities through fundraising. charities to support. This year the three charities are Norfolk Accident Rescue Service, Age UK Norwich, and Nelson’s Journey child bereavement charity. We would love to find long-term partners that share our enthusiasm and passion for delivering a high-quality event in our city. Runners will again set out from near Norwich Market on a twisting route past the castle, Norwich Cathedral, Carrow Road and Dragon Hall before finishing by City Hall. The event is expecting to see at least 20,000 people line the streets of Norwich with a host of street entertainers and music along the Our runners… route. In the first 24 hours of launching, 2,007 people registered their interest on the Run Norwich website. With the support of our local delivery and media partners the reach across Norfolk, the Eastern Region The graphics below illustrate the 2015 entrants across the UK. Demographics show 58% male and 42% and the UK is already extensive. female. The primary age ranges is 30-39 followed by 40-49 years. The statistics also shows 57% of run- ners aim to complete the race in 45-60 minutes indicating a large proportion of recreational or novice runners. The event organisers Led by Norwich City Community Sports Foundation, the event has been developed and will be delivered where our by key local organisations: runners call home... runners by age 2 Poland 1 2 Spain 2 Sweden 1 USA 4 12 1 9 1 32 18 3505 5 98 59 20-29 40-49 30-39 50-59 60-69 16-19 49 70+ 8 3 4 Digital & run Norwich E-Shots 12 e-shots to all runners database Social media 49% open rate, 57% click rate Total Run Norwich e-shot database of 6,001 contacts that expressed interest or entered run Norwich posts on all Facebook Example e-shot below channels generated: 680K reach 1.2 million impressions 46K engaged users Facebook: Norwich city Football club & cSF Facebook accounts Norwich City FC: 571,970 likes Community Sports Foundation: 4,199 likes Facebook: run Norwich 1,843 page likes (male 40%; female 59%) Posts generated: - 480K reach Evening News support engaged a readership of - 770K impressions 28,500 and 21,211 e-newsletter snapshots - 36K engaged users run Norwich website statistics Twitter: run Norwich Over 220K page views 1,248 followers Average of 1 minute 27 seconds per page Over 530K tweet impressions Over 30K ‘news’ section visits Over 36.9K profile visits Over 2,718 mentions Additional tweets via CSF & Norwich City FC channels (over 280K followers) 40-49 70+ 5 6 resources Main sponsor A unique opportunity to support an iconic running event and increase A unique opportunity to support an iconic running event your brand awareness. and increase your brand awareness. In addition to financial support we are looking to secure Main sponsor benefits to include: the below resources to ensure a high quality event: • Free runner places and team photo at start/finish line • Charity T-Shirts • VIP breakfast reception at the Forum • Participants T-shirts • Representative to present prize to race winners (inc photograph) • Medals • Full page advert in the runner pack • Trophies • Prominent company logo on website • Goody bags (swim bag, water bottle) • Company logo on runner’s number and on Start Finish Line • 12,000 bottles of water • Company logo on Souvenir T-shirts • Goodie bag products (chocolate, sweets, drinks, gifts) • Company logo on booking system web site • Toilets • Company logo on minimum of eight e-newsletters • Banners • Exhibition space at runner collection venue (Forum) • Clap banners • Exhibition space at spectators village (Chapelfield Gardens) • Music and street performers • Company logo and link on Run Norwich website • Sound systems • Company logo on photo backdrops • Named in press releases and PA announcements • Branding along the route (number of crowd barrier /fencing banners TBC) Volunteers • Included in promotional video and social media campaign engagement • Set up and take down Please note the above are examples of sponsor’s benefits and depending on the company’s needs other • Race marshals and Run Makers items may be considered. Partner sponsorship costs will depend on the benefits or brand awareness of • Charity bucket collectors each business, however below are the approximate values of sponsorship we are seeking. • Start and finish line support • Medical support Partner Sponsor Value: 70+ One year £20,000 - £30,000 (inc vat) or products/services of same value Two years £40,000 - £55,000 (inc vat) or products/services of same value contact contact Email: [email protected] Tel: 01603 761122 Email: [email protected] Tel: 01603 761122 7 8 Partner sponsor runners’ pack adverts A fantastic opportunity for local businesses to support a high profile A range of advertising opportunities to suit your budget and support a high pro- community event whilst gaining great brand association and awareness. file community event. Partner sponsor benefits to include: The runners pack magazine is the must-have souvenir for Run Norwich. In 2015 the pack was distributed • Free runner places and team photo at start/finish line to all runners when the participants collect their running number prior to the race at a registration event • VIP breakfast reception at the Forum at the Forum. The pack will also be available online. • 1/4 page advert in the runners’ pack • Prominent company logo on website The magazine will again be a brochure-quality programme, in an A4 layout featuring the main and • Company logo on start/finish line partner sponsors along with advertising space for local businesses. The magazine will include a map • Company logo on minimum of eight e-newsletters of the route along with vital information for runners and spectators on the day. • Exhibition space at runner collection venue (Forum) • Exhibition space at spectators’ village (Chapelfield Gardens) An advert in the runners’ pack is an ideal way to promote your brand to a wide audience whilst • Company logo and link on Run Norwich website supporting this great event. • Company logo on photo backdrops • Named in press releases and PA announcements • Branding along the route (number of crowd barrier/fencing banners tbc) Advert specification & costs: • Included in promotional video and social media campaign engagement • Full page advert (A4) £495 (inc vat) • Half page advert (A4) £285 (inc vat) • 1/4 page advert (A4) £175 (inc vat) Please note the above are examples of sponsor’s benefits and depending on the company’s needs other items may be considered. Partner sponsorship costs will depend on the benefits or brand awareness of Artwork to be supplied as either high-res PDF or JPEG, CMYK (if colour) or mono, 300 dpi each business, however below are the approximate values of sponsorship we are seeking. Partner Sponsor Value: One year £6,000 (inc vat) or products/services of same value Two years £10,000 (inc vat) or products/services of same value contact contact Email: [email protected] Tel: 01603 761122 Email: [email protected] Tel: 01603 761122 9 10 Banner adverts Expo space Engage with your customers as runners collect their race packs at the Banner adverts can be purchased in a range of sizes and types of banners. Just choose your location, Forum or celebrate in the race village provide the artwork and we will do the rest for you. Following 2015 race we have selected the most prominent and populated locations in the city to locate banners these include; Gentleman’s Walk, Red Expo Opportunities Lion Street, Rampant Horse Street, Theatre Street and Castle Meadow. Run Norwich can provide pre and post race opportunities for you to engage with new and existing cus- tomers in an informal atmosphere. All banners are mesh material provided and erected by our branding team on the day. All banners remain your property after the event to use for other promotional purposes. The Forum Pre race the Expo at the Forum companies can take advantage of 2m x 2m space in the fantastic Forum Please note due to contractual restrictions on main and partner sponsors the finish line is not available for Atrium.
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