The University of San Francisco USF Scholarship: a digital repository @ Gleeson Library | Geschke Center Master's Projects and Capstones Theses, Dissertations, Capstones and Projects Spring 5-18-2018 “At War for OPPA and Identity”: Competitive Performativity among Korean-Pop Fandoms Brittany Tinaliga
[email protected] Follow this and additional works at: https://repository.usfca.edu/capstone Part of the Asian Studies Commons, Critical and Cultural Studies Commons, Interpersonal and Small Group Communication Commons, Korean Studies Commons, Mass Communication Commons, Other Arts and Humanities Commons, Other Languages, Societies, and Cultures Commons, Social Influence and Political Communication Commons, and the Social Media Commons Recommended Citation Tinaliga, Brittany, "“At War for OPPA and Identity”: Competitive Performativity among Korean-Pop Fandoms" (2018). Master's Projects and Capstones. 768. https://repository.usfca.edu/capstone/768 This Project/Capstone is brought to you for free and open access by the Theses, Dissertations, Capstones and Projects at USF Scholarship: a digital repository @ Gleeson Library | Geschke Center. It has been accepted for inclusion in Master's Projects and Capstones by an authorized administrator of USF Scholarship: a digital repository @ Gleeson Library | Geschke Center. For more information, please contact
[email protected]. “AT WAR FOR OPPA AND IDENTITY”: COMPETITIVE PERFORMATIVITY AMONG KOREAN-POP FANDOMS Introduction The Korean-Pop (hereafter referred to as K-Pop) fandom has made its mark internationally amidst rapid globalization, technological developments, and the strategic backing of South Korea’s government.1 In fact, even with national boundaries, the international K-Pop fandom has flourished and garnered worldwide attention. These K-Pop fandoms, to be sure, are a product of South Korea’s successful enforcement of soft power.2 Recent achievements demonstrate K-Pop’s true global reach not just among fans but in mainstream media and in public spaces.