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TUESDAY, MAY 26, 2015

Exclusive: Radio gets own committee on influential Council For Research Excellence. High-ranking radio industry execs are taking a hands-on role to improve the measurement system that radio is bought and sold on. For the first time in its 10-year history, the Council for Research Excellence (CRE) has formed a separate committee dedicated exclusively to audio. More than a ratings watchdog, the CRE was formed in 2005 to help improve media measurement by conducting and publishing major studies into various aspects of audience measurement. It identifies specific measurement issues and hires a third party research firm to study them and provide answers on how Nielsen can improve its methodology. It has conducted research in advance of Nielsen rolling out a new product or making a significant change, with the findings applied before the product launched. Composed of senior-level research pros from media companies, agencies and advertisers, it’s funded by Nielsen but not beholden to it. Cumulus Media, Radio One, iHeartMedia, Univision, CBS Radio, the RAB, Katz Media Group, Magna Global, and of course, Nielsen each have a seat on the first-ever CRE audio committee. Because it can field third party research projects, it has more independence and teeth than the Nielsen Audio Advisory Council, according to Greater Media VP of program development Buzz Knight, who chairs the committee. “It can frame questions around research and how to improve methodological issues,” Knight says. “It has the ability to conduct research that no one company likely could undertake on its own,” CRE facilitator Richard Zackon says.

Major independent study planned to improve how Nielsen measures radio. After months of collaboration, top radio research executives next month are expected to propose a significant study designed to improve how Nielsen measure radio. The Council for Research Excellence audio committee plans to submit its proposal to the full Council at its June meeting. The committee has considered everything from how to enhance small market measurement to improving sample quality in large markets. “We’ve had a lot of healthy, open-minded discussion and on a bunch of important topics,” says Greater Media’s Buzz Knight, who chairs the committee. The full Council will need to approve the proposal before work can begin and a RFP is drafted. “Once we have costs, the Council will vote on whether that’s how they want to spend their money” says Univision EVP of audience measurement, innovation and analytics Ceril Shagrin, who chairs the full Council. CRE isn’t publicly saying what the proposal will be, other than it will focus on Nielsen Audio methodology. Knight says he’s keen on “something that improves measurement quality across every market: small, medium and large.” The committee is staying away from the Voltair controversy. “That’s more of a processing issue,” Shagrin says. “We focus more on methodological research.” Once the research is completed, it’s made public and presented to Nielsen through what CRE facilitator Richard Zackon calls an “insights to practice” process. “We NEWS INSIDE >> say, here’s what you do, here’s what we’ve learned, how can we apply what we’ve learned to what you do.” Council doesn’t control what Nielsen does. “But when a group of its Lawmakers Rally Against major clients puts forth some grounded concerns that they’ve researched, they’re able to Proposed Ad Tax influence what Nielsen does,” Zackon says. Changes

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Radio’s seat on CRE is helping raise awareness for the medium. The Council for Research Excellence membership is stacked with heavy hitters from the advertising and media world, with members from the biggest ad agencies and the most powerful media companies. That radio now has a seat at the table is seen as a positive for the industry. Since the audio committee formed, “it has made everyone on the council more aware of audio,” CRE facilitator Richard Zackon says. For instance, when the data quality committee or the ROI committee launches a study of its own, audio is now part of the conversation. “It has brought focus to the Council on issues of audio,” Zackon says. What’s more, radio execs have taken positions on committees other than just audio, which council chair and Univision EVP of audience measurement, innovation and analytics Ceril Shagrin says has brought radio into important measurement conversations that involve more than one media. “The members, who come from other lines of work than audio, have been tremendously open-minded and accepting and willing to share what they know,” says audio committee chair Buzz Knight. The goal is to get different committees working together to improve CRE-funded research projects. “The results are more impactful when you get people with diverse interests working together,” Zackon says.

Lawmakers rally against ad tax changes. A proposal to change how businesses can write-off advertising expenses is meeting stiff pre-emptive opposition in Congress. Roughly 60 lawmakers have signed a bipartisan letter that combats efforts to change ad tax deductibility as part of any broader tax reform. The letter will be sent to Speaker John Boehner (R-OH) and Minority Leader Nancy Pelosi (D-CA), according to media regulatory news site KatyOnTheHill. It’s being circulated among House members by Reps. Eliot Engel (D-NY) and Kevin Yoder (R-KS) with a cut-off date of this Friday. The letter warns of the negative consequences to the U.S. economy of changes to current ad tax regulations. “Such changes would be severely detrimental to local advertisers, broadcasters, print media, online service providers, national media companies, news-gathering organizations, and other firms that rely on advertising as their primary source of income,” the letter states. “Imposing a new cost on advertising would threaten the ability of these businesses to continue to support jobs and offer the high quality news, information, and entertainment that our constituents rely upon.” Under current law, advertising receives the same tax treatment as any other normal business expense – it is deductible in the year it is incurred. The ad community’s message is pretty simple: Congress should keep its hands off ad tax deductibility. Association of National Advertisers EVP Dan Jaffe says changes to the tax code would “only serve to hurt businesses trying to stimulate the economy and provide jobs for hardworking Americans.” The National Association of Broadcasters is among the trade groups working alongside the ANA urging Congress not to lump advertising into any update of tax law.

Survey: ‘Beltway Influentials’ Tune to Radio. Fielded in February, the Washington in the Information Age survey included 120 Capitol Hill staff members, 600 private sector policy professionals about 400 federal executives. The top takeaways from the online survey are an acceleration of adoption of smartphones as primary digital devices and continued reliance on traditional forms of communications, including radio. The average private sector professional and federal executive said they listen to radio during their morning commute, while the average Capitol Hill staffer reads email newsletters on a mobile device (presumably while using mass transit). Across all three respondent categories the study found areas of alignment through the afternoon and evening, when most members of all three groups consume websites on a computer at their desks and radio during the commute home. “Whether checking email newsletters while watching TV in the morning, monitoring social media while reading websites at lunchtime, or engaging on ‘second screen’ while watching TV before bed, or scrolling content over mobile while listening to the radio driving – the DC market never rests,” the study concludes. Survey respondents indicated higher levels of trust in media overall compared to the last time the survey was conducted in 2012.

CBS Radio app marries photos with Bingo. A new photo sharing app developed by CBS Local Digital Media is helping the company interact with its audience while engaging in a little shameless promotion. Pingo, which is shorthand for photo

[email protected] | 800.275.2840 PG 2 NEWS insideradio.com TUESDAY, MAY 26, 2015 bingo, is being heavily promoted on CBS Radio station streams. After downloading the app to their mobile device, users can win prizes by taking photos and placing them on a virtual game card. The boards change daily and run the gamut from major events (March Madness) to seasonal subjects (Spring Fling) to evergreen themes (bad selfies). Contestants fill out the squares with photos from their phone. A timed window is set for entries; everyone who gets the Pingo card correct is entered to win the prize assigned for that game. Consistent with the company’s digital strategy, Pingo promotes all things CBS. “We’ve been looking for ways to promote our concerts, tentpole events and our sister divisions,” CBS Local Digital Media president Ezra Kucharz says. For instance, during the ACM Awards (broadcast on CBS), a Pingo challenge involved snapping pictures of what you were munching on or sipping while taking in the awards show. Other challenges have promoted new books from CBS-owned publisher Simon & Shuster. Kucharz wouldn’t disclose how many times Pingo has been downloaded other than to say the number is in line with company expectations.

Wheeler balks at FCC revisiting political ad disclosure rules. Heading into the 2016 presidential election, Federal Communication Commission chairman Tom Wheeler says he has no immediate intentions to tackle the agency’s political ad disclosure rules. His comments come as fresh efforts to require candidates to include more disclosures in their radio and TV commercials are failing to gain traction in Congress. Responding to a question during a press conference on Thursday, Wheeler said the commission would follow the cue of Congress on whether to update its rules. “As maybe you’ve noticed we have a long list of difficult telecommunications-related decisions that we’re dealing with right now and that will remain our focus.” Efforts to change ad disclosure rules are struggling in Congress. A recently proposed bill would force campaigns to include their top two funders of $10,000 or Tom Wheeler more in every radio spot aired. Politicians would be required to list their five largest donors on television. The bill would also require publicly-traded companies, including most of radio’s largest groups, to regularly tell shareholders which candidates and causes they financially support. Introduced by Rep. Chris Van Hollen (D-MD), the proposed DISCLOSE Act has 86 co- sponsors. Van Hollen, who has tried before to get the bill passed, says he’s not trying to make life difficult for broadcasters, but instead wants to increase political transparency. With the GOP now controlling Congress, it’s even less like Van Hollen’s bill will pass. Democrats were unable to move similar legislation – the Keeping our Campaigns Honest (KOCH) Act – out of a House subcommittee last week. Van Hollen’s reintroduction largely signals he and congressional Democrats aren’t ready to give up on the idea.

Senator Pushes FCC on Ad Sponsorship Rules. Stymied by a Republican controlled Congress reluctant to change campaign finance laws, a Florida Democrat is turning his attention to the Federal Communications Commission. Senator Bill Nelsen (D-FL) plans to introduce a bill that would direct the FCC to update – and expand – its commercial and political advertising sponsorship disclosure rules. “The FCC’s recent steps to make the contents of public files accessible online are laudable,” Nelson says. “But they are no substitute for making sure listeners know who is behind the ads they are seeing on television and hearing on the radio.” He tells FCC chair Tom Wheeler in a letter that his reading of the Communications Act gives the agency authority to more closely regulate political advertising under its sponsor identification rules. He also points to a 2013 General Accountability Office (GAO) analysis that concluded the FCC has broad authority over all advertisements, including political. Nelson has been pushing the FCC to take a tougher stand on campaign ads for the past few years as he and other Democrats in Congress maneuvered to blunt the impact of the Supreme Court’s 2010 Citizens United decision. His bill would require the FCC to issue “new rules and guidance” on both commercial and political advertisements is intended to give Wheeler a push. “I urge the Commission to immediately launch a long-overdue rulemaking to update its sponsorship identification requirements,” he writes to the chairman.

CBS Radio Blows Up St. Louis AC. AC has vanished from the St. Louis dial. CBS Radio began the holiday weekend by unplugging the “Fresh 102.5” format from KEZK and rolling an ‘80s weekend. Promos say “the big change is coming

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Tuesday at 7:05 am.” The “Fresh” brand lasted about four and a half years in St. Louis. CBS launched it in December 2010 as part of an evolution from soft AC to AC at KEZK. But lately the station’s ratings have been sagging, trending 4.2-3.9-3.6 among persons 6+ in Nielsen’s April ratings report, ranked 13th. In between the jockless ‘80s tunes, KEZK is teasing “a new sound and a new name” for Tuesday morning.

Tucson gets classic hip-hop ‘Vibe.’ Cumulus Media’s “I97-5” KSZR has exited the CHR battle in Tucson and found its own music lane. “97.5 The Vibe” debuted at noon Pacific on Friday, carrying sister network Westwood One’s recently minted 24/7 classic hip-hop format. Naughty By Nature’s “Hip Hop Hooray” got the wall-to-wall music started, which mixes old school rap hits with R&B throwbacks from the ‘80s, ‘90s and early 2000’s. “There is a passionate energy for this music, which defined an entire generation,” VP/market manager Ken Kowalcek said. “No one else in Tucson is playing these songs, so this is a huge opportunity for us and fills a real need in the market.” KSZR ranked 10th among persons aged 12+ in Nielsen’s winter survey with a 2.4 share.

Modern rock yields to ‘Man Up’ in Triad. The Triad region of got an extra shot of testosterone over Memorial Day Weekend. IHeartMedia pulled the plug on modern rock “The Buzz” on Friday to launch an edgier rock format on WVBZ, using the slogan “Man Up.” Heard on the station in its first few hours were AC/DC, Metallica, Foo Fighters, Staind, Alice In Chains, Nirvana, Buckcherry, Red Hot Chili Peppers and Linkin Park among others. IHeart first began using the “Man Up” format on a pair of translators in Omaha last December. “105.7 will provide Triad listeners the choice to listen to music in the morning and not wait till lunchtime,” program director Keith Allen said in a press release. “Plus they won’t have to listen to a station that only plays one or two rock songs every blue moon.” WVBZ, which serves the Greensboro-Winston-Salem- High Point market, carried a reduced spotload through the holiday weekend while honoring the military with hourly salutes to the troops.

HD Radio shines spotlight on Robert Earl Keen. Promotions, contests and a flyaway to Nashville are among the elements of a new promotional campaign from iBiquity and BMI for Robert Earl Keen. The acclaimed Texas singer-songwriter is the latest artist featured as part of iBiquity’s HD Radio Artist Spotlight program. Intended to build awareness of HD Radio and promote Keen’s new “Happy Prisoner” album, the program will award a trip for two to Nashville to see Keen perform July 23 at the historic Ryman Auditorium. Entering its second year, the Artist Spotlight has included mostly country acts, including Charlie Worsham, Ashley Monroe and Due West. The new music initiative was created to help support up-and-coming artists and established acts by supporting tours, connecting artists with local HD Radio stations and creating new experiences for fans. The BMI and iBiquity partnership also includes a series of live events, including the Key West Songwriter Festival, The Island Hopper Songwriters Festival, CMJ Music Festival, SXSW, and Crested Butte Songwriter Festival. Keen, who has been making albums since the mid- ‘80s, teamed with some top-notch acoustic pickers and marquee singer like Lyle Lovett and Natalie Maines to cut a batch of bluegrass covers for the new album “Happy Prisoner: The Bluegrass Sessions,” released in February on Dualtone. “I keep my ear to the future and that’s why I love the HD Radio Experience,” Keen said in a statement.

People Moves This Week… A local radio digital director is promoted to lead corporate digital strategy across Hubbard Radio … Entercom names Rush Limbaugh’s replacement in Boston… iHeartMedia appoints a new assistant program director in Chicago… Cumulus Media recruits a market vet as VP of sales in Kansas City… Catch up on the latest People Moves HERE

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GENERAL MANAGER DIRECTOR OF SALES - MIAMI SOUTHEAST Salem Media Group needs a sales champion with credentials in Creative, Energetic Hispanic radio to grow and lead a high-powered sales department. Revenue Hawk You will: * Develop new revenue sources in Hispanic Christian media • Build a career with the nation’s * Lead by example with high energy and creativity 6th largest media company! * Surround yourself with and motivate top talent • Lead a key market which has our most successful formats! Salem’s integrated media platforms provide an ability to super-serve loyal audiences in Christian and family based media. Salem Media Group’s integrated media platforms uniquely serve If you can rise to meet a terrific growth opportunity and lead us to the audiences seeking Christian and next level, we should talk. conservative content. Email: [email protected] If you want to control your and reference this job: MDOS financial destiny and you have Equal Opportunity Employer. proven ability to find, hire and empower great sellers, let’s talk. LEASE MANAGEMENT OPPORTUNITY WITK Wilkes Barre/Scranton, PA 1550 AM 10,000 watts day/night 500 watts.

Email: Contact Bob Wilkins, 336-946-0197 or email: [email protected] [email protected] and reference GM/SE. Salem is an equal opportunity employer. MARKET MANAGER Major Broadcast Group is recruiting an experienced and successful radio professional for an exciting Market Management opportunity.

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Please send your resume along with a short biography outlining your successful track record in confidence to:[email protected]

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LOCAL SALES REPS - CHICAGO MORNING CO-HOST Direct Media Power, Inc. (DMP) partners with every major National ENTERTAIN DC Radio Network and 1000s of local radio stations nationwide to liquidate COMMUTERS! millions of dollars of their unsold radio commercial air-time. We are currently looking for Local Account Executives to work a proven sales system from our Chicago area based office.

So what’s in it for you? Potential to earn a high income, no territory boundaries, no caps on commissions, opportunity to work for a growing Centennial Broadcasting’s market and entrepreneurial company where every voice leading HotAC, WBQB, B101.5 is heard. in Fredericksburg, VA seeks our next morning superstar! With long- If you have sold media in some type of capacity, Radio or TV, then we time morning radio co-host Dee need to speak to you! For immediate consideration, please email your Daniels, you will entertain DC Metro cover letter and resume to: [email protected], or commuters with a “family friendly” just give her a call 630-256-8600 ext 7031. I promise, she won’t bite! approach. With over 55,000 Facebook followers, you need to be ready to NATIONAL ACCOUNT EXECUTIVE post relevant trending and original content and also be comfortable “on Salem Media Representatives is expanding and looking camera” as we consistently produce for proven media sales professionals. Each day, Salem professional video content. Centennial Media Representatives’ National Account Executives work Broadcasting is a phenomenal place to find advertising clients for our partner radio stations, the to work; in fact, our last full-time Salem Radio Network and our online and print publications. opening was almost 6 years ago!

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